Explore every episode of the podcast Dear Art Producer
| Title | Pub. Date | Duration | |
|---|---|---|---|
| 120. Rue Payne, Executive Producer | 30 Jan 2026 | 00:51:11 | |
In this episode of Dear Art Producer, host Heather Elder interviews freelance executive producer Rue Payne, who brings over 15 years of experience in producing integrated campaigns for top global brands. They discuss Rue's unique career trajectory, starting from high school television production to her current executive role. The conversation covers the dynamic nature of the producer's role, the importance of organization and communication, and the shifting landscape of the industry with the rise of AI. They also touch on industry trends, the importance of building long-term relationships, and how creatives can effectively market themselves.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest:
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
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| Community Table: Ogilvy | 15 Oct 2025 | 00:37:24 | |
Heather and Kelly sit down with producers from Ogilvy to discuss the work, the challenges, and the changes creatives in the advertising industry are navigating: from AI and evolving client relationships to the way content is being created, consumed, and valued. Season 1, Episode 1 of Community Table. | |||
| 111: Lisa Lee, Executive Freelance Art Producer | 21 Nov 2024 | 00:52:26 | |
In this episode of Dear Art Producer, Heather Elder interviews freelance executive producer Lisa Lee. Lisa's extensive career spans content creation for major brands, a pivotal role at TBWA/Chiat/Day, and over 15 years at CP&B. The discussion delves into Lisa's journey, the evolution of her role, and the intricacies of art production. Lisa shares insights on maintaining calm and patience in high-pressure environments, the importance of clear communication, and the challenges of modern production timelines. The conversation also touches on future industry trends, including the impact of AI, and personal anecdotes about navigating the creative industry.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Connect with Lisa Lee on LinkedIn https://www.linkedin.com/in/lisa-lee-63b7204/
More about your host:
Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
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| 021: Angela Harken, Senior Art Producer previously at Upshot in Chicago | 29 Jul 2019 | 00:46:44 | |
Angela shares her breadth of experience, her love of the creative process, the shifting landscape of the industry, and the paramount importance of building trusting relationships and building for the long term.
Key Takeaways [:31] Heather introduces Angela Harken and asks her guest to talk about who she is, where she is from, and how she found her way into art production. [5:17] Angela talks about being a connector, hiring hybrids and the changing landscape of the industry and its impact on the role of art producer, which requires a wide set of skills. [8:59] In terms of client expectation, Angela has seen their need for cost efficiencies… ask about bundling and streamlining processes. But more and more, she sees clients coming in with their own photographer recommendations! [10:22] Heather asks how it is that Angela believes those clients come to hear about photographers they recommend? [12:35] Angela explains what the days of usage were and how it has been changing. [17:04] Getting an estimate approved for Angela always starts with the same question: Do we have a budget? — which never used to be necessary! — and sharing the budget information is important. [24:28] Asking the photographer who their team is something Angela will do in order, she will sometimes also suggest a producer depending on the type of production it is. [26:15] Who bids against who is a well-guarded secret for Angela. [27:39] Travel expenses have become somewhat unpopular and a lot of clients ask for photographers to work as locals. Also, putting the crew through payroll is something that also happens more and more! [30:42] Motion components and bundled services are more and more common; Angela shares her personal experience working with photographers who do motion. [34:05] Heather offers that the first step towards motion should be to think about how to make still images move. She explains how thought-out the motion component actually needs to be. [35:19] Treatments that have specific ideas on what the photographer would do for that particular brand, in terms of stills, motion, and locations are the most well-received ones. [37:52] Angela dovetails the treatment discussion with an emphasis on how important the creative call is. Heather shares her recent thoughts on having the person running the creative call prepare some questions for the photographer in order to facilitate deeper discussions. [44:45] Heather asks Angela what her favorite thing to do on a Sunday is, and thanks her for coming on the podcast and invites listeners to tune in for the next episode.
Thanks for listening.
In an industry where the rules are always changing, it's helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep'sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.
Mentioned in this episode
More about your host Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
More about today's guest Angela Harken's LinkedIn Angela Harken's Instagram Angela Harken on Freelance Art Producer
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| 020: Hannah Wolfert, Senior Art Producer at Syneos Health | 22 Jul 2019 | 00:41:50 | |
Hannah brings a decade of experience to the table and shares some really interesting insights, a few nuggets of cool information on working with pharmaceutical companies as well as the importance of treatments: they are read and they are valued!
Key Takeaways [:31] Heather introduces Hannah Wolfert and asks her guest to talk about who she is, where she is from, how she found her way into art production, the precious mentors that have helped her along the way and about Morty the new Catahoula puppy! [8:30] Smaller and smaller budgets is one of the most noticeable changes Hannah has seen in the last decade, along with an increase in the scope of the projects! Paperwork has also become cumbersome before a job is awarded. [9:40] Heather explains 'Firm Bid' process for the audience as well as the heft of paperwork required for pre-bidding in that kind of setting. [11:20] Dotting the 'I's and crossing the 'T's for getting a job approved in Hannah's agency. [13:47] Hannah explains why it is that in most cases, pharmaceutical projects often don't let photographers retain self-promotion rights. Heather talks about the usage information appearing in NDAs. [18:20] Letting people know they didn't get the job is the hardest part of Hannah's job, but it's a rare occurrence when she doesn't get on the phone to do it — 'it's important to let them know why.' She encourages other producers to pick up the phone. [22:08] Treatments are required on every job — the creative call is critical to explain direction, but the treatment provides a strong visual statement in terms of the photographer's vision and process. [23:15] Listener question! Do treatments get read and if so, by who? Hannah reads them and so do the creative team and the accounts services team. Sometimes the client gets a redacted version. [25:25] Hannah has her own question for Heather! [26:54] Treatments are a good place to let people know who you are, however, you can't lose sight of the specifics of what you are going to do and how, as well as why you are best suited for the brand. [28:14] Having a rep is a great way of getting feedback and advice! [28:53] Grabbing Hannah's attention: mailers, emails, but it really boils down to the imagery. [30:53] Hannah is on Instagram and had begun to use it more and more as an additional way to vet photographers and reps. But rep websites are 90% of what she shares with her creative team. [32:56] Sometimes, the creative team has someone in mind but it really depends on the project. [33:59] Hannah and Heather talk about remembering everything! [36:52] What would Hannah do if she wasn't an art producer. [40:47] Heather thanks Hannah for coming on the podcast and invites listeners to tune in for the next episode.
Thanks for listening.
In an industry where the rules are always changing, it's helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep'sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.
Mentioned in this episode
More about your host Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
More about today's guest Hannah Wolfert's LinkedIn | |||
| 019b: Part 2 of 2, Producers from Facebook, Old Navy and Uber Eats are guests on this special episode recorded live, sponsored by the ASMP with guests Suzee Barrabee, Ken Zane , and Shayla Love. | 15 Jul 2019 | 00:58:30 | |
Today's episode is Part 2 of a special two-part interview with three brand-side art producers; jump back in for the rest of this awesome conversation with Ken, Suzee, and Shayla.
