Explore every episode of the podcast Dental Marketing Theory - A Podcast by Gary Bird
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In this episode, Gary Bird sits down with Dr. Richard Low to discuss burnout, entrepreneurship, mental health, marriage, fatherhood, fitness, and the hidden cost of chasing professional success. You'll learn the frameworks he uses to prioritize health, build accountability, manage competing responsibilities, and create a life that doesn't revolve entirely around dentistry.
Drawing from real-world leadership experience, DSO growth, and lessons learned through helping dozens of dentists improve their health and well-being, this conversation challenges the traditional definition of success and offers a roadmap for sustainable growth.
If you're a dentist, practice owner, entrepreneur, or DSO leader trying to balance business success with personal fulfillment, this episode is for you.
Subscribe for more conversations on dental leadership, practice growth, entrepreneurship, personal development, and building a better life inside and outside the practice.
✨ Timestamps ✨ 00:00 Introduction and Unique Journey 04:30 Transitioning from Dentistry to Consulting 08:00 Mental Health and the Dental Industry 13:50 The Importance of Prioritizing Well-being 18:57 Future Endeavors and AI in Dentistry
Connect with our Guest Here ⤵️ Website: https://nextlevelfathers.com/ Instagram: https://www.instagram.com/dr.richard.low/
Connect with our Host, Gary Bird, Here ⤵️ SMC: https://bit.ly/4jFhb5T Personal: https://bit.ly/3SCEQZy
Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0
➖➖➖➖ Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast.
📥Resource Download:https://go.dentalmarketingtheory.com/resources/10-hacks-to-attract-retain-elite-dental-talent 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ Most dentists think new patient growth is their biggest problem. It’s not. The real bottleneck is hiring and retaining great staff fast enough to support growth. In this episode, Gary Bird and Blake Peay break down why elite candidates disappear within 48 hours, how bad hiring systems quietly kill practice momentum, and the exact recruiting strategies top practices use to build a destination culture.
You’ll learn the 30-day Indeed refresh strategy, the scorecard system that replaces gut-feeling hiring, and the onboarding fixes that prevent losing staff during the critical first 90 days. If your practice struggles with hiring, retention, culture, or scaling operations, this episode gives you the tactical framework to fix it.
Subscribe for more dental marketing, hiring, leadership, and practice growth strategies from SMC National and Dental Marketing Theory.
✨ Timestamps ✨ 00:00 The Challenge of Dental Growth 03:50 Hiring Hacks for Dental Talent 05:28 Speed and Efficiency in Hiring 10:02 Building a Scorecard for Interviews 12:20 Attracting Quality Candidates 14:38 Creating a Destination Practice
Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0 ➖➖➖➖ Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast.
Special Episode: Industry Impact: 5 Years of Dental Marketing Theory
25 août 2026
00:30:20
🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ Five years of Dental Marketing Theory, a Podcast by Gary Bird. Hundreds of episodes. And a few conversations that actually changed how people think about building a practice.
This anniversary episode goes back into the archive and pulls the moments that mattered most. Not tips or tactics, shifts. The kind of clarity that hits you and you think, now I see it differently.
In this episode you will hear from Dr. Richard Low on what it really costs to build something you never wanted to own. Josey Sewell and Dr. Eric Roman on why the associate revolving door is not what most dentists think it is. Nate Williams and Elijah Desmond on the DSO question that every practice owner is asking right now. Dr. Mark Costes on what happens when practices scale before their systems and leadership are ready. Dr. Scott Leune on what building a dream practice actually requires. Dr. Saam Zarrabi on the brand move that most practices are not even considering. Eddie Coleman on what AI is already doing for practices that are paying attention. And Dr. Sidak Singh on what it looks like to build something from scratch, with intention, and do it again.
If you have ever felt like your practice owns you instead of the other way around, this one is for you.
✨ Timestamps ✨ 00:00 Introduction & Part 1 - The Real Problems Dentists Face But Rarely Name Out Loud 01:39 Dr. Richard Low 02:32 Josey Sewell & Dr. Eric Roman 07:26 Dr. Nate Williams & Elijah Desmond 09:11 Part 2 - How the Best Operators in This Industry Are Responding 10:09 Dr. Mark Costes 16:36 Dr. Scott Leune 22:32 Dr. Saam Zarrabi 24:33 Dr. Eddie Coleman 27:44 Dr. Sidak Singh 29:30 Closing remarks
Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0
➖➖➖➖ Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast.
AI is transforming dentistry, but most practices are adopting new tools without understanding the compliance risks. Gary Bird sits down with Linda Harvey, CEO of the Dental Compliance Institute, and Dee Fischer to explain how to evaluate AI vendors, protect patient data, and build safeguards before AI creates costly legal problems. You'll learn the questions every practice should ask about HIPAA, SOC 2 security, vendor risk, and AI implementation so your technology supports growth instead of exposing your practice. If you're investing in AI, practice management, or DSO growth, this conversation could save you thousands.
Subscribe for more Dental Marketing Theory episodes covering AI, dental marketing, practice management, compliance, new technology, and strategies that help dentists grow smarter.
✨ Timestamps ✨ 00:00 Introduction to the event and its focus on dental risk management 02:06 Common AI risks: data security and regulatory fines 04:23 The importance of vetting AI vendors and understanding security measures 05:36 How to identify and vet AI vendors effectively 06:52 The toolbox for implementing AI safely and legally 08:50 Beyond OSHA: A broader view of enterprise risk management 09:56 Legal considerations and the role of legal experts at the event 11:29 Why attending the event is crucial for practice protection 12:00 Cost-effective strategies: workshops vs. legal fees 12:49 Event details and registration information
Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0
➖➖➖➖ Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast.
📥Resource Download: https://hubs.la/Q04qYV6r0 🚀Explore Dr. Tommy Dooley’s clinical courses and use code BIRD for 20% off: EliteDentalPodcast.com 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ Most dentists can barely scale one office without chaos. In this episode, Gary Bird talks with Dr. Tommy Dooley and Dr. Alex Silvia from the Elite Dental Podcast about how they built a $6M multi-location dental empire while generating 170 new patients per month through smarter systems, recurring patient growth, and operational discipline. You’ll learn dental marketing, phone conversion, Google reviews, SEO, AI scheduling, and practice management strategies that help growing practices scale without losing culture or profitability.
Backed by real-world case studies and insights from SMC’s work with 1,195 practices, this episode is packed with tactical frameworks for fee-for-service practices, dental startups, and DSO-minded owners looking to grow faster.
Subscribe for weekly conversations that help dentists grow smarter and lead better.
✨ Timestamps ✨ 00:00 Introduction to the Legends of Dentistry 02:53 Tommy's Journey: Expanding Practices 05:30 SEO Strategies for New Locations 09:23 The Importance of Google Reviews 13:01 Challenges of Multi-Location Practices 16:54 Merging Practices: Alex's Experience 22:05 Marketing Strategies for Complex Care 25:25 Balancing General and Specialized Dentistry 31:10 Building a Cohesive Team Culture 34:22 Maximizing Patient Acquisition 37:16 Marketing Strategies for Dental Procedures 40:00 Tracking ROI in Dental Marketing 43:47 Innovations in Dental Software and AI
Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0
➖➖➖➖ Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast.
#218 I Sold My Dental Practice to a DSO. Here's What They Don't Tell You.
22 juil. 2026
00:34:39
🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://hubs.la/Q04mc4V_0 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ Dentists assume that once they earn out, they get paid, but that's not always how DSOs play it. In this episode, Gary Bird sits down with an anonymous dentist (protected by NDA) who built a $3.5M practice over 25 years, sold at a 6.5 - 7x multiple, completed his full earn-out, and then spent over a year fighting to collect the $2M he was owed. He breaks down exactly what went wrong, what he'd demand from a DSO before signing, and why he'd buy his practice back today if he could.
Gary and his team at SMC National work with thousands of dental practices, and this is one of the most honest DSO conversations you'll find anywhere. Subscribe for strategies that help dentists grow, protect their business, and make smarter decisions at every stage.
✨ Timestamps ✨ 00:00 Introduction to the DSO Transition Experience 02:51 Dr. Sean's Journey: From Practice Owner to DSO 08:41 The Decision to Sell: Burnout and Financial Considerations 09:58 Understanding the Financial Structure of the Sale 12:07 Operational Changes Post-Sale: The DSO Impact 15:34 Challenges Faced During the Earn-Out Period 21:16 Lessons Learned: Protecting Yourself in a DSO Sale 26:15 Future of Dentistry: The Role of DSOs and Private Equity 27:57 Final Thoughts: Navigating the DSO Landscape
Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0
➖➖➖➖ Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast.
Most dentists think they have a marketing problem. In reality, their biggest bottleneck is usually leadership, operations, scheduling, or team execution.
In this episode, Gary Bird, Dr. Shane Wingler, and Richard Low break down how one practice grew from approximately $1.2M to over $3M while increasing new patients from 30 to nearly 90 per month. You'll learn how to identify the real constraint in your practice, improve phone conversion, use AI the right way, build scalable systems, and create sustainable growth without sacrificing your family or health.
Drawing from real-world experience helping hundreds of dental practices grow, Gary shares the operational and marketing principles that separate practices that plateau from those that continue scaling.
If you're serious about dental marketing, practice management, AI, leadership, fee-for-service growth, new patient acquisition, or building a high-performing dental practice, subscribe for weekly episodes packed with practical strategies you can implement immediately.
✨ Timestamps ✨
00:00 - Dr. Shane’s Practice Journey 03:53 - Acquisition and Vision for Growth 06:33 - Overcoming Growth Pains 09:30 - The Value of Masterminds and Leadership 14:20 - Operational Bottlenecks in Growing Practices 18:04 - Managing Capacity and Hiring Strategies 22:04 - Building and Protecting Culture 25:46 - The Theory of Constraints 28:55 - Implementing EOS (Entrepreneurial Operating System) 31:00 - Recruitment as Marketing 39:07 - Shifting from Capacity to Demand 44:46 - Scaling Specialty Services 48:05 - The Math of Marketing Budgets 55:56 - AI Integration in the Patient Journey 58:12 - Patient Financing for Case Acceptance 01:05:08 - Dr. Shane’s Personal Transformation
Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0
➖➖➖➖ Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast.
🚀 Free Resource: https://go.dentalmarketingtheory.com/resources/beyond-basic-chatbots 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://hubs.la/Q04m7MK80 🚀Grow Your Practice with Cherry Payment Plans: https://hubs.la/Q04m7Q_S0 ➖➖➖➖ Dental practices are losing as much as $100,000 a year without even noticing. With 30–35% of calls going unanswered and most patients never leaving a voicemail, every missed call is a missed opportunity. What appears to be a simple front desk issue is actually a deeper system breakdown, one that’s draining marketing budgets and limiting growth.
In this episode, Adrian Lefler explains how AI chatbots and voice agents are changing the way practices handle patient communication. You’ll discover how leading offices are capturing missed and after-hours calls, boosting scheduling conversion rates to 70–80%, and automating follow-ups while maintaining a strong patient experience. The conversation covers what makes AI effective, from proper training and sales frameworks to handling objections, and how to implement it across calls, texts, and web channels while supporting your front desk team.
Hosted by Gary Bird of SMC, this episode delivers practical dental marketing insights alongside real operational strategies from Adrian Lefler, Founder of My Social Practice. If you want to increase conversions, eliminate revenue leaks, and modernize your systems, this is a must-watch.
Subscribe for weekly conversations that help dentists grow smarter and lead better.
✨ Timestamps ✨ 00:00 — Intro: AI in Dental Marketing 02:30 — Why Everyone Got Burned by AI 03:17 — The Real Problem: Missed Calls 05:38 — Wasted Marketing Spend Explained 07:10 — Why Voicemail Doesn’t Work Anymore 10:30 — What Changed: AI Is Now Working 12:00 — What Makes AI Actually Convert 15:12 — AI Agent vs Front Desk Performance 17:57 — Real Revenue Gains From AI 20:36 — How to Implement AI Correctly 23:40 — The Future of Dental Practices 25:07 — Understanding the Cost of AI 27:40 — AI vs. Human Receptionists 31:10 — The Future of Automated Patient Communication 34:15 — Technical Integration: API Read and Write 41:27 — The Risks of DIY AI Marketing (e.g., OpenClaw) 50:23 — Final Thoughts and Resources
Connect with our Guest Here ⤵️ Website: https://mysocialpractice.com/
Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0
➖➖➖➖ Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast.
🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ In this episode of Dental Marketing Theory, Gary Bird and Eddie Coleman discuss how artificial intelligence is transforming dental practice management, including legal decision support, hiring and onboarding associates, team training, practice transitions, and selling to DSOs vs private buyers. Learn how AI tools for dentists can reduce decision fatigue, improve dental office systems, support business strategy, and help practice owners make smarter financial and operational decisions. This episode explores the future of AI in dentistry, the growth of dental practices, and how dentists can use AI to run more efficient, profitable practices.
✨ Timestamps ✨ 00:00 – Introduction to AI for dental practices & business decision-making 05:09 – Using AI for legal questions, research, and business decisions 08:10 – Onboarding associates, training, and aligning clinical expectations 12:33 – Practice transitions, DSOs vs private practice sales, and financial decisions 17:30 – Team training, hiring, systems, and reducing decision fatigue
Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0
➖➖➖➖ Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast.
#215 The Physical Side of Dentistry No One Talks About
19 mai 2026
00:17:05
🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ In this episode, we discuss dental ergonomics, posture, and injury prevention for dentists, hygienists, and dental professionals, including how to prevent back pain, neck pain, and wrist pain while practicing dentistry. Stephanie Botts shares the most important ergonomic habits, equipment recommendations, strength training tips, and operatory positioning strategies to help dental professionals extend their careers and avoid burnout and chronic pain. This conversation covers dental ergonomics training, posture for dentists, dental career longevity, and how to practice dentistry without pain.
✨ Timestamps ✨ 00:00 – Why dentists must protect their bodies to sustain long careers 02:41 – The three most important ergonomic habits for dental professionals 07:19 – Sitting vs standing, strength training, and preventing long-term pain 12:03 – New ergonomic tools, equipment, and operatory setup improvements 13:50 – Patient communication, ergonomic assessments, and Stephanie’s story
Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0
➖➖➖➖ Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast.
#214 3 Steps to Get Your Dental Financial House in Order
21 avr. 2026
00:24:29
📥Resource Download: https://go.smcnational.com/resources/3-common-mistakes-to-avoid-when-scaling 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ Are you thinking about expanding your dental practice or adding a second location? In this episode, Gary Bird with Jared Duckett and Bill Ladd break down the financial blueprint for smart dental practice growth, covering KPIs, profit and loss statements, cash flow, fixed vs. variable costs, production per operatory, and how to scale a multi-location dental practice without multiplying chaos. If you want to increase profitability, strengthen systems, and grow your dental practice the right way, this video will show you how to build a stable foundation before you scale.
Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0
➖➖➖➖ Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast.
📥Resource Download: https://go.smcnational.com/resources/dental-practice-expansion-guide 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ In this episode of Dental Marketing Theory, Gary Bird and Perrin DesPortes break down dental practice growth benchmarks, explaining how dentists can grow revenue faster than inflation, outperform industry averages, and increase profitability through organic growth. Learn the key metrics for scaling a dental practice, including revenue per chair hour, EBITDA margins, new patient acquisition, case acceptance, and strategies for expanding from a single practice to a multi-location dental group. If you're a dentist, practice owner, or dental entrepreneur looking to increase dental practice revenue, gain market share, and build a scalable group practice, this episode covers the frameworks and growth strategies you need.
Thinking about building or scaling a group practice?
Download Perrin’s “Top 20 Mistakes People Make in Building a Group Practice” and register for his upcoming 3-part video series here: 👉 https://grouppractice.coach
Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0
➖➖➖➖ Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast.
#212 Dentist: Systemization Comes Before Incentivization
17 mars 2026
00:23:33
📥 Download Free Resource: http://go.dentalmarketingtheory.com/resources/hygiene-growth-playbook 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC 🚀Spots are limited - secure your seat in the mastermind that’s changing how dentists grow: https://shorturl.at/AenIt ➖➖➖➖ Discover how to scale your hygiene department without increasing your marketing budget. In this episode, Gary Bird & Colin Ambler reveal proven strategies to boost hygiene production, improve patient retention, and motivate your team through smart incentives and gamification. Learn the exact systems top-performing dental practices use to turn hygiene into a growth engine and drive consistent revenue.
Connect with our Guest Here ⤵️ Website: https://teamcaredental.com/
Connect with our Host, Gary Bird, Here ⤵️ SMC: https://bit.ly/4jFhb5T Personal: https://bit.ly/3SCEQZy
Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0
➖➖➖➖ Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast.
🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC 🚀Spots are limited - secure your seat in the mastermind that’s changing how dentists grow: https://shorturl.at/AenIt ➖➖➖➖ Discover how AI, SEO, and the future of dental marketing are reshaping local search, online visibility, and patient acquisition for modern dental practices. In this expert roundtable, Adrian Lefler, Evan Maass, Jordan Nelson & Kathryn Alderman break down AI search optimization (AEO), local SEO, authority building, structured data, site speed, reviews, social media, and user-generated content, and what dentists must do now to stay competitive in Google and AI-driven search results. Learn how to future-proof your dental practice with proven strategies that align SEO, AI, and digital marketing for sustainable growth.
Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0 ➖➖➖➖ Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast.
#210 Top 10 Tax Hacks for 2026 - Practices Over $1M in Collections
20 janv. 2026
00:14:06
📥 Download the E-book: https://go.smcnational.com/resources/30-tax-strategies 🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc 🚀What are top-performing dentists doing differently? Find out inside the mastermind: https://shorturl.at/AenIt Stop overpaying taxes as a dental practice owner. In this episode, Dental CPA Omar Virjee breaks down the biggest money-saving moves for dentists, including entity structure strategies, cost segregation and real estate ownership, Section 199A deductions, and how to legally hire your kids to reduce taxable income. Learn how high-producing dental practices can save six figures in taxes by planning ahead instead of waiting until tax season.
Want to Master The Business Side of Dental and get free resources? Visit ➡️ https://smcnational.com/dsoacademy *85% of DSO Academy students would recommend it to a friend!
#209 How AI is Solving the Biggest Front Desk Problems in Dentistry
16 déc. 2025
00:19:36
🚀Ready to transform your front desk? Check out our new Dental AI Receptionist: https://bit.ly/48RHMt2
🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc 🚀What are top-performing dentists doing differently? Find out inside the mastermind: https://shorturl.at/AenIt Discover how AI is transforming dental front desk management by solving the biggest problems in patient communication, missed calls, and follow-ups. In this episode, Gary Bird and Laura Nelson from Mango Voice reveal how AI for dental practices improves scheduling, patient engagement, and revenue retention—while helping teams work smarter, not harder. Learn how artificial intelligence in dentistry is changing the way offices operate and serve patients.
Connect with our Guest Here ⤵️ Laura Nelson Vice President of AI, Training and Development at Mango Voice
Want to Master The Business Side of Dental and get free resources? Visit ➡️ https://smcnational.com/dsoacademy *85% of DSO Academy students would recommend it to a friend!
#208 Inside A Dental Startup: Financing, Location, & Growth with Dr. Singh
18 nov. 2025
00:24:59
🚀Free resource: https://go.smcnational.com/resources/proven-launch-roadmap 🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc Thinking about starting a dental practice from scratch? In this video, Gary Bird, together with Dr. Sidak Singh goes inside a real dental startup to cover financing a new dental office, choosing the right location, building your team, marketing strategies, and planning for growth. Learn the essential steps dentists need to take to launch and scale a successful dental practice in a competitive market.
Connect with our Guest Here ⤵️
Dr. Sidak Singh Founder of Columbus Park Dental, NY
🚀Spots are limited - secure your seat in the mastermind that’s changing how dentists grow: https://shorturl.at/AenIt
Want to Master The Business Side of Dental and get free resources? Visit ➡️ https://smcnational.com/dsoacademy *85% of DSO Academy students would recommend it to a friend! ➖➖➖➖ ➡️Want to see how SMC can help you grow? 📅Book a call here:➡️https://smcnational.com
Discover how to scale your dental practice from one location to many without sacrificing profitability or control. In this episode, Gary Bird and Dr. Mark Costes reveal the smart strategies behind sustainable growth, system-dependent operations, and the leadership shifts needed to avoid burnout. Learn what it really takes to expand your dental group the right way.
Connect with our Guest, Here ⤵️
Dr. Mark Costes Founder, CEO at Dental Success Institute
🚀Spots are limited - secure your seat in the mastermind that’s changing how dentists grow: https://shorturl.at/AenIt
Want to Master The Business Side of Dental and get free resources? Visit ➡️ https://smcnational.com/dsoacademy *85% of DSO Academy students would recommend it to a friend!
Special Episode: Top 10 Dental Marketing Strategies that Grew Practices Fast
17 sept. 2025
00:51:28
Celebrate 4 years of Dental Marketing Theory with host Gary Bird as we revisit the 10 most-viewed episodes from August 2024 to 2025. From practice growth and DSO strategies to clear aligner profitability, team culture, and leadership, these top episodes reveal what’s working in today’s dental industry. Learn how Gary’s guests, from industry leaders like Dr. Scott Leune and Dr. Ingrid Murra to innovators like Loren King and Dr. Saam Zarrabi, have scaled successful practices, overcome adversity, and built strong dental brands. Whether you're a solo practitioner or scaling a DSO, these insights will help you grow your dental practice, improve profitability, and lead with confidence. Discover the dental marketing, leadership, and business strategies that made the biggest impact this year.
🚀Spots are limited! Register now for Dental Growth Playbook Live: https://bit.ly/4l2Ruhf ➡️Use code DGPL-DMG to get $300 OFF
Want to Master The Business Side of Dental and get free resources? Visit ➡️ https://smcnational.com/dsoacademy *85% of DSO Academy students would recommend it to a friend!
➡️ Download the resource here - no charge: https://go.smcnational.com/resources/why-patients-leave-bad-reviews 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC 🚀The mastermind fills fast - apply now and start scaling with confidence: https://shorturl.at/AenIt ➖➖➖➖ After reviewing over 100,000 Google reviews, we’ve cracked the code on why patients really leave bad reviews. Spoiler: it’s not what you think, and the top reason is responsible for nearly 50% of them. If you’ve ever wondered what’s quietly killing your online reputation, this episode will blow your mind.
Connect with our Guest Here ⤵️
Evan Maass CEO at DentistOffices.com & Business Development Strategist
➖➖➖➖ Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast.
🚀Spots are limited! Register now for Dental Growth Playbook Live: https://bit.ly/4l2Ruhf ➡️Use code DGPL-DMG to get $300 OFF
Want to Master The Business Side of Dental and get free resources? Visit ➡️ https://smcnational.com/dsoacademy *85% of DSO Academy students would recommend it to a friend!
#205 How Dr. Vocaturo Built a 190K Instagram Following with Real Dental Cases
29 juil. 2025
00:26:32
Discover how Dr. Anthony Vocaturo built one of the largest Instagram followings in cosmetic dentistry by showcasing real cases, creating compelling content, and building a powerful personal brand. In this episode, we dive into social media strategies for dentists, how to attract high-value patients through Instagram, and why content creation is essential for growing a successful aesthetic dental practice. If you're a cosmetic dentist ready to grow your brand, elevate your presence, and stand out in today’s digital landscape, this is the video for you.
Connect with our Guest Here ⤵️
Dr. Anthony J. Vocaturo Executive Director at Institute of Advanced Dental Education
🚀Spots are limited! Register now for Dental Growth Playbook Live: https://bit.ly/4l2Ruhf ➡️Use code DGPL-DMG to get $300 OFF
Want to Master The Business Side of Dental and get free resources? Visit ➡️ https://smcnational.com/dsoacademy *85% of DSO Academy students would recommend it to a friend!
#204 The Future Of Dental Diagnostics: AI, Trust, & Clinical Accuracy
22 juil. 2025
00:32:10
Discover how artificial intelligence is transforming dental diagnostics by improving clinical accuracy, enhancing patient trust, and increasing treatment acceptance. In this video, Dr. Kyle Stanley breaks down how AI is used to detect dental issues earlier, reduce diagnostic inconsistencies, and support dentists in delivering more precise, minimally invasive care. Learn how AI in dentistry is not just a tool, but the future of smarter, more consistent diagnosis and patient communication.
🚀Spots are limited! Register now for Dental Growth Playbook Live: https://bit.ly/4l2Ruhf ➡️Use code DGPL-DMG to get $300 OFF
Want to Master The Business Side of Dental and get free resources? Visit ➡️ https://smcnational.com/dsoacademy *85% of DSO Academy students would recommend it to a friend!
#203 I Sold My Practice to a DSO. Here’s What I Wish I Knew.
15 juil. 2025
01:23:27
Thinking of selling your dental practice to a DSO? In this candid debate, Gary Bird together with Elijah Desmond and Nate Williams, uncovers what dentists need to know before selling—comparing DSO buyouts vs. private buyers, breaking down EBITDA multiples, 51% buyouts, work-back agreements, and the truth about equity deals. Learn how to avoid deceptive contracts, protect your financial future, and choose the right path for your practice.
Connect with our Guests Here ⤵️
Elijah Desmond Co-Founder of Dental Pitch Brokerage Firm
🚀Spots are limited! Register now for Dental Growth Playbook Live: https://bit.ly/4l2Ruhf ➡️Use code DGPL-DMG to get $300 OFF
Want to Master The Business Side of Dental and get free resources? Visit ➡️ https://smcnational.com/dsoacademy *85% of DSO Academy students would recommend it to a friend!
#202 Patient-First, Results-Driven: How to Build A 600% ROI Practice
08 juil. 2025
00:17:38
🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC 🚀What are top-performing dentists doing differently? Find out inside the mastermind: https://shorturl.at/AenIt ➖➖➖➖ In this episode, Gary Bird interviews Dr. Phi Pham, who is achieving explosive dental practice growth with 95% phone conversion, 80+ new patients per month, and nearly 600% ROI. Discover how Dr. Pham built a thriving dental startup by mastering same-day emergency care, strategic marketing, and exceptional front desk training. Learn why free exams, Saturday hours, and flexible financing through Cherry are driving patient trust and treatment acceptance. Gary and Dr. Pham break down exactly how to increase new patient flow, boost case acceptance, and avoid common growth mistakes. If you're a dentist looking to scale your practice, this episode is packed with proven dental growth strategies.
Connect with our Guest Here ⤵️
Dr. Phi Pham Chief Dentist and Founder of Southern Smiles - Rosharon
Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast.
🚀Spots are limited! Register now for Dental Growth Playbook Live: https://bit.ly/4l2Ruhf ➡️Use code DGPL-DMG to get $300 OFF
Want to Master The Business Side of Dental and get free resources? Visit ➡️ https://smcnational.com/dsoacademy *85% of DSO Academy students would recommend it to a friend!
🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC 🚀What are top-performing dentists doing differently? Find out inside the mastermind: https://shorturl.at/AenIt ➖➖➖➖ Gary Bird sits down with Dr. Wardah Inam, CEO of Overjet, to discuss how AI is transforming dentistry and what the future holds. From AI-powered diagnosis and treatment planning to boosting case acceptance and efficiency, this episode breaks down the real impact of AI on dentists, hygienists, and patient care. Learn how AI is reshaping dental insurance, multi-location practices, and marketing strategies—and why widespread adoption is just a few years away. If you’re curious about the future of AI in dentistry, don’t miss this conversation.
➖➖➖➖ Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape.
🚀Spots are limited! Register now for Dental Growth Playbook Live: https://bit.ly/4l2Ruhf ➡️Use code DGPL-DMG to get $300 OFF
Want to Master The Business Side of Dental and get free resources? Visit ➡️ https://smcnational.com/dsoacademy *85% of DSO Academy students would recommend it to a friend!
#200 The Dentist’s Roadmap: Key Lessons for Each Stage of Your Career
24 juin 2025
00:19:52
From new graduate to retirement, Gary Bird and Dr. Murtuza Shah-Khan outline the complete dental career roadmap with practical advice for each stage—year 1, year 5, year 10, and year 20. Learn how to build strong clinical fundamentals, transition into ownership, find your niche, and plan your exit strategy. Whether you're just starting out or looking ahead, discover the key lessons every dentist should know to grow with clarity and confidence.
Connect with our Guest Here ⤵️
Dr. Murtuza Shah-Khan Owner of MSK Dentistry / Partner of Simplify Dentistry
🚀Spots are limited! Register now for Dental Growth Playbook Live: https://bit.ly/4l2Ruhf ➡️Use code DGPL-DMG to get $300 OFF
Want to Master The Business Side of Dental and get free resources? Visit ➡️ https://smcnational.com/dsoacademy *85% of DSO Academy students would recommend it to a friend!
#199 From Chairside to CEO: Creating a Dental Practice that Runs Without You
17 juin 2025
00:14:44
🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC 🚀What are top-performing dentists doing differently? Find out inside the mastermind: https://shorturl.at/AenIt ➖➖➖➖ Thinking about selling your dental practice—or just tired of doing it all yourself? In this episode, Gary Bird sits down with Dr. Jack Bayramyan to discover how to step out of the operatory and into the CEO seat by building systems, scaling smart, and creating a sellable practice that thrives without you. Learn how to increase valuation, avoid burnout, and design a dental business that gives you freedom, profitability, and long-term exit options.
Connect with our Guest Here ⤵️
Dr. Jack Bayramyan Founder and President, Chief Clinical Officer at Optimize Practice Alliance
➖➖➖➖ Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast.
#198 What Every Dentist Needs to Know Before Buying a Practice
10 juin 2025
00:14:22
🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC 🚀What are top-performing dentists doing differently? Find out inside the mastermind: https://shorturl.at/AenIt ➖➖➖➖ Thinking about buying a dental practice? In this episode, Gary Bird and Josh Gwinn break down the seven costly mistakes dentists make when acquiring a practice, from overpaying and ignoring financial health to poor transition planning and culture missteps. Learn how to evaluate patient retention, staff dynamics, marketing systems, and what really drives long-term profitability before you sign the deal.
Connect with our Guest Here ⤵️
Josh Gwinn Co-founder and CEO of Optimize Practice Alliance
Website: https://www.optimizeps.com/ ➖➖➖➖ Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast.
#197 From Burnout to Breakthrough: Dr. Kyle Stanley’s Path to Mental Clarity in Dentistry
03 juin 2025
00:21:24
Discover how Dr. Kyle Stanley helps dentists overcome burnout and mental fatigue to regain clarity, purpose, and professional satisfaction. In this episode, we dive into the mental health challenges facing dental professionals and share proven mindset strategies to reduce stress, build resilience, and thrive in your career. If you're a dentist struggling with feeling overwhelmed or looking to lead a more fulfilling practice, this is the episode you can’t afford to miss.
Connect with our Guest Here ⤵️
Dr. Kyle Stanley Founder of Light Side Dentistry; Co-Founder of Pearl
#196 How to Drop PPOs Without Losing Your Practice
27 mai 2025
00:23:56
🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC 🚀Spots are limited - secure your seat in the mastermind that’s changing how dentists grow: https://shorturl.at/AenIt ➖➖➖➖ Thinking about going out of network with PPOs, but don’t know where to start? Gary Bird sits down with Susan Leckowicz to discuss how to drop dental insurance plans without losing patients, improve case acceptance, and boost profitability using a proven 5-step strategy. Discover the right timing, team training tips, and marketing shifts that make transitioning to fee-for-service dentistry successful.
Connect with our Guest Here ⤵️ Susan Leckowicz CEO of Dental Coaches
➖➖➖➖ Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast.
#195 Associate Hiring & Retention: The Reason So Many Offices Can’t Grow
20 mai 2025
00:27:21
Struggling to hire and retain associate dentists? In this video, Gary Bird sits down with Josey Sewell and Dr. Eric J. Roman to reveal a proven framework to attract, onboard, and empower associate dentists so they stay, thrive, and help your practice grow. Learn how to build systems that support long-term success, boost productivity, and create a winning culture from day one.
#194 7-Figure Systems that Run Your Practice on Autopilot
13 mai 2025
00:21:15
Before outsourcing 100% of your dental marketing, you need to understand what’s at stake. In this video, Gary Bird and Ben Friberg break down why dentists must be involved in guiding their marketing, how to define your ideal patient avatar, and what makes your practice truly unique. Learn how in-house direction can drive better results, improve ROI, and help you avoid costly missteps.
Connect with our Guest Here ⤵️ Dr. Ben Friberg Owner, Dentist at Thrive Family Dental
Gary Bird sits down with Dr. Jacob Berger to debunk the biggest myths about Heartland Dental and DSOs. From production quotas and business pressures to dentist autonomy and mentorship, Dr. Berger shares his real-world experience inside a DSO. Learn how Heartland supports entrepreneurship, career growth, and leadership while giving dentists the freedom to practice on their own terms. If you're curious about the truth behind corporate dentistry, this episode breaks it all down.
Connect with our Guest Here ⤵️ Dr. Jacob Berger Smile Makeovers | Esteem Dental Implants Provider
#192 How to Pay off $300K in Student Loans STEP BY STEP
29 avr. 2025
00:38:41
Struggling with massive dental school debt? Gary Bird sits down with Dr. Bill Piskorowski to break down a step-by-step strategy for paying off $300K+ in student loans while building a successful dental career. Learn how to maximize income, explore loan forgiveness programs, and leverage DSOs, public health, and private practice models to accelerate debt repayment. This episode also reveals how real-world clinical experience can help new dentists gain confidence, increase earning potential, and find the best career fit.
Connect with our Guest Here ⤵️ Dr. Bill Piskorowski Associate Dean at UCLA School of Dentistry
#191 How to Build a Successful Dental Brand in 2025
22 avr. 2025
00:22:55
What does it take to create a powerful, recognizable dental brand that stands out in 2025? Gary Bird sits down with Joshua Scott, CEO of Studio EightyEight, to break down the essential strategies for brand growth and patient trust. Learn how to craft a strong visual identity, compelling messaging, and core values that resonate with your community. Whether you're a startup practice or expanding to multiple locations, these insights will help you attract more patients and scale efficiently.
Connect with our Guest Here ⤵️ Joshua Scott CEO of Studio EightyEight
#190 How to Start Buying Dental Practices With No Experience
15 avr. 2025
01:07:25
How does someone with a sports management degree and no background in dentistry become a key player in the DSO space?
In this episode, Brian Mans shares his unexpected path from sales to leading major DSO acquisitions and launching his own company, Sell to a DSO. Join host Gary Bird as he and Brian Mans discuss: ✔️ Breaking into the Dental Industry – How Brian transitioned from marketing to a leadership role at Heartland Dental ✔️ Scaling & Selling a DSO – The lessons learned from co-founding Elite Dental Partners and navigating private equity challenges ✔️ The Right Way to Sell to a DSO – Common pitfalls, doctor-specific needs, and strategies for a smooth, profitable transition ✔️ What Dentists Need to Know – Key insights for those considering selling their practice to a DSO Whether you're a dentist thinking about selling, a DSO leader, or just curious about the business of dentistry, this episode is packed with valuable insights.
🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC 🚀The mastermind fills fast - apply now and start scaling with confidence: https://shorturl.at/AenIt ➖➖➖➖ Gaslighting in dental offices can create toxic work environments, leading to mistrust, division, and high-performing team members deflecting responsibility. In this video, Gary Bird, with Dr. Sten Ericson and Jennifer Paxton of Pathway Dental Solutions, exposes common gaslighting behaviors, how they disrupt team dynamics, and strategies for identifying and addressing manipulation in your practice. Learn how to build a healthy dental office culture, hold employees accountable, and stop toxic team dynamics before they impact patient care and workplace morale.
Connect with our Guest Here ⤵️ Dr. Sten Ericson Founder & CEO of Pathway Dental Solutions
➖➖➖➖ Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast.
#188 7 Things Dentists with Healthy Practices Do Daily
01 avr. 2025
00:20:34
Discover the daily habits that drive dental practice success and learn actionable strategies to grow your practice.
In this video, Gary Bird sits down with Callie Ward, founder & CEO of Dash Dental Consulting, to break down key steps like tracking metrics, building patient connections, and leading effective team huddles to help you achieve consistent growth. Watch now to gain expert insights and proven methods to elevate your dental practice today!
Explore 30 years of dental industry evolution, from fee-for-service solo practices in 1995 to the rise of DSOs, advanced technology, and hyper-competition in 2025.
In this episode, Gary Bird speaks with Perrin DesPortes to discover how shifting patient behaviors, innovation, and market pressures have reshaped modern dentistry, and gain insights into thriving in the future of oral healthcare. Whether you're a dental professional or curious about industry trends, this video provides essential strategies for navigating dentistry's past, present, and future.
Connect with our Guest Here ⤵️ Perrin DesPortes Founder of The Next Level Executive
#186 The Secret Weapon for Growing Your Dental Practice (You’re Overlooking This!)
18 mars 2025
00:14:29
Discover how virtual assistants can transform dental office workflows, streamline administrative tasks, and enhance patient care. In this video, Gary Bird speaks with Rebecca Herring to cover the key benefits of dental virtual assistants, the importance of training and creating SOPs, and essential tips for onboarding to maintain high-quality standards. Rebecca addresses common concerns about outsourcing, including red flags, to help dental practices confidently integrate remote support.
Connect with our Guest Here ⤵️ Rebecca Herring CEO & Founder of Transformational Dental Coaching
🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC 🚀What are top-performing dentists doing differently? Find out inside the mastermind: https://shorturl.at/AenIt ➖➖➖➖ Thinking about selling your dental practice to a DSO? Not all DSOs are the same, and failing to understand buyout structures, EBITDA multiples, earn-outs, and stock dilution could cost you. In this video, Gary Bird and Elijah Desmond, the co-founder of Dental Pitch Brokerage Firm break down DSOs' value practices, the risks and benefits of selling, and key strategies for negotiating the best deal so you can maximize your sale while protecting your future.
Connect with our Guest Here ⤵️ Elijah Desmond Co-Founder of Dental Pitch Brokerage Firm
➖➖➖➖ Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast.
In this episode, Gary Bird sits down with Dr. Sam Burrow, who shares insights into scaling his dental practice from two to ten locations in just a few years. Dr. Burrow discusses the challenges of rapid growth, the value of partnerships, and lessons learned in integrating pediatric and orthodontic services to optimize patient experience and operational efficiency. Tune in for valuable tips on navigating the complexities of expanding a multi-location practice while balancing patient needs and business strategy.
Connect with our Guest Here ⤵️ Dr. Sam Burrow Orthodontist/Partner at Burrow, Welchel & Culp Orthodontics
#183 Dentists are LOSING MONEY on Aligners! Here's Why...
26 févr. 2025
00:19:57
🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC 🚀The mastermind fills fast - apply now and start scaling with confidence: https://shorturl.at/AenIt ➖➖➖➖ Struggling to sell clear aligners in your dental practice? Most dentists fail to offer clear aligners profitably due to misconceptions, poor sales training, and hidden costs. In this video, Gary Bird interviews Dr. Ingrid Murra and she reveals why 100% of patients can benefit from aligners and how Two Front’s virtual orthodontic system helps dentists scale aligner cases, increase profitability, and eliminate inefficiencies. Learn how to sell more aligners, improve patient trust, and create a streamlined system for predictable, high-quality orthodontic care.
Connect with our Guest Here ⤵️ Dr. Ingrid Murra Founder, CEO - Two Front
Website: https://www.mytwofront.com/
➖➖➖➖ Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast.
In this episode of Dental Marketing Theory, Gary Bird sits down with Kyle Summerford, founder of the Dental Office Manager’s Community, to discuss how dental office managers can access vital support and resources to navigate leadership challenges. Kyle shares insights on creating a safe space for managers to seek advice, learn from peers, and enhance their leadership skills without dentist oversight. This episode highlights how dentists can empower their office managers to succeed, leading to smoother operations and practice growth.
Connect with our Guest Here ⤵️ Kyle Summerford Founder of Dental Office Managers Community
#181 Why Top Dental Offices are Firing their Local Front Desk
12 févr. 2025
00:17:11
In this episode, Gary Bird hosts JW Oliver Jr, managing partner at SupportDDS, to discuss the benefits of outsourcing front desk duties. They explore how practices can save up to 50% on costs, handle time zones and cultural differences, and maintain security and professionalism through virtual teams. JW also shares insights on overcoming common fears around outsourcing and even offers a discount for listeners interested in SupportDDS services.
Connect with our Guest Here ⤵️ JW Oliver Jr. Managing Partner at SupportDDS
#180 Want to Double Your Google Reviews? DON'T ask for them...
05 févr. 2025
00:13:44
Google reviews are crucial for building a strong online presence and growing your dental practice. In this episode, Gary Bird dives deep into the importance of reviews with Dr. Len Tau from BirdEye, discussing how they impact patient trust, marketing, and even hiring. Learn actionable tips for increasing reviews ethically and explore how AI is shaping the future of review management. Don’t miss this insightful conversation!
Connect with our Guest Here ⤵️ Dr. Len Tau General Manager of Dental Vertical at Birdeye
#179 The Best Social Media Marketing Strategy for Dentists in 2025
28 janv. 2025
00:24:47
In this episode, Gary Bird interviews Dr. Saam Zarrabi, founder of Rodeo Dental, to explore the innovative marketing strategies that have helped his DSO stand out. Dr. Zarrabi shares how Rodeo Dental's single-branded approach, focus on creating dynamic content, and team-driven initiatives have elevated patient engagement. He also highlights how they gamify content creation and leverage social media platforms like TikTok and Instagram to build a strong brand presence.
Connect with our Guest Here ⤵️ Dr. Saam Zarrabi CEO of Rodeo Dental
#178 2025 Guide to Building & Growing a SUSTAINABLE Dental Practice
23 janv. 2025
00:46:15
In this episode, Gary Bird welcomes Scott Leune for a masterclass on building your dream dental practice. Whether you're just starting or already own multiple practices, Scott provides transformative insights that will shift how you approach growth. Tune in to gain a fresh perspective on how to strategically develop your practice for long-term success!
Connect with our Guest Here ⤵️ Dr. Scott Leune Founder and CEO at Scott Leune Education
#177 The Practice Model Making Dentists $3M+/Year (It’s Not What You Think)
14 janv. 2025
00:25:27
In this episode, Gary Bird speaks with Kerry Straine about the biggest challenges dental practices face in achieving growth. Kerry emphasizes the critical role of a dentist's vision in determining a practice's potential, focusing on key components like chair hours, patient visits, and production per visit. They also delve into the importance of aligning clinical philosophies with operational goals to create a sustainable, rewarding business model.
Connect with our Guest Here ⤵️ Kerry Straine CEO at Straine Dental Management
#176 $600 vs $10,000 Dental Consulting (EXPLAINED)
07 janv. 2025
00:20:40
In this episode of Dental Marketing Theory, Gary Bird welcomes Dr. Charles Moser, co-founder of Dental Science Alliance, to discuss a groundbreaking new approach to dental consulting. Dr. Moser shares how their model offers dentists affordable access to multiple expert coaches under one umbrella, streamlining the path to practice growth. Learn how the Dental Science Alliance is revolutionizing consulting with actionable advice and team empowerment for just $600 a month.
Connect with our Guest Here ⤵️ Dr. Charles Moser Co-Founder of Dental Science Alliance