In this episode, we break down how to ethically use generative AI without crossing any lines. 

From using AI to spark ideas to avoiding the plagiarism pitfalls, we’re covering the essentials that will keep your content fresh, unique, and legally sound. You’ll discover how to turn AI into your best brainstorming friend, while still making sure your brand’s voice shines through. 

Whether you're new to AI or a seasoned pro, these tips will help you harness the power of AI
responsibly and effectively.


Here are the Highlights:

(01:18) Inspiration not duplication
(03:56) Take the idea and make it your own
(06:36) Aligned to the brand
(11:16) Collaboration between AI and human teams

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/ 
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/ 
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/ 

Today, we're unpacking five innovative ways to scale your business with a robust newsletter strategy. Now, if you're still sceptical about email marketing, think again. With its unmatched ROI, a well-crafted newsletter can be your secret weapon to boost engagement and drive revenue.

We'll explore how newsletters can evolve with the digital landscape, blending classic tactics with modern trends. From audience segmentation and personalised content to leveraging newsletters for brand awareness and customer loyalty, this episode is packed with actionable insights.

Whether you're revamping your existing strategy or starting from scratch, there's something here for everyone. Let's get started!


Here are the Highlights:

(01:11) ROI on email marketing is HUGE
(04:14) It's hard work!
(08:14) Drip campaigns
(11:13) Clear calls to action
(13:03) Partnering and subscription models

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/ 
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/ 
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/ 

Welcome to another episode of Digital Marketing Made Easy. 

Today, we're tackling how to boost your sales with Instagram, focusing on the magic of socials and stories. 

Ready to learn how to engage better and sell more using some of Instagram's features? 

Well, this episode is packed with tips and tricks for brands and service providers. 

Let's get started and make your Instagram work for you!

Here are the highlights: 
(1:11) Leveraging social media platforms for business growth
(4:58) Making consistent social posts
(7:01) Online marketing and engagement
(10:15) Showcasing products and services


Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/ 
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/ 
Follow on Twitter - https://twitter.com/businessconsort 
Connect on LinkedIn - https://www.linkedin.com/school/868404/ 

In today’s episode of Digital Marketing Made Easy, I’m diving into the real deal about driving revenue.

It’s time to clear up the misconceptions and outline what actually makes a difference in your business’s growth. 

We’re moving past the distractions of vanity metrics to focus on the essentials of lead generation and conversion. 

I’m sharing the six key objectives that are guaranteed to not just expand your business, but significantly boost its performance. 

Gear up for a transformative approach to marketing and watch your revenue climb. 

Here are the highlights: 
(1:37) Setting business goals that drive revenue
(5:29) Lead generation and conversion optimisation strategies
(6:52) Business growth through customer retention and upselling
(9:54) Business strategies for profitability


Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/ 
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/ 
Follow on Twitter - https://twitter.com/businessconsort 
Connect on LinkedIn - https://www.linkedin.com/school/868404/ 

In this captivating episode of Digital Marketing Made Easy, we dive deep into the world of influencer marketing, demystifying its core concepts and uncovering its power to transform brand engagement and sales.

Whether you're a seasoned marketer or just stepping into the digital arena, join us as we explore the strategic intricacies of collaborating with influencers, leveraging their credibility to amplify your brand's reach.

Get ready to unlock the secrets behind successful influencer partnerships, and discover tools and tactics that can elevate your marketing game.

Here are the highlights:
(1:24) Identifying and analyzing influencers for brand collaborations
(2:51) Influencer marketing tactics and growth strategies
(6:27) Being honest and authentic in marketing
(8:24) Influencer marketing best practices

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

In this episode, we dive into the transformative power of podcasting for business growth.

Join us as we uncover five strategic ways that leveraging a podcast can significantly scale your business, enhance brand visibility, establish thought leadership, deepen audience engagement, and open up new avenues for lead generation and monetization.

Whether you're a seasoned business owner or just starting out, these insights will equip you with the knowledge to leverage podcasting effectively in your marketing strategy.

Get ready to amplify your reach and unlock new opportunities with the unique power of audio content.

Here are the highlights:
(0:00) How podcasting can grow businesses through increased visibility
(1:26) Podcasting's impact on brand visibility and thought leadership
(5:20) Building credibility and community through podcasting
(6:57) Podcasting's benefits for personal branding and lead generation
(10:38) Leveraging podcasting for business growth

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Welcome back to the pulse of online success, where we dive deep into the digital world.

Today's episode is a real treasure trove for anyone looking to turn the digital maze into a highway of opportunities.

We're exploring the five best ways to make money with digital marketing in 2024, and let me tell you, it's not just about being online; it's about being on point.

So, whether you're a seasoned marketer or just dipping your toes in the digital waters, get ready to unlock strategies that could redefine your online presence and, more importantly, your bank balance.

Let's dive in!

Here are the highlights:
(0:00) Digital marketing strategies for earning potential
(1:31) Affiliate marketing as a revenue stream
(5:29) Growing businesses through e-commerce and affiliate marketing
(6:55) Digital marketing opportunities for new businesses
(9:36) Lead generation strategies for businesses

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Welcome back to the Digital Marketing Made Easy podcast, where we dive deep into the world of online wizardry that keeps the digital world spinning.

Today I’m unravelling the magic behind digital marketing and why it's the spell you need to cast for a future-proof career and business.

In this episode, we're not just skimming the surface; we're diving into the five incredible reasons why mastering digital marketing is like finding the secret potion to success.

Whether you're a digital native or still getting the hang of this internet thing, grab your notebooks because these lessons are too good to miss!


Here are the highlights:
(1:27) The evolution of Google and its ranking system
(3:11) Digital marketing's importance for businesses and careers
(7:01) Digital marketing skills for business success in 2024
(8:46) Digital marketing's benefits and demand for professionals


Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Welcome to episode 74, where we dive into the dynamic world of digital marketing and its growing importance.

In this episode, I'll outline six compelling reasons why obtaining a diploma in digital marketing can be a game-changer for your career.

From staying ahead in the ever-evolving digital landscape to enhancing your skillset and credibility, we'll explore how this qualification can open doors to new opportunities and give you a competitive edge in the industry.

Tune in for valuable insights that could reshape your professional path.


Here are the highlights:
(1:49) Digital marketing skills gap and formal education
(6:02) Qualifications and career advancement
(9:52) Career benefits of a digital marketing qualification
(14:05) Digital marketing diploma benefits for career growth


Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Today, we're diving into why your marketing efforts should be deeply rooted in the psychology of selling. In our digital age, understanding consumer psychology is more crucial than ever.

We'll explore six compelling reasons why this approach is vital, from creating emotional connections to tailoring messages that resonate. So, buckle up for an insightful journey that promises to revolutionise how you think about and execute your marketing strategies. Let's get started!

Here Are The Highlights:
(01:14) Using psychology in marketing to understand and persuade clients.
(03:12) Tailoring marketing messages for your customers.
(05:25) Boost your sales through emotional connections and trust.
(07:01) Increase your conversion rates.

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

In this episode, I delve into five marketing no-gos for the Christmas season.

It's a vital guide for businesses to navigate holiday promotions with care, focusing on brand integrity and effective audience engagement.

These tips help avoid the common blunders that could overshadow the festive spirit or overwhelm customers. A must-listen for marketers and business owners seeking to make their holiday campaigns stand out, while staying true to their brand ethos.

Here are the highlights:
(01:45) Begin preparations early
(03:43) Don’t bombard your audience
(05:50) The option to opt-out
(08:38) The Know,Like & Trust
(10:41) Remembering the people less fortunate


Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Welcome! Today we're diving into the 6 things you need to know as a digital marketer in 2024.

In this episode, we're unveiling the latest trends and strategies that are set to shape the digital marketing landscape.

If you're looking to stay ahead in the fast-paced world of digital marketing, this is your must-listen guide.

Prepare to be equipped with knowledge and tools that will keep you at the forefront of digital innovation.

Here are the highlights:
(2:01) Using AI to repurpose content for social media
(4:02) AI and video content in digital marketing
(5:55) Leveraging video content and AI in marketing
(8:02) Digital marketing trends in 2024

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

In this episode of "Digital Marketing Made Easy," we discuss the essentials for starting or scaling your e-commerce business. Dawn highlights choosing a profitable niche, validating your product idea, and registering your business, including trademarking your brand and products. We also cover building a user-friendly website and setting up secure payment methods.We then focus on optimising for search engines and creating engaging content.

Dawn shares strategies for using social media, email marketing, and paid ads to drive traffic and increase sales. Lastly, we stress the importance of excellent customer service and regularly analysing your business performance. Tune in for actionable insights to help your e-commerce venture thrive.

Here are the highlights:

(01:22) The positive effects of Covid
(04:46) SEO strategies
(06:11) We need to sell consistently
(08:23) The importance of Social Proof


Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/ 
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/ 
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/ 

Welcome!

Today, we’re unlocking the secrets of evolving your online marketing to skyrocket your business growth.

In today's digital age, staying ahead of the curve is key, and that's exactly what we're diving into.

In this episode, I’m sharing cutting-edge strategies and personal insights on transforming your digital marketing landscape.

So, whether you're a budding entrepreneur or a seasoned marketer, get ready to take notes and transform your approach to online marketing!

Here are the highlights:
(1:23) Leveraging social media for business growth
(5:10) Marketing strategies for online success
(8:51) Using social media, SEO, and email marketing
(12:17) Digital marketing strategies and tools

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/

Are you working too hard to get results from your marketing?

We’re always told that working hard is the only path to success.

But today, I’m here to challenge this idea.

It’s time to explore a different approach. One that can lead to both joy and achievement.

So, join me today as we discuss making life, business and marketing much easier.


Here are the highlights:
(1:28) The myth that hard work leads to success
(5:04) Finding balance in business models
(7:21) Marketing strategies for business success
(11:18) Aligning work with passions for joy and success


Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Artificial Intelligence is part of our day-to-day lives.

But many businesses are using AI.

It helps us save time, and become more effective and efficient.

AI algorithms can identify patterns and trends, helping us to make data-driven decisions, and target your marketing efforts more effectively.

So, join me today as I outline my six ways to use AI to improve your marketing campaigns.

Here are the highlights:
(1:11) Using AI for personalised marketing
(2:38) Chatbots and virtual assistants in customer service
(6:36) Using AI for content creation
(7:55) AI in marketing and social media monitoring

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Today we're going on a journey towards unlocking the full potential of your marketing efforts.

Things like market research, defining your target audience and developing a unique value proposition are all crucial.

And sometimes these things can be overlooked.

But digital marketing is dynamic.

We must be dynamic and responsive too.

So, join me as we unlock the secrets to generating every £100k for your business through marketing.

Here are the highlights:
(1:03) Unique value proposition
(2:35) Crafting a compelling brand story
(4:14) Marketing for business growth
(8:17) Staying motivated and dedicated

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Why is your business model more important than your marketing?

You might be wondering, why is a digital marketing podcast talking about why a business model is more important than marketing?

Well, many entrepreneurs and business owners get caught up in digital marketing tactics and strategies.

They overlook their business model.

But your business model is the foundation of everything.

So, join me today to find out why.

Here are the highlights:
(1:18) Business model trumps marketing
(4:16) Sales funnel optimization
(7:12) Marketing alignment for customer success
(10:06) Business models and marketing strategies

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Today we’re discussing neuroplasticity.

I’m touching on things like having a growth mindset and a positive outlook on life.

Most importantly, I’m outlining the principles of neuroplasticity.

Join me today to understand how you can relate those principles to your life and business to accelerate success.

Here are the highlights:
(2:37) Changing habits
(6:52) Mental fitness
(11:03) Success barriers
(14:46) Achieving goals

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

In this episode, we're talking all about key digital marketing trends and essential skills for 2023.

We dissect the rise of TikTok and its potential impact on your marketing strategy, along with other social media platforms.

Curious about the real deal behind influencer numbers?

We debunk the world of vanity metrics and stress the importance of authentic engagement.

So let's future-proof your marketing game together.

Here are the highlights:

(3:56) The importance of personalisation and personalised marketing.
(4:40) The importance of building an authentic audience
(9:30) AI and automation are transforming the world of digital marketing.
(13:42) The digital marketing skills that professionals need.

Connect with Dawn:

Visit our Website - https://www.digitalandsocialmediaacademy.com/

Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book

Join the Facebook Group -

Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

We all know by now that offering digital marketing services is one of the easiest and quickest home based businesses that you can start.

In this episode, we’re going to be looking at seven steps to monetise your marketing skills!


Here are the highlights:
(02:51) Having the correct training
(04:30) Build your networks
(09:16) Sales page
(10:59) High quality work

Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

The online space is continuously evolving.
We've seen enhancements with AI.
We've seen changes in social media.
We've got new platforms coming out every year.
And it feels like the pace of digital marketing is impossible to keep up with.
So, how do we make more money and convert more clients?
Join me as I break down my top five best ways of creating a sales system and a method.


Here are the highlights:
(02:05) An irresistible offer
(4:00) Reducing friction
(8:23) Social media
(10:40) Simple checkouts
(12:43) Accelerating success

Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

There’s a lot of talk right now about how AI will be used.
Interestingly, most business owners think AI will be a positive thing.
They believe chat GBT will help their business.
So today, I want to fill in some of the blanks.
Join me as I discuss where AI can be utilised for positivity.

Here are the highlights:
(2:29) Businesses and AI
(5:34) Content creation
(7:28) Getting weaponized
(9:35) AI and customers
(11:01) We’re more important

Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Welcome to Episode 87 of Digital Marketing Made Easy! 

Today, we're diving into three easy steps to create a powerful content strategy that will set your brand apart. 

We'll explore how to define your content mission and vision, understand your audience, and optimise your content to drive engagement and growth. 

Whether you're a seasoned marketer or just starting out, these tips will help you create content that resonates and delivers results. 

Highlights: 
(2:17) Content marketing mission statements that align with purpose and values
(3:51) Long-term goals and aspirations in your business
(7:20) Training AI tools to create aligned content
(9:20) Saving time with AI

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/ 
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/ 
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/ 

This week, we’re celebrating our digital marketing agency's 23rd anniversary.

So, this is a great time to talk about success.

When I started my agency at 21, I was full of excitement.

But, little did I know that it was going to be such a wobbly road to success.

So, join me today to hear about my experience and how you can build a successful digital agency.

Here are the highlights:
(0:54) The wobbly road
(5:52) Business foundations
(11:01) Pricing and pitching
(16:41) The ultimate toolkit
(20:55) Your support team

Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Today we’re discussing the truth about how to sell online.

In this fast-moving digital arena, there are constantly new tools.

It’s overwhelming.

There are so many channels and places to market our businesses.

So, what is the truth about how to sell online? Join me for this episode to find out.

Here are the highlights:
(1:28) A place for AI
(4:31) Word of mouth
(9:23) Masterclasses sell
(12:24) Digital marketer
(14:47) Buying the book

Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

The world of digital marketing is ever-evolving.

There’s a new tool every day.

So, why do we keep building huge to-do lists?

In today’s podcast, we’re asking ourselves what’s working and what isn’t.

So, join me as I bring you five ways to know how effective your marketing really is.

Here are the highlights:
(1:35) Good or bad results?
(6:20) Realistic goals
(8:09) The ripple effect
(12:08) 2023 marketing manager
(13:58) Reaching out

The focus of today's episode is lead magnets.

Attracting your ideal clients.

We're all in business to drive revenue and succeed with a profitable, sustainable business.

But very few people are booked out right now.

So, what does this tell me?

The most important foundation of the business hasn't had enough attention.

So, join me today to hear my best ways to generate leads in 2023.

Here are the highlights:
(2:02) Your best goals
(5:56) Marketing at purchase
(7:37) What can I do?
(12:28) Ready to invest
(15:03) Getting more leads

In this episode we dive into the topic of content marketing and how it can be used to create a ripple effect in your marketing strategy.

I share insights on how to leverage social media, email marketing, and other digital platforms to amplify your content and reach a wider audience.

Here are the highlights:

(02:13) Building a strong steady sales pipeline
(04:51) Finding that hook
(06:48) My Ideal client
(08:48) Whats the cheapest way?


Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/

Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Today’s episode is all about persuasive presentations.

This is often where marketers struggle.

We're kind human beings.

We want to give so much value.

But the trap with this is we start to over give.

There is a distinct difference between a paid course, workshop or programme and a free masterclass.

So, join me today as I bring you my tips on how to create a persuasive presentation.


Here are the highlights:
(0:43) Paid vs free masterclasses
(2:26) Other people’s time
(4:16) Delivering on super-speed
(8:42) Visualise the future
(12:40) The golden 15 minutes

Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today- https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Generating leads and sales from webinars.

This is something I have been doing for many, many years.

And in 2023, you have choices.

You can host a webinar live.

You can make it look like it’s live.

Or, you can have it running on Evergreen.

In this episode, I'm bringing you the steps we use to generate a large number of leads and sales every day.

So, join me today to find out more.

Here are the highlights:
(1:28) Getting more leads from webinars
(3:25) The first step
(7:13) Getting a clear picture
(10:34) Making those decisions
(12:24) Your ideal audience
(16:47) Converting leads into sales

Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Today’s topic is pretty much what makes a business tick.

It's what all marketers strive for.

It’s how to generate leads and clients.

Today, I’m bringing you my six-step strategy.

And highlighting some of the pitfalls that I see people make.

So, join me as I bring you my tips on generating leads that turn into profitable clients.

Here are the highlights
(2:46) Why it’s essential
(4:38) Who are you marketing towards?
(6:24) Grabbing attention
(10:39) Pushing to the next level
(12:30) Automatic touchpoints

Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

This week, we’re talking about the perfect social media strategy.
But what do I mean by perfect?
Well, it's slightly ironic because I don't truly believe there is a perfect strategy.
You need to be dynamic.
So how do we solve this?
Join me today to find out as I bring you my tips on getting your perfect social media strategy.


Here are the highlights
(2:38) The goal of social media
(4:15) Social media is a tool
(5:30) Consistency and showing up
(8:42) Reviewing your strategy


Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

I see people with HUGE traditional marketing to do lists but they often are missing the out the most important marketings tools.

In this episode, I give you insight into the day in the life of a digital marketer and address what you should be doing, as a modern day marketer.

Here are the highlights
(2:25) Make social media your number one priority
(9:10) Optimising is key
(12:24) Create content people want

Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/

Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book

Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Welcome once again to another episode of Digital Marketing Made Easy.

In this episode, we outline the top 10 daily tasks every marketer should focus on to stay productive, such as breaking down big tasks, reviewing analytics, and creating dynamic social media posts.

We emphasise the importance of translating efforts into actionable insights, maintaining visibility through engaging content, and building meaningful client relationships.

This episode provides a practical guide for marketers to enhance productivity and drive business growth with data-driven decisions and targeted marketing strategies.

Here are the highlights:
(00:39) New qualifications!
(04:07) Keep a dashboard
(05:06) One post at a time
(09:06) Connect differently

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/ 
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/ 
Follow on Twitter - https://twitter.com/businessconsort 
Connect on LinkedIn - https://www.linkedin.com/school/868404/ 

Many businesses want to grow.
They ask: How do I get visible? How do I get clients fast?
Everybody wants to be able to reach and attract more customers.
However, today, this podcast is centred on all the things not to do.
So, if there's nothing else that you do today in the world of marketing, make this the most important.
Grab a pen and paper as I give you my eight mistakes never to make in your marketing.

Here are the highlights
(2:14) Being clear
(5:00) The world of SEO
(7:09) Keep it fun
(10:53) A profit driver, not a drain
(12:52) Don’t wing it

Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Today we are talking about the biggest drivers of growth.

What are the top ways of using marketing in your business?
How do you create an ecosystem within your business?

What are the things that need to be focused on every single day?
You don’t want to be a busy marketer; you want to be a smart marketer.


So, join me today as we delve into focusing on the small and steady steps to build big results.

Here are the highlights
(02:15) Growing quickly
(04:50) Measuring success
(08:24) Achieving activity
(13:30) Knowing your audience

Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/
See our available resources:
https://www.digitalandsocialmediaacademy.com/resources/

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Today’s episode is going to be about the one thing that I believe every marketer should know - and how not to lose sight of this.

Targeting an audience is something key in the marketing world and I believe it makes all the difference in your success as a marketer. Instead of focusing on a niche topic, zone your focus in on the person you are marketing to as an individual!


Here are the highlights:

(01:37) Target Audience
(05:20) My book
(07:46) Demographics
(10:13) The benefits






Book Link
https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book/

Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/


This Podcast Proudly Produced by the Podcast Boutique
https://www.thepodcastboutique.com/

Today I am going to be talking about how to get more clients for your business.

I have 4 ways to help get you more clients onboard that make it super simple for them to want to sign up and get your product or services.

They are tried and tested - and they worked for me and will work for you too!





Here are the highlights:
01:57) Switch things up a little
(04:54) Building momentum
(06:26) Social Media
(08:54) A solid call to action
(10:35) Remember they are people
(12:01) Decluttering



Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/


Proudly Produced by the Podcast Boutique

Ep 46 - How To Generate Leads on Social Media with Mat Wilson

In today’s episode I’m joined by Mat Wilson, the founder of Einstein Marketer and fellow lover of online marketing.
Today, we’re going to talk about all things business growth, including using paid ads, Facebook and Youtube.

We also discuss Mat’s journey to success, and how he founded his business and it’s ups and downs.

Here are the highlights:
(00:55) Mat’s Business
(02:13) Leads
(05:29) Facebook
(08:14) Best Performing Campaign
(09:26) Eco Funding Solutions
(13:20) Speakers
(22:01) Lead Magnets


Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/


This Podcast Proudly Produced by the Podcast Boutique
www.thepodcastboutique.com

Episode 45 - 8 Powerful Ways to Market Your Business Online

I have worked in online marketing since the early days of the internet. I have seen it develop from a simple communication tool into the powerful presence in our lives that it has become today.


In this episode I talk about the eight powerful ways in which to market your business online.
Even though the internet has been around for well over twenty years, there are still some people who don’t use it as a legitimate tool within their business, most of the time struggling with how to correctly utilize it as a marketing format.

In this episode I give all my tips and tricks on how to correctly use the internet to grow your business!

Here are the highlights:
(01:32) Grab Yourself a Copy Of The Book
(04:35) Search
(06:33) Social Media
(10:10) Having a powerful network
(10:33) Sponsorships
(14:02) Masterclass

Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/


Produced by the Podcast Boutique

This week, we're going to cover the most important aspect of your marketing strategy. Now, what is that? Well, the number one part of any strategy that I create is about knowing your customers. And what I mean by that is there are five steps to creating the ideal client profile or avatar. Once you understand who your customer is, and their customer persona, then we can start to market in a far better way, a far connected way, a way that our marketing message really resonates with that person. It starts to build a relationship with that person and they can relate to the storytelling that you are using.

Here are the highlights:
(02:02) If you visualise your client you are marketing to a human being
(03:38) Research what makes us different from our competitors
(05:20) When we talk about our products we talk to the individual
(06:52) Understand your audience’s goals and values
(07:32) Understand their sources of information
(07:49) Think about the demographics
(09:04) Align to your client’s pain points
(09:51) Sales objections


Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/


Produced by the Podcast Boutique

This week, I’m going to show you how I got over 30,000 followers on LinkedIn. Now, I started my academy back in 2005, and since then we have trained and certified over 30,000 clients. That is an amazing achievement, but I've been working in the world of online marketing and social media since the internet began.

LinkedIn, in my opinion, has always been the most misunderstood and underleveraged networking platform, and what I want to do today is chart out how I got 30,000 connections and followers. I want to show you the process of exactly what I did because it is the question I am asked the most.

Here are the highlights:
(02:25) I focused on LinkedIn as my key platform
(03:30) Go live
(05:28) Post consistently
(06:17) Share valuable content
(07:06) Use story-based emotional content
(07:59) Actually engage with people
(10:08) I didn’t build my network overnight

Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Produced by the Podcast Boutique

In this episode, I'm going to talk about the three rules to success; customers, consistency and cash. As marketers or business owners, it's really important to understand what it is in business that allows it to be successful, sustainable, profitable and allows it to scale and grow in an easy way.

Here are the highlights:
(02:52) When I started my own business at 21 I really struggled
(04:52) Every business needs customers
(09:18) Consistency
(12:04) The third and mighty rule of success is cash
(14:10) When you hone in on these rules you make better marketing decisions


Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Each time I talk to a new client, they all have the same goals. They want more customers and more profit in their business. In this episode I discuss the three core elements that are essential in business today to help with these goals.


Here are the highlights:
(01:04) 3 Core Elements
(02:51) Customers
(07:22) Word of mouth
(10:30) Overwhelm in business

Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Welcome to Episode 85 of the Digital Marketing Made Easy podcast!

In today's episode, we're diving into the exciting world of AI and how it can revolutionise your content creation and SEO strategies. 

We'll explore six powerful ways to leverage AI tools to generate engaging content, optimise your website for better search rankings, and drive more quality traffic. 

Get ready for an episode that is packed with practical tips to help you stay ahead in the digital marketing game. 

Highlights:
(1:20) Using AI to boost SEO and content generation
(5:08) Improve readability and SEO performance
(7:19) Relationships between words, phrases, and topics
(9:56) SEO and content creation training 

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/ 
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/ 
Follow on Twitter - https://twitter.com/businessconsort 
Connect on LinkedIn - https://www.linkedin.com/school/868404/ 

When I started my business back in 2005, we made a plan to achieve all of this great things, but when it came to putting this business plan into action we realised we didn’t have the resources or the capacity to do everything. What we soon understood was that no successful business has the right blueprint on day one, and in this episode I’m going to tell you why that’s ok.


Here are the highlights:
(00:46) Setting yourself up for disappointment
(03:13) Embrace imperfect action
(05:56) Taking a dynamic approach to your business
(10:19) Tactics and training


Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

I’m going to dispel a myth for you - increasing the size of your follower count or mailing list does not guarantee more clients. So if you are putting all of your energy into growing your audience, how do you know all of those are your target audience, and do you know how to convert that audience into paying clients? In this episode, we are going to take a look at some of the things you can start implementing right now to increase your visibility AND get more clients.


Here are the highlights:
(01:22) My clients all have one thing in common…
(03:33) We’re in a field of acquisition
(06:21) Getting more of the people you already have
(09:26) CThe value of cross-selling and upselling
(12:19) Where are your leads coming from right now?


Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

In this episode, we are going to be looking at why your marketing isn't making you money. Now, I published my book back in 2019, Dynamic Digital Marketing, and it still continues to be a huge driver into my business. This podcast started in 2018 and again, we have absolutely driven and benefited from revenue and sales from it. Both my book and podcast have been huge door openers for my business because they increase my visibility.


Here are the highlights:
(03:21) Marketing plans fail because businesses focus on the wrong area
(04:15) Content creation has to be aligned with your business goals
(05:51) Look at the feature versus the benefit
(08:45) You have to build a pipeline
(10:06) How are people converting?
(13:10) You need to think about where you are getting leads and clients from right now


Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

In this episode, we are going to talk about hooking people into your content using standout titles. Now, hooks, for me, are totally underused I see so much content that I literally switch off. When we look at what gets really good engagement and what also turns connections into paying clients it’s when people use hooks.


Here are the highlights:
(01:03) What is a hook?
(02:38) We need to stop, refocus and think
(03:27) You need to create content that's aligned with your client's goals
(04:17) The three content pillars
(05:23) What do people want to know?
(06:26) If you’re not using the right hooks, then people won’t take notice

Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/