Demand Gen Studio – Details, episodes & analysis

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Demand Gen Studio

Boundify | B2B Demand Gen HubSpot Agency

Business

Frequency: 1 episode/26d. Total Eps: 84

Welcome to Demand Gen Studio, the live-stream series and podcast hosted by Boundify, where B2B marketers get actionable information, advice, insights, and inspiration for managing and growing their demand gen programs.

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Data updated on 29/08/2026

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Score global : 48%

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084. 6 Ways to Leverage Buyer Intent Data

Episode 84

Friday, August 7, 2026 • Duration 42:46

Buyer intent data helps you understand which prospects are actively researching solutions, showing buying behaviors, or moving through their buying journey.

It gives marketing and sales teams the ability to prioritize the right opportunities, personalize outreach, and ultimately generate more pipeline.

In this episode, we explore six practical ways to leverage buyer intent data to generate more pipeline and enhance your marketing strategies.

00:00 Intro

08:15 Sales Outreach

12:30 Improve Paid Media Targeting

16:53 Personalize Messaging

21:23 Build Smarter Retargeting Campaigns

25:31 Align Marketing and Sales

35:48 Inform Market Interest

40:59 Tips to Get Started This Quarter

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083. How to Target Key Decision Makers for B2B

Season 83 · Episode 83

Monday, July 13, 2026 • Duration 28:19

In this episode, we break down how B2B marketers can identify and reach the key decision makers that actually influence purchase decisions.

We cover how buying committees work, why messaging should be tailored by role, when to use CRM-built audiences versus native platform targeting, and what high-performing companies do to generate quality pipeline from paid media.

If you’re trying to improve targeting, alignment, and pipeline outcomes, this session gives you a practical framework to start with.

00:00 Intro

04:29 Buying Roles

07:55 SMB's vs Enterprise

10:50 Messaging by Role

13:58 Audience Targeting & ICP Lists

20:39 Pipeline, Alignment, & Takeaways

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082. Modern ABM & Demand Gen: How ABM Strategies Complement Demand Generation

Episode 82

Friday, June 12, 2026 • Duration 37:03

Enhance your B2B marketing strategy by understanding how account-based marketing (ABM) and demand generation can be used synergistically. This episode breaks down the evolution of ABM, its integration with demand gen, and practical tips for aligning sales and marketing efforts.

00:00 Intro

06:36 What Modern ABM Looks Like

10:34 How Technology is Reshaping ABM Strategies

15:10 How Demand Gen and ABM Work Together

25:19 ABM Beyond Acquisition

30:06 When ABM Makes Sense - and When it Doesn't

Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know

Book a Free Strategy Call:

https://www.boundify.io/lets-talk

Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

081. Niche Channels for B2B: Where You Can Show Up Beyond LinkedIn

Episode 81

Friday, May 15, 2026 • Duration 33:35

Explore effective niche channels beyond LinkedIn for B2B marketing. Learn where to engage your audience meaningfully and stand out in a crowded landscape.

00:00 Exploring Beyond LinkedIn for B2B Growth

06:34 Defining Niche Channels in B2B Marketing

10:18 Leveraging Forum-Based Platforms for B2B

18:37 Unlocking the Potential of YouTube for B2B

19:26 The Power of YouTube as a Search Engine

24:16 The Shift to Connected TV Advertising

30:46 Branding vs. Performance in Digital Advertising

34:28 Assessing the Right Platform for Your Audience

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know

📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk

Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

080. A B2B Framework for Creating & Repurposing Pillar Content

Episode 80

Friday, April 10, 2026 • Duration 38:57

Leveraging pillar content with a repeatable framework can greatly help small, B2B teams struggling to produce content regularly. In this episode we explore the concept of pillar content and its role in content strategy.

We discuss how to develop in-depth, long-form content that acts as a foundation, strategies for repurposing content across multiple channels, and using AI tools to streamline content production and editing.

00:00 Intro

01:00 What is Pillar Content

01:49 Why it's Helpful for B2B

07:55 Our Pillar Content Framework

20:40 Content Branches & Distribution Channels

28:05 AI Uses & Best Practices

36:09 Tips to Get Started

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know

📞 Book a Free Strategy Call:

https://www.boundify.io/lets-talk

Subscribe to Demand Gen Studio on your favorite platform:

079. How to Make Your B2B Website a Demand-Gen Engine

Episode 79

Friday, March 20, 2026 • Duration 30:41

In this episode of Demand Gen Studio we discuss how to transform B2B websites into effective demand generation engines.

We explore common signs that indicate a website is functioning more like a brochure than a sales tool, the importance of understanding visitor engagement, and the impact of AI on website functionality.

00:00 Intro

03:03 Is Your Website a Brochure

04:28 Trust Signals Every B2B Website Needs

09:32 Is Your Website Generating Demand

13:19 Assessing Real User Sessions

17:31 AI Sessions and the Future of SEO

29:42 Wrap-up

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know

📞 Book a Free Strategy Call:

https://www.boundify.io/lets-talk

Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

078. How Branding Impacts Demand in B2B

Episode 78

Friday, February 20, 2026 • Duration 32:38

In this episode of Demand Gen Studio we discussed a common but critical question for B2B marketers: How does branding influence demand generation? While many prioritize immediate demand metrics, understanding the long-term benefits of branding can significantly enhance your marketing strategy.

00:00 Intro

00:41 Branding vs Demand

04:23 Brand in a B2B Context

07:22 Brand as Market Perception

10:25 Brand as Category Positioning

15:34 Brand for Trust Building and Risk Reduction

21:57 How Brand Impacts Demand

26:45 Measuring brand's Impact on Demand

30:28 Finals Thoughts and Takeaways

🔗 Episode Resources:

- Learn more about B2B demand generation → ⁠⁠https://www.boundify.io/blog⁠⁠

📞 Book a Free Strategy Call:

⁠⁠https://www.boundify.io/lets-talk⁠⁠

🎥 Subscribe to Demand Gen Studio on your favorite platform: ⁠⁠https://www.boundify.io/demand-gen-studio⁠⁠

👤 Connect with us on LinkedIn: ⁠⁠https://www.linkedin.com/company/boundify/

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077. Getting Started with Social Media for B2B: Paid vs Organic

Episode 77

Friday, January 16, 2026 • Duration 31:20

In this episode of Demand Gen Studio, we break down how B2B companies should get started with social media, focusing on one of the most misunderstood decisions: Organic vs. Paid.

Rather than treating social media as a posting channel, we explore why social media matters in B2B, how it helps build trust and credibility, and how to choose the right approach depending on your stage, resources, and demand goals.

0:00 Intro

1:30 Understanding Organic vs. Paid Social Media

2:26 Importance of Social Media Presence for B2B

4:54 Building Trust and Authenticity on Social Media

7:15 Strategies for Organic Social Media

16:03 Getting Started with Organic Social Media

21:40 When to Start with Paid Social Media

📞 Book a Free Strategy Call:⁠https://www.boundify.io/lets-talk⁠

🎥 Subscribe to Demand Gen Studio on your favorite platform: ⁠https://www.boundify.io/demand-gen-studio

⁠👤 Connect with us on LinkedIn: ⁠https://www.linkedin.com/company/boundify/

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076. How to Set Up Your B2B Google Ad Campaigns Effectively

Episode 76

Friday, December 19, 2025 • Duration 53:17

In this episode of Demand Gen Studio, we discussed how to set up effective Google Ad campaigns for B2B companies. We explore the fundamental differences between B2B and B2C advertising, including the importance of understanding the unique challenges and opportunities within the B2B space.

The discussion covers key strategies for campaign setup, aligning your offer, messaging, and audience targeting to optimize ad performance, and other practical tips for marketers looking to enhance their Google Ads strategies in the B2B sector.

00:00 Intro

01:38 Differences Between Google Ads for B2B vs B2C

09:26 Campaign Types for B2B

10:21 High Intent

20:03 Bidding for Your Brand

25:21 Bidding for Your Competitor's Brand

27:50 Adjacent Demand

34:27 Three Pillars of an Effective Campaign

47:45 Optimizing Your Campaigns

🔗 Episode Resources:

- Learn more about B2B demand generation → ⁠https://www.boundify.io/blog⁠

- Learn more about Google Ad Campaigns for B2B → https://www.boundify.io/blog/how-to-set-up-your-google-ad-campaigns-effectively

📞 Book a Free Strategy Call:

⁠https://www.boundify.io/lets-talk⁠

🎥 Subscribe to Demand Gen Studio on your favorite platform: ⁠https://www.boundify.io/demand-gen-studio⁠

075. AI-Powered Customer Research & Message Strategy with Chris Silvestri

Episode 75

Friday, November 14, 2025 • Duration 47:34

In this episode of Demand Gen Studio, we sat down with Chris Silvestri, founder of Conversion Alchemy, to discuss the intersection of AI and marketing.

Chris shares his journey from software engineering to founding Conversion Alchemy, emphasizing the importance of research and understanding customer behavior.

The conversation explores synthetic research, the challenges of traditional customer research, and how AI can enhance marketing strategies. Chris also provides insights into practical customer research tools and the role of positioning in marketing.

00:00 Background & Career Journey

05:45 Conversion Alchemy

09:36 Leveraging AI for Synthetic Research

13:48 Practical Applications of Synthetic Research

21:10 Tools for AI Customer Research

25:10 Using AI for Positioning

30:15 Structuring Research for AI

43:14 Advice for Using AI in Copywriting

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about AI for Customer Research → https://www.boundify.io/blog/ai-powered-customer-research-message-strategy-with-chris-silvestri

📞 Book a Free Strategy Call:

Demand Gen Studio – Details, episodes & analysis

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Apple Podcasts

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Demand Gen Studio – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify