Nancy Harhut is one of my favorite people to talk to. She wrote Using Behavioral Science in Marketing, a book my wife reads on vacation and my daughter was reading on maternity leave. When I tell you this woman's work validates everything I've been teaching about how people make decisions online, I mean it.

In this conversation, we got into some territory I don't usually cover on the show. Nancy explained why behavioral science isn't manipulation — it's motivation. That distinction matters, especially when you're a salesperson trying to figure out why your connection requests get ignored 98% of the time.

She shared a technique I love. Instead of asking someone, "Can we connect?" try "Would you be willing to connect?" That tiny shift changes the question from preference to character. People don't just accept — they respond with "Of course, absolutely" because now they're making a statement about who they are.

We also talked about what happens when buyers put their decision-making on autopilot and then hand that autopilot over to AI. Nancy called it becoming "the great disintermediary." If an AI summary is doing the first pass on whether you get noticed, your content better answer the exact questions your audience is asking. Depth beats frequency every time.

I couldn't help myself — I walked Nancy through how LinkedIn's algorithm now reads your About section, your work history, your comments, and your posting behavior before deciding who sees your content. I even read her own About section back to her, and she laughed because it sounded like a resume. We've all been there.

If you want to understand why people say yes, why they ignore you, and what to do about it in a world where AI is standing between you and your customer, this is the episode.

Nancy Harhut — hbtmktg.com — find her on LinkedIn. Everything she posts is worth saving.

Career bets shouldn’t hinge on hopeful demos. We sit down with enterprise sales veteran Leon Treffler to examine why the traditional software deal stacks the deck in favor of the seller, leaving buyers to absorb the delivery risk, the politics, and the career fallout. From RFP theater to pocket vetoes, Leon breaks down the quiet mechanics that turn a straightforward purchase into a political campaign—and why so many projects slip, overrun, or stall completely.

We dig into the missing half of the “win-win”: how the seller gets a commission while the buying committee gets only their regular paycheck, plus the reputational risk of a failed implementation. Leon argues for flipping the script with a blueprint-first model that delivers certainty of outcome and ties the statement of work directly to that blueprint, creating certainty of cost and higher odds of success. We talk about how AI can model processes, validate requirements, and expose risks before contract signature, giving stakeholders real evidence rather than slideware and giving champions the artifacts they need to overcome skepticism.

Along the way, we map the frozen middle and the internal competitor—those quiet forces that slow change to protect territory. Leon shares practical ways to read the political base behind the org chart, build coalitions, and give buyers a visible stage to claim their win through measurable results and public case stories. The payoff is more than a smoother implementation; it’s a fair value exchange where buyers gain career momentum and organizations gain reliable outcomes.

If you care about enterprise software that actually lands value, this conversation offers a clearer path: replace promises with proof and turn risky bets into predictable wins. If the ideas resonate, follow the show, share with a colleague who signs big checks, and leave a quick review to tell us what shifted your thinking.

In this episode of Digital-First Leadership, Richard’s guest is Jeff Tarran, the COO of Gunderson Direct, one of the US's largest independent direct mail agencies. For over 25 years, he's helped businesses of all sizes, from startups to Fortune 500 companies, start and grow successful mail programs. Today's discussion with a co-author of The Most Amazing Marketing Book Ever emphasizes crafting compelling offers and calls to action and optimizing landing environments for customer research. They also explore the unique advantages of direct mail, such as its engagement of eye-hand coordination and its ability to complement digital media to make products feel more real. Tune in to this episode of Digital-First Leadership to hear Jeff Tarran's expert insights on the power of personalized direct mail.

Jeff wrote chapter 21 of The Best Marketing Book Ever, called Building Your Business With Direct Mail

Host: Richard Bliss
Guest: Jeff Tarran

Purchase The Most Amazing Marketing Book Ever

Podcast Manager: Kimberly Smith

On this episode of Digital-First Leadership, host Richard Bliss welcomes award-winning Corporate Communications and Marketing Innovator, Dan Nestle. Dan emphasizes the importance of companies becoming a publisher and being able to tell their own stories, as traditional PR methods of getting media coverage are becoming less effective and costly. By focusing on publishing their own stories through owned media channels, companies can gain more validity and attract interest from others. Dan and Richard have known each other for a while and recently met in person while working together on a book called "The Most Amazing Marketing Book Ever." Dan leads communications for a Japanese manufacturing and retail company in North America and hosts a biweekly podcast called "The Dan Nestle Show." Tune in to this episode of Digital-First Leadership to learn more about the power of becoming a publisher, crisis management, fostering trust, and the intersection of technology and communication.