Key Takeaways [:31] Heather welcomes listeners back to this special two-part live recording of Dear Art Producer and picks up the conversation with her three guests. [1:12] Motion came into photographer's arsenal only a few years ago so some are now already directors and some are still figuring out the basics. Heather asks her guests what requirements they have as it pertains to motion. [2:07] Suzee explains that there are many configurations that depend on the client and project and that there is a learning curve since it's a growing field. [3:38] Ken finds that it's really easy to sell a photographer taking care of motion because it guarantees an aesthetic uniformity. [6:17] Shayla always needs some motion component. When the brief requires some video but the bulk is stills, she will look for photographers who are apt at motion or turn the stills into a GIF. [9:00] Heather speaks to the difficulties she encounters when agencies ask for 'motion' estimates without the client having any clear idea of what they want. [9:53] Ken is guilty of exactly that with Heather! [10:55] Everyone shares their perspective on and experience with 'behind-the-scenes' videos… Q.A. [14:23] Audience question: When looking at a photographer's website for motion, what is the best format? Condensed reel? Finished products? And what about photographer/directors? [14:40] Ken, Suzee, and Shayla all say that raw, edited, and finished products should be on your website. [16:44] Heather's advice for photographers looking to start with motion: Have a motion solution for your client. [19:22] Heather moves the conversation to treatments to ask how they are used, and what they should include and exclude. [20:00] For Shayla, treatments are a luxury that happens if time permits, and it does introduce the approach the photographer is going to take, which is really helpful if you've not worked together often and really useful for pitching the estimate. [21:22] Suzee echoes Shayla's answer and adds that it helps drive the creative as well as logistics conversations around the project. But she does underscore how the number one most important driver for the final choice is the creative call. [23:49] Ken touches on what he expects from a creative call and treatments and how important they both are in terms of showcasing your vision, passion, confidence, and appreciation for the project. [26:36] Shayla speaks to the opportunity for "extra credits" that treatments and creative calls offer. [27:32] Heather reiterates the critical importance of being ready for the creative call — if you haven't read the brief, say no and set a different date! Q.A. [29:43] Audience question: It sounds like there is no right way to do treatments, but ultimately what is a good treatment? Is it showcasing your experience to do a shoot? The research? [31:02] All of the above says Ken; he shares a couple of professional stories. Q.A. [34:44] Audience question: Have people ever charged for a treatment? [34:56] Suzee explains that it's the cost of doing business and they would not pay for a treatment — but if you feel like you're being taken advantage of, ask yourself questions. [36:08] Heather steers the conversation towards estimating and what it takes to get a job approved on the art production side. [36:56] Decks, decks, and more decks are Shayla's constant work for relaying the information and data to the creative team in order to get to the unbiased best option for that project. But the speed of it depends on the company: Uber Eats is lightning fast at making those decisions. [39:08] Facebook has a very clear but rigorous process and Suzee does find that larger companies tend to have heavier red tape to wade through. [40:25] Cost consultants will add about four days to the whole process. [41:56] Suzee will call you if you didn't get the job but the way she is able to articulate the why of that decision, or not, has gotten Heather thinking about how she asks for that information! [43:53] Ken chimes in with the idea that anyone who is bidding is the winner — among hundreds of possible portfolio. And Shayla shares the most common reasons you didn't get the job, it's the creative call… Q.A. [47:01] Audience question: So you bid for a new client and lost, how do you follow up with that relationship productively? [47:27] Heather offers some ideas, the door is open; gently foster the relationship, some new work updates, and count on the timing. Q.A. [50:08] Audience question: What are the macro trends in advertising budgets recently? Is photography shrinking in the face of motion? [50:46] Motion still takes up the biggest portion of the budget pie and there is a marked increase in the demand for motion within stills projects. However there are channels that always require stills, so the days of shooting stills are more numerous than motion. Q.A. [53:42] Audience question: A lot of the stuff up on client sites is not relevant to what they are currently doing, how do we get that information? [54:35] Heather offers that you should ask the person that gave you the meeting in the first place, they will be a great source of information. [56:15] Ken offers up a tip wrapped in a personal story, show the work that is relevant, but show the work you love to do, it's who you are. [57:53] Heather thanks everyone for this awesome experience and invites listeners to tune in for future episodes.
Thanks for listening!
In an industry where the rules are always changing, it's helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep'sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.
Mentioned in this episode Create Space, Nicola Sottorio Media One Audio and Visual, Dan McGonagle
More about your host Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
More about today's guests Suzee Barrabee's website Kenneth Zane's LinkedIn Shayla Love's LinkedIn | |||
| 019a: Part 1 of 2, Producers from Facebook, Old Navy and Uber Eats are guests on this special episode recorded live, sponsored by the ASMP with guests Suzee Barrabee, Ken Zane , and Shayla Love. | 15 Jul 2019 | 00:46:38 | |
Today's episode launches a two-part interview during which Heather jumps out of her usual format and talks to three amazing guests at the same time!
Tune in for an insightful, casual conversation with Ken, Suzee, and Shayla.
Key Takeaways [:31] Jay Michael Tucker, President of the Northern California ASMP chapter, introduces today's guests: Suzee Barrabee, Ken Zayne, and Shayla Love as well as your host, Heather Elder. [4:33] Heather welcomes listeners to a special two-part live recorded series of Dear Art Producer and begins the conversation by asking her 3 guests how they found their way into art production. [7:08] Shayla talks starting with pizza delivery in Boulder Colorado and making her way to Uber Eats and everything creative in between. [9:15] Ken ran into photography through a program called City in a School and made his way to FIT and fashion photography before ending up at Gap, Inc./Old Navy. [11:27] Suzee was a lost soul who answered a want ad! [14:22] Suzee opens up the conversation about the differences between working the brand side vs being in an agency. [16:45] Shayla digs deeper into the idea that working client-side can become insular. [18:57] Ken weighs in on the pros and cons of the increased creative control that working client-side offers. [20:40] Changes in the industry have affected everyone; Heather is curious to know what other projects than photography her guests are hiring for. [22:38] Suzee talks about having a more holistic approach. You have a brief [built against a media plan] and money, and the question then becomes what is the best way to answer this brief. [24:26] Shayla shares the scope of decision-making that needs to happen to deliver on a brief, as well as the weight of performance and results that the producer has to shoulder. Tip: if a photographer can provide the performance metrics for their past work, it can be a huge asset — and those metrics are very accessible for social media work — you can ask for that information. [29:33] Heather asks in a crowded marketplace, how do we get your attention? [30:09] Ken thinks mailers are great; go for larger formats so the work is showcased properly. Emails are good too, he does respond and will do in-person meetings when possible. Don't hesitate to share your work! [34:59] Suzee shares what catches her eye. Being freelance, she does prefer emails to mailers (they take too much room in her house!). Every two months is a bit aggressive but she keeps an eye out for everything since she never knows what her next project might be. Instagram is huge for her, include your links in your emails. [37:19] Relevance is key to Shayla — she is brand-side so she has one focus. Use Instagram as a tool, pay the fees, and target people! Having a face and a conversation to remember is also important, so trying to get a meeting in helps and she often hosts reps. [41:28] Heather shares her own experience on the importance of meetings in person; art producers are asking to meet her photographers more and more. [43:35] Suzee shares a personal story about meeting a National Geographic photographer, even when time was short. [44:29] Love of photography drives the business and it's important for everyone to make time to meet, even if time is always short. And on this note, Heather invites listeners to tune in for Part 2 of this interview!
Thanks for listening!
In an industry where the rules are always changing, it's helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep'sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.
Mentioned in this episode Create Space, Nicola Sottorio Media One Audio and Visual, Dan McGonagle
More about your host Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
More about today's guests Suzee Barrabee's website Kenneth Zane's LinkedIn Shayla Love's LinkedIn | |||
| 018: Dave Lewis, Senior Content Producer, Carmichael Lynch | 01 Jul 2019 | 00:41:53 | |
Dave has been a freelance art producer and has done photo production before becoming a content producer. Today, he shares his experience and along with Heather, gives you some actionable tips as well as some good insight on the merging of the life and work silos.
Key Takeaways [:31] Heather introduces Dave Lewis and asks her guest to talk about who he is, where he is from, and how small towns are the best! [2:35] From photo production to art production to content production: what skills has Dave garnered that are most important and how did he come to work in advertising? [5:25] Dave has found that a lot of the things he produces are now destined for the Internet and that the clients are getting more and more specific. [7:00] Creatives need to be more and more nimble and a lot of content is now produced in-house but the variety of sources for the material Dave needs has multiplied in the past years. [9:48] Heather asks about the ins-and-outs of working with influencers — a frequent listener question: Is the pricing structure different? [12:45] Considering the increasing amount of resources available to advertising agencies, Heather shares a tip for photographers: Add to your arsenal! [14:40] How do you get Dave's attention? Personalized emails — show you've done your research and that you're interested and note that mail is making a comeback! [20:48] Heather and Dave discuss how everything you do in life informs everything else: Life silos and work silos are breaking apart. [23:30] When a photographer has an Instagram account, should they show only their work (personal and commercial) or should they curate some of their life as well? Dave has both a professional and personal opinion on the matter! [26:14] Dave shares one thing he likes to see people do on their Instagram page — show you love your work and show what you love, tell your story. [29:30] Dave's estimate approval process is pretty straightforward; he walks us through a usual bid and shares what use he makes of treatments — it is always shared with the client! [34:55] How does Dave let a photographer know they didn't get the job? [39:22] If he wasn't an art producer, Dave you probably do something with food! [41:16] Heather thanks Dave for coming on the podcast and invites listeners to tune in for the next episode.
Thanks for listening.
In an industry where the rules are always changing, it's helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep'sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.
Mentioned in this episode
More about your host Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
More about today's guest Dave Lewis at Carmichael Lynch Dave Lewis' website Dave Lewis on LinkedIn Dave Lewis on Instagram
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| 017: Eden Alaxanian, Senior Art Producer at MullenLowe in Boston | 24 Jun 2019 | 00:37:34 | |
From one side to the other: Eden Alexanian went from being a producer for a photographer to Senior Art Producer and four years in art production is enough to see changes in the industry! Tune in for an interview on integrated campaigns, the importance of treatments and how your rep keeps you up to date!
Key Takeaways [:31] Heather introduces Eden Alaxanian and asks her guest to talk about who she is, where she is from, and how she found her way into art production. [5:35] Getting to know people is one aspect of getting better at your job, but getting to know what a job means to a person is something that Eden learned while working as a producer and tries to remember each time she treats a new project. [9:00] Eden touches on the questions she fields after a bid is turned down. [10:11] In the name of transparency and to save everyone some time, Eden tries to share the budgets up front. [13:03] Eden walks us through her side of the process once she's received an estimate, from the cost consultants to the treatments and the client meetings. [16:35] On the evolution of treatments in the past years — photographers are gearing their work more and more towards director treatments; Eden explains what that is. Heather touches on the time required for good treatments to happen. [19:46] Clients are never on the creative call, the treatment is your way of speaking directly to them! [21:05] Getting Eden's attention starts with a good up-to-date website, even if promos and mailers and Instagram are great. [24:08] Heather touches on self-promotion restrictions which prevent photographers from updating their books and places them in a strange position. [24:54] Eden's sourcing go-tos are mostly reps but she does use her own categorizing system! [27:08] Even in the last four years, Eden has seen the increased integration of campaigns which requires really nimble photographers that can do more than just shoot video. [31:22] Heather and Eden discuss how rare it is to see their work out in the real world nowadays! [32:48] What is Eden known for on her team? [34:01] We are content producers in a time when what everybody wants is content! [35:41] Heather asks if Eden has advice for the Advertising 101 class! [37:00] Heather thanks Eden for coming onto the podcast and invites listeners to tune in for the next episode.
