Explore every episode of the podcast Designed for the Creative Mind™

Dive into the complete episode list for Designed for the Creative Mind™. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

	Title	Pub. Date	Duration
	S6 Ep. 200: Lessons from the Edge	05 Nov 2025	00:20:22
Hey friends, welcome to the 200th episode of Designed for the Creative Mind — I can hardly believe we're here. When I first started this podcast, I honestly didn't know if I'd have the time or stamina to keep it going, and yet it's become something I look forward to every single week. Thank you for being here, whether you've listened to every episode or this is your first. In this episode, I'm getting real and vulnerable about the edges I've faced in my business — the burnout, the betrayal, the mistakes, and the moments I thought about giving up. I share how I learned to step back, trust myself, and reclaim the power to choose how I respond when things feel overwhelming. What You Will Learn in This Episode: How to recognize when burnout is signaling that something in your business needs to change. Why trust and vulnerability are necessary, even when others let you down. How to pivot and make strategic decisions instead of operating on hope or fear. The importance of separating emotion from information and using numbers to guide business decisions. Why every obstacle, even betrayal or setbacks, can be a blessing in disguise. How purpose, grit, and grace can carry you through the toughest moments and help you lead with heart. This episode is a reminder that you don't have to have it all figured out to keep moving forward, and that even when you're exhausted, frustrated, or questioning your path, you are not alone. You can cry, cuss, pray, rest, and still rise. If you're standing at your own edge right now, know that it's possible to keep building, to pivot, and to find clarity and purpose in your business. Come sit with us at The Design Bakehouse — we tackle the hard stuff together, share real strategies, and create space for growth and connection. Thank you for being part of this milestone and for standing at the edge with me. RESOURCES: INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program: https://thedesignbakehouse.com/interior-design-business-bakery SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location. https://mysidemark.com/ MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month. https://thedesignbakehouse.com/lead-lab Stay in touch with Michelle on Instagram: https://www.instagram.com/thedesignbakehouse/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact
	S6 Ep. 199: Talent Won't Save Your Business (and What Actually Will)	27 Oct 2025	00:38:49
In this episode, I'm talking about something we don't say out loud enough in the design world: being talented isn't the same thing as being profitable. You can be incredibly good at what you do — have the eye, the taste, the creativity — and still feel like you're struggling to stay afloat in your business. And it's not because you're not good enough. It's because most of us were never taught the business side of design. I'm breaking down what really creates stability and momentum in your design business: how you position yourself, how you price your value, the systems that support your process, the way you lead clients, and the confidence you bring into your role. These are the things that make your work sustainable — financially, emotionally, and creatively. This isn't about working harder. It's about working with intention. It's about stepping into the role of CEO — not just designer. In This Episode We Talk About: Why design skill is only one part of a thriving business The mindset shift from "service provider" to "creative leader" How pricing and boundaries directly support your creativity Why consistent visibility matters more than perfectly curated aesthetics How systems actually protect your creative energy If you've been feeling like your business should be "easier by now" or like you're doing everything right but still not seeing the results you want — you're not alone, and you're not doing anything wrong. This episode is your reminder that your talent is enough, and now it's time to support that talent with structure. When you learn to lead your business with clarity, confidence, and direction, everything else starts falling into place. Give this one a listen — it might shift the way you see your role in your business, in the best way possible. RESOURCES: INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program: https://thedesignbakehouse.com/interior-design-business-bakery SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location. https://mysidemark.com/ MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month. https://thedesignbakehouse.com/lead-lab Stay in touch with Michelle on Instagram: https://www.instagram.com/thedesignbakehouse/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact
	S6 Ep.198 Trusted Partners: How to Build Your Go-To Vendor List	20 Oct 2025	00:40:13
If you've ever felt unsure about how to find and build relationships with vendors, this episode is for you. I'm joined by Juliana and Debbie, and we're pulling back the curtain on what it really looks like to source confidently, vet your partners, and make those connections that actually make your job easier — not harder. We're talking about the first steps to take when you're new, how to walk into a showroom without feeling like an imposter, and what to do when a vendor just doesn't feel like the right fit. It's real talk, a few laughs, and a whole lot of practical advice from people who've been there. IN THIS EPISODE: How I started building my vendor list when I was brand new Why asking "dumb questions" is actually one of the smartest things you can do The difference between a showroom rep and a good showroom rep Rookie mistakes I see all the time at market (and how to avoid them) My favorite way to track what I sit on, love, and want to specify later Tips for organizing your photos and notes so market trips actually pay off How I use Instagram to find new vendors and get inspired What I always ask about pricing, freight, and lead times Why you should never feel "less than" if you don't know what something costs How I decide when it's time to walk away from a vendor relationship I know firsthand how intimidating it can feel to start building vendor relationships — especially when you're newer in the industry or walking into a showroom for the first time. But here's the truth: those reps want your business. You have every right to be there. When you find the right partners, it changes everything about how you serve your clients and how smoothly your projects run. I want you to feel confident, informed, and empowered to show up as the professional you already are. RESOURCES: INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program: https://thedesignbakehouse.com/interior-design-business-bakery SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location. https://mysidemark.com/ MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month. https://thedesignbakehouse.com/lead-lab Stay in touch with Michelle on Instagram: https://www.instagram.com/thedesignbakehouse/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact
	S6 Ep197: When to Break Your Own Rules	13 Oct 2025	00:25:29
Hey y'all — welcome back to the Design for the Creative Mind podcast! Today we're talking about something that might surprise you… when it's actually smart to break your own rules. Your rules exist for a reason — they protect your time, your profit, and your sanity. But sometimes, breaking one intentionally can lead to big opportunities. In my case, one rule I broke turned into hundreds of thousands of dollars in profit — no joke. So in this episode, I'm pulling back the curtain on: Why your business rules and boundaries matter When they turn from protection to a cage How to know the difference between a strategic exception and a fear-based compromise Because business doesn't live in absolutes — it lives in the messy middle. IN THIS EPISODE, I SHARE: Why boundaries and rules eliminate decision fatigue (and chaos!) The difference between bending a rule for strategy vs. breaking it out of fear Real-life stories from my firm — the good, the bad, and the "what was I thinking?" moments The $100K+ example of breaking my "no weekend work" rule the right way The painful lessons I learned from breaking rules for the wrong reasons — like discounting from fear or saying yes to a client who wasn't a fit My personal framework for deciding: Am I doing this for strategy or for fear? You'll walk away knowing exactly when to hold firm — and when to give yourself permission to flex. Rules protect you — but they can also box you in. The real power comes from discernment: knowing when a little flexibility can actually strengthen your business. If you've ever wrestled with questions like "Should I make this exception?" or "Am I being too rigid?" — this episode will help you decide with clarity and confidence. Remember: flexibility isn't weakness — it's wisdom. Or as Kenny Rogers said, you gotta know when to hold 'em and know when to fold 'em. RESOURCES: INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program: https://thedesignbakehouse.com/interior-design-business-bakery SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location. https://mysidemark.com/ MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month. https://thedesignbakehouse.com/lead-lab Stay in touch with Michelle on Instagram: https://www.instagram.com/thedesignbakehouse/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact
	S6 Ep 196: The 90% Plan	06 Oct 2025	00:26:45
Hey y'all, it's Michelle Lynn! Let's talk about something that's gonna ruffle a few perfectionist feathers—the 90% Rule. It's my way of saying that doing less is actually the fastest way to make more. Perfectionism might feel like a badge of honor, but babe, it's a profit killer. In this episode, I'm breaking down how overdelivering and chasing "perfect" are draining your time, your energy, and your money—and how to flip that into efficiency, profit, and freedom. I'll walk you through how to decide where to give your full 100% and where 90% is more than enough. Because guess what? Your clients can't tell the difference—and they're already wowed. IN THIS EPISODE, I TALK ABOUT: What the 90% Rule is (and why it works) Why perfectionism is not service—it's self-sabotage How "overdelivering" confuses clients and eats your profit The difference between excellence and perfection Real stories from ML Interiors Group (and how one change saved us 10–15 hours per project!) Where to give 100%: client experience, communication, and installation Where 90% is plenty: backend systems, sourcing, and social media consistency How the 90% Rule frees you to take on better clients, protect your creativity, and actually enjoy your business again You don't have to give 110% everywhere to build a wildly successful design business. You just need to know where it counts. When you stop trying to perfect every detail and start focusing on what actually drives results, you make more money, get more energy back, and give your clients a smoother, more confident experience. RESOURCES: INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program: https://thedesignbakehouse.com/interior-design-business-bakery SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location. https://mysidemark.com/ MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month. https://thedesignbakehouse.com/lead-lab Stay in touch with Michelle on Instagram: https://www.instagram.com/thedesignbakehouse/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact
	S6 Ep 195 Boundary Scripts That Work	29 Sep 2025	00:23:03
Scope creep is the silent killer of profit in our industry. Most designers don't lose money because they undercharge—they lose it because they can't hold their boundaries. And I get it. Saying no feels uncomfortable. You don't want to sound difficult. You want your clients to love you. But here's the truth: boundaries aren't walls. They're leadership. In this episode, I'm walking you through exactly why boundaries matter and giving you word-for-word scripts you can use the next time a client asks for "just one more thing." Whether it's another rendering, a quick showroom stop, or after-hours access, I'll show you how to hold your line with confidence—without sounding pushy or rigid. IN THIS EPISODE, I TALK ABOUT: Why small "freebies" add up to thousands in lost profit How boundaries protect your profit, your time, and your sanity The people-pleasing and scarcity traps that keep designers saying yes Real-life scripts you can use when clients push for more than they paid for A case study of a student who went from burnout to respected professional with one simple shift Boundaries aren't about being mean—they're about being clear. They create trust, stability, and respect in your client relationships. And when you stick to them, you stop leaking profit and start running a business that sustains you instead of drains you. Download my free Client Boundaries Script Pack → designbakehouse.com/boundaries-script RESOURCES: INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program: https://thedesignbakehouse.com/interior-design-business-bakery SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location. https://mysidemark.com/ MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month. https://thedesignbakehouse.com/lead-lab Stay in touch with Michelle on Instagram: https://www.instagram.com/thedesignbakehouse/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact
	S6 Ep 194 The Influence Advantage	22 Sep 2025	00:41:05