Dan wrote chapter 26 of The Best Marketing Book Ever called Strategic Communications: Trust Can Be Your Competitive Advantage

Host: Richard Bliss

Guest: Dan Nestle

The Dan Nestle Show Podcast is available here, and anywhere you listen to podcasts.

Purchase The Most Amazing Marketing Book Ever

Podcast Manager: Kimberly Smith

In this episode, Richard is joined by Giuseppe Fratoni & Al Boyle, who co-authored a chapter in The Most Amazing Marketing Book Ever in collaboration with Richard and other experts in marketing. Giuseppe and Al wrote Chapter 13: Create a Powerful Marketing Message to Grab Your Ideal Client's Attention. Their chapter covers the differences and similarities between copywriting and messaging with actionable steps to improve your marketing. Listen in as Richard, Giuseppe, and Al discuss key messaging factors, like the importance of pointing out your customer's pain points, crafting your messaging to tell your customer exactly how you solve their problem,  and using language your customer understands.

Host: Richard Bliss
Guests: Giuseppe Fratoni & Al Boyle

Purchase The Most Amazing Marketing Book Ever

Podcast Manager: Kimberly Smith

In this episode, Richard Bliss is joined by Patricia Fripp. Patricia, the author of “Deliver Unforgettable Presentations,” specializes in turning brilliant executives, engineers, and experts in all fields into corporate rock stars.

As Patricia says in the interview, “The most important part is building your confidence that you are a charismatic speaker. You cannot expect to be good at any skill that you haven't focused attention on. And if anybody says, "I'm not a good speaker," I say, No, that isn't true. You are an untrained speaker. We are all untrained until we learn what we have to know. Don't focus on what you can't do. Focus on the magnificent speaker we are uncovering.”

Host: Richard Bliss  at https://blisspointconsult.com

Guest: Patricia Fripp at Fripp.com

Podcast Manager: Kimberly Smith

In this episode of Digital-First Leadership, Keith Gilbert joins Richard. Keith is a specialist in sales enablement. One of the things that leaders find challenging today, particularly in this selling environment, is how to teach their team to find their customers, engage with them, and talk to them.

There are three key elements for companies to build a comprehensive sales enablement program, and Richard and Keith deep dive into each of these three areas: build trust and credibility with the sales and marketing teams you’re training and coaching, reinforce the training, and set up ongoing coaching for the sales teams.

Catch this episode today to improve the overall performance of your sales teams, increase win rates, and achieve higher quota attainment.

Host: Richard Bliss

Guest: Keith Gilbert

Podcast Manager: Kimberly Smith

If you want to find a platform to share your message with the world, look no further than Podcast Hawk, co-founded by the dynamic Stewart Townsend, who joins me today on Digital First Leadership. While LinkedIn is an excellent platform for sharing your ideas, nothing beats having a genuine conversation with your audience, and that's exactly what a podcast offers. Whether you're a solopreneur, an author, a public speaker, or an executive, getting your message in front of the right people can be daunting. Fortunately, PodcastHawk.com has you covered. Their SaaS service promotes you as a guest on hundreds of podcasts without the hassle of doing it all yourself. With a simple subscription fee, you'll have access to around 2.5 million active podcasts and a captive audience eager to hear what you have to say. Tune in and discover the secrets to becoming an exceptional podcast guest.

Host: Richard Bliss

Guest: Stewart Townsend

Podcast Manager: Kimberly Smith

In this episode, Richard Bliss and Richard van der Blom announce a soon-to-be-released book they are co-authoring. It will be packed with immediately useable strategies to use LinkedIn effectively. LinkedIn is not just a platform for finding jobs. There is so much untapped potential on LinkedIn for social selling, finding and connecting with prospects, finding buyers, as well as finding hires. This book will go beyond the LinkedIn algorithm and have all the information that both Richards teach and train large corporations -- all in one place.

Host: Richard Bliss
Guest: Richard van der Blom
Podcast Manager: Kimberly Smith

Susanne Tedrick is my guest in this episode of Digital First Leadership. She advocates for women of color entering the tech industry and helps make the transition less intimidating. Susanne is the author of Women of Color in Tech and will soon publish another book, Innovating for Diversity, in April 2023.

Richard and Susanne discuss how women of color can prepare for these careers and discuss some of the challenges they tend to face, like bias,  mental health, and imposter syndrome. If you are considering a career in tech, know that tech is one of a few fields that you can break into without having a traditional degree or from an expensive school.

Host: Richard Bliss
Guest: Susanne Tedrick
Podcast Manager: Kimberly Smith

Follow Richard Bliss on LinkedIn: https://www.linkedin.com/in/bliss/
Find Susanne Tedrick on LinkedIn: https://www.linkedin.com/in/susannetedrick/

In this episode of the Digital First Leader Podcast, Richard and Shep Hyken, a customer service experience expert, a Wall Street Journal and New York Times best-selling author, and an award-winning keynote speaker, talk about customer experience.

In Shep's newest book, "I'll Be Back -  How to Get Customers to Come Back Again and Again," the point is clear: rather than just measure satisfaction scores, which are very important history lessons, take a look at what's happening right now and in the future with the behavior of your customers.

Today's episode includes analyzing your customers' behavior, the difference between repeat customers and loyal customers, the importance of a company having a social cause the consumer values, and much more. Listen in to learn how to level up the customer service experience in your business.

To learn more about Shep and download a free research report, visit HYKEN.com.

For more valuable tips on mastering the language of social media, subscribe to our newsletter at BlissPointconsult.com. If you'd like to stay in touch, feel free to add Richard on LinkedIn and join the conversation.

Host: Richard Bliss
Guest: Shep Hyken
Podcast Manager: Kimberly Smith

In this episode, Richard is joined by Robbie Fitzwater, who is a professor in the marketing MBA program at Clemson University and the founder of MKTG RHYTHM. Robbie's company focuses on helping eCommerce businesses develop marketing campaigns.

Today's conversation revolves around digital marketing strategies and what's happening in the business world, particularly SaaS and the subscription model, and a variety of other things.

Strategically focusing attention on the right things, like customer retention, are areas that companies consistently overlook. A lot of the real work is done behind the scenes: planning, executing, and really being strategic about where you place your efforts and dollars.

Find Robbie's company at MKTGRYHTHM.COM.

For more valuable tips on mastering the language of social media, subscribe to our newsletter at BlissPointconsult.com. If you'd like to stay in touch, please add Richard on LinkedIn and join the conversation.

Host: Richard Bliss
Guest: Robbie Fitzwater
Podcast Manager: Kimberly Smith

Find Richard Bliss on LinkedIn: https://www.linkedin.com/in/bliss/
Find Robbie Fitzwater on LinkedIn: https://www.linkedin.com/in/robbiefitzwater/

Welcome to Digital First Leadership! I'm your host, Richard Bliss, and today we're diving into the essentials of effective online engagement for leaders of all stripes—from large corporations to solopreneurs. Joining me is a uniquely special guest, Austin Grammon, cofounder and president of SpeakerFlow, a CRM package tailored specifically for the professional speaking industry.

In this episode, Austin and I explore the challenges small businesses and solopreneurs face in tracking and engaging with sales. We discuss the limitations of traditional methods like Rolodex cards and spreadsheets and how a CRM can revolutionize your business by helping you manage relationships at scale. Austin shares valuable insights into the importance of consistency and documentation in business operations, and he presents compelling evidence showing that regular follow-ups can significantly boost revenue.

We'll also touch on how small, consistent actions—like three comments a day on LinkedIn—can build meaningful relationships that drive business success. Whether you're struggling to keep track of your contacts or looking to fine-tune your sales processes, this episode packed with practical advice and personal anecdotes has something for everyone.

So tune in now to learn how to get into the flow of your business with SpeakerFlow and take your digital-first leadership to the next level!

In this episode of the Digital First Leadership podcast, Richard and Lia discuss how understanding and following the rules of LinkedIn's algorithm will build your brand, contacts, engagement, visibility, reach, and open doors of opportunity for you. Listen to find out which strategy will have the most impact with LinkedIn.

Hosts: Richard Bliss and Lia Bliss
Podcast Manager: Kimberly Smith

Follow Richard Bliss on LinkedIn: https://www.linkedin.com/in/bliss/
Find Lia Bliss on LinkedIn: https://www.linkedin.com/in/liabliss/

Bertina Ceccarelli is on a mission to advance equality in the tech industry, disrupt the status quo, and build a more inclusive workplace as the CEO of NPower.

In this episode of Digital First Leadership, Richard and Bertina discuss the three main challenges that cause inequality in the tech industry and how NPower helps people overcome those barriers to find a successful career.

Host: Richard Bliss
Guest: Bertina Ceccarelli
Podcast Manager: Kimberly Smith

Follow Richard Bliss on LinkedIn: https://www.linkedin.com/in/bliss/
Find Bertina Ceccarelli on LinkedIn: https://www.linkedin.com/in/bertina-ceccarelli-8a48481/

In this episode of the Digital First Leadership Podcast, Richard is joined by Charlene Li, a New York Times bestselling author and the Chief Research Officer at PA Consulting. They discuss how leadership needs to change, adapt, and pivot as we enter a new era of disruption. Also, what skills leaders need to adopt and how they will learn these skills, especially as we move into a new professional environment post-COVID.

You can find Charlene Li's book The Disruption Mindset on Amazon now.

Host: Richard Bliss
Guest: Charlene Li
Podcast Manager: Kimberly Smith

Follow Richard Bliss on LinkedIn: https://www.linkedin.com/in/bliss/
Find Charlene Li on LinkedIn: https://www.linkedin.com/in/charleneli/

In this episode, Richard invites Lia Bliss to share why Everything Is Your Fault when it comes to living your bliss life.

In her new book, Everything Is Your Fault: Understanding the 6 Pillars to Unlocking Your Bliss Life,  Lia explains how empowering it is to take radical accountability for your actions. Balancing the 6 Pillars laid out in this book will help you maintain balance in your life and successfully achieve your goals. You will also discover the secret to becoming the person you want to become.

Everything Is Your Fault is available June 14, 2022 at www.BlissPointConsult.com and Amazon. Make sure to get your copy today and continue working towards your bliss life.

Host: Richard Bliss
Guest: Lia Bliss
Podcast Manager: Kimberly Smith

Follow Richard Bliss on LinkedIn: https://www.linkedin.com/in/bliss/
Find Lia Bliss on LinkedIn: https://www.linkedin.com/in/liabliss/

In this episode of Digital First Leadership, Richard is joined by Brian Bakstran, Senior Vice President Global Marketing at Veeam.  Brian shares lots of insight, such as how Veeam has found success on a global level by getting the sales and marketing teams working together on shared goals, and how leaders can make an impact to their employees during times of change and crisis.

Host: Richard Bliss
Guest: Brian Bakstran
Podcast Manager: Kimberly Smith

Follow Richard Bliss on LinkedIn: https://www.linkedin.com/in/bliss/
Find Brian Bakstran on LinkedIn: https://www.linkedin.com/in/brianbakstran/

In this episode of the Digital First Leadership Podcast, Jeff Goldstein returns and gives us the final steps of his Winning the Six-Figure Sale process. Jeff is a consultant for sales leaders and teams and helps them win complex six and seven-figure sales. 

Host: Richard Bliss
Guest: Jeff Goldstein
Podcast Manager: Kimberly Smith

Follow Richard Bliss on LinkedIn: https://www.linkedin.com/in/bliss/
Find Jeff Goldstein on LinkedIn: https://www.linkedin.com/in/jeffgoldstein2/

Our guest today is Thomas Stanley, President and Chief Revenue Officer of Chainalysis. Chainalysis is a blockchain data platform that provides cryptocurrency security and compliance. The revolutionary world of cryptocurrency and NFTs is changing the financial world as it evolves and becomes more prominent. Today we have the ability to handle everything in digital transactions, which creates more instantaneous transactions worldwide.  Having a system in place that helps identify legitimate vs. illicit transactions is what we discuss in this episode.

Host: Richard Bliss
Guest: Thomas Stanley
Podcast Manager: Kimberly Smith

Follow Richard Bliss on LinkedIn: https://www.linkedin.com/in/bliss/
Find Thomas Stanley on LinkedIn: https://www.linkedin.com/in/wthomasstanley/

In this episode, Richard is joined by Jeff Goldstein, former head of sales in major tech companies turned solopreneur. They discuss what a complex sales campaign is and the first 3 out of 10 steps needed to win more big deals.

Host: Richard Bliss
Guest: Jeff Goldstein
Podcast Manager: Kimberly Smith

Follow Richard Bliss on LinkedIn: https://www.linkedin.com/in/bliss/
Find Jeff Goldstein on LinkedIn: https://www.linkedin.com/in/jeffgoldstein2/

In this episode, Richard Bliss and his guest, David Reilly, discuss what goes into forming partnerships between companies. They dive into what it takes for a vendor to become a partner and what companies look for when deciding which vendors will turn that corner to become partners.

Host: Richard Bliss
Guest: David Reilly
Podcast Manager: Kimberly Smith

Follow Richard Bliss on LinkedIn: https://www.linkedin.com/in/bliss/
Find David Reilly on LinkedIn: https://www.linkedin.com/in/reillydavid1/

In this episode, Richard Bliss and David Meerman Scott discuss the evolution of marketing and public relations from the days before the digital world and now. Learn the old rules and the new rules: what is the same and what has changed. Listen for what you should currently be doing to get the attention of your customers on various platforms, how algorithm changes impact the information your audience receives from you, and how you should best digitally present yourself, your messaging, and your company to get in front of the people you're trying to reach.

Host: Richard Bliss
Guest: David Meerman Scott
Podcast Manager: Kimberly Smith

Follow Richard Bliss on LinkedIn: https://www.linkedin.com/in/bliss/
Find David Meerman Scott on LinkedIn: https://www.linkedin.com/in/davidmeermanscott/

In this episode, Richard Bliss is joined by Zach Seipert, a marketing and communication specialist with a wealth of knowledge in word-of-mouth marketing. Together, they delve into the powerful impact of word-of-mouth marketing, emphasizing its influence on consumer decision-making, the importance of authenticity, and the strategic opportunities it presents for businesses. From dissecting influential research to sharing real-life examples, this episode is a deep dive into the art and science of word-of-mouth marketing. So, sit back, listen in, and discover the keys to leveraging this potent form of consumer engagement.

Zack Seipert is a marketing enthusiast and avid learner who believes in the power of word of mouth in business. He is an active member of Mark Schaefer's Rise community and has gained valuable insights on how to stand out in a competitive market. Zack emphasizes the importance of being unique and innovative in marketing to capture customers' attention and generate positive word of mouth. He also recognizes the potential harm of negative word of mouth and is dedicated to finding ways to mitigate its impact. Zack's passion for marketing and commitment to staying ahead of the game make him a valuable asset in the business world.

Richard shares a weekly LinkedIn tip through text message. Sign up by texting the hashtag LinkedIn to 415-534-9722. OR sign up for his weekly LinkedIn tip by texting the hashtag #LinkedIn to 415-534-9722. Stay updated on the latest changes and make the most out of your LinkedIn presence.

In The Most Amazing Marketing Book Ever, Zack Seipert wrote Chapter 27: The Secret Power of Word-of-Mouth Marketing.

Host: Richard Bliss

Guest: Zack Seipert

Purchase The Most Amazing Marketing Book Ever

Podcast Manager: Kimberly Smith

In this episode, Richard dives into LinkedIn strategy again with Richard van der Blom, co-founder of Just Connecting, a LinkedIn and Sales Navigator training company. Richard and Richard discuss the updates, changes, and implications of the newly released 2021 LinkedIn Algorithm Report. 

Go to BlissPointConsult.com to download your copy of the report today.

In this episode, Richard Bliss gives specific action items and clearly explains how to hack the LinkedIn algorithm. These teachings are the foundation of his work training remote sales teams and empowering leaders to action through his keynote speaking engagements and weekly newsletters.

In this episode, Richard Bliss helps teams bring LinkedIn strategy and action together, as he talks about social selling as a team boosting strategy. Richard has helped hundreds of sales teams implement these online strategies and encourages digital-first leaders to empower their own teams.

In this episode, Richard dives into LinkedIn strategy with Richard van der Blom, the founder of Just Connected, a LinkedIn and Sales Navigator training company that is responsible for the yearly LinkedIn Algorithm Report. Both Richards are deeply knowledgeable on the strategies of LinkedIn engagement.

As Richard van der Blom says, "Working on LinkedIn is like playing a board game, and a lot of people haven't read or learned the rules." Richard van der Blom also shares his top tips for creating the best engagement strategy for creators and executives alike.

https://www.linkedin.com/in/richardvanderblom/

In this episode, Richard speaks with Jared Karol, a long time friend and author of an upcoming book on Racism. Jared is self described as a Facilitator of Difficult Conversations and works as an Inclusive Leadership Coach aiding corporations in expanding and addressing diversity. 

Richard and Jared explore topics around diversity and inclusivity and the importance of seeing humanity in every person. Jared provides guidance around difficult conversations and in his book outlines 4 ways to approach confronting racism. 

https://www.linkedin.com/in/jaredkarol/

In this episode, Richard sits down with Hang Black, the VP of Revenue Enablement at Juniper Networks and author of recent book titled Embrace your Edge, focusing on inclusivity and accessibility. 

Like many of the high performing executives Richard’s sat down with over the years, Hang was tentative to take on the Digital Leadership approach. During their conversation, Hang uses her talent for storytelling to impactfully demonstrate how quickly embracing the online community can change the course of a career.

https://www.linkedin.com/in/hangwithhang/

In this episode, Richard speaks with Peter McKay, the current CEO of Snyk, a network security company currently experiencing tremendous growth.

 Peter and Richard talk about the experience Peter has had with this concept of being a digital leader, and how he’s leveraged it for the impressive success of his company and the strides he’s made with his own personal brand.

https://www.linkedin.com/in/pemckay/

In this first episode of season two, Richard sits down with Tom Mendoza, a current  Member of the Board of Directors at UiPath, Varonis and VAST Data. He’s also the Vice Chairman and former President at NetApp. 

Tom and Richard have been working together for years, and in this episode they tell the story of Tom’s hesitant transition to Digital-First Leadership as well as the Tom Mendoza goal setting strategies. In this episode, Tom and Richard share stories and drive home the idea that social media has a greater impact on leadership capabilities than ever before . 

https://www.linkedin.com/in/tommendoza/

In the final episode of the season Richard talks about the changes you can make in your approach to social media and the fantastic results you’ll see because of it.  Social can't be a side note. It can't be just a takeaway. It's what’s covered in the book coming out next month, Digital-First Leadership. And it's one of the things we covered deeply in our training, is how to figure out how to make Social Media work for you.

To leave you with one thing at the end of this season, what you should be focusing on, and that is the idea that you need to participate in the conversation.

As we move into the next season of the podcast, we will be introducing you to a whole slew of new guests. A lot of executives are going to come on board, and we're going to talk about how they've done it and the tools that they've used.

In today’s episode, Richard is joined by Karine Abbou, a content marketing consultant and a former lawyer and entrepreneur. She has years of experience in conceiving, launching, and implementing B2B content projects and marketing strategies. Karine is the founder of the French Content Marketing Academy, and the author of the book, Content Marketing, The American Methodology.

Richard and Karine discuss creating a powerful content marketing strategy by understanding the three phases to get customers, identifying your main content topic, and approaching content creation with help from AI. A major change is coming with AI. Are you ready? Listen in to learn different ways to start approaching AI for now and in the very near future.

In The Most Amazing Marketing Book Ever, Karine Abbou wrote Chapter 8: Creating a Powerful Content Marketing Strategy

Host: Richard Bliss

Guest: Karine Abbou

Purchase The Most Amazing Marketing Book Ever

Podcast Manager: Kimberly Smith

Richard sits down with Scott Pfeiffer, Strategist at Strategy Business Consulting, and co-host of the podcast Tech After 5. 

They discuss Scott’s Mastermind Networking group that is solo practitioners who are interested in building a tribe and in moving their solo practice business forward.

Understanding that networking groups flourish by bringing together people with similar interests and similar problems. A network of like minded individuals gives you the opportunity to find support. You bring problems to the group and they ask questions and try to help you figure out an answer to your problem. 

Scott goes into detail about how to build and nurture a network as a Digital-First Leader. 

https://www.linkedin.com/in/scottpfeiffer/

https://www.linkedin.com/company/19042927

https://www.linkedin.com/in/bliss/

https://www.facebook.com/groups/232255188420318

https://www.blisspointconsult.com

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In this episode, Richard drives home the idea that you need to stand up and begin to lead. 
However, now it’s all done through social media presence. Richard discusses the idea that the best way to begin building a tribe is to focus on giving before asking, focusing on what your tribe needs and what they need from you. It’s about “picking your platform”, you don’t need to be everywhere,  you need to be where your audience is. 
In short, you need to find your audience, get in front of them and then give them something of value. 

Richard sits down with Phil Yanov, Founder of Tech After Five, a technology networking event series. Phil is a natural when it comes to networking and has figured out this idea of building a tribe. In the interview he points out that there is a specific way you can grow your tribe, a way to digitally pivot with more effect than in-person events can bring. 

Phil Yanov is a technologist with personality. He’s a natural born connector and has built a career out of helping others understand how they can best leverage technology at work and at play.

He is a sought-after voice in matters of personal technology, information security, and personal networking

Thirty thousand people receive his weekly emails, and pre-covid, he held live events in Greenville, Columbia, Charleston & Charlotte every month. Attendance at the events averaged between 75 & 150 people.

Tech After Five has hosted over 500 live events and has mastered the shift to the online world, seemingly effortlessly.

https://www.linkedin.com/in/philyanov/

https://www.linkedin.com/company/19042927

https://www.linkedin.com/in/bliss/

https://www.facebook.com/groups/232255188420318

https://www.blisspointconsult.com

In this episode, Richard dives into personal branding and what that looks like in a Digital-First world. He reminds us that personal branding is the consistency of look, consistency of  professionalism, and an understanding of, “what do you choose to participate in?” posts, conversations, platforms. Personal branding is knowing what you have to say on social topics, leadership ideas and demonstrating leadership styles consistently. It has to do with YOU, the things that you value, things that you’re interested in. 

https://www.blisspointconsult.com
Go to the website for your free Personal Branding Checklist

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https://www.linkedin.com/in/bliss/
https://www.linkedin.com/company/blisspoint-consulting/

This episode’s guest is Gail Mercer-MacKay, founder and president of Mercer-MacKay solutions, a digital storytelling company. Gail is an advocate for the digital executive social voice and has been a thought leader on the concept of Digital First Leadership since 2007. Richard and Gail discuss the idea of “controlling your own narrative”. During the conversation, they talk about Imposter Syndrome and other struggles Leaders can run into when adapting to the Digital-First world. Gail gives her advice on how to navigate those potential pitfalls.

https://www.linkedin.com/in/gailmm/

https://www.linkedin.com/company/19042927/

https://www.facebook.com/groups/232255188420318

https://www.linkedin.com/in/bliss/

https://www.blisspointconsult.com/podcasts/

In this episode Richard talks about leadership style and drives home the idea that Digital-First Leadership is a different way of leading. He encourages you to find ways to reach out and connect with your potential customers, prospects using online digital tools PROACTIVELY instead of REACTIVELY. 

Richard suggests repurposing the time previously spent focusing on team lunches and other leadership tactics to time leading online, saying “This is where you need to invest your time and energy.”

As always, think Digital-First, understand the particular struggles of adjusting to WFH for the people you’re leading.

Now is the time, more than ever to lead with compassion. Find ways to interact that shows that you, as the leader, see, understand and value your employees, customers and partners. 

Keep the conversation going in our Digital First Leadership Facebook group where you can find more tips on how to adapt to Digital First.

https://www.facebook.com/groups/232255188420318
https://www.blisspointconsult.com
https://www.linkedin.com/in/bliss/
https://www.linkedin.com/company/blisspoint-consulting/

In this episode, Richard sits down with Gunnar Habitz, a Social Selling Advocate at Hootsuite, his job mainly focuses on the advancement of social media as the highest performing customer engagement channel. 

Gunnar is passionate about leadership and he’s been able to clearly identify the gap that executive and middle leaders have when it comes to social media. 

Gunnar provides us with his 4-step approach to building a social media presence.

https://www.linkedin.com/in/gunnarhabitz/
https://www.linkedin.com/company/blisspoint-consulting/
https://www.facebook.com/groups/232255188420318
https://www.linkedin.com/in/bliss/
https://www.blisspointconsult.com

In this season, Richard will be speaking about the importance of adaptability and how this skill is necessary for your success in Digital-First Leadership. He will be explaining why leaders like you need to begin mastering the tools of the digital world, or risk getting left behind. 

Digital-First Leadership is a different way of thinking and this is where the ability to adapt to the changes happening with the online space is so important.

This show will help you start positioning yourself as a leader who learns and adapts to master the tools needed to be successful today. 

Digital-First Leaders know that they will never know it all, and the faster you can get over your ego the faster you’ll be able to make a more direct impact to your team, your brand and your bottom line. 

Download a copy of our Digital First Leadership audit, a checklist to make sure you are properly adopting and implementing digital tools that are important for leadership.

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Digital-First Leadership, hosted by Richard Bliss, a former Marketing Executive, author of the business book, Digital-First Leadership and founder of BlissPoint Consulting, is for leaders who leverage and build their expertise on digital platforms.

Each episode gives you the tools to set your business up for success online. Richard, and his guests, share ways to develop massive global reach and impact by maximizing the power of the internet to increase your business revenue.

Richard Bliss LinkedIn Profile

BlissPoint Consulting Website

This crossover episode brings together two powerhouse podcasts. Join our hosts Richard Bliss from “Digital-First Leadership” and Lia Bliss from “Master Your Bliss Life” as they unravel game-changing concepts that will redefine how you present yourself personally and professionally.

Ever wondered why some LinkedIn profiles grab your attention while others fade into the background? Richard and Lia discuss the importance of crafting a compelling 'About' section that resonates with your values, because here’s a mind-blowing revelation: it's not just about the jobs you've had, but the values that drive you. Learn how to create a lasting impact on how you present yourself to the professional world, and gain insights on the crucial hiring process for cultural fit and cultivating intentional growth within your team.

Richard shares a weekly LinkedIn tip through text message. Sign up by texting the hashtag LinkedIn to 415-534-9722. OR sign up for his weekly LinkedIn tip by texting the hashtag #LinkedIn to 415-534-9722. Stay updated on the latest changes and make the most out of your LinkedIn presence.


Hosts: Richard Bliss and  Lia Bliss

Richard on LinkedIn
Lia on LinkedIn and Instagram

Richard’s Books: Digital-First Leadership And The Most Amazing Marketing Book Ever

Podcast Manager: Kimberly Smith

In this episode, Richard is joined by Sandee Rodriguez, a promotional marketing consultant and the owner of D and S Designs. She's also the founder and business advisor of Sandee Solves and leads the CEO Council's high-level masterminds for successful women founders. Listen in as they cover promotional marketing and uncover strategies to elevate your branding efforts. In the world of promotional products, it's not just about offering the lowest price. It’s about delivering effective products that yield results and provide value. Take advantage of this valuable conversation.

Richard shares a weekly LinkedIn tip through text message. Sign up by texting the hashtag LinkedIn to 415-534-9722. OR sign up for his weekly LinkedIn tip by texting the hashtag #LinkedIn to 415-534-9722. Stay updated on the latest changes and make the most out of your LinkedIn presence.

In The Most Amazing Marketing Book Ever, Sandee Rodriguez wrote Chapter 25: How to Make Promotional Products Sing
Purchase The Most Amazing Marketing Book Ever

Host: Richard Bliss

Guest: Sandee Rodriguez on LinkedIn and her websites D and S Designs and Sandee Solves

Podcast Manager: Kimberly Smith

On this episode, Richard is joined by Lisa Apolinski, co-author of The Most Amazing Marketing Book Ever, along with Richard and over 30 other experts in marketing. Lisa shares her insights on the importance of customer experience in the digital world, emphasizing the need to make customer experiences personal and build trust through human connection. They discuss the risks of underestimating the power of micro-influencers and the impact of corporate culture on brand messaging. Tune in to this inspiring episode of Digital-First Leadership with Lisa Apolinski.

Richard shares a weekly LinkedIn tip through text message. Sign up by texting the hashtag LinkedIn to 415-534-9722. OR sign up for his weekly LinkedIn tip by texting the hashtag #LinkedIn to 415-534-9722. Stay updated on the latest changes and make the most out of your LinkedIn presence.

Lisa Apolinski wrote Chapter 6: Moving Customer Experience to the Digital Front in The Most Amazing Marketing Book Ever

Host: Richard Bliss

Guest: Lisa Apolinski

- Lisa's website at www.threedogwrite.com for additional resources.

Purchase The Most Amazing Marketing Book Ever

Podcast Manager: Kimberly Smith

In this episode, Richard sits down with guest Ian Anderson Gray, who collaborated with over 30 experts to write The Most Amazing Marketing Book Ever. If you're a beginner in live streaming, this episode is a must-listen. Ian's most basic advice is to keep it simple and start without waiting for fancy equipment. Join the conversation as they tackle the importance of authenticity, overcoming nervousness, and avoiding comparison traps. Gain expert advice on technology, equipment, engaging your audience, and using live video as a content creation tool. Dive into Ian's journey as an author and uncover the secrets to authentic on-camera presence. Discover the art of connecting in the digital age and tap into Ian's live video marketing expertise. With practical tips and valuable insights, this episode is essential for digital-first leaders navigating the world of live video.

In The Most Amazing Marketing Book Ever, Ian Anderson Gray wrote Chapter 12:The Extraordinary Power of Live Streaming

Host: Richard Bliss

Guest: Ian Anderson Gray and his website IAG.me

Purchase The Most Amazing Marketing Book Ever

Podcast Manager: Kimberly Smith

In this episode, Richard Bliss is joined by Katelyn Richards, founder of Crafted Careers. Katelyn’s focus and expertise are in employee retention, advocacy, and talent acquisition using the LinkedIn platform. Companies that have succeeded on LinkedIn have utilized LinkedIn’s untapped potential as a platform for turning employees into brand advocates. Richard and Katelyn’s discussion includes finding and placing candidates, highlighting traditional job ad limitations, and LinkedIn's power to engage with potential hires. Uncover the true essence of LinkedIn as a social platform where authenticity prevails and information can be easily verified. Gain valuable insights on employer branding, relationship building, and expanding your audience through meaningful conversations and comments. Avoid common LinkedIn pitfalls, such as immediately pitching products or services without establishing a connection. Discover why empowering employees on LinkedIn leads to higher retention rates and attracts top talent. This episode is a must-listen for professionals seeking growth and success. 

Host: Richard Bliss

Guest: Katelyn Richards

Podcast Manager: Kimberly Smith