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Explore every episode of the podcast Digital Hospitality

Dive into the complete episode list for Digital Hospitality. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
He Lost Everything Then Built a Michelin Recognized Restaurant08 Apr 202600:26:37

Shawn Walchef sits down with Cesar Vallin, co-owner of Cloak and Petal, to talk about rebuilding after failure and leading with authenticity. Vallin shares the lessons learned from bankruptcy, the mindset shift that shaped his restaurant, and why storytelling and vulnerability matter in hospitality. The conversation explores resilience, daily practices for staying present, and why long-term consistency matters more than short-term success.

  • Authenticity Builds Real Connection – Vallin does not separate business from personal life. By sharing moments like his wedding and his struggles openly, he creates a deeper connection with guests and his team. Cloak and Petal is not just a restaurant, it is a reflection of his journey, and that honesty builds trust that marketing alone cannot replicate.
  • Resilience Shapes the Operator – Losing a restaurant, filing for bankruptcy, and starting over with nothing forced Vallin to rebuild with intention. Instead of chasing money, he focused on creating an experience. That shift became the foundation for Cloak and Petal and continues to guide how he approaches challenges today.
  • Longevity Is the Real Metric – Vallin is not focused on being number one. His definition of success is staying open, staying profitable, and taking care of his team. In an industry defined by turnover, the ability to remain consistent over time becomes the ultimate advantage.

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From First Customers to Fifty More: The System Behind Scalable Restaurant Tech Growth06 Apr 202600:29:36

Matt Lattanzio, President of Supply & Demand Consulting and former revenue leader at 7shifts, breaks down why most restaurant tech companies struggle to scale. From building repeatable go-to-market systems to defining a true target account list, he shares practical insights on sales, marketing, and growth. This episode explores the shift from single-channel inbound to distributed strategies and why consistency, not early traction, is what drives long-term success.

  • Repeatability Is the Real Growth Problem – Matt Lattanzio believes most restaurant tech companies do not have a sales problem. They have a repeatability problem. Early wins create false confidence, but without a system to consistently generate pipeline and close deals, growth stalls. The companies that scale are the ones that turn one success into a repeatable process.
  • Know Exactly Who You Are Selling To – Too many companies operate without a clear target account list. Lattanzio emphasizes that growth starts with focus. When sales and marketing align around a defined group of ideal customers, messaging sharpens, outreach improves, and accountability increases. Clarity on who to sell to drives everything else.
  • One Channel Will Not Save You – The days of relying on a single growth channel are over. Inbound is more fragmented, more expensive, and less predictable than ever. Lattanzio advises companies to build a distributed go-to-market strategy, using multiple channels to create awareness and demand. The brands that win are present everywhere their customers are looking.

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Embrace Your Cringe: How 1925 PubHouse Is Building in Public23 Feb 202600:32:35

Ben Morgan, Tyler Morgan, and Mallory Morgan of 1925 PubHouse in Anderson, Indiana join Digital Hospitality to share how a family restaurant is evolving in public. From losing a job during COVID to embracing smartphone storytelling, they discuss blending old-school marketing with modern tech. This episode explores leadership on camera, leveraging Toast and integrated tools, and why embracing the cringe might be the most powerful growth strategy in 2026.

  • Embrace the Cringe to Unlock Growth – Mallory Morgan didn’t wait for perfect lighting or polished campaigns. Putting real servers, real shifts, and real leadership on camera immediately increased engagement. When operators stop hiding behind food photos and start showing people, connection grows faster than reach.
  • Lead From the Front – If you want your team on camera, you go first. Ben Morgan and Tyler Morgan understood that visibility starts at the top. When leadership is willing to be seen, the staff follows. Culture is not what you say in meetings. It is what you model in public.
  • Old School + New School Wins – 1925 PubHouse still invests in mailers and sports radio. But pairing those community-rooted tactics with smartphone storytelling multiplies impact. The restaurants that grow today respect traditional marketing while building digital presence at the same time.

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Tech on Call, Vibes Always On: How F3 Keeps Restaurants and Nightlife Running Smooth04 Aug 202500:32:09

Running a high-volume hospitality group requires more than just great food and vibes. It takes airtight systems and rapid response. That’s why Nils Westlind partners with F3, a restaurant technology and support provider that helps power his Chicago concepts from the ground up. F3 handles everything from network setup to real-time issue resolution, ensuring that operations run smoothly even during peak hours. When a late-night systems crash threatened thousands in sales, F3 showed up in person to fix it. For Westlind, they are a critical part of the team that keeps service flowing and revenue protected. Check out this episode of Digital Hospitality to hear how Nils blends tech, culture, and storytelling to build unforgettable hospitality experiences.

Interview Takeaways:

  • Powering Hospitality with Responsive Tech – In a fast-paced, high-volume environment, downtime isn’t an option. Nils Westlind relies on partners like F3 to ensure his restaurants and nightclubs run without disruption. From real-time support during late-night system crashes to seamless setup for new concepts, F3 helps keep operations sharp and guests happy.
  • Scaling with Story and Strategy – Each of Westlind’s concepts are built on a strong narrative and clear operational vision. By blending personal heritage with thoughtful design and execution, he creates immersive experiences that feel both authentic and unforgettable.
  • Building Teams that Last – Westlind knows that great hospitality starts behind the scenes. His approach to leadership emphasizes role clarity, collaboration, and creative freedom. With specialized teams and trusted creative partners, he fosters an environment where people thrive and burnout is avoided.


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Why US Foods Is Turning the Food Show Into a Full-On Operator Retreat28 Jul 202500:31:35

US Foods is reimagining the traditional food show with Food Fanatics 2025, an immersive event for restaurant operators happening August 19–20 at Mandalay Bay in Las Vegas. Behind it all are industry veterans like Lance Reynolds and Chef Scott McCurdy, whose passion for helping operators grow is the heartbeat of the event. With live demos, hands-on tech, and real-world workshops, this isn’t just about food—it’s about the future. “This is about recharging,” says Scott. “Come recharge with us.” For Lance and Scott, it’s not just a show. It’s personal. And it’s built for you. They joined Shawn Walchef on Digital Hospitality to preview what’s coming.

Interview Takeaways:

  • This Isn’t a Trade Show—It’s a Recharge: Food Fanatics 2025 is designed to help restaurant operators pause the chaos, step away from the daily grind, and return to their businesses with fresh ideas, renewed energy, and a clear sense of direction.
  • Built for Operators, Not Just Sales Reps: From labor-saving ingredients to digital tools like Moxē, everything at Food Fanatics is curated with one goal: to make running a restaurant more efficient, more profitable, and less overwhelming.
  • Hospitality Runs on Community: Whether you’re fighting to stay afloat or preparing to grow, Food Fanatics creates space for restaurateurs to connect, swap stories, and learn from others who truly understand the challenges of the business.


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How We Made Restaurant Reporting Actually Useful23 Jul 202500:28:51

Martha’s Vineyard restaurateur Ted Courtney has spent his career navigating the highs and lows of seasonal business. But with two popular restaurants in a competitive market, he needed more than experience. He needed reliable systems. In this episode of Digital Hospitality, Ted shares how KitchenSync transformed his financial operations, giving him real-time insights, cost control, and objective data that help his team make smarter decisions every day. If you are a restaurant owner trying to balance creativity with control, Ted’s story shows how the right tools make all the difference.

Interview Takeaways:

  • Turning Data into Daily Decisions – For Ted Courtney, running two busy restaurants on Martha’s Vineyard means making quick decisions in a high-pressure, seasonal market. KitchenSync gives his team live, objective data that helps them control costs, manage inventory, and adjust purchasing on the fly. Instead of relying on gut instinct or end-of-month reports, Ted now has the clarity to make smart calls in real time.
  • Building Systems that Survive the Season – Seasonal operations come with unique challenges like unpredictable staffing, fluctuating demand, and tight margins. By integrating KitchenSync into his workflow, Ted has built systems that help his team flex with the ups and downs of the season. From managing prepurchases to reducing waste in the slow months, KitchenSync gives Ted confidence that every dollar and every decision counts.
  • Creating Objectivity in a Subjective Business – Restaurants will always be personal, built on relationships and run by passion. But Ted believes financial data should never be subjective. KitchenSync helps him remove the guesswork from the equation. Whether he is meeting with chefs or managers, he can turn the screen around, show the numbers, and have fact-based conversations about performance.


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Rising Tides Live: Building An Audience From Anywhere22 Jul 202500:55:24

In this session of Rising Tides Live, hosted by Shawn Walchef, the community gathered around a powerful idea: how can creators build an authentic audience from anywhere in the world? The guest was David Lissah, a UK-born entrepreneur and creator who moved to Bulgaria in 2024—and whose candid content about life abroad turned into a viral storytelling journey. What began as a simple Instagram DM between Shawn and David quickly evolved into a real-world connection, a podcast recording in Sofia, and now a global conversation about creativity, community, and the courage to show up online. From smartphone storytelling to social media algorithms, Shawn and David explored how creators and business owners alike can stop overthinking content, embrace discomfort, and unlock real growth—no matter where they are.

Interview Takeaways:

  • Start Before You’re Ready – Your content won’t be perfect in the beginning — and that’s exactly how it should be. David Lissah reminded us that the only way to improve is by actually creating. The more you post, the more you learn what works, and the better you get over time.
  • Authenticity Wins – Social media doesn’t reward fake personas. David built his audience by being unapologetically himself — sharing honest stories, showing real moments, and resisting the urge to follow trends for the sake of it. When you show up as your true self, people pay attention.
  • Engagement Builds Community – Posting is just the first step. David emphasized how important it is to engage with your audience — reply to comments, connect with other creators, and be part of the conversation. That’s how you build real relationships and turn followers into a supportive community.


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Social Media Rule #1: You’re Going to Suck When You Start21 Jul 202500:18:34

David Lissah didn’t move to Bulgaria planning to be a content creator — but that’s exactly what happened. By sharing his honest story online, he built a personal brand, launched a freelance business, and discovered the power of authentic content. In this conversation, Lissah shares how staying true to yourself (and setting healthy boundaries) leads to long-term success. He explains why business owners are already creators — and why documenting your journey opens doors. Whether you’re an aspiring influencer or a business owner on the fence about content, Lissah’s story will motivate you to start.

Interview Takeaways:

  • Authenticity Wins Every Time – David Lissah learned the hard way that forcing content that doesn’t feel right only burns you out. Whether you’re a business or a creator, staying true to yourself builds lasting connections.
  • Boundaries Make the Dream Work – From working with his wife to setting strict work hours, David shares why structure and clear boundaries are the secret to making content creation sustainable — and fun.
  • You’ll Suck at First — That’s the Point – Everyone starts at zero. The key is to pick up your phone, hit record, and get comfortable being uncomfortable.


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No Tax on Tips? Here’s What Restaurant Owners Need to Know16 Jul 202500:21:36

Brian Hassan, Co-CEO of Kickfin, joins Digital Hospitality to break down the “No Tax on Tips” bill and why it matters for every restaurant operator in America. He explains how the legislation works, who qualifies, and why digital tip tracking is essential for compliance and employee financial health. From avoiding audits to helping staff build credit, Brian makes a clear case for ditching cash and embracing transparency. If you want your business and your team to benefit from the new rules, this episode is your guide to getting ahead before the law becomes a reality.

Interview Takeaways:

  • A Tax Break for Tipped Workers – The “No Tax on Tips” Bill would allow service employees to deduct up to $25,000 in tips from their federal income taxes—if they earn less than $160,000 annually. It’s a big win for hourly workers, but only if their tips are properly reported.
  • Transparency Starts with Tracking – Without digital records, employers and employees could miss out. Operators need tools that accurately log tip payouts to stay compliant, avoid audits, and support their team’s financial future.
  • Digital Tips Build Real Credit – When workers don’t report tips, it hurts more than tax returns. Untracked income makes it harder to rent an apartment, finance a car, or build credit. Going digital benefits everyone—today and down the line.


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Rising Tides Live: Post Production Speed16 Jul 202501:05:59

In this session of Rising Tides Live, hosted by Shawn Walchef, the community rallied around a clear challenge: how can content teams move faster without sacrificing purpose? The guest was Scot Turner, a London-based hospitality consultant and creative thinker, who recently joined Shawn and their families on a vacation in Bulgaria. What started as a transatlantic DM has grown into a real-world collaboration rooted in media, mindset, and shared values. From filming with iPhones on the Black Sea to launching a cross-team YouTube workflow, Shawn and Scot sparked a rich conversation about systems, speed, and how two hospitality pros are using technology not just to create content—but to create time.

Interview Takeaways:

  • Speed Is a Skill You Can Build – Great content isn’t just about quality — it’s about timing. Scot Turner emphasized that post-production speed is something you can train for. By making speed a habit, not an afterthought, brands can stay ahead of the conversation and maximize impact.
  • Systems Don’t Limit Creativity — They Unlock It – Whether in a kitchen or a content studio, having a clear workflow gives you the freedom to move fast without losing intention. Scot likened media production to restaurant operations: when everyone knows the process, you gain efficiency and clarity.
  • Publish First, Then Polish if You Must – The traditional mindset says hold onto content until it’s perfect. But in today’s fast-paced world, waiting often means missing the moment. Scot challenged creators to flip the habit: publish quickly, and make adjustments after. Momentum matters more than perfection.


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New Law, No Problem: The Alcohol Payment Shift Restaurants Can’t Ignore14 Jul 202500:24:53

Wendy Turk, VP of Regulatory Affairs at Fintech, joins Digital Hospitality to break down California’s new alcohol payment law — and what every bar, restaurant, and distributor needs to know before it takes effect in 2026. From cutting through legal confusion to eliminating check fraud, Wendy explains how Fintech’s free solution makes compliance easy, efficient, and headache-free. Whether you operate a single location or dozens, this episode is your guide to navigating one of the biggest industry shifts in years.

Interview Takeaways:

  • The New Law Coming – Starting January 1, 2026, California will require all beer, wine, and spirits payments between wholesalers and retailers to be made electronically. And not just any electronic payment — they must be distributor-initiated.
  • Compliance Doesn’t Have to Be Hard – Fintech, the longtime leader in alcohol invoice automation, offers a free, fully compliant solution that makes it easy for restaurants and bars to stay on the right side of the law and save serious time and stress.
  • The End of the Checkbook Era – The days of writing checks at 6am deliveries, digging into petty cash, or chasing down invoices are over. With fraud on the rise and efficiency at a premium, moving to automated payments is a win for everyone.


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How To Book Your Dream Podcast Guest09 Jul 202500:11:09

Shawn Walchef turned a bold dream into reality: landing an interview with Shaquille O’Neal. But the real story isn’t about fame—it’s about persistence, preparation, and the power of storytelling. From putting Shaq’s name on a vision board to building years of credibility through content, Walchef shows what’s possible when you call your shot and keep showing up. This isn’t just a behind-the-scenes look at a dream interview. It’s a roadmap for creators, entrepreneurs, and restaurant operators ready to think bigger, build their brand, and turn media into momentum. Your Shaq moment might be closer than you think.

Interview Takeaways:

  • Call Your Shot, Then Chase It – Getting Shaquille O’Neal on Restaurant Influencers didn’t happen by accident—it started with intention. Shawn Walchef put Shaq’s name on the board, asked bold questions, and stayed persistent even after being told no. Dream guests and big opportunities don’t just appear—you have to go after them.
  • Preparation Creates Confidence – Years of interviewing operators, founders, and storytellers gave Walchef the reps he needed. So when it was finally “go time” with Shaq, he was ready. The lesson: show up before the spotlight hits, so when it does, you’re not scrambling—you’re locked in.
  • Your Story Builds Your Business – The Shaq interview wasn’t just a flex—it was proof that content opens doors. Walchef turned storytelling into brand deals, community, and real-world partnerships. Whether you’re after a guest, a client, or a customer, the way you tell your story determines who listens.


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Rising Tides Live: Cutting Edge Technology In The Military08 Jul 202501:00:24

In this session of Rising Tides Live, hosted by Shawn Walchef, the community rallied around a powerful idea: technology should serve those who serve us. The guest was Grant Vermeer, a former Navy cryptologic warfare officer turned tech founder, who is now building Valor—a military discount app designed to eliminate the awkwardness of asking for appreciation. What started with a DM has grown into a mission to better connect local businesses and the military community. From verified discounts delivered passively at the point of sale to a growing user base of 10,000 in San Diego, Grant's story sparked a rich conversation about purpose, partnerships, and how one idea can bridge two worlds—hospitality and national service.

Interview Takeaways:

  • Purpose Is a Competitive Advantage – Valor isn’t just a discount app—it’s a mission-driven tool born from lived military experience. Grant’s success reminds us that when your business is rooted in purpose, it resonates deeper, sells faster, and builds trust with every touchpoint.
  • Build First, Validate Second – With 10,000 users and 40 partner restaurants, Valor is still early—but Grant didn’t wait for perfect metrics to start. He built the tech, asked for feedback, and showed up in communities like this one to pressure-test the model. Progress beats perfection.
  • The Hardest Part Is Asking – Whether it’s a discount at checkout or advice from a stranger, asking can feel vulnerable. But as Grant’s journey proves, everything—from funding to friendships—starts with one honest ask. Don’t underestimate the power of putting yourself out there.


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One Pound of Mozzarella, Hundreds of Orders, and the Power of the Internet16 Feb 202600:36:38

Julia Tinajero, co-owner of Basilico Italiano in Concord, North Carolina, joins Digital Hospitality to share how a one-pound mozzarella stick and a chicken Caesar wrap went viral and transformed her 85-seat restaurant. She explains how building menu items in public, embracing transparency, and responding to critics fueled real growth. This episode explores the power of short-form video, the realities of sudden demand, and why pressing record can change a restaurant’s trajectory.

  • Build in Public Creates Momentum – Julia didn’t wait for the perfect menu launch. She tested, tweaked, and shared the chicken Caesar wrap and mega mozzarella in real time. Inviting the internet into the process turned customers into collaborators and momentum into measurable sales.
  • Viral Only Works If Operations Hold – A one-pound mozzarella can drive 300 orders, but only if the team can execute. Turning off online ordering, prioritizing the dining room, and communicating clearly protected the guest experience.
  • Transparency Builds Trust – Posting one-star reviews, explaining tough decisions, and sharing hard days strengthened community loyalty. Honesty travels further than perfection, and authenticity converts attention into long-term growth.

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Why KitchenSync Is Essential to Chef Adrianne Calvo’s Restaurant Operations07 Jul 202500:17:39

Chef Adrianne Calvo isn’t just building restaurants, she’s building a business with systems that scale. In this episode, she shares why KitchenSync has become her go-to partner for financial clarity and strategic decision-making. From ditching spreadsheets to understanding the true value of a restaurant-first CFO, Chef Adrianne explains how the right tools (and people) make all the difference. For operators looking to grow smarter, not just bigger, this conversation is packed with practical wisdom and a serious vote of confidence for KitchenSync.

Interview Takeaways:

  • Catching Cost Spikes Before They Hurt – Chef Adrianne Calvo knows how easy it is to lose money without even noticing. With ingredient prices fluctuating daily, small spikes can quietly chip away at profits. Thanks to KitchenSync’s real-time alerts, Adrianne’s team can now spot cost increases instantly, giving them the power to act fast and protect the bottom line.
  • Maximizing Opportunities Through Operational Clarity – Brand partnerships, food festivals, and national media moments don’t happen without a solid foundation. For Adrianne, that foundation is a team she trusts and the financial transparency KitchenSync provides. It’s this clarity that allows her to say yes to new opportunities—knowing her restaurants are running strong back home.
  • Running a Restaurant While Traveling the Country – From Aspen to Boston, Chef Adrianne has taken her Maximum Flavor experience nationwide. Tools like KitchenSync and Toast allow her to stay connected to her restaurants remotely, monitoring sales, voids, and performance metrics in real time—freeing her to grow the brand without losing control of the core business.


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Rising Tides Live: What Is The One Thing You’re Known For?01 Jul 202500:44:11

In this session of Rising Tides Live, hosted by Shawn Walchef, the community explored the quiet power of asking for help—and why it’s often the smartest move in business and in life. From a LinkedIn post that led to an unforgettable culinary tour in Istanbul, to founders opening up about mentorship, fundraising, and even emotional recovery, the stories shared were deeply personal and universally resonant. Whether it was building a whiskey brand inspired by a life-saving dog, launching compliance training for restaurants, or leaning on AI to shape smarter questions, this conversation reminded us that vulnerability is a strength, and help is just one honest ask away.

Interview Takeaways:

  • Clarity Beats Complexity – Whether it’s a doner shop with no menu or a founder narrowing their brand to one word, the most memorable people and businesses focus on doing one thing exceptionally well. Simplicity isn’t limiting—it’s empowering.
  • Your Story Is Your Strategy – From baklava to Kobe Bryant, the stories we tell (and retell) shape how people remember us. When you find the story that sticks, own it—and don’t be afraid to tell it again.
  • Ask Others, Then Listen – Sometimes your “one thing” is clearer to the people around you than it is to you. Ask friends, clients, or colleagues how they’d describe you in one word. The answers might surprise you—and guide your next move.


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From Spaghetti Wires to Streamlined Systems: How F3 is Cleaning Up Restaurant Tech30 Jun 202500:16:25

Dan Diaz, founder and CEO of F3, is on a mission to clean up one of the restaurant industry’s biggest messes: chaotic, outdated tech systems. From spaghetti-wired closets to high-pressure festival installs, F3 brings order, empathy, and serious technical muscle to operators. In this episode of Digital Hospitality, Diaz shares how his team combines 24/7 support with real-world restaurant experience, why AI is streamlining their nationwide installs, and how telling your story can be just as powerful as fixing your network. If your back-of-house needs a reset, this one’s for you.

Interview Takeaways:

  • Cleaning Up the Chaos – Most restaurants are running on a mess of outdated tech and tangled wires. F3 specializes in organizing the back-end infrastructure so operators can run smoothly, especially when it matters most.
  • Hospitality-First Support – F3’s team isn’t just tech-savvy—they’re hospitality people. Their 24/7 support is built around empathy, urgency, and industry know-how, resolving problems before they turn into service disasters.
  • Tech That Grows With You – From AI-powered scheduling to national event coverage, F3 is evolving with the industry. Their focus on scalable, smart solutions helps restaurants prepare for whatever’s next.


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4 Secrets of Successful Restaurants in 202525 Jun 202500:11:00

What makes a restaurant successful in 2025? According to Shawn Walchef, it’s not just the food—it’s the story behind it. In this episode, Walchef shares four key strategies from hundreds of interviews with industry leaders: lean into media, embrace fast casual, create experiences, and think beyond the plate. From San Pedro Fish Market’s Amazon Prime show to Brasa Peruvian Kitchen’s cultural hotline, the best brands are evolving in bold new ways. Whether you're just starting out or scaling up, these insights will challenge you to think bigger, move faster, and build something that lasts.

Interview Takeaways:

  • A Media Growth Strategy – Restaurants like San Pedro Fish Market and Pepper Lunch prove that media isn’t a marketing afterthought—it’s a growth strategy. Whether it’s a behind-the-scenes video or a full-blown Amazon series, content builds trust, opens doors, and attracts opportunity.
  • Fast Casual Is the Scalable Future – Legacy brands and independents alike are rethinking operations through fast casual models. Lower labor, commissary kitchens, and streamlined service let restaurants scale without sacrificing quality or soul.
  • The Best Restaurants Think Bigger Than Food – From Brasa Peruvian Kitchen’s cultural hotline to Wow Bao’s grocery expansion, today’s top operators aren’t just serving meals—they’re building experiences and brands that travel beyond the four walls.


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Rising Tides Live: Asking For Help24 Jun 202501:02:28

In this session of Rising Tides Live, hosted by Shawn Walchef, the community explored the quiet power of asking for help—and why it’s often the smartest move in business and in life. From a LinkedIn post that led to an unforgettable culinary tour in Istanbul, to founders opening up about mentorship, fundraising, and even emotional recovery, the stories shared were deeply personal and universally resonant. Whether it was building a whiskey brand inspired by a life-saving dog, launching compliance training for restaurants, or leaning on AI to shape smarter questions, this conversation reminded us that vulnerability is a strength, and help is just one honest ask away.

Interview Takeaways:

  • Asking Is a Strategy, Not a Weakness – Whether you’re scaling a global restaurant brand or trying to launch your first product, the savviest leaders ask for help early and often. This session reframed asking as a strength—one that leads to better decisions, deeper relationships, and unexpected opportunities.
  • Your Network Is Your Shortcut – From finding a restaurant guide in Istanbul to reconnecting with old colleagues for referrals and testimonials, speakers highlighted how powerful it is to tap into your existing community. Sometimes the right introduction is just one honest message away.
  • The Follow-Up Matters as Much as the Ask – It’s not just about having the courage to ask—it’s about showing up prepared, being concise, and knowing how to carry the relationship forward. Whether it’s securing a second meeting or turning advice into action, meaningful results come from thoughtful follow-through.


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The Financial Back Office That Understands What Restaurants Really Need23 Jun 202500:19:38

Most restaurant operators are not looking for a CFO — until they realize they need one. In this episode of Digital Hospitality, Alex Racioppi, CEO and Founder of KitchenSync, shares how his team is helping growing restaurant groups take control of their finances without building a corporate office. KitchenSync acts as a CFO in a box, delivering real-time reporting, financial clarity, and support tailored to operators. Alex breaks down how AI plays a role, why empathy matters in finance, and what it really takes to grow beyond instinct. This is about making better decisions — and making people feel supported.

Interview Takeaways:

  • Being a CFO Means Serving People, Not Just Spreadsheets – To Alex Racioppi, finance is not just about reporting. It is about responsibility. As a virtual CFO, his mission is to support the humans behind the business. The chefs, managers, and operators who make the restaurant world run. The real job is not delivering data. It is making sure that data leads to better decisions, less stress, and more time to do what people do best.
  • Hospitality Isn’t Just for Guests – Great hospitality extends beyond the dining room. Racioppi’s approach to financial services is rooted in empathy — meeting operators and managers where they are, speaking their language, and making complex information simple and actionable. Financial clarity, he argues, is one of the greatest forms of support a business partner can offer.
  • Technology Should Respect the Craft – KitchenSync was not built to replace people. It was built to elevate them. By automating the tedious and surfacing insights faster, AI allows chefs and managers to focus on the parts of the business that require judgment, creativity, and care. For Racioppi, good technology honors the time and energy it saves.


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Why David Meltzer Believes the “Empty Mile” Will Change Your Life and Business18 Jun 202500:16:48

In this powerful coaching call, David Meltzer and Shawn Walchef dive deep into the evolving role of content, AI, and intentional living through the lens of Stage Theory. From Bulgaria to the National Restaurant Show, they discuss building digital legacies through consistent storytelling, capturing big moments with purpose, and using technology to deepen human connection. Meltzer introduces the idea of being an “empty miler”—someone who shows up daily without sacrificing what matters most. Together, they make the case that in a world driven by AI and noise, authenticity and consistency are the most valuable currencies for personal and professional growth.

Interview Takeaways:

  • Build a Social Silo for the AI Era – David Meltzer’s “Stage Theory” isn’t just about public speaking—it’s about creating a digital legacy. By capturing content on big stages with influential people, then modifying and amplifying it across platforms, you build a “social silo” that feeds AI search and helps the right people find you—forever.
  • Consistency Beats Occasional Excellence – Meltzer distinguishes between “extra milers” and “empty milers.” While extra milers occasionally push themselves, empty milers show up daily, even when it’s inconvenient. It’s not about burnout. It’s about harmony—compounding small, intentional actions without sacrificing family, faith, or self.
  • Let Technology Deepen Human Connection – From using AI translators in Bulgaria to filming family content across continents, Shawn Walchef and Meltzer show how technology should enhance—not replace—real connection. When used with purpose, these tools help us live extraordinary lives without losing sight of what matters most.


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Rising Tides Live: ChatGPT For Everyday Life18 Jun 202500:51:58

In this session of Rising Tides Live, hosted by Shawn Walchef, the community dug into the real-world magic of ChatGPT—how AI is reshaping everyday life, one prompt at a time. From travel planning and recipe hacks to video edits, customer service, and even heartfelt family conversations, the group shared powerful, personal stories about AI as a tool for creativity, communication, and clarity. Whether it was planning a 17-day road trip or bridging a language barrier at a Bulgarian café, participants revealed how AI is becoming their co-pilot across work and home. This episode proved that the most impactful tech isn’t flashy—it’s useful, human-centered, and just a few taps away.

Interview Takeaways:

  • AI Works Best With Context – From trip planning to social media captions, the more detail you give ChatGPT, the better the output. Whether it’s a list of travel preferences or the emotional tone for a family text, precision fuels better results.
  • AI Can Deepen Human Connection – Several speakers shared how ChatGPT helped bridge language gaps and spark meaningful conversations—like a translated coffee chat in Bulgaria or a thoughtful Father’s Day message after divorce—proving that AI can enhance, not replace, authentic relationships.
  • Creativity Isn’t Just for Creatives – From using AI to edit real estate videos to generating flirty dating app responses, attendees showed that tools like ChatGPT, Firefly, and Canva AI are accessible ways for anyone—not just marketers—to elevate their personal and professional storytelling.


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No Script, Just Love: Fatherhood and the Power of Being Present16 Jun 202500:04:19

On a trip to Las Vegas, Shawn Walchef turned a spontaneous family visit to Claw World—a wonderland of arcade games and oversized plushies—into something far more lasting. Between claw machine wins and peach cobbler debates, his kids, Mila and Kalin, joined him on the mic for an unscripted podcast episode filled with joy, chaos, and genuine connection. It was a heartwarming glimpse into fatherhood in real time: showing up, listening, and letting your kids lead. The prizes may fade, but the memory of recording together in the middle of Claw World is the kind that sticks for a lifetime.

Interview Takeaways:

  • Letting Kids Take the Mic – Sometimes, the most meaningful way to connect with your children is by simply handing them the spotlight. During a spontaneous family podcast recording, Shawn Walchef gave his kids the mic and let them lead the conversation. The result? Unscripted joy, genuine laughter, and a memory that’s likely to outlast any souvenir.
  • Making Time for Unfiltered Fun – Between trade shows and business commitments, Shawn prioritized play. Whether it was Claw World claw machines or peach cobbler critiques, he carved out time for adventure with his kids. The message was clear: being present doesn’t require perfection—just participation.
  • Celebrating the Everyday Moments – You don’t need a holiday to make a memory. For Shawn, fatherhood showed up in the form of oversized plushies, poolside chats, and train rides through Las Vegas. It was a reminder that connection doesn’t come from big events—it comes from showing up, over and over again, in the small, unexpected ways that matter most.


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Why B2B Content Capturing Is Critical For Any Business Owner11 Jun 202500:09:32

Shawn Walchef, founder of Cali BBQ and Cali BBQ Media, makes the case that B2B content is no longer optional—it’s essential. His journey started with a simple unboxing video and evolved into a strategy that builds trust and relationships with technology partners. By sharing authentic, behind-the-scenes stories—about successes, failures, and lessons learned—Walchef turned his business into a media brand. He believes every business owner already has stories worth sharing. You don’t need a big budget or millions of views; you just need to start, be real, and connect with the right people. B2B content builds trust.

Interview Takeaways:

  • Start Small and Stay Authentic – You don’t need a big budget or a polished production to make an impact. Start by recording simple, real videos that show what you’re doing and why it matters.
  • Trust Beats Views Every Time – B2B content isn’t about going viral—it’s about building trust. By sharing the real stories behind your business decisions, you attract the right partners and customers who believe in what you do.
  • Every Business Has Stories Worth Sharing – From tech choices to lessons learned the hard way, your behind-the-scenes experiences can resonate with others and build your brand’s credibility. Don’t wait—start telling your story now.


Episode Links:
  • Shawn Walchef Instagram: https://www.instagram.com/shawnpwalchef/?hl=en
  • Shawn Walchef LinkedIn: https://www.linkedin.com/in/shawnpwalchef
  • Cali BBQ Media: https://content.calibbq.media/
  • Full YouTube Video: https://youtu.be/2_SNQI8B80M


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Why This Restaurant Owner Turned to YouTube to Tell His Story09 Feb 202600:30:45

Shawn Walchef sits down with Chef Christophe Cevasco, owner of Beeside Balcony, to talk about building a restaurant with focus, presence, and ownership. Cevasco shares what he learned leaving corporate dining, buying his first restaurant just before COVID, and resisting the urge to scale too fast. The conversation explores storytelling through YouTube, using technology to support hospitality, and why showing up for guests still matters most.

Interview Takeaways:

  • Ownership Creates Clarity – Cevasco’s shift away from corporate dining was not about freedom for its own sake. It was about control. Control of the food, the room, the culture, and the decisions. By starting with a restaurant he could actually operate, he built clarity into the business before chasing growth. 
  • Telling the Story Is Now Part of the Job – Beeside Balcony did not grow because of polished marketing. It grew because Cevasco stopped outsourcing his identity and started documenting the work himself. YouTube and social platforms became tools for showing the reality of running a restaurant, not selling a highlight reel. Authentic storytelling turned presence into visibility and trust.
  • Systems Support Hospitality – Technology plays a role in keeping the operation tight, but Cevasco is clear about its place. Tools help manage complexity so operators can stay present. Hospitality still happens face to face, through table touches, conversations, and consistency. When systems work quietly in the background, people can focus on people.


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Rising Tides Live: Corporate Content10 Jun 202500:47:57

In this session of Rising Tides Live, hosted by Shawn Walchef, the community gathered to unpack the art of corporate content—how to break free from the expected and craft stories that stick. From product launches to purpose-driven brands, the conversation explored how businesses can infuse personality, authenticity, and even a dash of humor into their messaging. The group highlighted the importance of making content that’s engaging, shareable, and true to the brand’s core values. This episode reminded us that great corporate content isn’t about selling; it’s about sparking connection, trust, and maybe even a smile.

Interview Takeaways:

  • Authenticity Wins – People crave genuine connections and real stories, not overly polished marketing. Whether it’s a spontaneous moment on social media or a heartfelt customer story, authenticity fosters trust and invites engagement in ways that sales-driven content cannot.
  • Purpose-Driven Storytelling – Brands that lead with purpose—sharing the “why” behind what they do—create deeper, more meaningful relationships with their audience. Storytelling that goes beyond the product itself can inspire, educate, and build loyalty.
  • Engagement Matters – It’s not just about getting likes; true engagement means sparking conversations, sharing stories, and building community. When audiences feel compelled to comment, share, and talk about your content, that’s when real impact happens.


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Turning Busy Phones into Business Boosters with AI09 Jun 202500:22:47

Maria Zhang, co-founder and CEO of Palona AI, is on a mission to humanize technology for restaurants. With experience from leading roles at Tinder, Instagram, and Meta, Zhang now focuses on hospitality. Palona AI’s voice technology answers calls, takes orders, and even replicates the owner’s voice, ensuring every guest interaction feels personal. At Cali BBQ, this means customers hear a warm, familiar voice every time they call, even during busy hours. Zhang’s approach—combining cutting-edge AI with a deep respect for hospitality—helps restaurants scale service without losing their soul. Palona AI is more than tech; it’s a hospitality partner.

Interview Takeaways:

  • Humanizing Technology with Voice AI – Maria Zhang understands that in hospitality, every call is an opportunity to connect with a guest. Palona AI, through its innovative voice technology, allows restaurants to greet every caller with warmth and authenticity, even replicating the owner’s voice. At Cali BBQ, this means customers always feel heard, even when staff is busy.
  • Scaling Service Without Losing Soul – Staffing challenges and rising costs make it tough for restaurants to handle high call volumes without compromising service. Palona AI solves this by managing thousands of calls simultaneously, all while sounding like a real person who genuinely cares. For Maria, this isn’t just about automation; it’s about preserving hospitality in every interaction.
  • Tech That Actually Listens – Unlike call centers that often lack local knowledge, Palona AI is trained on real conversations and even uses recordings of the owner’s voice, making every call feel personal. Maria’s approach ensures that AI meets guests where they are—answering questions, taking orders, and even upselling—while still reflecting the restaurant’s unique brand.


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Rising Tides Live: Summer Travel Storytelling05 Jun 202500:51:35

In this session of Rising Tides Live, hosted by Shawn Walchef,  the community gathered to explore the art of summer travel storytelling—how to capture the sights, sounds, and experiences that make a journey unforgettable. From London orchestral raves to Tokyo food tours, the conversation illuminated the creative ways hospitality pros and business leaders are documenting their trips. Speakers shared lessons on being intentional with content—whether it's recording a chaotic restaurant kitchen or a family adventure in Bulgaria—and how to craft narratives that resonate with audiences. This episode reminded us that authentic storytelling isn’t just about what you do; it’s about how you share it with the world.

Interview Takeaways:

  • Intentional Storytelling Matters: Be deliberate about capturing and sharing experiences, whether it’s a bustling restaurant line or a quiet family trip. Every moment can become part of your brand’s narrative.
  • Details Make the Story: Small, authentic details—like the atmosphere of a local steakhouse or a quirky meat cleaver—create a richer, more relatable story that connects with audiences.
  • Community Engagement is Key: Involve others in your storytelling journey. Ask questions, record conversations, and collaborate with local communities to bring your content to life.


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Why You Just Need To Hit Record04 Jun 202500:12:07

At Catersource, Shawn Walchef and Duce Raymond delivered a powerful talk on why every business should be its own media company. Raymond shared how a simple selfie video on ribs sparked his journey to building a 750,000+ follower brand. Walchef echoed the mantra: “Be the show, not the commercial.” Together, they urged attendees to embrace smartphone storytelling, share real moments, and focus on building trust rather than chasing likes. Their message was clear: Every entrepreneur has a story worth telling, and the best time to start sharing is now. You already have stories. Tell them.

Interview Takeaways:

  • Start Small, Be Real – Duce Raymond’s content journey began with a shaky selfie video filmed on his phone. That small, authentic step marked the start of his digital storytelling. Even without fancy equipment or perfect lighting, sharing honest, real moments can be the spark that ignites meaningful engagement.
  • Be the Show, Not the Commercial – Shawn Walchef’s mantra—“Be the show, not the commercial”—reminds business owners that audiences crave stories, not sales pitches. Content should educate, inspire, or entertain, making people want to watch and connect. It’s about being the storyteller, not just the advertiser.
  • Consistency Builds Community – Building a strong online presence takes time and dedication. By posting regularly and staying authentic, Raymond grew his following to over 750,000 across platforms. His journey shows that consistency is key to building trust, loyalty, and a thriving community around your brand.


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How Alpha & Omega Cuts Costs and Downtime with 86 Repairs02 Jun 202500:31:57

Cory Yates knows what it takes to keep restaurants running—fast response, clear communication, and service that builds trust. As Managing Partner of Alpha & Omega Restaurant Equipment & Repair, he leads a 24/7 team serving over 300 restaurants across Phoenix. Backed by sharp processes and a partnership with 86 Repairs, Yates has built a business known for reliability in high-stress moments. With deep roots in hospitality and a no-nonsense approach, he shares how great service isn’t just about fixing equipment—it’s about making life easier for the people who keep kitchens moving. This is a story of respect, grit, and growth.

Interview Takeaways:

  • Prepared to Perform – Alpha & Omega is known for speed, but Cory Yates knows speed without preparation is a waste. With 86 Repairs providing preloaded context—equipment details, issue history, and contact info—his techs arrive informed and ready to fix, saving clients time and money on every visit.
  • Reliability in the Middle Ground – The restaurant repair market is often split between slow, oversized service providers and unlicensed one-man shops. Alpha & Omega was built to be the trusted middle—fast, professional, accountable. And with 86 Repairs smoothing every step of the process, that middle has never been stronger.
  • Partnership Over Paperwork – For Yates, 86 Repairs isn’t just another platform—it’s a partner that makes life easier. By eliminating redundant admin work, streamlining communication, and aligning on shared values, 86 Repairs helps Alpha & Omega stay focused on what matters: earning trust and keeping restaurants running.


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Rising Tides Live: Restaurant Tech02 Jun 202501:11:20

In this session of Rising Tides Live, hosted by Shawn Walchef, the community gathered to unpack what’s next in restaurant technology following the 2025 National Restaurant Show. From AI-powered phone systems to precision ramen robots, the conversation explored how operators can embrace innovation without losing the human touch. Guests Dan Dickerson of F3 and Maria Zhang of Palona AI shared stories from the show floor and beyond, offering insight into the tools that are reshaping hospitality—from voice AI trained on podcast archives to smarter tech stacks that free teams to focus on service. Whether solving labor challenges or strengthening guest relationships, the message was clear: technology works best when it makes people feel seen, heard, and valued.

Interview Takeaways:

  • Technology Should Simplify, Not Complicate – The best tools reduce friction—for guests and staff alike. Whether it’s automating phone orders or streamlining POS systems, technology should make everyday tasks easier, not add new layers of confusion.
  • Integration Matters More Than Features – It’s not about how many tools you have—it’s how well they work together. A fragmented tech stack leads to inefficiency, while integrated systems save time, reduce errors, and create a smoother guest experience.
  • Human Connection Is Still the Goal – Even with the rise of AI and automation, hospitality remains a people-first business. The most effective technology enhances human interaction, helping restaurants build trust, loyalty, and meaningful moments with every customer.


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Traditional PR Is Dead28 May 202500:12:15

Traditional PR is no longer the key to getting your story heard. Press releases, media gatekeepers, and curated coverage have been replaced by something more powerful: your own voice. In this new media era, business owners don’t have to wait for permission—they can publish directly to the platforms people already use. This article follows the transformation of Cali BBQ from PR hopefuls to content creators, showing how authentic storytelling outperforms traditional strategies. With a simple five-step approach—plan, produce, publish, promote, repeat—any business can control its narrative and build real community in 2025 and beyond.

Interview Takeaways:

  • Traditional PR is outdated – People trust real voices over polished press. A personal video or behind-the-scenes post can connect more than a traditional news segment ever could.
  • Every business is a media company – You don’t need a middleman to get your story out. With the right tools and mindset, you can publish directly to your audience and control your own narrative.
  • Consistency builds visibility – Success doesn’t come from one viral moment—it comes from showing up often. Regular content builds momentum, trust, and long-term attention.


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Rising Tides Live: Looking Back At The National Restaurant Association Show27 May 202500:51:15

In this session of Rising Tides Live, hosted by Shawn Walchef, the community reunited to reflect on the stories, lessons, and breakthroughs from the 2025 National Restaurant Show. Attendees shared tips on balancing content creation with human connection, leaning into both high-tech tools and handwritten takeaways. Whether filming with drones or just showing up with a phone, the message was clear: hospitality is still a people business—and the best innovation is rooted in real relationships.

Interview Takeaways:

  • Content Creation + In-Person Connection = Impact – Participants emphasized the power of combining digital storytelling with face-to-face interactions. Whether capturing smartphone footage on the expo floor or showing up in-person to build deeper relationships, the fusion of content and connection was a recurring theme.
  • Innovation Only Works if You Use It – Tech was everywhere—from smart lockers to AI-powered menu optimization—but the real conversation centered on action. Attendees asked: how do we actually implement what we saw, and how do we make it stick without losing focus on people and operations?
  • Community Over Competition – Whether it was a spin class led by Wow Bao’s Jeff Alexander or impromptu hallway interviews, the show revealed a shift in mindset. Leaders are dropping competitive barriers and showing up for one another—because in today’s hospitality landscape, shared stories and mutual support matter more than ever.


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How a Barbecue Boss Became One of the Industry’s Leading Content Creators26 May 202500:22:42

Duce Raymond is a barbecue master, a catering powerhouse, and now a content creator with more than 750,000 followers across social media. In this episode of Digital Hospitality, Duce joins host Shawn Walchef at Catersource to share how he went from posting shaky iPhone videos to becoming a trusted voice in food and entrepreneurship. His advice is simple. Start creating. Stay consistent. Tell your story. That belief has doubled his business and given him a life beyond the kitchen.

Interview Takeaways:

  • Just Start – The first episode of Barbecue Like a Boss was a shaky selfie video. Duce Raymond didn’t wait for perfection. He simply pressed record and shared. That decision changed everything.
  • Tell Stories, Not Commercials – With guidance from The Sasha Group, Duce launched original content that spotlighted education, personality, and passion. That shift moved his business into new territory.
  • Consistency Builds Trust – Millions of views later, Duce has proven that a steady stream of authentic content does more than build an audience. It builds credibility and community.


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How A Fight Night Nearly Bankrupt Cali BBQ21 May 202500:05:53

Shawn Walchef, owner of Cali BBQ, learned a hard lesson early in his restaurant career: one fight night can nearly take down your entire business. In this cautionary tale, he shares how illegally streaming a pay-per-view UFC event led to three lawsuits and almost bankrupted his restaurant. From that near-disaster came a shift—toward doing things the right way, paying for commercial licenses, and eventually building a packed fight night destination. Today, Shawn shares why he no longer shows fights and urges restaurant owners to avoid shortcuts that could cost them everything. It’s a story about risk, resilience, and doing better.

Interview Takeaways:

  • Know the Rules Before You Stream – Broadcasting fights, sports, or even music in a restaurant requires proper commercial licensing. What feels like a savvy shortcut can quickly lead to costly lawsuits.
  • Short-Term Wins Can Lead to Long-Term Damage – That packed bar and spike in sales? It wasn’t worth the three lawsuits and near-bankruptcy that followed. Quick gains aren’t worth risking the entire business.
  • Build a Reputation the Right Way – Cali BBQ went from nearly shuttering to becoming one of San Diego’s top fight night spots—by doing things legally and transparently. Sustainability comes from integrity.


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Pitch The Tide – Will Stewart: Founder of rightwork05 Feb 202600:56:45

In this Pitch The Tide session, Will Stewart, founder of rightwork, pitches a labor scheduling platform built to help restaurant managers make better decisions before the week begins. Rightwork forecasts demand, turns it into clear labor targets, and guides managers toward schedules that balance service, staffing, and profitability. Instead of static spreadsheets or guesswork, the platform gives teams real-time feedback on overstaffing, understaffing, and budget alignment. The focus of the pitch is simple: less time fixing schedules and more time running the business.

Interview Takeaways:

  • Scheduling Is a Decision Problem, Not a Communication Tool – Most platforms stop at posting shifts. rightwork focuses on helping managers make better labor decisions upfront by tying schedules to demand, budgets, and real constraints.
  • Confidence Before the Week Starts Changes Everything – By grading schedules against forecasted demand and labor targets, managers know whether they are overstaffed or understaffed before service begins, not after the P&L review.
  • Better Systems Give Managers Time Back on the Floor – When forecasting, budgeting, and schedule adjustments happen in one place, managers spend less time fixing spreadsheets and more time leading teams and serving guests.


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Rising Tides Live: Mother’s Day Hospitality20 May 202500:46:37

In this session of Rising Tides Live, hosted by Shawn Walchef, the community gathered to reflect on the power of hospitality through the lens of Mother's Day. From honoring the women who raised us to reimagining family-friendly experiences in restaurants, the conversation highlighted how thoughtful details—like personalized kids’ menus, surprise gifts for working moms, or simply easing the burden of planning—can create moments that matter. Special guest Germain Wegbrait of KidsMenus.com brought both expertise and heart to the discussion, underscoring how hospitality begins with empathy. Leaders shared heartfelt stories, practical ideas, and powerful reminders that every table served is a chance to show care, connection, and gratitude—on Mother’s Day and every day.

Interview Takeaways:

  • Giving Back Starts with Intentionality – You don’t need a massive budget to make a meaningful impact. From mentoring youth to hosting school partnerships, leaders showed that small, consistent actions rooted in your brand’s purpose can create lasting value.
  • Community Service Should Reflect Your Brand’s DNA – Whether it’s celebrating mothers or mentoring future hospitality leaders, the episode emphasized that giving back isn’t a trend—it should align with who you are and how you operate year-round.
  • Hospitality is About Human Connection – The conversation reminded us that true hospitality extends beyond great food or customer experience—it’s about showing up for your community in real, personal ways, especially during meaningful moments like Mother’s Day.


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From Backyard Lemons to Boardroom Strategy: Jim Taylor’s Mission to Help Restaurants Succeed19 May 202500:11:28

Jim Taylor helps restaurants do more than stay afloat. Jim breaks down complex business concepts using a simple lemonade stand metaphor that even a 5-year-old can follow. From understanding labor costs to increasing profitability, Jim’s approach is rooted in clarity, connection, and creativity. Jim Taylor is the owner of Benchmark Sixty, based in Vancouver. He’s built a career out of helping restaurant operators turn insights into action. Tune in to hear why relationships matter, how better systems create better outcomes, and what whales have to do with hospitality.

Interview Takeaways:

  • Simplifying the Complex – Jim Taylor helps restaurant owners make sense of their operations—whether it’s understanding profit margins or fixing sour recipes. By translating data into plain language and playful metaphors, he empowers leaders to make smarter decisions.
  • The Lemonade Stand Method – From labor costs to marketing strategy, Jim uses a lemonade stand as a kid-friendly analogy to explain big business concepts. It’s a reminder that the basics—like cost, quality, and efficiency—are as relevant to a backyard business as they are to a multi-unit restaurant group.
  • Relationships Over Everything – Jim believes the best part of the job is connecting with people. Whether in Vancouver or Las Vegas, he shows that building trust, sharing stories, and showing up in person are as essential to restaurant success as spreadsheets and software.


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Rising Tides Live: Gearing Up For The National Restaurant Association Show15 May 202500:39:16

In this session of Rising Tides Live, hosted by Shawn Walchef, the community gathered ahead of the 2025 National Restaurant Show to share insights, connections, and strategies for making the most of the industry’s biggest event. From first-timers to seasoned veterans, voices across the hospitality space offered practical tips—like walking the floor with intention, leading with curiosity, and always taking the photo—alongside deeper reminders about the power of presence. Whether you're showing up with a business card or a camera, the takeaway was clear: events like NRA aren't just about products or platforms. They're about people—and the small, intentional acts that turn a crowded floor into a thriving community.

Interview Takeaways:

  • Be Curious, Not Just Strategic – Attendees emphasized the importance of approaching the show floor with curiosity over control. Whether you’re a founder or first-timer, showing up with questions—not just pitches—can lead to the most valuable connections.
  • Relationships Over Transactions – Industry leaders reminded us that the real ROI of NRA isn’t found in booths or badges—it’s built through intentional moments of connection, vulnerability, and shared learning.
  • Content Is Hospitality – From podcasts to behind-the-scenes video, several speakers noted that creating and sharing content is a modern form of hospitality. It’s not just storytelling—it’s a way to serve your community before they ever walk through your door.


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We Tested Dynamic Pricing at Our Restaurant14 May 202500:07:46

In this episode of the Cali BBQ Media podcast, Shawn Walchef breaks down his restaurant’s real-world experiment with dynamic pricing. Shawn shares how language, perception, and industry double standards fuel misunderstanding, and why embracing technology is key to long-term restaurant sustainability.

Interview Takeaways:

  • Dynamic Pricing Is Already Here – Restaurants have long used strategies like Happy Hour or early bird specials. Digital tools just make it smarter and more adaptive.
  • Language Shapes Perception – Calling it “surge pricing” triggered backlash. Clear, intentional communication is essential when introducing new pricing strategies.
  • Restaurants Face a Unique Double Standard – Airlines and gas stations adjust prices daily, but when restaurants do it, customers take it personally—highlighting the need for transparency and education.


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Bringing Sports and Showbiz Lessons into Business13 May 202500:55:34

In this session of Rising Tides Live, with Richard Liverman and Mike Bisceglia filling in for host Shawn Walchef, the community came together to explore the powerful parallels between sports, showbiz, and business leadership. From football clubs rebuilding their culture to athletes transitioning into entrepreneurship, the discussion highlighted how teams thrive through trust, coaching, and shared values. Guests reflected on lessons from their favorite teams—whether it's building momentum like a winning season or learning to bounce back after a loss. This episode underscores how cultivating a strong internal culture and clear leadership off the field can lead to championship-level performance in business.

Interview Takeaways:

  • Culture Drives Performance, On and Off the Field – Whether it’s a football club or a restaurant team, success hinges on the strength of your culture. Coaches and business leaders alike must set clear standards, remove toxicity, and foster environments where people believe in the mission and each other.
  • Leadership Isn’t Just Strategy—It’s Personal – The most effective leaders don’t just manage operations; they inspire belief. From turning around underperforming teams to mentoring rising talent, great leaders invest in people and lead by example, creating lasting momentum.
  • Build Raving Fans Through Shared Identity – Just like sports teams create lifelong supporters, businesses can build loyal communities by aligning brand, experience, and values. When customers and employees feel like part of something bigger, they stick around—and bring others with them.


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How Kickfin Helped Riot Hospitality Eliminate the Back-Office Bottleneck12 May 202500:20:34

J Goldin is the Systems Director at Riot Hospitality Group, a company known for high-volume, high-energy nightlife experiences. But behind the scenes, he is focused on precision, not chaos. In this episode, Goldin explains how technology, particularly Kickfin, has transformed Riot’s tip payout process. The result is saved time, fewer errors, and more managers on the floor where they belong. From eliminating cash to building custom tip structures that scale, Goldin shows how a thoughtful tech stack can drive efficiency without losing the human touch. It is a look at what it really takes to run a modern nightlife operation.

Interview Takeaways:

  • Speed at Scale – In nightlife, seconds matter. For J Goldin, Systems Director at Riot Hospitality Group, shaving even half a second off a transaction can mean thousands in extra revenue. Kickfin’s real-time tip payout platform has helped his venues move faster, stay compliant, and improve nightly operations across the board.
  • Simplifying Complex Tip Structures – With multiple venues and highly variable tip rules, Riot needed a platform that could adapt. Kickfin worked closely with Goldin to build a custom system in just 90 days, helping Riot Hospitality eliminate spreadsheets and reduce tip payout time. 
  • Partners Who Understand Hospitality – Goldin credits Kickfin’s team for deeply understanding the unique demands of nightlife. Their responsiveness, accuracy, and follow-through made them not just a vendor, but a strategic partner in helping Riot scale smartly and sustainably.


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Rising Tides Live: Community Work08 May 202500:44:05

In this session of Rising Tides Live, hosted by Shawn Walchef, the community gathered to explore how businesses can give back through authentic community service, even with limited time or resources. From hosting BBQ festivals to mentoring neurodivergent entrepreneurs or partnering with local schools, participants showed that impact starts with individual action. The conversation highlighted why giving back should reflect your brand’s DNA—not just be a marketing tactic. Whether mentoring future hospitality leaders, building school partnerships, or offering a listening ear to struggling founders, leaders are finding creative ways to serve. This episode reminds us that service, like success, grows through consistent, intentional effort.

Interview Takeaways:

  • Align Service with Your Brand DNA – Your community work should reflect who you are and what your business stands for. Authenticity leads to deeper connections and longer-lasting impact.
  • Small Actions Create Big Ripples – Even with limited time or funds, offering mentorship, advice, or simply showing up for others can significantly benefit individuals and strengthen communities.
  • Share Your Efforts, Inspire Others – Like marketing your business, talking about your community service can lead to new partnerships and inspire others to join your mission. Visibility matters.


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David Meltzer & Shawn Will Takeover the National Restaurant Show 202507 May 202500:14:48

At the National Restaurant Association Show, Digital Hospitality Shawn Walchef and his mentor David Meltzer are applying Stage Theory to help restaurant owners and entrepreneurs turn events into engines for business growth. Through live interviews, curated VIP experiences, and post-production content, they aim to amplify stories of resilience, innovation, and service.

