Need expert advice on handling dance studio dilemmas and drama? Suzanne Blake Gerety and Jill Tirone take real-life questions directly from our listeners and help you resolve your toughest, most frustrating or just-plain-complicated studio life predicaments. In each episode they tackle the topics that keep you awake at night from how to successfully navigate parent-problems, teacher turnover, student challenges, policy dilemmas, and much more. Join them as they feature innovators who pull back the curtain and offer timely ideas and solutions. We also love to keep things light and have fun along the way! We're so excited for you to join the conversation.
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What if your next costume order came with a built-in bonus? In this episode, we sit down with Jenn Brisebois, Revolution's Lifecycle & Loyalty Marketing Manager, to break down Revolution Rewards — a brand-new, completely free loyalty program with no membership fees and no order deadlines. Jenn walks us through how studios earn points automatically on every costume and tights purchase, how those points turn into real RevCash, and the easy extra ways to rack up points before your next order. If you're a studio owner who wants more value out of every purchase you're already making, this one's for you.
Key Moments
Revolution Rewards is free and automatic for all approved customers.
The more you buy, the more you earn, with five reward levels.
Spend $5,000 on costumes during the July 1-June 30 season to unlock major rewards.
Order on your own timeline. There are no early-order deadlines or requirements.
Turn RevCash into studio revenue by using it to purchase inventory you can sell to your families.
Earn bonus points without spending money through social follows, email signup, and updating your Studio Profile.
Rewards include Energize benefits, including free tickets at higher levels.
Time Stamps
[00:00:28] - Guest Introduction and Episode Overview
[00:01:17] - Jenn Brisebois Background and Bio
[00:02:40] - What Is Revolution Rewards
[00:04:39] - How Earning Works and the Five-Level Structure
[00:07:20] - The Rewards Calculator Tool
[00:08:03] - Redeeming Points: RevCash and Its Applications
[00:11:34] - The Opportunity in Studio Dancewear Sales
[00:12:29] - Earning Bonus Points Without Making Purchases
[00:14:22] - Energize Dance Studio Conference Benefit
Boston-based marketer with a broad range of experience.
Built up the customer education and digital customer experience functions at one of the leading marketing technology companies
I've run digital marketing strategy + execution for many niches: ABA therapy centers, motivational coaches, and Revolution Dancewear!
University of New Hampshire graduate with a B.A. in Dance and a B.S. in Marketing
A lifelong dancer, studio kid, dance teacher, and professional dancer, she understands the world you operate in every day.
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If you loved this episode, be sure to subscribe and leave us a review. Your feedback helps us continue to bring valuable content to the dance community!
Build a Studio That Sticks
Season 7 · Episode 87
Wednesday, June 3, 2026 • Duration 15:43
Back-to-school season is one of the biggest opportunities for dance studios. But, it's also one of the busiest. In this episode, Jill Tirone shares why belonging is one of the most powerful drivers of retention. Learn how dress code, branded merchandise, and easy-to-use systems can help create a stronger studio culture while simplifying the experience for families. If you're looking to increase retention, strengthen studio culture, and set yourself up for a smoother fall season, this episode is for you.
Key Takeaways
Belonging is a retention strategy.
Your most loyal families feel like insiders.
Branded merchandise builds identity.
Dress code reduces friction.
Convenience matters.
Preparation creates a calmer fall season.
Start with one thing.
Episode Timestamps
[00:00 - 02:20] - Why now is the time to start planning for back-to-school season, even during recital chaos.
[02:20 - 04:23] - Belonging as a retention strategy.
[04:23 - 07:32] - How branded merchandise builds identity, community, and word-of-mouth marketing.
[07:32 - 09:39] - Why dress code works.
[09:39 - 11:29] - Simplifying dress code purchases and creating a seamless back-to-school experience.
[11:29 - 13:24] - Why June and July are the ideal months to prepare for fall enrollment and operations.
If you loved this episode, be sure to subscribe and leave us a review. Your feedback helps us continue to bring valuable content to the dance community!
Recital Tips for Dancers Under Six: Setting Them Up for Success
Season 7 · Episode 86
Thursday, April 16, 2026 • Duration 27:29
Recitals can feel unpredictable when your tiniest dancers take the stage, but they're also one of your most powerful retention tools. In this episode, Jill Tirone and Patty Rielley share practical, real-life strategies to help your youngest students feel confident, prepared, and proud. From pre-recital prep to backstage management, this conversation is packed with ideas to create a positive, memorable experience for both dancers and their families.
Key Takeaways
Success = Fun, Not Perfection
Expect the Unexpected
Your Youngest Dancers Are Your Future
Familiarity Builds Confidence
The Experience Is the Product
Episode Timestamps
[00:00 - 04:35] - Introduction and redefining recital success
[04:35 - 10:47] - Preparing young dancers: familiarity, costumes, and confidence
[10:47 - 18:16] - Practice strategies and recital day readiness
[18:16 - 22:17] - Backstage management: safety, staffing, and engagement
[22:17 - 27:01] - Leadership mindset and creating a lasting experience
If you loved this episode, be sure to subscribe and leave us a review. Your feedback helps us continue to bring valuable content to the dance community!
Running a dance studio is hard work, and growing your studio is even more of a challenge. No matter if you're just starting out—or perhaps you're a well-established owner; we understand that it's a uniquely demanding and personal business to own and operate. Be more effective and productive.-
Leading with Heart When Loyalty Isn't Guaranteed
Season 7 · Episode 85
Wednesday, March 4, 2026 • Duration 15:29
Running a dance studio means investing deeply in your students and families. Caring and giving it your all means you also are at risk of feeling betrayed or disappointed when they move on to another studio or step away from dance. In this heartfelt episode of Dance Studio 411, hosts Jill Tirone and Suzanne Blake Gerety explore how to lead with confidence even when loyalty isn't returned or guaranteed. Come away grounded, resilient, and empowered to keep leading with heart no matter what changes come your way.
Key Takeaways
Strong Systems Build Stronger Connection
Personal Connection Matters More Than Ever
Flexibility Is Crucial in Recreational Environments
Performances Don't Need to Be Expensive to Be Magical
Small Gestures Have Big Impact
Inclusion Is the Heart of Community Programming
Episode Timestamps
[00:00 - 01:27] - Introduction and episode overview
[01:27 - 03:23] - Understanding customer loyalty in dance: Personal nature of the dance industry and emotional vs. transactional loyalty
[03:23 - 06:44] - Key #1 - Embody Your Why: Customers are loyal until they're not, importance of mission bigger than any single departure
[06:44 - 11:54] - Key #2 - Building Wings: Great studios prepare dancers for opportunities beyond studio walls
[11:54 - 14:53] - Key #3 - Work Harder on Yourself: Self-care and confidence building practices for studio owners
[14:53 - 15:01] - Closing and resources
Links Mentioned in This Episode
Join us at the Energize Conference
Building Community Through Dance: Lessons from Park District Programs
Season 6 · Episode 84
Tuesday, December 9, 2025 • Duration 44:44
In this inspiring conversation, Lora Vodicka shares how she's built thriving community-based dance programs across Chicagoland, without a brick-and-mortar studio. With years of experience working inside park districts, libraries, and community centers, Lora offers practical strategies for communication, retention, curriculum design, and budget-friendly performances that still feel meaningful and magical.
Whether you run a traditional studio or teach in non-traditional spaces, you'll walk away with simple, doable ideas to strengthen relationships, support recreational dancers, and create an inclusive environment where every child feels seen, valued, and celebrated.
Timestamps
[00:00–01:23] Welcome & Introduction
[01:24–02:47] Why This Conversation Matters
[02:48–05:03] Lora's Background & Journey
[05:04–07:47] What Park District Programs Actually Are
[07:48–10:18] Registration, Systems, and the Contractor Model
[10:19–12:31] Who Handles Promotion?
[12:32–16:19] Communication Systems That Work
[16:20–19:58] In-Person Touchpoints & The Power of a Call Board
[19:59–22:38] Staying Connected When Parents Don't Come Inside
[22:39–24:47] The One-Sheet: Lora's Must-Have Communication Tool
[28:41–31:25] Planning With Clear Goals and Flexibility
[31:26–34:58] Performances: Meaningful, Memorable, and Budget-Friendly
[34:59–38:39] Creating Magic on a Budget
[38:40–40:33] Making Dancers Feel Special & Seen
[40:34–42:13] The Power of Personalized Touches
[42:14–44:09] Closing Thoughts
Key Takeaways
Strong Systems Build Stronger Connection
Personal Connection Matters More Than Ever
Links Mentioned in This Episode
Smart Studio Systems with Akada's Dance Studio Software
Season 6 · Episode 83
Tuesday, August 12, 2025 • Duration 24:51
In this episode, we sit down with Brett Stuckey from Akada to talk about systems, efficiency, and how to eliminate the admin overwhelm that dance studio owners face daily. Brett shares how Akada's family-run roots led to building a platform that genuinely understands studio life, plus what's new, what's coming, and how to make the most of your management software.
Whether you're tired of chasing unpaid tuition, struggling with email communication, or just craving a more organized system, this episode offers relief and real-world advice.
Episode Time Stamps:
[00:29] Meet Brett Stuckey & Akada's origin story
[03:13] From desktop CDs to the cloud: Akada's evolution
[05:02] Listening to studio owners: How Akada builds based on feedback
[07:10] Studio owner pain points: Disorganization and poor communication
[09:06] What Akada does to reduce admin time
[14:08] Sneak peek: New studio attendance app and features coming soon
[16:01] Big update: One flat monthly rate with no hidden fees
[17:26] Onboarding and support: How Akada helps you get started
[18:35] Biggest admin headache? Integrating too many tools
[19:37] Two-word mission: "Time Savings"
[20:26] Most underrated feature: Costume ordering system
[20:49] What studios overlook: Personalized support
[21:49] Biggest myth: That no one will help you learn the software
[22:05] Most exciting feature in development: Studio app
[22:55] Why try Akada? "It looks easy, and it is"
Key Takeaways:
Simple is powerful. Akada is designed to help you spend more time teaching and less time chasing paperwork.
Communication is key. Features like in-platform texting, emailing, and new app-based messaging help keep parents informed.
One-on-one training is available and encouraged for all users.
Links Mentioned in This Episode
Beyond Organized: Creating Extraordinary Recital Experiences with ShowSculptor
Season 6 · Episode 82
Monday, August 4, 2025 • Duration 20:06
What if recital season didn't have to be stressful? In this episode of Dance Studio 411, we sit down with Joe Naftal of ShowSculptor, a proud Captivate Sponsor of the Energize Conference to explore how studio owners can level up their year-end shows from organized to unforgettable. We'll talk about efficient backstage workflows, magical family moments, and how ShowSculptor is helping studios run smoother than ever.
Episode Timestamps
[00:28] – Welcome & Introduction
[01:44] – The Birth of ShowSculptor
[04:56] – Why Smooth Shows Matter More Than Ever
[07:41] – What ShowSculptor Does
[09:20] – Tech-Friendly & Flexible
[12:05] – It's Not Just for Recitals
[13:38] – Supporting the Energize Conference
[14:38] – Brunch & Learn Sneak Peek
[15:28] – Rapid Fire Fun
[17:42] – Why Energize Feels Like Summer Camp
Key Takeaways
Experience Matters: Today's parents value well-run events. From parking to the final bow, every detail counts.
Delegation Is Possible: ShowSculptor allows studio owners to stop being the central hub and empower their team.
Backstage Runs Better: With tools for check-in, stage management, and costume tracking, the chaos becomes calm.
Use It Year-Round: From parades to Nutcracker, ShowSculptor supports all your performance needs.
Bonus Tip: Plan for the unexpected: ice packs, costume mishaps, and all.
More Than Marley: Creating Safer, Smarter Dance Spaces with Energize Captivate Sponsor, Gerriets
Season 6 · Episode 81
Wednesday, July 23, 2025 • Duration 27:42
In this episode of Dance Studio 411, Jill Tirone chats with Bill Brown from Gerriets, a global leader in dance flooring solutions for over 75 years. They cover everything from choosing the right Marley floor to preventing injuries, cleaning and maintenance tips, and the latest innovations from Gerriets. Bill's technical theater background and passion for helping studios shine make this a must-listen for any studio owner.
Episode Timestamps
[00:28] – Meet Bill Brown from Gerriets Dance Floors
[01:36] – Bill's background in technical theater and his journey with Gerriets
[03:52] – History of Gerriets: From curtains to Marley dance floors
[06:00] – Why flooring matters: Cushioning, subfloors, and injury prevention
[08:09] – Challenges of multi-use floors: Tap vs. ballet needs
[09:36] – The Vario Beat floor: Balancing slickness and grip
[09:58] – Overview of other popular Gerriets products like Vario Pro
[12:19] – Common mistakes studio owners make when installing floors
[15:45] – Cleaning tips and Gerriets new Vario Care product line
[18:16] – Gerriets new dedicated dance floor website
[19:22] – Rapid-fire Q&A: Mistakes, installation tips, and favorite projects
[24:13] – Bill's favorite part about working in dance flooring
[24:55] – Coolest venues Gerriet's has worked with
[26:25] – Final thoughts and how to connect with Gerriets
Key Takeaways
Subflooring is critical – Concrete floors can cause long-term joint issues without proper cushioning.
Marley floors vary by dance style – Ballet, tap, and multi-use studios require different traction levels.
Links Mentioned in This Episode
Studio Life, Setbacks & Success: Lessons in Leadership with Dotty Hancock
Season 6 · Episode 80
Friday, May 16, 2025 • Duration 21:23
In this episode of Dance Studio 411, host Jill Tirone sits down with Dotty Hancock, owner of Dance Arts Academy in Idaho. Dottie shares her 24-year journey of building a thriving studio while balancing family, health challenges, and a major studio relocation. From starting at age 21 to navigating cancer and COVID simultaneously, Dottie opens up about what it truly takes to lead with resilience. This episode is a must-listen for studio owners facing burnout or seeking renewed inspiration and leadership clarity.
Key Takeaways
Start Before You're Ready: Dotty bought her studio at 21 with no business plan—courage often beats perfection.
Real Life Happens. Lead Anyway: From NICU stays to cancer, Dotty shows that resilience in life fuels strong leadership.
Culture Comes First: A thriving studio starts with being intentional about your values and the team you build.
Community Prevents Burnout: Surrounding yourself with like-minded peers, both inside and outside the dance world, keeps you inspired and supported.
Profit Isn't a Bad Word: Making money matters. Studio owners deserve to be financially strong and sustainable.
Episode Timestamps
[00:28] – Introduction to Dotty Hancock and the theme of setbacks and leadership
[02:06] – Dotty's fearless leap into ownership at 21
[04:11] – Navigating the birth of a micro-preemie and a studio move simultaneously
[06:54] – The power of intentional culture and building a trustworthy team
[09:07] – Marketing to a new neighborhood and understanding student demographics
[10:30] – Burnout and how Dotty protects her energy
[11:21] – The importance of diverse business circles and "entrepreneurial therapy"
Grace Under Pressure: Leading Your Studio with Humor, Heart & Flexibility with Samantha Bower
Season 6 · Episode 79
Tuesday, April 29, 2025 • Duration 42:16
Episode Description
In this episode, Jill sits down with veteran studio owner and mentor Samantha Bower to talk about navigating the pressures of leadership with humor, heart, and flexibility. From tackling unexpected challenges and staff burnout to building joyful culture and sustaining creativity, Sam shares stories and strategies that are equal parts inspiring and practical.
Key Takeaways
Create Space for Rest and Recovery: Rest isn't just helpful, it's critical. The studio is intentionally closed during holidays to encourage genuine time off.
Humor Is a Leadership Tool: Leading with humor builds trust and fosters a fun, supportive culture for staff and students alike.
Meetings Matter When They're Meaningful: Plan meetings well in advance and make them engaging with food, games, and personal connection.
Intentional Curriculum = Confident Kids: Giving kids space to grow at their own pace builds confidence that lasts through their entire studio journey.
Don't Do It Alone: Studio ownership can feel isolating, but finding a community of like-minded leaders is a game-changer.
Episode Timestamps
[02:42] – Samantha's journey: From a 14-year-old founding her own performing group to a thriving studio owner.
[08:22] – Lessons in leadership: Learning from "not-so-smooth" moments, especially around staff and parent management.
[13:31] – Handling burnout & stress: "Work hard, play hard, rest hard" becomes a new motto.
[17:05] – Self-care insights: Why Samm loves winter breaks, reading, and turning off completely.
[22:57] – Leading with humor: From silly games to custom nicknames, Samm shares how lightness builds connection.
[28:28] – Staff meetings done right: Planning ahead, adding fun, and creating a sense of community.
Running a dance studio is hard work, and growing your studio is even more of a challenge. No matter if you're just starting out—or perhaps you're a well-established owner; we understand that it's a uniquely demanding and personal business to own and operate. Be more effective and productive.
If you loved this episode, be sure to subscribe and leave us a review. Your feedback helps us continue to bring valuable content to the dance community!
Running a dance studio is hard work, and growing your studio is even more of a challenge. No matter if you're just starting out—or perhaps you're a well-established owner; we understand that it's a uniquely demanding and personal business to own and operate. Be more effective and productive.-
As studio owners ourselves, we've been there. But, it's also very possible to be a happy owner of a thriving dance business that you love.
Connect with other studio owners, gain access to resources and tools, and walk away feeling refreshed for the upcoming season. Learn more at energizeconference.com.
Flexibility Is Crucial in Recreational Environments
Performances Don't Need to Be Expensive to Be Magical
Small Gestures Have Big Impact
Inclusion Is the Heart of Community Programming
About our guest:
Lora Vodicka is a passionate advocate for park district dance programs. She began her dance journey at the West Chicago Park District and returned at the age of 16 when she secured her first teaching position. Early in her career, Lora worked as both an educator and coordinator at several Chicagoland community centers. During this time, she identified a gap in dedicated dance programming within the park district model, leading her to found Innovation Arts Connection, LLC (IAC). IAC is a traveling dance studio that partners with local park districts and community centers to provide progressive, community-based dance programs with a studio-like feel. Lora has earned a strong reputation for her exceptional classroom management, creative curriculum development and effective communication strategies. Her passion for arts education is unwavering. She is also the resident choreographer for West Chicago Community High School, a member of the DiscoverDance Experience, a Rhythm Works and YPAD trained educator, a certified AFAA Group Fitness Instructor, and a Summa Cum Laude graduate of Illinois State University, where she earned a degree in Theatre Education.
If you loved this episode, be sure to subscribe and leave us a review. Your feedback helps us continue to bring valuable content to the dance community!
Running a dance studio is hard work, and growing your studio is even more of a challenge. No matter if you're just starting out—or perhaps you're a well-established owner; we understand that it's a uniquely demanding and personal business to own and operate. Be more effective and productive.
As studio owners ourselves, we've been there. But, it's also very possible to be a happy owner of a thriving dance business that you love.
Connect with other studio owners, gain access to resources and tools, and walk away feeling refreshed for the upcoming season. Learn more at energizeconference.com.
Support matters.
Flat pricing. No confusing tiers or surprise charges. $60/month includes everything.
Built for dance. With tools like recital scheduling, costume tracking, and attendance alerts, Akada helps you stay on top of every detail.
If you loved this episode, be sure to subscribe and leave us a review. Your feedback helps us continue to bring valuable content to the dance community!
Running a dance studio is hard work, and growing your studio is even more of a challenge. No matter if you're just starting out—or perhaps you're a well-established owner; we understand that it's a uniquely demanding and personal business to own and operate. Be more effective and productive.
As studio owners ourselves, we've been there. But, it's also very possible to be a happy owner of a thriving dance business that you love.
Connect with other studio owners, gain access to resources and tools, and walk away feeling refreshed for the upcoming season. Learn more at energizeconference.com.
If you loved this episode, be sure to subscribe and leave us a review. Your feedback helps us continue to bring valuable content to the dance community!
Running a dance studio is hard work, and growing your studio is even more of a challenge. No matter if you're just starting out—or perhaps you're a well-established owner; we understand that it's a uniquely demanding and personal business to own and operate. Be more effective and productive.
As studio owners ourselves, we've been there. But, it's also very possible to be a happy owner of a thriving dance business that you love.
Connect with other studio owners, gain access to resources and tools, and walk away feeling refreshed for the upcoming season. Learn more at energizeconference.com.
The Vario Beat floor balances slickness for tap with grip for ballet thanks to its innovative embossing.
Proper cleaning is essential – Use pH-neutral, non-abrasive cleaners to maintain Marley's surface.
Gerriets Vario Care line includes daily and deep-clean products plus a protective finish to extend floor life.
Ask questions before installing – Delivery logistics, subfloor prep, and correct flooring choice are key.
Gerriets new website specifically for dance floorshttps://gerrietsdancefloors.com/ makes it easier for studio owners to find flooring solutions and request quotes.
Bill's philosophy: The right floor supports dancers' health and enhances performance while lasting for years.
If you loved this episode, be sure to subscribe and leave us a review. Your feedback helps us continue to bring valuable content to the dance community!
Running a dance studio is hard work, and growing your studio is even more of a challenge. No matter if you're just starting out—or perhaps you're a well-established owner; we understand that it's a uniquely demanding and personal business to own and operate. Be more effective and productive.
As studio owners ourselves, we've been there. But, it's also very possible to be a happy owner of a thriving dance business that you love.
Connect with other studio owners, gain access to resources and tools, and walk away feeling refreshed for the upcoming season. Learn more at energizeconference.com.
[15:08] – Dotty's passion for financial coaching for studio owners
[18:08] – Words of encouragement for busy, burned-out owners
[20:15] – Final inspiration and reminder of community and support
Dotty Hancock is a dedicated dance educator with a passion for inspiring others through the art of dance and the business of education. She thrives on sharing her extensive knowledge and experience with like-minded professionals in the industry.
A lifelong learner, Dotty continually expands her expertise by attending national dance teacher and studio owner conventions and conferences. She is deeply committed to developing innovative ways to engage her students and ignite their passion for dance.
Dotty holds a bachelor's degree in Communication from Boise State University (2001). In the same year, she became the proud owner of Dance Arts Academy, where she has since created countless memorable experiences for her students, including taking performance groups to Disneyland and Disney World. While Dotty enjoys working with dancers of all ages, she specializes in early childhood dance education, fostering a love of movement in her youngest students.
An active member of the Boise Dance Teacher's Association, Dotty has served in multiple leadership roles, including Secretary, Treasurer, and President. She is also a licensed Zumbini instructor and a certified Rhythm Works Integrative Dance Instructor, further enhancing her ability to connect with diverse student needs.
Dotty's expertise and passion for dance education have been recognized on an international level. Most recently, she was honored to be a guest speaker at The Studio Boardroom retreat, where she shared her insights with studio owners and educators from all over Australia.
Rate, Review & Subscribe!
If you loved this episode, be sure to subscribe and leave us a review. Your feedback helps us continue to bring valuable content to the dance community!
Running a dance studio is hard work, and growing your studio is even more of a challenge. No matter if you're just starting out—or perhaps you're a well-established owner; we understand that it's a uniquely demanding and personal business to own and operate. Be more effective and productive.
As studio owners ourselves, we've been there. But, it's also very possible to be a happy owner of a thriving dance business that you love.
Connect with other studio owners, gain access to resources and tools, and walk away feeling refreshed for the upcoming season. Learn more at https://www.energizeconference.com/.
[32:39] – Spotlight on Little Limelight: Samm introduces her early childhood musical theatre curriculum for ages 3–7.
Samantha Bower is an award-winning teacher, producer, coach, entrepreneur, and proud mother of three boys ages 11, 8 and 4. She founded her first theater company at age 14 and holds a B.A. in Theater Education from Wagner College. The 2021 recipient of Businessperson of the Year from the Sudbury Chamber of Commerce, Samm established The Performing Arts Connection, a theater and dance studio for all ages, in Sudbury, MA in 2007. Years of development went into what is now Little Limelight, a Musical Theater curriculum for ages 3-7. Samm has been teaching Little Limelight Musical Theater for over 15 years.
Rate, Review & Subscribe!
If you loved this episode, be sure to subscribe and leave us a review. Your feedback helps us continue to bring valuable content to the dance community!
Running a dance studio is hard work, and growing your studio is even more of a challenge. No matter if you're just starting out—or perhaps you're a well-established owner; we understand that it's a uniquely demanding and personal business to own and operate. Be more effective and productive.
As studio owners ourselves, we've been there. But, it's also very possible to be a happy owner of a thriving dance business that you love.
Connect with other studio owners, gain access to resources and tools, and walk away feeling refreshed for the upcoming season. Learn more at energizeconference.com.
