Explore every episode of the podcast Dark Horse Entrepreneur AI Escape Plan | Helping Parents Make Money Online with AI
| Title | Pub. Date | Duration | |
|---|---|---|---|
| EP 527 Agentic AI Revolution: How Smart Parents Are Building Business Automation Empires | AI Automation | make money online | entrepreneur tips | ai entrepreneur | 02 Dec 2025 | 00:18:59 | |
Agentic AI Revolution: How Smart Parents Are Building Business Automation Empires
Episode Summary
Tracy Brinkmann reveals the $50 billion agentic AI revolution that's creating a new class of parent entrepreneurs who build "ghost businesses" - income streams that run themselves, make decisions without human input, and generate real money while the owner is completely offline. This isn't basic automation; it's AI agents that think, decide, and execute entire business workflows. Tracy breaks down his Weekend Warrior Blueprint showing exactly how to build your first profitable AI agent in 48 hours, even with zero coding experience. Key Timestamps & Insights00:00 - Opening
05:05 - Five Best Business Verticals for Parents Phase 1: Foundation Agent (Saturday Morning - 2 hours)
Phase 2: Intelligence Layer (Saturday Afternoon - 3 hours)
Phase 3: Profit Engine (Sunday - 4 hours)
https://DarkHorseInsider.com - Join the AI Escape Plan newsletter - your twice-weekly roadmap for parents ready to break free from the 9-to-5 grind. Each issue delivers practical, AI-powered strategies to start, grow, and streamline side hustles, all designed to protect your family time while boosting your income. Your roadmap to more money, more freedom, and more of what truly matters. Secondary CTA: Take Action TonightDon't wait for the "perfect time." The 18-month window for maximum advantage is open now. Start with one task automation tonight and begin building your escape from trading hours for dollars. | |||
| EP 526 The AI Side Hustle Every Parent Needs to Know About | Custom GPTs | make money online | entrepreneur tips | ai entrepreneur | 24 Nov 2025 | 00:14:22 | |
Episode Summary
Host Tracy Brinkmann reveals how a Phoenix mom of three built a $2,847/month income stream by creating custom GPTs during her kids' naptime. This episode breaks down the exact 3-step system for turning parental pain points into profitable AI solutions, featuring real strategies that work around family schedules without sacrificing precious time with kids. Key Timestamps & Insights00:00 - Opening 00:51 - Podcast Introduction & Episode Overview 01:20 - The Naptime Entrepreneur Revolution 02:42 - Lisa's Breakthrough Story 04:15 - Step 1: The Pain Point Audit (15 minutes) 06:05 - Step 2: The Naptime Build (45-90 minutes) 06:25 - Step 3: The Family-Proof Launch (30 minutes setup) 08:20 - The Bigger Picture: AI Democratization 09:40 - Whiskered Wisdom: 15-Minute Pain Point Inventory
Episode on using AI for Deep Research - https://DarkHorseSchooling.com/EP513 Strategies Shared The 3-Step Parent GPT System
Join the AI Escape Plan Newsletter - Your weekly roadmap for parents ready to break free from the 9-to-5 grind. Each issue delivers practical, AI-powered strategies to start, grow, and streamline side hustles—all designed to protect your family time while boosting your income. https://DarkHorseInsider.com Key Message: Your goal isn't to become an AI expert—it's to use AI to get your life back. Episode Quotes"The custom GPT market isn't being dominated by tech bros in Silicon Valley. It's being conquered by soccer moms in suburbia." "Your pain points are your profit points. If you're struggling with it, thousands of others are too." "The parents who take action on this simple exercise will be the ones building their first GPT next week." "Stop waiting for the perfect time. Start building during naptime. Your future self and your family will thank you."
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| EP 517 AUTHORITY Building Secrets: How Parent Entrepreneurs Use AI to Create 4-Email Sequences | 19 Sep 2025 | 00:28:54 | |
Summary
In this second episode of the C.A.R. Framework series, Tracy Brinkmann focuses on building your newsletter's AUTHORITY engine. After establishing your foundation with CREATE in EP 516, this episode reveals how to transform strangers into raving fans using a 4-part welcome sequence, create a 12-month content calendar with the "Seasonal Parent" approach, and implement a monetization ladder from affiliate marketing to comprehensive courses. Tracy emphasizes that authority isn't built overnight, but it is built one email at a time through consistency, authenticity, and genuine service. Key Insights with Timestamps00:00 The Brutal Truth About Newsletters 03:24 The Heart of the Authority Engine 04:02 The 4-Part Welcome Sequence 09:09 The Seasonal Parent Approach 13:04 The Monetization Ladder 18:31 The Newsletter Native Approach 23:27 Whiskered Wisdom Strategies Shared 1. Trust-Building Welcome Sequence
Want to see these authority-building strategies in action? The Dark Horse Entrepreneur AI Escape Plan Newsletter is Tracy's testing ground where he implements every tactic he teaches. Join thousands of parent entrepreneurs getting AI-powered strategies delivered weekly—fresh insights for turning your side hustle into your main hustle, tested first then delivered to you. You'll get behind-the-scenes access to exact AI prompts, templates, and see firsthand how to structure emails, weave in offers naturally, and create content that feels personal at scale. Join the AI Escape Plan: https://DarkHorseSchooling.com/Newsletter Authority isn't built overnight, but it is built one email at a time. Every newsletter you send is another brick in the foundation of your expertise.
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| Mastering Sales: Unleashing the Power of Problem-Solving and Relationship-Building with Joe Graham | 12 Jun 2023 | 00:59:40 | |
In the world of digital marketing, a robust sales strategy is a crucial component. Joe Graham, a seasoned sales professional, shares his insights and sales training techniques in a recent episode of the Dark Horse Entrepreneur Podcast. His sales techniques are a testament to his sales success. Sales: More Than Just a TransactionJoe emphasized that sales is not about manipulation or self-interest. It's about genuinely helping people. This perspective, which he discovered after initial fears and challenges in sales, transformed his approach and ultimately his career. It's one of the best sales techniques he's learned. His sales training techniques have been honed over years of experience. Joe's journey into sales began when the company he was working for downsized. He started with in-home sales for Home Depot, a role that required a strong sales strategy. Despite the challenges, he realized that sales was not about him, but about helping people. This is a sales tip that he shares with everyone. His sales tips are based on his real-world experience. The Importance of Growth and Learning in SalesJoe wasn't the best salesman at the beginning. However, through continuous learning and applying the best sales strategies, he was able to achieve significant success. His sales training paid off, and he won the President's Circle award three years in a row. His sales strategies are a testament to his dedication and hard work. Sales Across Different IndustriesJoe's sales success is not limited to one industry. He has diverse experience in sales across various sectors, including oil and gas investments, heavy equipment sales, door-to-door sales, and dedicated fiber internet sales. His sales techniques have proven effective in all these areas. His sales process is adaptable to different industries. Problem-Solving and Relationship-Building: The Heart of SalesJoe discussed the importance of problem-solving and relationship-building in sales. He stressed the need to step into the conversation where the customers are already at. This is a sales strategy that focuses on understanding customer needs and perspectives. His sales motivation comes from solving problems for his customers. Self-Care and Productivity in SalesJoe shared his experience transitioning from a more aggressive sales approach to a relationship-focused one. He emphasized the importance of taking care of oneself, spending time alone, and refreshing oneself to avoid burnout. He also discussed optimizing productivity by focusing on one's peak performance hours. His sales success is a result of this balanced approach. In the realm of entrepreneurship, these insights are invaluable. Whether you're learning digital marketing basics or looking for advanced digital marketing strategies, Joe's advice can help you succeed. Tune in to the Dark Horse Entrepreneur Podcast for more digital marketing 101 and sales tips from industry experts. Learn digital marketing from the best in the business. The post Mastering Sales: Unleashing the Power of Problem-Solving and Relationship-Building with Joe Graham appeared first on Dark Horse Entrepreneur Schooling. | |||
| EP 426 Mastering the Art of Crafting Captivating Headlines: Your Key to Sales Success | 05 Jun 2023 | 00:21:21 | |
Unleash the Power of Persuasive Headlines to Captivate Your Audience and Drive Sales Success Crafting Powerful Headlines for Maximum Impact Do you struggle to write compelling headlines that capture attention and drive sales? You're not alone. Crafting powerful headlines is an essential skill for any marketer or copywriter. In this article, we will delve into the art of headline writing and explore proven strategies to master this critical element of sales success. The Importance of a Captivating HookThe opening lines of your copy can make or break your chances of engaging the reader. A captivating hook is the key to grabbing their attention and enticing them to continue reading. Start with a thought-provoking question, a bold statement, or a compelling story that resonates with your target audience. By capturing their interest from the start, you set the stage for a persuasive and impactful message. Understanding Your Audience and Identifying Key BenefitsTo create headlines that truly resonate with your audience, it's crucial to understand their desires, pain points, and motivations. Conduct thorough market research and develop buyer personas to gain insights into your target customers. Once you have a clear understanding of their needs, you can identify the key benefits your product or service offers. Highlight these benefits in your headlines to communicate value and address the specific challenges your audience faces. Utilizing Emotional Triggers and Power WordsEmotions play a significant role in decision-making processes. Tap into your audience's emotions by incorporating emotional triggers and power words into your headlines. Words like “discover,” “unleash,” “transform,” and “ultimate” evoke curiosity and excitement, urging readers to take action. Craft your headlines in a way that elicits emotional responses and connects with your audience on a deeper level. A/B Testing and Iteration for OptimizationCreating high-converting headlines often involves testing and experimentation. Conduct A/B tests to compare different headline variations and measure their performance. Monitor metrics such as click-through rates, conversion rates, and engagement levels to determine which headlines resonate best with your audience. Continuously refine and iterate based on the results to optimize the effectiveness of your headlines over time. The Power of Persuasive Copy and Call-to-ActionWhile headlines are crucial, they are just the first step in driving sales. Your entire copy should be persuasive and compelling, leading the reader towards a clear call-to-action (CTA). Align your copy with the promises made in your headline, provide valuable information, address objections, and guide the reader towards taking the desired action. A strong and well-crafted CTA can make all the difference in converting prospects into customers. By mastering the art of headline writing, you unlock the potential to significantly boost your sales and marketing efforts. Craft captivating hooks, understand your audience, utilize emotional triggers, and continuously optimize through A/B testing. Combine these strategies with persuasive copy and compelling CTAs to create a winning formula for sales success. Listen to our podcast episode “Mastering Headline Writing: The Key to Sales Success” to dive deeper into these strategies and gain valuable insights from industry experts. Start unlocking the power of compelling headlines and take your sales game to new heights. Listen to EP 407 7 Steps To Creating Cornerstone Content Ready to become a master of headlines and elevate your sales success? Don't miss our podcast episode “Mastering Headline Writing: The Key to Sales Success.” Tune in now and gain practical tips, expert advice, and actionable strategies to transform your headlines and boost your sales. Visit [Podcast Website] and listen to EP 407 to learn more. The post EP 426 Mastering the Art of Crafting Captivating Headlines: Your Key to Sales Success appeared first on Dark Horse Entrepreneur Schooling. | |||
| EP 424 Harnessing the Power of AI in Digital Marketing: A Conversation with Lauren Petrullo | 29 May 2023 | 00:59:56 | |
In the ever-evolving landscape of digital marketing, it's crucial to stay ahead of the curve. One way to do this is by learning from industry experts. Our recent guest on the Dark Horse Entrepreneur Podcast, Lauren Petrullo. She shared her insights on digital marketing strategies. This is making it a must-listen for anyone looking to learn basics or enhance their skills. Lauren Petrullo's Journey in Digital MarketingLauren Petrullo's journey in digital marketing is nothing short of inspiring. Starting her career in marketing and business development for the Walt Disney Company. Transitioning from Disney into the agency world, by founding Mongoose Media. This digital marketing agency has grown to a team of over 30 individuals. It is currently spanning five continents, a testament to the power of effective marketing strategies. Lauren's approach to marketing 101 spawned from a strong emphasis on referrals. She shared that all of her clients have come through referrals, demonstrating the power of word-of-mouth in good marketing. This is a key lesson for beginners in the marketing space. Highlighting the importance of building strong relationships and delivering quality service. Lauren Petrullo Digital Marketing Transparency in Reporting: A Key Aspect of Digital MarketingIn the realm of business and life, transparency is key. A disagreement with her previous agency over fair reporting, led to her departure. This in turn led to the creation of Mongoose Media. This experience underscores the importance of transparency in business not just marketing, a lesson that anyone looking to be in service to others should take to heart. The Role of AI in Digital MarketingLooking ahead to marketing trends in 2023 and beyond, Lauren believes that AI has a significant role to play. She envisions a future where AI can be used to create a virtual twin, a cognitive-style AI replica in a virtual world. This concept could revolutionize content creation in marketing, offering a way for one's content to continue teaching future generations. Connect with Lauren Petrullo and Mongoose MediaFor those interested in online marketing training and looking to delve deeper into digital marketing strategies, Lauren Petrullo and Mongoose Media offer a wealth of resources. Connect with Lauren through her website, mongoosemedia.us, or on LinkedIn and Instagram. Lauren offered to share her Standard Operating Procedures (SOPs) with anyone interested, providing valuable insights into her approach to digital marketing. The post EP 424 Harnessing the Power of AI in Digital Marketing: A Conversation with Lauren Petrullo appeared first on Dark Horse Entrepreneur Schooling. | |||
| EP 423 Unleashing Financial Success: How to Make Money No Matter What the Market Does | 22 May 2023 | 00:12:32 | |
Insider Strategies for Financial & Entrepreneurial Success
Are you ready for some entrepreneurial tips to unlock the secrets of making money no matter what the market does? Join us in this captivating podcast episode. We are delving into the clever strategies of Jill, the stock market maven, who has found success in any financial market. You won't want to miss out on these valuable insights that can transform your entrepreneurial journey and digital marketing success. Make Money No Matter WHAT The Market DoesPicture this. a gal named Jill, specializing in the stock market, discovered a strategy that can work in any financial market… bull or bear.. From Bitcoin to commodities. from gold and silver to rare coins. This method has the potential to generate profits in various investment domains. So, what did Jill do to achieve this remarkable feat? And why should you as a digital marketing even care? Well, let me unveil her brilliant approach step by step. And then I will tell you how you can apply it into your business. In this episode of Two Sides of the Coin Marketing, the host Tracy Brinkman discusses a strategy discovered by Jill, a stock market specialist, that can generate profits in various investment domains. Jill's strategy involved creating two 100-page reports, one urging people to get out of stocks before the Great Crash of 2022 and the other urging people to invest everything they have in stocks to retire in five years. She then created two personas and two squeeze pages to sell these reports and build two lists, one for each point of view. This is a method to apply to any investment niche to generate profits across various investment domains. Unleashing Your Financial Potential in Any MarketThe conversation continues with the example of a marketer who created two reports, one for and one against investing in stocks, and built two separate lists of subscribers based on their opinions. The marketer then promoted financial products and services to both lists, earning a sizable income through affiliate links and investment courses. Mastering the Art of Market NavigationThe key to the success of Jill's business model is her ability to take a strong position and present compelling reports backed by research and storytelling. By doing research and presenting compelling reports through captivating storytelling, you can convert prospects into customers in your niche. The conversation continues with the idea that people want to be told what's going on and what to think, and if you sound confident in your position, they will follow you. Lessons From The Market Into Your Entrepreneurial LifeHowever, it is recommended to avoid presenting opposing views within the same product as it may confuse the reader and prevent them from taking action. Furthermore, taking a position allows for targeted and effective email marketing campaigns. The success of Jill's business model is attributed to her ability to take a strong position and present compelling reports backed by research and storytelling. As an investment analyst at a top tier investment fund, the strategy discussed in this podcast can be useful in generating profits in various investment domains. By taking a strong position for or against a topic, you can capture the attention of potential subscribers and promote financial products and services to them, earning a sizable income through affiliate links and investment courses. Actionable Tips for Financial SuccessHowever, it is important to note that presenting opposing views. Especially not within the same product may confuse the reader and prevent them from taking action. Therefore, it is recommended to create two separate lists of subscribers based on their opinions, as demonstrated by Jill's strategy. Additionally, successful implementation of this strategy requires thorough research and compelling storytelling to present reports that are backed by facts. In conclusion, the strategy discussed in this podcast can be a valuable tool for investment analysts looking to generate profits in various investment domains. By taking a strong position for or against a topic, backed by thorough research and compelling storytelling, you can capture the attention and trust of your audience, converting prospects into customers in your niche If you want to delve deeper into the world of developing and selling digital products, I invite you to listen to our episode titled “EP 416 Step by Step Way to Earn Thousands by Developing and Selling Digital Products.” In this episode, we provide a comprehensive guide that will empower you to embark on your own journey of financial success through digital product creation. Remember, knowledge is power, but taking action is the key to unlocking your full potential. So, don't miss out on this incredible opportunity. Learn and implement proven strategies for generating substantial income through digital products. And hey if your looking to launch, grow and monetize YOUR podcast check out how you can learn to do just that for $1. The post EP 423 Unleashing Financial Success: How to Make Money No Matter What the Market Does appeared first on Dark Horse Entrepreneur Schooling. | |||
| EP 422 Captivating Your Audience with the Art of Teasing As A Marketing Strategy | 15 May 2023 | 00:15:32 | |
Unleashing the Power of Teasing: A Smart Marketing Strategy to Boost Your Sales
Are you ready to take your marketing to the next level and captivate your audience like never before? Understanding the Psychology of Teasing in MarketingJoin us in this compelling podcast episode as we dive deep into the world of teasing as a smart marketing strategy. Discover how the art of withholding just enough can make your customers crave more of what you have to offer. The Impact of Teasing on Customer EngagementIn this episode, we unveil the secrets behind the effectiveness of teasing and its profound impact on sales growth. Learn how to create an irresistible desire for your products or services, leaving your audience eagerly coming back for more. Implementing Teasing Strategies in Your BusinessWe'll share actionable tips on how to implement this strategy in various business scenarios, whether you sell memberships, ebooks, services, or consumed products. Actionable Tips for Teasing in Different Business ScenariosDon't miss out on this opportunity to revolutionize your marketing approach and witness a surge in customer engagement and sales. Tune in now and unleash the power of teasing to propel your business to new heights! Another Episode You Will Want To Check Out:EP 387 Two Simple Steps To Selling ANYTHING #MarketingStrategy, #BoostSales, #TeasingInMarketing, #CustomerEngagement, #BusinessGrowth The post EP 422 Captivating Your Audience with the Art of Teasing As A Marketing Strategy appeared first on Dark Horse Entrepreneur Schooling. | |||
| EP 421 The Surprising Truth Behind Why Some JVZoo Products Fail | 08 May 2023 | 00:15:00 | |
The #1 Reason Why JVZoo Product Fail
Do you struggle with creating products that don't sell? Are you tired of feeling stuck in a cycle of failed product launches? In this episode of The Dark Horse Entrepreneur Podcast, we explore the #1 reason why JVzoo products fail and how to avoid this common mistake. Are You Solving the Right Problem?First, we discuss the importance of solving a problem that customers are willing to pay to solve. It's not enough to simply solve a problem that you think needs solving – you must understand your target market and their pain points to create a product that truly resonates. Actionable Tips for Product Creation SuccessSecondly, we delve into the power of market research and testing. By gathering feedback and data from your target market, you can ensure that your product solves a real need and has the potential to succeed. And finally, there is third key point that will revolutionize the way you approach product creation and launch. Don't miss out on this game-changing episode. Listen now to learn how to avoid the common mistake that causes JVzoo products to fail and take actionable steps towards launching successful products that solve real problems for your target market. #JVZooProducts #ProductCreationSuccess #SolvingTheRightProblem #MarketingTips #Entrepreneurship Here's another episode you might want to listen to: The post EP 421 The Surprising Truth Behind Why Some JVZoo Products Fail appeared first on Dark Horse Entrepreneur Schooling. | |||
| EP 420 How to Create Killer Landing Page Images That Boost Conversions Digital Marketing | 01 May 2023 | 00:16:26 | |
Do Your Landing Page Images Stink? – Boosting Conversions with Engaging Visuals
Are you tired of lackluster landing page images that just don't convert? In this episode, we'll reveal the power of using the right images on your landing page. We'll show you how to showcase your product and evoke emotions that will make your visitors want to buy. Plus, we'll share a surprise tip that just might revolutionize your image strategy. Don't settle for subpar conversions – listen to this episode now and start optimizing your landing page images for maximum impact. Now, if you're struggling to come up with a great image for your landing page, don't worry. There are plenty of resources out there that can help you. One great resource that I recommend is Icons8. They've got a myriad of design tools to help you create the perfect unique images for all of your marketing. Remember, your landing page image is one of the most important elements of your page. It's the first thing that visitors see, and it's what grabs their attention and draws them in. So, take the time to select a great image that showcases your product, evokes emotion, is unique and memorable, works in harmony with your page copy and call-to-action, and fits with your overall color scheme. Now, let's talk about some actionable tips that you can take right away to improve your landing page images. Showcase Your ProductShowcasing your product is essential, and you should aim to show it at its best. Think about a TV ad for a hamburger, for example. They always show a zoomed-in super closeup of a steaming hot burger. This image is designed to make you salivate and want that burger. Similarly, your landing page image should make your visitors WANT your product. Evoke EmotionYour image should evoke emotion and show your customers how your product or service will make them feel once they have it. For example, you could show your customer hugging your product and grinning, or you could demonstrate how badly they feel now because of their big problem, adding a second image illustrating how great they feel after using your product. Do Not Stock ImagesIt's tempting to find a stock image of a sexy woman looking over-the-moon happy, adding that to your page and calling it good. But in most cases, stock images LOOK like stock images, and they don't resonate with your visitors. Instead, aim to use an image that is as perfect as possible at grabbing attention and making the conversion. Consider The Page Copy And Call To ActionYour image needs to work in harmony with everything else on your page, including the copy and call-to-action. Consider how your image is being used. Is it the background to the entire page, the border to the page, or off to the left of the sign-up form? Location matters. If it's the background or border, then it needs to support the copy without taking too much attention away from it. But if it stands apart from the copy, it can be more creative, more detailed and more attention-getting. Consider Using a CartoonPeople can't help but pay attention to cartoons, so consider using one on your landing page. If there is at least one cartoon person in your cartoon, it's even better. The key is to keep the cartoon simple and easy to understand. Think Twice Before Getting FancyThings like image carousels, auto-played videos, animations, and so forth can be extremely off-putting if the viewer isn't ready for them. If you do include elements like these, give the prospect a super easy-to-find pause button. Consider Your Color SchemeYour image needs to seamlessly blend in with your overall color scheme rather than clash with it. If you have a particular style associated with your brand, such as colors and fonts, then make sure your image blends in with this scheme. ConclusionIf you want to boost your landing page conversion rates, it's essential to pay attention to your landing page images. Your image should showcase your product, evoke emotion, not be a stock image, work in harmony with your page copy and call-to-action, consider using a cartoon, think twice before getting fancy, and consider your color scheme. By following these actionable tips, you can make sure your landing page images don't stink and are working hard to help you convert more visitors into customers. But don't just take my word for it. Go ahead and test out these tips for yourself to see what works best for your landing page. And if you want to learn more about how to improve your landing page conversion rates, be sure to Click here to listen to episode 415 of the podcast titled “10 Proven Page Tweaks to Massively Increase Website Conversions.” There, you'll discover even more actionable tips to help you boost your landing page conversion rates and grow your business. #landingpageoptimization #digitalmarketing #conversionrate #productshowcase #marketingtips #cartoonimages #calltoaction #visualcontent #marketingpodcast The post EP 420 How to Create Killer Landing Page Images That Boost Conversions Digital Marketing appeared first on Dark Horse Entrepreneur Schooling. | |||
| EP 419: How One Entrepreneur Makes Over $50,000 per Year with a Monthly Newsletter | 24 Apr 2023 | 00:11:19 | |
Why a newsletter is the heart of your business
Do you want to know how to generate a steady and reliable income as an entrepreneur? Well, in this episode, we'll reveal the secret weapon that helped Judy (not her real name) earn well over $50,000 a year while spending only about 10 hours on it per month. And the best part? You can do it too! The power of promoting your newsletter to your audienceThe first key to Judy's success is promoting her newsletter as her flagship product. By doing this, she can build trust with her subscribers and sell more of her own and affiliate products. Plus, most of her coaching clients come from her newsletter, which pays her $1,000 a month for just two one-hour sessions. That's $500 an hour! Using your newsletter to create content and productsThe second key to Judy's success is using her newsletter to create and test new products. She asks her readers for feedback and uses the most popular articles to determine which products to create next. This saves her time and money by avoiding products that would have flopped. Plus, she repurposes her newsletter content into new products, like books and guest blog posts.” Monetizing your newsletter and building a residual incomeBut that's not all. In this episode, we'll also reveal a third key that's even more powerful. Hint: it's about how Judy leverages SMS messages to drive snap buying decisions and instant money. You don't want to miss it! Are you ready to unlock the power of newsletters and earn a steady income as an entrepreneur? Then listen to our full podcast episode to discover the third key to Judy's success and learn actionable tips on how to create, promote, and monetize your own newsletter. Click now to listen to EP 414: 17 Expert Methods to Grow Your Email List #newslettermonetization #emailmarketing #passiveincome #entrepreneurship #digitalmarketing #affiliatemarketing #marketingstrategies The post EP 419: How One Entrepreneur Makes Over $50,000 per Year with a Monthly Newsletter appeared first on Dark Horse Entrepreneur Schooling. | |||
| EP 418 The Ultimate Strategy for Making Quick Cash in Your Business | 17 Apr 2023 | 00:13:49 | |
Case Study On How To Make $100K In 1 Week
Looking for a quick cash injection? Look no further! In this episode, we're sharing a proven method that can help you make up to $100,000 in just one week. Digital Marketer Creates Unique Strategy For Easy CashFirst, we'll reveal how Vinnie, an online marketer, made this happen using an exclusive VIP club limited to just 100 people. We'll explore the perks he included to make the membership highly desirable and how he sold it in less than five hours. Use This Quick Cash Digital Marketing Strategy For Local BusinessesNext, we'll share how you can use this same method to help a local business owner, such as a restaurant, and help them bring in more profits. We'll dive into the details of creating a VIP club and how to market it effectively. Want Another Way To Use This Cash Earning Digital Marketing Strategy?But wait, there's more! We have a third point to share, but you'll have to listen to the episode to find out what it is. Ready to take action and start making some serious cash? Also be sure to Listen to Episode: EP 417 How To Earn 6 Figures By Capturing Birthdays #digitalmarketing #entrepreneurship #onlinemarketing #businesstips #marketingstrategy The post EP 418 The Ultimate Strategy for Making Quick Cash in Your Business appeared first on Dark Horse Entrepreneur Schooling. | |||
| EP 417 How to Earn Six Figures by Capturing Birthdays: A Genius Marketing Strategy | 14 Apr 2023 | 00:12:08 | |
Boost Profits With An SMS Service: A Case Study & Guide To Capture Birthdays & Grow Your Business
Are you ready to discover a sneaky yet effective way to build an SMS list fast? Ready To increase profits for your small business? In this episode, we're going to dive into a case study. Where Mark earned six figures by capturing birthdays and setting up SMS messaging for businesses. By the end of this episode, you'll have a step-by-step guide. On how you can start providing this SMS service to business owners and see the same success as Mark. Time to grab a notebook and be ready to take notes! How Mark Made 6 Figures With SMS MessagingMark is a successful entrepreneur who has earned six figures. He did this by taking advantage of a creative, yet effective way to increase profits for his small business. Capturing birthdays and setting up an SMS messaging service. This episode provides a step-by-step guide on how to provide this service to business owners and replicate Mark's success. We will provide advice to business owners who are looking for ways to increase their profits. Mark's story shows that entrepreneurs can be successful, despite feeling overwhelmed by technology. Mark is an entrepreneur who works with businesses to implement an SMS messaging service. This service captures customers' phone numbers and birthdays. The businesses then send out a free birthday gift redeemable on the person's birthday. This strategy helps the businesses build an SMS list quickly. It also increases their profits. Two birthdays a week can bring in an extra 200, and ten can bring in an extra thousand. Mark suggests creating a real tangible product. Then, shipping this product out to the birthday customers. This commands a higher price and results in more positive reviews., making this strategy even more effective. To get started, businesses must implement the SMS messaging service and then begin capturing customers' birthdays. Start Your Own SMS Messaging Marketing ServiceTracy Brinkmann explores the concept of using an SMS service to help businesses build their customer list and increase customer loyalty. It is a powerful tool for increasing revenue and foot traffic, as well as saving on marketing costs. The steps for entrepreneurs looking to provide this service to businesses are outlined: research SMS services, create a website to showcase the services, and use Groove Funnels to collect emails. Tracy talks about creating an SMS marketing service for businesses in the food and entertainment industry. The speaker suggests taking advantage of the free level of service for 30 or 60 days to get the service up and running. Potential clients should be identified, and customized SMS marketing campaigns should be created for each one. These campaigns should include personalized birthday greetings and incentives to encourage customers to visit the business. Staff should be trained on how to capture customer data and create an SMS calendar to include special promotions and offers for different times of the year. Tracy suggests leveraging special days of the month to build up to a big movie release or other promotional events. Be sure to check out this episode as well5 Small Business Marketing Tips You Need To Engage Now Chapters0:00:00 “Unlock the Secrets to Building an SMS List and Increasing Profits for Your Small Business” 0:01:17 “Unlock Six-Figure Profits with Birthday Capturing: An Interview with Mark, a Savvy Entrepreneur” 0:03:46 “The Benefits of Using a Birthday SMS Service for Businesses” 0:08:18 “Creating an Effective SMS Marketing Strategy for the Food and Entertainment Industry” 0:09:47 Heading: Leveraging SMS Marketing to Increase Customer Loyalty and Profits The post EP 417 How to Earn Six Figures by Capturing Birthdays: A Genius Marketing Strategy appeared first on Dark Horse Entrepreneur Schooling. | |||
| EP 516 CREATE Your AI-Powered Newsletter Empire in Just 15 Minutes Daily | 08 Sep 2025 | 00:21:21 | |
Summary
In this episode, Tracy Brinkmann kicks off the 3-part C.A.R. Framework series (CREATE, AUTHORITY, REACH) designed to help busy parent entrepreneurs build profitable newsletters using AI tools. This first episode focuses on the CREATE foundation: identifying your target audience through the Parent Pain Point Method, clarifying your authentic voice using three Parent Entrepreneur Archetypes, and crafting compelling content with the Monday Morning Magic template. Tracy emphasizes that being a parent isn't a limitation—it's your competitive advantage in the newsletter world. Click Here To Watch On YouTube Key Insights with Timestamps[03:30] The Parent Pain Point Method [05:50] The Coffee Shop Test [07:45] The Three Parent Entrepreneur Archetypes
[09:25] The 5-Minute Voice Finder Exercise [11:15] The Naptime Newsletter Format [12:30] Monday Morning Magic Template
[14:45] Whiskered Wisdom
Ready to turn these strategies into your escape plan? Join the Dark Horse Insider Newsletter where Tracy tests every tactic he teaches and delivers AI-powered strategies directly to your inbox. Get fresh insights for transforming your side hustle into your main hustle, whether you're starting, restarting, or kickstarting your entrepreneurial dreams. Join fellow parent entrepreneurs building their escape plans: https://DarkHorseSchooling.com/newsletter Remember: Every newsletter empire started with a single subscriber—you. Your family's freedom is waiting on the other side of your first email.
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| EP 416 Step by Step Way To Earn Thousands By Developing And Selling Digital Products | 10 Apr 2023 | 00:45:14 | |
Learn Neil Patel's Million Dollar Formula: Turn Your Passion Into Profit with these 7 Steps
The podcast episode delves into the topic of creating and selling digital products using Neil Patel's million-dollar formula. The hosts provide a step-by-step guide to help entrepreneurs turn their ideas into successful digital products. They also aim to help those who are battling technology overwhelm, procrastination, and imposter syndrome. Tracy Brinkmann discusses the seven steps to making serious money online through selling information products. The first step is finding a niche where people are willing to spend money on info products. The conversation emphasizes that making money through this method requires work and effort, but the amount of money earned is up to the individual. The conversation also mentions Neil's success in selling info products and how he eventually transitioned to building bigger businesses. The process takes time and effort, but can lead to significant earnings. What Does Your Audience Need And Be Willing To Pay ForTo find out what the audience is willing to pay for, the hosts suggest running surveys, reaching out to social media, and looking at best-selling products in the niche. They also emphasize the importance of paying attention to the main themes and pain points addressed in sales letters and testimonials. The ultimate goal is to create a product that solves the audience's issues and gets straight to the point. One way to make money is by offering an upgrade for people who don't want to do the work themselves. The podcast gives the example of offering a course on how to build an ideal website that converts visitors, with the option to upgrade to having the work done for them. The ideal product not only solves a problem, but it also gives the opportunity to offer an upgrade for many people who will want it. The conversation emphasizes that people are passionate about finding solutions to their problems and are eager to buy even before the product is created. Provide Value Sell Via WebinarsWebinars are discussed as a way to sell high-ticket information products. To make a successful sales pitch during a webinar, the hosts suggest providing valuable information to the audience and keeping them engaged. They also emphasize the importance of offering a trial offer to reduce resistance and increase the number of people who will try the product. The speaker suggests making a sales pitch at the end of the webinar, offering an incentive to make a purchase right away. Follow-up emails can also be used to remind potential buyers of the benefits of the product. Step four highlights the importance of delivering ongoing updates, coaching, and training to customers after the sale. By doing this, entrepreneurs can increase customer satisfaction, reduce refund requests, and have a reason to stay in contact with them, which can lead to more sales. The conversation also suggests offering a $1 trial offer to increase sales and gain confidence in selling on webinars. Start A Robust CommunityCreating a community and staying in contact with customers after the sale is also important. By offering updates, group coaching, and other products, entrepreneurs can increase customer satisfaction, reduce refund requests, and create a tribe that people want to be a part of. The focus should be on helping customers achieve their goals and showing that entrepreneurs care about their success, which will lead to them being more receptive to future offers. To scale up revenue, the conversation suggests building a tribe and surveying them, using relationships with other movers and shakers in the niche to get their audiences on the webinar, and using paid ads for a continuous stream of new attendees. The speaker emphasizes the importance of perseverance and not quitting, even if you don't see immediate success. Paid advertising on platforms like YouTube and Facebook is also recommended as an effective tactic. Get Comfortable Speaking To Your ProspectsThe conversation concludes with advice on how to overcome the fear of failure and practice public speaking for webinars. The importance of monitoring metrics and identifying choke points to make necessary corrections is emphasized for a successful webinar. Strategies to keep attendees engaged, such as providing value and incentives, are also discussed. The conversation suggests creating a course and a funnel then holding the first webinar four to six weeks later. The speaker predicts that after two to three months, decent money can be earned, and after six months, one webinar with 1000 sign-ups can generate $15,000. Chapters[0:00:00] “Learn How to Develop and Sell Digital Products with Neil Patel's Million Dollar Formula: A Step-by-Step Guide” [0:02:30] “Insights into the Online Marketing Strategies of Top Marketers” [0:04:34] “Seven Steps to Making Serious Money Online: A Professional Writer's Guide” [0:06:18] Tips for Finding Out What Your Audience is Willing to Pay For [0:10:11] Creating an Ideal Product: Solving Problems and Offering Upgrades [0:11:50] “Monetizing Your Expertise: Offering Courses and Services to Generate Income” [0:13:43] Tips for Selling High Ticket Information Products through Webinars [0:19:04] Tips for Selling on Webinars: Revealing Secrets, Creating Urgency, and Removing Risk [0:24:08] “Using Trial Offers to Increase Sales and Reduce Resistance: Insights from Neil” [0:26:18] Maximizing Sales on Webinars: Tips and Strategies for Entrepreneurs [0:28:33] “Importance of Customer Service in Increasing Customer Satisfaction and Sales” [0:30:27] Creating a Robust Community: The Power of Building a Tribe in Entrepreneurship [0:32:11] “6 Steps to Scale Up Your Revenue with Webinars: Tips from a Pro Writer” [0:34:22] Tips for Selling via Webinars: Strategies to Boost Your Sales and Audience Engagement [0:35:58] Tips for Improving Your Webinar Performance and Increasing Engagement [0:40:47] “Maximizing Webinar Results: Strategies for Increasing Sales and Engagement” [0:43:05] Transcript of “Step-by-Step Guide to Earning Thousands by Developing and Selling Digital Products” on the Dark Horse Entrepreneur Podcast. The post EP 416 Step by Step Way To Earn Thousands By Developing And Selling Digital Products appeared first on Dark Horse Entrepreneur Schooling. | |||
| EP 415 10 Proven Page Tweaks To Massively Increase Website Conversions | 06 Apr 2023 | 00:18:17 | |
Are you struggling to increase conversions on your website? Tracy Brinkmann shares 10 proven tweaks that can help in this episode.
This episode revolves around increasing conversions on landing pages and other website pages. Tracy Brinkmann shares ten proven tweaks that can help increase conversions, such as adding a call-to-action in each section, removing all navigation options except for the desired action, and making all text easy to read. They emphasize that these tweaks have been tested and proven to work, and encourage listeners to implement them to see increased results. Ideas To Drive Website ConversionsTracy discusses several tips to improve conversions on landing pages, including making the page visually appealing and easy to read, engaging readers with questions and customized results, using GEOIP to personalize content, adding calls to action within blog content, and making the landing page congruent with the ad that brought the traffic. Tracy also suggests using a GIF in exit pop-ups and recommends services that can help create interactive quizzes. These tips can increase conversions by up to 30% or more. Multiple Call To Action ButtonsOne of the tips discussed is to add a call to action in each section of the landing page, while the second tip is to remove all options and navigation to go anywhere else. The third tip is to make all text easy to read. The speakers emphasize the importance of actually using these tips and testing them to see what works best for each individual business. Congruent Landing PagesTracy advises making it difficult for customers to buy a product as it can increase conversions, by making them jump through a few hoops to qualify for the product. They suggest taking customers to a landing page that is congruent with the ad or page that sent them there as incongruencies can cause them to leave. Another tip is to add a checkout bump to the order page, offering a second product at a discounted price, which can increase profits. Tracy recommends pricing the checkout bump at 50% or lower than the main product and explaining the benefits in just a few sentences. Make It Difficult For Them To BuyTracy Brinkman discusses the counterintuitive technique of making it difficult for prospects to buy a product in order to increase conversions. He suggests making the prospect jump through a couple of hoops to see if they qualify to buy the product, by asking them questions about their age, health, etc. This technique can be used to weed out customers who are not a good fit for the product or to make the prospect work to earn their right to buy the product. Brinkman advises testing this technique and all others to see what works best for each individual business. Using GEO IP In ContentTracy suggest adding calls to action inside blog content instead of just placing them in the sidebar or at the bottom of the blog. They also recommend using GEOIP to personalize landing pages with location-based language, which can bump conversions by 10 to 25%. Another tip is to make your landing page congruent with the page that visitors came from, to avoid incongruencies that could cause them to bail. Finally, adding checkout bumps to order pages can increase profits, and they should be priced at 50% or lower than the main product. Quick SummaryIn conclusion, this episode provides several tips to increase conversions on landing pages and other website pages. The speakers emphasize the importance of testing these techniques to see what works best for each individual business. They also promote the Dark Horse Entrepreneur Podcast as a resource for entrepreneurs struggling with technology overwhelm and imposter syndrome. Podcast Chapters[0:00:00] “Boost Your Landing Page Conversions: 10 Proven Tweaks for Success” [0:01:48] “10 Proven Tips to Improve Your Landing Page Conversion Rates” [0:07:48] “8 Proven Strategies to Boost Your Website Conversions: Tips from a Professional Writer” [0:10:16] “10 Tips to Boost Your Online Sales and Increase Profits” [0:13:35] “Using Counterintuitive Strategies to Increase Conversions: Making it Difficult to Buy” [0:15:22] Podcast Episode: Boosting Conversions on Your Website with Tracy Brinkman The post EP 415 10 Proven Page Tweaks To Massively Increase Website Conversions appeared first on Dark Horse Entrepreneur Schooling. | |||
| EP 414 17 Expert Methods To Grow Your Email List | 03 Apr 2023 | 00:22:31 | |
Simple And Effective List Building Methods You Probably Have Not Thought Of
Tracy Brinkmann shares challenges of building and maintaining a profitable email list for entrepreneurs, coaches, and course creators. The emphasis was on continually adding new subscribers to the list and offering simple and effective methods for doing so. He also shared the importance of keeping subscribers engaged and loyal. Ask Subscribers To Forward EmailsTracy discussed some simple and effective methods for building an email list faster. One strategy suggested was to encourage subscribers to forward emails by adding a button that says Email to a friend and including it in the call to action. Another strategy was to revive an old email list with an opt-in campaign, which involves creating a series of fun emails promising an awesome gift if they re-opt in. The third strategy was to add Easter eggs to your emails, such as hyperlinked words that lead to a surprise or clues to a special URL. Other methods include creating new lead magnets, free online tools, and unique email content. Build Connection Via EmailThe importance of providing value to subscribers with each email and making a human connection was emphasized. Tracy also shared tips for email marketing, including segmenting email lists based on demographics and interests, hosting contests, and providing value to subscribers in every email. Tracy emphasizes the importance of making a human connection with subscribers and offering specific freebies or surveys to understand their interests better. Segment Your Email ListThis episode continues with various strategies to increase email list subscribers, such as segmenting the email list based on interests, demographics, and psychographics. Another strategy was to host giveaways that require contact information to be entered, and to offer something that only the target audience would love. Shortening lead capture forms, adding CTA buttons to social media pages, and sharing newsletter previews via social media were also suggested. Additionally, adding gated content to Facebook, asking for feedback on websites, and adding outros to YouTube videos with links to landing pages were recommended. Email Easter EggsOverall, the conversation provided 17 useful insights and practical tips on how to build and maintain a profitable email list. Whether it's encouraging subscribers to forward emails, adding Easter eggs to your emails, or segmenting email lists based on interests, it's important to make a human connection with subscribers and provide value with every email. By implementing these strategies consistently, entrepreneurs, coaches, and course creators can build a profitable email list and engage their audience effectively. Episode Chapters[0:00:00] “Effective Strategies for Building and Maintaining a Profitable Email List for Entrepreneurs” Digital Marketing For Beginners : Email Marketing How To Improve Your CTAs by 202% 5 1/2 Steps to 3X Your Email Clicks Are You Making These Email Marketing Mistakes Proven Methods To Build A Profitable Email List The post EP 414 17 Expert Methods To Grow Your Email List appeared first on Dark Horse Entrepreneur Schooling. | |||
| EP 413 Digital Marketing For Beginners Email | 30 Mar 2023 | 00:26:52 | |
Unlock the Power of Email Marketing: Five Simple Steps for Success
Email marketing is an essential tool for small business owners and marketers to connect with their audience, build relationships, and drive conversions. In this episode, Tracy Brinkmann provides five simple steps for successful email campaigns. These steps included building and growing an email list, having a strong email marketing strategy, creating engaging and valuable content, optimizing for mobile devices, and analyzing and refining campaigns. Building An Email List
A strong email marketing strategy involves defining goals and objectives, developing a content strategy that aligns with those goals, testing and optimizing campaigns, and staying compliant with email regulations. Using Email AutomationsTracy also discussed the importance of using automation to create triggered emails, such as abandoned cart emails and welcome email series. By sending targeted emails, businesses can increase their sales and nurture their subscribers. Have Relevant & Engaging Email ContentConcise language and consistent brand voice are necessary in creating attention-grabbing headlines and engaging content. Additionally, using paragraphs, bullet points, and subheadings can help break up the text and make it scannable for subscribers. Testing Email CampaignsTesting and optimizing email campaigns can improve results and maximize return on investment. AB testing is a powerful strategy for testing different elements like subject lines, call-to-actions, or images. Compliance with email marketing regulations is also emphasized as an essential aspect. Stay In Compliance With Your Email Marketing Tracy discussed regulations like the Can Spam Act, GDPR, CASL, and CCPA. Compliance can be achieved by obtaining consent for email addresses, providing transparency on how the data will be used, including an unsubscribe link, optimizing for mobile devices, using personalization and segmentation, and ensuring compliance with regulations. In summary, email marketing is a powerful tool for small business owners and marketers to connect with their audience, build relationships, and drive conversions. By following the five steps outlined in this conversation, businesses can create successful email campaigns that engage subscribers, increase sales, and build a loyal customer base. [CHAPTERS] [0:00:00] “Unlocking the Power of Email Marketing: Strategies and Tactics for Successful Campaigns” [0:03:00] Tips for Building a Successful Email Marketing Campaign [0:06:47] Developing a Strong Email Strategy: Key Steps and Considerations [0:08:46] Tips for Effective Email List Segmentation and Personalization [0:10:19] “Effective Email Marketing Strategies for Increasing Sales” [0:12:25] Tips for Creating Engaging and Valuable Email Content [0:14:20] Tips for Writing Effective Marketing Emails on Social Media [0:15:52] Strategies for Testing and Optimizing Email Campaigns for Maximum ROI [0:18:25] Tips for Effective Email Marketing: Personalization, Segmentation, and Compliance [0:20:37] Key Regulations for Email Marketing: Can-Spam Act, GDPR, Casl, and CCPA [0:22:15] “Digital Marketing for Beginners: Exploring Email Marketing Strategies and Compliance” Check Out These Episodes On Email MarketingHow To Improve Your CTAs by 202% 5 1/2 Steps to 3X Your Email Clicks Are You Making These Email Marketing Mistakes 17 Methods To Grow Your Email List Proven Methods To Build A Profitable Email List The post EP 413 Digital Marketing For Beginners Email appeared first on Dark Horse Entrepreneur Schooling. | |||
| EP 412 Digital Marketing For Beginners SEO Search Engine Optimization | 27 Mar 2023 | 00:26:03 | |
Boost Your Websites Online Visibility with These SEO Tips and Tricks
1-keyword research 2-online page optimization 3-offline page optimization 4-technical SEO 5-content marketing. Keyword researchTracy explains that keyword research involves identifying the keywords and phrases that your target audience is using to search for information. Online And Offline OptimizationOnline page optimization involves optimizing the content on your website to make it easier for search engines to understand and index. Offline page optimization involves optimizing external factors such as backlinks and social media presence. Technical SEOTechnical SEO involves optimizing technical aspects of your website such as page speed and mobile responsiveness. Content MarketingFinally, content marketing involves creating high-quality, engaging content that is optimized for search engines and targeted towards your audience. By incorporating these strategies, businesses can improve their online visibility, attract more organic traffic, and ultimately drive more sales. Tracy discusses the key elements of search engine optimization (SEO) that can help businesses improve their website's ranking on search engine result pages. The first step is to identify high-value keywords using tools like Google Keyword Planner and Semrush. On-page optimization involves optimizing individual pages of a website, including page titles, meta descriptions, headings, content, images, and internal links. Off-page optimization involves building backlinks from other reputable websites, which helps improve a website's authority and relevance. The technical piece of SEO includes optimizing website speed, mobile responsiveness, architecture, security, and crawlers. Content marketing is also an essential part of SEO, as it attracts and engages the target audience with valuable content. It is crucial to ensure that the content is relevant and provides value to the audience, as search engines pay attention to user engagement and drive more traffic to websites that provide value. By implementing these SEO strategies, businesses can improve their website's visibility and attract more relevant traffic to their website. Tracy discusses the importance of keyword research in digital marketing. They emphasize that it is critical to identify the keywords and phrases that the target audience is using to search for information related to the business or service. Tracy explains that seed keywords, which are the broad keywords relevant to the industry, should be identified first. He suggests using tools like Google Keyword Planner and Semrush to expand the list of seed keywords and identify related keywords from the target audience. Tracy highlights the importance of analyzing competitor keywords to gain insights into their strategies and potentially identify gaps in the market. Overall, the Tracy emphasizes that keyword research is a crucial component of digital marketing and should not be overlooked. Tracy advises business’ to analyze their competitors' keywords to identify gaps in their own keyword strategy and find new opportunities. By finding these gaps and filling them, it can help entrepreneurs achieve faster rankings and improve their overall SEO. It is important to understand the intent behind each keyword, whether they are searching for information or a specific product or service. By delivering the right kind of value, it can improve the relevance and lift up the value for the writer. High-value keywords are those with high search volume, low competition, and high relevance to the writer's business. The speaker emphasizes the importance of prioritizing these high-value keywords and doing research to identify which ones are in demand. By doing so, writers can improve their SEO and gain a competitive edge in the market. I have done multiple episodes on content marketing if you want to take a deeper dive on this topic here are a few of those episodes I believe you will get value from 10 Websites For Endless Content Idea 3.5 Types Of Content You Need To Update Now Why Content Marketing Should Be At the Core Of Your Business The post EP 412 Digital Marketing For Beginners SEO Search Engine Optimization appeared first on Dark Horse Entrepreneur Schooling. | |||
| EP 411 Digital Marketing For Beginners Social Media Marketing | 22 Mar 2023 | 00:40:18 | |
https://DarkHorseSchooling.com In this episode, host Tracy Brinkmann discusses the importance of social media for digital entrepreneurs. He highlights the billions of users worldwide, providing unique opportunities to reach target audiences, build brand awareness, and drive engagement. Tracy offers tips and strategies for creating engaging content, building a following, and measuring results. Social Media In Your Digital Marketing StrategyTracy emphasizes the crucial role social media marketing plays in a successful digital marketing strategy and provides helpful insights for beginners. Overall, the conversation aims to help entrepreneurs, coaches, and course creators build a business online by leveraging the power of social media. Tracy discusses the importance of social media marketing in a digital marketing strategy. He advises listeners to choose the right platforms based on their target audience and the type of content they need to create, and to create engaging content that adds value to their audience. Leveraging the power of influencers is another key point, as it can help businesses reach new audiences and drive traffic to their website. Paid social media advertising is also recommended as an effective way to generate leads and sales, and engaging with the audience is essential for building a loyal following. The host emphasizes the importance of measuring the results of social media marketing campaigns and making adjustments as needed. By implementing a strategic approach that includes these key points, businesses can create a powerful social media strategy that promotes their brand and drives engagement. The Right Social Media PlatformsChoosing the right social media platform is essential for reaching a target audience and promoting a brand effectively. Factors to consider when selecting a platform include the target audience, type of content, business goals, and competition. Different platforms attract different age groups, demographics, and interests. Instagram is popular amongst younger audiences, while LinkedIn is popular amongst more professional folks. Certain platforms are more visually focused on images and videos, while others are more text-based. Businesses should also consider their competition when it comes to choosing social media platforms. Facebook is great for building a loyal following and promoting a brand through targeted ads, while Instagram is ideal for showcasing products or services through images and videos. Ultimately, picking the right platform for a business's target audience will make building an audience a whole lot easier.
The importance of choosing the right social media platform and creating engaging content for businesses was discussed in a recent podcast. Twitter was identified as a more tech-savvy platform, popular among professionals and journalists, while LinkedIn is a professional networking platform used by job seekers and sales professionals to promote their brand. Choosing the right platform can be critical to reaching the target audience and achieving business goals. It is also important to consider the type of content that the target audience wants to see and ensure that it is engaging to drive engagement on social media. Once engagement is established, more people will be exposed to the content. The speakers emphasized that while TikTok is a popular platform, it may not be the best choice for all businesses, and it is important to consider the target audience and their reasons for using a particular platform. Overall, businesses can benefit from considering their target audience, the type of content they want to create, and their competition when choosing the right social media platform and creating engaging content. By choosing the right platforms, by creating engaging content, by leveraging the power of influencers, by using paid advertising, by engaging with your audience and measuring your results, you can create a successful social media campaign that will drive engagement, promote your brand, and drive up sales we all want. At the end of the day, of course it is. But wait, don't leave me just yet. In our next episode, we're going to be discussing the importance of SEO yeah. Search engine optimization. Testing To Find The Best Social Media PlatformNow, a B and test involves having two versions of a campaign and testing them against each other to determine which one of the two performs better, right? This can include testing different ad formats, different headlines, different call to actions. Some folks call them CTAs and determine which one is the best. And once you have figure out which one's the best, then you make that one your primary. And then you add another one. And then you change one thing. Social Media Goal SettingOkay? So before launching any digital marketing campaign of any type, it's important to set clear Achievable goals and objectives. Now, whether you're looking to generate leads, whether you're looking to increase sales, whether you're looking to build your following, build your email list, or drive more traffic to your website, have a clear goal in mind. This is going to help you determine the best approach in your campaign.. Grab your analytics tools. Make sure they're set up. Maybe it's Google Analytics. Maybe it's Facebook Insights. Twitter analytics. All of these can help you drive, track what's going on, track your website traffic, track your engagement rates, or any other key metrics that you need to monitor to reach the goal that you've set right. Use any of these tools. Use all of these tools to monitor the success of your campaign. Respond. Yeah. When they leave a comment, respond. Right. When they message you and messenger respond. Responding to comments and messages on social media is essential for showing your audience that you give a damn. Right. That you value their feedback and their opinions. Respond as promptly as possible and as thoughtfully as possible to the comments and the messages. Right? That's don't just copy and paste bullshit. How does that not aim to provide helpful information and helpful and heart centered responses? Brand Ambassadors & InfluencersAnd then finally, and I've done this one before, brand ambassadors. Now, brand ambassadors are the influencers who kind of represent the brand on an ongoing basis. They attend events, they participate in product launches, they help create content on your behalf for your brand, or they act almost as this spokesperson of the brand. You see a lot of that out there, folks wearing other folks'gear and what have you. That helps show that influencer marketing is a powerful way to reach new audiences and promote your brand on social media. By choosing the right influencers and collaborating on content using and remember to use those micro influencers too. Don't always have to be the big guys. Measure results and build those relationships. You can create a super successful influencer campaign, drive engagement, and promote your brand. Now, we got two more here, right? Again, some of the metrics you want to look at are engagement rates, follower growth and website traffic to determine whether or not these folks are working or not. And then finally build relationships. Man, a relationship is going to build your sales a lot faster than anything else. So build relationships with influencers to create a long term success. Engaging with influencers by liking and commenting on their posts, sharing their content, and then inviting them into events or product launches that you have going on. [CHAPTERS] [0:00:00] “Maximizing Social Media for Your Business: Tips and Strategies for Creating Engaging Content and Measuring Results” [0:02:58] “Maximizing Your Social Media Marketing Strategy: Key Points to Consider” [0:07:17] Choosing the Right Social Media Platforms for Your Business: Factors to Consider and Examples [0:11:24] Choosing the Right Social Media Platform and Creating Engaging Content for Business Success [0:13:21] Tips for Creating Content that Resonates with Your Audience: A Conversation with a Professional Writer [0:15:23] Tips for Creating Engaging Content: A Conversation with Joe Graham [0:19:04] Tips for Creating Engaging Content and Leveraging Influencer Marketing on Social Media [0:20:33] Tips for Successful Influencer Marketing and Paid Advertising on Social Media [0:26:10] Steps to Follow for a Successful Paid Advertising Campaign [0:28:16] Tips for Creating and Measuring the Effectiveness of Paid Advertising Campaigns and Engaging with Your Audience [0:29:55] Tips for Engaging with Your Audience on Social Media [0:33:25] Tips for Effective Social Media Marketing and Measuring Results [0:35:27] Tips for Monitoring and Improving the Success of Your Marketing Campaigns [0:36:56] Podcast Episode: Leveraging the Power of Social Media Marketing for Business Growth
#digitalmarketing #digitalmarketingagency #digitalmarketingtips #digitalmarketingtraining #digitalmarketingcourse #socialmediamarketing #socialmediamarketingcourse #socialmedia marketingstrategy #howtodosocialmediamarketing #socialmediamarketingforbeginners #socialmedia Other Episodes/Blog Posts You Should Check OutStill Not Sure About Ads On Your Podcast? The post EP 411 Digital Marketing For Beginners Social Media Marketing appeared first on Dark Horse Entrepreneur Schooling. | |||
| EP 410 Digital Marketing For Beginners Digital Marketing Strategy | 20 Mar 2023 | 00:33:37 | |
Strategize Your Digital Marketing: Define Goals, Identify Your Audience, and Create Powerful Content.
SUMMARY In this digital marketing tutorial, the host explains how to create a strategy that works. It is essential for businesses to have a plan in place to make the most of their marketing efforts. The host explains that a strategy should involve creating a plan to use tactics to reach business and marketing goals. Furthermore, the host explains that it is important to understand technology and take action to ensure success. The host also mentions that listening to the Dark Horse Entrepreneur podcast can help entrepreneurs, coaches, and course creators overcome overwhelmed feelings, procrastination, and imposter syndrome. Finally, the host emphasizes that setting up a digital marketing strategy is crucial for businesses to succeed in today’s digital landscape.
The conversation discussed five key components of a successful digital marketing strategy. The first step is defining goals, such as increasing website traffic, generating leads, and driving sales. The second step is identifying the target audience, which includes understanding their pain points and what kind of content they find valuable. The third step is choosing digital marketing tactics, such as social media marketing, SEO, email marketing, PPC advertising, and content marketing. The fourth step is developing a content strategy, which should be valuable, relevant, and engaging for the target audience. The fifth and final step is creating a plan to execute the strategy.
This conversation discusses the key elements of a successful digital media strategy. It begins by outlining the four essential steps: setting goals, identifying target audiences, determining tactics, and creating content. The speaker then provides two examples of successful campaigns to illustrate these concepts. Nike's Just Do It campaign inspired people to be active, resulting in a 6% increase in sales. Dollar Shave Club's viral video went viral on social media and drove a significant amount of traffic to their website, resulting in a 600% increase in sales. Together, these examples demonstrate the effectiveness of a well-planned digital media strategy.
Setting up an effective digital marketing strategy is essential for businesses looking to succeed. The key steps in creating a successful strategy include defining goals, identifying target audiences, choosing tactics, developing content strategies, and creating a plan of execution. Zig Ziglar used the metaphor of an archery range to emphasize the importance of having a clear target in mind. Goals should be specific, measurable, attainable, realistic, and time-bound and should align with overall business objectives. It is also essential to prioritize goals, taking into account resources, time frames, and potential returns. Finally, progress needs to be tracked with adjustments made as needed.
TIMESTAMPS 0:00:00 Creating a Digital Marketing Strategy: Key Components and Examples 0:02:34 Exploring the Key Components of a Successful Digital Marketing Strategy 0:05:30 Creating a Successful Digital Media Strategy 0:07:23 Creating an Effective Digital Marketing Strategy: Defining Goals, Prioritizing, and Tracking Progress 0:11:02 “Creating a Digital Marketing Strategy: Setting Goals and Identifying Your Target Audience” 0:13:20 Creating a Buyer Persona: Steps to Identify Your Target Audience 0:15:34 “Targeting Your Audience: Strategies for Identifying and Engaging Your Ideal Customers” 0:16:41 Digital Marketing Strategies: Identifying Your Target Audience and Choosing the Right Tactics 0:20:09 Digital Marketing for Beginners: An Overview of Essential Strategies 0:22:00 Creating an Effective Digital Marketing Strategy: Planning for Execution 0:26:35 Creating a Plan of Execution: Building a Timeline, Allocating Resources, Setting a Budget, and Establishing KPIs 0:29:02 “Monitoring and Adjusting Your Marketing Strategy for Optimal Results” 0:30:57 Episode 410: Creating a Digital Marketing Plan for Success
HIGHLIGHTS We have made it all the way through. Congratulations, ladies and gentlemen. Yeah. Now you have the tools to set up a digital marketing strategy that will help you achieve your goals. By defining your goal, identifying your target audience, choosing the right digital marketing tactics for that audience, developing a content strategy, and creating a plan of execution, you, my friend, will have created a roadmap for success in the digital landscape. But a journey is not over. Oh, no, it is not over yet.
Look, when you create a plan for execution, it's important to prioritize your marketing tactics and allocate your resources, both financial and time bound. Effectively, you're going to need to adjust your plans as you go, depending on your results. Any results you're seeing are going to tell you, go this way because that way is not working. Or maybe that's not working. You're like, I want to go that way, so I've got to get that way to work. You've got to figure it out. You have to adjust and see, based on what you're seeing, the feedback you're getting from your audience. Overall, creating a plan for execution is yet another crucial piece of achieving your business goals through digital marketing. By developing a timeline, allocating your resources, creating a budget, setting KPIs, and monitoring your results, you can create a roadmap to success in the digital landscape. All right, there we go.
Well there's a turnaround time with that. It's not instantaneous, right? So you've got to plan that all in. That leads to the next one, which is create a budget. And really all a budget is the financial version of creating your timeline, right? Because you got to budget your time. Now you're going to budget your money. The budget is going to help you allocate resources effectively and efficiently to ensure that you have the funds that you need to execute your marketing tactics. You've all planned out.
By defining your objectives, by identifying your target audience, right? That target you need to see at first, choosing your content types and creating a content calendar and measuring your results. You can create content that resonates with your audience and drives engagement, which drives leads, which of course, drives sales. All right, here's the last one. What is it? Who remembers? Raise your hand. That's right.. Planning for execution, right? You want to create a plan of execution. Now, they're all critical. You can't take any one of these out and have this work. So I keep saying, it's a critical component of setting up your digital marketing strategy. Well, it's true. You pull any one of these out and your digital marketing strategy falls flat on its face, right? So this one here, the plan of execution is going to involve developing yourself a roadmap of how you will execute your marketing tactics to achieve your business results. How are you going to make them work together? Now, here's some steps you can use for creating your plan of execution.
Here's the cool thing. You're going to start seeing a pattern develop here, because the first step in an effective content strategy is to identify your target audience. Well, if you're already done that for your digital marketing strategy, that step is done. Your content should be tailored to the needs and the interests of that target audience. If you're going after single men versus stay at home dads, your content should be vastly different. You feel me? Okay.. Their values are different. Their interests are different. By identifying who they are and what it is they need and what motivates them, you can create content that resonates with them, that they are going to engage with and that drives that engagement. You're going to choose your content types. There are different types to choose from. We've mentioned a few of them. Blog posts, videos, infographics, podcasts, so many more, right? The post EP 410 Digital Marketing For Beginners Digital Marketing Strategy appeared first on Dark Horse Entrepreneur Schooling. | |||
| EP 409 Digital Marketing For Beginners What Is it Part 2 | 15 Mar 2023 | 00:33:43 | |
The episode is about digital marketing for beginners. It is a continuation of EP408 and goes further in depth about what digital marketing is. Digital marketing is the practice of promoting products and services using digital channels such as social media, search engines, email and other platforms. This episode covers social media marketing, search engine optimization (SEO), email marketing, pay-per-click (PPC) advertising and content marketing. Tracy Brinkmann, talks about how digital marketing can help entrepreneurs, coaches, and course creators build their businesses online. He discusses the importance of digital marketing in today's world and provide examples of how to use digital marketing tactics to reach and engage with their target audience.
Search Engine Optimization (SEO) is a practice of optimizing a website and its content so that it ranks higher on the search engine results page. It is an important part of digital marketing as it can help increase visibility and drive organic traffic to the website. Key components of a successful SEO strategy include keyword research, which is the process of identifying the keywords and phrases that target audiences are searching for. On page optimization is another component which refers to elements in the website that can be optimized for the search engines. Additionally, businesses should always try to rank for their own name in order to increase visibility. SEO is an essential part of digital marketing as it helps to drive organic, free traffic to a website.
SEO is a key component of digital marketing that can help increase visibility and drive organic traffic to a website. It encompasses elements like page titles, meta descriptions, headers, content, backlinks, social signals, brand mentions, page speed, mobile-friendliness, and website structure. Examples of successful SEO campaigns include Maas' Beginner's Guide to SEO, HubSpot's Blog, and Backlinko's Skyscraper Technique. Measuring results is essential in optimizing an SEO strategy, and understanding the key components is vital in achieving success.
In this episode, Tracy discusses SEO and email marketing as two key components of digital marketing. SEO involves optimizing content and website structure to generate organic traffic, while email marketing involves sending targeted messages to subscribers to promote products and services, build relationships, and drive conversions. When it comes to email marketing, it is essential to build an email list, obtain consent from subscribers, and segment the list. The average ROI of email marketing is a very impressive 38 to 138 to one.
TIMESTAMPS 0:00:00 “Exploring Digital Marketing Tactics: SEO, Email, PPC, and Content Marketing” 0:02:28 “Search Engine Optimization (SEO): Key Components for a Successful Strategy” 0:04:22 “Understanding the Key Components of a Successful SEO Strategy” 0:08:40 “The Benefits of SEO and Email Marketing for Businesses” 0:10:56 How to Segment Your Email List and Create Compelling Content 0:12:21 “Measuring the Success of Email Marketing Campaigns” 0:14:16 “Exploring the Benefits of Email Marketing, PPC Advertising, and Other Digital Marketing Strategies” 0:16:38 PPC Advertising: Keyword Research, Ad Creation, Targeting, and Measuring Results 0:19:01 Exploring the Benefits of PPC, Content Marketing, and Experiences Campaigns 0:20:56 “Creating a Successful Content Marketing Strategy: Identifying Your Audience and Crafting Compelling Content” 0:22:41 “Establishing Thought Leadership Through Content Marketing” 0:28:01 Digital Marketing Strategies: Establishing Thought Leadership and Driving Conversions
HIGHLIGHTS This will drive engagement and loyalty that no like and trust me, like, man, I know this person. I've been listening to their podcasts for a year now I've been watching them on social media, I trust them. Yeah, it's going to drive that engagement, it's going to build that loyalty and by creating valuable content that provides insights and advice to your audience you're going to build that trust you're going to build that know like and trust vector and you're going to establish a strong brand identity. Now, when you use each one of those independently, when you use them together, these tactics can create this cohesive digital marketing ecosystem that attracts, engages, and converts prospects into customers, into advocates, into Raving fans. For example, you could use your social media accounts to drive traffic to your website.
You can build their brand awareness. You can create that authority and drive conversions. PPC well, this is advertising that allows you to target a very specific audience with highly relevant ads, driving traffic to your website, generating leads and or sales all by targeting specific keywords and demographics. You can reach the right people with the right message right at the right time. And then finally, we talked about content marketing, which helps establish you, your brand, your organization, your company as a thought leader in your space, in your niche, in your industry.
I get these types of things. You could get them to in your niche. Social media marketing let's talk about that for a second can drive you traffic from your website and increase your brand awareness by creating engaging social media content that encourages that it can be shared and creates that engagement. Right? You can expand your reach and drive more traffic to your website there you go SEO we talked about that helps improve your website's visibility on the search engines driving more organic traffic to your site by optimizing your website's content and structure for relevant keywords what is your folks are searching for? Remember got to know your target audience.
Okay? Again, social media marketing, SEO, email marketing, content marketing, these are all critical components of the successful overall digital marketing ecosystem. Each tactic plays a unique role in attracting, engaging, and converting potential customers into loyal advocates. Right? And then turn your loyal advocates into your raving fans. These are the people that are out there telling people about your services without you even asking them to.. I have one gentleman that this weekend actually was just yesterday, so it wasn't even the weekend. Yesterday sent me two referrals because I helped him start his podcast. He's like, oh, my God, tracy is so amazing. They were in a conversation they were like, I keep being told to start a podcast and he sent them my way, right? Just because I have established myself as the thought leader in that industry.
The program also features a blog that provides tips and advice on beauty and skincare. The program has been such a huge success and has get this, 10 million members. Imagine if you even had 1% of that on your email list by sharing whatever content you have in a newsletter. Yeah, about that. Now, content marketing again, is a powerful tool for building a strong brand identity, a strong thought leadership identity. Establish yourself as that thought leader in your niche, in your area, in your industry, and drive profitable customer actions. The post EP 409 Digital Marketing For Beginners What Is it Part 2 appeared first on Dark Horse Entrepreneur Schooling. | |||
| EP 408 Digital Marketing For Beginners What Is it | 13 Mar 2023 | 00:20:37 | |
In this episode, the host of the Dark Horse Entrepreneur Podcast, Tracy Brinkman, dives deep into the world of digital marketing. Explaining why it is essential for businesses today and provides examples of different tactics to reach and engage target audiences. Digital Marketing For BeginnersIn this episode and the next four or five, he breaks down the topic into five sections, including the basics of digital marketing, the various types of digital marketing, how to create an effective digital marketing strategy, and how to measure the success of digital marketing campaigns.
Digital marketing is the practice of promoting products and services using digital channels like social media, search engines, and email. It allows businesses to reach their target audience and build relationships with them. In this conversation, the Tracy discusses five digital marketing tactics: What digital marketing is, setting up a digital marketing strategy, social media marketing, search engine optimization, and email marketing. Digital Marketing TacticsHe discusses how each tactic works and why it is important. Social media marketing involves creating engaging content and running targeted ads. Search engine optimization involves optimizing content on a website to rank higher in search engine results pages. Email marketing involves sending targeted messages to subscribers to promote products and services. Pay-per-click advertising involves placing ads on search engines and paying each time someone clicks on them. Content marketing involves creating and sharing valuable information to engage with target audiences.
Digital marketing is an effective way for businesses to reach and engage their customers online. Social media marketing is one of the most popular forms of digital marketing, and it involves promoting products or services on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. To be effective with social media marketing, businesses need to understand their target audience, including their interests and the problems that their products or services can solve. Digital Marketing ContentAdditionally, businesses need to create content that resonates with their audience and develop a cohesive brand identity that appeals to their target audience. Finally, businesses need to use analytics to track their progress and measure their success. With these steps, businesses can create a comprehensive digital marketing strategy to meet their goals and drive the results they desire.
Tracy discusses the five steps necessary for successful social media marketing. The first step is to understand the audience, by learning what their interests and problems are. The second is to create engaging content, since social media is a highly visual medium. This could include eye-catching graphics, videos, and photos. The third step is to run targeted ads to the right audience. The fourth is to engage with followers, by responding to their likes and comments. Lastly, the fifth step is to measure and track results. With these steps, brands and businesses can successfully reach their desired audience and promote their products or services. Chapters0:00:00 Digital Marketing for Beginners: Unlocking the Power of Digital Marketing 0:02:16 Digital Marketing: An Overview of Strategies and Tactics 0:09:23 Digital Marketing Strategies: Social Media Marketing 0:10:53 “5 Steps to Creating Engaging Social Media Content” 0:12:55 Social Media Marketing Strategies: Engaging Your Audience and Measuring Results 0:15:49 “Analyzing Engagement and Successful Social Media Marketing Campaigns” 0:17:21 Episode 4: Social Media Marketing, SEO, Email Marketing, and Pay Per Click – A Deep Dive into Digital Marketing Strategies Other Episodes You Should Listen ToStill Not Sure About Ads On Your Podcast? The post EP 408 Digital Marketing For Beginners What Is it appeared first on Dark Horse Entrepreneur Schooling. | |||
| EP 407 Secret to Making Those Stupid Affirmations Work | 06 Mar 2023 | 00:29:15 | |
DarkHorseSchooling.com/podcast This episode is about how to use affirmations to help achieve success in the business world. The host, Tracy Brinkmann, is an experienced entrepreneur and coach who started the Dark Horse Entrepreneur Podcast to help entrepreneurs, coaches, and course creators battle technology overwhelmed procrastination and imposter syndrome. Tracy believes that driven entrepreneurs and those looking to start, restart, or Kickstart their business need to level up their marketing skills and take action in order to build their business into the empire it deserves to be. However, Tracy acknowledges that along the way, entrepreneurs will hit walls and will have to decide how to proceed in order to get past the obstacle. Tracy concludes by offering three secret steps plus a bonus secret to make affirmations into declarations of achievement.
Tracy is giving three tips and one secret to make affirmations work effectively. The tips are to state the affirmations in the present tense, to believe in what you are saying, and to make them personal and specific. The secret is a tool for those who are uncomfortable reading the affirmations out loud which works every time. Affirmations are positive statements that focus on what you want to achieve and feel in your life and by stating them in the present tense and believing in them, they can help align your body and mind with the desired outcomes.
Affirmations can be a powerful tool to create positive change in your life, but they are not a substitute for action. To make affirmations work effectively, you need to focus on three things. First, make sure the affirmation is stated in the present tense. Second, believe in the truth of the affirmation. Third, take action towards the goal. To reinforce the power of your affirmations, repeat them often and focus on the positive feelings they evoke. Taking action is key to making affirmations work as it brings them to life.
Affirmations are a great tool for helping us manifest our desired outcomes, but it is important to craft them in the present tense. This is because our subconscious mind operates in the now, and is more receptive to suggestions that are framed in the present. Affirmations should be stated as if the desired outcome has already happened or is currently happening, for example, instead of saying I will be successful say I am successful. It is also important to believe in the affirmation and its possibility, as this will send a signal to your subconscious mind that it is something that is important to you and that you are committed to making it happen.
TIMESTAMPS 0:00:00 “Unlock the Secret to Making Affirmations Work: 3 Steps Plus a Bonus Secret” 0:02:37 “Using Affirmations to Achieve Your Goals” 0:04:59 Using Affirmations to Create Positive Change in Your Life 0:06:30 “The Power of Present Tense Affirmations: How to Make Them Work Effectively” 0:11:42 “The Power of Affirmations and Visualization: Strengthening Your Beliefs” 0:13:11 “The Power of Affirmations: How to Make Them Work for You” 0:18:08 Heading: Making Affirmations Work Effectively for Business Success 0:20:10 Conversation on the Power of Affirmations for Entrepreneurs 0:22:20 “Using Affirmations to Achieve Your Goals: A Step-by-Step Guide” 0:26:05 Episode Summary: Affirmations and Subscriber Ratings
HIGHLIGHTS So his coach and his infinite wisdom patiently explained the three steps I just explained to you to making affirmations work effectively, stating, affirmations need to be in the president. You got to believe in what you're saying. You got to take some action. And then the entrepreneur getting this information from his coach was excited to put these steps into practice and boost their chances of success in business.. But as the discussion continued, the entrepreneur couldn't help but think of their business goals. They're like, wait a minute. I can use affirmations to make my business successful. Of course you can, the coach replied. You can create affirmations that focus on specific business goals, like increasing sales, increasing customer loyalty, and expanding your customer base. This isn't always about right how fat you are, how tall you are, how confident you are.
So by staying open and flexible, you can take advantage of these opportunities and bring your affirmations to life, right? It's like a it's like J. R. Tolkien when he put pen in the paper and he brought all those characters in The Hobbit to life, not just up on the silver screen that we see nowadays, but if you've ever read the book, right? Those were his affirmations. He brought them to life. So what I'm saying, in summary, is that taking action is a critical component to making affirmations work effectively.
These actions help to reinforce the belief and the truth of your affirmation that you are healthy and fit. And it makes it far more likely that you will see the results that you're looking for. Now, it's also important that you stay open to the opportunities that will arise. Because now your brain is saying, okay, this is important to you. You're paying attention to it, and you're taking action to it. So opportunities that are going to arise as you work toward your goals, sometimes the universe and its infinite intelligence will present you with an unexpected opportunity that can help you to achieve your desires far more quickly, way easier than you ever thought possible.
Now, taking action doesn't necessarily mean taking those giant leaps towards your goals. It could even mean making those small daily changes, little tweaks to your daily routine that align the direction you're taking and the actions you're taking every single day to your desired outcome. Or it could help you in taking consistent steps towards your goal every single day. The important thing is to be proactive in moving towards your desired outcome.. Now, of course, you need to know what that desired outcome is, and I spent quite a bit of time talking about that. Oh, gosh way back in episode 176, the IChart Method of Goal Setting. And then episode 398, the I Chart Method for goal Setting and achievement. So I give it to you twice, a little differently each time. So go back and check those out. I don't want to belabor that particular topic again and make this episode an hour and a half long, but you get my point.
When you believe in your affirmation, you're sending that signal back up to your subconscious mind. That amazing tool between your ears that this is something that is important to you and that you're not only committed to making it happen, but you desire to make it happen. As a result, your subconscious mind is going to work to align your thoughts, your beliefs, and your behaviors. Let me say that again.. Your thoughts, your beliefs, and your behaviors with the affirmation making it more likely to come into your life. You're going to start seeing things that you probably hadn't paid attention to before. You're going to start believing things that maybe you doubted before, and you're going to start doing things maybe you hadn't done. On the other hand, if you don't believe in the truth of the affirmation, it's this to be honest, this is not. Your subconscious mind is going to be less likely to even respond to it. And maybe that's why you're still listening to this about twelve minutes in. The post EP 407 Secret to Making Those Stupid Affirmations Work appeared first on Dark Horse Entrepreneur Schooling. | |||
| EP 515 Hidden AI Feature Most Dont Know About Could Make You Money | 28 Aug 2025 | 00:30:20 | |
Tracy Brinkmann reveals a game-changing AI business opportunity discovered through Chris Koerner's story of using ChatGPT's hidden video feature to diagnose home repairs. When Chris's HVAC system broke during a family vacation, he used ChatGPT's video chat capability to get expert-level diagnostic help, saving thousands in repair costs. This episode explores how 93% of people don't know this feature exists, creating a massive business opportunity for parent entrepreneurs who can turn this into an "AI Handyman Mentor" service. Tracy breaks down the target market, business model, and implementation strategy for capitalizing on this hidden AI capability. Key Insights & Timestamps The Discovery Story00:25 Chris HVAC breakdown during family vacation and the innovative solution 04:45 Step-by-step breakdown of Chris's FaceTime session with ChatGPT for HVAC diagnosis 08:05 "AI Handyman Mentor" app concept and why it's a massive opportunity 13:35 Why parent entrepreneurs are perfectly positioned for this opportunity 19:35 Start simple approach: landing page + manual $20 consultations 23:00 Key takeaway about paying attention to problems you're already solving
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"That, my friends, is how Dark Horses find their winning opportunities - not by waiting for lightning to strike, but by paying attention to the sparks that are already flying around us every day." - Tracy Brinkmann | |||
| EP 406 7 Steps To Creating Cornerstone Evergreen Articles | 27 Feb 2023 | 00:20:11 | |
https://DarkHorseSchooling.com/podcat This conversation is about the importance of Cornerstone Content on websites. The host of the Dark Horse Entrepreneur Podcast, Tracy Brinkman, provides seven easy steps to creating these anchor pieces of content. She then explains that she has been in the coaching, course creation and online space since the 90s and is still learning. Tracy then encourages entrepreneurs, coaches and course creators to take action and learn tips from the Dark Horse Entrepreneur Podcast. She believes that driven entrepreneurs should start or restart their businesses with great marketing, personal, or business tips and results.
Cornerstone content is the key to growing a business into the empire it deserves to be. These articles provide the most important, complete information on the topic and should not be written with the goal of selling. They help to raise brand awareness, rank higher in search engine results, and attract prospects that can be nurtured into customers. Writing and publishing this content helps to position oneself as an authority in their industry and builds trust in the brand and its products. Ultimately, the goal is to help other people and build relationships.
Creating Cornerstone Content can be intimidating, but it doesn't have to be. By following seven easy steps, anyone can create content that will attract their ideal customers. Step one is to choose a topic. When deciding on a topic, it is important to consider if it aligns with your business and will attract customers, if it is something that would make your customers life easier, and if it interests you. If you choose a topic that you are passionate about and have a bit of knowledge on, it will be easier to write and optimize the content.
Creating content for your business can be an intimidating task, but with the right preparation and research, it doesn't have to be. The first step to creating great content is to do extra research which will help your prospects and customers. Research what your customers want to know, talk to existing customers, read posts, books, and interviews, and take copious notes to quote as sources. Once you have a plan, start outlining topics and subtopics, and then write the content. Make sure it is clear, concise, and genuinely helpful in solving one or more of your customer's problems. Also, include links from expert sources, build your keywords in naturally, use tools like Grammarly or Hemingway to make it easy to understand, and get a few people to read it in advance. Lastly, optimize your article with your primary keyword in the URL, title tag, and headline.
TIMESTAMPS
0:00:00 “Creating Core Content: 7 Easy Steps to Becoming an Authority in Your Field”
0:02:10 “Unlock the Power of Cornerstone Content to Build Your Business Empire”
0:04:17 “7 Steps to Creating Cornerstone Content for Your Business”
0:06:10 “Tips for Writing Effective Content”
0:12:08 “Optimizing Your Content for Search Engines: Tips for Improving SEO”
0:13:50 “Six Tips for Promoting Your Cornerstone Content”
0:16:39 Creating Cornerstone Content: 7 Tips for Successful SEO and Reader Engagement
HIGHLIGHTS
Contact every expert and website that you quoted inside your article and let them know about it. Some of them heck, many of them will tell others through their social media, right? Sometimes they'll even link to your content from whatever the article or whatever piece of content that you referenced that you used. They'll link them together. Now you're getting some of that Linked use. You might even consider investing a little paid promotion as well. You can reach a highly targeted audience this way and use the new traffic to further build your email list and becomes a self fulfilling prophecy. Make it simple for visitors to share your content with others by adding social media buttons, share me links, email, all the little tricks.
Use your social media accounts to tell your followers about the article, right? Schedule social media posts several times a day for the first couple of days after you post that Cornerstone Content, and then periodiotically afterwards, re remind them. Use personalization whenever possible. Thank you, guys, all my sales folks. I did this amazing piece of content about handling objections, right? I drew blank there for a second. Whatever it might be, you can even take a snippet of this piece of content and use it as your social media content and say, hey, this is just one piece of this amazing piece of content. Put it out there, click the link down in the Show notes or whatever it is, and check out the full content, right?
So wherever your keyword you're trying to tweak for, you're trying to optimize for. Make sure it's an url in the title tag and in the headline. Ideally, the title should answer an exact question being asked in Google, so it might be part of your research early on. What questions are being asked on this topic? Create subheadings that hold keywords as well as other keywords being populated throughout your text.. This will help your readers and the search engines alike to recognize the relevance of your content. This search engine have gotten really smart over the past couple of decades. And so make sure you don't know we're not talking about keyword stuffing here. We're just talking about make sure it's relevant to the content you're trying to the questions you're trying to answer and the content you're trying to share.
Right? Tip number three plan your content. Now this is where the fun begins. You might be writing something called the Complete Guide to Blank whatever the Topic Is or everything you ever wanted to know about. Blank. Again, whatever your topic is or how to achieve blank whatever your topic is. Once you have a basic plan of what your article will achieve, start outlining your topics and your subtopics.. You might want to use a step by structure from beginning to end, or a list, like we talked about in episode 348, ways to Make Your Listicles Amazing. So you can create a listicle or whatever works best for the topic that you have chosen. Okay. By the way, you might want to go back to listen to episode 348 where we talked about listicles. Listicles are very popular. You see them all the time. Where it's like the top ten ways to X or the top whatever. Anyway, you know what I'm talking about. Anyway, I won't beat that one to death.
Please do not be intimidated into thinking that it's beyond the scope of your abilities to create this kind of content. Why? Because I'm about to break it down into seven easy steps. Here we go. Step number one pick your topic. There are three questions that you're going to want to consider when choosing a topic. Does it align with your business and will it attract your ideal customers? Right. Does it align with your business and will it attract your ideal customers? For example, let's say you're in the niche of stock investing. You don't want to create some cornerstone Content about buying a home. The post EP 406 7 Steps To Creating Cornerstone Evergreen Articles appeared first on Dark Horse Entrepreneur Schooling. | |||
| EP 405 3 Things That Make Your Website Convert | 20 Feb 2023 | 00:15:46 | |
https://DarkHorseSchooling.com Tracy Brinkman is the host of the Dark Horse Entrepreneur Podcast, a show dedicated to helping entrepreneurs, coaches, and course creators build successful businesses online. In this episode, Tracy introduces the concept of website conversion and explains how having a website can be a powerful tool for any business. Tracy encourages listeners to take action and make their website more effective by tuning in to the Dark Horse Entrepreneur Podcast for tips from successful business owners.
This conversation is about the three essential components to making a website successful. Tracy Brinkmann believes that every website should have a purpose and be designed to achieve this goal, whether it is to make sales, get subscribers, or drive traffic to other offers. They emphasize that without the three components discussed, the website will not be successful. These components include having an engaging and informative design, making sure that it is easy to navigate, and optimizing it for search engine visibility. With these three things in place, the speaker believes any website can be successful.
Driving traffic to a website that isn't working is pointless. To make a website more effective, the first step is to change your thinking and relax. There is no perfect website and it is important to accept that there may always be flaws and typos. The best approach is to think of the website as a perpetual work in progress and to focus on testing and improving instead of aiming for perfection. An experienced website designer can be a great help in achieving this.
Tracy Brinkmann discusses the importance of having a well-designed website for customers. They suggest that it is important to start with a head start and to keep adjusting, testing, and learning as you go. The speaker also recommends keeping the design simple and easy to use. They advise against using jargon and big words, and instead suggest talking to customers like you would a friend. Finally, they emphasize the importance of using your stats to make improvements and changes to your website.
TIMESTAMPS 0:00:00 Welcome to the Dark Horse Entrepreneur Podcast: Learn Tips to Build a Successful Business Online” 0:01:56 “3 Essential Tips to Make Your Website Convert Better” 0:03:30 How to Drive Traffic to Your Website: 3 Tips for Improving Your Site's Effectiveness 0:05:52 “3 Tips for Creating an Effective Website” 0:11:09 Analyzing Website Engagement with Google Analytics 0:13:27 Heading: Improving Your Website to Increase Traffic and Earnings
HIGHLIGHTS Improving the average engagement time spend your money. Spend your time there before you start buying advertising. Now, what are people spending? Five minutes, ten minutes or more on your site, but you're still not getting that many visitors? Well, now it's time to flip the script and you start buying some advertising. Little Google Ads band, little Facebook ads, little ads to start finding a way to drive traffic to your site because you've already figured out how to get them to hang out while longer once they get there. Your goal with your website is to simply make consistent and steady improvements over time.
So while you're even getting 50 people to pay attention to your website, how long are they paying attention? Remember, your website is a journey, not a destination. Yeah. It's a work in progress. And to know how to improve it, you're going to need to know how long those folks are staying on your page. Log into your analytics. Find the graph on the first page that shows you the average time they're spending on your page.
Get a free Google account. The Google Analytics account. Right? Now you're going to look at two things. No, no, no, not the traffic. No, wait for me. The two things you're going to pay attention to is the average time users are spending on your page, which is also called the average engagement time. And of course, then the number of users, you probably want to look at them in that order because in the beginning, the number of users is going to be low.
Number three, use your stats to make your improvements. Yeah, right. So we I kind of grazed over a B testing earlier because it gives you a test and you're going to test again. Your stats are going to be the things that tell you what it is you need to change. There are only two core sets of stats that you need to focus on in the beginning. Later, of course, as you get more experience, you'll start paying attention to other stats. But first, here's what you need to do.
And if you make it difficult for them, they're going to exit and they're going to go to the next person down on the search results. Websites are about one thing communication. The overly complicated designs cost more money, take more time, and make it way more difficult to communicate with those who land on your website. Now, in the beginning, the core set of web pages you're typically going to need are your home page, an about page, a contact page, and maybe a page for your products and services. The post EP 405 3 Things That Make Your Website Convert appeared first on Dark Horse Entrepreneur Schooling. | |||
| EP 404 Is A Physical Product Right For Your Business? | 10 Feb 2023 | 00:16:06 | |
https://DarkHorseSchooling.com Tracy Brinkman is the host of the Dark Horse Entrepreneur podcast, which provides helpful tips for entrepreneurs, coaches, and course creators who are feeling overwhelmed or unsure about the technology involved in building their business online. In this episode, Tracy discusses the viability of creating tangible products, like CDs and DVDs, to help entrepreneurs make money online. She explains that although it may seem outdated, creating physical products can still be a great way to supplement a business’s income. Tracy encourages entrepreneurs to listen to the podcast to gain more knowledge and take action in order to successfully build their business.
Tracy Brinkmann explains the importance of having tangible products to stand out from other businesses in the same niche and to be able to charge premium prices. They reference an example of when everyone used to be excited about creating tangible CDs or DVDs to distribute digital content. Tracy explains that tangible products can be the key to building a successful business and encourages the entrepreneur to consider including physical products in their strategy.
The conversation discussed the benefits and advantages of physical products compared to digital ones. People tend to perceive physical products as having a higher value and are thus willing to pay more. With digital products, the higher the price point, the higher the refund request rate. To combat this, one suggestion was to drip feed the information gradually and provide a guarantee of a full refund within 60 days. The example given was of a podcast course that sent a surprise coffee cup with the logo on it to commemorate the completion of the course. This physical product was an unexpected surprise that the speaker still remembers and uses to this day.
Tracy Brinkmann is offering advice on how to reduce refund requests as a product creator. They suggest creating a tangible product like a USB or CD and using a service like Kanaki to print and ship it out. Doing this will command a higher price and reduce refund requests because it is a pain to return a physical item. People are excited to receive a tangible item in the mail and they will provide more positive feedback and reviews because of the perceived value. Additionally, customers are more likely to consume digital products if they receive them as a tangible item, as they are more likely to dive right into a physical product than a digital one. Tracy also suggests using an insert with an online access code that can unlock exclusive content, as well as collecting consumer's addresses when they put in the code. This technique is similar to the one used by the music industry, where they include download codes with their physical products.
TIMESTAMPS 0:00:00 “Exploring the Possibility of Creating Real Tangible CDs and DVDs with Konaki: A Discussion with Tracy Brinkman” 0:01:38 “The Benefits of Physical Products for Entrepreneurs” 0:03:17 The Benefits of Offering Tangible Products and Strategies to Combat Refund Requests 0:05:27 “Exploring the Benefits of Creating a Tangible Product for Your Digital Content” 0:11:59 Exploring the Benefits of Repurposing Digital Products into Physical Products 0:13:25 Heading: Leveraging Physical Products to Increase Brand Awareness and Customer Loyalty
HIGHLIGHTS The whole idea is that you sell your tangible product, have the service provider, in this case, the one I'm talking about, is Kanaki ship it out for you and then collect the consumer's address when they use the code. When they put that code in, they got to put in their email address. Now, you could even sell your products via other avenues. You could put it in a store. You can make it a part of someone else's program.
But I want to talk to you specifically for a minute about Kinaki and here's for one reason. With Kanaki, right? Last time I looked at it, you can get an insert put inside the CD or DVD that you're sending out at no extra cost. And on this insert, you could include an online access code whereby they can unlock and watch the content online. Or you might even offer some exclusive content that they would gain access to via that code.
But here's the thing in all of them that I looked for and I looked at, you. Simply upload your audio or your video files to the website by following their simple instructions. Click a couple of buttons, and bing, bang, boom, you're ready to start sending out products to anyone, anywhere in the world. Now, keep in mind that duplication and distribution services, that's what they give you. They don't master your product for you.
Guilty. I've done it myself. Then a couple of weeks or a month goes by and they've forgotten all about it and why they bought your product. And all they know is they see some 97 to 97 charge in their credit card that they do not want to pay. Or maybe their spouse doesn't want to pay, right? So what do they do? They ask for a refund. In my experience, tangible products get used far more than digital products, and the product creator winds up with far less refunds.
Well, they're still waiting. They're still waiting for week six in week eight and week ten, right? Your real customers, the ones that have zero intention of refunding, are frustrated because they're forced to wait is ridiculously long time for the very content and information they paid for in good faith. And they want it right now. So here's where I offer you a solution. Create a real tangible product that you can ship out. The post EP 404 Is A Physical Product Right For Your Business? appeared first on Dark Horse Entrepreneur Schooling. | |||
| EP 403 Why Your Storytelling Might Be Ruining Your Business | 06 Feb 2023 | 00:13:51 | |
https://DarkHorseSchooling.com Tracy Brinkman is the host of the Dark Horse Entrepreneur podcast, which is designed to help entrepreneurs, coaches, and course creators who feel overwhelmed and uncertain about their business or technology skills in the online space. In this episode, Tracy talks about the importance of storytelling and how it can be used to build an empire. Storytelling, Tracy argues, is a great tool for entrepreneurs to reach their audience, build their brand, and create an unforgettable experience for their customers. By sharing their own stories and experiences, entrepreneurs can create a powerful connection with the people they are trying to reach, helping them to stand out from the competition. Storytelling can also help to inspire others, giving them the courage to take action and pursue their dreams. Tracy encourages entrepreneurs to use storytelling to connect with their audience and create an unforgettable experience.
Tracy is advocating for the importance of storytelling, and is hosting a free summit on the topic. However, he believes that the same storytelling strategies that gurus use to gain followers can actually be detrimental to businesses. He gives an example of a story that is often used, where someone goes from being in debt to becoming successful. He argues that this type of story does not actually help customers because it does not provide actionable advice. Instead, he encourages businesses to focus on providing useful tips and strategies that can help customers. Tracy Brinkmann discusses how rags to riches stories work, and how they may not be the best option for attracting high-ticket customers. He advises using discounts, time-sensitive offers, and stories that illustrate how easy and fast a product will work to attract lower end customers. He suggests dampening the rags to riches stories in order to attract more high-end customers, and to use content that demonstrates results. He suggests doing an A/B test to compare the results of a rags to riches story with more powerful stories such as Here's how we increased our conversions by 93% in 8 weeks. Tracy shares the importance of using winning stories and messages when trying to increase conversions. Tracy gave examples of stories that could be used to better engage customers, such as earning free publicity and gaining subscribers, customers, and sales in a short period of time. He also suggested telling a story of building a business from $0 to generating revenue in 14 months. He also noted that it's important to make sure that any stories used are ones that have actually been experienced by the speaker. He made the example of a rags-to-riches story to a more effective one of living in a 1971 Vega car to a 442-room mansion in only four hours of work per week.
TIMESTAMPS 0:00:00 “Unlock Your Potential with Storytelling: How to Level Up Your Business with Dark Horse Entrepreneur” 0:02:32 “The Dangers of Storytelling in Business: How It Could Be Ruining Your Profits” 0:04:02 “The Power of Storytelling: How to Attract the Right Customers for Your Business” 0:09:36 “How to Increase Conversions with Winning Messages and Stories” 0:11:37 Heading: “Authenticity is Key: Proving Your Value to Your Customers”
HIGHLIGHTS But keep in mind, you're going to have to continually focus on volume, volume, volume finding more and more and more of these customers to bring through your sales funnel to take them through your ascension letter.
Now, when you want to attract customers on the lower end of this financial spectrum, it's great to use things like discounts, time sensitive offers and the sort of stories that illustrate how easy and how fast your product will work.
I've been there, right? And simply maybe they're not as knowledgeable about the world of business and the world of marketing. Now, these folks, they'll easily spend $17, $47 on a product, but they will likely never shell out hundreds or preferably thousands for training, no matter how good the promise, know how great the product is, or know how bad they need the result that they could get on the other side of it.
Your messaging, your story is going to determine what kind of client demographics you attract. Using a rag to riches story tends to attract the people on the lower end of the financial spectrum.
I just start leveling up with some great marketing, personal, or business tips and results, man, we got to get those results in order to build that beautiful business of yours into the empire it absolutely deserves to be. The post EP 403 Why Your Storytelling Might Be Ruining Your Business appeared first on Dark Horse Entrepreneur Schooling. | |||
| EP 402 How To Improve Your Email CTAs by 202% | 25 Jan 2023 | 00:12:32 | |
https://DarkHorseSchooling.com/podcast Tracy Brinkman, host of the Dark Horse Entrepreneur Podcast, talks about the importance of entrepreneurs, coaches, and course creators who want to build a business online but are struggling with technology, overwhelmed, procrastination, and imposter syndrome. Tracy Brinkmann talks about a study done by HubSpot that revealed personalized CTAs (Calls to Action) in marketing emails can result in a 202% increase in clicks, conversions, and revenue. When people join a list, they are at various stages of their journey. For example, some may not even have a sales funnel, some may have a sales funnel but not have started advertising, and some may have started advertising but not gotten it to work. To create an effective CTA, it should be personalized to the person joining the list and the stage they are in their journey. In this episode, the conversation focuses on how to get the most out of your email marketing. Tracy suggests using personalized offers and segmenting your list in order to get a 202% response rate. Tracy suggests using a welcome email to segment the list by asking what problem they're trying to solve. They also suggest creating a series of emails to help guide subscribers along their journey and offering a bribe to encourage them to complete the segmentation process. Finally, Tracy stresses the importance of follow-up emails, as many subscribers won't respond to the first one. In this episode, Tracy Brinkmann is giving advice on how to offer bribes to potential customers. A Suggestion of creating four different free offers, each tailored to a different level of customer. The offers could be cheat sheets, learning videos, or anything else that the business chooses to create. When a customer chooses one of the offers, they will be tagged in the business's email list. The key is to give something first, and to ask the customer a question that offers three options, each with a different free offer. This will help the business better serve the customer by segmenting them down.
TIMESTAMPS 0:00:00 Welcome 0:02:00 How to Improve Your CTAs by 202%: A Step-by-Step Guide 0:03:35 “Personalizing Your Offers to Maximize Your Results in Advertising and Social Media” 0:08:41 “Creating Free Offers to Increase Social Media Advertising Performance” 0:10:18 Heading: Taking Your Journey to the Next Level with the Dark Horse Entrepreneur Podcast
HIGHLIGHTS Are you having troubles with your social media advertising? This free offer will help you. Is your social media advertising doing well, but you would like to do better?. This free offer will help you out.
And here's where some of the magic is offering the right products and the right services to the right people to take them to the next level where you've already set up a series of emails and a series of products and services to help them get to the level after that.
Creating a great sales funnel that's optimized for social media advertising, getting started in social media advertising, or fixing your social media advertising problems, or optimizing your current social media campaigns to maximize your return.
Now, let's start with how to improve your CTAs by 202%. And I come up with this one because there was a study done in HubSpot which they, they analyzed over 300,000 marketing emails, all of which had Calls to Action or CTAs.
And I believe the answer to that is you are a driven entrepreneur, perhaps even an infopreneur that's here because you're ready to start restart Kickstart, just start leveling up with some great personal marketing business tips and results. The post EP 402 How To Improve Your Email CTAs by 202% appeared first on Dark Horse Entrepreneur Schooling. | |||
| EP 401 Paralysis To Entrepreneurship With Nick & Karen Fitch | 23 Jan 2023 | 00:52:24 | |
This conversation introduces the Dark Horse Entrepreneur Podcast, a show that helps entrepreneurs, coaches and course creators who want to build an online business but are struggling with technology, feeling overwhelmed, and battling imposter syndrome. The host, Tracy Brinkman, has been in the coaching, course creation and online space since the 90s, and is still learning new things. He believes that the listeners are driven entrepreneurs, ready to start or restart their business and kickstart their marketing, so they can build their business into the empire it deserves to be. Nick and Karen Fitch are a couple in their twenties who have purchased a farm and a heard of cows. One morning, Karen wakes up and is unable to move from the neck down. It is a devastating event, but the Fitches refuse to be held down by it. They have found ways to adapt and take on their challenges with optimism. The conversation is about how they have navigated their situation, started a business, and how others can find inspiration in their story. Nick and Karen are an amazing couple with an inspiring story of entrepreneurship. They started an online business selling pictures of their beloved cows via their website, CuddleCowCompany.com. They have overcome a lot of obstacles to reach the level of success they have today. The podcast is full of personal and business advice that can be taken away to help listeners become successful entrepreneurs. Nick and Karen shared a bit about their story and how they were able to start their own business. Three years ago, the Karen woke up paralyzed from the neck down and had to spend six months across three states and seven hospitals. She was closer to death multiple times during this period. In April of 2020, the Karen was sent home from the hospital as the doctor believed it was the best way to keep her safe from infection. The Karen, Nick returned to a small town in Iowa and were determined to pay forward the help they received during their hospital stay. Reflecting on their blessings, they wanted to do something to help others. TIMESTAMPS 0:00:00 “Welcome to the Dark Horse Entrepreneur Podcast: Learn Tips from Business Owners to Build Your Empire” 0:02:13 Interview with Nick and Karen Fitch: Overcoming Adversity and Creating a Life of Abundance 0:04:28 Interview with Nick and Karen: Founders of Cuddle Cows 0:06:02 Heading: Reflection on a Journey of Hospitalization and Recovery 0:07:52 Heading: Conversation with Nick and Karen about Cuddles Out and Their Cow Farm in Nowhere, Iowa 0:11:51 Conversation with Nick and Sarah about Starting a Business and Living with an AVM 0:16:59 Heading: Neurosurgery Journey of a Kid with Spinal Cord Issues 0:18:38 Heading: Spinal Cord Injury and Respiratory Failure: A Story of Recovery 0:20:11 Heading: Reflection on Overcoming Adversity and Finding Purpose 0:22:07 Conversation with Karen and Nick about Starting a Blanket Business 0:25:50 Conversation Summary: Navigating Sales Tax as a Small Business Owner 0:27:24 Conversation Summary: Starting a Business with Limited Knowledge 0:29:33 Conversation Summary: Adapting to Life with a C6 Spinal Cord Injury 0:31:14 “Entrepreneurial Journey: Nick and Karen's Experience with CuddleCowCompany.com” 0:34:05 Interview with Entrepreneurs Karen and John on Spinal Cord Research and Bootstrapping a Business 0:38:28 Interview with Karen and Nick of Cuddle Cows: Giving Back Through Cuddly Cows and Cute Shirts 0:40:02 Conversation with Nick and Sarah of Cuddlecat Apparel: A Part of the Solution, Not the Problem 0:44:47 Discussion on the Evolution of Marketing Strategies 0:46:40 Interview with Nick Carryman: How to Start a Business for Free and Sell Your Products Without Ads 0:48:11 Interview with Nick and Karen Fitch of Cuddle Cow: A Story of Overcoming Adversity and Achieving Success
HIGHLIGHTS Be a part of the solution, not the problem. All right, so I want to be mindful of your time where I could sit here and pick your brain all day long because I'm like you. But spinal cord injury is just kind of an underfunded area where there's not a lot of funds going towards that. But actually, in the last year or so, there's actually been a few new drugs that have been invited and therapies that are going into like a testing phase with the FDA.
And that's the bulk of our income through that. And then I also do a little bit of social media consulting and stuff with people on Facebook stuff because, I don't know, that's one of my passions.
And then here they are given with cuddle cows. You guys got to check this out. The link will be down in the show notes, everybody. I'm going to put all your links, the Facebook link, the TikTok link is going to be down there.
And if this business ends up becoming more part of our income, that would be great. But I would say we started this mainly for how we become part of the solution to find a cure for style for style burden. https://DarkHorseSchooling.com/ The post EP 401 Paralysis To Entrepreneurship With Nick & Karen Fitch appeared first on Dark Horse Entrepreneur Schooling. | |||
| EP 400 Make a Living From Podcasting with Adam Adams | 16 Jan 2023 | 01:24:46 | |
https://DarkHorseSchooling.com Adam Adams is the founder of Grow the Show, a company that helps podcasters get their message out to the world. In this conversation, Tracy and Adam discuss the importance of competition in the podcasting space, and how it can benefit both podcasters and their listeners. They also talk about the importance of marketing and personal branding, and how to grow a show without all the hard work and guesswork. In the conversation, Adam Adams discusses how he got into the podcasting business, and how it has benefited his real estate investing business. He also talks about how podcasting can be used to build an audience and how it can be used to serve that audience. Adam Adams talks about how he got into podcasting and why he decided to sell his show. He explains that he felt that real estate was getting heated in 2019 and that he wanted to pivot to something else. He launched a podcasting company and sold his show in 2020. He discusses how podcasting has become a big part of his life and how it has grown and changed over the years. The person being interviewed discusses some of the reasons why people start podcasts. These include wanting to be funny or entertain others, wanting to get paid through sponsorships, or wanting to attract new business. They also talk about how starting a podcast can be beneficial, such as providing value to listeners or growing a coaching business. 03:45 What led you into the podcasting arena? 09:49 Podcasting as a lead generation tool. 15:28 The power of podcasting and micro content. 19:08 The importance of understanding your audience’s needs. 23:59 How can you help a passive investor? 28:48 How to stop telling and start asking people. 34:08 Engagement and the 8020 rule. 40:06 The power of sharing. 44:47 How to make sure you’re doing all three. 51:33 The power of lead magnets. 55:11 Do something compelling to get listeners to take action. 1:00:15 How to sell the lead magnet. 1:04:38 How to create value for your audience. 1:08:58 Door-to-door sales. 1:12:29 Adam’s podcast is a free resource. www.growyourshow.com #Podcast #podcasts #podcasting #podcaster #podcasters #podcastlife #podcastshow #podcastlove #podcastaddict #podcasthost The post EP 400 Make a Living From Podcasting with Adam Adams appeared first on Dark Horse Entrepreneur Schooling. | |||
| EP 399 Idea To Make Money Online With Old Magazines | 09 Jan 2023 | 00:21:25 | |
https://DarkHorseSchooling.com/podcast In this podcast, Tracy Brinkman discusses how to turn old magazines into valuable content that can be sold online in this unique side hustle idea. He explains that this can be a great way to make money while decluttering your home. He also offers tips on how to get started, including finding sources for cheap or free magazines, and choosing which ones to sell. In this conversation, Tracy talks about how entrepreneurs can take old magazines and turn them into valuable content or even make money online with them with this unique side hustle. He explains that if you have a collection of magazines, it likely means you have a passion for something, and that these magazines can take up a lot of space. Tracy discusses choosing the right magazines to turn into online content notes that it is important to carefully select magazines that will be most valuable to whatever audience is consuming the content. He advises to consider magazines that are still relevant today, and offer timeless tips in areas such as style, cooking, and DIY projects. Tracy discusses that to be successful with this side hustle there is an importance in finding old magazines that are still relevant today. They suggest looking for magazines with unique and hard to find information, as well as those with well-written and informative content. Timestamps 0:00:00 How to Turn Old Magazines Into Money Online 0:01:46 How to Turn Old Magazines Into Valuable Content and Money 0:03:30 How to Choose the Right Magazines to Turn Into Your Online Content 0:05:10 3 Tips for Finding Valuable Vintage Magazines 0:07:00 How to Choose the Right Magazines to Turn Into Online Content 0:08:43 How to Make Money With Magazines: A Step-By-Step Guide 0:14:19 How to Create Engaging Social Media Content from Articles 0:16:18 How to Make Money by Reading Old Magazines 0:17:53 The Dark Horse Entrepreneur: How to Make Money from Old Magazines Highlights Tracy Brinkmann goes to the garage sales and buys up all the old magazines that he can find. Now, he says the older the better. And I would concur on this because obviously, the recent magazines, everyone's probably already read them, right? So if you can go back and find old magazines, like I said, I got some from the 70s here. Maybe you create a tutorial or how to video an article that contains the instruction tips on how to do something. Hey, you're going to do this, then you're going to do this, then you're going to do that. Do you want to learn how to make money with magazines? You're like what?. And now here you are listening to it. And then now you give the introduction, the hook. Content that you find valuable, that you think your readers will find valuable and relevant. And when you're doing that here, I want to give you a couple of tips here. So I want you to consider those four things as you try to choose the right magazines to turn into online content and ensure that content that you create brings value to your audience. The post EP 399 Idea To Make Money Online With Old Magazines appeared first on Dark Horse Entrepreneur Schooling. | |||
| EP 398 The iChart Method For Goal Setting And Achievement | 02 Jan 2023 | 00:26:29 | |
https://DarkHorseSchooling.com/podcast In this episode, host Tracy Brinkmann, introduces a five step method for goal setting and achieving New Year's resolutions. This method includes clarifying what you want, setting realistic goals, breaking down goals into actionable steps, staying accountable, and celebrating your accomplishments. In the next episode, Tracy will share a milieu check to help tie everything together. The first step in goal-setting and achieving success is to look back at what you have already accomplished, no matter how big or small. This will help you get into the right mindset and remind you of your own potential. Next, look forward to what you want to achieve, imagining it in as much detail as possible. Finally, take action towards your goals, review your results, and be persistent. Tracy Brinkmann urges the listener to choose a goal wisely, and to break it down into manageable chunks. They explain that it is important to think about what you want for your life, without worrying about what others will think. Once you have chosen a goal, the speaker suggests working on it one at a time. Tracy Brinkmann is discussing how to achieve goals. They say that it is important to work on one goal at a time, until it is completed. They also say that everyone needs help to achieve their goals, and that this help can come from other people, courses, or training. TIMESTAMPS 0:00:00 Introduction New Year's Resolutions 0:02:00 The Five Steps to Achieving Your Goals 0:06:09 The Power of Choice 0:09:06 The Benefits of Focusing on a Single Goal 0:10:08 The Power of Goal Setting 0:11:47 The Importance of Taking Action on Your Goals 0:13:20 The Importance of Feedback in Achieving Goals 0:14:54 The Power of Time and Tenacity in Achieving Your Goals 0:20:32 Setting and Achieving Goals: A Conversation on Time, Tenacity, and Review 0:22:07 The Dark Horse Entrepreneur: How to Make Goals Happen HIGHLIGHTS When it comes to time and tenacity, you should be regularly reviewing your goals. You hear that? There's that R again. This is why I'm telling you the last two make the biggest difference. Take a new action, get new results until you get those results that are more in the positive, at least in a neutral sense, right? And then they'll start going towards the positive sense. And that help may be in the way of another person, a coach, a course, some training, right?. All these other opportunities that are out there, and you're going to go, okay, I need to learn salesmanship, or I need to hire a salesman, one of the two. Now, some of the other goals you may have may be subparts of your ultimate goal, and you have to put them in the right place. But you don't go working on those parts until it's the right time. Now, once you've chosen a goal, and I would urge you to work on one single goal at a time. So many people say, oh, I'm multitasking. I'm going to work on this goal. More Episodes To Help You With Your Email Marketing17 Methods To Grow Your Email List The post EP 398 The iChart Method For Goal Setting And Achievement appeared first on Dark Horse Entrepreneur Schooling. | |||
| EP 397 Huge Problem With SEO And The Simple Solution | 28 Dec 2022 | 00:10:38 | |
DarkHorseSchooling.com/podcast The problem with SEO is that it can be difficult to get high quality backlinks. However, there is a simple solution!
In this podcast episode, Tracy Brinkman talks about the importance of backlinks in SEO. He explains that backlinks are a crucial component of SEO and that they can help you get more traffic to your website or blog. He also gives some tips on how to get more backlinks, including guest blogging and creating great content.
The secret to getting organic backlinks is to rank number one for low or no competition keywords. This is because as the top pages get more exposure, they get more backlinks.
In order to get ahead of the competition, it is important to create quality content for terms that have little to no competition. This can be done by researching new terms that are being coined in your niche, or by creating content for terms that are already in use but don't have any definitive content. It is important to update your content regularly in order to maintain your position in Google.
TIMESTAMPS 0:00:00 The Benefits and Power of Backlinks 0:00:53 SEO Backlinking: The Key to Successful Digital Marketing 0:02:36 The Secret to Getting Organic Backlinks: Rank Number One for Low or No Competition Keywords 0:05:55 How to Rank on Page One of Google 0:07:49 The Benefits of Creating Content for Low Use, Low Competition Keywords
HIGHLIGHTS And so you're in the blue ocean creating the great content for those low use, low just up and coming red ocean keywords. And as your articles, your videos, your podcasts and content rank number one for these multiple keywords, you'll start to get your backlinks.
Now, in the experiment that they did, pages on the top spot for low or no competition keywords earned an average of 24 backlinks every year. That's because as the top pages get more exposure, they get more backlinks.
The secret to building organic backlinks is to rank number one for a low or no competition keywords. Yeah, let me say it again. The secret to getting organic backlinks, high quality organic backlinks, is to rank number one for low or no competition keywords, right?.
According to this study, top pages in the top spot get the top number of backlinks. Yeah, okay, stick with me for a minute. I'm going to Roy you the rest way through this.
Well, they're a crucial component of SEO. Now, you can't buy them in bulk well, you can, right? But you can't buy them in bulk and expect to get results. The post EP 397 Huge Problem With SEO And The Simple Solution appeared first on Dark Horse Entrepreneur Schooling. | |||
| EP 514 Get Your Private Entrepreneurial Breakthrough Call | 25 Jul 2025 | 00:14:03 | |
Exclusive One-on-One Strategy Sessions with Tracy Brinkmann - No Sales, Just Pure Guidance for Your Entrepreneurial AI Journey Summary Tracy Brinkmann announces an unprecedented opportunity for Dark Horse Entrepreneur listeners: personal 20-minute "Escape Plan Calls" with zero sales pitch. Limited to only 50 entrepreneurs, these free strategy sessions provide personalized guidance for escaping the 9-to-5 grind or enhancing current revenue streams. Tracy explains why community matters in entrepreneurship, how personalized mentorship accelerates success, and shares his vision for building the Dark Horse Insider Escape Plan Community based on real listener needs rather than assumptions. https://DarkHorseSchooling.com/EscapeCall Key Insights The Power of Personalized Guidance
The Community Building Philosophy
The Entrepreneurial Isolation Problem
Key Timestamps 00:00 - Opening hook and introduction to the unprecedented offer 01:05 - The pattern Tracy noticed in listener emails and the need for personalized guidance 02:15 - Why community matters and Tracy's personal experience with isolation 03:45 - Details of the 20-minute Escape Plan Call offer and what makes it different 05:30 - Why Tracy is offering his time for free and the community building vision 07:05 - The Dark Horse Insider Escape Plan Community vision and listener input request 08:30 - Call to action and urgency around the 50-spot limitation Strategies Shared The Personalized Guidance Framework
Community Building Strategy
The Anti-Scaling Approach
Action Steps to Take Immediate Actions
Ongoing Implementation
Call to Action Primary CTA: Schedule your free 20-minute Escape Plan Call at https://DarkHorseSchooling.com/EscapeCall (Limited to 50 people) Secondary CTA: Share your input on what you'd want in the Dark Horse Insider Escape Plan Community https://DarkHorseSchooling.com/Escape "Let's build something amazing together. Let's create the community that actually serves your needs and helps you achieve your escape plan. Until next time, think successfully and take action." - Tracy Brinkmann | |||
| EP 396 5 Best Money Generating Niche Topics | 26 Dec 2022 | 00:22:47 | |
https://DarkHorseSchooling.com The Dark Horse Entrepreneur Podcast helps entrepreneurs, coaches, and course creators who want to build a business online but are struggling with technology, procrastination, and imposter syndrome. In this episode, Tracy Brinkman discusses five money-generating niches that entrepreneurs can focus on to build a successful business.
Tracy Brinkmann shares that the topic of health is one of the best money generating topics out there. She explains that the health and fitness industry is growing rapidly and is worth billions of dollars. If you are passionate about the topic of health, you can carve out your own niche and make a lot of money.
Tracy discusses how to become a successful fitness content creator by narrowing down your niche and providing value to your audience. They also talk about the importance of money in the fitness industry, and how to make and save money as a content creator within the fitness arena.
Tracy discusses different ideas of possible blogging topics that could be profitable. The topics discussed were health, money, food, fitness and.. one other area of passion. It was noted that while not everybody is interested in every topic, there are ways to cater to different interests within each topic. For example, within the topic of food, one could blog about recipes, cooking classes, or the best places to eat in a certain city. It was also noted that food bloggers tend to make a higher median income than bloggers in other industries.
TIMESTAMPS 0:00:00 The Five Best Money Generating Niches for Content 0:02:21 The Best Money Making Topics in the Blogosphere 0:03:59 How to Make Money in the Fitness Industry 0:05:24 3 Profitable Blogging Niches to Start in 2021 0:08:47 How to Make Money in the Food and Travel Niches 0:10:21 How to Create a Travel Blog That Makes Money 0:12:10 How to Choose a Niche for Your Blog, Video, or Podcast 0:17:29 The Benefits of Leveraging Your Experience to Create Products 0:19:03 The Dark Horse Entrepreneur Podcast: Episode #1 – Why These Five Passions Will Work For You
HIGHLIGHTS You'll find it far easier to sustain your blog, your video, your podcast, whatever medium you're choosing to share your passion driven niche. You'll find it far easier to get over the hurdles, to crack through the barriers, to dig under the walls that are going to be placed between you and your goal, which is probably earning some money with it, right?.
Heck, you could probably get the folks that come on to your videocast or your podcast or your blog to pay you via their marketing funds that they would use to pay for their advertising.
One of the ladies I'm trying to get on the podcast has five of them (unique air BnBs) and they're all ones like a spaceship. One is like shaped like a dog crazy.
Try creating a travel blog about the most unique airbnb's that are out there. Think about that for a moment, just for a moment, would you? There are a number of very unique B and B's out there.
There are some of them out there that are in the travel industry. So you could get your travel paid for, most likely, and enjoy the process at the same time.
A special thanks to ConspiracyMusicGuru.com for our new true solfeggio background music The post EP 396 5 Best Money Generating Niche Topics appeared first on Dark Horse Entrepreneur Schooling. | |||
| EP 395 10 Websites Are An Endless Source Of Content Ideas | 21 Dec 2022 | 00:25:55 | |
https://DarkHorseSchooling.com SUMMARY: The Dark Horse Entrepreneur podcast helps entrepreneurs who are struggling with technology, procrastination, and imposter syndrome. In this episode, Tracy Brinkman discusses how to generate endless content ideas. He recommends ten websites that entrepreneurs can use to get ideas for their next piece of content. These websites include sites like BuzzSumo, Quora, and Reddit.
Tracy discusses how important it is for experts in their field to come up with content ideas, and provides a list of ten websites that can help generate an endless stream of content ideas. The websites listed include: Quora, Reddit, Google Trends, and BuzzSumo. Tracy emphasizes that the purpose of the list is not to provide ideas that can be copied and pasted, but rather to give experts an idea of what their audience might be interested in.
The conversation discusses the website Socrates which is a search engine designed to help you learn more about your target audience. You can use Socrates to find out what topics and keywords that are already popular inside your target audience as well as common problems they're facing and questions they're asking. The information from Socrates can be used to create content that is relevant and useful to your audience.
Quora is a website where people can ask and answer questions on any topic. It is a great resource for finding content ideas, as you can easily find questions relevant to your niche or industry.
TIMESTAMPS 0:00:00 10 Websites for Endless Content Ideas 0:02:14 10 Websites to Help You Generate an Endless Stream of Content Ideas 0:03:51 How to Use Socrates to Learn About Your Target Audience 0:05:34 How to Use Quora and Answer the Public to Create an Endless Stream of Blog Post Ideas 0:07:07 Quora: A Great Way to Generate Content Ideas 0:08:28 How to Use Various Websites to Generate Content Ideas 0:13:17 How to Use Various Online Platforms to Find Content Ideas for Your Life Coaching Business 0:19:04 How to Use Google Trends to Find Out What's Being Talked About in the Coaching World 0:20:36 10 Ways to Find Ideas for Your Life Coaching Business 0:22:21 Ten Websites for an Endless Source of Content Ideas
HIGHLIGHTS This is a great way to find some visual content that is relevant to your audience to help you come up with ideas that are both interesting as well as being visually appealing.
Now in this particular example, it's actually the introduction to one of the people Twitter is trying to get me to follow. But if I click on their profile, they have a whole host of great pieces of content in here.
And as you might expect, these conversations can be a great source of content ideas to get started. Once again, type in the keyword or phrase and see what people are tweeting about.
How you can as a life coach to keep up with this example and I beat this one down the ground, could give your prospects, your clients, your customers some great ideas for motivational gifts for their loved ones on the holiday season.
Reddit is one of the most popular websites in the world and it's also a great source of content ideas. Simply browse through all the various Reddits. Some of you may think of them as forums and see what people are talking about. The post EP 395 10 Websites Are An Endless Source Of Content Ideas appeared first on Dark Horse Entrepreneur Schooling. | |||
| EP 394 Simple Trick For More Comments And Better Rankings | 19 Dec 2022 | 00:13:23 | |
https://DarkHorseSchooling.com SUMMARY: The conversation is about a trick to get more people to leave comments on your blog or social media posts. The trick is to ask a question at the end of your post. Asking a question will encourage people to leave a comment because they will want to answer the question.
Tracy is an entrepreneur who is still learning. He believes that it is more important to know who the person is that you are to get your content in order to get better rankings. The reason for this is because they are likely driven and want to build their business into an empire. The interviewee then shares a tip on how to get more people to interact with content, which in turn will improve the ranking of that content.
The conversation is about how to get people to comment on your content, and the best way to do this is by asking them to do so. Tracy also mentions that he is going to be giving away a free copy of his new course to one lucky person who comments on the content.
Tracy discusses the idea of using a contest to increase engagement on a video or article. The prize for the contest is a free, valuable gift that is related to the topic of the video or article. The contest can help to increase the average viewing time of the video or article, and the prize should be specifically targeted to the audience who would be interested in the topic.
TIMESTAMPS 0:00:00 The Dark Horse Entrepreneur Podcast: How to Get More People to Interact with Your Content 0:01:28 The Benefits of Getting More Comments on Your Content 0:02:57 How to Get More Comments on Your Content 0:04:26 How to Increase Engagement on Your Videos or Blog Posts 0:07:52 How to Use Contests to Boost YouTube Views and Engagement 0:09:22 The Dark Horse Entrepreneur Podcast: Free Course Giveaway
HIGHLIGHTS You'll be seeing it announced here on the podcast and all the platforms that I publish on, but you will get your free copy if you're picked as one of the winners.
Try doing this across a couple of posts, a couple of podcast episodes, a couple of videos on your YouTube and watch the magic happen in your comment section. So let's see if the magic works.
And there's a couple of big metrics that YouTube uses to determine whether or not they show a video to additional people. Views in the first 24 hours are specifically important if we're talking about YouTube to help get your video seen by more people.
The more comments you have, the higher your chance of you ranking higher in the searches. And when you get your readers and your viewers and your listeners to interact with your content, by leaving their own comment, you're increasing their perceived ownership of that content.
Why do you want people to interact with your content?. Well, more often not, it's because it will quite often give you a better standing in the search. And you've talked about social media content. The post EP 394 Simple Trick For More Comments And Better Rankings appeared first on Dark Horse Entrepreneur Schooling. | |||
| EP 393 5.5 Simple Steps To 3X Your Email Clicks | 14 Dec 2022 | 00:17:19 | |
SUMMARY: The question is posed: does email marketing still work? The answer is a resounding yes – but times have changed, and so email marketing has to change as well. The key to successful email marketing in the current climate is to understand the needs and wants of your audience, and to craft emails that speak to those needs. This can be done by segmenting your audience and tailoring your message to each segment, or by using personalization to make each email feel like it was written just for the recipient. By staying up-to-date with the latest email marketing trends and techniques, you can ensure that your messages are always relevant and engaging, and that your business continues to thrive. Email Marketing Is Still EffectiveEmail marketing is still an effective way to reach and sell to customers, but the landscape has changed. Marketers need to be aware of how email promotion has changed in order to be successful. Tracy Brinkmann discusses how, in the past, people would write long emails that would often get lost in the shuffle and be forgotten about. However, they suggest that people update their workflow to send shorter emails instead. This way, people are more likely to read them and they can be easily incorporated into other pieces of content, such as articles. Increase Your Email Open RatesTracy is talking about how to increase the open rate for emails. He suggests sending out a short email with a catchy subject line that directs the reader back to the website. He also suggests focusing on creating a database of content, encouraging discussions on the site, and using the phrase to continue reading in emails. Chapters0:00:00 Email Marketing: Does It Still Work? 0:03:23 The Benefits of Updating Your Email Workflow 0:04:54 The Benefits of Sending Short Emails 0:08:49 5 Tips for Writing Better Email Subject Lines 0:12:36 Email Marketing: How to Increase Your Click Through Rate 0:14:03 Email Marketing: How to Write Emails Your Audience Will Love HIGHLIGHTSUse the to continue reading phrase in your emails that will click that will boost your clicks. You see, by using this method, you're likely to see your click through rates greatly increase over time. Step two is place your real efforts on creating a database of content. Here's what I mean by that. Instead of having to write articles and posts in addition to your emails. Then send your readers that super catchy email that lets them know if they want to continue reading. Well, here's the link to do that, right? It's like the episode I just shared with you not too long ago on how you can zygarnick your audience into submission. By sending out a short email, a short catchy email that directs your subscriber back to your website, you, my friend, are increasing the odds of that email will land in their personal folder, and they'll get to open it and they'll get to read it. Those long drawing on emails are a thing of the past. Write like when you write to a friend, right?. Are you usually sending them a thousand words?. I know a few of you who just said, yes, I do. More Episodes To Help You With Your Email Marketing17 Methods To Grow Your Email List Methods To Build A Profitable Email List The post EP 393 5.5 Simple Steps To 3X Your Email Clicks appeared first on Dark Horse Entrepreneur Schooling. | |||
| EP 392 99 December Marketing Ideas To Boost Sales | 12 Dec 2022 | 00:15:20 | |
SUMMARY: The Dark Horse Entrepreneur podcast is all about helping entrepreneurs who want to build a business online but are feeling overwhelmed with technology, procrastination, and even imposter syndrome. In this episode, the focus is on helping those struggling to come up with sales ideas for their product or service. The conversation offers a few tips to get started.
In this episode, Tracy Brinkman discusses how to take advantage of the many holidays in December to market your business. She recommends sending out two emails each day with a different holiday-themed campaign. For example, on Catherine's Day, you could offer a discount for people who send you a photo of their cat. This is a fun way to engage with your customers and promote your business at the same time.
In this episode, the speaker discusses some of the unique opportunities for sales that are available in December. Christmas Lights Day, World AIDS Day, and Rosa Parks Day are just a few of the days that present opportunities for marketing campaigns. The speaker encourages listeners to have fun with their emails and to be tongue-in-cheek in order to engage their audience.
Tracy lists different niche holidays that occur in December, and how businesses can take advantage of them to market their product or service. For example, International Volunteer Day or World Wildlife Conservation Day. The speaker also mentions how some of these days, like Christmas Card Day or Lost and Found Day, could be used to market products or services related to those topics.
TIMESTAMPS 0:00:00 Sales Ideas for the Holiday Season 0:01:21 How to Use December Festivals for Marketing Campaigns 0:04:12 December Sales Opportunities 0:05:43 Marketing Your Business with National Days 0:09:20 December Marketing Ideas 0:10:49 Marketing and Promotional Ideas for December 0:12:27 99 Marketing Ideas for December
HIGHLIGHTS On the 14th, easy Money Marketing right there. On the 15th, there it is, Catherine's Day. Rehifting Day, international Tea Day, and Cupcake Day the 16th. The 16th chocolate covered anything day.
You have International Cheetah Day, right? Maybe your product is fast in its solutions. You have cookie day, santa's list day, and world wildlife confederation, the world wildlife conservation day.
So if you're advocate of any of those, you can use them as part of your marketing campaigns. But now, let's go day by day, shall we, and talk about some of the unique opportunities that you have.
And I think that's one of the key things about good marketing is to have fun with it. Let's say you send out two emails each day during the month of December.
No matter what kind of how to product that you're selling this day, that particular day is tailor made for one of your sales campaigns. Then there's the app day or cookie day or ready for this one Catherine's day. The post EP 392 99 December Marketing Ideas To Boost Sales appeared first on Dark Horse Entrepreneur Schooling. | |||
| EP 391 How to Zeigarnik Your Audience Into Submission | 09 Dec 2022 | 00:13:24 | |
In this episode, the formula for creating addictive, memorable, and attention-grabbing content is discussed. This formula can be used to make people want to read your content, watch your videos, and buy your products. The formula is simple and easy to use, and can help you create content that people will love.
Tracy Brinkman explains that the Zeigarnik Effect states that people tend to remember unfinished tasks and incomplete tasks far better than they remember completed tasks. She gives the example of a waiter who is better at recalling orders that he has not yet delivered than the orders he has already fulfilled.
The Zeigarnik Effect is a technique that entrepreneurs can use to keep their audience engaged by opening up loops that the audience desperately wants closed. An example of how to do this is by asking questions in social media posts and then providing regular updates on the story.
The speaker explains how to use the Zeigarnik method to keep readers engaged in your content. This method involves teasing readers with something powerful, strange, or amazing that will be revealed later. However, the speaker warns against overusing this method, as it can anger readers and dissuade them from consuming your content.
TIMESTAMPS 0:00:00 The Dark Horse Entrepreneur Podcast: A Formula for Addictive, Memorable, and Attention-Grabbing Content 0:01:05 The Zeigarnik Effect: Why Incomplete Tasks are More Memorable 0:02:56 The Zeigarnik Effect: How to Use Cliffhangers to Keep Your Audience Addicted 0:04:35 The Benefits of Using the Zeigarnik Method in Your Content 0:09:07 The Zeigarnik Effect: How to Use It in Your Sales Videos 0:10:59 The Dark Horse Entrepreneur Podcast: How to Use Loops to Keep Your Audience Engaged
HIGHLIGHTS I delivered on the promise I gave you the tip or technique to use and to get your audience to listen to more of your content, consume more of your videos and listen to more of the podcast.
When you Zeigarnik your readers or your listeners or your viewers using this method, you'll find them far more happy to read all of your blog posts, all of your articles, listen to all of your podcasts, or listen to more of your podcasts and watch the full video that you post out there.
How can I do this? Well, an example of how you could do this in social media is you can open loops between posts. You can do this by asking questions and then posting regular updates on a continuing story.
Your goal in using the Zeigarnik Effect is to open loops that your audience desperately wants you to close. Think of the cliffhangers I previously mentioned and you'll know exactly what I mean now.
The Zeigarnik Effect states something to the effect that people tend to remember unfinished tasks and incomplete tasks far better than they remember completed tasks. And I'll give you an example. The post EP 391 How to Zeigarnik Your Audience Into Submission appeared first on Dark Horse Entrepreneur Schooling. | |||
| EP 390 How to Get Free Book Publicity With Dedication Contests | 07 Dec 2022 | 00:12:41 | |
SUMMARY : The Dark Horse Entrepreneur Podcast is all about helping entrepreneurs who want to build a business online, but may be feeling overwhelmed by technology or unsure if they're cut out for it. In each episode, business owners share tips and advice on everything from overcoming procrastination to thinking bigger. If you're feeling stuck in your business journey, this podcast is definitely worth a listen!
The Dark Horse host, Tracy Brinkman, discusses how to get free publicity using dedication contests for books. She shares her experience in the coaching course creation online space and how entrepreneurs can use this method to build their business.
The conversation discusses the idea of running a dedication contest as a way to publicize a book. The prize for the contest would be a dedication in the book. The idea is that the contest would be a way to get people interested in the book and also to capture email addresses. The conversation also discusses the idea of using the contest as a way to build relationships.
Tracy discusses how to get part of your book written for you by running a contest. The winner of the contest would write a chapter in the book. This would collect email addresses which could be marketed to later. The speakers also mention how this could be done for an online course.
TIMESTAMPS 0:00:00 The Dark Horse Entrepreneur Podcast: A Novel Way to Get the Word Out 0:01:00 How to Get Free Publicity for Your Book Using Dedication Contests 0:02:36 Dedication Contests: A Great Way to Promote Your Book 0:07:09 How to Get Part of Your Book Written for You 0:08:41 How to Use Contests to Get Free Marketing for Your Book and Course
HIGHLIGHTS How to get some free publicity for your book with some contests, specifically a dedication contest, or maybe write your own chapter contest, and also how you can use it for your course creation as well.
That's where I got the idea for this particular episode. Because think about it, there's going to be a number of people out there going to go, oh, man, I didn't win.
You get a great way to publicize your book even without seeming to be publicizing it. You're not all smarmy marmy salesy about it. And it's really, if you think about it, it's kind of a backdoor method or way of getting the word out there.
So how about you run a contest on social media just as you would run any other contest and make the prize a dedication in your book?. I don't think I've seen many people do.
You're writing a book, and you're ready to look for ways to get the word out. And I won't use the novel approach pun again. But what you can do is you can run what's called a dedication contest. The post EP 390 How to Get Free Book Publicity With Dedication Contests appeared first on Dark Horse Entrepreneur Schooling. | |||
| EP 389 3 Money Generating Campaigns You Need Right Now | 05 Dec 2022 | 00:18:27 | |
https://DarkHorseSchooling.com SUMMARY: The Dark Horse Entrepreneur podcast is all about helping entrepreneurs who are feeling overwhelmed by technology and imposter syndrome. In this episode, Tracy and Jasmine discuss three old school marketing campaigns that are still relevant today. First, they talk about the importance of word-of-mouth marketing. Then they discuss the power of direct mail campaigns. Finally, they emphasize the importance of building relationships with influencers. These three campaigns may be old school, but they're still incredibly effective.
Tracy Brinkmann explains that coupons and discounts are a great way to generate sales, but it is important to keep them on a schedule so that customers don't get used to them. He argues that this is an especially effective marketing tactic in a struggling economy.
Tracy discusses the idea that offering a discount or coupon with a deadline can be an effective way to increase sales. They note that this strategy can be especially effective if the target audience is already interested in the product but may be hesitant to make a full purchase.
Tracy explains that one way to increase sales is to offer a discount or coupon to new and existing customers. She notes that this offer can be continued indefinitely as long as new people are seeing it for the first time. She also suggests that another way to increase sales is to make customers qualify for your product or service. This campaign works better for higher price points, and it allows you to reset the sales dynamic.
TIMESTAMPS 0:00:00 3 Old School Marketing Campaigns That Will Help You Succeed 0:01:44 3 Old School Marketing Campaigns That Will Generate Sales 0:03:31 The Power of Discounts and Coupons in Your Marketing Campaign 0:04:58 How to Use Discounts and Qualifying Questions to Boost Sales 0:09:09 3 Simple Sales Funnels That Will Help You Make More Money 0:13:51 The Benefits of Giving Away Freebies to Qualified Prospects
HIGHLIGHTS And here's one of the greatest things about being an entrepreneur, is you start watching sales and marketing pieces with a different eye, right? You're looking at this going, okay, that was pretty good.
That paid offer makes enough sales to cover the cost of the advertising. The funnel is financially self liquidated, and the marketer is building a list for zero costs at the end of the day, right? So pay attention to some of these.
It's a self liquidating offer, and many marketing sales funnels begin with this type of free offer or self liquidating offer if you're paying for something. But even the free offers and the self liquidating offers will be immediately followed by a paid offer.
Yet sometimes we just tend to forget these bedrock campaigns that the marketing industry, let alone the online marketing industry, have been built upon. Think about someone as big as McDonald's does something like this several times a year.
You're flipping the sales dynamic in this particular instance from convincing them to buy to qualifying to buy. And you'll be shocked at how this resets your own attitude, let alone the attitude of your prospective client. The post EP 389 3 Money Generating Campaigns You Need Right Now appeared first on Dark Horse Entrepreneur Schooling. | |||
| EP 388 3.5 Types Of Content You Need To Update NOW | 02 Dec 2022 | 00:12:32 | |
https://DarkHorseSchooling.com/podcast SUMMARY: In this episode, host Tracy Brinkmann talks to business owners about how small updates to Evergreen content can lead to big increases in traffic. She also discusses which content is most likely to benefit from updates and how to go about making these changes.
In this conversation, Tracy talks about the importance of updating old posts on a website in order to increase traffic. They mention that it can be difficult to know which posts to update, and suggest that the best posts to update are those that are evergreen, have received a lot of traffic in the past, or are outdated.
You want to update the posts with the most traffic so that you can keep the traffic up and prevent any drops. You can use Google Analytics or other SEO tools to find out which posts are getting the most traffic. You also want to update the posts with the most impressions and the most backlinks. Updating these posts can help you rank better and attract more backlinks. Finally, you want to update your high conversion content so that you can keep the traffic and conversions up.
The conversation is about how to keep a website updated in order to make money. Tracy says that it is important to refresh the page regularly and to keep the page up to date. He also says that it is important to have a page that is generating money.
TIMESTAMPS 0:00:00 Helping Entrepreneurs Overcome Technology Overwhelm 0:01:01 3.5 Types of Content That Need to Be Updated Regularly 0:02:47 3.5 Ways to Update Your Old Content for More Traffic and Conversions 0:08:25 Updating Your Website to Maximize Traffic and Revenue 0:10:06 The Dark Horse Entrepreneur: How to Win the SEO Race
HIGHLIGHTS Then I would go after the ones with the most backlinks, because that's going to keep your authority on Google going up. Then I would go after the ones with the most impressions, right? Go after the look, go look out during your Google console under performance and then the ones getting the most traffic.
You might even be able to get these to rank for keywords and attract even more backlinks and improve your site's overall authority. When you update these, you can use again, another SEO tool to track those posts that have the most backlinks.
So to prevent this from happening, you want to refresh that old content and keep it up to date for the best user experience. Now, how do I figure out which is the post with the most searches?.
So what I wanted to do is come in here and give you the three and a half types of content that are on your site that you need to update regularly.
Because I believe you are a driven entrepreneur, perhaps an infoener that is here because you're ready to start restart or kick start or just start leveling up with some great marketing, personal, or business tips and results in order to build that beautiful business of yours into the empire it absolutely deserves to be. The post EP 388 3.5 Types Of Content You Need To Update NOW appeared first on Dark Horse Entrepreneur Schooling. | |||
| EP 387 Two Simple Steps To Selling Anything | 30 Nov 2022 | 00:11:13 | |
https://DarkHorseSchooling.com/podcast SUMMARY: The Dark Horse Entrepreneur explains that there are two simple concepts that anyone can use to sell just about any product. The first concept is to identify the customer's problem and the second is to show the customer how your product can solve that problem. The entrepreneur goes on to say that being an entrepreneur can also be difficult, especially when you are feeling overwhelmed by technology or when you are doubting your ability to succeed. The Dark Horse Entrepreneur Podcast is designed to help entrepreneurs who are struggling with these issues.
Tracy Brinkman discusses the two step selling process and how it can be used to sell anything. The first step is to determine what's in it for the customer, or WIIFM. The second step is to make an offer that the customer can't refuse.
The customer is always wondering what's in it for me? and this question needs to be answered right away. Secondly, you need to join in on the conversation that the customer is already having in their head. This can be done by sharing your pain of their problem and how you searched for a solution. You're essentially taking them by the hand and walking with them right up to the edge of the problem and pointing it out. Finally, let them know that you understand how much it stinks to have that problem and that you have found the answer.
The conversation is about how to best sell to potential customers by using the What's in it for me? (WIIFM) approach. The idea is that you should focus on what the potential customer stands to gain from your product or service, rather than trying to convince them that they have a problem that needs to be solved. This is known as Occam's Razor, and it's a way of simplifying the selling process by getting rid of unnecessary information.
TIMESTAMPS 0:00:00 The Two Simple Steps to Selling Any Product 0:00:55 The Two Simple Concepts That Will Allow You to Sell Anything on the Planet 0:02:37 The Power of WIIFM and Entering the Conversation 0:06:30 The Power of WIIFM: How to Sell Anything to Anyone 0:08:36 The Three and a Half Types of Content You Need to Update Right Now
HIGHLIGHTS And then you're taking them from the starting point through the process of realizing that your solution might be the one solution that really makes sense. And here's the thing, it's your solution.
Enter the conversation that's already in the customer's head. Your customer is already talking to themselves, talking to their clients, talking to their spouses. So just go ahead and enter the conversation where they already are.
Or you could just learn and practice two very simple concepts that will allow you to sell just about anything on the planet. You want to know what they are?.
So as I mentioned at the onset of this particular episode, you could buy hundreds and hundreds of books on how to sell, hundreds of books on how to make conversions, how to people to do things, how to influence people, and so forth.
That is here because you're ready to start restart Kickstart or just start leveling up with some great marketing, personal, or business tips and results in order to build that beautiful business of yours into the empire it absolutely deserves to be. The post EP 387 Two Simple Steps To Selling Anything appeared first on Dark Horse Entrepreneur Schooling. | |||
| EP 513 How AI Customer Research Gives Parent Entrepreneurs an Unfair Advantage | 15 Jul 2025 | 00:32:24 | |
Summary In this episode, Tracy reveals how parent entrepreneurs can stop guessing what their customers want and start knowing with scary accuracy. Using ChatGPT's Deep Research tool, busy parents can uncover hidden customer insights in just 30 minutes - the same time it takes to watch a Netflix episode. Tracy shares his personal failure story of creating a course nobody wanted, then walks through the exact AI Customer Detective method that transforms time constraints into competitive advantages. Learn the three essential research reports every parent entrepreneur needs and discover how to serve both your own business and local business clients with intelligence that typically takes weeks to compile. Key Insights The Guessing Game Problem
The AI Advantage
Intelligence Over Time
Key Timestamps 00:00 The Problem Of Business Guesswork 01:50 Tracy's $10,000 course failure story and lesson learned 03:30 Time Constrains as a Secret Weapon 04:24 Why parent entrepreneurs are flying blind (the problem) 06:23 Importance Of Customer Research 08:19 Chat GPT’s Deep Research Tool (the solution) 13:46 4 Steps to Effective Research 16:04 3 Essential Research Reports 22:56 Whiskered Wisdom - Success Through Intelligence 26:10 Dark Horse Insider Community - https://DarkHorseInsider.com/escape 29:20 Closing Thoughts
Strategies Shared The AI Customer Detective Method
Three Essential Research Reports Report #1: Your Own Audience Deep Dive
Report #2: Local Business Customer Intelligence
Report #3: Competitor Weakness Analysis
The Parent Entrepreneur Advantage
Resources Mentioned AI Tools
Research Sources
Example Prompts
Action Steps to Take Tonight's 30-Minute Challenge
Implementation Strategy
Follow-Up Actions
Call to Action Ready to turn this knowledge into action? Join the Dark Horse Insider Escape Plan Community for just $7/month and get:
This isn't just a business investment - it's an investment in your family's future. Show your kids what's possible when you refuse to settle for "someday." Join now at https://DarkHorseInsider.com/escape The businesses in your town won't wait forever. While you're thinking about it, someone else is already taking action. Don't let your competition get there first. Remember: The most successful parent entrepreneurs don't have more time - they have better intelligence. Your 30-minute research session tonight could change everything.
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| EP 386 7 Questions to Ask Before Creating an Online Course | 28 Nov 2022 | 00:28:27 | |
https://DarkHorseSchooling.com/podcast SUMMARY: Tracy Brinkman, host of the Dark Horse Entrepreneur Podcast, believes that creating an online course can be a great way for entrepreneurs to level up their businesses. However, she stresses that it is important to ask oneself some questions before embarking on this journey, such as whether one has the time and effort to commit to creating a course, and whether their business is ready for this level of marketing.
Before creating an online course, it is important to ask yourself seven questions in order to increase the chances of success. These questions include: who is your audience, what problem does your course solve, what are your goals for the course, what is your unique selling proposition, what is the format of your course, what is the delivery schedule, and how will you promote your course? By taking the time to answer these questions, you will be better prepared to create a course that meets the needs of your audience and achieves your goals.
Tracy asks the audience if they have found market demand for their potential online course topic. They explain that it is important to solve other people's problems if they want to make money and that the best selling online courses meet a particular need. The speaker suggests that people do market research to determine if there is a demand for their potential course.
Tracy asks if it is a good idea to create an online course and if they have enough knowledge to do so. They say that you should only create a course if you have enough people interested in it and if you have enough knowledge about the topic to discuss it. They say that if you put out crap content, people are going to bail on you and your long term earning potential will take a nosedive.
TIMESTAMPS 0:00:00 Should You Create an Online Course? 0:02:33 7 Questions to Ask Before Creating an Online Course 0:04:13 The Benefits of Following Your Passion 0:07:00 How to Create an Online Course That People Will Love 0:08:48 The Benefits of Creating an Online Course 0:12:27 The Benefits of Creating an Online Course 0:13:23 The Different Types of Course Formats 0:15:02 How to Create an Online Course: 6 Questions to Ask Yourself 0:19:56 The Benefits of Hype-Building for Your Online Course Launch 0:21:22 7 Questions to Ask Before Creating an Online Course 0:22:44 The Dangers of Only Doing Things for the Money
HIGHLIGHTS And if you want to launch an online course, entrepreneurs solve problems. I'm going to say it again. And people are going to see right through you if you're only doing things for the money.
And if you run a business, the money is of course an important aspect. I'm mr capitalism here, right? I know. I have no problem paying somebody for their services.
Keep an eye out for it and use all those platforms to collect the information that you need as part of building up that hype. And what I mean by that is, hey, I thought I got me to do this course.
It's a great idea to do this, and you can do this via several methods as part of your launch of your online course. Social media is a great one.
Most creators like myself are creating video modules which you can put in any number of the different platforms out there. The skillshares, the Udemys, the Think Ethics, the list goes on and on. The post EP 386 7 Questions to Ask Before Creating an Online Course appeared first on Dark Horse Entrepreneur Schooling. | |||
| EP 385 Making Money Online From Watching VHS Tapes | 23 Nov 2022 | 00:14:49 | |
https://DarkHorseSchooling.com/podcast SUMMARY : The Dark Horse Entrepreneur podcast discusses how to make money online from watching VHS tapes. The podcast features business owners who share tips on how to be successful in online businesses. The tips include overcoming technology overwhelm, procrastination, and imposter syndrome.
In this conversation, the Tracy Brinkmann discusses how one can make money from watching VHS tapes. He explains that many people may have these tapes lying around their house, and that there is value in the content on the tapes. He talks about how one can monetize the tapes by finding local advertisements and news bulletins that people may be interested in.
The internet has created opportunities for people to make money in unexpected ways, including by curating old VHS tapes. Peter Dylan Trishard is one such person, who scours storage facilities for old tapes and then posts them online with witty commentary. Other VHS curators focus on different types of tapes, including old religious programs and personal development programs.
Tracy is talking about how they found someone who had old, televised versions of some content from Norman Vincent Peel. They say that this could be a lucrative hobby if done right, but there is a possibility of receiving a cease and desist notice if the content is still copyrighted. They end by talking about how old news bulletins could be compiled into a memorial for movie stars and other public figures who have passed away.
TIMESTAMPS 0:00:00 VHS Tapes: How to Make Money Online 0:01:25 VHS Tapes: A Lucrative Hobby? In this episode, we explore the idea of making money from watching VHS tapes. This may seem like a crazy idea, but there is actually a lot of money to be made from these old, obsolete tapes. If you are a driven entrepreneur, this 0:04:54 VHS Curating as a Potential Money-Making Venture 0:07:02 Nostalgia Marketing: A Lucrative Hobby? 0:09:43 How to Make Money by Digitizing Old VHS Tapes 0:11:41 The Dark Horse Entrepreneur Podcast – Episode 2: VHS Tapes and Other Obsolete Technology
HIGHLIGHTS If you find something unique and a basket of old VHS tapes that you can bring to life and take people down memory lane once again, again, not operated content here, but sometimes you're like, wow, remember when, right?.
Now, maybe there's some old stories out that have been long since forgotten, and you come across someone who has all these recordings on VHS of to o television news broadcasts.
This particular business model, while it might not make you rich, it could be a lucrative hobby if you get enough followers and subscribers to tune into your broadcast to view your videos.
Imagine getting paid to literally watch old VHS tapes, to find those hidden gems within. And Pete isn't only doing this, there are other VHS curators out there making money in various ways, including some turn the clips into stories, others who focus on old religious programs, others that focus on old personal development programs.
Because this is a business model that might not make your edge, but could be a very lucrative hobby. Now, for those who are perhaps too young to remember, VHS tapes were the predecessors to your DVDs. The post EP 385 Making Money Online From Watching VHS Tapes appeared first on Dark Horse Entrepreneur Schooling. | |||
| EP 384 More Things I Wish I Had Known Before I Started | 21 Nov 2022 | 00:44:55 | |
https://DarkHorseSchooling.com/podcast SUMMARY : In the last episode, the Dark Horse Entrepreneur Podcast host Tracy Brinkman talked about the things she wishes he knew before she started her entrepreneurial journey. He said that being an entrepreneur can be tough, but it is worth it if you are driven and passionate. He also said that it is important to always be learning, even if you have been in the business for awhile.
The conversation discuss seven things that the Tracy wish he knew before he started his entrepreneurial journey. The first seven tips are related to building a strong foundation for a successful business, including building a list of email subscribers and having something to sell from day one. The eighth tip is related to approaching possible guests or joint venture (JV) opportunities in a way that is less intimidating and more likely to result in a positive response.
In order to get the attention of a celebrity or expert that you want to collaborate with, the best thing to do is buy their product and then use it. After you have implemented the advice in the product, write to the celebrity or expert and let them know your results. This is a great way to get their attention and show that you are a fan of their work.
Tracy offers a tip for building relationships with experts or gurus in your field – reach out to them after you've used their product or implemented their advice, and let them know your results. This not only validates them as an expert, but also starts a dialogue that could lead to future work or opportunities.
TIMESTAMPS 0:00:00 The Dark Horse Entrepreneur Podcast – Episode 2: The Things I Wish I Knew Before I Started 0:02:13 7 Things I Wish I Knew Before I Started My Entrepreneurial Journey 0:04:02 The Benefits of Buying a Product Before JV-ing With the Expert 0:05:19 Building Relationships with Gurus in Your Field 0:06:58 How to Get New Subscribers from Every Single Guest 0:10:57 10 Ways to Make More Money from Podcast Interviews 0:12:24 3 Ways to Make an Irresistible Offer to Your Podcast Guests 0:15:58 How to Make Money from Podcast Interviews 0:17:41 Podcasting Tips to Help You Grow Your Audience 0:19:15 12 Tips for Launching Your Podcast 0:22:10 The Benefits of Teasing Your Upcoming Online Course 0:23:41 13 Tips for Marketing Your Next Product 0:28:31 How to Make Your Podcast More Interesting to Listeners 0:30:23 15 Ways to Create Better Content for Your Business 0:32:02 How to Keep an Idea Log to Never Run Out of Content Ideas 0:33:33 The Power of Paying Attention to Your Ideas 0:35:55 Lead Magnet Ideas for Your Podcast 0:39:41 17 Tips for Creating Engaging and Compelling Content 0:41:11 The Dark Horse Entrepreneur: How to Be Consistent in Your Business
HIGHLIGHTS I'll give you this great content about Internet marketing. Or if they pay for it, you give it to them once a week. If there's lots of niches where daily tips are great.
You have lots of great content you want to get, and you're taking some of that content from the other experts, we talk about why I keep saying podcast interviews.
All right, last two lead magnet ideas. Now, I did a whole episode on a free lead magnet that applied to just about any niche. It was about three episodes ago.
And the way you're always going to have your brain on the lookout is to pay attention to the damn ideas you're getting in the first place. You get an idea, you don't write it down.
That's why you need to keep some sort of idea log. Every single time you get an idea for a topic, every time you read something that gives you an idea for a topic, every time you hear someone talk about something for a topic or talk about something, you're like, oh, maybe a good guess to come on my show. The post EP 384 More Things I Wish I Had Known Before I Started appeared first on Dark Horse Entrepreneur Schooling. | |||