Interview Takeaways:

  • Stage Theory: Turning Moments into Momentum
    Stage Theory empowers businesses to transform live industry events into long-term growth by strategically capturing, amplifying, and repurposing valuable content for future engagement.
  • Post-Production: The Real ROI of Events
    The greatest value from attending events comes not just from being present but from creating post-production content that extends visibility, drives revenue, and builds lasting audience connections.
  • Curated Experiences: Building Relationships That Fuel Growth
    Exclusive VIP experiences and live interviews create deeper, high-value connections that go beyond traditional networking to generate meaningful, ongoing business opportunities.


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Rising Tides Live: The Restaurant Labor Playbook06 May 202501:00:45

In this episode of Rising Tides Live, the conversation focuses on how restaurant operators can better manage their teams and labor costs in today’s challenging environment. Guest Jordan Boesch, CEO of 7shifts, joins host Shawn Walchef and the Rising Tides community to explore key lessons from The Restaurant Labor Playbook, a new guide created to help restaurants improve team productivity, retention, and profitability. Together, they discuss why building for the frontline matters, how scheduling impacts workplace culture, and what operators need to know about labor trends, compliance, and tech adoption. The group also dives into practical tools and mindsets for strengthening hospitality businesses through smarter labor management.

Interview Takeaways:

  • Why Operators Need to Build for the Frontline – Jordan emphasizes that restaurant technology should serve the people actually using it day to day. By listening to hourly employees and operators, 7shifts ensures their product is built to solve real-world problems, not just executive pain points.
  • How Scheduling Impacts Culture and Profitability – Smart scheduling isn’t just about compliance or cutting costs—it’s about showing your team you value their time. Jordan explains how transparency and flexibility in labor management tools can improve employee satisfaction and retention.
  • What Makes Restaurant Tech Actually Work – Success in restaurant tech comes from deep focus, user empathy, and industry-specific insight. 7shifts grew by staying obsessed with solving one core problem—labor management—while expanding features based on operator needs, not trends.


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How Sergio Pérez Is Making Emmy Squared Your Favorite Neighborhood Pizza Spot05 May 202500:33:12

Sergio Pérez, Chief Marketing Officer of Emmy Squared Pizza, believes in staying true to your brand and community. With a digital philosophy rooted in authenticity, Pérez helps Emmy Squared grow without losing its local charm. Each restaurant feels unique, yet consistent—thanks to one central Instagram account and neighborhood-focused influencer strategies. Pérez’s experience at Bojangles taught him the importance of aligning marketing, operations, and tech. At Emmy, that alignment starts with respect for in-store teams and ends with digital tools that feel personal. For Pérez, great marketing isn’t about volume—it’s about creating meaningful reasons for loyal guests to keep returning.

Interview Takeaways:

  • Marketing Should Match the Moment – Instead of chasing every holiday trend, Sergio Pérez urges brands to stay close to their core audience. Emmy Squared no longer forces campaigns for events like St. Patrick’s Day that don’t resonate with their diners.
  • Digital Hospitality Starts with Operations – A flashy Instagram or website won’t save you if the food and service don’t deliver. Sergio believes restaurant marketing is an invitation, but it’s the in-store experience that seals the deal.
  • Local Stories at Scale – With 29 locations and one Instagram account, Emmy Squared prioritizes consistent branding while partnering with local influencers to spotlight neighborhood-level experiences.


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How You Can Boost Your Business Revenue with Public Speaking!04 Feb 202600:04:37

Public speaking does not generate revenue by selling from the stage. It generates revenue by building belief. Shawn Walchef breaks down why pitching kills trust, why stories outperform sales decks, and how serving an audience creates leverage long after the room clears. From stage theory to the courage required to start small and stay consistent, this piece reframes public speaking as a long game built on connection, repetition, and earning trust over time.

Interview Takeaways:

  • Service Creates Revenue – Public speaking works when the goal is connection, not conversion. Stories and lessons build trust. Trust turns into opportunity long after the stage is gone.
  • The Stage Is a Multiplier – A room is only the starting point. Recording and distributing talks turns moments into assets and expands impact far beyond the audience in front of you.
  • Courage Compounds Over Time – Confidence is not a prerequisite. Reps are. Small stages, imperfect starts, and consistency reward the people willing to stay visible long enough to earn trust.


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Rising Tides Live: Data vs Instincts01 May 202500:56:27

In this session of Rising Tides Live, hosted by Shawn Walchef, the group explores the ongoing tension between data and gut instinct—and how modern business leaders are learning to blend both. Whether you’re managing a single restaurant or scaling a multi-unit operation, the pressure to make smart, fast decisions is real. But how do you know when to trust the numbers, and when to follow your intuition? This conversation dives into real-world stories of wins and losses, from marketing mishaps and menu rollouts to loyalty programs and equipment investments. From digging into guest behavior analytics to using AI for faster decision-making, this episode is packed with insights from leaders who are learning how to balance logic with experience—and why ignoring either one can cost you big.

Interview Takeaways:

  • Instincts are powerful, but they need proof – Experience shapes intuition, but relying on gut alone can lead to costly mistakes. Use data to validate assumptions before taking action.
  • Don’t let a few complaints drive major decisions – Isolated feedback—especially from vocal customers—can be misleading. Always look at the full data set before making changes that affect your entire business.
  • Data is useless without interpretation – Having access to reports and metrics isn’t enough. Operators must understand what the numbers actually mean to make better, more profitable decisions.


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The Number One Thing To Do When Marketing Your Business30 Apr 202500:10:58

Shawn Walchef thought he understood social media—until he discovered the deeper power of storytelling. His Orange Tree Theory was born from a real tree planted by his immigrant grandfather outside the family restaurant. Overlooked for decades, that tree became a symbol of legacy, values, and identity once its story was shared. Now a cornerstone of Cali BBQ’s brand, it inspires Walchef’s message to business owners everywhere: stop treating content like a commercial and start telling stories that matter. Your business already has meaningful moments—like your own orange tree—you just haven’t shared them yet. It's time to start.

Interview Takeaways:

  • Your Most Powerful Story Might Be Hiding in Plain Sight – The orange tree seemed insignificant for years—just part of the restaurant’s front patio. But it became a symbol of legacy, resilience, and identity once Shawn started telling its story. Every business has these overlooked moments or details that, when shared, can deeply resonate with customers.
  • Building a Brand Means Sharing the Why – Shawn’s shift from selling barbecue to telling stories transformed his business. People don’t just want products—they want connection. When you tell stories about your roots, your decisions, and your challenges, you build trust and loyalty that traditional advertising can’t.
  • Don’t Remove the Orange Tree—Build Around It – When expansion plans threatened the original orange tree, everyone said to cut it down—except Shawn’s wife. Preserving it forced a more creative solution, and in doing so, they protected their legacy. In business, honoring your core values often leads to smarter, more meaningful growth.


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Rising Tides Live: Planning for the National Restaurant Show30 Apr 202500:49:33

In this session of Rising Tides Live, hosted by Shawn Walchef, the group dives into how to maximize the experience of attending the 2025 National Restaurant Association Show in Chicago. Whether it’s your first time walking the floor, your tenth time exhibiting, or your chance to finally meet longtime digital connections in real life, this event is packed with opportunities. More than just a massive trade show, NRA is a place to build relationships, discover innovations, and strengthen your brand presence. From setting up booth meetings to joining Rising Tides community meetups and documenting your journey through social media, this episode is full of tips from leaders who are learning how to make the most of every conversation, every connection, and every step of the show floor.

Interview Takeaways:

  • Plan With Purpose – The NRA Show is massive! Successful attendees build a flexible plan before arriving, identifying must-see booths, events, and people they want to meet, while leaving room for organic discovery.
  • Treat Every Interaction Like It Matters – From shuttle rides to coffee lines, every encounter is a chance to build a relationship. Leading with curiosity, kindness, and a willingness to connect can open unexpected doors.
  • Document and Share the Journey – Smartphone storytelling is key. Capturing photos, videos, and quick reflections each day not only preserves your experience, but also amplifies your presence and impact far beyond the show floor.


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