Explore every episode of the podcast Dear Art Producer
| Title | Pub. Date | Duration | |
|---|---|---|---|
| 107: Mary Ann Guglietta, VP, Executive Producer, Creative Production | 31 May 2024 | 00:47:10 | |
In this episode of Dear Art Producer, Heather Elder welcomes Mary Ann Guglietta, VP Executive Producer at IPG Health. Mary Ann shares insights from her unique career journey, starting from behind the camera to a thriving career in art buying and production, specializing in still art forms such as photography, illustration, and CGI. Throughout the conversation, Mary Ann discusses the nuances of managing creative projects, the importance of effective communication and relationships, and the current trends in art production, including the impact of AI and the integration of CGI and photography. Heather and Mary Ann also dive into the process of bidding and awarding projects, emphasizing the significance of creative treatments, and offer advice to young artists navigating this field.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Find Mary Ann on LinkedIn: https://www.linkedin.com/in/mary-ann-guglietta-621b40b8
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook | |||
| 106: Cassie Bull, Freelance Producer | 26 Apr 2024 | 00:48:36 | |
In this episode of Dear Art Producer, host Heather Elder converses with Cassie Bull, a VP Executive Freelance Producer, exploring her impressive journey within the production industry. They delve into Bull's beginnings in PR, her transition to an ad agency, and her evolution into a respected producer known for her creative and adaptable approach across photography, animation, original music, sound, and broadcast video production. The conversation illuminates the importance of adaptability, the art of maintaining work-life balance amidst busy schedules, and the nuances of the creative process in freelancing. Also discussed is client relationships, the critical role of treatments in pitching, and trends in pharma advertising.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Find Cassie on LinkedIn: https://www.linkedin.com/in/cassie-bull-b0658a33/
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook | |||
| 097: Ali Berk, Director of Art + Print Production | 15 Sep 2023 | 00:49:05 | |
In this episode of Dear Art Producer, host Heather Elder interviews Ali Berk, Director of Art and Print Production at 72andSunny in Los Angeles. Ali shares her fascinating career journey, starting as an intern in the fashion industry at Tommy Hilfiger at a young age, moving through high fashion brands and editorial magazines, and eventually transitioning to the advertising photography side. Listen in as she discusses her role at 72andSunny, where she oversees art production, photography, illustration, CGI, animation, and graphic design, the importance of creating meaningful partnerships between artists and brands, and the value of being deeply involved in the creative process. The conversation also touches on the challenges and opportunities in the current production landscape, with a focus on providing value and creating work that is hard to ignore. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Find Ali on LinkedIn: https://www.linkedin.com/in/alison-berk-9010636/
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
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| 096: Liz Aviles, SVP Strategy and Cultural Insights | 22 Jun 2023 | 01:00:38 | |
In this episode, Liz Aviles shares insights from the annual trend report she develops as Senior Vice President of Strategy and Cultural Insights at Upshot, a marketing agency that identifies insights and crafts strategies at the intersection of culture and commerce. From mindful maximalism to chaotic cooking, Liz explores the trends inspiring creative business innovation across various categories. Heather and Liz also discuss the impact of disruptions on art, the rise of micro-cultures, and the rapid growth of AI, and offer their insights on how creatives and brands can stay ahead of the curve. If you're looking to expand your vision and tap into the energy and appetite for change in the culture, this podcast is a must-listen!
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Find Liz on LinkedIn: https://www.linkedin.com/in/lizaviles/
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
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| 095: Erika Henke, Photo Production Manager | 01 Jun 2023 | 00:33:09 | |
Join host Heather Elder on Dear Art Producer as she sits down with Erika Henke, the Photo Production Manager at Land's End. With over two decades of experience in fashion, commercial photography, and video production, Erika manages teams of creatives to produce stunning work across all forms of media. In this episode, Heather and Erika discuss the importance of building strong relationships in the industry, as well as the challenges faced by new entrants. They also delve into the importance of personal connections with artists, developing a budget to cover all aspects of a photo shoot, and the impact of AI in the advertising industry.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Find Erika on LinkedIn: https://www.linkedin.com/in/erikahenke/
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
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| 094: Cliff Lewis, Director of Art Production | 12 May 2023 | 00:48:32 | |
Welcome back to another episode of Dear Art Producer. This week host Heather Elder interviews Cliff Lewis, Director of Art Production at Droga5 in New York. Previously in his career, Cliff was the Director of Art Production at BBH in London and New York overseeing award-winning work for such brands as Levi Strauss, Audi,and more. Now at Droga5, Cliff manages a team of art producers who are part of an integrated system of production. Listen in as they take a deep dive into Cliff's world and cover topics such as social media, finding your voice, and being ambitiously creative.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Find Cliff on LinkedIn: https://www.linkedin.com/in/cliffl/
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
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| 093: Kim Stoerker, Senior Integrated Producer | 05 May 2023 | 00:56:01 | |
Welcome to Dear Art Producer. Listen in as host, Heather Elder interviews the talented Kim Stoerker, a freelance integrated art producer, on her inspiring journey from college student to one of the most sought after art producers in the industry. Kim shares valuable insights on the ever-evolving role of art producers, the importance of successful creative calls and treatments, and the challenges of bidding on projects. But that's not all - the duo talks about everything from the changing role of technology in art production to the increasing importance of providing feedback to underdog photographers.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Find Kim on LinkedIn: https://www.linkedin.com/in/kimberly-stoerker-4621129/
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
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| 092: Karen Blatchford, Senior Art Producer | 27 Apr 2023 | 00:54:10 | |
Welcome to an all new season of Dear Art Producer! On this episode, host Heather Elder sits down with Karen Blatchford, Senior Producer at VMLY&R in Chicago. Karen is, an experienced and multi-talented producer with over 20 years of experience in the industry. Listen in as Karen talks about her background in photography, her experience as a cost consultant, and her passion for print productions. She also provides valuable insight on how to get a producer's attention, the challenges of integrating broadcast and print productions, and the impact of budget constraints on photography projects.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Find Karen on LinkedIn: https://www.linkedin.com/in/karen-blatchford-baa2642/
More about your host: Heather Elder's Bio: https://www.heatherelder.com/CONNECT-&-RESOURCES/thumbs Heather Elder's Blog: https://notesfromarepsjournal.com/ Heather Elder on Instagram: @heatherelderrepresents https://www.instagram.com/heatherelderrepresents/?hl=en Heather Elder on Twitter: @heathereldersf https://mobile.twitter.com/heathereldersf Heather Elder on LinkedIn: https://ca.linkedin.com/company/heather-elder-represents Heather Elder on Facebook: https://m.facebook.com/HeatherElderRepresents
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| 091: Nicole Schiavo, Associate Producer | 28 Oct 2022 | 00:32:26 | |
On this episode of Dear Art Producer, Heather sits down with Nicole Schiavo, Associate Integrated Producer at DDB Chicago.
Nicole has been in her role for six months now. Her team at DDB speaks very highly of her and, as you will see, her enthusiasm for our industry is infectious and very much appreciated. In her free time, Nicole is an avid foodie and enjoys cooking and baking new recipes.
In their conversation Heather and Nicole discuss the role of Associate Producer and what it means to establish yourself in the industry.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Find Nicole on LinkedIn: https://www.linkedin.com/in/nicoledschiavo/
Resources Mentioned: Artist Management Association Usage Glossary https://artistmanagementassociation.org/glossaries-and-definitions
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook | |||
| 090: Andy Anderson, Photographer | 20 Jul 2022 | 00:35:36 | |
We are excited to be hosting a special episode with one of our photographers, Andy Anderson. Andy is known for his unyielding curiosity and soulful imagery. After representing him for over 20 years, we have followed his journey from Argentina to Alaska and from Iceland to Cuba and everywhere in between. His portfolio contains vast landscapes and intimate portraits, always dedicated to documenting the world as he sees it.
Most recently, this took him to Nepal to photograph and interview the often overlooked Sherpa. Listen as Andy tells us about his time in Nepal and about the Sherpa and their vital role in mountaineering.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Learn more about Andy Anderson and see some of his work here: https://heatherelder.com/talent/andy-anderson-portfolios
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
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| 089: Jamie Zimmermann, Integrated Producer | 13 Jul 2022 | 00:35:19 | |
Integrated Art Producer, Jamie Zimmermann returns to the show to talk about what she is doing these days, how her job and life has changed over the course of a pandemic, and her approach as an Integrated Producer having been a photographer and rep as well.
Since the last time Jamie was on the podcast, She's now living in San Francisco and is an Integrated Producer at Venables Bell & Partners and has expanded the types of projects she works on beyond art producing. This includes broadcast, digital content, and experiential. Her main clients are a Reebok and Cardi B collaboration and 3M.
In their conversation, Heather and Jamie discuss Jamie's love for puzzle-like projects, her biggest challenges, working with cost consultants, and doing tarot card readings for her productions!
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Find Jamie Zimmermann on LinkedIn here.
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook | |||
| 088: Dan Southwick, Senior Integrated Producer | 08 Jul 2022 | 00:36:37 | |
On this episode of Dear Art Producer, Heather sits down with Dan Southwick, Senior Integrated Producer at LinkedIn Creative Studio. Originally from Chicago, Dan relocated to California to escape the cold. With bass in hand as a touring musician, and an education in photography under his belt, he stumbled quite naturally into the field of advertising in San Francisco. For the bulk of his career to date, he has led production efforts at creative agencies and internal creative departments at many well known tech companies such as Meta, Airbnb, Apple, Eleven Inc., and Goodby Silverstein & Partners.
In their conversation, Heather and Dan discuss what it is like being a musician turned art producer, working as part of an internal agency, and how constant reinventing and evolving is part of the industry.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Find Dan Southwick on LinkedIn here.
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook | |||
| 105: Alexis Coulter, Head of Production | 15 Apr 2024 | 00:52:16 | |
In this episode of Dear Art Producer, host Heather Elder sits down with Alexis Coulter, the dynamic Head of Production at adam&eveDDB West. Alexis shares her fascinating journey from a self-proclaimed 'theater kid' passionate about storytelling, through her early career beginnings in TV and PBS, to her eventual emergence as a leading figure in advertising, where she honed her skills across several renowned agencies before making impactful contributions at sweetgreen. The conversation also explores the challenges and triumphs of the advertising world, the nuances of creative collaboration, the importance of establishing authentic connections on creative calls, and the perpetual quest for talent.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Find Alexis on LinkedIn: https://www.linkedin.com/in/alexisstembercoulter
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook | |||
| 087: Deb Grisham, Director of Photography Production | 30 Jun 2022 | 00:42:00 | |
On this episode of Dear Art Producer, Heather is joined by Deb Grisham, Director of Photography Production at Creative Drive. Deb's start in advertising began in London as a photo assistant and her love of production and troubleshooting provided her with the opportunity to learn a variety of roles from talent agent, to studio manager, to producer, to art buyer. She has worked with a range of clients from luxury goods, to fashion, to cars and her round table experience enables her to better understand what the photographer agency and client's needs are in order to obtain a successful end result.
Listen as Heather and Deb discuss changes in the industry in the time they have known each other, what makes meaningful relationships, how to facilitate connection whether working in person or remote and the pros and cons of each.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Find Deb Grisham on LinkedIn here.
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook | |||
| 086: Tanya Hotton, Freelance Art Producer | 17 Jun 2022 | 00:38:12 | |
Freelance Producer, Tanya Hotton's versatility allows her to integrate print, broadcast, and online projects seamlessly. Over the years, she has shot for consumer advertisers worldwide that range in costs from thousands to millions of dollars. She is an expert at stretching a budget and getting the most out of a tight deadline. Ultimately, it is her thoughtful and professional approach that allows her to create successful collaborative relationships with creatives, clients, noted photographers and talent around the world.
In this dynamic conversation, host Heather Elder and Tanya Hotton talk about what her role as a freelance art producer looks like these days, what it was like for her during COVID when work stopped coming in, and how she finds her artists.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Find Tanya Hotton on LinkedIn here.
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook | |||
| 085: Taylor Kigar, Integrated Producer | 10 Jun 2022 | 00:43:03 | |
On this episode of Dear Art Producer, Heather is joined by Integrated Producer, Taylor Kigar. Taylor has tackled still, broadcast, illustration and cinema 4d productions, most recently at Deutsche New York. She's a literature lover, a baking enthusiast and queen of the perfectly crafted email.
In their conversation, Heather and Taylor discuss the role of an Integrated Producer, the challenges she faces in today's world, what she looks for in photographers, and why it is always worth it to work with new people.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Find Taylor Kigar on LinkedIn here.
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook | |||
| 084: Raquel Duarte, Integrated Content Producer | 22 Apr 2022 | 00:55:27 | |
Raquel Duarte first conquered the publishing industry with an internship at Glamour Magazine while also working as a studio manager and on-set assistant for fashion photographer Jon Ragel. She then shifted gears to representing and producing for a roster of renowned photographers, as an artist's agent at AFG Management and later Marge Casey.
Today, she applies her experience and expertise as a freelancer by producing for advertising agencies, such as Arnold, Lloyd&Co, Directv, Translation, Pereira O'Dell, Interesting Development, YardNYC, AirParisNY, amongst others. Raquel has been honored to guide the creation of campaigns for global brands, such as Timberland, AT&T, Remy, Martin, Crate & Barrel, and Alaska Airlines to name a few. Raquel applies her working motto of making "content that we are proud" of to every aspect of her 20 plus year career and has always embraced the challenge of an ever evolving advertising industry.
In their conversation, Heather and Raquel dive deep into the challenges of being a freelance producer, remote work, the evolution of the producer's role in such a dynamic industry, as well as insight into Raquel's personal working style and processes.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Find Raquel Duarte on LinkedIn here
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook | |||
| 083: Arpi Agdere, Producer, Wieden + Kennedy | 06 Apr 2022 | 00:32:26 | |
Arpi Agdere is currently the Art Producer at Wieden + Kennedy. Originally from Istanbul Turkey, Arpi worked for 7 years as an in-house art producer at Vans in Los Angeles and has experience working on both sides of the camera as well as within production companies and creative studios. She has a BFA from Art Center College of Design and is deeply rooted in fine art. She also loves giving back to the art community by doing portfolio reviews and providing mentorships for creatives at every age.
In their conversation, Heather and Arpi explore the joys and the challenges of being an Art Producer in this day and age and how COVID protocols are simply part of production now.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Find Arpi Agdere on LinkedIn here.
