Live Q&A with Chris Parsons and Johnny Russo and Joseph McConellogue
#eCommere #digitalmarketing #omnichannel
Chris Parsons
Director of eCommerce for Home Hardware
Chris is a digital marketing expert with notable success in launching Canadian brands online. With 20 years’ experience, Chris was a key member of leadership for Walmart Canada Corporation during the launch of Walmart.ca. Chris' accolades include working in the Pets Category where he significantly increased Big Al’s and Ren's Pets online sales while working cross-functionally with store teams. He worked for newegg.ca as the National Manager and launched 8 Global Markets for the organization. As Director, eCommerce, Chris is responsible for the Home’s strategic direction and online digital strategy.
Johnny Russo
Vice President, Marketing & Ecommerce at The Kersheh Group – Ecommerce, Digital, and Marketing Leader and Learner
A passionate leader who thrives in motivating and building teams for growth, Johnny has worked with retailers to drive global Ecommerce sales in excess of $450 million with over 1.5 billion website visits and industry-leading conversion rates for leading retailers like Mark’s, Canadian Tire, Bentley, Mexx, and Buffalo, while also overseeing the Omni-Channel and Customer Experience aspects of the organizations.
Currently, Johnny is Associate Vice-President of Digital Marketing and Ecommerce for Mark’s and L’equipeur (part of the Canadian Tire Corporation), responsible for the company’s Digital Transformation and driving Ecommerce and Omni-Channel growth for one of the top apparel retailers in Canada.
Johnny’s work in the Marketing, Digital, and Ecommerce fields has been recognized with awards in website experience, Ecommerce, branding, paid search, and email. Johnny has also been nominated for Avenue Magazine’s Top 40 Under 40. Johnny is a public speaker, having spoken at over 20 events on various Leadership and Marketing topics. He also blogs about Leadership, Marketing, Ecommerce, Retail, and Digital Transformation. His blog can be found at www.johnnyrusso.com/blog
Johnny is or has been a board member or advisory member for the Calgary Marketing Association, Etail Canada, Mtl + Ecommerce, the Retail Council of Canada (Digital Council), the National Retail Federation (Digital Council), Listrak, and ForeSee, A true believer in helping others attain career and personal growth, Johnny routinely mentors about 4-5 individuals per year.A graduate of Concordia University, Johnny has continued to supplement his education and continuous learning, with certificates from The University of Toronto and The Kellogg School of Management at Northwestern University. As an avid competitor, Johnny has represented Team Canada 4 times at the World Ball Hockey Championships, winning gold twice.Joseph McConellogue Managing Director @ RoundTwo Digital - P4P Focused Ecommerce Agency - Driving growth via DTC & Marketplaces.High-performance leader with quantifiable results in areas of digital sales leadership, strategy design and execution, agency leadership, business development, and more. Demonstrated ability in building and managing dynamic groups of Sales and Accounts teams, and increasing revenue and profit contributions from a portfolio of Fortune 500 accounts. Adept at developing sales strategies to drive new and organic business growth, ultimately exceeding targets and increasing market share. Distinguished record in forging C-Level relationships to understand the 'Why' behind the 'What' before delivering win‐win solutions. Respected as a change agent and dependable partner able to make decisions that produce bottom-line impact.