Thanks for listening.
In an industry where the rules are always changing, it's helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep'sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.
Mentioned in this episode
More about your host Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
More about today's guest Eden Alaxanian on Instagram Eden Alaxanian on Facebook Eden Alaxanian on LinkedIn | |||
| 016: Owen Bly, Senior Producer and Art Buyer, Pereira O'Dell | 17 Jun 2019 | 00:41:26 | |
Owen shares his love of the print media, as well as his love of music on this informative interview with an industry veteran. Tune in for a candid exchange on the evolving world of advertising, the Golden Age of San Francisco and an accidental Super Bowl ad.
Key Takeaways [:31] Heather introduces Owen Bly, they talk about awesome San Francisco, and she asks him to talk about who he is, where he came from, and how he found his way into art production, starting with his Honolulu break! [8:22] Owen talks about how the industry has changed during his 31-year career, from the enormous impact of technology to the way clients see the role of ad agencies today. [10:40] Heather asks Owen to dig deeper into the changing relationship between client and agency — asking what if advertising were invented today and experiential ways to stay relevant. Owen shares an example of experiential advertising at Pereira O'Dell. [13:34] Owen accidentally produced a Super Bowl ad! [15:24] How does a photographer remain relevant in this changing industry? Keep or find a rep — they know everybody! Personal relationships will get you a long way to grabbing Owen's attention. [20:50] Instagram, illustration books, random portfolios, and mailers are good ways to push through the crowd and get to Owen's eyes. [23:55] Owen details what bids look like for him: from about 20 photographers to about three finalists and three estimates for the client. But all in all, talking is the most important way to figure out fit — creative calls are key. [27:57] The work of a photographer used to speak for itself, but a change of mindset has become necessary and personal branding has become a big avenue to differentiate yourself. Owen gives a recent example he encountered of personal branding for a photographer. [33:25] Owen touches on the in-house studio phenomenon as well as his reluctance to use CG unless absolutely necessary. [35:15] Owen and Heather remember the Golden Age of advertising in San Francisco. [36:50] If Owen wasn't an Art Producer, what would he do? [38:06] Owen shares a story from his Honolulu years. [40:38] Heather thanks Owen for coming onto the podcast and invites listeners to tune in for the next episode.
Thanks for listening.
In an industry where the rules are always changing, it's helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep'sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.
Mentioned in this episode KWMR — Owen's radio show
More about your host Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
More about today's guest Owen Bly on LinkedIn | |||
| 015: Tracy Maidment, Vice President, Director of Art Production, Mullen Lowe | 10 Jun 2019 | 00:38:39 | |
[:31] Heather and Tracy share touching stories of how their relationship has impacted each other's lives through the years before diving into how Tracy found her way into art production. [6:58] Tracy talks about expecting changes in this industry and the importance of never becoming complacent. She also touches on the new realities brought about by technologies. [9:46] Because of its speed, Heather finds that email often lacks quality of information.
Tracy shares the core aspects of proper communication that she teaches all of her teams.
It all comes down to being considerate of the other person's time, to which Heather reminds everyone to read those emails properly!
Pro tip: if you don't have the time right now, send a quick message to let the person know you've received their email and will get back to them as soon as you've reviewed the contents.
[16:00] Heather touches on the need for companies and individuals to value experience, but also to have competent mechanisms to pass knowledge down so that not everything is lost in department mergers or outsourced positions. [19:11] Besides the constant technology changes, media deliverables have also changed. Tracy talks about print and television media becoming stills and motion media, as well as the importance of the language you use to describe what you do so as to not cut yourself out of opportunities (from art buyer to art producer). [24:03] Heather asks about changes in the use of outside production companies: agencies choosing producers as opposed to photographers? Tracy explains that clients are way savvier now and sometimes dictate who they want.
Heather and Tracy share some of their positive and negative professional experiences with outside producers!
[29:56] Being a woman in this industry … Tracy and Heather are of the lucky few that never felt that their gender ever held them back. Tracy shares recent exercises she went through with her firm that gave her a new perspective on language and gender. [36:43] What is Tracy known for at her firm? She shares what she hopes people would say. [38:06] Heather thanks Tracy for coming onto the podcast and invites listeners to tune in for the next episode.
Thanks for listening.
In an industry where the rules are always changing, it's helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep'sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.
Mentioned in this episode
More about your host Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
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| 014: Justine Barnes, RPA Santa Monica | 03 Jun 2019 | 00:45:25 | |
Justine Barnes shares her 12 years of industry experience with some very actionable tips on websites, email blasts, and bidding, as well as the importance of honesty in relationships and organizations.
Key Takeaways [:31] Heather introduces Justine Barnes and asks her guest to talk about who she is, where she came from, and how she found her way into art production. [6:58] Justine talks about how long she has been doing art production for and if she would see herself doing anything else. [7:43] Justine and Heather talk about the changes in the industry and Justine touches on what her department has done, in terms of remaining relevant, including opening a gallery for showcasing artwork and "art talks." [11:06] Getting Justine's attention can come through printed promos, especially if you put a unique, even collaborative twist on your work. [17:24] Marketing to Justine and her agency:
[22:25] Justine walks us through the estimate approval on her side of things. Her firm adds pre-bids to the process: bids, creative calls, treatments, negotiations, cost consultant reviews and then clients and sometimes third party approvals. [25:34] Justine typically watches the process until the end, even when there are favorites, she will also reach out to a bidder to ask if they can modify the bid to better their chances. [26:55] Heather asks if treatments — which are a lot of work — are treated seriously on her side of the fence. [29:26] No, Justine does not share who bids against who. What about after the job? [32:50] When you don't get the bid, Justine's advice it to ask for the feedback you need. Always go for honesty. Heather and Justine talk about the importance of having the tough, post-award conversations. [35:54] On the bidding process, Justine shares her biggest pet peeves:
[38:07] Heather shares her own appreciation of detailed spec sheets! [41:00] Heather asks what Justine is known for on her team and what the most challenging aspect of her job is. [42:56] What is Justine's favorite thing to do on a Sunday and what would she do if not art production. [44:57] Heather thanks Justine for coming onto the podcast and invites listeners to tune in for the next episode.
Thanks for listening.
In an industry where the rules are always changing, it's helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep'sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.
Mentioned in this episode Rubin Postaer and Associates (RPA)
More about your host Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
More about our guest Justine Barnes on LinkedIn Justine Barnes' website | |||
| 013: Renee Jean, Freelance Art Producer — Apple | 29 May 2019 | 01:04:50 | |
Tune in for some insights we've not heard on this podcast before as Renee shares some of the experience she has gathered over her 12-year career.
Key Takeaways [:41] Heather introduces Renee Jean and asks her guest to talk about who she is, where she came from, and how she found her way into art production. [7:00] Heather and Renee share their thoughts on what freelancing offers in terms of diversity of opportunities in the rapidly evolving advertising industry. [9:50] Renee believes that the multitude of different ways of producing still media has already equipped art producers to tackle other kinds of production: traditional print experience is translatable to other media. [11:04] Is integrated production the future? Renee shares a really interesting perspective we haven't heard before! [13:05] In Renee's experience, photographers also doing motion and broadcast rarely pans out — she has seen a lot of still production having to piggyback on the broadcast shoots. But ultimately as a photographer, it's important to have some sort of motion solution. [16:45] "The cool factor" is when the creatives want to hire people just because they're popular and cool, as opposed to being right for the project. [20:17] User-friendly websites are the first very important step — have thumbnails — and Instagram has become huge, but when looking for a photographer, it's about reading the room; it depends on what the creatives are looking for and finding that chemistry. [25:33] Renee and Heather talk about the importance of the creative call and recognizing that sometimes when the chemistry isn't there, it's no one's fault — even if not getting the job hits hard. [30:06] The creative call is important enough that everyone should take the time to be well prepared. [33:29] How can a photographer or director grab Renee's attention? Have an up to date, simple, straightforward, easy-to-read website. Reps, Behance, and Instagram are two of the tools Renee does late-night deep dives into, searching for new talent. [40:15] Sometimes you want the new hotness but you need the experience, it all depends on the project. [42:17] Being a woman in this industry has meant that Renee is more vocal now for both moral reasons and safety reasons because there are the "Weinsteins" of the advertising industry. [49:47] Heather and Renee also touch on the access of female and minority artists have to projects — the men tend to get more of the projects. [54:25] The pathways to creative careers need to be multiplied for women and minorities, but this is an aspect that Renee has seen positive evolution on, with the democratization of technology. [56:42] Renee asks if Heather has seen artists be more competitive than collaborative, and they talk about being thick-skinned optimists. [59:37] Getting the job, not getting the job: Renee knows she should always call and when she can. Heather convinces Renee of the value of sharing who a photographer was bidding against, post-fact! [1:06:22] Heather thanks Renee for coming onto the podcast and invites listeners to tune in for the next episode.
Thanks for listening.
In an industry where the rules are always changing, it's helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep'sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.
Mentioned in this episode
More about your host Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
More about our guest Renee Jean on LinkedIn Renee Jean on Squarespace
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| 110: Mindy Miller, Vice President and Executive Producer | 25 Oct 2024 | 00:56:16 | |
In this episode of Dear Art Producer, Heather Elder welcomes Vice President and Executive Producer, Mindy Miller, for a deep dive into various aspects of the creative industry and a discussion that explores topics such as collaboration, empathy, and the need for fair practices to foster a thriving creative ecosystem. Heather interviews Mindy on her unique career journey from fitness training to a leadership role in art production, emphasizing the necessity of creative problem-solving and better communication between agency staff and artists. The conversation expands to the complexities of agency operations, the inefficiencies of the triple bidding process, and the benefits of firm bids. They also explore talent management, the influence of social media in discovering talent, and emerging trends in authentic photography. Additionally, there is a critical examination of industry treatment practices and the potential roles of AI and standardization.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Connect with Mindy Miller on LinkedIn https://www.linkedin.com/in/mindymillerberg/
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook | |||
| 012: Mara Serdans, Freelance Art Producer and Consultant | 20 May 2019 | 00:27:15 | |
Mara has been in the business for almost 15 years, both in advertising and publishing; she now consults with photographers on how to get noticed in crowded markets.
Key Takeaways [1:07] Heather introduces Mara and asks her guest to talk about who she is, where she came from, and how she found her way into art production. [9:24] From PR to photography to advertising, Mara's breadth of experience enables her to think creatively, communicate information precisely, and problem-solve, which seem to be the underlying qualities that are needed in the industry! [10:50] Budget sharing is usually dictated by the clients, but sometimes, the art production budget is only a small part of a much larger budget which can still be ill-defined, making it hard to share. [12:05] Heather touches on the difficulties of not having a budget when dealing with new people whose idea of "enough money" may not be as accurate as they believe! [14:03] Heather asks if there have been noticeable changes in the levels of experience vs. workload in the teams Mara needs to work with — Mara shares why she thinks that may be. [14:40] Heather and Mara discuss the changes to their respective jobs that have come of the tendency for the industry to merge production departments. [17:37] Does Mara share who is going against one another in the context of multiple bids? [20:14] Mara will both work with photographers who do motion as well as directors, depending on the project scale and needs. [21:48] Is the motion information critical on a photographer's website or will Mara dig deeper on her own? [23:06] Heather asks if Mara's creatives generally rely on her to find people to work with or if they come with fully constructed briefs. [25:00] If she was not an Art Producer, what would Mara do? [26:43] Heather thanks Mara for coming onto the podcast and invites listeners to tune in for the next episode.
Thanks for listening.
In an industry where the rules are always changing, it's helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep'sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.
Mentioned in this episode
More about your host Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
More about our guest Mara Serdans' website Mara Serdans on Freelance Art Producer Mara Serdans on LinkedIn | |||
| 011: Jason Lau, Senior Integrated Producer, Giant Spoon Los Angeles | 13 May 2019 | 00:35:07 | |
Jason does things differently; as a Senior Integrated Producer, he gets to touch both broadcast and print. Tune in for some interesting insights from someone who routinely bridges the gap.
Key Takeaways [:31] Heather introduces Jason Lau and asks her guest to talk about who he is, where he is from, and how he found his way into art production. [6:25] Jason talks about how he created his own position at TBWA\CHIAT\DAY and brought order to some interactive legal aspects. [7:25] From building his own role, Jason touches on what he does today, and how has it evolved along with the changing industry into something different from traditional art production. [14:30] Heather and Jason talk about the combination of the broadcast and print production roles, and the language and process barriers that arise when trying to communicate with both sides. [16:30] Integrated content isn't just about shooting motion and a few pictures on the side for social accounts, it's massive and requires a multi-talented, trustworthy storyteller. [17:18] Jason and Heather talk about the importance of relationship building and compromise. Jason touches on how quickly the market evolves and you can lose touch with who is who and who does what in this industry. [19:33] How does Jason find people for his project and how does one grab Jason's attention? Bug him, and try to meet him; it's really about relationships. [22:16] Instagram is a more personal tool, so Jason uses the web more broadly to find new people or dig a little bit for attention-catching items. [23:57} Jason and Heather reminisce about books: tons and tons of black books in conference rooms… [25:20] The handful of times Jason has hired photographers to do motion, he has found that the process wasn't yet seamless and he believes it should be; he gives some insights on why that could be. [28:11] Heather shares the evolution she has seen in terms of direct client contact, production company contact and the increase in freelancers. [30:14] On keeping yourself relevant in an ever-changing industry. [33:10] If Jason wasn't doing what he does now, he would open a non-profit gallery for young adults to have a platform. [34:37] Heather thanks Jason for coming onto the podcast and invites listeners to tune in for the next episode.
Thanks for listening.
In an industry where the rules are always changing, it's helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep'sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.
Mentioned in this episode
More about your host Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
More about our guest Jason Lau on LinkedIn Jason Lau's website | |||
| 010: Clarissa Garrett at RPA in Los Angeles | 06 May 2019 | 00:46:25 | |
Clarissa is an Art Producer with a wealth of experience to share and she does it in a smooth jazzy voice! Tune in for interesting insights on transparency in relationships, the evolving relationship with clients, the future of advertising and the importance of giving a voice to diversity.
Key Takeaways [:30] Heather introduces Clarissa Garrett and asks her guest to talk about who she is, where she is from, and how she found her way into art production. [3:41] Does her Jazz singing career have any effect on Clarissa's advertising career? [5:20] Clarissa touches on the fact that creatives are asking for more helpful input from her and her team, and some of the reasons why that may be. [6:35] What is the process like for solving the creative briefs with Clarissa's team? [7:36] Emails or paper? The storylines and aesthetics are how to grab Clarissa's attention. Sourcebooks are not her thing, but she has an extensive bookmarking system for rep groups! [10:36] Instagram has become a go-to, and influencers are something clients are looking into more and more, and the three ways an influencer shoot happens. [13:59] Clarissa shares the agency point of view of working with production companies. [15:34] With the print, broadcast, and production departments merging, relationships have lost their legacy. [19:38] Clarissa talks about what she has to do in house to get an estimate approved… triple bids, treatments, and creative calls. [23:24] Treatments are a lot of work, but they will show the client that the photographer is passionate and give them a play-by-play reassurance that they can do the work. [26:18] Clarissa — whenever she is allowed — will share who is bidding on a project, transparency is key. [29:57] Clarissa shares how she learned the importance of reaching out to the people who did not get the job on a bid. Feedback is the way to learn! [32:08] Heather and Clarissa talk about the changes in the industry and how it's affecting their day-to-day jobs, from social media to internal agency integration and CGI… and the coming VR. [36:33] What does it mean to be a mom and a woman in this business from Clarissa's point of view. [39:30] Heather and Clarissa talk about the importance of encouraging women's presence and diversity in advertising. [44:24] If Clarissa wasn't an art producer, she would do music! Follow this link to hear what Sweet Tea sings. [45:54] Heather thanks Clarissa for coming onto the podcast and invites listeners to tune in for the next episode.
Thanks for listening.
In an industry where the rules are always changing, it's helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep'sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.
Mentioned in this episode
More about your host Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
More about our guest Clarissa Garrett on Linkedin Clarissa Garrett is Sweet Tea
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| 009: Cara Nieto, Executive Art Producer at David & Goliath | 29 Apr 2019 | 00:35:56 | |
Started as an art producer in New York at Kirshenbaum before she worked at Deutsch and David & Goliath in LA and freelance. What does Cara think about all these changes happening? Is Instagram important? How about motion? And, is working on car accounts different?
Key Takeaways [:30] Heather introduces Cara Nieto and asks her guest to talk about who she is, where she is from, and how she found her way into art production. [5:31] Cara talks about how change is a source of motivation but of the changes she has seen in the industry in the past 19 years, shrinking time has to be the most challenging. [9:13] Heather asks if, in her different agencies, Cara has looked more for photographers who do motion as well. [12:10] If a client doesn't have a specific motion plan, what are some things a photographer can provide to make their offer more valuable. [14:20] Does Cara have solid budgets when she approaches photographers, how are they built and does she share them? [19:20] Heather and Cara discuss the importance of relationship, transparency, and communication in the context of the co-evolution of broadcast and print production. [24:01] Are promos and marketing the way to get Cara's attention or is it more Instagram? [25:04] And when talking about Instagram, how can a photographer develop their individuality and stand out in such a crowded market? [27:12] For car accounts, does Cara work with different photographers or does she tend to draw from the same pool of professionals? [29:00] Is there an aesthetic that Cara gravitates to on a more personal level? And what is she known for on her team? [34:04] What is Cara's favorite thing to do on a Sunday? And if she wasn't an art producer, what would she be? [35:28] Heather thanks Cara for coming onto the podcast and invites listeners to tune in for the next episode.
Thanks for listening.
In an industry where the rules are always changing, it's helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep'sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.
Mentioned in this episode KBS Kirshenbaum Bond Senecal + Partners
More about your host Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
More about our guest Cara Nieto on Instagram Cara Nieto on LinkedIn | |||
| 008: Lisa Matthews: Freelance Art Producer in LA | 22 Apr 2019 | 00:50:35 | |
Honesty and open-mindedness are key. After 28 years of doing art production at FCB Global, The Designory, Suissa Miller, Saatchi and Saatchi, Team One, and now freelance, Lisa shares her perspective on the industry evolution and the keys to a well-oiled machine.
Key Takeaways [:30] Heather introduces Lisa Matthews and asks her guest to talk about who she is, where she is from and how she found her way into art production. [3:50] Lisa talks about some skills she gathered from previous experiences that still serve her today, as well as the importance of never presenting a problem without a solution. [7:09] Grabbing Lisa's attention has always been a face-to-face affair, but if that's not possible, find a uniquely personal way to get her to your website! [11:15] How should a photographer market to potential buyers? Lisa shares some actionable pointers. [13:14] Heather asks what Lisa needs to do to get a job approved once the estimates are in. And what does she do while the estimates are being prepared — any prep work? [17:50] How does Lisa handle large bid discrepancies? Experience plays an enormous role. [21:24] On divulging who the other bids are, Lisa shares her perspective. [24:40] Lisa shares how she handles the let-down call. [29:20] Heather and Lisa touch on the changes in the industry, as well as how agencies and their clients are restructuring and moving their budgets, sometimes even in-house to better tackle those changes. [34:57] Heather shares how so much of the work her photographers do cannot be shown because the rights have to be signed away before. [36:30] Lisa talks about the advantages of having a photographer that does motion as well and the importance of showing a wide array of your work on your website. [42:31] Lisa is known for her honesty and team support, and the people are the best part of her job! [45:19] Heather and Lisa share their experiences of being women in advertising and how gender issues are evolving in the industry. [49:29] If not an art producer, Lisa would work with animals or work in a cupcake store! [50:03] Heather thanks Lisa for coming onto the podcast and invites listeners to tune in for the next episode.
Thanks for listening.
In an industry where the rules are always changing, it's helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep'sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.
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| 007: Lisa Oropallo: Freelance Art Producer most recently at Digitas in NY | 15 Apr 2019 | 00:45:03 | |
"If you're not prepared for that creative call, don't take it." Lisa Oropallo has been at Digitas for the last 18 years and was always an advocate for the best practices in the industry. Tune in for an interesting episode that covers industry changes as well as some seriously practical tips on online presence and how to show up for creative calls.
Key Takeaways [:30] Heather introduces Lisa Oropallo and asks her guest to talk about who she is, where she is from and how she stumbled into art production. [3:26] Lisa talks about how technology advances have reshaped the way work is done in the industry and what impact it has had on the work. [6:56] Lisa turns the tables and asks Heather how a bid monopolizes a photographer's time. [7:16] Heather and Lisa discuss the evolving role photographers are asked to play in the creative process and the time requirements that have not been increased to accommodate for this additional workload. [10:22] The creative call and the treatment make or break a bid. [12:06] With the fierce competition out there, what are some important things that will factor into the decision process and what does Lisa look for in a photographer. [15:31] Promos? Portfolio reviews? Meetings? How does one grab Lisa's attention and she talks about what she thinks Instagram is for! [18:35] Long loading websites is a no-no but a build your own .pdf function is great! [20:43] Once the three bids are in, what is Lisa's agency process? Heather and Lisa talk about how they prefer tackling budget issues and how cuts in one area can affect every aspect of a job. [26:22] Lisa remembers a time she asked a photographer to pick up a local crew to limit the budget, and how she came to regret this decision. [29:53] Heather asks what the process is for letting the losing bids know they weren't picked, and how much information she will share in the context. Heather asks if it is at all an opportunity for constructive criticism. [34:44] When to disclose the budget, or a range or nothing at all, Lisa and Heather share their perspectives. [38:39] Does Lisa have advice for a person who would become an art producer: communication, getting more knowledgeable about today's market, etc., most of it is really good for current art producers! [41:31] Aside from all of the previous advice — which is good for photographers as well — is there anything she would tell photographers: thinking out loud and looking prepared. [42:40] If you [the photographer] don't have everything ready for the creative call, you shouldn't take it now. [44:19] Heather thanks Lisa for coming onto the podcast and invites listeners to tune in for the next episode.
Thanks for listening.
In an industry where the rules are always changing, it's helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep'sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.
Mentioned in this episode
More about your host Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
More about our guest Lisa Oropallo on LinkedIn Lisa Oropallo on Instagram
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| 006: Sonia Pandya, Art Producer at Mullenlowe U.S. in Los Angeles | 08 Apr 2019 | 00:37:32 | |
As a one time rep and now art producer, Sonia has seen both sides of the conversation; tune in for her insights on websites, grabbing her attention, and a deep dive into the place women have in advertising today.
Key Takeaways [:30] Heather introduces Sonia Pandya from Mullenlowe in L.A. [1:50] Sonia talks about how she found her way from junior rep to where she is today and what she learned during her first internship. [4:10] After all this experience, what brought Sonia to the art production side of things? [6:40] Heather asks Sonia if her past experience has been an asset in her current job. [7:35] How does one go about grabbing Sonia's attention? [9:28] What exactly is a well-designed website? Sonia and Heather nerd out! [11:50] Instagram is a good place for Sonia to hunt for new talent. She underscores the importance of Hashtags in the search process. [14:54] Heather asks what Sonia's process is when she receives an estimate. They talk about agency policies and personal preferences when it comes to sharing sensitive competition information. [18:35] Heather offers up a solution to the competing bids conundrum! [19:30] On sharing budgets. [22:15] Sonia talks about the necessity of educating clients on the different facets of production. [24:17] The importance of high-level creative problem-solving in photographers working in today's advertising market. [26:26] What do clients want when they ask for motion? Sonia breaks down the type of asks she gets. [27:48] Heather and Sonia dive deep into what does being a woman or a minority in the advertising business mean today? [34:58] Heather asks Sonia what her favorite thing to do on a Sunday is and if Sonia wasn't an Art Producer, what would she do? [37:01] Heather thanks Sonia for coming onto the podcast and invites listeners to tune in for the next episode.
Thanks for listening.
In an industry where the rules are always changing, it's helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep'sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.
Mentioned in this episode
More about your host Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
More about our guest Sonia Pandya on LinkedIn | |||
| 005: Jacqueline Fodor Freelance Art Producer, Previously at Venables Bell & Partners | 01 Apr 2019 | 00:34:54 | |
The single frame narrative of Jacqueline Fodor's life, the cadence of certain types of work (including art production), and the rapid evolution of the role of photographers — tune in to this dynamic discussion to hear about all of this, and more!
Key Takeaways [:30] Heather introduces Jacqueline Fodor, a freelance Art Producer. [1:24] Jacqueline talks about her nontraditional path to art production. [6:02] Has the single hero image disappeared? Jacqueline dives into some key differences between what the clients want and what they actually ask for. [9:04] Heather asks if Jacqueline developed skills at other jobs that transfer well to art production. [13:32] Photography had a kind of monopoly on advertising but things have evolved massively; what is different today in agencies? Jacqueline and Heather unpack the evolution of the creative role of multidisciplinary photographers in this context, which is more and more of a DA and partner role. [21:36] On the financial aspects entailed for photographers to offer a wider variety of services. [24:33] Broadcast producers are beginning to call on photographers to fill some of their needs as well, but the relationships being so new, comes with their own set of challenges! [28:50] Heather asks how a photographer or producer can get Jacqueline's attention. [30:24] Does Jacqueline think photographers need to be more of a brand today? [34:07] Heather thanks Jacqueline for coming onto the podcast and invites listeners to tune in for the next episode.
Thanks for listening.
In an industry where the rules are always changing, it's helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep'sJournal.com, visit her website for industry updates, stunning photography and video, and the artists behind the work.
Mentioned in this episode
More about your host Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
More about our guest Jacqueline Fodor on the Web Jacqueline Fodor on LinkedIn
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| 004: Heather Church, Arnold Worldwide/NY - Part 2 - The Bidding Process and Motion Projects | 20 Mar 2019 | 00:26:58 | |
Part 2, the bidding process and motion projects. This episode is Part 2 of the in-depth discussion with Heather Church. Tune in to hear about the intricacies of the bidding process and how the use of photographers for motion projects has increased through the years.
Key Takeaways [:30] Heather Elder starts off Part 2 of the interview with Heather Church with a discussion on bidding — as well as a side note on "Heathers." [1:15] What is the process, on Heather C.'s side, once the bids have been received? [2:57] Heather E. asks Heather C. to talk a bit about what makes a good treatment. [7:26] Does Heather C. share who is bidding on a particular project? And what about budgets? [10:32] When dealing with three different bids, how does Heather C. Make sure she is comparing "apples to apples." [11:35] Is there a point in the bid process when Heather C. will narrow in on a candidate or does every photographer get the same information/emails/updates until the very end of the process? [13:03] Heather E. asks Heather C. to talk a bit about having to give photographers bad news. [15:22] Heather E. thanks Heather C. for taking the time to call the candidates that did not get the job to discuss the reasons why and explains why that call or email is so important. [19:11] Does Heather C. work with photographers who also do motion direction? [21:42] How should a photographer showcase his or her motion experience to best show their skill? [22:56] Does motion change the bidding process? [23:33] Are agencies still learning about how to best use a photographer with motion experience and how to integrate motion into their deliverables? [24:50] Does Heather C. have favorites [print or video] and does she get to see the projects she has helped create, out in the world? [26:08] Heather E. thanks Heather C. for coming on the podcast and invites listeners to tune in for the next episode.
Thanks for listening.
In an industry where the rules are always changing, it's helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep'sJournal.com, visit her website for industry updates, stunning photography and video, and the artists behind the work.
Mentioned in this episode
More about your host Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
More about our guest Heather Church's Bio Heather Church's website Heather Church on LinkedIn Heather Church's Beauty Smarts program on Instagram Heather Church's Beauty Smarts program on Twitter Heather Church's Beauty Smarts program on Facebook Heather Church's Beauty Smarts program on Pinterest | |||
| 003: Heather Church, Arnold Worldwide/NY- Part 1 - How She Got Into The Business and How to Get Her Attention | 20 Mar 2019 | 00:21:46 | |
Part 1, how Heather Chutch got into the business and how to get her attention. This is Part 1 of a 2 part interview with Heather Church of the New York office of Arnold Worldwide. Listen in for a fun dive into what got Heather into art production as well as some insider tips on how best to grab her attention.
Key Takeaways [:30] Heather introduces Heather Church from the Arnold Worldwide New York office for Part 1 of two podcasts covering how she got into the business and how to get her attention. [1:15] What was the path that took Heather C. into advertising and ultimately art production? [3:40] Heather C. talks about her previous jobs, but more specifically the skills those experiences imparted that she uses as an art producer. [4:24] Heather E. asks if there were any influences that were instrumental in shaping Heather C.'s path and interest in photography. [7:23] How do photographers get Heather C.'s attention? [8:14] If Heather C. Likes someone's work, will she visit their website or social media accounts? [9:08] Heather E. touches on the importance of photographers building their own relationships with art producers and the reasons she encourages it. [11:23] On website design, scrolling, thumbnails, organization, etc. [14:38] How does Heather C. introduce an artist's information to her team when she's found an interesting candidate? [15:54] "Somebody has worked really hard on this project, this is their baby." Heather E. highlights the reasons why it's important for photographers to show appreciation for the work that was put in. [17:11] Heather C. shares an anecdote on the importance of creative call chemistry. [18:25] Does Heather C. encourage specific conversations or ask specific "chemistry gauging" questions on creative calls? [20:48] The tables are turned: the art producer asks the rep a question! [21:16] Heather E. invites listeners to tune in for Part 2 of this episode.
Thanks for listening.
In an industry where the rules are always changing, it's helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep'sJournal.com, visit her website for industry updates, stunning photography and video and the artists behind the work.
Mentioned in this episode
More about your host Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
More about our guest Heather Church's Bio Heather Church's website Heather Church on LinkedIn Heather Church's Beauty Smarts program on Instagram Heather Church's Beauty Smarts program on Twitter Heather Church's Beauty Smarts program on Facebook Heather Church's Beauty Smarts program on Pinterest | |||
| 109: George Qatsha, Executive Producer, Global Brand Creative Production, and Social Impact Producer | 15 Oct 2024 | 00:52:30 | |
In this episode of Dear Art Producer, host Heather Elder interviews George Qatsha, a seasoned executive producer with extensive experience in marketing, entertainment, and brand-focused companies. They discuss George's background in photography and his journey into production, highlighting his expertise in visual storytelling and team coordination for major brands like Apple, Nike, and Google. The conversation delves into the importance of integrating creative visions with business needs, transparency in the production process, and the evolving landscape of AI in creative industries. They also touch on trends such as the need for motion in artistic reels, the role of websites, and the potential use of AI as a tool rather than a replacement in production work.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Connect with George Qatsha on LinkedIn https://www.linkedin.com/in/george-qatsha-10122a12/
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook | |||
| 002: Dana Kandić from Deutsch/NY- Is social media important and other marketing insights | 20 Mar 2019 | 00:41:34 | |
Dana started working as a photographer at 14, find out what grabs her attention and what she would do if she wasn't an art producer!
Key Takeaways [:30] Heather introduces Dana Kandić, Art Producer for Deutsch New York. [1:47] How did Dana stumble into art production? The journey started at age 14! [7:22] Heather asks what skills her previous work experience lent her in terms of art production. [9:43] How does a photographer go about grabbing Dana's attention? And once the photographer has made the keep pile, does Dana visit their websites and social media accounts? [12:20] What specifically is attractive in a website for Dana? And are her bookmarks organized in any specific ways or categories? [14:30] Heather asks Dana if there are tiebreakers when everyone at the table is equally good… Take notes! [17:30] How does Dana share information with her team — does she curate the information or do they just get links? [19:20] Is triple bid the standard? And what is the process when a photographer has been chosen to bid on the project? [20:48] Dana highlights an interesting aspect of creative calls and touches on the goals she has on these calls. [23:16] On treatments as indicators of interest. [24:40] How does Dana handle making rejection phone calls and the level of information she chooses to share? [26:45] Heather asks about the process from the moment the bid is received all the way to approval. [28:14] Heather and Dana discuss the intricacies of various billing possibilities (firm bids). [31:55] Heather moves on to some more personal questions regarding aesthetics, the more challenging aspects of her job. [34:08] On sharing who photographers are bidding against. [37:08] Is there a word that describes Dana's personal style as an art buyer? And what is her favorite thing to do on a Sunday? [40:05] If Dana wasn't an art producer... [40:54] Heather thanks Dana for coming onto the podcast.
Thanks for listening.
In an industry where the rules are always changing, it's helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep'sJournal.com, visit her website for industry updates, stunning photography and video and the artists behind the work.
Mentioned in this episode
More about your host Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
More about our guest Dana Kandić's Bio Dana Kandić's Website Dana Kandić on Twitter Dana Kandić on LinkedIn Dana Kandić on Flickr | |||
| 001: Treviana DelMastro from JWT/NY - Trevi talks budgets, marketing and career influences | 07 Mar 2019 | 00:43:20 | |
Trevi comes from a family of art producers! Tune in to hear more on how she found her own way into art production, what shaped her personal style and how to grab her attention.
Key Takeaways [0:30] Heather introduces her guest for this very first episode of Dear Art Producers, Treviana DelMastro who has been a producer for 4 years at JWT in New York, and comes from a family of producers! [1:04] Trevi walks us through the sinuous path she navigated to becoming a producer, from television casting, to fashion PR, to art production. [6:11] Heather asks what Trevi thinks are the most important skills she developed on her way to becoming an art producer. [9:02] Trevi touches on what the most powerful influences were in shaping her art producer style. [10:26] A bit of professional praise for Trevi! [11:40] What marketing stands out today for Trevi? And besides mailers, is Instagram a means of reaching her? [16:35] Photographers seem to be leaning toward building a brand in order to be competitive. Keeping this in mind, is there any "added value" that factors into Trevi's choices? [18:18] A bit of professional praise for Heather! [20:27] Heather asks what kinds of things come into consideration and what kinds of things Trevi does behind the scenes when getting jobs approved by a client. [24:22] Does Trevi share the budget when she has it? [26:23] Trevi answers the question as to what photographers or producers do wrong. [30:35] Sometimes as a rep or artists, you don't get the job you bid on but you get no feedback… Heather asks what some reasons would be for not giving out this information. Heather and Trevi discuss the ins and outs, and subtleties of bidding. [37:03] Heather turns the tables and asks Trevi if there are any misconceptions or questions that and art buyer might have of a rep. [39:27] Trevi asks Heather what changes she has seen in the art production business from her beginnings. [42:42] Heather thanks Trevi for coming on the podcast, and for being the very first guest!
Thanks for listening.
In an industry where the rules are always changing, it's helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep'sJournal.com, visit her website for industry updates, stunning photography and video and the artists behind the work.
Mentioned in this episode
More about your host Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
More about our guest Trevi DelMastro's website Trevi DelMastro's Bio Trevi DelMastro on LinkedIn Trevi DelMastro on IMDb | |||
| 108: Elisa Morse, Executive Producer and Piece Mill Founder | 06 Sep 2024 | 00:46:13 | |
In this episode of Dear Art Producer, Heather Elder welcomes Elisa Morse, founder and executive producer of the commercial production company, Piece Mill. Elisa shares her journey from aspiring copywriter and theater major to becoming an on-staff producer at Snapchat and eventually founding her own forward-thinking production company in 2018. They discuss the impact of social media on commercial production, the evolution of industry standards, the importance of authenticity and collaboration, and the challenges and opportunities that come with flexibility in modern production. Elisa also shares insights about maintaining meaningful relationships, promoting a positive and inclusive company culture, and the significance of female leadership.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Connect with Elisa and Piece Mill https://piecemill.co/
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
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| 107: Mary Ann Guglietta, VP, Executive Producer, Creative Production | 31 May 2024 | 00:47:10 | |
In this episode of Dear Art Producer, Heather Elder welcomes Mary Ann Guglietta, VP Executive Producer at IPG Health. Mary Ann shares insights from her unique career journey, starting from behind the camera to a thriving career in art buying and production, specializing in still art forms such as photography, illustration, and CGI. Throughout the conversation, Mary Ann discusses the nuances of managing creative projects, the importance of effective communication and relationships, and the current trends in art production, including the impact of AI and the integration of CGI and photography. Heather and Mary Ann also dive into the process of bidding and awarding projects, emphasizing the significance of creative treatments, and offer advice to young artists navigating this field.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Find Mary Ann on LinkedIn: https://www.linkedin.com/in/mary-ann-guglietta-621b40b8
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook | |||
| 106: Cassie Bull, Freelance Producer | 26 Apr 2024 | 00:48:36 | |
In this episode of Dear Art Producer, host Heather Elder converses with Cassie Bull, a VP Executive Freelance Producer, exploring her impressive journey within the production industry. They delve into Bull's beginnings in PR, her transition to an ad agency, and her evolution into a respected producer known for her creative and adaptable approach across photography, animation, original music, sound, and broadcast video production. The conversation illuminates the importance of adaptability, the art of maintaining work-life balance amidst busy schedules, and the nuances of the creative process in freelancing. Also discussed is client relationships, the critical role of treatments in pitching, and trends in pharma advertising.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Find Cassie on LinkedIn: https://www.linkedin.com/in/cassie-bull-b0658a33/
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook | |||
| 105: Alexis Coulter, Head of Production | 15 Apr 2024 | 00:52:16 | |
In this episode of Dear Art Producer, host Heather Elder sits down with Alexis Coulter, the dynamic Head of Production at adam&eveDDB West. Alexis shares her fascinating journey from a self-proclaimed 'theater kid' passionate about storytelling, through her early career beginnings in TV and PBS, to her eventual emergence as a leading figure in advertising, where she honed her skills across several renowned agencies before making impactful contributions at sweetgreen. The conversation also explores the challenges and triumphs of the advertising world, the nuances of creative collaboration, the importance of establishing authentic connections on creative calls, and the perpetual quest for talent.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Find Alexis on LinkedIn: https://www.linkedin.com/in/alexisstembercoulter
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook | |||
| 104: Ilana Galang, Senior Integrated Art Producer | 05 Apr 2024 | 00:48:36 | |
In this episode of Dear Art Producer, host Heather Elder speaks with Ilana Galang, a Senior Integrated Art Producer at Dentsu Creative, about her extensive career in advertising, transcending from account management to becoming a full-time integrated producer. Ilana shares her diverse experience working with a range of clients and projects and they delve into the dynamics of creative calls and bidding processes, the vital role of positive mindset in production, and how marketing to art producers has evolved. Both Heather and Ilana discuss the effects of societal trends on advertising, speculating on the future of the industry amidst technological advancements. Filled with practical insights and personal experiences, this episode is a comprehensive look into the challenges and successes encountered in the world of art production.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Find Ilana on LinkedIn: https://www.linkedin.com/in/ilanagfried/
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
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| 103: Madi Nauta, Art Producer | 27 Mar 2024 | 00:53:30 | |
In this episode of Dear Art Producer, host Heather Elder warmly welcomes Madi Nauta, an Art Producer at Anomaly in Los Angeles. The conversation kicks off with Madi sharing her journey from being an advertising major at Oregon to an established art producer, detailing her experiences at Media Arts Lab and her recent move to Anomaly. The two explore the nuances of art production, discussing the unpredictable yet rewarding path, Madi's transition to Anomaly, and the intricacies of working on stills versus motion projects. They also touch upon the importance of communication with photographers, reps, and how digital platforms affect their professional interactions. Insights into the selection process for photographers, the role of treatments in the industry, and the personal aspects of making critical professional decisions are also thoughtfully explored. It's an enlightening conversation that offers a glimpse into the world of art production, underscored by a shared passion for creativity, collaboration, and the ever-evolving landscape of advertising and photography.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Find Madi on LinkedIn: https://www.linkedin.com/in/madi-nauta-999b61119/
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook | |||
| 102: Chris Wurst, Executive Producer | 09 Feb 2024 | 00:51:26 | |
In this enlightening conversation, Executive Producer Chris Wurst shares his insightful journey from working on movies, reality shows, and music videos to becoming an integral part of the advertising industry at Leo Burnett. Chris talks about his initial interest in production, exposure to reality TV, transition into the music video world, and finally his role as executive producer at Leo Burnett. Chris also emphasizes the value of collaboration, authenticity, personality, and respecting time and effort in the ever-evolving creative industry.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Find Chris on LinkedIn: https://www.linkedin.com/in/christopherwurst/
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
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| 119: Hannah Wolfert and Kim Roemer | 30 Jun 2025 | 00:57:38 | |
In this episode of Dear Art Producer' host Heather Elder sits down with Hannah Wolfert, a Senior Content Producer at Syneos Health, and Kim Roemer, a Content Production Business Manager, who have collaborated for nearly 17 years. The discussion delves into their unique career paths, spanning from art history classes to diverse roles in content production and business management. They reflect on their early professional encounters, the importance of industry relationships, and the evolving landscape marked by AI and integrated media projects. The conversation also touches on the complexities of licensing, the relevance of advances in production, and the integral role of business affairs in streamlining workflow. Tune in for insights on staying adaptable in a rapidly changing industry and the blend of creative and administrative skills required to thrive.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guests:
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook | |||
| 101: Pete Anderson and Robyn Swierk of Freshworks | 13 Nov 2023 | 00:40:11 | |
In this episode of Dear Art Producer, Heather Elder, is joined by Robyn Swierk, the Senior Creative Program Manager, and Pete Anderson, the Global Video Lead, both from FreshWorks During the discussion, Robyn and Pete share their roles at FreshWorks, their workflow, how they engage with artists for projects, as well as tips for how artists can effectively pitch their work. They also reveal their predictions for the remainder of 2023 and share their dream jobs. Listen in for valuable insights into the creative process at FreshWorks. Stay tuned for more episodes of Dear Art Producer, bringing you the inside scoop on the enthralling world of creative production.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Find Robyn on LinkedIn: https://www.linkedin.com/in/robynswierk/ Find Pete on LinkedIn: https://www.linkedin.com/in/pete-anderson-a689106/
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
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| 100: Sandra Gomez, SVP, Group Director, Creative Production | 26 Oct 2023 | 00:55:11 | |
The 100th episode of the "Dear Art Producer," Heather Elder welcomes Sandra Gomez, Senior VP and Group Director in Creative Production at FCB Health. In their conversation they delve into Sandra's illustrious career and contributions to the industry. Her journey from a production assistant to her current leadership role at FCB Health exemplifies the transformative power of passion and purpose in the creative field. Listen in as they discuss the importance of fostering a supportive work environment, utilizing efficient systems like for streamlining production, and the critical role of scoping and spec sheets in successful project execution. Also discussed is Sandra's criteria for evaluating artists and the value of emotionally connecting with their work, and the significance of inclusivity in artist selections.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Find Sandra on LinkedIn: https://www.linkedin.com/in/sandra-gomez-834b714/
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook | |||
| 099: Christina Cort, Executive Producer | 19 Oct 2023 | 00:51:50 | |
In this episode of Dear Art Producer, Heather Elder sits down with Christina Court, Executive Producer at JOAN Creative, for an insightful conversation about her journey in the world of art production and the ever-evolving landscape of the advertising industry. Listen in as Heather and Christina delve into various aspects of her career, her role as an executive producer, and her thoughts on the future generation of talent.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Find Chris on LinkedIn: https://www.linkedin.com/in/christina-cort/
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
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| 098: Aggie Ryan, Assistant Producer | 12 Oct 2023 | 00:38:30 | |
In the latest episode of "Dear Art Producer," host Heather Elder engages in an insightful conversation with Aggie Ryan, Assistant Producer at Preacher, an advertising agency in Austin, Texas. Aggie shares her unique experiences in the world of advertising and filmmaking, highlighting projects like the Preacher confessional radio station at Willie Nelson's ranch and the importance of flexibility and adaptability in the industry. The episode delves into various aspects of the creative process, client interactions, and the evolving landscape of marketing, making it a must-listen for anyone interested in the advertising and production world in 2023.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Find Aggie on LinkedIn: https://www.linkedin.com/in/aggie-ryan-946a56159/
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
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| 097: Ali Berk, Director of Art + Print Production | 15 Sep 2023 | 00:49:05 | |
In this episode of Dear Art Producer, host Heather Elder interviews Ali Berk, Director of Art and Print Production at 72andSunny in Los Angeles. Ali shares her fascinating career journey, starting as an intern in the fashion industry at Tommy Hilfiger at a young age, moving through high fashion brands and editorial magazines, and eventually transitioning to the advertising photography side. Listen in as she discusses her role at 72andSunny, where she oversees art production, photography, illustration, CGI, animation, and graphic design, the importance of creating meaningful partnerships between artists and brands, and the value of being deeply involved in the creative process. The conversation also touches on the challenges and opportunities in the current production landscape, with a focus on providing value and creating work that is hard to ignore. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Find Ali on LinkedIn: https://www.linkedin.com/in/alison-berk-9010636/
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
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| 096: Liz Aviles, SVP Strategy and Cultural Insights | 22 Jun 2023 | 01:00:38 | |
In this episode, Liz Aviles shares insights from the annual trend report she develops as Senior Vice President of Strategy and Cultural Insights at Upshot, a marketing agency that identifies insights and crafts strategies at the intersection of culture and commerce. From mindful maximalism to chaotic cooking, Liz explores the trends inspiring creative business innovation across various categories. Heather and Liz also discuss the impact of disruptions on art, the rise of micro-cultures, and the rapid growth of AI, and offer their insights on how creatives and brands can stay ahead of the curve. If you're looking to expand your vision and tap into the energy and appetite for change in the culture, this podcast is a must-listen!
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Find Liz on LinkedIn: https://www.linkedin.com/in/lizaviles/
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
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| 095: Erika Henke, Photo Production Manager | 01 Jun 2023 | 00:33:09 | |
Join host Heather Elder on Dear Art Producer as she sits down with Erika Henke, the Photo Production Manager at Land's End. With over two decades of experience in fashion, commercial photography, and video production, Erika manages teams of creatives to produce stunning work across all forms of media. In this episode, Heather and Erika discuss the importance of building strong relationships in the industry, as well as the challenges faced by new entrants. They also delve into the importance of personal connections with artists, developing a budget to cover all aspects of a photo shoot, and the impact of AI in the advertising industry.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Find Erika on LinkedIn: https://www.linkedin.com/in/erikahenke/
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
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| 094: Cliff Lewis, Director of Art Production | 12 May 2023 | 00:48:32 | |
Welcome back to another episode of Dear Art Producer. This week host Heather Elder interviews Cliff Lewis, Director of Art Production at Droga5 in New York. Previously in his career, Cliff was the Director of Art Production at BBH in London and New York overseeing award-winning work for such brands as Levi Strauss, Audi,and more. Now at Droga5, Cliff manages a team of art producers who are part of an integrated system of production. Listen in as they take a deep dive into Cliff's world and cover topics such as social media, finding your voice, and being ambitiously creative.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Find Cliff on LinkedIn: https://www.linkedin.com/in/cliffl/
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
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| 093: Kim Stoerker, Senior Integrated Producer | 05 May 2023 | 00:56:01 | |
Welcome to Dear Art Producer. Listen in as host, Heather Elder interviews the talented Kim Stoerker, a freelance integrated art producer, on her inspiring journey from college student to one of the most sought after art producers in the industry. Kim shares valuable insights on the ever-evolving role of art producers, the importance of successful creative calls and treatments, and the challenges of bidding on projects. But that's not all - the duo talks about everything from the changing role of technology in art production to the increasing importance of providing feedback to underdog photographers.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Find Kim on LinkedIn: https://www.linkedin.com/in/kimberly-stoerker-4621129/
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
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| 092: Karen Blatchford, Senior Art Producer | 27 Apr 2023 | 00:54:10 | |
Welcome to an all new season of Dear Art Producer! On this episode, host Heather Elder sits down with Karen Blatchford, Senior Producer at VMLY&R in Chicago. Karen is, an experienced and multi-talented producer with over 20 years of experience in the industry. Listen in as Karen talks about her background in photography, her experience as a cost consultant, and her passion for print productions. She also provides valuable insight on how to get a producer's attention, the challenges of integrating broadcast and print productions, and the impact of budget constraints on photography projects.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Find Karen on LinkedIn: https://www.linkedin.com/in/karen-blatchford-baa2642/
More about your host: Heather Elder's Bio: https://www.heatherelder.com/CONNECT-&-RESOURCES/thumbs Heather Elder's Blog: https://notesfromarepsjournal.com/ Heather Elder on Instagram: @heatherelderrepresents https://www.instagram.com/heatherelderrepresents/?hl=en Heather Elder on Twitter: @heathereldersf https://mobile.twitter.com/heathereldersf Heather Elder on LinkedIn: https://ca.linkedin.com/company/heather-elder-represents Heather Elder on Facebook: https://m.facebook.com/HeatherElderRepresents
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| 118: Kathleen Candelaria, Freelance Senior Art / Integrated Producer | 26 Jun 2025 | 00:52:53 | |
In this episode of Dear Art Producer' host Heather Elder welcomes back freelance art producer Kathleen Candelaria. Discussing the shifts in the art production world, including the impact of the global pandemic, the rise of AI-generated content, and the changing dynamics of work and production, the duo discuss Kathleen's extensive experience working with renowned clients and her new journey as a freelancer. Kathleen shares her insights on the evolving roles of art producers, the importance of mentoring, and offers valuable tips for artists on marketing themselves, navigating the bidding process, and the significance of creative calls and treatments. The episode also touches on the integration of AI in art production, the complexities of CGI, and trends in the industry.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest:
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook | |||
| 091: Nicole Schiavo, Associate Producer | 28 Oct 2022 | 00:32:26 | |
On this episode of Dear Art Producer, Heather sits down with Nicole Schiavo, Associate Integrated Producer at DDB Chicago.
Nicole has been in her role for six months now. Her team at DDB speaks very highly of her and, as you will see, her enthusiasm for our industry is infectious and very much appreciated. In her free time, Nicole is an avid foodie and enjoys cooking and baking new recipes.
In their conversation Heather and Nicole discuss the role of Associate Producer and what it means to establish yourself in the industry.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Find Nicole on LinkedIn: https://www.linkedin.com/in/nicoledschiavo/
Resources Mentioned: Artist Management Association Usage Glossary https://artistmanagementassociation.org/glossaries-and-definitions
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook | |||
| 090: Andy Anderson, Photographer | 20 Jul 2022 | 00:35:36 | |
We are excited to be hosting a special episode with one of our photographers, Andy Anderson. Andy is known for his unyielding curiosity and soulful imagery. After representing him for over 20 years, we have followed his journey from Argentina to Alaska and from Iceland to Cuba and everywhere in between. His portfolio contains vast landscapes and intimate portraits, always dedicated to documenting the world as he sees it.
Most recently, this took him to Nepal to photograph and interview the often overlooked Sherpa. Listen as Andy tells us about his time in Nepal and about the Sherpa and their vital role in mountaineering.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Learn more about Andy Anderson and see some of his work here: https://heatherelder.com/talent/andy-anderson-portfolios
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
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| 089: Jamie Zimmermann, Integrated Producer | 13 Jul 2022 | 00:35:19 | |
Integrated Art Producer, Jamie Zimmermann returns to the show to talk about what she is doing these days, how her job and life has changed over the course of a pandemic, and her approach as an Integrated Producer having been a photographer and rep as well.
Since the last time Jamie was on the podcast, She's now living in San Francisco and is an Integrated Producer at Venables Bell & Partners and has expanded the types of projects she works on beyond art producing. This includes broadcast, digital content, and experiential. Her main clients are a Reebok and Cardi B collaboration and 3M.
In their conversation, Heather and Jamie discuss Jamie's love for puzzle-like projects, her biggest challenges, working with cost consultants, and doing tarot card readings for her productions!
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Find Jamie Zimmermann on LinkedIn here.
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook | |||
| 088: Dan Southwick, Senior Integrated Producer | 08 Jul 2022 | 00:36:37 | |
On this episode of Dear Art Producer, Heather sits down with Dan Southwick, Senior Integrated Producer at LinkedIn Creative Studio. Originally from Chicago, Dan relocated to California to escape the cold. With bass in hand as a touring musician, and an education in photography under his belt, he stumbled quite naturally into the field of advertising in San Francisco. For the bulk of his career to date, he has led production efforts at creative agencies and internal creative departments at many well known tech companies such as Meta, Airbnb, Apple, Eleven Inc., and Goodby Silverstein & Partners.
In their conversation, Heather and Dan discuss what it is like being a musician turned art producer, working as part of an internal agency, and how constant reinventing and evolving is part of the industry.
In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.
More about our guest: Find Dan Southwick on LinkedIn here.
More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook | |||