Data Driven Voices - A Podcast by Avaus – Details, episodes & analysis

In this episode of Data-Driven Voices, host Emma Storbacka sits down with Neil Dickson, Head of Digital Strategy and Capabilities at Scania, to talk about what it takes to lead large-scale change in a global, industrial organization.

They explore:

• How a psychology-first mindset helps teams adapt to disruptive change

• What it means to build a real infrastructure for transformation—not just processes
• Why customer insight and local enablement beat top-down directives
• How a global ethnography project turned into a GPT-powered voice-of-the-customer engine
• Why trust, vision, and adoption—not just AI or tech—are the real change levers

AI and digitalization are moving fast—but organizational change rarely does. So how can leaders navigate complexity, win trust, and build systems that people actually use?

--> Tune in for a practical, human-centered conversation with one of the Nordics’ most thoughtful voices in data and transformation.

#DigitalTransformation #AIAdoption #ChangeLeadership #CustomerInsight #OrganizationalChange #DataDrivenVoices

In this episode of Data-Driven Voices, host Emma Storbacka sits down with Petteri Heinonen, Chief Technology and Data Officer at Saka, to explore what it really takes to drive a company-wide digital transformation—from the ground up.

They dive into:

• How to go from scattered IT to a unified, customer-first data model
• Why tech choices should follow business outcomes—not the other way around
• The famous “gym analogy” for Martech: why tools alone won’t make you stronger
• How to prepare your data landscape for AI without chasing hype
• Why breaking down silos starts with shared ownership and trust

For Petteri, being data-driven isn’t about dashboards or architecture diagrams—it’s about staying curious, moving fast, and making sure your tools are actually used. So how can leaders cut through complexity and build tech that delivers real impact?

Tune in for a refreshing, no-BS conversation with one of the most pragmatic minds in data and tech leadership.

#MarTech #AIReadiness #DataStrategy #CustomerCentricity #DigitalTransformation #DataDrivenVoices

Join us as we dive deeper into the world of data-algo-action with our CEO, Emma Storbacka, and Strategy Director, Ilona Vigren. Discover how this approach can drive tangible business results by:

• Defining your level of automation and setting targets
• Uplifting your automation level and ensuring scalability
• Managing your scaled portfolio effectively 

#podcast #datadriven #dataintoresults #dataalgoaction #insights

In our new episode CEO Emma Storbacka and Strategy Director Ilona Vigren, discuss the secret recipe to a successful data-driven business:

• How to define a data-algo-action methodology.
• How to apply the framework to concrete business problems.
• How to use the same recipe again and benefit scaling.

More receipts available in our Avaus Cookbooks. Read and learn more how to add more flavour to you business and stay relevant to your customers.

#podcast #datadriven #dataintoresults #dataalgoaction #avauscookbook

Is your organisation ready to run a marathon instead of endless sprints? Our CEO Emma Storbacka and Strategy Director Ilona Vigren are your coaches and discuss your full training program:

• How to end endless piloting
• How to scale and automate the right efforts
• How to personalize at scale
•  How to create the right mindset

#podcast #datadriven #dataintoresults  #dataalgoaction

Our podcast series continues! High vision of becoming data-driven, but don’t know how to translate vision into concrete actions? We got you! Our CEO Emma Storbacka and Strategy Director Ilona Vigren are breaking down the steps:

1. How to become a data-driven organisation

2. How to define the relevant KPIs

3. How to create the right mindset

Find out how data-driven your organisation is right now and whether customer-centricity and data-drivenness going hand-in-hand or if they are separate topics.

#podcast #datadriven #dataintoresults  #dataalgoaction

We are continuing our European expansion. Starting January 2023, Italian enterprises will be able to leverage Avaus’ best practice assets and methodologies for accelerating data-driven transformation in marketing and sales. Listen to Emma Storbacka, Avaus Group CEO interviewing Piero Trivellato, Country Manager Avaus Italy on what European organisations in general, and Italian firms in specific, can learn from the Nordic way of working with data-driven transformation.

In this episode of Data-Driven Voices, host Emma Storbacka sits down with Emma Spjut, Head of CRM & Marketing Automation at Dustin, for our very first Swedish-language episode. Together, they dive into the power of automation, AI, and data-driven strategy in transforming modern marketing. Summary of the episode in english is available here: https://www.avaus.com/blog/omnichannel-automation-emma-spjut-podcast/

Together, they explore:

Marketing today is no longer one-size-fits-all. It’s smart, scalable, and fueled by data. Tune in to hear how Emma Spjut and her team are shaping the future of customer communication at scale.

#MarketingAutomation #AIinMarketing #Omnichannel #DataDrivenVoices #CustomerInsights

In this episode of Data-Driven Voices, host Emma Storbacka sits down with Samuli Tahvanainen, Head of Marketing Technology at Sanoma, to talk about the ever-evolving MarTech landscape and the shift toward composable architectures.

They dive into:

• Why MarTech is never "done"—and how to stay ahead in a fast-changing field

• The balance between technology leadership and people management

• How to reverse-engineer MarTech decisions by starting with business goals

• The role of customer-centricity in driving smarter, more relevant marketing

• Why composable MarTech is like Lego (and how to avoid getting stuck with Playmobil)

With more tools, data, and expectations than ever, MarTech leaders are under pressure to deliver results while staying agile. How can companies design flexible, scalable, and business-driven MarTech stacks?

Tune in for a sharp and honest conversation with one of the Nordics' leading MarTech experts.

#MarTech #MarketingOps #ComposableMarTech #CustomerData #MarketingTechnology #DataDrivenVoices

In this episode of Data Driven Voices, host Emma Storbacka sits down with Adam Greco, a digital analytics veteran now at Hightouch, to explore the evolution of Customer Data Platforms (CDPs) in the era of composable architectures.

Key topics include:

• The convergence of digital and customer analytics

• Why data warehouses are becoming the central hub for customer data
• 10 key benefits of composable CDPs
• Common misconceptions and challenges of composable CDPs
• How AI is transforming data-driven decision-making
• Best practices for organizations adopting a composable CDP approach

Tune in to learn how this flexible, cost-efficient model can help future-proof your marketing and analytics strategies.

#DataDriven #ComposableCDP #CustomerData #AIinMarketing #MarTech #Analytics #DataWarehouse #Personalization #MarketingTechnology