Explore every episode of the podcast Dig In
| Title | Pub. Date | Duration | |
|---|---|---|---|
| 108. How social media is more than just a tool for brand-building | 13 Nov 2024 | 00:31:21 | |
In this week's episode host Jess Gaedeke speaks with Christina Le, Head of Marketing, at Plot, the super cool new software company solely for social media managers. They discuss the value of social media as a strategic marketing tool, how community-led growth can amplify your product launch, and the challenges of B2B social media marketing. | |||
| 107. Dig (In)spiration: How accessibility is driving change in the market research industry | 06 Nov 2024 | 00:04:24 | |
In this week’s episode of Dig (In)spiration, Jess reflects on her conversation with Claire Ferrari of Verizon to explore the industry’s journey toward more inclusive and accessible research practices, why accessibility matters, not only for brand resonance but also for meaningful consumer connections, and how Verizon's Accessibility Consortium is driving change across the industry. | |||
| 101. How Johnsonville’s marketing strategy lead from sausages to social change | 25 Apr 2024 | 00:25:25 | |
On this week’s episode of the podcast, host Jess Gaedeke is speaking with Karen Kraft, Associate Director of Consumer Insights & Analytics at Johnsonville. They discuss Johnsonville’s new Keep It Juicy campaign, how marketing campaigns can be used to promote more than just products, and women’s experiences in a traditionally male-dominated industry. | |||
| 11. John + Nick @ Civil Pours on How to Create a RTD Cocktail Category | 20 Jul 2021 | 00:33:36 | |
In this week's episode of Dig In, John Williamson and Nick Kennedy talk to Ian about how they're taking the concept behind iconic cocktail bar Civil Liberties and creating a brand new ready-to-drink (RTD) cocktail category. Tune in to hear these two entrepreneurs discuss the importance of trust and chemistry when founding a business, the unique approach they're bringing to branding and packaging for Civil Pours, and how research is helping them raise capital. | |||
| 10. Rachel @ Inkblot on the Mental Health Pandemic | 13 Jul 2021 | 00:45:21 | |
In this week's Episode of Dig In, Upsiide's President Ian Ash chats with Inkblot's VP of Clinical Services Rachel Toledano about how the pandemic has impacted Canadians' mental health. They touch on stigma associated with vaccinations, the impact of being consistently anxious for a year, the fallout of pandemic life across generations, and more. It is, quite possibly, the most of-the-moment interview we've ever done. | |||
| 9. Sima Vasa + Lexia Schwartz on Market Dynamics in the Insights & Analytics Industry | 23 Jun 2021 | 00:28:32 | |
Dig's CEO Paul chats to Sima, Founder of Infinity Squared Ventures and Lexia, Director at Cannacord Genuity. Both Sima and Lexia are insanely knowledgeable about product and investment trends in the insight & analytics space. Tune in to learn about current market dynamics and what that means for research and technology providers, predictions for the next 12-24 months, and honest opinions on recent mergers and acquisitions. | |||
| 8. Will @ Focus Lab on How to Build a Consistent, Human Brand | 23 Jun 2021 | 00:39:56 | |
Dig's Marketing Director Meagan is joined by Focus Lab's Chief Growth Officer & Partner Will Straughn to talk all things building a brand that lasts. They discuss why the best brands are consistent, which brands are doing brand marketing incredibly well, and why the hardest part of re-branding is managing change within the organization (and how to do it!). | |||
| 7. Mike @ Insight Platforms on Restech Trends & Acquisition Predictions | 25 May 2021 | 00:25:32 | |
In our first monthly industry news episode, Dig Insights' CEO Paul Gaudette is joined by Mike Stevens, Founder of What Next Strategy & Planning and Editor of Insight Platforms. They talk through major news in the research and technology landscape. | |||
| 6. Zoltan Lorantffy on How to Create an Effective WFH Model | 19 May 2021 | 00:21:17 | |
In this episode, Ian interviews Zoltan Lorantffy, Chief Marketing Officer at TalentWorldGroup, a native cloud, tech enabled organization with a 100% work from home (WFH) culture. Some of the things we'll cover in this interview:
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| 5. Elizabeth @ EHC Solutions on Addressing Racism in a Business Environment | 18 May 2021 | 00:29:33 | |
Ian is joined by Elizabeth Charles, an educator, writer and founder of EHC solutions, an organization focused on building inclusive leadership through innovation, transformation and education. In this interview we will cover: - The ideas and fears associated with talking about racism and white supremacy - How the language and terminology around the topic of racism evolved over the years - How to address systemic racism in a workplace environment | |||
| 4. Eric @ Dig Insights on Cryptocurrency Trends | 12 May 2021 | 00:34:29 | |
Ian interviews Dig’s resident Crypto expert and Analytics Manager, Eric Ferreira. In this interview we will cover: - Big news in Crypto including: the latest Bull Run, Dogecoin, Visa & USDC and the SEC vs. Ripple - We share the results of our proprietary Cryptocurrencies study that we conducted with 500 Canadians Make sure to visit https://app.upsiide.com/studies to find more results of the Cryptocurrencies study. | |||
| 3. Mark @ eatbigfish on Sustainability in Brand Marketing | 06 May 2021 | 00:47:47 | |
Sustainability is a highly complex and debatable topic today. In today's episode, our Director of Marketing & Communications Meagan Healey speaks to Mark Barden, a partner and co-founder of brand consultancy eatbigfish. In this lively conversation, they discuss: - how to approach the conversation about sustainability in branding - how to build sustainability into marketing and what brands did well in telling a compelling sustainability story - how to market sustainability as a challenger brand | |||
| 2. Founders @ Virtually The Same on How to Host Online Events | 04 May 2021 | 00:16:29 | |
In this second episode, Ian is joined by Virtually the Same, a comedy group comprised of Rayhan, Leo, and Tristan. The friends share their experience: - writing and directing for The Bob Comedy Revue - how they adapt their performances to the virtual environment - hosting online company events and parties | |||
| 100. How Popeyes scored a touchdown with their insights based marketing | 16 Apr 2024 | 00:33:03 | |
This week host Jess Gaedeke has an amazing conversation with Jordan Cusner, Head of Guest Insights at Popeyes Louisiana Kitchen. They dive into the creation process behind their Super Bowl ad starring Ken Jeong, how insights plays an integral role in marketing and storytelling, and where the future of the QSR industry is heading. | |||
| 1. Steve @ The Schlesinger Group on How to Grow Your Business in a Pandemic | 04 May 2021 | 00:15:16 | |
In this episode, Steve Schlesinger, the CEO of the Schlesinger Group, joins one of our co-founders Ian Ash to discuss: - How his business has grown while staying true to its mission despite challenges posed by the pandemic - What his vision of the future of insights looks like - What he thinks about the need for automation in the insights platform market | |||
| 99. How Google Pay has emerged as a revolutionary innovation | 21 Mar 2024 | 00:24:00 | |
This week host Jess Gaedeke unravels to innovation, insights, and execution of Google Pay with Rushit Mashru, Senior Director - Product Marketing, AI Safety, Cybersecurity and Data Privacy at Google. | |||
| 98. Navigating career transitions in market research | 14 Mar 2024 | 00:24:34 | |
This week host Jess Gaedeke sits down with Elizabeth Nowicki, former Dig employee and currently Senior Manager of Customer Insights at Home Depot. They chat about through navigating career transitions, how important it is to have a connected omnichannel retail experience, and how attention spans are influencing data collection and analytics. | |||
| 97. How Hyatt Hotels is creating a cultural movement | 29 Feb 2024 | 00:37:13 | |
This week, host Jess Gaedeke is joined by to Patrick Douville, Senior Global Manager of Lifestyle & Luxury, at Hyatt Hotels Corporation. Dig into the world of hospitality innovation as they explore the groundbreaking “Culture Lives Here” program for the Thompson brand, where diverse culture shifters collaborate across cities, creating unique live experiences. | |||
| 96. How Pabst is resurrecting their hard soda and creating their most durable innovation yet | 22 Feb 2024 | 00:36:22 | |
This week host Jess Gaedeke is speaking to Lucienne Castillo, Senior Director of Consumer Insights and Strategy at Pabst Brewing Company. Blending nostalgia with cutting edge concepts, Pabst is bringing back to life Not Your Father’s Soda Pop. Lucienne takes us through the journey starting with the importance of learning from past experiences in bringing the product back to market, her insights on the balance between innovation and staying true to the core of the business through thoughtful and strategic innovation, and how consumer feedback, preferences, and the process of ideation and testing underscores the consumer-centric approach in developing and launching a product. | |||
| 95. How to transform customer experience and lead your team to success | 15 Feb 2024 | 00:28:21 | |
In this episode, host Jess Gaedeke uncovers Betsey Chungs's unique journey from CFO to CMO and her insights gained from diverse experiences at top organizations like TD Bank, American Express, and BMO. Together, they explore the importance of vision in driving customer experience, the power of personalized solutions, and the key milestones in measuring success. | |||
| 94. How to refresh a brand (successfully) with Swanson Health | 31 Jan 2024 | 00:29:52 | |
On today’s episode, host Jess Gaedeke digs deep into the rebrand of Swanson Health with their Senior Vice President of Marketing, Erin Del Ponte. When does a brand know it’s time for a rebrand? What are the different components to tackle? And how do you know that a rebrand is successful? | |||
| 93. Transforming insights to action with Visa | 17 Jan 2024 | 00:27:35 | |
On this week’s episode of the podcast, Jess sits down with Michael Nevski, Director of Global Insights at Visa. Learn all about Michael’s background in marketing, client insights, and product management. We dig into the creation and impact of Visa’s Spending Momentum Index (SMI), a new way to learn and understand the health of consumer spending and their impact in driving economic trends. Tune in to learn:
Find us wherever you listen to your podcasts. -------------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn. Enjoying our podcast? Leave us a review! Connect with us here: | |||
| 92. Brewing innovation with Folgers 1850 | 10 Jan 2024 | 00:27:06 | |
In today’s episode, host Jess Gaedeke speaks with Jill Boyce, a seasoned insights expert and former Head of Insights at Campbell’s and J.M. Smucker. Jill takes us through the journey from start to finish, of the innovative and strategic creation and launch of Folgers 1850. | |||
| 107. How Verizon is raising the bar on accessibility in research | 30 Oct 2024 | 00:24:17 | |
In this week’s episode, host Jess Gaedeke is joined by Claire Ferrari, Principal Accessible UX Researcher at Verizon, where they discuss the importance of accessible UX in modern design, the formation of the Accessible Insights Consortium at Verizon, and how they’re providing research teams with the tools to make their practices more accessible. | |||
| 91. How STōK cold brew is sky rocketing through earned media with Wrexham AFC | 13 Dec 2023 | 00:34:59 | |
What does Wrexham AFC (British Football Team) and Ryan Reynolds have to do with STōK Cold Brew? On today's episode of the podcast, our host Jess is joined by Brittney Polka, Vice President of Beverages at Danone, who speaks in depth about the power of earned media and brand building. Taking on one of the most unique partnerships, Danone's brand STōK Cold Brew, have partnered with Wrexham AFC to skyrocket their brand to the limelight, emphasizing the importance of aligning with cultural movements and storytelling that resonates beyond conventional advertising. | |||
| 90. How Kraft Heinz reinvents brands in a Gen-Z world | 06 Dec 2023 | 00:28:34 | |
On today's podcast episode, host Jess Gaedeke has an incredibly insightful conversation with Danielle Coopersmith, Associate Director, Developing and Established Brands (AKA Taste Elevation) at The Kraft Heinz Company. They discuss the new Taco Bell and Kraft Heinz retail partnership (keep your eyes peeled at your local grocery store), how companies are evolving to Gen-Z consumers, and how to make marketing ideas come to life without spending big. | |||
| 89. How Kenvue successfully launched a new brand in Canada | 22 Nov 2023 | 00:24:21 | |
How does one launch a brand in a new country? How does one build relevance in a new market? What are the potential roadblocks?
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| 88. The importance of human behavior in market research | 15 Nov 2023 | 00:31:04 | |
On today's episode host Jess Gaedeke speaks with Barry Jennings, Director of Cloud + Commercial Business Planning Insights at Microsoft. Tune in to learn Barry's insights into the evolution of market research methodologies, the interplay between qualitative and quantitative approaches, and the importance of understanding human behavior in product development and decision-making. Ps. Jess's audio isn't the greatest in this episode. Don't worry, it's a one time thing. We promise! | |||
| 87. Unlocking the power of influence | 08 Nov 2023 | 00:29:53 | |
Join our host, Jess, as she engages in a captivating conversation with Sudha Ranganathan, the Director of Product and Field Marketing at LinkedIn. In today's episode, they explore the dynamic areas of influence, market research, and effective management. Tune in to gain insights on:
-------------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, our Senior Marketing Director on LinkedIn. Enjoying our podcast? Leave us a review! Connect with us here: | |||
| 86. Pizza Hut's recipe for innovation | 01 Nov 2023 | 00:34:56 | |
On this week's episode, host Jess Gaedeke speaks with Ana Maria Figueres, Chief Food Innovation and Quality Officer of Pizza Hut International. With over 50 new culinary creations every year, they consistently redefine the QSR industry's limits, ensuring their place at the forefront of innovation. But how do they do it? Tune in to learn their secret behind creating iconic menu items and how innovation fuels success in the food industry. | |||
| 85. How Clorox mastered synthesizing real-life and product innovation | 25 Oct 2023 | 00:25:12 | |
Join Jess Gaedeke, Chief Revenue Officer (CRO) at Dig Insights, as she takes over her new role as host of Dig. In this episode, Jess engages in a captivating conversation with Oksana Sobol, the Sr. Director, Insights Lead at The Clorox Company. Together, they dive into the fascinating world of innovation behind Clorox's new Free & Clear line, sharing real-world experiences and exposure that can inspire your professional life. | |||
| 84.How to build a B2B Podcast | 18 Oct 2023 | 00:37:03 | |
"So how do you build a B2B podcast?" When we embarked on this podcasting adventure over two years ago and launched Dig In, our aim was clear: to get the inside scoop from some of the biggest marketing and research professionals and to understand the everyday challenges they face. It quickly became a powerful channel, offering invaluable insights into the pulse of the industry. In our latest episode, our VP of Marketing Megan Healey and Chief Revenue Officer, Jess take us on a journey reflecting on the incredible learnings from over two years of our podcast venture. As we gear up for an exciting Season 2, we're redefining our approach. We're not just telling stories; we're uncovering the story behind the story. We want to explore the setbacks, the hurdles, and the moments of triumph that define the journey of launching a brand or a campaign. It's a deep dive into the intricacies of innovation, perfect for anyone passionate about business growth and breakthrough strategies. -------------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn. Enjoying our podcast? Leave us a review! Connect with us here: | |||
| 83. What is elegant disruption? | 11 Oct 2023 | 00:24:09 | |
"How can you navigate the fine line between disruption and destruction?" Paul Gaudette, CEO and co-founder of Dig Insights, engages in a captivating conversation with Melinda Lehman, founder of the strategic innovation design firm Gig Inc. Together, they explore the fascinating world of innovation. Tune in to learn:
---------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn. Enjoying our podcast? Leave us a review! Connect with us here: | |||
| 82. Why we hired a Chief Revenue Officer to fuel our growth | 04 Oct 2023 | 00:30:04 | |
Why did Dig Insights, a consumer insights agency, hire a Chief Revenue Officer to fuel their growth? We spoke to CEO Paul Gaudette and new CRO Jess Gaedeke to ask that very question. Listen in to learn: - How (and why) we're evolving the seller-doer model ---------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn. Enjoying our podcast? Leave us a review! Connect with us here: | |||
| 106. Dig (In)spiration: Innovation strategies from the Gen-Z whisperer | 23 Oct 2024 | 00:03:21 | |
In this week's mini-episode, Jess is reflecting on her conversation with Danielle Coopersmith aka. the Gen-Z Whisperer (or officially the Associate Director of Taste Elevation Porfolio's at The Kraft Heinz Company). She reflects on the holistic strategies Kraft Heinz employs to connect with this influential cohort, the need for fresh go-to-market approaches, and the ongoing evolution of legacy brands like Lea & Perrins and A1. Want to join the conversation? Let us know your thoughts on modernizing brands here: https://www.linkedin.com/feed/update/urn:li:activity:7254909778768904192 | |||
| 81. What can brands do to navigate consumer distraction? | 12 Jul 2023 | 00:18:51 | |
What can brands do to navigate consumer distraction? Taking a different path on this week’s #DigIn episode, we’re bringing you all of the insights from our Second Screen Culture study. @Gillian Geddie, associate VP at Dig Insights shares how consumers are engaging with their phones and other devices, how multi-device usage impacts online purchasing behaviors, and what advertisers can do to appeal to distracted consumers. Listen in to learn:
---------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn. Enjoying our podcast? Leave us a review! Connect with us here: | |||
| 80. How AI is Impacting Marketing Research | 05 Jul 2023 | 00:31:49 | |
“Do you feel like we have gotten to a place where the Chatbot can ask questions in the right way in the right context?” The answer is yes. In this week’s episode, Meagan hosts a panel with Mike Stevens (Founder of Insights Platform), Kathy Cheng (Founder of Nexxt Intelligence), Joel Anderson (EVP of Advanced Analytics at Dig Insights), and Julien Naggar (VP of Dig Insights). The panel discusses the impacts AI has on the market research industry, areas where AI is needs improvement, and tips that produce reliable and efficient results. Tune in to learn:
---------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn. Enjoying our podcast? Leave us a review! Connect with us here: | |||
| 79. How to go Beyond Category | 28 Jun 2023 | 00:34:03 | |
“Why is there a desire to reframe business growth?” This week Nick Graham, Global Head of Insight of Mondelez, joins guest host Michael Edwards, Co-Founder and Chief Growth Officer of Dig Insights, to discuss reframing new business growth, changing the view on specific product categories, and shifting the way of doing innovative research. In this episode we discuss:
---------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn. Enjoying our podcast? Leave us a review! Connect with us here: | |||
| 78. How to Build a Successful D2C Brand | 15 Jun 2023 | 00:24:07 | |
"In an increasingly crowded space, how do you build successful D2C brand?" In this weeks episode of Dig In Meagan is joined by Kyle Widrick, CEO, Win Brands Group to talk all things D2C, brand building, and entrepreneurship. Listen in to hear about:
Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn. Enjoying our podcast? Leave us a review! Connect with us here: | |||
| 77. How to Make PR Fun | 31 May 2023 | 00:27:33 | |
"How can we reinvent old school PR so that it is both fun and effective?" Amanda Alvaro, President and Co-Founder of Pomp & Circumstance, joins guest host Paul Gaudette, CEO of Dig Insights, to bust some myths about PR, talk creativity, and discuss what makes a campaign effective. In this episode we cover: ---------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn. Enjoying our podcast? Leave us a review! Connect with us here:
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| 76. How to Build Customer Loyalty | 25 May 2023 | 00:38:30 | |
"How can you build customer loyalty?" Lia Grimberg, Principal and Consultant at Radicle Loyalty and Marcie Connan, EVP at Dig Insights, join Meagan this week to talk about Canadian Tire paper money, the Prime examples of loyalty programs, all things customer loyalty. In this episode we cover:
---------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn. Enjoying our podcast? Leave us a review! Connect with us here: | |||
| 75. How to See the Future | 17 May 2023 | 00:40:00 | |
"How can you predict what the next hot topic will be with the data that is available to you today?"
In this episode Joanna tells us about:
Check out Joanna's podcast Looking Outside -------------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn. Enjoying our podcast? Leave us a review! Connect with us here: | |||
| 74. How to Localize a Global Brand | 10 May 2023 | 00:32:32 | |
"How do you make a global brand work in hyper localized markets?" Sarah Soteroff, Sr PR Manager (US & Canada) at Too Good To Go joins us this week to talk about the food waste revolution, hyper localized comms, and bringing a European concept into a North American market. In this episode Sarah tells us about:
-------------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.
Connect with us here: | |||
| 73. Dig's Founders on The DIY vs Custom Research Debate | 26 Apr 2023 | 00:31:57 | |
“How do I make sure that the insights I need are what I end up with at the end of a project?” We’ve been getting this question since the business started, so we turned to our founders for answers. In this week’s Dig In founders’ chat, Dom, Michael, Paul and Ian explore the benefits of working with agencies and consultancies. They also nerd out a little bit, sharing their tips for specific methodologies and research needs to ensure high-quality outcomes. Tune in to learn more about: -------------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.
Connect with us here: | |||
| 72. How to Craft a Sales Story that Retailers Will Love | 12 Apr 2023 | 00:31:09 | |
To understand what our latest Dig In guest does, you just need to read her LinkedIn description: “I am obsessed with what's in your trolley and why!”. Ella Jackson is a category insight expert. After spending a decade at FMCG/CPG giants like Unilever and Mars, Ella started her own business. She spends her time working with brands that need to better understand their category and effectively sell their products into retailers. In this episode, Ella talks about her work and how she creates an impactful sell story for these clients. Tune in to learn about:
Tune in wherever you get your podcasts and don’t forget to subscribe to Dig In for more inspiring insights stories. -------------- Connect with Ella on LinkedIn and check out May Insight's website. Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.
Connect with us here: | |||
| 106. How Kraft Heinz reinvents brands in a Gen-Z world pt. 2 | 16 Oct 2024 | 00:30:06 | |
On this week’s episode, host Jess Gaedeke is joined once again by Danielle Coopersmith, Associate Director, Taste Elevation Portfolio Brands at The Kraft Heinz Company to discuss how brands can stay relevant and engage with Gen Z, the ongoing success of Kraft Heinz’s innovative retail partnership with Taco Bell, and the strategies behind modernizing legacy brands to keep them fresh and appealing. | |||
| 71. How Empathy Can Lead to Increased Impact | 05 Apr 2023 | 00:25:30 | |
This week, we had the pleasure of chatting with Febronia Ruocco about what it means to be an effective and empathetic leader in insights. Febronia has spent 20 years working in insights at and for some of the most well-known and well-respected global brands. In this episode, she shared her experience consulting with established enterprise organizations in food & beverage and consumer packaged goods more generally. Tune in to learn more about: Listen to the full episode now on our podcast, available on all major platforms. -------------- Connect with Febronia on LinkedIn. Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.
Connect with us here: | |||
| 70. Why Restech Needs Humans Too | 29 Mar 2023 | 00:27:45 | |
#ResTech continues to create new opportunities for market researchers. But, it’s way more useful if it's paired with human expertise and guidance. Patrick Lambert knows this all too well. As our VP of Customer Experience, Patrick’s primary role is to help our clients get the most out of Upsiide by creating innovation research programs that are customized to their exact needs. In this episode, Patrick gives us a glimpse into what works and what doesn’t when it comes to implementing a research program at a big org. If you’re someone who wants to know how to adapt a restech platform to your companies exact needs, this episode is for you. Some things we cover: Tune in now to find out more. -------------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.
Connect with us here: | |||
| 69. Dig's Founders on How to Tell Data Led Stories | 15 Mar 2023 | 00:30:22 | |
Gone are the days when researchers could compile all of their recommendations and findings into a single report and call that success. Expectations have changed, and understandably so - that’s what this week’s episode of Dig In is all about. In our second instalment of Founders Chat Dom, Michael, Paul and Ian get to the heart of why expectations for data storytelling have changed in the industry, how we approach the practice of storytelling to get our clients what they truly want, and speak to the impact of technology on visualization and storytelling. Tune in to learn:
Be sure to give the episode a listen, even if it’s just to hear the four of them poke fun at each other for 40 mins. -------------- Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.
Connect with us here: | |||
| 68. Building an Insights Function from Scratch | 07 Mar 2023 | 00:36:29 | |
All hands on deck! In this week’s episode of Dig In, we’re chatting to a seasoned researcher that recently went in-house. We’ll be talking all things ‘how to’ when it comes to making that transition. Jake Pryszlak is an Insights Manager at SailGP, a sailing sports and entertainment platform that specializes in organizing thrilling races around the world. In this brand-new episode, Jake walks us through: We think you’ll enjoy this episode boatloads, so be sure to tune in wherever you get your podcasts! -------------- Connect with Jake on his LinkedIn. Subscribe to our podcast on your favourite platforms: Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.
Connect with us here: | |||