Explore every episode of the podcast Dark Mode with John Coyle

We’re breaking down the top fast-food chains in the game, and trust me, this list is going to shake things up.  In this episode, we rank every major fast food chain and crown the true GOAT. We’re talking McDonald’s, Chick-fil-A, Arby’s, Taco Bell, and more. Using real data, including USA Today’s reader poll, social media engagement, and revenue numbers, we settle the debate once and for all.  Who’s bringing in billions, and who’s slacking on their fries? Find out how these giants are leveraging their brand, marketing, and social media strategies to stay on top, and why it matters for your business. Tune in now and find out who’s the GOAT in fast food! Whether you’re a fan of McDonald’s fries or swear by Chick-fil-A’s chicken, this episode has all the secrets. Don't miss it! ———————————————————————————————— John Coyle is an expert in simplifying the complex world of eCommerce for business owners and operators. With extensive experience in navigating the challenges of thin margins, lengthy PnLs, and managing large teams, John has developed reliable systems that drive more customers to eCommerce stores and boost revenue from existing customers and subscribers. His focus on streamlining revenue generation allows store owners to concentrate on what truly matters—their products and teams. Through his strategic approach, John empowers eCommerce businesses to thrive in a highly competitive market. Website: https://www.thedivenewsletter.com/squeeze-page1712742970440   Instagram: https://www.instagram.com/johnjhcoyle  Twitter: https://x.com/johnjhcoyle  LinkedIn: https://www.linkedin.com/in/john-coyle-1bb231120/   YouTube: https://www.youtube.com/@johnjhcoyle Learn more about your ad choices. Visit megaphone.fm/adchoices

Building a seven-figure business with just one person requires a combination of smart strategies and tapping into the right opportunities.   In this episode, we dive deep into the five game-changing strategies that can take you from $0 to $1 million in revenue. We talk about how to get traction, attract your first customers, and grow a social media following that actually converts into dollars. We cover everything from leveraging creative ads that hit to finding the right niche that keeps customers coming back for more. Learn why replacing bad habits with sustainable practices is crucial, and how a single, well-positioned product can skyrocket your business. If you’re ready to break through the noise and learn what really works, tune in to hear the strategies that have helped countless brands hit their first million. ———————————————————————————————— John Coyle is an expert in simplifying the complex world of eCommerce for business owners and operators. With extensive experience in navigating the challenges of thin margins, lengthy PnLs, and managing large teams, John has developed reliable systems that drive more customers to eCommerce stores and boost revenue from existing customers and subscribers. His focus on streamlining revenue generation allows store owners to concentrate on what truly matters—their products and teams. Through his strategic approach, John empowers eCommerce businesses to thrive in a highly competitive market.     Website: https://www.thedivenewsletter.com/squeeze-page1712742970440   Instagram: https://www.instagram.com/johnjhcoyle  Twitter: https://x.com/johnjhcoyle  LinkedIn: https://www.linkedin.com/in/john-coyle-1bb231120/   YouTube: https://www.youtube.com/@johnjhcoyle Learn more about your ad choices. Visit megaphone.fm/adchoices

Hot Ones is reportedly on the market BUT struggling to find a buyer. Is the future of your favorite hot wings show at risk?  Get straight into the heart of the matter—why Hot Ones, despite its massive success, might be facing an uncertain future. We explore the business complexities that could spell the end for this iconic YouTube series, including the reported $70 million price tag that BuzzFeed is asking for—a price that has left potential buyers hesitant.  We also break down the intertwined fate of Hot Ones and its hot sauce partner, Heatonist, a partnership that has fueled both brands but also complicates the potential sale. If you’re serious about staying ahead of the curve in the digital marketing game, this is one conversation you can’t afford to miss. Don’t just sit on the sidelines—tune in! ———————————————————————————————— John Coyle is an expert in simplifying the complex world of eCommerce for business owners and operators. With extensive experience in navigating the challenges of thin margins, lengthy PnLs, and managing large teams, John has developed reliable systems that drive more customers to eCommerce stores and boost revenue from existing customers and subscribers. His focus on streamlining revenue generation allows store owners to concentrate on what truly matters—their products and teams. Through his strategic approach, John empowers eCommerce businesses to thrive in a highly competitive market. Website: https://www.thedivenewsletter.com/squeeze-page1712742970440   Instagram: https://www.instagram.com/johnjhcoyle  Twitter: https://x.com/johnjhcoyle  LinkedIn: https://www.linkedin.com/in/john-coyle-1bb231120/   YouTube: https://www.youtube.com/@johnjhcoyle Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you ready to discover the unconventional tactics that can catapult your business into the seven-figure club?   In this episode, we explore groundbreaking ideas that can revolutionize your approach to business and marketing. We’re talking about actionable insights and strategies on how to leverage AI to make $1 million. We don’t skim the surface—our discussion digs into real-world applications, from AI-driven marketing strategies to innovative business concepts. Whether you’re just starting or looking to scale your business, the wisdom shared here will give you the edge you need to outsmart the competition. Don't just dream about success—tune in, take notes, and start implementing these innovative AI strategies today. ———————————————————————————————— John Coyle is an expert in simplifying the complex world of eCommerce for business owners and operators. With extensive experience in navigating the challenges of thin margins, lengthy PnLs, and managing large teams, John has developed reliable systems that drive more customers to eCommerce stores and boost revenue from existing customers and subscribers. His focus on streamlining revenue generation allows store owners to concentrate on what truly matters—their products and teams. Through his strategic approach, John empowers eCommerce businesses to thrive in a highly competitive market. Website: https://www.thedivenewsletter.com/squeeze-page1712742970440   Instagram: https://www.instagram.com/johnjhcoyle  Twitter: https://x.com/johnjhcoyle  LinkedIn: https://www.linkedin.com/in/john-coyle-1bb231120/   YouTube: https://www.youtube.com/@johnjhcoyle  Learn more about your ad choices. Visit megaphone.fm/adchoices

Uncover the disturbing cult-like following behind Stanley Tumblers in this eye-opening episode of the Dark Mode Podcast. Learn why these water bottles have sparked such a craze. Chapters 00:00 Intro 00:37 Today's Guests 03:45 Stanley Origins 08:25 Mormon Mommy Bloggers 16:03 Pop Culture 20:50 WTF? 26:54 Can They Keep This Up? 38:10 How They Did It 53:00 Pluggin' Away Learn more about your ad choices. Visit megaphone.fm/adchoices

From broke cop to $100 million per year - the inspiring story of AG1 founder. Learn how he turned his life around and achieved massive success. When he started AG1 Chris was homeless, and in debt. In trying to solve his own health problems, he created a product called Athletic Greens. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we're talking about how manscaped made their first $1,000,000 in sales and how they got from there to a $1 Billion valuation.  From friends in a bar to burning testicles to Shark Tank. Manscaped took over the internet and grew to $300M in only 5 years.  We're going behind the scenes and discussing:  - The dangers of removing hair from your balls - How manscaped made their first million dollars - How they stole the authority of celebrities, podcasters, comedians, and influencers to grow from $3M to $300M million - The $1 Billion dollar valuation to go public and why that deal fell through - What comes next in the world of male pube shaving Chapters 00:00 Intro 01:56 Today's Guests 04:27 Origin Story 06:07 Hair Removal Nightmare 17:22 First $1M Advertising Breakthrough 18:47 Shark Tank Deal 28:28 $3M to $300M By Hijacking The Internet  34:58 What is EBITDA?  37:28 IPO ($1.2 Billion Valuation) Falls Through  42:20 How To Recreate Manscaped Today  49:46 What We Would Do if We Were Leading Manscaped Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's guest is Grady Laird, and he built an 8 figure cold brew coffee company from scratch. Grady lays out his story of moving to New York City, getting a job working at a major magazine, developing Grady's Cold Brew.  He talks about getting his first sales, getting into local retailers, and going national.  This is a masterclass in building an 8 figure company from scratch. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we're talking about how Allbirds built one of the most impressive and fastest growing shoe companies up to a $4 Billion Valuation. Allbirds was the hottest footwear brand of the late 2010s. This episode explores the origin story. The crazy tactic they used to grow to a $4 Billion valuation, and how it all fell apart. Chapters 00:00 Intro 00:34 Allbirds Founder Pro Soccer Story 01:47 Today's Guests 03:24 Is New Zealand Racist? 05:43 The origin of Allbirds 17:53 A Genius Fundraising Tactic 24:00 The Launch & The Craze 27:20 The Problem With Venture Capital 38:43 Going Public 43:38 Things That Ruined the Value 48:10 How Allbirds Can Make a Comeback 52:00 How to Recreate This Company Today 01:03:35 Where to Find Today's Guests Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I'm breaking down the rise and fall of buzzfeed. How did Buzzfeed succeed? Why did they fail? What do the company's financials look like? And most importantly is there still hope for Buzzfeed? Chapters 00:00:00 Intro 00:00:30 The First Person to Ever Go Viral 00:02:45 Today's Guests 00:07:24 The Founder of Buzzfeed 00:09:07 Asians Don't Like Being Hugged? 00:11:38 Afraid of Being Racist 00:13:37 How Buzzfeed took off (Huffington Post Sidepiece) 00:18:44 Buzfeed Video and Famous Creators 00:21:46 The Viral Video Formula 00:23:56 Making Inappropriate Jokes & Racism 00:30:46 The Big Problem 00:32:56 What is a Controversial Topic 00:41:13 White People Don't Clean Themselves 00:45:45 Buzzfeed Creators Getting Take Advantage Of 00:49:30 Ghost Town 00:51:00 Do They Make Money? 00:53:04: What is a Liberal? Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's episode is about the rise and fall of Kylie Cosmetics by Kylie Jenner. Kylie Cosmetics was the hottest beauty brand on the marketing in 2017. Kylie Jenner herself was on the Forbes list as the youngest female self-made billionaire ever. Kylie even sold half of the company for $600 Million dollars. Today Kylie Cosmetics is a shell of it's former self. We're diving deep into how Kylie Cosmetics caught so much momentum; what Kylie Jenner and Kris Jenner did did right; and how it all went wrong. Chapters 00:00 Intro and Guest 03:40 Kardashian Beauty Failures 07:40 The Kanye West Effect 11:30 The Most Important Part of Your Business: Hiring 12:30 The Real Genius Behind Kylie Cosmetics 16:20 How To Do a Deal with a Celebrity 22:45 How To Launch a Brand ($100M) 28:30 Kylie Jenner Scandals 32:20 Lying for $600 Million 37:00 The Lawsuit 38:50 The Downfall 42:45 How I would recreate Kylie Cosmetics 50:05 Most Embarrassing Moments Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we're talking to Robin Skidmore, a man who sold his business, a marketing agency, for $28 Million. The unique thing about this sale is that marketing agencies RARELY sell for this much money. We're getting into how to build a company for scale and sale from the jump. We'll also talk about how he got into the deal, and what he did afterwards. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ready to start a marketing agency that doesn't suck? In this video, we'll share tips on social media marketing, client acquisition, and more to help you succeed in the world of marketing agencies. Today's guest is the founder of Wondersauce, John Sampogna.  John is the Founder of Wondersauce, an agency with 70 team members that does uniquely creative and challenging work.  We're talking about how John started his agency, how he operates a team of 70 people, and how he makes sure they're putting out incredible work.  This is a can't miss conversation for any agency or anyone who works with agencies.  Chapters 00:00 Ryan Reynolds Success 00:32 Advertisers who Hate Ads 01:45 Entrepreneur Breadcrumbs 07:00 Working at a Marketing Agency 11:00 Why People Hate Ads 12:24 How a Great Agency Works 16:45 The Challenge of Being Great 23:00 How I Started My Agency Learn more about your ad choices. Visit megaphone.fm/adchoices

Let's talk about deodorant - specifically the kind you're using. Did you know you could be putting poison in your armpits? Today's guest is Suzanna Raff, the founder of a brand called Cleo and Coco. Suzanna is on a mission to eliminate body odor without using harmful, synthetic ingredients. Learn more about your ad choices. Visit megaphone.fm/adchoices

P.T. Barnum is the most respected swindler of all time. Today we'll talk about the things The Greatest Showman got right and wrong, what scams PT Barnum ran, and how you would recreate his success today.  Check out More Staffing and hire top notch Filipino talent: https://www.morenow.co/mc Learn more about your ad choices. Visit megaphone.fm/adchoices

Collin Slattery was a nerd. He started out playing card games like magic the gathering. Until someone approached about playing some poker. He was underage, and gambling was illegal. But he wanted to make money. Today we talk about his crazy journey from amateur to mayoral candidate to successful entrepreneur. Colin's story is fascinating. Learn more about your ad choices. Visit megaphone.fm/adchoices

Joy Mangano was a divorced mother of two kids when she had the idea that would make her a billion dollars. She invented a mop. The Miracle Mop changed her life. She's successfully started multiple businesses, had a movie made about her starring Jennifer Lawrence, and worked with countless celebrities. Now she's doing it again with a famous rapper. Selling, of all things, a cleaning spray. In this episode we get into what you don't know about the products you clean your house with, Joy's incredible story, and how she got involved with Mr. Worldwide. Chapters 00:00 Intro 01:25 What's wrong with the way I clean? 19:00 My Mom: The Best Female Inventor Of Our Time 39:43 The Woman Behind Serena Williams, Keith Urban, Paula Abdul, and Pitbull 50:30 What's Next Learn more about your ad choices. Visit megaphone.fm/adchoices

Ashwinn Kirashwammy KNOWS how to go viral on TikTok and Instagram. He's a content creator who makes a full time income and supports his business with his videos. But 18 months ago he had zero followers. Let's talk about how he goes viral on command. Today he has nearly 500k followers making content about branding and packaging (super niche). In this episode we cover: 00:00 Intro 00:57 My school struggles 03:00 My parents and money 05:30 Banking vs startups 12:45 Starting a social media app 24:45 How I started an agency 27:40 BS advice to our younger selves 33:57 How I got into making videos 37:40 Consistency doesn't matter 39:50 The viral video framework 43:31 One hack for more views 47:49 Rebranding Apple - "The anti-device device" 53:00 Doritos x Carrot Top collab 54:00 Red Bull x Tom Cruise collab Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I'm talking to Dan Trepanier, the Founder of Articles of Style. Dan started out blogging about fashion and flipping clothing on eBay. He grew that into a legit business. I sat down with him to talk about how he did it and why the way we dress is so important. Chapters 0:00 - F*@& Everybody 0:32 - The Clothes Make the Man 8:45 - Early Life & Inspirations 21:41 - College Life as an Athlete 27:15 - Beginning a Career in Fashion by eBay Hustling 35:13 - Blogging as a Tailor via a Wall Street Recommendation 38:32 - Leveraging a Personal Brand to a Successful Ecom Business 46:32 - Scaling the Business 52:21 - You are NOT Steve Jobs, Don’t Dress Like Him 54:03 - Current Business Strategy 57:07 - Final Thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's guest is Jackson Blackledge. If you want to make money online - you will want to watch this. This man is living proof that anyone can do it.  Things will take 3-4 times longer than you think.  Jackson got ZERO customers in his business for 20 months.  Today's guest started out as an electrician, with very little money. But he wanted money. He wanted to start his own business.  He learned a skill and started an agency. And he got no customers. In fact, it took him nearly two years to get ONE PERSON to pay him for his services.  Today he does $300k/month.  With quite a bit of profit.  He's built a twitter following of nearly 60,000 people and he has people banging down his door to work with him.  Shit takes time.  This is his story.  Chapters:  00:00 Reading Guest Tweets 01:00 Stop Watching Gurus 08:19 Failing, Nearly Quitting, Childhood, and Being an Electrician 22:10 Getting Traction 28:21 From $0 to $10k to $100k to $1M per month 40:25 What I Do With Money Learn more about your ad choices. Visit megaphone.fm/adchoices

Cardinal Mason is back and we're doing a problem solver episode.  Today we're digging into my personal brand. We're talking about building a business around a personal brand. Building the right audience. And some of the lesser-known tactics like buying engagement to increase your reach on social media. Chapters 00:00 "I Buy Shoutouts"  00:20 The Problem Solver Format 01:15 Our Problems 15:44 How Can I Create a Business With My Content 30:00 Buying Engagement 32:24 The Offer 46:20 Mason Builds My Business For Me 53:35 Getting Sales People to Work Harder 1:03:15 Buh Bye Now Learn more about your ad choices. Visit megaphone.fm/adchoices

Another problem solver episode comin' at ya. Youtube strategy for business is hard. Do you want to have a big YouTube channel with millions of subscribers that and gets hundreds of millions of views? Have you ever wondered how to use YouTube to make money for a niche business?  That's exactly what we're talking about on today's episode of the pod. Bryan is the founder of a successful agency.  He wants to know how to use YouTube to drive business while still making videos that will get views. Chapters 00:00 Who is Bryan 00:39 Explaining This Video 01:25 The Problems 15:15 Bryan's Content Strategy 18:30 Content Circles 29:54 Video Ideas 32:20 Formats 37:25 Managing Time 40:50 The Twitter & Short Form Hack 42:27 Using YT to Get Leads 44:45 Views vs Cash 51:54 Where to Find Bryan Learn more about your ad choices. Visit megaphone.fm/adchoices

Triple Whale presents Whale Informed. This week, John and Ethan discuss: 🧟 Liquid Death Raises Money 📊 Ecommerce Advertising Trends 🏴‍☠️ Temu Treasures + more. *** The Whalies Get Tickets: https://www.tickettailor.com/events/triplewhale/1107201 *** Chapters 00:00 Intro 00:59 Liquid Death Raises Money 06:04 DUDE Wipes’ Scoop 09:11 “Trends” by Triple Whale 12:46 Is TikTok Facing a Ban in the U.S.? 18:14 Bonobos Does a Golf No-No 22:05 Temu Treasures: Intro 23:03 Temu Treasures: Ethan’s Pick 25:28 Temu Treasures: John’s Pick *** Book a demo: https://www.triplewhale.com/bookdemo Learn more about your ad choices. Visit megaphone.fm/adchoices

At 15 Years Old Jason Wong was a Cook in his mother's Chinese restaurant. He went from meme pages to millions of followers to an ecommerce product drop to a successful exit to the fastest growing brand on TikTok. Then he went silent - too burnt out to continue. Today we're doing a problem solver episode, where we lay out some of the problems we're having then solve them together. Along the way Jason tells me his incredible story. Chapters: 00:00 Who is Jason Wong 00:30 Explaining This Video 00:50 Jason's Problems 02:20 John's Problems 03:17 Solving John's Problem 31:05 Founder Burnout 35:33 32 Million Follower Blog Empire 38:56 T-shirts, Memes and Coloring Books 46:00 $500 to $10+ Million 51:30 Getting Burned Out 55:45 Coming Back Learn more about your ad choices. Visit megaphone.fm/adchoices

Triple Whale presents Whale Informed, the show about ecommerce where puns go to die. This week, John and Ethan discuss: 📧 Klaviyo Professional Services 📱 Is Meta broken? 👟 Footlocker: Harbinger of death +more. *** The Whalies🎟️: https://www.tickettailor.com/events/triplewhale/1107201 *** Chapters 00:00 Intro 00:52 Is Meta Broken? 04:38 Foot Locker’s Disappointing Earnings 09:51 TB12 Sports 12:57 Chamberlain Coffee 17:19 Talentless 19:55 Seek Discomfort 22:46 Full Send 25:11 Crunch Labs 26:50 The Johnologue: Klaviyo Professional Services *** Book a demo: https://www.triplewhale.com/bookdemo Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's guest is the founder of the Barrel Aged Amazon agency Jake Stanislawski. Jake shares his best stories from just now realizing he's homeless to selling to nipple pasties on Amazon, and more. Since Jake is the man when it comes to selling on Amazon, I decided to put eras of Jeff's fits into a tier list with him. Enjoy! Learn more about your ad choices. Visit megaphone.fm/adchoices

Triple Whale presents Whale Informed, the show about ecommerce where puns go to die. This week, John and Ethan discuss: 🍫 Billionaires stocking shelves 🆒 Brand as differentiator for undifferentiated products 👛 Ridge x MKBHD + more. ********************************************************************** The Whalies Get Tickets: https://www.tickettailor.com/events/triplewhale/1107201 Vote: https://trytriplewhale.typeform.com/whaliesawards ********************************************************************** Timestamps 00:44 The Whalies by Triple Whale 01:13 Mr. Beast Restocking Retail Shelves 04:46 Hostage Tape - Old idea, New spin 09:22 What’s the P in Pinterest? Rapidfire 13:48 CoinBase Wins Liquid Death Ad Auction 15:35 First Human Neuralink Implant 17:01 NFL’s Big Season 18:30 Reddit Strikes Deal with Google 19:47 The End of Stanley Cups 21:33 Target’s new budget brand 23:15 Taco Bell’s Keynote The Johnologue 24:28 Ridge Strikes Partnership with MKBHD ********************************************************************** Book a demo: https://www.triplewhale.com/bookdemo Follow Triple Whale: https://twitter.com/triplewhale Follow John: https://twitter.com/johnjhcoyle Follow Ethan: https://twitter.com/ethanshust Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I'm talking to Scott Boulis.  Scott has been making money on viral products for the past decade.  From being one of the first team members at Teespring to getting sued for a meme product - Scott has stories. Learn more about your ad choices. Visit megaphone.fm/adchoices

Triple Whale presents Whale Informed, the show where we don't give you business advice but do tell you what's happening in and around ecommerce. This week, John and Ethan discuss: 🤖 Mark Zuckerberg vs. Apple Vision Pro  🍫 Creator-led brands (Feastables says goodbye to DTC)  🌿 Benchmarking Brēz  + more. Finally, we end the episode with The Johnologue™, where John does a Super Bowl ad retro. ********************************************************************** Chapters 0:00 The Whalies Giveaway 1:59 Zuck vs Apple Vision Pro 7:03 Feastables quit DTC + other creator-led brand moves 11:59 Reviewing Brēz’s January performance against food & bev benchmarks 19:01 This week’s DTC news 28:28 The Johnologue: Reviewing the best & worst Super Bowl ads ********************************************************************** Book a demo: https://www.triplewhale.com/bookdemo Follow Triple Whale:    @triplewhale   Follow John:    @johnjhcoyle   Follow Ethan:    @ethanshust   Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I'm putting Super Bowl ads into a tier list with Daniel Murray, the founder of @themarketingmillennials . Daniel actually played college football with Travis and Jason Kelce, so we get into some Kelce bros stories.  ==== Timestamps 00:00 Tier List of Super Bowl Ads 01:02 Temu 05:40 Daniel's dream product 09:25 Michael Cera Cerave 13:46 Travis & Jason Kelce Stories 18:28 Kanye Yeezy Store 24:15 Building a 7-Figure Media Company 30:13 Bud Light 36:40 Tips For Getting Over 1 Million Followers 47:05 Ben Affleck Dunkin' Donuts 53:15 Honorable Mention Learn more about your ad choices. Visit megaphone.fm/adchoices

Triple Whale presents Whale Informed, the show where we don't give you business advice but do tell you what's happening in and around ecommerce. This week, in our second episode, John and Ethan discuss: 🥂 The Taylor Swift Industrial Complex™️ 💻 A Browser that Browses... for you? 🏈 Super Bowl ads (note: pre-Super Bowl takes) Followed by an industry CAC quiz & more. Finally, we round out our inaugural episode with The Johnologue™, where John goes deep on the Apple Vision Pro. ********************************************************************** Chapters 00:00 Intro 01:06 Taylor Swift Industrial Complex 5:35 Super Bowl Ad Strategies 11:08 The Browser That Browses For You 15:39 2024 Customer Acquisition Cost Quiz 22:30 The Johnologue™️: Apple Vision Pro ********************************************************************** Book a demo: https://www.triplewhale.com/bookdemo Follow Triple Whale on X: https://twitter.com/triplewhale Follow John on Twitter: https://twitter.com/johnjhcoyle Follow Ethan on Twitter: https://twitter.com/EthanShust Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I'm sitting down with @CardinalMason . He's made multiple millions of dollars at only 24 years old, and he has talked to hundreds of people who currently have very little and are trying to make money.  He's identified 4 levels of money. that we'll cover.  We also talk about the mindset that keeps people broke. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I'm sitting down with Nick Shackelford.  Nick is a serial entrepreneur who has five businesses that do multiple millions of dollars in revenue.  Today I'm talking about his decision to launch ANOTHER business last year, why he became a legal drug dealer, whether people should focus on multiple things or just one thing, and more.  ===Chapters=== 0:00 - A Legal Drug Dealer 02:53 - All of Nick's Businesses 04:40 - Launching Brez 09:12 - Human Optimization Trend 10:58 - Nick's Advantage 13:37 - The Drink Wave 17:30 - How Many Brez To Get High? 23:00 - Nick Share's Real Time Revenue 26:17 - Nick Created the Fidget Spinner Trend 31:37 - Quitting Alchohol 34:16 - How Nick Runs 5 Businesses 39:17 - Is Focus Overrated? 41:05 - Nick Shares his Weekly Calendar 46:48 - $10 Million YouTube Channel Idea 51:10 - What Would He Stop? 52:52: - The Brez Pitch 54:10 - Would You Rather But It's a Celebrity Collab Learn more about your ad choices. Visit megaphone.fm/adchoices

👉I'm giving someone an Apple Vision Pro Details in the first few min. of the episode. Help me decide of the Apple Vision Pro is gonna be the future or just another flop in the latest episode of Whale Informed. Timestamps: 00:21 - I'm giving away an Apple Vision Pro 00:45 - This week's topics 01:20 - Is Apple Vision Pro the Future or the Next Flop? 08:57 - Influencers Making Shockingly Low Incomes 15:27 - Tik Tok & Social Shopping 26:27 - Liquid Death's Social Strategy 35:00 - Kith Loyalty Program Launch Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's video is the 5 most interesting things in and around the ecommerce industry this week.  *** *** Timestamps:  0:00 - Mr.Beast Revealed Earnings 0:21 - What We're Talking About 01:16 - Mr. Beast x Elon Musk Scam 10:55 - Harley Finkelstein x Beis x Glossier 30:44 - Adult Legos 38:40- Accounting for Ecommerce Profit 44:58 - The (fake?) Pet Trend *** *** Links Referenced:  Mr. Beast Tweet Sequence: Full Video:  https://x.com/MrBeast/status/1747044525116108854?s=20 Guess How Much It Makes: https://x.com/MrBeast/status/1748422852401942967?s=20 How Much It Makes Reveal: https://x.com/MrBeast/status/1749499065979576613?s=20 Harley Finkelstein Inteverview With Beis and Glossier:  https://x.com/harleyf/status/1747044409361776963?s=20 Adult Legos Branding:  https://www.instagram.com/reel/C2K_xm_vS-Z/ Miles Turner Adult Legos Campaign:  https://www.instagram.com/reel/CbIIbgulm4C/ Ecommerce Accounting:  https://www.finaloop.com/blog/ecommerce-accounting Profit First Book:  https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making-ebook/dp/B01HCGYTH4 Fake Cat Litter Mat Product Trend:  https://x.com/ariesnotebook/status/1748049894663753838?s=20 *** *** Follow John: Follow John on Twitter/X: https://twitter.com/johnjhcoyle Follow John on Instagram: https://www.instagram.com/johnjhcoyle/ Follow John on LinkedIn: https://www.linkedin.com/in/john-coyle-1bb231120/ Follow John on YouTube: https://www.youtube.com/channel/UC9129dC3DYhkE51f2tSSfQw Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I'm talking to Matthew Gattozzi. He makes videos for direct-to-consumer brands to run on their organic social media channels and in their paid ads. Matthew breaks down how the business works, how he got into it, and what makes great content. === Socials === Follow Matthew: work with Matthew and his team: https://goodostudios.com/ Follow Matthew on Twitter/X: https://twitter.com/MatthewGattozzi Follow John: Follow John on Twitter/X: https://twitter.com/johnjhcoyle Follow John on Instagram: https://www.instagram.com/johnjhcoyle/ Follow John on LinkedIn: https://www.linkedin.com/in/john-coyle-1bb231120/ Follow John on YouTube: https://www.youtube.com/channel/UC9129dC3DYhkE51f2tSSfQw Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to grow your business?  Book a free consulting call with me:  https://meetings.hubspot.com/john-coyle/professional-services-call-public === Today's guest is Greg Meade, the Co-Founder of Crossnet . Crossnet does over $10 Million per year in revenue and more than a million people have played it. Today we're getting into:  - How he got the idea for Crossnet - Moving to Miami and playing everyday - The influencer strategy that helped them break through - His partnership with YouTuber Danny Duncan - His origins doing twitter meme pages - Which NBA players would win in a game of Crossnet - "Would you rather" but with celebrity collaborations === Timestamps: 0:00 - Every Kid Invented a Game 0:30 - How He Got The Idea 03:00 - Getting the First Product 05:45 - Selling at The Beach Everyday 08:09 - Getting Sales from Twitter 09:08 - The First Influencer Breakout 10:35 - Scaling, Ellen Degeneres, and Dick's in the DMs 15:54 - Biggest Challenges 23:30 - How Much Personal Income Founders Make 25:44 - Partnering with Danny Duncan 31:45 - The Right Way to Work With Influencers 37:05 - The Crossnet Team 42:45 - Selling Glass Blunts on Twitter 48:05 - Which NBA Players Would in Crossnet 50:33 - "Would You Rather" with Celebrity Collabs === Socials Host: John Coyle Twitter: https://twitter.com/johnjhcoyle Instagram: https://www.instagram.com/johnjhcoyle/ Guest: Greg Meade Twitter: https://twitter.com/woeismeade Instagram: https://www.instagram.com/woeismeade/ Brand: Crossnet YouTube: https://www.youtube.com/@CROSSNETGAME Twitter: https://twitter.com/crossnet Instagram: https://www.instagram.com/crossnetgame/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's guest, Cardinal Mason, has made nearly $5 Million in two years by just posting on TikTok, Instagram, and Twitter (X). Today we're talking about how to leverage organic social media to drive real cash. We hit on what you should do if you're brand new and have never made a dollar online. We talk about how brands could more effectively use organic social and why most of them don't. Finally we talk about how content creators and people looking to grow an audience around their personal brand can do a better job of making money even before they're huge. Hit the follow button and make sure to rate and review the show! Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to grow your business? Book a free consulting call with John: https://meetings.hubspot.com/john-coyle/professional-services-call-public --- Black Friday was "exposed" for being a scam this year by a bunch of social media influencers. But is that legit or are they just doing it for the views? Let's look at the truth with $2 Billion Dollars of REAL data about Black Friday. - Are Black Friday deals really the best deals of the year? - If you have a business, what are the best social media platforms to advertise on during black friday? - Do people actually buy things they weren't going to buy anyway, or are businesses making less profit for no reason? We cover it all on Modern Commerce today --- Big thanks to Triple Whale for this data. If you sell products online, then Triple Whale is the one stop shop for meeting your revenue growth goals. Check them out at https://www.triplewhale.com/ -- Timestamps: 0:00 - Intro 0:25 - Is Black Friday a Scam? 05:45 - Do Brands Make Money During Black Friday? 08:18 - Where Should I Advertise My Business? 18:38 - Am I Teaching Customers to Wait for a Sale? Learn more about your ad choices. Visit megaphone.fm/adchoices

Part 2 of my conversation with Sean Cannell. If you haven't listened to part 1, you can do that here: Part 1 Today we're talking about Sean's origin story, and how he grew Think Media from a humble YouTube channel where he posted content to a multiple million dollar media company. Follow our hosts, guests, and sponsors on socials: John: Twitter Instagram YouTube Sean: Think Media YouTube Think Media Podcast on YouTube Think Media Instagram Sean Cannell Instagram Sean Cannell Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

If you have ever tried to post content online on and tried to grow an audience, you've realized something that pretty much everyone who's tried that has realized. . .It's really hard to get people to watch your stuff and to follow you.We're ultimately trying to build an audience so that we can make a side income or potentially even make a full-time income as a creator.So the question is: how much of a following do we need to make the money that we want?That's the exact problem we're tackling on today's episode.Today's guest is Sean Cannell.Sean has built the Think Media YouTube channel to more than two and a half million subscribers.He's built a multi-million dollar business.And the gauntlet I laid for him is:"If you had to do a million dollars a year, with less than 10,000 subscribers on YouTube, how would you do it?"Because building an audience is really hard, but it turns out making money is actually a little bit easier.So, if you want to make money without having to build a massive audience, then this is the episode for you.Follow our hosts, guests, and sponsors on socials:John:TwitterInstagramYouTubeSean:Think Media YouTubeThink Media Podcast on YouTubeThink Media InstagramSean Cannell InstagramSean Cannell Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's guest is Ed Lawrence.On his YouTube Channel Film Booth he teaches you how to make videos get boat loads of views. And he practices what he preaches. That channel has around 350k subscribers and the videos he posts there regularly get hundreds of thousands if not over a million views. But there's a catch. Ed no longer believes that YouTubers SHOULD be chasing hundreds of thousands of views. In fact, he says that he believes most creators would have a better business, and be happier, with a smaller channel that does under 10 thousand views per video. So, instead of asking him how to go viral. I asked him something else. If he had to start over. How would he build a six figure income as quickly as possible on YouTube. Here's what he said . . .Follow our hosts, guests, and sponsors on socials:John:TwitterInstagramYouTubeEd:Film Booth YouTubeSecond YouTube ChannelTwitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's guest is Finn McKenty, the Creator Behind the YouTube Channel "Punk Rock MBA" Which has over 500k subscribers. There is something incredibly unique about FInn that makes him one of the top creators on the platform. EVERY VIDEO IS A BANGERI do a lot of creator research, and most YouTubers with 500 thousand subs make plenty of videos that get under 10,000 views. Not Finn. Every single video he makes goes viral. And it's not just on YouTube. He does the same thing on Instagram, Twitch, and Twitter. So - I had to have him on the pod to ask him about it. And he told me his incredibly simple secret. He also told me How he grew an audience of over 500 thousand people in a niche where he had no authority How to Avoid Burnout as a Creator How He Makes Money The Biggest Opportunities He Sees for Content Creators to Make Money Enjoy the conversation with Finn McKentySocialsFollow our hosts, guests, and sponsors on socials:John:TwitterInstagramYouTubeFinn:Punk Rock MBA YouTube ChannelFinn McKenty YouTube Channel (2nd Channel)InstagramTwitterTwitch Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's guest got cancelled. . . and she did it to herself. Marley Jaxx is a YouTube strategist for business owners. Earlier this year she had 40k subscribers on her on YouTube channel, and she was getting tired of content that was the "same 'ol, same 'ol." So she decided to make something HUGE. Something that was bold and daring, and different. She made what she calls a "docustunt," and we talk about her experience in this episode.Stuff we talked about in the episode: Marley's video about getting herself cancelledFollow our hosts, guests, and sponsors on socials:John:TwitterInstagramYouTubeMarleyInstagramYouTube Learn more about your ad choices. Visit megaphone.fm/adchoices

Can you guess this househould American Footwear brand by the clues John gives? If not, then you're in for a treat because you probably have yet to hear this incredible story. Buckle up and enjoy the ride!Thanks for listening— Please rate & review! Learn more about your ad choices. Visit megaphone.fm/adchoices

A drop from our other podcast "Create What Matters"...This one is a continuation of our conversation with Dappz about Money, Drugs, and Fame on his way to becoming a TikTok Millionaire.Thanks for listening — remember to rate & review our show! Learn more about your ad choices. Visit megaphone.fm/adchoices

Get the skinny on marketing agencies from a couple of agency vets. Thanks for listening— Please rate & review! Learn more about your ad choices. Visit megaphone.fm/adchoices

We discuss the matchup of Elon Musk and Mark Zuckerberg, then we look into the wild details of the OceanGate story... Please rate & review— Thanks for listening! Learn more about your ad choices. Visit megaphone.fm/adchoices

Today, we've got a feed drop from John's other show Create What Matters.Check out create what matters onAppleSpotify Or wherever you get your podcasts.====Imagine opening the TikTok app, tapping "go live" and having 200,000 people show up to give you money.That's what happens every single day to the guest on today’s episode.Dappz, like many other creators, spent years trying to build a following and make money creating content wiith little to no success.His breakthrough came when he discovered live selling on Tik Tok only a year ago.Today he makes nearly $2 Million dollars per month going live on Tik Tok.Now... Dappz isn't the first live seller I've ever come across, but none of them ever wanna talk about it.Live selling is this underground cash cow for creators, but the creators who make a lot of money doing it . . . they don’t want to let the secret out.It’s important though.Cause live selling is, by far, the fastest I've ever seen a creator go from nothing to life changing amounts of money.So I found someone who would tell us how it’s done.And it just so happens that he’s one of best live sellers on the internet.Here’s our conversation with Dappz----Follow today's guests and hosts:Follow John:TwitterInstagramYouTubeFollow Dappz:TikTokInstagramYouTube Learn more about your ad choices. Visit megaphone.fm/adchoices

John & Casey discuss which platforms you SHOULD & SHOULD NOT focus on for content marketing efforts.___Today's Sponsors:Increase Ecommerce Average Order Values In Minutes with Monk Commerce: https://www.monkcommerce.com/Find out which ads are Shaq, which ones are Kobe, and which ones should be cut with Wicked Reports: https://www.wickedreports.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices