Explore every episode of the podcast Cyberly

In today’s episode, we’re focusing on content and how it’s been used in the freight industry to sell a variety of products and services. For years, content felt like an afterthought and not the primary communication it is today therefore the perfect guest to speak on this evolution is none other than Tim Dooner, host and producer of WHAT THE TRUCK?!? Show Links: Connect with Tim Dooner on Twitter, Linkedin, and Tiktok.  Register for Freightwaves F3 Conference Register for TMSA’s tour of JAXPORT Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Follow the podcast on Spotify and Apple while catching the video replays of all 60+ episodes on FreightWaves TV. Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

It takes a special kind of person to start a new venture. Whether it’s a podcast, new business, with VC funding or without, taking a leap of faith requires a certain amount of fearlessness that create some of the best stories. The Bootstrapper’s Guide to Logistics is hosted by podcaster Nate Shutes and on today’s show, he’s breaking down the process of starting his own show and the common threads he’s able to weave together by talking to so many founders in freight.  Show Links: Connect with Nate Shutes on Twitter and Linkedin Follow/subscribe to The Bootstrapper’s Guide to Logistics on Apple Register for Freightwaves F3 Conference Register for TMSA’s tour of JAXPORT Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV. Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

If you’re like me, hearing the words “compliance” and “ accounting” is enough to make me go take a nap. But these two parts of running a freight company are vitally important to keeping your business open and running smoothly.  On today’s show, we’re talking to the folks who help us optimize the unsexy parts of running a freight company with DeNisha Gray from TranspoCFO and Nic Sallis from Fleet Drive 360.  Also on the show, we’re breaking down the latest stats from Logistics Marketing Advisors that will help brokers and carriers effectively reach out to shippers. Logistics Marketing Advisors 2022 Report (pdf) Hubspot 2022 State of Marketing Trends (pdf) Connect with DeNisha Gray on Linkedin Check out TranspoCFO on Instagram, Facebook, Linkedin, and their website Connect with FleetDrive 360 on Instagram, Facebook, LinkedIn, and their website Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV. Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever wondered how a city gets a port? What about how a city gets an NFL team? In honor of the first Jaguars player to be inducted into the Hall of Fame, we’re covering the significance of how JAXPORT and the Jaguars have positively affected the Jacksonville community along with sports marketing ideas you can use as inspiration in your own campaigns. Cyberly is sponsored by the Munayyer Group. Check out their website to learn more about their premium recruiting services.  Connect with JAXPORT’s Chelsea Kavanagh on LinkedIn Check out JAXPORT on Instagram, Linkedin and their website Watch DESTINY the full story of how Jacksonville landed the Jaguars Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV. Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

In our previous episodes, we’ve covered the digital marketing tactics for the nation’s top 3PLs and carriers—but what about the freight tech space? Freight tech arguably has a stronger focus on media, marketing, and their website so we’re going to analyze some of the companies at the top so the SMBs can learn how to replicate their strategies.  Also on the show, we have Jill Schmieg talking about how her clients in the logistics space are tackling the one-person marketing challenges, and then Zach Swartzendruber is breaking down how trucking companies can offer benefits for their drivers (even if the budget is tight).  Cyberly is sponsored by the Munayyer Group. Check out their website to learn more about their premium recruiting services.  Show Links: Freightwaves Freight Tech Top 25 of 2022 Connect with Jill Schmieg on Linkedin Check out the Sol de Naples Marketing website Connect with Zach Swartzendruber on Linkedin Check out the Benefits for Trucking website Check out the Freight Farms mission Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV. Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

On last week’s show we talked about the digital marketing strategies for the top carriers in the US–so this week we’re doing the same for 3PLs. By looking at their websites and social media, we can get a good idea of how these companies strategize their marketing efforts so you can apply what works for you to your own company. Also on the show we’ve got CEO of Munamayer Group, Wasim Munayyer, to update us on the Great Resignation and how logistics companies can manage recruiting challenges. Plus Founder and Managing Director of Team Integrity Knowledge Center Melanie Patterson is joining the show for a second time to talk about the government contracting side of trucking.  Cyberly is sponsored by the Munayyer Group. Check out their website to learn more about their premium recruiting services. Show Links: Armstrong and Associates Top 3PLs List Connect with Wasim Munayyer on LinkedIn.  Connect with Melanie Patterson on Linkedin Follow Team Integrity Knowledge Center on Instagram and their website.  Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV. Connect with Blythe via her website or on Linkedin, YouTube, and TikTok  Learn more about your ad choices. Visit megaphone.fm/adchoices

There are plenty of logistics data points that industry folks love to analyze but why are there so few data points when it comes to freight marketing? Well, in today’s show we’re changing that with a first look into how 20 of the top carriers in freight treat their website and digital marketing efforts–and how your company can replicate these same tactics. Also on the show is a new TikTok fav to follow, Rocket Shipping. Their CEO Gabe Pankonin joins the show to talk about the nuances of shipping LTL, crappy TMS systems, and how they’re diving head first into content marketing. Cyberly is sponsored by the Munayyer Group. Check out their website to learn more about their premium recruiting services. Show Links: Connect with Gabe Pankonin on Linkedin Follow Rocket Shipping on TikTok, Linkedin and their website. Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV. Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

Most logistics companies are blessed to have one person in charge of marketing. But at Odyssey Logistics, their marketing department is not only thriving--but growing. That's why we're excited to have Eileen Curran, Odyssey's VP of Marketing Communications, on the show to talk about how the company embraces storytelling and evolving strategies in order to increase brand awareness around the company's global initiatives. Whether you're a one-person marketing team or on a growing team like Eileen, there are lessons to be learned at every stage of the journey that can hopefully be applied to your own strategy. Connect with Eileen Curran on Linkedin Follow Oddysey Logistics on Linkedin and check out their website Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV. Connect with Blythe via her website or on Linkedin, YouTube, and TikTok The Munayyer Group is a leading recruiting firm specializing in the logistics and technology fields. Whether you're looking for a new job in the industry or you're looking to hire top-tier talent, The Munayyer Group has the network strength to meet your needs. Learn more at munayyergroup.com Learn more about your ad choices. Visit megaphone.fm/adchoices

The Hirschbach tagline is "not your typical trucking company" and when you see one of their trucks driving down the road, you know exactly what I'm talking about. From their trucks to the company building, Hirschbach uses graffiti-style branding that draws attention in all the right ways but it's how they value their drivers that keeps that attention from wandering elsewhere. Established in 1935 with more than 85 years in the industry, they know a thing or two about running a recruiting department. Which is why I was stoked to sit down with marketing and social media manager Bianca Sanchez at the beautiful Gaylord Resort in Orlando, Florida. In this interview, we talk about Bianca's struggles and successes with driver recruiting along with using their website and social media content as a recruiting tool. Check out the Hirschbach website Connect with Bianca on Linkedin Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV. Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

Social media has been around since the mid-2000s but it's still widely considered a "new" trend in freight.  Magnum Transportation and its rockstar marketing manager, Katie McPherson, are proof of the benefits of having a creative and results-driven social strategy.  Katie was at the Transportation Marketing and Sales Association's annual conference and she was kind enough to share some of those strategies with us. Connect with Katie McPherson on LinkedIn Follow Magnum Transportation on LinkedIn Visit Magnum Transporation's website Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV. Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

Most of us in shipping know how complex the busy produce season can be. Which is why many freight brokers go above and beyond to try to reach those shippers. In this episode, we're talking with citrus farm owner turned shipper turned podcaster on the complexities of shipping produce, what brokers need to know before reaching out to customers. and how The Produce Industry Podcast is making moves throughout the industry.Connect with host Patrick Kelley on LinkedinFollow The Produce Industry Podcast on LinkedinSubscribe to the show on iTunes or Spotify Follow Cyberly on Apple Podcasts Follow Cyberly on Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Every day it feels like we hear about a new cyber security attack affecting every part of our daily lives and how we work. But how are companies treating security threats and what can we do to prevent future attacks? Cybersecurity expert James McQuiggan joins the show to break down what we do for prevention and how to recover quickly when, not if, a cyber-attack affects your company.Connect with James on social media and follow his work Follow Cyberly on Apple Podcasts Follow Cyberly on Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

If you’ve watched any part of this show then you know content marketing is the sun and source of life in which we rotate around. With more and more podcasters starting their shows in freight, content marketing is only going to increase in necessity. This is why I’m happy to have sales and content marketing veteran Margo “Cargo Margo” Waldie on today’s show. In her new role as Director of Sales at NFI, Margo is breaking down what her sales and content marketing process looks like and what new freight creators should be prioritizing.  Show Links: Connect with Margo Waldie on Linkedin Follow the Cargo Margo show on Linkedin Register for Freightwaves F3 Conference Register for TMSA’s tour of JAXPORT Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV. Connect with Blythe via her  website or on Linkedin, YouTube, and TikTok. Learn more about your ad choices. Visit megaphone.fm/adchoices

I don't know how else to say it but Grace Sharkey is legitimately one of the most hard-working people in all of freight.She writes. She hosts shows. She also cohosts and does guest appearances on shows like Cyberly. And when she's not doing all of that, she's hosting a radio show 5 days a week.How does this former freight broker turned c-suite leader now creator do it all? Well, she breaks it down for us in this interview live from FreightWaves The Future of Supply Chain. Follow Grace Sharkey on Linkedin and her work on Freightwaves Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV. Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

In our ongoing road series, Blythe sits down with FreightWaves creator and host, Mary O'Connell at The Future of Supply Chain conference.Mary was a freight broker for years who joined FreightWaves and created the show and email newsletter, Check Call. In this episode, she shares her journey into freight, the wild 3PL stories she gets to share, and even how her sister is exploring the logistics of brine shrimp.It's a super fun conversation with one of the most interesting creators in freight. Connect with Mary on Twitter and LinkedIn Subscribe to Mary's show and newsletter, Check Call Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV. Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

Cyberly has seen a lot of roadshows but none quite like the episode we have for you today…We were honored to host a live show on Day 2 of Freightwaves’ Future of Supply Chain conference located in Rogers, Arkansas. As if hosting a live show isn’t nerve-racking enough, host Blythe Brumleve invited Freightwaves CEO Craig Fuller on the show and he did not disappoint. Included in the global supply chain conversation, we discuss the evolving geopolitical struggles that will lead to a surge in US-based manufacturing. While that’s interesting by itself, the real star conversation of the show is Craig’s disdain for LinkedIn and praise for Twitter as a tool to connect and network with other folks within the industry. Follow Craig Fuller on Twitter Connect with Craig on LinkedIn–but don’t you dare DM him with a lame pitch Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on Freightwaves TV. Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

We talk about the power of content marketing on this show nonstop and a lot of that conversation centers around video. But what if you don’t like being on camera? That’s where the power of UGC and freightfluencers comes into play. Also on the show, Ken Kowal of Shipstarter is breaking down logistics content marketing strategies, Tommy and Robert from Get Swift are telling us about their food logistics delivery platform. Then we end the show with some some fun facts about the logistics of tequila Show Links: Watch replays of Cyberly on Freightwaves TV Follow Cyberly’s podcast on Apple or Spotify Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Connect with Ken Kowal on Linkedin and his ShipStarter website Check out Get Swift on YouTube, Linkedin, and their website. Listen to these shows next: Retention is the new recruiting How to work with Trucking Influencers The wild story of Succulent Smuggling The logistics of championship merchandise The logistics of the NFL The logistics of Mother’s Day flowers The logistics of racehorses The logistics of Calypso Lemonade Learn more about your ad choices. Visit megaphone.fm/adchoices

Internet marketing as been around since…well….the internet. And for years we’ve been told to use certain tools because of the powerful data it provides. But too often we set these reports up, have them sent to our inboxes, only to say to ourselves, “That’s great but what do I do now?” That’s what we’re diving into with today’s show by helping to make sense of the next steps after you look at your marketing analytics. In addition to to this topic, we’ve got Sara Graham aka Logistoks, Director of Operations at NFI Industries telling us how she got started sharing freight broker insight over on Tiktok and Karin Stevens, EVP, Chief Marketing and Product at Overhaul is telling us about cargo crime, risk mitigation, and more. Show Links: Watch replays of Cyberly on Freightwaves TV Follow Cyberly’s podcast on Apple or Spotify Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Connect with Sara Graham on TikTok and LinkedIn Check out NFI Industries website Connect with Karin Stevens on LinkedIn Check out the Overhaul website Listen to these shows next: How freight companies should treat SEO How to stop annoying your website visitors How to get started on TikTok Freightvana’s Sales and Marketing Tips for 3PLs Using social media to connect with carriers and shippers Freight broker sales training with Freight360 Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s never been easier to create content online. But with millions of uploads every second of the day, and a fury of spam and bot tactics on the rise, we’re exploring the difficulties of content moderation in order to prevent misinformation and hateful content from spreading throughout the internet. Since it’s easier than ever to create content online, we’re also diving into the creation part of the journey by interviewing long-time driver and truckfluencer, Ingrid Brown. This plus how to avoid all the “should” noise on the internet in order to simplify your marketing plan. Show Links: Watch replays of Cyberly on Freightwaves TV Follow Cyberly’s podcast on Apple or Spotify Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Connect with Ingrid Brown on Linkedin Check out Back the Truck Up Listen to these shows next: Google My Business’ Free Call Tracking AI Tools to Help the One-Person Marketing Team Artificial Intelligence in Marketing How to work with trucking influencers Making trucking cool again with Adam Wingfield Trucking's training problem with Desiree Wood Hidden opportunities with retention with Driver Reach Getting Driver Feedback with Workhound Drivers deserve more than a social media post Learn more about your ad choices. Visit megaphone.fm/adchoices

We all know content marketing is important, but if you’re kicking your feet up after you hit publish, then you’re doing it all wrong. In today’s show, we’re breaking down how to master the distribution side of content marketing to make sure all of your hard work doesn’t go unnoticed.   Also on the show, Haley Fazio is breaking down how she plans the live and virtual events for FreightWaves along with Jennifer Karpus-Romain of the TMSA is telling us how she’s revamping a nearly century old association to bring it into the modern age.  Follow Cyberly on Apple Podcasts Follow Cyberly on Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

A powerful quote that’s always stood out to me in marketing is, “The creative is the variable to success.”  So today I’m teaching freight companies how to stop using those terrible photoshop images and instead, give tips on how to hire a photographer and source stock images that don’t suck. Also on the show, we have Austin Johansen, Fleet Sales and Marketing Manager for ExxonMobil talking about their new Synergy Diesel Efficient program along with Emily Minor of LRN Corporation to talk about achieving real business results simply by creating an ethical company culture.   Show Links: Watch replays of Cyberly on Freightwaves TV Follow Cyberly’s podcast on Apple or Spotify Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Connect with Austin Johansen on Linkedin Visit the ExxonMobil website Connect with Emily Miner on Linkedin LRN's Benchmark Guide to Ethical Company Culture Register for TMSA’s Webinar on ‘Cutting Edge Trends in Marketing’ Learn more about your ad choices. Visit megaphone.fm/adchoices

When we build online, the last thing we want to do is annoy the very people we’re trying to attract. So in today’s show, we’re talking about the ways you’re annoying your website visitors so you can create a pathway to conversion. This plus chatting with Pearl Trans CEO Lorena Camargo on the intricacies of medical shipments and Hawke Media CEO Erik Huberman on what a business needs to know before they outsource their marketing. Show Links: Watch replays of Cyberly on Freightwaves TV Follow Cyberly’s podcast on Apple or Spotify Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Connect with Lorena Camargo on Linkedin, Twitter, and Instagram Check out Pearl Trans website, Linkedin, and Instagram Connect with Erik Huberman on Linkedin Check out the Hawke Media website and book, The Hawke Method Save some cash on furniture with Spoken.io Listen to these shows next: The Most Important Thing You Can Add To Your Website TODAY Website and Marketing Must-Haves for 2022 Marketing and Website Design for Small Fleets and Owner-Operators The Costly Mistakes You’re Making With Your Website Learn more about your ad choices. Visit megaphone.fm/adchoices

We hear that phrase a lot and there’s no shortage of advice on the internet covering any topic, in any industry. But have you taken the time to study not just what people say but how they get it done? That’s our main topic for today’s show as we cover content marketing lessons from YouTuber, Mr. Beast, how to run a freight brokerage with Able Transport Solutions’ Liz Wayne, and creating data-based research for maritime from Thetius’ Nick Chubb. Show Links: Watch replays of Cyberly on Freightwaves TV Follow Cyberly’s podcast on Apple or Spotify Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Mr. Beast Squid Game YouTube Video Mr. Beast on Joe Rogan Check out Able Transport Solutions website Connect with Liz Wayne on Linkedin Check out Thetius website Follow Nick Chubb on Linkedin Listen to these shows next: What Barstool Sports and Mr. Beast can teach us about content marketing Freight broker training that isn’t a scam Studies reveal how sales team should contact logistics leads Annual 3PL study reveals how brokers can differentiate themselves from their competitors Learn more about your ad choices. Visit megaphone.fm/adchoices

Your website is the only thing that can sell for you 24/7. So in this episode, I’m highlighting the things I’ve learned after hosting and managing 30+ websites so you can have a better handle on your #1 sales tool.  Also in this episode:  →The logistics of fine art shipping →Return logistics in eCommerce →Disaster logistics for Hurricane Ian Show Links: Check out Fine Art Shippers’ website and follow them on Linkedin, Facebook, Twitter, YouTube, and Instagram Connect with Brian Taylor on Linkedin, Twitter, and his company Hafback’s website Donate to help the victims of Hurricane Ian:  IanResponse.org fund Feeding Tampa Bay Salvation Army Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV. Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

We’ve been featuring some of the top companies trying to fix some complex issues in the trucking sector and today’s show is no different. CEO of Edison Motors Chace Barber is joining the show live to talk about how his idea to retrofit old trucks with an electric kit has been making waves on TikTok to the tune of more than 700k followers. Then we’ve got Locomation’s COO Glynn Spangenberg giving us a breakdown of the lidar systems being used on their autonomous truck. All this plus a shipper reveals on Twitter what he wished he knew about working with a 3PL before he started. Which is great insight for any brokers out there looking to ease concerns and get ahead of potential concerns before, during, and after the sale. Show Links: Watch replays of Cyberly on Freightwaves TV Follow Cyberly’s podcast on Apple or Spotify Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Follow Chace Barber on TikTok Check out Edison Motors website Follow Glynn Spangenberg on Linkedin Check out Locomation’s website Listen to these shows next: Targeting the Autonomous Middle Mile with Gatik The State of Autonomous Vehicles In Trucking How Freight Companies Should Treat SEO in 2022 Getting attention in 2022 Power of Marketing Operations Learn more about your ad choices. Visit megaphone.fm/adchoices

You’ve likely heard about NFT’s, crypto currencies, and the metaverse. But all of these phrases fall under one large technological system: Web3. In today’s episode we’re chatting with one of the co-founders of VenusVerse–which is an online educational platform, incubator, and NFT collection dedicated to getting more women into the Web3 space. We’re covering topics of the very basics of Web3, it’s expanding components, and how you can start exploring this new digital world. Watch replays of Cyberly on Freightwaves TV Follow Cyberly’s podcast on Apple or Spotify Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Follow VenuseVerse on Instagram, Linkedin, and Twitter Listen to these shows next: A very beginner’s look into the Metaverse NFT’s and Futurism with Nasjaq Learn more about your ad choices. Visit megaphone.fm/adchoices

We know content marketing is an important part of the strategy of helping you stand out from your competitors. So when the newish company Freightvana came onto the scene they knew they wanted to hit the ground running with a social and branding strategy to help them raise brand awareness. Follow Cyberly on Apple Podcasts Follow Cyberly on Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

As more and more talent gets scooped up by freight tech companies–the media space is growing. Therefore companies should be making the choice to build their own internal media program or get left behind. On this show, we’re talking about how to start a media program within your company along with special guest Rahmel Wattley of Truck N’ Hustle is back to give us some insight on how he continues to build his media empire. Also on the show an interview with Wingcopter’s co-founder Ansgar Kadura and their new medical drone delivery service coming soon to the US. Show Links:  Watch replays of Cyberly on Freightwaves TV Follow Cyberly’s podcast on Apple or Spotify Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Follow Truck N’ Hustle on YouTube, Instagram, Facebook, and Twitter Visit Truck N’ Hustle’s website Check out Wingcopter’s website and YouTube Listen to these shows next:  Getting attention in 2022 Website + Marketing Must-Haves for 2022 The Most Important Thing You Can Add To Your Website TODAY How to Make Customer Interviews Your Secret Marketing Weapon Creating Buyer Personas That Don’t Suck And the role of marketing operations that helps to tie ROI in with the creative experiments you want to run       Learn more about your ad choices. Visit megaphone.fm/adchoices

If you spend any time on Twitter, especially on the VC or supply chain side of things, you’ve likely seen the insights of Brian Aoaeh. He coined the term, “The World is a Supply Chain” and he doesn’t just coin terms, he invests them too. With a large portion of their portfolio focusing on female and POC founder-led businesses, his company Refashioned, champions companies refashioning supply chains. Follow Cyberly on Apple Podcasts Follow Cyberly on Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Live and in-person events are coming back in 2022 with a vengeance and so is the swag companies are choosing to invest in. Catch up on the most creative sponsorships and merchandise given away at Manifest: The Future of Logistics conference that took place in Vegas just a couple of weeks ago. This plus a deep dive conversation with one of Freightwaves’ smartest on-air host, Anthony Smith.  All this along with two great in-person conversations with Brad Gillette of Gatik and Matt Barr of GEODIS’ e-Logistics brand. Follow Cyberly on Apple Podcasts Follow Cyberly on Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Blythe has hit the road again and this time she's at Manifest: The Future of Logistics in Las Vegas. Joined by in-person discussions with Lean Group's Trey Griggs along with Zuum Transportation COO, Matt Tabatabai, we're talking about taking those digital connections and enhancing them with solutions that give us hours back in the day by optimizing the mundane tasks so we can super-charge where we excel at. Follow Cyberly on Apple Podcasts Follow Cyberly on Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Little Finger from Game of Thrones famously said, “Chaos is a ladder” and I don’t have to tell any of y’all that the last two years have felt like complete chaos. But through that comes new opportunities–and today we’re talking about where your company can seize opportunity through Linkedin, podcasting, and building a marketing team.   Special guests for this episode include GTL’s chief marketing officer Lina Acosta along with Cameron Pechia owner of Valley Trucking Insurance and host of ‘Get a Load of This’ podcast.  Show Links:  Watch replays of Cyberly on Freightwaves TV Follow Cyberly’s podcast on Apple or Spotify Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Check out GLT Logistics website Connect with Lina Acosta on Linkedin Check out Valley Trucking Insurance and Get a Load of This podcast Connect with Cameron Pechia on Linkedin  Learn more about your ad choices. Visit megaphone.fm/adchoices

Whenever the New Year rolls around, folks start thinking about their health from both a personal and a financial standpoint. That’s why today’s show is going to be a fun one because we’re talking with Mark Manera on how drivers can stay healthy on the road and then we’re chatting with Jonathan Rojas on how carriers can use Transfix software to stay loaded and avoid those soul-sucking spreadsheets.  Also on the show, we’re diving into the logistics of championship merchandise and the attention economy for cows! Yes, you read that correctly. Show Links:  Watch replays of Cyberly on Freightwaves TV Follow Cyberly’s podcast on Apple or Spotify Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Check out The Trucking Fitness Company website Follow Mark Manera on Instagram, TikTok, Linkedin, and his podcast. Check out the Transfix website Follow Jonathan Rojas on Linkedin Learn more about your ad choices. Visit megaphone.fm/adchoices

You’ve likely heard the phrase “if you don’t study history, you’re doomed to repeat it.” So why has much of the shipping world operated in a silo, where we’re just chugging along, making the same mistakes, and not learning from each other? That’s what we’re diving into today with maritime history professor Sal Mercogliano as well as where we stand in the marketing world. After all, the history of shipping is the history of the world and a good marketer needs to know this historical perspective compared to the present-day if they’re going to be good at storytelling.  Show Links:  Watch replays of Cyberly on Freightwaves TV Follow Cyberly’s podcast on Apple or Spotify Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Follow Sal Mercogliano on Twitter Check out Sal’s show “What’s Going On With Shipping” on YouTube Tiktok becomes the most popular domain of 2021 Edelman’s new study covering Linkedin B2B buying stats Learn more about your ad choices. Visit megaphone.fm/adchoices

As a one-person marketing team for more than a decade, I’ve tried a lot of software and tools that were supposed to change my life. But after a lot of time and money spent on tools that didn’t live up to their promise, I’m breaking down my tried and tested tools that could hopefully save you from that time and money wasted.  Also in today’s show:  →Michelle LeBlanc is highlighting the good marketing strategies she sees freight companies creating →Nick Klein on the supply chain challenges of shipping transformers that power our electrical grid →The logistics of the internet (which involves some of the same methods used hundreds of years ago!) Show Links: Connect with Michelle LeBlanc on Linkedin and Twitter Follow Drop and Hook on Facebook, Instagram, and their website Connect with Nick Klein on Linkedin Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV. Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

The holidays are a time where most office work slows down–rightfully so.  But it’s also an opportunity to catch up on some content and strategies when you have the extra brain bandwidth. That’s why this episode is all about research and education. From learning what SEO strategies you should be deploying in 2022 to the freight sales tactics to attack, we’re breaking down some industry education that isn’t a scam.  And if you’re looking to get a more holistic approach to the entire global supply chain, I’ve got a list of them for ya that the good people over at Bloomberg’s Odd Lots have been dishing out over the last year.  Show Links:  Watch replays of Cyberly on Freightwaves TV Follow Cyberly’s podcast on Apple or Spotify Connect with Blythe via her website or on Linkedin, YouTube, and TikTok SEO misconceptions from Ahrefs CMO Twitter Thread Connect with Ben Kowalski on Linkedin Check out Freight360’s website and freight broker course Binge Worthy Shows: All links are iTunes so if you want another version, simply copy the episode title and search for it in your fav podcast player.  Why Tracy Can’t Ship a Teddy Bear from Hong Kong to the U.S. Right Now How the World’s Companies Wound Up in a Deepening Supply Chain Nightmare The Trucking Episode: Why The Industry Is Such a Mess GXO’s CIO on the Past, Present, and Future of Warehouses What the Pandemic Did to the U.S. Rail System Craig Fuller on the Huge Challenge of Getting the Ports to Operate 24/7 The White House’s Envoy on What They’re Doing to Fix the Ports Gene Seroka on the Logistical Logjam at the Port of LA Ryan Peterson on How Global Supply Chains Have Gotten Even Worse Why the Price of Wooden Shipping Pallets Has Soared Learn more about your ad choices. Visit megaphone.fm/adchoices

You’ve probably heard the words NFTs and AI thrown around a lot. While these tools are talked about as technology that will change our lives in the near future, a lot of these tools are already here.  In today’s show, we’re going to talk about how the one-person marketing team can use AI tools already on the market to get back hours in their workday. Then we’re chatting with futurism creator Nasjaq on his favorite startups and just what the hell we’re supposed to do with NFT’s.  This plus some of my favorite Tiktoks from the world of logistics.  Show Links:  Watch replays of Cyberly on Freightwaves TV Follow Cyberly’s podcast on Apple or Spotify Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Connect with Nasjaq on Twitter, YouTube, and Tiktok. Check out these shows next:  A very beginners look into the metaverse Using AI in Marketing How AI is helping freight brokers manage capacity Using cloud computing to solve supply chain problems with Microsoft Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s that time of the year again. Budgets. Goals. Analysis. Planning. It feels like all of these pile on us at once as we start thinking about who and what we wanna be in the new year.  It can become overwhelming really quickly. And with the pace that our digital world has rapidly changed--it can be tough to know which tactics and tools to invest in and more importantly, which ones to steer clear from.  That’s why I’m bringing on Cyberly’s first repeat guest, Freight Plus’ Director of Marketing Kyle MacNaught, to talk through the marketing and website must haves for 2022.  All this plus former Twitter CEO Jack Dorsey’s decision to leave Twitter and his interesting comments about how companies should NOT be founder-led and my favorite segment, the TikToks of the week! Watch replays of Cyberly on Freightwaves TV Follow Cyberly’s podcast on Apple or Spotify Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Connect with Kyle MacNaught on Linkedin Freight Plus website, Podcast, YouTube, and LinkedinHow did you hear about us? How freight companies can build in-house content teams Fixing your shady email list Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketers and entrepreneurs have probably been faced with the temptation of obtaining emails and contact information for potential prospects. But what happens after you’ve pulled the trigger on that decision? How do you make sure that outreach doesn’t damage your brand but also gets your name in front of someone who may be interested in working with you? We’re breaking down how to fix that shady email list plus some fun insight on the logistics of Antarctica.  Also on the show, Ilhan Kolco  of ProGlove is helping us dive into wearable industrial technology that makes you feel like Ironman and VP of Marketing Jeff Lerner is telling us about Flock Freight’s marketing strategy and plans for 2022. Show Links:  Watch replays of Cyberly on Freightwaves TV Follow Cyberly’s podcast on Apple or Spotify Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Connect with IIhan Kolco on Linkedin Visit ProGlove’s website Connect with Jeff Lerner on Linkedin Follow Flock Freight on Twitter, Instagram, and Facebook. Check out these shows next:  New study reveals how sales teams should contact logistics leads Annual 3PL Study reveals how brokers can differentiate themselves Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s a simple question but how many of us can answer what the top two channels our customers heard about or follow us on? What if I told you that adding a simple question to your website form or sales process will have the largest impact on how you’re choosing to spend your digital dollars? That’s our main topic for today’s episode along with Spire Maritime’s Head of Product Kevin Nakao dishing on why he hates MQLs. Show Links:  Watch replays of Cyberly on Freightwaves TV Follow Cyberly’s podcast on Apple or Spotify Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Connect with Kevin Nakao on Linkedin and Twitter Spire’s YouTube Video Katelyn Bourgoin’s Twitter Thread on Customer Trigger Techniques Check out these shows next:  How to Work With Trucking Influencers The Hidden Power of Subject Matter Interviews Conducting Audience Research with Amanda Natividad  How to Make Customer Interviews Your Secret Marketing Weapon Creating Buyer Personas That Don’t Suck And the role of marketing operations that helps to tie ROI in with the creative experiments you want to run Learn more about your ad choices. Visit megaphone.fm/adchoices

Around this time of the year, most businesses are wondering, “Am I on the right track?” We’re planning our budgets and wondering where to invest and where to cut back. That’s where the power of marketing operations comes into play. Different from other marketing roles, the person in charge of ops can ideally be a dedicated position but if you’re an entrepreneur or running a small team, it’s essential to know some key foundational skills that will help you invest in marketing where it makes the most sense for you.  Also on the show, FreightFriend’s Director of Marketing Phoebe Noce is telling us about her content marketing strategy. Plus with Facebook reportedly changing their name to focus more on the Metaverse--we dive into just what the hell that is and what it could mean for your business.  Watch replays of Cyberly on Freightwaves TV Follow Cyberly’s podcast on Apple or Spotify Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Connect with Phoebe Noce on Linkedin Follow FreightFriend on Linkedin Check out FreightFriend’s website What if Performance Advertising is Just an Analytics Scam? Check out these shows next:  Google My Business Update How To Conduct Audience Research with Amanda Natividad  Artificial Intelligence in Marketing How to Audit Your Website (free course) Learn more about your ad choices. Visit megaphone.fm/adchoices

A big theme of today’s show is about education. Firstly we have a brand new 3PL Study to break down that reveals what shippers want out of their 3PL partnerships--which is a good way for companies to differentiate themselves against their competitors using educational content. Then we have two creators, Gabby Salazar who’s a merchant mariner, and Cory Connors, a sustainable packaging expert, who both have amassed thousands of followers with their TikTok content by simply educating their audience on their careers.   Watch replays of Cyberly on Freightwaves TV Follow Cyberly’s podcast on Apple or Spotify Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Download 2022 Annual 3PL Study Follow Gabby on Tiktok and Instagram Connect with Corey on Tiktok, YouTube, and Linkedin Visit Cory’s website and follow his podcast How To Get Started with Customer Research: Customer Interviews  Buyer Personas Subject Matter Interviews Audience Research Learn more about your ad choices. Visit megaphone.fm/adchoices

You’ve likely heard the reports of a record number of ships off the Port of LA waiting to be unloaded—blaming the “shortage” of drivers, warehouse workers, and an explosion of e-commerce orders. Here to help us break down why the global supply chain is in such disarray is the host of Let’s Talk Supply Chain Sarah Barnes-Humphrey and the host of Navigate B2B Steve Ferreira. Also on the show, we’re breaking down Facebook’s troublesome history as a new 60-Minutes report dropped and the platform faced global outages all within 24-hours of each other. What does this mean for you and your digital marketing priorities? Let’s spill the tea.  Watch replays of Cyberly on Freightwaves TV Follow Cyberly’s podcast on Apple or Spotify Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Connect with Steve Ferreira on LinkedIn Check out Steve’s website, Ocean Audit, his show Navigate B2B, and his book, Navigating B2B. Connect with Sarah Barnes-Humphrey on LinkedIn and Instagram Check out Sarah’s show, Let’s Talk Supply Chain, and her SaaS tool, Shipz Check out these shows next:  The Wild World of Succulent Smuggling  The Logistics of Mother’s Day Flowers What Reality TV Can Teach Us About Brand Safety Learn more about your ad choices. Visit megaphone.fm/adchoices

Many creatives have felt rather safe from the robot apocalypse that has already affected so many other industries. But with new artificial intelligence tools creeping their way into the creative arts market, it may soon be extremely difficult to tell the difference between humans and robots when it comes to  audio, video, or writing.  Keeping the tech train going, we’re also speaking with Lindsay Watt of Parade.AI and Ayman Husain, Director of Customer Success at Microsoft about their goals to help the freight industry tackle these complex cloud, computing, and capacity challenges. (say that three times fast) All this plus some fun logistics of the NFL!  Watch replays of Cyberly on Freightwaves TV Follow Cyberly’s podcast on Apple or Spotify Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Connect with Lindsay Watt of Parade.ai on Linkedin Follow Parade.ai on Linkedin and check out their website Connect with Ayman Husain of Microsoft on Linkedin and Twitter What Goes Into Preparing an NFL Stadium for Game Day Learn more about your ad choices. Visit megaphone.fm/adchoices

iOS15 is here and with that we enter a new era of digital marketing. Why? Because the data companies will be able to collect will be severely limited. Which makes it all the more important to focus on building your first party data collection process, honing in on those buyer personas, and helping the sales team make their adjustments in a cookie-less world. Helping us to break it all down are Adrienne Barns of Best Buyer Personas and Forrest Dombrow of Solve Sales. Follow Cyberly’s podcast on Apple or Spotify Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Follow Adrienne Barnes on Twitter and Linkedin Check out Adrienne’s Best Buyer Personas’ website Follow Forrest Dombrow on Linkedin along with his company, Solve SalesCheck out Forrest’s Solve Sales website Listen to these shows next:  The Role of a Marketing Architect with Amanda Natividad  How to Make Customer Interviews Your Secret Marketing Weapon Learn more about your ad choices. Visit megaphone.fm/adchoices

Most companies think about content marketing wrong. Some common misconceptions include:  –“Too expensive” –“I don’t want to manage/invest in it” –“What's the ROI of this one blog post? Or a podcast?” –“The barrier of entry is too difficult”  We use these types of misconceptions to talk ourselves out of attempting a bold content marketing strategy to begin with. But what if we shifted our mindset into thinking content marketing is a cost center and instead, turned content marketing into a profit center? Also in today’s show:  →Disney Logistics →Freightwaves host Thomas Wasson breaks down the labor strikes in supply chain and the most interesting tech in freight Show Links: Connect with Thomas Wasson on Linkedin Follow Thomas’ show, Loaded and Rolling Freightwaves Top 100 Companies in Freighttech Moving the Liberty Tree Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV. Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s Truck Driver Appreciation Week and that means you’ve likely seen several posts on your social media feeds “Thanking a Trucker.”  But what are some ways you can do more than a social media post? We’re breaking down some campaigns being run by some of the bigger companies but also revealing exactly what truckers have previously said they want during this week and year-round. In addition to this, we’re chatting with Workhound CEO Max Farrell to get the lowdown on driver feedback and Chris Bright is telling us how he grew his last mile fleet and is now helping others to do the same.  Follow Cyberly’s podcast on Apple or Spotify Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Follow Chris Bright on Instagram Check out the Start Small End Big course Workhound’s resources and case studies Connect with Max Farrell on Linkedin Learn more about your ad choices. Visit megaphone.fm/adchoices

After a month of being on the road, we’re back live in action to recap the biggest digital media news you might have missed, Tiktoks of the week, and Pam Simon the conference chair of Manifest on planning The Future of Logistics.  Follow Cyberly’s podcast on Apple or Spotify Connect with Blythe via her website or on Linkedin, YouTube, and TikTok Why Short Form Video Isn’t a Fad Connect with Pam Simon on Linkedin, Facebook, and Instagram Check out Manifest: The Future of Logistics conference Learn more about your ad choices. Visit megaphone.fm/adchoices

In our final episode of this Cyberly Hits the Road series, we’re taking one interview from one event and combining it with an interview from another event as a sort of the last hurrah. But these last hurrah’s are doozy’s as we got Chris Jolly aka The Freight Coach joining the show in a two-part discussion talking about building his career as a broker and transitioning to a new role as influencer and creator within the industry. And speaking of two parts, we also have Big Ed Burns and his son Ed Burns also joining the show to talk about bridging the gap between the family dynamics of running a business together--especially when you can combine the superpowers of the veteran leadership with new insights. This show really is about building for the long haul in a variety of ways so hopefully you all enjoy! Follow Chris Jolly on Linkedin and Instagram Subscribe to Coffee with The Freight Coach podcast on Apple or Spotify. Listen to our full talk with Chris Jolly including part two (Available Friday 9/3) Connect with Big Ed Burns and his son Ed on Linkedin Check out Burns Logistics website Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Cyberly, we’re in Charlotte, North Carolina at Armstrong Transport Group’s annual agent conference. It’s an event filled with educational and community building activities among all freight agents with the program. I was invited up to Charlotte to speak on building your business in a digital world and got the chance to chat with three of their all-star agents (aka the top performers) along with Armstrong’s CEO, Brian Mann.  It’s a fascinating discussion into what questions a freight agent should be asking before deciding to join a program in order to set themselves up for success.  Follow Brian Mann on Linkedin Checkout Armstrong Transport Group’s website and follow them on Linkedin If you liked the production quality of this episode, be sure to check out Round 7 Productions. They were my lifesaver at this event! Learn more about your ad choices. Visit megaphone.fm/adchoices