Cut To The Deal: The Business of Film – Details, episodes & analysis

In this episode, Jonny Tull, founder of Tull Stories, shares his wealth of experience in film distribution and exhibition, offering invaluable insights for indie filmmakers. We dive into the critical question of whether to release a film online or pursue a limited cinema release, with Jonny explaining the benefits of taking the film to audiences in cinemas.

Jonny discusses the importance of identifying the right audience for your film and how understanding audience needs can shape the release strategy. He also touches on his experience as a programmer and head of marketing within independent cinema, offering a unique perspective on how indie filmmakers can successfully navigate the exhibition landscape.

Key topics covered:

• The pros and cons of cinema releases for indie filmmakers on a budget.
• How to identify and reach the right audiences for your film.
• The role of marketing and programming in the success of a film's theatrical release.
• The evolving landscape of film exhibition and how filmmakers can adapt.

Whether you're just starting out or have a few films under your belt, this episode will provide essential guidance on making smart distribution choices for your indie film.

Get in touch with Jonny Tull:

http://tullstories.co.uk/

Learn More About Cine Circle:
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In this episode, we dive into the world of film distribution with Joe Dain, CEO of Terror Films. Joe shares invaluable insights into self-distribution strategies, industry trends, and the challenges indie filmmakers face in getting their films seen by audiences. Learn how to navigate distribution pitfalls, maximize your film's profitability, and leverage platforms like AVOD to ensure long-term success. Whether you're new to filmmaking or a seasoned professional, this episode offers actionable advice to elevate your distribution game.

Learn More About Terror Films:
https://www.terrorfilms.net/

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In this episode, we sit down with Marc Clebanoff, an award-winning filmmaker, producer, and sales agent, to explore the intricate world of film distribution. Marc shares insights on what makes a film financially viable in today's market, the importance of strategic budgeting, and how filmmakers can navigate challenges such as attaching talent, negotiating distribution deals, and adapting to the evolving landscape of AVOD and streaming platforms. From real-life success stories like Girl Lost to practical advice on avoiding distribution pitfalls, this episode is packed with actionable tips for indie filmmakers.

Marc also introduces his company, Odyssey Motion Pictures, and his educational platform, Indie Film Ins and Outs, designed to bridge the gap between the creative and business sides of filmmaking.

Resources Mentioned:

https://www.odysseymotionpictures.com/
https://indiefilminsandouts.com/

Learn More About Cine Circle:
https://www.cinecircle.co.uk/

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In this episode, we sit down with Ted Chalmers, founder of Summer Hill Entertainment, to dive into the world of film distribution. Ted shares invaluable insights into why filmmakers should work with distributors, how to choose the right one, and what to expect from the partnership.

We cover:

• The role of a distributor in helping filmmakers reach audiences worldwide.
• Key factors to consider when selecting a distribution partner.
• The strategies and processes Summer Hill Entertainment employs to support filmmakers in 2025.

Whether you're an indie filmmaker or curious about the inner workings of film distribution, this episode is packed with actionable advice and industry knowledge.

Learn more about Summer Hill Entertainment:
https://summerhillfilms.com/

Learn More About Cine Circle:
https://www.cinecircle.co.uk/

Explore our live in person and virtual events:
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In this episode, we dive deep into the world of indie filmmaking and self-distribution with Alrik Bursell, filmmaker and co-host of the Making Movies is Hard podcast. Alrik shares his journey, from creating his first short film Strange Thing to releasing his feature film The Alternate and building an engaged audience along the way.

We cover everything you need to know about self-distribution, including:

• Why self-distribution is becoming increasingly popular.
• Practical strategies to build an audience before your film is even shot.
• What indie filmmakers can realistically expect to earn from self-distribution.
• Organic and paid marketing tactics to boost your film's visibility.
• The role of PR in amplifying your film’s reach and how to collaborate effectively with PR teams.
• Common mistakes filmmakers make and how to avoid them.

Alrik also shares insider tips on working with platforms like Tubi, optimizing your metadata and posters for maximum impact, and choosing the right distribution path for your film.

Whether you’re a first-time filmmaker or an experienced producer looking to level up your distribution strategy, this episode is packed with actionable advice to help you take control of your film’s release and connect directly with your audience.

📌 Mentioned in the Episode:

• The Alternate: Alrik’s latest feature film available on Tubi and Amazon Prime.
• Making Movies is Hard Podcast: Insights and tips for indie filmmakers.

🔗 Follow Alrik:
Making Movies is Hard Podcast:
https://www.makingmoviesishard.com/

Watch The Alternate:
https://tubitv.com/movies/702632/the-alternate
https://www.imdb.com/title/tt11383050/

Learn More About Cine Circle:
https://www.cinecircle.co.uk/

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In this episode, Jerome Courshon, a renowned indie film distribution expert and founder of Lionheart Distribution, pulls back the curtain on what it truly takes to succeed in today’s film distribution landscape. Jerome shares his journey from struggling to secure a deal for his first feature film to becoming a trusted educator and ethical distributor.

Discover what distributors are looking for in 2024, the key mistakes filmmakers make in their contracts, and how to avoid getting burned by bad deals. Jerome dives deep into actionable strategies, including:

• Creating high-quality posters and trailers to attract distributors.
• Understanding how to leverage genres, pacing, and cast to maximize marketability.
• The importance of negotiating fair distribution contracts, including term lengths and expense caps.
• The current realities of streaming platforms like Amazon and Tubi, and where filmmakers can realistically make money.

Whether you’re an indie filmmaker navigating the distribution maze or a seasoned creator looking for fresh insights, this episode is packed with practical advice, real-world examples, and tips to help you protect your work and thrive in the film industry.

Connect with Jerome Courshon:
https://lionheart.la/

Subscribe to our channel to get more invaluable insights from industry experts and elevate your filmmaking career!

Learn More About Cine Circle:
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In this episode, ZB Siwek sits down with indie filmmaker Alex Srednoselac, the creator of Cashing Out, to unpack the real-world process of self-distributing a low-budget feature film in today’s shifting landscape.

From Amazon Prime to Tubi, from theatrical runs to Blu-ray sales, Alex shares exactly how he got his film in front of audiences and how he nearly recouped his full $16,000 budget. He opens up about navigating predatory distributors, the role of Filmhub, lessons learned about marketing and retention, and the power of being your film’s biggest cheerleader.

We also dive deep into:

• His grassroots marketing strategies using Facebook and YouTube
• Why AVOD success depends on watch time, not just traffic
• How to handle negative reviews and stay resilient
• The evolving role of personal branding and creator visibility
• Practical lessons for filmmakers choosing between Vimeo, Tubi, YouTube, and distributors like Indie Rights

Whether you're planning your first feature or strategizing your film’s release, this episode is a goldmine of candid, actionable advice from someone who's been through the trenches and is still promoting his film five years later.

Learn more about Alex and watch his film Cashing Out here:

https://linktr.ee/awsfilms

Learn More About Cine Circle:
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Eric Parkinson is a seasoned film executive, producer, and distribution expert with over 30 years in the industry. He has worked on the successful release of 1500 films including major titles such as Terminator, Platoon and Highlander. Eric’s expertise spans film production, financing, sales, and distribution, making him a key resource for independent filmmakers. In this episode, Eric shares essential strategies and techniques for creating a profitable film package, helping filmmakers secure financing and ensure commercial success in today’s competitive market.

Learn more about Hannover House:

https://hannoverhouse.com/

Learn More About Cine Circle:
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In this episode Jeff Deverett will discuss exactly who film private investors are, how to find them, approach them and pitch them. After working in film distribution for many years Jeff moved to producing where he has successfully secured funding for 9 feature films and has guided numerous filmmakers through the complexities of financing and distribution. This episode tackles a very challenging part of filmmaking but Jeff has som incredible insights to demystify this topic.

Learn More About Jeff Deverett:
https://www.deverettmedia.com/

Learn More About Cine Circle:
https://www.cinecircle.co.uk/

Explore our live in person and virtual events:
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Follow us on social!
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Learn More About Cine Circle:
https://www.cinecircle.co.uk/

Explore our live in person and virtual events:
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Follow us on social!
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In this episode, Michael Madison and Linda Nelson, founders of the distribution company Indie Rights, will demystify the process of securing a great distribution deal. They’ll cover how to find the right distributor, key red flags to watch for when signing a deal, and what to expect from a distributor relationship in 2025. Whether you're distributing your first feature or have been burned by bad deals in the past, this episode is packed with crucial insights for you!

Get in touch with Indie Rights:
https://www.indierights.com/

Learn More About Cine Circle:
https://www.cinecircle.co.uk/

Explore our live in person and virtual events:
https://www.eventbrite.com/o/cine-circle-uk-17697994790

Follow us on social!
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https://x.com/cinecircle_uk

Learn More About Cine Circle:
https://www.cinecircle.co.uk/

Explore our live in person and virtual events:
https://www.eventbrite.com/o/cine-circle-uk-17697994790

Follow us on social!
https://www.youtube.com/@CineCircleFilms/videos
https://www.tiktok.com/@cinecircle
https://instagram.com/cinecircleuk
https://x.com/cinecircle_uk