Explore every episode of the podcast Digital Cheesecake: Marketing and Growth Podcast

Co-Founder Kareem Raslan built BrainGain from a parents' garage to 100,000 customers.

On this episode of Digital Cheesecake, he unpacks the unit economics and supply chain decisions behind scaling a DTC fitness brand, the career pivot that got him there, and where international brands are getting paid media badly wrong.
If you're DTC, a Fitness Fan or looking to start something of your own, this one is for you!

🎙️Episode now live on

YouTube: https://youtu.be/3NCozFnv1FY

Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-marketing-and-growth-podcast/id1780522616

#DTC #fitnessbrand #fitnesslifestyle #Braingain #Marketingpodcast #Founderspodcast

In this weeks episode of Digital Cheesecake: The Growth Department, Ellie and Jane bring together digital marketing and luxury events expertise for a no-nonsense breakdown of what brands are still getting wrong with in-person events in 2026.
From briefing agencies properly and managing scope creep, to understanding what community-driven events actually look like.

This episode covers the conversations most agencies won't have with you.

Topics covered:
- What brands should actually be offering to drive attendance
- How to brief an event agency (without budget disasters)
- Budget transparency and why scope creep spirals
- The smoke and mirrors problem in experiential marketing
- Why boutique and nimble teams are winning
- Content creation as a non-negotiable budget line
- How to execute events at scale across multiple locations
Honest, practical and really relevant
🎧 Subscribe to Digital Cheesecake on Spotify and Apple Podcasts
#events #hostingevents #PR #Marketing #marketingagency #digitalmarketing #activations

This week on Digital Cheesecake, Ellie and Jane get into the unglamorous reality of running a business while raising small children.

From going back to work one week after giving birth, to juggling work time and toddler time and selling a business on an ultimatum, this episode covers it all.

Plus: outsourcing everything you can, running the house like a business, and what it actually means to have no financial backup when maternity leave isn't an option.

Raw, real and very relatable.

🎙️Stream now on:

YouTube: https://youtu.be/Pd8DzruLaA8

Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-marketing-and-growth-podcast/id1780522616

#marketing #raisingtoddlers #mumsinmarketing #mumsinbusiness #motherhood #digitalcheesecake #marketingpodcast #podcast

Jamie Irving is SVP of Digital at Pentland Brands, home to Speedo, Canterbury, Kickers, Endura, Mitre and more. Previously Digital Director at Boden.

This episode gets into the commercial reality behind digital marketing at scale. Jamie talks through what it really meant to go from 80 agency clients to a single brand, then to a portfolio of eight.

He shares the tech investments that genuinely moved the dial at Pentland (including a CDP and ESP onboarded across seven brands in eight months), why he thinks insight teams are the most underrated function in any business, and where he's placing his bets on AI search, AEO, GEO, and Reddit.

He also gets into measurement vs. "pretty marketing," why word of mouth is built on product story not brand story, and what junior marketers should be prioritising right now to protect their careers.
Topics covered:
Agency to brand side: the commercial shift
Going from one brand to a multi-brand portfolio
The CDP and influencer platform investments that moved the dial
Insight teams: the most underrated function in marketing
AEO, GEO, Reddit and the AI search arms race
Pretty marketing vs. measurement — where brands come unstuck
Word of mouth: why it's a product story, not a brand story
What junior and mid-level marketers should be doing right now

🎙️Stream now on;

Youtube

Apple:

#marketingpodcast #digitalmarketing #marketingleader #digitalcheesecake

Peter Dudley joins Digital Cheesecake to discuss the launch of Seek, a platform designed to simplify how businesses find office space by connecting them directly with landlords.
After spending 15 years in commercial real estate, Peter saw an opportunity to modernise an industry he believes has been slow to evolve.
In this episode we discuss:
• The inspiration behind Seek
• Why office space is making a strong comeback
• The changing demands of modern workplaces
• Building a startup without a technical background
• Entrepreneurship, risk-taking and backing yourself
Whether you're a founder, business owner, property professional or aspiring entrepreneur, this episode is packed with practical insights and startup lessons.

Paul Canavan joins the Digital Cheesecake hosts at our Live Podcast Event to unpack the biggest challenges facing ecommerce brands today.

From rising acquisition costs and customer retention to, Wickes 15 minute fulfilment and the impact of AI on search.

This episode explores what separates growing brands from those standing still.

If you're responsible for ecommerce, digital growth or customer experience, this episode is packed with practical insights.

#loyalty #fulfillment #podcast #ecommerce #ecommercepodcast #marketingpodcast #marketing

Jack and Sarah break down the biggest recruitment lessons they’ve learned from 15 years working across marketing and digital hiring.

In this episode they discuss:

• What separates great employees from average ones• Signs of a high-potential candidate• Whether references still matter• Bad hire vs no hire• Why some interview questions feel outdated• Office working vs remote working in 2026• Small details that instantly stand out in interviews

A practical and honest conversation for candidates, hiring managers, and digital leaders.

🎙️Stream now on:

#hiring #jobsearch #recruiters #businesspodcast #business #careers #careerpodcast #careermotivation

Megan Jones is the co-founder of ByBabes, the beauty brand behind the viral lash serum that’s sold over 100k units on TikTok Shop.

In this episode, we unpack how ByBabes scaled from an idea into a best-selling ecommerce brand using TikTok Shop as a major growth driver.

If you need some mid-week motivation, or want to branch on to Tiktok Shop, this is one you want to watch!

🎧 Listen on Spotify, Apple Podcasts & YouTube.

#TikTokShop #Ecommerce #MarketingPodcast #FounderStory #GrowthMarketing #ByBabes #LashSerum

AI search is changing how customers discover brands but maybe not in the way most people think...

In this live bonus episode of Digital Cheesecake, we sit down with Garret Cunningham, VP of Global CX at Columbus, to discuss the rise of LLM-driven product discovery, “zero-click” shopping journeys, and what brands need to do to stay visible as customer behaviour evolves.

From ChatGPT recommendations to AI-powered buying decisions, this episode explores how ecommerce brands can adapt without losing sight of the fundamentals.

We cover:

• Why LLM traffic numbers can be misleading
• The rise of the “zero-click economy”
• How customers are using AI for product discovery
• Why discoverability now happens before the click
• The importance of reviews, authority and brand trust
• How AI evaluates ecommerce brands
• Why metadata and structured content matter again
• The relationship between customer experience and AI visibility
• What brands should be testing right now

If you work in ecommerce, SEO, paid search, retail or digital growth, this is a conversation worth listening to.

How AI is quietly changing ecommerce discovery 👀

Find out more about Columbus Global here: https://www.columbusglobal.com/

#AI #SEO #AISearch #ConsumerBehaviour #CustomerJourney #LLM #LargeLanguageModel #Chatbots #CRM #Customerexperience

In this episode, we turn the mics on Jack and Sarah, the founders behind Blu Digital. We skip the small talk and dive straight into the operational frameworks and strategic pivots that have allowed Blu to thrive for 15 years.
If you are interested in the reality of career growth at the executive level, this conversation is a blueprint for long-term business building.
In this episode:
• Dividing the founder role: Strategy vs. Operations.
• How to stay objective when the stakes are personal.
• The evolution of the digital talent market from 2010 to 2026.
• Lessons in scaling: When to hire, when to pivot, and when to hold.
Timestamps:
00:00 Intro – The origin of Blu Digital
06:15 Splitting Founder roles for scale
13:40 Navigating high-level strategic disagreements
22:10 15 years of digital market evolution
30:50 The reality of building a "legacy" brand
38:00 Advice for long-term co-founders

Most ecommerce businesses think they’re ready to scale...

In this BONUS episode from our Live Podcast Event:

'Preparing For a New Wave of Ecommerce Growth'

Steve Webster, Former Ecommerce Director from Barbour, unpacks how growth often exposes the operational cracks already sitting underneath the business.

We discuss why so many businesses obsess over ROAS and top-line performance while ignoring the boring “unsexy stuff” that actually sustains long-term growth.

Steve also shares lessons from working with heritage retail brands like Barbour, including how operational discipline, customer service intelligence and leadership alignment can completely reshape scalability.

If you're in Ecommerce and want to scale sustainably, this one's worth your time!

#ecommerce #growth #podcast #marketingpodcast

In this BONUS audio-only episode from our Live Podcast event, Ellie sits down with industry experts to unpack how ecommerce brands should really be approaching performance marketing in 2026.
Topics include:
This episode covers:
→ AI in ecommerce
→ Performance marketing strategy
→ Creative testing
→ LLMs & AI search
→ Attribution & GA4
→ Paid social & paid search
→ CAC, LTV & ROAS
→ Content-led growth

Use these Marketing tools:Fiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7

What does it actually take to build a marketplace from scratch?

In this episode, we’re joined by Harriet Noy, Founder of Hazaar, a student marketplace connecting brands with Gen Z audiences to sell excess stock through exclusive drops.

From early-stage struggles with supply to a full pivot into a B2B model, Harriet shares how staying scrappy and not perfect helped unlock growth.

We cover:
The pivot that changed everything
Scrappy marketing tactics that actually worked
How to onboard brands without heavy integrations
Building a team the right way
Why too much advice can slow you down
Timestamps:
00:00 – Intro
02:10 – The idea behind Hazaar
06:45 – Early challenges & proving the model
12:30 – The pivot to B2B
18:20 – Scrappy marketing tactics
25:10 – Working with brands & onboarding
31:40 – Hiring & building a team
38:00 – Mentorship & decision-making
44:20 – Lessons & what they’d do differently

Everyone sees the household names. But how do you stay at the top?
In this episode of Digital Cheesecake, we sit down with Helen Cutmore (Bacardi, ex-M&S) to unpack the real world of global Marketing Leadership.
From retail giants to spirits powerhouses, Helen shares the strategic moves that turn a product into a cultural icon. We cover:
• The "secret sauce" global brands have that startups miss
• Why performance marketing is quietly overshadowing brand building
• What separates a good marketer from a great one in 2026
• Key focus areas for marketing leaders this year
Timestamps:
00:00 Intro
02:15 Realising the brand marketing niche
07:40 What turns a product into a brand people love?
13:10 The "Global Brand" advantage startups ignore
21:20 Brand vs. Performance: The ultimate debate
29:45 Good vs. Great: The skill that changes everything
36:20 Advice for future CMOs
🎧 Listen on Spotify: [link]
🍏 Apple Podcasts: [link]

Most people see the brand now. But how did it actually start?

In this episode, we sit down with Molly Goddard from Desmond & Dempsey to unpack the real journey behind building a luxury loungewear brand.

From failing uni to launching a business, Molly shares what those early months actually looked like and how they turned uncertainty into momentum.

We cover:

• The reality of starting from scratch

• When the brand started to click

• Building a distinctive brand world around slow living

• The move from online to in-store

• Lessons learned the hard way

• What’s next for the brand

Timestamps:

00:00 Intro

02:15 The origin story

08:40 Early struggles

15:10 First big breakthrough

22:30 Building the brand world

30:45 Hiring & team growth

38:20 Lessons learned

45:00 Future opportunities

#MarketingPodcast #BrandBuilding #D2C #FounderStory #Ecommerce

What does it take to go from CMO to founder?

In this episode, Andrew Higgins shares the journey behind building Parsnipp — from the initial idea through to launching in one of the most exciting areas of marketing today.

We explore how AI search is evolving, what it means for brands, and why this shift presents a huge opportunity for marketers willing to adapt early.

Learn more about Parsnipp here: https://parsnipp.com/

In this episode:

The journey from CMO to founder

The story behind Parsnipp (and its name)

What GEO is and why it matters

How AI search is changing marketing

The evolution of SEO

Lessons from building in a new space

What marketers should focus on in 2026

🎧 Listen now:

Youtube:

Apple:

Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi

Quillbot: https://try.quillbot.com/4hew88esymv8

Trainual: https://start.trainual.com/aecgw0yogmw7

#founder #cmo #marketingpodcast #marketing #AISearch #AI #GEO #SEO

Most businesses don’t have a marketing problem.

They have an agency selection problem.

We’ve seen it too many times: brands overpaying, underwhelmed when they can't align, and stuck in partnerships that never deliver.

In this episode, we unpack what actually makes a great agency relationship work:

• Transparency in pricing and expectations (Jack)

• Strong communication and knowing when to go in-house (Ellie)

• Culture, case studies, and team health (Sarah)

We also flip the lens, what agencies themselves need to fix if they want to survive in 2026.

Because the best results don’t come from hiring the biggest name… they come from hiring the right fit.

🎧 Listen here:

#marketingleadership #digitalmarketing #agencygrowth #marketingstrategy #careerdevelopment

Burnout nearly ended Mike Mudie’s corporate career but it also sparked a completely new path.

In this episode of Digital Cheesecake, we talk about how stepping away from corporate life led Mike to launch Authentic Brew and rethink how work, energy and wellbeing should fit together.

Timestamps:

00:00 – Introduction

02:15 – Early signs of burnout 06:40 – The moment everything changed

11:20 – Life after corporate marketing

16:05 – Starting Authentic Brew 21:30 – Managing energy as a founder

25:10 – Advice for marketers in high-pressure roles

Follow Digital Cheesecake for more conversations with marketing leaders and founders.

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In this episode of Digital Cheesecake, we’re joined by Wizz Selvey, founder of Valerie, to talk about navigating perimenopause while leading, building, and performing in demanding marketing careers.

A hot topic as we come down from International Women's Day.

Women are often expected to manage symptoms quietly while continuing to perform at the same level professionally but Wizz is challenging that silence.

We explore the stigma surrounding menopause at work, what conversations are still missing, and how leadership evolves when your health and priorities shift.

Topics covered in this episode include:

• The moment Wizz decided to start Valerie

• Why menopause is still rarely discussed in the workplace

• Performing at work while managing symptoms

• What people don’t talk about enough with perimenopause

• Building a brand in the women’s health space

• How leadership evolves over time

If you’re interested in marketing leadership, career longevity, and the realities women face in the workplace, this is an important conversation.

#menopause #womenshealth #IWD #IWD2026 #internationalwomensday #perimenopause

Ellie is weeks away from giving birthm and simultaneously trying to hand over her entire business.

In this weeks episode of Digital Cheesecake, we talk a topic close to our hearts, a raw and honest episode from Ellie on preparing for maternity as a marketing director.

We discuss:

-Handing your business over

-Finding that unicorn hire

-Maternity Leave Guilt

and much more

Is there ever a “right” time to have a baby as a founder?

Or do you just jump and adapt?

🎧 Stream this episode now on:

YouTube: https://youtu.be/qrAJCYdC7Ao

Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-marketing-and-growth-podcast/id1780522616

Every Founder comes to this decision...

In this weeks episode of Digital Cheesecake, we talk:

When should you bootstrap and when does investment actually make sense? The real trade-offs between funding and freedom.

“If you’re going to invest that money, just don’t expect to see it"

🎧Stream this episode now on:

What’s actually happening in marketing right now?

In this episode of Digital Cheesecake, Sarah, Ellie & Jack break down the real trends shaping 2026:

Budgets are shrinking.

Digital costs are rising.

And AI is integrated into almost every platform.

#marketing #marketingtrends #marketingideas #marketing #digitalmarketing

In this episode of Digital Cheesecake, we unpack the reality of marketing recruitment in 2026.

From the return of senior roles (with a twist), to salary compression, longer hiring cycles, and the growing demand for hands-on leaders, this conversation is a must-watch for marketers and founders alike.

We cover:

Why £150k+ roles are still rare

Mid-level roles becoming hyper-competitive

Why CMOs are already job-hunting

The rise of FTCs and contract work

Global hiring trends (UK vs US vs APAC)

Why grit and adaptability now matter more than titles ⏱️

🎧Stream this episode now:

YouTube: https://youtu.be/t9KHHw3bvRk

Spotify: https://podcasts.apple.com/us/podcast/digital-cheesecake-marketing-and-growth-podcast/id1780522616

#marketingpodcast #marketingjobs #marketingcareers #gettingajob #hiring #careers #levelup

The move from Marketing Director to Founder is becoming more common but the reasons behind it aren’t always obvious.

In this episode, we break down the reality of leaving a senior marketing role to start your own business, including:

• Why some marketers feel pushed rather than pulled

• The difference between freedom and full ownership

• What the first year actually looks like

• How to know if starting a business is right for you

This isn’t a motivational episode , it’s an honest look at the trade-offs senior marketers need to consider before making the jump.;

🎙️Stream episode now on our other platforms:

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Quillbot: https://try.quillbot.com/4hew88esymv8

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What does it take to drive growth as a CMO in fashion?

John Sadeghipoor, former CMO of Lulu Guinness, joins Digital Cheesecake to share real-world lessons from senior marketing leadership roles across fashion, beauty and consumer brands.

🔥 In this episode, we cover:

• The strategies that actually scale fashion brands

• How to build and structure high-performing marketing teams

• In-house vs agency models, what works and when

• Leadership roadblocks CMOs face

• What’s next for content, creative and AI

Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi

Quillbot: https://try.quillbot.com/4hew88esymv8

Trainual: https://start.trainual.com/aecgw0yogmw7

What does it take to lead marketing for a global brand operating across 70+ markets?

In this episode of Digital Cheesecake, Nikos Bartzoulianos, Group CMO at Electrolux (2024-2025) , joins the team to share lessons from senior leadership roles.

🔥 In this episode, we cover:

• Scaling brands across global markets

• Turning functional brands into lifestyle brands

• Leadership challenges at enterprise scale

• Preparing for the CMO role ...what really matters

Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi

Quillbot: https://try.quillbot.com/4hew88esymv8

Trainual: https://start.trainual.com/aecgw0yogmw7

What really prepares you for the CMO role....beyond the title?

We're back and with one of your favourites...

In Part 2 of How To Become a CMO, Jack, Ellie & Sarah break down the career paths, skills and leadership mindset required to step into senior marketing leadership with confidence.

🔥 In this episode, we cover:

• When to stay vs move roles to become CMO-ready

• How portfolio experience impacts senior progression

• Education vs real-world experience

• Why financial fluency is non-negotiable

• Leadership habits that sustain long-term growth

🎧Stream this episode now on:

YouTube:

Apple:

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Quillbot: https://try.quillbot.com/4hew88esymv8

Trainual: https://start.trainual.com/aecgw0yogmw7

This week we sat down with Ntola Obazee and explored how to scale heritage brands globally, modernise marketing strategies without losing brand identity, and deliver top-notch customer experiences.

🎧Stream now:

Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616

YouTube: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616

Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi

Quillbot: https://try.quillbot.com/4hew88esymv8

Trainual: https://start.trainual.com/aecgw0yogmw7

In this episode of Digital Cheesecake, we sit down with Alex Haberlin, Co-Founder of No Normal, the brand behind “coffee in a tube.”

We unpack how the idea started, how they tested real demand, what scaling actually looked like behind the scenes, and the toughest challenges along the way.

#startup #businessstartup #career #jobhacks #startingabsuiness #nonormalcoffee

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In this episode from our Live Event, we sat down with Karl Wederell from R.M Williams as he unpacks scaling a heritage brand without losing the soul.

A great listen for anyone in Retail✨

Stream this episode now:

Apple:

Luxury Growth Meets Retention Strategy

In this live event, Doris Child and Hannah Spicer break down how luxury brands can grow fast without losing their premium edge and how to keep customers coming back for more.

Key Topics:

Growing luxury brands without feeling “too available”

Balancing heritage with modernity

Building long-term value beyond one-off campaigns

Personalisation vs automation , what’s working in 2025

The future of CRM and retention in fashion

Use these Marketing tools:

Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi

Quillbot: https://try.quillbot.com/4hew88esymv8

Trainual: https://start.trainual.com/aecgw0yogmw7

#marketing #marketingpodcast #digitalmarketing #luxury #luxurybrands #CEO #CMO #CRM

Creating smarter content that delivers results, without overspending. In this episode, Jack, Sarah, and Ellie unpack:

• The smartest ways to budget creative content

• How to balance risk, creativity, and ROI

• When to outsource vs go in-house

For marketers, founders, and anyone tired of overspending

Use these Marketing tools:

Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi

Quillbot: https://try.quillbot.com/4hew88esymv8

Trainual: https://start.trainual.com/aecgw0yogmw7

Our first Live Event Episode is here..

Rob Worthington Ex Anthropologie & Garret Cunningham with Columbus, build your Black Friday Toolkit, live on air.

It’s time to rethink the biggest sales moment of the year. Garrett Cunningham & Rob Worthington break down how to make Black Friday profitable without leaning on endless discounts.

🎧Stream this episode exclusively on Spotify & Apple

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Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi

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Trainual: https://start.trainual.com/aecgw0yogmw7

#DigitalCheesecake #Marketingpodcast

Matt Hunt shares his journey from Dragons’ Den to a 7-figure global business.

Learn how he scaled multiple brands, sparked a rebrand, and built teams that thrive internationally. Listen now:

Spotify:

Apple:

YouTube:

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#MarketingPodcast #DigitalMarketing #GrowthMarketing #Entrepreneurship #ProteinBalls #DigitalCheesecake

Jeremy and Gary share the journey of creating The Diamond Store and scaling it to £5M.

Learn about powerful marketing strategies, industry shifts, and much more!

🎧Listen now:

Spotify:

YouTube:

Apple:

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Candidates keep getting rejected, but it’s not always for the reasons you think.

In this episode, Jack, Sarah & Ellie uncover the hidden factors behind job rejection and the simple mindset shifts that make hiring managers say yes.

Topics covered:

• Most common rejection reasons

• Experience vs. confidence

• Overqualification & culture fit

• The power of personal branding

🎧 Listen now:

YouTube: https://youtu.be/CuLWprx_zgU

Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616

Use these Marketing tools:

Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi

Quillbot: https://try.quillbot.com/4hew88esymv8

Trainual: https://start.trainual.com/aecgw0yogmw7

#marketingpodcast #digitalcheesecake #howtogetajob #interviewhacks #jobinterview #jobsearch #recruitment

What’s really working in marketing heading into 2026?

In this episode, Jack, Sarah and Ellie break down the campaigns, hacks and plays driving results right now and what’s not worth your time.

🎧 Listen now:

YouTube: https://youtu.be/B-OjSOgdOmM

Apple: https://shorturl.at/wIJ0U

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Digital Cheesecake is powered by Blu Digital and Kinsman & Co

#marketinghacks #marketing #marketingpodcast #digitalcheesecake #marketingbudget #marketingconversions

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In this episode, Jack , Ellie and Sarah dive into the never-ending debate of...

Is AI replacing marketers or making them stronger?

Straight from the Marketing AND Recruitment CEO'S.. You won't want to skip this one.

🎧Stream now:

YouTube: https://youtu.be/NzL4si4Z7L0

Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616

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Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi

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Trainual: https://start.trainual.com/aecgw0yogmw7

#marketing #podcast #marketingpodcast #AIAgents #digitalmarketing #AItools

Ellie, Sarah & Jack reveal what really drives TikTok conversions.

They cover misconceptions, algorithm vs paid ads, strategy hacks, and the future of paid media.

🎧Listen now:

Spotify:

Apple:

YouTube:

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#MarketingPodcast #DigitalMarketing #MarketingStrategy #tiktok #ContentStrategy #CareerGrowth #digitalcheesecake

From AI-led campaigns to TikTok-first strategies, Jack, Sarah & Ellie debate the hottest marketing trends of 2025 and whether they’re worth the hype

🎧 Listen now:

YouTube: https://www.youtube.com/@DigitalCheesecake

Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616

🍰Follow us so you don't miss a crumb

#digitalcheesecake #marketingpodcast #marketingtrends #marketingexperts #ai

Learn how Tessa, founder of All Dressed Up, scaled the UK’s first natural dressing brand into major retailers with no marketing budget.

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Trainual: https://start.trainual.com/aecgw0yogmw7

On this bonus episode, Jack & Ellie decode CAC, CPA, and ROAS, the three metrics every marketer needs to master.

🎧 Listen now:

Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616

Use these Marketing tools:

Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi

Quillbot: https://try.quillbot.com/4hew88esymv8

Trainual: https://start.trainual.com/aecgw0yogmw7

The career questions you’ve been dying to ask ,Answered by a Recruitment CEO who’s seen it all. From cover letters to culture fit, no topic is off-limits.

🎧Listen now on:

YouTube: https://www.youtube.com/@DigitalCheesecake

Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616

Use these Marketing tools:

Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi

Quillbot: https://try.quillbot.com/4hew88esymv8

Trainual: https://start.trainual.com/aecgw0yogmw7

Don’t waste your ad budget!

Ellie and Jack explain the latest paid media strategies for luxury and e-commerce brands: merging organic with paid,

In this bonus episode they covered:

-PPC vs paid social budgets

-TikTok testing

-Pinterest campaigns,

-Reddit, Performance Max,

-UGC content creation, and

-Scaling campaigns efficiently.

Use these Marketing tools:

Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi

Quillbot: https://try.quillbot.com/4hew88esymv8

Trainual: https://start.trainual.com/aecgw0yogmw7

Want recruiters chasing you instead of the other way around?

Jack & Sarah break down the do’s and don’ts that get you noticed, fast. Secure your dream Marketing Role

Use these Marketing tools:

Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi

Quillbot: https://try.quillbot.com/4hew88esymv8

Trainual: https://start.trainual.com/aecgw0yogmw7

How did Zara turn her passion as a private chef into Ooji, now on major retail shelves? All with zero marketing budget and starting from the ground up. We talk manufacturing, confidence, and breaking into the industry.

Find us on:

Youtube: https://www.youtube.com/@DigitalCheesecake

Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616

Use these Marketing tools:

Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi

Quillbot: https://try.quillbot.com/4hew88esymv8

Trainual: https://start.trainual.com/aecgw0yogmw7

From 7 figures in 18 months…to telling 500 investors it was over.

Kris from Liquidation Store shares his journey from rapid scaling to closing doors and what resilience really looks like.

Our hosts dig into burnout, investor conversations, marketing budgets and coming back from failure.

Find us on:

YouTube: https://youtu.be/bm2DHzrEUx8

Use these Marketing tools to improve efficiency:

Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi

Quillbot: https://try.quillbot.com/4hew88esymv8

Trainual: https://start.trainual.com/aecgw0yogmw7

CVs. High pressure. Fast decisions.

In this episode, Jack, Ellie & Sarah talk hiring from the inside:

• ​ What’s changed in 2025
• ​ The red flags they see constantly
• ​ How to make your CV stand out
• ​ How to network properly in this market

Listen now:

YouTube: https://youtu.be/G77RsO3qUQg

Apple: https://podcasts.apple.com/us/podcast/can-you-get-hired-in-2-months-marketing-podcast/id1780522616?i=1000721624144

How do you market a challenger brand in FMCG without budget?

Fliss, founder of Wild Thingz, shares how she built a healthier sweets brand for kids, landed in major retail and built a team of marketing mums who move fast.

🔥 You’ll learn:

• ​ How she got listed on Ocado
• ​ Why being a lean team is their superpower
• ​ The mindset shift that made retail work

Get 10% off your next order with WildThingz using code : DIGICHEESE10 at Amazon checkout today!

She’s led marketing teams in one of the toughest industries. Finance.

Geneva shares what it takes to thrive as a female CMO in finance. From imposter syndrome to stress culture, inclusion to AI, this episode covers it all.

🔥 You’ll learn:

• The marketing myth she wants to kill

• What it’s like being the only woman in the room

• Her take on success, burnout and boundaries

• Redesigning work for real life

🎧 Listen:

Spotify: https://shorturl.at/sQLSi

Apple: https://shorturl.at/kVPv