Explore every episode of the podcast Dental Practice Launch Podcast

In this episode, Shane Simmons discusses the recent changes in Google's search and map listings, how they impact dental practices' patient calls, and the importance of adopting an omnipresence marketing strategy to stay competitive.

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Takeaways:

• Google is making it harder for practices to get calls from organic listings by adding call buttons to sponsored ads only.
• The number of local pack ads showing up in search results has increased significantly, now up to 22% in some cases.
• Practices that invest in paid advertising are seeing a lower cost per patient acquisition and better results.
• An omnipresence strategy that includes organic, paid, social, and community presence is essential for future success.
• Google's updates are designed to push practices to pay for ads, making paid strategies more critical than ever.

In this episode, Shane draws parallels between the World Cup and building a thriving dental practice, highlighting five key lessons from obsessed fans and team strategies that can be applied to dentistry.

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Takeaways:

• Fans show up all season long, not just on game day, and so should your practice engagement.
• Patients follow the team, not just the logo—share your story to build loyalty.
• The group stage teaches us that consistency over time is more important than a single win.
• Home field advantage in dentistry is earned through reviews and community presence.
• Data-driven decisions are crucial—know your costs, patient lifetime value, and practice metrics.

Shane Simmons, of Crimson Media Dental Marketing, discusses the misconceptions about dental marketing, emphasizing the importance of omnipresence strategies and long-term relationship building to attract and retain patients.

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Resources:

Study on Marketing Touch Points

In this episode of The Dental Practice Launch Podcast, host Shane Simmons, Founder and CEO of Crimson Media Dental Marketing, sits down with Dr. Ryan Driesse, owner of Mountain City Dentistry.

Dr. Driesse shares the full behind-the-scenes story of launching a startup dental practice from scratch in Jasper, Georgia, and scaling it to nearly $2 million in production in just over a year. From construction delays and last-minute staffing challenges to explosive patient demand and rapid team growth, Ryan breaks down what it really takes to succeed as a first-time practice owner.

This conversation goes far beyond numbers. Ryan opens up about building trust in a new community, creating a culture-first team, and the life-changing personal wins that came from practice ownership, including paying off student loans, transforming his father’s smile, and creating unforgettable experiences for his family.

If you’re an associate dentist thinking about ownership, or a new owner in the early stages of your journey, this episode is a masterclass in mindset, leadership, and what’s possible when preparation meets execution.

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• ‍Startup ownership can scale fast when done intentionally – Ryan built demand before opening through ground marketing, community involvement, and a VIP list that generated nearly 300 interested patients pre-launch.
• ‍Community connection beats clinical credentials – Trust, authenticity, and human connection were the real drivers of early growth, not just technology or advanced procedures.
• ‍Delays and setbacks are part of the deal – From an 8-month construction delay to losing a key team member 10 days before opening, Ryan shows how planning for worst-case scenarios creates resilience.
• ‍Culture-first hiring is a growth accelerator – Ryan hires almost exclusively through referrals and prioritizes attitude, sacrifice, and culture fit over résumés.
• ‍Reputation matters more than revenue,especially early – His first goal wasn’t collections; it was building a reputation with patients, staff, and the community that would compound over time.
• ‍Ownership unlocks life-changing personal impact – Practice ownership allowed Ryan to pay off massive student loans, provide exceptional benefits to his team, restore his father’s smile, and fulfill lifelong dreams for his family.
• ‍The mental load is real, but worth it – Ryan candidly discusses decision fatigue, stress, and the transition from associate to CEO, and why the fulfillment outweighs the pressure.

In this episode of the Dental Practice Launch Podcast, Shane Simmons discusses the recent ADA report highlighting significant trends in the dental industry, particularly the increasing number of dentists opting out of insurance networks. He explores the implications of these trends on practice growth, patient acquisition, and the importance of building patient loyalty through effective marketing strategies. The conversation emphasizes the changing landscape of dentistry and the need for practices to adapt to remain competitive.

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Takeaways:

• Nearly one in three dentists went out of network with insurance in 2025.
• A significant percentage of dentists plan to drop insurance networks in 2026.
• The cost of doing business in dentistry is rising, impacting insurance reimbursements.
• Practices need to focus on patient experience to build loyalty.
• Accepting new patients is crucial, but scheduling challenges exist.
• The average wait time for new patients is over 13 business days.
• Strategic marketing is essential for attracting patients beyond insurance networks.
• Investment in marketing can lead to long-term patient relationships.
• The dental landscape is evolving, requiring practices to adapt quickly.
• Building a strong brand can help practices thrive without relying on insurance.

In this episode of the Dental Practice Launch Podcast, host Shane Simmons welcomes Dr. Steven Tran, a dentist in Altadena, CA, who has experienced rapid growth since opening his doors in April 2025.

Steven shares his journey of starting a practice amidst challenges, including community fires that delayed his opening. He emphasizes the importance of community support and maintaining a positive mindset during tough times. The conversation delves into the strategies that have contributed to his practice's success, including a focus on patient experience, team culture, and effective marketing strategies, particularly through social media and targeted ads.

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In this episode of the Dental Practice Launch Podcast, Shane shares key insights from successful dental startups that surpassed $1 million in their first year. He outlines eight critical lessons, emphasizing the importance of early marketing, the power of Google reviews, aligning brand experience with marketing, and the necessity of the doctor's involvement in marketing efforts. Additionally, he discusses the significance of understanding practice numbers, making strategic investments, hiring the right talent early, and avoiding common pitfalls that can hinder growth.

Click here to download the Million-Dollar Dental Startup Checklist!

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To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click here.

Takeaways:

• Successful practices start marketing early, ideally 5-7 months before opening.
• Obsessing over Google reviews is crucial for building trust and visibility.
• Brand experience must align with marketing messaging to attract patients.
• Doctors should be actively involved in marketing efforts.
• Understanding key practice numbers is essential for growth and budgeting.
• Invest strategically in marketing and patient experience from the start.
• Hiring the right talent early prevents scheduling bottlenecks.
• Avoid stopping marketing efforts when the practice gets busy.
• Monitor patient calls to ensure no opportunities are lost.
• Continuously track and analyze marketing effectiveness for long-term success.

In this episode of the Dental Practice Launch Podcast, Shane Simmons discusses the importance of tracking long-term patient production rather than just focusing on initial new patient appointments. He emphasizes the need for dental practices to analyze their marketing efforts and patient retention over time to make informed decisions that support sustainable growth. By understanding the full picture of patient production, practices can avoid making short-sighted marketing mistakes and ensure they are investing in effective channels.

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To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click here. https://www.crimsonmediagroup.com/

Takeaways:

• Don't make the mistake of only tracking initial new patient appointments.
• Look at total patient growth, production, and collections over time.
• Consider the long-term value of new patients beyond their first visit.
• Track future production from new patients to understand true ROI.
• Analyze how many new patients return for follow-up appointments.
• Understand the impact of referrals from new patients on practice growth.
• Avoid cutting marketing channels that may have delayed effects.
• Focus on average patient production over a 12-month period.
• Data-driven decisions are crucial for sustainable practice growth.
• Celebrate record years but analyze the metrics behind them.

In this episode of the Dental Practice Launch Podcast, Shane discusses the four essential Key Performance Indicators (KPIs) that every dental practice owner should know. He emphasizes the importance of understanding new patient metrics, patient production, total production, and the cost of acquiring new patients. By tracking these KPIs, practice owners can make informed decisions to grow their practices and reduce stress. The episode provides valuable insights into how to effectively manage and analyze these metrics for better practice management.

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To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click here. https://www.crimsonmediagroup.com/

Takeaways:

• You need to know how many new patients you're getting.
• Don't be too short-sighted with your marketing.
• Everything is marketing, including patient referrals.
• Track the total production as well as new patient production.
• Your cost to acquire a new patient is crucial for growth.
• Understanding KPIs helps reduce stress in practice management.
• You should reverse engineer your future growth based on data.
• Knowing your new patients scheduled each month is essential.
• Patient production should be analyzed over a longer term.
• Effective marketing strategies can lead to increased patient retention.

Chapters:

00:00 Introduction to Key Performance Indicators (KPIs)

02:03 Understanding New Patient Metrics

05:09 Analyzing Patient Production and Revenue

07:23 Total Production Insights

08:49 Cost of Acquiring New Patients

13:04 Summary of Essential KPIs

They’re back!!! In this episode, Shane Simmons gets a one year update from Dr. Dinowitz and his wife Michelle, owners of Voorhees Pediatric Dentistry. They discuss the challenges and triumphs of running an out-of-network pediatric dental practice, including their unique out-of-network model, marketing strategies, and the importance of building a strong reputation in the community. The conversation highlights the significance of patience, authenticity, and strategic partnerships in achieving business growth and maintaining quality care. There are great lessons in this episode!

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To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click here. https://www.crimsonmediagroup.com/

Takeaways:

• The journey of starting a dental practice is a roller coaster of learning experiences.
• Choosing to operate out-of-network can be challenging but rewarding.
• Building a reputation takes time and effort, especially in a new community.
• Influencer marketing can significantly boost visibility and patient acquisition.
• Community engagement is crucial for establishing trust and relationships.
• Transparency in communication about insurance is key to patient retention.
• Delayed gratification is a vital mindset for business owners.
• Quality control must be maintained while pursuing growth.
• Utilizing social media authentically can resonate with potential patients.
• Having a supportive team and network is essential for success.

Chapters:

00:00 The Journey Begins: A Year in Review

06:47 Building Reputation: Overcoming Initial Challenges

12:57 Marketing Strategies: Influencer Partnerships and Community Engagement

20:03 Navigating Out-of-Network Challenges

47:03 Future Goals: Growth and Quality Control

In this episode of the Dental Practice Launch Podcast, host Shane Simmons interviews Susan Leckowicz, owner of Dental Coaches, about the critical role of front desk training in dental practices. They discuss the importance of first impressions on the phone, the impact of patient conversion rates, and effective strategies for handling insurance inquiries. Susan shares insights on building relationships with patients, discussing treatment costs, and the value of ongoing training for front desk teams. The conversation emphasizes the need for dental practices to understand their patient value and improve their phone conversion processes to enhance overall practice success.

Takeaways:

• Dental practices should focus on building freedom through effective marketing.
• First impressions on the phone are crucial for patient conversion.
• Patients often call multiple offices before making a decision.
• Understanding annual patient value can help practices gauge their success.
• Each lost call can cost a practice significant revenue.
• Training front desk staff is essential for improving patient interactions.
• Insurance questions should be handled with care and empathy.
• Building relationships with patients can lead to better retention and referrals.
• Ongoing training and monitoring of calls can enhance team performance.
• Creating a positive patient experience is key to practice growth.

Chapters:

00:00 Introduction to Dental Practice Launch Podcast

01:23 Susan Leckowicz's Journey in Dentistry

04:02 The Importance of First Impressions on the Phone

09:29 Understanding Patient Value and Conversion Rates

13:12 Handling Insurance Questions Effectively

18:28 Building Relationships with Patients

28:09 The Bootcamp Training for Front Desk Teams

34:35 Actionable Advice for Improving Phone Conversions

In this episode of the Dental Practice Launch Podcast, Shane Simmons interviews Dr. Sarah Severson, who shares her journey of opening a pediatric dental practice in Round Rock, Texas. Sarah discusses her motivations for practice ownership, the challenges she faced in building her practice, and the importance of investing in herself and her brand. She emphasizes the significance of clinical autonomy and the rewarding nature of being a practice owner, despite the daunting challenges that come with it.

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To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

Takeaways

• Dr. Sarah Severson opened a pediatric dental practice in Round Rock, Texas.
• She was motivated by a desire for clinical autonomy and to work with children.
• The journey to practice ownership was daunting but rewarding.
• Investing in continuing education is crucial for differentiation in services.
• Building a strong brand is essential for attracting patients.
• Staffing challenges are common in practice ownership.
• The importance of having a solid marketing plan before opening.
• Finding the right location is key to practice success.
• The first few months of opening can be overwhelming but affirming.
• Practice ownership requires wearing many hats and making tough decisions.

In this episode of the Dental Practice Launch Podcast, Shane Simmons discusses the critical importance of understanding marketing ROI for dental practices. He emphasizes that many practice owners mistakenly cut marketing expenses without realizing the long-term revenue losses that can result. By tracking marketing efforts accurately and viewing them as investments rather than expenses, dental practices can achieve significant growth. The conversation highlights the need for proper data tracking and long-term thinking to maximize the effectiveness of marketing strategies.

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To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

Takeaways

• You do not want to be the practice owner that cuts $30,000 of revenue to save $2,000.
• Tracking marketing has improved significantly in recent years.
• Marketing should be viewed as an investment, not an expense.
• Dentists often think about marketing the wrong way.
• Successful practice owners focus on ROI rather than minimizing costs.
• Long-term tracking is essential for accurate ROI assessment.
• Cutting marketing can lead to substantial revenue loss.
• Accurate data tracking is crucial for understanding marketing effectiveness.
• You need to measure results over a longer time frame.
• Understanding your numbers is key to practice growth.

In this episode of the Dental Practice Launch Podcast, Shane Simmons discusses the pitfalls of short-term marketing strategies in dental practices and emphasizes the importance of building a long-term vision for sustainable growth. He outlines key principles for effective marketing, including the need for patience, the significance of branding, and the necessity of tracking ROI accurately. By adopting a long-term perspective, dental practices can foster patient trust and create a thriving business environment.

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To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

Takeaways:

• Short-term marketing can trap dental practices in a cycle of stress.
• Successful practices focus on long-term visions and sustainable growth.
• Instant ROI is a false promise; marketing takes time to yield results.
• Marketing should be viewed as a flywheel, not a slot machine.
• Building a strong brand is essential for long-term success.
• Tracking ROI accurately is crucial for informed decision-making.
• Let your marketing efforts mature like a fine wine.
• Good marketing requires patience and consistency.
• Engaging with the community builds trust and loyalty.
• Successful practices invest in their brand and patient experience.

In this episode, Shane Simmons discusses the critical importance of location selection for dental practices with Bobby Lind and Isaiah Douglass from Pinpoint. They explore how understanding demographics, competition, and patient ratios can significantly impact the success of a dental startup. The conversation gets into the tools and data available to help practice owners make informed decisions about where to establish their practices, as well as effective marketing strategies based on demographic insights. Key takeaways emphasize the need for practice owners to understand their market and partner with the right professionals to ensure success.

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To learn more about Pinpoint and secure your practice’s demographics analysis, visit their website https://pinpointmypractice.com/

To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

Takeaways:

• Understanding the demographics of an area is crucial for practice success.
• Stacking the odds in your favor starts with location selection.
• A healthy dentist-to-population ratio is essential for sustainability.
• Utilizing data can help identify the best locations for dental practices.
• Marketing strategies should be tailored to the demographics of the area.
• Partnering with real estate and marketing professionals is key.
• Data-driven decisions can lead to better patient targeting.
• Existing practices can leverage data to refine their marketing efforts.
• Understanding patient spending habits can inform service offerings.
• Continuous analysis of market data is vital for growth.

In this conversation, Shane and Dr. Ben Friberg drive into Dr. Friberg’s transformative journey from a stressed practice owner to a thriving dentist who prioritizes work-life balance.

He discusses the importance of defining personal and business values, effective team building, and the shift from high-volume to quality-focused marketing strategies.

The discussion emphasizes the need for clarity in personal goals, the significance of investing in team members, and the evolving nature of marketing in the dental industry.

To learn how Dr. Friberg helps overstressed dentists find freedom in their practice, visit his website https://www.drbenfriberg.com/ To order “The Seven Figure Practice Blueprint For Dentists”, click here: https://www.drbenfriberg.com/book

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To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

Takeaways

• Practice ownership can lead to stress and burnout.
• Defining personal values is crucial for business success.
• Investing in team members leads to better retention and performance.
• Marketing should focus on quality over quantity.
• A clear vision helps in aligning business practices with personal goals.
• Team incentives should align with practice profitability and patient experience.
• Marketing is an ongoing experiment that requires time and feedback.
• Building trust with patients leads to higher case acceptance rates.
• Creating a positive team culture enhances productivity and morale.
• Work-life balance is achievable in dental practice ownership.

In this episode of the Dental Practice Launch Podcast, Shane Simmons discusses the three key performance indicators (KPIs) essential for growing a dental practice predictably. He emphasizes the importance of understanding annual patient value, the cost of acquiring new patients, and the average booking time for new patients. By focusing on these metrics, dental practice owners can make informed decisions that lead to sustainable growth and profitability.

SUBSCRIBE to The Dental Practice Launch Podcast!

Check out more episodes: https://www.crimsonmediagroup.com/podcast

To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

Takeaways:

• Understanding KPIs is crucial for dental practice growth.
• Annual patient value indicates how much each patient contributes.
• Cost of acquiring new patients affects marketing strategies.
• Booking time for new patients impacts conversion rates.
• Tracking these metrics leads to informed decision-making.
• Growth should be prioritized over cutting costs.
• Data-driven insights can predict practice performance.
• Marketing investments should yield a good return.
• Practices need to be proactive in scheduling new patients.
• Effective tracking systems can enhance practice management.

In this episode, Shane Simmons discusses effective strategies for dental practices to increase their Google reviews. He emphasizes the importance of reviews as a conversion mechanism that can lower the cost of acquiring new patients.

Shane shares practical tips, including the use of automation, the significance of personal requests for reviews, and the implementation of easy access methods like tap signs or QR codes. The episode concludes with a summary of key strategies to consistently gather quality reviews and enhance the practice's reputation.

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To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

Takeaways:

• Google reviews are crucial for patient conversion.
• Quality reviews lower the cost of acquiring new patients.
• Automation helps but should not be the only method used.
• Personal requests for reviews yield better results.
• Engaging with patients emotionally increases review likelihood.
• Tap signs or QR codes simplify the review process.
• Front desk staff should actively encourage reviews.
• Tracking reviews can motivate the team.
• Building a strong reputation is essential for growth.
• Consistency in asking for reviews is key to success.

In this episode of the Dental Practice Launch Podcast, Shane Simmons discusses the differences between Social Media ads and Google ads for dental startups. He emphasizes the importance of using both platforms strategically to attract patients, highlighting the long-term benefits of social media and the immediate results from Google ads. The episode also covers budgeting for ads, the significance of community engagement, and the necessity of building a recognizable brand in the dental industry.

To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

Takeaways:

• Social media ads are effective for brand awareness.
• Google ads target patients actively searching for dental services.
• A combination of both ad types is essential for success.
• Social media should focus on building relationships and trust.
• Google ads can provide immediate patient acquisition results.
• Budget allocation should favor Google ads for immediate needs.
• Long-term strategies are crucial for sustainable growth.
• Community engagement enhances brand recognition.
• Avoid ads that look overly promotional to attract more patients.
• Investing in marketing is a long-term commitment for dental practices.

In this episode of the Dental Practice Launch Podcast, Shane Simmons interviews Malika Azargoon of Zar Dental Consulting. They discuss strategies for dental practice owners to thrive in 2025. They explore the importance of understanding practice metrics, the role of a coach or consultant, and the significance of building a strong team culture. Malika shares her journey in dentistry and how she became known as the 'dental therapist,' emphasizing the need for support and guidance in overcoming challenges.

The conversation also highlights the necessity of standard operating procedures and proactive team management to ensure practice success.

Malika shares insights on the importance of understanding demographics and creating a supportive environment for practice owners, especially those starting out.

Learn more about Zar Dental Consulting click on the link below: https://www.zardentalconsulting.com/

https://www.facebook.com/zardentalconsulting

https://www.instagram.com/zardentalconsulting/

To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

In this episode of The Dental Practice Launch Podcast, host Shane Simmons interviews Dr. Chase Williams. Dr. Williams shares the journey of opening Tooth & Co., a fee-for-service dental practice in Fairhope, Alabama.

Dr. Williams discusses the challenges and successes he faced during his first year, including his decision to be Fee For Service as a dental startup, the importance of creating a unique patient experience, and the marketing strategies that helped build anticipation before opening. The conversation discusses the significance of aligning practice ownership with personal lifestyle goals and the value of old-school hospitality in modern dentistry. 

Dr. Williams shares his journey of building a successful dental practice focused on efficiency, team dynamics, and holistic care. He emphasizes the importance of a supportive team, innovative membership plans, and a commitment to patient-centered care.

Dr. Chase also discusses the significance of embracing holistic dentistry and the impact of thorough patient experiences on practice growth. He concludes with valuable advice for aspiring dental entrepreneurs, highlighting the need for confidence, niche identification, and preparation before launching a practice.

Takeaways

• Dr. Chase Williams opened a fee-for-service dental practice in Fairhope, Alabama.
• He prioritized creating a unique patient experience over traditional insurance models.
• Marketing strategies included social media ads to build anticipation before opening.
• Dr. Williams emphasizes the importance of aligning practice goals with personal lifestyle.
• He believes in comprehensive dentistry and providing personalized care.
• The practice focuses on old-school hospitality combined with modern technology.
• Dr. Williams invested significantly in technology to differentiate his practice.
• Membership plans can make dental care more accessible and affordable.
• Investing in technology can differentiate a practice.
• Identifying a niche can help attract the right patient base.

To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

In this episode of The Dental Practice Launch Podcast, host Shane Simmons interviews Dr. Katie Riesenberg, the owner of Beachside Smiles in North Myrtle Beach, South Carolina.

Dr. Riesenberg shares her journey from being an associate dentist to opening her own practice, discussing the challenges and triumphs she faced along the way. The conversation covers her motivations for starting a practice, the importance of location, the unique beach-themed atmosphere of her office, and the marketing strategies that have contributed to a booked schedule since opening. Dr. Riesenberg also offers valuable advice for aspiring practice owners and reflects on the lessons learned during her first year of practice ownership.

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Takeaways

• Dr. Riesenberg moved to Myrtle Beach to pursue her dream of living by the beach.
• She always wanted to own her own practice since childhood.
• The decision to start her own practice came after feeling unhappy in her associate position.
• Hiring a consultant helped alleviate the stress of starting a practice.
• Location is crucial; being near recognizable landmarks aids in patient acquisition.
• Creating a unique patient experience is key to building a loyal patient base.
• Facebook ads have been a significant source of patient referrals.
• Building a strong team is essential for practice success.
• Dr. Riesenberg emphasizes the importance of mental health and finding outlets outside of work.
• Leadership requires understanding team dynamics and having difficult conversations.

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To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

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Learn more about Beachside Smiles on the links below:

https://www.facebook.com/people/Beachside-Smiles/61550333166321/

https://www.instagram.com/beachsidesmilessc/

In this episode of the Dental Practice Launch Podcast, host Shane Simmons interviews Dr. Chriska Mustafa, the owner of Root Modern Dentistry in Ashland, Virginia.

They discuss the unique aspects of her startup dental practice and the importance of creating a welcoming and comfortable environment for patients. Chriska shares her vision for the practice, which includes a focus on patient experience and education. She also talks about the challenges she faced during the design and construction process.

She also discusses the success of her social media marketing efforts. Dr. Chriska Mustafa discusses the importance of incorporating humor and authenticity into dental practice marketing. She shares her experience of using humor in videos and social media content, which has helped build strong relationships with patients.

Dr. Mustafa emphasizes the value of community collaboration and partnerships with local businesses to enhance brand awareness and attract new patients. She also highlights the importance of investing in marketing and building a strong online presence. Despite the challenges of practice ownership, Dr. Mustafa believes that it is worth it and encourages others to pursue their dreams.

Takeaways:

• Creating a unique and welcoming environment is crucial for a startup dental practice.
• Patient experience should be a top priority, from the waiting room to the treatment rooms.
• Design elements can help create a more inviting atmosphere. Social media marketing, including Instagram reels, can be an effective way to educate and engage with patients.
• Collaborating with other businesses in the community can also help promote a dental practice.
• Incorporating humor and authenticity into dental practice marketing can help build strong relationships with patients.
• Collaborating with local businesses and forming partnerships can enhance brand awareness and attract new patients.
• Investing in marketing and building a strong online presence is crucial for practice success.
• Practice ownership comes with challenges, but the rewards make it worth it.

Learn more about Root Modern Dentistry on the links below: https://www.dentistashlandva.com/   / rootmoderndentistry     / rootmoderndentistry  

To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

Dr. Gin Do, a dentist in Orlando, FL and founder of Illume Dental Studio in Orlando, Florida, shares her experience of creating a unique startup dental practice. Dr. Do wanted to create a spa-like atmosphere where patients feel relaxed and taken care of. The practice offers a comfort menu with options like sparkling water, coffee, tea, and even mocktails. Dr. Do emphasizes the importance of personalization and human connection in the dental industry. She also discusses the success of her social media strategy, which includes creating funny and engaging content that has built a large following. Dr. Do and Shane reveal what every dentist should know when starting a dental practice.

Takeaways

• Create a unique atmosphere in your dental practice to make patients feel relaxed and taken care of
• Disrupt the “traditional” dental experience
• Offer a comfort menu with personalized options to enhance the patient experience
• Invest in a strong social media strategy to engage with patients and build a following
• Believe in yourself and don't let others' opinions discourage you from pursuing your dreams

Learn more about Illume Dental Studio on the links below: https://www.illumedentalstudio.com/

https://www.facebook.com/illumedentalstudio/

https://www.instagram.com/illumedentalstudio/

To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

In this episode, Shane Simmons of Crimson Media discusses burnout in dentistry with guest Rebecca Herring, owner of Transformational Dental Coaching.

They explore strategies to avoid burnout for both dentists and their teams, with a focus on implementing virtual assistants to alleviate workload and create work-life balance.

Rebecca shares her experience in placing virtual assistants in dental practices and emphasizes the importance of investing time and training in these team members.

They also discuss the benefits of virtual teams and the need to involve them in team meetings and activities.

Takeaways

• Burnout is a common issue in dentistry, both for dentists and their teams.
• Implementing virtual assistants can help alleviate workload and create work-life balance.
• Virtual assistants can handle tasks such as answering phones, insurance verification, reactivating patients, and managing referrals.
• Investing time and training in virtual assistants is crucial for their success in the practice.
• Involving virtual team members in meetings and activities helps them feel included and valued.

If you want to see if hiring a virtual assistant is right for your dental practice, reach out to Rebecca at Rebecca@yourtdcoach.com for more information. 

To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

In this episode, Shane and Dr. Dinowitz sitdown for a one to one interview inside of Voorhees Pediatric Dentistry. They discuss the first month of being open, what marketing is working for them, delegating to rockstar team members, and much more. Be sure to checkout the video interview to see the airplane seats! 

Learn more about Dr. Dan Dinowitz here: https://www.voorheespediatricdentistry.com/

To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

In this episode, we discuss the final preparations before opening a dental practice. Stacey Peters of Ideal Practices, discusses the importance of a dress rehearsal. A dress rehearsal is where the team practices the patient experience and identifies any challenges or areas for improvement. They also emphasize the need for flexibility and the ability to make decisions on the fly when dealing with unpredictable children. Dan shares his learnings from the dress rehearsal, including the importance of delegation and prioritizing his role as a dentist. 

Takeaways

• A dress rehearsal is crucial before opening a dental practice to practice the patient experience and identify any challenges or areas for improvement.
• Learning and mastering the practice management software is essential before opening to ensure smooth operations.
• Common blind spots in startup practices include not having a clear vision and not investing enough time in training.
• Creating an amazing first impression for patients is crucial, as it sets the tone for their experience at the practice.
• Flexibility and the ability to make decisions on the fly are crucial when working with children.
• Delegation is important for practice owners to avoid feeling overwhelmed and to empower their team members.
• Prioritizing one's role as a dentist and finding a work-life balance is essential for long-term success.
• Practice ownership can be an emotional rollercoaster, but forgiving oneself and staying true to the vision can help navigate the challenges.

Learn more about Dr. Dan Dinowitz here: https://www.voorheespediatricdentistry.com/

Learn more about how Ideal Practices helps dentists open their dream startup: https://idealpractices.com/ |

To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

In this episode, Dr. Dan Dinowitz and Shane Simmons discuss valuable lessons learned from Dr. Dinowitz’s experience of starting a dental practice. The conversation covers topics such as marketing, team building, time management, and the importance of seeking expert advice. Dr. Dinowitz also discusses the challenges of balancing the startup process with personal life events and the significance of having a strong support system. The episode concludes with a preview of the upcoming grand opening and a media day at the practice.

Takeaways

• Start marketing early and be consistent in your approach.
• Hire a great team early and continue recruiting to build a strong and collaborative work environment.
• Balancing multiple life events while building a practice is challenging but doable with the right support system.
• Take time away from your current job to focus on the startup, especially for administrative purposes.
• Seek expert advice and consultants to guide you through the startup process and marketing strategies.

Learn more about Dr. Dan Dinowitz here: https://www.voorheespediatricdentistry.com/

Learn more about how Ideal Practices helps dentists open their dream startup: https://idealpractices.com/ |

To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

In this episode, Dr. Dan Dinowitz discusses the process of securing financing for his pediatric dental startup. He shares his personal experience of building a house and a practice simultaneously, highlighting the importance of choosing the right lender and considering loan terms beyond just the interest rate. Jesse Darby, a startup practice consultant with Ideal Practices, provides insights into what banks look for when approving loans, including liquidity, credit, income, and production. The episode emphasizes the significance of thorough financial planning and finding a lender that offers excellent customer service. 

Takeaways

• When securing financing for a dental practice startup, it is important to consider loan terms beyond just the interest rate.
• Choosing a lender that specializes in dental startups can provide tailored financing options and better customer service.
• Banks look for factors such as liquidity, credit history, income, and production when approving loans.
• Thorough financial planning and having a solid understanding of your financial situation are crucial in the loan approval process.
• Securing financing for a startup practice can be a complex process, but working with experienced consultants can help navigate the challenges. 
• There is no specific credit score requirement for securing financing, but a credit score of around 680 is often considered a baseline by banks.
• Budgeting is a crucial aspect of a startup project, and it is important to have a clear understanding of the costs involved and to be prepared for unexpected expenses.
• Working with experienced professionals, such as Ideal Practices, can provide valuable guidance and support throughout the financing and startup process.
• Taking calculated risks and stepping out of one's comfort zone is necessary when pursuing a dental startup, but the rewards can be worth it.

Learn more about Dr. Dan Dinowitz here: https://www.voorheespediatricdentistry.com/

Learn more about how Ideal Practices helps dentists open their dream startup: https://idealpractices.com/ |

To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

In this episode, Dr. Dan Dinowitz discusses the specifics of construction and finding the right contractor and dental equipment for his startup practice. He talks about the progress of his practice, including finalizing the design of a feature airplane wall and the rapid progress of construction. Dr. Dinowitz emphasizes the importance of having a great contractor and a dental-specific contractor who understands the unique requirements of a dental office. Brian Frary, a dental startup consultant with Ideal Practices, explains his role in guiding dentists through the equipment and construction process. He highlights the importance of vetting contractors and getting multiple bids to ensure the best choice. The process of choosing dental equipment is also discussed, including visiting showrooms and considering budget constraints. In this conversation, Brian and Dan discuss the importance of visiting showrooms to try out dental equipment before purchasing. They emphasize the need to consider the patient experience and budget when selecting equipment and technology for a dental practice. They also discuss the importance of working with dental-specific IT companies and asking key questions about their experience and service plans. The conversation concludes with a discussion about marketing strategies for a dental startup.

Takeaways

• Finding the right contractor is crucial for a successful dental practice startup. It is important to choose a dental-specific contractor who understands the unique requirements of a dental office.
• Vetting contractors and getting multiple bids is essential to ensure the best choice. Comparing bids line by line and understanding what is included and excluded is crucial.
• Visiting showrooms and trying out different dental equipment is recommended to make informed decisions. However, it is important to consider budget constraints and prioritize essential equipment.
• Having a dental startup consultant can provide guidance and support throughout the construction and equipment selection process.
• The construction and equipment selection process requires careful decision-making and attention to detail to ensure a successful and efficient startup. Visiting showrooms and trying out dental equipment is crucial before making a purchase.
• Consider the patient experience and budget when selecting equipment and technology.
• Work with dental-specific IT companies for better service and support.
• Ask key questions about experience and service plans when choosing an IT company.
• Develop marketing strategies, including tactics and agencies, to attract new patients.

Learn more about Dr. Dan Dinowitz here: https://www.voorheespediatricdentistry.com/

Learn more about how Ideal Practices helps dentists open their dream startup: https://idealpractices.com/ |

To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

In this episode of The Dental Practice Launch Podcast, Dr. Dan Dinowitz and his wife Michelle discuss the process of branding their startup pediatric dental practice with Crimson Media. They share their journey of choosing a brand name and logo, and how they arrived at the theme of paper planes and travel. They also discuss the importance of involving their target demographic, including children and parents, in the branding process. The logo design process is explored, including the significance of font choice. Overall, the branding of the practice is seen as a reflection of their values and the experience they want to create for their patients. 

Takeaways

• Involving your target demographic in the branding process can help create a more relatable and engaging brand.
• Choosing a brand name and logo that reflects your values and the experience you want to create for your customers is crucial.
• Consider the overall aesthetic and theme of your brand, ensuring it appeals to a wide range of ages and demographics.
• Font choice can play a significant role in conveying the desired tone and aesthetic of your brand. The logo should represent the values and personality of the practice.
• A mural can create a unique and welcoming atmosphere for patients.
• Building buzz in the community is important for a startup practice.
• Branding should be fun and exciting, and should reflect the practice's unique identity.
• Seeing the brand come to life through merchandise and marketing materials is a rewarding experience.
• Looking forward to the next steps in the practice's journey is both exciting and challenging.

Learn more about Dr. Dan Dinowitz here: https://www.voorheespediatricdentistry.com/

Learn more about how Ideal Practices helps dentists open their dream startup: https://idealpractices.com/ |

To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

Learn more about Dr. Dan Dinowitz here: https://www.instagram.com/dr.dan_your_kids_dentist/

Learn more about how Ideal Practices helps dentists open their dream startup: https://idealpractices.com/ | https://www.instagram.com/idealpractices/

To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

In this episode of The Dental Practice Launch Podcast, Dr. Dan Dinowitz provides an update on the progress of his dental practice, Voorhees Pediatric Dentistry, and shares some of the lessons he has learned throughout the journey. The conversation then focuses on the importance of choosing the right location for a dental practice, including factors such as demographics, competition, and the desired patient population. The discussion also touches on the significance of authenticity and social media in building a successful practice. Finally, the episode concludes with advice for dentists starting their own practices and Dr. Dinowitz's excitement for the interior design of his office. In this conversation, Mike Gharib from Ideal Practices shares insights and tips on location and real estate for starting a dental practice. The conversation also highlights the upcoming topics of marketing and branding.

Takeaways:

1. Location and real estate are crucial considerations when starting a dental practice.
2. Research and due diligence are necessary to find the right location and negotiate favorable lease terms.
3. Marketing and branding will be discussed in future episodes of the podcast.

Learn more about Dr. Dan Dinowitz here: https://www.instagram.com/dr.dan_your_kids_dentist/

Learn more about how Ideal Practices helps dentists open their dream startup: https://idealpractices.com/ | https://www.instagram.com/idealpractices/

To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

Welcome back to the second part of our riveting discussion with Dr. Dan from Vorhees Pediatric Dentistry, shedding light on the often-overlooked challenges of launching a dental practice. This episode continues the exploration of Dr. Dan's journey, focusing on overcoming imposter syndrome, financial anxieties, and maintaining a balanced life.

Stacey Peters, an expert from Ideal Practices, provides key insights into the startup process, from funding strategies to demographic studies. Whether you're a dental professional or an entrepreneur, this episode offers practical advice and inspiration for navigating the intricacies of the dental industry. Tune in for essential tips to elevate your journey in dentistry.

Learn more about Dr. Dan Dinowitz here: https://www.instagram.com/dr.dan_your_kids_dentist/

Learn more about Stacey Peters here: https://www.instagram.com/stacey_j_peters/

Learn more about how Ideal Practices helps dentists open their dream startup: https://idealpractices.com/ | https://www.instagram.com/idealpractices/

To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

Welcome back to another insightful episode of The Dental Practice Launch Podcast, hosted by Shane Simmons, the founder and CEO of Crimson Media Dental Marketing. In this episode, we dive deep into the world of dental practice acquisitions with our esteemed guest, Brian Hanks, the expert behind Dental Buyer Advocates.

If you've ever dreamt of owning your own dental practice or expanding your existing one through acquisition, this episode is a must-listen. Shane and Brian will guide you through the crucial steps you need to take when purchasing a dental practice, ensuring that your venture is not just successful but also a seamless transition.

Brian Hanks, with his extensive experience in dental practice acquisitions, shares invaluable insights on:

The Dental Practice Landscape: Understand the current trends and market conditions in the dental industry to make informed decisions.

Determining Your Ideal Practice: Learn how to identify the perfect practice that aligns with your goals, vision, and values.

Financial Considerations: Get tips on evaluating the financial health of a practice, from revenue analysis to expense scrutiny.

The Due Diligence Process: Brian breaks down the essential steps to take during due diligence to avoid surprises down the road.

Negotiating the Deal: Discover strategies for negotiating the purchase price and contract terms that benefit both parties.

Legal and Regulatory Aspects: Gain insights into navigating the legal and regulatory requirements associated with practice acquisitions.

Building a Transition Plan: Plan for a smooth transition that maintains patient trust and retention.

Whether you're a recent dental school graduate looking to start your career or an experienced practitioner seeking to expand your dental empire, this episode equips you with the knowledge and confidence to navigate the complex world of dental practice purchases.

Tune in to The Dental Practice Launch Podcast and embark on your journey toward practice ownership or expansion with wisdom and clarity. Don't miss this opportunity to learn from the best in the field, Brian Hanks of Dental Buyer Advocates, and take that important step towards achieving your dental practice dreams.

Website: https://ppodentalconsulting.com

In this exciting episode of the Dental Practice Launch Podcast, your host Shane Simmons, a seasoned expert in dental marketing and the owner of Crimson Media Dental Marketing, sits down with a true visionary in the dental industry, Vincent Crump, Founder and CEO of Midline Dental Partners. Together, they dive deep into the intricacies of expanding your startup dental practice into a multi-location success story.

Launching a dental practice is no small feat, and taking it to the next level by expanding to multiple locations can be a daunting challenge. But fear not, as Shane and Vincent share their wealth of knowledge and experiences to guide you through every step of the process.

Social Media for Vincent Crump:

https://www.facebook.com/vincent.crump.165

Welcome to the Dental Practice Launch Podcast, where your host Shane Simmons dives into the world of dentistry with industry experts. In this episode, Shane sits down with the accomplished Dana Moss, a seasoned professional in dental insurance and negotiations. Together, they explore crucial insights on what dentists should know when going in-network with PPO plans, along with valuable tips on negotiating for the best reimbursement rates. Whether you're a seasoned dentist or just starting your practice, this conversation is packed with invaluable advice to help you navigate the complex world of dental insurance and maximize your practice's success. Tune in and level up your dental practice game with our latest episode!

Website: https://ppodentalconsulting.com

Welcome to "The Dental Practice Launch Podcast"! In this episode, your host Shane delves into the world of dental startup marketing, answering the most frequently asked questions he receives. If you're planning to start your own dental practice, this is the episode you don't want to miss!

To learn more about Crimson Media Dental Marketing and how they help dental startups grow through proven marketing strategies, click the link: https://crimsonmediagroup.com/

Welcome to The Dental Practice Launch Podcast presented by Crimson Media with your host Shane Simmons! In this episode, we dive into the world of dental practice management software and how it can help dentists close more cases in their practice. Our special guest today is Dr. Rania Saleh, a seasoned dentist with years of experience and expertise in implementing efficient systems for dental practices.

In this conversation, Dr. Saleh shares her insights on the challenges dentists face when it comes to case acceptance and how Oryx, a revolutionary dental practice management software, can transform the game. With its innovative features and user-friendly interface, Oryx has proven to be a game-changer for dentists across the globe.

Dr. Saleh delves into the unique functionalities of Oryx that can help dentists streamline their workflow, improve patient communication, and ultimately increase case acceptance. She highlights the software's ability to store and organize patient records, automate appointment reminders, and simplify treatment planning.

Throughout the episode, Dr. Saleh and Shane explore real-life scenarios where Oryx has made a significant impact on case acceptance. From seamless treatment plan presentations to comprehensive reporting, this software has been designed to address the specific needs of dental practices and enhance the patient experience.

Join us as we uncover the secrets to boosting case acceptance rates and learn how Oryx can revolutionize the way dentists run their practices. If you're a dentist looking to close more cases and provide exceptional care to your patients, this episode is a must-listen.

Episode Description: Welcome to The Dental Practice Launch Podcast presented by Crimson Media Dental Marketing, where we uncover the strategies and insights that help dental professionals take their practices to new heights. In this episode, your host Shane Simmons sits down with Liz Lord, a distinguished coach and consultant in the dental industry, to discuss the power of adding additional services to your dental practice and how it can significantly enhance profitability.

As a dental practitioner, you're constantly seeking innovative ways to grow your practice and provide exceptional care to your patients. Liz Lord brings a wealth of knowledge and experience to the table, having helped numerous dentists transform their practices into thriving and profitable enterprises. With her expertise in practice management and business development, Liz offers practical advice and proven strategies to expand your service offerings and unlock new revenue streams.

To learn more about Liz Lord Coaching & Consulting, follow her on Facebook at https://www.facebook.com/liz.lord.980/

In this episode of The Dental Practice Launch Podcast, our host, Shane Simmons, sits down with Justin Brammer of INVST, a renowned financial advisor specializing in guiding dentists towards smart money management and long-term wealth growth.

As a dentist, you've dedicated years to perfecting your craft and providing exceptional care to your patients. However, navigating the world of personal finance and investment strategies may seem overwhelming. That's where Justin Brammer comes in. With his extensive experience in assisting dental professionals, Justin brings invaluable insights and tailored advice to help dentists make the most of their hard-earned income.

Join us as we delve into the key principles of money management specifically curated for dentists. Justin shares a wealth of knowledge on topics such as debt management, tax optimization, and strategic investment decisions. He breaks down complex financial concepts into easily understandable language, empowering dentists to take control of their financial future.

Learn more about INVST and reach out to Justin here: https://invst.com/

Welcome to the latest episode of The Dental Practice Launch Podcast! In this exciting installment, we dive into focusing on how to begin your dental practice with a resounding success. Whether you're a recent dental school graduate or an experienced professional venturing into independent practice, this episode is packed with valuable insights and expert advice to help you kickstart your dental journey with a bang.

Join our esteemed host, Shane Simmons, and guest, Robin Morrison, as they explore the key elements necessary to establish a thriving dental practice. From strategic planning and building a strong foundation to effective marketing strategies, financial considerations, and patient acquisition techniques, we leave no stone unturned in this comprehensive guide.

Learn more about Robin Morrison here: https://rlmmarketing.com/

There are multiple marketing strategies a practice owner should be implementing when growing their practice. On this episode of the Dental Practice Launch Podcast, Michael Arias shares how you can do ground marketing like a pro.

Learn more about Michael by visiting his website: https://thedentalmarketer.site

Anxiety levels for dentists have tripled since 2003, according to a recent study. How to practice owners manage the stress and anxiety that can come with ownership? For Dr. Ben Friberg, depression and anxiety had set in long before opening his dental startup. In this episode of the Dental Practice Launch Podcat, Dr. Friberg shares his story with managing depression and anxiety, and shares helpful tips for those dealing with mental health struggles.

Welcome to this episode of the Dental Practice Launch Podcast, where we'll be discussing an important but often overlooked topic in the dental profession - mental health. In particular, we'll be talking with Dr. Maggie Augustyn on how she, as a practicing dentist, manages anxiety and depression.

Dentistry can be a high-stress and demanding profession, and the pressure to provide quality care to patients can take a toll on a dentist's mental health. Studies have shown that dentists are at a higher risk of experiencing anxiety, depression, and burnout than other healthcare professionals. However, there are ways to manage these issues and prioritize your mental wellbeing.

Our guest will share their insights on effective coping mechanisms such as mindfulness, therapy, and self-care practices, which can help dentists reduce stress and maintain a positive outlook. We'll also discuss the importance of seeking help and support when needed, and how to identify warning signs of mental health issues in yourself or your colleagues.

So you’re considering opening or acquiring a dental practice? How do you go about the financing? Is it better to start an LLC, or an S-Corp? In this episode of the Dental Practice Launch Podcast, Caleb Gussner of Duckett Ladd Dental CPAs & Advisors reveals what dentists should know when building or acquiring a practice. Caleb also discusses common misconceptions dentists have when beginning their journey into practice ownership.

In this episode, Dr. Minh Nguyen of Excelsior Orthodontics shares his journey of starting his orthodontic practice, including the challenges he faced, the strategies he employed, and the lessons he learned along the way. He provides insights on how to develop a business plan, set yourself apart in your branding, and how to design a practice tailored to your vision.

Dentists have multiple roles in their practice. How do they manage it all? How do you keep your team accountable?

In this episode, Shane sits down with Cheri Walker of CW Practice Management. They discuss how to stay organized and what KPIs you should be tracking in your practice.

To contact Cheri Walker, email her at cheri@cwpracticemanagement.com

Be sure to subscribe to The Nothing But The Tooth Podcast!

Looking to grow your dental practice through proven online marketing? Contact Crimson Media today.

How many times have you considered dropping some insurance providers and starting an in-office membership in your practice? The truth is, the COVID pandemic has practice owners who were entertaining that idea to finally take action. 

Dr. Brett Wells is the Founder and CEO of DentalHQ, a dental membership plan provider. On today’s podcast, Dr. Wells reveals how to start a successful membership plan in your dental practice and grow it so you can have predictable revenue in your practice every month.

Learn more about DentalHQ and tell them Crimson Media sent you!

Be sure to subscribe to The Nothing But The Tooth Podcast!

Looking to grow your dental practice through proven online marketing? Contact Crimson Media today.