DEATS with Deanna: Discussions around Food & Entrepreneurship – Details, episodes & analysis

If you're showing up on social media consistently but not seeing consistent sales, this episode is for you.

In this episode, I'm breaking down three major shifts happening in online marketing and social media selling in 2026 and why many entrepreneurs are struggling to convert followers into paying clients. I'm sharing the exact content and marketing shifts she's teaching inside her programs that are helping entrepreneurs build authority, grow engaged audiences, and hit consistent five-figure months.

If you want to stand out online, position yourself as an expert, and turn your content into clients, these strategies will help you rethink your approach to social media in 2026.

Tune in to hear:

• Why relatable content alone is no longer enough to grow your business
• The shift from being "relatable" to becoming a thought leader in your niche
• How to use trending topics and cultural moments to position yourself as an authority
• Why case studies and client transformations are essential for building trust
• The reason short-form content alone won't convert buyers anymore
• How live trainings, workshops, podcasts, and long-form content increase sales
• Why building proximity and connection with your audience matters more than ever
• The biggest mistake creators make: posting broad content for everyone
• Why buyers want to work with specialists, not generalists
• How to structure content buckets so your audience knows exactly what you're known for
• Why tips and educational posts are losing effectiveness in 2026
• The power of "calling out" content that speaks directly to your ideal client
• Why followers do not equal revenue and what actually drives sales online

• How Sophie transitioned from a 20-year media career into clinical nutrition
• What her experience with endometriosis and chemical menopause taught her about women's hormones
• The biggest gaps in perimenopause care and why personalized testing and support matter
• The symptoms women do not realize are hormone related
• Why she eliminated scattered offers and committed to one six-month signature program
• The pricing shift that moved her from 3K to 4.5K packages
• How she sold eight high-ticket clients by refining her messaging, not posting more
• The content strategy that actually converted, focused on pain points and real conversations
• The business boundary that changed everything, no more comparison, only collaboration

• What it actually takes to stay relevant in a changing media landscape (and why so many early creators disappeared)
• The emotional and mental cost of content creation and how Abbey is redefining her 2026 goals after burnout and a cancer diagnosis
• The truth about monetization: what's still working, what's dead, and what she'd never recommend starting in 2025
• The supplement industry secrets she learned building her brand and why transparency matters more than ever
• How to navigate criticism, protect your mental health, and build a business that feels sustainable
• The one thing she wishes more dietitians understood about charging for their expertise
• The behind-the-scenes realities of launching books, running teams, and staying human while leading a massive online brand

• Misinformation about healthy vs. unhealthy food
• Educating kids about food choices without creating a toxic relationship with food
• My thoughts on Bobby Parrish's approach to nutrition education for his daughter

• Chasing your dreams
• Tips on dealing with imposter syndrome
• Mattie's journey with finding food freedom
• The challenges of being an influencer + dietetic intern
• Food freedom and your fitness goals 
• How to balance entrepreneurship and school 

This episode is sponsored by the Online Entrepreneur Academy. Are you a dietitian or female wellness expert that's feeling undervalued in your job? Not passionate about what you're doing, or are you working one to one with clients now and want to scale your private practice to group an online coach courses and programs, then OEA is perfect for you. This is a three month high touch coaching program and we are currently enrolling for our next cohort.

Apply for the Online Entrepreneur Academy here.

• Tips on using social media to build a business
• Content strategies for different platforms
• How often you should update your content
• Amandina's formula for content success
• The ROI of utilizing social media 

This episode is sponsored by the Online Entrepreneur Academy. Are you a dietitian or female wellness expert that's feeling undervalued in your job? Not passionate about what you're doing, or are you working one to one with clients now and want to scale your private practice to group an online coach courses and programs, then OEA is perfect for you. This is a three month high touch coaching program and we are currently enrolling for our next cohort.

Apply for the Online Entrepreneur Academy here.

• Creating accountability in your business and life 
• How social media impacts our body image 
• The ebbs and flows of being an eating disorder dietitian
• The importance of reaching out and asking for help
• How eating disorders have risen since the pandemic 
• The controversy of working as an eating disorder dietitian

This episode is sponsored by the Online Entrepreneur Academy. Are you a dietitian or female wellness expert that's feeling undervalued in your job? Not passionate about what you're doing, or are you working one to one with clients now and want to scale your private practice to group an online coach courses and programs, then OEA is perfect for you. This is a three month high touch coaching program and we are currently enrolling for our next cohort.

Apply for the Online Entrepreneur Academy here.

FFB sale: https://dietitiandeanna.thrivecart.com/food-freedom-breakthrough-promo/ 

• How to fuel yourself for a stronger performance
• The importance of raising intuitive eaters
• Struggles of gymnast parents and nutrition
• Debunking the stigma around gymnastics
• Success in gymnastics is not about body shape
• Launching and scaling a business to 6-figures
• Finding your niche

This episode is sponsored by the Online Entrepreneur Academy. Are you a dietitian or female wellness expert that's feeling undervalued in your job? Not passionate about what you're doing, or are you working one to one with clients now and want to scale your private practice to group an online coach courses and programs, then OEA is perfect for you. This is a three month high touch coaching program and we are currently enrolling for our next cohort.

Apply for the Online Entrepreneur Academy here.

• How Kelly has evolved since enrolling in Online Entrepreneur Academy
• Appreciating where you are in your business and life 
• How to stay true to your values and beat the  comparison trap
• The importance of a positive mindset 
• The power of delegating 

This episode is sponsored by the Online Entrepreneur Academy. Are you a dietitian or female wellness expert that's feeling undervalued in your job? Not passionate about what you're doing, or are you working one to one with clients now and want to scale your private practice to group an online coach courses and programs, then OEA is perfect for you. This is a three month high touch coaching program and we are currently enrolling for our next cohort.