Facing a business slowdown? Your first move shouldn't be panic—it should be strategic competitor analysis. Jason shares a powerful yet underutilized approach that helped one Dallas designer develop an entirely new revenue stream matching or exceeding her design business income.

The conversation begins with a sobering reality check about social media reach. With Facebook delivering only 2% organic reach, Instagram 9%, LinkedIn 5%, and Twitter 3%, designers must shift their perspective on social platforms. Rather than viewing them as daily marketing necessities, Jason suggests using social channels strategically for competitor intelligence.

This comprehensive analysis approach starts by identifying your true competition—both those you recognize and those search engines define as your competitors. By examining what they post, how frequently they publish, engagement rates, and especially which ads they run consistently (those running 90+ days are definitely working), you'll discover gaps in the market where you can provide unique value.

The beauty of this approach lies in its versatility. The insights gained from competitor analysis extend far beyond social strategy, informing your website content, service offerings, blog topics, and overall marketing direction. By understanding what resonates with your audience and identifying where competitors fall short, you position yourself to thrive regardless of economic conditions.

Ready to implement these strategies and more? Jason invites listeners to join the Designer Discussions Academy, opening for enrollment in October. This membership provides weekly actionable steps to simplify marketing and boost business growth in the design industry.

Take control of your business future now. Remember, your potential clients learn 80% of what they'll know about you before ever making contact—will they find you or your competition when searching for their perfect project?

If you would like to get the links and show notes for this episode, click on the link below:​

• https://www.designerdiscussions.com/episodes/episode-141-What-is-the-first-thing-to-do-when-your-business-starts-to-slow-down

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Ready to break free from the social media hamster wheel? This eye-opening episode tackles the uncomfortable truth about social media marketing for design professionals. Maria delivers a refreshing perspective that will transform how you approach your digital presence.

For years, designers have been chasing viral moments and follower counts, hoping to attract high-profile clients, television opportunities, or magazine features. But this approach fundamentally misunderstands how business development actually works in the design industry. When you examine the data, the disconnect becomes clear – even if you achieve that coveted viral moment, your content reaches geographical locations where you don't even offer services.

We dive into what potential clients are actually doing before they contact you. With 82% of consumer research happening before the first phone call, your digital presence matters – but not in the way you might think. Your website, Google Business Profile, and social accounts serve as validation of your expertise, not primary marketing channels. This distinction changes everything about how you should approach content creation.

The numbers don't lie. Current organic reach statistics reveal the harsh reality: Facebook (2.2%), Instagram (9.4%), LinkedIn (5.3%), and Twitter (3.6%). This means the vast majority of your followers never see your posts unless you pay to promote them. We outline a simplified content strategy that respects your time while still providing the social proof potential clients seek.

Ready to transform your relationship with social media? Join us for this perspective-shifting conversation that will free you from digital overwhelm and help you create a sustainable, effective online presence that actually supports your business goals. Don't miss our follow-up episode where Jason dives deeper into optimizing your digital marketing approach!

If you would like to get the links and show notes for this episode, click on the link below:​

• https://www.designerdiscussions.com/episodes/episode-140-How-to-break-up-with-social-media

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Explore how to transform your design business for the better and unlock the secrets of successful collaboration in our special year-end review of Designer Discussions. Join Jason, Maria, and Mirjam as we highlight the most captivating moments of 2024, including Katie Decker's expert insights on optimizing design operations for profitability and her memorable tips from High Point. Relive the intriguing revelations on the evolution of digital PR with Mirjam, including the unique journey of Haro, and discover unexpected tech facets with Maria’s deep dive into AI and chat GPT-4.

Celebrate the collaborative spirit that defines our industry with Maria's reflection on Tori Sikama's episode, where photography transcends its role as a mere marketing tool to become an integral part of brand partnerships. Hear firsthand how building relationships with photographers can elevate your business branding and content creation. Reflect with us on the rich insights our guests have shared, and join us in anticipation of the exciting innovations and opportunities awaiting us in 2025.

If you would like to get the links and show notes for this episode, click on the link below:​

• https://www.designerdiscussions.com/episodes/episode-131-Year-End-Review-2024

The links and past episodes mentioned in the episode​ are:

• Episode 130
• Episode 127
• Episode 126
• Episode 125
• Episode 109
• NKBA Webinar

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

This is the first episode of a series where co-host Maria Martin introduces us to the concept of behavioral economics and explains how the principles apply to the work and business of interior design.

• What is behavioral economics
• Conscious vs. unconscious behavior
• Learning from big biz and applying it to your client relationship
• Watch for more episodes in this series!

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-41-Behavioral-Economics-Why-do-we-turn-down-the-radio-when-we-are-lost

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Our own digital marketing Expert Jason explains how you can use SEO to drive traffic to your website.

• SEO needs to be continuous to stay relevant
• It’s “digital ditch digging”!
• Start with an up-to-date website
• Add content to your website - refer to episode #26
• Set up a detailed Google Business Profile
• Name your images
• Use keywords

Find more information on SEO and all things digital marketing on Jason’s website: https://www.kitchenandbathmarketingsolutions.com/

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-40-Driving-more-traffic-to-your-website-through-SEO

Resources mentioned in this episode:

•  Google My Business Guide: https://www.kitchenandbathmarketingsolutions.com/google-my-business-2022-guide.html
• SEO Checklist: https://www.kitchenandbathmarketingsolutions.com/the-complete-seo-checklist-for-interior-designers-and-home-remodelers.html

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

In this episode, the Designer Discussions team discusses their experience and tips for hiring people into your design business.

• When to hire
• What to hire for
• Employees vs. contractors
• Skillset vs. personality
• The importance of job descriptions and SOPs

Find more information on Designer Discussions..

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-39-Hiring-Tips-for-Design-Professionals

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Have you ever wondered why it costs so much to hire a publicist? In this episode, Designer Discussions co-host and PR expert Mirjam Lippuner shares why that is and what options you have.

• In interior design, “being published” is not optional, it’s required to be recognized.
• Not unlike interior design, PR is a service, so publicists get paid for their time.
• You pay for strategic expertise, industry experience, relationships
• Different providers: Large agencies, boutique agencies, solo consultants
• Different ways to charge: typically retainer - long-term because PR is long term, partnership - they are part of your team; Project; Hourly
• Average cost
  • Retainers $3-5K
  • Hourly rates $100-350
• PR is not cheap and it shouldn’t be!

DIY is an option! There are a lot great free resources, and Get Ink DIY offers a unique program that’s a hybrid of DIY and done-for-you.

Find more info on Get Ink DIY here, or email Mirjam at mirjam@getinkdiy.com.

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-38-Why-PR-is-So-Expensive

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Be a go-to interior designer for writers to get your business featured. Catch the vital tips in this episode. 

In this episode, Designer Discussions co-host and PR expert Mirjam Lippuner talks with Kelsey Ogletree, a freelance writer and journalist who contributes to many high-profile media outlets.

• How does a freelance writer work
• What is the difference between an freelance journalist and an editor
• How to find the right freelance writers
• How to pitch a freelancer
• Tips on pitching interior design projects and ideas

Find more information on Kelsey on her website: https://www.kelseyogletree.com/

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-37-How-to-work-with-freelance-journalists-to-get-published

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Simple techniques to learn how to begin a marketing strategy for your business. 

In this episode, Designer Discussions co-host and digital marketing expert Jason Lockhart shares the three most important things you need to focus on in your marketing.

The three M’s of marketing success:

• Know your Market and who you are marketing to
• Also refer to episode #6 of the podcast
• Define your Message to target your ideal client
• Choose the right Media to reach your targets
• Start with your website, as we explain in episode #12

Find more information on Jason and other great resources about marketing here:

https://www.kitchenandbathmarketingsolutions.com/

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-36-The-3-Fundamentals-of-Marketing-Success

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Pricing is also about value. Learn about the link and how to use it in your best interest. In this episode, Maria Martin, co-host of this podcast, interior designer and Design Appy founder, is talking about how designers can approach pricing their services based on the value they provide, not the hours they spend.

• How to use comparison to help position you offer
• Most budgets are not arbitrary
• Change the framing, the value, the price
• Create your ideal proposal for your ideal client - aim high
• Create a design menu, not just one proposal

Find more information on Maria here: https://designappy.com/ https://www.instagram.com/designappy/

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-35-Pricing-with-context-for-value

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Gretchen Gray has been helping people design and maintain short-term vacation rentals for many years. In this episode she shares some of the key lessons from her experience, which she also shares on her TikTok account “Gretchen Gray Saves The Day”.

• Best ways to prevent guest issues
• Limit notes
• Best paint color and finish choices
• How to choose artwork
• Cleanability of materials
• Check the foundation and infrastructure
• The benefits of automation in the home

Contact Gretchen here:

Gretchen Saves The Day (TikTok)

gretchengray637@gmail.com

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-34-How-to-Design-a-5-star-Airbnb

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

This episode’s guest is Matthew Gattozzi is the founder of Goodo Studios where he specializes in using photography and videography for effective marketing.

• Videos as a sales conversation
• Start with foundational videos on your website
• How video helps build trust
• Find an expert to help you create the main videos for your business
• What types of videos you should produce professionally
• How much it all costs

Find more information on Matt here:
https://goodostudios.com/

If you would like to get the links and show notes for this episode, click on the link below: 

https://www.designerdiscussions.com/episodes/episode-33-video-marketing-tips-for-interior-designers

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Improve your client experience to make business easier.  In this episode, Maria Martin, co-host of this podcast, interior designer and Design Appy founder, is talking about her favorite topic: how to improve your client’s experience during the design process.

If you would like to get the links and show notes for this episode, click on the link below:

Episode 32 - Three Tips to Improve Your Client's Experience - Designer Discussions

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

What if you could streamline your business operations and boost your profitability with a few key strategies? Join us as Katie Decker Erickson, a multifamily and commercial designer turned business coach, unravels the secrets of implementing effective processes that keep your business running smoothly, even when team members are unavailable. Discover how establishing well-defined processes allows designers to focus on their creative strengths while bolstering the firm's capacity to handle more projects and attract high-value clients.

Scaling your business is within reach when you master communication and pricing confidence. Learn from Katie's expertise on proactive client updates, which not only minimize confusion but also enhance satisfaction. Dive into the world of software tools that simplify operations, noting that the right combination tailored to your needs can significantly elevate your firm's efficiency. Katie stresses the importance of market research and competitive pricing, urging designers to charge their worth and target clients who truly appreciate their expertise.

Strong client relationships and a clear business identity are the cornerstones of success. Katie shares her strategies for targeting your ideal audience and building trust, emphasizing the importance of a specialized approach rather than trying to be everything to everyone. Whether you aim to scale up or refine your boutique business, listen in for actionable tips on nurturing client connections and the value of a vibrant community and resources. Don't miss out on this opportunity to align your business with your unique goals and elevate your marketing game with personalized coaching and expert insights.

If you would like to get the links and show notes for this episode, click on the link below:​

• https://www.designerdiscussions.com/episodes/episode-130-The-Power-of-Processes-and-Profitability

The links mentioned in the episode​ are:

• https://colorworks.design/
• https://www.linkedin.com/in/deckerkatie/
• https://www.facebook.com/colorworkscoaching/
• https://www.youtube.com/@ColorfulConversations

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

This episode’s guest, Kiwana T. McClung, is an Associate Professor in the School of Architecture & Design who currently serves as Interim Chief Diversity Officer at the University of Louisiana at Lafayette. A graduate of Louisiana State University's School of Architecture and Design, Kiwana is nationally recognized for her research and efforts towards increasing diversity within a school of architecture and curricula.

Coincidentally, she is also a former student of Designer Discussions’ co-host Jason Lockhart. This is a discussion about the state of diversity in architecture and design education and the challenges and opportunities that exist within the education system as well as in the industry itself.

Find more information on Kiwana here:
linkedin.com/in/kiwana-mcclung-ba934b108
architecture.louisiana.edu/node/94
design.lsu.edu/alumni_profiles/mcclung-kiwana/

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-31-Diversity-in-Design-with-Kiwana-McClung

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Fresh off of the Kitchen & Bath Industry Show in Orlando, we’re talking with Jan Rutgers, the president of Vestabul School of Design about the different trends she saw at the show.

Here are 7 predictions from her blog post. Tune in to find out if they all became true!

• More food storage
• Beverage bars
• Solutions for pets
• Linear appliance placements
• Built-in banquettes
• More curves
• Changing color palette

You can find Jan here: 
Instagram: https://www.instagram.com/vestabul_school_of_design/
Website: https://vestabul.com/

Here is the blog referenced in this episode on the 7 trends: https://vestabul.com/2022/02/08/the-top-7-kitchen-design-trends-for-2022/#more-9448

If you would like to get the links and show notes for this episode, click on the link below: 

https://www.designerdiscussions.com/episodes/episode-30-kbis-2022-review-with-jan-rutgers

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

This episode’s guest is Pamela Durkin. She spent 30 year as a high-end designer and now coaches other designers to have a business they love. She famously owns many different kinds of eye glasses as you can see in her frequent original Instagram Reels and now also TikToks. Here are the highlights of Maria’s discussion with Pam:

● The importance of storytelling

● Identify your perfect client

● How to create trendy short-format videos

● How TikTok and Instagram Reels are different

For more info on Pam, go to: Instagram: https://www.instagram.com/pameladurkin/ Facebook Group: https://www.facebook.com/groups/indemanddesigner LinkedIn: https://www.linkedin.com/in/pamdurkin/

If you would like to get the links and show notes for this episode, click on the link below: 

https://www.designerdiscussions.com/episodes/episode-29-Reels-and-TikTok-Short-Format-Video-Tips-for-Interior-Designers

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Our guest Rick Campos is a self proclaimed “recovering interior designer” turned business strategist and influencer on a mission to support and promote the rise of the interior design community. We’re talking to him about what designers have to pay attention to this year:

● E-commerce and how designers are starting to embrace it, reluctantly.
● Delegating tech instead of learning it all.
● Community over competition is rising.
● The challenges and benefits of being a luxury designer.
● How social media and traditional media interact.
● Rick’s best advice for 2022 on pricing and more

For more info on Rick, go to https://www.designbizsurvivalguide.com and https://www.instagram.com/designbizsurvivalguide/

If you would like to get the links and show notes for this episode, click on the link below: 

https://www.designerdiscussions.com/episodes/episode-28-Changes-Designers-are-Making-in-2022-with-Rick-Campos

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Understanding Influencer Marketing for Interior Designers with Laiza Cors, Founder and CEO of Embello

Laiza Cors is the founder and CEO at Embello, an influencer & digital marketing agency focused on home and lifestyle. In this episode she sheds light on what it really means to be a design influencer:

• Influencers spread brand messages and have vastly diverse audience sizes. Anyone can be an influencer.
• Instagram is still the number one platform for design influencers.
• Not all successful interior designers have a large social following, but you can become an influencer by focusing on growing your social media presence.
• Being an influencer is a full-time job, not a side gig.
• The difference between home bloggers and interior designers.
• Why you need to be strategic with your social media presence.

For more info on Embello and how to work with them, go to embello.com

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-27-Understanding-Influencer-Marketing-for-Interior-Designers

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Search engine optimization or SEO is the process of growing visibility within the search engines by increasing the quantity and quality of traffic to your website. In this podcast session we discuss the basics of SEO and how it impacts the interior design and home remodeling industry with special guest Michelle Deleva of Empire SEO.

If you would like to get the links and show notes for this episode, click on the link below: 

https://www.designerdiscussions.com/episodes/episode-26-SEO-101-Understanding-SEO-for-Interior-Designers

https://empireseoservices.com/

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Interior designers can learn from lifestyle brands to show up better on  Instagram.

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-25-What-We-Can-Learn-from-Lifestyle-brands-to-show-up-on-Instagram

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

The Designer Discussions hosts Jason Lockhart, Maria Martin and Mirjam Lippuner talk about strategic approaches to create a winning marketing and PR plan for the year:

● Align your marketing and PR objectives with your business goals.

● Reverse engineer your goals: annual, quarterly, monthly.

● Then determine the action needed to reach those goals.

● Focus on email marketing and our website, the only two marketing properties you own.

● Use video, video, video!

● Meet your customers where they already are and create a custom message.

● Writing down your goals and creating an action plan is vital.

● How ambitious should a plan be?

● Find an accountability partner.

● Don’t forget to include your Why in the plan.

● Focus on what you can control.

Find additional resources here:

Free KBIS 2022 Exhibit Pass: http://kbis22.nvytes.co/kbis22/register/869378.html

Click link below to set up a strategy session to develop your 2022 marketing plan: https://www.kabms.com/strategy-session

If you would like to get the links and show notes for this episode, click on the link below: 

https://www.designerdiscussions.com/episodes/episode-24-Developing-a-Winning-Marketing-and-PR-Strategy-for-2022

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

In this episode we recap 2021 with some of our favorite topics, favorite episodes, favorite guests, and all of the things that we've learned and what we want to give to our audience in 2022. 

Jason, Maria and Mirjam discuss these topics:

•  Our favorite episodes of 2021
•  Thanking our guest and listeners for their support
•  An overview of how the podcast started
•  Our goals for the podcast in 2022

For more information visit us on https://www.designerdiscussions.com/ 

If you would like to get the links and show notes for this episode, click on the link below: 

https://www.designerdiscussions.com/episodes/episode-23-Designer-Discussions-2021-Year-End-Review

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

In this episode we are joined by award winning designer Keri Petersen of KP Spaces. Keri has been featured in HGTV’s House Hunters, Domino Magazine, House Beautiful, Apartment Therapy, Rue Magazine and Seattle Magazine. Keri talks about how every problem in your business that you are experiencing right now can always be traced back to your mindset and your thoughts about those things.

Keri dives into these topics:
     •How you maybe manipulating your clients and you don’t even know it
     •How hearing the word no can actually help your business grow
     •How avoiding your feelings is stunting growth in your business
     •How to identify the red flags with clients
     •How to truly be honest with your clients
     •How to recognize triggers and embrace them to tell your unique story
     •How to get past the money hang up and charge what you are worth
     •How to develop your branding tools

For more info on what Keri offers, go here:

https://www.kpspaces.com/interior-designers

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-22-How-life-experience-and-mindset-impact-your-design-business

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Discover the key strategies for transforming your website into a powerful conversion tool with insights from seasoned marketing expert, Jason. His extensive experience highlights the crucial role of maintaining an updated, engaging website as the central hub for your business, rather than depending solely on social media platforms. Jason shares practical advice on tailoring your website's content to captivate your ideal client, emphasizing the need to feature current, relevant projects. He provides actionable tips on arranging your site's layout to not only capture but also sustain visitor interest, ensuring that your online presence effectively represents your brand.

Learn the essential elements your website should highlight above the fold to maximize impact, including clickable contact numbers, compelling calls to action, and authoritative logos that establish trust and credibility. Jason's expertise sheds light on showcasing testimonials and media features to reinforce your business's reliability. Whether you specialize in remodeling or interior design, his guidance will equip you with the knowledge to present your business in the best possible light, making your services more appealing and accessible to your target audience. Tune in to elevate your website's effectiveness and enhance your brand's digital footprint.

If you would like to get the links and show notes for this episode, click on the link below:​

• https://www.designerdiscussions.com/episodes/episode-129-How-to-Optimize-Your-Website-for-Conversions

The links and past episodes mentioned in the episode​ are:

• https://www.designerdiscussions.com/episodes/episode-128-How-to-develop-a-digital-brand-for-your-business
• https://developers.google.com/speed
• https://gtmetrix.com/
• https://www.designerdiscussionsmarketing.studio/pages/academy

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Our guest Troy Sandidge is an award-winning global marketing strategist known as the Strategy Hacker®, generating over $150 Million for Entrepreneurs, Startups, SMBs, and Fortune 100 & 1000 brands over 12 years in the B2B space. He is an international speaker, podcaster, and author who lives on Twitter.

In this episode Troy shares the key considerations for any business owner/entrepreneur to develop a winning marketing strategy:

• You need to build story because authority leads to credibility and visibility.
• Everybody creates content, you have to differentiate yourself.
• If you want to make money, you’ll have to do things that feel uncomfortable.
• You have to distribute your content efficiently and effectively.
• Position yourself on the right platform for your price point.
• Set your big goal first before you do anything.
• Lead with the call to action in your sales and lead with what the experience of working with you looks like.
• “Frame” it until you make it, don’t fake it.
• Diversify! If you’re a jack of all trades, you are a master of none, but better than a master of one!
• Live streaming video (or audio) and email marketing are the most important things to do in 2022.

Find more info on Troy here: Quick Links Site: GrowwithTroy.com

Twitter: Twitter.com/FindTroy

LinkedIn: LinkedIn.com/in/FindTroy

Podcast: iDigress.fm

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

In this episode industry icon Cheryl Kees Clenendon, owner and lead designer of In Detail Interiors in Pensacola, Florida, shares her take on how to go about making money doing what you love as an interior designer. Cheryl is also founder of the coaching platform Damn Good Designer (DGD) and an outspoken advocate for effective interior design business practices.

Our interior design host Maria Martin and Cheryl are diving into these topics:

• Biggest challenges for designers: Fees, how to charge
• Why interior designers need to be salespeople first
• Business essentials
  • Website, Q&As
  • Discovery process, repetition is key
  • Scope of work and fee proposal - set clear expectations on deliverables, have templates for different project types
• Build trust with your client first, then spend is less of an issue.
• Use minimum expenditure, not budget
• Think about how much money you need to run your business, then charge accordingly
• Mindset is key: You don’t charge for time, you charge for experience.
• The issue with good-better-best options.
• Elevate your design rate vs project management rate
• Define and track milestones

For more info on what Cheryl offers, go here: https://www.indetailinteriors.com/dgd-interior-designer-business-coaching/

If you would like to get the links and show notes for this episode, click on the link below: 

https://www.designerdiscussions.com/episodes/episode-20-Minimum-Expenditure-and-Pricing-Strategies

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Of all the marketing methods available, email marketing is one of the most cost-effective ways to market your business. In this episode we how email marketing can help grow your interior design business. 

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-19-Email-Marketing-Tips-for-Interior-Designers

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Establishing systems and processes is vital to business success. In order to run your design business effectively and scale your operations you must have systems and processes in place. In this episode we discuss how to establish systems and processes for your design business. We are joined by special guest, Loren Audrey Taylor of Loren Taylor Interior Design. Loren is an award winning designer with years of experience, and she speaks regularly on building systems and processes for your design business.  

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-18-How-to-Establish-Systems-and-Processes-for-Your-Design-Business

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

In today's competitive business environment, learning the art of sales is vital to business success. In this episode you will learn several techniques to help you navigate the sales journey to land your ideal clients.

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-17-How-To-Integrate-Sales-into-Your-Design-Process

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

This episode talks about apps, tools and software that can help make your business more efficient. If you're looking to be more personally productive, maybe you have a team. You could be team free, whatever it is. Even if you're managing a larger team, we have some type of solution to help you. We all know that here are more programs out there that can help us be organized, run our business smoother and possibly save time.  We talk about how some programs overlap and others are best for solo to small team and larger groups. Please join the conversation and leave a review for this episode and include your time tracking or mileage app that you like!

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-16-Best-Apps-for-Interior-Designers

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

In this episode we take a closer look at what it really takes for interior designers to successfully leverage PR for their businesses and how you determine whether you need to outsource your PR to a specialist or keep it in house.

For more details on this topic, check out our NKBA-certified CEU: https://www.kitchenandbathmarketingsolutions.com/2021-pr-workbook.htm

If you would like to get the links and show notes for this episode, click on the link below: 

https://www.designerdiscussions.com/episodes/episode-15-Do-You-Need-a-Publicist

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Render it to get improved sales.  3D renderings are a rapidly growing solution being used by more and more designers and builders to show off the finished design before construction begins. In this episode we discuss how incorporating renderings into your design process can amplify and enhance your business.

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-14-Why-You-Should-Incorporate-Renderings-into-Your-Design-Process

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

The interior design client experience will improve your life! A great way to improve your business is to dig into your client experience and bring the Wow factor in. Kimberly Sundt a branding and client experience expert is diving into the interior design business and speaking with us about a way to immediately improve how your clients feel about working with you. It’s a great day to dive in and improve your business with designer discussions.

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-13-How-to-Wow-Your-Clients-Experience

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

The secrets to get more traffic to your website.  Many design and remodeling businesses have a website, but chances are the content is static and the optimization is minimal. In this session we discuss the basics on how to optimize your website for search so when prospects come to your site you have a better chance of converting them to clients.

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-12-How-to-Optimize-Your-Website-for-Visibility

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Can consistency in your brand's voice make or break your design business? Join us on Designer Discussions as Jason, Maria, and Mirjam unravel the secrets to building a digital brand that resonates with reliability and professionalism. Discover the art of crafting comprehensive brand guidelines, covering everything from logo variations and font styles to mission statements. By maintaining uniformity across all digital platforms, your brand becomes easily recognizable and trusted by clients. Whether you're a seasoned business owner or just starting, Jason's insights into creating consistent brand messaging are indispensable.

We journey through the essentials of developing a client avatar and understanding your target market, fundamental steps that shape your branding strategy. Empower your team and external partners, such as marketing or PR agencies, with these guidelines, ensuring they represent your brand accurately. This episode is packed with valuable advice to enhance your digital presence and fortify your brand identity. Tune in to learn how a consistent brand voice could transform how clients perceive your design prowess and operational dependability.

If you would like to get the links and show notes for this episode, click on the link below:​

• https://www.designerdiscussions.com/episodes/episode-128-How-to-develop-a-digital-brand-for-your-business

The links and past episodes mentioned in the episode​ are:

• https://www.designerdiscussions.com/episodes/episode-2-branding-for-high-dollar-sales
• https://designerdiscussionsmarketing.studio/store/products/23
• https://www.designerdiscussionsmarketing.studio/pages/academy

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Have you ever thought about why some clients hire you and while others do not? We are leaning into discovering the importance of the communication presenting your business to your audience. We will cover learning to identify who you are talking to, and how you are talking to them. Jump in and join the breakdown on the ideal client avatar.

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-11-Why-your-clients-choose-to-work-with-you

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

This episode explains the simplest and fastest way to get media coverage as a designer. HARO is a free service that delivers concrete media opportunities straight to your email inbox on a daily basis. Per month over 30 opportunities come out specifically looking for input from designers. Listen in to learn how you can leverage them for your business.

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-10-How-to-Get-Press-As-An-Interior-Design-Expert

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

We discuss boundaries that help to make projects move smoother without being caught up in the relationship drama. Tools that identify these unhappy dynamics and how some clients can be avoided. No amount of service and sacrifice can change how certain clients choose to treat people.

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-9-client-behavior-that-can-doom-your-design-project-from-the-beginning

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Networking for Interior Designers.  Over the last year Interior Designers have had to deal with COVID-19 altering the way they do business. One question asked by designers during this time is where the best place to network. Interior Designers across the country (and globe for that matter) have turned to Clubhouse as an option for networking and learning skills to better themselves in their business.  Our guest on today's episode is Charmaine Wynter, founder of Charmaine Wynter Interiors Bespoke and also the founder of one of the largest Clubhouse clubs on the platform, called Designers Masterclass. Charmaine will share some types on what helped her to grow and how this platform can help interior designers in their business.

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/how-to-use-clubhouse-for-interior-designers 

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Reviews are an important part of a designer's business because they help form your reputation. Reputation management is critical! It is more than branding, so you need to pay close attention to your online reviews closely. Bad review equals a PR crisis. But on the other hand, bad review is not as bad as no reviews at all. We will discuss how to handle bad reviews and give you actionable steps to address this issue if and when it happens.

If you would like to get the links and show notes for this episode, click on the link below:

Episode 7: How To Handle Negative Reviews - Designer Discussions

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Become a marketable Interior Designer.  In this episode we will discuss what makes an interior designer marketable. What are the things that make you special? What are the things you leave behind in your design process and projects that make you stand out?  

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-6-what-makes-an-interior-designer-marketable

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Learn what a HENRY is and how this can help you better understand clients as an interior designer. We will delve into understanding this concept and applying it to your interior design business.

If you would like to get the links and show notes for this episode, click on the link below:

Episode 5 - Introduction to Maria and What is a HENRY - Designer Discussions

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Online marketing is one of the best ways to promote and showcase your products and services to potential clients with efficiency. In this episode we discuss 3 digital marketing strategies you should be using to gain success in your interior design and home remodeling business.

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-4-marketing-101-for-interior-designers

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Get hands-on PR  advice for the best.  In this episode you will get an introduction to Mirjam Lippuner and why she loves to educate interior designers about PR. You will also gain a better understanding of what PR is and how it can benefit the growth of your design business.

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-3-pr-101-for-interior-designers

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Do you want clients that will pay premium prices for your services? We have an episode for you.

Solving the problem many struggles with, which is that they have the mindset of service providers instead of a solution provider. We know that people pay commodity prices for services, but they pay premium prices for solutions. With this NKBA CEU (0.1 CEU) Session, we're going to dive into knowing your value, identifying your x-factor and the specific solutions that you provide, and then showing your value to your ideal clients, so that you can be as delightfully expensive as you want to be.

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-2-branding-for-high-dollar-sales

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Can you imagine transforming the way you manage business tasks with just one tool? Join us as we unlock the future of design office efficiency with ChatGPT's latest advancements. This episode, featuring Maria's expert insights, promises to equip you with the knowledge to revolutionize your workflow. From structuring emails and drafting presentations to handling difficult customer interactions, discover how these new features can save you time and reduce stress. By utilizing the groundbreaking Canvas feature, simultaneous collaboration on a single document becomes a reality, eliminating the hassle of juggling between multiple prompts.

But that's not all—ChatGPT's capabilities extend beyond traditional writing tasks. Learn to effortlessly create spreadsheets or presentations that meet your business needs. Maria walks us through practical applications like generating furnishing budget spreadsheets or crafting ready-to-use social media prompts. Whether you're looking to streamline operations or enhance content creation, our conversation is packed with valuable tips and insights to help you maximize the potential of cutting-edge AI tools. Let us help you transform your business operations with ChatGPT 4.0.

If you would like to get the links and show notes for this episode, click on the link below:​

• https://www.designerdiscussions.com/episodes/episode-127-Chat GPT-Tools-to-help-you-save-time

The links mentioned in the episode​

• https://designerdiscussionsmarketing.studio/store/products/23
• https://www.designerdiscussionsmarketing.studio/pages/academy

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

#001 - Welcome to Designer Discussions, a weekly discussion for design professionals (architects, interior designers, home remodelers) that focuses on marketing, branding, PR and business advice. In this episode we will discuss the purpose of the show and how we plan to deliver the content to you in an educational and entertaining way. We will give you a brief introduction into our co-hosts (Mirjam Lippuner, Jason Lockhart and Marai Martin).

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-1-introduction-to-designer-discussions

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Discover how to transform your work environment with insights from Dr. Katie Thomas, a seasoned organizational psychologist and founder of Better Work Experience. With over two decades in the field, Dr. Thomas shares her expertise on the pivotal role of leadership as the steady anchor amidst the chaos of modern work life. From navigating generational diversity to adapting to technological disruptions, she emphasizes the necessity of self-awareness and trust-building in leadership. Through assessments and coaching, she assists leaders in identifying blind spots and fostering team resilience. Listen in to learn how leadership development not only enhances team dynamics but also aligns teams with the overarching goals of the organization.

Our conversation takes an intriguing turn as Dr. Thomas delves into the finer points of team dynamics and employee engagement. She uncovers how unresolved conflicts and unclear roles can sabotage even the most talented teams, offering practical strategies like team-building exercises and open dialogues to address these issues. We explore the concept of alignment in teams and its critical link to employee engagement. Dr. Thomas passionately discusses the importance of genuine human connections in boosting productivity and loyalty, asserting that engagement is rooted in meaningful relationships with colleagues and the company's mission. Join us for a thought-provoking discussion that promises to elevate your team's potential and create a thriving work culture.

If you would like to get the links and show notes for this episode, click on the link below:​

• https://www.designerdiscussions.com/episodes/episode-126-Creating-Better-Work-Experiences

The links mentioned in the episode​

• www.betterworkexperience.com
• www.linkedin.com/in/dr-katie-thomas

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Can digital PR platforms truly transform your business? Tune in to uncover how the evolution of these platforms, starting with Peter Shankman's pioneering HARO, has reshaped the landscape for design professionals seeking press coverage. You'll gain insights into Shankman's latest venture, Source of Sources (SOS), which aims to rekindle HARO's original accessibility. As we navigate this transformative PR terrain, we also address the pivotal role of AI, cautioning against over-reliance on shortcuts that promise effortless media placements without the requisite effort.

Join us as we explore the nuances of leveraging platforms like Quoted, Connectively, and a nod to Harrow's evolution. Discover how Quoted's approval-based system, though intricate and costly, offers rich insights for crafting effective pitches. Learn about Connectively's AI-driven approach to matching journalists and sources, and the emphasis on creating original content to maintain credibility. With actionable steps to simplify your marketing and boost business growth, we also invite you to enhance your strategies through our Designer Discussions Academy membership. Stay with us for practical tools and insights tailored to elevate your design business.

If you would like to get the links and show notes for this episode, click on the link below:​

•  https://www.designerdiscussions.com/episodes/episode-125-The-evolution-of-digital-PR

The links mentioned in the episode​

• Source of Sources
• Qwoted
• Connectively
• Designer Discussions Academy

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY