DEATS with Deanna: Discussions around Food & Entrepreneurship – Details, episodes & analysis

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DEATS with Deanna: Discussions around Food & Entrepreneurship

Deanna Wolfe

Business

Health & Fitness

Frequency: 1 episode/9d. Total Eps: 181

Hey my name is Deanna. I am obsessed with all things disordered eating, food, body confidence, business, and helping YOU become your most empowered self. Most women hate their body, have a broken relationship with food, have been dieting forever and aren't confident in themselves. I'm here to change that. You won't find fluff from me but you will find real life examples of both food and business growth from a girl who has overcome disordered eating and grown almost a million dollar business. This is the DEATS with Deanna podcast. Connect with me: IG: @dietitiandeanna Website: https://dietitiandeanna.com/

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https://form.typeform.com/to/Ox93sh?typeform-source=dietitiandeanna.com
102 shares
https://dietitiandeanna.com
80 shares
https://form.typeform.com/to/Ox93sh
40 shares

https://www.instagram.com/dietitiandeanna
135 shares
https://www.instagram.com/online.entrepreneur.academy
84 shares
https://www.instagram.com/myanichol
4 shares

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Score global : 53%

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3 Shifts I'm Seeing in Selling on Social Media in 2026

Tuesday, March 10, 2026 • Duration 14:04

If you're showing up on social media consistently but not seeing consistent sales, this episode is for you.

In this episode, I'm breaking down three major shifts happening in online marketing and social media selling in 2026 and why many entrepreneurs are struggling to convert followers into paying clients. I'm sharing the exact content and marketing shifts she's teaching inside her programs that are helping entrepreneurs build authority, grow engaged audiences, and hit consistent five-figure months.

If you want to stand out online, position yourself as an expert, and turn your content into clients, these strategies will help you rethink your approach to social media in 2026.

Tune in to hear:

• Why relatable content alone is no longer enough to grow your business
• The shift from being "relatable" to becoming a thought leader in your niche
• How to use trending topics and cultural moments to position yourself as an authority
• Why case studies and client transformations are essential for building trust
• The reason short-form content alone won't convert buyers anymore
• How live trainings, workshops, podcasts, and long-form content increase sales
• Why building proximity and connection with your audience matters more than ever
• The biggest mistake creators make: posting broad content for everyone
• Why buyers want to work with specialists, not generalists
• How to structure content buckets so your audience knows exactly what you're known for
• Why tips and educational posts are losing effectiveness in 2026
• The power of "calling out" content that speaks directly to your ideal client
• Why followers do not equal revenue and what actually drives sales online

Register for Our Free Training: Nail Your Niche to Make Your First 10k Month Instagram: @dietitiandeanna and @online.entrepreneur.academy Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

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Is Your Niche 'Too Small'? This Certified Nutrition Specialist (CNS) Made $28K

Monday, March 2, 2026 • Duration 43:45

What shifts when you stop trying to help everyone and finally build your business around the women you are truly meant to serve?

In this episode, I sit down with Sophie Forbes-Johnson, clinical nutritionist and women's hormone specialist, to talk about niching into perimenopause, raising her prices, and building a premium one-on-one offer that actually delivers life-changing results. Sophie shares how her own journey with endometriosis, surgery, and even chemical menopause shaped her passion for women's health and how getting clear on her messaging helped her go from spinning her wheels to selling eight high-ticket packages in just a few months.

We unpack the realities of perimenopause, including the symptoms women are told are "normal," why personalized care matters more than ever, and how shifting from scattered offers to one signature six-month program completely changed her business. We also talk about comparison, pricing confidence, and the mindset shift that helped her step into her role as part of the solution in women's healthcare.

Tune in to hear:

How Sophie transitioned from a 20-year media career into clinical nutrition
What her experience with endometriosis and chemical menopause taught her about women's hormones
The biggest gaps in perimenopause care and why personalized testing and support matter
The symptoms women do not realize are hormone related
Why she eliminated scattered offers and committed to one six-month signature program
The pricing shift that moved her from 3K to 4.5K packages
How she sold eight high-ticket clients by refining her messaging, not posting more
The content strategy that actually converted, focused on pain points and real conversations
The business boundary that changed everything, no more comparison, only collaboration

Connect with Sophie: Instagram: https://www.instagram.com/sophieforbesjohnson/ Website: https://www.sophisticatednutrition.com/ Instagram: @ and @ Want my help and strategies to have $30, $50 or $100K launches of your online program?

The Most Honest Conversation on Nutrition Entrepreneurship You'll Hear This Year w/ Abbey Sharp

Tuesday, November 25, 2025 • Duration 56:41

Feeling stretched thin by the pressure to "do it all" online? In this episode, we're pulling back the curtain on what the creator landscape really feels like in 2025. I'm sitting down with world-renowned dietitian and mega-creator Abbey Sharp, who's built a multi-platform empire over 14 years… and is finally saying the quiet part out loud: the hustle, the burnout, the imposter syndrome, the pressure to keep performing.

From navigating criticism to building multiple income streams to launching a supplement company with integrity, Abbey is as transparent as it gets and her honesty in this conversation is a breath of fresh air for any entrepreneur who's ever questioned whether they can keep up.

Tune in to hear:

What it actually takes to stay relevant in a changing media landscape (and why so many early creators disappeared)
The emotional and mental cost of content creation and how Abbey is redefining her 2026 goals after burnout and a cancer diagnosis
The truth about monetization: what's still working, what's dead, and what she'd never recommend starting in 2025
The supplement industry secrets she learned building her brand and why transparency matters more than ever
How to navigate criticism, protect your mental health, and build a business that feels sustainable
The one thing she wishes more dietitians understood about charging for their expertise
The behind-the-scenes realities of launching books, running teams, and staying human while leading a massive online brand

Connect with Abbey: Instagram: https://www.instagram.com/abbeyskitchen YouTube: https://www.youtube.com/channel/UCKLz-9xkpPNjK26PqbjHn7Q TikTok: https://www.tiktok.com/@abbeyskitchen?lang=en Website: https://www.abbeyskitchen.com/ Pre-order your copy of Abbey's newest book: Instagram: @ and @ Want my help and strategies to have $30, $50 or $100K launches of your online program?

81. We Have to Talk About "Bobby Approved" (FlavCity) Grocery Tips

Friday, July 7, 2023 • Duration 27:14

You're probably here because you want to hear my breakdown on Bobby Parrish aka FlavCity. Of course, I am going to spill the tea but I also share the positive aspects of educating our kids on healthy food habits. I dive into food education and the impacts that is has on children and the toxic relationship and shaming that exists around food in our society. I address the misinformation, the potential development of eating disorders, and the need for a more nuanced approach when it comes to educating our kids. Tune in to hear insights from a registered dietitian and my recommendations for promoting healthy habits with our children. In today's episode, we cover:

Misinformation about healthy vs. unhealthy food
Educating kids about food choices without creating a toxic relationship with food
My thoughts on Bobby Parrish's approach to nutrition education for his daughter

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80. The Secrets to ROMANTICIZE YOUR LIFE as a Dietetic Intern

Monday, June 26, 2023 • Duration 43:37

Romanticizing your life can make it feel like you're that much closer to achieving your dreams and today's guest, Mattie Rose, shares her secrets to do just that. Mattie is a dietetic intern at the University of Virginia, fitness influencer and entrepreneur. She is your future fitness dietitian bestie and believes you can find food freedom and exist in the fitness space. During our important conversation, Mattie shares her journey of overcoming disordered eating, her severe My Fitness Pal and gym obsession to now gaining weight and starting her own coaching program. We discuss ways that you can chase your dreams, work on your mindset and advice on how to balance a busy schedule as a dietetic intern. In today's episode, we cover:

Chasing your dreams
Tips on dealing with imposter syndrome
Mattie's journey with finding food freedom
The challenges of being an influencer + dietetic intern
Food freedom and your fitness goals
How to balance entrepreneurship and school

Connect with Mattie: IG: @dailydoseof.rose

This episode is sponsored by the Online Entrepreneur Academy. Are you a dietitian or female wellness expert that's feeling undervalued in your job? Not passionate about what you're doing, or are you working one to one with clients now and want to scale your private practice to group an online coach courses and programs, then OEA is perfect for you. This is a three month high touch coaching program and we are currently enrolling for our next cohort.

Apply for the Online Entrepreneur Academy here.

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79. Is Social Media worth It?

Monday, June 19, 2023 • Duration 54:47

Amandina Altomare a powerhouse female and founder of Media A La Carte joins the podcast today! She has helped over 150+ businesses and individuals grow their online presence and has grown her business to multi-six figures. Amadaina shares her secrets to growing on social media, how to stop letting perfectionism stop you from showing up, and her journey from PR to social media maven. In today's episode, we cover:

Tips on using social media to build a business
Content strategies for different platforms
How often you should update your content
Amandina's formula for content success
The ROI of utilizing social media

Connect with Amandina: IG: https://www.instagram.com/media.alacarte/ Website: https://www.mediaalacarte.com/

Apply for the Online Entrepreneur Academy here.

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78. What's It like to Be an Eating Disorder Dietitian?

Monday, June 5, 2023 • Duration 37:31

Today's episode I am joined by Heather Lasco, a registered dietitian and founder of Confidently NourishED, a group practice that specializes in helping people with eating disorders, disordered eating, and weight inclusive care for chronic conditions. She is passionate about helping people heal their relationship with food. Heather shares the importance of being a health focused practice in a world full of weight loss focused content. She aims to break through the misinformation to provide educational, compassionate and helpful guidance. If you have ever been curious as to what being a eating disorder dietitian, tune into today's episode where we cover:

Creating accountability in your business and life
How social media impacts our body image
The ebbs and flows of being an eating disorder dietitian
The importance of reaching out and asking for help
How eating disorders have risen since the pandemic
The controversy of working as an eating disorder dietitian

Connect with Heather: @confidently_nourished

Apply for the Online Entrepreneur Academy here.

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77. To the Girl Who Feels Like It's Not "that Bad"

Thursday, June 1, 2023 • Duration 14:23

FFB sale: https://dietitiandeanna.thrivecart.com/food-freedom-breakthrough-promo/

76. How Do I Build a 6-figure Practice with Less than 1000 Followers?

Monday, May 22, 2023 • Duration 45:40

Taylor Krippner is a gymnastic dietitian and former Auburn University gymnast. She shares her personal struggles with food and body image as a gymnast and how that led her to starting her private practice where she helps gymnasts and gymnast parents learn to fuel with ease and confidence. She has scaled her business to almost 6-figures with less than 1000 followers on social media by finding her niche, connecting on a personal level and offering her group program, Gymnastics Nutrition Academy. In today's episode, we cover:

How to fuel yourself for a stronger performance
The importance of raising intuitive eaters
Struggles of gymnast parents and nutrition
Debunking the stigma around gymnastics
Success in gymnastics is not about body shape
Launching and scaling a business to 6-figures
Finding your niche

Connect with Taylor: IG: @the.gymnastics.dietitian

Apply for the Online Entrepreneur Academy here.

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75. How Do I Build an Online Business If I'm Not in Nutrition?

Thursday, May 18, 2023 • Duration 39:23

Kelly Cahen joins me for today's podcast where we chat about her entrepreneurial journey from growing her salon to the creation of her mastermind and everything in between. Kelly is a powerhouse stylist with a seven figure salon who also teaches other small business salon owners how to grow their businesses. Over the next 40 minutes, join us as we talk about the impact the Online Entrepreneur Academy has had on Kelly's business, how to stay true to your values in business and even a few hair care tips so you can have healthy, shiny hair. In today's episode, we cover:

How Kelly has evolved since enrolling in Online Entrepreneur Academy
Appreciating where you are in your business and life
How to stay true to your values and beat the comparison trap
The importance of a positive mindset
The power of delegating

Connect with Kelly: @scissorsmakecents

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DEATS with Deanna: Discussions around Food & Entrepreneurship – Details, episodes & analysis

Podcast details

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DEATS with Deanna: Discussions around Food & Entrepreneurship – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other88

Instagram99+

Tik Tok11

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other88

Instagram99+

Tik Tok11