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Explore every episode of the podcast Design Your Life with Vince Frost

Dive into the complete episode list for Design Your Life with Vince Frost. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
Designing brands that endure with Sean Perkins26 Aug 202401:01:40

Some people take a lifetime to find their true north, the thing they want to spend their days working on.

That’s not the case for Sean Perkins. Growing up in South Yorkshire in the 70s, it wasn’t cool to get good grades. Even though he was smart, he flunked almost everything. Everything, but art. From a young age he was exposed to, “the future, all this incredible visual culture”, by way of Japanese mementos his dad would bring back from work trips to Tokyo. And the fashion his mum would wear after disappearing to the fashion shows in Paris to stock her boutique in Huddersfield.

Today, he’s one of the most influential graphic designers of our time. He’s created visual identities for some of the world’s most recognisable brands with his London-based studio North Design. And the brands and clients relationships he builds — they stand the test of time. Some of his identity systems are still being used 20+ years after he and his partners Jeremy Coysten and Stephen Gilmore first created them. Think Tate Modern, Barbican Centre, West Kowloon Cultural District, ACMI. And perhaps most notably, the project that put his name on the map as a young designer, the UK’s most iconic roadside assistance company, the RAC.

Listen in as Vince and Sean discuss, growing up buying albums for the covers, learning from Gert Dumbar, and the highs and lows of running their respective studios. 

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Designing brands that Never Sit Still with Mike Tosetto12 Aug 202401:05:08

Not every path to success is a straight one. Mike Tosetto knows this firsthand. From growing up in Sydney’s Inner West as a skate kid who took photos with a disposable camera of the local street art — or, as her calls it, ‘mad graph’ — to living out back for two years at Ayres Rock Resort, to playing didgeridoo on stage at the Glastonbury music festival. His path has been anything but direct.

After realising his job at a supermarket chain wasn’t going anywhere, he got a job at a publishing house, and started hanging around the graphic design department and tinkering with computers with the IT guys. But it was when he stumbled upon a University of Sydney open day that things really started to unfold in the right direction. He got into a digital media master’s degree, and his path was set.

Today, Mike runs one of the foremost animation studios in Australia. Creating motion branding for businesses like Samsung, Adobe, Adidas, Microsoft, Google, Binge and Bugatti, translating strategic concepts into motion.

Listen in as Vince and Mike discuss being burnt out and not being able to see the woods for the trees, the relentless pursuit of delivering great outcomes, and the future of motion design.  

https://neversitstill.com/ 

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Designing with history and make-believe with Sibella Court08 Apr 202401:01:08

There’s an art to bringing history into modern creativity as more than a reference. 

Sibella Court is adept at it. The creative director, author and interior and product designer has made a career out of creating with her love of history at the forefront. When you learn she grew up with two incredibly creative parents — a builder father skilled in transforming spaces and a mother who specialised in Central Asian textiles — her multifaceted creative career comes as no surprise. 

After studying history at university in Sydney, and getting a start at Australian Vogue, she spent a decade shooting editorial in New York. Since returning to Australia in 2006, she’s written and published six books, hosted a TV series, and designed the interiors for some of Sydney’s best-known restaurants and bars, including Mr Wong's and Palmer & Co. 

Listen in as Vince and Sibella Court discuss her lifelong love of history, working at Australian Vogue in the early 90s and the seismic impact the death of a parent can have. 

https://thesocietyinc.com.au/  

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Designing with flowers with Saskia Havekes24 Aug 202001:08:16

In the second instalment of the exclusive Australian Made series, Vince chats to Saskia Havekes the founder of Sydney florist Grandiflora. At a time of so much uncertainty in the world, the Australian Made series will focus on brilliant people here in Australia, celebrating designing and making local.

Established in 1995 in a small shop in the Eastern Sydney suburb of Potts Point, Grandiflora was the birthplace of a dream career of Saskia. Since its inception over two decades ago Grandiflora has grown immensely, influencing aesthetic for interior styling, hospitality, fashion, editorial and even the modern rituals of giving and displaying flowers. 

Saskia is not just a florist but also an author and a fragrance creator. She has published four fantastic books, a number of them based around the Grandiflora brand and aesthetic. 2013 saw the Paris launch of her first two fragrances and now soon to release her 8th and final one. 

Listen in as Vince and Saskia discuss her childhood growing up in the bush, how her parents were big influences on her creatively and how from an early age nature was the driving force of her inspiration. 

The pair also discuss how the opening of her business and some of the key findings she has learnt along the way as well as what it is really like to be a florist on Valentines day!

Enjoy!

Grandiflora

Design Your Life

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Designing from the ground up with Shelley Simpson17 Aug 202001:07:43

In the first instalment of the exclusive Australian Made series, Vince chats to Shelley Simpson the founder of Mud Australia. At a time of so much uncertainty in the world, the Australian Made series will focus on brilliant people here in Australia, celebrating designing and making local.

Mud Australia was founded in 1994. The porcelain range, designed by Shelley, combines handmade processes with clean lines, an array of mesmerising colour palettes & all without compromising functionality. The end result is a product that neatly intersects a minimalist aesthetic with an artisan finish. Their porcelain happily fits in any interior, providing a timeless alternative to mass produced ceramic design. Listen in as Vince and Shelley discuss the first bowl she ever made, how she launched her business through a government incentive scheme and her rise from selling her creations on the weekend at local markets to establishing Mud as an Australian ceramic icon.  

Every piece of Mud is handmade in their Marrickville Sydney studio using a highly nuanced and hands-on process. Through Shelley’s creative vision and sage business mind, Mud Australia has become an Australian design icon with stores across the world including Sydney, Melbourne, Los Angeles, New York and London.  The brand has organically attracted a high profile fanbase of chefs and celebrity names including Gwyneth Paltrow, Nigella Lawson and Bill Granger.

Enjoy! 

MUD Australia 

Design Your Life

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Designing with limitless inspiration with Marina Willer10 Aug 202001:06:47

Welcome to the 3rd and final episode of the exclusive Design Your Life x Alliance Graphique Internationale series. In this episode Vince chats with Marina Willer, the first female partner at Pentagram London.

Marina is a graphic designer and film-maker with an MA from the Royal College of Art. Marina has led the design of major identity schemes for Tate, Amnesty International, Oxfam and most recently, the Opera Ballet of Flandres.

A talented film-maker, Marina’s first feature film, ‘Red Trees’, premiered at the 2017 Cannes Film Festival and was released worldwide by Netflix. A personal story of her family’s escape from the Nazi occupation of Prague to start a new life in Brazil.

Listen in as Vince and Marina chat about the eeriness of the current digital landscape we find ourselves in, why being present and finding inspiration in everything is so important.

The pair also delve into the value of perseverance, the inspiration for her film ‘Red Trees’ and her love for film-making and the diversity of up and coming designers.

Enjoy! 

Marina Willer - Pentagram 

AGI

Design Your Life

 

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Designing the perfect book with Sonya Dyakova29 Jun 202001:17:27

DYL X AGI

 

In the second instalment of our exclusive Design Your Life series in collaboration with Alliance Graphique Internationale(AGI), Vince chats with old friend Sonya Dyakova, head of award-winning visual communication agency Atelier Dyakova based in London. After studying in San Francisco, Sonya moved to London, working in some of London’s most highly regarded agencies.

Before starting her own studio, Sonya worked with at award winning agencies such as Frost* Design and Kerr|Noble before working with iconic British designer Alan Fletcher at Phaidon Press where she was responsible for the design of books, ranging from contemporary art and design to architecture and photography.

Her approach is firmly rooted in conceptual and typographic experimentation developed through research with attention to tactile details. Sonya was responsible for the re-design of Frieze magazine as well as design & art direction of Frieze Masters publication. In 2011 she received a Grand Prix from the Tokyo Type Directors Club.

Listen in as Vince and Sonya discuss everything from growing up in Siberia, the power of perseverance, utilising fear to create positive outcomes, how to balance family and work and of course how to make the perfect book.

Enjoy

Atelier Dyakova

Design Your Life

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Designing from A - Z with Henrik Kubel22 Jun 202001:50:01

DYL X AGI

I am excited to kick off our exclusive series between Design Your Life and Alliance Graphique Internationale (AGI) with Danish born Typeface Designer Henrik Kubel the president of AGI, UK.

Henrik is a founding partner of A2/SW/HK & A2-TYPE, an independent design and Typography studio established in London in 2000. The studio specialises in Design, Art Direction and Typeface Design and works internationally with a wide range of clients including us.

He has designed fonts for the likes of The New York Times Magazine, Moscow Metro, Aperture Magazine, LinkedIn, Instagram and Google.

In this unconventional interview I run through a number of topics which Henrik holds near and dear from the similarity between athletics and typeface, his unrequited love for his cat to why he no longer drinks alcohol.

We delve into the significance of print media, why language and letters are so fascinating and penultimately why we all must be positive and enjoy every little aspect of life.

Enjoy!

A2-TYPE

A2/SW/HK

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(Re)Designing our sense of place with Andrew Tuck03 Jun 202001:18:00

This is the fifth instalment of the (Re)Design Your Life series which explores how the lives of individuals across the globe are getting on, how their lives have changed, what their coping mechanisms are and insights into what the future holds for us.

In this episode Vince chats with Andrew Tuck, the editor of internationally acclaimed magazine Monocle. Andrew has been the editor of Monocle since launch in 2006. Since then he has been central to the development of all of Monocle’s editorial projects including the radio station, Monocle 24, and their move into book publishing.

Andrew also presents shows across Monocle 24, including his own weekly programme about city living, The Urbanist. He is a regular speaker at conferences on urbanism, quality of life and the media.

Vince and Andrew discuss why the property industry needs to take note of the current changes but might not want to rush to apply them yet as well as the increasing need for companies to take their employees health and wellbeing much more seriously in the future. 

The pair also delve into a multitude of other topics surrounding Monocle magazine such as how it creates the right global balance with its stories, its surpassingly strong Australian contingent, how the magazine is currently responding to the global pandemic and the interesting variety of readers which the publication attracts. 

Enjoy! 

Monocle Magazine

Design Your Life

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Designing harmless guns with Faustin Claverie25 May 202000:40:32

DYL X D&AD Impact series with Black Pencil Winners – Harmless Guns

In the fifth and final instalment of our exclusive series with D&AD, Vince chats with Faustin Claverie the chief creative officer of TBWA Paris and lead on the project, Harmless Guns.

TBWA Paris worked closely alongside French 3D printing manufacture Dagoma to tackle the proliferation of 3D printed weapons. They did this through the search and collection of hundreds of weapon blueprints via online forums.

Over 400 weapon parts were modified by Dagoma’s team, rendering them harmless through slight, undetectable changes to varying weapon parts.

The files were then spread across the deep web and tracked over the course of 8 months. In that time over 13,000 harmless guns were downloaded by users across the world.

Listen in as Vince and Faustin discuss why the project was so successful, some of the hysteria around creating harmless guns and what the future holds for TBWA Paris.

Enjoy!

TBWA Paris

D&AD- Harmless Guns

Design Your Life

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(Re)Designing your future with Mike Walsh05 May 202001:09:56

This is the fourth instalment of the (Re)Design Your Life series which explores how the lives of individuals across the globe are getting on, how their lives have changed, what their coping mechanisms are and insights into what the future holds for us.

In this episode Vince chats with Mike Walsh, author and CEO of Tomorrow, a global consultancy on designing companies for the 21st century. As an international nomad and futurist, Mike advises some of the world’s biggest organisations on digital transformation and disruptive innovation in this new era of machine intelligence.

Mike travels over 300 days a year worldwide: researching trends, collecting case studies and presenting on the future of business and leadership.

His most recent book, The Algorithmic Leader: How to be smart when machines are smarter than you, offers a hopeful and practical guide for reinventing leadership and organisations in the modern world.

Mike and Vince delve into the future of our world particularly the massive changes that will occur post pandemic. One such shift will be the increased implementation of AI which has the potential to create mass unemployment unless properly readied for. Mike outlines a number of ways in which individuals can prepare for the changes which will inevitably occur and how you can walk a completely new career path.

The pair also touch on the resilience of the human race, the polarisation of science and information in today’s world, how interconnected differing cultures actually are and the importance of accepting data.

Enjoy!

The Algorithmic Leader

Design Your Life

 

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Designing the first genderless voice with Emil Asmussen22 Apr 202000:51:22

DYL X D&AD Impact series with Wood Pencil Winners – Meet Q

In the fourth instalment of our exclusive series with D&AD, Vince chats with Emil Asmussen the creator of Meet Q, the world’s first genderless voice for AI.

The project was launched alongside Copenhagen Pride and has since received immense global coverage from the BBC, Fox News, The Guardian, The World Economic Forum and was even selected as a research partner for the UN Women program.

Many of us are unaware that gender bias has long been engrained within society and technology companies are only further cementing this issue through the placement of specific voices for different roles. Meet Q is an example of what the future holds if we break down gender stereotypes; a future of ideas, inclusion, positions and diverse representation in technology.

Listen in as Vince and Emil discuss navigating the intricacies of creating a genderless voice from design, narrative to physical construction and how despite the immense praise there was some backlash from an unlikely source, right wing conspiracy movement QAnon.

The pair also touch on the difference in creative journey when a project is self-initiated and when it is client led.

Enjoy!

Meet Q - The Genderless Voice - D&AD

Emil Asmussen

Design Your Life

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(Re)Designing your work process with Jonathan Ellery14 Apr 202001:02:44

This is the third episode of the (Re)Design Your Life series which will explore how the lives of individuals across the globe are getting on, how their lives have changed, what their coping mechanisms are and insights into what the future holds for us.

In this episode, Vince chats with good friend Jonathan Ellery about how his career as an internationally acclaimed designer, new work process innovator, artist and publisher has prepared him for the events surrounding COVID-19.

Founded some twenty years ago the independent design studio, Browns, has continually received accolades and world-wide recognition to their name with featured clients including FIFA, Channel 4, Design Council and BAFTA. In 2005 the publishing arm, Browns Editions, was formed from a fascination with the materiality of books, manifesting with an on-going series of collectible artist publications. In addition to this Ellery began his own multi-faceted art journey. 

Ellery’s method of thinking is focused on (re)defining a new work process, one that is immersed in freedom as opposed to being driven by a finite selection of known working parts.

This considered approach has aroused attention in the art, design and publishing industries, specifically in Japan, where the distinction between such fixed categories has long been disregarded.

Where will this lead us? How can this approach be used to (re)design a different future?

 

Browns Design London 

Browns Editions 

Jonathan Ellery 

Under One Roof

Design Your Life

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Designing a sense of surplus with Viggo Haremst25 Mar 202401:05:07

For a small country with a small population, the Danes are incredibly well-known on the global stage as highly skilled when it comes to design. In Viggo Haremst’s case, he knew he wanted to be an architect, like his father, very early in life. But he credits his Swedish mother for his commitment to process and detail.

As a Design Director and Partner at the prominent Danish architecture firm Henning Larsen he steered the winning proposal for the Canberra Theatre Centre and is leading the city-shaping Lighthouse at Darling Park in Sydney. The practice believes good design begins with curiosity, and is leading the world when it comes to evidence-based building design with a focus on investigating and prototyping innovation in sustainability.

Viggo is a sought-after keynote speaker who delivers insights into Henning Larsen’s design method and projects, and the future of workspaces. 

Listen in as Vince and Viggo discuss learning about limits from Zaha Hadid, how to create a longer life cycle for a building and why Danes are so good at design. 

https://henninglarsen.com/en 

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(Re)Designing your creative superpowers with Sarah Wilson07 Apr 202001:09:30

This is the second episode of the (Re)Design Your Life series which will explore how the lives of individuals across the globe are getting on, how their lives have changed, what their coping mechanisms are and insights into what the future holds for us.

In this episode, Vince chats with Sarah Wilson the author of I Quit Sugar about how her career as a journalist, best selling author and social activist, prepared her for the COVID-19 experience.

Sarah began her extremely successful career with News Corp where she quickly became the magazines youngest opinion columnist at the age of 24. By 29, she was appointed as Editor of Cosmopolitan magazine, before moving onto to host the first season of MasterChef in 2009. To this day it is the most watched show in Australian history.

Sarah touches on the current worldwide situation saying “for anyone who is out there, working at home and is used to working in an office environment where you are guided by meetings and various things which tell you what to do next, accept and acknowledge that is a real adjustment. It is not a bad adjustment thought. I say, game one. Let’s see what the hell comes out of this”.

Along with her expert advice, Sarah also shares her tips and inner thoughts as how to repurpose your anxiety to unlock and channel creativity, finding your purpose and navigating the uncertain.

 

Sarah Wilson

Design Your Life

 

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Designing sound equality with Kristen Bell & Corinne Feight02 Apr 202001:01:08

DYL X D&AD Impact series with Wood Pencil Winners – See Sound

'We want to get you guys on the biggest global stage we want to get you out there with the likes of your competitors. No one knows who you are and thats a shame and I think thats what we did its been an incredible for us as a whole collective internally but also for Wavio to be finally able to get the recognition they deserve for the incredible work they are doing'

In the third episode of our exclusive series with D&AD, Vince chats with Kristen Bell & Corinne Feight. The pair work for world renowned healthcare advertising agency, Area 23. A business which aims to dismantle the barriers that stand in the way of true innovation.

Their project See Sound has the goal of providing sound equality for the 466 million people world-wide who are currently deaf or hard of hearing. Their smart home hearing system aims to provide users with much needed situational awareness in the home.

When a sound occurs, See Sound uses its database collated from YouTube clips to make a prediction which then alerts the user on their device with a vibration and a message. 

Listen in as Kristen & Corinne explain the dramatic event that lead to the See Sound's inception a long with an open minded business move which partnered them up with then competitor Wavio. 

Enjoy! 

D&AD - See Sound 

See Sound | Wavio 

Design Your Life

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(Re)Designing happiness with Penny Locaso30 Mar 202001:06:10

Certainly the world will be a different place after COVID-19, but there are ways we can design positive outcomes for the future, not just for ourselves but for future generations to come. 

This is the first episode of the (Re)Design Your Life series which will explore how the lives of individuals across the globe are getting on, how their lives have changed, what their coping mechanisms are and insights into what the future holds for us. 

In this episode, Vince chats with Penny Locaso about how her role as a ‘Happiness Hacker’ has prepared her for the COVID-19 experience.

Penny left a successful 16-year corporate career, relocated her family from Perth to Melbourne, left an 18-year relationship and started her own purpose-driven company with the sole intent of positively impacting the lives of others. She’s quite used to drastic life changes.

“Focus on what you can control, not what you can’t”, she says. “You can’t control the situation, but you can always control how you respond to a situation”, she says, “which will impact your mindset. Accept the things you can’t change and ask yourself, ‘how am I going to make sure each day is the best day it can be?’”

A well of sound advice and positive guidance, Penny also shares how she’s adapted her business, BKindred, to virtual working, and how the current need for human connection is actually helping to level the professional playing field.

BKindred 

Design Your Life

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Designing gun violence awareness with Oriel Davis-Lyons17 Mar 202001:11:20

DYL X D&AD Impact series with White Pencil Winners – Don’t Look Away

‘We need to move beyond thinking of gun violence as a gun control problem and more of a behavioural change issue.’ – Oriel Davis-Lyons

In the second episode of our exclusive series with D&AD, Vince chats with Oriel Davis-Lyons, Creative Director of Droga 5 in New York and creator of Don’t Look Away.

The initiative asks the question – if you think of gun violence as an epidemic rather than a second amendment right, are there different ways to tackle it?

While current legislation focuses on gun restriction and regulation for short-term gain, Don’t Look Away looks at influencing real behavioural change, for long-term impact.

In a society that’s experiencing statistic fatigue when it comes to gun violence, the campaign places graphic picture warnings on ammunition packets, similar to those found on tobacco packets, in an attempt to educate and confront gun owners with the risks of owning a gun.

Listen in as Oriel shares how the experience of his six-year-old practising school lockdown drills led him to embark on the long-road to get his solo initiative into the public realm.

 

Don't Look Away

Design Your Life

Oriel Davis-Lyons

 

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Designing hope for animals with Rob Galluzzo02 Mar 202001:17:57

DYL X D&AD Impact series with White Pencil Winners - The Lion's Share Fund

‘The future is not something which is coming towards us, it’s whatever we do next.’ - Rob Galluzzo

In the first episode of our exclusive series with D&AD Vince chats with Rob Galluzzo the Executive Producer of Sydney-based production company FINCH and the co-founder of animal conservation initiative The Lion’s Share.

The charity aims to direct half-a-percent of a participating company’s media buy towards wildlife conservation when they use an animal in their advertising. With US$120 billion spent on advertising, that included animals last year globally, what seems like a small fee can go a long way to making a big difference.

The initiative is co-founded by the United Nations, fully supported by David Attenborough and has been highly awarded, winning a D&AD White Pencil and a Grand Prix at the Cannes Lion.

Listen in as Vince and Rob discuss the process behind getting such an ambitious operation off the ground, how $50,000 stopped 200 elephants a year being poached and what’s next for the growing charity.

 

https://www.thelionssharefund.com/content/thelionssharefund/en/home/

https://designyourlife.com.au/

https://www.frostcollective.com.au/

https://www.finchcompany.com/

https://www.dandad.org/

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Designing big hairy audacious goals with Paul Frasca03 Feb 202000:57:32

In episode 28 of the Design Your Life Podcast Vince chats with Paul Frasca, a passionate hairdresser and determined environmentalist who alongside his partner Ewelina Soroko have created the innovative and hugely successful recycling business, Sustainable Salons Australia.

The program collects up to 95% of the salon’s waste bin and repurposes it in various ways such as using hair for the making of wigs, utilising pet hair to help clean oil spills or turning old salon bottles into fashionable sunglasses.

What started out in the garage of his parent’s house has now grown into a nationally focused venture which to date has collected more than 90,000 ponytails that have then been repurposed for cancer and alopecia sufferer. Additionally, over 125,000 kg of metals have been diverted from landfill and in excess of 100,000 meals have been provided to homeless people through recycling proceeds.

Paul shares how it all began, what’s been achieved and where they’re heading. He also touches on some key business tips in championing a new age of consumer decision making and even throws in a few tips on hair!

Enjoy!

Next episode we will begin our exclusive 6-part collaborative series with some of the D&AD Impact and Future Impact award winners. Each episode will deep dive into a winning projects process, drivers and process behind creating positive change for the world and its inhabitants. 

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Designing for Paul Smith with Alan Aboud20 Jan 202001:09:05

For the first Design Your Life episode of 2020 Vince speaks to Alan Aboud, one of the most well-known creative directors in the fashion industry. Alan worked alongside designer Paul Smith for over 25 years constructing the unique look and feel of the iconic brand, including the world-renowned use of the multi-stripe design.

Alan unravels the story behind his early years as a design student and how he first started working with Paul Smith. Through-out the chat he touches on multiple life experiences which shaped his understanding of design whilst also casting some light onto how his mind set has changed over time.

Vince and Alan also trade their thoughts on why it’s integral for creative minds to remain financially savvy in the industry.

Enjoy!

On the next episode of Design Your Life we will be joined by Sydney based hair guru and sustainability entrepreneur Paul Frasca.

https://sustainablesalons.org/

http://designyourlife.com.au/

 

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Designing a balanced business with Bruce Duckworth17 Dec 201901:09:50

In episode 26 of the Design Your Life podcast Vince chats to highly revered designer Bruce Duckworth the, co-founder / co-chairman of multinational design agency Turner Duckworth.

From humble beginnings Bruce explains how he and his friend Dave Turner built the company, the learnings they made as they grew and took on clients such Amazon and Coca Cola and life after its acquisition by Publicis.

The pair also discuss some of the do’s and don’ts of starting a design company, what it takes to make it into something which can stand the test of time and finding the right balance between being design led but also money focused.

Enjoy!

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Designing sustainable tourism with Dave Budge27 Nov 201901:08:04

In episode 25 of the Design Your Life Podcast Vince speaks to Dave Budge, co-founder and CEO of Jaunt Motors. A car share business which up-cycles iconic 4WDs into electric vehicles allowing people to explore the beautiful and remote corners of Australia without costing the environment.

The compelling discussion unravels Dave’s much needed departure from the corporate world and how he came to establish the Jaunt brand which combines his love for land rovers, with his concern for the environment and his innate ability to ‘hype people up about a product’.

Vince and Dave explore the importance of electric vehicles being design focused, the value of creating relationships with the individuals and community which support you and ultimately what the future holds for Jaunt and the electric car share industry.

Enjoy!

Be sure to listen to our next episode featuring London based branding guru Bruce Duckworth!

https://jauntmotors.com/

http://designyourlife.com.au/

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Designing cities of the future with Usman Haque03 Nov 201901:08:45

In episode 24 of the podcast we speak to Usman Haque, founding partner of Umbrellium – an architecture and design company that builds urban technologies that support citizen empowerment and engagement.

This insightful conversation unpacks how Usman began his career, how he ended up where he is today and his experiences along the way. Vince and Usman touch on the future of our cities, how they should be designed and why ultimately, they need to go beyond being smart and be engaging.

For over 20 years Usman has used the skills he developed through formal architecture training to engineer and design not only physical spaces but the software and systems that bring them to life.

Before creating Umbrellium, he launched Thingful.net, a search engine for the Internet of Things, as well as the IoT data infrastructure and community platform Pachube.com, which was acquired by LogMeIn and subsequently Google.

Usman has received a number of exemplary accolades such as the 2008 Design of the Year Award (interactive) from the Design Museum, UK, 2009 World Technology Award (art), Japan Media Arts Festival Excellence prize and the Asia Digital Art Award Grand Prize.

Enjoy!

Stay tuned for the next episode of Design Your Life featuring Juant Motors co-founder and CEO, Dave Budge. 

https://www.umbrellium.com
http://designyourlife.com.au/
https://www.frostcollective.com.au

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Designing wellbeing at work with Dr. Esther Sternberg11 Mar 202401:01:00

How much do the environments we inhabit impact our health and wellbeing? And does our emotional state impact our physical health?

Dr. Esther Sternberg is internationally recognised for her discoveries in the science of the mind-body interaction in illness and healing, and the role of place in wellbeing. She is a pioneer and major force in collaborative initiatives on mind-body-stress-wellness and environment interrelationships. 

Her inspirational and popular books — there are three, the latest ‘WELL at WORK: Creating Wellbeing in Any Workspace’ has just been released — are backed by science and are changing the way we design public and private places for people.

Dr. Sternberg’s list of achievements is extensive. She’s advised the World Health Organization and the Vatican, and briefed high level U.S. Federal Government officials. She’s also moderated a panel with the Dalai Lama and been recognized by the National Library of Medicine as one of the women who ‘Changed the Face of Medicine’. She has authored over 240 scholarly articles and edited 10 technical books on the topic of brain-immune connections and design and health. 

Her two decades-long research with the U.S. General Services Administration, using wearable devices to track health and wellbeing in the built office environment, is informing healthy design standards for workplaces in the public and private sectors around the world. 

Listen in as Vince and Dr. Sternberg discuss immersive reality nature recharge rooms, being one of only ten girls in a class of 110 at medical school and the best prescription for a healthy building. 

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Ben Evans, London Design Festival co-founder and Director.30 Sep 201900:59:39

Design Your Life podcast E023 with Vince Frost in conversation with London Design Festival co-founder and Director, Ben Evans.

One of the most influential people on the London design scene, Ben Evans co-founded the London Design Festival with Sir John Sorrell in 2003. Now in its seventeenth year, the festival has grown from 45 events and exhibitions to around 400, with over 2,000 international design businesses taking part and audiences from 75 different countries reaching almost 600,000.

A true Londoner, Ben has dedicated his life to the arts. He has been a Governor of the University of the Arts London and since 2017, he has been Chairman of the Mayor’s Cultural Leaders Board, a statutory advisory board to the London Mayor, and he was awarded an honorary degree from the Royal College of Art, where he graduated in 1989.

For Ben, design is an “infinite number of stories to be told”. In this episode, Ben talks about the power of design as storytelling, the crisis of design education and the potential repercussions of a looming Brexit.

Stay tuned for the next episode of Design Your Life featuring Umbrellium co-founder Usman Haque. 

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Andrew Simpson, Industrial Designer & founder of Vert Design, with Vince Frost13 Aug 201900:52:58

Design Your Life podcast E022 with Vince Frost in conversation with industrial designer and founder of Vert Design, Andrew Simpson.

From glassblower to boat maker, eye-wear inventor to car designer and Chopper customiser, Andrew Simpson’s design career gives Jony Ive a run for his money. From the intimately hand-crafted to mass-produced industrial products, the range of Andrew’s output is phenomenal. He works across all aspects of industrial design, strategy and craft, including industrial and medical products, ceramics, furniture, lighting, consumer electrics, wearable tech, eye-wear, shelters and automotive parts, to find meaning and value in design.

Born in Darwin, Andrew grew up in Sydney. A poor student but a natural maker of things, he found his fit as an industrial designer at a young age and after brief spells glassblowing and designing medical products, he founded Vert Design in 2005. Andrew’s experimental approach has led to a great diversity of design within Vert, where the expertise he’s gained through self-initiated projects has informed work with all sorts of leading Australian and global brands.

In this episode, Andrew talks about his love of designers, designing for disability, the things he’d most like to design but hasn’t got around to yet, and his maddening habit as to believe that everything could be designed better.

Stay tuned for the next episode of Design Your Life featuring London Design Festival co-founder and director, Ben Evans.

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Sir John Hegarty with Vince Frost30 Jul 201900:52:25

Design Your Life podcast E021 with Vince Frost in conversation with British advertising legend and all-round creative luminary, Sir John Hegarty.

One of the most successful, awarded and respected men in advertising, John is an international luminary of the creative scene. A household name in London, he’s an uncompromising creative person, accomplished author, rule-breaker and game-changer, who has spent six decades generating ideas that have changed the world.

John co-founded TBWA in 1973, before starting Bartle Bogle Hegarty in 1982 with his friends and colleagues, John Bartle and Nigel Bogle. He was creative director of BBH for 30 years, where he created some of the defining campaigns of the decade, such as Audi’s “Vorsprung durch Technik” and “The Lynx Effect” for Unilever, which turned Lynx into a global bestseller, as well as the infamous ‘launderette’ campaign for Levi’s, which sold over 2 million boxer shorts in one year. In 2007, John was knighted for his services to the advertising and creative industries.

In this episode, John talks about idiots in the industry and how the management running the show will inevitably lead to another creative revolution in advertising. “Creative people make the changes”, he says. “They need to come back and fight for what they believe in.” A champion of storytelling, a master of challenging the status quo and a true ideas man; on the list of inspiring creative people, he’s at the top.

Stay tuned for the next episode featuring Andrew Simpson, Industrial Designer & founder of Vert Design.

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Andrei Dolnikov, Architectural Visualiser and Orthodox Hasidic Rabbi with Vince Frost09 Jul 201900:48:48

Design Your Life podcast E020 with Vince Frost in conversation with Andrei Dolnikov, Russian-Australian Interior Architect, Architectural Visualiser and Orthodox Hasidic Rabbi.

Andrei Dolnikov came to Australia as an 11-year old Russian immigrant with nothing but his family, $2,000 and a Persian rug. After graduating art school in Australia, he made the pilgrimage to Israel where he spent six years living in Jerusalem studying to become an Orthodox-Hasidic Rabbi, rediscovering the spiritual roots that he had been denied while growing up in the Soviet Union.

Now, Andrei is a visionary creative leader who specialises in bespoke, considered and memorable architectural images. He started his own business in his spare room in a small Sydney apartment, jokingly referred to as “Suite 9”, after working as a visualiser in Pittsburgh (USA). He has since guided Binyan – a now international studio with locations all over the world – to its place as a leader in the field.

In this episode, Andrei reveals his story of discovering his spiritual roots, creating a business in a 2-bedroom apartment while studying full time, working as a practicing rabbi and caring for a wife and two kids. He shares how bringing together the “seemingly contradicting” threads of his life are what excites him most, and how he himself strives to break stereotypes by being a living contradiction: “I want to be the Hasidic *and* the hipster.”

Stay tuned for the next Design Your Life episode featuring British advertising legend Sir John Hegarty!

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Anthia Koullouros, Naturopath and Founder & CEO of Ovvio Organics, with Vince Frost.27 Jun 201900:48:19

Design Your Life podcast E019 with Vince Frost in conversation with Anthia Koullouros, Naturopath, Herbalist, Author, Educator and Founder & CEO of Ovvio Organics.

Anthia began her pathway to Naturopathy as a 12-year-old child when she discovered the book How To Get Well, written by Paavo Airola in 1971. Growing up in a strictly clean-eating Greek household, she spent her youth mixing herbs and potions to cure all sorts of common ailments for her family and friends.

After studying architecture for 9 months at university, Anthia made the switch to Naturopathy after meeting an influential family friend who practiced the therapy, and at the age of 22, she launched her own practice. Today, Anthia Koullouros is the founder & CEO of Ovvio Organics, a naturopath, herbalist, author and educator, determined to make good health simple. Using hand-blended, certified organic teas and tisanes, liquid herbal tonics and elixirs and refreshingly honest nutrition advice, Anthia has helped clients become well and happy for over 24 years.

In this episode, Anthia explains how she feels like she was “born into the job” of natural therapy. She recounts her personal journey of learning how to “not let fear run the race” and to trust yourself when running a business. Anthia reveals her secrets for living well, where she discovered that: you have to work on yourself as much as your business, that you need to become comfortable with the uncomfortable parts of life, and advocates a slow-living approach where we are not controlled by our reactive impulses to fear.

Stay tuned for episode 020 featuring Founder & CEO of Binyan Studios, Andrei Dolnikov.

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Gemma O’Brien, Artist & Designer, with Vince Frost28 May 201900:44:44
Design Your Life podcast E018 with Vince Frost in conversation with Australian artist, designer, muralist, calligrapher and illustrator Gemma O’Brien.

Over the past 10 years, Gemma has taken her passion for typography and built a flourishing career around drawing letters. Her bold type, expressive calligraphy and detailed illustration can be seen in advertising campaigns, editorial publications and large-scale murals in galleries and interiors around the world. A number of her projects have received the Award of Typographic Excellence from the New York Type Directors Club. In 2015 she was recognised as an ADC Young Gun and in 2016, named one of PRINT Magazine’s New Visual Artists: 15 under 30. She has collaborated with numerous global brands and publications including Apple, Tiffany&Co, Google, Adidas, Adobe, and The New York Times. Beyond her commercial work, Gemma O'Brien is a regular speaker at international conferences and also hosts hand-lettering workshops at design schools, agencies and events.

In this episode, Gemma recounts her decision to quit studying Law and instead study Design, to today where she is a globally sought-after muralist and creative. She explains the value of listening to your gut and seeing the opportunity in being flexible, where she hasn’t so much designed her life as much as it has designed her.

Stay tuned for episode 019 featuring Founder and CEO of Binyan Studio, Andrei Dolnikov.

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Frankie Ratford, founder of The Design Kids, with Vince Frost20 May 201900:56:49
Design Your Life podcast E017 with Vince Frost in conversation with Frankie Ratford, founder of The Design Kids.

Frankie always wanted to be a designer in Australia. Following a family holiday to Oz as a child, she made it her goal to study and work here and at 18 made the move from her homeland England to study design in Melbourne. After seeing Vince Frost speak at a design event Frankie became “obsessed” and was determined to land a role with Frost*collective. A few years in, she came to the realisation that full-time studio work was not her dream and decided to travel and reflect on what her creative purpose could be.

Almost 10 years later Frankie has become one of the world's leading experts on the Graphic Design industry. Having founded The Design Kids; a global online/office resource bridging the gap between studying and working in design across 33 countries, Frankie has spent over six years on the road building a global design community of 140,000+ people from the ground up. Her new coaching arm takes advantage of all the knowledge she gained, looking at each of the nine business elements from a client perspective and industry perspective. She works with studios as an outside perspective to help get the right clients, position the studio where it needs to head, improve their digital presence and most importantly, their bottom line.

In this episode, Frankie relives the moment when she walked away from her successful studio career to make discoveries about what she really wanted and was capable of. Here, Frankie shares her journey from the terrifying but deliberate choice to take the road less travelled and not follow the prescribed career trajectory she’d been told to follow, and how it made her realise the problems in the current state of design education.

Stay tuned for Episode 018 featuring Artist and Designer, Gemma O’Brien.

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Dare Jennings & Carby Tuckwell, founders of Deus ex Machina, with Vince Frost14 Apr 201900:50:24
Design Your Life podcast Episode 016 with Vince Frost in conversation with Aussie-made-global icons Dare Jennings and Carby Tuckwell, founders of cult brand Deus ex Machina.

Dare, founder of quintessential Aussie surf brand Mambo, and Carby, former creative director of Moon Design, launched Deus ex Machina into Australia’s cultural consciousness in 2006, with some neatly customised motorcycles and a quaint notion that ‘doing something’ is more fun than just ‘owning something’. Deus ex Machina (Day-us ex Mack-in-er; meaning ‘God from the machine’ in Latin) is a step bigger than a brand: it’s a culture. The pair’s openness and enthusiasm strike a chord with people, wherever they are, to celebrate a culture of creativity.

In this episode, Dare and Carby relive the moment when they walked away from their highly successful careers, to launch something completely untested and daring. Here, the pair share their journey from what was just an idea to a now thriving global brand, and the secret to living their philosophy of success where: “there’s no ‘right way’ to do individualism, it’s all the same juice.”

Stay tuned for Episode 017 featuring Illustrator and Founder of The Design Kids, Frankie Ratford.

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Steven Cornwell, CMO Howard Hughes Corporation, with Vince Frost21 Mar 201900:46:59

Design Your Life podcast Episode 015 with Vince Frost in conversation with an expat Aussie in New York and placemaking guru, Steven Cornwell.

Steven is placemaking champion for one reason: to give people a better life. He’s a former Melbourne boy turned New York expat who underwent the major life transition of leaving his eponymous creative agency in Melbourne to uproot his young family and live in New York City and take on the role of Chief Marketing Officer for The Howard Hughes Corporation.

In this episode, Steven reflects on the major differences in Australian and American creative culture, finding a partner who understands the demands of the deeply human industry you’re in, and why he’s working to impact the future of developments to be more about giving people an ecosystem to “live a better life, not just urban sprawl.”


Stay tuned for Episode 016 featuring Dare Jennings & Carby Tuckwell, founders of Deus ex Machina.

 

 

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Chris Dixon, Design Director Vanity Fair NY, with Vince Frost25 Feb 201900:38:28
Design Your Life podcast Episode 014 with Vince Frost in conversation with one of editorial publishing’s most influential design figures, Chris Dixon.

Chris is an editorial magazine designer who has worked across some of the world’s most influential publications including AdBusters, New York Magazine, and now as the Design Director for Condé Nast’s flagship title, Vanity Fair. He is one of the most interesting designers of contemporary publishing and has been a true leader in this period of designing for the legacy of print verses designing for future of digital.

In this episode, Chris recounts his earlier career in editorial design, his film-directing-like approach, and his predictions for the role of the designer in the future of publishing during the most disruptive period of change for the industry.

Stay tuned for Episode 015 featuring Aussie ex-pat and Chief Marketing Officer for global firm Howard Hughes, Steven Cornwell.

Chris Dixon
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Designing with satire with Paul Davis26 Feb 202401:20:46

When we think of life on earth in the context of the universe, being human can seem absurd. That’s what British artist and illustrator Paul Davis thinks. When he was 17, growing up in Somerset in England, his father died suddenly. But he’d already taught him everything he needed to know about space, time and human existence. 

Davis’ sometimes controversial work has been widely published and exhibited. He’s regularly commissioned by international broadsheets and magazines, has created animated idents for BBC Radio 4, and his handwriting has been used in animated adverts for American Express. 

The artist’s craft is born from a deep curiosity about the idiocy and beauty of being alive. And a compulsion to make art as a form of therapy. He doesn’t just want to make art. He has to. And he’s not shy about being satirical. Despite a long battle with alcoholism (he’s been sober for over six years), his work has made him a London icon. 

Listen in as Vince and Paul discuss his experience of alcoholism and thoughts on AA, drawing Trump giving himself a blow job, and how to know when you’ve pushed it too far. 

https://www.instagram.com/paulcopyrightdavis/ 

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Matt Willey, Art Director New York Times Magazine, with Vince Frost23 Jan 201900:48:59
Design Your Life podcast Episode 013 with Vince Frost in conversation with graphic design icon, Matt Willey.

In 2014 Matt was named 'Designer of the Year' by Creative Review, and was elected as a member of the Alliance Graphique Internationale (AGI) in 2015. After many roles working as a graphic designer across a number of international magazines, at times alongside Vince Frost, he has gone from founding his own graphic agency, Studio 8 in London, to now where he has spent the last five years in New York as the current Art Director for the New York Times.

In this episode, Matt shares how he essentially “fell-in” to his career as a designer, his wellness tactic of “feeling uncomfortable” to get out of his introverted shell, and the major turning point of his life after being clinically diagnosed as deaf at a young age, and how not being able to hear enough actually helped him hear more.


Stay tuned for Episode 014 featuring Design Director for Condé Nast’s flagship title, Vanity Fair, Chris Dixon.

Matt Willey
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Jackie Alexander, Founder Humming Puppy, with Vince Frost31 Dec 201800:35:49
Design Your Life podcast Episode 012 with Vince Frost in conversation with local Aussie Yoga Guru, Entrepreneur, and Humming Puppy Founder, Jackie Alexander.

Jackie is the co-founder of revolutionary new yoga house Humming Puppy, which focuses on sound healing by introducing frequency and vibration to the rooms to align energies. Jackie made the massive decision to change her life as a dental practice manager to a global entrepreneur and Yogi. Today, her four-year-old practice Humming Puppy has three locations across Melbourne, Sydney and New York, and is carefully designed to deliver the most positive experience possible.

In this episode, Jackie reveals how she has designed a successful and spiritually fulfilling life by finding the courage to listen to her inner ‘ah-ha’ moments and act on them – especially when the risk is so high.

Stay tuned for Episode 013 featuring New York Times Magazine Art Director, Matt Willey.

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The Douglas Brothers, Directors Andrew and Stuart Douglas, with Vince Frost20 Dec 201800:59:39
Design Your Life podcast Episode 011 with Vince Frost in conversation with photographic icons, the Douglas Brothers.

British photographer/director siblings Andrew and Stuart Douglas are renowned creatives, known primarily for their rebellious approach to photography and film direction. Having grown up in Southend Essex and later, London, the pair’s legacy began in the midst of the London punk movement, where they used their “incorrect” style to snap some of the world’s most iconic figures during their youth, including Richard Gere, Morrissey, Timothy Roth and Tilda Swinton. Since then, their work has evolved and continued to disrupt the creative and commercial worlds alike, with their left-of-centre work for Adidas, Coco Cola and Hollywood feature-length films.

In this episode, Andrew and Stuart share their personal and professional stories – which are often one in the same. They recount their origins, moving from stills to videos, how working with your brother can simultaneously result in your best work and decade-long feuds, and ultimately how they “find wellness while keeping the hamster-wheel going.”

Stay tuned for Episode 012 featuring local Aussie Yoga Guru, Entrepreneur, and Humming Puppy Founder, Jackie Alexander.

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Russel Howcroft, Chief Creative Officer at PWC, with Vince Frost25 Oct 201800:45:11

Design Your Life podcast Episode 010 with Vince Frost in conversation with Australian advertising guru, Russel Howcroft.

Russel is an internationally acclaimed advertising professional and media personality best known as a panellist on the ABC satirical television show The Gruen Transfer. Getting his start at the tail-end of the ‘Mad Men’ era, Russel’s acumen has seen him in enviable positions with prestigious firms around the world such as London’s renowned Lowe Howard Spink and Australia’s George Patterson Y&R. Recently, Russel has taken a side-step from advertising into a new role as Chief Creative Officer with global accounting consultancy PwC.

In this episode, Russel’s shares why he turned down major career opportunities, what the massive cultural shifts in advertising throughout the last 30 years have meant for his career, and his now mission to educate Australia on “the power of commercial creativity”.

Up next on the Design Your Life podcast we have photographic icons the Douglas Brothers. 

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James Victore, Feck Purfection, with Vince Frost26 Sep 201800:31:28
Design Your Life podcast Episode 009 with American creative James Victore.

James Victore is an American art director, designer, and author. He is first-and-foremost an artist who “teaches creativity and personal growth,” says the man himself. Victore's work has been exhibited in the wildly prestigious Museum of Modern Art (MoMA) as well as the Louvre in Paris. He has won numerous awards and accolades for his racy unique social and political commentary posters as well as television directorials (including an Emmy), and has even published a tell-all monograph titled, Who Died and Made You Boss? Featuring not just his highly sought-after work, but the ideas and thinking that drive it.

In this episode you’ll discover James’s seismic life shift, transitioning from his career as a designer to a creative and personal growth teacher. Here, James dissects the finer points of his life as an artistic educator, and his – at times – tumultuous journey to rediscovering his passion and creative purpose without “shoving his ‘weird’ in a draw”.

Stay tuned for Episode 010 featuring ABC’s The Gruen Transfer panelist Russel Howcroft.

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Drew Bilbe & Troy Douglas, Founders of Nexba, with Vince Frost30 Aug 201800:37:35
Drew Bilbe and Troy Douglas founded Nexba, the award-winning naturally sugar free Australian soft drinks business, in 2010. They were in their early 20s and had no experience in beverage business. Theirs is a truly disruptive brand driven by passion and purpose. They’re now stocked in Coles nationally and are now launching global distribution to the USA and UK. They believe their products can have a big impact on saving lives from obesity and diabetes.

In this episode you’ll discover their turning point, six years into businesses, when they “cracked” their naturally sugar free recipe, raised some much-needed capital and updated their brand. This is the story of an innovative Australian brand founded on a partnership of complimentary interests and contrasting skills.

Stay tuned for Episode 009 featuring artist and designer James Victore.

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David Nobay, Creative Director, with Vince Frost09 Aug 201800:48:51

Adman David Nobay is a true visionary. An award winning Creative Director, Nobay has worked for leading agencies Saatchi & Saatchi and Droga5, and now as Executive Creative Chairman for Publicis Group’s Marcel.

In this episode, Nobay divulges his secret to the development of a high performing creative team; discussing with Vince the importance of being “hard on the work and soft on the people.”

A fascinating insight into the adventurous life and learning’s of one adman’s career - from New York to London and Australia - over three decades. Venture behind the scenes of work and creative collaboration with some of the world’s most powerful brands, and discover the mindset required to enjoy longevity at the top.

Don't forget to tune in to the next episode of Design Your Life featuring Drew Bilbe & Troy Douglas, founders of Nexba, an award-winning naturally sugar free Australian soft drink.

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Dr. Jodie Lowinger, Psychologist/Founder of Mind Strength, with Vince Frost24 Jul 201800:28:52
Dr Jodie Lowinger is a clinical and corporate psychologist, business coach and speaker on topics of mental strength and anxiety. She helps everyone from CEOs to adolescents and children reduce anxiety while building resilience. For large organisations, this means developing mental strength, agility and resilience to enable peak performance in leaders and teams.

In this episode you’ll discover how a personal tragedy helped steer her path to working one on one with people, the unique way creative people face anxiety, and why she thinks a major issue we all have to deal with is, “we’re wired to be anxious, and longing to survive”.

Stay tuned for Episode 007 featuring the unparalleled adman with a career spanning over 30 years, David Nobay.

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Ronni Kahn, Founder of Ozharvest, with Vince Frost12 Jul 201800:28:14

Design Your Life podcast Episode 005 with Ronni Kahn

Ronni Kahn is a truly inspiring and resilient woman. Her fight against our global food waste “epidemic” is relentless. She founded the ground breaking food rescue charity OzHarvest in 2004, opened Australia’s first ‘rescued food’ supermarket in 2017, and became the focus of a feature-length documentary film titled Food Fighter earlier this year. Through her work Kahn has helped nourish millions of vulnerable people, changed food donation laws, and has been an official partner of the United Nations Environment since 2013.

In this episode you’ll discover what inspired her, at the age of 52, to take on the world’s mammoth food waste problem, where her sense of purpose comes from and how her experiences of growing up in South Africa followed by Israel in the 80s have helped shape her into the person she is today.

Stay tuned for Episode 006 featuring clinical and corporate psychologist Dr Jodie Lowinger.

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Paula Scher, Designer/Partner Pentagram NY, with Vince Frost22 Jun 201800:27:04
Paula Scher is an iconic graphic designer, has been a partner in the New York Pentagram office since 1991, and is an inspiration to generations of designers around the world. Vince Frost is one of them. Her 40-years of experience have seen her work for Microsoft and Citibank and she’s featured in the Netflix series Abstract:The Art of Design by Scott Dadich.

In this episode you’ll discover why she had to fight for a career as a designer, and how she made it work in New York City without a penny to her name. You’ll also learn why she thinks it’s not possible to ‘Design Your Life’, and how she reinvents herself every five years as part of her process around design.

Stay tuned for Episode 005 featuring the inimitable force driving a global food-waste revolution, Ronni Kahn.

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Designing brand reputation with John Rushworth12 Feb 202400:54:44

The craft of graphic design has changed dramatically since the 80s. Computers. The popularisation of branding. Over the past four plus decades John Rushworth, the design behemoth Pentagram’s longest serving partner, has seen it all. Despite these seismic shifts, he believes the thinking and innate human ability it takes to do truly impactful work hasn’t changed. 

Rushworth has had a huge impact on the world of design. He’s delivered graphic solutions to clients across almost every industry from Polaroid to Great Western Railway with his in-dept approach to design. Working closely with his clients, he works to draw out what it is that truly makes them who they are. Then turns them into strategically focused and visually compelling brands. He’s also had a huge impact on Vince Frost – he was his boss at Pentagram and the person who has influenced his career and design philosophy more than any other creative. 

Growing up in working class Yorkshire, he’d never heard the word design. It was a student teacher at his, “if I’m honest, pretty bad school,” who’d studied the craft that set a task to design an album cover that his eyes were opened. At age 14, he was good. At his Preston College of Art graduation show he was picked up by Conran Design Group. A year later he moved to Pentagram, just in time for their 10th birthday party. In 1987 he became the studio’s first associate and two years later was the first employee to be invited to become a partner. 

The creative has been member of the Alliance Graphique Internationale (AGI) since 1994 and a Director of the Outset Contemporary Art Fund since 2012. His work has been exhibited worldwide and has received many international awards including a gold medal at the Lahti Poster Biennale and multiple D&AD silver pencils.  

Listen in as Vince and John discuss the business of design, the impact of computers and AI on the design process, and what Vince learned working under him at Pentagram in the 90s.   

https://www.pentagram.com/ 

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Scott Dadich & Patrick Godfrey, Founders of Godfrey Dadich Studio, with Vince Frost (pt.2)15 Jun 201800:26:10

When Scott Dadich and Patrick Godfrey founded leading San Francisco-based design studio Godfrey Dadich in 2016, they knew they were leaving extraordinary careers behind them. As the Editor in Chief of WIRED magazine Dadich worked with Barak Obama on his 2016 guest editorship of the title, and Godfrey was running an incredibly successful agency with over 70 staff.

In this episode, Vince chats to the pair about why they formed their ‘shop’, having the courage to take a leap of faith, what it takes to write a successful Netflix series, and why “whoever creates the best user experience wins”.

Stay tuned for Episode 004 when Vince will speak with iconic graphic designer and Pentagram partner Paula Scher.

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Scott Dadich & Patrick Godfrey, Founders of Godfrey Dadich Studio, with Vince Frost (pt.1)15 Jun 201800:22:21

When Scott Dadich and Patrick Godfrey founded leading San Francisco-based design studio Godfrey Dadich in 2016, they knew they were leaving extraordinary careers behind them. As the Editor in Chief of WIRED magazine Dadich worked with Barak Obama on his 2016 guest editorship of the title, and Godfrey was running an incredibly successful agency with over 70 staff.

In this episode, Vince chats to the pair about why they formed their ‘shop’, having the courage to take a leap of faith, what it takes to write a successful Netflix series, and why “whoever creates the best user experience wins”.

Stay tuned for Part. II... 

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Russel Koskela & Sasha Titchkosky, Founders of Koskela, with Vince Frost30 May 201800:29:18

Join Vince Frost as he discusses how design principles can be applied to everyday life with a group of brilliant and diverse creative guests as part of his Design Your Life podcast series.

He chats with designers, journalists, CEOs and founders about the key turning points in their lives and the role design has played in shaping the success of their brands and careers.

Vince Frost is the CEO and Executive Creative Director of Frost*collective, a strategic creative group dedicated to designing a better world through human-centered design. Its goal is to design experiences that enrich lives by combining specialist skills to tackle complex challenges and drive superior results.

In 2014 Frost published a book on the same topic titled Design Your Life, distributed globally by Penguin.

Stay tuned for the next episode of Design Your Life featuring Scott Dadich & Patrick Godfrey, the founders of Godfrey Dadich Studio.

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