The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.
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In this episode, Adam sits down with Mark Marsiglio, President and CEO of Trail Pilot, to talk about the synergy between tourism and mountain biking. Mark discusses his background, the creation of the Trail Pilot app, and its role in enhancing the mountain biking experience through guided audio tours. Mark emphasizes the importance of targeting niche markets, such as mountain bikers, as they can be a valuable persona in a comprehensive destination marketing strategy.
Trail Pilot
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
336: Why Destination Marketers Should Think Like Economic Developers with Dane Carlson
Episode 336
Tuesday, August 27, 2024 • Duration 35:45
In this episode, Adam talks with Dane Carlson, host of the Econ Dev Show and CEO of Site Hunt, about the crucial link between tourism and economic development. Dane shares his journey from blogging to economic development, including how he transformed Mariposa California by adding an escape room to the visitor center. Dane also emphasizes the importance of collaboration between economic developers and destination marketers to create meaningful visitor experiences and drive local economic growth.
The Econ Dev Show
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
327: It’s Bigger Than Camping with Earl B. Hunter Jr.
Episode 327
Tuesday, June 25, 2024 • Duration 12:35
In this episode, Adam joins Earl B. Hunter Jr. to announce a brand new podcast, "It’s Bigger Than Camping." They discuss the show's mission to promote inclusivity and unity in the outdoor community, educate listeners on the benefits of the outdoors and highlight destinations that welcome all who want to experience the outdoors. Earl shares insights from his experience in the RV and outdoor industries, emphasizing the importance of inviting everyone, regardless of age, race or gender, to enjoy the outdoors. The podcast aims to establish a community of outdoor lovers and encourage meaningful discussions around a virtual campfire.
“We started this amazing podcast because we want to share with the world, and share with everyone, who we are, what we do, and we want to invite and welcome everyone, anyone, no matter who you are or your race, age, gender or ability. We want you to enjoy the outdoors. We want you to really tell us who you are and what you like to do in the outdoors, and we're going to find out that we have more same than differences, my friend.”
Subscribe to It's Bigger Than Camping!
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If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
237: Choosing the Perfect Advertising Partner with Marilyn Ball
Episode 237
Tuesday, January 24, 2023 • Duration 39:53
Host of iHeart Radio's Speaking of Travel Marilyn Ball talks about tourism marketing today. Once a marketing executive herself, Marilyn shares insights she's gained on the power of positioning and partnering with the perfect agency. Creativity is key, she says, and remembering what potential visitors are looking for is at the center of it all.
"I feel the best way is to be your honest, authentic self, and even though they're asking specific questions, just put down what you want to put down what you feel are your strengths. Sometimes you just have to [say], we've worked with a lot of destinations, here are things that we feel are really important to include in that RFP process that is not there, and here's how we would answer those questions.'"
- Marilyn Ball on responding to a destination's RFP
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If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.
236: The Best of 2022
Episode 236
Tuesday, January 17, 2023 • Duration 27:51
As we look ahead to 2023, it's good to remember what we learned in 2022. This episode is a compilation of our favorite moments last year including destination branding tips, calculating the exact color of a Puerto Rican sunset, and getting bitten by a peacock.
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.
235: Everything You Need To Know About Desticon 2023 with Jennifer Barbee
Episode 235
Tuesday, January 10, 2023 • Duration 29:04
This week on the Destination Marketing Podcast, we are gearing up to attend Desticon, a conference for the "destruptors" in the tourism industry. Founder of the event and Co-founder of Destination Innovate, Jennifer Barbee joins us to talk about Desticon and how everyone can get involved. Listen to learn everything you need to know about this year's event, as well as some of Adam and Jenn's hot takes on Twitter.
"The event came from a want that I had many years ago which is to bring national-level education in marketing to the community level. Desticon started in a community focus and what I love about it most is that you are going to see fresh new faces and some really brilliant minds in tourism that you wouldn't see at other conferences." -Jennifer Barbee
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If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.
234: A Destination Marketer's 2023 Resolutions
Episode 234
Tuesday, January 3, 2023 • Duration 36:07
As the economy begins to head towards a recession, many companies are cutting down on costs. In times like these, demonstrating your value both as a destination and as an individual becomes invaluable. In the New Year's episode, Adam discusses building a brand, harnessing owned media, and what we can all learn from Kim Kardashian.
"And I think it's more important than ever to take the steps now to play the long game instead of the transactional game of just let's run an ad and get a head in a bed. Let's build a loyal following, a loyal audience, that's gonna stick with us for years to come."
- Adam Stoker
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If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.
233: Destination Podcast Strategies with Stuart Butler and Melea Hames
Episode 233
Tuesday, December 27, 2022 • Duration 44:31
How can destinations use podcasting to build and maximize their owned media? This is a topic that Adam delves into in a presentation at the eTourism Summit with Stuart Butler and Melea Hames, proud clients of the Destination Marketing Podcast Network.
"Audio is such a powerful format because it provides the concept of passive consumption, and allows you to tell a much deeper story. [People can listen] while they're driving in the car, while they're doing laundry, going to the gym, and that's when the lightbulb turned on for me. That podcasting was really going to be a thing."
- Adam Stoker
Visit Myrtle Beach
Unexpected Adventures in North Alabama
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If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.
232: Owning Your Content Creation with Nathanael Saldaña
Episode 232
Tuesday, December 20, 2022 • Duration 33:32
Adam sits down with Nathanael Saldaña this week on the Destination Marketing Podcast to talk about the power of owned media and why it is so important for destinations to start building a loyal audience. Senior Manager of Brand and Content Studio at Experience Kissimmee, Nathanael talks about his career change and how his unique background prepared him to lead the largest owned media initiative in the history of his destination. Click play for what Experience Kissimmee is doing and how they hope to grow the program.
"The things that touch people's hearts are the things that they remember. If your goal is strictly educational, it will educate people but it won't touch them emotionally, it wont create a bond or a connection that will make them remember their destination the next time they're talking to their family and planning a vacation."
- Nathanael Saldaña
Experience Kissimmee
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If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.
231: How to Be a New CEO with Rachel O'Neill Cusey
Episode 231
Tuesday, December 13, 2022 • Duration 37:40
Rachel O'Neill Cusey recently left Dana Point, California to become the President & CEO at Visit Laguna Beach. In this episode, she talks with Adam about adjusting to a new role and immersing herself into a new community.
"I always tell people that failure, to me, is not a bad thing. Failure is actually a really, really good thing because it means you tried something. You can't fail if you don't try something new."
- Rachel O'Neill Cusey
Visit Laguna Beach
Follow the Destination Marketing Podcast on social media:
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If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.
Apple Podcasts
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#60
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#32
🇨🇦 Canada - placesAndTravel
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#73
🇬🇧 Great Britain - placesAndTravel
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#73
🇨🇦 Canada - placesAndTravel
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#87
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#47
🇨🇦 Canada - placesAndTravel
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🇨🇦 Canada - placesAndTravel
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#73
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#70
Spotify
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