Explore every episode of the podcast Design Biz Survival Guide

Dive into the complete episode list for Design Biz Survival Guide. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

	Title	Pub. Date	Duration
	193: Re-Brand to Expand with Laura Williams	08 sept. 2025	00:44:12
Today we welcome Laura Williams, Founder and Principal Designer of Living Oak, a boutique design firm based in Austin, TX. In this episode, Laura shares the story behind her recent rebrand from ATX Interior Design to Living Oak and how this strategic shift allowed her business to grow beyond the local market. We discuss the power of community and networking in building a thriving design business, and Laura pulls back the curtain on the realities of running a hybrid business model that includes design services, retail, and e-commerce. From her marketing roots to her multi-faceted business model, Laura gives us a candid look at the wins, challenges, and lessons learned along the way. SHOW HIGHLIGHTS How Laura’s marketing background set the stage for a successful design business The decision to rebrand from ATX Interior Design to Living Oak and how it impacted growth Why community, networking, and industry events like Design Camp are crucial to learning the business side of design Navigating imposter syndrome and building confidence without a formal design education Behind the scenes of launching and operating a brick-and-mortar retail shop How Laura balances her retail space with e-commerce and what it takes to make both profitable Lessons in hiring, team-building, and planning for sustainable growth The importance of staying present as a parent while running a fast-paced business NOTABLE QUOTES “Anybody can be good at my job. I just work really hard.” “I wish I dreamed a little bigger in the beginning versus once I was already a quarter mile down the road.” “Hiring the right people is the secret sauce… I could not do anything that I'm doing right now without them.” “There is so much overhead. And that's a little bit scary… But I have faith in the momentum we've created.” SUPPORTING RESOURCES https://www.instagram.com/livingoakinteriordesign https://www.livingoak.com/ SPONSOR LINKS Design Manager – Project management and accounting software for interior designers. Daniel House Club – Membership-based sourcing and procurement platform for designers. Hooker Furnishings – Furnishings, lighting, and decor for residential and hospitality design.
	192: Jude Charles – Special Industry Spotlight Episode	01 sept. 2025	00:55:41
This special Industry Spotlight episode of Design Biz Survival Guide features filmmaker and brand storyteller Jude Charles. Jude returns to the podcast for a deep dive into the strategy behind his signature process called Dramatic Demonstration, a method of crafting impactful video docu-series that highlight the heart and humanity behind creative businesses. Jude shares how personal storytelling can build trust, attract ideal clients, and establish a lasting legacy in the design industry. Through examples from collaborations with Rick Campos, Jen Davidson, Brad Leavitt, and others, Jude illustrates how showcasing lived experiences, emotion, and lessons learned can elevate your brand in powerful and unexpected ways. SHOW HIGHLIGHTS Jude breaks down his three-part storytelling process: Road Mapping, Dramatic Demonstration, and Dramatic Leverage. How a personal cycling story became the emotional anchor of Rick Campos’ docu-series. The transformational impact of telling human-first stories that attract ideal clients—and gently repel the wrong ones. Jen Davidson’s evolution from flight attendant to interior designer and how her unique background became her brand’s strength. Why Brad Leavitt’s six-month docu-series project reveals the leader behind the builder—and the power of team culture. Insights into how designers can prepare to work with Jude, what to expect in the 90-day process, and how to make the most of your investment. Examples of how clients are creatively leveraging their docu-series across marketing channels. Why capturing a “timeless feeling” on film is more valuable than date-stamped content. NOTABLE QUOTES “Your story becomes proof of what’s possible for someone else.” “People forget what you said, but they never forget how you made them feel.” “You are living your legacy now—docu-series help you document it.” “It’s not just about attracting the right clients. It’s also about repelling the wrong ones.” SUPPORTING RESOURCES Jude Charles Website Jude Charles on Instagram Storytelling for Interior Designers – Free Resource Rick Campos Docu-Series Jen Davidson 1st Docu-Series – YouTube Channel BTS of Jen Davidson’s 2nd Docu-Series – Instagram Reel Brad Leavitt’s Docu-Series Trailer – Instagram Reel BTS of Brad’s Docu-Series – Instagram Reel
	191: The Story of Home with Jen Davidson	25 août 2025	00:43:35
Today we welcome Jen Davidson — Owner & Principal Designer of Interiors by Jen Davidson, a full-service interior design studio based in Chicago, Illinois. In this episode, we discuss the evolution of Jen’s creative career and how her former career as a flight attendant has uniquely shaped the way she leads her team, connects with her clients, and manages her design projects. Jen shares how she leverages structure, adaptability, and emotional intelligence to run a streamlined and meaningful business. We also dive into her storytelling-driven design process and how turning vulnerability into a strength has helped her design homes that are not just beautiful but deeply personal. SHOW HIGHLIGHTS Jen’s unconventional journey from flight attendant to interior designer, and how she conquered her fear of flying to change careers. The transferable skills from aviation to design — leadership, structure, and client care. Building a team using a hybrid model and how it supports efficiency and collaboration. The importance of hospitality in design and how Jen creates a client experience rooted in empathy and proactivity. How her work with storytelling strategist Jude Charles reshaped her design process and inspired deeper client connections. The “road mapping” method she uses to uncover her clients’ stories and design with long-term legacy in mind. Why vulnerability and trust are essential elements of her client relationships. Jen’s personal definition of success: forward motion, and how it guides her through life and business. NOTABLE QUOTES “We’re not just designing — we’re helping write their story, their legacy.” “You don’t have to wait until it’s perfect. Just start.” “Even when I was scared, forward motion was the thing that kept me going.” “Clients are looking to us to give them that peace of mind — we’re their calm in the turbulence.” SUPPORTING RESOURCES Interiors by Jen Davidson Website Interiors by Jen Davidson on Instagram Jude Charles – Storytelling Strategist SPONSOR LINKS Design Manager Hooker Furnishings Daniel House Club
	190: Luann Nigara \| Unpacking the Spirit of Entrepreneurship	11 août 2025	01:19:04
Today we welcome my dear friend and mentor Luann Nigara to the podcast. Luann is the host of A Well-Designed Business podcast, a celebrated author, speaker, and trusted business coach. She is one of the most influential voices in the interior design industry. In this episode, Luann opens up about her entrepreneurial journey—from growing a window treatment franchise with her husband, Vin, to creating a game-changing podcast and launching Luann University. We talk about the wins, the failures, and the lessons that shaped her as a leader, the importance of perseverance and innovation, and the pivotal moments that inspired her to keep building. Luann also shares an exciting new venture, The Boardroom for Creatives, which will connect vetted experts with design professionals ready to invest in their business growth. SHOW HIGHLIGHTS How Luann’s entrepreneurial spirit was shaped by her family and early work experiences The origin story of WindowWorks and how she and Vin scaled it into a thriving business Lessons learned from almost losing the business during a recession—and how those lessons shaped future decisions The vision and motivation behind launching A Well-Designed Business podcast The power of niching down to make a bigger impact in a specific industry Personal stories of resilience, including navigating business challenges, financial crises, and client pressures The creation and evolution of Luann University and its five-pillar business education model A sneak peek at her newest project, The Boardroom for Creatives, designed to connect vetted industry experts with design pros NOTABLE QUOTES “If you’re afraid of making a mistake, stay home in bed—because the rest of us are out here risking it and making things happen.” “You have to understand as an entrepreneur that it’s an everyday commitment… decide to be excellent.” “You’ve got to be willing to look all the way back at a failure and have the courage to make the change next time.” “Don’t be afraid to niche down—going deep is how you make a real impact.” SUPPORTING RESOURCES Luann Nigara Website: https://luannnigara.com Luann Nigara Instagram: https://www.instagram.com/luannnigara/ Luann University: https://luannuniversity.com SPONSOR LINKS Design Manager: https://www.designmanager.com Daniel House Club: https://danielhouse.club/pages/dbsg Hooker Furnishings: https://www.hookerfurnishings.com Register for Design Biz Retreat: https://designbizsurvivalguide.com/retreats-for-interior-designers/
	189: The Design Besties \| Creative Minds Connecting with Purpose	28 juil. 2025	00:48:38
Today we welcome Whitney Atkinson, Rhobin DeLaCruz, Nikki Watson, and Lori Johnson – also known as The Design Besties. In this episode, we discuss the power of community over competition and the impact that collaboration has on their design businesses, personal lives, and the wider design community. The group shares how they met, their diverse creative backgrounds, and how their supportive circle has become an unexpected game-changer in both business and life. Plus, we explore their shared passion for giving back through a philanthropic project that is transforming teachers' lounges across the country. SHOW HIGHLIGHTS The unexpected way The Design Besties met and how their connection blossomed into a supportive sisterhood. How diversity of background and discipline enhances their collaboration and sparks creativity. Why true collaboration often means aligning with creatives outside your direct discipline. The impact of their first pro bono teachers' lounge transformation – and how it’s evolved into a national nonprofit initiative. How giving back to the community enriches their own lives and businesses. Advice on forming your own creative support circle – including what to look for and what to avoid. Their personal definitions of success and survival in the business of design. NOTABLE QUOTES “These are the people that I didn’t know I needed. It’s been the most amazing experience so far.” “I think a lot of us are doers, and we’re all just cut from the same cloth.” “Part of that admission is knowing that finding the other people that do, and building relationships, is how we grow.” “Surrounding myself with the right people, that’s what these three bring for me. It’s life-changing.” SUPPORTING RESOURCES The Design Besties Website The Design Besties on Instagram WUGS Weighted Rugs by Whitney Atkinson Rhobin DeLaCruz Designs The Design Quad by Nikki Watson Lori Johnson Fine Art SPONSOR LINKS Design Manager — Project management and accounting software for interior designers. Daniel House Club — Trade purchasing power and concierge services for designers. Hooker Furnishings — Furniture, lighting, and décor for residential and commercial spaces. REGISTER FOR DESIGN BIZ RETREAT Don’t miss the 6th Annual Design Biz Retreat, October 6–7 in Newport Beach, CA. Reserve your spot now!
	188: Michele Williams \| Profit is a Choice	14 juil. 2025	00:56:20
Today we welcome Michele Williams, CEO and founder of Scarlet Thread Consulting. Michele specializes in helping design professionals lead and scale their businesses with confidence and clarity. In this episode, Michele shares the pivotal moment that turned her hard-earned lessons and financial expertise into a consulting model that has empowered countless interior designers to build more profitable businesses. We also explore how the book Profit First influenced her approach to financial strategy, and how she helps creatives overcome money overwhelm by aligning operations with vision and values. SHOW HIGHLIGHTS Michele’s journey from software development to interior design and financial coaching How a major health event pivoted her career toward consulting Why she believes understanding finances builds confidence in business owners The concept of "Profit First" and its real-life application for design firms The power of multiple bank accounts and how they support financial clarity Common financial pitfalls designers face and how to avoid them Why financial planning is essential for long-term growth and stability The role of confidence and boundaries in pricing and profitability NOTABLE QUOTES “Profit is not something that shows up — it’s something we plan for.” “When you really know your numbers, you can make decisions with confidence.” “This is the internal work. You should be able to give yourself an accounting of your own money.” “Every choice, every decision leads us toward or away from profitability.” SUPPORTING RESOURCES Scarlet Thread Consulting Metrique Solutions Scarlet Thread ATL on Instagram Metrique Solutions on Instagram Profit is a Choice Podcast SPONSOR LINKS Design Manager Daniel House Club Hooker Furnishings Register for Design Biz Retreat
	187: Melissa Sanabria \| Creating Structure out of Ambiguity	30 juin 2025	00:39:39
Today we welcome Melissa Sanabria, principal and founder of Sanabria & Co based in Washington, DC. In this episode, Melissa shares her journey from a successful career in finance to launching her own interior design firm—and the real transferable skill that helped her thrive in a creative business. She walks us through the intentional strategies she implemented during the transition, including a three-year planning period, data-driven decision-making, and a commitment to investing in her business early on. Melissa also unpacks her top three foundational strategies and opens up about how community and peer support are key to her survival in the business of design. SHOW HIGHLIGHTS Melissa’s transition from a 15-year finance career to founding her design studio The three-year strategic plan she followed before launching her business How her analytical mindset, not her financial degree, fueled her business success Her top three strategies for launching a sustainable and scalable design firm Why thinking big and investing early helped her avoid growing pains The critical role of data tracking in achieving profitability and refining systems Her flat-fee pricing model and how she uses time tracking for continuous improvement Why trusted peers and a supportive design community are essential to survival NOTABLE QUOTES “I was very used to creating structure out of ambiguity… that to me was very clear and easy to do—sounds like a design process to me.” “If you're starting a restaurant, you're not like, ‘I'm just going to be the cook and the server and the hostess.’ You have to invest. You're going to take a risk.” “I just look at the value I bring and what I want to make—and that's how much I charge.” “Being successful means that I have options… that I can dial it up or dial it down, and the sky’s the limit.” SUPPORTING RESOURCES Sanabria & Co Website Sanabria & Co on Instagram Register for the Design Biz Retreat SPONSOR LINKS Design Manager Daniel House Club Hooker Furnishings
	186: The Art & Impact of Styling with Dorothea Coelho	16 juin 2025	00:53:52
Today we welcome LA-based interior designer and stylist Dorothea Coelho to the podcast. Dorothea shares her remarkable journey from stand-up comedy to working with one of LA’s top designers and ultimately creating a unique design business model that includes professional styling services. We explore the often-overlooked art of styling, from the thoughtful editing of a space to the logistics of collaborating with photographers and designers. Dorothea offers invaluable insight into the stylist’s role in the design process and shares tips on sourcing, storytelling through objects, and the power of collaboration. If you’re curious about how to level up your next photoshoot or are considering bringing a stylist onto your team, this episode is for you. SHOW HIGHLIGHTS Dorothea’s unconventional path from comedy and acting to interior design and styling What it’s like to learn design on the job and the value of mentorship in the field The emotional and visual impact of styling and how it enhances a space Tips for curating vintage and second-hand items with intention The stylist’s role in a collaborative photoshoot and how it differs from a designer’s Sourcing secrets and styling staples that bring a space to life Why kindness, collaboration, and curiosity are essential for success Advice for designers thinking about hiring a stylist for the first time NOTABLE QUOTES "Every designer is a stylist, but this was like the pressure… everything had to be done. It was like being at the Olympics." "A room is like a song. What the songwriter intended might be one thing, but how we interpret it could be another." "Just remember that we’re here to help. It’s not a competition—it’s a collaboration." "You have to love your space. If you don’t love it, take it out of the shot." SUPPORTING RESOURCES Dorothea Coelho on Instagram Brave Used World on Instagram Register for Design Biz Retreat SPONSOR LINKS Design Manager — Project management and accounting software for interior designers Daniel House Club — Trade purchasing from 150+ vendors with exclusive pricing Hooker Furnishings — High-quality furnishings and personalized design support
	185: 7 Year Anniversary Podcast Takeover with Nicole Roe	02 juin 2025	00:44:45
Today we welcome Nicole Roe of R Nickson Interiors as our PODCAST TAKEOVER guest host! The podcast takeover is an annual tradition to celebrate another year of inspiring conversations about life and the business of interior design. In this special 7-year anniversary episode, Nicole takes the reins and puts host Rick Campos in the hot seat. Rick reflects on the podcast’s journey, shares personal and professional insights, and opens up about the mission behind the mic. Plus, questions submitted by past guests Antonio DeLoatch, Jamie Gasparovic, John McClain, and Brittany Glass bring even more depth and personality to this milestone moment. SHOW HIGHLIGHTS Rick shares his transition from California to Washington state and how it’s shaping his personal and professional life. Insights into Rick’s ongoing commitment to living boldly and being of service to the design community. A behind-the-scenes look at what has surprised Rick the most over seven years of podcasting. How vulnerability in podcast guests has become a hallmark of the show’s impact. Reflections on defining success and evolving beyond the expectations of others. Candid updates about future plans—including goats and chickens! The mission and transformative experience of the Design Biz Retreat. How Rick maintains work-life balance and prioritizes health and longevity in a demanding industry. NOTABLE QUOTES “Living boldly is a goal, but it takes a lot out of me... because I see firsthand the impact that it has on the design community.” “My definition of success is really just, you know, being of service, being a good person and just seeing and hearing that sigh of relief or that sparkle of optimism.” “Seven years ago, I was just learning how to overcome [caring what people think], and I think these conversations have really helped me get to a place where that is no longer occupying space in my mind.” “I would love to support every cause that came my way... if I had a million dollars, I’d spend it pretty quickly doing good.” SUPPORTING RESOURCES Learn more about the Design Biz Retreat: designbizsurvivalguide.com/retreats-for-interior-designers Follow Nicole Roe and R Nickson Interiors: Instagram SPONSOR LINKS Design Manager Daniel House Club Hooker Furnishings
	184: Nicole Arnold \| Expectation of Excellence	19 mai 2025	00:47:35
Today we welcome Nicole Arnold of Nicole Arnold Interiors—a turnkey residential and commercial interior design firm based in Dallas, Texas. In this episode, Nicole shares how her 15+ year career in sales and marketing with Levi Strauss & Co. laid the foundation for her pivot to interior design in 2008. We explore how her corporate experience shaped the structure, culture, and client commitment in her design business. Nicole also opens up about the things she didn't know when launching her firm and how the design community became a vital source of knowledge and support. Her story is one of fearless entrepreneurship, thoughtful leadership, and an unwavering expectation of excellence. SHOW HIGHLIGHTS How Nicole’s career at Levi Strauss prepared her to run a design business The pivotal moment that led her from corporate life to creative entrepreneurship Building a firm from the ground up during the 2008 recession The power of process: why consistency is non-negotiable in her business Why she co-founded the North Texas Design Group and how it supports growth Embracing risk and finding opportunity in times of change Leadership lessons and how she motivates her team The importance of continued education and coaching for personal and professional growth NOTABLE QUOTES "Excellence has to be our minimum standard. Mediocrity is my kryptonite." "I’m a businessperson operating in a creative industry—not a creative trying to run a business." "You do not have to stay in a client-designer relationship that doesn’t work for you." "If I don’t believe in it, I won’t sell it. But when I do, I’ll sell the hell out of it." SUPPORTING RESOURCES Register for our Design Biz Retreat Nicole Arnold Interiors: nainteriors.com Nicole’s Instagram: @na_interiors_dallas Book Mentioned: Cure for the Common Life by Max Lucado Program Mentioned: Vistage Worldwide (vistage.com) NLP Certification: Intro to NLP SPONSOR LINKS Design Manager — Project management software for interior designers Daniel House Club — Trade-only sourcing and purchasing platform Hooker Furnishings — Versatile furnishings for residential, hospitality, and contract design
	183: Erik Perez - HELLO PR, Special Industry Spotlight Episode	12 mai 2025	00:38:30
This special Industry Spotlight episode of Design Biz Survival Guide shines a light on brands and partners that support designers creatively and professionally. These episodes are our way of sharing valuable resources and insights with our loyal listeners. Today we speak with Erik Perez, Principal of Hello PR Group, a full-service communications and strategic brand development firm specializing in design, lifestyle, and luxury brands. Erik shares the evolution of Hello PR, his insights on the shifting landscape of public relations, and how his team collaborates with designers to elevate their brand presence. From the importance of storytelling and media relationships to knowing when you’re ready for PR representation, Erik delivers a masterclass on visibility in the design industry. SHOW HIGHLIGHTS Erik shares how his background in fashion PR pivoted into a passion for interior design communications. The story behind Hello PR Group’s founding and how it fills a gap for high-end residential design firms. Key differences between PR ten years ago versus today—including the rise of digital media and social engagement. Insight into what PR clients should be prepared to bring to the table, from project photography to time commitment. How Erik and his team evaluate potential clients for strategic alignment and storytelling potential. Why visibility through PR is more than just magazine features—it’s about events, panels, and social presence. The evolving role of social media in PR and how strategic messaging makes all the difference. Tips for designers considering licensing deals or brand collaborations and how PR plays a vital supporting role. NOTABLE QUOTES "Anytime you get to speak about your brand or your firm, that’s PR." "We can tell your story, but no one will tell your story like you do." "It’s not a sprint. It’s a marathon." "We’re only as good as the content we’re provided." SUPPORTING RESOURCES Hello PR Group Website
	182: Ivan Pineiro \| The CONFIDENCE Episode	05 mai 2025	00:53:13
Today we welcome Ivan Pineiro, owner and Principal Designer of Pimell Interiors based in Las Vegas, Nevada. In this episode, Ivan shares the winding, 15-year journey that led him from retail to interior design and how a pivotal move to Las Vegas—and a push from his design community—helped him finally embrace his calling. Ivan gets candid about his struggle with imposter syndrome, the pressure to have it all figured out, and how cancer helped him reframe his priorities. This is a conversation about courage, resourcefulness, and the power of community in building a thriving design business. SHOW HIGHLIGHTS Ivan’s career pivot from retail to interior design after 15 years of exploration and doubt How moving to Las Vegas during the pandemic opened the door to entrepreneurship The clever strategy he used to build a portfolio and visibility before booking real clients Why building a strong design community and networking was essential to his success Ivan’s candid take on fear, confidence, and what it really takes to launch your design business The emotional moment that made him commit to pursuing his passion for design How volunteer leadership through IDS accelerated his reputation and connections Why success, for Ivan, is waking up every day and owning his identity as a designer NOTABLE QUOTES “You don't have to have everything perfect in order to succeed in this business.” “It’s better done than perfect. Just show up and do it.” “Once you realize you’re amazing and you do great things, that’s when the roadblocks go away.” “The future of our business is in collaboration.” SUPPORTING RESOURCES Pimell Interiors Website: https://www.pimellinteriors.com Pimell Interiors Instagram: @pimellinteriors IDS (Interior Design Society): https://interiordesignsociety.org SPONSOR LINKS Design Manager: https://www.designmanager.com Daniel House Club: https://danielhouse.club/pages/dbsg Hooker Furnishings: https://www.hookerfurnishings.com
	181: Jenny Slingerland \| Surround Yourself with Greatness	21 avr. 2025	00:58:44
Today we welcome Jenny Slingerland, Founder & Principal Designer of Black Ink Interiors based in Scottsdale, Arizona. In this episode, Jenny shares her unique journey into design, from working as a labor and delivery nurse to launching her own thriving interior design firm. We dive into her transition from healthcare to homebuilding, the pivotal moments that shaped her business, and how her greatest weakness—understanding the financials—evolved into her biggest strength. Jenny's story is a testament to the power of surrounding yourself with experts, staying curious, and building a business that supports your personal values and family goals. SHOW HIGHLIGHTS Jenny’s path from nursing to interior design, and how she paid her way through design school by delivering babies. How working for top custom home builders gave her a strong foundation in construction and technical design. The importance of asking “why” on job sites and the impact of curiosity on professional growth. Why Jenny and her husband decided to team up in business and how his financial and construction background supports their success. How COVID prompted a re-evaluation of business goals and led to a lifestyle-driven pivot in her firm’s structure. Jenny’s transformation from financially overwhelmed to financially empowered through business coaching and “Finance Fridays.” The critical role of time tracking in profitability and project efficiency. Her advice on establishing systems and processes before growing your team. NOTABLE QUOTES “You can be the most talented designer in the world and your business can fail because you're not watching your numbers.” “We all have our zones of genius. Hire the people that you specifically need.” “Just because you know your business is doing great doesn't mean that something doesn't come up—you have to keep learning.” “Success is no longer about crazy financial goals. It’s about supporting my family and creating a lifestyle we love.” SUPPORTING RESOURCES Black Ink Interiors Website Black Ink Interiors Instagram Michelle Williams (Business Coach): Scarlet Thread Consulting Time Tracking Tool: Timely App Book: Profit First by Mike Michalowicz SPONSOR LINKS Design Manager Daniel House Club Hooker Furnishings
	180: Emily Campbell \| A Student’s Perspective	07 avr. 2025	00:37:01
Today we welcome Emily Campbell, principal designer of Emily Jean Interior Design based in Portland, Oregon. In this episode, Emily shares her fresh perspective on the business of design as a student and entrepreneur. We discuss the pivotal moment that prompted her transition from fashion to interiors, her experience of balancing design school with launching a business, and how she’s building a foundation for long-term success by combining technical skills with real-world networking. Emily also shares how her entrepreneurial spirit, fearlessness, and commitment to community are shaping her journey. Show Highlights: Emily shares her creative roots in fashion and how her design interests evolved toward interiors after building and renovating her own home She explains why she chose to return to school to learn the technical side of design, despite already having a strong foundation in textiles, color theory, and branding Emily discusses the importance of choosing a program that focuses not just on skills, but also on networking and building real-world relationships She talks about the entrepreneurial spirit that runs in her family and how it's influenced her desire to start her own business Emily opens up about the role of mentorship in her career development and how working alongside seasoned designers is helping her learn faster and more confidently She reflects on the transferable skills she gained from fashion trend forecasting, like overcoming shyness, building confidence, and approaching people fearlessly Emily emphasizes the importance of getting out of the classroom to network, visit showrooms, and engage with the design community early and often She shares advice for students in design programs: ask questions, stay curious, and embrace the learning process Emily offers her personal definition of success: focusing on the process of creating something meaningful rather than the outcome Notable Quotes: “Hold on to a beginner’s mind and never let yourself feel like you know it all.” “It’s okay to fail. Redefine what failure means to you.” “Just because you can see the vision doesn’t mean the client can—you have to be able to show them.” “The classroom and showrooms are where you should be asking the questions.” Supporting Resources: Emily Jean Interior Design Website Follow Emily on Instagram Sponsor Links: Design Manager — Project management, accounting, and purchasing built for interior designers Hooker Furnishings — Versatile furniture, décor, and designer support Daniel House Club — Sourcing from over 150 vendors in one place with trade pricing and concierge service
	179: Page Sigband \| The Nuances of a Niche Brand	24 mars 2025	00:40:49
Page Sigband, founder of Design by Page and Joyride Garage Design, joins the podcast to share how she carved out her place in the design world by specializing in one of the most overlooked spaces—the garage. In this episode, Page walks us through her background in graphic and furniture design, her transition into museum design, and how these experiences uniquely shaped her niche business model. From TV appearances and magazine features to pop-up tents and mechanic shop visits, Page reveals the real marketing strategies that move the needle. We also explore how thoughtful branding, hands-on sales experience, and good old-fashioned networking have fueled her success and brought a fresh perspective to garage design. Show Highlights: Page’s unique design background in graphic, furniture, and museum exhibit design shaped her storytelling approach and hands-on creativity. Her pivot into garage design began with transforming her own space during the pandemic and led to a TV opportunity that launched Joyride Garage Design. Branding was a critical step, including rebranding her business and learning the importance of trademarking the right way from the start. Old-fashioned networking works best—building relationships at car shows and with auto industry professionals has driven more business than media features. She values freedom over scale, prioritizing creative satisfaction and personal fulfillment over running a large firm or managing a team. Notable Quotes "I just want enough work to satisfy my creative soul." "The only thing more complicated than the business of design is a niche business of design." "You can't just flip the open sign and wait for them to come. You've really got to show up for this." "I don't know anyone who's doing garage design—this could be a really cool niche." "Branding lesson: talk to a trademark attorney first. It can save you a ton of time and money." Supporting Resources: Design by Page Website Joyride Garage Design Website Follow Design by Page on Instagram Follow Joyride Garage Design on Instagram Sponsor Links: A bit thank you to our sponsors: Design Manager – Project management, accounting, and purchasing built for interior designers. Hooker Furnishings – Versatile furniture, decor, and designer support. Daniel House Club – Source from over 150 vendors with exclusive trade pricing. Follow and Review We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select 'Ratings and Reviews' and 'Write a Review,' then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
	178: Paul McClean \| The Impact of Design	10 mars 2025	00:42:11
Paul McClean, founder of McClean Design, returns to the podcast for an insightful conversation about the evolution of his internationally renowned residential architectural firm since our last interview in 2019. Paul shares how his business has expanded into the global market post-COVID, the challenges and rewards of working internationally, and the nuances of merging cultural traditions with contemporary design. We also dive into the process of developing his second book, Contemporary Living by McClean Design, and his deep appreciation for California’s architectural landscape. In this episode, we discuss: [00:26] Paul’s background and an overview of McClean Design [05:10] How his business model has evolved over the last 25 years [08:39] The impact of COVID on his firm and the industry [12:29] The importance of in-person collaboration in creative fields [15:13] Expanding into international markets and the challenges of working globally [22:57] The process of selecting homes for his latest book [26:08] The balance between honoring architectural history and creating modern spaces [29:39] The impact of California wildfires and the future of rebuilding [33:59] Paul’s perspective on leadership, relationships, and business longevity Notable Quotes "We were always like, 'You need to come in and work.' Remember how sick we used to come to work? Now it's like, 'No way, stay home.'" "I think we've been very fortunate to be in business for 25 years now. But for the business to continue, it has to become less about me and more about the team." "Time zones are the biggest challenge in global design. The Middle East is a full 12-hour difference, and it’s really hard to get that to work." "COVID made people more critical of design. They now think deeply about how they live at home—offices, wellness, fitness spaces. That shift is here to stay." "The houses we design are the backdrop of people’s lives. Let’s not make them part of the problem—let’s make them part of the solution." Resources McClean Design Website Follow McClean Design on Instagram Sponsor Links Design Manager – The all-in-one platform for project management, accounting, and purchasing, designed specifically for interior designers. Hooker Furnishings – A trusted resource offering a versatile portfolio of furniture and decor, with a dedicated design support team. Daniel House Club – Source from over 150 of your favorite vendors with exclusive trade pricing and personal concierge service. Follow and Review We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select 'Ratings and Reviews' and 'Write a Review,' then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
	177: Jamie Gasparovic I Building an Intentional Brand	24 févr. 2025	00:41:57
Jamie Gasparovic, founder and principal designer of Studio Gaspo, joins us to share the evolution of her business model over the past seven years. About four years in, Jamie experienced an introspective moment that led to a bold rebrand centered around intention and authenticity. We discuss how confidence and leadership shape the business of design, allowing her to take risks, carve her own path, and be a true disruptor in the industry. In this episode, we discuss: [00:26] Jamie’s background and journey into interior design [05:49] How her business model has evolved over the years [09:57] Early mistakes and lessons learned when launching her firm [13:09] The power of confidence and leadership in growing a design business [17:21] Jamie’s disruptive approach to design and why it matters [22:04] Why confidence and clarity are essential in leading clients [27:58] Hiring a senior designer as her first full-time employee [33:14] How refining her brand identity helped her attract better clients [39:17] Jamie’s definition of success and how it ties to freedom Notable Quotes "If you're hiring a designer, you probably want something that's very customized to you. Your home shouldn't look like everyone else's." "I think a lot of designers are missing confidence. If you feel confident, your clients will too. If you don't, they won't trust you." "The thing you think is weird about you is probably your superpower. Stop trying to hide it." "I don’t want a million leads—I want the right leads. I intentionally designed my business to focus on quality, not quantity." "Boundaries are the secret to my survival. If you don’t stick to them, they don’t exist." Resources Studio Gaspo Website Follow Jamie on Instagram Register for The UK Business of Interiors Community Summit Sponsor Links Design Manager – The all-in-one platform for project management, accounting, and purchasing, designed specifically for interior designers. Daniel House Club – Source from over 150 of your favorite vendors with exclusive trade pricing and personal concierge service. Follow and Review We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select 'Ratings and Reviews' and 'Write a Review,' then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
	176: Girls at Flourish, Special Industry Spotlight Episode	17 févr. 2025	00:35:35
Welcome to this special Industry Spotlight episode of Design Biz Survival Guide! This supplemental format highlights brands and partners that support designers both creatively and professionally. Today, we’re speaking with Brittany Bowen and Ava Vienneau, also known as The Girls at Flourish—a luxury photography firm specializing in interior design, real estate, and the home industry. Brittany and Ava share how professional photography can position design professionals as leaders and experts in their field. They also walk us through their thoughtful approach to capturing designers in their element and creating an experience rooted in trust. Show Highlights: The Role of Branding Photography – Why designers need high-quality images of themselves, not just their work. Photography for Marketing & Visibility – How to use professional photos to attract high-end clients. The High Point Market Experience – Their exclusive photo sessions designed for interior designers. Curating the Perfect Image – How Girls at Flourish helps designers create strategic, on-brand imagery. Overcoming Camera Anxiety – Tips for feeling confident in front of the camera. Notable Quotes: “Designers are realizing they need their faces out there—clients want to see the person behind the brand.” “Photography should be intentional. It’s not just about looking good—it’s about visually communicating who you are and where you want to take your business.” “You can’t just compete on design alone anymore. The thing that makes someone hire you is trust, and your personal brand is the key to building that.” Supporting Resources: Learn More About Girls at Flourish: Visit Their Website Follow Girls at Flourish on Instagram: @girlsatflourish Schedule Your Photo Shoot at Spring High Point Market: Book Here Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
	175: Helen & Simon Knox \| UK Perspectives	10 févr. 2025	00:45:19
Welcome to another episode of Design Biz Survival Guide! Today we welcome Helen and Simon Knox, the husband-and-wife team behind Lewis Knox Interior and Architectural Design based in Cheshire, UK. In this episode, we explore the business of design from a UK perspective. Helen and Simon share their journey from design school to launching their own design business, and they explain their approach to developing a multi-faceted business model—including the addition of a cabinetry studio. We also discuss the state of the design community in the UK and how their experience at the first Business of Interiors Community Summit has impacted the growth and development of their business. Show Highlights: Launching a Design Business: The pivotal moment when Helen and Simon took the leap. Business Model Evolution: How they integrated cabinetry into their services. Challenges & Growth: Lessons learned from building and scaling a design team. UK Design Community: The importance of networking, pricing transparency, and industry collaboration. The Business of Interiors Summit: Insights gained and why events like these are shaping the UK design landscape. Notable Quotes: “We never set out to run a business together. It just evolved naturally, and when the opportunity presented itself, we had to take the leap.” “In the UK, no one teaches you how to run a business. Design school is all about creativity, but figuring out the financials, the processes, and the structure—that was something we had to learn ourselves.” “Owning a cabinetry studio allows us to control the quality and timelines, which makes our design process smoother and our clients happier.” Supporting Resources: Learn More About Lewis Knox: Visit Their Website Follow Lewis Knox on Instagram: @lewisknox_ Register for The UK Business of Interiors Community Summit: Event Details & Tickets Sponsor Links: A big thank you to our sponsors: Design Manager – A comprehensive project management and accounting platform tailored for interior design professionals. Daniel House Club – Simplifying the business of design with exclusive trade pricing, concierge service, and commission opportunities. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
	174: Hannah Oravec \| Building a Passion-Based Business Model	27 janv. 2025	00:40:21
Welcome to another episode of Design Biz Survival Guide! Today we welcome Hannah Oravec, founder of Lawless Design—a New England-based residential and boutique commercial interior design studio focused on wellness and sustainability. In this episode, Hannah shares her design journey and the process of launching her own design business. We discuss her perspective on commercial and residential design and her strategy for qualifying projects that best align with her business model and personal design approach. We also dive into the value of expanding your professional circle, and Hannah shares her top networking tips for creative introverts. Show Highlights: Business Beginnings: Hannah’s journey from commercial design to launching her own studio. Finding Your Niche: How wellness and sustainability became central to Lawless Design’s mission. Networking for Introverts: Hannah’s tips for creative professionals to make meaningful connections. Team Growth: The lessons learned from hiring and building a supportive design team. Infusing Joy: How to incorporate passion projects into your business model. Notable Quotes: “Design should be personal. We’re not just giving you a cookie-cutter design; it’s about how our clients live in their homes and what makes them feel good.” “I’m very upfront when interviewing clients—I’m not the designer for everyone, and that’s okay. There’s a designer out there for everyone.” “Make sure there is an aspect or component of your business that truly brings you joy. You’re the business owner; you have the ability to make joy part of your business.” Supporting Resources: Learn More About Lawless Design: Visit the Website Follow Lawless Design on Instagram: @lawless_design Book Recommendation: How to Win Friends and Influence People Register for The UK Business of Interiors Community Summit: Event Information Sponsor Links: A big thank you to our sponsors: Design Manager – A comprehensive project management and accounting platform tailored for interior design professionals. Daniel House Club – Simplifying the business of design with exclusive trade pricing, concierge service, and commission opportunities. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
	173: Julia Bocchese \| Let’s Talk Pinterest	13 janv. 2025	00:37:55
Today, we’re thrilled to host Julia Bocchese of Julia Renee Consulting, a firm specializing in SEO and Pinterest strategies for creative businesses, including interior designers. In this episode, Julia breaks down the unique power of Pinterest and shares actionable ways design professionals can use the platform to expand visibility, drive traffic to their websites, and strengthen their brand messaging. From Pinterest’s role as a visual search engine to its ability to enhance SEO, this episode is packed with insights and strategies you won’t want to miss. Show Highlights: The Pinterest Advantage: Why Pinterest is a visual search engine, not just another social media platform. Boosting Visibility: Strategies for using Pinterest to drive meaningful traffic to your website. SEO Synergy: How Pinterest activity can directly enhance your website’s SEO rankings. Public vs. Private Boards: The best way to use both to build relevance and showcase your style. Content Strategy: Tips for creating Pinterest-friendly content, from keywords to graphics. Notable Quotes: “Pinterest is a search engine. It’s not about followers or likes; it’s about using the right keywords and connecting with people actively searching for what you offer.” “If someone pins your image, it’s automatically linked back to your website. That’s a huge benefit for driving traffic and boosting your SEO.” “Instagram posts disappear in 24 to 48 hours, but a good pin can drive traffic for months or even years.” “Think of Pinterest as an extension of your portfolio. It’s a way to share your vision for styles that may not yet be in your online portfolio.” Supporting Resources: Learn More About Julia Bocchese: Visit Julia’s Website Follow Julia on Instagram: @juliareneeconsulting Sponsor Links: Design Manager https://www.designmanager.com Daniel House Club https://danielhouse.club/pages/dbsg Follow & Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
	172: ENCORE EPISODE: Molly Rose - Creating a Winning Content Campaign for Every Project	30 déc. 2024	00:53:54
Today, we welcome Molly Rose – a professional interior photographer and public relations partner for interior designers and architects. In this episode, Molly breaks down her 10-step strategy to help you create project campaigns that support your overarching brand and provide content throughout the design process. We discuss how a combination of micro storytelling, DIY photography, and a structured posting schedule can truly enhance your messaging and your PR strategy for each project. Heads up – have your iPhone ready for a camera settings tutorial that will change the game for you! Show Highlights: Molly’s experience interviewing Rick in EP78 of Design Biz Survival Guide Podcast Molly’s 10-step strategy for creating project campaigns Tips for using a phone camera effectively for interior photography How to document and share content from the inquiry phase of a new project Linking content together from different project phases Organizing and utilizing content across various social media platforms Documenting client reactions and the design reveal The role of media in validating designers and their work How to use AI to promote your design style How to use your phone for interior photography: Settings → Search camera → Enable Apple ProRAW → Ensure grid and lens correction are on → Open camera → Portrait mode → Click the upward arrow to adjust exposure → Drag exposure down to -1.0 to -1.3 → Adjust aperture (F) between 5.0 to 5.6 for wide shots, 2.0 to 2.8 for detail shots. Notable Quotes: “Approach your work with the best intentions. It will get in front of somebody who will love it, and their appreciation might surprise you. And who doesn’t like it also might surprise you. But don’t be too worried about conforming to a certain approach because one size doesn’t fit all. Everyone has a place at the table.” – Molly Rose “Use AI to show stuff that you would do. Generate images to show stuff that you would do.” – Molly Rose Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Feature Guest Website – http://mollyrosephoto.co/ Design Stories Workbook – http://mollyrosephoto.co/stories Instagram – https://www.instagram.com/mollyrose.photo/ Sponsor Links: James and James Trade Program Design Manager
	171: Efficiencies with Meredith Huck	16 déc. 2024	00:46:05
In this episode, we’re thrilled to welcome back Meredith Huck of House of Huck, a full-service design studio based in Milford, Connecticut. In this episode, we revisit our original conversation with Meredith from Episode #92, where she shared her newly launched design business and the strategy behind its success. Fast forward three years, Meredith walks us through her thriving business today, lessons learned, and the hacks that make her operation both efficient and profitable. From process development to pricing strategies and marketing for visibility, this conversation is packed with actionable advice for building a successful design business. Show Highlights: Strategic Launch: How Meredith's year-long launch strategy set the foundation for success. Efficient Systems: The power of templates, structured scheduling, and repeatable processes. Working with Trades: Building reliable trade relationships and the value of clear communication. Profitable Sourcing: Transitioning from retail to a streamlined sourcing model for higher profitability. Marketing Mastery: Tips on putting out the right content and leveraging local vendor relationships. Notable Quotes: “Put out what you want to receive. If you want a new build and you don’t have a new build, okay, I’m not suggesting that you lie about it. Absolutely not. But do your best to try. If you have one project that can even just appear to be a little bigger...try and hone in on that.” “Time freedom is the ultimate success. It’s the ability to create my own schedule. There are some weeks that are really hard, but being able to look at my calendar and say, ‘Next Tuesday, I don’t have anything. Maybe I’ll work, maybe I won’t. Maybe I’ll pick up my kid early.’ That’s why I started my business.” “Efficiency is not just about systems. It’s about relationships, trust, and maintaining a streamlined workflow with everyone you work with.” Supporting Resources: Learn More About House of Huck: Visit Meredith’s Website Follow Meredith on Instagram: @houseofhuck Register for the Design Biz Power Course: Sign Up Here EP92 with Meredith Huck Sponsor Links: A big thank you to our sponsors: James and James Trade Program – Makers of solid hardwood furniture, supporting the design trade with quality craftsmanship and customization. Design Manager – A comprehensive project management and accounting platform for interior design professionals. Follow & Review: Be sure to follow the podcast and leave a review! Your support helps us bring more valuable insights to the design community.
	170: Terri Brien \| Leveraging Transferable Skills	02 déc. 2024	00:43:46
Today we welcome Terri Brien, owner and principal designer of Terri Brien Interiors based in San Clemente, CA. In this episode Terri shares her experience working with a residential home builder for over nineteen years and the many lessons learned about design and business that influenced her current business model like detailed processes, time management, and problem solving. We also talk about the many ways that as a now solopreneur Terri has relied on our design community to build a network of trusted allies and resources to help her navigate the ever complex business of design. Show Highlights: From Corporate to Solopreneurship: How Terri transitioned from a design management role to starting her own firm. The Power of Process: Why process mapping is essential for client satisfaction and team collaboration. Community & Networking: Building relationships with industry peers and leveraging shared knowledge. Lessons from Residential Builders: Insights from working on 50-70 homes per year and the impact on her design philosophy. Client-Centric Design: Understanding clients’ true needs through communication and material knowledge. Notable Quotes: “Getting out of my own way was the biggest challenge. I realized I already had a strong foundation; I just needed to trust it.” “Mapping your process isn’t just for efficiency—it’s about identifying pain points for clients, trades, and yourself and finding ways to make the entire experience better.” “It’s our job as designers to look beyond what clients say they want and dig into what they truly need for long-term happiness.” Supporting Resources: Learn More About Terri Brien Interiors: Visit Terri’s Website Follow Terri on Instagram: @terri.brien.interiors Register for the Design Biz Power Course: Sign Up Here Sponsor Links: A big thank you to our sponsors: James and James Trade Program – Makers of solid hardwood furniture, supporting the design trade with quality craftsmanship and customization. Design Manager – A comprehensive project management and accounting platform for interior design professionals. Follow & Review: Be sure to follow the podcast and leave a review! Your support helps us bring more valuable insights to the design community.
	169: AI for Interiors, Special Industry Spotlight Episode	25 nov. 2024	00:48:36
Welcome to this special industry spotlight episode of Design Biz Survival Guide! In this format, we showcase brands and partners that empower interior designers, both creatively and professionally. Today, we’re excited to feature Jessica Nelson and Stephanie Lindsay, co-founders of AI for Interiors, a platform helping interior designers embrace the power of artificial intelligence. In this episode Jessica and Stephanie share the back story of the brand and how a need within their own design business coupled with a passion for technology developed into what has become the leading resource for design professionals on AI which includes a podcast, online courses, and consulting. Show Highlights: Why AI Matters: Overcoming fear and misconceptions about artificial intelligence in the design industry. AI for Design: Tools like ChatGPT, MidJourney, and Proam AI for inspiration, presentations, and project management. Practical Applications: How AI supports everything from client communication to creating unique patterns and custom designs. Behind the Scenes: Using AI to streamline back-end operations, such as HR and project analytics. Tips for Designers: Where to start with AI and how to integrate it into your design business. Notable Quotes: “You don’t have to know everything about AI. You just have to start somewhere—like ChatGPT—and let the learning grow from there.” “AI doesn’t replace creativity; it enhances it, giving designers more time to focus on their vision and clients.” “If you’re drained by repetitive tasks, that’s where AI can step in as your assistant and free you up for the things you love.” Supporting Resources: AI for Interiors Website: aiforinteriors.com AI for Interiors Instagram: @aiforinteriors Register for the Design Biz Power Course: designbizsurvivalguide.com/design-biz-power-course/ Follow & Review: Be sure to follow the podcast and leave a review! Your support helps us bring more insightful conversations to the design community.
	168: Renee Biery \| Only Girl on the Jobsite	18 nov. 2024	00:51:35
Today we welcome Renee Biery, owner of Devignier Design based in Wilmington Delaware and host of the The Only Girl on the Job site Podcast. In this episode Renee shares her journey of design and how she developed a niche expertise in managing large scale construction from renovations to new builds. We dive deep into the benefits of embracing the construction side of design and the nuances of contributing to the construction process from a design perspective. Renee pays it forward to the design community by informing and empowering designers on how to be more confident on the job site and she shares her top tips right here with us. Show Highlights: Embracing Construction: Why designers should integrate construction management into their business models. Confidence on the Jobsite: How to project value and demonstrate leadership during construction projects. Collaboration Tips: Building rapport with trades, contractors, and clients for project success. Podcast Beginnings: The surprising origin of Only Girl on the Jobsite and its evolution into a go-to resource for designers. Resilience in Design: How Renee’s construction-first approach sustained her business during economic downturns. Notable Quotes: “You are an equal with the contractor, the architect, and the landscaper. The client sees all of you as equals, and designers need to embrace that confidence.” “Be curious, show up early, and stay a little late on job sites. Building rapport with trades can transform your projects and strengthen relationships.” “The secret to survival in this business is construction. No two projects, teams, or clients are ever alike. That’s what keeps it exciting.” Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Devignier Design: devignierdesign.com Devignier Design on Instagram: https://www.instagram.com/devignierdesign?igshid=MzRlODBiNWFlZA== Renee’s Podcast: https://devignierdesign.com/podcast/ Register for the Design Biz Power Course – https://designbizsurvivalguide.com/design-biz-power-course/ Sponsor Links: James and James Trade Program: https://carpenterjames.com/pages/trade-program?ad=DBSG Design Manager: https://www.designmanager.com/
	167: Marc Halaby I Excellence through Collaboration	04 nov. 2024	00:47:38
In this episode, we sit down with Marc Halaby, owner of Halaby Restoration and Painting, a renowned artisan-based restoration and painting company in Southern California. Marc shares his journey as a third-generation craftsman, the legacy of his family’s artistry, and how his team collaborates with top designers, architects, and builders to create stunning, high-end residential projects. With a philosophy rooted in collaboration and quality, Marc provides insights into leadership, craftsmanship, and his commitment to excellence. His dedication to team development and client satisfaction has helped him build a respected company where artisans can thrive and clients experience unparalleled results. Marc discusses the importance of involving trades early in the design process and creating a cohesive team dynamic that enhances every project. Show Highlights: Marc’s family legacy and the evolution of Halaby Restoration and Painting. Building a company culture focused on support, trust, and continuous improvement. Collaborating with design partners to bring creative visions to life and elevate client experience. Training artisans to master unique finishes and transforming spaces with precision. How to leverage trades’ expertise for innovative and cost-effective solutions. Notable Quotes: “We got to do this with love. Seriously, we are nice to work with...We don’t have attitudes. We’re all there to do the same job.” “These guys literally make my life possible, and I like to think the same that I do for them. We’re like a big family.” Supporting Resources: Halaby Restoration: halabyrestoration.com Marc’s Instagram: @halabypainting Sponsor Links: James and James Trade Program Design Manager
	166: DESIGN MANAGER, Special Industry Spotlight Episode	28 oct. 2024	00:33:41
This is a special Industry Spotlight episode of Design Biz Survival Guide. This supplemental format is designed to share brands and partners that support designers both creatively and professionally. This is our way of sharing valuable information and resources for your business with you, our loyal listeners. Today, we’re speaking with Kevin Lee, CEO of Design Manager, and Staci Davidson, owner of Everything but Design. In this episode, Kevin shares the history of the Design Manager brand and their vision for being the “go-to” project management and accounting platform for interior design professionals. Staci joins the conversation to provide a firsthand account of the ways that Design Manager is improving the efficiency and accuracy of design businesses across the country. Show Highlights: How Design Manager helps interior designers in managing the business side of their work The history and vision behind the Design Manager The latest version of Design Manager offers an updated, web-based interface Design Manager supports easy platform updates without data conversions Design Manager’s ability to eliminate the need for multiple software platforms and spreadsheets The item-based approach of Design Manager and the advantages it provides How Design Manager makes it easy to track both billable and non-billable time and generate accurate invoices The support and service available for Design Manager users Notable Quotes: “Design Manager is a singular solution to project management and accounting for their design business.” - Staci Davidson. “Design Manager really eliminates a lot of unnecessary additional software platforms, as well as outside tools like Excel spreadsheets and Google documents.” - Staci Davidson. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Design Manager: https://www.designmanager.com/ Staci Davidson: https://everythingbutdesign.com/
	165: Emily Yeates I Repeatable Processes for the WIN	21 oct. 2024	00:44:25
Today, we welcome Emily Yeates, CEO and Principal Designer of Urban Revival — a full-service interior design firm based in Paradise Valley. Arizona. In this episode, we discuss Emily’s exposure to design at a young age and her passion for problem-solving, which led to the launch of her own design business. Emily shares her lessons learned while growing her team and developing her processes… spoiler alert — it did not happen overnight. We also discuss the importance of a fine-tuned business structure and how it not only allows her to provide extraordinary service to her clients but also allows her to be present for herself, her health, and her family. Tune in to learn how Emily built a successful design business by creating efficient systems while balancing her professional and personal life! Show Highlights: Emily’s early exposure to design and the path to launching her own business Hiring the right people for your business and why more designer is not the solution when growing your business Developing a strong business structure with the help of her operations manager, Meredith How having clear and repeatable processes made her business run smoothly Tools and platforms that Emily’s team uses for efficiency and communication – Asana, Loom, DesignFiles, etc How the business was able to thrive during Emily’s cancer treatment Emily’s “Business Edit” program and how it helps other designers succeed The importance of furniture profit margins and wholesale ordering Notable Quotes: “I refuse to live in an ugly place. I grew up around beautiful things. I wanted a beautiful place, and I was going to make it happen.” - Emily Yeates “The pinnacle of success is having a business that can run when I step away, and it keeps going.” - Emily Yeates “Profit margin is a really big deal to me. And furniture is the way that I’m able to do that.” - Emily Yeates “Implementing processes and structure allows you to put your business on autopilot in times when you need it.” - Rick Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Urban Revival Website - https://urbanrevivalphx.com/urban-revival Emily Yeates on Instagram - https://www.instagram.com/urbanrevivalphx/ Sponsor Links: James and James: https://carpenterjames.com/pages/trade-program?ad=DBSG Design Manager: https://www.designmanager.com/
	164: CANTARA I Special Industry Spotlight Episode	14 oct. 2024	00:35:30
This is a special Industry Spotlight episode of Design Biz Survival Guide. This supplemental format is designed to share brands and partners that support designers both creatively and professionally. This is our way of sharing valuable information and resources for your business with you, our loyal listeners. Today, we’re speaking with Jason Voorhees, founder and president of Cantara – a full-service home technology integration agency based in Costa Mesa, California. In this episode, Jason shares the history of the brand, his passion for home technology, and how his team of experts collaborates with designers, builders, and architects to enhance the beauty and function of extraordinary homes throughout Southern California and beyond. Show Highlights: The meaning behind the name Cantara and the history of the brand Jason’s role as the founder and president of Cantara Working with Cantara from a designer’s perspective and the importance of integrating technology early in the design process How the home technology industry has grown beyond just audio and video systems Different departments in Cantara – lighting design, window treatments, audio/video systems, home automation, etc How Cantara maintain long-term relationships with clients even after the project is complete Jason’s involvement in the Dream World documentary and its impact on the industry The potential of AI in home technology and how it can make homes smarter and more beautiful Notable Quotes: “Our industry is unique in that we need to be great at designing and be world-class at building, installing, and finishing the job.” - Jason Voorhees “It’s important that we do a good job as an industry to start reframing and redefining what it is that we do so that people realize, ‘Oh yeah, there’s so much more driven by technology in these houses these days.’” - Jason Voorhees “We hope that our clients stop time, remove themselves from the moment, just for a second, and look around and think, ‘Wow, this is the perfect evening. My home is singing for me right now.’” - Jason Voorhees Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Cantara Website: https://www.cantaradesign.com/ Cantaradesign on Instagram - https://www.instagram.com/cantaradesign/ Guild Integrators Alliance: https://www.guildintegratorsalliance.org/ Dream World Documentary: https://www.dreamworldfilm.com/
	163: Kate O’Hara I The “Family” Business of Design	07 oct. 2024	00:43:26
Today, we welcome Kate O’Hara, CEO and Creative Director of O’Hara Interiors — a full-service interior design firm specializing in high-end commercial and residential projects. In this episode, Kate shares her journey from a career in education to taking the helm of the family design business. We discuss her role in the business and the delicate balance of leading, delegating, and empowering a growing team of creatives. Kate also shares the pros and cons of maintaining two offices, one in Minneapolis and one in Austin, and she shares her perspective on boundaries, community, and communication. Show Highlights: Kate’s background and transition from teaching to running her family design business The unique dynamics of working in a family business The pros and cons of maintaining two office locations The importance of communication, delegation, and empowering your team Having clarity in processes and decision-making to enable team members to work efficiently and creatively The importance of intentionally setting boundaries and maintaining a work-life balance Notable Quotes: “Be intentional about having balance, especially as we started working from home. Everything bleeds together.” - Kate O’Hara “If you’re going to run multiple offices successfully, there have to be clear lines of decision-making and communication.” - Kate O’Hara “I’d much rather be effective than be busy.” - Kate O’Hara “Knowing when and how to communicate decisions and intentions as you go really leads to a lot of the success of a company.” - Kate O’Hara Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: O'Hara Interiors Website - https://oharainteriors.com/ O'Hara Interiors on Instagram - https://www.instagram.com/ohara_interiors/?hl=en Sponsor Links: James and James: https://carpenterjames.com/pages/trade-program?ad=DBSG Design Manager: https://www.designmanager.com/
	162: Errol Dejager I The Journey from Fear to Love	23 sept. 2024	00:44:07
Today, we welcome Errol Dejager, founder of Dejager Design - a full-service interior design firm specializing in luxury residential design. In this episode, Errol shares his journey from South Africa to Southern California in pursuit of his passion for design. We discuss his biggest influences and mentors that guided him on his path to launching his own design business and the development of his holistic design process. Errol also shares a pivotal moment in his life and career that redefined the evolution of his design business. Show Highlights: Errol’s journey from South Africa to the United States and starting his own design business The influence of his mentors and how they shaped his approach to interior design The event that made him re-evaluate his approach to both life and business Saying “NO” and being more selective about the clients and projects Errol’s strategies for serving a high-end, luxury clientele Utilizing technology like 3D modeling and virtual reality to engage clients and move them from a place of fear to love during the design process Keeping his portfolio private to respect client confidentiality and how it impacted his business Notable Quotes: “The first and most important thing is to listen... You’ve got to listen to your clients. They’ll tell you what they want.” - Errol Dejager. “No is a complete sentence.” - Errol Dejager. “Reframe your overhead. Instead of it being a liability, it’s an asset.” - Errol Dejager. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Dejager Design Website - https://www.dejagerdesigninc.com/ Errol Dejager on Instagram - https://www.instagram.com/erroldejager/ Books Mentioned: The Gap and the Gain - Dan Sullivan and Dr. Benjamin Hardy: amazon.com/Gap-Gain-Achievers-Happiness-Confidence Sponsor Links: James and James: https://carpenterjames.com/pages/trade-program?ad=DBSG Design Manager: https://www.designmanager.com/
	161: Deborah Flate I Sales Strategies for Designers	09 sept. 2024	00:49:19
Today, we welcome Deborah Flate, founder of Dialogue Consulting. Deborah is the voice of sales techniques and strategies that inspire the sales teams of some of our favorite design brands and showrooms in the industry. In this episode, Deborah shares some of her core sales principles with us because, at the end of the day, your design business is a sales organization, too. We dive deep into selling with confidence, what questions to ask, what information to listen for, and how to leverage showrooms and sales reps to support your sales process. Tune in to learn how to master the art of selling in your design business! Show Highlights: Deborah’s background and her transition from interior design to sales Deborah’s business model and training she provides to design brands, showrooms, and the design community The importance of sales techniques and mindset for designers, even though many may not see themselves as salespeople The questions designers should ask their clients to understand their needs and priorities The role of showrooms and sales reps in supporting the sales processes of designers and how to leverage their product knowledge and expertise The importance for designers to develop strong product knowledge and utilize the resources and information provided by sales teams Advice for designers on prioritizing their resources and product lines Notable Quotes: “You can be the most talented designer, the most talented person in the world, but if you don’t know how to sell and the techniques of how to sell, it’s going to be really hard for you to succeed.” - Deborah Flate. “We are all salespeople, whether we want to think so or not. Convincing a person to go to a movie is selling them. Convincing them the color you want to paint your home is selling them.” - Deborah Flate. “Design business owners need to embrace the fact that their business is also a sales organization. You need to incorporate that into it because it is a really big part of the picture.” - Rick. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Dialogue Consulting Website - https://dialogue-consulting.com/ Dialogue Consulting on Instagram - https://www.instagram.com/dialogueconsulting Deborah Flate on LinkedIn - https://www.linkedin.com/in/deborahflate/ Books Mentioned: Leveling Up with GUSTO by Debora Flate: amazon.com/Leveling-GUSTO To Sell is Human by Daniel H. Pink: amazon.com/Sell-Human-Surprising-Moving-Others Sponsor Links: Daniel House Club: https://danielhouse.club/ High Point Furniture Market: https://www.highpointmarket.org/registerDBSG
	160: Kamala Nair I Words Matter	26 août 2024	00:36:30
Today, we welcome Kamala Nair, a professional copywriter and voice brand expert for interior design professionals. In this episode, Kamala shares how her time as a copywriter at Elle Decor introduced her to the world of interiors and the importance of storytelling in order to support and elevate the beauty of interior design. Get your notepad ready because Kamala shares her top three strategies for using effective copy to differentiate your brand. We also discuss her personal journey of entrepreneurship and how relocating from NY to London empowered her to think big and launch her own business. Show Highlights: Kamala’s background as a copywriter and her transition to running her copywriting agency Strategies for how to use words to differentiate your design brand Creating an effective statement of differentiation for your brand Evoking emotions and creating a personal connection with clients Avoiding cliches and generic language when crafting brand messaging Identifying what makes your design business unique or different The importance of understanding and marketing to your ideal client persona Kamala’s journey of launching her own design copywriting business and the challenges she faced Notable Quotes: “You have a maximum of 15 seconds to capture your reader’s attention. If you don’t capture their attention in that 15 seconds, they’re going to move on.” - Kamala Nair “Create a statement of differentiation. It’s a headline and a subheadline that succinctly captures what makes your brand different.” - Kamala Nair “You really need to be marketing towards who you want to be working with and not who you’re currently working with. You need to speak directly to your ideal clients, pain points, the problems that they’re trying to solve.” - Kamala Nair Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Kamala Nair Website - https://www.kamalanairinc.com/ Kamala Nair on Instagram - https://www.instagram.com/kamalanair/ Sponsor Links: High Point Market: https://www.highpointmarket.org/registerdbsg Design Manager: https://designmanager.com
	159: Andrew Patterson I Building a Legacy	12 août 2024	00:56:48
Today, we welcome Andrew Patterson, Founder and president of Patterson Custom Homes based in Newport Beach, CA. In this episode, Andrew shares his perspective on the client experience as it relates to custom home building. We dive deep into his commitment to quality and building a trust-based relationship with his clients, partners, and designers. We also discuss how years of experience and hundreds of builds have contributed to a tried and true process that extends beyond construction and into concierge maintenance services that protect his brand and maximizes his client’s investment. Show Highlights: Business model and approach of Patterson Custom Homes and how it focuses on client experience and quality The importance of transparency, upfront planning, and detailed cost data to manage client expectations Their custom care program to maintain the quality and longevity of the homes they build, and prepaid maintenance services The factors that have contributed to the growth and success of Patterson Custom Homes — focus on integrity, community involvement, delivering an exceptional client experience, etc. Benefits of collaborating with interior designers on home renovation projects and how it helps in cost management and product longevity The need for synergy between designers, architects, builders, and homeowners for successful project outcomes How Andrew’s custom care program extends the client experience beyond project completion by automating home maintenance tasks and keeping the home well-maintained Notable Quotes: “The project will always be successful if the client is informed before the project starts, and not just informed on cost, but on the process, how long it takes, and what the actual outcome will be.” - Andrew Patterson “Every time we finish a project, we exponentially grow our process, and we refine it tighter and tighter and tighter.” - Andrew Patterson “It comes at a price to have a good reputation, and every day before nine o’clock, I’m presented with all these invoices of things that have gone wrong...and I just write checks. I’d rather just have everyone be happy and positive than be richer than everyone else.” - Andrew Patterson Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Patterson Custom Homes Website: https://pattersoncustomhomes.com/ Patterson Custom Homes on Instagram: https://www.instagram.com/pattersoncustomhomes/ Sponsor Links: High Point Market: https://www.highpointmarket.org/registerdbsg Design Manager: https://designmanager.com
	158: TANDEM I Special Industry Spotlight Episode	05 août 2024	00:45:24
This is a special Industry Spotlight episode of Design Biz Survival Guide. This special format is designed to share brands and partners that support designers both creatively and professionally. This supplemental podcast format is our way of sharing valuable information and resources for your business with you, our loyal listeners. Today, we’re speaking with Renee Bush — Founder and Chief Strategist of TANDEM. Renee and her team are behind the brand development and business strategies of some of the most well-known and loved design businesses in the industry. TANDEM is committed to helping design entrepreneurs define business goals and build effective, strategic steps to achieve them. Show Highlights: Renee’s background and how she founded her agency TANDEM TANDEM’s customized approach to helping designers develop strategies to grow their businesses, custom branding, websites, and marketing support Understanding each designer’s unique goals, clientele, and creative work style when developing business strategies and solutions Examples of how TANDEM has helped designers refine their branding, messaging, and marketing to attract their ideal clients The value of designers clearly communicating their business model and services to referral partners like builders and architects Key considerations around branding and visibility that designers should keep in mind when trying to attract new clients Building trust and rapport with clients through different marketing strategies Notable Quotes: “Everyone is coming from a different place and headed to a different place. When you’re really clear on the type of business you want to build, how you want to do that, and who you want to work with, you’re going to get there more effectively.” – Renee Bush. “Trust is not something that they give us. We’re not looking for trusting people. It’s something we build as a business. And your marketing is what builds that trust.” – Renee Bush. “Follow the fun, what feels the most fun, because that’s how we’ll get really good results.” – Renee Bush. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: TANDEM Website - https://with-tandem.com/ Renee Bush & Tandem Studio on Instagram - https://www.instagram.com/with_tandem/
	157: Kali Sudbrook I Launching a Design Build Business in the Fitness Space	29 juil. 2024	00:42:47
Today, we welcome Kali Sudbrook of Beachside Interiors to the podcast. Kali is a licensed contractor and interior designer based in Orange County, CA, and specializes in creating health-forward spaces. In this episode, Kali shares her niche approach to design and the joy that she experiences creating fitness spaces. We dive deep into her business model, embracing a design specialty and the benefits of being a B2 Remodeler Contractor. We also discuss Kali’s perspective on attitude, mindset, community, and all of the things that influence her design journey. Show Highlights: Kali’s background and transition from a career in academia and fitness to designing specifically for fitness spaces The importance and challenges of niching down early in her business Kali’s journey to becoming a B2 remodeler licensed contractor and how that has given her more control and flexibility in her design projects The importance of surrounding yourself with a supportive team and leveraging your network Kali’s approach to launching her own design business and the motivation behind it The role of leadership in design and how Kali has embraced that responsibility The value of having a supportive partner and building a community of like-minded people and trade partners Notable Quotes: “Messy action is better than inaction.” - Kali Sudbrook. “You always have to bring value no matter what you do.” - Kali Sudbrook. “One of my strengths is I’ve never been afraid to ask for help.” - Kali Sudbrook. “Leadership is being a leader when you give away all of the credit when something goes well. And you take all the blame when something goes not good.” - Simon Sinek. “You do not need high heels and a Louis Vuitton bag to walk into a room of designers and have valuable conversations and make real connections.” - Rick. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Beachside Interiors Website: https://beachsideinteriorsremodeling.com/ Kali Sudbrook on Instagram: https://www.instagram.com/kalithecontractor/ Beachside Interiors Design & Remodeling on Instagram: https://www.instagram.com/beachsideinteriors_oc/ Sponsor Links: Daniel House Club: https://danielhouse.club/ Design Manager: https://designmanager.com
	156: Jackie Green I Business Acumen for Employees	15 juil. 2024	00:44:42
Today, we welcome Jackie Green - Founder, CEO, and Chief Strategist of Behind the Design. In this episode, we focus on the employee perspective of the business of design and the value of empowering them with business knowledge and acumen. Jackie explains the basics that every design employee should understand about time billing, overhead, and productivity. If you’re a team member of a design firm and want to have a bigger impact on the business, this episode is for you. Show Highlights: Business acumen and the importance of interior design employees to understand it The need for employees to know things like how much time is budgeted for projects, what the company’s expenses are, and how profits are made Questions that employees can ask their leaders to understand the big-picture strategy and how they can contribute How leaders can educate employees on different business functions like accounting and purchasing The importance of working as a team and understanding each other’s roles The importance of employee retention and how open dialogue between leaders and employees can help with retention Taking ownership of work and commitment to the team Notable Quotes: “I think we forget that as leaders, your employees might actually have really good ideas.” - Jackie Green. “Nobody wants to do a crappy job. Your employees are here because they want to succeed. So the more information you can give them to succeed, they’re going to feel better about it, and they’re going to work harder.” - Jackie Green. “The better we educate our teams and let them know how the business operates, the more amped they get on board and be like, ‘Yes, I want to go out there and build better relationships with clients. I want to offer more services when I’m out networking.’ Because if the business does better, so do I.” - Jackie Green. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Behind the Design Website - https://www.behindthedesignco.com/ Behind the Design on Instagram - https://www.instagram.com/behindthedesignco/ Sponsor Links: https://danielhouse.club/ https://designmanager.com
	155: Marcia Bryan I Multi-Generational Design	01 juil. 2024	00:35:22
Today, we welcome Marcia Bryan, owner of Bryan Design Group based in San Diego, California. In this episode, Marcia shares her design journey from model homes to full-service residential and senior living design. Marcia shares how a chance opportunity evolved into a design niche for her business model and how the nuances of senior living design influence and enhance her residential design projects in a practical and meaningful way. Adding new disciplines of design requires continued education, and Marcia shares her approach to expanding her design knowledge by leveraging her network of experts and mentors. Show Highlights: Marcia’s design journey from model homes to founding her own firm How designing for senior living is different than other design Things to consider for designing senior living spaces – accessibility, ADA rules, how aging people see and hear, etc The importance of continued education and learning from experts How Marcia’s exposure to senior living influenced her approach to residential projects Marcia’s experience of starting her own business and the challenges she faced Marcia’s first hire and the importance of balancing different strengths within the team How focusing on residential and senior living helps Marcia’s business stand out from other designers Notable Quotes: “It’s the scariest thing in the world and the most exciting thing in the world to open your own business.” - Marcia Bryan. “For all designers out there that are doing it on their own, kudos to them. But honestly, I think they could be happier, relying on the strengths of others as well as their own.” - Marcia Bryan. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Bryan Design Group Website - https://www.bryandesigngroup.com/ Marcia Bryan on Instagram - https://www.instagram.com/bryandesigngroup/ Sponsor Links: https://danielhouse.club/ https://designmanager.com
	154: Niki Landry I Cultivating Growth from Within	17 juin 2024	00:40:54
Today, we welcome Niki Landry, founder of Hatch Creative Co. - a consulting firm focused on supporting small to mid-level design businesses. In this episode, Niki shares her design journey and how a moment of need at the commercial design firm that she was working at triggered the leader within and culminated in her transition from design to operations. We discuss the value of recruiting and promoting from within and her strategy for identifying hidden leaders among your team. If you’re in growth mode - this episode is for you! Show Highlights: Niki’s business model and her design journey Niki’s transition from design to operations role The importance of looking internally first when you want to expand your design team Asking employees questions to understand their interests, strengths, and problems Providing training to employees on both soft skills like managing and hard technical skills Using a mentoring approach and gradually increasing responsibilities to prepare staff for promotions Notable Quotes: “Your best resources are already under your roof. They understand your culture, they understand your business model, they understand the game.” - Rick. “If firms want to be successful, grow sustainably, and have a team that truly knows the business, they should look internally. Bring those people along on the upward journey, build that team, and create the company that you want.” - Niki Landry. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: HATCH CREATIVE Website: https://www.hatchcreativeco.com/ HATCH Creative Co. on Instagram: https://www.instagram.com/hatch.consulting/ HATCH Creative Consulting on LinkedIn: https://www.linkedin.com/company/hatch-creative-consulting/ Sponsor Links: https://danielhouse.club/ https://designmanager.com
	153: 6-Year Anniversary Episode I Podcast Takeover with Rona Graf	03 juin 2024	00:39:03
Today, we welcome Rona Graf of Grace Blu Interior Design as our PODCAST TAKEOVER host! In this episode, Rona puts Rick in the hot seat and asks him her burning questions about life, business, and community. We discuss Rick’s recovering interior design status and what prompted the pivot into podcasting and coaching. Rick also shares a few of his biggest ah-ha moments from the podcast, who’s on his interview bucket list, and what the next five years looks like for Design Biz Survival Guide. Show Highlights: Rick’s pivot from interior design to podcasting and coaching Finding fulfillment through helping and connecting with other people The highs and lows of Rick’s business model Gaining clarity on your personal definition of success and making sure it aligns with how you want to build your business Dealing with the pressure of comparing himself to others Whether formal education is necessary for success in the design industry Advice to designers who feel they need to know everything before starting their own business Book recommendations that will help you with running a successful design business Notable Quotes: “You don’t have to know everything. You learn things as you go. If you’re waiting to know it all before you start, you’re never going to start.” - Rick “Surround yourself with people who are smarter than you. That’s how you learn. That’s how you grow.” - Rick “Validation – a lot of times you don’t know that you need it until you experience it.” - Rick Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Grace Blu Interior Design Website - https://www.graceblu.com/ Rona Graf on Instagram - https://www.instagram.com/graceblu/ Buy the Books: Unreasonable Hospitality by Will Guidara Start with WHY by Simon Sinek Believe IT by Jamie Kern Lima The 6 Types of Working Genius by Patrick M Lencioni Leaders Eat Last by Simon Sinek Sponsor Links: https://danielhouse.club/ https://designmanager.com
	152: Melissa Muszynski \| Re-discovering your Definition of Success	20 mai 2024	00:33:37
Today we welcome Melissa Muszynski, founder of MBM Design based in Wethersfield, Connecticut. In this episode, Melissa shares how an unexpected injury and a lengthy recovery helped her realize the impact that the home environment has on the healing process. This realization shifted her priorities and prompted her to say goodbye to corporate and launch her own interior design business. We also discuss the transferable skills that helped Melissa get the business off the ground and her slow and strategic approach to scaling. Show Highlights: Melissa’s previous career and the incident that made her want to start a new career in design How her background in PR and project management helped her in the design business Melissa’s business model, typical project type, team size, etc Challenges she faced launching her business during the COVID-19 pandemic and how she overcame them The role of a positive mindset for success in the interior design industry Importance of building up your community that will help you and collaborate with you Melissa’s slow and strategic approach to scaling the business Notable Quotes: “We think we have to take it all on and save the world every single day. But we forget, we have to first worry about saving ourselves.” - Melissa Muszynski. “The secret to survival is believing in yourself, and knowing there’s no competition other than yourself.” - Melissa Muszynski. “Not everyone will do something the way you want it to be done.” - Melissa Muszynski. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: MBM Design Website: https://www.mbmdesignco.com/ MBM Design on Instagram: https://www.instagram.com/melissambmdesign/ Sponsor Links: https://danielhouse.club/ https://designmanager.com
	151: RDW Design Studio \| Special Industry Spotlight Episode	13 mai 2024	00:46:04
This is a special Industry Spotlight episode of Design Biz Survival Guide. This special format is designed to share brands and partners that support designers both creatively and professionally. This supplemental podcast format is our way of sharing valuable information and resources for your business with you, our loyal listeners. Today, we’re speaking with Robyn White — the owner and founder of RDW Design Studio. RDW Design Studio specializes in creating captivating websites and SEO strategies for Interior Designers and the Home Industry. Robyn’s meticulous attention to detail, streamlined process, and ability to provide impeccable service makes RDW Design Studio the go-to resource for design professionals ready to step into their next level of success. Show Highlights: The services RDW Design Studio provides for interior designers Robyn’s background and how she became a part of the interior design community How Robyn helps interior designers attract clients through strategic website design Influence of Robyn’s experience working at an international art gallery on her approach to website designing Robyn’s four phase process for website development Things that designers need to prepare to work with Robyn The differences between website platforms like WordPress, Wix, and Squarespace Tips and strategies for website designing, including photographs, marketing, etc RDW Design Studio now offers SEO services for all websites, not just the ones they designed Notable Quotes: “Your website is your number one strategic marketing tool.” - Robyn White “Everything that is going into your website needs to strategically give the visitor the information they need through your website, to guide them to convert to contact you.” - Robyn White “Designers don’t neglect your website, it really is your calling card.” - Rick Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: RDW Design Studio Website - rdwdesignstudio.com Robyn on Instagram - https://www.instagram.com/rdwdesignstudio/
	150: Breegan Jane \| The Intersection of Preparation and Opportunity	06 mai 2024	00:38:56
Today, we welcome Designer, TV Host, and Philanthropist – Breegan Jane. In this episode, we take a guided tour of Breegan’s multi-faceted design business, and we explore how a combination of vision and preparation has made her one of the most recognizable brands in the industry. We discuss ideal clients and setting expectations, and Breegan breaks down her pricing model then and now and why it works for her business. We also discuss the team and strategy behind the brand and what it really takes to keep all of the plates spinning. Her secret weapon for getting things done may or may not surprise you. Show Highlights: Breegan’s design journey and background in modeling and acting The evolution of her business from fashion to interior design Breegan’s current multi-faceted business model — design, TV appearances, and licensing products How Breegan balances client work with TV commitments Pricing challenges for creative professionals Breegan’s monthly retainer pricing model for her design services Structure of her team and outsourcing work instead of having full-time employees Advice for designers pursuing visibility for their brand — prioritize consistency over perfection Notable Quotes: “I always knew that the creative arts could be something that was a prestigious way to take care of your family.” - Breegan Jane. “I value being a business owner who wants to give my business the best. And I found that outsourcing to people who also like owning their own business, we tend to be of like minds, who are trying to create the best possible outcome.” - Breegan Jane. “The closer you get to your dreams, the harder it is to blindly follow them.” - Breegan Jane. “Consistency overrules perfection. Visibility is your preparation for the opportunity. Don’t let perfection get in the way of your visibility. Show the world who you are.” - Breegan Jane. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Breegan Jane’s Website - https://breeganjane.com/ Breegan Jane on Instagram - https://www.instagram.com/breeganjane/ Sponsor Links: https://danielhouse.club/ https://designmanager.com Link to Business of Interiors Community Summit UK - https://www.thebusinessofinteriors.co.uk/design-summit
	149: Patrick Ediger \| Big Impact, Small Footprint	22 avr. 2024	00:35:47
Today we welcome Patrick Ediger — Founder and Principal Designer of the namesake residential design firm based in Los Angeles, California. In this episode, Patrick shares his journey of design from the Hollywood talent industry to launching his own design business eleven years ago. Patrick shares how exploring and discovering resources and artisans in and around Los Angeles helped him develop a unique sustainable approach to design. We also discuss the impact that custom and vintage sourcing has on profit and how Patrick’s rule of thirds creates a story behind the design that takes his client experience to a new level. Show Highlights: Patrick’s journey in design and his design business model Patrick’s experience working in Los Angeles and how it influenced his sustainable design approach The benefits of utilizing local resources and custom work Patrick’s rule of thirds for sourcing — one-third local, sustainable, vintage Importance of storytelling and transparency about efforts to clients Marketing authentically and building trust with clients over time for sustainable growth Notable Quotes: “Success is not a tangible thing. It is leaving the space better than you found it.” - Patrick Patrick Ediger “Don't be afraid to be vulnerable. Don't sell yourself short.” - Patrick Ediger “We are the gatekeepers to literally everything that goes into our clients’ homes.” - Patrick Ediger Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Feature Guest Website - https://www.patrickediger.com/ Instagram - https://www.instagram.com/patrickediger/ Sponsor Links: https://danielhouse.club/ https://designmanager.com Link to Business of Interiors Community Summit UK - https://www.thebusinessofinteriors.co.uk/design-summit
	148: Molly Rose \| Creating a Winning Content Campaign for Every Project	08 avr. 2024	00:55:11
Today, we welcome Molly Rose - a professional interior photographer and public relations partner for interior designers and architects. In this episode, Molly breaks down her 10-step strategy to help you create project campaigns that support your overarching brand and provide content throughout the design process. We discuss how a combination of micro storytelling, DIY photography, and a structured posting schedule can truly enhance your messaging and your PR strategy for each project. Heads up - have your iPhone ready for a camera settings tutorial that will change the game for you! Show Highlights: Molly’s experience interviewing Rick in EP78 of Design Biz Survival Guide Podcast Molly’s 10-step strategy for creating project campaigns Tips for using a phone camera effectively for interior photography How to document and share content from the inquiry phase of a new project Linking content together from different project phases Organizing and utilizing content across various social media platforms Documenting client reactions and the design reveal The role of media in validating designers and their work How to use AI to promote your design style How to use your phone for interior photography: Settings → Search camera → Enable Apple ProRAW → Ensure grid and lens correction are on → Open camera → Portrait mode → Click the upward arrow to adjust exposure → Drag exposure down to -1.0 to -1.3 → Adjust aperture (F) between 5.0 to 5.6 for wide shots, 2.0 to 2.8 for detail shots. Notable Quotes: “Approach your work with the best intentions. It will get in front of somebody who will love it, and their appreciation might surprise you. And who doesn’t like it also might surprise you. But don’t be too worried about conforming to a certain approach because one size doesn’t fit all. Everyone has a place at the table.” - Molly Rose “Use AI to show stuff that you would do. Generate images to show stuff that you would do.” - Molly Rose Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Feature Guest Website - http://mollyrosephoto.co/ Design Stories Workbook - http://mollyrosephoto.co/stories Instagram - https://www.instagram.com/mollyrose.photo/ Sponsor Links: https://danielhouse.club/ https://designmanager.com Link to Business of Interiors Community Summit UK - https://www.thebusinessofinteriors.co.uk/design-summit
	147: House of Morrison I Special Industry Spotlight Episode	01 avr. 2024	00:38:52
This is a special Industry Spotlight episode of Design Biz Survival Guide. This special format is designed to share brands and partners that support designers both creatively and professionally. This supplemental podcast format is our way of sharing valuable information and resources for your business with you, our loyal listeners. Today, we’re speaking with Rachel Morrison and Andrew Morrison of House of Morrison - a made-to-order furniture manufacturer that caters exclusively to the trade. The Morrison brand is widely regarded for their notable luxury design, with projects throughout Southern California and beyond. Known for their tailored and collected aesthetic, their work has been featured in countless shelter magazines. In this episode, we discuss the backstory of their furniture manufacturing brand, the role that it plays in their ability to deliver extraordinary design to their clients, and their commitment to being a trusted trade resource to the interior design community. Show Highlights: Rachel and Andrew’s background and their role in House of Morrison The backstory of House of Morrison, how it started, and its evolution HOM’s process of designing the furniture collection — sourcing inspiration, sketching, refining ideas, etc The process of ordering furniture from the HOM How HOM engages with and supports the design community Rachel and Andrew’s decision to sell exclusively to the trade and the benefits it offers to designers Type of clients HOM works with Recommendations for key furniture pieces designers should invest in — sofas, dining tables, etc. Notable Quotes: “We wanted to give the designer the tools to be a designer. What we mean by that is that the fabrics, the wood finishes—clients have different needs. And we want to come up with a way where we could meet that objective.” - Andrew Morrison “It doesn’t matter if it’s a whole home or just a bedroom, a House of Morrison piece should elevate the room. It’s that type of quality that we’re looking for that’s able to be passed down.” - Andrew Morrison “Making the right selections on the key pieces can set the tone in the whole home.” - Rachel Morrison Supporting Resources: HOM Website - https://houseofmorrison.com/ HOM on Instagram - https://www.instagram.com/house_of_morrison/ Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
	146: DuVal Reynolds \| Confessions of a Serial Entrepreneur	25 mars 2024	00:42:25
Today we welcome DuVal Reynolds - founder and principal designer of DuVal Design - a full service interior design firm based in Fairfax, Virginia. In this episode, DuVal shares his journey of design from med school to design school and how he learned the inter workings of the business of design before launching his own design business six years ago. We also discuss his personalized approach to marketing and DuVal reveals how he developed a billing strategy that promotes consistency, accountability and most importantly, keeps the revenue flowing. Show Highlights: DuVal’s journey from medical school to becoming an interior designer and starting his own design business The challenges DuVal faced when launching his own business—not having a portfolio and figuring out business structures How DuVal grew his business over 6.5 years and now manages three businesses with a team of 8 people DuVal’s approach to marketing his design business in the early days without a portfolio DuVal’s pricing and billing strategy that promotes consistency, accountability and keeps the revenue flowing The problems DuVal identified in the kitchen cabinet industry and started his own cabinetry business to provide a better solution Advice on growing your design business efficiently while keeping overhead costs low Notable Quotes: “You should market when you’re the busiest, not when you’re slow. When business is booming, that’s when you really need to put the pedal to the metal and market.” - Rick “Design is based on your perspective. And that’s all you have to give.” - DuVal Reynolds “If growth means success to you, in whatever way it’s manifesting itself, you’re winning.” - Rick Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Design Firm Website - https://www.duvalreynolds.com/ House of DuVal E Commerce - https://www.houseofduval.com/ Fairfax Kitchen Cabinets - https://www.fairfaxkitchencabinets.com/ Instagram - https://www.instagram.com/duvaldesignllc/ Sponsor Links: https://www.pirch.com https://designmanager.com Subscribe to our email list: https://designbizsurvivalguide.com/ Link to Business of Interiors Community Summit UK - https://www.thebusinessofinteriors.co.uk/design-summit
	145: Donna Johnson \| The Business of Luxury Design	11 mars 2024	00:37:34
Today, we welcome Donna Johnson of Luxe Design, a luxury interior design firm with offices in Orange County and Las Vegas. In this episode, Donna shares her lifelong passion for interior design and how relationships – both organic and strategic – have fueled the growth and success of her design business. We also discuss the value of continued education, changes in the industry, and the pros and cons of serving the high-end luxury market. Listen in as Donna shares her experiences working over four decades in the design industry and the rewards and restrictions of working in the high-end market! Show Highlights: Donna’s background and how she got into interior design Balancing her design career as a single mom of four and managing two offices The importance of continuing education and learning new skills for designers The pros and cons associated with serving the high-end luxury market The importance of confidentiality in high-end luxury projects Changes in the design industry over the years and the impact of social media on it Advice for new designers to focus on business skills, relationships, and continued education Notable Quotes: “We always say design is a relationship-based business. It’s design, it’s technical, it’s sales. It’s all of those things. But it is also a relationship business. And when you make those connections and nurture them, the potential is just off the charts.” - Rick “Sometimes you really do have to reinvest, go back to school to learn something entirely new, especially at a time when your business might be growing stale.” - Rick “I’ve been through ups and downs in this business. And the passion that I have for design is what kept me going.” - Donna “You better get great at your business because it’s not just design, and it’s not all fun and games. You do have to do the paperwork besides having fun with design.” - Donna Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Luxury Designer Website - https://luxury-designer.com/ Donna’s Instagram - https://www.instagram.com/luxedesigner/ Sponsor Links: https://www.pirch.com https://designmanager.com https://www.highpointmarket.org/registerDBSG Subscribe to our email list: https://designbizsurvivalguide.com/ Link to Business of Interiors Community Summit UK - https://www.thebusinessofinteriors.co.uk/
	144: Josiah Lilly \| Building Integrity-based Relationships in Life and Business	26 févr. 2024	00:35:11
Today, we welcome Josiah Lilly—owner of EPIC Ceramic + Stone, a high-end residential tile and stone installation company based in Orange County, CA. In this episode, we discuss Josiah’s entrepreneurial journey from age 17 and his steadfast commitment to service and leadership, which has helped him grow his multi-faceted business model. Josiah candidly shares the pressure of being the youngest build partner on the job site, earning the respect of his peers, and the privilege of impacting the lives of his clients and team members. Tune in to learn how building a culture of trust and family has taken Josiah’s business to new heights while also forging lifelong relationships around the world. Show Highlights: Josiah’s journey starting his tile and stone installation business Surrounding yourself with talented people and taking advantage of learning opportunities Josiah’s approach to developing a strong company culture and caring for his employees like family Defining your niche in the creative industry and knowing who you are as a business Building trust with clients and delivering excellent craftsmanship through dedicated teamwork Finding motivation through relationships and love of the craft Notable Quotes: “Take advantage of any opportunity you get.” - Josiah Lilly “I think a lot of businesses that have their true identity and know who they are, are the ones that find the most success.” - Josiah Lilly “Success for me is creating lifelong relationships and improving people’s lives.” - Josiah Lilly Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Website - https://epicstone.net/ Instagram - https://www.instagram.com/epicceramicandstone/ Sponsor Links: https://www.pirch.com https://designmanager.com https://www.highpointmarket.org/registerDBSG Subscribe to our email list: https://designbizsurvivalguide.com/

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