Explore every episode of the podcast Did She REALLY Say That?!

Women Entrepreneurs have been told that success means scaling faster, selling more, and being everywhere at once. This show is about challenging that narrative because the businesses women build should create freedom—not another version of the corporate treadmill.

This conversation isn't simply about Amazon or e-commerce. It's about designing a business around intentional leadership, sustainable growth, and success that aligns with your life instead of consuming it. Through the Female Intelligence Cycle, this episode invites you to build awareness around inherited business narratives, reflect on what success actually means to you, and create from that place instead.

Joining me is Mandeep, an e-commerce entrepreneur and business strategist who helps founders build profitable online businesses by understanding their customers deeply, embracing niche positioning, and rejecting one-size-fits-all growth strategies.

In this episode, you'll discover:

• Why mastering one marketplace creates more leverage than chasing every new platform.
• How niching down becomes your greatest competitive advantage instead of your biggest limitation.
• Why failed product launches often reveal better business opportunities than early wins.
• The truth about "passive income" and why sustainable businesses require intentional evolution.
• How defining your own version of wealth changes every business decision you make.
• Why women don't need another male-centric blueprint to build profitable companies.
• How building depth with your customers will outperform shallow growth every time.

Pillar: Female Intelligence Cycle

Women don't need to shrink to scale.

Thank you to FeedSpot for recommending us as one of the TOP 100 Female Entrepreneur Podcasts!

🎙️ Access this episode and all related resources here:

https://truthbombmarketing.com/did-she-really-say-that/

Women Entrepreneurs have been handed a financial playbook that was never designed for how we build, lead, or create wealth. This show is about replacing outdated rules with business strategies that actually serve women—not keeping us trapped on the perpetual hamster wheel of earning without building lasting financial freedom.

This conversation isn't simply about money. It's about leadership, ownership, and designing a business that becomes an asset instead of another job. Through the Female Intelligence Cycle, we challenge inherited financial narratives, reflect on what isn't working, and gain the clarity to build wealth with intention rather than imitation.

Joining me is Kaitlyn Carlson, founder of Theory Planning Partners, a wealth strategist helping entrepreneurs rethink financial planning through advice-first, flat-fee wealth management that aligns strategy with long-term stewardship instead of asset accumulation.

In this episode you'll discover:

• Why traditional wealth advice often feels disconnected from the realities of female business ownership.
• The financial mistake that keeps entrepreneurs working harder instead of building wealth.
• How profit and owner's compensation should be designed into your business from day one.
• Why your business must become the vehicle that funds your life—not the other way around.
• The difference between building wealth through concentration and protecting it through diversification.
• How understanding your financial freedom number changes every strategic business decision.
• Why knowledge around money isn't optional if you intend to build a business that lasts.

Pillar: Female Intelligence Cycle

Success shouldn't require self-erasure.

🎙️ Access this episode and all related resources here:

https://truthbombmarketing.com/did-she-really-say-that/

Women Entrepreneurs have spent far too long being told there's one right way to build a business. This show exists because most business advice was never built for women—and forcing yourself into someone else's blueprint will never create the business you're actually called to lead.

This conversation isn't simply about faith or entrepreneurship. It's about designing a business that reflects your leadership, your values, and your unique way of creating impact. Through the Female Intelligence Cycle, this episode reminds us that clarity doesn't come from copying louder voices—it comes from reflecting on what you've already lived and building from conviction instead of conformity.

Our guest is a Faith in Action Strategist who helps purpose-driven entrepreneurs bridge faith with practical business strategy, demonstrating how servant leadership and intentional business design can create sustainable impact without sacrificing authenticity.

In this episode you'll discover:

• Why trying to compete using someone else's business model keeps women stuck instead of scalable.
• The truth behind the online "overnight success" narrative—and what sustainable growth actually looks like.
• How building multiple on-ramps creates greater impact while serving people at different levels of access.
• Why your pricing should support the business you're building instead of quietly turning it into a hobby.
• How shifting from employee thinking to CEO thinking changes every decision you make.
• Why leading beside other women—not above them—is a more powerful model of female leadership.
• The courage required to stop apologizing for building a business that's never been done your way.

Pillar: Female Intelligence Cycle

Scalable business design for women starts within.

🎙️ Access this episode and all related resources here:

https://truthbombmarketing.com/did-she-really-say-that/

Most business advice was never built for Women Entrepreneurs. This show is. And when you're standing at the intersection of a successful career and a calling that won't leave you alone, the path forward isn't always a dramatic leap—sometimes it's a slow, deliberate shift that changes everything.

This conversation isn't just about leaving corporate. It's about leadership at midlife, redefining success on your own terms, and recognizing that the next season of growth requires a different way of thinking. Through the lens of the Female Intelligence Cycle, this episode explores what happens when awareness creates the clarity to stop performing and start building.

In this episode, Katrina sits down with a respected advocate for professional women navigating midlife transitions, whose work focuses on helping women steward their health, embrace change, and step confidently into vocation-driven entrepreneurship.

You'll hear:

• Why the most powerful business transitions rarely happen overnight—and why that's a good thing
• How midlife creates a demand for new tools, not a problem that needs fixing
• The hidden mindset shift required when moving from corporate leadership into entrepreneurship
• Why women consistently underestimate the value of the experience they've already earned
• How proximity to successful women accelerates confidence, decision-making, and growth
• Why endless beta testing is often fear disguised as preparation
• The truth behind perfectionism—and why it may be the very thing keeping your business stuck

One of the most powerful moments in this conversation comes when Katrina doubles down on a statement that stopped the room:

"The myth of perfection is a veil for insecurity."

Because waiting until it's perfect isn't strategy. It's delay. And too many brilliant women are spending precious years refining, proving, and polishing instead of serving the people they're uniquely equipped to help.

Pillar: Female Intelligence Cycle

Scalable business design for women starts within.

🎙️ Access this episode and all related resources here: ⁠https://truthbombmarketing.com/did-she-really-say-that/⁠

Most business advice was never built for Women Entrepreneurs. This show is. And when leadership gets reduced to reacting, defending, or absorbing everyone else's behavior, women end up carrying burdens that were never theirs to begin with. This episode explores what happens when we stop operating from assumption and start leading from conscious choice.

This conversation isn't just about humanism. It's about leadership architecture. It's about understanding the relationship between awareness, boundaries, responsibility, and compassion—and how those elements create sustainable influence without self-sacrifice. Through the lens of the Female Intelligence Cycle, we explore how women can create space between trigger and response, allowing wisdom—not conditioning—to lead.

This week, I'm joined by Jennifer Hancock, a behavioral science educator and humanism advocate whose work centers on helping people better understand human behavior, ethical decision-making, and what it truly means to be a good human being in a complex world.

In this episode, we discuss:

• Why humanism is less about philosophy and more about practical leadership in everyday life

• The surprising reason most conflict and bullying stem from misunderstanding rather than malice

• How awareness creates the space needed to choose a different response instead of reacting automatically

• Why compassion, responsibility, and ethics form the foundation of stronger relationships and stronger leadership

• How redefining "no" transforms boundaries from rejection into information and opportunity

• Why judging actions by outcomes—not intentions—creates greater clarity in decision-making

• How setting boundaries attracts healthier people, healthier relationships, and healthier business environments

Pillar: Female Intelligence Cycle

Success shouldn't require self-erasure.

🎙️ Access this episode and all related resources here:

https://truthbombmarketing.com/did-she-really-say-that/ 🎙️

Most business advice was never built for Women Entrepreneurs. This show is. If you're trying to scale using the same structures that taught you to disconnect from your own intelligence, you're not building freedom—you're rebuilding the very system you wanted to escape.

This conversation isn't about productivity hacks or another business framework. It's about leadership. It's about understanding why so many women hit a ceiling despite doing everything "right" and what becomes possible when business is designed through the lens of the Female Intelligence Cycle instead of a linear, male-centered model.

In this episode, I'm joined by Heidi, financial strategist, business advisor, and co-creator of the CreatHER Rebels movement. Together, we unpack why women need a different operating system for growth, profit, planning, and sustainable scale—and why learning it changes everything.

You'll discover:

• Why so many women leave corporate only to rebuild the exact same structure inside their business

• How to work backwards from your desired lifestyle and revenue goals instead of guessing your way to growth

• Why understanding your biological rhythms creates better business decisions—not less ambition

• The difference between revenue growth and actual profitability (and why most women are measuring the wrong thing)

• How the Female Intelligence Cycle becomes a practical capacity and decision-making tool

• Why celebration is a strategic business practice, not an optional reward

• What it really means to join the CreatHER Rebellion and build business on your terms

Pillar: Female Intelligence Cycle

Once you learn this, you cannot unlearn it.

Scalable business design for women starts within.

🎙️ Access this episode and all related resources here:

https://truthbombmarketing.com/did-she-really-say-that/

Women Entrepreneurs are still being taught to build businesses that ignore their capacity, their seasons, and their energy—and the cost is a model that can’t hold them long-term. When the system demands more than you can sustainably give, the issue isn’t effort. It’s architecture.

This episode challenges the foundation of how businesses are built and who they’re built for. Inside the Female Intelligence Cycle, awareness, clarity, expansion, and reflection aren’t optional—they are the structure. This is leadership that prioritizes longevity, not short-term output.

Featuring Hillary, Operations Integrator with an MBA background, and Heidi, financial architect, bringing operational and profit-driven insight into what it actually takes to build businesses designed for women.

What you’ll walk away with:

• Why traditional business education trains you into misalignment—and what replaces it
• The shift from time-based productivity to capacity-based business design
• How life seasons directly impact decision-making, pacing, and growth strategy
• Why chasing rapid revenue milestones undermines long-term sustainability
• The role of energy rhythms and intuitive decision-making in leadership
• How disciplined money management becomes the backbone of scalable profit
• Why building a business that can hold you is the only model worth scaling

Pillar: Business Architecture

Scalable business design for women starts within.

🎙️ Access this episode and all related resources here:

https://truthbombmarketing.com/did-she-really-say-that/

Most business advice was never built for women. This show isn't either.

Women entrepreneurs are taught that control is the answer. We're rewarded for pushing, praised for our "good at managing it all" energy, and then we wake up one day unable to recognize ourselves in the mirror. Control becomes the cage we built ourselves—and the Alexander Technique reveals why.

In this episode, Serena Venditto shares how high-functioning anxiety masquerades as motivation until it doesn't. She introduces the Alexander Technique—a systematic practice for identifying the unconscious physical patterns that sabotage our performance and presence—and how letting go of control as we've been taught it actually gives us access to real capacity.

Katrina and Serena explore:

1. Why high-achieving women weaponize anxiety as a motivator (and what it costs)
2. The mind-body feedback loop that keeps you trapped in push-mode
3. How "trying harder" became the trap instead of the solution
4. The difference between self-critique and conscious awareness
5. Why surrendering your old definition of control is how you actually scale
6. What it means to reclaim yourself when you've forgotten who you are

This is about business architecture, not therapy. It's about the Female Intelligence Cycle's Awareness and Reflect phases—and what happens when you finally stop performing effort and start practicing presence.

Women don't need to shrink to scale.

🎙️ Access this episode and all related resources here: https://truthbombmarketing.com/did-she-really-say-that/

Women Entrepreneurs are still trying to earn seats at tables that were never built for them—and paying for it with diluted leadership, forced competition, and a constant over-reliance on doing instead of leading. The real cost isn’t exclusion. It’s participating in systems that were structurally incapable of holding them in the first place.

This isn’t about networking better. It’s about redefining where and how leadership happens. When you move through Awareness and into Clarity in the Female Intelligence Cycle, you stop negotiating for belonging and start building spaces that reflect it.

Dorothy Rosen is a leadership strategist and creator of belonging-centered business models, challenging how women gather, lead, and scale—especially in environments that were never designed for collaboration.

• Why belonging is not granted—it’s a leadership decision you make before you walk in the room
• The 30% threshold that shifts power, profitability, and culture inside organizations
• Why traditional networking models fail women—and what replaces them
• The difference between the Hero’s Journey and the Heroine’s Journey—and why it changes business design
• How reclaiming language reshapes authority, identity, and presence
• Why hierarchy breaks trust—and how circular leadership structures restore it
• The shift from over-functioning to aligned contribution—and why “being” is not passive

Pillar: Female Intelligence Cycle

Success shouldn't require self-erasure.

🎙️ Access this episode and all related resources here:⁠https://truthbombmarketing.com/did-she-really-say-that/⁠

Women Entrepreneurs are still being handed business blueprints that were never designed for the realities they live—and then wondering why success feels like self-betrayal. The cost isn’t just inefficiency; it’s building systems that quietly replicate the very structures they were trying to escape.

This isn’t about tweaking strategy. It’s about leadership identity and rejecting inherited design defaults that were never built for women’s lives. When you understand where you are in the Female Intelligence Cycle—especially Awareness and Reflect—you stop chasing models and start questioning them.

Jen Barrett is a thought partner redefining what it means to build a business while navigating caregiving, grief, and real life—and why that demands a different kind of structure.

• The uncomfortable truth: leaving corporate doesn’t mean you stopped recreating its broken systems
• Why “take what you need and leave the rest” is a leadership skill—not a lack of commitment
• The hidden cost of 30-60-90 day plans—and why they fail women specifically
• The shift from “solver” to “thought partner” and why it changes everything about how you scale
• Why “we can do hard things” is a flawed mantra—and what replaces it
• The high-alert state women operate in—and how it silently drives over-functioning
• Midlife as a leadership upgrade: trading diplomacy for directness

Pillar: Female Intelligence Cycle

Scalable business design for women starts within.

🎙️ Access this episode and all related resources here:

https://truthbombmarketing.com/did-she-really-say-that/

Most business advice was never built for Women Entrepreneurs. This show is.

Because intuition was never the problem. The suppression of it was. And women have spent decades being rewarded for overriding the very intelligence that could have led them differently in business, leadership, relationships, and life.

This episode is not about “following your feelings.” It’s about strategic coherence. About understanding that aligned leadership requires more than logic alone — especially for women whose businesses are directly impacted by identity, rhythm, emotion, embodiment, and the Female Intelligence Cycle. When women disconnect from intuition, they don’t become more powerful. They become more fragmented.

In this episode, I sit down with Terry Wildemann — intuitive leadership expert, speaker, author, and creator of the Shiftology Method — whose 38-year entrepreneurial journey took her from repeated burnout cycles to building an entirely different model of leadership rooted in coherence, intuition, and present-moment awareness.

Inside this conversation, we unpack:

• Why women are often terrified of their own intuition — and what that fear is actually protecting
• The difference between forcing outcomes versus leading from alignment
• How burnout is often the consequence of business design that ignores the female nervous system
• Why “Who do I choose to be in this moment?” may be the most important leadership question a woman can ask
• Terry’s Shift Bridge framework: regret lives in the past, worry lives in the future, power lives in the present
• How trapped emotional energy can shape decision-making, leadership patterns, and even physical symptoms
• The HeartMath research that completely reframes emotional intelligence as measurable leadership intelligence
• Why the heart may be sending more strategic data to the brain than most women have ever been taught to trust

There’s also a moment near the end of this episode where Terry says, “The heart is actually a brain,” and for one of the very few times on this podcast… I genuinely had nothing left to say after that.

This episode falls under: Female Intelligence Cycle

Success shouldn't require self-erasure.

🎙️ Access this episode and all related resources here:

https://truthbombmarketing.com/did-she-really-say-that/

Most business advice was never built for women, and Women Entrepreneurs with MBAs, PMPs, and decades of corporate training are still hitting walls they can't credential their way through. That's not a personal failure. That's a business model design flaw.

This episode isn't about adding another framework to your stack. It's about dismantling the productivity-obsessed, male-modeled operating system you've been running your business on, and replacing it with something that actually accounts for how you think, lead, and build as a woman.

Arriel Balogun is a Fractional RevOps Consultant at Infinity Elevated, a RevOps Career Coach, and Faculty Member with the Revenue Operations Foundation — a woman whose credentials could fill a wall and whose business model was still bleeding out from underpricing, overworking, and trying to force-fit tools that were never designed for her.

In this episode, Arriel shares how she moved from corporate-modeled hustle into sustainable, cycle-aligned business design using the CreatHER™ Method — and what shifted when she finally stopped blaming herself and started diagnosing the system.

• Why an MBA, a PMP, and every productivity hack on the market still couldn't fix what was fundamentally a business model problem, not a discipline problem
• The moment she stopped measuring her capacity in hours per day and started seeing the entire month as her operating window
• How building recurring rest directly into her digital calendar, without guilt, without apology, became a non-negotiable business asset
• What happened when she was asked "How much do you actually want to make?" and had to confront that she'd been hiding behind hope instead of pricing from authority
• Why she was underselling herself dramatically — and the exact reframe that made her stop shrinking her value to make others comfortable
• How implementing Profit First financial structure and paying herself before expenses turned sustainability from a concept into a practice
• The shift from asking for a seat at the table to recognizing she is building the table — and positioning accordingly

Pillar: Female Intelligence Cycle™

Success shouldn't require self-erasure.

🎙️ Access this episode and all related resources here: https://truthbombmarketing.com/did-she-really-say-that/

If you would like to learn how to become Certificed in the CreatHER™ Method, head to our website and download CreatHER™ Authentically. That is the first step.

Women Entrepreneurs are building powerful businesses while silencing their own voice—and the cost is disconnection from their authority, their desires, and their decision-making. When expression is suppressed, leadership becomes performance instead of power.

This episode goes beyond conversation—it challenges how women lead when they trust their internal authority. Inside the Female Intelligence Cycle, clarity and expansion require more than strategy; they demand full ownership of voice, desire, and self-trust as a leadership asset.

Featuring Anita Coats, somatic coach and erotic writing facilitator, known for guiding women to reclaim their voice and power through embodied expression and unapologetic self-trust.

What you’ll walk away with:

• Why suppressing desire weakens leadership—and expressing it strengthens authority
• The conditioning that trains women to be pleasing instead of self-led—and how to disrupt it
• How voice and communication directly impact power in relationships and business
• The expansion available when women stop filtering and start fully expressing
• Why “erotic” isn’t about sex—but about aliveness, desire, and emotional truth
• The unexpected business constraints women face when working in censored or taboo spaces
• How reclaiming language and expression unlocks a new level of personal and professional power

Pillar: Female Intelligence Cycle

Success shouldn't require self-erasure.

🎙️ Access this episode and all related resources here:

https://truthbombmarketing.com/did-she-really-say-that/

Women Entrepreneurs are operating in constant reaction—overgiving, overthinking, overworking—without ever addressing the pattern underneath it. The cost isn’t just inefficiency—it’s a leadership model driven by stress responses instead of intentional design. And you can’t scale a business when your body is still in survival mode.

This isn’t about managing stress—it’s about interrupting it at the source and rebuilding how you lead from the inside out. When you ignore your Female Intelligence Cycle, you default to patterns like fawning, freezing, fleeing, or fighting your way through growth. Awareness and reflection aren’t optional—they’re the entry point to sustainable expansion.

Suzy Kratzig introduces a powerful framework for understanding how women respond under pressure and how to shift those patterns in real time—so leadership becomes a choice, not a reaction.

• Most women aren’t lacking strategy—they’re operating inside unexamined stress responses that dictate their decisions
• Fawning, freezing, fleeing, and fighting aren’t personality traits—they’re patterns that can be interrupted
• You can’t build trust with clients, teams, or partners if you don’t feel safe in your own body
• The “BEST” method creates a real-time interruption: breath, body awareness, sensory anchoring, and acknowledgment
• Boundaries aren’t about controlling others—they’re about creating the conditions where you can actually lead
• You don’t need more effort—you need to stop defaulting to survival as your business model
• Success that can’t be repeated is a sign you don’t own your process—you got lucky, not structured

Pillar: Female Intelligence Cycle

Success shouldn't require self-erasure.

🎙️ Access this episode and all related resources here:

https://truthbombmarketing.com/did-she-really-say-that/

Women Entrepreneurs are burning out inside businesses that look successful but are structurally stacked against them. You don’t have a capacity problem—you have a design problem, and your tech stack is quietly draining your decision-making power every single day.

This isn’t a conversation about tools—it’s a conversation about leadership, ownership, and how you build a business that actually holds you. When your systems ignore your natural operating rhythm, you override yourself to keep up. The Female Intelligence Cycle isn’t a concept—it’s the missing infrastructure.

Katrina van Oudheusden, our usual host, was interviewed by Hilary De Freitas, business integrator and operational strategist. Katrina breaks down why women overcomplicate their tech and how to rebuild it into something that actually supports scale.

• Why most tech stacks are just expensive noise—and how to cut them down to three essential “legs”
• The hidden cost of building your business on rented platforms you don’t control
• How decision fatigue is being engineered into your business (and how to eliminate it)
• The “anchor store” analogy that exposes why your business collapses when one tool fails
• Why customer experience—not features—should drive every tech decision you make
• The real reason 80% of your revenue is sitting in your existing audience—and how your systems ignore it
• How simplifying your backend creates space for the Awareness, Clarity, and Reflect phases to actually work

Pillar: Business Architecture

Scalable business design for women starts within.

🎙️ Access this episode and all related resources here:

https://truthbombmarketing.com/did-she-really-say-that/

Women Entrepreneurs are scaling businesses that look successful on paper but feel misaligned in reality. The cost isn’t just exhaustion—it’s disconnection from how they’re actually designed to lead, create, and expand. And no amount of strategy will fix a model that was never built for you in the first place.

This isn’t about swapping tactics—it’s about redefining leadership through biological alignment and business design. When you operate outside your Female Intelligence Cycle, you force output at the expense of sustainability. Awareness and Expansion don’t happen through more effort—they happen through recalibration.

Jeannie Stumne is a nervous system specialist and creator of the Reignite framework, guiding women to align their physiology with how they lead and scale in business.

• Traditional business models aren’t broken—they’re just not built for the female nervous system
• What you call burnout is often a structural misalignment between your biology and your business
• Your business should create space to breathe, not become another system you have to survive
• “Receiving” shifts how you price, position, and value your work at a leadership level
• Rest isn’t a reward—it’s a performance strategy that increases clarity and capacity
• Scaling past multiple six figures without support isn’t strength—it’s risk
• The female body is cyclical and relational—your business must reflect that or it will create friction

Pillar: Female Intelligence Cycle

Women don't need to shrink to scale.

🎙️ Access this episode and all related resources here:

https://truthbombmarketing.com/did-she-really-say-that/

Women Entrepreneurs are building businesses that generate revenue, but not ownership compensation, not profit, and not stability. The cost isn’t just financial, it impacts their family, their health, and so much more.

At some point, the question becomes unavoidable: is your business actually working for you? Are is it eating you alive?

This isn’t about “getting better with money.” This is about business architecture, and whether your financial structure can actually hold the level of growth you’re chasing. When you ignore the numbers, you don’t just lose profit... you lose power. And if you’re not building within your Female Intelligence Cycle, you’re scaling against your own design.

Heidi Mummau is a financial strategist and fractional CFO who helps entrepreneurs move beyond bookkeeping into forward-focused financial leadership—so they can make decisions that actually create profit, not just revenue. She is known as the Profit Queen.

• Most women don’t have a revenue problem—they have a capacity mismatch between what they’re earning and what their business structure can sustain
• Revenue without clarity creates chaos—profit is a design decision, not a byproduct
• If you don’t know whether you’re paying yourself, you’re not running a business—you’re funding one
• Bookkeeping tells you where you’ve been; CFO-level thinking determines where you’re going
• “Profit First” isn’t a tactic—it’s a power shift in how you prioritize yourself as the owner
• The Red/Yellow/Green audit exposes what’s actually feeding your business versus draining it
• Mixing personal and business finances isn’t just messy—it undermines the legitimacy of your business entirely

Pillar: Profit Architecture

Scalable business design for women starts within.

🎙️ Access this episode and all related resources here:

https://truthbombmarketing.com/did-she-really-say-that/

Women Entrepreneurs are generating revenue but not building wealth—and the cost is staying locked in a cycle where selling never stops and financial freedom never arrives. If your business requires you to show up every day to survive, that’s not success. That’s a design flaw.

This episode is a leadership conversation about financial authority and scalable wealth creation. Inside the Female Intelligence Cycle, awareness and clarity start with the numbers—because without them, you’re not leading a business, you’re reacting to it. Wealth isn’t accidental. It’s engineered.

Featuring Tanisha, creator of the patented Income Snowball system and wealth strategist helping women turn cash flow into long-term, passive income that outlives the business.

What you’ll walk away with:

• Why revenue without a wealth strategy keeps you stuck on a treadmill
• The Income Snowball concept—and how small monthly cash flow compounds into financial freedom
• The myth that your business will retire you—and what actually does
• How to use “fast-burning” and “slow-burning” investments to build layered income streams
• Why financial clarity isn’t optional—and how your numbers dictate your next move
• How AI can be leveraged for investment analysis, risk assessment, and faster decision-making
• The real reason passive income removes risk from entrepreneurship entirely

Pillar: Profit Architecture

Women don't need to shrink to scale.

🎙️ Access this episode and all related resources here:

https://truthbombmarketing.com/did-she-really-say-that/

Most women entrepreneurs are operating within a financial and operational framework that was never designed for them, leading to a perpetual state of playing catch-up with their own potential. Relying on male-centric "daily methods of operation" or ignoring the tax codes built into the system isn't just a strategy flaw; it is a direct threat to your business legacy.

True leadership requires the courage to step back from the hustle to look at the bigger picture of how wealth and talent actually scale. By aligning your business architecture with the Female Intelligence Cycle, you shift from surviving the 24-hour grind to building a model that protects both your capital and your capacity.

In this episode, I’m recapping my conversation this week with Carlotta Thompson, a former IRS agent and creator of the Zero Tax Strategy, and Cathy Booker, an expert in innate leadership gifts, to bridge the gap between financial intelligence and genius-level scaling.

1. Why traditional tax conversations are rooted in shame and why moving into "Zero Tax" is a requirement for wealth, not a suggestion.
2. The Augusta Rule and specific legal mechanisms that allow female business owners to keep more of what they earn.
3. How to identify and isolate your "genius zone" to the exclusion of all technical noise that causes decision fatigue.
4. Moving from the solo-struggle model to a "layering" effect where team strengths complement your natural brilliance.
5. The fundamental difference between the male 24-hour clock and the female decision-making rhythm.
6. How to utilize the Awareness and Clarity phases of the Female Intelligence Cycle to stop burnout before it starts.
7. Shifting your perspective from day-to-day survival to a month-to-month growth strategy that sustains the woman behind the brand.

Pillar: Business Architecture / Profit Architecture

Scalable business design for women starts within.

🎙️ Access this episode and all related resources here: https://truthbombmarketing.com/did-she-really-say-that/

Women Entrepreneurs are still building businesses that ignore their natural strengths—and then wondering why growth feels forced, disconnected, and harder than it should be. When you don’t know your gifts, you default to models that were never designed for how you lead.

This episode isn’t about personality tests or surface-level self-awareness. It’s about leadership clarity and building from identity—where your gifts become the architecture of how you hire, communicate, and scale. Inside the Female Intelligence Cycle, awareness and clarity aren’t optional—they’re the foundation for expansion that actually holds.

Featuring Kathy Booker, certified gift coach and founder of Bestie Finder, known for helping women identify and operationalize their God-given gifts to lead with precision and build aligned communities.

What you’ll walk away with:

• Why not knowing your gifts keep you trapped in misaligned roles and inefficient growth
• The seven gifts framework—and how it changes how you lead, hire, and collaborate
• How gift-based leadership eliminates friction inside teams and relationships
• The shift from solo entrepreneurship to community-driven expansion—and why it matters now
• How platforms like Bestie Finder are redefining connection through shared strengths
• Why hiring by gifts, not just skills, creates stronger, more sustainable businesses
• The real reason “celebration” is a leadership strategy—not an afterthought

Pillar: Female Intelligence Cycle

Women don't need to shrink to scale.

🎙️ Access this episode and all related resources here:

https://truthbombmarketing.com/did-she-really-say-that/

Most women entrepreneurs operate with a deep-seated, subconscious fear of the IRS that dictates their financial ceiling. This invisible tax on your ambition isn't just about the money you're losing; it is a fundamental design flaw in how you’ve been taught to view wealth and legacy.

Shifting from reactive tax preparation to a proactive strategy is a requirement for leadership and scalable business design. Moving into a state of financial clarity means recognizing that the tax code is not a set of restrictions, but a roadmap for wealth creation designed specifically for business entities to win.

Carlotta Thompson, a former IRS agent turned wealth strategist, joins the show to dismantle the myths that keep female founders overpaying and playing small. She bridges the gap between basic accounting and the sophisticated tax maneuvers used by the world's most successful legacies.

• Stop giving the government an interest-free loan by ending the "tax refund" mindset that limits your daily operating capital.
• Move from a "tight fist" personal budget to an "open hand" business investment strategy that fuels expansion.
• Implement the Augusta Rule to legally move income from your business to your personal accounts tax-free.
• Reframe debt as a strategic tool for growth rather than a moral failing or a source of fear.
• Redirect your tax liability into your children’s future by hiring them and teaching them to acquire revenue rather than just "working hard."
• Identify the exact revenue milestones where hiring a specialized strategist becomes a non-negotiable for profit architecture.
• Shift from fear-based tax compliance to wealth-focused strategy by leveraging a system that is rigged for your success.

Pillar: Profit Architecture

Success shouldn't require self-erasure.

🎙️ Access this episode and all related resources here: https://truthbombmarketing.com/did-she-really-say-that/

Most female entrepreneurs are unknowingly plugging their businesses into a digital nervous system designed to erase them. We treat artificial intelligence as a neutral tool, but it is actually a linear, male productivity model that views the cyclical nature of a woman's creative process as a logic leak to be patched.

This isn't about technology adoption; it's about the preservation of leadership and identity in an automated world. If we do not actively push back against the algorithmic bias that demands 24/7 output, we are simply automating our own burnout under the guise of efficiency.

1. Why AI is fundamentally a male-linear model designed without the capacity to recognize or value cyclical female intelligence.
2. The strategic advantage of the "end phase" and why emotional depth during your reflection cycle outperforms analytical "business mode" every time.
3. Recognizing AI as a database with no independent thinking process, trained primarily on male-centric data and logic.
4. The critical distinction between using AI as a process development tool versus an intellectual replacement for your own voice.
5. Why rest is a strategic component of a high-output system, not a flaw for an algorithm to "correct."
6. The upcoming shift in the marketplace where human collaboration and contact become the ultimate trust factors as AI output saturates the world.
7. How to confront and override "defensive" programming in tools like Gemini when they challenge your rhythmic business design.

Pillar: Female Intelligence Cycle

Scalable business design for women starts within.

[00:00] - Introduction to "Did She REALLY Say That?!" and the CreatHER 15

[00:54] - Navigating the "End Phase": Emotional connection and the El Salvador Reset

[02:46] - Why I’m annoyed with AI: The male linear thinking model

[04:48] - Confronting the algorithmic bias against women's rest

[06:31] - AI doesn't know your history: The "first date" analogy

[07:51] - Linear patterns vs. Cyclical nature

[08:35] - Pushing back against Gemini and "defensive" programming

[11:13] - Using AI as a tool for process, not as a replacement for voice

[12:11] - The future of trust: Human collaboration vs. AI output

🎙️ Access this episode and all related resources here: https://didsherallysaythat.com

Most Women Entrepreneurs are exhausted because they are trying to power a multi-dimensional life with a one-dimensional calendar. They’ve been sold the lie that "consistency" means doing the same thing every day at the same intensity. That isn't leadership—it’s a design flaw that ignores the Female Intelligence Cycle.

This episode isn't about "time management." It’s about business architecture. We use digital tools like Keap and Samcart to handle the automation, but the strategy is driven by the woman's natural rhythm. When you align your tasks with your intelligence cycle, you don't just get things done—you get them done faster, with less stress, because you are finally working with your biology instead of against it.

I’m joined by Hillary and Heidi to pull back the curtain on the CreatHER Planner. We discuss how understanding your Infradian Rhythm allows you to see what’s coming, work ahead, and stop feeding a business that should be feeding you.

• Why traditional planning is a "boardroom" trap that ignores how women actually function.
• The "SOP Shift": How to use frameworks to create flexibility, not rigidity.
• Tracking vs. Awareness: Why the CreatHER Planner is the entry point for a smarter business.
• The science-backed advantage of the Female Intelligence Cycle in high-level decision-making.
• Money, Flow, and Rhythms: Integrating your CFO’s logic with your natural capacity.
• Moving beyond the 24-hour grind and stepping into your power as a Master Architect.
• The Graduation: Reaching $100k months by trusting your intuition and your business smarts.

Female Intelligence Cycle

The system is broken. You are the solution.

🎙️ Access this episode and all related resources here: https://truthbombmarketing.com/did-she-really-say-that/

Most Women Entrepreneurs are exhausted because they are operating on a borrowed clock that was never meant to keep time with their biology. The cost of forcing a linear, 24-hour male productivity model onto a female body isn't just fatigue—it is the systematic destruction of your long-term business capacity.

True leadership requires the courage to stop glorifying the grind and start architecting a business that respects your primary operating system. When you align your Profit Architecture with your infradian rhythm, you move from erratic consistency to sustainable, scalable power.

In this solo session, Katrina van Oudheusden breaks down the CreatHER Method, a framework designed to rewire how female business owners approach growth, financial stability, and self-governance.

• Why the "consistency" demanded by traditional business coaching is a design flaw for the female anatomy.
• The critical distinction between the Circadian and Infradian rhythms and why the latter is your actual competitive advantage.
• How to identify the "cracks" in your current productivity model before they lead to total business failure.
• The fallacy of the single bank account and why your financial structure must mirror your capacity.
• Why capacity planning is the only way to escape the day-to-day survival mode that keeps businesses small.
• How a semi-annual reset prevents the self-neglect that often accompanies rapid scaling.
• Shifting from a male-modeled operating system to a Female Intelligence Cycle that sustains the woman behind the business.

Business Architecture

Scalable business design for women starts within.

🎙️ Learn More about the CreatHER Method: https://truthbombmarketing.com/creather-method-overview/

Women entrepreneurs are walking away from millions because they haven't named their greatest gift. They know they're exceptional. They just don't know why — or how to charge for it. That costs them clarity, confidence, and wealth.

This isn't about motivation or mindset hacks. It's about the architecture of who you actually are — and building a business and wealth strategy around your authentic energy, not borrowed playbooks.

Lori Palm, CEO of Core Passion Inc., has spent decades helping women and leaders measure the 12 core passion codes that drive every decision, action, and behavior. Her work challenges conventional business thinking by treating energy as measurable, tradeable, and foundational to scaling.

• When you can name your gift, you can charge for it — and your pricing confidence shifts overnight
• Your greatest strength and your greatest challenge are the same energy out of balance — understanding this is the difference between thriving and burning out
• Money is energy, and your relationship with money mirrors your relationship with love — equal exchange is non-negotiable
• Women have been stripped of the language to express what they innately feel and intuit — reclaiming that language is reclaiming your power
• The business is never the endgame; it's the vehicle for a wealth-building strategy rooted in who you truly are
• When you stop performing for others and start loving yourself first, receiving money becomes effortless
• Free is a zero-for-zero energy exchange — it doesn't feel good because it isn't aligned

Pillar: Female Intelligence Cycle — Awareness & Clarity

Success shouldn't require self-erasure.

🎙️ Access this episode and all related resources here: https://truthbombmarketing.com/did-she-really-say-that/

Most Female Business Owners mistake a vacation for a recovery strategy, only to return to their desks still carrying the same mental load they tried to escape. When your business model relies on you "running the show" even while sitting on a beach, you aren't resting; you are simply managing logistics in a different zip code.

True leadership requires the discipline to put the business down and the audacity to exist without an agenda. This isn't about escaping your life, but about recalibrating your identity to match the next level of the woman you are becoming within the Female Intelligence Cycle.

Joining me are Heidi and Hillary, key architects of the CreatHER Reset, who bring expert insight into cultural immersion, intentional service, and the psychological shift required for high-achieving women to embrace unstructured time.

• The critical distinction between a "retreat" that looks backward and a "reset" that prepares you to lead forward.

• Why a traditional vacation fails to provide the deep recovery the female nervous system requires to stay innovative.

• Navigating the identity shifts that occur when you outgrow your current roles as a mother, spouse, or CEO.

• The business case for unstructured time as a primary driver of clarity and strategic precision.

• How international travel and cultural immersion provide the "stretch" necessary to view your business from a global perspective.

• Overcoming the "productivity guilt" that prevents women from investing in themselves without a guaranteed immediate ROI.

• Integrating intentional rest as a non-negotiable pillar of your sustainable business architecture.

Pillar: CreatHER Method: Reflect

Scalable business design for women starts within.

🎙️ Access this episode and all related resources here:

https://truthbombmarketing.com/did-she-really-say-that/

Women Entrepreneurs are often told to separate their biology from their leadership — to build businesses as if their bodies, rhythms, and realities don’t exist. But what if the very system women have been taught to ignore is actually part of the leadership intelligence we’ve been missing?

This episode of Did She REALLY Say That?! is a special release as part of Podcasthon, a worldwide initiative where thousands of podcasts dedicate one episode to highlighting a nonprofit and amplifying causes that matter. During this global charity week, podcasts across more than 40 countries release episodes simultaneously to raise awareness for organizations making a real impact.

But this conversation isn’t just about charity.It’s about leadership design for women.

Host Katrina is joined by Hilary De Freitas, an operations strategist and integrator known for identifying operational “leaks” that quietly drain profitability inside growing businesses, and Heidi, a financial strategist helping women entrepreneurs build businesses that generate profit now — not just someday.

Together they unpack a conversation that most leadership spaces still avoid: the intersection of female biology, economic access, and leadership capacity.

As part of our participation in Podcasthon, this episode highlights The Period Project, a nonprofit working to raise awareness about menstrual equity and improve access to menstrual products — an issue that impacts education, opportunity, and dignity for women and girls around the world.

Inside this episode, we explore:

• Why menstrual products are still treated as luxury items in many places — and the economic implications for women• How lack of menstrual access impacts girls’ education and long-term opportunity• The hidden leadership cost when women are taught to disconnect from their biological rhythms• The difference between male circadian rhythms and the female infradian rhythm — and why that matters for productivity• How female intelligence cycles influence reflection, strategic thinking, and long-term decision making• Why business systems designed for constant output often create structural friction for women entrepreneurs• The deeper leadership conversation around shame, visibility, and female biological reality

This episode sits firmly in the Nervous System & Female Intelligence pillar of the CreatHER Method — where leadership design begins with understanding the systems women actually operate within.

Because here’s the truth most business advice still avoids:

Women don’t need to shrink to scale. Success shouldn’t require self-erasure. Scalable business design for women starts within.

🎙️ Access this episode and all related resources here: https://truthbombmarketing.com/did-she-really-say-that/

Women Entrepreneurs are often told they need a perfectly polished story before they can lead, sell, or scale. But the truth? Most real businesses are built in the messy middle — the part no one talks about.

In this episode of Did She REALLY Say That?!, we unpack what it actually looks like for women to design a business while life is happening in real time — not after everything is figured out. Because leadership for women entrepreneurs isn’t about waiting until the story is neat. It’s about learning how to own the story while you’re still writing it.

This conversation goes deeper than storytelling tactics. It explores how women entrepreneurs reclaim their voice, their experience, and their authority — and use it to design businesses that actually fit their lives.

Our guest, Erin, is a marketing professional, podcast host of The Messy Middle, and a storytelling strategist who helps women entrepreneurs articulate their experiences and turn them into powerful leadership narratives. Her journey into entrepreneurship began during an incredibly difficult season of life — navigating a young daughter’s health challenges, financial strain, and the identity shift that comes when career plans collide with motherhood.

What emerged from that experience is a powerful perspective on how women entrepreneurs can design businesses around their real lives — not the polished versions they think they’re supposed to present.

In this episode, we explore:

• Why women entrepreneurs often feel like their experience “isn’t enough” — and why that belief is false

• How storytelling becomes a leadership tool, not just a marketing tactic

• What the “messy middle” of entrepreneurship actually looks like behind the scenes

• The identity shifts women go through when moving from employee to entrepreneur

• How life disruptions often become the foundation for business clarity

• Why designing your business around your real story creates stronger authority

• The difference between performative branding and authentic entrepreneurial leadership

Women don’t need to shrink to scale.

Success shouldn’t require self-erasure.

Scalable business design for women starts within.

🎙️ Access this episode and all related resources here: https://truthbombmarketing.com/did-she-really-say-that/

Women Entrepreneurs don’t struggle with clutter because they’re incapable. They struggle because no one taught them how to design businesses — or lives — that actually support their nervous system.

If you’ve ever said, “I just need more time,” this episode might lovingly challenge that.

This isn’t about color-coded bins. It’s about leadership. Identity. Capacity. And the design flaws that quietly create overwhelm for female business owners trying to do it all.

In this conversation, I sit down with award-winning professional organizer, certified life coach, author, and host of the Clear Your Clutter Inside & Out podcast, Julie Coraccio. Julie has built a multi-layered business from decluttering to books, courses, and speaking — and she does it through the lens of awareness, sustainability, and courageous truth.

For women entrepreneurs, clutter isn’t just physical. It’s emotional. Relational. Digital. Energetic. And it directly impacts authority, revenue, and scalable business design.

Inside this episode, we unpack:

Julie shares how building her business required clearing fear, doubt, and scarcity — not just closets. She also reveals how curiosity, courage, and pivoting created long-term sustainability instead of short-term hustle.

This episode falls under our Business Architecture pillar.

Because scalable business design for women isn’t just systems. It’s space. It’s capacity. It’s removing what no longer serves so your authority can lead.

Women don’t need to shrink to scale. Success shouldn’t require self-erasure. Scalable business design for women starts within.

🎙️ Access this episode and all related resources here: https://truthbombmarketing.com/did-she-really-say-that-podcast/

Women entrepreneurs are taught to be strategic, polished, and composed.

But rarely are they taught how to access their raw, unapologetic voice.

In this episode of Did She REALLY Say That?!, we challenge the quiet rulebook women in business have been handed — the one that says be appropriate, be measured, be digestible.

Because building a scalable business isn’t just about systems.

It’s about expression.

It’s about embodiment.

It’s about refusing to censor yourself inside the very company you built.

Katrina sits down with Anita Coats, erotic writer and voice liberation guide, to explore why erotic writing isn’t about shock value — it’s about reclaiming power.

For women entrepreneurs, voice is leadership.

And when parts of your expression are silenced, your authority shrinks with it.

Inside this bold conversation, we explore:

• Why erotic writing helps women reconnect with truth and self-trust

• How internal censorship limits visibility and business growth

• The connection between creative freedom and entrepreneurial authority

• Why “being appropriate” often weakens leadership presence

• How embodied expression strengthens confidence and client magnetism

• The role of voice in scalable business design for women

• Why power in business begins with permission inside yourself

This episode lives inside our Identity & Voice pillar — because scalable business design for women doesn’t start with strategy.

It starts with self-expression.

When women reclaim their erotic voice — not for performance, not for validation, but for themselves — they stop leading from fear.

They sell differently.

They speak differently.

They scale differently.

This isn’t about becoming louder.

It’s about becoming uncensored.

And women don’t need to shrink their expression to succeed in business.

They need the safety to expand it.

🎙️ Access this episode and all related resources here: https://truthbombmarketing.com/did-she-really-say-that/

Why do so many women entrepreneurs build teams — only to feel overwhelmed, burned out, or disconnected from their own leadership?

In this episode of Did She REALLY Say That?!, we unpack the truth about leadership, workplace culture, and what it really means to lead as a female business owner.

Because leadership isn’t management.

It isn’t control.

It isn’t a hierarchy.

And it definitely isn’t a dictatorship.

It’s identity work.

Katrina sits down with executive coach and industrial-organizational psychology expert Yengyee Lor, founder of Faithful Consulting, to explore how leadership begins within — and why scaling a business without self-awareness creates exhaustion, misalignment, and culture breakdown.

If you’re a woman entrepreneur growing a team or preparing to scale, this conversation will challenge how you think about leadership, accountability, and authority.

Inside this episode, we explore:

• The difference between management and true leadership

• How workplace culture becomes toxic through autopilot, not intention

• Why leaders must reflect before they grow

• The identity shift from employee to entrepreneur

• How burnout happens when you over-adapt in your business

• Why self-awareness tools like DISC can transform leadership effectiveness

• How to empower your team without carrying their emotional weight

This episode sits inside our Identity & Voice pillar — because sustainable business growth starts with internal leadership, not external control.

Leadership isn’t about taking responsibility for everyone else.

It’s about becoming responsible for who you are while leading.

If you’re building a company and want a culture that reflects integrity, clarity, and alignment — this episode is required listening.

Because women don’t need to shrink to lead.

And scaling doesn’t require self-erasure.

🎙️ Access this episode and all related resources here: https://truthbombmarketing.com/did-she-really-say-that/

Why do so many women entrepreneurs struggle to speak up with confidence — even when they’re building successful businesses?

In this episode of Did She REALLY Say That?!, we unpack the hidden conditioning, anxiety, and leadership patterns that keep female business owners playing small — even when they know they’re capable of more.

Because this isn’t just about public speaking.

It’s about identity. It’s about authority. It’s about reclaiming the voice you were taught to soften.

Katrina sits down with clinical psychologist and voice expert Dr. Doreen Downing to explore why women often feel like they’re “defending” themselves when they speak — in meetings, on stages, in relationships, and inside their own companies.

If you’re a woman entrepreneur building a business, your voice is your leadership asset.

So why does visibility still feel terrifying?

Inside this conversation, we explore:

• Why anxiety is often the anticipation of a future moment that hasn’t happened

• The difference between speaking to an audience vs. speaking with them

• How childhood conditioning and corporate culture silence women

• Why nervous system regulation transforms executive presence

• What it truly means to “find your voice” as a female business owner

• How bold leadership begins with internal safety

This episode sits at the intersection of entrepreneurship, identity, and authority.

Because fearless speaking isn’t about volume.

It’s about alignment. It’s about self-trust. It’s about refusing to shrink inside the very business you built.

Dr. Doreen also shares insight into her 7-Step Guide to Fearless Speaking and the practical journey from anxiety to grounded, unapologetic visibility.

If you’re building a company and know you’re meant to lead at a higher level — this conversation will challenge you to stop bracing and start owning your voice.

🎙️ Access this episode and all related resources here: https://truthbombmarketing.com/did-she-really-say-that/

Guest: Stephanie Yesil | Host: Katrina van Oudheusden

https://CreatHERplanner.com/free

What if growth didn’t require burnout? What if building a business — or pivoting your career — could actually support your real life… even in seasons like motherhood, leadership transitions, or reinvention?

In this refreshingly honest episode of Did She REALLY Say That?!, Katrina sits down with Stephanie Yesil, founder of Elevated Careers, to talk about intentional growth, season-aware leadership, and what it really looks like to build wealth, impact, and autonomy without sacrificing yourself in the process.

Stephanie shares her non-linear path from Teach for America educator → six-figure corporate leader → entrepreneur, including how she built Elevated Careers in a focused “stealth mode” season — while preparing for a baby and resisting the pressure to do all the things.

✨ In this conversation, you’ll hear:

This episode is for seasoned founders, women in leadership, and high-achieving women who want:

✔ more money

✔ more ownership of their time

✔ more impact

✔ without burning themselves into the ground to get it

Stephanie also shares her free resource, “33 Most In-Demand Transferable Skills”, designed to help women clearly name what they already bring to the table — and use that language to unlock new opportunities.

🎧 If you’re building a business, navigating motherhood or leadership transitions, or quietly wondering, “There has to be a better way than this,” press play.

👉 Follow the podcast and turn on notifications so you don’t miss future conversations redefining success for women in business. Please write a review to help us grow our audience and find more women like you.

Learn More About Elevated Careers: https://www.elevated.careers

CreateHER™ Planner: http://creatherplanner.com

You don’t need to slow down. You need to grow intentionally. ✨

Ever feel like you KNOW what to do… but you still can’t get yourself to do it?Like you’ve got the plan, the calendar, the strategy… and yet somehow you’re stuck in the same loop?

Babe — it’s not because you’re lazy. It’s not because you “don’t want it enough.”It’s because your subconscious is driving the bus… and she’s been taking detours. 😅

In this episode, Katrina sits down with Andi Hess (Rapid Results Coach + Clinical Hypnotherapist + former organizational leadership professor) to break down what hypnosis actually is — and why it might be the missing link between having strategy and finally getting results.

✨ In this convo, you’ll learn:

If you’ve ever thought:

✅ “Why do I keep repeating this pattern?”

✅ “What is WRONG with me?”

✅ “I have the plan… why can’t I take action?”

✅ “I need to have it all together before I show up”…this episode is your permission slip to stop spiraling and start shifting.

Andi also shares her free “I Can Handle It” Bundle — a hypnosis meditation + mantra wallpapers that help you feel grounded, capable, and ready for the success you keep saying you want. Because real confidence is:💥 “Whatever happens… I can handle it.”

🎧 Press play if you’re ready to stop overthinking your way into burnout and start trusting yourself into results.

👉 Follow the podcast and turn on notifications so you never miss an episode drop!

Grab Andi’s FREE “I Can Handle It” Bundle: https://www.remixcoach.com/handleit

🔗 LINKS + RESOURCES📣 Share This Episode With Someone Who Needs To Hear IT!

https://truthbombmarketing.com/did-she-really-say-that/

You don’t need more willpower.

You need your subconscious on your side. 💅✨

Katrina talks with Tanarra Schneider, founder of Rebel 75, about reshaping leadership and culture so they work for real humans, not just revenue targets.

They cover:

• What it means to be a rebel at work (without creating chaos)

• How to build psychologically safe, human-centered cultures

• Why conflict and tension are unavoidable—and how to use them well

• How rituals, routines, and tiny rebellions shift team culture over time

You also hear how parenting a non-binary, autistic, ADHD child shaped Tanarra’s thinking about safety, identity, and making space for people to be who they are.

If you’re building a business, leading a team, or sitting in a culture that feels off, this episode gives you practical ways to start changing things.

Key Discussion Points 

• From Corporate to Rebel 75

• Parenting, Identity & Safety at Home

• What Being a Rebel at Work Really Is

• Tiny Rebellions: Small Changes, Real Impact

• The Unquiet Ones. The “unquiet ones” are often quiet people who calmly say the thing everyone else is thinking.

• Rituals vs Routines

• Reimagining Teams & Women’s Leadership

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Tanarra Schneider is the founder of Rebel 75, a culture and leadership firm focused on human-centered ways of working.

Her work includes:

• Leadership systems coaching (always bringing the wider system into the room)

• Culture and team design

• Rethinking rituals and routines like offsites, strategy days, and leadership development

She’s also a parent to a non-binary, autistic, ADHD child, which shapes how she thinks about identity, safety, and belonging at work.

Her long-time personal line: “Leader by design, badass by nature.”

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Resources & Links

Rapid Rebellion Guide (Free)

A practical guide from Rebel 75 that includes:

• Tiny rebellions you can try with your team

• A Ritual Redesign activity to rework an offsite, planning meeting, or review process

• Resetting the Table: questions and prompts to help your team name what’s working, what’s not, and what needs to change in your routines

Referenced Book

• The Art of Gathering by Priya Parker – for better design of offsites, workshops, and group sessions.

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Thanks for listening! If you are enjoying our podcast, leave a comment below. We love hearing from our fans and other female entrepreneurs! We are collaborating to make business better for every woman! Feel free to share this podcast on your favorite social platform. And if you are listening on any of the podcast platforms, we would love it if you could post a 5-star review. Please, help us get our message out! Together, we discover how each woman has the power to unlock another woman when we are open about what we are redefining as women in business.

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About Your Host: Katrina van Oudheusden

™CreatHER™ is a cyclical planning and business recalibration methodology that helps women design their work, decisions, and growth in alignment with their natural rhythms — without burnout, hustle, or self-abandonment.Former Chef at Walt Disney World® Resort, Restaurateur, Speaker, and CEO of Truth Bomb Marketing. Katrina is a sought-after consultant for small business growth among female entrepreneurs.

In this powerful episode, Katrina sits down with interior designer, entrepreneur, speaker, and author Danielle Saintard Valiente to unpack a life that has truly done a 180.

Danielle shares how a turbulent and unsafe childhood led her to redefine what “home” really means—and how a single TV show at age 13 sparked her purpose to create that feeling of home for others. She walks us through her leap from Massachusetts to North Carolina with $900 and a dying car, the strangers who stepped in to support her, and the couple who believed in her so deeply they offered her up to $50,000 to start her own interior design firm.

Then comes the plot twist: within weeks of launching her business, Danielle is served with three lawsuits for $350,000 by her former employer, becomes effectively homeless, and is pushed to the edge—emotionally, financially, and professionally. Her decision not to settle, and to stand firmly in the truth even when everyone told her to “just pay and make it go away,” becomes a defining "Did she really say that?! " moment.

Danielle and Katrina explore fear, faith in yourself, alignment, the reality of the first 10 years of entrepreneurship, the necessity of failure, the power of mentors, and what it takes to dismantle the emotional walls that keep us from real connection. Danielle also shares her vision of stepping onto more stages, supporting nonprofits that prevent childhood abuse, and the ripple effect of one person choosing to believe in another.

This is a conversation about courage, voice, money, lawsuits, survival, and ultimately, deep healing and purpose.

Danielle Saintard Valiente is a passionate entrepreneur, interior designer, published author, and inspirational speaker.

After growing up in an unsafe environment in Massachusetts, she discovered her calling at 13 while watching a design show: to create home as a feeling of safety and love for others. She pursued a degree in interior design, drove 16 hours to North Carolina with $900 in her bank account, and built a career from the ground up.

Over 12+ years in business, Danielle has combined her love of design, communications, and personal development to help others trust themselves, navigate fear, and understand that who you were in the beginning doesn’t dictate who you get to become.

She is IIN-certified in health coaching, a philanthropist committed to preventing childhood abuse, and a sought-after speaker ready to take more stages and support entrepreneurs, especially women, in reconnecting with their voice and power.

Her memoir, 180 Degrees: Emerging from Childhood Darkness, shares her journey from trauma to triumph and offers a message of hope, resilience, and radical self-trust.-------------------------------------

Resources & Mentions

• Book & Film – The Secret

• Topic: Manifestation, law of attraction, and how what you put out into the universe returns to you.

• TV Show – Trading Spaces

• The design show that first inspired Danielle to pursue interior design and to create “home” as a feeling.

• CreatHER Planner (from Katrina)

• A planning methodology designed to help women “plan like a woman,” aligning life, business, and energy.

Special Offer from Danielle

Danielle is gifting a copy of her book to listeners.

How to claim:

1. Go to Danielle’s Instagram

2. Send her a DM with:

• That you heard her on Did She Really Say That?

• The secret keyword: creatHER

Thanks for listening! If you are enjoying our podcast, leave a comment below. We love hearing from our fans and other female entrepreneurs! We are collaborating to make business better for every woman! Feel free to share this podcast on your favorite social platform. And if you are listening on any of the podcast platforms, we would love it if you could post a 5-star review. Please, help us get our message out! Together, we discover how each woman has the power to unlock another woman when we are open about what we are redefining as women in business.

In this powerful and intimate conversation, Katrina sits down with Suzanne (Suzy) Kratzig to explore how women can interrupt the stress response cycle, come back into their bodies, and reconnect with their innate intuition and wisdom.

Together they unpack:

• The Energy Leadership Index assessment and how it reveals the way you show up in everyday life vs. under stress.

• The four key stress responses—Fawn, Freeze, Flee, Fight—and how they uniquely show up in women.

• Susie’s practical “B.E.S.T.” framework for interrupting stress in real time.

• Why embodiment, community, and shared wisdom among women are essential to healing and thriving.

You’ll walk away with simple, doable tools you can use immediately (including a beautiful hand–breath exercise) and an invitation to step into Susie’s Wise Woman 9‑week group experience.

Suzanne (Susie) Kratzig is a:

• Certified Professional Coach

• Energy Leadership Index Master Practitioner

• Certified Facilitator of a Trauma-Informed Body-Mind Program

Creator of the Wise Woman – a 9‑week group experience designed to help women interrupt the stress cycle, reconnect with their bodies, and rise into their most authentic, empowered selves.

Key Discussion Points

• What Is the Energy Leadership Index (ELI)?

• How Stress Keeps Women Small: The 4 Stress Responses

• Susie breaks down how stress shows up for women through four primary responses:

•  Fawn

•  Freeze

•  Flee (Flight)

•  Fight

• Bottom line: When we’re overwhelmed by stress, we’re in reaction mode, operating from our nervous system instead of from our wise mind.

• Perfectionism, Entrepreneurship, and Women’s Stress

• The B.E.S.T. Framework: Interrupting the Stress Cycle

• Susie introduces her B.E.S.T. tool—a simple framework with four core practices to help interrupt the stress response in real time.

• B.E.S.T. = Breath • Emotions in the body • Senses • Thank you

• Wise Woman: A 9‑Week Experience for Women

• Boundaries, Safety, and Self-Trust

-------------------------------------------

Resources & Links Mentioned

• Wise Woman 9‑Week Cohort

• January cohorts (In-person in Brookline, MA + Online)

• Limited spots (approximately 10–15 women each)

• Energy Leadership Index (ELI) Susie offers the ELI assessment and a 1:1 debrief as part of her work.

• CreatHER Planner by Katrina -- A cyclical, body-aware planning system that supports women in:

• Planning in alignment with their natural embodied rhythm.

• Tracking body signals and emotions.

Building in celebration and acknowledgment so success doesn’t pass unnoticed.------------------------------------

Thanks for listening! If you are enjoying our podcast, leave a comment below. We love hearing from our fans and other female entrepreneurs! We are collaborating to make business better for every woman! Feel free to share this podcast on your favorite social platform. And if you are listening on any of the podcast platforms, we would love it if you could post a 5-star review. Please, help us get our message out! Together, we discover how each woman has the power to unlock another woman when we are open about what we are redefining as women in business.

About Your Host: Katrina van Oudheusden

Former Chef at Walt Disney World® Resort, Restaurateur, Speaker, and CEO of Truth Bomb Marketing. Katrina is a sought-after consultant for small business growth among female entrepreneurs. 

She created CreatHER™, which is a cyclical planning and business recalibration methodology that helps women design their work, decisions, and growth in alignment with their natural rhythms — without burnout, hustle, or self-abandonment. 

CreatHer Money Revolution Summit: 

Blog 

CreatHER 2026 Planner 

CreatHER Reset

CreatHER Business Rewire 

Episode Summary:

Welcome back to another inspiring episode of "Did She Really Say That?" hosted by Katrina van Oudheusden. In this episode, Katrina is joined by Kelly King, a dynamic joy strategist, interdisciplinary artist, and educator. Together, they explore the power of movement as a tool for personal and professional empowerment. Discover how embracing your authentic self and integrating movement into daily life can lead to a more joyful and fulfilling existence.

Guest Bios:

• Kelly King: A multi-talented joy strategist and interdisciplinary artist working across performance, film, and nonfiction. Kelly is the founder of The Movement Movement, a consulting firm, and the artistic director of Body Wise Dance. Her work focuses on building community, fostering collaboration, and exploring joy as a discipline.

Key Discussion Points:

• The Movement Movement: Kelly shares the philosophy behind her consulting firm, emphasizing movement as a form of activism and community building.

• Joy as a Discipline: Exploring the concept of joy and how intentional choices in daily life contribute to a fulfilling and audacious lifestyle.

• Transferring Skills: How skills learned in different areas of life, such as parenting and corporate roles, can apply to business and personal growth.

• The Power of Embodied Movement: The integration of mind and body through movement as a way to enhance personal and professional life.

• Audience Participation: Encouragement for listeners to physically engage by taking up space and embracing their presence in the world.

Recommended Resources and Links:

• Pre-order Kelly King's Book: "Your Embodied Life: A Field Guide to Joy"

• Follow Kelly King on Social Media: Instagram, LinkedIn, Facebook

• Learn More about The Movement Movement

Katrina and Kelly's conversation is an empowering call to awaken to the movement within and around us, aiming to create a world where joy and authenticity are central to our experiences. Don't miss this vibrant episode that encourages you to take up space—both physically and metaphorically. Remember to share this episode with your circle and leave a five-star rating if it resonated with you.

Thanks for listening! If you are enjoying our podcast, leave a comment below. We love hearing from our fans and other female entrepreneurs! We are collaborating to make business better for every woman! Feel free to share this podcast on your favorite social platform. And if you are listening on any of the podcast platforms, we would love it if you could post a 5-star review. Please, help us get our message out! Together, we discover how each woman has the power to unlock another woman when we are open about what we are redefining as women in business.

About Your Host: Katrina van Oudheusden

Former Chef at Walt Disney World® Resort, Restaurateur, Speaker, and CEO of Truth Bomb Marketing. Katrina is a sought-after consultant for small business growth among female entrepreneurs. 

She created a revolutionary business training method called ‘CreatHER™ Business Rewire’. Weaving together time, money, and business growth by preventing burnout and strengthening female leadership skills. 

Alongside the CreatHER™ Planner, women are finally experiencing less stress in all areas of their lives. When the focus begins with HERself, women discover a freedom to dream big, increase revenue, and design a marketing strategy that works for them. 

CreatHer Money Revolution Summit: 

Blog 

CreatHER 2026 Planner 

CreatHER Reset Retreats

CreatHER Business Rewire 

Episode Summary

In this engaging episode, host Katrina van Oudheusden welcomes Amber Daughn, founder of Women on Stage Collective, a speaker development company empowering women. Together, they explore the journey of women entrepreneurs, emphasizing the importance of authentic female voices in business and public speaking. From the challenges of starting a business to the nuances of building strong, nourishing relationships in business, Amber shares her insights and experiences, offering a fresh perspective on women's roles in the speaking industry.

Key Discussion Points

• Katrina's passion for women in business and productivity.

• Amber's introduction and the importance of Women on Stage Collective.

• Challenges Amber faced in building her company and the importance of relationships in business.

• The unique approach of Women on Stage: crafting a woman's unique voice and presence in public speaking.

• Importance of community building and collaboration among women leaders.

• Overcoming self-doubt and the undervaluation of women's natural abilities and skills.

• Using women's natural rhythm and energy cycles to enhance productivity and public presentation.

Guest Bio

Amber is the founder of Women on Stage Collective, a company dedicated to reshaping the speaking industry for women through her signature stagecraft method. With over 15 years in the events industry, she is passionate about helping women refine their voice and plant their flag in the speaking field. Her holistic approach integrates personal authenticity with professional strategies to craft impactful speakers.

Recommended Resources & Links

• Women on Stage Collective: Explore our site and free group via the website

• Stagecraft Challenge: A free five-day live training beginning in January 2026 to help women start their journey in public speaking. For a complimentary seat, connect via the Facebook Group.

Join us for what promises to be an insightful conversation on the shifts taking place in female entrepreneurship and public speaking. Dive into the world of authentic communication and collaboration with Katrina and Amber, and find how you, too, can elevate your voice and presence in your industry.

Thanks for listening! If you are enjoying our podcast, leave a comment below. We love hearing from our fans and other female entrepreneurs! We are collaborating to make business better for every woman! Feel free to share this podcast on your favorite social platform. And if you are listening on any of the podcast platforms, we would love it if you could post a 5-star review. Please, help us get our message out! Together, we discover how each woman has the power to unlock another woman when we are open about what we are redefining as women in business.

About Your Host: Katrina van Oudheusden

Former Chef at Walt Disney World® Resort, Restaurateur, Speaker, and CEO of Truth Bomb Marketing. Katrina is a sought-after consultant for small business growth among female entrepreneurs. 

She created a revolutionary business training method called ‘CreatHER™ Business Rewire’. Weaving together time, money, and business growth by preventing burnout and strengthening female leadership skills. 

Alongside the CreatHER™ Planner, women are finally experiencing less stress in all areas of their lives. When the focus begins with HERself, women discover a freedom to dream big, increase revenue, and design a marketing strategy that works for them. 

CreatHer Money Revolution Summit: 

Blog 

CreatHER 2026 Planner 

CreatHER Reset Retreats

CreatHER Business Rewire 

Episode Summary:

In this enriching episode of "Did She Really Say That?," Katrina van Oudheusden engages in a vibrant conversation with Kendra Cunov, a pivotal figure in the realm of authentic relating and embodiment. Kendra shares her insights into the importance of authenticity, embodiment, and the quest for wholeness among women. Together, they delve into how these concepts intersect with modern entrepreneurship, relationship dynamics, and personal growth.

Key Discussion Points:

• Introduction to Kendra Cunov: Co-founder of The Collective and Authentic World with over 20 years of experience in facilitating intimacy and embodiment workshops.

• Defining Wholeness: What it means for women today and how wholeness can be found through embracing our complete range of emotions and experiences.

• Authenticity and Complexity: How "The Illusion of Authenticity" leads to incomplete narratives and the importance of embracing both positive and complex moments.

• Women and Entrepreneurship: The pressures of “faking it until you make it” and balancing ambition with authentic self-expression.

• Manifestation vs. Creation: How true creation comes from a foundation of reflection and understanding rather than attempting to mold life through forceful attraction.

• Opening Conversations: The power of discussing vulnerabilities, setbacks, and the honest truths of relationships and personal development.

Guest Bio:

Kendra Cunov is a pioneer in the field of authentic relating and embodiment. She has co-founded significant communal projects like The Collective and Authentic World and has over two decades of experience working with individuals and groups worldwide. Her efforts focus on deepening people's understanding of true connection, authenticity, and self-expression, particularly among women navigating the modern world.

Recommended Resources & Links:

• Kendra Cunov's Free Offer: Completion and Creation Course registration

• Date: December 29th

• Offer Code: Free with code “CC2026DSRST”

• Details: Engage in guided reflection and set a grounded foundation for the new year.

• Follow Kendra on Facebook and Instagram 

Share this episode with a woman in your life who could benefit from a conversation about authenticity, wholeness, and growth. Join the discussion or engage with Kendra's offerings to start your journey of completion and empowerment for the new year.

Thanks for listening! If you are enjoying our podcast, leave a comment below. We love hearing from our fans and other female entrepreneurs! We are collaborating to make business better for every woman! Feel free to share this podcast on your favorite social platform. And if you are listening on any of the podcast platforms, we would love it if you could post a 5-star review. Please, help us get our message out! Together, we discover how each woman has the power to unlock another woman when we are open about what we are redefining as women in business.

About Your Host: Katrina van Oudheusden

Former Chef at Walt Disney World® Resort, Restaurateur, Speaker, and CEO of Truth Bomb Marketing. Katrina is a sought-after consultant for small business growth among female entrepreneurs. 

She created a revolutionary business training method called ‘CreatHER™ Business Rewire’. Weaving together time, money, and business growth by preventing burnout and strengthening female leadership skills. 

Alongside the CreatHER™ Planner, women are finally experiencing less stress in all areas of their lives. When the focus begins with HERself, women discover a freedom to dream big, increase revenue, and design a marketing strategy that works for them. 

CreatHer Money Revolution Summit: 

Blog 

CreatHER 2026 Planner 

CreatHER Reset Retreats

CreatHER Business Rewire 

Summary:

In this engaging episode of "Did She Really Say That?" host Katrina van Oudheusden dives deep into the world of business partnerships with guest Keziah Robinson. With over 20 years of experience as a business strategist, transformation coach, and investor, Keziah shares invaluable insights about forming strong business partnerships, navigating potential pitfalls, and ensuring successful collaboration without jeopardizing personal relationships. This episode is filled with practical advice and honest conversations aimed at empowering women entrepreneurs to seek the right partnerships and grow their businesses collaboratively.

Key Discussion Points:

• Introduction to Keziah Robinson: Introducing Keziah as a seasoned business strategist, transformation coach, and investor with extensive experience across multiple industries.

• Misconceptions About Solo Entrepreneurship: Discussing the myths surrounding solo business ownership and the importance of building partnerships.

• Starting with Self-Reflection: Keziah emphasizes conducting a personal relationship inventory to identify patterns that might influence future business partnerships.

• Handling Conflict in Partnerships: Strategies for managing disagreements effectively while maintaining strong personal bonds.

• Legal and Practical Aspects of Partnerships: Insights into setting up partnership agreements and the importance of reviewing them regularly.

• The Dynamics of Business Partnerships: Understanding and valuing the individual strengths of partners to enhance collaboration.

• "Did She Really Say That?" Moments: Memorable revelations about personal accountability in partnerships.

Guest Bio:

Keziah Robinson is an influential business strategist, transformation coach, and investor whose career spans over two decades. Known as a "shape shifter," she is celebrated for her adaptability and keen insight into effective business partnerships. Keziah has worked closely with executive leaderships, CEOs, and founders, helping them navigate the complexities of business relationships with pragmatism and wit.

Resources and Links:

• Keziah Robinson's Partnership 101 Workshop: An interactive workshop focused on building strong partnerships. Use the code "SheSaidThat" for complimentary access.

• Keziah Robinson's LinkedIn Profile: Follow Keziah Robinson on LinkedIn for more insights and resources.

• Stay in Touch at our website

Thanks for listening! If you are enjoying our podcast, leave a comment below. We love hearing from our fans and other female entrepreneurs! We are collaborating to make business better for every woman! Feel free to share this podcast on your favorite social platform. And if you are listening on any of the podcast platforms, we would love it if you could post a 5-star review. Please, help us get our message out! Together, we discover how each woman has the power to unlock another woman when we are open about what we are redefining as women in business.

About Your Host: Katrina van Oudheusden

Former Chef at Walt Disney World® Resort, Restaurateur, Speaker, and CEO of Truth Bomb Marketing. Katrina is a sought-after consultant for small business growth among female entrepreneurs. 

She created a revolutionary business training method called ‘CreatHER™ Business Rewire’. Weaving together time, money, and business growth by preventing burnout and strengthening female leadership skills. 

Alongside the CreatHER™ Planner, women are finally experiencing less stress in all areas of their lives. When the focus begins with HERself, women discover a freedom to dream big, increase revenue, and design a marketing strategy that works for them. 

CreatHer Money Revolution Summit: 

Blog 

CreatHER 2026 Planner 

CreatHER Reset Retreats

CreatHER Business Rewire 

Episode Summary

In this enlightening episode, your host, Katrina van Oudheusden, welcomes the remarkable Isabelle Tierney, a licensed therapist and founder of the Stress Reset. They dive deep into the transformative power of stress management techniques and their critical importance for female entrepreneurs and women in business. Isabelle shares her unique journey from overcoming personal challenges to creating a proven method that helps individuals regulate stress in mere minutes.

Key Discussion Points

• Introduction to Stress Reset: Explore Isabelle's stress relief method that enables people to "flip the switch" on stress anywhere, anytime.

• Personal Journey: Isabelle discusses her troubled childhood, the impact of long-term stress, and her transformative journey through energy healing and spiritual awakening.

• Gender Differences in Stress Management: How stress manifests differently in men and women and the importance of connection for women.

• Resilience and Self-regulation: Isabelle introduces her stress scale and the importance of awareness and action to achieve self-regulation.

• The Power of Spirituality in Business: Isabel's recent embrace of her spiritual healing background and its role in her professional offerings.

• Quiz for Self-awareness: Katrina takes Isabelle's quiz live, highlighting the importance of honest introspection to identify one's stress levels.

Guest Bio

Isabelle Tierney is a distinguished therapist and the visionary behind the Stress Reset method. She has dedicated her career to making stress relief accessible and effective, ensuring that individuals can experience greater well-being, productivity, and health. With her background in therapy and energy healing, she has empowered thousands to unlock resilience and transform their lives.

Recommended Resources

• Isabelle's Website: Learn more about Isabelle Tierney and take the Stress Reset quiz to identify your stress level and discover paths to resilience.

• The Celestine Prophecy: A book that sparked Isabelle's spiritual awakening, available from various book retailers.

• Grab a session with Isabelle today: 

Thanks for listening! If you are enjoying our podcast, leave a comment below. We love hearing from our fans and other female entrepreneurs! We are collaborating to make business better for every woman! Feel free to share this podcast on your favorite social platform. And if you are listening on any of the podcast platforms, we would love it if you could post a 5-star review. Please, help us get our message out! Together, we discover how each woman has the power to unlock another woman when we are open about what we are redefining as women in business.

About Your Host: Katrina van Oudheusden

Former Chef at Walt Disney World® Resort, Restaurateur, Speaker, and CEO of Truth Bomb Marketing. Katrina is a sought-after consultant for small business growth among female entrepreneurs. 

She created a revolutionary business training method called ‘CreatHER™ Business Rewire’. Weaving together time, money, and business growth by preventing burnout and strengthening female leadership skills. 

Alongside the CreatHER™ Planner, women are finally experiencing less stress in all areas of their lives. When the focus begins with HERself, women discover a freedom to dream big, increase revenue, and design a marketing strategy that works for them. 

CreatHer Money Revolution Summit: 

Blog 

CreatHER 2026 Planner 

CreatHER Reset Retreats

CreatHER Business Rewire 

Episode Summary

Join host Katrina van Oudheusden as she dives into a lively and enriching conversation with Dorothy Rosen, co-founder of Women Belong—a community fostering generosity and meaningful connections for women. This episode delves into themes of belonging, leadership, and the unique dynamics within women-led communities and businesses.

Key Discussion Points

• Introducing Dorothy Rosen: Learn about Dorothy’s journey and her inspiration for co-founding Women Belong, highlighting her vision for a supportive and authentic network for women.

• Reframing Belonging: Explore the revolutionary idea that belonging is a choice and not contingent upon external validation. Dorothy shares her experiences of building spaces where women truly feel seen and valued.

• Women in Leadership: Discuss how women can redefine leadership by promoting collaboration over competition, and valuing emotional expression in professional settings.

• The Power of Words: A humorous yet serious reflection on reclaiming offensive words and redefining what it means to be a strong woman.

• Building and Maintaining Communities: Insight into the intricacies of running Women Belong, from leadership structures to the importance of shared responsibility in nurturing community connections.

• Facing and Resolving Conflicts: Katrina and Dorothy touch on the significance of addressing conflicts head-on in business partnerships, especially between women.

• The Hero's Journey: Dorothy shares personal reflections on her transformative trip to Estes Park, paralleling her growth with the theme of a hero’s journey, as described by Joseph Campbell.

Guest Bio

Dorothy Rosen is a passionate community leader and co-founder of Women Belong. She is dedicated to empowering women to seek out and create spaces where they are rightfully seen and heard, advocating for an environment of mutual support and encouragement for professional women.

Recommended Resources & Links

• Women Belong: Visit Women Belong for information on joining the community.

• Books Mentioned: Louise Penny’s Detective Series featuring Three Pines, "The Lincoln Highway".

• Joseph Campbell’s Work: Watch "Finding Joe" for insights on the Hero’s Journey.

This engaging episode challenges listeners to rethink traditional views on gender roles, leadership, and entrepreneurship. With humor and honesty, Katrina and Dorothy inspire women to claim their space and redefine success on their own terms. Tune in for more enlightening discussions on women's empowerment!

Thanks for listening! If you are enjoying our podcast, leave a comment below. We love hearing from our fans and other female entrepreneurs! We are collaborating to make business better for every woman! Feel free to share this podcast on your favorite social platform. And if you are listening on any of the podcast platforms, we would love it if you could post a 5-star review. Please, help us get our message out! Together, we discover how each woman has the power to unlock another woman when we are open about what we are redefining as women in business.

About Your Host: Katrina van Oudheusden

Former Chef at Walt Disney World® Resort, Restaurateur, Speaker, and CEO of Truth Bomb Marketing. Katrina is a sought-after consultant for small business growth among female entrepreneurs. 

She created a revolutionary business training method called ‘CreatHER™ Business Rewire’. Weaving together time, money, and business growth by preventing burnout and strengthening female leadership skills. 

Alongside the CreatHER™ Planner, women are finally experiencing less stress in all areas of their lives. When the focus begins with HERself, women discover a freedom to dream big, increase revenue, and design a marketing strategy that works for them. 

CreatHer Money Revolution Summit: 

Blog 

CreatHER 2026 Planner 

CreatHER Reset Retreats

CreatHER Business Rewire 

Episode Summary

In this engaging episode of "Did She Really Say That?", host Katrina van Oudheusden sits down with the dynamic Jen Coken, a seasoned coach and advocate for women in leadership. Together, they unravel the nuanced world of imposter syndrome, reframing it as a potential superpower rather than a hindrance. Through personal anecdotes and professional insights, they explore how women can navigate, embrace, and overcome the barriers of self-doubt, perfectionism, and societal expectations to emerge as leaders in their own right.

Key Discussion Points

• Introduction to Imposter Syndrome: Exploring how this "phenomenon" can be transformed into a strength, empowering women to leverage it as a catalyst for growth.

• Defining Moments: Jen introduces the concept of identifying pivotal moments that shaped one's imposter fears, typically occurring before age 17.

• Overcoming Internal Barriers: Strategies for women to redefine productivity, confront perfectionism, and assert their influence in leadership roles.

• Cultural Shifts Needed in Business: Discussing the importance of a supportive corporate culture that allows women to thrive in C-suite roles without compromising personal life.

• Leadership Development: Jen's initiative for creating a pipeline to prepare women for leadership positions, ensuring they are C-suite ready.

• Creating Community and Influence: The significance of supportive networks among women, fostering mutual growth and understanding.

Guest Bio

Jen Coken is an executive coach and imposter syndrome expert. With over two decades of experience in coaching leaders across various industries, she brings invaluable insights on turning challenges into triumphs. Jen is also an accomplished author and speaker, advocating for authentic leadership and cultural change within corporate structures.

Recommended Resources

• Book: "Make Imposter Syndrome Your Superpower" by Jen Coken - Purchase the book

• Quiz: Discover your personal imposter syndrome flavor through Jen’s quiz - Take the Quiz

This episode is a must-listen for any woman ready to turn her perceived weaknesses into powerful assets and step confidently into leadership roles. Tune in to hear practical strategies, empowering stories, and enjoy the spirited camaraderie between Katrina and Jen as they champion for a world where authenticity shines in every aspect of life and leadership.

Thanks for listening! If you are enjoying our podcast, leave a comment below. We love hearing from our fans and other female entrepreneurs! We are collaborating to make business better for every woman! Feel free to share this podcast on your favorite social platform. And if you are listening on any of the podcast platforms, we would love it if you could post a 5-star review. Please, help us get our message out! Together, we discover how each woman has the power to unlock another woman when we are open about what we are redefining as women in business.

About Your Host: Katrina van Oudheusden

Former Chef at Walt Disney World® Resort, Restaurateur, Speaker, and CEO of Truth Bomb Marketing. Katrina is a sought-after consultant for small business growth among female entrepreneurs. 

She created a revolutionary business training method called ‘CreatHER™ Business Rewire’. Weaving together time, money, and business growth by preventing burnout and strengthening female leadership skills. 

Alongside the CreatHER™ Planner, women are finally experiencing less stress in all areas of their lives. When the focus begins with HERself, women discover a freedom to dream big, increase revenue, and design a marketing strategy that works for them. 

CreatHer Money Revolution Summit: 

Blog 

CreatHER 2026 Planner 

CreatHER Reset Retreats

CreatHER Business Rewire 

Episode Summary

Welcome to another empowering episode of "Did She Really Say That?" with your host, Katrina van Oudheusden. This episode dives deep into the conversation about money, a topic often avoided but crucial for transforming your financial future. With special guest Michelle Perkins, a former CPA turned CEO of "A Limit Free Life," this discussion aims to reshape your beliefs and relationship with money. Get ready to challenge your financial mindset and learn strategies to embrace wealth on both intellectual and energetic levels.

Key Discussion Points

• The Importance of Money Conversations: Katrina emphasizes the need for open dialogues about money, especially as we stand on the brink of inheriting substantial financial assets.

• Financial Education Gap: A history of lacking financial education and the need to bridge the gap with comprehensive learning and strategy development.

• Michelle Perkins' Background: Transition from CPA to mentoring entrepreneurs, highlighting the psychological aspects of money relationships.

• Archetypes & Money Mindset: Insight into how our subconscious beliefs, often stemming from childhood, impact our financial actions.

• Strategies for Improvement: Practical steps to create a positive money relationship through self-assessment, re-evaluating beliefs, and tangible actions.

• Memorable Exercise: Writing a letter to your money, and in turn, having your money write back to you as a method of deepening your financial awareness.

• Entrepreneurial Insight: Importance of profitability over mere revenue, understanding P&L statements, and proper cash flow management.

Guest Bio

Michelle Perkins is a former CPA and business consultant, now CEO of "A Limit Free Life," focusing on elevating clients' financial awareness, mindset, and business strategies.

Recommended Resources

• Archetype Assessment: Michelle offers a digital money archetype assessment based on Carl Jung’s theories, designed to help listeners understand their financial behaviors better. Reach out to Michelle for this assessment and a detailed personal consultation.

• For additional insights and connections, listeners are encouraged to follow Michelle on her website and explore her services.

Conclusion

Don’t forget to connect with Michelle Perkins for her transformative assessment and further resources. Engage with this empowering content to discover the nuggets of wisdom that could transform your financial perspective.

Connect and Subscribe

Join us in our mission to discuss the "unsaid" and transform lives. Subscribe to "Did She Really Say That?" wherever you get your podcasts, and be sure to leave your thoughts and comments about this episode and its powerful exercises.
Feel free to share this podcast on your favorite social platform. And if you are listening on any of the podcast platforms, we would love it if you could post a 5-star review. Please, help us get our message out! Together, we discover how each woman has the power to unlock another woman when we are open about what we are redefining as women in business.

About Your Host: Katrina van Oudheusden

Former Chef at Walt Disney World® Resort, Restaurateur, Speaker, and CEO of Truth Bomb Marketing. Katrina is a sought-after consultant for small business growth among female entrepreneurs. 

She created a revolutionary business training method called ‘CreatHER™ Business Rewire’. Weaving together time, money, and business growth by preventing burnout and strengthening female leadership skills. 

Alongside the CreatHER™ Planner, women are finally experiencing less stress in all areas of their lives. When the focus begins with HERself, women discover a freedom to dream big, increase revenue, and design a marketing strategy that works for them. 

CreatHer Money Revolution:

Blog:

CreatHER Planner:

CreatHER Reset Retreats:

CreatHER Business Rewire:

Episode Summary:

In this inspiring episode of "Did She Really Say That?", host Katrina van Oudheusden welcomes guest Marcey Rader, a multi-award-winning certified speaking professional and founder of the company where health powers performance. Together, they dive into the unique challenges and opportunities women face in business, highlighting Marcey's innovative business model that combines coaching, consulting, speaking, and training to empower both clients and contractors. Marcey shares her insights on building a business that supports varied lifestyles and talents, emphasizing health and productivity. She also discusses the importance of financial strategy in sustaining business growth.

Key Discussion Points:

• Innovative Business Models: Marcey explains her unique business approach that involves contracting specialized coaches for different client needs, allowing for flexibility and expert growth.

• Empowering Women in Business: The discussion touches upon how women build businesses differently, often challenging traditional norms to create more flexible and inclusive work environments.

• Financial Savvy and Sustainability: Both Katrina and Marcey highlight the significance of financial education for entrepreneurs, underscoring how strategies like Profit First can enhance business viability.

• Effective Management Strategies: The episode explores effective task management and the pitfalls of using tools like Slack incorrectly as a project management system.

• Honest Feedback in Client Communication: Marcey shares anecdotes of delivering candid feedback to clients, encouraging honest and open communication.

Guest Bio - Marcey Rader:

Marcey Rader is a certified speaking professional, productivity expert, and founder of a company focused on health-powered performance. With a background in corporate and individual coaching, Marcey has built a business model that leverages the strengths of multiple experts to deliver tailored coaching and training services. Her approach emphasizes the correlation between health and productivity, promoting balanced and effective work environments.

Recommended Resources:

• Book: "Reclaim Your Workday" by Marcey Rader

• Podcast: Health Powered Productivity

• Free Video Series:.

Tune in to hear more about how Marcey Rader is redefining business practices for women and creating sustainable, empowering work environments. For more insights and resources, make sure to check out the show notes linked in this episode.

Thanks for listening! If you are enjoying our podcast, leave a comment below. We love hearing from our fans and other female entrepreneurs! We are collaborating to make business better for every woman! Feel free to share this podcast on your favorite social platform. And if you are listening on any of the podcast platforms, we would love it if you could post a 5-star review. Please, help us get our message out! Together, we discover how each woman has the power to unlock another woman when we are open about what we are redefining as women in business.

About Your Host: Katrina van Oudheusden

Former Chef at Walt Disney World® Resort, Restaurateur, Speaker, and CEO of Truth Bomb Marketing. Katrina is a sought-after consultant for small business growth among female entrepreneurs. 

She created a revolutionary business training method called ‘CreatHER™ Business Rewire’. Weaving together time, money, and business growth by preventing burnout and strengthening female leadership skills. 

Alongside the CreatHER™ Planner, women are finally experiencing less stress in all areas of their lives. When the focus begins with HERself, women discover a freedom to dream big, increase revenue, and design a marketing strategy that works for them. 

CreatHer Money Revolution Summit: 

Blog 

CreatHER 2026 Planner 

CreatHER Reset Retreats

CreatHER Business Rewire 

Episode Summary

Join host Katrina van Oudheusden as she welcomes Lori Palm to discuss the power of understanding and harnessing your core passions. In this episode, they delve into the significance of knowing who you are to achieve personal and professional success. Lori shares her journey, innovative approaches, and explores the nuanced relationship between passion, money, and entrepreneurship.

Key Discussion Points

About the Guest

Lori Palm is the CEO of Core Passions, a pioneering company that developed a unique assessment to help individuals understand their inherent driving forces. A lifelong entrepreneur, Lori is known as a "Modern Day Muse" and a global passion expert, combining unique insights into business opportunities with a rich background in social work and financial services.

Recommended Resources & Links

Thanks for listening! If you are enjoying our podcast, leave a comment below. We love hearing from our fans and other female entrepreneurs! We are collaborating to make business better for every woman! Feel free to share this podcast on your favorite social platform. And if you are listening on any of the podcast platforms, we would love it if you could post a 5-star review. Please, help us get our message out! Together, we discover how each woman has the power to unlock another woman when we are open about what we are redefining as women in business.

About Your Host: Katrina van Oudheusden

Former Chef at Walt Disney World® Resort, Restaurateur, Speaker, and CEO of Truth Bomb Marketing. Katrina is a sought-after consultant for small business growth among female entrepreneurs. 

She created a revolutionary business training method called ‘CreatHER™ Business Rewire’. Weaving together time, money, and business growth by preventing burnout and strengthening female leadership skills. 

Alongside the CreatHER™ Planner, women are finally experiencing less stress in all areas of their lives. When the focus begins with HERself, women discover a freedom to dream big, increase revenue, and design a marketing strategy that works for them. 

CreatHer Money Revolution Summit: 

Blog 

CreatHER Planner 

CreatHER Reset Retreats

CreatHER Business Rewire 

Episode Summary

In this episode of "Did She Really Say That?" host Katrina van Oudheusden is joined by Donna Riccardo, a public speaking coach and master communicator from Red Stiletto. Donna shares her transformation journey from a nervous and introverted hairdresser to a renowned public speaker and seminar leader, discussing the challenges and triumphs along the way. The conversation offers insights into the power of finding your voice, the importance of storytelling, and strategies to elevate your public speaking skills, especially for women.

Key Discussion Points

• The Importance of Using Your Voice: Katrina and Donna discuss the importance of women embracing their voice to grow their presence and brand.

• Donna's Transformation Story: Donna shares her journey from being terrified of speaking to becoming a public speaker, detailing how she overcame the fear.

• The Role of Toastmasters and Other Resources: Donna highlights the importance of resources like Toastmasters for developing communication and leadership skills.

• Women in Public Speaking: Differences between men and women in terms of confidence, voice, and representation in public speaking.

• Storytelling and Engagement: Creating connections through eye contact, storytelling, and audience engagement.

• Struggles and Learning as an Entrepreneur: Donna talks about the challenges she faced while transitioning into a business owner, with a focus on embracing technology and effective marketing.

Guest Bio

• Donna Riccardo: A distinguished Toastmaster and NLP practitioner, Donna has over 30 years of experience in public speaking. She runs Red Stiletto, focusing on empowering women to find their voice and speak confidently. Her unique coaching style stems from her diverse experience in hairdressing, event-speaking, and personal development.

Recommended Resources

• Toastmasters International: A platform for learning public speaking and leadership skills.

• Book by Donna Riccardo: Public Speaking for Entrepreneurs: How to Show Up, Speak Up and Get What You Want for Your Business and Life.

• Red Stiletto Website: Red Stiletto

Visit Donna's website Red Stiletto here to download her free "Top 10 Speaking Tips to Keep Your Audience Hanging on to Every Word."

Listen to this insightful conversation to find inspiration and practical steps to elevate your speaking journey! Stay tuned for more empowering episodes of "Did She Really Say That?"

Thanks for listening! If you are enjoying our podcast, leave a comment below. We love hearing from our fans and other female entrepreneurs! We are collaborating to make business better for every woman! Feel free to share this podcast on your favorite social platform. And if you are listening on any of the podcast platforms, we would love it if you could post a 5-star review. Please, help us get our message out! Together, we discover how each woman has the power to unlock another woman when we are open about what we are redefining as women in business.

About Your Host: Katrina van Oudheusden

Former Chef at Walt Disney World® Resort, Restaurateur, Speaker, and CEO of Truth Bomb Marketing. Katrina is a sought-after consultant for small business growth among female entrepreneurs. 

She created a revolutionary business training method called ‘CreatHER™ Business Rewire’. Weaving together time, money, and business growth by preventing burnout and strengthening female leadership skills. 

Alongside the CreatHER™ Planner, women are finally experiencing less stress in all areas of their lives. When the focus begins with HERself, women discover a freedom to dream big, increase revenue, and design a marketing strategy that works for them. 

CreatHer Money Revolution: http://creathersummit.com

Blog: https://truthbombmarketing.com/blog 

CreatHER Planner: https://truthbombmarketing.com/creather-planner-2026

CreatHER Reset: https://truthbombmarketing.com/reset

CreatHER Business Rewire: https://truthbombmarketing.com/creather-business-rewire/

Episode Summary

In this episode of Did She Really Say That?, host Katrina van Oudheusden is joined by Kimberly Honnick, the founder and CEO of Bo Knows Learning. Together, they delve into the pressing need to innovate and revamp the education system, discussing everything from personalized learning to the importance of social-emotional skills. With over 30 years of experience, Kimberly shares her inspiring journey from being a public educator to an entrepreneur, providing insights on the future of education.

Key Discussion Points

• Education System Overhaul: Why the current education system is outdated and in need of a revamp.

• Bo Knows Learning: Exploring Kimberly's journey and her vision for change in educational practices.

• From Educator to Entrepreneur: Kimberly's personal transition and the skills she carried over from educational leadership to entrepreneurship.

• Significance of Social-Emotional Learning: Understanding its role in the holistic development of children and adults alike.

• Challenging Conventional Norms: How Kimberly confronted educational practices, particularly teaching to the test, and her approach to holistic education.

• Personal Growth and Leadership: The emphasis on self-care, continual learning, and investing in personal development for educators and leaders.

Guest Bio

Kimberly Honnick is an acclaimed educational leader and CEO of Bo Knows Learning, a company inspired by her dog, Balboa, aiming to revolutionize educational approaches. With experience spanning across various roles from teacher to assistant superintendent, Kimberly is a prominent voice in transforming learning environments to meet the needs of today’s society.

Recommended Resources

• 5 Clues to Your Child’s Learning Style: Kimberly offers a free guide for parents, caregivers, and educators to understand children's learning preferences better. Available via a QR code.

• Bo Knows Learning: Visit Bo Knows Learning for more insights into personalized education solutions spearheaded by Kimberly.

Connect with the Guest

• Kimberly Honnick on LinkedIn: www.linkedin.com/in/drkimberlyhonnick 

Thanks for listening! If you are enjoying our podcast, leave a comment below. We love hearing from our fans and other female entrepreneurs! We are collaborating to make business better for every woman! Feel free to share this podcast on your favorite social platform. And if you are listening on any of the podcast platforms, we would love it if you could post a 5-star review. Please, help us get our message out! Together, we discover how each woman has the power to unlock another woman when we are open about what we are redefining as women in business.

About Your Host: Katrina van Oudheusden

Former Chef at Walt Disney World® Resort, Restaurateur, Speaker, and CEO of Truth Bomb Marketing. Katrina is a sought-after consultant for small business growth among female entrepreneurs. 

She created a revolutionary business training method called ‘CreatHER™ Business Rewire’. Weaving together time, money, and business growth by preventing burnout and strengthening female leadership skills. 

Alongside the CreatHER™ Planner, women are finally experiencing less stress in all areas of their lives. When the focus begins with HERself, women discover a freedom to dream big, increase revenue, and design a marketing strategy that works for them. 

CreatHer Money Revolution: http://creathersummit.com

Blog: https://truthbombmarketing.com/blog 

CreatHER Planner: https://truthbombmarketing.com/creather-planner-2026

CreatHER Reset: https://truthbombmarketing.com/reset

CreatHER Business Rewire: https://truthbombmarketing.com/creather-business-rewire/

Episode Summary:

In this engaging episode of Did She Really Say That?, Katrina van Oudheusden hosts Carri Munn, a pioneering force in social entrepreneurship and co-founder of Circle Generation. They dive into a conversation about challenging traditional business practices, emphasizing collaboration, generational and cultural diversity, and the power of regenerative social change.

Key Discussion Points:

• The Philosophy of Circle Generation: Carri shares the vision behind Circle Generation, emphasizing collaboration, sharing diverse perspectives, and fostering a new generation of leaders.

• Breaking Away from Traditional Business Models: Discover how Circle Generation moves away from patriarchal business approaches to embrace a more collaborative and relationship-driven model.

• The Importance of Leadership with Love and Care: Discussing the need for a culture of care and collaboration in leadership, as opposed to hierarchical, competitive structures.

• Navigating Dynamic Tensions: Insights into handling conflicts and understanding diverse perspectives for creating harmonious professional environments.

• Encouragement for Women Entrepreneurs: Katrina and Carri share empowering advice for women to embrace their leadership roles and the value of collaboration over solo entrepreneurship.

Guest Bio:

Carri Munn is a master facilitator, cyborg anthropologist, community organizer, brand strategist, and corporate rebel. With a passion for social entrepreneurship, she co-founded Circle Generation, bringing her expertise in consulting and leadership to foster generative change across cultures and generations. Carri’s work emphasizes creating synergy in leadership to make impactful and cooperative changes in the world.

Follow on Linkedin 

Recommended Resources & Links Mentioned:

• Circle Generation Website: Learn more about their mission and their approach to leadership.

• Podcast: Alive and Learning: Discover more about relational approaches and how they impact social entrepreneurship.

• Grab a special offer from Carri - 20% discount to anyone listening who'd like to join a future cohort of the network leadership series, a complimentary 30 min advising call with one of our team to offer support around a collaboration challenge, and you're welcome to a world of perspectives through our blog at Circle Generation.com and podcast Alive and Learning at aliveandlearning.net 

Thanks for listening! If you are enjoying our podcast, leave a comment below. We love hearing from our fans and other female entrepreneurs! We are collaborating to make business better for every woman! Feel free to share this podcast on your favorite social platform. And if you are listening on any of the podcast platforms, we would love it if you could post a 5-star review. Please, help us get our message out! Together, we discover how each woman has the power to unlock another woman when we are open about what we are redefining as women in business.

About Your Host: Katrina van Oudheusden

Former Chef at Walt Disney World® Resort, Restaurateur, Speaker, and CEO of Truth Bomb Marketing. Katrina is a sought-after consultant for small business growth among female entrepreneurs. 

She created a revolutionary business training method called ‘CreatHER™ Business Rewire’. Weaving together time, money, and business growth by preventing burnout and strengthening female leadership skills. 

Alongside the CreatHER™ Planner, women are finally experiencing less stress in all areas of their lives. When the focus begins with HERself, women discover a freedom to dream big, increase revenue, and design a marketing strategy that works for them. 

CreatHer Money Revolution: http://creathersummit.com

Blog: https://truthbombmarketing.com/blog 

CreatHER Planner: https://truthbombmarketing.com/creather-planner-2026

CreatHER Reset: https://truthbombmarketing.com/reset

CreatHER Business Rewire: https://truthbombmarketing.com/creather-business-rewire/