Being the most talented designer doesn't automatically make you the most successful—influence does. And I'm not talking about Instagram followers or being Insta-famous. Influence in business is about how your market perceives you: as the authority, the one they can trust, the one they want to work with before they even meet you. In this episode, I'm breaking down what influence really means for interior designers, why it multiplies your results, and the quiet power moves that help you stop chasing clients and start attracting them. I'll share lessons from the IDS National Conference in New Orleans, stories from my own experience, and a real student transformation that proves influence—not just visibility—is what changes everything. IN THIS EPISODE, I TALK ABOUT: Why talent alone doesn't guarantee success (and what does) What Jeffrey Shaw's keynote taught me about how clients make decisions The myths about influence (it's not followers, charisma, or luck) The four business habits that build influence: Consistency in pricing and positioning Clear and confident communication Showing up and staying visible (online and in-person) Delivering on your promises every time The habits that erode influence—like apologizing for your pricing, changing your services constantly, or ghosting your market until you need something A student case study: how cleaning up her positioning, pricing, and consistency completely shifted her reputation and results When you build influence, everything in your business gets easier—clients trust your recommendations, pricing conversations feel smoother, vendors and contractors treat you as a priority, and referrals multiply. Influence shortens your sales cycle, strengthens your reputation, and reduces how much effort it takes to land the right projects. RESOURCES: INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program: https://thedesignbakehouse.com/interior-design-business-bakery SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location. https://mysidemark.com/ MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month. https://thedesignbakehouse.com/lead-lab Stay in touch with Michelle on Instagram: https://www.instagram.com/thedesignbakehouse/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact
	S6 Ep. 193 Decision Speed is a Moneymaker	15 Sep 2025	00:18:08
Indecision is one of the most expensive habits you can have in business. Every time you delay—whether it's raising your rates, hiring help, or investing in the support you need—you're leaving money, time, and momentum on the table. In this episode, I'm sharing why overthinking costs you far more than mistakes do, how to build decision speed as a profitable skill, and the tools I use (and teach my students) to stop spinning and start moving forward. IN THIS EPISODE, I'M TALKING ABOUT: The four traps that keep designers stuck: perfectionism, scarcity thinking, people-pleasing, and over-researching Real stories from my own business where delayed hiring and decision-making cost me big Why 80% clarity is more than enough to move forward Tools to help you make decisions faster: setting deadlines, running the numbers, the regret test, and the 80/20 rule A student success story that proves indecision costs more than action ever will Business growth doesn't come from perfect choices—it comes from consistent, timely ones. Every month you delay raising your rates, every time you put off hiring, every program you "wait until later" to join—that delay is costing you thousands. Indecision doesn't keep you safe, it keeps you small. RESOURCES: INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program: https://thedesignbakehouse.com/interior-design-business-bakery SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location. https://mysidemark.com/ MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month. https://thedesignbakehouse.com/lead-lab Stay in touch with Michelle on Instagram: https://www.instagram.com/thedesignbakehouse/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact
	S6 Ep. 192 The Silent Profit Killers	08 Sep 2025	00:28:16
Hey y'all, in today's episode I'm pulling back the curtain on the silent profit killers that sneak into your design business and quietly drain thousands from your bottom line. These aren't the big, obvious issues like not charging enough or overhead being too high—these are the sneaky, day-to-day habits that fly under the radar but add up fast. I'm sharing where I've personally lost money (yep, guilty), where I see designers leaking profit all the time, and most importantly, how to patch those leaks so you can keep more of the money you're already working so hard to earn. IN THIS EPISODE, YOU'LL HEAR ABOUT: The everyday ways scope creep hides as "little extras" Why untracked time is one of the biggest drains on your profit How inefficient procurement and vendor management quietly eat away at your margins The real cost of client decision delays (and how to stop them) Why discounting out of guilt isn't serving you—or your clients Practical fixes you can implement right now to protect your bottom line Profit leaks don't show up neatly in QuickBooks. They don't wave a red flag. They just quietly chip away at your hard work until one day you realize your revenue looks amazing on paper… but your take-home isn't where it should be. Plugging these leaks is often easier and more profitable than landing five new clients—and it will completely change how you feel about running your business. RESOURCES: INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program: https://thedesignbakehouse.com/interior-design-business-bakery SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location. https://mysidemark.com/ MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month. https://thedesignbakehouse.com/lead-lab Stay in touch with Michelle on Instagram: https://www.instagram.com/thedesignbakehouse/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact
	S6 Ep 191 When Clients Say One Thing… But Mean Another	01 Sep 2025	00:23:58
Hey, hey, hey! In this episode we're talking about something that feels scary but will absolutely change your business: saying no before you feel ready. I know how hard it is to turn down a project—what if the right one doesn't come along? What if word gets around that you turned someone down? I've had all those same fears. But here's the truth: every time you say yes to the wrong project, you're blocking space for the right one. I'll share the hidden costs of saying yes to everything, how to recognize the red flags early, and the exact scripts you can use to say no without burning bridges (because you don't need to feel like the bad guy) IN THIS EPISODE, I COVER: Why we wait too long to say no (hello, FOMO + people pleasing ) The financial, creative, and emotional costs of taking on bad-fit clients A simple red-flag checklist to spot a "no" before you're in too deep My favorite word tracks that let you say no kindly and confidently A student story: how saying no freed her calendar and brought in higher-value clients Saying no isn't risky—it's a growth strategy. When you protect your time and energy, you create space for projects that light you up, clients who respect your process, and a business that actually feels good to run. RESOURCES: INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program: https://thedesignbakehouse.com/interior-design-business-bakery SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location. https://mysidemark.com/ MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month. https://thedesignbakehouse.com/lead-lab Stay in touch with Michelle on Instagram: https://www.instagram.com/thedesignbakehouse/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact
	S6 Ep 190: How Turning Down the "Wrong" Work Accelerates Your Growth.	25 Aug 2025	00:27:56
Hey, hey, hey! In this episode of Design for the Creative Mind, we're talking about something that feels scary but will absolutely change your business: saying no before you feel ready. I know how hard it is to turn down a project—what if the right one doesn't come along? What if word gets around that you turned someone down? I've had all those same fears. But here's the truth: every time you say yes to the wrong project, you're blocking space for the right one. I'll share the hidden costs of saying yes to everything, how to recognize the red flags early, and the exact scripts you can use to say no without burning bridges (because you don't need to feel like the bad guy). IN THIS EPISODE, I COVER: Why we wait too long to say no (hello, FOMO + people pleasing ) The financial, creative, and emotional costs of taking on bad-fit clients A simple red-flag checklist to spot a "no" before you're in too deep My favorite word tracks that let you say no kindly and confidently A student story: how saying no freed her calendar and brought in higher-value clients Saying no isn't risky—it's a growth strategy. When you protect your time and energy, you create space for projects that light you up, clients who respect your process, and a business that actually feels good to run.
	S6 Ep 189: Stop Over-Delivering: Why Doing More Is Costing You Time, Money, and Sanity	18 Aug 2025	00:20:59
Season 6: Off the Record: The Hidden Curriculum of Design Business They didn't teach you this in design school. You won't hear it in a CEU course. And most business coaches wouldn't dare say it out loud. This season of Designed for the Creative Mind is your backstage pass to the unspoken skills, strategic instincts, and hard-won wisdom that separate hobbyists from high-earning design business owners. From reading between a client's words, to knowing exactly when to say no (and how to do it without burning bridges), to spotting profit leaks before they sink you — these are the lessons I wish I'd learned sooner. I'm sharing the real stories, the actual scripts, and the business-building shortcuts I teach inside The Interior Design Business Bakery and The Lead Lab — so you can skip the fluff and build a business that's profitable, sustainable, and still lights you up creatively. Because running a design business isn't just about talent. It's about knowing the rules no one talks about… and when to break them. We've all been told to go "above and beyond" for clients—but in your design business, overdelivering isn't a flex. It's a recipe for burnout, lower profits, and clients who constantly expect more for free. In this episode, I'm breaking down exactly why overdelivering backfires, how to set healthy boundaries, and the phrases I use to stop scope creep in its tracks (without feeling like the bad guy). IN THIS EPISODE: The hidden financial cost of "just one more thing" for clients Why overdelivering trains your clients to expect freebies How to shift from giving extras out of ego to creating consistency that builds trust Scripts you can use when clients ask for something out of scope A real-life success story from one of my students who stopped overdelivering and started making more money If you've ever found yourself exhausted, resentful, or quietly frustrated because you're doing more than what was agreed to, this episode will hit home. Overdelivering feels good in the moment, but it creates long-term problems for your business. By learning how to deliver exactly what you promised—exceptionally well—you'll protect your profits, your client relationships, and your peace of mind.
	S5 Ep 188: No Portfolio? No Problem: The Secret Strategy to Attract High Paying Clients	04 Aug 2025	00:49:16
Hey hey hey! I'm so glad you're here with me today on Designed for the Creative Mind. Whether you're listening from your studio, your car, or curled up with a glass of wine (not in the car, please), you're in for a really insightful conversation. I brought on the fabulous Mina from Duke Renders to talk about all things renderings—especially how they can help you build a strong portfolio even if you don't have a single professionally photographed project. If you've been holding off on putting your work out there because you're waiting for the "perfect" photos, this episode is going to change everything. Mina shares how Duke Renders came to be after she had frustrating experiences outsourcing renderings as a designer herself. What started as her husband and his brother helping her out turned into a full-blown, high-touch rendering studio that truly understands the needs of interior designers. We also talk about the process (which I completely loved working with), why outsourcing your renderings isn't as scary as it seems, and how even the biggest names in design (yes, we mention Shea McGee) dealt with team resistance before seeing the light. If you're at the beginning stages of your business or pivoting into a new niche, Mina explains how renderings allow you to showcase the kind of work you want to be hired for—even if you haven't landed those ideal clients yet. We talk about creating a portfolio based on your dream aesthetic, using renderings to fill the gap when photography isn't possible, and why this investment often brings a bigger return than advertising or getting published. The biggest takeaway? Renderings aren't just pretty pictures—they're a powerful business tool. They can help you land higher-end clients, speed up your design process, and most importantly, give you the confidence to put your work out there. This episode is a must-listen if you've ever felt stuck because your portfolio isn't "there yet." Renderings might just be your new secret weapon. Thanks for tuning in. You've got this, and I'm so excited for what you're building. Resources Mentioned: Duke Renders Follow Mina and the Duke Renders team on Instagram: @dukerenders Stay Connected: You can always find me on Instagram @michellynninteriors. Shoot me a DM—I'd love to hear your thoughts on this episode!
	S5 Ep 187 From Italy to the UK: One Baker, Two Countries, Big Design Dreams	28 Jul 2025	00:47:37
Today, we're crossing the pond! I had such a fun and inspiring chat with one of our fabulous Bakery graduates, Marta Rosato, who built her thriving interior design business all the way from Bristol, UK. Her story is filled with courage, creativity, and a whole lot of clarity — and I know you're going to love hearing it. Marta didn't start out in interior design. She spent 20 years working across Europe in project management and event organizing, and later as a marketing strategist for sustainable tourism. But after moving to the UK and becoming a full-time mom, she had a moment — you'll hear all about it — that led her to totally change direction. With a background in design consulting, marketing, and project planning (and after blogging her own home renovation during the pandemic), Marta started getting requests from customers who wanted more than just help picking a sofa. So she leaned into her passion, launched Marta Rosato Interiors, and hasn't looked back. We talk about: How she transitioned into design after becoming a mom Why Bristol was the perfect place to start her business The exact moment she knew it was time to invest in herself What happened when her "dream client" project didn't pan out — and why that was a blessing in disguise How the Bakery gave her the confidence and tools to launch a business she's proud of Marta's story is a beautiful reminder that it's never too late to pivot, build a business you love, and trust your gut (even across time zones). Thanks for tuning in, and I hope this conversation leaves you feeling just as energized and encouraged as it did me.
	S5 Ep 186 Why Your Dream Clients Don't Know You Exist (Yet)	21 Jul 2025	00:15:48
Hey, hey, hey y'all! We're back with Part 3 of our "Booked by Accident vs. Booked by Design" series—and today we're tackling something that stings a little... but only for a second. You know that feeling when someone tells you there's food in your teeth? Yeah. It's kind of like that. Awkward for a moment, but ultimately a gift. Because once you know, you can fix it. Same goes for today's topic: Why your dream clients don't know you exist… yet (and yes, that "yet" is doing some heavy lifting). Here's what we get into: The real reason the best designers are still getting overlooked Why pretty portfolios just aren't cutting it anymore The shift in how clients are hiring (and what they're quietly looking for before they ever reach out) Why visibility isn't about vanity—it's about service And the three questions I'm asking my own team as we clean up our visibility strategy I'm sharing a story about a baker (names changed to protect the innocent) who thought she didn't need visibility… until she did. HARD. And if you're silently hoping referrals will just keep rolling in? This is your heads-up that now is the time to start planting seeds. I'm also giving you a sneak peek into my free upcoming workshop, Booked by Design, happening August 4th! It's three days of helping you nail your message, get seen, and go from crickets to clients—without turning into a full-time content creator. So whether you're just starting out or you've been doing this for years and feel like your ideal clients are walking right past you, this episode is your gentle nudge (okay, maybe more like a sassy push 😉) to fix the food in your teeth and finally be seen. Let's make your brilliance impossible to overlook, babe. Sign up for Booked by Design (it's FREE!): TheDesignBakehouse.com → Events Tab Ready to stop blending in and start converting dream clients? Join us for this 3-day Client Catching Workshop starting August 4!
	S5 Ep 185 Booked by Accident? It's Time to Get Intentional	14 Jul 2025	00:23:33
Hey friend—this episode is for you if you've ever had a dry inbox and wondered, Where the heck are my dream clients?I've been there. Back when I started ML Interiors Group, I hustled hard, did great work, and just hoped the right clients would find me. And for a while… it worked. Kind of. But behind the scenes? Total chaos. In this episode, I'm pulling back the curtain on what I call being "booked by accident"—when your leads are inconsistent, your clients are sometimes not the right fit, and you're crossing your fingers instead of working a plan. If your business has ever felt like feast or famine, this episode is your wake-up call (and also a hug). We talk about: The signs you might be booked by accident (yes, even if you're busy) Why marketing isn't optional—it's a system, not a side task The three pillars of intentional visibility: Identity, Message, and Method How treating marketing like design (with strategy and intention) changes everything I also share Sarah's story—a designer who went from burnout and scattered marketing to landing a full-service client within a month—just by getting intentional and consistent. And let me be clear: this isn't about bro-marketing or becoming an influencer. It's about showing up with clarity, confidence, and a plan that fits you. We're not waiting around for a referral fairy with a waitlist and a bottle of champagne. We're designing businesses on purpose. Oh—and if this hit home, don't miss my free upcoming workshop, Booked by Design. We're going hands-on: Day 1: Nail your message so dream clients say, "Finally, someone who gets me!" Day 2: Get seen and get leads with marketing that actually works for designers Day 3: From crickets to clients – we're doing live coaching and clarity work Grab your seat at thedesignbakehouse.com under "Events," or just hit the link in the show notes. Remember: you are a CEO. And it's time to start showing up like one—with visibility that's as intentional as your design work. Until next time, keep designing your business as beautifully as you design your spaces.
	S5 Ep 184 If You Build It, They Still May Not Come	30 Jun 2025	00:14:43
Welcome back to Designed for the Creative Mind, the podcast where we get real about what it actually takes to build a beautiful and profitable interior design business. In this episode, Michelle kicks off a brand-new series called Booked by Accident vs. Booked by Design—a must-listen if you've ever wondered why your dream clients still aren't showing up, even though you're doing "all the right things." Michelle unpacks what's really going on in today's economy and why relying on referrals, a pretty Instagram feed, or a solid reputation alone just isn't enough anymore. Here's what she covers: Why "just do good work and the clients will come" is outdated advice The difference between visibility and actual connection How to market like a guide, not a design hero Why marketing to your peers is a trap What clients are actually looking for (hint: it's not a waterfall edge) The truth about consistency vs. constant content creation If your leads have slowed down, are inconsistent, or just aren't aligned, you're going to want to hear this. Free Live Workshop Invitation: Michelle is also inviting you to a free three-day live workshop called Booked by Design—specifically created for interior designers who are ready to attract aligned, consistent clients. Here's what you'll learn over three days: Day One: How to nail your message and communicate your value Day Two: Marketing strategies that actually work right now (without reels or burnout) Day Three: A live Q&A and action-planning session so you know exactly what to do next The workshop runs August 4–6 at 12 p.m. Central Time, and it's completely free. You can register at thedesignbakehouse.com under the Events section, or click the link in the show notes. Coming Up Next Week: Michelle dives into why relying on referrals isn't a real marketing strategy—and what you can do instead. If you've been clinging to word-of-mouth alone, this one's for you. Final Thought: You can build a business that gets booked consistently. You can create marketing that doesn't feel overwhelming. You can attract dream clients without burning out. But it won't happen by accident. It happens by design.
	S4 Ep. 183 The Ghost of Marketing Past	23 Jun 2025	00:14:07
Babe, let's get real — leads are slow right now. The inbox is quiet, the DMs are empty, and that "just post a pretty picture" strategy? It's not cutting it anymore. But here's the kicker: what's haunting your business might not be the algorithm. It's probably the marketing you didn't do six months ago. In this episode, we're talking about: The hidden cost of inconsistent marketing (and how it creates feast or famine cycles) Why marketing should be a rhythm, not a reaction What happens when your visibility finally kicks in, but your business isn't ready How to align your marketing with your capacity so dream clients will wait for you Tips for batching, repurposing, and automating your content to bend time in your favor Why building systems is the key to consistent leads (without burning yourself out) You'll also hear real talk about why scrambling for leads doesn't work — and how to start marketing for the future, not just the present. If you're tired of ghosting your audience or riding the feast-or-famine rollercoaster, this is your episode. Ready to get consistent? Check out the Interior Design Business Bakery and join the Interior Designers Business Launchpad for weekly free training. And hey — if this one hit close to home, share it with a fellow designer and leave a quick review. Let's get this message into more earbuds. You've got the vision — now let's build the business that backs it. Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact A Podcast Launch Bestie production
	S4 Ep. 182 The Truth About Trade Pricing	16 Jun 2025	00:19:30
Have you ever had a client hit you with, "You get that for how much?" If so, you're not alone — and today we're talking about one of the most common (and most avoidable) pricing mistakes in interior design: oversharing your trade pricing. In this episode, I break down why being too open about your pricing creates confusion, resentment, and profit erosion — and how you can confidently communicate your value without overexplaining or apologizing for making a profit. Here's what you'll learn: Why oversharing trade pricing puts you in a weaker position The difference between trade pricing and a discount (and why it matters) How to talk about pricing confidently without overexplaining Why your clients are paying for your expertise, not your shopping skills The mindset shift that will help you own your margins without guilt How to handle it if you've already shared too much about your pricing Why transparency doesn't mean exposure — and how to draw the line If this episode hits home, take it as your invitation to start owning your pricing like the CEO you are. You are allowed to make a profit. You are allowed to set margins that support your business. And you can do it with clarity, confidence, and professionalism. Want help making it happen? Inside the Interior Design Business Bakery, we'll teach you exactly how to price, structure, and communicate your offers so you can stop fumbling and start thriving. Check it out at thedesignbakehouse.com. And if you enjoyed this episode, please share it with another designer who could benefit, and don't forget to rate and review — it helps more than you know. Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact A Podcast Launch Bestie production
	S4 Ep. 181 The DIY Designer Syndrome	09 Jun 2025	00:18:02
Ever feel like you're wearing all the hats in your interior design business and still answering client texts at 8 PM about grout colors? You might be stuck in what I call DIY Designer Syndrome: a mix of perfectionism, people-pleasing, and a dash of martyrdom that has you doing everything yourself. In this episode, I'm sharing how this mindset hurts your business (and your life), why "being busy" is not a badge of honor, and how to start building healthier boundaries and systems that actually support your creativity and profitability. Here's what you'll learn: Why trying to "do it all" is rooted in fear and control, not smart business How being constantly available creates unrealistic expectations with clients Simple boundary-setting phrases you can use today What to automate, delegate, and systematize so you can focus on what matters Why boundaries are a sign of professionalism — not punishment The truth about hustle culture and why it leads to burnout, not success How to shift from being a bottleneck to being the CEO of your business If today's episode hits home, take it as your permission slip to make a change. You didn't start your own business to be everyone's assistant or to burn yourself out recreating corporate hustle in a prettier office. You started it for freedom, creativity, and fulfillment. And you deserve to build a business that honors that vision. If you want support setting boundaries, building systems, and creating a business that works for you, check out the Interior Design Business Bakery -the link is in the show notes. And as always, if you enjoyed this episode, please follow, rate, and review the podcast to help spread the word to more designers. Thanks for listening, I'll catch you next time. Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact A Podcast Launch Bestie production
	S4 Ep.180 The Contract Catastrophe	02 Jun 2025	00:21:37
Hey friend, welcome back to Design for the Creative Mind! I'm so glad you're here. If you're new around here, this season is all about Rookie Mistakes & Real Talk—a behind-the-scenes look at the most common missteps interior designers make in business (and how to bounce back when you make one). In today's episode, I'm sharing a hard lesson I learned the painful way—what happens when you don't have a strong contract… or worse, when you do and you don't enforce it. If you've ever had a client overstep, ask for something totally out of scope, or shop your selections online… this one's for you. I've been there (like, deeply), and I want to help you avoid the stress, the loss, and the awkward convos I had to navigate back when I didn't know better. What I cover in this episode: The (cringey but honest) story of how I lost thousands early in my career Why a one-page contract does not make you client-friendly—it makes you vulnerable Common red flags to watch for, like the "just one more thing" request or the feedback that takes forever Exact phrases you can use to set boundaries with clients who are overstepping What to do when your contract doesn't cover something How I present contracts now to prevent miscommunication and build trust The recent updates I made to my own contract after a few client hiccups I know contracts aren't the sexiest part of our business—but they are absolutely essential. They're not just paperwork—they're your business armor. And when you know how to use them confidently, you lead your business instead of reacting to chaos. So grab your coffee, take a deep breath, and let's talk about the contract catastrophe that changed everything for me—and how you can avoid it. Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact A Podcast Launch Bestie production
	S4 Ep. 179 Burnout Bakeout: When Hustle Turns Hazardous	26 May 2025	00:18:20
Today's episode is one that's coming straight from the heart (and maybe a little from the edge of a breakdown). We're talking burnout—not the cute kind that gets fixed with a latte and a nap, but the crispy, crunchy, why-did-I-say-yes-to-this kind of burnout that so many interior designers are quietly dealing with. I'm calling it Burnout Bake Out—yes, it's on brand with our new Bake House theme, but also because when you're fried and flaking apart at the seams, it's not just burnout, babe. That's what happens when the oven's been on too long and no one remembered to set a timer. In this episode, I'm pulling back the curtain on what burnout really looks like for us as designers—taking on too much, ghosting ourselves, and losing sight of why we started our businesses in the first place. If you've ever fantasized about quitting and moving to a goat farm (yes, I've been there), this one's for you. What we cover in this episode: The rookie mistake most designers make that leads straight to burnout Why saying yes to every project is not a badge of honor The difference between being busy and being profitable (they are not the same) How I ended up juggling six full-home projects and almost lost my mind The exact script you can use when you need to reset expectations with a client Why clients aren't hiring you to be perfect—they're hiring you to lead How to bake in rest, white space, and recovery time into your business Practical ways to protect your energy and say "hell yes" only to the right projects Let's be real for a second... Burnout is not your business model. Working yourself into the ground isn't a sign of success—it's a sign that your systems, pricing, or boundaries need some love. And I want you to know: you're allowed to rest. Renegotiating timelines doesn't make you flaky—it makes you a pro. If this episode hit home, send it to a fellow designer who's just one "sure, I can do that" away from burnout. Let's normalize the hard conversations, the boundaries, and the brave decision to pause when needed. And if you're ready for more support, tools, and some breathing room in your design business, come hang out with us over at thedesignbakehouse.com. There's something waiting for you there. Until next time, Protect your energy. Trust your gut. And remember—you're baked for this. Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact A Podcast Launch Bestie production
	S4 Ep. 178 Time Trap: Charging By the Hour	12 May 2025	00:15:27
Hey there, welcome back to Designed for the Creative Mind! Today we're diving into a topic that hits way too close to home for so many designers — the dreaded "time trap". Yep, I'm talking about hourly billing and the never-ending stress of tracking every bathroom break like you're auditioning for TaskRabbit. If you've ever stayed up late trying to remember how long that third round of tile edits took… this episode is for you. What we're talking about in this episode: Why charging by the hour feels "responsible" but wrecks your profits (and sanity) How hourly pricing turns you into a technician instead of a trusted expert Why your efficiency should be rewarded, not penalized How to handle clients who want a minute-by-minute breakdown A real-life example of switching to a flat fee (and how it changed everything) How value-based pricing builds trust, boundaries, and breathing room for creativity I'm walking you through my own journey of breaking free from hourly billing — the mistakes I made, the lessons I learned, and how I now coach other designers (like my client "Jess") to make this shift with confidence. Here's the big takeaway: Clients are paying for your genius, not your time. It's time to stop selling hours and start selling transformation. If you're ready to ditch the time trap and step into your role as a creative professional (with pricing that reflects it), let's chat. Book a call with me or my team and let's get you out of hourly hell. Remember — you're not alone. And you don't have to stay stuck. Until next time, keep rising — one decision at a time. Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact A Podcast Launch Bestie production
	S4 Ep. 177 Spolier: I Burned the Old Recipe	12 May 2025	00:07:01
Hey y'all, welcome back to Design for the Creative Mind — the podcast where we dive into the business side of interior design with strategy, heart, and zero fluff. Today's episode is a big one because I'm giving you a behind-the-scenes look at some major changes we've been cooking up. I'm thrilled to share that my coaching platform has officially rebranded! While the podcast will keep its name (Design for the Creative Mind), everything else now lives under a new and very on-theme umbrella: The Design Bakehouse. Why the Change? If you've been around for a while, you know that Design for the Creative Mind wasn't just a podcast — it was also the name of my entire coaching business. But as things have grown and evolved (just like your design business!), it became clear that we'd outgrown that structure. Our community has expanded, our content has deepened, and we're now supporting designers at every stage — from launching to scaling past six figures. It was time for a brand that reflected the power of this work. Introducing: The Design Bakehouse Yes, I went all in on the baking theme — you know I love a good theme! The Design Bakehouse is now the home for all of our coaching programs, digital tools, and community. Think of it as a fully baked business ecosystem designed to help you rise. Inside The Bakehouse, you'll find: The Interior Design Business Bakery – our signature mentorship program Design From Scratch – for those starting fresh and ready to do it right The Key Ingredients – essential foundations for a thriving design business Our expanding product shop – with tools, digital resources, and freebies And yes, everything got a major glow-up — the branding, the clarity, the delivery. It's so pretty, y'all. Get a Taste with The Sampler Box To celebrate the launch, I've put together a delicious freebie for you: The Sampler Box. It's a curated preview of what The Bakehouse has to offer, and you can grab it at thedesignbakehouse.com. Why The Bakehouse? A bakehouse isn't just where bread is made. It's where craftsmanship meets mastery, where recipes are refined, and where the best in the business perfect their skills. That's exactly the kind of environment we're creating — but instead of flour and sugar, we're working with strategy, sales, and systems to help interior designers build profitable, sustainable, and fulfilling businesses. So my question for you is: Are you ready to rise? Whether you're brand new or fully booked, if you're craving structure, support, and a plan that actually works, The Bakehouse was baked just for you. The Podcast Isn't Going Anywhere Design for the Creative Mind — the podcast — will stay right here, continuing to bring you honest conversations about the business of interior design every single week. But now, it's cozily nestled inside The Design Bakehouse. Thanks for being here. I built this for designers just like you, and I cannot wait to see what we create together inside The Bakehouse. Until next time, keep rising. Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact A Podcast Launch Bestie production
	S4 Ep. 176 Retail Rookie - Why Shopping Like a Client Costs You	05 May 2025	00:21:53
Hey, hey, hey – welcome back to Design for the Creative Mind! This season, we're talking all about rookie mistakes and real talk – the stuff that's keeping so many talented designers stuck. And today? We're hitting a big one: shopping retail. Yep. I'm talking about that habit of ordering from Pottery Barn, HomeGoods, or West Elm, skipping your trade vendors, and sending clients links instead of curated presentations. Sound familiar? I get it. I've been there myself—and I've coached hundreds of designers who've struggled with the same thing. Whether it's the fear of clients balking at markups, the desire to be "helpful," or the looming fear of liability… retail feels like the easy button. But babe—it's not. It's costing you big time. What I cover in this episode: Why retail shopping chips away at your profits, your positioning, and your authority How sending links is training your clients to bypass you Why markup is NOT a dirty word (and how to confidently talk about profit) Real talk from a designer named Lindsay who learned this the hard way The difference between being a personal shopper vs. a professional designer How to shift your business model so sourcing becomes a strength—not a stressor The mindset shift that leads to a more profitable, scalable, and luxury-level business Here's the truth: when you rely on retail, you lose control—of the quality, of the client experience, and of your income. Your design becomes replicable. Your service looks DIY. And your value? Flattened. But when you embrace trade sourcing, you gain back authority, margin, and process. And yes, you can absolutely educate your clients about it without apologizing. So ask yourself: where are you defaulting to retail out of fear or convenience? And what would shift—financially, creatively, emotionally—if you trusted yourself to lead like a CEO? You're not selling stuff. You're selling an experience. A transformation. A feeling when someone walks into a room and says "Wow." And that? That's worth protecting. Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact A Podcast Launch Bestie production
	S3 Ep. 175 BONUS: Following What You Love, Finding Success with Bekah Hernandez	01 May 2025	00:48:35
Sure! Here's a set of conversational, first-person podcast shownotes based on your transcript: Hey, hey! Welcome back to The Designed for the Creative Mind podcast. I'm Michelle Lynne, and y'all are in for a treat today. I sat down with the incredibly talented Bekah Hernandez, the founder and principal of Rebekah Nicole Interiors here in the Dallas-Fort Worth area—and this conversation is such a gem, especially if you're in the early years of growing your interior design business. Bekah launched her firm in the middle of the 2020 pandemic (yes, that 2020!) and has grown it into a soulful, elevated brand known for furnishings and cosmetic updates—no major renos here. She's built her business around what brings her joy, and she's proof that you can do design your way and still build something thriving and profitable. What we cover in this episode: How Bekah went from studying in Australia to building her dream design firm in Texas Why she chose to specialize in furnishings and styling (and how it's brought her the most joy) The difference between cosmetic updates vs. full-scale renovations—and how she's made it work How she built a business model around a la carte and virtual services to stay profitable year-round Her approach to building a lean, supportive team (hint: she found some folks from this very podcast!) Tips for using smaller projects as both "paid marketing" and portfolio builders How she trusts her intuition to make smart business decisions Bekah is living proof that you can build a design business on your own terms. Whether you're just starting out or looking to pivot into a more joy-filled business model, I know you're going to take away so many gems from this one. Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact A Podcast Launch Bestie production
	S3 Ep.174 The People Pleaser's Predicament: Why Leading Beats Pleasing Every Time	28 Apr 2025	00:17:33
Hey y'all, welcome back to the Designed for the Creative Mind Podcast! I'm so glad you're here. We're kicking off a brand new season: Rookie Mistakes and Real Talk — where I'm mixing up business blunders and behind-the-scenes truths from running an interior design firm. Today's episode is for every designer who's ever said "yes" when they really wanted to scream "oh hell no" — and then paid the price for it. We're diving into the sneaky ways people pleasing shows up in client relationships, why it's so damaging to your business, and how to set boundaries like the confident CEO you are (even if you feel a little nasally like I do — thanks, Texas allergies!). What we cover in this episode: What people pleasing actually looks like in an interior design business How saying "yes" all the time leads to scope creep, burnout, and resentment Why being liked is not the same as being trusted — and why trust matters more Real talk about the mindset shift from being "kind" to being a true leader A story about my client Claire, who broke the people-pleasing cycle (and how you can too) Practical examples of how to set confident, kind boundaries without feeling pushy Why you are a business, not a bestie (and why that's a GOOD thing!) Big takeaway: Running your business with clear leadership and boundaries doesn't make you mean — it makes you trustworthy. Your clients want you to lead them. If you're bending over backwards for approval, it's time to rethink it. Being liked isn't nearly as valuable as being trusted. If this episode hit home for you: Take a screenshot and share the one boundary you're going to practice this week! Tag me on Instagram at @designedforthecreativemind or come share in our Facebook group, The Interior Designers' Business Launchpad. I would love to cheer you on! And if you loved what you heard, don't keep it to yourself — send this episode to a fellow designer who could use a little nudge, and leave a review wherever you're listening. Your reviews seriously help this show grow, and I appreciate every single one. Coming up next week: We're tackling why shopping retail could be wrecking your profits and how to explain trade pricing without sounding defensive. You definitely don't want to miss it. Remember: Success doesn't happen by chance — it happens by design. Keep designing your business with intention. And if you ever need a hand, I've got you. Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact A Podcast Launch Bestie production
	S3 Ep.173 Social Media That Sells: Turning Your Design Content into Clients with Angelyn Howell	31 Mar 2025	00:39:39
Hey there, welcome back to the podcast designed for creative minds and interior designers like you. You're already a pro at creating stunning spaces, but let's talk about your Instagram. If your content isn't attracting the right clients and turning them into paying customers, we've got a problem. That's why I'm so excited to bring on Angelyn Harrell today. She's the co-owner of Next Chapter Social, a marketing agency that helps business owners grow through organic social media strategies. With 30 years of marketing experience—both as an entrepreneur and in big corporate—Angelyn knows exactly how to cut through the noise and help you build a social media presence that actually generates leads. In this episode, she shares a step-by-step strategy for creating content that positions you as the go-to expert, attracts your dream clients, and most importantly, converts followers into real business. If you're tired of posting pretty pictures with no results, grab a notebook—this episode will change the game for you. What We Cover in This Episode: Angelyn's background in marketing: From golf retail and travel consulting to running her own marketing agency, Angelyn shares how her career path shaped her social media expertise. Why designers need a content strategy: It's not enough to post pretty photos—Angelyn explains how to move followers down the funnel from fans to paying clients. Finding your differentiating factor: Whether it's a signature style, a niche service, or your unique business process, Angelyn breaks down why being specific helps you attract the right clients. The 3 content buckets every designer needs: Personal (10%): Share behind-the-scenes moments or personal interests to build trust and connection. Work (30%): Showcase what you do, who you do it for, and how people can hire you. Value (60%): Educate, inspire, and entertain your audience through your expertise. Why consistency beats virality: Angela emphasizes that you don't need to go viral—you need conversions. She shares why consistent, strategic content attracts and converts ideal clients. If you've been posting pretty pictures without seeing real business results, it's time to rethink your social strategy. Angelyn's practical advice gives you the tools to attract the right clients, build trust, and turn your followers into paying customers. Want more insights? Connect with Angelyn Harrell and her team at Next Chapter Social to learn how they can help you grow your business through organic social media strategies. Thanks for tuning in, and I'll catch you next week with more strategies to help you grow your creative business. Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact A Podcast Launch Bestie production
	S3 Ep.172 Email Lists And Why They Matter	24 Mar 2025	00:28:08
Hey, it's Michelle Lynne, and welcome back to Designed for the Creative Mind! Today, I'm diving into one of my all-time favorite topics: email lists. I know, I know—email marketing might not sound as sexy as social media, but trust me, it's a game-changer for your interior design business. If you've ever felt like you're screaming into the social media void, this episode is for you. I'm sharing why your email list is your most powerful asset, how to build it, and why you need to stop putting all your eggs in the social media basket. I'll also walk you through how to revive a neglected list, create lead magnets that actually convert, and serve your audience without being annoying. What we cover in this episode: Why social media alone isn't enough to grow your business The power of owning your email list (so no algorithm can take it away) How email gives you direct access to your audience (and better conversion rates) Tips for building an email list from scratch or reviving a dormant one Why consistency in your email marketing builds trust and brings in paying clients Practical content ideas, including project updates, FAQs, and design tips How to use lead magnets effectively to attract and nurture your list My own experience with forgetting about my email list—and how I brought it back to life If you've been dragging your feet on email marketing, consider this your nudge to get started. Your list doesn't need to be huge—it just needs to be engaged. So, whether you're reviving an old list or starting fresh, remember: consistency breeds trust, and trust brings clients. Thanks for tuning in! If you found this episode helpful, I'd love for you to share it with a fellow designer or leave a review. And if you're ready to get serious about building your email list, head over to my website for resources and tips. Let's make email marketing your new secret weapon Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact A Podcast Launch Bestie production
	S3 Ep.171 Advantage of Identity Marketing with Veronica Romney	17 Mar 2025	00:49:05
Welcome back to the podcast designed for the creative mind! Today, we're diving into the world of marketing—but not in the way you might expect. If marketing has ever felt salesy, sleazy, or just overwhelming, this conversation is for you. I'm joined by Veronica Romney, a certified master marketer, keynote speaker, podcast host, and author with over 17 years of experience shaping marketing strategies for some of the biggest brands. Her book, Identity Marketing, completely shifts the way we think about attracting the right clients and customers. Instead of just selling, we're talking about connecting—deeply—with who your audience is and who they want to become. What We Cover in This Episode: Veronica's journey into marketing (spoiler: she thought she'd be in finance!) Why so many business owners, especially creatives, resist marketing The ethical way to persuade and attract the right clients How identity marketing makes people feel deeply connected to a brand (even enough to be buried in it—yes, really!) Why your customers don't just want to buy something; they want to be something How interior designers (and all business owners) can use this to stand out and serve their clients in a bigger way The power of designing spaces—and brands—that align with identity Veronica completely redefines marketing, and trust me, it's a game-changer. If you've struggled with feeling like you have to "sell" yourself, this conversation will help you see marketing in a whole new light. Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact A Podcast Launch Bestie production
	S3 Ep.170 How to Market Your Interior Design Services without a Portfolio	10 Mar 2025	00:18:49
Hey, hey, hey! Welcome back to the podcast designed for the creative mind. I'm Michelle Lynne, and today we're diving into a topic that so many designers struggle with—how to market yourself without a portfolio. Whether you're tuning in from your studio, your car, or with a glass of wine in hand, I'm so glad you're here. Because building a business by design doesn't happen by accident. Let's get started! What We Cover in This Episode: Why not having a portfolio isn't the roadblock you think it is How to create an impactful online presence even without professional project photos The power of mood boards, vignettes, and renderings to showcase your style Using blog content and social media to build authority and trust Smart strategies for networking and building connections that lead to clients How to confidently communicate your expertise, even as a newer designer Not having a portfolio is not the deal-breaker you might think it is. There are plenty of ways to showcase your expertise, build trust with potential clients, and get hired without a ton of polished project photos. Whether it's through strategic content, networking, or simply showing up with confidence, you can market yourself successfully at any stage of your business. If today's episode resonated with you, share it with a fellow designer who needs this encouragement! And don't forget—DM me on Instagram at @designedforthecreativemind if you have a topic or question you'd love for me to cover in a future episode. I'd love to hear from you! Success doesn't happen by chance—it happens by design. Keep designing your business with intention, and if you ever need support, my coaching and mentorship programs are here to help. You've got this! Until next time, make it a great day! Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact A Podcast Launch Bestie production
	S3 Ep.169 Small by Design: The Power of a Boutique Firm	06 Mar 2025	00:43:05
Welcome back to the Design for the Creative Mind podcast! I'm your host, Michelle Lynne, and today, I'm chatting with the incredible DeeDee DeWine Holloway, founder and principal designer of DeWine Design based in Florida. DeeDee's journey from artist to thriving interior designer is nothing short of inspiring, and I can't wait for you to hear all about it! What We Cover in This Episode: How DeeDee's background in art and graphic design led her to interior design The evolution of her business, from small design packages to a full-scale firm Her early days of refinishing cabinets and how that turned into a major part of her business The moment she realized it was time to charge what she was worth How hiring a business coach (yes, including me!) changed everything for her Her transition from specializing in kitchens and baths to full-service furnishing The game-changing impact of profit margins in furniture design Overcoming the fear of expanding into new services Her role now as a master coach, giving back to the design community DeeDee's story is a reminder that success in design is a journey, and investing in education, mentorship, and taking bold steps can transform your business. If you've ever doubted your ability to grow, this episode will show you that it's absolutely possible! Resources and Links: Learn more about DeeDee's work: DeWine Design Check out the Interior Design Business Bakery for coaching and resources Connect with me on Instagram: @MichelleLynneInteriors Thanks for listening! If you enjoyed this episode, be sure to subscribe and leave a review. Until next time, keep designing with confidence! Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact A Podcast Launch Bestie production
	S3 Ep.168 Google Juice: Small SEO Steps for Big Visibility	03 Mar 2025	00:27:52
Hey y'all, welcome back to the podcast! It's been a hot minute since I introduced myself, so if you're new here, welcome! This podcast is all about business content tailored for interior designers who want to grow and scale. I'm Michelle Lynne, owner of ML Interiors Group, a seven-figure, award-winning interior design firm in Dallas, Texas. I help designers who have hit five figures in revenue scale to multiple six figures—profitably and without losing their sanity. Today, we're diving into SEO—or as I like to call it, "Google Juice"—and how you can optimize your online presence for big visibility. SEO is a long game, but even small steps can make a massive difference in getting your business found online. Grab your pen and paper because you'll want to take notes! What We Cover in This Episode: The importance of having a Google Business Profile and how to optimize it Why posting regularly on Google (just like Instagram!) helps with search rankings How to use keywords effectively to get found online The essentials of a high-performing website for interior designers Why "done is better than perfect" when it comes to your website The role of blogging in SEO and how to make it work for you Tools like Google Keyword Planner, Answer the Public, and ChatGPT to help with SEO How to optimize your website images (spoiler: large files slow you down!) The importance of mobile optimization for ranking higher on Google How to use alt text and internal linking to improve search visibility SEO might sound overwhelming, but trust me, you don't have to be an expert to get started. Implementing these simple strategies can help you get found by the right clients without relying solely on social media. Resources & Links: Google Business Profile Answer the Public Google Keyword Planner ChatGPT for content assistance If you're looking for an easy way to manage social media and Google posts in one place, check out Sidemark, a tool I co-own that simplifies your content strategy. SEO isn't an overnight success story, but making small, consistent changes can significantly boost your visibility. Whether it's optimizing your Google Business Profile, keeping your website fresh, or blogging regularly, each step gets you closer to attracting high-quality leads. Have questions about SEO or need a referral for an SEO agency? Shoot me a message—I'd love to help! Thanks for tuning in, and I'll see you next time for more business-building strategies for interior designers! Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact A Podcast Launch Bestie production
	S3 Ep.167 Using Your Website to Increase Community, Connections, and Conversions	24 Feb 2025	00:49:29
Hey there! I'm so glad you're tuning in to the podcast designed for the creative mind. Whether you're in the car, sipping a glass of wine, or in your studio (maybe with that same glass of wine!), I'm thrilled you're here. Today, we're diving into a topic that every business owner should be paying attention to—how to use your website to increase community connections and boost conversions. To help us break this down, I'm chatting with Rachel Seid, a super talented Squarespace web designer who's all about creating beautiful and functional websites. Rachel is obsessed with helping solopreneurs, small businesses, and nonprofits build sites that are not only easy to use but also act as powerful marketing tools to attract and convert dream clients. What We Cover in This Episode: Rachel's Journey: How Rachel transitioned from event planning at a nonprofit to discovering her love for web design and digital marketing. Building a Business Through Community: The power of leveraging your existing network to gain clients, including how Rachel landed 25 leads by sending one email to 500 contacts. Choosing the Right Website Approach: From DIY options to full-service agencies, Rachel shares insights on when to build a site yourself and when to hire a pro. Squarespace vs. Other Platforms: Why Rachel prefers Squarespace for its ease of use and how it empowers business owners to manage their own sites. The Power of Personality on Your Website: How infusing your brand's personality into your website can act like a storefront window, giving potential clients a taste of your vibe and style. The Four 'Alities' Framework: Rachel's unique approach to web design through visuality, functionality, personality, and propositionality. This episode is packed with insights for anyone looking to turn their website into a community-building and conversion-generating machine. If you want to see Rachel's work in action, check out her site at mrsbrightside.com or brightsidedesign.com—and remember, Seid is spelled S-E-I-D! I hope you found this conversation as valuable as I did. If you loved this episode, make sure to subscribe and share it with a friend. Until next time, keep building that business by design—because it definitely doesn't happen by accident! Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact A Podcast Launch Bestie production
	S3 Ep.166 From Social to Searchable: How to Get Found by More Clients	17 Feb 2025	00:17:31
Hey, hey, hey! Welcome back to Designed for the Creative Mind. I'm Michelle Lynne, and today we're diving into something that can seriously level up your Instagram game—SEO-optimized captions and hashtags, specifically for interior designers. If you've ever wondered how to make your posts more discoverable (without spending hours on social media), this episode is for you! I recently went down a major rabbit hole on Instagram SEO, and I'm sharing everything I've learned. From keywords in captions to using hashtags strategically, this is the kind of episode you'll want to take notes on. So, whether you're listening from your studio, your car, or with a glass of wine in hand—let's get into it! What We Cover in This Episode: - How Google indexes Instagram posts and why that matters for your visibility - Four tips for writing SEO-friendly captions that attract your ideal clients - The difference between broad and niche hashtags (and why you need both) - Why location-based hashtags are a must for local interior designers - A step-by-step example of a high-performing Instagram caption + hashtag strategy I know this can feel like just one more thing on your already full plate—I feel you! But trust me, with a little strategy, your Instagram posts can do a lot more heavy lifting for your business. And if you're feeling overwhelmed, I've got you covered! DM me the word BUNDLE on Instagram @DesignedForTheCreativeMind https://www.instagram.com/designedforthecreativemind and I'll send you my $9 Email & Social Media Bundle—a step-by-step guide for creating content that actually works for your ideal clients. And hey—if you loved this episode, don't keep it to yourself! Share it with a fellow designer who could use a little marketing magic. Oh, and don't forget to leave a review—it truly helps more designers find the podcast. See you next time, and remember—success doesn't happen by chance, it happens by design! Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact A Podcast Launch Bestie production
	S3 Ep.165 Boost Your Google Juice: 5 Easy SEO Tips for Interior Designers	10 Feb 2025	00:14:59
Hey, hey, hey y'all! Michelle Lynn here, and today we're diving into something every interior designer needs to focus on—marketing. Specifically, how to show up in searches so more dream clients can find you. If your business has slowed down in 2024 (you're not alone!), this episode is for you. I've been in the interior design game for a while—running my own award-winning seven-figure firm, ML Interiors Group, and mentoring designers since 2018. So trust me when I say SEO is still one of the best ways to bring in consistent leads. And guess what? You don't have to hire a fancy agency to get started. I've got five simple steps you can take right now to boost your online visibility! What You'll Learn in This Episode: - Why your Google Business Profile is a must-have (and how to optimize it for maximum visibility) -How to use keywords effectively on your website without overcomplicating things -The power of blogging (even if you hate writing, I promise it's worth it!) - Why internal linking matters and how to keep visitors on your site longer -A tiny but mighty SEO hack- using image descriptions to rank higher in searches And listen, I know marketing can feel overwhelming, but I promise these steps are doable—even if tech isn't your thing. You've got this, my friend! Being an entrepreneur isn't always easy, but you don't have to do it alone. I've got your back. Now, go out there and be great today—heck, be great every day! Hit play, take notes, and let's get your business back on track. See you inside the episode! Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact A Podcast Launch Bestie production
	S3 Ep. 164 Attract Your Dream Clients	03 Feb 2025	00:22:41
Hey, hey! Welcome back to the podcast! It's just me today, and we're diving into marketing—again! If you caught the last episode, you know we're doing a little marketing series. if we haven't met yet, I'm Michelle Lynne, owner of ML Interiors Group—an award-winning, seven-figure interior design firm in Dallas, Texas. I've got one foot in design and two feet in coaching interior designers on how to scale to multiple six figures with profit and passion. You're in the right place if you're a designer who's hit five figures and is ready to level up! Let's talk about what's working in today's market—because, let's be real, things are different. My design firm slowed down last year, and what worked back in 2019-2022? Yeah, not quite the same now. But here's the thing—sometimes, you've just got to come back to the basics. That's what we're doing today—getting clear on your unique brand and ideal client so your marketing actually works. Step 1: Define Your Unique Brand When you try to speak to everyone, you end up speaking to no one. Your brand is more than just your logo and colors—it's how you communicate, the voice you use, and how you show up in your business. I learned this the hard way. So, let's do a little exercise: - What do you want for your business? - What types of projects excite you? - What kind of revenue and lifestyle do you want? - How would you describe your brand's personality? Jot it all down. No wrong answers. The more clear you get, the more your brand will resonate with the right people. Step 2: Discover Your Ideal Client Your ideal client needs to evolve with you. If you're still marketing to the same people you were three years ago, it's time for a refresh. When we revisited our ideal client profile, we noticed patterns—our best clients had second homes, their kids were old enough to dress themselves but not old enough to drive, and the moms were stay-at-home moms who wanted a beautiful home but didn't know how to make it happen. Once we defined that, our marketing became way more effective. If you're newer in business and don't have past clients to analyze, that's okay! Create an avatar. Think about: - What problems do they have that would lead them to hire you? - What are their interests and hobbies? - What's their family dynamic? - Where do they shop? What brands do they love? - What kind of careers do they have? The clearer you get, the easier it will be to create content that speaks directly to them. And here's the magic—when you market to one specific type of client, you actually attract more of them! What's Next? If you're feeling a little slow in business, this is the perfect time to revisit your branding and ideal client. And if you want to go deeper, come join me for the free Marketing Masterclass on February 3rd! We'll cover this in even more detail, plus a whole lot more. Head over to DesignedForTheCreativeMind.com, click on workshops, and get yourself signed up. I promise, my free trainings are better than some paid ones out there, and you'll walk away with actionable strategies you can implement immediately. Thanks for hanging out with me today! I'll be back next week with more marketing goodness. Until then, get clear on your brand, define your ideal client, and start showing up with confidence! Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact A Podcast Launch Bestie production
	S3 Ep.163 Embracing Uniqueness and Authenticity	30 Jan 2025	00:46:12
Welcome back to the podcast! I'm so excited for today's episode because I get to introduce you to someone I've known for a few years now—and I think I can officially call her a friend. Meet Gaia Filippi! she's an Italian-born, California-raised, now-Dallas-based interior designer with a serious talent for creating unique, personality-filled spaces. Gaia has a background in high-end fashion, and let me tell you, she brings that sharp eye for design into her interior work. She believes in blending creativity with problem-solving precision—right brain meets left brain. She's also known for her unfiltered, straight-shooting opinions, which, if you know me, you know I absolutely love. In this episode, we dive into Gaia's journey from the world of PR and celebrity relations in luxury fashion to her thriving interior design career. We talk about: - How her background in high-end fashion influences her design approach. - Working with clients who have different budgets and expectations (and why you shouldn't assign your own wallet to your clients!). - The importance of craftsmanship and quality materials—plus, what she learned from visiting European factories where perfection is the standard. - Why your past career—whether in marketing, finance, teaching, or even being a stay-at-home parent—can bring valuable skills to your business. - The biggest mistake she made early in her business (spoiler: it was ignoring marketing!) and how she's fixing it now. - The importance of consistent lead generation, even when you're busy, and how she's using blogging, networking, and PR to stay visible. We also chat about what she'd be doing if she weren't designing (hint: it involves food!), and she shares a major lesson learned about keeping her marketing pipeline full—because even when you're booked out, you need to be thinking about the next wave of clients. Gaia's insights are a must-hear for any creative entrepreneur, especially if you've ever struggled with balancing the business side of things. So grab a cup of coffee (or a glass of wine—no judgment here!), and join us for this fun and insightful conversation. If you loved this episode, don't forget to subscribe and leave a review! Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact A Podcast Launch Bestie production
	S3. Ep 162 From Hindsight to Foresight: Social Media & Client Attraction in 2025	27 Jan 2025	00:35:10
Hey y'all, it's Michelle Lynne here! Happy New Year, and welcome to the first episode of 2025 on Design for the Creative Mind! I'm kicking off this year with a theme that I think we all need: how to select and secure new clients. After a challenging 2024, where client inquiries slowed down and timelines stretched longer than usual, I've learned a lot about pivoting and simplifying sales and marketing processes. In this episode, I'm sharing the key lessons and strategies my team at ML Interiors Group implemented—and what's working as we head into 2025. Here's What You'll Learn in This Episode: Adjusting to Longer Sales Cycles We noticed that signing a client took 6–8 weeks instead of 3–4 weeks. I'll share how we adapted, including breaking projects into phases to meet clients where they are financially. The Power of Automation From automated email reminders to streamlining communication through SideMark (our software platform), we've enhanced professionalism, built excitement, and made appointment confirmations a breeze. Done is Better Than Perfect Discover how we refined our design presentations to save time while still delivering a stellar client experience—and increased our margins in the process. Why Social Media Still Matters Yes, social media can feel overwhelming and outdated. But it's a powerful gateway to building your email list (where the real magic happens). I'll explain how using the E.I.E.I.O. method (Educate, Inform, Entertain, Inspire, Opt-in) keeps your audience engaged and drives results. Owning Your Money Mindset Your clients' financial stories aren't the same as yours. Luxury clients value time-saving solutions—and your expertise is a significant part of that value. Key Takeaways: Focus on what you can control—your mindset, processes, and client communication. Social media doesn't need to be perfect. Be yourself, and your ideal clients will find you. Use freemiums or lead magnets (like guides or checklists) to build your email list. Pro tip: Offer something valuable that isn't easily found on Google or Pinterest. I'll be breaking down more sales and marketing strategies in future episodes, including tips for email marketing and SEO. Stay tuned for actionable advice and insights that will help you attract and secure clients more efficiently this year! Head over to my website to download my free guide, 3 Things to Do Before Hiring an Interior Designer, and learn how to set your next project up for success. If you've been struggling with sales or marketing, let me know what questions you'd like me to answer in upcoming episodes—I'd love to help! Thanks for tuning in today. Grab a pen, take notes, and let's make 2025 your best year yet! Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact A Podcast Launch Bestie production Let me know if you'd like tweaks or have a specific focus in mind!
	S3 Ep. 161 Managing Like a Pro with Hillary Cohen	19 Jan 2025	00:41:47
Hey there, it's great to have you back! Today, I'm thrilled to introduce you to the incredibly talented Hilary Cohen. With over 15 years of experience, Hilary has worked with top AD100 designers, El Decor A-listers, and high-profile celebrity clients across the country. From boutique hotels to stunning residential projects, she's done it all! Her work has been featured in Veranda, Homes & Gardens, and The New Jersey Home, just to name a few. In this episode, we dive into: How it All Began: Hilary shares her childhood love for rearranging furniture and creating mood boards (pre-Pinterest days!) that led her to discover her passion for interior design. Favorite Projects: Whether it's personalizing residential spaces or designing bold hospitality projects, Hilary loves blending beauty with function to create spaces her clients adore. Client Dynamics: From late-night text messages with links to managing expectations, Hilary reveals her secrets to building trust and keeping clients happy. Challenges and Wins: Hear her thoughts on navigating tricky construction schedules, avoiding red flags, and ensuring smooth communication throughout every project. Finding the Balance: Hilary opens up about managing her career while raising young kids, traveling for work, and making every moment count. Word of Mouth Magic: Discover how local mom groups and personal referrals have become a cornerstone of her business growth. Whether you're an interior designer, a homeowner planning a redesign, or just someone who loves a peek behind the curtain of creative industries, you'll love this insightful conversation. Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact A Podcast Launch Bestie production
	S2 Ep.160 Illuminating Lives with Ben Rousseau	02 Dec 2024	00:48:39
Hey everyone! Welcome back to the podcast. I'm so excited to share this conversation with Ben Rousseau, an award-winning lighting artist and luxury product designer based in Hove, UK. Ben's creative journey is nothing short of inspiring, and today, we dive into his story, his work, and his passion for designing with light. Ben's story starts in Colchester, England's oldest recorded town. Growing up surrounded by ancient castles, he dreamed of shaping the future, fueled by the imaginative worlds of James Bond and Star Wars. His fascination with lighting began early, as he marveled at the dramatic, futuristic sets of Ken Adam's Bond films. This passion led him to study film special effects and model making, where he discovered the emotional and transformative power of light. Over the years, Ben's career has evolved into a multidisciplinary exploration of lighting, art, and design. From furniture for nightclubs to high-tech timepieces and sculptural chairs like his stunning "California Chair," Ben infuses every project with a sense of drama and innovation. His work is all about creating connection—whether it's through the cozy glow of a lamp or the mesmerizing patterns of light on a wall. Ben's philosophy is rooted in the idea that lighting isn't just functional; it's emotional. He wants his designs to help people pause, appreciate the moment, and reconnect with their surroundings. Whether he's designing for a sleek modern home or a dramatic Bond-villain-esque interior, his work is always about pushing boundaries and telling a story. In this episode, we also chat about the challenges of conveying the magic of lighting to clients, how Ben builds trust with them, and the collaborative process that brings his visions to life. Ben shares some behind-the-scenes insights into his design process, including how he considers the interplay of light, space, and materials to create environments that are as practical as they are beautiful. Finally, we touch on the importance of having fun with design and how creativity can turn even the most stressful projects into memorable experiences. Ben's passion for innovation and his commitment to lighting up people's lives shine through every part of our conversation. If you're ready to be inspired by the power of light, don't miss this episode! And be sure to check out Ben's work on his website—it's something you truly have to see to believe. Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact A Podcast Launch Bestie production
	S2 Ep.159 From Vision to Reality: The Grit, Grace and Timeless Approach of Old Soul Design Studio with Krystal Reinhard	25 Nov 2024	00:50:32
Episode Summary Hey, friends! It's Michelle Lynne, and today on Design for the Creative Mind, I'm thrilled to introduce you to someone truly special—Krystal Reinhard, the CEO and principal designer of Old Soul Design Studio. Krystal and I go way back, connecting through my Interior Design Business Bakery, and we've had the joy of meeting in person several times. In this episode, we dive into Krystal's design-build journey, her unique aesthetic, and how her experiences have shaped her thriving business. Krystal's business, Old Soul Design Studio, operates as a full-service design-build firm with a showroom in downtown West Chester, Pennsylvania. She shares how the firm has evolved over the years, shifting from a seven-day-a-week showroom to a more strategic hybrid model that accommodates both public and private spaces. It's fascinating to hear how she balances a robust portfolio of renovation projects, furnishings, and showroom management with a committed focus on transparency and client education. We also talk about how her European heritage, coupled with her cross-country experiences, influences her design style. Krystal's aesthetic beautifully marries West Coast Mediterranean vibes with the timeless charm of East Coast architecture. And yes, that passion for blending styles is a nod to her "old soul" nature—something people have called her since she was young. A big highlight of this episode is learning about the intentional way Krystal handles the design-to-build process. She explains why design comes first, followed by construction planning, which allows for better budget transparency and project execution. Her emphasis on creating a high-touch, tailored client experience stands out in an industry often riddled with miscommunications and unexpected costs. We also dive into her personal journey. Krystal shares how her upbringing as a first-generation American and her background in fine arts and education shaped her approach to design. She reflects on the challenges of being a woman on construction sites, the lessons learned from working with both great and not-so-great contractors, and how she's built a team of craftspeople she trusts deeply. This conversation is brimming with insights—whether you're a homeowner planning a renovation, a designer building your business, or just someone who loves hearing about design journeys, you're going to love this episode! Key Takeaways from Our Conversation Krystal's Unique Aesthetic: From California's Spanish-Mediterranean influences to the colonial charm of Pennsylvania, her work celebrates diverse architectural styles. The Design-Build Approach: Krystal walks us through her process of designing first, focusing on client needs, and then creating realistic construction budgets, ensuring a smooth and transparent experience. Empowering Women in the Industry: Krystal shares how she's navigated construction sites with confidence and mentors her team to do the same. The Story Behind Old Soul: A reflection of her love for timeless design, cultural influences, and a belief in having "been here before." You're going to leave this episode inspired by Krystal's passion and practical wisdom. Tune in and let us know what resonated most with you! Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact A Podcast Launch Bestie production
	S2 Ep.158 Listener Q&A: Setting Boundaries with Your Clients to Protect Your Time with ML	18 Nov 2024	00:21:33
Hey y'all! Welcome back to Design for the Creative Mind! Today, I'm diving into a question that came straight from Instagram—thanks to Louise from Design in Ireland. She reached out with a great one: "How can interior designers set boundaries with flat-fee clients who sometimes get a bit too comfortable asking for extra time?" Here's a peek at what I cover in this solo episode: Sales Process Essentials: I break down my client process, from initial calls to meet-and-greets. It's all about educating clients upfront on how we work and setting boundaries from day one. The Power of the Scope of Work: Having a detailed scope is everything. I'll share how we make sure our clients understand what's included—and what's not. This scope can also help clients understand why changes can lead to additional costs. Leveraging the Contract: I talk about using our Letter of Agreement (a friendly contract) to reinforce expectations. This doc lays out unique clauses, like only showing the best option for each item, limits on revisions, and the number of site visits included. Scheduling & Time Management: Pre-scheduling meetings has been a lifesaver for both my team and our clients. It keeps us on track and gives clients a sense of urgency without feeling rushed. Adding a Contract End Date: I explain why we include a project timeline so clients stay motivated, and so we have a framework if the project takes longer than expected. Tracking Data for Better Flat Fees: It's a must to track how much time each task really takes. I share how I use that data to refine our flat fees and ensure they work for us financially. I hope this helps! And to anyone else with burning questions about the business of design, I'd love to hear from you. If you shoot over your questions, I'll either devote an episode to your topic or gather a few for a "What Would Michelle Do?" segment! Thanks for listening, and remember to choose greatness every day! Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact A Podcast Launch Bestie production
	S2 Ep.157 Building a Luxury Brand: Tips on How to Stand Out in a Saturated Market w/ Allison Handler	12 Nov 2024	00:35:59
Hey there, welcome back to the podcast! Today, I have an inspiring conversation for you with Allison Handler, the founder and principal designer of Allison Handler Design, based out of New Jersey. Allison's journey to interior design wasn't exactly traditional—she started in the world of fashion and merchandising in New York City. She had a dream to be like the iconic Carrie Bradshaw, and she made it happen, working with major names like Donna Karen. But after 20 years, she found herself craving something more fulfilling, especially after getting a taste of work-from-home life during COVID. Allison talks about how interior design organically found her through the homes she renovated with her family. Friends and family started asking for her help with their own spaces, and her design business quickly grew from creating mood boards on Etsy to her first full-home design project. It wasn't always smooth sailing, though. Allison shares how she started out juggling her full-time job, family life, and her budding design business before finally taking the leap to go full-time with her own brand. Key Highlights: Finding Your Niche Through Experience: Allison discusses how she figured out her own style and brand by taking on any and every project early on, learning along the way, and eventually niching down to clients who resonate with her aesthetic. The Power of Social Media: Allison attributes much of her business's growth to social media, especially Instagram. By putting herself and her personality out there, she attracted clients who connected with her vibe and style. She emphasizes that being real and authentic online is her "secret sauce." Building Client Relationships: In this industry, hiring an interior designer is a very personal decision. Allison values the relationships she builds with clients, explaining that designers are often involved in deeply personal aspects of a home and life. These connections, she believes, are what set her apart in a crowded market. Balancing Business and Creativity: With her background in fashion merchandising, Allison brings a unique mix of creativity and business acumen to her design work. She shares insights into budgeting, planning, and even "cost-engineering" to give her clients a high-end look within their budgets, especially when working with builders on spec homes. The Importance of Having a Team: While clients may want to work directly with her, Allison shares the value of her small but talented team. She emphasizes the importance of collaboration in design and how her team helps elevate the overall vision of each project. Allison's story is a fantastic example of blending passion with business, and she's a reminder that you can always reinvent yourself. If you're considering a career pivot or dreaming of turning your passion into a business, you'll love Allison's story and the practical advice she shares. Thanks for joining me and Allison for this deep dive into the world of interior design. If you enjoyed this episode, don't forget to subscribe and leave a review! Connect with Allison on Instagram @AllisonHandlerDesign and follow her inspiring journey. Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact A Podcast Launch Bestie production
	S2 Ep.156 Curious About Interior Design? Understanding the Career with Rebecca Ward	04 Nov 2024	00:43:36
Hey, hey, hey! Welcome back to Designed for the Creative Mind! Today, I'm thrilled to have Rebecca Ward from Rebecca Ward Design joining us. Rebecca Ward leads one of Sacramento's premier residential interior design firms as CEO and Principal Designer. With over 15 years of experience, she's an award-winning, certified interior designer in California, holding the prestigious NCIDQ certification. Not only is she an incredible interior designer and business mentor, but she's also the voice behind the Design Curious Podcast. We're diving deep into her journey from her design beginnings, her path to podcasting, and her mission of community over competition. In our chat, Rebecca opens up about her early love for interior design (think endless room makeovers as a kid!), how she discovered the world of design as a career, and the mentors who helped her along the way. She shares her unique path from working with luxury designers to launching her own business in the 2007-2009 recession, an experience that shaped her entrepreneurial mindset. She also talks about the moment she decided to give back by becoming a mentor herself. If you're curious about how to make a creative passion into a thriving business, Rebecca's story is the perfect inspiration. In This Episode, You'll Learn: Community over Competition: Why there's room for everyone in interior design and how Rebecca and I are committed to supporting fellow designers, not competing with them. Rebecca's Beginnings: How her passion for rearranging her childhood bedroom turned into a fulfilling career in design and why mentorship made all the difference in her journey. Launching a Business During the Recession: The challenges and rewards Rebecca faced in starting her design business in 2007-2009. Mentorship vs. Coaching: Rebecca's approach to mentorship—coming alongside new designers, showing them what's possible, and guiding them through the foundational steps of their careers. Bringing Knowledge to More Designers: How Rebecca's mentorship program and podcast serve as accessible resources for those curious about design but unsure of where to start. Diverse Career Paths in Design: Rebecca explores the wide variety of opportunities in interior design, from staging and drafting to hospitality and corporate spaces, and how her mentorship program helps new designers find their unique path. The Start of the Design Curious Podcast: Rebecca's vision to reach more people and share her knowledge through podcasting. Mentorship with Rebecca: Rebecca offers mentorship tailored to designers at any stage—whether you're considering a career switch, looking to polish your skills, or seeking feedback on real projects. If you're a designer seeking more personalized guidance, check out her mentorship program and listen to her Design Curious Podcast for insights from designers of all backgrounds. Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact A Podcast Launch Bestie production
	S2 Ep. 155 Tile Art with a Purpose with Beth Porter	28 Oct 2024	00:34:03
In this episode, I'm thrilled to introduce Beth Porter, an incredibly talented artist and co-owner of Wet Dog Tile Company. Beth shares her journey from a fine arts background to becoming a trailblazer in custom tile artistry. Wet Dog Tile Company is known for its unique, multi-textural tile designs that go beyond traditional forms, incorporating mixed media, organic shapes, and, often, personal touches that make each project one-of-a-kind. Wet Dog creates tiles that defy typical geometric shapes—think starfish-shaped tiles rather than standard square tiles. The designs range from ocean-inspired themes to custom pet portraits and are crafted using a mix of ceramic, glass mosaics, crushed glass, and pebbles to add texture and color. Beth shares how the company name was inspired by her involvement in animal rescue and living in a coastal town. What started as a hobby has grown into a full-fledged business, creating tiles for spaces all over the country. Wet Dog Tile Company is not just about tile; it's about creating deeply personal, artistic statements for any space. From custom pet portraits to unique textural designs, Beth's approach makes each project a labor of love. Whether you're a homeowner or an interior designer, Wet Dog Tile offers something extraordinary to bring your vision to life. Connect with Wet Dog Tile Company: Website: WetDogTile.com Instagram: @wetdogtile Facebook: Wet Dog Tile Company Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact A Podcast Launch Bestie production
	S2 Ep. 154 The One Thing Your Should Do For Your Business This Year (Now)	21 Oct 2024	00:27:43
In this solo episode of 'Design for the Creative Mind' podcast, I share some strategies for conducting a year-end review and planning for the future of your interior design business using my review guide I developed and use in my business every single year. I cover essential steps such as identifying both favorite and draining projects, determining profitable ventures, setting financial goals, and ensuring proper tax allocation. I also discuss the importance of outsourcing non-core tasks and regularly reviewing business expenses. You'll gain insights into time management, organizing daily tasks, and creating repeatable processes to boost productivity. Additionally, I'll guide you through key questions and offer a downloadable 12-page review guide for more detailed planning. Plus, learn about various mentorship and coaching programs to further elevate your business. Join me to discover how proactive planning and continuous improvement can lead to long-term success. Get access to the review guide here: https://www.designedforthecreativemind.com/planning-guide Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact A Podcast Launch Bestie production
	S2 Ep. 153 Attracting And Working With A Luxury Clientele In Your Design Business With Jeffrey Shaw	14 Oct 2024	00:54:15
In this episode of the Design for the Creative Mind podcast we have Jeffrey Shaw. From humble beginnings, Jeffrey Shaw became one of the most preeminent portrait photographers in the United States. His portraits have appeared on The Oprah Winfrey Show and CBS News, in People and O Magazine, and in the halls of Harvard University and The Norman Vincent Peale Center, and countless beautiful homes across the U.S. Today, Jeffrey speaks about how to sell to the rich at association events and conferences such as ImagingUSA, HOW Design, Growth Marketing, and ProfitCon, and for corporations like Verizon and BMW. He is the author of two books, The Self-Employed Life and LINGO, a LinkedIn Learning Instructor, and host of, The Self-Employed Life, which ranks among the top 15% of all podcasts on iTunes. Jeffrey is also the founder of The Self-Employed Business Institute, his TEDx Talk is featured on TED.com, and he is responsible for the creation of National Self-Employed Day, which falls on May 4 th of the U.S. National Calendar and honors the hard work and contribution of independent business owners. The conversation covers key strategies for attracting ideal clients, delivering exceptional customer experiences, and the significance of learning from high-end brands. The episode serves as a guide for designers aiming to succeed in the luxury sector by embracing authenticity and delivering superior value. Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact A Podcast Launch Bestie production
	S2 Ep. 152 From Concept to Completion with Michelle Lynne	30 Sep 2024	00:22:37
In this episode of the Design for the Creative Mind podcast, host Michelle Lynne, owner and president of ML Interiors Group, guides listeners through the comprehensive process of interior design, from research to installation. Michelle introduces her signature '16 Steps of Sanity' and offers valuable insights into effectively managing a design project. She emphasizes the importance of thorough research, client interaction, and efficient project management. The episode also highlights the significance of follow-up and getting client reviews. Additionally, Michelle shares information about her Interior Design Business Bakery program and the Sugar and Spice Society, a community focused on enhancing sales and marketing skills for interior designers. Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact A Podcast Launch Bestie production
	S2 Ep. 151 Get Your Life Back by Mastering Your Time With Time Boss	09 Sep 2024	00:41:51
In this episode we chat with Andrew Hartman, the founder of TimeBoss. Andrew shares his insights into managing time effectively, a skill he developed after experiencing burnout. He explains how the TimeBoss framework helps leaders and their teams achieve their goals without succumbing to stress and anxiety. Andrew recounts his personal story of how overwork led to the temporary loss of his sense of smell and emphasizes the importance of a healthy relationship with time. The discussion also covers practical tips for managing daily tasks and interruptions, aiming to strike a balance between professional and personal life. Reflecting on his journey, Andrew advises the audience to treat time as a valuable currency, urging them to evaluate and align their use of time with their priorities and goals. Michelle also shares information about upcoming workshops and masterclasses aimed at supporting business growth and stability. Andrew Hartman is the Founder of Time Boss, an organization that helps leaders and their teams transform their relationships with time to get their lives back. Andrew founded Time Boss after burning out several times over, even losing his sense of smell for a season. He has taken all he has learned over the years to build a simple but powerful system to help business leaders avoid the same mistakes and chaos. This system is delivered via corporate workshops as well as small groups and 1:1 coaching. Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact A Podcast Launch Bestie production

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