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook | |||
| 082: Anya Mills, Content and Art Services Director, The Martin Agency | 21 Mar 2022 | 00:43:49 | |
Anya Mills has been producing for over 30 years and is currently the Content and Art Services Director at The Martin Agency. After starting her career in Tokyo as a creative, she quickly realized helping ideas come to life was her true calling. Moving from New York city to Richmond, Virginia in 2001, she spent 10 or so years at the Martin Agency and then took a leap to the client side where she produced a proprietary typeface and started their production and photo department. She recently returned happily to Martin diving back into the role of art buying and art production.
In their conversation, Heather and Anya explore the importance of relationships, challenges faced during the pandemic, and how Heather brings her experience as a creative to the role of producer.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Find Anya Mills on LinkedIn here.
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook | |||
| 081: Nelson Luesse, Senior Integrated Print Produce, Argonaut | 11 Mar 2022 | 00:45:20 | |
Nelson Luesse is a Senior Integrated Print Producer at Argonaut. He is a native New Yorker who, after a stint in the Navy, settled in the San Francisco area. His first job in advertising was at Goodby, Silverstein & Partners where he worked on Alaska Airlines, Starbucks, and Nike. Now with Argonaut he works on Cricket Wireless, NerdWallet, and the Zebra and enjoys developing his talents in all forms of production, not just print.
In their conversation, Heather and Nelson explore the role of the producer and how some things have changed during the pandemic.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Nelson Luesse on LinkedIn here. Mentions: More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook | |||
| 080: Karen Lipker, Dir. of Creative Services, Davis Elen Advertising | 09 Dec 2021 | 00:36:26 | |
Karen Lipker is Director of Creative Services at Davis Elen Advertising. She spent almost 10 years working in Photography and then branched out into creative services and production. Karen currently works on McDonald's, Toyota, Smart and Final and the Purity Coffee accounts. Heather and Karen talk about the role of director of creative services, hybrid creative solutions using remote and in-person work, flexibility and the art of pivoting and what clients are asking for now. They also discuss how supply chain problems might affect brands' product advertising for 2022, CGI as backup planning to lifestyle shoots, crew and studio space shortages and advice on bidding when they don't know the budget. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Karen Lipker on LinkedIn here. Mentions: More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook | |||
| 079: Sari Rowe, Exec. Content Producer, Snyder Studio | 11 Nov 2021 | 00:35:59 | |
Sari Rowe is Executive Content Producer at Snyder Studio and is based in Chicago. She's got 20 years of integrated production experience and has worked at several different agencies across the U.S. like Ogilvy NY, TBWA\Chiat\Day, RPA. Sari ran the production department of VSA Chicago before transitioning to executive producer developing and running the animation arm of Snyder. Heather and Sari talk about facilitating long-form animation with illustrators, problem-solving and value-engineered productions. They also discuss advice for producers looking to transition, the value of researching, finding new talent and the importance of personal work. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Sari Rowe on LinkedIn here. More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook | |||
| 078: Chrissy Borgatta Liuzzi, Sr. Art Producer, Innocean | 28 Oct 2021 | 00:39:03 | |
Chrissy Borgatta Liuzzi is Sr. Art Producer at Innocean Worldwide. She's responsible for print, digital and social media. She's worked on staff at agencies as well as freelance, so she has a comprehensive knowledge of photography, illustration and multimedia trends and styles. Heather and Chrissy talk about how some jobs can be as important as a college education, working on the very first iMac campaign, the experience gained from editorial work and how to be the hub of a team. They also discuss fully integrated productions, working with cost control consultants and advice for making treatments. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Chrissy Borgatta Liuzzi on LinkedIn here. Mentions: Webinar: AMA Presents Working Successfully with Production Consultants More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook | |||
| 104: Ilana Galang, Senior Integrated Art Producer | 05 Apr 2024 | 00:48:36 | |
In this episode of Dear Art Producer, host Heather Elder speaks with Ilana Galang, a Senior Integrated Art Producer at Dentsu Creative, about her extensive career in advertising, transcending from account management to becoming a full-time integrated producer. Ilana shares her diverse experience working with a range of clients and projects and they delve into the dynamics of creative calls and bidding processes, the vital role of positive mindset in production, and how marketing to art producers has evolved. Both Heather and Ilana discuss the effects of societal trends on advertising, speculating on the future of the industry amidst technological advancements. Filled with practical insights and personal experiences, this episode is a comprehensive look into the challenges and successes encountered in the world of art production.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Find Ilana on LinkedIn: https://www.linkedin.com/in/ilanagfried/
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
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| 077: Aragorn Fenton, Head of Production, Motive | 06 Oct 2021 | 00:44:30 | |
Aragorn Fenton is Head of Production at Motive in Denver. He works across a wide range of formats, including video, stills and animation. His career began in Australia and moved to the U.S. 7 years ago. His clients include Mountain Dew, Pepsi, Ruffles, Activa, Horizon, Burger King and Ram. Heather and Aragorn talk about his initial interest in documentary production and film making, how he's known to be a straight-shooter, what his role involves, producers that do more than just transfer information and remote shooting. They also discuss building and confirming crews, how to make production consultants your partners, paying for treatments and the selection process. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Aragorn Fenton on LinkedIn here.
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook | |||
| 076: Sabrina Oliva, Exec. Art Producer, FCB Health | 30 Sep 2021 | 00:50:31 | |
Sabrina Oliva is an Exec. Art Producer at FCB Health and is based in NYC. Prior to that role, she freelanced for 15 years with numerous advertising agencies in the NY area, including Publicis, Grey and McCann. She worked on many major beauty and luxury brands such as Loreal, Cadillac and Lexus. Heather and Sabrina talk about the new rules for attending in-person portfolio shows, her path to becoming an art producer, the producer's role, the challenges of shorter timelines and a reduction in talent, the latest in Covid protocols and what clients are asking for right now. They also predict an increase in productions (especially Pharma) through the end of the year and discuss tips for working with production consultants, treatment fees, the review process and the importance of showing new work. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Sabrina Oliva on LinkedIn here. More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook | |||
| 075: Nikki O'Toole, Sr. Art Producer | 11 Sep 2021 | 00:40:24 | |
Nikki O'Toole is a Sr. Art Producer based in Los Angeles. She has been working in the art and photography industries for nearly 20 years as a photo director, art director, photo producer, studio manager, agent and art producer. Heather and Nikki talk about the paths people take to become art producers and what's involved in that role and the rise in integrated (still and motion) projects. They also discuss what clients are asking for right now, aligning on budgets, working with production consultants, how much clients defer to their agency partners during the selection process, developing treatments and how photographers are marketing themselves. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Nikki O'Toole on LinkedIn here. More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook | |||
| 074: Kat Tushim, Creative Director, Upshot | 26 May 2021 | 00:39:12 | |
Kat Tushim is a Creative Director at the Chicago-based marketing agency Upshot as well as a board member for True Chicago, a non-profit organization focused on supporting equitable development of young creatives. At Upshot, she leads creative teams with a focus on design and brand building. She's worked across various industries for clients such as Chamberlain Group, Starbucks, Bibigo, Corona and Subway. Heather and Kat talk about the different career paths that lead to this industry, changes in marketing and advertising, skilled staff at agencies working across teams, the value of in-person collaboration and shoot culture. They also discuss equity in representation in imagery and storylines, content-building shoots, what is required on both the agency and client side to tell successful brand stories, being flexible on set to allow the creative process to take place and the value of treatments. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Find Kat Tushim on LinkedIn here. Mentions: More about your host: | |||
| 073: Carrie Nygren, VP / Head of Production, Laughlin Constable | 03 Mar 2021 | 00:32:10 | |
Carrie Nygren is VP / Head of Production at Laughlin Constable and is based in Milwaukee. She has been there for 27 years with previous roles including Art Director, Creative Director and Producer. Heather and Carrie talk about the value of working in a variety of departments in any organization, thinking about what the camera does, needs and sees, the importance of being nimble right now and how clients are asking for content that lives across every platform. They also discuss experimenting with ways to record video and audio remotely, the value of creative treatments, understanding licensing, rights and usage and marketing to agencies. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Carrie Nygren on LinkedIn here. She also has a portfolio site featuring her artwork: http://www.cnygrenart.com/ and is on Instagram @cnygrenart. Mentions: More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook | |||
| 072: Rachel Perez, Creative Producer, Leo Burnett | 21 Feb 2021 | 00:41:22 | |
Rachel Perez is a Creative Producer at Leo Burnett and is based in Chicago. She is working on an array of clients such as Marlboro, PediaSure, Bridgestone, Nintendo and Reddi-wip. Heather and Rachel talk about remote shooting and the level of focus required, COVID shoot terms and conditions and what clients are asking for right now. They also discuss estimating and treatments, firm bids, cost consultants and photographer and director marketing. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Rachel Perez on LinkedIn here. More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook | |||
| 071: Alicia Potter, Founder and Creative Director, Faven Creative | 16 Feb 2021 | 00:30:38 | |
Alicia Potter is founder and creative director of Faven Creative and is based in Boulder, CO. Her company's name is a blend of "Favorite" and "Haven" because it combines her two passions of Food and Design. Heather and Alicia talk about finding creative inspiration that isn't tied to your computer, how the e-commerce shift has influenced branding strategies, and how a brand can resonate and connect with consumers. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Alicia Potter on LinkedIn here. Mentions: More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook | |||
| 070: Mattison Becker, Integrated Content Producer, Digitas Health | 11 Feb 2021 | 00:40:39 | |
Mattison Becker is an integrated content producer with Digitas Health and is based in Philadelphia. Heather and Mattison talk about the transformation of art buyers to art producers to integrated content producers, remote production during COVID-19, communications best practices and remote streaming solutions. They also discuss creating meaningful content within the current protocols, estimating, treatments, producer recommendations and marketing. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Mattison Becker on LinkedIn here. Mentions: More about your host: | |||
| 069: Will Chau, Whole Foods Market's Director of Creative and Branding | 29 Oct 2020 | 00:42:31 | |
Will Chau is the Director of Creative and Branding at Whole Foods Market, where he oversees all aspects of marketing communications and design. Previously, he was a Creative Director at GSD&M, and he has created award-winning work for clients such as BMW, Southwest Airlines, Kia Motors and Kohler. His work has been featured in Cannes, One Show, CA Advertising, Graphis, and The London International Automotive Awards. Heather and Will talk about the excitement that can come from The Great Pause happening now, breaking the portfolio mold, building an in-house creative team and how in-house agencies use outside agencies. They also discuss the in-house agency structure and model, the Whole Foods working culture, evaluating creative partners, live-streaming and remote shooting, the types of marketing that creatives are sending and the importance of mentoring. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Will Chau on LinkedIn here. Mentions: More about your host: | |||
| 068: Heather Black, Senior Integrated Freelance Producer | 23 Oct 2020 | 00:43:27 | |
Heather Black is a Senior Integrated Freelance Producer based in NYC. She currently freelances at 21 Grams with previous experience at such creative agencies as 72andSunny, Droga 5, Deutsch and Preacher on accounts such as Adidas, Coca-Cola, Facebook, Google, Harley Davidson and Under Armour. The Heathers talk about production for advertising, the importance of mentors, the state of the industry, especially for freelance producers and integrated productions across broadcast and print. They also discuss creating project estimates and marketing during Covid as well as Heather B's process for selecting potential creatives for a project. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Heather Black's portfolio here https://www.heatherblackproducer.com/, on Instagram here and on LinkedIn here. Mentions: More about your host: | |||
| 103: Madi Nauta, Art Producer | 27 Mar 2024 | 00:53:30 | |
In this episode of Dear Art Producer, host Heather Elder warmly welcomes Madi Nauta, an Art Producer at Anomaly in Los Angeles. The conversation kicks off with Madi sharing her journey from being an advertising major at Oregon to an established art producer, detailing her experiences at Media Arts Lab and her recent move to Anomaly. The two explore the nuances of art production, discussing the unpredictable yet rewarding path, Madi's transition to Anomaly, and the intricacies of working on stills versus motion projects. They also touch upon the importance of communication with photographers, reps, and how digital platforms affect their professional interactions. Insights into the selection process for photographers, the role of treatments in the industry, and the personal aspects of making critical professional decisions are also thoughtfully explored. It's an enlightening conversation that offers a glimpse into the world of art production, underscored by a shared passion for creativity, collaboration, and the ever-evolving landscape of advertising and photography.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Find Madi on LinkedIn: https://www.linkedin.com/in/madi-nauta-999b61119/
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook | |||
| 067: Jason Lindsey, Photographer and Director | 16 Oct 2020 | 00:38:34 | |
Jason Lindsey is a Photographer and Director on the Heather Elder Represents roster. Jason was a creative director in a previous life, and he shares how those skills help him navigate our new normal. Heather and Jason talk about creating meaningful content under Covid restrictions, researching safety protocols, streaming technologies for on-set and on-location (cellular internet, wireless hotspots, multiple carriers, etc.) and pre-production. They also discuss Covid protocols, managing streaming calls and communications for clients, what agencies and clients can do now to prepare for the content they want in the future and using Covid as a creative inspiration versus a restriction. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Jason Lindsey's portfolio site here: https://jasonlindsey.com/. You can also find Jason on Instagram @JasonLindseyPhoto as well as on LinkedIn. More about your host: | |||
| 066: Mark Seliger, Photographer and Director | 02 Oct 2020 | 00:49:34 | |
Mark Seliger is a New York-based photographer and director who created iconic images for Rolling Stone and Vanity Fair. He has famously photographed A-list actors, musicians and politicians. Heather and Mark talk about how he began his career, falling in love with photography through its process, creating images through ideas and concepts, the role of access in photography success, tapping into the creative potential of a project, finding the ultimate empowerment of an artist, becoming your own brand and how clients are looking for creative partners differently than before. They also discuss self-assignments, the purpose of one's art and how to be reflective about one's art, where the industry is going and the value of printed photography. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Mark Seliger's portfolio site here: https://markseliger.com/. You can also find Mark on Instagram @MarkSeliger as well as on YouTube. Mentions:
More about your host: | |||
| 065: Steve Ross, Head of Production at Allstate | 30 Sep 2020 | 00:40:08 | |
Steve Ross is Head of Production at Allstate in Chicago. He worked with McGarryBowen for years but recognized that the industry was changing and moved to Allstate where he's helping to set up their in-house agency. Heather and Steve talk about the perspective of being on the agency side and the brand side, setting up new internal processes and structures in the time of Covid-19 and the limitations of shooting remotely vs. on-set. They also discuss padding pre-production and post-production time, more efficient communications processes and how artists are staying in touch. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Allstate's Head of Production Steve Ross on LinkedIn. More about your host: | |||
| 064: Adina Hilton, Producer at Dagger | 08 Sep 2020 | 00:37:07 | |
Adina Hilton is a Producer at Dagger in Atlanta. Dagger is an independent agency that recently won Silver in AdAge's Southeast Small Agency of the Year. And despite the pandemic, it is still growing. Adina produces all of the video and photo shoots at the agency, and her busiest account is the social work they do for Aflac. Heather and Adina talk about the important role of mentors, taking your mental and physical health seriously in your work life, directing talent remotely, developing Covid production guidelines, organizing multiple backup plans and production "bubbles." They also discuss marketing to producers and agencies with solution-oriented messaging, supporting local businesses and multitasking successfully. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Producer Adina Hilton on LinkedIn. Mentions: Create in Place Directory - Produce still and motion content now with photographers and directors working from home. More about your host: | |||
| 063: Jonathan Hanusa, Producer at Bader Rutter | 04 Sep 2020 | 00:34:31 | |
Jonathan Hanusa is a Producer at Bader Rutter in Milwaukee. He's been working as a producer, director and musician for over 10 years. His background includes broadcast commercials, web videos, podcasts, indie films and music videos. Currently, he's in a hybrid role as a traditional agency producer and lead producer for Bader Rutter's in-house production resource. Heather and Jonathan talk about how to communicate your capabilities to agencies, clients and brands, techniques for collaboration, expectations around still and motion shoots, establishing the value of productions. They also discuss how video work shifted to podcasting during the pandemic, sharing information during this time and having back-up plans for talent and locations, pre-production and set choreography and marketing. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guests: Find Producer Jonathan Hanusa on LinkedIn.
More about your host: | |||
| 062: Ally Godfrey, Senior Producer at Mary Kay | 26 Aug 2020 | 00:37:01 | |
Ally Godfrey is a Senior Producer at Mary Kay and is based in Dallas, Texas. She's on the global design team of global brand strategy and design, and she coordinates all still and video content for all Mary Kay global countries. Ally was formerly at The Marketing Arm and was also a rep. Heather and Ally talk about understanding the post-production process with motion projects, set efficiency, broadcast producers learning more about still photography, pivoting productions in the time of Covid. They also discuss making as many creative decisions as possible in the pre-production process, virtual art direction and insights around how creatives are marketing themselves--especially speaking to how they're shooting with safety protocols. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Senior Producer Ally Godfrey on LinkedIn and Instagram. More about your host: | |||
| 061: Brenda Whaley, Executive Producer | 30 Jul 2020 | 00:36:54 | |
Brenda Whaley is an Executive Producer based in Chicago who has been producing for 15+ years. Heather and Brenda talk about the path to being an executive producer, the art of delegating and hiring go-to staff as well as what they're learning while shooting in the time of Covid-19. They also discuss educating clients on new production protocols, how to control viewing shoots remotely, social distancing, location shoots versus studio shoots, managing catering, added time and budget for pre-production and how to maintain professional boundaries. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guests: Find Executive Producer Brenda Whaley on LinkedIn and Instagram. Mentions: Create in Place Directory - Produce still and motion content now with photographers and directors working from home. More about your host: | |||
| 060: Doug Menuez, Photographer and Lynda Goldstein, Producer | 26 Jun 2020 | 00:36:07 | |
Doug Menuez is a professional photographer based in New York, and Lynda Goldstein is a freelance producer with Pix Producers. They collaborated on a project called "Sheltering" following strict Covid-19 CDC guidelines with PPE and social distancing. Heather talks with them about pre-production best practices, production safety support, choreography on set, compliance personnel, finding talent during the pandemic and how to best work when clients aren't present. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guests: Find photographer Doug Menuez on Instagram. Find Lynda Goldstein on Instagram. Mentions: More about your host: | |||
| 059: Tim Tadder, Photographer and Dahlia Weidmann, Executive Producer | 19 Jun 2020 | 00:50:48 | |
Tim Tadder is a professional photographer based near San Diego, and Dahlia Weidmann is Tim's executive producer. Heather talks with them about estimating jobs and creating content within the Covid-19 protocols as well as sourcing shoot protocol information (CDC, APA, OSHA, etc.). They also discuss how Tim rediscovered his pure creative style when shoot sizes were minimized, creative collaborations by working remotely, the roles and responsibilities of safety officers on set, taping off department sections with colored tape that coordinates with arm bands (and other coronavirus safety protocols), streaming communication channels on set and what agencies and clients can do now to prepare what productions will be like in the future. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit her HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guests: Find photographer Tim Tadder on LinkedIn. Find Dahlia Wiedmann on LinkedIn. Mentions: Barriers: A Tim Tadder Collection "Tim Tadder Prompts Contemplation with "Barriers" More about your host: | |||
| 058: Alicia Hansen, Founder & CEO of N.Y.C. SALT | 08 Jun 2020 | 00:33:59 | |
Alicia Hansen is a professional photographer and Founder of NYC SALT, a non-profit organization which creates opportunities in visual arts and pathways to college for underserved New York City youth, by engaging them in a rigorous blend of professional photography instruction, one-on-one mentoring, college-preparatory workshops, and career exposure. Heather and Alicia discuss how the SALT youth development program works, positive anecdotes and success stories, approaches to online portfolio reviews and the Prints by Salt Print Sale. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Alicia Hansen, Founder & CEO of NYC SALT on LinkedIn. Mentions: NYC SALT - https://www.nycsalt.org/ SALT Print Sale - https://printsbysalt.com/ More about your host: | |||
| 102: Chris Wurst, Executive Producer | 09 Feb 2024 | 00:51:26 | |
In this enlightening conversation, Executive Producer Chris Wurst shares his insightful journey from working on movies, reality shows, and music videos to becoming an integral part of the advertising industry at Leo Burnett. Chris talks about his initial interest in production, exposure to reality TV, transition into the music video world, and finally his role as executive producer at Leo Burnett. Chris also emphasizes the value of collaboration, authenticity, personality, and respecting time and effort in the ever-evolving creative industry.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Find Chris on LinkedIn: https://www.linkedin.com/in/christopherwurst/
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
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| 057: Tess Rockers, Producer at EVB and Jennifer Davick, Food Director, DP and Photographer | 03 Jun 2020 | 00:36:02 | |
Tess Rockers is a Producer at Evolution Bureau (EVB) and Jennifer Davick is a Food director, DP and still photographer on the Heather Elder Represents roster. They recently created four motion spots for a cookware client, and they talk about how they did the production under COVID-19 restrictions. Heather, Tess and Jennifer discuss the Create in Place online directory of photographers and videographers that are able to create content from within their own studios or homes, the evolving protocols, solutions and equipment for remote shooting, production and live-streaming, the need for creative flexibility when there are smaller crews, setting realistic expectations for clients and teams, best practices for group discussions and one-on-one discussions during virtual meetings. They also cover topics such as how to select what team members should be part of the virtual decision-making, communications manager roles, the heightened importance of pre-production, doing trial runs of virtually communicating and production postmortems. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit her HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guests: Find Tess Rockers, Producer at EVB on LinkedIn. Find Jennifer Davick, Food director, DP and still photographer on LinkedIn. Mentions: Create in Place: An online directory of photographers and videographers that are able to create content from within their own homes. More about your host: | |||
| 056: Karin Onsager-Birch, CCO at FCB West | 04 May 2020 | 00:32:46 | |
Karin Onsager Birch is Chief Creative Officer at FCB West in San Francisco. She is creatively responsible for the Levi's and Clarks brands worldwide. Karin is also known for frequent wins at Cannes, the One Show, and YouTube Top 10. Before joining FCB West, she was in London at Blue Hive running Ford's advertising across Europe, and before that at Goodby Silverstein & Partners. Heather and Karin discuss the Create in Place online directory of photographers and videographers that are able to create content from within their own homes, the necessity of clear communication among everyone involved in productions, challenges of maintaining high levels of creativity while working from home and what clients are doing right now to adjust to this pandemic and repurpose campaigns (e.g. going back through historical work to find the most optimistic and uplifting work that reflects the common good). They also speak about working with clients to completely change campaigns that no longer work in this moment, talking to content creators about the fundamentals of creating right now, productions in other countries that have opened up and how artists can create a trust level with their clients. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com. Visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Karin Onsager-Birch, Chief Creative Officer at FCB West on LinkedIn. Mentions: Create in Place: An online directory of photographers and videographers that are able to create content from within their own homes. More about your host: | |||
| 055: Emily Hoskins, Senior Producer at The Designory | 29 Apr 2020 | 00:43:58 | |
Emily Hoskins is Senior Producer at The Designory. She's based in Long Beach, CA. She works with clients such as Subaru, Infiniti and Nissan. She has spent time as an agent, an advocate for photographers and directors on the rep side of the business and currently applies that experience to her agency productions. Heather and Emily discuss what post-pandemic insurance and cancellations (example: force majeure) might look like, how photographers should be protecting themselves regarding terms and conditions, the creative solutions that are safely being offered, such as shooting in home studios, tech-based solutions and access to their stock libraries. They also speak to what the next phase of production might look like, the way that brands will redefine their message and their stories, how photographers should communicate and market their capabilities and the unexpected partnerships and relationships that will emerge after the pandemic. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit her HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Emily Hoskins, the Senior Producer at The Designory on LinkedIn. Collaboration Tools Mentioned: More about your host: | |||
| 054: Renee Jung, VP/Executive Art Producer at Area 23 | 14 Apr 2020 | 00:31:00 | |
Renee Jung is VP/Executive Art Producer at Area 23 in NYC. She is an award-winning art producer who began her career as a photographer but realized being behind the scenes was more of her calling. She spent many years as a photo agent and producer to then find that the ad agency life was where she wanted to be. Heather and Renee discuss the challenges with balancing the to-do list and taking care of oneself emotionally while WFH; photographers who are setting up shoots in their homes with their families; solutions for creating content using CGI, 2D illustrations and stock; marketing strategies; advice on housekeeping and reflecting on your work during this time; and the future of productions. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARep'sJournal.com; visit her HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest Find Renee Jung, the VP/Executive Art Producer at Area 23 on LinkedIn
More about your host Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook | |||