Explore every episode of the podcast Digital Marketing Made Simple with Jennie Lyon

If your marketing isn’t catching the right clients, it might be because you’re casting too wide a net.

In this episode, Jennie shares how to identify your ideal client, choose the proper marketing channels, create content that converts, and build relationships that keep your pipeline full.

Listen in to learn how to market smarter and attract clients who are a perfect fit for your business.

Book your Free Marketing Consultation
Read the full blog

Feeling like your marketing has lost momentum? In this episode, Jennie breaks down her five-step framework to reignite your marketing, rebuild consistency, and fill your client pipeline fast. Learn how to audit what’s working, revive your email list, automate your funnel, simplify your social strategy, and optimize your website for conversions, all tailored to busy solopreneurs.

🎧 Tune in to spark new leads, renewed energy, and a fresh sense of direction for your business.

CTA:
 👉 Book your Free Marketing Consultation: JennieLyon.com/free-consultation
 👉 Read the full blog: 

Service businesses cannot afford to ignore AI any longer. In this week’s episode, I share why now is the time to start, how to do it safely, and how my team supports you so you keep your voice, your authenticity, and your trust with clients intact.

👉 Inside this episode

• The shift happening in marketing

  
  

• What happens if you wait

  
  

• Where to start with confidence

  
  

• The role our team plays in guiding you

  
  

⌚ Timestamps
 00:00 Welcome
 01:45 Why AI matters now
 04:30 What you risk by waiting
 07:30 How to get started
 11:00 Our support
 14:30 Next steps
 17:00 Wrap up

👋 Hi, I am Jennie Lyon, a digital marketing expert and the founder of Jennie Lyon Digital Marketing. I help small business owners grow with simple, sustainable marketing strategies that actually convert.

🌐 Website: jennielyon.com
 📸 Instagram: @jennielyonmarketing
 🔗 LinkedIn: linkedin.com/in/jennielyon
 🎙️ Podcast: Digital Marketing Made Simple
✅ Subscribe for more down-to-earth marketing tips

🔗 Resources Mentioned:
 📌 AI Marketing Readiness Checklist → Jennielyon.com/ai
 📞 Free Strategy Call → https://jennielyon.com/chatwithjennie

Overwhelmed by AI? You are not alone. From endless tools to shiny promises, it can feel impossible to know where to start.

In this video, I will walk you through a simple, human-centered roadmap to using AI in your small business marketing. Learn how to stay true to your voice, train your tools, and protect client data without stress.

✨ You will learn
 ✔️ What AI can help you with today
 ✔️ How to pick your first simple project
 ✔️ How to train AI to match your voice
 ✔️ Privacy and data tips to protect trust
 ✔️ Pro tools that make it easier

👉 Ready to build a thoughtful AI-powered plan? Download my checklist or book a strategy call here → https://jennielyon.com/chatwithjennie

⌚ Time Stamps

0:00 The Beginner’s Guide to Using AI in Small Business Marketing
1:15 1 - Understand What AI Can Really Do
2:20 Pro Tip - Make A List Of The Tasks That Eat Up Most Of Your Day
2:35 2 - Start With One Simple Project
3:38 Pro Tip - Set Aside One Hour A Week To Experiment
3:52 3 - Train AI To Sound Like You
4:50 Pro Tip - Create A Swipe File Of Your Best Work
5:00 4 - Keep Human Checkpoints
6:21 5 - Respect Data and Protect Privacy
7:15 Pro Tip - Set Reminders To Review Privacy Practices
7:25 6 - Bring Your Team Into The Process
8:42 Pro Tip - Let Your Team Nominate Tasks To Automate
9:08 7 - Stay Flexible And Curious

👋 Hi, I am Jennie Lyon, a digital marketing expert and the founder of Jennie Lyon Digital Marketing. I help small business owners grow with simple, sustainable marketing strategies that actually convert.

🌐 Website: jennielyon.com
 📸 Instagram: @jennielyonmarketing
 🔗 LinkedIn: linkedin.com/in/jennielyon
 🎙️ Podcast: Digital Marketing Made Simple
✅ Subscribe for more down-to-earth marketing tips

🔗 Resources Mentioned:
 📌 AI Marketing Readiness Checklist → Jennielyon.com/ai
 📞 Free Strategy Call → https://jennielyon.com/chatwithjennie

Curious if AI can really take over your marketing or worried it might turn your brand into a robot? You are definitely not alone. With all the hype, it is tough to know what to trust and what to ignore.

In this video, I will walk you through what works with AI, what is just hype, and what can actually hurt your brand if you do not approach it carefully. We will talk about how to keep your marketing authentic, protect your brand voice, and use AI as a partner rather than a replacement.

🎥 You will learn
 ✔️ What AI can realistically handle in your marketing
 ✔️ Why “set it and forget it” is a myth
 ✔️ How to keep your brand voice strong and human
 ✔️ Data privacy tips every small business should know
 ✔️ How to build a balanced AI-powered marketing system

💡 Want to create an AI strategy that actually supports your business?
 👉 Download the FREE AI Marketing Readiness Checklist or book a strategy call here → https://jennielyon.com/chatwithjennie

⌚ Time Stamps:
0:00 The Truth About AI Marketing, What Works, What’s Hype, and What’s Dangerous
2:05 Step 1- Start With Strategy First
3:35 Pro Tip- Test On a Tiny Part Before Going All In
3:51 Step 2- Forget "Set It and Forget It"
5:40 Pro Tip- Even the Best Tools Are Only As Good As the Human Leading It
5:51 Step 3- Protect Your Brand Voice
7:09 Pro Tip- Your Brand Voice Is Too Valuable To Leave To Chance
7:23 Step 4- Respect Data and Ethics
8:23 Pro Tip- Review Your Privacy Policy Each Time You Add A New Process
8:33 Step 5- Empower Your Team, Dont Replace Them

🔗 Resources Mentioned:
 📌 AI Marketing Readiness Checklist → Jennielyon.com/ai
 📞 Free Strategy Call → https://jennielyon.com/chatwithjennie

Feel Like You’re Always Selling? Try This Instead.

 This week’s blog is all about the shift from pitching to guiding. If you want marketing that feels better and works better, this is for you.

🎯 Learn how to lead with value, build trust, and invite the sale without pressure.
📚 Read it now → https://jennielyon.com/the-marketing-mindset-shift-stop-selling-start-guiding/

The cart’s closed, the launch emails are sent, and now… what?

You're not alone if you’ve ever felt exhausted or directionless after a launch. The post-launch phase is one of your business's most overlooked (and valuable!) opportunities.

In this episode, I’m breaking down exactly what to do after your launch to keep momentum going, without burning out.

🎧 Here’s what we’ll cover:

 ✅ How to leverage your post-launch buzz for more sales
 ✅ What to send to buyers vs. non-buyers
 ✅ How to repurpose launch content for evergreen marketing
 ✅ Retargeting, replays, and other low-effort ways to stay visible
 ✅ Metrics to track so your next launch is even better

⌚ Time Stamps:

0:00 What to Do After the Launch: How to Ride the Post-Launch Momentum Without Burning Out
1:03 1 - The Importance Of The Post-Launch Phase
1:53 Pro-Tip - Post Launch Should Be Part Of Your Plan 
2:40 2 - What To Do In The First 72 Hours
4:23 3 - How To Repurpose Launch Content For Evergreen Use
6:20 Pro-Tip: Re-purposing Is The Key To Burnout-Free Visibility
6:44 4 - Keep Leads Warm With Smart Follow Up
8:27 5 - ReTargeting and Replays
9:32 Pro-Tip: Include A Limited Time Offer
10:03 6 - ReFill Your Lead Funnel

💡 Ready to turn your launch into long-term growth? Let’s map it out together!
 📞 Book your FREE Marketing Momentum Call → https://jennielyon.com/chatwithjennie

Your content might look great, but does it feel real to your audience?

In this episode, I’m discussing the power of behind-the-scenes (BTS) content and how it can transform your marketing from polished but impersonal to deeply relatable and conversion-friendly. If you’ve ever felt like your marketing is missing the “human touch,” this is the episode for you.

🎧 Here’s what we’ll cover:

 ✅ Why BTS content builds trust faster than a pitch
 ✅ What counts as behind-the-scenes (it’s easier than you think)
 ✅ How to tie your everyday moments back to your offers
 ✅ Mistakes to avoid when sharing personal content
 ✅ Tips to stay consistent—without overthinking it

⌚ Time Stamps:

0:00 Behind-the-Scenes Content
1:15 1 - Why Does Behind-the-Scenes Content Work?
2:00 2 - What Counts as Behind-the-Scenes Content?
3:03 3 - Sharing BTS Content
5:30 Pro-Tip: Dont Just Post BTS Content
5:45 4 - How to Tie It Back to Your Offers
6:50 Pro-Tip: Let Your Offers Live Inside Your BTS Content
7:00 Common Mistakes to Avoid
8:22 5 - Tips For Staying Consistent

🔗 Resources Mentioned:

 💼 Free Strategy Call → https://jennielyon.com/chatwithjennie

👋 I’m Jennie Lyon, a digital marketing expert and agency owner. I help small business owners build profitable online businesses through simple, sustainable marketing strategies that work.

 🌐 Website: https://jennielyon.com
📸 Instagram: @jennielyonmarketing
🔗 LinkedIn: https://linkedin.com/in/jennielyon
🎙️ Podcast: Digital Marketing Made Simple

Are you stuck manually sending emails and trying to stay top of mind with your leads? It’s time to build an evergreen nurture engine—a simple, automated email system that runs 24/7 and feels like you’re personally showing up right when they need you.

In this video, I’m walking you through how to write, structure, and automate your nurture sequence so it drives sales without sounding robotic.

🎥 You’ll learn:

 ✔️ What an evergreen nurture engine actually is
 ✔️ The 7 types of emails that should be in your sequence
 ✔️ How to personalize your emails without extra work
 ✔️ Tools and platforms that make automation easy
 ✔️ Pro tips for staying relevant and engaging over time

⌚ Time Stamps:

0:00 How to Create an Evergreen Nurture Engine That Feels Like Real-Time Marketing
1:14 1 - What Is An Evergreen Nurture Engine?
2:10 2 - Why Real-Time Relevance Matters
3:15 3 - The Anatomy Of A High-Converting Sequence
6:30 Pro-Tip jennielyon.com/emailnuturesequence
6:40 4 - Personalization Tactics
9:37 5 - How To Automate It
10:50 Pro-Tip Space Emails For Momentum
11:30 5 - What To Measure and Tweak
13:05 7 - Let's Build Your Nurture Engine

💡 Ready to turn your email list into a lead-converting machine?

🔗 Resources Mentioned: The High-Converting Email and Follow-Up Sequence

 👉 Grab the FREE Email Sequence Template or book a strategy session here → jennielyon.com/emailnuturesequence

Schedule a Consultation jennielyon.com/chatwithjennie
 📞 Free Strategy Call → https://jennielyon.com/chatwithjennie

👋 Hi, I’m Jennie Lyon—a digital marketing expert and founder of Jennie Lyon Digital Marketing. I help small business owners scale with simple, sustainable marketing strategies that convert.

 🌐 Website: https://jennielyon.com
 📸 Instagram: @jennielyonmarketing
 🔗 LinkedIn: https://linkedin.com/in/jennielyon
 🎙️ Podcast: Digital Marketing Made Simple

Your leads don’t want to hear you talk about your offer, they want proof it works. That’s where micro-case studies come in. These short, story-based wins are one of the most effective tools to build trust and convert leads at every stage of your funnel.

In this video, Jennie will show you: 

✔️ What micro-case studies are and how they outperform testimonials
✔️ How to write them using my simple 3-part formula
✔️ Exactly where to place them in your marketing funnel
✔️ Real-life examples from client funnels that drive results

💡 Ready to build your proof bank?
👉 Schedule your FREE Funnel Audit Call here: https://jennielyon.com/chatwithjennie

⌚ Time Stamps:
0:00 The Secret Power of Micro-Case Studies
1:15 What Are Micro-Case Studies?
1:52 Why They Work & Why Testimonials Aren't Enough
2:22 Pro-Tip - People Trust Stories More Than a Sales Pitch
2:35 How To Write Micro-Case Studies
3:55 Pro-Tip - Keep Track of Wins!
4:15 Where To Use The In Your Funnel
5:20 Pro-Tip - Mix Them Into Long-Form Content
5:40 Real-World Examples
6:19 Pro-Tip's For Repurposing
7:03 Pro-Tip - Dont Create Just Once
7:21 Build Your Bank of Wins
7:39 Home Work

🔗 Resources Mentioned:
 📞 Free Strategy Consultation → https://jennielyon.com/chatwithjennie

If we haven’t met before, hi! 👋 I’m Jennie Lyon, a digital marketing expert and founder of a 20+ year digital marketing agency. I help entrepreneurs and small businesses grow their online presence, generate leads, and increase revenue with proven marketing strategies.

Let’s Connect!

💻 Website: https://jennielyon.com

📸 Instagram: @jennielyonmarketing
🔗 LinkedIn: https://linkedin.com/in/jennielyon
🎙️ Podcast: Digital Marketing Made Simple

✅ Subscribe for more digital marketing insights & strategies!

🎙️ Want to assess your digital marketing health? Today, I will walk you through a step-by-step interactive audit to uncover the gaps in your strategy and optimize your marketing for better results.

In this episode, Jennie covers:

 ✅ Website optimization for better conversions
 ✅ Social media strategies to attract the right audience
 ✅ Email marketing tweaks to increase revenue
 ✅ SEO strategies to get free leads from Google
 ✅ How to build a winning marketing funnel

🎁 Grab your FREE SEO Audit by emailing hello@jennielyon.com

⌚ Time Stamps:

0:00 Interactive Digital Marketing Audit: Is Your Strategy Working for You?
1:00 Step 1 - Website Optimization
1:58 How To Fix Conversion Issues
3:15 Pro Tip - Your Homepage Should Clearly Explain What You Do
3:45 Step 2 - Social Media
6:11 Pro Tip - Quality Engagement Matters More Than Vanity Metrics
6:44 Step 3 - Email Marketing
8:23 Pro Tip - Need Done-For-You Email Sequences?
8:54 Step 4 - SEO
11:00 Pro Tip - Blogging Boosts SEO
11:41 Step 5 - Marketing Funnel

🔗 Resources Mentioned:

 📞 Schedule a Free Call with Jennie Today - https://jennielyon.com/chatwithjennie
📌 FREE Marketing Momentum Call: jennielyon.com/marketingmomentum
🌟 Get a FREE SEO audit by emailing hello@jennielyon.com

If we haven’t met before, hi! 👋 I’m Jennie Lyon, a digital marketing expert and founder of a 20+ year digital marketing agency. I help entrepreneurs and small businesses grow their online presence, generate leads, and increase revenue with proven marketing strategies.

🧩 Let’s Connect!

💻 Website: jennielyon.com 
📸 Instagram: @jennielyonmarketing
🔗 LinkedIn: https://www.linkedin.com/in/jennielyon/
🎙 Podcast: Digital Marketing Made Simple

✅ Subscribe for more digital marketing insights & strategies!

🚨 “Build It and They Will Come” is a Lie! Here’s What Actually Works 🚀

You’ve put in the work—your product is excellent, and your website is live, but… where are the customers? You're not alone if you’ve ever felt like you’re shouting into the void. The “build it and they will come” mindset is one of the biggest myths in business!

🎥 In this video, I’m breaking down the following:

✔️ Why waiting for customers to find you is a recipe for slow growth.
✔️ How to actively drive traffic instead of hoping people show up.
✔️ The key to building a warm audience that converts.
✔️ Common sales funnel mistakes that could be costing you leads.
✔️ How consistent marketing efforts lead to long-term success.

💡 Want to take control of your business growth? Grab a FREE Marketing Momentum Call to discuss how we can help you attract, nurture, and convert more customers!

👉 Schedule it here: jennielyon.com/marketingmomentum 

⌚ Time Stamps:

0:00 “Build It and They Will Come” is a Lie! Here’s What Actually Works
1:14 Step 1 - Visibility = Sales
1:37 Common Mistakes Keeping a Business Invisible
2:17 How To Fix Visibility
3:00 Pro Tip - Your Audience Needs To See You Multiple Times
3:15 Step 2 - Stop Waiting and Start Actively Driving Traffic
4:17 Pro Tip - If You're Not Getting Enough Traffic, You Need a New Strategy
4:45 Step 3 - Focus On Building a Warm Audience
6:05 Pro Tip - Nuturing Your Audience Increases Revenue
6:20 Step 4 - Optimize Offer for Conversions
7:10 How to Fix Your Offer
7:35 Pro Tip - Tweak Messaging First 
7:50 Step 5 - Leverage Consistency and Data To Improve Results
8:05 Ways To Track and Improve Business Growth
8:47 Pro Tip - Marketing Isn't Magic

🔗 Resources Mentioned:

📌 FREE Marketing Momentum Call: jennielyon.com/marketingmomentum 

🌟 Subscribe for More Marketing Tips!
If we haven’t met before, hi! 👋 I’m Jennie Lyon, a digital marketing expert and founder of a 20+ year digital marketing agency. I help entrepreneurs and small businesses grow their online presence, generate leads, and increase revenue with proven marketing strategies.

🧩 Let’s Connect!

💻 Website: jennielyon.com 
📸 Instagram: @jennielyonmarketing
🔗 LinkedIn: https://www.linkedin.com/in/jennielyon/
🎙 Podcast: Digital Marketing Made Simple

✅ Subscribe for more digital marketing insights & strategies!

Your funnel is up and running, but something’s off—leads are dropping off, and sales aren’t converting. The culprit? Broken, slow, or confusing funnel links that are silently driving customers away!

📌 In today’s video, I’m breaking down:

✔️ How to identify broken & misdirected links in your funnel.
✔️ Why slow-loading pages hurt your conversions.
✔️ The CTA mistakes that make customers hesitate.
✔️ Checkout page errors that cost you sales.
✔️ How to track & optimize for higher conversions.

💡 Want a step-by-step fix? Grab a FREE Marketing Momentum Call with my team to learn how we can audit and optimize every part of your funnel and stop losing customers!

👉 Schedule it here: jennielyon.com/marketingmomentum 

⌚ Time Stamps:

0:00 How to Fix the Funnel Links Costing You Customers
1:45 Step 1- Audit Your Funnel
2:30 Manually Test Links
3:44 Pro-Tip - Use a Custom Link Shortener
4:00 Step 2 - Fix Slow or Confusing Re-Directs
5:15 Easy Ways to Fix
5:49 Pro-Tip - Check Your Page Load Speed
6:15 Step 3 - Ensure Your CTA Links are Clear and Actionable
6:55 Common CTA Mistakes
7:50 How To Fix CTA
8:21 Pro-Tip - AB Test Your CTA
8:42 Step 4 - Fix Checkout Page Links
9:00 Checkout Page Mistakes Costing You Sales
9:38 How to Fix Checkout 
10:04 Pro-Tip - Use Abandoned Cart Email Sequences
10:15 Step 5 - Track and Test for Maximum Conversion

🔗 Resources Mentioned:

📌 FREE Marketing Momentum Call: jennielyon.com/marketingmomentum 

WHO AM I?
Hi! 👋 I’m Jennie Lyon, a digital marketing expert and the founder of a 20+ year digital marketing agency. Through my videos, podcasts, and writing, I share marketing strategies to help you scale your online business without the overwhelm.

🧩 Let’s Connect!

💻 Website: jennielyon.com
📸 Instagram: @jennielyonmarketing
🔗 LinkedIn: https://www.linkedin.com/in/jennielyon/
🎙 Podcast: Digital Marketing Made Simple

✅ Subscribe for more digital marketing insights & strategies!

Selling high-ticket offers doesn’t have to mean endless sales calls or chasing leads. You can attract, nurture, and convert premium clients on autopilot with the right funnel.

📌 In today’s podcast, I’m breaking down:

✔️ How to attract high-ticket clients with the right lead magnet.
✔️ The importance of a strategic email sequence for nurturing leads.
✔️ Why webinars & applications work best for premium offers.
✔️ How to streamline the checkout & onboarding process.
✔️ The follow-up strategies that keep high-ticket clients engaged.

💡 Want to start selling high-ticket offers effortlessly? Schedule a FREE marketing momentum call Hto find out how we can help you create a simple, automated system that converts!

👉 Schedule it here: jennielyon.com/marketingmomentum 

⌚ Time Stamps:
0:00 Selling High-Ticket Offers on Autopilot
1:15 Step 1: Attract the Right High-Ticket Clients with a Lead Magnet
1:55 Effective Lead Magnets
2:40 How to Avoid Attracting the Wrong Leas
3:34 Pro-Tip If Your Lead Magnet isn't Converting
3:55 Step 2: Qualify Your Leads with an Automated Email Sequence
4:53 Example Email Flow
5:42 Pro-Tip Pre-Sell Your Offer
6:00 Step 3: Convert with an Application or Webinar
7:33 Action Tip for Conversion
7:47 Step 4: Streamline Checkout & Onboarding
8:17 Simplify High-Ticket Checkout
8:53 Pro-Tip Easy To Buy Equals More Sales
9:05 Step 5: Automate Follow-Ups
9:39 Keep Clients Engaged
10:09 Pro-Tip Invested Clients Are More Likely to Buy

🔗 Resources Mentioned:
📌 FREE Marketing Momentum Call jennielyon.com/marketingmomentum 

WHO AM I?
Hi! 👋 I’m Jennie Lyon, a digital marketing expert and the founder of a 20+ year digital marketing agency. Through my videos, podcast, and writing, I share marketing strategies to help you scale your online business without the overwhelm.

🧩 Let’s Connect!
💻 Website: jennielyon.com
📸 Instagram: @jennielyonmarketing
🔗 LinkedIn: https://www.linkedin.com/in/jennielyon/
🎙 Podcast: Digital Marketing Made Simple

✅ Subscribe for more digital marketing insights & strategies!

Running your own ad campaigns might seem like a cost-saving strategy—but in reality, DIY ads often lead to wasted budget, poor targeting, and underwhelming results. If your ad campaigns aren’t converting, it’s time to stop guessing and start optimizing.

📌 In today’s podcast, I’m breaking down:

✔️ The hidden costs of DIY ads that drain your budget.
✔️ Why poor audience targeting leads to low conversions.
✔️ The biggest ad creative mistakes (and how to fix them).
✔️ How to optimize your budget for better ROI.
✔️ The importance of ongoing tracking and testing.

💡 Want to run profitable ad campaigns without the guesswork? Grab our $10/Day Ad Strategy Template to ensure every dollar works for you!
👉 Download it here: jennielyon.com/adtemplate 

⌚ Time Stamps:

0:00 DIY Ad Campaigns Can Waste Money
1:00 How To Make Ad Campaigns Work For You
1:10 Wasted Ad Spend
2:10 FaceBook Audience Insights or Google Analytics
2:31 A/B Testing
2:41 Pro Tip: Analyze Your Existing Customer Base
3:00 Hidden Cost #2 Poor Ad Creative
3:57 How to Avoid Poor Ad Creative
4:30 Pro Tip: Analyze Competitor's Ads to See What Works
4:50 Hidden Cost #3 Failing to Optimize Ads
5:50 How to Improve Ad Performance
6:14 Pro Tip: Even Small Tweaks Can Help
6:54 Hidden Cost #4 Mismanaging Your Budget
7:30 How to Fix Your Budget
8:02 Pro Tip: #5 A Well Planned Budget
8:10 Hidden Cost #5 Losing Time
9:00 How to Avoid Losing Time
9:27 Pro Tip: Hiring an Expert Pays for Itself
10:56 Free Resource AD Template

🔗 Resources Mentioned:

📌 FREE $10/Day Ad Strategy Template: jennielyon.com/adtemplate 
📌 $10/Day Ad Strategy & Workbook $9 jennielyon.com/adworkbook 
📌 Schedule a Free Strategy Call with Team Jennie: jennielyon.com/marketingmomentum 

WHO AM I?

Hi! 👋 I’m Jennie Lyon, a digital marketing expert and the founder of a 20+ year digital marketing agency. Through my videos, podcasts, and writing, I share marketing strategies to help you scale your online business without being overwhelmed.

🧩 Let’s Connect!

💻 Website: jennielyon.com 
📸 Instagram: @jennielyonmarketing
🔗 LinkedIn: https://www.linkedin.com/in/jennielyon/
🎙 Podcast: Digital Marketing Made Simple
✅ Subscribe for more digital marketing insights & strategies!

Selling digital products should be easy, scalable, and stress-free—but if you’re manually handling sales, you’re stuck in a never-ending loop of admin work. What if you could put your digital product sales on autopilot?

📌 In today’s podcast, I’m breaking down how to:

✔️ Set up a fully automated sales funnel that runs 24/7.
✔️ Use chatbots & FAQs to minimize customer support time.
✔️ Leverage retargeting ads to recover lost sales.
✔️ Upsell & cross-sell automatically to increase revenue.
✔️ Track and optimize for higher conversions.

👉 Want to streamline your sales even faster? Schedule a FREE Consultation with my marketing momentum team!
jennielyon.com/marketingmomentum Make sales while you sleep!

⌚ Time Stamps:

0:00 Importance of Automating Digital Product Sales
1:18 Setting up Automated Sales Funnel
2:20 Lead Magnet
2:41 Automated Email Sequence
3:34 Seamless CheckOut Process
4:50 Pro Tip FREE "How To Identify Your Core LeadMagnet Workbook"
5:07 Automate Customer Support
6:01 Build Out a FAQ Page
6:26 Set Up Automated Email Responder
6:53 Pro Tip "High Converting Email Follow Up WorkBook"
7:28 Use Retargeting Ads to Boost Sales
8:50 Pro Tip Retargeting Ads can Boost Sales 70%
9:05 Free "$10/Day Ad Tempplate"
9:41 Up-sell and Cross-sell Automatically
11:25 Pro Tip "Marketing Momentum Hours"
11:48 Track and Optimize for Maximum Sales
13:27 Schedule a Free Marketing Momentum Call

🔗 Resources Mentioned:

📌 How to Identify Your Core Lead Magnet Workbook jennielyon.com/leadmagnet 
📌 $10/Day Ad Template jennielyon.com/adtemplate 
📌 $10/Day Ad Strategy + Workbook jennielyon.com/adstrategy 
📌 High-Converting Email Follow Up Sequence + Workbook jennielyon.com/emailsequence 
📌 Schedule a Free Consultation with Team Jennie: jennielyon.com/marketingmomentum 
📌 Schedule Marketing Momentum Office Hours: jennielyon.com/marketinghours 

WHO AM I?

Hi! 👋 I’m Jennie Lyon, a digital marketing expert and the founder of a 20+ year digital marketing agency. Through my videos, podcast, and writing, I share marketing strategies to help you scale your online business without the overwhelm.

🧩 Let’s Connect!

💻 Website: jennielyon.com
📸 Instagram: @jennielyonmarketing
🔗 LinkedIn: https://www.linkedin.com/in/jennielyon
🎙 Podcast: Digital Marketing Made Simple

✅ Subscribe for more digital marketing insights & strategies!

Your client experience could be the secret reason you’re missing out on referrals—and you might not even realize it! In this video, I’m breaking down the most common mistakes people make when working with clients, from communication blunders to messy onboarding. Don’t worry—I’ll also show you how to fix them and create an experience that wows your clients and makes them want to refer you to everyone they know.

🎥 Here’s what we’ll cover:

Why communication is the foundation of trust (and how to get it right).
The importance of having transparent systems to avoid "organized chaos."
How to fix onboarding processes that confuse or overwhelm clients.
Why clear contracts are key to setting expectations.
Fun ways to go above and beyond to indeed wow your clients!

💡 Ready to improve your client experience? Download my free Client Experience Toolkit for actionable templates and ideas to help you streamline your systems and boost referrals.

👉 Grab the free Client Experience Toolkit here
Make your client experience unforgettable—and watch your referrals soar!

⌚ Time Stamps
0:00 Why referrals are important for your business growth and why you're losing referrals
1:50 Communication that misses the mark
2:10 Common slip ups
2:30 How to fix it like a pro
3:07 No clear systems - you know organized chaos
3:25 Here's where it goes wrong - samples!
3:50 Make it easy for them - ideas!
4:44 Awkward or non-existent onboarding
5:00 What not to do - samples
5:28 How to WOW them - ideas!
6:07 Vague contracts and terms
6:25 The usual offenders - samples!
7:00 Keep it simple - ideas!
7:32 Forgetting to WOW your clients
7:52 What to do instead - samples!
8:54 Grab our Free Client Onboarding Checklist
9:20 Check out our 5-Star Client Onboarding Strategy & Workbook

🔗 Resources Mentioned:
FREE Client Onboarding Experience Checklist
https://jennielyon.com/clientonboarding

The $10/Day Ad Strategy Template
https://jennielyon.com/ads
Schedule a Free Call with Jennie Today - https://jennielyon.com/chatwithjennie

WHO AM I?
If we haven’t met before - Hi 👋 I’m Jennie, a digital marketing expert turned owner of a 20+ year digital marketing agency. Through my videos on this channel, my podcast, and my writing, I share marketing strategies and tools to help you build and grow an online business you love.

🧩 Connect with Jennie Lyon:
Website: https://jennielyon.com
Instagram:   https://instagram.com/jennielyonmarketing  
LinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_title
Podcast: Digital Marketing Made Simple on Apple Podcasts
YouTube: Jennie Lyon Digital Marketing 

🌟 Subscribe & Leave a Review:
If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Your feedback helps us reach more listeners and improve our content.

Every business loses potential customers from time to time—but what if you could bring them back? In this episode, I’ll show you how to reconnect with lost leads and missed sales using simple and effective strategies. Whether it’s retargeting ads, personalized incentives, or abandoned cart emails, you’ll learn exactly how to turn missed opportunities into wins.

🎥 Here’s what I cover:

Why leads and sales are lost—and how to fix it.
How to use retargeting ads to stay top of mind.
The power of abandoned cart emails to recover sales.
How chatbots can help you re-engage visitors instantly.

💡 Don’t forget to download my free guide:
👉 The $10/day Ad Template to set up a system that makes follow-ups simple and effective! [Insert Link]

Watch now and start winning back your leads today!

⌚ Time Stamps
0:00 Has this happened to you?
1:08 Why leads and sales are lost
2:00 Use retargeting ads to stay top of mind
2:25 What to include in your retargeting ads
3:05 Offer a special incentive for returning customers
3:22 Incentive ideas for you
3:34 Sample ad copy ideas
3:55 Use abandoned cart emails to reconnect
4:30 What to include in your abandoned cart emails
4:45 Sample cart email copy
5:15 Use chatbots to follow up
5:38 Why chatbots work & ideas on how to use them
6:54 Download our FREE $10/Day Ad Template
7:16 Download our $10/Day Ad Strategy & Workbook ($9!)

🔗 Resources Mentioned:

FREE $10/Day Ad Templates
https://jennielyon.com/ads

The $10/Day Ad Strategy & Workbook ($9!)
https://jennielyon.com/adstrategy
Schedule a Free Call with Jennie Today - https://jennielyon.com/chatwithjennie

WHO AM I?
If we haven’t met before - Hi 👋 I’m Jennie, a digital marketing expert turned owner of a 20+ year digital marketing agency. Through my videos on this channel, my podcast, and my writing, I share marketing strategies and tools to help you build and grow an online business you love.

🧩 Connect with Jennie Lyon:
Website: https://jennielyon.com
Instagram:   https://instagram.com/jennielyonmarketing  
LinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_title
Podcast: Digital Marketing Made Simple on Apple Podcasts
YouTube: Jennie Lyon Digital Marketing 

🌟 Subscribe & Leave a Review:
If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Your feedback helps us reach more listeners and improve our content.

💌 Valentine’s Day isn’t just for couples anymore—it’s a perfect opportunity to show your clients how much you appreciate them! In this video, Jennie shares creative and thoughtful ways to celebrate your clients during Valentine’s Week, helping you strengthen relationships, build loyalty, and even boost engagement for your business.

From personalized gestures to engaging social media strategies, Jennie offers actionable ideas that are authentic and meaningful. Whether you’re a service provider, product-based business, or online entrepreneur, you’ll find inspiration to make this Valentine’s Week memorable for your clients.

🎥 Here’s what we’ll cover in this video:

• How to craft personalized thank-you notes for in-person and online clients.
• Creative surprise gift ideas tailored to VIPs, product customers, and online audiences.
• Hosting Valentine’s giveaways to increase client engagement and build your following.
• Showcasing your clients on social media to highlight their achievements and share user-generated content.

⌚ Time Stamps
0:00 Why Valentine's Day is a great time to show your clients some love
1:46 How to make it work for different types of businesses
1:48 In-person businesses
2:30 Examples of fun Valentine's for clients
3:12 Online businesses
4:00 High-volume businesses
5:39 Exclusive offers or discounts
6:39 Surprise gifts
6:53 Ideas for retainer or VIP clients
7:13 Ideas for physical businesses
7:30 Ideas for online businesses
10:00 Giveaway ideas
11:30 Pro Tip: Share on social to increase participation
11:40 Showcase your clients on social media
12:12 Ideas for service-based businesses
13:00 Ideas for product-based brands
13:35 Make it all about them, don't promote yourself
14:30 New Resource: Free Client Onboarding Checklist
15:00 New Paid Product: 5-Star Client Onboarding Strategy & Workbook

🔗 Resources Mentioned:
- FREE Client Onboarding Experience Checklist: https://jennielyon.com/clientonboarding
- 5-Star Client Onboarding Strategy & Workbook: https://jennielyon.com/onboardingstrategy
- Schedule a Free Call with Jennie Today - https://jennielyon.com/chatwithjennie

Make your clients feel the love this Valentine’s Week with these authentic and actionable ideas. Don’t forget to like, subscribe, and let us know in the comments how you plan to show appreciation to your clients! 💖

WHO AM I?
If we haven’t met before - Hi 👋 I’m Jennie, a digital marketing expert turned owner of a 20+ year digital marketing agency. Through my videos on this channel, my podcast, and my writing, I share marketing strategies and tools to help you build and grow an online business you love.

🧩 Connect with Jennie Lyon:
Website: https://jennielyon.com
Instagram:   https://instagram.com/jennielyonmarketing  
LinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_title
Podcast: Digital Marketing Made Simple on Apple Podcasts
YouTube: Jennie Lyon Digital Marketing 

Want to know the secrets to transforming first-time clients into lifelong customers? 🚀Today, we break down proven strategies for building trust, delivering value, and nurturing client relationships.

In this episode, Jennie covers:

✅ How to make a stellar first impression
✅ Tips for personalizing the customer journey
✅ Why loyalty programs are key to retention
✅ Best practices for follow-ups
🎁 Grab your FREE Client Onboarding Checklist https://jennielyon.com/clientonboarding

⌚️ Timestamps:

0:00 Why having a long time client is important
1:45 NEW RESOURCE: Free client onboarding checklist - grab it while it's hot! 
2:00 Start with a stellar first impression
2:20 Polish your onboarding process
2:47 Clarity is key
3:29 Pro Tip: Make your clients feel seen, heard, and appreciated! 
4:00 5-Star Client Onboarding Strategy & Workbook $9
4:28 Personalization is key to loyalty
4:55 Segment and tailor communication
5:26 Listen and respond
5:50 Pro Tip: How to make clients stick around
6:00 How to build trust through consistency
6:13 Keep your promises
6:42 Maintain excellence
6:55 Be transparent
7:24 Trust is earned through interaction
7:39 Reward your loyal clients in a generous way
8:00 Create VIP experiences
8:20 Launch a loyalty program
8:28 Surprise them
8:45 Pro Tip: Loyalty is a 2-way street
8:57 Leverage a follow-up campaign
9:35 Post-purchase emails
10:24 Retargeting ads
10:48 Thoughtful upselling
11:07 Stay in touch
11:24 NEW RESOURCE: High-converting follow-up sequence $97
12:00 Build a community around your brand
12:36 Engage on social media
12:50 Offer value-based sales
13:04 Host events and webinars
13:29 Pro Tip: Turning customers into ambassadors
13:49 Focus on relationships
14:18 Be honest
14:35 Seek feedback
14:47 Stay in touch
15:00 Relationships build on trust = sustainable growth
15:20 Check out the free and paid resources

🔗 Resources Mentioned:
FREE Client Onboarding Experience Checklist
https://jennielyon.com/clientonboarding

5-Star Client Onboarding Strategy & Workbook
https://jennielyon.com/onboardingstrategy
Schedule a Free Call with Jennie Today - https://jennielyon.com/chatwithjennie

Are you wondering if your business is ready to start running ads? 🚀 Paid advertising can be a total game-changer for your growth, but jumping in too soon could lead to wasted money and frustration. In this video, I’ll walk you through the essential questions you need to answer to ensure your business is ad-ready and set up for success! 💡

Here’s what you’ll learn:
✅ How to identify your ideal audience and target them effectively
✅ Why having a clear and compelling offer is crucial
✅ The importance of optimizing your website or funnel before launching ads
✅ How to set a realistic budget for your campaigns
✅ Tips for monitoring and optimizing ads for better results
✅ How to prepare for increased demand from successful ad campaigns

Whether you’re planning to run ads soon or want to set the stage for scaling your business, this video is packed with actionable insights you can start using today.

Please like, subscribe, and comment below if you found this helpful. Let’s get your business ad-ready and growing! 🙌

⌚ Timestamps
0:00 Are you ready to run ads? 
2:25 How do you know if your business is ready to run ads?
2:40 Key questions to ask before hitting the launch button
2:49 Do you know your audience? 
3:35 Not sure? Here are some questions to ask yourself
3:58 Use this information to create your ICA (ideal client avatar)
4:10 Do you have a clear offer? 
4:43 Not sure? Here are some questions to ask yourself
5:17 Test your offer organically first
6:01 How effective is your landing page? 
6:46 How to identify and fix potential drop off points
7:03 Do you have an ad budget? 
7:48 Not sure? Here are the questions to consider
8:15 What budget to start with and work your way up
8:33 Do you have time to monitor and optimize your ads? 
9:15 Not sure? Here are the questions to ask yourself
9:38 Which tools to use to help you 
9:52 Are you ready for increased demand? 
10:25 Not sure? Here are the questions to ask yourself
10:53 Map out your customer journey
11:00 Grab our free and paid resources to launch successful ads

🔗 Resources Mentioned:
Download the $10/Day Ad Template (FREE) - https://jennielyon.com/ads 
Download the $10/Day Ad Strategy & Workbook -  https://jennielyon.com/adstrategy
Schedule a Free Call with Jennie's Team Today - https://jennielyon.com/chatwithjennie

WHO AM I?
If we haven’t met before - Hi 👋 I’m Jennie, a digital marketing expert turned owner of a 20+ year digital marketing agency. Through my videos on this channel, my podcast, and my writing, I share marketing strategies and tools to help you build and grow an online business you love.

🧩 Connect with Jennie Lyon:
Website: https://jennielyon.com
Instagram:   https://instagram.com/jennielyonmarketing  
LinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_title
Podcast: Digital Marketing Made Simple on Apple Podcasts
YouTube: Jennie Lyon Digital Marketing 

🌟 Subscribe & Leave a Review:
If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Your feedback helps us reach more listeners and improve our content.

Are you tired of losing touch with potential customers after they show interest? 💡 It’s time to change that with an easy, automated follow-up formula designed just for small business owners! In this video, I’ll show you how to use social media ads strategically to guide your audience step-by-step—from discovering your business to becoming loyal, repeat customers.

Here’s what you’ll learn:

✅ How to introduce your business and grab attention (Brand Awareness)
✅ The secrets to building trust and keeping your audience interested
✅ Proven strategies to turn interest into sales (Conversion)
✅ How to keep customers coming back for more (Retention)

✨ Plus, learn how retargeting can supercharge your follow-ups and maximize your ad results!
💥 FREE TEMPLATE: Ready to unlock the secret to running high-performing ads without breaking the bank? Download The $10/Day Ads Template to get started. https://learn.jennielyon.com/10adguide

Want to dive even deeper? Grab our in-depth $10/Day Ad Strategy & Workbook for $9! https://learn.jennielyon.com/10-day-ad-strategy-and-workbook

Let’s simplify your marketing and grow your business together! Don’t forget to like, subscribe, and share your thoughts in the comments. 🙌

⌚️ Timestamps:
0:00 Introduction to the Automated Follow-Up Formula
2:08 Getting Your Name Out There
2:44 Brand Awareness: Here's What Works
3:37 Action Tip 
3:55 Build Trust & Interest
4:25 Consideration: Here's What Works
5:14 Action Tip
5:31 Make it Easy to Say YES
5:59 Conversion: Here's What Works
6:41 Action Tip
7:22 Keep Them Coming Back for More
7:57 Retention: Here's What Works
8:48 Action Tip
9:09 Make Remarketing your Secret Weapon 
9:35 Retaring: Here's What Works
10:20 Action Tip
10:30 Let Automation do the Heavy Lifting

🔗 Resources Mentioned:
- Download the $10/Day Ad Template (FREE) - https://jennielyon.com/ads 
- Download the $10/Day Ad Strategy & Workbook -  https://jennielyon.com/adstrategy
- Schedule a Free Call with Jennie Today - https://jennielyon.com/chatwithjennie

WHO AM I?
If we haven’t met before - Hi 👋 I’m Jennie, a digital marketing expert turned owner of a 20+ year digital marketing agency. Through my videos on this channel, my podcast, and my writing, I share marketing strategies and tools to help you build and grow an online business you love.

🧩 Connect with Jennie Lyon:
Website: https://jennielyon.com
Instagram: https://instagram.com/jennielyonmarketing
LinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_title
Podcast: Digital Marketing Made Simple on Apple Podcasts
YouTube: Jennie Lyon Digital Marketing YouTube Channel

Overwhelmed by the thought of running Facebook and Instagram ads? Don’t worry—you’re not alone!

 🎯 In this video, I’m sharing 18 of my favorite free tools and resources to help you create, manage, and optimize social media ad campaigns like a pro (without breaking the bank!). From design and audience research to analytics and project planning, these tools will make running ads more straightforward and effective.

💡 Here’s what you’ll learn:
- How to make the most of a $10/day ad budget
- Tools to create scroll-stopping visuals and videos
- Free platforms to sharpen your ad strategy and skills
- Analytics resources to track what’s working and improve what isn’t
- Planning tools to stay organized and on top of your campaigns

💥 FREE Template: Ready to get started with ads? We have a simple fill-in-the-blank template that will get you started on writing your ad copy. 

And if you’re ready to take your ads to the next level? 

💥💥 Download our $10/Day Ad Strategy and Workbook and get step-by-step instructions to start running impactful ads on a budget: jennielyon.com/adstrategy

Let’s make running ads simple and stress-free! Don’t forget to like, subscribe, and let me know in the comments which tool you’re excited to try. 😊

⌚️ Timestamps:

0:00: Introduction to 18 Best Facebook & Instagram Ads Resources
2:20: Ads Strategy & Workbook to Get You Started
2:57: Utilize Design & Creative Tools
3:22: Canva (Customizable Templates)
3:42: Pexels & Unsplash (Royalty Free Images)
3:58: CapCut (Simple Video Editing)
4:30: Tutorials & Training
4:43: Meta (Facebook) Blueprint
4:57: Google Skillshop
5:10: YouTube Tutorials
6:01: Analytic Tools
6:11: Meta (Facebook) Ads Manager
6:23: Google Analytics
6:37: HotJar
7:13: Audience & Market Research
7:32: Facebook Audience Insights
7:44: Answer the Public
7:57: Google Trends
8:36: Meta (Facebook) Ad Library
8:47: Google Keyword Planner
8:58: Asana, Trello etc. 
9:30: Important Disclaimer
9:38: How to Get Expert Help

🔗 Resources Mentioned:
- Download the $10/Day Ad Template (FREE) - https://jennielyon.com/ads 
- Download the $10/Day Ad Strategy & Workbook -  https://jennielyon.com/adstrategy
- Schedule a Free Call with Jennie Today - https://jennielyon.com/chatwithjennie

WHO AM I?
If we haven’t met before - Hi 👋 I’m Jennie, a digital marketing expert turned owner of a 20+ year digital marketing agency. Through my videos on this channel, my podcast, and my writing, I share marketing strategies and tools to help you build and grow an online business you love.

🧩 Connect with Jennie Lyon:
Website: https://jennielyon.com
Instagram: https://instagram.com/jennielyonmarketing
LinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_title
Podcast: Digital Marketing Made Simple on Apple Podcasts
YouTube: Jennie Lyon Digital Marketing YouTube Channel

🌟 Subscribe & Leave a Review:
If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Your feedback helps us reach more listeners and improve our content.

Jennie Lyon reflects on the lessons learned from social media advertising in 2024 and provides actionable strategies to enhance your campaigns in 2025. Whether you're looking to refine your ad strategy or adopt emerging trends, Jennie shares insights to help you succeed in the new year.

👇 In This Episode, Jennie Discusses:
 
#1: Key Takeaways from 2024: Analyzing what worked and what didn’t in social media advertising over the past year.
#2: Emerging Trends for 2025: Identifying upcoming trends to incorporate into your marketing strategy.
#3: Budget Optimization: Strategies for maximizing ROI with cost-effective ad spending.
#4: Creative Content Strategies: Developing engaging ad creatives that resonate with your target audience.

⌚️ Timestamps: 
0:00 Introduction to 2024 social media ad performance.
1:30 Lesson #1: The Rise in AI in Advertising
2:04 Expert Insight on AI 
2:35 Lesson #2: Evolving Audience Expectations
3:10 Expert Insight on Leaning into Storytelling
3:35 Lesson #3: Tight Budgets, Higher Scrutiny
4:02 Expert Insight on Being Everywhere All at Once
4:45 Strategy #1: Embrace Data-Lead Precision
5:23 Action Tip: What to Focus On
5:15 Analyzing successful strategies from the past year.
5:50 Strategy #2: Make Cross-Promotion Platform Strategies Work for You
6:14 Expert Insight on Repurposing Content
6:43 Strategy #3: Build on Retargeting Opportunities
7:03 Action Tip: Segment Your Retargeting Audiences
7:26 Foster Loyalty Through Retention Campaigns
7:50 Expert Insight on Retention Ads
8:29 Emerging trends to watch in 2025.
9:55 Making 2025 Your Best Year Yet

🔗 Resources Mentioned:
Download the $10/Day Ad Strategy & Workbook - https://learn.jennielyon.com/10-day-ad-strategy-and-workbook
Schedule a Free Call with Jennie Today - https://jennielyon.com/chatwithjennie

WHO AM I?
If we haven’t met before - Hi 👋 I’m Jennie, a digital marketing expert turned owner of a 20+ year digital marketing agency. Through my videos on this channel, my podcast, and my writing, I share marketing strategies and tools to help you build and grow an online business you love.

🧩 Connect with Jennie Lyon:
Website: https://jennielyon.com
Instagram: https://instagram.com/jennielyonmarketing
LinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_title
Podcast: Digital Marketing Made Simple on Apple Podcasts
YouTube: Jennie Lyon Digital Marketing YouTube Channel

🌟 Subscribe & Leave a Review:
If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Your feedback helps us reach more listeners and improve our content.

Jennie Lyon debunks the top 10 misconceptions about social media ads for online business owners. Whether you're hesitant to start running ads or have been disappointed by past campaigns, Jennie provides clarity and actionable insights to help you succeed with confidence.

👇 In This Episode, Jennie Discusses:

• #1: Bigger Budget = Bigger Results: Why strategy matters more than the size of your budget.
• #2: Running Ads Generates Immediate Sales: How ads fit into a long-term marketing strategy.
• #3: Targeting More People Means More Customers: The importance of targeting a specific audience.
• #4: Boosting Posts Works Just Like an Ad: Why boosting posts can’t replace a well-optimized ad campaign.
• #5: Work Ends After Hitting “Publish”: Why constant monitoring and optimization are essential.
• #6: Ad Strategies are One Size Fits All: Why personalization is critical for success.
• #7: Ads Have to Be High-Tech to Work: The power of simplicity in ad creatives.
• #8: Ads Only Work for Certain Niches: Why every niche can benefit from social media ads.
• #9: If They Don’t Work Once, They Don’t Work At All: The value of testing and fine-tuning.
• #10: Ads Can Be My Only Digital Marketing Strategy: The need for a holistic marketing strategy.

⌚️ Timestamps:

0:00 Introduction to social media ad misconceptions.
1:17 Bigger Budget = Bigger Results
2:44 Running Ads Generates Immediate Sales
3:50 Targeting More People Means More Customers
4:54 Boosting Posts Works Just Like an Ad
6:16 Work Ends After Hitting “Publish”
7:02  Strategies are One Size Fits All
8:13 Ads Have to Be High-Tech to Work
9:06 Ads Only Work for Certain Niches
10:02 If They Don’t Work Once, They Don’t Work At All:
10:58 Ads Can Be My Only Digital Marketing Strategy

🔗 Resources Mentioned:

Download the $10/Day Ad Strategy Guide - https://jennielyon.com/ads

Schedule a Free Call with Jennie Today - https://jennielyon.com/chatwithjennie

WHO AM I?
If we haven’t met before - Hi 👋 I’m Jennie, a digital marketing expert turned owner of a 20+ year digital marketing agency. Through my videos on this channel, my podcast, and my writing, I share marketing strategies and tools to help you build and grow an online business you love. 

🧩 Connect with Jennie Lyon:

Website: https://jennielyon.com

Instagram: https://instagram.com/jennielyonmarketing

LinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_title

Podcast: Digital Marketing Made Simple on Apple Podcasts

YouTube: Jennie Lyon Digital Marketing YouTube Channel

🌟 Subscribe & Leave a Review:
If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Your feedback helps us reach more listeners and improve our content.

Jennie dives into cost-effective strategies for implementing social media ad campaigns suitable for businesses at any growth stage. She provides actionable insights on maximizing ROI without exceeding your budget.

In this Episode, Jennie discusses:

• Understanding Budget-Friendly Ad Strategies: Learn how to design ad campaigns that align with your financial resources.
• Platform Selection: Discover which social media platforms offer the best value for your advertising dollars.
• Ad Content Optimization: Tips on creating compelling ad content that drives engagement without high costs.
• Performance Metrics: Identify key metrics to monitor the success of your ad campaigns.

Timestamps:

• 00:00:00: Introduction to cost-effective social media ad campaigns.
• 00:05:15: Selecting the right platform for your business needs.
• 00:12:30: Crafting engaging ad content on a budget.
• 00:20:45: Monitoring and analyzing ad performance metrics.

Resources Mentioned:

• FREE: 10/Day Social Media Ad Strategy & Workbook: https://jennielyon.com/ads
• FREE Consultation: https://jennielyon.com/chatwithjennie

Connect with Jennie Lyon:

• Website: https://jennielyon.com
• Instagram: https://instagram.com/jennielyonmarketing
• LinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_title

Subscribe & Leave a Review

If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Your feedback helps us reach more listeners and improve our content.

In this episode of Digital Marketing Made Simple, host Jennie Lyon discusses effective strategies for running social media ads on a budget to grow your business. She provides actionable insights to help you navigate the complexities of paid social media advertising without overspending.

Key Takeaways

• Assessing Readiness for Ads: Determine if your business is prepared to invest in social media advertising.
• Budget Setting: Learn how to establish a realistic budget that aligns with your business goals.
• Strategic Operations: Understand the importance of operating within a well-defined advertising strategy.
• Creating Engaging Content: Discover techniques to create compelling ads that capture attention.
• Performance Analysis: Identify methods to analyze and adjust your ad campaigns for optimal results.
• Jennie's Ad Strategy: Gain insights into Jennie's personal ad strategy that you can implement.

Timestamps

• 00:00:00: Introduction to running social media ads on a budget.
• 00:03:45: Evaluating if your business is ready for social media advertising.
• 00:08:20: Setting an appropriate budget for your ad campaigns.
• 00:12:10: Implementing a strategic approach to social media ads.
• 00:17:05: Creating ads that stop the scroll and engage users.
• 00:22:30: Analyzing ad performance and making necessary adjustments.
• 00:27:15: Jennie shares her $10/day ad strategy.

Resources Mentioned

• $10/Day Ad Strategy and Workbook
• Free Consultation with Jennie

Connect with Jennie Lyon

• Website
• Instagram
• LinkedIn

Subscribe & Leave a Review

If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Your feedback helps us reach more listeners and improve our content.

As they prepare for holiday promotions, my clients often ask, “How can I stand out from the competition during the holidays?” While I get asked about being competitive all year, the answers are slightly different this time of year. Holiday promotions have a unique energy and strategy, so I’m sharing how you can make your online business more competitive over the next several weeks. Let’s dive in!

In This Episode, Jennie Discusses:

• The Grunt Test: Ensuring your messaging is clear and immediately understandable.
• Leverage Personalization: Using data to create tailored experiences for your customers.
• Follow the Numbers: Tracking and analyzing performance metrics to guide your strategy.
• Amp Up the Social Proof: Highlighting reviews, testimonials, and user-generated content.
• Optimize for Mobile Shoppers: Catering to the growing number of mobile holiday shoppers.
• Upgrade Your Digital Marketing Strategy: Implementing advanced techniques to stay competitive.

Timestamps:

• 00:00:00: Introduction to holiday marketing strategies.
• 00:05:15: Understanding the Grunt Test for clear messaging.
• 00:12:30: Personalization strategies to engage customers.
• 00:20:45: The importance of tracking performance metrics.
• 00:28:10: Leveraging social proof to build trust.
• 00:35:25: Optimizing for mobile shoppers during the holidays.
• 00:42:15: Upgrading your digital marketing strategy.

Resources Mentioned:

• Marketing Office Hours: https://jennielyon.com/officehours
• How to Use Our Digital Marketing Team: https://jennielyon.com/team
• Free Consultation: https://jennielyon.com/chatwithjennie

Connect with Jennie Lyon:

• Website: https://jennielyon.com
• Instagram: https://instagram.com/jennielyonmarketing
• LinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_title

Subscribe & Leave a Review:

If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Your feedback helps me reach more listeners and improve my content.

Jennie Lyon shares strategies to maximize your digital marketing budget during the holiday season. She provides actionable insights to help you allocate resources effectively and achieve a higher return on investment (ROI).

In This Episode, Jennie Discusses:

• Prioritizing Your Winning Promotions: Focus on campaigns that have historically performed well to ensure optimal use of your budget.
• Investing in Retargeting Campaigns: Re-engage previous visitors and customers to boost conversions.
• Using Social Media to Your Advantage: Leverage platforms where your audience is most active to increase engagement.
• Leveraging Your Email List: Utilize email marketing to reach your subscribers with personalized holiday offers.
• Diversifying Your Content Marketing: Create various content types to appeal to different segments of your audience.
• Doubling Down on Conversion Rate Optimization (CRO): Enhance your website and landing pages to improve conversion rates.
• Utilizing a Digital Marketing Expert: Consider consulting with a professional to refine your strategies and execution.

Timestamps:

• 00:00:00: Introduction to maximizing your digital marketing budget for the holiday season.
• 00:03:45: Prioritizing your winning promotions.
• 00:08:20: Investing in retargeting campaigns.
• 00:12:10: Using social media to your advantage.
• 00:17:05: Leveraging your email list.
• 00:22:30: Diversifying your content marketing.
• 00:27:15: Doubling down on conversion rate optimization (CRO).
• 00:32:00: Utilizing a digital marketing expert.

Resources Mentioned:

• Marketing Office Hours - https://jennielyon.com/marketing-office-hours
• Discover Your Digital Marketing Success Path - https://jennielyon.com/success-path
• How to Use Our Digital Marketing Team - https://jennielyon.com/our-team
• Schedule a Free Call with Jennie Today - https://jennielyon.com/chatwithjennie

Connect with Jennie Lyon:

• Free Consultation: https://jennielyon.com/chatwithjennie
• Website: https://jennielyon.com
• Instagram: https://instagram.com/jennielyonmarketing
• LinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_title

Subscribe & Leave a Review:

If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Your feedback helps us reach more listeners and improve our content.

We’ve talked about preparing for your Black Friday and other holiday sales (which hopefully you’ve already started, if not finished), but have you also prepared for what your marketing strategies will be AFTER those sales are over? 

Just because someone has already completed a purchase with your business doesn’t mean their lifetime value as a customer stops there. You can continue to nurture and market to your paid customers. After a holiday sale, it is the perfect time to ramp up your digital marketing strategy to take advantage of the Q4 increased spending. You can implement any of these six post-sale strategies to continue to grow your business even after your holiday sales are over. Let’s get into it. 

Content Overview:

-Personalized Thank You
-Incentives to Return
-Post-Holiday Retargeting Ads Campaign
-Create a Community, Not Customers
-Stay Connected
-Gather Feedback and Learn From It
-Need Help With Holiday Sale Planning?

Links for This Episode:

– Marketing Office Hours
– Discover Your Digital Marketing Success Path
– How to Use Our Digital Marketing Team
– Schedule a free call with Jennie today

Get in touch with Jennie:
-Free Consultation: https://jennielyon.com/chatwithjennie
-Website: jennielyon.com
-Social Media: @jennielyonmarketing

Rate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!

If you haven’t already, please subscribe to the podcast. I’ll add new content weekly; you might miss out if you’re not subscribed. Subscribe now!

With only a few weeks left until the holiday season begins and those end-of-year deadlines close, many of my clients are focusing on increasing their total revenue for 2024. 

If you’ve been following me for a while, you might have noticed I’m strategy-focused. I don’t do things just to do them… and I’m constantly looking at my business and trying to find ways to improve and streamline my processes. 

Recently, that has included examining what increases my revenue as an online business owner and how I can prioritize those revenue-generating activities in the coming weeks. Is that something you want to do, too? Then, let’s get into it. 

Content Overview

- Determine Your Revenue-Generating Activities
- Maximize What Works
- Creating Structures and Systems
- Know When to Delegate
- Know How to Delegate

Links for This Episode:

– Marketing Office Hours
– Discover Your Digital Marketing Success Path
– How to Use Our Digital Marketing Team
– Schedule a free call with Jennie today

Get in touch with Jennie:
-Free Consultation: https://jennielyon.com/chatwithjennie
-Website: jennielyon.com
-Social Media: @jennielyonmarketing

Rate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!

If you haven’t already, please subscribe to the podcast. I’ll add new content weekly; you might miss out if you’re not subscribed. Subscribe now!

Links for This Episode:

–Marketing Office Hours
–Discover Your Digital Marketing Success Path
–How to Use Our Digital Marketing Team
–Schedule a free call with Jennie today

Get in touch with Jennie:

-Free Consultation: https://jennielyon.com/chatwithjennie
-Website: jennielyon.com
-Social Media: @jennielyonmarketing

Rate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!

If you haven’t already, please subscribe to the podcast. I’ll add new content weekly; you might miss out if you’re not subscribed. Subscribe now!

We are in Q4, and I know you are focused on hitting your end-of-year goals and maximizing what could be the most lucrative time of year for your business. 

To do that, you need to take a step back and examine how everything is converting currently so you know what to improve. But… how do you interpret what you need to do next? 

I’m going to walk you through exactly what I look for when I do a sales funnel audit for my clients, and explain what I’m looking for, and even what I suggest to fix these common issues. Are you ready to troubleshoot your sales funnel like a pro and figure out what’s holding your business back? Let’s get into it. 

Content Overview

🔹 Collect Your Data, Know Your Business

🔹 No New Leads

🔹 Low Open Rates

🔹 Stopping at the Freebies

🔹 Landing Pages Not Converting

🔹 One Hit Wonders

🔹 Final Troubleshooting Steps

Get in touch with Jennie:

-Free Consultation: https://jennielyon.com/chatwithjennie
-Website: jennielyon.com
-Social Media: @jennielyonmarketing

Rate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!

If you haven’t already, please subscribe to the podcast. I’ll add new content weekly; you might miss out if you’re not subscribed. Subscribe now!

Happy October, and more importantly, Happy Q4 to you online business owners! 

Now, if you’re wondering why I’m celebrating, it’s because online businesses tend to see their best profits in the last three months of the year. Part of this is because of all the wonderful seasonal sales and gift-giving holidays, but I’d argue what’s more important is your strategy for increasing your sales and profits before the year’s end. 

So today, on the first day of Q4, let’s talk about how to make these next three months the best your business has seen! Let’s get into it. 

Content Overview

🔹 Get Ahead of the Game

🔹 Specific Targeting and Audience Segmentation

🔹 Optimize Your Offers

🔹 Don’t Just Discount

🔹 Predict & Personalize

🔹 Automate What You Can

🔹 Test the Tech

🔹 Post-Sale Strategy

🔹 Your Next Action Steps

Links for This Episode:

–Marketing Office Hours
–Discover Your Digital Marketing Success Path
–How to Use Our Digital Marketing Team
–Schedule a free call with Jennie today

Get in touch with Jennie:

-Free Consultation: https://jennielyon.com/chatwithjennie
-Website: jennielyon.com
-Social Media: @jennielyonmarketing

Rate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!

If you haven’t already, please subscribe to the podcast. I’ll add new content weekly; you might miss out if you’re not subscribed. Subscribe now!

I’ve been a digital marketing agency owner for over 20+ years, and needless to say, my business has changed so much in the last two decades. What worked for me fifteen, ten, or even two years ago doesn’t necessarily work today. I’m constantly looking at my business and trying to optimize, refresh, and revamp my current sales funnels, and I always recommend that my clients do the same.  

But I was thinking the other day, what if I lost my entire business, all the contacts, all the automation, and all the sales funnels I’ve created for it? What would I do to start from scratch and rebuild my successful online business? With my marketing agency, I help new (or relatively new) online businesses do that all the time. So today, I will take you on that theoretical step-by-step journey of building a successful online business from scratch. Let’s get into it. 

Content Overview

-Play Detective
-Identify the Solution
-Reverse Engineering
-Setting Up the Logistics
-Building Visibility
-What’s the Catch?!

Links for This Episode:

-Marketing Office Hours 
-Discover Your Digital Marketing Success Path
-How to Use Our Digital Marketing Team
-Schedule a free call with Jennie today

Get in touch with Jennie:
-Free Consultation: https://jennielyon.com/chatwithjennie
-Website: jennielyon.com
-Social Media: @jennielyonmarketing

Rate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!

If you haven’t already, please subscribe to the podcast. I'll add new content weekly; you might miss out if you're not subscribed. Subscribe now!

Strategic organic content is the backbone of any successful digital marketing strategy, including in written, audio, and video formats. As an online business, your organic content is an opportunity to showcase your expertise, build trust, create a genuine connection with your audience, and attract your ideal clients. 

But here’s the catch—not just any content will get these results. You can’t create content based on your inspiration or generic social media prompts from Pinterest and expect it to convert into sales. Today, we will discuss how to get more strategic with your organic content and utilize this strategy to attract and convert your ideal clients. 

Content Overview

🔹 What is an ICA, and Why You Need One
🔹 The Power of Content in a Marketing Strategy
🔹 Aligning Your Content with Your Ideal Client Avatar (ICA)
🔹 Creating Content Funnels to Guide Your ICAs
🔹 Measuring Success and Making Adjustments
🔹 Your Next Action Steps

Links for This Episode

🔹 Marketing Office Hours: https://jennielyon.com/marketing-office-hours/
🔹 Discover Your Digital Marketing Success Path: https://jennielyon.com/quiz
🔹 How to Use Our Digital Marketing Team: https://jennielyon.com/vateam
🔹 Schedule a free call with Jennie today: https://jennielyon.com/chatwithjennie
Get in touch with Jennie:
🔹 Free Consultation: https://jennielyon.com/chatwithjennie
🔹 Website: jennielyon.com
🔹 Social Media: @jennielyonmarketing

Rate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!

If you haven’t already, please subscribe to the podcast. I'll be adding new content weekly, and if you're not subscribed, you might miss out. Subscribe now!

You’ve been working hard on growing your email list with a free offer, which we call a lead magnet, and it’s been creating some new contacts for your email list. But, those contacts aren’t converting into paying customers,  

Today, I’m going to troubleshoot this very common problem with you and see if you can identify which opportunity for improvement you can find for your online business. Let’s get into it. 

Content Overview

🔹 Things don’t match up

🔹 Lost in the funnel

🔹 Email epic fails

🔹 Lack of Clarity

🔹 “Set it and forget it” strategy

🔹 How Jennie Lyon Digital Marketing can help

Links for This Episode:

🔹 Marketing Office Hours: https://jennielyon.com/marketing-office-hours/
🔹 Discover Your Digital Marketing Success Path: https://jennielyon.com/quiz
🔹 How to Use Our Digital Marketing Team: https://jennielyon.com/vateam
🔹 Schedule a free call with Jennie today: https://jennielyon.com/chatwithjennie

Get in touch with Jennie:
🔹 Free Consultation: https://jennielyon.com/chatwithjennie
🔹 Website: jennielyon.com
🔹 Social Media: @jennielyonmarketing

Rate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!

If you haven’t already, please subscribe to the podcast. I'll be adding new content weekly. If you're not subscribed, you might miss out. Subscribe now!

Running a successful online business is not for the faint of heart. Building your business from the ground up takes strategy, grit, determination, and TONS of work. As business owners, we know that work is worth it, but what if you’re missing an essential element that’s holding you back? 

When I talk to online business owners, they usually blame their lack of social media followers, absence of an email list, or even their own calendar for their business's lack of growth. I can usually guess they haven’t done this essential step in the first 15 minutes of speaking to them. Can you guess what it is?

Let’s get into it. 

Content Overview

🔹 Build It, and They Will Come?

🔹 What is an Ideal Client Avatar?

🔹 Dig Deeper

🔹 Using Your ICA to Grow Your Business

🔹 Your Next Steps

Links for This Episode:

🔹 Marketing Office Hours: https://jennielyon.com/marketing-office-hours/
🔹 Discover Your Digital Marketing Success Path: https://jennielyon.com/quiz
🔹 How to Use Our Digital Marketing Team: https://jennielyon.com/vateam
🔹 Schedule a free call with Jennie today: https://jennielyon.com/chatwithjennie

Get in touch with Jennie:
🔹 Free Consultation: https://jennielyon.com/chatwithjennie
🔹 Website: jennielyon.com
🔹 Social Media: @jennielyonmarketing

Rate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!

If you haven’t already, please subscribe to the podcast. I'll be adding new content weekly. If you're not subscribed, you might miss out. Subscribe now!

Sometimes, I think about how much things have changed since I started in the digital marketing industry over 23 years ago. Inevitably, those thoughts always make me think about how things will change in the future. 

With social media and the online space being about grabbing attention, the trends are the big things to follow. The trends I’m talking about today are more about how your online business operates in the online space, and they’re ones I believe you need to be watching as an online business owner wanting to scale your business. So, let’s get into it.

Content Overview

🔹 The Growing Role of AI
🔹 Remote Work and Global Talent Pools
🔹 Emphasis on Data Privacy and Security
🔹 Agile Marketing: Adapting to Rapid Changes

🔹 More Heart, Less Show

🔹 The Hybrid Model: Combining In-House and Outsourced Teams

🔹 Keeping Up With the Trends

Links for This Episode:

🔹 Marketing Office Hours: https://jennielyon.com/marketing-office-hours/
🔹 Discover Your Digital Marketing Success Path: https://jennielyon.com/quiz
🔹 How to Use Our Digital Marketing Team: https://jennielyon.com/vateam
🔹 Schedule a free call with Jennie today: https://jennielyon.com/chatwithjennie

Get in touch with Jennie:
🔹 Free Consultation: https://jennielyon.com/chatwithjennie
🔹 Website: jennielyon.com
🔹 Social Media: @jennielyonmarketing

Rate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!

If you haven’t already, please subscribe to the podcast. I'll be adding new content weekly, and if you're not subscribed, you might miss out. Subscribe now!

First, I want to highlight that this is our 200th blog from Jennie Lyon Digital Marketing… which seems unbelievable. 

For this 200th blog, I was thinking of doing something different. I decided to share some controversial online business digital marketing opinions that I hold as a digital marketing agency owner with over 23 years of experience. 

Believe me, I’ve seen it ALL. There are things that are popular right now that I just don’t really get the hype for, and there are things that marketing “gurus” on the internet are sharing that I just don’t fully agree with. 

Of course, these are just my opinions based on my personal experiences. If you’re doing any of these for your online business, take this as an opportunity for a different perspective. That’s all! 

Without further ado, let’s get into it. 

Content Overview

🔹 #1: Substance > Trends

🔹 #2: View Counts are Vanity Metrics

🔹 #3: Branding Matters

🔹 #4: Spending More Money Does Not Make More Money

🔹 #5: Posting on Social Media is NOT Marketing

🔹 #6: Not Just Anyone Can Do Marketing

🔹 #7: Marketing Must Evolve

🔹 #8: Marketing is a Long Game

🔹 My Advice as a Digital Marketing Agency Owner

Links for This Episode:

🔹 Marketing Office Hours:
🔹 Discover Your Digital Marketing Success Path:
🔹 How to Use Our Digital Marketing Team:
🔹 Schedule a free call with Jennie today:

Get in touch with Jennie:
🔹 Free Consultation:
🔹 Website:
🔹 Social Media: @jennielyonmarketing

Rate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!

If you haven’t already, please subscribe to the podcast. I'll be adding new content weekly. If you're not subscribed, you might miss out. Subscribe now!

From experience, I can say that launching a new offer can be exciting, inspiring… and also very overwhelming. You’re excited to put something new into the world, and you’re ready for your business to reach the world in a new way… but you’re on pins and needles, hoping your launch will be a success. 

As a digital marketing agency owner for 23 years, I can confidently say I believe I’ve seen it ALL when it comes to digital marketing do’s and don’ts, and since fall is a popular season for businesses to launch new offers, I wanted to compile some of the most common marketing mistakes I see businesses making when launching an offer, and how to avoid them. Let’s get into it. 

Content Overview

🔹Information Overload

🔹Post and Ghost

🔹Giving It Away

🔹Ad-tastrophe

🔹Flying Solo

🔹Ask Me Anything

Links for This Episode:

🔹 Marketing Office Hours: https://jennielyon.com/marketing-office-hours/
🔹 Discover Your Digital Marketing Success Path: https://jennielyon.com/quiz
🔹 How to Use Our Digital Marketing Team: https://jennielyon.com/vateam
🔹 Schedule a free call with Jennie today: https://jennielyon.com/chatwithjennie

Get in touch with Jennie:

🔹 Free Consultation: https://jennielyon.com/chatwithjennie
🔹 Website: jennielyon.com
🔹 Social Media: @jennielyonmarketing

Rate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!

If you haven’t already, please subscribe to the podcast. I'll be adding new content weekly. If you're not subscribed, you might miss out. Subscribe now!

If you’ve been considering outsourcing your marketing to an outside professional, but you’re not sure WHO to trust to take your business to the next level- this one’s for you! 

As the CEO of a full-service marketing agency, I’ve had many clients share their horror stories from working with other marketing “professionals” and the red flags they missed before hiring them. As someone who has been in this industry for over 20 years, I wanted to help you understand what to look for in a marketing agency. And stay until the end because I will give you the top 10 questions to ask a marketing agency before you sign a contract. Let's get into it. 

Content Overview

🔹First Impressions
🔹Services Offered
🔹Strategy versus Implementation
🔹Testimonials
🔹Walk the Walk
🔹Communication is Key
🔹Questions to Ask Before You Hire
🔹How to Use Our Digital Marketing Team

Links for This Episode:
🔹 Marketing Office Hours: https://jennielyon.com/marketing-office-hours/
🔹 Discover Your Digital Marketing Success Path: https://jennielyon.com/quiz
🔹 How to Use Our Digital Marketing Team: https://jennielyon.com/vateam
🔹 Schedule a free call with Jennie today: https://jennielyon.com/chatwithjennie
Get in touch with Jennie:
🔹 Free Consultation: https://jennielyon.com/chatwithjennie
🔹 Website: jennielyon.com
🔹 Social Media: @jennielyonmarketing

Rate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!

If you haven’t already, please subscribe to the podcast. I'll be adding new content weekly, and if you're not subscribed, you might miss out. Subscribe now!

#jennielyondigitalmarketing #digitalmarketing #digitalmarketingstrategist #digitalmarketingagency #digitalmarketingtips #socialmediamarketing #socialmediastrategy #socialmediamanagement 

As the CEO of a digital marketing agency, I have the privilege of working with businesses that are just starting out to multi-million dollar corporations. After over twenty years in this business, I can tell you that there's a major indicator of future success for online businesses.

Businesses bound to succeed understand that marketing is an INVESTMENT, not an expense. 

But how does spending money on digital marketing make your business more money? We'll discuss three different ways you can invest in your business's marketing and the pros and cons of each. Let's get into it. 

Content Overview

🔹Marketing as an Investment

🔹Time is Money

🔹Paid Advertisements

🔹Automations and Software

🔹Teamwork Makes the Dream Work

🔹Stay Tuned
🔹How Jennie Lyon Digital Marketing Can Help

Links for This Episode:

🔹 Marketing Office Hours: https://jennielyon.com/marketing-office-hours/
🔹 Discover Your Digital Marketing Success Path: https://jennielyon.com/quiz
🔹 How to Use Our Digital Marketing Team: https://jennielyon.com/vateam
🔹 Schedule a free call with Jennie today: https://jennielyon.com/chatwithjennie

Get in touch with Jennie:
🔹 Free Consultation: https://jennielyon.com/chatwithjennie
🔹 Website: jennielyon.com
🔹 Social Media: @jennielyonmarketing

What I love about running a digital marketing services agency is playing detective. When you're running an online business, things are not always what they seem. I love working with my team to help business owners figure out the REAL reason for their challenges and struggles. 

You're here because you feel like something is "off" with your business, but you can't put your finger on it. If you're facing any of these six issues, then it's time to upgrade your marketing strategy. Let's get into it! 

Links for This Episode:

🔹 Marketing Office Hours: https://jennielyon.com/marketing-office-hours/
🔹 Discover Your Digital Marketing Success Path: https://jennielyon.com/quiz
🔹 How to Use Our Digital Marketing Team: https://jennielyon.com/vateam
🔹 Schedule a free call with Jennie today: https://jennielyon.com/chatwithjennie

Get in touch with Jennie:
🔹 Free Consultation: https://jennielyon.com/chatwithjennie
🔹 Website: jennielyon.com
🔹 Social Media: @jennielyonmarketing

Launching a new offer is a huge milestone in your business. No matter how much time and planning has gone into this new offer of yours, you've probably had a moment of worry about what happens if no one purchases this new offer. So, today, I'm giving you some expert marketing strategies that we implement for our clients launching a new offer to be set up for success.

Launching a new offer effectively requires a blend of strategy, creativity, and expertise. At Jennie Lyon Digital Marketing, we specialize in creating customized marketing strategies and plans tailored to your business's unique needs. With over 20 years of experience, we offer a full-service digital marketing agency with options to fit your individual business goals. 

Links for This Episode:

🔹 Marketing Office Hours: https://jennielyon.com/marketing-office-hours/
🔹 Discover Your Digital Marketing Success Path: https://jennielyon.com/quiz
🔹 How to Use Our Digital Marketing Team: https://jennielyon.com/vateam
🔹 Schedule a free call with Jennie today: https://jennielyon.com/chatwithjennie

Get in touch with Jennie:
🔹 Free Consultation: https://jennielyon.com/chatwithjennie
🔹 Website: jennielyon.com
🔹 Social Media: @jennielyonmarketing

Hey there, friends! Today, I'm thrilled to discuss one of the most critical topics for any business owner: understanding the difference between a marketing strategy and a marketing plan. These two elements are foundational to any successful marketing effort, and knowing how they complement each other can significantly impact your business's growth and success. Let's break it down in detail.

Content Overview

🔹Marketing Strategy: The Big Picture 
🔹Value Proposition
🔹Target Audience 
🔹Key Messaging
🔹Long-Term Goals
🔹Competitive Analysis
🔹Marketing Positioning
🔹Marketing Plan: The Roadmap
🔹Marketing Campaigns
🔹Timelines and Milestones
🔹Budget Allocation
🔹Marketing Channels
🔹Content Calendar 
🔹Key Performance Indicators (KPIs)
🔹Why A Marketing Strategy and Marketing Plan Are Both Essential
🔹Alignment and Focus
🔹Integration and Adaption
🔹Measurement and Improvement
🔹Continual Evolution
🔹How Jennie Lyon Digital Marketing Can Help 
🔹Comprehensive Marketing Research
🔹Tailored Marketing Strategies
🔹Detailed Marketing Plans
🔹Continuous Optimization

Links for This Episode on understanding the difference between a marketing strategy and marketing plan. 

• Content Calendar
  https://jennielyon.com/contentcalendar 
• Discover Your Digital Marketing Success Path
  https://jennielyon.com/quiz
• How to Use Our Digital Marketing Team
  https://jennielyon.com/vateam
• Schedule a free call with Jennie today!
  https://jennielyon.com/chatwithjennie 

View more content and free downloads at https://jennielyon.com/blog

Get in touch with Jennie:

🔹Get in touch with Jennie: https://jennielyon.com
🔹Book a Free Consultation: https://jennielyon.com/free-consultation
🔹Listen to the Digital Marketing Made Simple Podcast: https://podcasts.apple.com/us/podcast/digital-marketing-made-simple-with-jennie-lyon/id1518193466
🔹TikTok: https://www.tiktok.com/@jennielyonmarketing
🔹Facebook: https://www.facebook.com/JennieLyonMarketing/
🔹Instagram: https://www.instagram.com/jennielyonmarketing/
🔹X: https://twitter.com/jennielyon
🔹LinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_title
🔹Pinterest: https://www.pinterest.com/JennieLyonMarketing/

Hey there, small business owner! I get it—running a business is no small feat, and when your marketing efforts hit a wall, it can feel like you're spinning your wheels. You’ve got some great paid offers, but without a steady income stream, it’s like you’re riding a roller coaster of feast and famine. You've been writing content, posting on social media, and sending the occasional email, but something’s just not clicking. Well, guess what? You’re not alone! 

Many business owners find themselves in this exact position. Today, I’m here to help you breathe new life into your marketing strategy, boost your revenue, and reignite that spark that got you started in the first place. Let’s dive in!

Content Overview

🔹Identifying Where You’re Stuck
🔹Analyzing Your Current Marketing Strategy
🔹Setting SMART Clear, Achievable Goals 
🔹Exploring New Marketing Channels 
🔹Building a Flexible Marketing Plan 
🔹Ready to Revitalize Your Marketing Strategy?
🔹Feeling Inspired? Ready to Take Action? 

Links for This Episode on how to breathe new life into your marketing strategy. 

• SMART Goals Worksheet
  https://jennielyon.com/SMART 
• Discover Your Digital Marketing Success Path
  https://jennielyon.com/quiz
• How to Use Our Digital Marketing Team
  https://jennielyon.com/vateam
• Schedule a free call with Jennie today!
  https://jennielyon.com/chatwithjennie 

View more content and free downloads at https://jennielyon.com/blog

Get in touch with Jennie:

🔹Get in touch with Jennie: https://jennielyon.com
🔹Book a Free Consultation: https://jennielyon.com/free-consultation
🔹Listen to the Digital Marketing Made Simple Podcast: https://podcasts.apple.com/us/podcast/digital-marketing-made-simple-with-jennie-lyon/id1518193466
🔹TikTok: https://www.tiktok.com/@jennielyonmarketing
🔹Facebook: https://www.facebook.com/JennieLyonMarketing/
🔹Instagram: https://www.instagram.com/jennielyonmarketing/
🔹X: https://twitter.com/jennielyon
🔹LinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_title
🔹Pinterest: https://www.pinterest.com/JennieLyonMarketing/

You only have a few moments to capture the attention of your audience. Once you have their attention, how do you keep it? Enter the lead magnet. A lead magnet is your secret weapon to grabbing their attention with a value-packed free offer that they can’t ignore. And you can keep their attention by nurturing those relationships. 

How do you create a lead magnet that resonates? It’s a combination of items including an offer that is irresistible packaged with compelling messaging, beautiful design, and a call to action they can’t ignore. 

Today, let’s dig into the blueprint for crafting a lead magnet that not only embodies your brand but resonates with your audience, supercharging that relationship and sending you audience on a journey that ends in conversion. Let’s get into it! 

🔹Understanding Lead Magnets and Their Importance in Online Marketing

🔹What is a Lead Magnet? 

🔹Why Lead Magnets are Crucial for Your Email List and Digital Marketing Strategy

🔹Identifying Your Target Audience

🔹Knowing Your Audience’s Pain Points 

🔹Segmenting Your Audience for Personalized Lead Magnets

🔹Types of Lead Magnets and Choosing the Right One

🔹Ebooks, Checklists, and Webinars: Pros and Cons

🔹Interactive Content: Quizzes and Calculators 

🔹The Creation Process: From Concept to Launch 

🔹Brainstorming and Validating Lead Magnet Ideas 

🔹Crafting a Compelling Value Proposition

🔹Designing and Writing Your Lead Magnet 

🔹Optimizing Lead Magnet Landing Pages for Conversion

🔹Key Elements of a High-Converting Landing Page

🔹A/B Testing and Analytics for Continous Improvement

🔹Promoting Your Lead Magnet Across Digital Platforms

🔹Social Media Strategies and Paid Advertising

🔹Email Marketing and Content Syndication 

🔹Measuring Success and Refining Lead Magnet

🔹Key Metrics to Track and Analyze 

🔹Using Feedback to Enhance Your Lead Magnet

🔹Common Pitfalls in Lead Magnet Creation and How to Avoid Them

🔹Overcoming Obstacles and Legal Considerations

🔹Ensuring Relevance and Value Over Time

🔹The Future of Lead Magnets in Digital Marketing

🔹Emerging Trends and How to Stay Ahead

🔹Final Thoughts and Next Steps 

Links for This Episode on creating a core lead magnet that your audience can’t ignore

• ICA Template
  https://jennielyon.com/ICA
• Core Lead Magnet Workbook

https://jennielyon.com/leadmagnet 

• Discover Your Digital Marketing Success Path
  https://jennielyon.com/quiz
• How to Use our Digital Marketing Team
  https://jennielyon.com/vateam
• Schedule a free call with Jennie today!
  https://jennielyon.com/chatwithjennie 
• How to Use our Digital Marketing Team
  https://jennielyon.com/vateam

Get in touch with Jennie:

🔹Free Consultation
https://jennielyon.com/chatwithjennie 
🔹Jennielyon.com
🔹Social Media @jennielyonmarketing

Starting a membership program can seem daunting. Especially when your audience size is small.

You might be asking, "Can I start a membership with a small audience?" The answer is a resounding yes.

In fact, a small audience can be a powerful asset. It allows for a more personal connection. It fosters a sense of community.

This podcast will guide you through the process and provide actionable insights on leveraging a small audience for membership growth. Let’s get started!

🔹Understanding the Power of a Small Audience

🔹Defining Your Value Proposition

🔹Creating Exclusive Content for Members

🔹Leveraging Social Proof to Attract Members

🔹Email Marketing: Converting Subscribers to Members

🔹Building a Community Around Your Membership

🔹Membership Tiers: Catering to Different Audience Segments

🔹Member Retention: Keeping Your Audience Engaged

🔹Utilizing Feedback to Improve Your Membership Program

🔹Personalization: The Key to Connecting with Your Small Audience

🔹Case Studies: Success Stories of Small Audience Memberships

🔹Setting Realistic Membership Growth Goals 

🔹SEO and Content Marketing for Membership Attraction

🔹Starting Small and Scaling Up

Links for This Episode on starting a membership with a small audience. 

• Content Calendar Template
  https://jennielyon.com/contentcalendar
• Discover Your Digital Marketing Success Path
  https://jennielyon.com/quiz
• How to Use our Digital Marketing Team
  https://jennielyon.com/vateam
• Schedule a free call with Jennie today!
  https://jennielyon.com/chatwithjennie 
• How to Use our Digital Marketing Team
  https://jennielyon.com/vateam

Get in touch with Jennie:

🔹Free Consultation
https://jennielyon.com/chatwithjennie 
🔹Jennielyon.com
🔹Social Media @jennielyonmarketing

Creating killer content each week is no small feat. It requires a deep understanding of your audience, a knack for storytelling, and a strategic approach. But why is content so important?

As you most likely know, content is king. It's the lifeblood of your online presence, the fuel for your marketing engine.

Good content can attract, engage, and convert your audience. It can turn strangers into followers, followers into customers, and customers into advocates.

But creating good content is easier said than done.

You need to know what your audience wants. You need to deliver it in a way that's engaging and easy to digest. You need to optimize it for search engines and social media. And you need to do all this consistently, week after week.

That's where content creation strategies come in.

These are the methods and techniques that successful content creators use to produce high-quality content on a regular basis. They help you plan, create, and distribute your content in a way that maximizes its impact and reach.

So, are you ready to take your content creation to the next level?

Let's dive in.

🔹Understand Your Audience Deeply

🔹Audience Research Techniques

🔹Creating Ideal Client Avatars 

🔹Tailoring Content to Audience Needs
🔹Leveraging Audience Feedback

🔹Optimize Content for SEO and Conversion

🔹SEO Best Practices for Content Creation

🔹Crafting Compelling Headlines and CTAs

🔹Using Analytics to Refine SEO Strategies

🔹Develop a Consistent Brand Voice and Style

🔹Establishing Your Brand Voice

🔹Content Style Guidelines

🔹Maintaining Brand Consistency Across Platforms

🔹Plan and Schedule Your Content

🔹Benefits of an Editorial Calendar

🔹Generating and Organizing Content Ideas

🔹Batch Creating and Scheduling Content

🔹Repurpose and Promote Your Content

🔹Maximizing Content Reach Through Repurposing

🔹Effective Content Distribution Channels

🔹Leveraging User-Generated Content and Social Proof 

🔹Recap of Key Strategies 

🔹This Week’s Homework 

Links for this episode on cranking out weekly content. 

• Content Calendar Template
  https://jennielyon.com/contentcalendar
• Discover Your Digital Marketing Success Path
  https://jennielyon.com/quiz
• How to Use our Digital Marketing Team
  https://jennielyon.com/vateam
• Schedule a free call with Jennie today!
  https://jennielyon.com/chatwithjennie 
• How to Use our Digital Marketing Team
  https://jennielyon.com/vateam

Get in touch with Jennie:

🔹Free Consultation
https://jennielyon.com/chatwithjennie 
🔹Jennielyon.com
🔹Social Media @jennielyonmarketing