In this episode, we sit down with Denise Leleux, CEO of Curbee, a pioneering mobile service tech platform designed specifically for dealerships. After their successful time deploying mobile with Tesla, Denise and her team gained invaluable insights that led to the creation of playbooks and standards to help dealers seamlessly deploy mobile service solutions.

Join us as Denise shares her expertise on setting up mobile service initiatives, tackling some of the biggest challenges dealers face, and the transformative benefits of adopting mobile service. Discover how this innovative approach not only enhances customer service but also builds trust through transparency and retains clients even after their warranties expire.

We dive into the future of mobile service, the lessons learned from working with Tesla, and how dealers can leverage this knowledge to improve sales and customer relationships. Whether you're a dealership owner or a sales professional, this episode highlights the many advantages mobile service brings to the table and offers actionable insights that can elevate your sales strategy. Tune in for an enlightening conversation that could change the way you think about mobile service in the automotive industry!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

 🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

 

General Managers, Desk Managers and Sales Teams! Learn how to execute the reverse T.O. and set the tone for a car deal, a solid review and a repeat client!

In this episode, I teach the art of creating a warm and welcoming atmosphere for car buyers through the innovative concept of the reverse T.O. General managers and sales managers this is the vital act that first impressions play in the sales process.

Discover how to make every customer feel like a VIP from the moment they step into the dealership. We’ll discuss the importance of personal connections, immediate engagement, and how to effectively represent your dealership and brand. Learn actionable strategies to ensure that customers feel anticipated and valued, transforming their experience into one that feels tailored just for them.

We’ll explore the power of prior customer research and how it allows managers to initiate meaningful conversations that make customers feel like gold. When sales managers introduce customers to their salespeople while sharing insights about the preparation that went into their visit, it not only boosts the credibility of the salesperson but also enhances the overall value of the team.

This episode is packed with practical tips and real-world examples that will empower managers to kick off every car deal in the most favorable way. By mastering the greeting, managers can set a positive tone for the entire sales process and demonstrate their commitment to the success of each salesperson on their team.

Listen in to level up your skills in customer engagement and learn how to build value at hello—because the first impression truly makes all the difference!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

 🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

 

In this episode, I help you with a plan to address common objections and challenges encountered when attempting to schedule appointments with customers. Whether you're in Service BDC, a Service Advisor, or a Salesperson, this episode provides valuable insights applicable to both sides of the business, highlighting parallels in the appointment-setting process that lead to successful outcomes.

Many times, people may attempt to avoid committing to an appointment, citing the need to check their schedule or get back to you later. Instead of accepting this as a dead-end, why not take another swing at securing the appointment? Discover a range of techniques and strategies to navigate these scenarios effectively, empowering you to persist and engage prospects in a meaningful way.

Drawing from real-world examples and practical advice, I tackle the nuances of reengaging prospects who show resistance to booking appointments. By emphasizing the importance of understanding the customer's needs, articulating the urgency of addressing their concerns, and presenting your solution as the best-fit option, you can compel prospects to take the next step and commit to an appointment.

Uncover actionable solutions to address customers' interest in servicing their vehicles, focusing on highlighting their concerns, demonstrating your understanding, and presenting a compelling case for why they should choose your dealership. By reframing your approach and proactively addressing objections, you can propel conversations forward, increase appointment rates, and drive higher conversions.

Challenge yourself to rethink your strategies for overcoming objections and pushing towards securing appointments, knowing that each interaction presents an opportunity to improve your odds and elevate your success rate. With the right mindset and techniques at your disposal, you can confidently navigate appointment-setting challenges and achieve remarkable results in both service and sales. Tune in to this episode and unlock the secrets to mastering appointment setting – your success awaits!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

 🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

Reynolds and Reynolds offers automotive retailers the industry’s exclusive Retail Management System (DMS), along with integrated retailing tools to enhance dealership operations and customer satisfaction. https://www.reyrey.com/solutions/dms

Meet Jessica Colon @jcolon@citykia.com | City Kia of Greater Orlando has raced to the top 3 Kia stores in the country! She's amazing! A top performer! 🥇💯

In this episode, we delve into the extraordinary journey of a remarkable individual who has ascended to the pinnacle of the automotive world as the best Business Development Center (BDC) manager, in my opinion. With a track record of orchestrating the seamless collaboration between sales and BDC teams, she effortlessly drives an astonishing 450 to 500 units per month, with BDC accounting for 50% of sales ignition.

From the bustling streets of New York to the sunny shores of Florida, she has spearheaded a phenomenal growth spurt of over 120% in business. Through her candid narrative, she reveals the challenges of navigating the BDC landscape without prior experience, shedding light on her mindset for fostering growth and nurturing a fresh team that has flourished into management positions and even ownership.

She shares insights on leveraging CRM tools to enhance customer experiences, the importance of modernizing pay plans to optimize results, and the pivotal role of team bonuses in fueling motivation for both sales and BDC members. By fostering a culture of collaboration and communication, she has bridged the gap between the two teams, emphasizing the significance of precise processes and sales examples in driving success.

With a keen focus on the sales process and key aspects that catalyze successful transactions, she underscores the importance of equity mining tools and leveraging service opportunities to bolster sales and forge lasting customer relationships. By involving BDC in sales meetings and weekend spiffs, she ensures that every team member plays a pivotal role in the collective success of the dealership.

Through her leadership and unwavering dedication to excellence, she has earned the respect of the sales desk, emphasizing the value of patience over discounts to improve gross margins and enhance the overall sales experience.

Join us as we unravel the secrets behind building a championship team, the importance of consistent communication, and the art of transforming service opportunities into loyal customer relationships. Leadership lessons abound as we dissect the playbook for success in the competitive world of automotive sales.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

 🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Reynolds and Reynolds offers automotive retailers the industry’s exclusive Retail Management System (DMS), along with integrated retailing tools to enhance dealership operations and customer satisfaction. https://www.reyrey.com/solutions/dms

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

In this episode, I dive into the world of inbound sales calls, I say are the low-hanging fruit for increasing income and maximizing conversions in the car sales! Learn how to craft a sales process tailored to address common challenges encountered during inbound sales calls, such as customers rushing for out-the-door (OTD) pricing, seeking trade values upfront, or inquiring about rates and availability before committing.

Join me as I explore the art of mitigating problems on your sales calls and devising a proactive strategy to preempt and resolve issues that may hinder your sales success. Learn actionable techniques to shift the odds in your favor, ensuring more favorable outcomes aligned with your desired results.

Many sales professionals face the challenge of being derailed right from the initial greeting, making it difficult to secure appointments when customers press for information upfront or hesitate to visit the dealership. Gain insights into different approaches to handling sales calls effectively, presented through diverse scenarios and examples aimed at positioning you as a trusted advisor rather than a mere seller, fostering a sense of confidence and rapport with potential customers.

Uncover a blueprint for structuring a refined call process that minimizes common pitfalls and enhances your overall call performance. Embrace the notion that persistent problems indicate a need for process improvement, and explore specific strategies and methodologies to elevate your call outcomes consistently.

To succeed in inbound sales calls, it's crucial to convey confidence, expertise, and genuine care through your interactions. Let's embark on this journey together to redefine your communication style, refine your questions, and reshape your statements to establish yourself as a valuable resource and guide for customers.

Commit to adopting new processes and embracing change to propel your sales performance to new heights. Embrace the challenge of mastering inbound sales calls, and unlock your full potential as a top-tier sales professional. Are you ready to elevate your sales game and achieve greatness in every call? Tune in now and take the first step towards sales excellence!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

 🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Reynolds and Reynolds offers automotive retailers the industry’s exclusive Retail Management System (DMS), along with integrated retailing tools to enhance dealership operations and customer satisfaction. https://www.reyrey.com/solutions/dms

📍Meet Guests at upcoming Reynolds Retail Summit Amplify24  ReyRey.com/Amplify 

Join us as we delve into the intricacies of the Federal Trade Commission's controversial Vehicle Shopping Rule in the automotive industry. In this episode, representing Reynolds and Reynolds legal expert Matt Chacey, Product Development Attorney and Sales Director for Compliance Team, Jason Gaskill, shed light on the implications of this new regulation for car buyers and dealers alike.

Critics of the Vehicle Shopping Rule argue that it may lead to increased costs, more paperwork, and a longer sales process, potentially making the car buying experience more cumbersome for consumers. With members of Congress closely monitoring the situation, concerns are being raised about the rule's impact and the need for legislative action to address perceived shortcomings.

FTC enforcement actions, resulting in significant settlements, have put every dealer under the regulatory radar. From transparency in consumer transactions to the prohibition of misrepresentations, the importance of clarity and honesty in sales practices cannot be overstated.

Matt and Jason discuss the complexities of compliance, highlighting issues such as conflicting language in documents, the inclusion of arbitration clauses, and the presentation of optional products to customers. They emphasize the need for transparency and strategic redundancy in conveying information to customers, ensuring that they understand the terms and conditions of each product offered.

Tune in to gain valuable insights into navigating the evolving regulatory landscape, protecting dealerships, and promoting transparency in auto sales. Learn how to ensure that customers are well-informed about their options and rights, empowering them to make informed decisions with confidence.

Status:

On Jan. 18, the FTC postponed the VSR’s effective date of July 30, 2024 pending judicial review in response to a petition for review filed by NADA in the U.S. Court of Appeals for the Fifth Circuit. (See NADA’s opening brief.) NADA-supported language to deny FTC funding to enforce the VSR was included in the FY25 FSGG appropriations bill that passed the House FSGG subcommittee on June 5.         

NADA also supports the “FTC REDO Act” (H.R. 7101/S. 3014) which would stop the VSR and require the FTC to follow certain procedures to ensure the rule is the result of an informed process if it chooses to “REDO” the rule. The bill requires the FTC to 1) issue an Advance Notice of Proposed Rulemaking; 2) conduct a quantitative study on auto retailing; 3) undertake consumer testing; and 4) publish a cost benefit analysis based on actual data. The FTC failed to perform these essential steps before finalizing its rule. Members of Congress are urged to cosponsor the “FTC REDO Act” to stop the flawed VSR and prevent the FTC from needlessly imposing significant burdens and costs on consumers and small business dealers.

Main Points:

✔️This FTC rule will add time, costs, and complexity for car-buyers and make it harder to conduct online sales. Vehicle sales are already extensively regulated with a document-intensive process, yet the FTC finalized these mandates without testing whether they enhance consumer understanding, education or protection. Under the rule, every time a consumer asks about a specific vehicle or monthly payments, it would involve new written forms harming the industry’s ability to streamline and modernize the car buying process.  

✔️The VSR is duplicative as all the harms the rule is aimed at addressing are already against the law, and the agency presently has sufficient enforcement authority to police any alleged wrongdoing. The rule will duplicate and, in some cases, conflict with, extensive state and federal laws that protect consumers (e.g., the Federal Truth-in-Lending Act). The rule introduces ambiguous terms such as “express informed consent” and states that a customer signature by itself will NOT suffice, contrary to many state laws. 

✔️The FTC’s rule dramatically increases the agency’s power without an informed regulatory process and will severely harm small businesses. The rule empowers the FTC to issue $51,744 per violation fines against dealers for unnecessary and vague requirements. The rule also imposes new recordkeeping burdens that more closely resemble retention requirements for supervised financial institutions, such as forcing dealers to capture every written communication, including texts.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

 🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

Reynolds and Reynolds offers automotive retailers the industry’s exclusive Retail Management System (DMS), along with integrated retailing tools to enhance dealership operations and customer satisfaction. https://www.reyrey.com/solutions/dms

In this episode, I get into a crucial aspect of sales conversations that can transform your approach to engaging customers effectively. For both service and sales teams, the question "What's in it for me?" takes center stage as we explore how to reframe this inquiry into "How will this benefit me?" to emphasize the specific advantages and benefits customers can expect from your product or service.

Service advisors, BDC advisors, and sales consultants will discover actionable strategies to enhance their value proposition by consistently addressing the customer-centric query of "What's in it for me?" Understanding and articulating the unique value proposition is essential for maximizing revenue and gaining top-notch reviews.

Listeners will gain insights on navigating customer inquiries about pricing, learning to address the WIFM question before resorting to discounts. Through real-world examples and practical advice, I illustrate how focusing on the benefits and value customers receive for their investment can build trust and confidence in your offerings.

Moreover, I underscore the significance of showcasing the quality work and products offered by dealerships to distinguish them from competitors. Communicating the benefits effectively is crucial to positioning your brand as the best choice for customers, especially in a competitive market.

For sales BDC professionals handling internet leads dispersed among various dealerships, addressing the WIFM question becomes paramount in standing out and securing customer interest. We explore the importance of crafting compelling intros and videos that clearly communicate the value customers can expect, going beyond basic sales pitches to create lasting impressions and drive conversions.

Tune in to this episode for a wealth of examples, techniques, and expert insights aimed at empowering your sales and service teams to elevate their customer interactions, boost confidence in their offerings, and ultimately drive business success.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

 🔥Check out our sponsors!🔥

Reynolds and Reynolds offers automotive retailers the industry’s exclusive Retail Management System (DMS), along with integrated retailing tools to enhance dealership operations and customer satisfaction. https://www.reyrey.com/solutions/dms

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

George@sellmyev.com | @georgejsaliba | J & S Autohaus | Sellmyev.com | J & S Mitsubishi 

I had a great time chatting it up with with George Saliba! He is a car dealer based in New Jersey who has taken the world of social media by storm with his innovative approach to content creation and marketing strategies. George shares insights into his journey of building a thriving online presence, boasting over 100k followers in just one year. Now over 335K. He puts down his blueprint and the detailed journey to get here. 

George reveals how a simple piece of advice from a friend in September 2023 transformed his social media game: "Post 2-3 times per day." With a focus on showcasing a wide selection of highline, exotic, and Tesla vehicles, George emphasizes the importance of consistency in content creation. He demystifies the process by advocating a straightforward approach: "Just shoot and post."

Opening up about his early struggles with social media anxiety, George recounts the breakthrough moment when one of his videos garnered 300k views overnight. He stresses the significance of experimentation and learning from what works and what doesn't, leading him to post twice a day to identify winning content strategies.

A pivotal moment in George's social media journey is highlighted when he shares the story of a daring customer negotiation video that went viral, showcasing bold moves that challenged conventional norms. By pushing the envelope and infusing energy and effort into his content, George witnessed a surge in engagement and lead generation.

With a growing following of 332k, George unveils his strategic approach to content creation, emphasizing the importance of consistency and authenticity. Leveraging the power of TikTok, he secured 40 deals in May alone, demonstrating his prowess in generating leads and driving business growth.

George's dedication to his craft shines through as he envisions his online presence as a lead-generating machine, attracting a diverse clientele that includes football players and daily TikTok customers looking to buy or sell cars. By combining passion with strategy, George Saliba is reshaping the landscape of highline car sales through the lens of social media innovation.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

 🔥Check out our sponsors!🔥

Reynolds and Reynolds offers automotive retailers the industry’s exclusive Retail Management System (DMS), along with integrated retailing tools to enhance dealership operations and customer satisfaction. https://www.reyrey.com/solutions/dms

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

In this episode, join us as we delve into the world of automotive sales with Jeff Ramsey, the Variable Operations Director at Ourismen Automotive Group. Jeff shares his invaluable insights on customer engagement and conversation strategies, shedding light on his unique mindset when approaching sales and CRM tactics.

Discover how Jeff leverages AI to categorize leads into engaged and disengaged customer buckets, utilizing technology to maximize car deals. Gain exclusive access to Jeff's perspective on the role of AI in the sales process and the importance of setting realistic expectations for its implementation.

Say goodbye to outdated sales techniques as Jeff discusses innovative approaches to communication, emphasizing the power of personalized messages over generic templates. Learn effective methods to make your phone and inbox buzz with potential buyers, paving the way for increased sales conversions.

Jeff reveals a fresh perspective on goal-setting, strategy development, and branding, offering practical tips to drive customer conversion. Explore the significance of nurturing the customer journey and optimizing marketing budgets to enhance gross profits in the automotive industry.

Uncover Jeff's bold leadership mentality and his unwavering commitment to exploring what truly works in the dynamic world of automotive sales. Gain insights into the evolving landscape of salesmanship and the importance of hard work and dedication in achieving success.

Join us as Jeff shares his strategies for coaching, training, and fostering accountability among sales teams, empowering individuals to adapt to the changing demands of the market and secure rewarding paychecks. Don't miss this opportunity to learn from a seasoned expert who is reshaping the future of automotive sales.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

 🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

Free learning series - coxautoinc.com/thecompleteprofitpicture

Join us in this insightful episode as we sit down with Jade Terreberry, Senior Director of Strategic Development from Cox Automotive Group to delve into the findings of their 14th annual car buying journey study. Jade shares valuable insights on the evolving landscape of automotive retail and consumer behavior.

In this episode, Jade emphasizes the importance of every touchpoint in the car buying process, highlighting the significance of timely and relevant communications. With the average consumer receiving three trade value offers, the spread can be as wide as $2,000, underlining the need for a sophisticated buyer experience that values data and research.

Gone are the days when the focus was solely on the right car at the right price. Today, consumers seek personalized communication and relevant content, even in virtual interactions with brands and dealerships. Some customers prefer self-guided research and the flexibility to engage at their own pace, whether in person or remotely.

Jade sheds light on the concept of "distance retailing," where customers are willing to travel beyond their local market for the right experience and information. With a shortage of used cars on the market, the emphasis is on having experts with rapid response times and efficient communication channels to meet consumer expectations.

Trust is paramount in today's car buying journey, with consumers expecting seamless interactions and quick access to information across various touchpoints. Jade highlights the importance of adapting sales approaches to align with modern consumer preferences and ensuring a non-linear, streamlined experience that resonates with today's tech-savvy buyers.

Tune in to discover how Cox Automotive Group's insights can help dealerships navigate the changing landscape of automotive retail and elevate the customer experience to new heights!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

 

Join us for an insightful episode as we delve into the world of service and sales department challenges and solutions with Maria Maleki, Regional Sales Manager, a seasoned expert at CallRevu. In this interview, Maria sheds light on the critical aspects of service department communication, sales training, and development, particularly focusing on the Service BDC (Business Development Center).

Maria highlights common weaknesses that hinder effective communication in service departments, emphasizing the importance of building strong relationships with customers. She points out that newer and younger personnel often struggle when faced with complex customer inquiries related to service work, pricing, and timeframes, which can lead to missed opportunities and customer dissatisfaction. 

Throughout the conversation, Maria provides valuable tips to address these challenges, emphasizing the significance of active listening, rapport-building, and effective questioning techniques. By recapping conversations, expanding on responses, and demonstrating understanding, service advisors can enhance the customer experience, increase appointment conversions, and foster continued engagement.

Maria also shares key tactics to position service advisors as trusted problem solvers, focusing on value rather than price alone. By showcasing the process of diagnostics in a transparent and non-intimidating manner, advisors can instill confidence in customers and emphasize the importance of choosing their services.

Furthermore, Maria discusses the use of AI technology to analyze customer interactions, flagging keywords related to common issues such as pricing concerns or competitor mentions. By leveraging AI insights to identify and address recurring problems, service departments can proactively coach and train staff for better outcomes, ultimately improving customer satisfaction and retention.

Tune in to discover practical strategies and techniques to enhance service department communication, build customer relationships, and drive business success in the competitive automotive service industry.

Contact Maria: mariamaleki@callrevu.com

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

 🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Sales Series Episode 8

Join me as I unveil a simple yet powerful strategy to conquer the hottest objections in sales today. I’m dropping tactics and strategies that will equip you with the confidence and skills to overcome objections and close more deals. Embracing a can-do attitude is key as I arm you with the tools to create effective snapbacks that will set you apart, boost your sales, and elevate your team's performance.

Discover the art of addressing objections such as customers wanting trade-in values before stepping foot in the dealership, facing competition from other dealers offering discounts, and the request for Out-The-Door (OTD) prices upfront. Learn how to navigate these challenges with finesse, using a blend of process, strategic questions, value propositions, and a winning mindset to guide your interactions and drive conversions.

In this jam-packed episode, I hand over practical insights on crafting natural and engaging responses that steer clear of robo scripts and pushy sales tactics. By mastering the art of being conversational yet persuasive, you'll build rapport, earn trust, and enhance the customer experience while boosting your bottom line.

Equip yourself and your team with the tools needed to tackle objections head-on, seize every sales opportunity, and exceed customer expectations. Don't miss this opportunity to transform your approach, elevate your performance, and unlock your potential for success in the competitive world of sales. Tune in and revolutionize your sales game today!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

 🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

 

Quotes from guest, Mike Lucente. "Speed of the leader is the speed of the team", "Be more of a coach then a manager" and  "Unrelenting in your vision." 

In an insightful interview with Mike, a seasoned manager at Alabama's largest Kia dealership, he emphasizes the importance of nurturing team members' success and fostering an environment of continuous learning. With over 30 years of experience at the dealership and a history of achieving the prestigious President's Award, Mike believes that effective leadership requires a deep commitment and hard work, especially in today's fast-paced automotive landscape.

Mike notes that many of his team members are millennials and Gen Z, who joined during the challenging times of COVID-19. This shift has brought new energy to the dealership, and Mike is dedicated to ensuring that onboarding for both sales and Business Development Center (BDC) teams is consistent and thorough. He highlights the value of structured, process-driven training that every team member undergoes, reinforcing the importance of maintaining focus and adherence to established protocols.

Rebuilding the sales department and refining processes are critical objectives for Mike. He understands that training extends beyond video modules; it requires a hands-on approach where managers actively engage with their teams. "The speed of the leader is the speed of the team," he asserts, stressing that an interactive leadership style can significantly boost energy and enthusiasm within the team.

To facilitate collaboration, Mike champions a strong team concept that fosters interdependency between BDC and sales personnel. This synergy is vital to providing a seamless customer experience, ensuring that guests do not have to repeat their interests upon arrival, after already discussing them with the BDC.

Mike's approach to training is both consistent and interactive. He insists that when customer engagement falters, managers must step in immediately to guide the process. He advocates for managers' involvement in sales calls, particularly when complex customer questions arise, allowing BDC representatives and salespeople to observe and learn from the strategies employed.

By adopting a "you do one, I do one" training methodology, Mike cultivates a supportive environment where team members feel comfortable and empowered to improve. He underscores the importance of nurturing frontline skills through live sales calls, asserting that managers, with their wealth of experience, are ideally positioned to demonstrate effective techniques in real-time.

In Mike's perspective, the key to success lies in active involvement, continuous training, and fostering strong relationships within the team. His commitment to these principles not only enhances team cohesion but also drives the dealership's overall performance.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

 🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

 

Join us in an enlightening conversation as we sit down with Chris Sutton, Vice President Retail at JD Power and Associates, to unravel insights from their comprehensive study involving 35,000 car buyers. Delve into the dynamics of the automotive industry, where constraints and high prices challenge buyers, yet improvements in the overall consumer experience continue to shine through.

Despite service appointment delays and the absence of loaners, consumers have reported incremental enhancements in their service interactions, showcasing a resilient and evolving landscape. The heart of positive sales and service experiences lies in the personal connections forged with salespeople and advisors, emphasizing the pivotal role of human touch in delivering a friendly and memorable customer journey.

In the quest to foster customer loyalty, retailers are recognizing the significance of building lasting relationships through meaningful interactions. Chris sheds light on the transformative impact of video inspections and MPI (Multi-Point Inspections) in building trust and confidence among customers, essential elements that drive business growth and enhance customer loyalty.

With over 30 years of industry benchmarking expertise, JD Power and Associates unveil key consumer preferences in dealership experiences, shedding light on the evolving landscape of digital retailing. While online transactions have gained traction, a significant percentage of customers still prefer a blend of online and in-store experiences, especially in the realm of EV (Electric Vehicle) purchases.

As customer expectations continue to rise, retailers are urged to streamline processes and reduce wait times to meet evolving demands. Discover how the automotive industry is adapting to the changing landscape of consumer preferences and digital advancements to enhance business performance and customer loyalty.

Tune in to gain valuable insights into consumer expectations, digital retailing trends, and the future of dealership experiences from the industry expert, Chris Sutton.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

 🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Sales Series Episode 7

In this episode, I get into the critical role of the Business Development Center (BDC) in a car dealership's sales success and uncover the common pitfalls leading to financial losses in the gap. This is a very serious issue plaguing sales teams and BDC departments, shedding light on the root causes such as the lack of a structured process, poor communication between sales and BDC teams, and the neglect of CRM systems.

I see these problems all the time during my sales training dealership visits.Don’t worry! I got your back! I share actionable solutions to transform BDC operations, including the implementation of written processes, defining clear roles and responsibilities, and incentivizing CRM utilization. By fostering a cohesive and collaborative environment where sales and BDC work hand in hand towards a common goal, dealerships can unlock their full potential and drive sustainable growth.

Moreover, I explore the power of creating a memorable guest experience that goes beyond transactions, focusing on making buyers feel valued, appreciated, wanted, and welcomed from the moment they step into the dealership. Learn how cultivating a customer-centric approach can not only boost sales but also establish long-lasting relationships that drive repeat business and referrals.

Tune in to this episode for expert insights, practical strategies, and inspiring stories that will empower car dealership professionals to bridge the gap between BDC and sales teams, paving the way for enhanced profitability and customer satisfaction.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

 🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Developing an effective lead follow-up strategy in a car dealership environment where there are various levels of in-market buyers and internet leads can be challenging. Balancing the need to stay engaged with potential customers without appearing overly aggressive is key. I'm giving some tips on how to structure a lead follow-up cadence that is effective and respectful.

In this episode, I focus on the art of effective sales follow-up strategies that are guaranteed to boost customer engagement and drive conversions. From personalized approaches to establishing cadence and response times, we explore how leveraging your CRM system can enhance the value of interactions with potential clients. Discover the importance of nurturing long-term relationships through consistent communication to stay top of mind and secure lasting customer loyalty.

Tune in for expert insights and practical tips on optimizing your follow-up game for sales success!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

 🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

Embark on a journey of discovery and enlightenment in our latest episode, where we explore the intertwined realms of relationships, personal growth, and business success with two distinguished guests: Brian MacDonald, the visionary CEO and President of CDK Global, and Dr. Matt Bennett, the esteemed Vice President Graduate and Professional Studies of Northwood University.

In this dynamic conversation, we delve into the significance of building strong business relationships and fostering personal connections as catalysts for success. Witness how the partnership between Northwood University and CDK Global serves as a beacon of inspiration for students aspiring to excel in the business world, emphasizing the pivotal role of relationships in shaping future leaders.

Dr. Matt Bennett shares invaluable advice for emerging leaders, emphasizing the transformative power of making a difference through hard work, positivity, and personal responsibility. Discover how personal connections and meaningful engagements can drive organizational growth and create a culture where collaboration thrives.

Brian MacDonald sheds light on the importance of personal development and the continuous evolution of leadership skills in propelling individuals to greater heights. Uncover his insights on leveraging connections with people to unlock new opportunities and drive innovation in the ever-evolving business landscape.

Together, Brian and Matt underscore the profound impact of personal relationships on organizational success, highlighting the interconnected nature of the world and the potential for every interaction to pave the way for future partnerships and collaborations. Join us as we unravel factors to navigating relationships, fostering personal growth, and achieving business excellence in a world driven by meaningful connections and collaborative problem-solving.

Listen in to gain actionable insights, inspirational stories, and practical strategies from Brian MacDonald and Dr. Matt Bennett as we embark on a quest to unlock the keys to success through the power of relationships, personal growth, and shared prosperity.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

 🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

About CDK GLobal: 15k dealers

CDK is focused on connecting dealers with their customers to continuously improve this pivotal relationship. The Epicenter of Automotive Retail. More than a DMS provider, CDK is your strategic partner across the OEM and dealer network ecosystem. At CDK Global, we empower OEMs and Dealer networks to fully serve consumers at all stages of the customer journey while they shop, buy and own their vehicles. CDK strengthens the OEM and dealer relationship across the entire workflow and fills the customer experience gap to ensure a fully maximized partnership that enhances the customer journey while building trust and loyalty. CDK Global Data and Intelligence solutions provide Independent Software Vendors (ISVs) with the tools they need to seamlessly integrate and sell to dealers. The Friction Points study is our guiding light each year that highlights the success and setbacks in the car buying process and establishes the landscape for much of the exploration.

About Northwood University:

Northwood University (NU) is a private university focused on business education with its main campus in Midland, Michigan. Opened in 1959, more than 33,000 people have graduated from the institution. 92% job placement rate. Northwood University, is a prestigious private institution renowned for its focus on business education.

Northwood has annually ranked among the best online programs, including our bachelor’s in business degree in 2021 and 2022. Also in 2022, we ranked among the best online programs for graduate business and MBA degrees.

Our Mission: We develop free-enterprise leaders who drive global economic and social progress. Our Vision: We inspire human potential through immersive learning to advance economic freedom, for everyone, everywhere.

Known as America’s free enterprise university - The free enterprise system incentivizes investment, innovation, efficiency, and determination. We are unified by an unwavering belief in the advantages of an entrepreneurial, free enterprise society, personal freedom, and individual responsibility.

We promote the belief that entrepreneurship and private business is the best way for free citizens to demonstrate their highest human qualities and attain lasting satisfaction, success, and a life well-lived.

Focusing on the critical role of internal messaging systems in optimizing workflow efficiency and enhancing customer service within dealership sales and service departments! In an industry where time is money, effective communication is paramount to ensure customers receive top-notch care and service.

Explore with me the significance of utilizing internal messaging tools for facilitating quick and seamless communication, fostering team collaboration, and ensuring efficient customer service delivery. Discover how these systems aid in information sharing, training, recordkeeping, and documentation, laying the foundation for a well-informed and highly productive sales team! Everyone needs this!

By harnessing the power of internal messaging systems, sales & service departments and car dealerships can revolutionize their operations, driving improved communication, collaboration, and overall efficiency. Learn how these tools play a pivotal role in enhancing customer service, boosting sales performance, and elevating customer satisfaction in the fiercely competitive automotive industry.

Tune in to uncover the transformative impact of internal messaging systems on dealership success and how leveraging these tools effectively can propel your team towards greater achievements and excellence in customer service.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

 🔥Check out our sponsors!🔥

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Sales Series E4 

This is a compelling episode for dealership managers and those looking to improve their personal sales numbers. The pivotal role of TO’s in the call handling sales process is broken. 

Manager TO’s and involvement on calls is crucial for maximizing sales opportunities, boosting customer loyalty, enhancing bottom line and CSI.

Many sales managers tend to concentrate on showroom traffic when a salesperson encounters challenges or needs assistance in closing a deal. However, with the majority of customers engaging over phone calls today, the absence of manager involvement during these critical interactions can lead to missed opportunities and lost deals.

Don’t you worry - you know your Sales BFF here has your back! 😉

Learn strategies and best practices for effectively implementing TO’s in sales calls to streamline the process and ensure timely intervention. Understand why TO’s is essential for driving sales success, improving efficiency, fostering accountability, and tracking performance within the sales team.

In this episode, I emphasize the vital role of manager TO’s in modern sales environments, highlighting how their involvement leads to increased sales, revenue, and overall dealership success.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

 🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

Tim Smith, the dynamic General Manager of Volz Auto Group in New York, chats with me about the world of sales call analysis and its transformative impact on sales performance. Tim shares his expertise on utilizing recorded calls as a tool for accountability, evaluation, and continuous improvement within his sales team. 2024 Vibes and you have to be careful when leveraging with your teams! 

Tim reveals his process of reviewing recorded sales calls via CallRevu system to hold his team accountable and assess the effectiveness of their customer interactions. Through the use of call transcripts, looking for key words and constructive feedback, Tim illustrates how he identifies areas for improvement, addresses discrepancies, and ultimately enhances the performance of his sales force.

Tim sheds light on the evolution of his sales call analysis approach over the years, emphasizing the importance of continuous learning, adaptive strategies, and the cultivation of a culture of improvement within the sales team. Discover how his commitment to leveraging call analysis as a strategic tool has led to enhanced sales strategies and a more dynamic, customer-centric sales environment at Volz Auto Group.

Listen to this informative episode with Tim Smith and I on the power of call analysis in driving sales excellence and fostering a culture of continuous improvement within the automotive industry!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

 🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

Sales Series Part 1

🛑 I will be holding an in-person sales workshop on setting appointments on May 15, 2024. Find out more information and register - https://bit.ly/3Jmw9Or

Listen in as I tackle a few aspects important to leverage into your sales process when you are setting appointments! Get inspired to atteend my workshop! 🚘💰

Learn how to steer conversations effectively to build rapport and prevent hijacks, creating the space needed to become a trusted solution provider.

Discover the importance of recognizing and leveraging loyalty to tailor personalized approaches that resonate with clients.

Master the art of getting buyers to open up and share their needs through strategic questioning, enabling you to guide the sales process towards successful appointments.

✅ Active Listening: Utilize active listening to understand buyer preferences and pain points, allowing you to tailor your approach effectively.

✅ Lead Conversations: Employ loaded questions to steer conversations and redirect when necessary, driving the sales process towards securing appointments.

✅ Benefits of an Appointment: Present the benefits of appointments strategically to increase the likelihood of buyer agreement, enhancing conversion rates with a well-crafted conversation.

Tune in to explore these powerful strategies that will elevate your appointment setting skills and increase your success in converting leads into loyal customers. Don't miss out on the opportunity to transform your approach and achieve remarkable results in your appointment setting endeavors!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Sales Series Part 2

🔥 Sales Series for Dealership Teams 🔥

In today's fast-paced business world, lengthy meetings can drain productivity and hinder progress. In this episode, we dive into strategies for managers to revolutionize team training by condensing it into short, impactful sessions. Say goodbye to hour-long meetings and hello to efficient, engaging training that drives results!

I introduce the concept of leveraging short teachable moments during team gatherings to make meetings both enjoyable and informative while enhancing skill development. By identifying and utilizing the strengths of each manager, a foundation is laid for building a championship team where expertise is shared and celebrated.

Discover practical tips on how managers can incorporate various training activities, such as role-playing exercises, to boost engagement and create a dynamic learning environment within their sales teams. Learn how to make learning fun while driving better results and fostering a culture of continuous improvement.

To help streamline your training sessions, I offer a valuable worksheet for organizing time-efficient meetings. Reach out to jennifer@edealersolution.com to get your hands on this resource and kickstart your journey towards more effective team training.

Throughout the episode, I walk you through each step of the process, providing real-world examples and demonstrating how to implement these techniques seamlessly. By focusing on simplicity and relevance, managers will be empowered to conduct their first efficient meeting with confidence and impact.

Tune in to this episode for actionable insights, practical strategies, and a fresh perspective on transforming team training into a dynamic and results-driven experience. Get ready to elevate your leadership skills and unleash the full potential of your team!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

 

Series - Part 3

Previously I recorded an episode on 10-minute training which was well received by many of you! This is the next part! What will you train on? What topics will you cover? Often topics are reactive to problem situations going on during the sales process or a heat case. All good and I challenge you to explore other ways to teach your team new skills. Even if you aren't a manager and you are reaching to that next level, you can do these activities with self.

Think about where he majority of traffic that comes into the store comes from? Most would say inbound calls and internet leads. 

Tools that reinforce your training meetings: Flip chart paper with sticky backs, recorded calls, handouts i.e. process steps, goals, worksheets, colored markers, motivational video clips (YouTube), visual aids, beach ball for objections, gamification i.e.Kahoot subscription, CRM, sales process videos, gif's and meme's, ChatGPT, books, sales paperwork write-ups...

Contests are also a great way to end your meeting to launch your next meeting. This inspires everyone and inspires creativity while competing to win with user rated winners!

Challenges and activities in teams creates a safer environment to learn. Learn activities in this episode to implement.

Small prizes also help encourage fun while learning.

Think about building trust and confidence from your team members. You want to do these things to encourage dynamic learning and strengthens camaraderie. Get your team members sharing their experiences and get everyone talking solutions! Peer to peer learning is so 2024!

Have a speaker come in or Zoom in to boost variety in your meetings! 

I also talk about leveraging books - audio or hardcover that will foster continuous learning practices!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

 🔥Check out our sponsors!🔥

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

In this power punched episode, I tackle the critical need for change in today’s fast-paced business environment! And this motivating epiisode is quick to the point and provides many examples to dial into for process improvement in your business. 

In example, salespeople lead customers through the sales process vs customer immediately all over you demanding #’s quickly leading to no deal.

Soooo, change in sales process is necessary.   Learn a process to structure a change initiative to execute. Be aware though, people start thinking about this change and under pressure they can crack and get discouraged even abandoning the change. Be ready for this!   Here's another example. Service MPI call includes value, risk and reward vs price drop only.   Change is necessary.   I share ways to zoom into this and have a strategy to change the outcomes!   ANDDDDD, another one:   Long winded meetings that can go 1.5 hours vs 10-minute power meeting.   Learn a simple strategy to conduct shorter meetings that includes a quick activity to implement right away to reinforce your meeting focus. 

Discover how to structure a change initiative that empowers your team, preventing the pitfalls of pressure and discouragement.

Change is a collaborative effort that demands reinforcement and commitment. I provide practical performance measurement strategies to ensure that new practices become the norm. By the end of this episode, you’ll be equipped to not only manage change but to thrive in it, unlocking new possibilities for your organization.

Tune in to learn how to elevate your business practices, foster professional development, and set your teams up for success. Change may require determination, but the rewards are boundless—watch as everyone thrives!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

 🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

This is an incredibly inspiring and powerful conversation with the remarkable car dealer, Mario Murgado. Mario's journey from arriving in this country with nothing to now owning and operating 26 successful dealerships is a testament to the power of hard work, dedication, and leadership.

Mario shares his insights on the fundamentals of a wildly successful leader, he emphasizes that the enemy of great is settling for good enough. According to him, people are only as great as the leaders guiding them. Mario reveals three key rules that serve as guiding principles in his leadership philosophy.

One of Mario's impactful initiatives is the General Managers Summit, where he brings together partners, GMs, and controllers to foster a culture of excellence. By prioritizing first-class service and demonstrating it at these meetings, Mario instills a sense of camaraderie, confidence, and trust among his team. He allocates 16 days a year for team-building activities to promote diversity in his stores and strengthen the bond within his team.

Mario's mantra of giving a hundred percent every day extends to how he approaches team member growth. Many individuals have risen from entry-level positions to leadership roles under his mentorship, showcasing his commitment to investing in people.

Throughout the episode, Mario delves into his operational strategies, leadership style, and the importance of building a winning team. He candidly discusses his mindset, decision-making process, and the necessity of adapting quickly in the competitive business landscape.

By sharing personal anecdotes of commitment, sacrifices, and investments, Mario illustrates what it takes to achieve one's aspirations. He provides actionable insights that listeners can implement to forge successful careers and businesses of their own.

Tune in to this episode as Mario Morado offers invaluable advice on leadership, growth, and seizing opportunities to reach new heights in both business and life.

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

Autosled is speaking and exhibiting May 21-23, 2004 at Finished Vehicle Logistics conference in Huntington Beach, CA! They are giving FREE VIP when you register using code AutosledVIP @ https://bit.ly/3WwlVCN

In this episode, I sit down with Dave Sperau, the visionary founder of Autosled, a game-changing company disrupting the transportation industry. Dave shares exciting updates on how Autosled is reshaping the way vehicles are moved across markets and states, revolutionizing the business for both dealers and everyday car buyers. Dave m 678-794-1787.

One of the key innovations Dave discusses is the unveiling of Autosled Direct, a groundbreaking solution that empowers dealers to streamline the vehicle transportation process. Recognizing that dealers often prefer not to be involved in the logistics of moving cars, Autosled Direct allows them to connect directly with car buyers, simplifying transactions and enhancing customer experience.

Dave highlights how customer preferences can drive them to look beyond local markets and states for their next vehicle purchase. Thanks to the trust and transparency established by dealers in their vehicle descriptions and images, buyers are increasingly comfortable buying cars from outside their immediate area.

In a recent conference, Cox economist anticipates a significant increase in vehicle movements this year. Autosled is already witnessing this growth firsthand. By implementing additional layers of verification and security measures, Autosled is ensuring a more protected environment for dealers as they transport vehicles.

The conversation also delves into the expansion of Autosled's product features, particularly the innovative Dealer Trade platform. With dealers' inventories on the rise and a growing demand for vehicle transportation services, the platform facilitates seamless trades and movement of cars. By enabling drivers to accept multi-leg trips with return options, Autosled optimizes efficiency and simplifies the process, ultimately benefiting both dealers and customers.

Join us as we explore how Autosled is transforming the automotive industry landscape, one innovative solution at a time. Dave Sperau's insights and vision shed light on the exciting future of vehicle transportation and dealership operations.

🔥Check out our sponsors!🔥

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Lotlinx has tracked every car online for over a decade! Their machine learning is helping dealers make great decsiions when it comes to managing invenotry and promotion!

Check out their latest publication on Auto Success - https://bit.ly/3y4ULJ9

In this episode, I sit down with Jason Knight, CEO of Lotlinx, to delve into the world of automotive retail and explore how dealers can leverage data and machine learning to boost profitability and streamline inventory management. Discover actionable insights on addressing flagged issues, understanding market dynamics, and optimizing merchandising strategies to drive sales and efficiency in your dealership.

Jason shares valuable insights on understanding consumer preferences, pricing strategies, and the impact of competitive activities on inventory turnover. Learn how to adapt to market fluctuations, capitalize on incentives, and maximize profitability by making data-driven decisions in real-time.

🔥https://lotlinx.com/lotlinx-advantage/

Explore the power of machine learning in transforming inventory management practices and enhancing operational efficiency in automotive retail. Discover how leveraging technology can help dealers focus on selling cars rather than getting bogged down in manual inventory tasks.

Uncover the key principles of inventory management - the 3 P's: Price, Positioning, and Promotion - and how they can drive revenue growth and cost savings. Learn how to identify market trends, optimize marketing spend, and prioritize inventory based on real-time insights to stay ahead of the competition.

Join us as we unlock the secrets to success in the automotive industry and empower dealers to thrive in a dynamic and competitive market. Tune in to learn how data and machine learning can revolutionize your dealership's operations and drive sustainable growth!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

One of the biggest struggles is bridging the gap between sales and service departments. I’ve got one of many hacks for this in this episode! 😉 

So here it is….the art of making outbound calls to schedule clients for their first free oil change and how it can be a powerful tool for customer engagement and building goodwill! Join me as I explore my suggested call structure designed to create a positive customer experience and highlight the benefits to agents, emphasizing the importance of each call.

Some key factors I cover are: Outlining the key steps in the outbound call structure, beginning with a warm introduction to establish trust and set a friendly tone. Expressing gratitude and acknowledging the customer's recent purchase helps to make them feel valued and appreciated. Informing customers about their entitlement to a complimentary first oil change showcases the dealership's commitment to customer care and loyalty.

Then, I discuss the importance of highlighting the benefits of the oil change service, such as improved vehicle performance, longevity, and maintenance. By emphasizing these advantages, agents can effectively communicate the value that the dealership places on the customer's ownership experience, fostering a lasting relationship built on trust and exceptional service.

Tune in to discover how making outbound calls for first free oil changes can be more than just a scheduling task – it can be a meaningful opportunity to connect with customers and demonstrate a genuine commitment to their satisfaction and well-being!

Service BDC is where it's at! The heart of the dealership...let that sink in...they are the start of most RO's and tasked with enabling loyal clients existence! Hit me up with your feedback - jennifer@edealersolution.com.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Service BDC is where it's at! The heart of the dealership...let that sink in😉...they are the start of most RO's and tasked with enabling loyal clients existence! Hit me up with your feedback - jennifer@edealersolution.com.

This episode is gold. It’s the secret weapon in sales! 🤩 When you understand the value in what you bring to the table, it is easy to sell naturally.

Jumpin’ in on essential components that define the worth of a dealership's service department and how effectively communicating this value can drive customer loyalty and satisfaction. In this podcast, we delve into the significance of understanding and articulating the unique value propositions that set your service department apart from the competition.

Discover how highlighting the latest factory facility, cutting-edge diagnostic equipment, and modern tools, along with the expertise of factory-trained technicians, can differentiate your dealership and build trust with customers seeking top-tier service. Learn how emphasizing the expertise of technicians trained directly by the manufacturer can instill confidence in customers and assure them of the quality of service they will receive.

Explore the impact of using factory parts that are custom-made, enhancing vehicle performance and longevity while reducing potential problems. Delve into the importance of communicating the value of consistently servicing with the brand, leading to increased trade-in value and loyalty incentives for customers.

Join us as we discuss effective strategies for dealership personnel, service departments, and BDC call centers to effectively convey and sell the value of the service department, ultimately fostering customer trust, loyalty, and satisfaction. Tune in to "Unveiling the Value of Your Service Department" and elevate your dealership's service experience to new heights.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Welcome back! I’m drawing attention to common weaknesses faced by car dealership service department and BDC representatives during customer calls and explore strategies to overcome these challenges for improved customer satisfaction and business success. In this episode, I’m focusing on empowering dealership personnel to enhance customer interactions and foster lasting relationships.

I confront common weaknesses such as low energy, lack of engagement, long hold times, failure to offer solutions, reluctance to ask for appointments, lack of customer information, absence of control and rapport, minimal customer interactions, and instances where customers perceive dealerships as expensive or are directed to other service providers. Discover how addressing these weaknesses head-on can transform customer interactions and elevate the dealership's service experience.

Learn why injecting energy and enthusiasm into customer interactions is vital for creating a positive impression and driving customer engagement. Explore the impact of minimizing hold times and proactively offering solutions to meet customer needs promptly and efficiently. Understand the importance of building rapport, gathering customer information, and taking control of the conversation to deliver exceptional service and foster customer loyalty.

Listen in and equip your dealership personnel with the tools and strategies needed to address common weaknesses, enhance customer interactions, and elevate the service department's performance to new heights of excellence.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

 

Setting appointments is the name of the game! 🎯 

You gotta craft compelling call guides that make all the difference in customer engagement, appointment conversions, and overall service experience! Join me as I explore a step-by-step process for scheduling appointments, outlining key actions and the benefits they bring along the way.

Here's a sneak peek at what you can expect:

✅ Introduction and Greeting |  Learn how a warm greeting sets the right tone and builds rapport from the get-go.

✅ Identifying Customer's Needs | Discover the power of active listening in understanding and addressing customer requirements.

✅ Providing Service Information | Uncover tips on explaining services, appointment availability, and promotions to drive customer interest.

✅Offering Solutions and Recommendations | Find out how tailored recommendations can empower customers to make informed decisions and secure appointments seamlessly.

Tune in to gain insights, strategies, and best practices that can elevate your appointment setting game and leave customers delighted with their service experience. Don't miss this episode packed with actionable tips for mastering the art of engaging customers over the phone!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

This is an 8-episode series focused soley on a bad ass Service BDC Department! What do you think? Hit me up! Jennifer@edealersolution.com

We don't often talk about the importance of an effective work environment including work station so here it goes! I'm diving deep on key elements essential for creating a comfortable and efficient office setup that enhances the performance of BDC representatives responsible for setting appointments in the service department.

From designing the perfect workspace with the right furniture and lighting to providing the necessary tools such as reliable computers, high-quality headsets, and CRM software, we delve into the details that can make a significant difference in the daily operations of BDC representatives. A stable internet connection, clear communication devices, and a well-crafted call script are just a few of the topics we cover to ensure that your BDC team is equipped for success.

Join us as we share practical tips, expert advice, and real-world examples to help you create an office setup that fosters focus, efficiency, and customer satisfaction. Tune in to "Efficient Office Setup for BDC Success" and unlock the potential of your BDC team today!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Ready to explore effective strategies for inspiring and incentivizing Business Development Center (BDC) representatives in the service department to excel in their call volume and appointment setting goals?! In this episode, I hit up creative ideas and proven methods for implementing incentives and competitions that drive motivation and performance within your BDC team.

Discover the power of performance-based bonuses that reward representatives for surpassing call volume and appointment targets, providing a tangible incentive for consistent high performance. Listen in on the impact of recognition and awards in boosting morale and acknowledging the hard work of top-performing representatives within the team or dealership.

Learn how team-based competitions can foster teamwork and friendly rivalries, encouraging collaboration and healthy competition among BDC representatives striving for excellence. Delve into the effectiveness of individual challenges tailored to each representative's goals and aspirations, offering personalized incentives for reaching key milestones and performance metrics.

Join me as I discuss the value of prizes and rewards in driving motivation and engagement, enticing BDC representatives to push their limits and achieve new heights of success. It’s time to unlock the potential of your BDC team through strategic motivation tactics and inspiring incentives.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Service BDC is where it's at! The heart of the dealership...let that sink in...they are the start of most RO's and tasked with enabling loyal clients existence! Hit me up with your feedback - jennifer@edealersolution.com.

In this episode, we explore the crucial role of a Business Development Center (BDC) manager as a coach and trainer who actively engages with each team member. By getting in the game with their team, managers set a positive example, build trust and respect, provide real-time feedback and coaching, and identify training needs. Learn how this hands-on approach can lead to a more cohesive team and drive success in the business development arena.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

In this episode, join me as I go hard into the world of service BDC appointments! I'm sharing 10 ways to get more service appointments and this epi is moneyyy! 💰

Dealerships are in a constant battle to secure loyalty from existing clients while also attracting new ones. At the heart of this challenge lies the crucial role of the service department, where customer relationships are nurtured and sustained. So, dealerships need a lot of appointments on the books! Those calls coming in and going out are GOLD! I share 10 things that will boost your call appointment conversions! 

Every day, a barrage of phone calls floods the service department, making each interaction a potential turning point in customer loyalty. I shed light on the pivotal role of appointments in ensuring that service BDC reps can effectively engage customers into the store. Through a deep dive into the world of service Business Development Centers (BDCs), I share insights gained from conducting weekly training sessions and meticulously analyzing customer calls on a daily basis.

Discover the essential ten actions that can revolutionize outcomes in service BDC, from improving customer satisfaction to driving appointment bookings. Learn the art of identifying key customer cues and concerns during calls, enabling service teams to pivot swiftly, address issues, and secure crucial appointments. After all, it is these personalized interactions that lay the foundation for long-lasting customer loyalty and dealership success.

Tune in to this episode to unlock the secrets of nurturing loyalty through calls and empowering your service department to thrive in the competitive automotive landscape.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

 🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Let me know what you think of this series 👊- jennifer@edealersolution.com 

In this episode, we explore the importance of using targeted lead lists to increase appointment set rates in a car dealership's service department Business Development Center (BDC).

Discover key lead lists that service department BDC agents should consider utilizing, including targeting existing customers, utilizing service reminder lists, following up with declined service leads, and identifying warranty expiration leads. 

Learn how leveraging these high-quality leads can enhance appointment setting efforts, improve customer engagement, and drive success in the competitive automotive service industry.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Meet Vicki Poponi, former C Suite Executive at Honda, now automotive industry advisor with Salesforce! SHe shares her firsthand experience with Salesforce as a game-changer in the automotive industry. Discover how Salesforce, a global force for over 24 years, is transforming automotive dealerships with its innovative solutions.

Vicki delves into the essence of Salesforce for dealers, highlighting its versatility and customization capabilities. Learn how Salesforce provides an out-of-the-box solution that covers 80% of dealership needs, allowing for seamless customization through their App Store. Explore how dealers can tailor their client systems without the hassle of complex integrations, thanks to Salesforce's open API that enables developers to create add-on features.

Unravel the power of Salesforce's Auto Cloud tailored for automotive dealers, starting from the Marketing Cloud and expanding into a comprehensive platform beyond traditional CRM capabilities. Dive into the vision of Salesforce for better customer experiences, focusing on creating seamless transitions and enhancing customer interactions throughout the sales journey.

Discover how Salesforce empowers businesses to build personalized systems that align perfectly with their unique requirements, without the need for extensive IT support. Explore the limitless possibilities of Salesforce's platform, designed to elevate sales operations and drive exceptional customer engagement in the competitive automotive landscape.

Tune in to gain valuable insights from Vicki's perspective on leveraging Salesforce to revolutionize automotive sales processes and deliver unparalleled customer experiences that drive lasting success in the industry.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

In this episode, we delve into the fascinating world of automotive technology innovation with Pedram Faed, Vice President & General Manager at Tekion. Discover the intriguing origins of Tekion's name, rooted in both science and heritage, including a connection to a significant era when founder Jay worked alongside Elon Musk.

Pedram sheds light on Tekion's unconventional approach to product testing, such as acquiring a dealership to create a real-world environment for their solutions. He shares insights gained from this hands-on experience and the importance of embracing change through a focus on people and processes alongside technology.

Exploring the setbacks faced by Tekion, Pedram reveals how they pivoted towards contactless sales during challenging times like the Covid era, leading to a shift towards mobile-forward solutions over desktop interfaces. This shift unlocked new capabilities for dealership teams, sparking a wave of innovation within the company.

Delving deeper, we discuss the common challenges dealers face with DMS systems and how Tekion's platform addresses these issues by bridging fragmented systems and disconnected OEM portals. Pedram highlights the importance of creating an ecosystem where OEMs and dealers can collaborate seamlessly on a unified platform, driving efficiency and innovation in the automotive industry.

Join us as we unravel the journey of Tekion, from its inception to its transformative impact on the automotive tech landscape, and gain valuable insights into the future of dealership operations and technology integration.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Welcome to a special series where I interview industry leaders LIVE during the NADA Show! 

Meet Jasen Rice, CEO/Owner of LotPop! We delve into the critical aspects of inventory management in the automotive industry, focusing on the challenges and strategies for success when it comes to handling inventory volume and gross. We explore the key principle of "Carry what you sell - sell what you carry" and how dealers can optimize their inventory to drive sales efficiency.

Jasen sheds light on the significance of the first 30 days in inventory turnover, emphasizing that a substantial percentage of cars, typically 60-70%, are sold within the initial 60 days. We discuss the impact of fast depreciation rates on inventory value and the evolving dynamics of managing inventory in today's market environment.

Moreover, we uncover the importance of lead management in maximizing sales opportunities, revealing that a significant portion of leads may not immediately convert into purchases. By reevaluating how dealers engage with leads, leveraging data analytics, and refining the sales process, dealers can tap into a goldmine of potential sales from both new and aged leads.

Jasen shares insights from a revealing study on lead conversion rates, highlighting the extended timeline for lead conversion and the need for persistent follow-up strategies. We explore the concept of "working the driveway, not the lead" and how this approach can transform dealerships' sales performance by prioritizing personalized customer interactions.

Furthermore, we discuss the power of leveraging data, customer behavior insights, and optimized sales processes to enhance lead conversion rates and maximize inventory turnover. By reevaluating how dealerships allocate resources to leads and inventory, dealers can unlock hidden sales opportunities and drive sustainable growth in a competitive market landscape.

Tune in to gain valuable strategies and actionable insights on how car dealerships can revolutionize their inventory management practices to boost sales performance and drive business success in the digital age!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Welcome to a special series where I interview industry leaders LIVE during the NADA Show! 

Empowering car buyers and car dealers with as much information to enable great customer experiences and car deals! Microsoft Autos is shortening shopping time and making the experience finding a car much more fun for buyers! She tells us how it works for both parties. They are also able to provide much more personalized information to dealers when delivering opportunities to dealers to make communicating much more personalized!

In this episode, we sit down with Lizz Callaway from Microsoft Autos as she unveils an exciting new program designed to transform the way car buyers and dealers interact. Microsoft Autos: My Garage is a game-changing platform that offers a wide array of features to help you manage your car-related needs effortlessly.

Join us as we explore the key components of My Garage, which includes its revolutionary recall alerts system. By signing up for this free service, users can receive instant notifications about any safety recalls affecting their vehicle, ensuring peace of mind for themselves and their passengers.

Research Microsoft Autos and learn more about My Garage's market value tool that provides accurate estimates of car's worth based on various factors, empowering buyers to make informed decisions when selling or trading in their vehicle.

Stay informed and entertained with the latest automotive news, reviews, and videos available on My Garage. Whether you're a car enthusiast or simply looking to stay up to date with industry trends, this feature has something for everyone.

Tune in to learn more about Microsoft Autos: My Garage and how this innovative platform is set to revolutionize the way we manage our cars.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

 

 

Welcome to a special series where I interview industry leaders LIVE during the NADA Show! 

Meet Bruce Miller, Owner & Operator, Miller Motors & G & C Auto Sales & Service, Partner!

Join us as we follow the inspiring journey of a former salesperson turned independent car dealer, who shares his resilience and determination in the face of industry challenges. Listen as he discusses overcoming obstacles in the subprime used car market, adapting to market shifts, and maintaining a loyal team during tough times.

Despite battling terminal cancer for eight years, Bruce's motto "All Gas No Brakes" reflects his unwavering drive towards success. Discover his ambitious goal of owning 10 franchise dealerships and his message of perseverance, goal-setting, and never giving up on your dreams, even in the face of adversity. Tune in for a story of determination, growth, and seizing opportunities during difficult times.

Listen to his previous episode where he opens up about his life from salesperson to car dealer.

www.millermotorswestbank.com

🎙https://spoti.fi/3VKQqEN | 🎙https://apple.co/3TKaYKW

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Welcome to a special series where I interview industry leaders LIVE during the NADA Show!

This is a thought-provoking episode! Meet Kayla Kody, an esteemed industry leader in automotive who oversees three thriving dealerships in Virginia. Through Kayla's highly modern and outside the box decision making, we delve into the transformative power of cultivating a culture that fosters employee retention and long-term success!

Kayla candidly shares her journey of navigating the challenges of high turnover rates when she first assumed leadership roles in the dealership realm—a true "trial by fire" that sparked a realization about the critical importance of investing in people. Discover why Kayla challenges the common notion that leaders hesitate to allocate resources to training out of fear that employees might leave, posing the counter-question: what if they stayed and flourished within the organization?

Exploring the dynamic environment of three interconnected stores brimming with collective knowledge, Kayla unveils the innovative strategies she implemented to promote collaboration and knowledge-sharing among departments. From incentivizing competitions with tangible rewards to fostering a culture of learning where veterans and fresh perspectives converge, Kayla's approach emphasizes the value of diverse experiences and continuous growth.

Learn how Kayla orchestrates engaging training sessions that actively involve managers in observing and supporting their teams' development. By creating opportunities for hands-on learning and real-time feedback, Kayla ensures that every individual receives the guidance they need to thrive in their roles.

Delve into Kayla's unique approach to leveraging personality tests like the Predictive Index to optimize team dynamics and empower individuals to align their career paths with their personal aspirations. Discover how Kayla identifies future leaders within her organization, using insights from assessments to inform recruitment decisions and guide employees towards fulfilling roles that resonate with their strengths and motivations.

In this enlightening conversation, we unravel the essence of a nurturing culture that empowers employees to build enduring careers within the automotive industry. Join us as we explore the principles and practices that underpin Kayla Kody's vision for sustainable success and employee retention in the modern dealership landscape.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Eric and I drop a lot of important actions that improve dealer profitability and customer loyalty!

Sooooo meet Eric Glass! The esteemed Senior Director of Sales Engineering and Product Enablement at CallRevu, as we explore the dynamic world of communication intelligence in the automotive industry. With over two decades of experience in enterprise SaaS, Eric shares invaluable insights into managing high-performing teams and revolutionizing the customer experience!

💬 ericglass@callrevu.com 

Eric collaborates with dealership teams and gives us some techniques to leverage communication intelligence and personalize the customer journey, ultimately enhancing satisfaction and fostering loyalty among car buyers. Through call tracking software, Eric empowers sales and service teams to analyze interactions, gain new perspectives, and optimize conversions and relationships. When this is done on a reg, dealerships boost profits and CSI!

We talk openly about how CallRevu's cutting-edge call interaction monitoring technology transforms the customer journey, leading to tangible improvements for clients. Eric provides real-world examples of how this technology has optimized processes and elevated customer satisfaction levels.

Explore the common pain points faced by dealerships in the call handling process for both service and sales, and learn actionable strategies to address and resolve these challenges effectively. Eric sheds light on the best practices adopted by top-performing dealerships in terms of processes and accountability, offering valuable insights into achieving superior results in both departments.

Uncover the significance of daily reporting and analytics in driving better business decisions for dealerships. Learn how data derived from call interactions can inform strategic decisions, enhance operational efficiency, and drive revenue growth. Discover how dealerships can leverage this information to gain a competitive edge and elevate the overall customer experience.

Tune in to this episode to gain expert advice from Eric Glass on harnessing communication intelligence to revolutionize dealership operations and drive sustainable growth in the automotive industry!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Welcome to a special series where I interview industry leaders LIVE during the NADA Show!

Really fun chatting with Joe Shaker, the innovative car dealer and founder of Tru Video, to uncover the transformative power of technician videos in the service department and beyond. With a track record of selling over 10,000 cars annually, Joe shares his insights on leveraging video content to drive customer loyalty, profits, and eliminate doubt in the automotive service experience.

Discover how Joe's journey began with a focus on addressing customer doubts and enhancing transparency in service work through visual aids and proof in the form of engaging videos. By embracing trust and transparency, Joe revolutionized the customer experience and set a new standard for service excellence in the automotive industry.

Explore the impact of video content on consumer behavior, as Joe emphasizes the preference for visual communication over traditional text-based or verbal interactions. With an impressive 850,000 video views per month and over 1 million videos sent, Joe's approach resonates with modern consumers who value concise and engaging communication.

Learn about the evolution of the Maintenance Program Inspection (MPI) tool and its limitations in effectively communicating car health issues to customers. Joe highlights the importance of video content in bridging this gap and enhancing the sales equation by providing a clear and visual understanding of vehicle problems.

Uncover the remarkable statistic that 34% of videos were shared, indicating their effectiveness in influencing decision-makers and driving customer engagement. By sending videos to spouses or other key decision-makers, Joe's team successfully increased the impact and reach of their video content, leading to improved customer satisfaction and retention.

Join us as we explore Joe Shaker's pioneering approach to leveraging video content in the automotive service industry and learn how these strategies can revolutionize customer experiences, drive loyalty, and boost profitability in dealership operations.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Welcome to a special series where I interview industry leaders LIVE during the NADA Show!

Meet Aleks Keric, General Manager of the Murgado Automotive Group in Chicago! We get into the world of used car strategies and risk management in the automotive industry. In this insightful conversation, Aleks sheds light on how managing risk can be a powerful strategy, often overlooked by operators who fail to see its potential impact.

We explore the challenges of taking in a high volume of trade-ins on a busy day, with a slammed service department, and the risks involved in owning inventory for retail. Alex shares his unique approach to risk management, likening it to monitoring the stock market, and emphasizes the importance of focusing on at-risk cars with low demand to optimize sales.

As a dedicated user of LotLinx, Aleks reveals how AI and machine learning tools have revolutionized his decision-making process, particularly in identifying cars that require more marketing activity. By leveraging LotLinx's VVO tool and collaborating closely with his marketing team, Alex streamlines his operations and accelerates the sales cycle, ultimately saving costs and boosting efficiency.

Discover the innovative strategies Aleks has implemented to adapt his business in 2024, including the implementation of a strict 60-day hard turn policy. Learn how he maximizes vehicle descriptions with compelling language, incorporating ChatGPT and emojis to enhance customer engagement and drive sales.

Tune in to this episode to gain valuable insights from Alex Carrick on transforming risk management into a strategic advantage and optimizing used car operations in the ever-evolving automotive landscape.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

https://www.meetlisacopeland.com

Join us for an inspiring conversation with Lisa Copeland, a top 1% real estate agent among 90,000 peers, co-founder of Cardone Mortgage, and host of *American Dream*. Lisa shares her remarkable journey from entrepreneur and car dealer to real estate powerhouse, emphasizing the importance of personal branding and the impact it can have on your career.

In this episode, Lisa discusses her partnership with Grant and Elana Cardone, revealing how she made the leap into real estate in 2020 and why she believes in the power of networking—“always take the meeting.” She shares invaluable insights on what it takes to become a top performer, from self-belief to strategic investment in real estate.

Lisa says there is three ways to build wealth—inheritance, exit strategies, and self-driven initiatives—and passionately advocates for homeownership as a key to financial freedom. With her experience, she highlights the benefits of real estate as a hedge against inflation and the importance of finding a knowledgeable realtor.

We also explore the challenges posed by COVID-19, how Lisa pivoted her career, and the impressive 1,200-agent network she built globally with Elana Cardone. Drawing inspiration from her entrepreneurial father, Lisa shares lessons learned from both successes and setbacks, making this episode a must-listen for anyone looking to elevate their career and financial future.

Tune in for a wealth of knowledge and inspiration on branding, investment, and the entrepreneurial spirit!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

 🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Welcome to a special series where I interview industry leaders LIVE during the NADA Show!

I’m standing on stage at the LotLinx booth right in front of Dominic Scruggs, a seasoned automotive industry veteran who made waves by boosting his sales by a staggering 241% within a year using cutting-edge machine learning marketing techniques. Featured in Automotive News for his remarkable successes, Dominic shares his insights and journey from a 20-year tenure as a general manager in the car business to founding Willowood Ventures.

Dominic delves into his insightful approach to used car acquisition, emphasizing the importance of having the cleanest cars at the lowest prices. He believes that the key to success lies in the service department, where the story of each vehicle unfolds. By targeting the specific cars his market desires, identified through customer service appointments, Dominic ensures a seamless transition into the sales process.

Through his experience, Dominic reveals the significance of targeting existing customers with scheduled appointments as the low-hanging fruit in the sales ecosystem. Leveraging customer familiarity and vehicle history, he explains how to keep clients within the dealership's ecosystem for repeat business and retention.

Transitioning to marketing strategies, Dominic sheds light on the common challenges faced by dealerships, such as stagnant inventory due to pricing or visibility issues. By addressing each car's unique selling points early on, he highlights the importance of understanding the vehicle's market positioning for swift and profitable sales.

Drawing from his expertise, Dominic shares his tactics for standing out in a sea of generic third-party listings by crafting compelling and distinctive vehicle descriptions. He unveils insider tips on refining listing descriptions to showcase the uniqueness and value of each car, ultimately driving sales and maximizing profitability.

Tune in to discover the transformative insights and strategies shared by Dominic Scruggs that are guaranteed to revolutionize your approach to automotive sales and marketing!

Dominic Scruggs, Founder & CEO, Willowood Ventures and 20-year General Manager

http://linkedin.com/in/dominic-scruggs-86958867 | https://willowoodventuresllc.com | dom.scruggs@gmail.com | 864-909-6038

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Welcome to a special series where I interview industry leaders LIVE during the NADA Show!

I'm standing alongside Autosled Co-Founder, Dave Sperau and Mike Buerger, the Marketing Director, to explore the latest feature of their innovative technology revolutionizing dealer transportation! 🚘

Autosled, often described as the "Uber for dealer transportation," has recently launched a groundbreaking feature—the direct-to-consumer model. I can testify to how easy it is to use when you need a transporter to move your car! I recently utilized the Autosled app to effortlessly transport my car from South Carolina to Colorado. It was seamless! No more lifting a finger or making endless calls—just one upfront price with no hidden fees.

Discover how this tech company continuously refines its products by testing new features, gathering feedback, and enhancing the user experience. Autosled's commitment to excellence shines through as they bridge the gap between dealers and transporters, now extending their services to everyday consumers.

In a world where online purchases are on the rise and consumers seek options beyond their local market, Autosled's innovative approach caters to the evolving needs of both dealers and customers. Learn why some dealers prefer to entrust transportation to Autosled while others appreciate the hassle-free link that streamlines the process for their customers.

Find out the driving forces behind Autosled's expansion into the consumer market and how they are reshaping the landscape of transportation services! Don't miss this insightful conversation with the minds behind a game-changing technology that's revolutionizing the way we move vehicles across distances!

💥Contact these guys!💥

💬Dave Sperau, david.sperau@autosled.com

💬Mike Buerger, mike.buerger@autosled.com

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Welcome to a special series where I interview industry leaders LIVE during the NADA Show!

Join my live conversation on stage with Michael Thomas and Daniel Govaer, esteemed colleagues, clients, and friends, renowned for their leadership roles at a high-performing Mercedes dealership. With years of experience and a shared passion for cultivating excellence, Michael and Daniel offer invaluable insights on attracting and retaining top talent in the competitive automotive industry.

Michael and Daniel share their insights and strategies into the art of building a thriving organizational culture that fosters employee loyalty and engagement. From modern incentives to the significance of team building through community initiatives, they emphasize the importance of creating a workplace where individuals not only excel professionally but also feel valued and supported.

Sharing their innovative approach to leadership, Michael and Daniel highlight the power of trust, communication, and individual empowerment in driving team success. They discuss the pivotal role of asking thought-provoking questions and encouraging open dialogue to understand employees on a deeper level and nurture their potential.

Unveiling their secrets to employee retention, Michael and Daniel reveal the impactful strategies they implement, from quarterly surveys and team feedback mechanisms to small gestures like free ice cream Fridays and personalized incentives. By instilling a sense of trust, empowerment, and genuine care within their team, they have created a culture where employees feel valued, motivated, and inspired to deliver their best work.

Discover the keys to building a high-performing team, fostering a culture of trust and empowerment, and nurturing lasting relationships with employees as Michael and Daniel share their wisdom and experience in this insightful episode. Tune in to learn how you can attract, retain, and empower the right people to drive success in your dealership and beyond.

Daniel Govaer, Dealership Executive | Check out his LinkedIn!
The Michael Thomas Method | 330.595.4580 direct | www.themichaelthomasmethod.com 💬michael@LisTinar.com

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Welcome to a special series where I interview industry leaders LIVE during the NADA Show!

The dynamic sales expert, Steve Roessler with Drive Centric is slaying the sales game with his modern and fun sales tactics focused on what he terms "conversational commerce." 

Reflecting on the seismic shift in the sales landscape, Steve discusses the transition from the stagnant 2023 vibes, reminiscent of waiting for opportunities like Jabba the Hutt, to the proactive and engaging approach required in 2024 - the era of conversational commerce and building customer retention.

Unpacking the essence of relational selling in the current sales climate, Steve emphasizes the importance of getting to know the customer on a personal level and steering away from traditional transactional approaches. Drawing parallels between effective communication and a Christmas tree, he illuminates the significance of modern CRM tools in fostering lasting relationships with clients.

Delving deeper, Steve shares insightful tips on leveraging memes for improved communication, embracing two-way interactions, and infusing fun into texting to engage customers effectively. Furthermore, he sheds light on the power of video sales games and the evolving landscape of video conferencing in the sales process.

Join Steve and I as we laugh and make jokes while unraveling the secrets to unlocking sales success in 2024 through innovative communication strategies, customer-centric approaches, and a dash of fun that will transform salespeople into Jedi masters of the conversational commerce realm. Tune in to discover how you can elevate your sales game and cultivate meaningful connections with your customers in the digital age!

💬 Steve Roessler, steve@drivecentric.com

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.