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Explore every episode of the podcast Designer's Oasis

Dive into the complete episode list for Designer's Oasis. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
#101 | Permission to Pivot: Redefining Success on Your Own Terms19 Feb 202600:42:05
"Sometimes we think one thing is the goal, but as we start moving through it, it shifts and pivots. The goal might stay the same—but the how can change."   In this episode, we dive into one of the most powerful (and often uncomfortable) parts of entrepreneurship: pivoting. Whether you're evolving your services, redefining success, or quietly questioning whether the path you're on still fits, this conversation is a reminder that change isn't failure—it's growth.   Here's a glance at this episode… 👉 Why pivoting isn't failure—but often a sign of growth and deeper alignment 👉 How to recognize when you're forcing yourself into someone else's version of success 👉 The importance of clarifying your values before making big business decisions 👉 How seasonality (in life and in business) can shape your services and revenue model 👉 Why giving yourself permission to change may be the most strategic move you make   Mentioned in this episode: 

 

🎯 Learn More: Interior Designer's Business Blueprint - https://www.designersoasis.com/blueprint   WANT MORE?  🛒  Template Shop - 10% off the shop PODCAST10 (Limit one use per customer) 🔖 Interior Design Business Articles   ⬇️  Free Resources   FOLLOW ALONG 🤳Instagram  📍  Pinterest  📺 YouTube  ------------------------------------- ***Rate, Review, & Follow on Apple Podcasts*** FOLLOW this channel so you never miss an episode! - https://www.youtube.com/@DesignersOasis   EPISODE WEBSITE ⇗- designersoasis.com/episode/permission-to-pivot
Rewrite the Rules: Build a Business That Feels Like You23 Sep 202501:19:49
 

For Interior Designers Who Want Profit, Peace, and Portfolio-Worthy Projects

Doors are open for the Interior Designers Business Blueprint 2.0 Course and the Designer's Oasis Membership - find out more here!

Doors Close September 30th!

🎯 Learn More: Interior Designer's Business Blueprint - https://www.designersoasis.com/join   WANT MORE?  🛒  Template Shop - 10% off the shop PODCAST10 (Limit one use per customer) 🔖 Interior Design Business Articles   ⬇️  Free Resources   FOLLOW ALONG 🤳Instagram  📍  Pinterest  📺 YouTube    -------------------------------------   ***Rate, Review, & Follow on Apple Podcasts*** FOLLOW this channel so you never miss an episode! - https://www.youtube.com/@DesignersOasis  
#14 | How to Attract Full-Service Interior Design Clients [REPLAY]23 Jan 202500:37:18

In today's episode, we discuss how to attract the right kinds of clients for full-service interior design projects. It can be challenging to find clients who are wanting to commit full-service so I am going to share a few methods and tips for attracting these types of clients.  We are also going to dive into the benefits of full-service design (for clients and designers), how to attract the right clients and how to actually manage a full service project.

In this episode we discuss:

  • How to attract full-service interior design clients
  • The benefits of full-service design.
  • What types of clients are the best fit for full-service design
Mentioned in this episode:    🎯 Learn More: Interior Designer's Business Blueprint - https://www.designersoasis.com/join   WANT MORE?  🛒  Template Shop - 10% off the shop PODCAST10 (Limit one use per customer) 🔖 Interior Design Business Articles   ⬇️  Free Resources   FOLLOW ALONG 🤳Instagram  📍  Pinterest  📺 YouTube    -------------------------------------   ***Rate, Review, & Follow on Apple Podcasts*** FOLLOW this channel so you never miss an episode! - https://www.youtube.com/@DesignersOasis   EPISODE WEBSITE ⇗-www.designersoasis.com/episode/14
EP #28 | Are these Limiting Beliefs Holding You Back?12 Jan 202300:33:07
You don't know what is going to work unless you start doing the work. You will ALWAYS be refining so you just have to get started.

 

Limiting beliefs, you know those sneaky thoughts that creep in sabotage your progress? When left unchecked, they can wreak havoc on your potential. I hear a lot of limiting beliefs from the designers I work with. 

 

Today I'm sharing some of the common limiting beliefs I hear over and over again. We're going to examine  7 of them and try to untangle them. The truth is, if you're feeling stuck in business, it might not be what you're doing (or not doing) that is the problem, rather it may be your thinking or beliefs that are holding you back.

In this episode, we answer questions like…

  1. What to do when you are just feeling stuck.
  2. How you can pull yourself away from those limiting beliefs.
  3. How to tackle the most common limiting beliefs I hear over and over.

Here's a glance at this episode…

[03:30] I dive right into the first limiting belief that you need to have all of your processes "figured out" before you can take on clients. (Hint: you have to jump in before you can start to figure it out and refind the process) 


[05:07] I discuss how not finding immediate success is not a reason to give up. We see a lot of people's success without seeing the hard work or process behind it. It's just an illusion and we need to continue to grow and trust the process.


[11:02] I tackle the age-old idea of when to invest in your business. How long can you bootstrap your business and when do you need to start investing in some way? I share why you should be investing in your business from the start, even in small ways.


[15:35] I jump into the limiting belief that you can't afford to make mistakes. I share how this can throw you into analysis paralysis and how to overcome this idea.


[22:10] I share all about the idea that you can't start to charge for your services until you have a few projects under your belt. Your services are valuable, no matter where you are in your business.


[24:30] I talk all about the idea that once you have "x", you'll be confident and put yourself and your business out there. I share how to build that confidence in your business.

[26:47] I discuss the misconception that selling is somehow about convincing people and share why believing that sales are "icky" can hold you back and limit your growth.

[31:01] I wrap up with how to ask yourself if a thought is a limiting belief or a true challenge.

 

Resources mentioned in this episode: 

 




EP #27 | What Waiting Tables Taught Me about Running a Business05 Jan 202300:32:17

The experience a client receives and great service is so important. Lucky for me, that comes pretty naturally based on my experience working in fine dining. The goal at the end of a meal is to leave the customer with a full belly, and a dopamine hit from laughter and being with people they love. My goal was to make it feel like an effortless and seamless experience, which is the same goal I carry into my interior design business!

Today I share all about how I feel that my experiences working in a few fine dining establishments helped shape me to be a better manager of projects and clients and to help me understand what high end clients want. 

In this episode we answer questions like…

  1. How your past experiences have/can shape your interior design business
  2. How you can use these experiences to create your unique selling proposition
  3. What I learned from waiting tables that helped me craft my business

Here's a glance at this episode…

[04:40] I share how previous experiences (waiting tables or not) have shaped your ability to create a unique selling proposition for your interior design clients.


[08:26] Experience is everything, right? I share how to figure out the experience a client is after and help to provide that in your service. The goal is to do the ordinary things extraordinarily well.


[11:55] I jump into efficiency when providing service and how to create efficiency in your business. I share how to handle billing, emails, and correspondence to streamline your time.


[14:39] I share how important it is to truly know your audience when relaying information. From contractors to clients to vendors, it matters how you relay information related to the interior design project.


[17:24] Anticipating needs of our clients is KEY! I share how you can anticipate common needs for clients.


[20:48] I jump into how to mitigate mistakes, those that are in your control and those that are not in your control. I share when and how to share those mistakes or delays and how to relay this information to your clients in a positive way.

[26:40] I share how to make friends with your back of house staff, your contractors, etc in a way that can help your business thrive, help with mistakes and concerns along the way, and how to nurture these relationships.

Resources mentioned in this episode: 

Designers Oasis Shop

EP #26 | How to Raise your Rates without the "ick"24 Nov 202200:14:37
Be willing to own your experience and the value that you bring to your clients and projects. If you feel you're worth what your charging, so will your clients!

Want to raise your design rates? Your costs have increased and it's time you raise your rates to match this. It's tempting to put our emotions into these decisions but today is all about sharing how to make this a little easier!

In this episode we discuss things like…

  1. How to raise your rates and fees with ease.
  2. How to deliver the message that your rates will be changing.
  3. How to feel your worth what you're charging so your clients do as well.

Here's a glance at this episode…

[05:13] I share about how you could gradually increase existing clients as you increase your rates to newer clients coming in. Remember: not all clients have to be at the same rate.


[08:35] Don't be afraid to lose some clients. I share how raising your rates may lead to some loss of clients but this makes room for new clients.


[09:45] I share how you can explain your rate increase to clients and discussion points you may want to have.


[12:00] I share about using a fee ladder structure and how you can share this with your clients as well as timelines to share with clients.

Resources mentioned in this episode: 

BLOG - Raising your Rates for Interior Design Clients

EP #25 | 10 Mini Projects to Prep your Business for the New Year17 Nov 202200:26:13
Pick one or two to help propel your business into the new year in new light and an organized mindset and business.

This episode is all about mini projects to help you set up and organize your design business for the new year. I'm going to be sharing 10 options that will hopefully get your mind thinking about the new year with a fresh start. 

In this episode we discuss things like…

  1. How to prep your business during this down time to give you a fresh start
  2. How to feel energized and refreshed in the new year

Here's a glance at this episode…

[03:55] I start with the first category of projects, all related to branding for your business. You can start with revamping your services and investment guides and/or welcome packets.


[07:20] Auditing your website and/or social media can make for a great mini project(s) during a little downtime. I share how to look at and audit your pages. 


[12:58] I dive into the next category → organizing projects! This may be your sample library, your files, and even your bookmarks for your laptop!


[17:30] I share some small visibility projects to increase the visibility of your business in the new year. Looking into some of the organizations and networks you could become a part of can help you hit the ground running in the new year.

 

Resources mentioned in this episode: 

 

EP #24 | 5 Business Lessons I Learned the Hard Way10 Nov 202200:25:23
I think there's this idea that once you decide on your ideal client, you're done and in reality you need to come back to this many times in your business.

Today is all about failures and mistakes in business. I'm pulling back the curtain on the top 5 mistakes I have made in my business.I want to share these mistakes to normalize them and hopefully my mistakes can help you from making those same mistakes. 

In this episode we answer questions like…

  1. What do I wish I had done sooner in my business?
  2. How can you use your failures and mistakes for growth?
  3. Why making mistakes is not a bad thing.

Here's a glance at this episode…

[3:50] I jump right into my first mistake in business - not investing into my business sooner through coaching and business experts.


[08:13] I share about how to identify red flags in clients and how to learn from them. I share how ignoring them can really put you at risk in the long run.


[11:19] I share all about the mistake of blending money (client money and business operations money) into one account and the various ways that you may set up the money involved in your business.


[16:45] I talk about how I used to let my ideal client avatar get stale and how this can impact the types of projects that may come your way.
[19:37] I discuss how I came to the conclusion that I could not do it all. I share how and when I knew I needed to hire and how I was able to work through it.

EP #23 | 6 Ways to Research Client Pain Points03 Nov 202200:27:52
It's so important to go back and take a look at your intake forms. Maybe you worked with a client who was unsavory, you missed the red flags or you turned down a project because it wasn't a right fit. 

 

Today's episode is all about knowing your ideal client's pain points and how this helps you to talk directly to them. when you are able to do that you can help them see and feel like you get them and you are the answer to their challenges. 

In this episode we discuss topics like…

  1. How to discover your ideal client's pain points.
  2. How to help you ideal client and show them how you can bring the solution,
  3. The 6 ways you can investigate and find the pain points.

Here's a glance at this episode…

[06:12] I share my first step in researching pain points - magazines! I share how powerful the articles and stories can be in finding common client pain points.


[08:49] Online forums can be a source of researching pain points when used properly and mindfully. I share how I have used them in the past.


[10:00] I talk all about the ways that working with clients can help you build up your copy bank and identify pain points via intakes with prospective clients through intake forms and discovery calls.


[19:20] I share how I used a consultation to continue to identify pain points and build on the language your clients are using.
[22:22] The deep dive interview - how this has helped in my business and why I feel like it's a great opportunity to really get to know clients in a personal way.


[25:40] I share why it's so important to go back to notes from client's that  you didn't end up working with and identify the red flags in terms of language and words they used and how this can also help you in your copy and attracting the right clients.

Resources mentioned in this episode: 

Blog Post - 12 Tips for a Rock-Solid Consultation

EP #22 | How to Prep Your Business Finances for Ebbs & Flows with Jenny Karlsson27 Oct 202201:21:26
I would stand in the fire everyday for women's empowerment around money.

 

In today's episode I have the pleasure of interviewing Jenny Karlsson of Financial for Creatives. Jenny is a certified money coach with a special focus on helping creative entrepreneurs. Jenny is the creator of the #moneycompassdeck (a powerful and practical tool that allows you to connect with the energy of money.) She is on a mission to help creative entrepreneurs heal their money blocks and manage money with confidence. 

 

Today we're talking about how we can set up our business finances so that the naturally occurring ebbs and flows that happen both internally and externally don't shake the foundation of your business. 

 

What I love most about Jenny is her compassionate yet no-nonsense approach to helping empower women to take control of their finance. 

In this episode we discuss things like…

  1. How you prepare your business for the ups and downs that are inevitable.
  2. How to make your business more stable in the face of changes.
  3. How to pay yourself
  4. How to build an emergency fund for your business.

Here's a glance at this episode…

[6:22] Jenny shares her back story with us and how she got started working with creative entrepreneurs as a financial coach.


[11:48] Jenny shares all about her Money Compass Deck and how it helps to connect to the energy of money.


[17:20] I ask Jenny why she believes this is so important for entrepreneurs, specifically women to understand and control the finances for their businesses.


[26:35] I ask Jenny to share her top strategies for designers wanting to create the stability in their business. She shares how to make decisions that keep your business profitable. We talk through what accounts you need to setup, how to use them, and how to pay yourself!


[50:40] We chat about diversifying your income and how to create a ladder of services so that you are able to create structure and avoid hustling to do it all.


[01:01:00] Jenny and I chat about how to balance decisions related to hiring and help during busy seasons. 

[01:10:00] Jenny and I wrap up with Jenny painting a picture of what it means to be successful with money in our business and personal finances. She shares what this looks like, what flexibility it can create and what emotions may surround this.

Resources mentioned in this episode: 

EP #21| Being Boutique - How to Turn your Clients into Natural Evangelists20 Oct 202200:18:11
What I started to realize is that I was focused on the wrong thing. I didn't need to - nor should I - compete on price. 

 

About a year ago I was invited to speak at the Designers On Social Summit and today I wanted to share this presentation with you because what I talked about is so near and dear to my heart. 

 

You see, years ago I struggled with pricing my services because I thought I needed to compete with the online design brands who were at the time offering $99/room designs.  What I started to realize is that I was focused on the wrong thing. 

I didn't need to - nor should I - compete on price. 

 

Where my competitive edge really lied was in my ability to provide killer service. And that was developed in my years working in high-end hospitality design. 

 

So today, I'm sharing my presentation - Being Boutique - how to serve your clients so they become natural evangelists for your work. 

In this episode we answer questions like…

  1. How to provide excellent service to clients by doing ordinary things extraordinarily well
  2. How to create natural evangelists from your client base
  3. What it really means to "be boutique"

Here's a glance at this episode…

[04:12] I share a brief introduction of myself, my background, and my business (and the journey to get where I am today)

 
[06:00] I share a few of the key things we do to create opportunities to delight our clients that are not typically expected.


[10:23] I chat about prepping your clients for the inevitable delays that will happen.


[12:37] Want to learn how to turn your clients into real evangelists? I share how we go above and beyond with our project delivery and celebrate the end of each design project.

Resources mentioned in this episode: 

🗓️ MARK YOUR CALENDARS 🗓️ Annual Master Planning Workshop on November 10th, 2022

EP #20| Making Space for the Things that Matter13 Oct 202200:25:10
You don't want to look back at your life and feel like you missed opportunities to get the most out of life. 

 

Whatever it is, these are the things that matter. Leisure matters. Family time Matters. Time with friends matter. Travel matters. What are the things that matter to you? If we aren't intentional about our time and protect the things that matter, it's too easy to look up and be like, oh my god, I haven't had a proper vacation in 3 years. 

 

In this episode we answer questions like…

  1. How to prepare your business so that you CAN take the time off that you want
  2. How to set expectations with your clients about time away and how that will be handled.
  3. How to plan quarterly, monthly and weekly to set your business up for success while allowing you time away.

Here's a glance at this episode…

[06:17] I share how to communicate well with clients regarding your company holidays and time away. 

[11:00] I share a little bit about how to do your quarterly review and plan for time away - when you want to take off, how long it may be and commit to a plan. I share how I am able to get clients to certain steps to allow for breaks or vacations for myself and my team.


[14:20] Time efficiency is KEY! I share how I manage business tasks on a monthly basis and how I use a calendar review to maintain efficiency.


[15:50] I share my weekly start up and shut down routines to help create boundaries around my week and/or day. 


[18:30] I talk about task batching and how to maximize your workflow for efficiency and effectiveness. I also share about automating the parts of your business that you can.

Resources mentioned in this episode: 

Book: Clockwork: Design Your Business to Run Itself

EP #19 | 3 Things your Brand Needs to Communicate (well) with Carly Teigeler06 Oct 202201:07:01

My guest today is Carly Teigeler, owner and lead designer of Schematic Design Co, a brand and web design studio that specializes in "Human-Centered Design".

 

In my interview today, I ask her about what human-centered design is and how we can employ that throughout design. 

 

But we also cover some other really exciting topics as it relates to braind like the 3 things, carly says your brand needs to communicate well - in order to position yourself well in your market. She also describes the palette of tools - way beyond a logo - that your brand needs.

 

Finally Carly understands that designers are in different seasons. Some brands may need a fully custom design. Other times, it may need a little glow-up. Today she shares some simple questions you can ask yourself to decide if a brand overhaul or a mini-makeover may be the right next step. 

 

I think you're going to love the energy that carly brings along with her beautifully simple way of sharing her expertise.

 

In this episode we answer questions like…

  1. The three things your brand needs to communicate [to position you well in your market]
  2. Why you shouldn't settle for "just a logo" [i.e. you need more tools in your palette]
  3. When to hire a brand designer - and when it's best to wait

Here's a glance at this episode…

[04:40] We dive into Carly's background and her move from a degree in architecture and dance to how she really got started with her own graphic design studio.


[09:45] Carly shares with us what "human-centered" branding means and how her approach is more centered around the end-user experience.


[13:10] How does playfulness work with professionalism in a great balance for clients on their website, branding, and how to really work your personality into your branding.


[20:30] Carly shares what design tools you need in your toolbox and why you shouldn't settle for just a "logo". 


[28:58] We talk about the 3 things your brand needs to communicate in order to position yourself well in your market


[39:45] Carly shares the truth about when it's time to hire a brand designer (and when it's best to wait). 

[50:30] I ask Carly about her unique services that she offers for clients who may not be ready for full service brand and website design via semi-custom brand kits, etc.

Resources mentioned in this episode: 

Download Carly's Free Branding Report Card

#11 | Managing Client Expectations During Renovation [REPLAY]09 Jan 202500:15:30

In today's episode, we discuss how client expectations start at the beginning of the design process. It's imperative to build a good relationship with your client. Make sure you are open, honest, communicative, and direct. This will translate to more business in the future, through referrals or future projects. 

In this episode we discuss:

  • How to set goals for a client's timeframe while also allowing for situations out of our control.
  • How to normalize issues that come up throughout the interior design process. 
  • Tips for setting client expectations when it comes to a renovation.
  • Tactical ways to normalize issues that come up throughout the renovation and design process.
  • How to set up great communication and be a good listener and sounding board for your clients.

More from Designer's Oasis

📝Episode Shownotes  ⇗-www.designersoasis.com/episode/11 
💌 Join our weekly Newsletter "The Brief" drops every Friday
🎯Join the Designers Oasis Membership
🛒 Check out the Template Shop - Use code PODCAST10 for 10% off
🔖 Read the Designer's Oasis Blog
⬇️ Check out our Free Resources    

Find us on Social
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EP #18 | From Pharmacist to Luxury Virtual Designer with Lauren Sullivan29 Sep 202200:54:19
You have to be able to evaluate if they are someone who is going to be able to take this design and run with it OR if they are someone who really need full service.

 

Today I sat down with one of the Designer's Oasis Members, Lauren Sullivan of Well by Design, a luxury virtual interior design studio based out of Tennessee. 

 

Well by Design has been featured in multiple media outlets including Homes and Gardens, Southern Living, The Zoe Report and more. 

 

After nearly a decade as a pharmacist, Lauren's two greatest loves—interiors and helping others feel their best—became more connected than ever with the launch of Well by Design.

 

Lauren helps homeowners nationwide create refined spaces that bring balance to their lives through a bespoke virtual experience. Never one to sacrifice style or substance and always finding the nuanced details.  

 

Lauren seeks to prioritize the health of her clients and the environment by choosing safe, organic, and sustainable materials while working with artisans and small businesses as often as possible. 

 

With an eye for timeless design, Lauren prides herself in tying together the tiniest of details that truly make a space feel unique to each client.

In this episode we talk about topics including…

  1. 3 critical elements of working with clients virtually
  2. Lauren's experience of building her own home and how that has helped prepare her own clients for the road ahead

Here's a glance at this episode…

[03:40] We start with an introduction of Lauren as she shares her story about going from being a pharmacist to an interior designer!


[11:10] Lauren shares with me how she came up with the name for her business, Well by Design and about the businesses' goals and intention.


[18:46] Lauren is in the middle of building her own home and she shares the process and what she has learned. 


[23:57] We discuss how interior designers fit into the "team" of architects, builders, and contractors.


[27:08] Lauren shares how she came to the decision to do virtual design services. We also talk about how Lauren runs her design services. Communication is a a key and we jump into that.


[40:45] We talk a little bit about pricing tiers with virtual design services and how Lauren has set this up in her business.

[50:13] Rapid fire questions with Lauren!

Resources mentioned in this episode: 

EP #17 | Dani Haas: An Unconventional Journey to Launching an Interior Design Business22 Sep 202201:02:38
In this episode, I had the privilege of interviewing Dani Haas of Dani Haas Designs all about her unconventional path to launching her interior design business.

 

Dani Haas is the founder of Dani Haas Design, a Denver-based interior design firm focused on creating layered, sophisticated, and comfortable spaces. While carefully balancing function and aesthetics, Dani's interiors are known for being warm, textured, and inviting.

 

Before founding Dani Haas Design, she spent a decade in NYC working with prominent firms like Pappas Miron Design and the renowned AD100 and Elle Decor A-List firm Cullman & Kravis Associates

 

During her 8 years at C&K, she had the privilege of designing notable residences in NYC, the Hamptons, Connecticut, New Jersey, Miami, and beyond. Her projects have been featured in prominent shelter magazines such as Architectural Digest, Elle Decor, Veranda, New York Cottages & Gardens, and Luxe magazine. 

 

Today, Dani shares her remarkable journey of rising through the ranks at C&K from an Administrative Assistant to Lead Designer and then deciding to move back to Denver and launch her eponymous Company Dani Haas Design. 

 

Her story is a testament to the importance of being willing to do and try anything, even when you don't know the outcome. Alongside resourcefulness and creativity when it comes to getting to where you want to be in life and business. 

 

 

Dani graduated from Indiana University with a degree in Interior Design. 

 

Her passion for travel, food, and art influence her work, from the color palette to composition to unexpected textures and forms. In her free time, you can find her testing out new recipes and hosting friends and family or shopping for vintage ceramics and furniture. 

 

Dani resides in the West Highlands neighborhood of Denver, CO, with her husband, Patrick and their beloved goldendoodle, Jones and soon-to-be baby girl, coming in early October.

Here's a glance at this episode…

[05:17] We jump into the interview talking about who Dani was as a little kid! What she was like as an artistic child and how that developed into her current passions.


[08:22] Dani shares about her experience with Cullman & Kravis in NY and how she rose through the ranks. She shares about the rocky moments and the growth she experienced. 


[22:20] Dani shares how working on the project management side of the interior design helped to create the confidence needed to start her own design business.


[29:00] Dani and I chat about her transition moving back to Denver and starting her business.


[48:00] Dani shares with me how she's preparing for maternity leave while running her business and how she is preparing the business. 


[59:50] I ask Dani to share how she finds inspiration and what her go to way to tap into her creativity is.

Resources mentioned in this episode: 

 




Guest Info:

Bio:

Dani Haas is the founder of Dani Haas Design, a Denver-based interior design firm focused on creating layered, sophisticated, and comfortable spaces. While carefully balancing function and aesthetics, Dani's interiors are known for being warm, textured, and inviting.

 

Before founding Dani Haas Design, she spent a decade in NYC working with prominent firms like Pappas Miron Design and the renowned AD100 and Elle Decor A-List firm Cullman & Kravis Associates

 

During her 8 years at C&K, she had the privilege of designing notable residences in NYC, the Hamptons, Connecticut, New Jersey, Miami, and beyond. Her projects have been featured in AD, Elle Decor, Veranda, NYC&G, and Luxe. Her unique works reflect the client's personality while exhibiting incredible craftsmanship, attention to detail, and elegant practicality. 

 

DHD prides itself on realizing our client's vision and needs while adhering to any budget. Grounded in traditional principles, DHD strives to create unique and inspiring spaces that are as livable as they are beautiful. 

 

Dani graduated from Indiana University with a degree in Interior Design. Her passion for travel, food, and art influence her work, from the color palette to composition to unexpected textures and forms. In her free time, you can find her testing out new recipes and hosting friends and family or shopping for vintage ceramics and furniture. Dani resides in the West Highlands neighborhood of Denver, CO, with her husband, Patrick and their beloved goldendoodle, Jones and soon-to-be baby girl, coming in early October.

 

Website: www.danihaasdesign.com

Social: @danihaasdesign (instagram)

EP #16 | {Special Feature} Guest Experts Highlights from Inside the Membership15 Sep 202200:53:16
Each month inside the Designer's Oasis Membership, we invite guest experts to come share more about their area of expertise.  These curated individuals come and provide actionable insight into their areas of knowledge.  

 

Some months we have Design experts such as Porcelanosa who came and taught us about using their XTONE large format porcelain slabs which make beautiful and durable countertops, flooring and wall finishes,  or Surfacing Solution who came and talked about tambour wood - a flexible wood paneling product that is so popular in design right now. We learned how to specify it, different applications for it, and more. 

 

We also have experts in business who have come to discuss everything from money and finance, to wellness and mental health, to art curation. 

 

Today I'm taking just a few of these experts and sharing with you some of my favorite moments and insights from over the years. 

 

Consider this montage a sneak peek, but my HOPE for you today is that you find these excerpts to be powerful little nuggets of actionable knowledge YOU can take with you. And of course, if you like what you hear and want to catch the full episodes, you can always join the Designer's Oasis Membership. When you do, you'll not only get access to all the archives but access to join future LIVE guests where you can submit your questions to the experts in real time.  

 

Just a quick note before we get into these sessions - These were not recorded with podcasting in mind, so you'll have to forgive the audio on some of them. I hope you can still take away some great insights from today's episode.  

Here's a glance at this episode…

[03:20] Molly Bird Casey - Nine Dot Arts - Curating Art for Your Clients 

Molly Bird Casey is the Chief Curator and Co-founder of NINE dot Arts, a full-service art curation and installation firm in Denver & Seattle but with projects all over North America. Their work has been featured in Architectural Digest, Forbes, LA Times and nominated this year for the Colorado Top Companies in Architecture and Design. 

 

We brought Molly in to talk about how to Curate art for your clients. You can find out more about Molly on her site at https://ninedotarts.com/


[12:07] Tracy Harwood - Is it Time to hire a VA in your business?   

Tracy Harwood, the founder of Rock Solid VAs, a Virtual Assistant Matchmaking service (one that I use) that helps pair busy professionals with a virtual assistant who can help them manage the seemingly endless daily to-dos. 

 

In my interview, I asked Tracy what she encountered over and over again from small business owners who are struggling to take that first step to hiring? You can find out more about Tracy and Rock Solid at https://www.rocksolidassistants.com/.


[24:50] Morgan Boudreaux - How to Create a User-Friendly Money Management System 

Morgan Boudreaux is the COO of Business by the Book, who offers Professional bookkeeping & accounting services for interior designers, home professionals, & other creative entrepreneurs. 

 

Mogan shares how to create a user-friendly money management system. Their team works with many interior designers and they have seen it all so they really are experts when it comes to understanding the nuances of the interior design industry. Find out more about Morgan and Business by the Book at https://www.businessbythebook.money/.

 


[30:39] Heidi Taylor - Ask like an Expert 

 

Intro: Next up I want to introduce to you a woman who has niched down so specifically, that her entire career is built on helping business owners craft the perfect intake form; one that qualifies buyers BEFORE the sales call.  I'm going to bet you've thought about, maybe even agonized over the questions you ask on your intake form? These are really important questions to ask, especially when selling high-ticket services such as interior design. 

To find out more about Heidi, you can head over to https://www.heiditaylor.ca/

[35:34] Natalie Norcross - Power of Public Relations 

 

Natalie Norcross is a public relations expert for interior designers. Her firm is called A Design Partnership.  She and her team have an unwavering passion for building brands in the modern design, architecture, lifestyle, and consumer markets. 

 

Natalie shares her definition of what a Brand is, as it relates to public relations. I love this definition. She then goes on to explain about the benefit of creating a Marketing Ecosystem and how the benefit of doing this on autopilot helps designers to achieve more work-life balance. You can find more about Natalie and A Design Partnership at https://adesignpartnership.com/.

 


[39:48] Chris Thomas - Successful Brands are Never an Accident 

My final guest that I'm sharing with you today was one of my favorite conversations with my friend, Chris Thomas, Creative Director at Cohn Marketing, a full-service branding and marketing agency. Chris's fresh perspectives to marketing is heart-centered and authentic and is a refreshing approach to branding and marketing. To find out more about Cohn Marketing head over to https://cohnmarketing.com/.

 

I want to quickly just give a special thank you to the guests that I've shared with you today, Molly, Tracy, Morgan, Heidi, Natalie and Chris. We'll link to a list of ALL the amazing guests and topics covered that are available ONLY in the Designer's Oasis Membership. We've had more than I can mention right now, but you can see all of them on our website and we have some more incredible names lined up for the rest of this year and beyond. 

Resources mentioned in this episode: 

EP #15 | Feeling Lost? 5 Ways to get Unstuck08 Sep 202200:54:05
Lack of clarity is debilitating. It prevents momentum, causes stress, is taxing on our relationships and leaves us feeling stuck! This feeling of being stuck is a sign of discomfort, which often means we are on the edge of a major breakthrough.

 

Regardless of where your lack of clarity is coming from, it can truly get in the way of your business via burnout, indecision, lack of success, lack of vision, etc. In today's episode I want to share with you my story, plus methods to use to break free of the feeling that you are "stuck".

In this episode we answer questions like…

  1. What causes your lack of clarity and stress with your business?
  2. Why do you feel like you're on the edge of burnout so often?
  3. What can you do to help get you out of this "stuck" feeling?

Here's a glance at this episode…

[02:00] I share why lack of clarity and lack of focus with priorities can contribute to feeling stuck and really affect your relationships and lives. We talk about how this leads to indecision and how that can affect how we feel.


[07:20] We go through why this discomfort can be a good thing and how it can help us progress forward and make strides leading to momentum in our business.

 
[09:50] I dive into my own struggle with burnout and feeling stuck. I share about how I overcame my indecision, burnout, and how I wanted to rebuild my business.


[19:20] I share the 5 ways to move forward and get unstuck!


[45:21] I wrap up with information on how to join our community of interior designer's within the Designer's Oasis Membership. 


[52:30] Quick wrap-up of the episode with a few action steps to take today!

Resources mentioned in this episode: 

Spotify - Beta Waves

EP 14 | How to Attract Full-Service Interior Design Clients01 Sep 202200:36:05

Full Service is a high-end or luxury service designed for clients who are typically busy individuals (robust professional career or lifestyle - kids, volunteering, traveling, etc.) 

 

Today's episode is all about how to attract the right kinds of clients for full-service interior design projects. It can be challenging to find clients who are wanting to commit full-service so I am going to share a few methods and tips for attracting these types of clients.  We are also going to dive into the benefits of full-service design (for clients and designers), how to attract the right clients and how to actually manage a full service project.

In this episode we answer questions like…

  1. How do I attract full-service interior design clients?
  2. What are the benefits of full-service design?
  3. Who is a good fit for full-service design?

Here's a glance at this episode…

[3:33] What can we doing in our businesses to attract the full-service interior design clients that we really want to work with?

[5:40] I jump into the benefits of full-service projects (for you and the client!)

[11:04] I share who is a good fit for full-service design projects and who this typically works well for. I share a few comparisons between a more DIY minded client vs a full-service client. 


[14:20] I dive into the customer journey and how to get a potential client from a lead all the way through to becoming a full-service client. 

[33:20] I want to share all the details on my upcoming masterclass - Project Management for Interior Designers LIVE on September 9, 2022. 

Resources mentioned in this episode: 

 

EP 13 | Part 2 of 2 part series How to Increase Project Profitability with Time Tracking Part II - How to Audit your Project's Time & Increase Your Profitability25 Aug 202200:31:02
It is not a crime to make money! You can delight your clients, do great work, grow a team, AND make  a good living.

 

Have you ever dramatically underestimated how long a project would take? 

 

Maybe you were so far over on hours you couldn't bring yourself to invoice the client every hour of work you completed, 

 

Perhaps you were so far in the hole that you just stopped tracking your time b/c you couldn't bear to know exactly how far off you were. 

 

If so, this is the perfect episode for you! This is a 2 part series called "How to Increase Project Profitability with Time Tracking"  

In this episode we answer questions like…

  1. How do you correctly audit your time when you look back on projects?
  2. How do you make sure you are seeing  40 - 60% profitability in your projects?
  3. What do you do if your projects are NOT profitable yet?

Here's a glance at this episode…

[05:15] I dive into a simple overview of how to track your time and what information you need to know for every project to truly audit your time and calculate your profitability.
[15:20 ] If talking about money makes you a little queasy, I share my story of working with Money Coach, Jenny Karlsson to change my mindset and help build a business that would last. 


[17:50] What do you do if your projects aren't profitable? I share a few strategies to help with this. 


[27:30] I share my challenge for you this week on auditing your projects to make sure you are able to increase profitability and build your own business that lasts.

EDIT: In today's episode I used the term Total Project Cost but what I should have said was Total TIME Cost. The reason is, Total Project Costs would include additional costs such as client gifts, meals, paying for mistakes, etc. 

When you are auditing a project's profitability, you're going to also want to look at sales for products as well as project related costs.

But Since in this episode we are only focused on TIME, I should have said Total Time Cost or TTC vs TPC. The calculations are all still the same but I wanted to correct my terminology here. When you download the PDF you will see the correct term, "Total Time Cost or TTC" in the formula.

Resources mentioned in this episode: 

EP 12 | Part 1 of 2 part series - How to Make More Money with Time Tracking Part I - Why & How to track your time18 Aug 202200:29:31
If you aren't tracking your time, you'll never be able to know exactly how profitable your business really is. You won't have those benchmarks that you need.

Tracking time can be such a sore subject with entrepreneurs and business owners and the interior design business is no different. It is easy to forget, can feel like an interruption, and can be hard to enforce with a team BUT it is the KEY to finding out the profitability of your business, charging the right amount, and being transparent with your clients. 

In this episode we answer questions like…

  1. What do you even track? -(Hint: it's  more than just your hours)
  2. What are the  different ways to track your time ?
  3. How do you  go back and audit your project at the end?

Here's a glance at this episode…

[05:37] I dive into what happens if you're not tracking your time and that can impact your business and your projects.


[08:30] How to build a new time tracking habit by working on your mindset first. 


[11:40] I share key tips for training your team and getting your team up to speed and in the habit of tracking time along with you.
[13:50] What should you be tracking and how to organize your tracking into categories (P.S. there's a freebie for you involved!)


[17:30] I talk through a few methods you may want to use to track your time and the pros and cons of each.


[19:50] I share a little bit about Harvest as a time tracking tool, why I use it and a little about how it works.

[26:30] I share my weekly challenge to you in regards to time tracking! 

Resources mentioned in this episode: 

EP 11 | Managing Client Expectations During Renovation11 Aug 202200:15:44
Clients don't do this everyday. When you normalize issues that come up, it helps to remind clients this isn't a house of cards. This one issue (usually) isn't going to affect the whole project. 

 

Client expectations start at the beginning of the design process. It's imperative to build a good relationship with your client. Make sure you are open, honest, communicative, and direct. This will translate to more business in the future, through referrals or future projects. 

In this episode we answer questions like…

  1. How can I set goals for their time frame and also allow for situations which are out of our control?
  2. How can I normalize issues that come up throughout the process?

Here's a glance at this episode…

[02:50] Why is this piece of the process so important? We talk about why it's important for you as the designer as well as for the client.

[04:20] I share some tips for setting client expectations when it comes to a renovation. 

[06:05] I share tactical ways to normalize issues that come up throughout the renovation and design process.


[09:26] How to set up great communication and be a good listener and sounding board for your clients.

EP 10 | How to Build a Strong Relationship with your Contractor04 Aug 202200:19:21

Today's episode is all about building a successful relationship with your contractor and how many benefits this may lead to. 

Every project is going to have its road bumps. When you have a great relationship with a contractor with open, honest dialogue those moments will feel more like little speed bumps than giant potholes that cause a flat tire. The result is smoother projects and happier clients.

In this episode we answer questions like…

  1. How do you find contractors that are at the caliber you want to be working with?
  2. How do you get off on the right foot?
  3. How do you maintain a great relationship with your contractor? One that is built on trust, mutual respect, and excellent communication. 
  4. Why does this really matter and how it can impact your design projects?

Here's a glance at this episode…

[03:33] How do you find a great contractor? I dive into the several ways to find a great contractor who also works at the same caliber as you in terms of clients.


[05:59] Once you have done your relationship, it's time to start establishing a relationship. I share a few of my tips to make sure that you can get started on the right foot.


[10:30] I share my thoughts on how to maintain that great relationship with your contractor once you've spent time establishing it. I share my tips straight from 2 of the contractors that I truly enjoy working with.

 
[14:34] Referrals! New information I have learned recently about referrals and liability that may come with your referrals (and how to avoid this!)

Resources mentioned in this episode: 

EP 9 | How hiring can help your bottom line28 Jul 202200:24:23
Your first hire will always be the hardest. It's kind of like having a baby. 

 

Imagine this - You just returned from a much-deserved 2 week holiday with your favorite person or people and while you were away any one(or perhaps all) of these things happened…

  • You have a new client consultation on the calendar with a fully-vetted client. 
  • You've received the as-built drawings and site photos from a brand new project you are kicking off. 
  • Drawings for a new kitchen renovation are nearly complete and fully-detailed for next week's presentation. 
  • The ordering is complete for a project you recently presented to a client
  • A light fixture arrived to the warehouse damaged, but a replacement is already in route.  

 

Sounds pretty good yeah?  I'm here to tell you that this level of support, and growth is totally doable. I'll share the ins and outs of hiring in your business in today's episode.

 

In this episode we answer questions like…

  1. How do you even get started in making your first hire?
  2. How do you know if you're ready to hire in your business?
  3. How does hiring actually increase the bottom line in your business?

Here's a glance at this episode…

[06:50] I jump into how hiring can help your bottom line and the various ways it can greatly benefit your business.


[14:50] How do you know who to hire first? I share how to figure out what your needs are and what type of hire you need to make first!

[18:30] I walk you through the types of employees vs contractors and why you may want to hire each type, the pros and cons, and all of your options.


[22:15]] My challenge to you this week: Write your job description of the role you want to hire first or next. Define the skill sets they need to have, describe the environment, what kind of experience they need to possess.

#101 | What's Next for the Designer's Oasis Podcast?19 Dec 202400:31:16
Designer's Oasis Membership   In today's episode, I share the next steps for this podcast, where to find me and what's next for Designer's Oasis!   Here's a glance at this episode…
  • I share how I am pausing the podcast to focus on other priorities and creative pursuits - I'm so grateful for the joy and learning it's brought me.
  • I discuss how I'm returning to client design work and enhancing the Designers Oasis membership with new offerings.
  • I share how to stay connected by signing up for our weekly value-packed email, The Brief (sign up here!)
  • You can also find me through Instagram, and in our ongoing membership events.
  • I discuss how I'm excited to re-enter design projects, improve client experiences, and explore AI and science-based design innovations.
Mentioned in this episode:  🎯 Learn More: Interior Designer's Business Blueprint - https://www.designersoasis.com/join   WANT MORE?  🛒  Template Shop - 10% off the shop PODCAST10 (Limit one use per customer) 🔖 Interior Design Business Articles   ⬇️  Free Resources   FOLLOW ALONG 🤳Instagram  📍  Pinterest  📺 YouTube    -------------------------------------   ***Rate, Review, & Follow on Apple Podcasts*** FOLLOW this channel so you never miss an episode! - https://www.youtube.com/@DesignersOasis
EP 8 | Services & Pricing Guide - Why your Business Needs On21 Jul 202200:27:37
I find it's better to guide the client to the service type that you think is the best fit, versus laying out all the options and making your client decide. 

Years ago, I had a wonderful Discovery Call with a photographer who I was interviewing for a project.  When we wrapped up, she sent me a drop-dead gorgeous PDF that showcased her work and also broke down her process and all of the investment details. 

She offered premium services and it was a huge investment for me. I wasn't ready to commit over the phone; however, after spending time reviewing the guide she sent, I decided to proceed and guess what…she got the job. 

It was at this point, I decided, I needed to create my own  guide, which I call the "Services & Investment Guide."  And let me tell you my friend, it has been a game changer in my business. I convert more potential leads into happily paying clients faster and with greater ease. 

 

In this episode we answer questions like…

  1. How does your Design Services and Investment Guide work with a Discovery Call?
  2. What are 3 Things the guide helps you achieve in terms of potential clients?
  3. What's Inside  the Guide? If you already have a services guide, keep listening b/c you may have some important information missing that you might want to add. 

 

Here's a glance at this episode…

[05:05] We discuss how I use the guide in my Discovery Call to complement what we discuss and what may be ideal for their project.


[06:30] I share 3 things the Design Services and Investment Guide helps you achieve in your business.

[09:50] I start answering some of the commonly asked questions like "isn't this info already on my website?" and why this guide is necessary to help present the right information at the right time.

[11:50] How is the Design Service and Investment Guide different than your Welcome Guide? I share a few reasons why I use both and how they differ.

[13:52] I jump into what is included, how to create, and how to grab a template if you don't want to start from scratch!


[24:58] My Challenge for you this week! If you don't already have a Services and Investment guide for your business, get started on that this week!

Resources mentioned in this episode: 

SHOP - Design Services and Investment Guide Template

EP 7 | 3 Ways to Price Your Projects14 Jul 202200:33:34
In order to know your profitability at the end of a project, it's helpful to see what you estimated in the first place. Just like a budget for money, we need to budget our time. 

 

Today's topic is one of the most asked questions that I get about building your interior design business and that's how to price your projects and come up with your service fees and feel more confident in your proposals when you send them out.

In this episode we answer questions like…

  1. How do you decide what type of pricing strategy (or a few of them) that work best for your business?
  2. Do you need to base fees on square footage?
  3. How do you estimate your time?

Here's a glance at this episode…

[05:22] Do you need to track your time? Is this important regardless of your fee and pricing method?


[06:37] I share what 2 factors your fees should be based on no matter what the project scope entails. How to continue to price projects well even as you and your team become more efficient at project management.


[07:45] I share a few other methods on how to charge  that may play a factor in how you charge for a project. I share how charging by the square footage or overall project cost are used by some interior designers (personally, this is not what I use and I share why!)


[11:50] I discuss how to charge for your projects based on time and the value that you bring to the project.


[16:45] I jump into the 3 types of pricing - hourly, flat fee, and hybrid. I share the pros and cons for each type and how we use them in our business.


[28:50] I share my challenge to you for the week!

Resources mentioned in this episode: 

Shop - Interior Design Client Proposal

EP 6 | How to Implement a "Trade Day" for More Successful Projects07 Jul 202200:27:48
We schedule trades so that there is some overlap between related trades. This allows for the best ideas to flow and they can discuss what they need from each other. 

 

One of the most important steps in the Interior Design Process is "Trade Day" especially on those small to mid-scale projects or cosmetic projects. 

"Trade Day" is the day that you arrange for your vendors or trades to walk your interior design project so you can discuss their scope of work and they can collect whatever photos/measurements they might need to provide you with a thorough bid. 

 

In this episode we answer questions like…

  1. What are 3 ways that a trade day makes a more successful project?
  2. When is the best time to schedule trade day in the process?
  3. Who to invite, sequencing and prioritizing trades?
  4. Other common challenges and how to get around them

Here's a glance at this episode…

[06:25] Why is a trade day so important? We cover 3 main reasons why I believe that trade day is a critically important part of the design process.

[08:10] I share a case study where I involved several trades in a very small portion of a larger project and each one had to be sequenced at the right time. 


[12:12] When is the best time to schedule a trade day in the design process? I share my opinions on what has worked best for us!

[13:45 ] I answer how we go about setting up a trade day and coordinating that process.


[19:08] What should you bring to trade day? I share what we bring and prepare in order to have a successful trade day.

[20:15] I jump into the steps to follow up after trade day and we schedule and work on those tasks.

Resources mentioned in this episode: 

EP 5 | How to Create a Successful Client Welcome Packet30 Jun 202200:32:25
Think about what your clients are experiencing. Hint - Your clients will give you these words Look in their clients intake form and use their words.

This episode focuses on all things involving the welcome packet that you deliver to your clients. We will talk about how to create a professional, beautifully designed welcome packet and how to use it best as well as dive into some of the specifics of what pages to include. We will also talk about a few misconceptions surrounding the welcome packet. 

In this episode we answer questions like…

  1. What is the welcome packet? What is it's purpose?
  2. When should the welcome packet be delivered?
  3. What must be included in the welcome packet?

Here's a glance at this episode…

[03:00] How the welcome package sets the stage for what it will be like working with you and gets your clients really excited for what's to come.


[03:54] I share with you 2 common misconceptions about the welcome packet. (Hint: when should it be delivered and the purpose of the welcome packet)


[07:40] I break down what's included in the welcome packet and how to use each piece.


[26:30] I share about my favorite ways to print and source for my welcome packets so that you can print the best product for your client facing packets!

Resources mentioned in this episode: 

 Hey designer! Thanks for listening. When you try something using the links we provide, we may earn a small commission at no cost to you. We only provide suggestions for products we actually use and recommend. Your support helps keep the podcast going. Thank you!

EP 4 | 10 Elements to Define your Interior Design Services23 Jun 202200:26:36

Having clearly defined design services is paramount to running an efficient and organized business.

 

It not only helps you get clear on the details such as the deliverables, the investment, and the timeline, but it also helps you to talk about your services to your clients with clarity and confidence. 

 

And let's be honest, confidence is what we're after here right? 

 

You can also use the details to help you put together those very important client deliverables such as your Services & Investment Guide or your welcome package. 

In this episode we answer questions like…

  1. Have you ever struggled to explain the differences in your interior design services to potential new clients? 
  2. Do you have a clear picture of the benefits and results of each service and what type of client might be the best fit? 
  3. Do you sometimes wonder if you have enough offerings? Or - more likely - offer too many services? 
  4. Does everyone on your team know and understand the differences in your services? 

Here's a glance at this episode…

[03:00] I dive into the importance of documenting and organizing the details of the services you offer and why it's important that everyone on your team has a clear way to access and use this information.


[05:05] How to name your service (quick tip: keep it simple!)


[06:40] I talk about how to describe each service, what it entails, and how to clearly define what you are offering. I also discuss how to lay out what is NOT included, how you will communicate with your client and how you will make sure this is all clear from the start.


[13:20] I share how to plan out timelines for each project and set up timeframes for the design services you will be offering. 


[16:13] How to set up your terms for your different offerings. Minimum fees, travel times,  and how to book your services.

 

Resources mentioned in this episode: 

 

 Hey designer! Thanks for listening. When you try something using the links we provide, we may earn a small commission at no cost to you. We only provide suggestions for products we actually use and recommend. Your support helps keep the podcast going. Thank you!

EP 3 | Being Boutique - 3 Ways to Serve Your Clients so they Become Natural Evangelists for Your Work16 Jun 202200:28:42

Being boutique is about delighting your client EVERY STEP OF THE WAY. 



Today we are going to talk about what it means to "Be Boutique" in your business. Being boutique doesn't have anything to do with being small. It has everything to do with how you show up and serve your clients - and when done well,  experiencing the natural benefits such as being able to charge more and cherry pick the clients and projects you want to work on. SOunds pretty good right?  

In this episode we answer questions like…

  1. How do we take that incredible responsibility or being given the keys to someone's home and be good stewards to our clients? 
  2. How can we afford to take on fewer clients and charge a premium?
  3. How do you serve your clients so they become natural evangelists for your work?

Here's a glance at this episode…

[03:20] I discuss what it means to actually "Be Boutique" and how we take the incredible responsibility of being given the keys to our clients spaces and provide that top-notch service.


[05:00] I dive into how to delight your clients by doing ordinary things extraordinarily well.


[16:45] I share how I prepare your clients for the inevitable mishaps that will occur so that they feel supported!


[21:50] I share how to stay connected during a project so that you are always top of mind to your clients.

Resources mentioned in this episode: 

EP 2 | 5 Types of Interior Design Services to Consider Offering09 Jun 202200:41:21
You don't need to do it all! Think about your personality and what is a good fit for YOU and your clients!  

When it comes to design services and the different options that we, as interior designers, have when it comes to what we each offer, I don't believe in a one size fits all approach. In many cases, designers today don't want to do procurement due to lead times, construction costs and delays, etc. Many of you may want to have a menu of options for clients. In this episode, I share what I feel are the 5 types of interior design services that you should consider offering, what they are, what the pros and cons are, and who they are ideal for. 

 

I will throw out one caveat. In this episode I am talking about generally accepted practices in interior design. Will there be exceptions? Absolutely. This is intended to provide a framework for how to think about the different types of services you might offer and decide which ones are in alignment with the types of clients you want and the kind of design career you want. 

 

In this episode we answer questions like…

  1. What design services you may consider offering to your clients.
  2. What are the pros and cons of each type of design service?
  3. What kind of design career do you want?

Here's a glance at this episode…

[3:00] Why I don't feel like an interior designer should offer all types of services, but rather choose what interior design services are best for their business. Why offering a ladder of services may be a better fit.


[5:20] We dive into what full-service design includes and involves, how the project management may work, and the pros and cons.


[10:30] I share how I use design only services in my business, the pros and cons as well as who this is ideal for.


[18:05] Consultation only services and how you can set these by offering advice and design direction only, without drawings or detailed specifications. 

[21:50] Offering services remotely via E-Design services - when they can work, who they work best for, and all of the pros and cons.


[29:45] One of my favorite services to offer, Designer for a Day - how much can you achieve in a day, how do you charge, what is really possible?

[35:27] Wrapping up with a few thought-provoking questions to get you on the right track! 

Resources mentioned in this episode: 

EP 1 | 3 Core Truths about Running a Design Business02 Jun 202200:26:32
"You don't have to get it right. You just have to get it going." – Mike Litman

 

So first let's talk about why I want to go from blogging → podcasting. Over the past few years I have been sharing my content through the Designer's Oasis website (and fun little fact - there are over 78 blog posts you can still find there!). Recently I decided to switch over to providing content via podcasting because I'm more of a podcast listener myself. I figured if my audience is kinda like me, you like to learn on the go as well…… so podcasting just makes sense!

 

In this FIRST episode I share:

 

  • A little about me 
  • Share some of the early struggles I experienced 
  • But also how I was able to overcome them and turn my little baby designer business into one that thrived and supported me and my family 
  • 3 core truths I believe can help you grow in business and accomplish your biggest dreams  

 

Here's a Glance at this Episode:

 

[1:40] Why podcasting? I share how if you're anything like me, you listen on the go, fitting in during kids' practices/lessons/pickups or while doing laundry, cleaning the house or a million other things. You're a busy guy or gal!

 

[3:20] A little background on me. I'm just a regular old girl! I share my background while living in Austin. I share how I was running out of time to decide what I wanted to major in. Then I learned that there was an "Intro to Interior Design'' summer course at my local community college. I instantly knew that would be my path. I share my early life with my "weekend designer" single mom and how we moved alot - I mean - a lot 18x's in 18 years.

 

[6:00} I share about my internship with a high - end designer in Austin. We even did a $1M Boat Dock and how I then found my way to Denver working for OZ Architecture. It was a dream. Great team, Energy, buzz, Imagine scenes from The Intern - set designed by Nancy Myers.

 

[7:20] I had my first baby and returned to work - severely sleep deprived! - and people started to notice. I thought I was going to get fired.  At this point my husband suggested maybe I should go to work for myself - I didn't see that potential in myself. But he did. 



[8:30] I did it! I went to work for myself. I share what I didn't have going for me and then what I DID have going for me! Where did I start? What problems did I encounter? How and why did it "click"?

 

[10:00] My business was growing but I was getting burnt out! The running a business part of the design business along with the client work was exhausting. So I had to figure out what to do to "fix" this. I needed to charge more and I knew I provided great service. 

 

[12:15}  I will tell you what I did (not all at once) but I will share the top 3 things that I did to transform my business. Spoiler: I share much of what I learned inside my Designer's Oasis Membership.

 

[17:42] This is what I want you to know. These are 3 very simple truths I will stand behind until the day that I die. If you can get behind these ideas too, the sky's the limit for you. 

 

[18:00] Core Truth #1 - You don't need to have it all figured out. You will never have all your ducks in a row, so you just need to get going!

 

[20:15] Core Truth #2 : There is No one-size fits all for running your design business. Design the business that works within what YOU want. That may be full-home design, specific room design, designer for a day, or agency work - it's up to you!

 

[22:00] Core Truth #3 - Everyone (including you) has a unique set of skills, background, expertise that adds a unique twist to your design POV. It's up to you to uncover this and tell that story. Listen in as I share examples of members inside the Designer's Oasis Membership and their unique backgrounds. What is your story?



[24:48] Recap of the core truths

  1. You don't need to have it all figured out to get started 
  2. There is no one-size fits all approach to running your business 
  3. Your story matters and helps shape your POV as a designer. 

 

I hope you enjoyed this inaugural podcast episode. I can't wait to bring you more, and to bring on guests so we can learn from them too. 



Links Mentioned in this Episode:

 

 

Hey designer! Thanks for listening. When you try something using the links we provide, we may earn a small commission at no cost to you. We only provide suggestions for products we actually use and recommend. Your support helps keep the podcast going. Thank you!

Designer's Oasis Trailer04 May 202200:02:22

How do I build an interior design business? How do I get portfolio-worthy projects? Do I "have to" offer full-service interior design? How do I charge for my services? What if I want to do things differently with my interior design business? How do I take my design business to the next level? 

 

Feeling overwhelmed? I got you friend.

 

Welcome to the Designer's Oasis Podcast. Consider this your place for a fresh drink of water for the inspired, creative, ambitious, and let's admit it, occasionally overwhelmed interior designer. Whether you are just starting your interior design business or you're looking to grow or scale, here you'll find actionable, real-world, and above all SIMPLE ways to launch, establish, and scale your interior design business with confidence. 

 

Introducing your host, Kate Bendewald of Kate Bendewald Interior Design, real-life interior designer, mama, and CEO who grew her 6-figure interior design business on word-of-mouth referrals. Kate doesn't believe in a one-size-fits-all approach to running your business. Instead, she offers authentic, approachable advice to help you start where you are. 

#100 | Going Alcohol-Free - The Surprising Joys and Benefits of Ditching Alcohol12 Dec 202401:00:10
Designers Oasis Membership   In today's episode, I'm opening up about going alcohol-free this year and the impact this decision has had on my health, my work, and my relationships. I had gotten to a point where my anxiety had gotten worse and I suspected my alcohol use was a way to manage anxiety. I knew it was impacting my day-to-day energy, mood, stress levels, and anxiety. It started when we moved to Texas and I was struggling, then we moved back to Colorado and Covid happened. My drinking had worsened but I just couldn't quit. I chose to try out a Dry January and ended up where I am today.   Here's a glance at this episode…
  • I share about the 2 myths I found to be true about alcohol use.
  • I dive into what alcohol does to your body and brain.
  • I share the positive benefits I have seen in my own life from going alcohol-free.
  • I show you my alcohol-free toolbox (when you're ready) if you want to join me.
My Alcohol-Free Toolbox: Books: Podcasts: Apps: Mentioned in this episode: 🎯 Learn More: Designer's Oasis Membership - https://www.designersoasis.com/join   WANT MORE?  🛒  Template Shop - 10% off the shop PODCAST10 (Limit one use per customer) 🔖 Interior Design Business Articles   ⬇️  Free Resources   FOLLOW ALONG 🤳Instagram  📍  Pinterest  📺 YouTube    -------------------------------------   ***Rate, Review, & Follow on Apple Podcasts*** FOLLOW this channel so you never miss an episode! - https://www.youtube.com/@DesignersOasis   EPISODE WEBSITE ⇗- designersoasis.com/episode/going-alcohol-free-joys-and-benefits-of-ditching-alcohol
#99 | Running an Efficient and Joyful Design Firm with Andi Morse07 Nov 202400:47:53
Interior Designer's Business Blueprint   I sat down with Andi Morse of Morse Design in Atlanta in today's episode. Andi shared how she believes offering multiple services is the key to getting your foot (literally and figuratively) in the door with clients. We chatted about good processes and protecting your creative energy, hiring, and business growth. Andi's down-to-earth sensibility has helped her run an efficient and creative design firm.   Here's a glance at this episode…
  • Andi shared the variety of service offerings that she offers at her design firm, why she believes in them and how they lead to larger projects.
  • We share our struggles with finding ways to protect our creative energy through building systems and processes to free up more design time.
  • We dive into how to sell your value as an interior designer to build a successful design business.
  • Andi shares her structure with content creation and how it helps bring in prospective clients regularly.
Mentioned in this episode:      🎯 Learn More: Interior Designer's Business Blueprint - https://www.designersoasis.com/blueprint   WANT MORE?  🛒  Template Shop - 10% off the shop PODCAST10 (Limit one use per customer) 🔖 Interior Design Business Articles   ⬇️  Free Resources   FOLLOW ALONG 🤳Instagram  📍  Pinterest  📺 YouTube    -------------------------------------   ***Rate, Review, & Follow on Apple Podcasts*** FOLLOW this channel so you never miss an episode! - https://www.youtube.com/@DesignersOasis   EPISODE WEBSITE ⇗- designersoasis.com/episode/running-an-efficient-and-joyful-design-firm-with-andi-morse
#98 | Unlock An Enduring Business by Nurturing Client Relationships with Gideon Mendelson31 Oct 202401:01:52
Interior Designer's Business Blueprint   In today's episode, I sat down with Gideon Mendelson of the Mendelson group in New York. Gideon is one of the smartest, most honest, and down-to-earth designers I have ever had the pleasure of meeting. Our chat is a masterclass in running a business that endures. Gideon, who grew up in New York, had the privilege of being able to look over the shoulder of his late mother, Mimi Mendelsen, a highly sought-after interior designer in her time. Fast forward to today, and Gideon credits both of his parents as well as his early career influences, college, and his tennis career with helping to shape his work ethic, business acumen, and creative spirit. Today, he is at the helm of his design firm working with clients nationwide. Gideon and I chat about his process for onboarding clients and gaining their trust. We talk about the reality of being a multifaceted designer who understands business and design and the importance of surrounding yourself with the right people, as well as the real value of nurturing clients throughout their experience, which can lead to lifelong clients and friendships for a business that endures. This is a don't miss episode!   Here's a glance at this episode…
  • We chat about Gideon's transition from playing tennis at Columbia into an eventual shift to studying architecture and film helped him build his work ethic and creative spirit.
  • We discussed what it was like to build a design business with his mother, Mimi Mendelsen
  • We dive into the importance of building client relationships and helping our clients have a central support person to ask questions.
  • We share about how to balance creativity and business as well as involve our families in our legacy.
  • Gideon shares about how his firm really nurtures client relationships to pave the way for repeat business and client referrals.
Mentioned in this episode:  🎯 Learn More: Interior Designer's Business Blueprint - https://www.designersoasis.com/blueprint   WANT MORE?  🛒  Template Shop - 10% off the shop PODCAST10 (Limit one use per customer) 🔖 Interior Design Business Articles   ⬇️  Free Resources   FOLLOW ALONG 🤳Instagram  📍  Pinterest  📺 YouTube    -------------------------------------   ***Rate, Review, & Follow on Apple Podcasts*** FOLLOW this channel so you never miss an episode! - https://www.youtube.com/@DesignersOasis   EPISODE WEBSITE ⇗- designersoasis.com/episode/unlock-an-enduring-business-by-nurturing-client-relationships-with-gideon-mendelson
#97 | Managing Change in the Interior Design Industry with Maggie Griffin24 Oct 202400:39:36
Interior Designer's Business Blueprint   In today's episode, I sat down with Maggie Griffin of Maggie Griffin Design, a full-service residential interior design firm in Gainesville, Georgia. Maggie is known for her modern Southern Living style with spaces that are freshly classic and comfortable for everyday life. We share about the changes we've seen in the design industry since the pandemic, especially regarding lead times and project costs. We also talk about managing client expectations from those who might be looking for what Maggie calls a "move that bus moment" and how she can educate clients on what to expect without scaring them off.   Here's a glance at this episode…
  • We discuss the significant impact that social media has had on the interior design industry and what this means for interior designers and their clients.
  • We share about vetting clients and our experiences with finding the clients that are and are not the right fit.
  • We share about the challenges in the design industry with project timelines and costs.
  • We discuss having good communication with our clients throughout the interior design process to make sure that projects run smoothly.
Mentioned in this episode:  🎯 Learn More: Interior Designer's Business Blueprint - https://www.designersoasis.com/blueprint   WANT MORE?  🛒  Template Shop - 10% off the shop PODCAST10 (Limit one use per customer) 🔖 Interior Design Business Articles   ⬇️  Free Resources   FOLLOW ALONG 🤳Instagram  📍  Pinterest  📺 YouTube    -------------------------------------   ***Rate, Review, & Follow on Apple Podcasts*** FOLLOW this channel so you never miss an episode! - https://www.youtube.com/@DesignersOasis   EPISODE WEBSITE ⇗- designersoasis.com/episode/managing-change-in-the-interior-design-industry-with-maggie-griffin
#96 | Growing an Interior Design Team with Gabriela Eisenhart17 Oct 202400:50:09
Interior Designer's Business Blueprint   In today's episode, I sat down with Gabriela Eisenhart of Silo Studios in Atlanta, Georgia. She and her team help clients nationwide infuse homes with their fresh, modern aesthetic that pushes boundaries while still being livable. We talked about the evolution of SIlo Studios how she manages a team today that helps move projects from concept to completion.   Here's a glance at this episode…
  • We discuss client-centric design and how to reflect a client's style in their design.
  • We dive into slow design and trying to utilize pieces that will last a long time and are more sustainable.
  • Gabriela shares how she has grown her team and what it took to find the right balance.
  • We share how getting feedback from your team helps you to grow a more sustainable business and streamline your systems and processes.
  • We talk about imposter syndrome, family life, and building a business you love and can sustain
Mentioned in this episode:  🎯 Learn More: Interior Designer's Business Blueprint - https://www.designersoasis.com/blueprint   WANT MORE?  🛒  Template Shop - 10% off the shop PODCAST10 (Limit one use per customer) 🔖 Interior Design Business Articles   ⬇️  Free Resources   FOLLOW ALONG 🤳Instagram  📍  Pinterest  📺 YouTube    -------------------------------------   ***Rate, Review, & Follow on Apple Podcasts*** FOLLOW this channel so you never miss an episode! - https://www.youtube.com/@DesignersOasis   EPISODE WEBSITE ⇗- designersoasis.com/episode/growing-an-interior-design-team-with-gabriela-eisenhart
#95 | Navigating High Point Market with Marisa Wilson10 Oct 202400:40:16
  Interior Designer's Business Blueprint   In today's episode, I got to sit down with Marisa Wilson, the creator of The Cool Girl's Guide to High Point, a fun and insightful resource designed to help designers navigate the expansive High Point Market. Her guide offers insider tips, must-visit showrooms, and advice from industry leaders, making it a go-to for anyone attending the event, covering 12 million square feet of showroom space.   In addition to The Cool Girl's Guide to High Point, Marisa runs Marisa Wilson Interior Design, her Charlotte-based residential design firm. She's known for her playful yet thoughtful design approach, aiming to make the process enjoyable for her clients. Marisa also has a reputation for blending creativity with practicality, helping people create spaces that reflect their personalities​. So how can you make the most of your High Point Market experience?   Here's a glance at this episode…
  • We discussed the origins of the Cool Girl's Guide to High Point and how Marisa found herself helping friends, other designers and reaching out to others to build what is now an extensive guide.
  • We talked about the top navigation tips for high point market.
  • Marisa shared how to keep track of which showrooms had certain products throughout your time at market.
  • We shared about the market Insider's Tours - who they are for, what they are about, and how to sign up.
  • We both opened up about networking at High Point and how inviting and warm the environment is between designers.
Mentioned in this episode:    🎯 Learn More: Interior Designer's Business Blueprint - https://www.designersoasis.com/blueprint   WANT MORE?  🛒  Template Shop - 10% off the shop PODCAST10 (Limit one use per customer) 🔖 Interior Design Business Articles   ⬇️  Free Resources   FOLLOW ALONG 🤳Instagram  📍  Pinterest  📺 YouTube    -------------------------------------   ***Rate, Review, & Follow on Apple Podcasts*** FOLLOW this channel so you never miss an episode! - https://www.youtube.com/@DesignersOasis   EPISODE WEBSITE ⇗- designersoasis.com/episode/navigating-highpoint-market-with-marisa-wilson
#94 | Diversifying your Interior Design Portfolio with Dan Mazzarini03 Oct 202400:59:17
Interior Designer's Business Blueprint   In today's episode, I had a chance to sit down with Dan Mazzarini, Principal and Creative Director at BHDM Design & ARCHIVE by Dan Mazzarini. BHDM Design is an award-winning, bi-coastal, multi-disciplinary firm offering residential, commercial, and hospitality design services. ARCHIVE by Dan Mazzarini provides a curated selection of home and lifestyle products, shopped from all of his favorite resources. Through ARCHIVE, Dan educates, encourages, and inspires a global network of consumers to incorporate luxury to their everyday lives.   We talk about balancing diversifying your portfolio and niching down. We talk about having a signature style and creating "memory points" on projects. We also dive into a new project ARCHIVE by Dan Mazzarini.   Here's a glance at this episode…
  • We discuss how Dan transitioned from retail to hospitality and then built his freelance portfolio to start his own firm.
  • We discuss whether it's important to build a signature style or diversify your portfolio or projects.
  • We jump into how to choose which interior design projects are a good fit and how to find out if you have an emotional connection to the project.
  • Dan shares the concept of creating memory points in design projects to stand out.
  • We end with a discussion on mental health in the design industry and steps to take to protect your own.
Mentioned in this episode:    🎯 Learn More: Interior Designer's Business Blueprint - https://www.designersoasis.com/blueprint   WANT MORE?  🛒  Template Shop - 10% off the shop PODCAST10 (Limit one use per customer) 🔖 Interior Design Business Articles   ⬇️  Free Resources   FOLLOW ALONG 🤳Instagram  📍  Pinterest  📺 YouTube    -------------------------------------   ***Rate, Review, & Follow on Apple Podcasts*** FOLLOW this channel so you never miss an episode! - https://www.youtube.com/@DesignersOasis   EPISODE WEBSITE ⇗- designersoasis.com/episode/diversifying-your-interior-design-portfolio-with-dan-mazzarini
#74 | 20 Time Saving Tips for Interior Designers [REPLAY]22 May 202501:00:18

What is most important is that you start to recognize the value of your time. Discovering the value of your time includes understanding how important it is to manage, control, and protect it while still remaining flexible as a business owner.

In today's episode, we dive deep into time-saving tips tailored specifically for interior designers that will help you handle minor inefficiencies so that you can spend your time in your zone of genius and the areas that are revenue-generating. We'll cover the top areas that tend to take up time - sourcing, email management, and general time management.

Here's a glance at this episode…

  • I share my top 6 productivity hacks for sourcing including how I use SketchUp, buying groups, and vendors to streamline my design processes.
  • I share how I have created a trade directory over time, how I handle shipping rates, and the method behind how I organize my materials library.
  • I dive into my top 4 tips for managing your email without getting stuck in the rabbit hole of checking email all the time.
  • I discuss how I use automation, time blocking, time tracking, and extensions/add-ons within Google to streamline my processes and my calendar.
  • I share with you how I protect my "white space" so that I can have dedicated deep work time.
  • I share my best tips for creating SOPs, managing meeting scheduling, and communicating with my clients and team.

Mastering the art of time management and creating more space for true productivity and creativity is crucial for achieving success as an interior design business owner. By implementing strategies such as whitespace scheduling, leveraging productivity tools, and embracing efficient communication methods, you can enhance your productivity, reduce stress, and ultimately achieve your business and design goals with greater ease and efficiency. So, whether you're a solopreneur or part of a growing team, investing in effective time management practices can help to create the space you need to do your best work while also increasing your revenue and time for your personal life.

Mentioned in this episode: 

🎯 Learn More: Interior Designer's Business Blueprint - https://www.designersoasis.com/join

WANT MORE? 

🛒  Template Shop - 10% off the shop PODCAST10 (Limit one use per customer)

🔖 Interior Design Business Articles  

⬇️  Free Resources

FOLLOW ALONG

🤳Instagram 

📍  Pinterest 

📺 YouTube 

-------------------------------------

***Rate, Review, & Follow on Apple Podcasts***

FOLLOW this channel so you never miss an episode! - https://www.youtube.com/@DesignersOasis

Episode Page: designersoasis.com/episode/20-time-saving-tips-for-interior-designers

 

 

#93 | The Risk-Averse Guide to Switching to an Interior Design Career with Rasheeda Gray26 Sep 202401:01:16
  Interior Designer's Business Blueprint   In today's episode, I catch up with Rasheeda Gray, founder of Gray Space Interiors to discuss her transition from a corporate marketing career to interior design. She emphasizes the importance of mentorship and the value of insider tours at High Point Market. Rasheeda and I discussed her journey, including her gaining her first client in 2016 and making the decision to go full-time in 2018. Rasheeda shares her approach to balancing work with her husband's general contracting business and hiring a business coach. Rasheeda and I also discuss the progress in elevating black designers in the industry and her hope for continued growth and representation.   Here's a glance at this episode…
  • Rasheeda shares how she started her early career in corporate marketing and describes her transition to interior design.
  • Rasheeda and I discuss how to make an interior design business work while still working in a full-time job and building our design business on the side.
  • Rasheeda discusses the need to hire for the first time in 2018 and how to reinvest in your business.
  • We share what it means to get super clear on your priorities to help you decide when to say yes and when to say no to opportunities.
  • We wrap up by discussing diversity in the interior design industry and how to elevate black designers.
Mentioned in this episode: 🎯 Learn More: Interior Designer's Business Blueprint - https://www.designersoasis.com/blueprint   WANT MORE?  🛒  Template Shop - 10% off the shop PODCAST10 (Limit one use per customer) 🔖 Interior Design Business Articles   ⬇️  Free Resources   FOLLOW ALONG 🤳Instagram  📍  Pinterest  📺 YouTube    -------------------------------------   ***Rate, Review, & Follow on Apple Podcasts*** FOLLOW this channel so you never miss an episode! - https://www.youtube.com/@DesignersOasis   EPISODE WEBSITE ⇗- designersoasis.com/episode/switching-to-an-interior-design-career-with-rasheeda-gray
#92 | How To Establish Healthy Boundaries with Interior Design Clients19 Sep 202400:13:54
Interior Designer's Business Blueprint   In today's episode, I share the importance of establishing healthy boundaries with clients. We all need that, right? It is essential in order to maintain a positive, professional relationship while protecting your time, energy, and well-being. Holding healthy boundaries is vitally important to avoiding burnout.   Here's a glance at this episode…
  • I share how to start setting boundaries so that it feels easy and you are confident when sharing with your interior design clients.
  • I discuss what type of boundaries you should be setting.
  • I share why it's important to set boundaries to avoid feelings of resentment throughout a project.
  • I dive into how setting boundaries requires risk and to feel that you are worthy of setting those boundaries and how to tackle this part.
Mentioned in this episode:  🎯 Learn More: Interior Designer's Business Blueprint - https://www.designersoasis.com/blueprint   WANT MORE?  🛒  Template Shop - 10% off the shop PODCAST10 (Limit one use per customer) 🔖 Interior Design Business Articles   ⬇️  Free Resources   FOLLOW ALONG 🤳Instagram  📍  Pinterest  📺 YouTube    -------------------------------------   ***Rate, Review, & Follow on Apple Podcasts*** FOLLOW this channel so you never miss an episode! - https://www.youtube.com/@DesignersOasis   EPISODE WEBSITE ⇗- designersoasis.com/episode/how-to-establish-healthy-boundaries-with-interior-design-clients
#91 | 3 Things I Obsess Over with Interior Design Clients12 Sep 202400:36:13
Interior Designer's Business Blueprint   In today's episode, I am sharing the top 3 things that I OBSESS over when it comes to my interior design clients. These are the things that I truly believe make your business sustainable and keep it fun and enjoyable without all of the overwhelm and frustration. So what are the 3 things I obsess over?   Here's a glance at this episode…
  • I share how to make sure clients are the right fit and what I do to vet each client.
  • I discuss how I dig into finding out if a client has a realistic budget and timeline.
  • I share the red flags that you shouldn't ignore!
  • I dive into how to communicate well with clients before, during, and after a project to ensure there are no loose ends.
  • I share my process for getting client feedback every step of the way throughout a project.
Mentioned in this episode:  🎯 Learn More: Interior Designer's Business Blueprint - https://www.designersoasis.com/blueprint   WANT MORE?  🛒  Template Shop - 10% off the shop PODCAST10 (Limit one use per customer) 🔖 Interior Design Business Articles   ⬇️  Free Resources   FOLLOW ALONG 🤳Instagram  📍  Pinterest  📺 YouTube    -------------------------------------   ***Rate, Review, & Follow on Apple Podcasts*** FOLLOW this channel so you never miss an episode! - https://www.youtube.com/@DesignersOasis   EPISODE WEBSITE ⇗- designersoasis.com/episode/3-things-i-obsess-over-with-interior-design-clients
#90 | How to Create A Paid Waitlist for Interior Design Clients05 Sep 202400:22:48
Interior Designer's Business Blueprint   In today's episode, I walk interior designers through why I believe that a paid waitlist is a good idea when you have that ideal client you want to work with but you just aren't able to take them on immediately. By creating a paid waitlist opportunity, you offer both yourself and the client the ability to commit to working together. I have found that clients who are willing to be put on a waitlist, are going to naturally prioritize design over a timeline, which is exactly who I want to work with. I use a paid waitlist anytime I can't start on a project for at least 4 - 6 weeks.   Here's a glance at this episode…
  • I share the benefits of building a paid waitlist for both yourself and your clients.
  • I discuss the steps I would take to implement a paid waitlist and how to share with clients.
  • I dive into how and why to charge for a waitlist project.
  • I share how I support clients while they are waiting for their project to begin.
Mentioned in this episode:  🎯 Learn More: Interior Designer's Business Blueprint - https://www.designersoasis.com/blueprint   WANT MORE?  🛒  Template Shop - 10% off the shop PODCAST10 (Limit one use per customer) 🔖 Interior Design Business Articles   ⬇️  Free Resources   FOLLOW ALONG 🤳Instagram  📍  Pinterest  📺 YouTube    -------------------------------------   ***Rate, Review, & Follow on Apple Podcasts*** FOLLOW this channel so you never miss an episode! - https://www.youtube.com/@DesignersOasis   EPISODE WEBSITE ⇗- designersoasis.com/episode/how-to-create-a-paid-waitlist-for-interior-design-clients
#89 | That's Not Working Anymore - How to Pivot In Business29 Aug 202400:27:25
  Interior Designer's Business Blueprint   "Pivoting is a sign of growth"   In today's episode, I share why we sometimes need to pivot in business and then dive into how we can pivot. Often, when it comes to our own business, we find that we get stuck doing the same things repeatedly even if they aren't working anymore.   Just a few scenarios where this may happen include being unrealistic with client budgets, timelines, and expectations or our systems for creating and developing proposals and presentations. When we take some time to reflect on how we are doing specific tasks in our business, we find that they aren't as effective as they may have once been and it's time to pivot. This may include small micro-changes or it may involve big sweeping changes.   Here's a glance at this episode…
  • I share how to be objective when deciding what may be working and what may not be working for your business when looking to pivot.
  • I discuss how to get comfortable with being different in the interior design business and how you offer or deliver services to client in your own way.
  • I share how to allow your core values to guide your decisions to pivot in business.
  • I talk about ways to apply creativity to problem-solving in your business while including your team in the brainstorming process.
Remember, pivoting is a sign of growth. It's acknowledging that something has an opportunity to improve, and it means you have your ear to the ground with clients, your team, and yourself, which is a huge part of creating a long-standing successful interior design business.   Mentioned in this episode: 🎯 Learn More: Interior Designer's Business Blueprint - https://www.designersoasis.com/blueprint   WANT MORE?  🛒  Template Shop - 10% off the shop PODCAST10 (Limit one use per customer) 🔖 Interior Design Business Articles   ⬇️  Free Resources   FOLLOW ALONG 🤳Instagram  📍  Pinterest  📺 YouTube    -------------------------------------   ***Rate, Review, & Follow on Apple Podcasts*** FOLLOW this channel so you never miss an episode! - https://www.youtube.com/@DesignersOasis   EPISODE WEBSITE ⇗- designersoasis.com/episode/how-to-pivot-in-business
#54 | Revenue Generating Activities for Interior Designers [REPLAY]22 Aug 202400:26:11

Interior Designer's Business Blueprint 

Energy begets energy. Money is energy.  If we know that energy begets energy, what happens in your business when you sit down and you spend the time to commit some energy towards revenue generating activities and lead generating activities?

In today's episode  we are talking about revenue-generating activities and what that means, how and when to do these activities and how they keep your business thriving! This episode was inspired by a listener question that we received from Julia,

 "Hi Kate, I've followed your advice and starting batching my days so that I have more focus and not drawn in 100 different directions at once. I've set aside Mondays as my Marketing & Money Mondays. The problem is, I don't always know what to do with this dedicated time. Can you provide some specific examples of revenue generating activities that I can be focusing on during this time? Thanks so much. I appreciate everything." 

 

Here's a glance at the episode:

  • We dive into a list of revenue-generating activities and get started with following up with leads.
  • I share about putting together proposals and my methods for getting these done in a time efficient manner.
  •  Invoicing clients can occasionally drop by the wayside when you're deep into projects and a one-off invoice or an invoice outside of the regular schedule pops up so keeping these front of mind is necessary.
  • I discuss how I make time to reach out and cultivate strategic partnerships on a regular basis.
  • I share how utilizing facebook groups can help build your clientele and the right methods for trying to both share helpful information and build relationships while also promoting your services.
  • Sometimes the key is in the follow up and continuing to follow up with past clients. I share how this has worked for my interior design business.

Mentioned in this episode: 

 🎯 Learn More: Interior Designer's Business Blueprint - https://www.designersoasis.com/blueprint

Have a question you want to ask Kate?

Head over to designersoasis.com/askkate. We want to hear from you. We particularly love helping you with mindset shifts, dealing with tricky situations, and all things interior design business related. 

WANT MORE? 

🛒  Template Shop - 10% off the shop PODCAST10 (Limit one use per customer)
🔖 Interior Design Business Articles  

⬇️  Free Resources

 

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EPISODE WEBSITE ⇗- designersoasis.com/episode/54

#52 | 5 things I'd do differently if I was starting from scratch [REPLAY]15 Aug 202400:26:06

Interior Designer's Business Blueprint 

Today's episode is all about looking back and sharing with you all the 5 things I would do differently if I was starting from scratch again. I reflected back on what I would tell a new interior designer getting started in the industry.

Here's a glance at the episode:

  • I share how important it is to truly invest in your business early on. I share how I invest in my business regularly now and how I wish that I had started to do this earlier.
  • Perfectionism is the antithesis of progress. I share how it affects me as well and how it an hold us back from just getting started in business so dive in!
  • I share all about how to get comfortable with self-promotion even if it is inherently uncomfortable for you.
  • I discuss how important it is to get clear on your goals and what success really looks like for you! Remember - it's key to build the business you want that fits into your lifestyle.
  • I share with you how to be more selective with the types of clients you take on and how to determine where to spend your energy.

Mentioned in this episode: 

 🎯 Learn More: Interior Designer's Business Blueprint - https://www.designersoasis.com/blueprint

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EPISODE WEBSITE ⇗- designersoasis.com/episode/52

#50 | 3 Reasons Interior Designers Stay Stuck and Broke [REPLAY]08 Aug 202400:32:23

Interior Designer's Business Blueprint 

Have you been at this a while, but for some reason you can't seem to either get to that next level revenue goal you've set and you feel stuck at the level you're at?

Today's episode is all about the habits that keep you stuck and broke. Those habits that keep holding you back and are keeping you from really thriving in your business. I want to share what I see often that keeps interior designers in a perpetual loop and how to make mindset shifts to really make some adjustments and gain some clarity.

Here's a glance at the episode:

  • I discuss how leaving money on the table is the first reason I have seen interior designers stay stuck, which can happen with scope creep and change orders. I share a few ways to address this in the future.
  • I share how to use value-based proposals to ensure your clients can see what each level of service really includes.
  • I share about tracking time and how important it is no matter how you are charging for your services.
  • I dive into the importance of the follow up plan and staying connected with your prospective clients. I share how follow up is part of the selling process.
  •  talk about all things undercharging. So many interior designers are perpetually undercharging and I share all the ways you may be doing this and how to make sure you are aware moving forward.
  • I wrap up with questions to ask yourself if these topics resonated with you and how to start making adjustments.

Mentioned in this episode: 

 🎯 Learn More: Interior Designer's Business Blueprint - https://www.designersoasis.com/blueprint

WANT MORE? 

🛒  Template Shop - 10% off the shop PODCAST10 (Limit one use per customer)
🔖 Interior Design Business Articles  

⬇️  Free Resources

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EPISODE WEBSITE ⇗- designersoasis.com/episode/50

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