Explore every episode of the podcast D.Coded Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Why Design Matters: An Introduction | 09 Dec 2025 | 00:33:18 | |
In this inaugural episode of 'Decoded', hosts Melisa LeƱero and Prof Saeema Ahmed-Kristensen explore the evolving landscape of design amidst rapid technological and societal changes. They discuss the complexities of the term 'design', the responsibilities of designers in addressing wicked problems, and the importance of a mindset that embraces ambiguity. The conversation also touches on the future of design, including the integration of AI and biomaterials, and the necessity for collaboration across disciplines to tackle pressing global challenges. Music by AlƩ Prada | |||
| Episode 2: Design Beyond Products | 14 Jan 2026 | 00:43:18 | |
In this episode, we challenge the traditional notions of design and discuss how the world of products is evolving beyond the physical. From apps to behavioural shifts, design can take many forms. What do you think the future of products looks like? Letās hear your ideas! #FutureOfDesign #ProductEvolution #DigitalDesign #InnovativeThinking #Podcast #DesignCommunity #AI #Sustainability #UserBehavior | |||
| Episode 3: Designing for our Planet | 28 Jan 2026 | 00:52:35 | |
Summary Saeema & Melisa explore designing for the planet with guest Rachel Bronstein, Design Council. She describes the Skills for Planet Movement and the Design Council's ambition to upskill a million designers. They explore the importance of embedding green design skills in education, the co-creation process of the Skills for Planet Blueprint, and the challenges faced in industry adoption. The conversation also touches on the needs beyond skills to make change. How can we ensure the needs of industry are met? The need for policy support and the importance of building a movement to empower designers to create positive change for the planet. Keywords: design, sustainability, green skills, education, design council, skills for planet, environmental impact, design innovation, systems thinking, design for planet Takeaways
Chapters 00:00 The Evolution of Design and Its Responsibilities 09:00 Green Skills for Designers: The Skills for Planet Movement 17:28 Embedding Green Skills in Education and Industry 26:26 Bridging the Gap: Profit and Sustainability in Design 28:30 The Role of Design in the Green Transition 29:54 Policy and Advocacy in Design 30:50 Exploring Vocational Levels and Design Education 32:32 Building the Skills for Planet Movement 33:35 Upskilling Designers for a Sustainable Future 39:46 Understanding Regenerative Design 44:13 The Need for Tools in Sustainable Design 46:29 AI and Its Relationship with Design for Planet | |||
| Episode 4: Lipstick on the pig & project love | 11 Feb 2026 | 00:44:52 | |
In this conversation, Melisa, Saeema, and Clive explore the evolving landscape of design, focusing on the concept of 'redesigning thinking' as a new methodology that extends beyond traditional design thinking. They discuss the importance of service design, the impact of digital technologies and AI on design practices, and the significance of empathy in creating meaningful design solutions. Clive shares insights from his Project Love initiative, emphasizing the role of design in fostering love and empathy in society. The conversation concludes with key takeaways on the value of design and the need for designers to assert their role in shaping the future. | |||
| Episode 5: Data-Driven Entrepreneurship | 28 Feb 2026 | 00:46:16 | |
In this episode, Saeema and Melisa engage with Dr. Sam Bailey, an innovator in the field of design and technology. They explore the intersection of invention and entrepreneurship, focusing on Sam's products like Pippa, a fire prevention device, and Yo-go, an electric vehicle aimed at reducing carbon emissions. The conversation delves into the challenges of creating markets for innovative products, the importance of data-driven design, and the necessity of understanding user needs. Sam shares insights from his experiences, including pitching at Dragon's Den, the significance of marketing and the lessons learned from real-world testing and investment strategies. Chapters 02:16 Sam Bailey's Background and Innovations 03:04 The Development of Pippa: A Fire Prevention Device 09:39 Creating a Market for New Technologies 17:03 Introducing Yo-go: A Sustainable Urban Vehicle 20:24 Product Development and User Testing 26:37 Public Reception and User Experience 30:24 Challenges and Vandalism 31:24 Societal Acceptance and Market Creation 37:04 Insights from Dragon's Den 43:07 Marketing and Product Development Strategies | |||
| Episode 9: The Value of Data in Cycling | 22 Apr 2026 | 00:53:40 | |
This episode explores the innovative journey of Irene McAleese and Philip McAleese, co-founders of See.Sense, a company transforming cycling safety and urban mobility through smart sensor technology and data insights. Discover how their product evolved from a simple bike light to a data-driven system that enhances city planning, safety, and behavioral change. Chapters 01:47 The Birth of See.Sense and Its Products 04:52 Entrepreneurship Journey and Initial Challenges 07:55 Design-Centric Approach and User Feedback 11:04 Evolution of the Product and Data Utilization 23:54 Enhancing Cyclist Safety Through Data 28:40 Navigating Data Challenges with Cities 34:27 Behavior Change and Cycling Initiatives 49:42 The Evolution of See.Sense and Co-Creation Resources See.Sense Official Website - https://seesense.cc LinkedIn - https://www.linkedin.com/in/irenemcaleese/ LinkedIn - https://www.linkedin.com/in/philipmcaleese/ Captions are AI generated | |||
| Episode 8: Bridging Anthropology & Design | 08 Apr 2026 | 00:42:24 | |
In todayās rapidly evolving technological landscape, the role of anthropology in design is more vital than ever. As AI and data-driven methodologies expand, understanding the human behind the data remains a cornerstone for impactful innovation. This post unpacks the insights from a compelling discussion involving social anthropologist and design researcher, Dr. Caitlin Robinson, who shares how blending anthropology and design can create richer, more ethical, and human-centered outcomes. Whether youāre a designer, researcher, or curious professional, this exploration clarifies how ethnographic methods, synthetic personas, and AI partnership can transform how we understand and serve people in digital and physical spaces. Letās dive into the key ideas that bridge social insights, innovative design, and responsible technology. Chapters 02:29 The Role of Anthropology in Design 05:39 Ethnography and Its Application in Design 08:27 The Transition from Anthropology to Design 11:22 Integrating Technology with Ethnographic Methods 14:20 Balancing Data and Empathy in Design 17:18 The Future of Design Thinking with AI 21:34 The Role of Human Insight in AI Innovation 24:13 Understanding Synthetic Personas 27:25 The Intersection of Design and Behavioral Science 29:53 The Value of Design in Complex Systems 37:01 Engaging Clients in the Design Process Ā Resources Caitlin Robinson's LinkedIn - https://www.linkedin.com/in/cpdrobinson/ Daniel Kahneman's Thinking, Fast and Slow Book | |||
| Episode 7: Creative Technology & Nature | 25 Mar 2026 | 01:04:01 | |
In this episode, Jude Pullen, an award-winning creative technologist, explores the intersection of AI, ethics, sustainable design, and innovative problem-solving. Discover how design mindset shapes AI applications, the importance of local data processing, and the potential for inclusive design to create societal impact. Chapters 03:20 Exploring the Intersection of Design, creativity and AI 08:41 The Role of AI in Sustainable Packaging Solutions 14:52 Data Challenges in AI Implementation 19:46 Balancing Profit, Planet, and People in AI Usage 26:23 Public Perception and Responsibility in AI Adoption 29:32 Navigating AI's Role in Society 34:01 Understanding Provenance in AI and Nature 39:54 The Intersection of Nature and Technology 46:07 Data, Knowledge, and Geopolitics 49:50 Designing for Individuals: The Case of Josh 01:00:42 The Business Case for Inclusive Design Resources
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| Episode 6: Design | Regenerative Imagination | 11 Mar 2026 | 00:49:10 | |
In this episode, we explore the concept of regenerative imagination in design with Professor Delfina Van Ditmar, discussing the ecological challenges we face and the paradigm shifts needed in design practices. Delfina shares practical examples of regenerative practices, emphasising the importance of moving beyond sustainability to actively restore health to our ecosystems. The conversation also delves into the role of imagination in design, the barriers to innovation, and the need for new business models that support regenerative practices. Chapters 02:59 Ecological Challenges and the Need for Paradigm Shifts 06:39 Understanding the Anthropocene and Systemic Change 09:41 Practical Examples of Regenerative Agriculture 16:57 The Broader Impact of Regenerative Design 21:56 The Role of Regenerative Imagination in Design 26:03 Barriers to Regenerative Innovation 30:31 Navigating Economic Sustainability in Regenerative Startups 38:18 The Future of Design and Business Models | |||
| Episode 10: Inclusion in Design | 06 May 2026 | 01:06:26 | |
This episode explores inclusive design in transportation and urban streets, featuring experts Pat Langdon and Michael Thomas. Topics include designing for diverse needs, innovative solutions for accessible travel, and the importance of lived experience in creating inclusive environments. Chapters 02:47 Understanding Inclusive Design: Definitions and Evolution 05:59 Challenges in Aviation: Inclusion Issues in Air Travel 08:58 Designing for Accessibility: Innovations in Aircraft Design 11:55 Lived Experiences: Insights from Users with Disabilities 15:03 Prototyping Solutions: Testing and Feedback 17:53 Regulatory Challenges and Future Directions 20:48 The Role of Technology in Inclusive Design 23:50 Conclusion and Future of Inclusive Design 29:25 Exploring the Experiences of Disabled Users 31:49 Addressing Gaps in Data and Research 32:37 The Importance of Inclusive Design in Engineering 36:46 Transportation Accessibility and Its Broader Implications 37:48 Designing Inclusive Urban Spaces 45:18 Capturing Lived Experiences for Better Design 49:42 The Role of Attitudes in Accessibility 52:35 Understanding Optimal Curb Heights 54:59 The Importance of Detection Methods 57:12 Challenges in Urban Design for Accessibility 59:23 Conflicting Requirements of Different Users 01:02:16 Inclusive Design: A Broader Perspective 01:03:08 The Role of Empathy in Design 01:03:39 Future Research Directions in Urban Design 01:05:05 The Impact of Design on User Experience | |||
| Episode 11: Designing Healthcare Systems | 20 May 2026 | 00:57:36 | |
In this insightful episode, Saeema, Melisa and John Clarkson, CBEĀ Professor of Engineering Design, University of Cambridge discuss the integration of systems thinking and engineering design in healthcare. He shares practical approaches to understanding complex healthcare systems, engaging stakeholders, and designing patient-centred solutions. Captions are AI Generated Chapters 00:00 Introduction to Design and Systems Thinking 02:55 The Role of Systems Thinking in Healthcare 05:47 Engineering Better Care: A Systems Approach 08:54 Raising Awareness and Building Systems Leadership 11:35 The Improvement Canvas: Defining Problems 14:32 Engaging Stakeholders in Healthcare Design 17:50 Delight and Disgust in Palliative Care 20:36 Understanding Patient Journeys and Healthcare Pathways 23:45 The Importance of Experience in Healthcare 29:00 The Poetic Side of Design 29:58 Co-Designing with Users 34:10 Understanding the Problem 38:06 Iterative Design Process 42:31 The Role of Stories in Healthcare 50:49 Rethinking Healthcare Systems Resources:Ā https://www.linkedin.com/in/p-john-clarkson-42652a1/ https://www-edc.eng.cam.ac.uk/people/p-john-clarkson-cbe-freng | |||
| Episode 12: Defining Success in Entrepreneurship | 03 Jun 2026 | 00:56:09 | |
In this episode, John Kermath shares his extensive experience supporting startups, from superconductors to green city initiatives. The discussion covers navigating market needs, the importance of talking to customers, ecosystem development, and the value of fearless entrepreneurship. Chapters 00:00 Introduction to Entrepreneurship and Innovation 02:45 Challenges in Commercialising Technology 06:42 Understanding Market Needs and Customer Engagement 12:26 Identifying Market Opportunities and Co-Creation 16:43 The Role of London Green City 21:02 Navigating Pivots and Strategic Decisions 23:34 Defining Success in the Startup Ecosystem 25:03 Comparing Risk Appetite: UK vs. US 26:52 Key Components of the Entrepreneurial Ecosystem 30:01 Identifying Market Needs and Entrepreneurial Opportunities 32:21 Challenges in Commercialising Technologies 37:45 Building Ecosystems: Green Town Labs and Beyond 41:43 Comparing Entrepreneurial Ecosystems: Boston vs. London 43:18 Cultural Shifts: Embracing Risk and Failure 48:22 Advice for Aspiring Entrepreneurs Captions are AI-generated | |||