Explore every episode of the podcast Decoding Commerce
| Title | Pub. Date | Duration | |
|---|---|---|---|
| #56 Deep dive with Sam & Michiel⏐ 2025 Shopify Edition Dev Recap: Flexibility, AI, and the future of commerce | 02 juin 2025 | 00:28:33 | |
In this episode, our own Sam and Michiel recap their experience at the Shopify Edition Dev conference in Toronto. They highlight Shopify's significant investment in platform flexibility, introducing Horizon themes with enhanced design and customisation options designed to reduce the need for extensive custom development. The biggest change? The integration of AI, noticeably impacting the storefront with features like the AI builder for blocks that allows users to create custom sections using natural language prompts. They also touch on the future of commerce moving towards conversational interfaces powered by LLMs, with Shopify building core components and APIs to ensure products are accessible across various channels and introducing the Knowledge Base app to provide brand context for these interactions. Visit us on: | |||
| #55 Talk with Clio | Mastering B2B relationships in fashion retail | 20 mai 2025 | 00:44:04 | |
In this episode of Decoding Commerce, we sit down with Pascale Staelens from Clio, a fashion veteran with almost 30 years in the industry. Pascale offers insights into the evolution of fashion retail, drawing on her experience with Belgian brands like American Outfitters, Scapa, and Belhose, before joining Clio, the affordable luxury bag brand founded in 2011. Clio (formerly Clio Goldbrenner) recently underwent a rebranding to make the brand more international. John and Pascale chat about Clio's multi-channel sales strategy and its large and loyal B2B network, explaining its crucial role in brand success and product understanding, and the importance of building personal partnerships with resellers. Pascale also discusses the essential role of the online store, but also highlights the continuing need for a physical presence, and how pop-up stores serve as a ideal mix of revenue, marketing, visibility, and credibility. Pascale is convinced that the future of fashion retail lies in embracing a mix of channels - B2B, online, and physical - to allow customers to see, feel, and experience the product. An enticing episode! Visit us on: | |||
| #54 Talk with AO76 | Beyond trends: how to run a sustainable Belgian fashion brand | 27 mars 2025 | 00:56:22 | |
In this episode featuring Gaspard Poelman from AO76 American Outfitters, Lien & John delve into the history and evolution of a family-founded Belgian fashion brand. Discover how Gaspard, the third-generation CEO, transitioned from a childhood involvement to leading the company with a focus on empathetic leadership and a strong team culture. We explore the brand's journey since its inception in 1976, and its later shift to the AO76 Kids Fashion label, and talk aout AO76's omni-channel retail strategy, balancing the importance of physical stores for customer experience and brand image with online expansion for international markets, while carefully navigating partnerships with B2B retailers and marketplaces. Visit us on: | |||
| #53 Deep Dive with Dimitri Devroe | Marketing strategies for D2C commerce businesses | 18 févr. 2025 | 00:41:42 | |
In this podcast episode, we interview Dimitri Devroe, who is specialized in helping direct-to-consumer commerce brands scale with paid advertising and retention strategies. Together, they explore the challenges of rising acquisition costs and strategies to tackle them. Dimitri shares his insights on leveraging various marketing channels, the importance of creative content, and the necessity of a well-structured data setup. A must-listen for every D2C commerce brand looking to grow! Visit us on: | |||
| #52 Deep Dive with Firmhouse | Recurring online commerce | 15 janv. 2025 | 00:38:05 | |
In this episode, we take a deep dive with Bob Jansen, co-founder of Firmhouse, a long-standing and valued partner of ours. Firmhouse helps businesses launch and grow subscription-based models with ease. Their platform simplifies testing ideas, launching quickly, and building steady recurring revenue. We explored the different types of subscription models and their benefits, the crucial role of customer experience in subscriptions, and how some of our mutual clients successfully structure their recurring business models.
Visit us on: | |||
| #51 Talk with Loop Earplugs | From Belgian start-up to multi-million-dollar brand - Live session | 04 déc. 2024 | 01:00:41 | |
This episode is the recording of the final European Commerce Summit 2024 session: A conversation between Dimitri O, founder of Loop Earplugs and John-Morgan Galeyn, founder of dear digital. Together they uncover the journey of Loop Earplugs. From tackling tinnitus to creating stylish, functional earplugs, Dimitri shares the journey of building a brand that redefined hearing protection. We dive into:
Whether you’re an e-commerce founder, entrepreneur, or fan of innovative brands, this episode is packed with actionable insights and inspiration. Visit us on: | |||
| #50 Deep Dive with Benjamin Lang | The future of Shopify: Focus on commerce, B2B, enterprises and AI | 12 juin 2024 | 01:01:54 | |
In our latest podcast episode with Benjamin Lang, we dove deep into the world of Shopify and the impact of AI on commerce. We explored the importance of balancing technological complexity with human involvement, creating personalised experiences, and the evolution of commerce in the digital age. With insights on headless solutions, b2b market opportunities, and the power of customer data, you'll be equipped with insights to face what's next. Join us on a journey from technology, over sustainable business impact to your destination: Ahead of the curve. Visit us on: | |||
| #49 Talk with Marie-Stella-Maris | Making eco-conscious waves in the lifestyle industry | 29 mai 2024 | 01:05:40 | |
In our episode with Micha Medendorp, we discover the mission-driven journey of Marie-Stella-Maris, a company committed to providing clean drinking water and sustainability. From innovative product strategies to social impact, we explored the company's expansion into body care and home fragrances, and how it's making a remarkable difference in deprived communities. We also uncovered the CEO's transition from CMO to leading a brand-driven enterprise. Join us as we unravel the inspiring story and growth of this socially conscious brand. Visit us on: | |||
| #48 Talk with Mud Jeans | A denim revolution: Innovating fashion sustainability | 01 mai 2024 | 01:02:32 | |
Join us in this enlightening episode as we dive into the world of sustainable fashion with Bert van Son, the visionary founder of Mud Jeans. From discussing the challenges of sustainability to the journey of creating a 100% post-consumer waste pair of jeans, this conversation covers it all. Bert's insights into the fashion industry, the commitment to sustainability and transparency, and the shift in management make this a must-listen for anyone passionate about ethical and innovative business practices. Visit us on: | |||
| #47 Talk with Dopper | Saving the planet, making millions | 17 avr. 2024 | 01:12:32 | |
In today's episode we're shedding light on the journey of Dopper—the revolutionary bottle company on a mission to promote tap water and combat single-use plastic. We discover the tenacious spirit of Merijn, Dopper's founder, whose personal crusade against plastic waste birthed an iconic product that's as functional as it is a conversation starter. He revealed the challenges of international expansion, the pivotal shift from nonprofit ideals to impactful social enterprise, and the innovative strategies they've adopted, like the Olympic plan model, to stay aligned with their ambitious environmental goals. Thriving amidst a rapidly evolving business landscape, Dopper stands as a testament to the power of aligning purpose with practice. Join us to explore the triumphs, setbacks, and insights from a brand that's reshaping how we think about sustainability, one bottle at a time. Stay tuned, stay inspired. Visit us on: | |||
| #46 Deep Dive with RUMvision | How to monitor website performance that matters | 03 avr. 2024 | 00:55:20 | |
In this Deep Dive Sam sits down with Roderik Derksen, CMO / Founder of RUMvision. Visit us on: | |||
| #45 Talk with Mutiny and Chalhoub | Fashion Meets Blockchain: Transformative Technology in Retail | 19 déc. 2023 | 01:10:50 | |
Today we have an incredibly insightful episode for you. We're diving into the fascinating intersection of fashion, gaming, and cutting-edge technology. Joining us are two exciting, colourful people. Shayli Harrison is the founder and creative director of MUTANI, a brand that fuses digital fashion with the aesthetics of gaming. Nick Vinckier is the innovative director of corporate innovation at Chalhoub Group. Visit us on: | |||
| #44 Talk with Wakuli | How to get responsible entrepreneurship right. | 20 nov. 2023 | 01:04:46 | |
In this episode John sits down with Lukas Grosfeld, co-founder of Wakuli coffee. They talk about the links between existentialist philosophy, how responsible entrepreneurship can positively transform a community, how to mix e-commerce and physical locations and much, much more… Visit us on: | |||
| #43 Talk with Wildride | The wild ride of a perfect product market fit | 31 oct. 2023 | 00:56:27 | |
In this episode John sits down with Joost Hultink. Visit us on: | |||
| #42 Deep Dive with Gadget | Refocussing on programming that matters | 17 oct. 2023 | 01:01:31 | |
In this episode Sam sits down with Mohammad (Mo) Hashemi Visit us on: | |||
| #41 Deep Dive with Bol.com | How to tackle different consumer cultures | 19 sept. 2023 | 00:58:57 | |
In this episode John sits down with Jonathan Gillyns, currently Director Merchants, PMO & Partnerships at Sodexo Benefits and Rewards Services. Previously launched bol.com in Belgium. Visit us on: | |||
| #40 Talk with Ray Care | Test and iterate your way to succes | 05 sept. 2023 | 00:46:20 | |
In this episode John sits down with Thomas Kindermans, founder of Ray Care. They talk about the importance of customer feedback through online and fysical stores, stock management, consistency in branding, why you should bootstrap your company and much more… Enjoy! Visit us on: | |||
| #39 Talk with Conway & Co | How to digitally mature | 14 août 2023 | 01:06:34 | |
Sam calls in with Jons Janssens, founder and partner at Conway & Co. Visit us on: | |||
| #38 Deep Dive in headless | Michal Klim from Commerce UI | 01 août 2023 | 01:53:01 | |
In this Deep Dive Sam sits down with Michal and Michiel to talk about: What is headless, why you should consider it and how to choose your headless components. They also talk server side rendering, Mux’s impact on video for the web and much, much more… Enjoy! Visit us on: | |||
| #37 Talk with Insentials | Building a successful supplement e-commerce | 28 juin 2023 | 00:38:55 | |
In this episode John sits down with Amandine de Paepe, founder and CEO of Insentials. Amandine talks about big pharma vs boutique brands, the right combination of online and offline strategies, orthomolecular medicine and more… Enjoy! Visit us on: | |||
| #36 Deep Dive with DTC marketeer | Expanding abroad, the role of AI, best acquisition channels in 2023 | 17 mai 2023 | 00:41:06 | |
In this Deep Dive John sits down with his co-founder Dimitri Devroe. In this episode they talk about how to expand abraod, relevant acquisition channels in 2023, the role of AI in all of this and much, much more… Enjoy! Visit us on: | |||
| #35 Talk with Pit&Pit | Everything marketing. | 05 avr. 2023 | 01:27:40 | |
In this episode John sits down with Ilse van Dyck, CMO at Pit&Pit. Ilse tells us about her journey to her current position at the company, why details matter, why you should experiment (especially on a tight budget), keys to growth and much, much more... Enjoy! Visit us on: | |||
| #34 Talk with Kriket | From crowdfunding to European retail and e-commerce | 22 mars 2023 | 00:58:04 | |
In this episode John sits down with Anneleen from Kriket. Anneleen’s days range from managing e-commerce, marketing and socials to HR,… The list just goes on and on. How she manages to get some yoga, music classes and jogging in there is really just a big mystery to most of us. Visit us on: | |||
| #33 Talk with with Gymshark | Everything headless, micro services and Shopify Plus | 04 mars 2023 | 01:29:46 | |
This is the second round with Maxime Ossieur from Gymshark.
And much more... Visit us on: | |||
| #32 Deep dive with Converge | Why every ecomm company will become a data company | 01 févr. 2023 | 01:05:58 | |
Jan-Henrik and his team at Converge have e-commerce down to a science. Their expertise in client side tracking, server side tracking, privacy, GDPR and segmentation put them at the forefront of e-commerce operations. With their assistance, companies can know that their systems will be up-to-date for compliance and utilise the latest technologies for greater efficiency. Jan-Henrik and his team are dedicated to helping e-commerce optimise their processes for ultimate success. Enjoy this very interesting podcast. Visit us on: | |||
| #31 Talk with BioGrowi | Is SEO still a thing in 2023? | 19 janv. 2023 | 00:44:38 | |
BioGrowi has been a leader in the organic pest control and gardening industry since its inception in 1994. Founded by Es, BioGrowi was passed to Mathias and his team a few years later with the clear mission of helping gardening enthusiasts create a little paradise out of their garden while controlling pests organically, without the use of harmful pesticides. To reach this goal, BioGrowi has heavily invested effort into SEO, boldly betting on its success to help spread BioGrowi's message around the world. BioGrowi looks forward to continuing to be at the helm of the organic gardening industry for many more years. Visit us on: | |||
| #30 Deep dive with Distrilink | Are marketplaces still relevant in 2022? | 17 nov. 2022 | 00:41:40 | |
Starting a brand new e-commerce business could be a real challenge. Especially when you have to stand out from the crowd. You need a tech-savvy magician to do the heavy lifting and give you a competitive advantage. A marketplace magician such as Steven Van Den Ouweland might be able to guide you. Distrilink was founded in 2019 in Belgium to help every person who wants to sell and scale online. Steven's team creates beautiful listings and takes care of your advertising, logistics, and customer service. You don't need to have any in-house IT knowledge or tools. In our conversation, we’ll dive deeper into marketplaces. Are they still relevant? We have seen many of them come and go in the last couple of years. The 21st century brings a lot to the table about e-commerce expansion. We'll discuss the possibility of potential replacements for the current marketplaces. What are the specifics when you work with powerful European brands, such as Kaufland and Decathlon, and retailers like Amazon? And what is the difference between an open and closed marketplace? Stay tuned, and keep on the same page! Steven has much more to say! Visit us on: | |||
| #29 Deep dive with StriveCloud | Use Tech and Gaming for the Ultimate User Experience | 28 sept. 2022 | 00:46:00 | |
Can you guess what the ultimate metric for a successful e-Commerce business is? Visit us on: | |||
| #28 Talk with Tiny Library | Circular e-commerce | 15 sept. 2022 | 00:56:44 | |
Having a child is one of the most precious experiences in our lives. We are focused on providing maximum comfort and protection to our little ones. But behind all the happiness, the furniture for your baby could drastically affect the family budget. Kids grow up so fast that in a blink of an eye, most of the products we bought a few months ago are already useless. Here's the deal. We know one of the ways to prevent waste, stimulate a sustainable lifestyle, and give your child the best kiddo experience! Today, our podcast quest is Julie Munneke, founder, and CEO of Tiny Library. This is the company that puts your kid's needs of comfortability into a subscription box and delivers a circular business model in e-commerce. Tiny Library was founded in 2019 with a special mission - to encourage the market for little ones to be more sustainable and reuse as many products, as much as possible. We will dive deep into their business model and will know from Julie how they manage to give many lives to one product. What are the sustainable metrics for Tiny Library, and how do they see the importance of scalability in e-Commerce. Stay tuned because we won't miss all the ups and downs so far for Julie, and her long-term plans for Tiny Library! Visit us on: | |||
| #27 Talk with Makeyour.com | Selling custom products at scale | 01 sept. 2022 | 01:06:03 | |
The ultimate goal of every D2C business is to make its customers feel special. E-commerce choices are countless, and it's hard to stand out from the crowd. The surest way is to offer something personalised. Just like Makeyour.com ! We are happy to welcome Wout Steenacker. He co-founded one of the most "you-focused" Belgium businesses with loyal European customers. You can create every single part of your dreamed product or present - from personalised gin, vodka, or vermouth to beer, wine, candles, or olive oil. Thanks to Make Your's software, the company reaches a new level of personalisation. It gives you the freedom to customise your entire product, both on the outside and the inside. We'll dive deep into Wout's journey so far and discuss why he has chosen to start makeyour.com. What's the company's advertising strategy, international strategy and product roadmap. We won't miss the details of the sales processes, too. Wout will give us details about crucial metrics such as traffic and conversion rate and their influence on overall results. Enjoy a good cold beer and stay with us for this talk! It is worth every minute! Visit us on: | |||
| #26 Talk with BRAUZZ | Through Sustainable e-Commerce | 10 août 2022 | 01:31:11 | |
Оur planet is fighting an environmental and health crisis. According to a United Nations report from May, more than 2.3 billion people will face water stress in 2022. Is it possible to support our home planet's efforts to provide resources by making sustainable choices in our daily routine? Today, we will look for some answers with our guest Ruben Renaer -co-founder of BRAUZZ. It was created at the end of 2020 with a special mission - to replace disposable plastic with ecological cleaning products. From dishwasher tablets to detergents, BRAUZZ is the logical and simple choice for every household and company. You can find several packages for cleaning all the dirty spots in your home or office using only refillable products. Our next stop will be Ruben's choice of the online marketplace for BRAUZZ. He will illustrate a perfect symbiosis between sustainable business and e-commerce. We will talk about the advantages and disadvantages of using Shopify and how it aligns with email service providers like Klaviyo. Ruben will give us some insights about Facebook (Meta), Instagram, and Google ads and how they boost BRAUZZ's performance. Do you think that a sustainable lifestyle through e-commerce is inaccessible? To prove the opposite, our guest will walk us through BRAUZZ's strategy for affordable and high-quality solutions. Why did a 2-Master-degrees entrepreneur decide to hit the long road of non-plastic life? Take a comfy seat, and don't miss a minute with Ruben. Visit us on: | |||
| #25 Talk with Planet B and WONDR | How to stay eco-friendly in e-commerce and nature | 13 juil. 2022 | 00:41:00 | |
The 21st century is an era of overconsumption, and it’s not a secret that our planet’s resources are critically low. We register waste of food, water, textile, and wood daily. What could it be humanity’s plan A to save Earth’s future? We could start with Planet B. Visit us on: | |||
| #24 Deep Dive with Revend | Uncovering all the technical issues on your e-commerce site | 21 juin 2022 | 00:52:40 | |
There has been a drastic shift in the mind of the business owner. All for the better. E-commerce companies are looking for facts and data to justify their tactics. The better you can track your key economic indicators, the longer your business will strive. Visit us on: | |||
| # 23 Talk with Share a Cow | How a local farmer build an e-commerce machine | 07 juin 2022 | 00:57:22 | |
What if we tell you that there is no need to buy your meat from retailers with questionable origin? Even more - you can pick your food from the farmer all the way to the cattle. Online. Mission absolutely possible, and today, at “Boost your e-commerce business,” we are happy to talk to Bert Destoop. He is the Founder and CEO of Deel een Koe (Share a Cow) webshop. It’s the first Belgium e-commerce platform where you can share and buy well-treated, healthy animals for future consumption. As a farmer’s son, Bert is devoted to family traditions, but he also loves to think outside the box. He started his business with local markets, but soon he tried a small online campaign to share 1 cow. The results - 20 cows sold just for a weekend. This is how Bert decided to create Deel een Koe (Share a Cow). An essential principle for the brand is a “no-waste” work model. Only when a cow is fully sold, it could move from the meadow to your plate. Deel een Koe works with small local farmers united in a shared value - to respect the animal and the farm. How does Deel een Koe expand to Deel een schaap (Share a Sheep) and Koop een Kip (Buy a Chicken)? What is the next step for Bert in exploring new markets? Let’s hear some wisdom from the innovator! Visit us on: | |||
| #22 Deep Dive with Odoo | Founder and CEO Fabien Pinckaers about the power of his ERP | 19 mai 2022 | 00:59:50 | |
If you think that we finished the story of Odoo in ep. 16, you guessed wrong! In ep. 16 we discussed how to manage a user-friendly drag-and-drop system and complicated e-commerce applications simultaneously with Clément. Today, we continue to dive deep into Odoo’s details and advantages with our special guest Fabien Pinckaers, the Founder and CEO of Odoo. We couldn’t be more excited. Visit us on: | |||
| # 21 Talk with Ecossentials | How Moenia Ladhib is scaling her eco-lifestyle e-comm business | 10 mai 2022 | 00:54:24 | |
Keeping a sustainable lifestyle in the 21st century is a challenging mission. We often throw food and over-consume tons of goods wrapped in plastic without thinking about our badly damaged ecosystem. Visit us on: | |||
| #20 Talk with Club Brugge | How to become an e-commerce champion? | 12 avr. 2022 | 00:40:59 | |
No sweat. No glory. This is the slogan of Club Brugge - the most popular sports brand in Belgium. Founded in 1891, it won 17 national titles. One of their other missions is to create a unique customer experience for fans and professionals. In today's episode of "Boost your e-commerce business," our guest is Gauthier Vervaeke. He is the Head of Merchandise & E-commerce of Club Brugge for almost 3 years. We are happy to dive deep into all different aspects of e-commerce for sports clubs compared with traditional companies. Why is feedback of their community the most essential asset for creating top-quality products? Gauthier will let us know some of the secrets behind providing the best customer satisfaction. We'll talk about the effect of losing and winning on weekly revenues and how Gauthier sees the club's future. Let's all together remember the name of the game! Grab a cold drink, and don't miss our talk! Visit us on: | |||
| #19 Talk with Dwarfs | The Biggest Marketplace buyer in Europe | 31 mars 2022 | 00:52:36 | |
Diamonds are one of the most precious minerals on the planet. They have unique characteristics, especially after grinding by top experts in the industry. What if we tell you that your marketplace brand is a rough diamond that could turn into a million-dollar successful project in the right hands? Today, we have invited one of the experts who can notice your company’s high potential and give you the actual steps to grow faster. We are happy to welcome Demian Beenakker - Founder and CEO of Dwarfs. Founded in 2021, the company is the European No.1 marketplace buyer with 200% growth year-on-year on e-commerce accounts. Demian will tell us more about their definition of Marketplace Diamond. We will follow these brands' acquisition process, which takes less than 35 days. It is curious to hear why Dwarfs' growth strategy is focused on all European marketplaces but does not include an omnichannel one. If your brand is ready for the next step in its evolution but you, as a Founder, don't have enough capital or knowledge, Dwarfs is there to help you. Have a comfy seat and enjoy the conversation!
Visit us on: | |||
| #18 Deep Dive with Venly | How to scale in e-commerce with crypto? | 22 mars 2022 | 00:48:51 | |
Do you remember the first time you heard about cryptocurrency? In 2009 when Bitcoin turned into legal reality, the possibility to use virtual currencies was still science fiction. Visit us on: | |||
| #17 Deep Dive with UpsellPlus | A deep dive into Shopify’s ecosystem | 10 mars 2022 | 00:43:31 | |
What is the first thing that pops up into your mind when you hear “e-commerce”? For some of you, it would be Amazon, but it has the name Shopify for others. For the last few years, Shopify has grown incredibly fast. A lot of entrepreneurs count on the platform to build and expand their online businesses. The next guest of “Boost your e-commerce business” is one of them. Jaap Vergote was born in Ghent, Belgium. Nowadays, he lives in NYC where he is building apps for Shopify Plus. The road to success for Jaap started within 2015 when he got his first Sales Development Representative job at Showpad, one of the most successful tech startups from Belgium. Fast forward 7 years later, he is now living in NYC where he developed his own Shopify Plus app called UpsellPlus. We will talk about these exciting years of ups and downs and dive deep into the Shopify ecosystem. What is UpsellPlus doing, and why do you need it in your life? All the answers we’ll have from Jaap and his inspiring story. Don’t miss a minute and enjoy the ride! Visit us on: | |||
| #16 Deep Dive with Odoo | Next move on e-commerce and websites | 01 mars 2022 | 00:39:55 | |
Do you remember all the fairy tales about magical unicorns? This creature is a symbol of purity, simplicity, and power. Visit us on: | |||
| #15 Talk with LampTwist | LampTwist's rapid e-commerce growth | 18 févr. 2022 | 01:15:39 | |
"Give light, and people will find the way." A fantastic quote from Ella Baker. Visit us on: | |||
| #14 Talk with Fully | How to Become a Global e-commerce Brand? | 03 févr. 2022 | 01:17:15 | |
Movement is life. But some of us turned this rule into a game-changing mission. Visit us on: | |||
| #13 Deep Dive with Froomle | Artificial Intelligence in e-commerce | 25 janv. 2022 | 00:52:46 | |
Have you noticed that your Netflix account is personalized in every little detail to give you the greatest user satisfaction? Is it magic? Visit us on: | |||
| #12 Talk with Thrive | How to Thrive On e-Commerce and Sports? | 13 janv. 2022 | 00:38:43 | |
Remember every time when you dream of a cold, refreshing beer after a long and challenging training session. Regardless of the satisfaction, beer could ruin your efforts in the gym because of its unhealthy ingredients. Until Thrive. Thrive is the world’s first sports beer prepared to recover your body and please your senses at the same time. Founded in 2021 in Belgium, this sports beer is entirely alcohol-free. It contains only energy restoring carbs, whey protein, and branched-chain amino acids (BCAA). To tell us more about Thrive’s mission, we meet one of its founders - Laurens D’Hoore. Only 9 months old, the brand is recognizable and preferred by the athletes of Flanders cycling classics. Partnering with huge companies like Decathlon, Thrive writes history in the health industry. We will talk about the struggles of every beginning, the eCommerce marketing strategy that makes the brand stand out from the crowd. A Thrive later, the mic goes to Laurens to connect the dots between nutrition and Belgium beer tradition. Visit us on: | |||
| #11 Talk with Theo & Brom | Customers loyalty is our measure of growth | 07 janv. 2022 | 00:46:26 | |
Would you spend over €500 for a year and a half on your favorite chocolate cake? Theo & Brom’s customers do! On today’s episode of Boost your eCommerce business, we meet Myey Moens. She is the Founder and CEO of the company that believes that every customer should be treated as a special gift. Created to unite the Philippines’s best cocoa beans and the Belgium chocolate expertise, Theo & Brom is the cherry on top of all craft desserts lovers. Founded in 2018 in Gent, Belgium, the company is entirely eCommerce based. It quickly turned into a trustworthy brand with a really catchy story and loyal ambassadors. We will talk in detail about the main weapon of Myey and her team - social selling. If you are on a tight ad budget, Theo & Brom’s strategy of advertising bootstrapping would fit perfectly for you. Where are the places of affiliate marketing and paid ads for the company? How the revenue could be dangerous for the growth of your eCommerce business? This would be one of the sweetest adventures for our team, so let’s grab a piece of the cake and listen to Myey! Visit us on: | |||
| #10 Talk with BubblyDoo | How to Personalize Each Product | 15 déc. 2021 | 00:38:35 | |
Childhood is the most colorful period of our lives. Do you remember when we imagined ourselves as powerful kings and beautiful princesses? Visit us on: | |||
| #9 Talk with 4Gold | From Professional Athlete to E-Commerce Champion | 30 nov. 2021 | 01:23:04 | |
We see inspiring stories every day. But some of them prove that life is a never-ending opportunity to grow. In ep. 9 of Boost your e-Commerce Business, we meet with Brent Luyckx. He is a former cyclist attending multiple youth World and European Championships, but Crohn's disease changed his plans. Let's follow Brent's greatest life battles, including one of the hardest duathlons in Belgium, “De Hel van Kasterlee.” The end of Brent's career in cycling is also the beginning of one of his long-term missions. Inspired to transform his experience into a valuable resource for every athlete , Brent founded 4Gold. 4Gold is a DTC e-commerce company created to provide the best supplement care for athletes based on their genetic blueprint. We will dive deep into Brent's opinion about the future of supplementation and all the advantages that a DTC business could offer. We won't miss the bumps on the road when you want to scale up your brand as well, so without further ado, let's hear the story of a real champion. --- In episode 9 of Boost your e-Commerce Business, we meet Brent Luyckx. He is a former cyclist who has competed in several World and European Youth Championships, but Crohn's disease changed his plans. We talk about Brent's greatest achievements, including one of the toughest duathlons in Belgium, "De Hel van Kasterlee" barely a year after a major operation. The end of Brent's cycling career was also the beginning of one of his new missions. Inspired to turn his experience into a valuable resource for every athlete, Brent founded 4Gold. 4Gold is an e-commerce company founded to provide athletes with the best supplementation based on their genetic blueprint. We dive deep into Brent's thoughts on the future of supplementation and all the benefits a DTC company can provide. We won't miss the pitfalls if you also want to scale your brand, so let's hear the story of a true champion without. Visit us on: | |||
| #8 Talk with GymShark | What's below the hood at Gymshark? | 17 nov. 2021 | 01:28:46 | |
Have you ever wondered what Gymshark’s secret is - one of the fastest-growing and popular fitness brands worldwide? With over 5 million followers on social media, Gymshark is an e-Commerce masterpiece. On today’s episode of Boost your e-Commerce Business we have invited Gymshark’s Head of Systems. Welcome Maxime Ossieur. He has 7 years of experience as a co-founder of SKILI and more than 3 years with Gymshark and thus is the perfect candidate to discuss all topics that come into play when building a huge e-commerce business. We dive deep into Enterprise Resource Planning software and Shopify at scale. But, as Gymshark is a trusted choice to customers from over 131 countries we will also discuss hot topics such as multi-currency, multi-lingual, multi-VAT setup. Is Gymshark planning to switch to headless commerce? Grab a coffee, stay tuned and let’s hear Maxime! --- Met meer dan 5 miljoen volgers op sociale media is Gymshark een meesterwerk op het gebied van e-commerce. In deze aflevering van “Boost your e-commerce Business” zoomen we in op de werking van Gymshark samen met Maxime Ossieur, Head of Systems bij Gymshark. Hij heeft 7 jaar ervaring als mede-oprichter van SKILI en meer dan 3 jaar bij Gymshark. Maxime is hier om de volledige e-commerce set up van Gymshark in detail te bespreken en in te zoomen op alles wat te maken heeft met Enterprise Resource Planning (ERP), Shopify op gigantische schaal en veel meer.. Aangezien Gymshark een vertrouwde keuze is voor klanten uit meer dan 131 landen, bespreken we actuele onderwerpen zoals multi-valuta, multi lingual en multi-btw-configuratie. Is Gymshark van plan over te stappen op headless commerce? Pak een kopje koffie, blijf op de hoogte en laat Maxime horen! Visit us on: | |||
| #7 Talk with Bol.com | Hoe Bol.com groot is geworden in Belgie? | 26 oct. 2021 | 01:35:14 | |
In de aflevering van dear digital's Boost je e-commerce bedrijf van vandaag hebben we een speciale gast uitgenodigd. Maak kennis met Jonathan Gillyns - de man verantwoordelijk voor de steile groei van Bol.com in België. Als Head of International was Jonathan onder andere verantwoordelijk om het aanbod in België gelijk te trekken met dat in Nederland. Bol.com is de grootste retailer van Nederland. Geopend in 1999, als de eerste online boekhandel daar, sindsdien is het bedrijf uitgegroeid tot meer dan 2.000 medewerkers. Tijdens de periode dat Jonathan deel van het team was is hun omzet gegroeid van EUR 680M in 2014 naar EUR 1.600M in 2017. Verder gaan we dieper in op hoe vooral de cultuur binnen Bol.com de grootste drijfveer was voor hun snelle groei en hoe hun e-commerce engine ook mee aan de basis lag van het succes van Bol.com Luister naar deze aflevering om zijn verhaal te volgen van de 17-jarige die computerles gaf aan bejaarden tot de man die Bol.com mee heeft ontwikkeld tot de marktleider die ze nu zijn. ------- On today's episode of dear digital's Boost Your e-Commerce Business, we have invited a special guest. Meet Jonathan Gillyns - the man responsible for the steep growth of Bol.com in Belgium. When he was the Head of International at bol.com until 2017, Jonathan was amongst other things responsible for aligning the product range in Belgium with that in the Netherlands. Bol.com is the biggest retailer in the Netherlands. Opened in 1999 as the first online bookstore. Since then the company grew to more than 2.000 employees. During the period while Jonathan was part of their team, the revenue from net consumer sales grew from EUR 680M in 2014 to EUR 1.600M in 2017. Tune in to today's episode to follow his story after entering the business world only at 17 years old. And listen through his journey to develop bol.com into the Belgium market leader they are now. Visit us on: | |||