Explore every episode of the podcast Dan Kennedy's Magnetic Marketing Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| 7 Secrets of Mind Control Copy (2 of 2) | 30 Aug 2024 | 00:47:22 | |
You don't need to be a mind reader in order to know HOW your market thinks. Once you understand the 7 factors that drive human beings to either make or not make certain decisions, you can use those factors to your benefit! In part two, Dan Kennedy continues to elaborate from stage the seven "e-factors" that, when utilized in copy, create an irresistible offer your audience can't bear to say "no" to! Be sure to give part one a listen first! | |||
| 7 Secrets of Mind Control Copy (1 of 2) | 23 Aug 2024 | 00:56:14 | |
Psssst... Dan Kennedy has some secrets to share, but ONLY if you are an honorable and ethical person who is dedicated to actually providing value to your customers. Speaking from stage, Dan goes in depth on seven factors that, when catered to in your messaging, can pull your audience in and mightily persuade them to buy! Don't forget to come back next week for part two! | |||
| The Power of Mastermind Alliances | 14 Jun 2024 | 00:45:02 | |
Who do you spend the majority of your time with, and how much influence do you let these people have in your life? Do they support you in your business endeavors, or do they struggle to believe in your vision? Lee Milteer offers her sage advice on forming and maintaining strong friendships with like minded entrepreneurs who can build you up and drive you toward your goals, and how you can provide that support for others in return. | |||
| How To Run Your Business and Still Make It Home For Dinner | 16 Sep 2022 | 00:43:21 | |
Dan Kennedy welcomes two unbelievably busy yet wildly successful guests to discuss just how they are able to oversee the growth of multiple businesses while also making it home in time for dinner and quality time with their families. Whether you're leading multiple business ventures like Ben Glass and Steve Adams, or you're bringing to life your very first entrepreneurial idea, you'll want to take notes on their tactics and recommendations for making the most out of each day. | |||
| Using Humor in Your Marketing With Frank Kern (2 of 2) | 09 Sep 2022 | 00:30:13 | |
Used well, humor can be an extremely effective tool in your marketing. However, being the subjective beast that it is, humor can also prove problematic if used carelessly. In part two of this two-part episode, Dan Kennedy and Frank Kern continue their conversation about their personal brands of comedy and how they determine what kinds of humor they will and will not use in their copy or at speaking events. Be sure to listen to part one first if you haven't already! | |||
| Using Humor in Your Marketing With Frank Kern (1 of 2) | 02 Sep 2022 | 00:33:22 | |
When it comes to marketing, humor can be thought of as a double edged sword. Get it just right, and you'll have an increasingly captivated audience. Get it wrong, however, and all your best intentions may backfire. In part one of this insightful two-part episode, marketing mogul Frank Kern joins Dan Kennedy to discuss the benefits and dangers of humor in marketing, as well as their own preferences for how and when to use it, be it on the page or on the stage. Don't forget to check out part two next week! | |||
| What Makes A Great Info Product (2 of 2) | 26 Aug 2022 | 00:42:58 | |
In a market thoroughly saturated with information products (that often offer much of the same information), how do you make yours stand out from the rest? In part two of this extremely beneficial two-part episode, Dan Kennedy continues to share his valuable insights on how to package (and repackage) your info products so that customers not only purchase the product, but become lifetime customers because of it. Be sure to listen to part one first if you haven't yet! | |||
| What Makes A Great Info Product (1 of 2) | 19 Aug 2022 | 00:48:15 | |
In order for an information product to sell, it simply needs to work really well... right? While actually offering good information is essential to any info product, Dan Kennedy would argue there's much, much more to it than that. In part one of this valuable two-part episode, Dan divulges the real purpose of an information product, lays down the criteria for measuring the success of an info product and provides some of the key ingredients that are essential to creating an info product that will sell now and for years to come. Be sure to check out part two next week! | |||
| Five Wealth Attraction Magnets | 12 Aug 2022 | 00:46:07 | |
A true entrepreneur would never engage in thoughts or behaviors that repel money and prosperity, at least not intentionally. Unfortunately many do adopt habits and beliefs that keep them from accumulating all the wealth they desire. Dan Kennedy and Bill Glazer discuss in depth five of the most important wealth magnets from Dan's book, No BS Wealth Attraction For Entrepreneurs, and how implementing these five will remove significant barriers that obstruct the natural flow of money to you. | |||
| Cutting Through The Clutter With Your Marketing | 05 Aug 2022 | 00:48:12 | |
With the constant onslaught of ads your potential customers are exposed to every day, is your message cutting through the noise? The average attention span isn't what it once was, so if your marketing isn't carefully crafted for your target audience, you can't assume you'll have their focus for long, if at all. Dan Kennedy and Bill Glazer share their wisdom and real world examples to demonstrate how to make your marketing stand out so that viewers feel compelled to know more and take action. No matter what medium you use to spread your messaging, this information will help give you the advantage you're looking for. | |||
| How To Forge Iron Cage Customer Retention (2 of 2) | 29 Jul 2022 | 00:53:26 | |
It's nothing but frustration when time, money and other resources are used to acquire promising customers, only to have them slip through your fingers after one sale or one month in your program. So just how do you stop fickle customers from fleeing to your competitors? In part two of this two-part episode, Dan Kennedy and Bill Glazer discuss in detail their top five strategies for metaphorically placing an iron cage of retention around your customers, clients and patients. Be sure to check out part one of this episode to discover the top five reasons customers leave in the first place! | |||
| How To Forge Iron Cage Customer Retention (1 of 2) | 22 Jul 2022 | 00:42:04 | |
Sometimes the toughest part of a business isn't acquiring customers - it's retaining them. If you're unable to convince customers to stick with you for the long term, you're basically fishing with a net full of holes. In part one of this two-part episode, Dan Kennedy and Bill Glazer discuss the top five reasons customers, clients and patients quit doing business with you. Understanding these "whys" are essential when evaluating how your business could improve. Don't forget to check out part two next week when Dan and Bill share their top five strategies for combating these "whys" and creating ironclad customer retention. | |||
| How To Present With Power In Any Situation | 15 Jul 2022 | 00:48:58 | |
Brian Tracy is a celebrated expert on sales management, business strategy and individual development. As an entrepreneur who has delivered thousands of speeches and seminars on his subjects of expertise, Brian knows a thing or two about how to speak with persuasion and power. Dan and Brian discuss their experiences with speaking on stage and the key principles and techniques of presenting they adhere to in order to deliver their message effectively and with the utmost credibility. Above all, don't wait to speak until you have the confidence, Brian advises. The confidence comes with practice. | |||
| Removing Fear From The Sales Process (2 of 2) | 07 Jun 2024 | 00:48:26 | |
Sometimes it really does come down to the tiniest details that decide whether a prospect will trust you and buy, or become wary of you and run away. Continuing right where he left off last week, Dan Kennedy explains the two main approaches used in selling and which one has a greater advantage over the other. Dan also talks about some of the crucial "tipping points" that determine whether or not a consumer will buy. Be sure to listen to all of part one before starting part two! | |||
| The Top 5 Emotional Triggers That Motivate People To Buy | 08 Jul 2022 | 00:42:01 | |
What motivates people to buy? Dan Kennedy says that, while this is the question everyone in sales and business need to be endlessly exploring, few actually do. Instead the focus is too often placed on studying selling tactics and not enough on the psychology of the buyer. Joining Dan to lend his expertise on this topic is Robert Imbriale, renowned author, speaker and coach trained under Tony Robbins. Dan and Robert discuss the top five emotional "hot buttons" that not only motivate people to buy from you, but to buy more and recommend you to their friends as well. | |||
| How To Write Copy For Female Buyers vs. Male Buyers | 01 Jul 2022 | 00:52:22 | |
Are you marketing your business to men? Women? Both? Whatever your answer, knowing the preferences and biases of your target audience is critical when crafting your copy. Lorrie Morgan, one of the leading female copywriters in the info market industry, knows this is especially true when it comes to understanding the ins and outs of why women buy and how to keep them as loyal customers. Lorrie discusses with Dan and Bill the surprising statistics behind what women buy and why, as well as the type of copy that works well with female audiences compared to what works better for male audiences. Regardless of who you're writing for, you'll definitely want to educate yourself on these key differences. | |||
| 8 Factors that Control Closing Percentages (2 of 2) | 24 Jun 2022 | 00:31:05 | |
In today's online and highly interconnected world there are more opportunities than ever to get the word out about your business, but is your message being constructed in the right way and to the right people? If not, it won't matter how many people you're able to reach - your leads will still struggle to convert to sales. In part two of this two part episode, Dan and Bill cover the four remaining factors that control closing percentages and how you can ensure your prospects will buy from you with confidence. Don't forget to check out part one first! | |||
| 8 Factors that Control Closing Percentages (1 of 2) | 17 Jun 2022 | 00:40:51 | |
Having trouble converting leads to sales? You might have an excellent product or service, but if it's not being marketed correctly then your closing percentages will always be lackluster at best. In part one of this two part episode, Dan Kennedy and Bill Glazer discuss the first four of eight factors that play the greatest role in determining your success in closing a sale. These evergreen principles will apply no matter what business or niche you're in, so remember to come back next week for part two! | |||
| How To Use Newsletters To Your Advantage | 10 Jun 2022 | 00:56:50 | |
The common excuse for not utilizing paper and/or email newsletters as a tool in business is that it takes too much time. Dan would argue that no one complains about eating or sleeping taking too much time, so why would anyone say the same about something that is just as essential to the health of a business? Alexandria Brown, also known as the "E-Zine Queen", Joins Dan Kennedy and Bill Glazer to discuss exactly why sending a regular newsletter is such a powerful asset to any business, as well as the methods they use to speed up the newsletter production process and provide content their lists actually pay attention to. | |||
| How to Be A Person of Influence with Mark Victor Hansen | 03 Jun 2022 | 00:47:02 | |
Though you may not recognize his name, it's more than likely you recognize the book series he founded and co-created: Chicken Noodle Soup For The Soul. Prolific author and speaker Mark Victor Hansen joins Dan in this week's episode to discuss the qualities and the mindset that are vital in order to get others excited about helping you achieve your goals and thereby create success in your business. | |||
| 10 Blueprints For Effective Coaching Programs (2 of 2) | 27 May 2022 | 00:35:49 | |
The term "coaching" in business has evolved over time to mean many different things. Group vs individual coaching, in person vs virtual, live vs recorded, gently vs heavily guided - the list of variances goes on. With so many varieties out there, how do you know which type of coaching program is best for your clients? Continuing where part one left off, Dan provides the remaining seven blueprints for the most effective types of coaching programs, including their unique advantages and drawbacks. Whether you're a veteran or newcomer to the coaching world, these blueprints will prove a huge benefit to your business. Be sure to check out part one of this episode to learn all 10! | |||
| 10 Blueprints For Effective Coaching Programs (1 of 2) | 20 May 2022 | 00:42:27 | |
Does your business offer coaching as part of the value ladder? Is coaching your business's main offering? Perhaps you've considered adding a coaching program but have no idea where to start, or maybe you're not even sure what the benefits of coaching are. In part one of this two part episode, Dan goes in depth on the purpose and advantages of coaching as well as the first three coaching program blueprints that can make a big difference in your business. Whether you're looking to up your coaching game or just get started, these 10 blueprints will be a highly valuable asset in your toolbox. Don't forget to catch the rest of the blueprints in part two next week! | |||
| How To Achieve More In Less Time Than You Ever Imagined Possible | 13 May 2022 | 00:51:27 | |
The sad truth is that too many people in business are more wary of how they spend their money instead of how they spend their time. Countless dreams are deferred or even discarded altogether with the lament, "If only I had more time". What this thinking fails to realize is that it's not about having more time - it's about learning to use the time you do have more effectively. Dan Kennedy shares some of the key strategies he uses to eliminate "time vampires", make the most of each scheduled hour and thereby achieve greater autonomy in business. Knowing what your time is worth and acting accordingly, Dan emphasizes, is of utmost importance. | |||
| 8 Ways to Dramatically Increase Profits From Direct Mail (2 of 2) | 06 May 2022 | 00:32:39 | |
Marketing through direct mail can't be cost-effective in today's digital age... or can it? Dan Kennedy certainly knows it can. Continuing where they left off last week, Dan and Bill discuss the remaining five of eight components of marketing through direct mail that, when implemented, will significantly increase your business's profitability. Be sure to give part one a listen first! | |||
| Removing Fear From The Sales Process (1 of 2) | 31 May 2024 | 00:41:50 | |
So many entrepreneurs wish they could find cheaper leads (or just more leads in general), when the majority of their issues actually come from their severely flawed sales processes, NOT their advertising or marketing. How do you know if it's time to overhaul your sales strategy? Using examples from his own experiences, Dan Kennedy helps listeners understand why some promising prospects don't buy, and steps you can take to avoid costly sales mistakes. Be sure to catch part 2 next week! | |||
| 8 Ways to Dramatically Increase Profits From Direct Mail (1 of 2) | 29 Apr 2022 | 00:43:11 | |
Direct mail may be considered by some to be a dated marketing practice, but to those who know how to do it right direct mail becomes a valuable tool in a diverse advertising toolbox. In part one of this two part episode, Dan Kennedy and Bill Glazer talk in depth about the first three of eight ways entrepreneurs can significantly increase profits through their direct mailing efforts. Be sure to take extra notes on the first one - getting this principle right has a huge impact on the seven that follow it. (And don't forget to tune in next week for part two!) | |||
| The 4-Hour Workweek With Tim Ferriss | 22 Apr 2022 | 00:54:32 | |
As entrepreneurs it may be tempting to put in endless hours of work every single week with the ambition of building a fortune and ultimately earning an early retirement. That is the goal after all, right? Tim Ferriss, author of The New York Times bestselling book, The 4-Hour Workweek, would argue otherwise. Dan Kennedy, Tim Ferriss and Bill Glazer discuss the breakthrough concepts behind The 4-Hour Workweek and how distributing recovery periods throughout your career eliminates burnout and leads to greater freedom and fulfillment in life overall. It is time, not money, that will always be the most valuable currency we have. | |||
| The Mindset Of Money, The Marketplace And You | 15 Apr 2022 | 00:50:13 | |
To the inexperienced entrepreneur, studying and improving mindset in business may appear a waste of time. These rookies would rather only learn the step-by-step technical/mechanical processes that are "proven" to lead to quick success. They want easy-to-apply processes such as, "How to run effective ads," or, "The nine steps to doubling your ROI". While the mechanical applications are certainly important, what this thinking fails to recognize is just how much your mindset colors every single decision you make in your business. In this episode, Dan Kennedy discusses with Dave Dee and Dr. Chris Tomshack why ignoring the development of your own mindset is akin to refusing to understand when and why money moves through the marketplace. When money and the marketplace essentially have a mindset of their own, just knowing all the steps isn't enough. | |||
| 7 Items That Have The Greatest Impact On Response To Advertising (2 of 2) | 08 Apr 2022 | 00:41:59 | |
Are your ads leaving the intended impression? Or are they disregarded after a glance? Continuing where they left off last week, Dan Kennedy and Bill Glazer discuss in detail the four remaining components of ad creation that, if used effectively, will dramatically increase the response of your ad's viewers. Be sure to check out part one first! | |||
| 7 Items That Have The Greatest Impact On Response To Advertising (1 of 2) | 01 Apr 2022 | 00:34:09 | |
There are many components to ad creation, but are you paying attention to the ones that leverage the greatest impact? In part one of this two part episode, Dan Kennedy and Bill Glazer go in depth on the first three items that are crucial to consider when it comes to maximizing the response of your ad's viewership. Don't forget to check out part two next week! | |||
| Delving Into Dan’s Backstory | 25 Mar 2022 | 00:59:10 | |
We know the man, the myth and the legend that Dan Kennedy is today, but what about his early years? In this television interview Dan talks about what it was like for him growing up in a home with business-minded parents and how his childhood experiences with his parents' entrepreneurial ups and downs taught him early on the do's and don's of sales and marketing. No matter if you're a seasoned entrepreneur or just starting out, these pearls of wisdom will all apply to you! | |||
| Marketing and Selling to Multicultural Customers with Michael Lee | 18 Mar 2022 | 00:52:59 | |
There's a two trillion dollar market filled with multicultural customers willing to buy from you, but are you willing to put in the extra work to adapt your sales and marketing to appeal to their needs? Michael Lee, the reigning expert in marketing and selling to multicultural customers, discusses with Dan why it's important to to be aware of who you're selling to, as well as the cultural influences that impact their habits as a consumer. If you want to set yourself apart in the marketplace, then it is crucial to develop cultural competence in your sales and instill cultural sensitivity into your frontline staff. | |||
| Mailbox Money | 11 Mar 2022 | 00:53:43 | |
Dan interviews two of his top Diamond Members and dives deep into creating simple and highly profitable direct mail campaigns. Here how landing just one client from a single mailing of 100 letters can make you very happy. | |||
| How to Create a Compelling Message That Practically Forces Prospects to Stop What They're Doing and Take Notice | 04 Mar 2022 | 01:02:16 | |
Why is it important to create a compelling message? On this episode Bill Glazier and Dan Kennedy discuss why it's important and some different strategies you should consider when creating your compelling message. | |||
| The Money Aspects of Information Marketing (2 of 2) | 25 Feb 2022 | 01:00:27 | |
In the exciting conclusion of this 2-part episode, you'll hear Dan talk about:
And so much more. Enjoy! | |||
| Foundations of Sales Success | 24 May 2024 | 00:33:43 | |
Marketing and advertising often take the blame for bad salesmanship. Too many entrepreneurs want to excel in business but aren't willing to also be a salesperson at their core. But what exactly makes a good salesperson anyway? Dan Kennedy and Nick Loise share their expertise in clearly laying down the foundations of successful salespeople, including their traits and essential strategies. | |||
| The Money Aspects of Information Marketing (1 of 2) | 18 Feb 2022 | 01:00:25 | |
In the first part of this 2 episode event, you'll hear Dan Kennedy talk about:
And so much more. Enjoy! | |||
| Better, Faster, Quicker Info-Marketing | 11 Feb 2022 | 00:53:18 | |
In this episode, you'll hear Dan Kennedy talk about:
And so much more. Enjoy! | |||
| 5 Steps To Uncover 6-Figures’ Found Money In Your Business | 04 Feb 2022 | 01:01:29 | |
Want to find "hidden money" in your business? Dan shares exactly how to exponentially increase your cashflow and the value of your company with these 5 Key Strategies. Find out how to find your customer "trigger points" so you know how to market and sell to them. And the best part is... it's way easier than you think! | |||
| Advanced Magnetic Marketing | 28 Jan 2022 | 00:48:51 | |
Dan reveals the foundational approach and strategies to a wildly successful marketing system that has sustained itself for over 34 years…and has helped countless entrepreneurs and business owners generate millions for their business. | |||
| Marketing vs. Selling (2 of 2) | 21 Jan 2022 | 00:44:51 | |
In the second half of this presentation, Dan is describing the RIGHT and the WRONG ways to implement Selling and Salesmanship into your business. | |||
| Marketing vs. Selling (1 of 2) | 14 Jan 2022 | 00:43:55 | |
On this episode, Dan explains how selling and marketing are not two separate things that you can pick and choose from, they are both a part of the whole process and work together in order to get to the outcome of acquiring a customer. | |||
| Money, Money, Money (2 of 2) | 07 Jan 2022 | 00:51:05 | |
Expansion (not just growth), wealth (not just income), access to capital, leverage, and sales-of-your company exit strategies. | |||
| Money, Money, Money (1 of 2) | 31 Dec 2021 | 00:47:36 | |
Expansion (not just growth), wealth (not just income), access to capital, leverage, and sales-of-your company exit strategies. | |||
| Dan Kennedy Selling From Stage!!! | 24 Dec 2021 | 00:56:48 | |
This is the actual lost recordings of Dan Kennedy doing his pitch at the old Peter Lowe events!!! | |||
| Mindset in Sales & Marketing | 17 Dec 2021 | 00:39:04 | |
The quality of the results you get from money and sales is directly related to the quality of the instructions you issue. Discover how 'ritualistic regimens' can get you what you want. | |||
| The Principle of Defiance (2 of 2) | 17 May 2024 | 00:38:29 | |
What does it take to defy industry norms, break away from false beliefs and set yourself apart from every other entrepreneur in your field? Dan Kennedy has some major pointers you won't want to ignore. In part two of Dan's incredible address from stage, the godfather of marketing himself shares more of his big ideas on embracing what's next, complexity over simplicity and solving "the great mystery" of why extremely qualified leads don't buy. Be sure to check out part one first! | |||
| Extreme Productivity Blueprint | 10 Dec 2021 | 00:21:02 | |
The reason most people aren't productive is because they aren't sufficiently motivated to do what's necessary to be productive. What you can't measure, you can't manage. Dan shares exactly how to make the most of your time. | |||
| A Very Dangerous Idea | 08 Dec 2021 | 00:25:38 | |
Do business on YOUR terms. Most businesses don’t do this. Big mistake. Dan Kennedy opens up Pandora’s Box and lets loose the idea of ‘earned entitlement’... and your duty and responsibility to operate this way in your business. | |||
| Jay Abraham + Dan Kennedy (Greatest Marketing Interview EVER!) | 03 Dec 2021 | 01:10:55 | |
In a rare meeting of the minds, legendary marketer Dan Kennedy interviews marketing giant Jay Abraham. In this high-level episode, you'll discover the power of pre-eminence and how to authentically connect with your audience. Jay also reveals the #1 critical mistake most entrepreneurs and business owners make when it comes to marketing and sales. | |||