Explore every episode of the podcast Customer Service Revolution | Customer Experience & Employee Experience for Business Leaders

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	Title	Pub. Date	Duration
	270: The $100 Million Bet on Human Skills in the AI Era	10 sept. 2026	00:29:58
EY is investing $100 million in employee rewards for future-focused skills such as judgment, adaptability, collaboration, leadership, innovation, and exceptional client service. What does that reveal about the future of work? Denise Thompson and John DiJulius discuss why human skills become more valuable—not less—as AI takes over routine tasks. Technology can increase speed and efficiency, but customer loyalty is still built through empathy, trust, judgment, curiosity, listening, and service recovery. John explains why organizations should stop treating these capabilities as "soft skills," how misaligned incentives undermine company values, and how leaders can make service aptitude observable, teachable, measurable, and rewardable. You'll also hear the ten service aptitude skills, how a Day in the Life exercise builds customer empathy, and a practical 30-day plan to audit what your company hires for, trains, measures, and rewards. Resources Mentioned EY's announcement about its $100 million employee rewards investment Interview Questions Designed to Gauge Service Aptitude Potential Customer Experience Executive Academy Experience Revolution Membership and workshop library The Employee Experience Revolution Links: Experience Revolution Membership: https://thedijuliusgroup.com/membership/ The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Company Service Aptitude Test: https://thedijuliusgroup.com/c-sat-forms/individual-c-sat/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Books: https://thedijuliusgroup.com/shop/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com If you want to learn how world-class organizations build cultures customers cannot live without, explore The Experience Revolution Membership. Inside the membership you'll gain access to livestream workshops, practical frameworks, and proven strategies used by organizations around the world. Learn more at https://thedijuliusgroup.com/membership/ Learn More If your organization is working to improve customer experience but struggling to connect it to measurable business outcomes, The DiJulius Group can help. Visit: https://thedijuliusgroup.com Listen to more episodes: https://thedijuliusgroup.com/the-customer-service-revolution-podcast/ Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	269: Encore Episode - Creating Alignment with A Customer Experience Action Statement	03 sept. 2026	00:28:49
AI Can Accelerate Your Strategy—But It Cannot Choose Your Direction Before You Implement AI, Align the Experience Companies are moving quickly to implement artificial intelligence, automation and new digital tools. But speed without alignment can create a more efficient version of the wrong customer experience. Before an organization decides what AI should do, its leaders and employees must agree on the experience they are trying to create. A Customer Experience Action Statement, or CXAS, provides that direction. It translates an organization's broad mission, purpose and values into a clear standard employees can intentionally deliver during every customer interaction. In a newly recorded opening to this encore episode, Denise Thompson explains why the topic is especially important now: Before companies implement AI, their employees, departments and leaders must be aligned around the experience the technology is supposed to help deliver. Then, in the original conversation, Denise and customer service authority John DiJulius explain how to create a Customer Experience Action Statement, the three pillars that support it and the systems required to keep it alive long after the launch. What Is a Customer Experience Action Statement? A Customer Experience Action Statement defines what every employee should intentionally achieve whenever they interact with a customer, client, patient, guest or colleague. Unlike a mission statement, it must be actionable, observable and relevant during even the smallest interaction. John explains why a CXAS is not another slogan for the breakroom wall. It is the behavioral North Star that helps employees make consistent decisions, creates organizational alignment and turns a desired customer experience into something leaders can teach, coach and reinforce. The Three Pillars of a Strong CXAS Every effective Customer Experience Action Statement is supported by three memorable pillars: 1. Expertise Employees must be brilliant at the basics. They should have the knowledge, consistency and operational excellence required to help the customer confidently. 2. Human Interaction Customers want to feel seen, heard and cared about—not processed as the next transaction. This pillar defines how employees should intentionally make people feel. 3. Above and Beyond When an opportunity presents itself, employees should be empowered to own the experience, solve a problem or create a memorable moment. John shares examples from The DiJulius Group, KeyBank, Starbucks, Superior Glove, Domino's and John Roberts Spa to demonstrate how organizations turn these pillars into clear, repeatable behaviors. Why a CXAS Must Come Before AI AI can accelerate decisions, communications and service delivery, but it cannot decide what your brand should stand for. Without a shared Customer Experience Action Statement, departments may automate different priorities and customers may receive a faster—but increasingly inconsistent—experience. A CXAS gives leaders a standard against which every AI use case can be evaluated: Does this technology help us deliver the experience we have promised, or does it merely make an internal process more efficient? Creating a Statement Is Only the Beginning The episode also explores why successful customer experience strategies require more than a launch. Organizations must certify employees, measure execution, recognize examples, refresh the language through microlearning and keep the CXAS visible long after the initial excitement disappears. As John explains, world-class customer experience is not a ribbon-cutting ceremony. The statement becomes transformational only when it remains top of mind and influences daily behavior. Work Directly With John DiJulius and Dave Murray on September 14 On September 14 from noon to 2:00 p.m. Eastern, John DiJulius and Dave Murray will lead a live, interactive Experience Revolution Membership session focused on creating and implementing a Customer Experience Action Statement that is actionable, observable and capable of driving consistent results. Participants will have the opportunity to work directly with John and Dave to develop or strengthen their organization's CXAS. Register or join the Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Key Takeaways AI will accelerate whatever direction an organization is already heading, including the wrong one. A Customer Experience Action Statement should guide how every employee approaches every interaction. A CXAS must be actionable, observable, memorable and relevant to daily work. Mission statements and purpose statements are important, but they do not tell frontline employees exactly how to behave. A strong CXAS is supported by three pillars: expertise, human interaction and above-and-beyond service. Operational excellence and human connection must happen consistently; above-and-beyond moments happen when the opportunity presents itself. Three pillars are easier for employees to remember, apply and reinforce. A CXAS should guide employees internally rather than operate as an external advertising slogan. Launching the CXAS is the easy part; certification, accountability, measurement and reinforcement make it sustainable. Every proposed AI application should be evaluated against the experience the organization has committed to delivering. Quotes From the Episode "The Customer Experience Action Statement is what each and every employee should intentionally be doing every time they interact with someone else." —John DiJulius "This changes the culture. This is transformational." —John DiJulius "The only thing my employees better know verbatim is the Customer Experience Action Statement." —John DiJulius "I want someone that makes me feel like a human being—not next, not a transaction. I feel seen and heard." —John DiJulius "The first two have to happen every time: Be brilliant at the basics, and make me feel like a human being." —John DiJulius "There's magic in three." —John DiJulius "Achieving world-class status is not a ribbon-cutting ceremony." —John DiJulius "The Customer Experience Action Statement and pillars are a game changer. They ignite your revolution." —John DiJulius Chapters 00:00 Introduction to The Customer Service Revolution 03:30 Denise and John Reconnect 03:58 Creating Sandals' Customer Experience Action Statement 04:16 What Is a Customer Experience Action Statement? 05:51 Why Mission Statements and Core Values Are Not Enough 09:05 The Structure of a CXAS 12:28 Why Every CXAS Needs Three Pillars 13:15 Examples From TDG, Superior Glove and KeyBank 18:18 How to Start Creating Your CXAS 20:40 The Six Steps Required to Sustain It 22:45 Keeping the CXAS Visible and Top of Mind 26:07 Drawing a Line in the Sand for Customer Experience 26:31 Kindness, Human Connection and Final Thoughts Links: Experience Revolution Membership: https://thedijuliusgroup.com/membership/ The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Company Service Aptitude Test: https://thedijuliusgroup.com/c-sat-forms/individual-c-sat/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Books: https://thedijuliusgroup.com/shop/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com If you want to learn how world-class organizations build cultures customers cannot live without, explore The Experience Revolution Membership. Inside the membership you'll gain access to livestream workshops, practical frameworks, and proven strategies used by organizations around the world. Learn more at https://thedijuliusgroup.com/membership/ Learn More If your organization is working to improve customer experience but struggling to connect it to measurable business outcomes, The DiJulius Group can help. Visit: https://thedijuliusgroup.com Listen to more episodes: https://thedijuliusgroup.com/the-customer-service-revolution-podcast/ Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	268: What Does the Future Service-Centric Organization Looks Like	27 août 2026	00:50:18
The Customer Service Department Is Dead: What the Future Service-Centric Organization Looks Like Customer service cannot remain the department responsible for cleaning up problems created by the rest of the company. If an organization is serious about becoming service-centric, every department must understand how its decisions shape the customer experience—and one accountable leader must ensure the entire system works. In Episode 268 of the Customer Service Revolution Podcast, Denise Thompson and John R. DiJulius III examine what the future service-centric organization will look like as AI reshapes customer behavior, frontline roles, organizational design, and the economics of service. The future will not belong to the company with the fastest chatbot or the fewest employees. It will belong to the organization that uses technology to remove friction behind the scenes while making the experience more human in front of the customer. Customer Experience Must Be Enterprise-Wide—but Someone Still Has to Own It "Customer experience is everyone's responsibility" sounds inspiring, but it can become an excuse for having no accountability. John argues that successful organizations need a clear experience champion—someone who loses sleep over the experience and has the authority, KPIs, and executive access to challenge decisions that could hurt customers or employees. In a large enterprise, that may be a chief experience officer supported by a customer experience department. In a smaller organization, it may be a shared role assigned to an HR, training, operations, or other senior leader. The title matters less than the clarity of the mandate, the time committed to it, and the metrics tied to it. The role should also extend beyond the customer. A truly service-centric organization manages the entire experience ecosystem: customer experience, employee experience, and vendor experience. AI Should Remove Friction, Not Humanity AI is changing customer service, but using it only to reduce headcount can create expensive unintended consequences. Gartner predicts that by 2027, half of the companies that cut customer service staff because of AI will rehire people to perform similar functions under different titles. Gartner has also reported that only 20% of customer service leaders had reduced agent staffing because of AI. As AI handles routine questions, human employees inherit the escalations, emotional customers, sensitive conversations, and high-stakes decisions. That work can be more meaningful—but also far more demanding. Organizations must protect employees from empathy fatigue, make access to a human easier, and train people in the skills technology cannot replace: empathy, curiosity, listening, rapport building, judgment, and the ability to defuse an upset customer. Your Customer May Send an AI Agent Instead of Visiting Your Website The customer journey may no longer begin on a company's website, app, or contact center. Gartner found that customers were approximately three times more likely to use a third-party generative AI tool than a company-provided chatbot when trying to resolve a service issue. Among customers who already used generative AI, 58% had used it to complete a task—not merely find information—and that figure reached 74% in B2B settings. That creates a new strategic threat: the company can become invisible while an outside AI platform recommends brands, compares choices, completes purchases, and resolves problems. Technology is easy for competitors to copy. Human connection, trust, community, and a distinctive brand experience are harder to duplicate. Access to a Human Could Become the Next Competitive Advantage Pega research found that 77% of consumers believed they always or often achieved better outcomes when dealing only with a human, while two-thirds preferred human-led support. Nearly half said they did not trust businesses that used AI to handle customer service interactions completely. Despite that preference, many organizations continue to make people fight through layers of self-service before reaching an employee. John's answer is blunt: a customer should be able to reach a human when the customer wants to. Companies that preserve convenient human access—and equip those employees to deliver empathy, expertise, and judgment—may be able to turn humanity itself into a powerful brand differentiator. Personalization Without Integrity Becomes Exploitation More customer data creates more opportunities to personalize an experience, but not every technically possible use of data is ethical. The public controversy over Delta Air Lines' AI-supported pricing illustrated how quickly personalization can be perceived as surveillance pricing. Using customer knowledge to anticipate a need or make someone feel cared for is service. Using a customer's identity, vulnerability, income, or presumed willingness to pay to extract the highest possible price is exploitation. Customers should be allowed to choose and pay for clearly defined service levels; businesses should not quietly decide that a particular customer can be charged more. Integrity cannot become collateral damage in the race to personalize. The Best Model Is People-Led and Technology-Powered Walmart and Starbucks offer a more promising blueprint. Walmart has introduced AI tools designed to support approximately 1.5 million U.S. associates, including real-time translation and technology that reduced shift-planning time from 90 minutes to 30 minutes. Starbucks' Green Apron Service model combines staffing, workflow improvements, and technology to give employees more time for craft and customer connection. These organizations are not presenting technology as the experience. They are positioning it as the infrastructure that helps people deliver the experience. That is where AI creates real value: transcribing workshop notes, organizing information, handling repetitive tasks, accelerating internal processes, and giving employees more time to think, connect, and solve. Stop Measuring Speed at the Expense of Loyalty Average handle time, ticket volume, and cost per contact can reward speed while quietly damaging the relationship. Fast service that makes a customer feel dismissed is not a win. Neither is a warm interaction that fails to solve the problem. The future service-centric organization must measure both efficiency and experience. John recommends tracking earned sales growth—the percentage of business generated through repeat customers and referrals rather than purchased through advertising—along with the operational and experience measures that explain why loyalty is rising or falling. The most important question is not simply, "Was the issue resolved?" It is, "How did the customer feel after doing business with us?" What Leaders Should Build Now The future service-centric organization will: Assign one accountable experience champion with clear authority, priorities, KPIs, and executive access. Make every department responsible for understanding its internal or external customer and its effect on the end experience. Use AI for repetitive, administrative, and low-risk work while preserving human judgment for sensitive, ethical, financial, and health-related decisions. Train employees continuously in AI readiness and service aptitude skills. Give frontline employees the authority to solve problems without unnecessary permission-seeking. Protect easy access to a skilled human whenever a customer wants or needs one. Measure loyalty, repeat business, referrals, complaints, certainty, and customer outcomes—not speed alone. Refuse uses of customer data that exploit vulnerability or presumed ability to pay. Build strong customer service systems first, then layer AI on top of them. Customer service may stop being a department, but service must become the operating system of the entire company. Chapters 00:59 — Why the customer service department is dead 01:51 — Enterprise-wide ownership still needs one accountable champion 05:06 — Does every company need a chief experience officer? 07:34 — Breaking silos through cross-functional CX leadership 08:26 — Are companies using AI to improve service or cut headcount? 11:14 — The new role of the human service professional 13:30 — Preventing escalation overload and empathy fatigue 15:17 — When customers send third-party AI to handle your company 19:36 — Will access to a human become a premium service? 23:08 — Why community and brand experience are returning 26:11 — AI costs, disappearing entry-level roles, and the talent pipeline 30:14 — Walmart, Starbucks, and the people-led, tech-powered model 34:03 — Personalization, surveillance, and the integrity line 38:59 — Which traditional customer service metrics now work against CX? 42:23 — A practical blueprint for leadership, employees, technology, and measurement 48:05 — The first question every CEO should ask Key Takeaways Customer experience can be enterprise-wide without becoming leaderless; one person must still own the system and its results. AI creates the most value when it removes repetitive work and gives employees more time for judgment, empathy, and connection. Automating simple interactions can leave human agents with a relentless stream of emotionally difficult cases, increasing the risk of empathy fatigue. Third-party AI platforms may become the new front door to the customer journey, making a distinctive human brand experience even more important. Easy access to a knowledgeable human can become a powerful competitive advantage. Personalization crosses the line when customer data is used to exploit vulnerability or presumed willingness to pay. Metrics such as average handle time can produce unintended behavior when they are not balanced with loyalty, customer outcomes, repeat business, and referrals. A company needs clear service systems before it layers AI onto the customer experience. Quotes "Someone has to lose sleep at night over the experience the company is providing." — John R. DiJulius III "When answers are everywhere, questions become the scarce resource." — John R. DiJulius III "When the world gets more artificial, we need to become more human." — John R. DiJulius III "The more digital we become, the more human is the competitive advantage." — John R. DiJulius III "Integrity shouldn't be something that is outdated." — John R. DiJulius III "EX equals CX. Employee experience equals customer experience." — John R. DiJulius III "Customer service may stop being a department, but service must become the operating system of the entire company." — Denise Thompson Resources Mentioned in This Episode Gartner: Half of companies that cut customer service staff because of AI will rehire by 2027 Gartner: 85% of service leaders are expanding human-agent responsibilities Gartner: Customers are three times more likely to use third-party GenAI than company chatbots Pega: Consumers demand more from AI-powered customer service PwC: 2025 Customer Experience Survey Walmart: AI-powered tools for 1.5 million associates Starbucks: Green Apron Service and improved service performance Delta Air Lines: Response regarding AI-supported pricing Links: ROX Dashboard: https://thedijuliusgroup.com/rox-dashboard/ The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Company Service Aptitude Test: https://thedijuliusgroup.com/c-sat-forms/individual-c-sat/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Books: https://thedijuliusgroup.com/shop/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com If you want to learn how world-class organizations build cultures customers cannot live without, explore The Experience Revolution Membership. Inside the membership you'll gain access to livestream workshops, practical frameworks, and proven strategies used by organizations around the world. Learn more at https://thedijuliusgroup.com/membership/ Learn More If your organization is working to improve customer experience but struggling to connect it to measurable business outcomes, The DiJulius Group can help. Visit: https://thedijuliusgroup.com Listen to more episodes: https://thedijuliusgroup.com/the-customer-service-revolution-podcast/ Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	267: The Transformation Economy: The Next Evolution of Customer Experience	20 août 2026	00:38:38
The Transformation Economy What comes after the Experience Economy? According to internationally acclaimed author and management advisor B. Joseph Pine II, the next competitive advantage is not simply creating memorable customer experiences. It is helping customers achieve meaningful, lasting change. In this episode of The Customer Service Revolution Podcast, John DiJulius talks with Joe Pine, coauthor of the landmark book The Experience Economy and author of The Transformation Economy: Guiding Customers to Achieve Their Aspirations. Their conversation explores how organizations can move beyond delivering products, services, and experiences to become true transformation businesses. What Is the Transformation Economy? The Transformation Economy is the next stage in the progression of economic value. Businesses create greater value when they guide customers toward outcomes that change them in a lasting way—helping them become healthier, more prosperous, more knowledgeable, more purposeful, or closer to the person they aspire to be. Joe explains the progression clearly: businesses extract commodities, make goods, deliver services, stage experiences, and guide transformations. In a transformation business, the customer is not simply the buyer. The customer is the product, because the value lies in the change the customer achieves. Why Customer Experience Alone Is No Longer Enough Memorable customer experiences remain important, but experiences are increasingly being commoditized. The next opportunity is to design experiences that are meaningful, transporting, and ultimately transformative. John and Joe discuss how this applies across customer experience, customer service, consulting, healthcare, financial services, education, salons, retail, hospitality, and leadership. The common question is not, "What service do we provide?" It is, "Who does our customer want to become, and how can we guide that journey?" How Businesses Can Create Lasting Customer Transformation Start With the Customer's Aspiration Move beyond the immediate transaction and uncover the outcome the customer truly values. An accountant may help a client achieve greater prosperity. A salon may help a guest feel renewed and ready to reenter the world with confidence. A consultant should not stop after making recommendations; the work should continue until the client can implement and sustain meaningful change. Design a Journey, Not a Single Moment Transformations usually require a sequence of experiences. Joe introduces encapsulation: preparing customers before an experience, helping them reflect afterward, and supporting integration over time. This structure turns an isolated event into progress toward an aspiration. Align Pricing With Outcomes Services traditionally charge for time and activities. Transformation businesses increasingly align their fees with the outcomes customers value. Joe shares examples of organizations exploring outcome-based pricing and explains why it forces a provider to focus on lasting results rather than completed tasks. The Connection Between Customer Experience and Employee Experience Organizations cannot help customers flourish unless they also help employees flourish. John shares his philosophy that team members should earn more than they thought possible—while the money becomes the least valuable thing they gain from working for the organization. The goal is an employee experience that helps people become better leaders, spouses, parents, professionals, and human beings. When employees experience growth and purpose themselves, they are better prepared to guide meaningful customer transformation. How AI Can Support the Transformation Economy AI can help businesses customize experiences, provide coaching between human interactions, offer encouragement, and recommend the next best step. Joe cautions that the strongest model does not replace human guides. It uses AI to extend and personalize the transformation journey while human judgment, accountability, and connection remain central. Key Takeaways Transformations are effectual outcomes that change people in a lasting way. The next evolution of customer experience is helping customers become who they want to be. Businesses in health and well-being, wealth and prosperity, knowledge and wisdom, and purpose and meaning are natural transformation businesses. AI can strengthen coaching and customization, especially between interactions with human guides. Consultants create more value when they help clients implement and sustain change instead of stopping with recommendations. Preparing customers before an experience, prompting reflection afterward, and supporting ongoing integration can make an experience transformative. Outcome-based pricing aligns what a business charges with what the customer actually values. Customer transformation and employee transformation are inseparable: employees need the support and purpose required to flourish, too. Memorable Quotes "You deliver services, you stage experiences, you guide transformations." — B. Joseph Pine II "Effectual outcomes that change individuals in a lasting way." — B. Joseph Pine II "Every superconsumer is on a quest." — B. Joseph Pine II "Businesses only change from the inside out." — B. Joseph Pine II "Better, better, better. Transform, transform, transform." — B. Joseph Pine II "We want you to make more money than you ever thought possible. However, we want the money you made to be the least valuable thing you got from working here." — John DiJulius Episode Chapters 00:59 — Meet B. Joseph Pine II 02:12 — Was The Experience Economy ahead of its time? 04:21 — The difference between experiences and transformations 06:48 — How AI can support coaching and customization 09:40 — Memorable, meaningful, transporting, and transformative experiences 12:03 — Applying transformation to consulting and salons 19:56 — Third places, human connection, and the "chrysalis" 20:37 — The four spheres of transformation 23:57 — Brands creating transformation: Calibrate and Eataly 27:26 — Why employee transformation matters 31:27 — The Transformation Toolkit 32:17 — Three ways to begin building a transformation business 34:23 — Encapsulation: preparation, reflection, and integration 35:34 — Purpose, human flourishing, and the future of business About B. Joseph Pine II B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor. He has addressed the World Economic Forum, the original TED conference, the Consumer Electronics Show, and South by Southwest. He cofounded Strategic Horizons LLP to help businesses conceive and design new ways of adding value to their economic offerings. His books include The Transformation Economy, The Experience Economy, Infinite Possibility, Authenticity, and Mass Customization. Resources Mentioned Order The Transformation Economy: https://strategichorizons.com/books-and-ideas/publications/ Explore the Transformation Toolkit: https://strategichorizons.com/integration/ Learn more about Joe Pine and Strategic Horizons: https://strategichorizons.com/ Links: ROX Dashboard: https://thedijuliusgroup.com/rox-dashboard/ The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Company Service Aptitude Test: https://thedijuliusgroup.com/c-sat-forms/individual-c-sat/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Books: https://thedijuliusgroup.com/shop/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com If you want to learn how world-class organizations build cultures customers cannot live without, explore The Experience Revolution Membership. Inside the membership you'll gain access to livestream workshops, practical frameworks, and proven strategies used by organizations around the world. Learn more at https://thedijuliusgroup.com/membership/ Learn More If your organization is working to improve customer experience but struggling to connect it to measurable business outcomes, The DiJulius Group can help. Visit: https://thedijuliusgroup.com Listen to more episodes: https://thedijuliusgroup.com/the-customer-service-revolution-podcast/ Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	How to Extend Your Healthspan with Dr. Sandeep Palakodeti	13 août 2026	00:46:38
How to Extend Your Healthspan with Dr. Sandeep Palakodeti Living longer is not the real goal. Living longer with the strength, energy, mental clarity, and independence to enjoy those years is what matters. In this episode of The Customer Service Revolution Podcast, John DiJulius speaks with Dr. Sandeep "Dr. Deep" Palakodeti, founder and CEO of Velocity Health and author of The Ultimate Asset: Extend Your Prime, Not Just Your Lifespan. They explore how proactive longevity medicine, personalized healthcare, better diagnostics, and sustainable lifestyle changes can help people extend their healthspan—not simply their lifespan. What Is the Difference Between Lifespan and Healthspan? Lifespan measures how long someone lives. Healthspan considers how many of those years are lived with physical capability, cognitive health, energy, and functional independence. Dr. Deep explains that most people do not simply want more years. They want to remain active, mentally sharp, and capable of caring for themselves as they age. John connects that goal to his philosophy of living an extraordinary life. Developing your full potential is not only about personal achievement; it affects your family, employees, customers, and everyone who depends on you. How Much of Our Health Is Determined by Genetics? Genetics can increase a person's risk for certain diseases, but increased risk does not always determine the outcome. Dr. Deep discusses how sleep, cardiovascular fitness, metabolic health, nutrition, exercise, and other environmental factors may influence long-term health. Understanding your risks can help you and your healthcare team make more informed decisions earlier. Why Is Traditional Healthcare Often Reactive? The traditional healthcare system frequently gives physicians limited time with each patient. This can make care feel rushed, impersonal, and focused on responding to problems after they appear. What Is Concierge Precision Medicine? Concierge precision medicine uses a smaller patient panel, longer appointments, advanced diagnostics, ongoing coaching, and more direct physician access to provide proactive, relationship-based care. Velocity Health uses a digital-first model that serves patients across all 50 states. Members work with a physician, concierge, and human performance specialist to understand their health data and build a personalized plan. Can Technology and Medication Replace Healthy Habits? No medication, supplement, or emerging therapy eliminates the need for sleep, nutrition, movement, strength training, and mental well-being. Dr. Deep explains that tools such as GLP-1 medications or hormone replacement therapy may provide momentum for appropriately selected patients under medical supervision. However, lasting results require sustainable behavioral change and professional guidance. What Are the First Steps Toward a Longer Healthspan? Dr. Deep recommends beginning with three areas: Improve the quality and consistency of your sleep. Measure meaningful health indicators under qualified professional guidance. Find a physician or healthcare team willing to provide personalized, relationship-based care. Key Takeaways Healthspan is more meaningful than lifespan when the goal is to remain active and independent. Genetics can affect disease risk without completely determining a person's future. Sleep, exercise, nutrition, metabolic health, and mental well-being remain foundational. Advanced diagnostics can reveal risks that routine healthcare may not identify early. Concierge medicine is designed around accessibility, time, relationships, and proactive care. Medication should be treated as a clinical tool—not a replacement for healthier behavior. The best health plan is personalized, measurable, medically guided, and sustainable. Protecting your health helps you continue contributing to your family, organization, and community. Memorable Quotes "Functional independence is what we want." — Dr. Sandeep Palakodeti "You can only manage what you measure." — Dr. Sandeep Palakodeti "The new flex is being healthy." — Dr. Sandeep Palakodeti "Being independent allows me to have one boss and one boss only, and that's the patient." — Dr. Sandeep Palakodeti "Living our life to its fullest potential is a responsibility." — John DiJulius "We all have seeds of potential." — John DiJulius Episode Chapters 00:00 Introducing Dr. Sandeep "Dr. Deep" Palakodeti 02:23 How Velocity Health delivers digital-first precision medicine 07:08 Why personal health belongs in a leadership conversation 12:44 How genetics and lifestyle influence long-term health 17:47 Lifespan versus healthspan and functional independence 20:08 Traditional healthcare versus concierge medicine 26:37 GLP-1 medications, hormones, peptides, and medical guidance 30:07 Using diagnostics to build a personalized health plan 38:23 Why health may be the new status symbol 40:59 Why medication cannot replace healthy habits 44:56 Longevity medicine for women and couples 46:19 Three ways to start improving your healthspan 48:30 How to learn more about Velocity Health Learn more about Velocity Health at VelocityHealthClinic.com. This episode is for educational purposes and is not a substitute for individualized medical advice. Consult a qualified healthcare professional before beginning or changing any medication, treatment, supplement, or health program. Links: ROX Dashboard: https://thedijuliusgroup.com/rox-dashboard/ The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Company Service Aptitude Test: https://thedijuliusgroup.com/c-sat-forms/individual-c-sat/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Books: https://thedijuliusgroup.com/shop/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com If you want to learn how world-class organizations build cultures customers cannot live without, explore The Experience Revolution Membership. Inside the membership you'll gain access to livestream workshops, practical frameworks, and proven strategies used by organizations around the world. Learn more at https://thedijuliusgroup.com/membership/ Learn More If your organization is working to improve customer experience but struggling to connect it to measurable business outcomes, The DiJulius Group can help. Visit: https://thedijuliusgroup.com Listen to more episodes: https://thedijuliusgroup.com/the-customer-service-revolution-podcast/ Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	265: How to Build Accountability Without Micromanaging	06 août 2026	00:35:38
Accountability Without Micromanaging: How Great Leaders Create Ownership Delegating work should free leaders to focus on strategy, relationships, and growth. Too often, however, delegation swings between two unhealthy extremes: micromanagement and abandonment. In this episode of The Customer Service Revolution Podcast, Denise Thompson and John DiJulius explore how leaders can build accountability without micromanaging. The solution is not less communication—it is greater clarity, consistent checkpoints, and genuine employee ownership. Why Delegation So Often Turns Into Micromanagement Most leaders do not intend to micromanage. They want to protect the quality of the work, meet an important deadline, or ensure a strong customer experience. But when leaders dictate every step, employees become hesitant to make decisions without approval. John explains that leaders must clearly define the desired outcome and then give capable employees room to determine how to achieve it. Employees need to own more than the execution; they need to feel ownership over the approach and and the result. That means leaders must avoid "dropping an anchor" by presenting their preferred solution before employees have had an opportunity to think through the challenge themselves. How to Build Accountability Without Micromanaging Define What Victory Looks Like Before delegating a project, leaders must establish a clear objective, deadline, priorities, decision-making authority, and definition of success. A vague assignment followed by constant corrections is not accountability. It is confusion disguised as supervision. Establish a Consistent Check-In Cadence Accountability should prevent surprises. Weekly reports, one-on-one conversations, or structured operating systems such as EOS and Scaling Up allow leaders to identify obstacles before a commitment is missed. Instead of waiting until the deadline to ask what happened, leaders can ask: Where does the project stand? Are we still on track? What obstacle could prevent success? What support do you need from me? Give Employees Ownership of the Method Leaders should remain firm about the outcome while allowing employees flexibility in how they achieve it. When employees can contribute their ideas and place their fingerprints on a project, they become more invested in its success. Giving up control of the method can also produce a better result. John shares how The Customer Service Revolution Conference improved when the team took ownership of many aspects he had previously managed himself. Adjust Oversight to the Employee and the Risk Not every employee or assignment requires the same level of autonomy. New employees, emerging leaders, employees without a proven track record, and high-risk projects may require more collaboration and support. Closer oversight should be explained as coaching—not as punishment or a lack of trust. As the employee demonstrates sound judgment and consistent performance, the leader should intentionally step back. Why Leaders Must Let Employees Struggle Leaders who immediately step in to solve every problem unintentionally train employees to wait for answers. Failure, when handled constructively, gives employees an opportunity to learn, develop judgment, and become more capable. Instead of immediately providing the answer, ask the employee what they think should happen next. They may arrive at the same answer—or develop a better one. The goal is not to leave employees unsupported. The goal is to provide enough guidance for them to grow without making them dependent on the leader. Key Takeaways Accountability begins with a clear definition of the desired outcome. Employees should own the approach, not merely execute the leader's instructions. Weekly checkpoints help leaders identify delays and obstacles before deadlines are missed. Leaders should avoid changing priorities without explaining what happens to earlier commitments. New or inexperienced employees require more coaching until they establish a track record. Leaders should ask questions before jumping in with solutions. Failure can build confidence and judgment when it is treated as a learning opportunity. A company becomes stronger when its success does not depend on one indispensable person. Leaders create ownership by providing clarity, authority, support, and room to act. Memorable Quotes "Hire really good people, create what the outcomes need to look like, and then get out of their way." — John DiJulius "Besides just the execution, they need to own it." — John DiJulius "Your business is worth nothing if you're the most important person in the short term." — John DiJulius "You should never be surprised if you have a weekly cadence." — John DiJulius "Accountability doesn't require hovering. It requires clear expectations, agreed-upon checkpoints, honest feedback, and consistent follow-through." — Denise Thompson "Great leaders don't create people who wait for instruction. They create people who can be trusted to move the work forward." — Denise Thompson Episode Chapters 00:46 — Accountability versus micromanagement 01:32 — Why leaders must stop doing everything themselves 04:24 — What separates healthy accountability from control 06:40 — Developing inexperienced employees and future leaders 10:56 — Why capable leaders become micromanagers 13:24 — Establishing priorities through rocks and must-do commitments 17:21 — Managing the outcome without dictating every step 21:32 — How employee ownership improves the final result 23:30 — Building stronger leadership and service systems 24:13 — When leaders want employees to remain dependent on them 25:05 — Responding when an employee misses a commitment 27:33 — When closer supervision is appropriate 28:41 — A practical accountability system leaders can use 30:50 — Developing employees who are afraid to take risks 33:32 — What to ask instead of "Are you done yet?" 34:29 — Creating employees who can move work forward Resources Mentioned Entrepreneurial Operating System—EOS Scaling Up The Soul of a Start-Up—Harvard Business Review Build a Culture of Accountability and Ownership If your organization wants greater accountability, stronger leadership, and a more consistent employee and customer experience, The DiJulius Group can help. We work with organizations to build practical leadership and service systems that turn expectations into repeatable behaviors. Visit TheDiJuliusGroup.com or schedule a call at https://tdg.click/call. Links: ROX Dashboard: https://thedijuliusgroup.com/rox-dashboard/ The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Company Service Aptitude Test: https://thedijuliusgroup.com/c-sat-forms/individual-c-sat/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Books: https://thedijuliusgroup.com/shop/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com If you want to learn how world-class organizations build cultures customers cannot live without, explore The Experience Revolution Membership. Inside the membership you'll gain access to livestream workshops, practical frameworks, and proven strategies used by organizations around the world. Learn more at https://thedijuliusgroup.com/membership/ Learn More If your organization is working to improve customer experience but struggling to connect it to measurable business outcomes, The DiJulius Group can help. Visit: https://thedijuliusgroup.com Listen to more episodes: https://thedijuliusgroup.com/the-customer-service-revolution-podcast/ Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	264: The Friction Tax: Are You Trapping Customers?	30 juil. 2026	00:32:55
The Friction Tax: Are You Trapping Customers? Signing up takes less than a minute. Canceling takes 45. The cancellation button is buried. Customer support is difficult to reach. Returning a product requires multiple steps. A "retention specialist" keeps a customer on the phone until surrender feels easier than leaving. That is more than poor customer service. It is the customer friction tax: the extra time, effort, confusion, and frustration customers must absorb because a company benefits from making it difficult to cancel, return, receive help, or leave. In this episode of the Customer Service Revolution Podcast, Denise Thompson and John DiJulius examine when ordinary operational friction becomes deliberate customer exploitation—and what that friction reveals about an organization's priorities. When Customer Friction Becomes Part of the Business Model New York City recently adopted a click-to-cancel rule for automatically renewing and continuous-service subscriptions. Beginning October 1, 2026, covered businesses must clearly disclose subscription terms and provide consumers with a straightforward way to cancel. The fact that cancellation procedures need government regulation raises a larger customer experience question: Can an organization call itself customer-centric when it intentionally makes leaving difficult? John explains that ease of doing business should apply throughout the entire relationship—not just when the customer is ready to buy. That includes reaching support, resolving a problem, returning a purchase, changing an agreement, and canceling a service. Bad Profits Create Long-Term Damage Some companies generate revenue through what John calls "bad profits": hidden charges, excessive fees, restrictive policies, complicated contracts, or deliberately difficult cancellation processes. These practices may protect short-term revenue, but they can also: Destroy customer trust Generate complaints and negative word of mouth Increase service and staffing costs Create opportunities for competitors Force employees to defend policies they believe are unfair Increase frontline frustration and turnover Produce retention numbers that disguise customer dissatisfaction Blockbuster once generated approximately 16% of its revenue from late fees. That revenue made abandoning late fees appear financially dangerous—but it also prevented the company from adapting to a subscription model that customers increasingly preferred. Retention Is Not the Same as Loyalty A customer who remains because canceling is difficult has not been retained through loyalty. That customer has been trapped through friction. Healthy customer relationships produce repeat business, referrals, trust, and advocacy. Customer captivity may temporarily improve retention metrics, but it does not create customers who create more customers. Leaders must look beyond cancellation rates and ask why customers stay. Are they staying because they value the relationship—or because switching, canceling, or finding an alternative feels like too much work? Customer Friction Also Damages the Employee Experience Frontline employees frequently bear the consequences of unreasonable policies they did not create and cannot change. When employees repeatedly have to say, "I don't make the rules," it signals a larger system problem. Employees become the messengers for decisions designed to protect revenue, absorbing customers' anger while lacking the authority to make things right. Removing unnecessary customer friction is therefore both a customer experience and employee experience strategy. How Leaders Can Find Their Biggest Friction Points John recommends that leaders experience their organization as customers do. Purchase something. Attempt to return it. Try to cancel. Contact support. Track how many screens, calls, transfers, explanations, and approvals the process requires. Do not merely ask whether the process works. Ask how hard the customer must work to make it work. Leaders should also: Listen to customer calls and analyze customer sentiment Identify recurring complaints and escalations Examine policies that produce fees or prevent cancellations Compare earned sales from repeat customers and referrals with sales purchased through advertising Track retention after contractual obligations end Give employees appropriate authority to resolve problems Remove incentives that reward short-term revenue at the customer's expense Making it easier for unhappy customers to leave may feel risky. But making every customer feel trapped is far more dangerous. Trust is more valuable than captivity. Key Takeaways Ease of doing business must apply to the entire customer relationship, including cancellation, returns, support, and service recovery. Retention does not prove loyalty when customers face barriers to leaving. "Bad profits" may increase short-term revenue while damaging trust, referrals, employee morale, and long-term growth. Frontline employees suffer when they must defend policies they know are frustrating or unfair. Customer complaints and service-recovery situations are opportunities to demonstrate empathy and rebuild loyalty. Leaders should personally test their organization's customer journey. Repeat business and referrals are stronger indicators of loyalty than cancellation rates alone. The critical question is not whether a process works, but how hard customers must work to make it work. Memorable Quotes "Not all profit is good profit." "A customer hasn't been retained through loyalty. They've been trapped through friction." "Every company's job is to create customers who create customers." "You wouldn't have to chase new customers if you were keeping the existing ones." "Leaders need to spend time on the front line so they can feel the pain." "Don't ask whether the process works. Ask how hard the customer must work to make it work." "Trust is far more valuable than captivity." Episode Chapters 00:46 — The hidden friction tax customers are paying 02:12 — What ease of doing business really means 04:15 — Poor experience or calculated business decision? 06:29 — How leaders can recognize deliberate friction 08:58 — Can a high-friction company be customer-centric? 10:52 — Service recovery and rebuilding customer trust 14:55 — When retention dashboards hide dissatisfaction 18:32 — How bad policies affect frontline employees 20:28 — Charles Schwab's campaign against bad profits 23:48 — The difference between loyalty and captivity 25:47 — Why retention and referrals matter 28:45 — How to uncover your biggest friction points 30:16 — The customer journey every leader should test ROX Dashboard: https://thedijuliusgroup.com/rox-dashboard/ The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Company Service Aptitude Test: https://thedijuliusgroup.com/c-sat-forms/individual-c-sat/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Books: https://thedijuliusgroup.com/shop/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com If you want to learn how world-class organizations build cultures customers cannot live without, explore The Experience Revolution Membership. Inside the membership you'll gain access to livestream workshops, practical frameworks, and proven strategies used by organizations around the world. Learn more at https://thedijuliusgroup.com/membership/
	263: Crisis Management: What Customers Remember Most	23 juil. 2026	00:37:19
Crisis Management: What Customers Remember Most A company may not have caused the crisis—but it still owns the customer experience surrounding it. In this episode of The Customer Service Revolution Podcast, Denise Thompson and John DiJulius examine what leaders should do when customers may be at risk, facts are still developing, and the organization's reputation is suddenly on the line. Using recent food-safety concerns and well-known brand crises as examples, they explain why silence, defensiveness, and rigid policies can magnify the original problem—and how a fast, transparent response can help preserve customer trust. The Four Principles of Customer Experience Crisis Management John outlines four actions organizations should take when a crisis occurs: Address the situation immediately. Make the highest-ranking leader the visible face of the response. Take full responsibility for protecting the customer experience. Overcorrect to demonstrate that the organization genuinely cares. Customers do not separate a company from its suppliers, franchisees, distributors, or employees. They remember the brand name connected to the experience—and how that brand responded. What Successful Crisis Responses Have in Common Denise and John revisit several high-profile corporate crises, including Johnson & Johnson's response to the Tylenol poisonings, Domino's reaction to an employee-created viral video, Chipotle's food-safety challenges, and JetBlue's response to severe travel disruptions. The strongest recoveries shared several characteristics: Customer safety came before short-term profits. Leaders communicated quickly and frequently. The organization took visible, decisive action. The crisis led to meaningful operational improvements. Customers were shown what would prevent the problem from happening again. Why Service Recovery Cannot Depend on the Employee You Reach The conversation expands from large-scale crisis management to everyday service recovery. John explains the service recovery paradox: when a company handles a problem exceptionally well, the customer can become more loyal than if the problem had never occurred. But that outcome requires a consistent recovery process. TDG's LEAST model helps employees respond effectively: Listen Allow the customer to explain the situation without interruption, defensiveness, or debate. Empathize Acknowledge what the customer experienced and demonstrate genuine concern. Apologize Take responsibility for the inconvenience or impact, even when the employee or company did not directly create the original problem. Solve Resolve the issue or take ownership of finding someone who can—without forcing the customer to repeat the story to multiple people. Thank Thank the customer for bringing the problem to the organization's attention and creating an opportunity to make it right. Stop Hiding Behind Policy Policies can protect consistency, but they can also prevent employees from using sound judgment. John shares the story of a longtime salon client who was charged for a missed appointment after her husband unexpectedly died. When she questioned the charge, the manager responded, "Sorry, that's our policy." The problem was not an uncaring employee. It was a system that had trained the employee to enforce a rule without giving her the confidence or authority to recognize an obvious exception. Leaders must decide whether onboarding primarily teaches employees what they cannot do—or prepares them to serve customers and one another with judgment, empathy, and ownership. Key Takeaways A company may not have caused a crisis, but it owns the customer experience of that crisis. Customers judge brands by what they do next. Silence allows speculation to control the story. The highest-ranking leader should be visible during a significant crisis. Taking responsibility is different from accepting legal blame. Overcorrecting can demonstrate that customer safety matters more than short-term costs. Employees need a clear service recovery process and enough autonomy to use it. Every transfer forces the customer to relive the problem and often increases frustration. Policies should provide guidance without eliminating judgment and empathy. A crisis can strengthen trust when it produces transparent action and lasting improvement. Memorable Quotes "Customers don't experience your supply chain. They experience your brand." "A company may not have created the problem, but it still owns the customer experience of the problem." "It's never what happens that is the worst thing. It's the cover-up." "Customers rarely judge a brand by whether something went wrong. They judge it by what the brand did next." "Listen like you're wrong." "Whoever gets the initial complaint owns it." "Every time customers have to retell their story, they get angrier." "Remove the word 'policy' from your company's vocabulary." Chapters 00:49 – When your company's name becomes part of the crisis 02:22 – John's destination-wedding revelation 08:40 – Why a supplier's problem becomes your brand's problem 10:19 – Four principles for responding to a crisis 13:05 – What Johnson & Johnson did after the Tylenol poisonings 16:42 – How Domino's confronted a viral reputation crisis 18:30 – Chipotle, food safety, and the cost of responding slowly 19:21 – JetBlue and turning failure into customer protections 24:17 – The service recovery paradox 25:33 – Using the LEAST service recovery model 27:29 – The "Ask Once" ownership promise 29:05 – How leadership attitudes shape customer treatment 33:45 – Why employees should not have to hide behind policy 36:06 – Final lessons for leaders Links: Storytelling blog: https://thedijuliusgroup.com/how-to-be-a-more-effective-leader-by-learning-the-best-way-of-storytelling/ ROX Dashboard: https://thedijuliusgroup.com/rox-dashboard/ The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Company Service Aptitude Test: https://thedijuliusgroup.com/c-sat-forms/individual-c-sat/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Books: https://thedijuliusgroup.com/shop/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com If you want to learn how world-class organizations build cultures customers cannot live without, explore The Experience Revolution Membership. Inside the membership you'll gain access to livestream workshops, practical frameworks, and proven strategies used by organizations around the world. Learn more at https://thedijuliusgroup.com/membership/ Learn More If your organization is working to improve customer experience but struggling to connect it to measurable business outcomes, The DiJulius Group can help. Visit: https://thedijuliusgroup.com Listen to more episodes: https://thedijuliusgroup.com/the-customer-service-revolution-podcast/ Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	262: Who Really Owns Customer Experience? (part two)	16 juil. 2026	00:31:55
How to Build the Teams That Make Customer Experience Stick Episode 262 of the Customer Service Revolution Podcast Launching a customer experience initiative is one thing. Building the internal structure that keeps it alive is another. In this episode of the Customer Service Revolution Podcast, John DiJulius continues his conversation with Dave Murray, Vice President of The DiJulius Group, about the stakeholders required to successfully launch and sustain a customer experience transformation. They focus on two groups that can determine whether a CX initiative becomes part of the culture or quietly disappears: the customer experience steering committee and CX ambassadors. Dave explains who should serve on a CX steering committee, how often the group should meet, what responsibilities it should own, and why representation must extend beyond customer-facing departments. John and Dave also explore how frontline employees can become influential CX ambassadors who reinforce standards, build peer-level support, and help organizations identify future leaders. Related: Building an initiative that lasts Why a Customer Experience Steering Committee Matters A CX steering committee serves as the governing body of a customer experience initiative. The group helps select workshop participants, shape implementation priorities, review ideas, approve realistic next steps, and turn workshop content into usable training materials, playbooks, standards, and tools. The strongest committees include representation from both customer-facing and support departments. Sales, customer service, operations, training, finance, accounting, logistics, and other internal service providers all influence the experience customers ultimately receive. The committee must also be able to evaluate what can be implemented immediately, what requires additional technology or funding, and what should be scheduled for a later phase. Who Should Serve on the Committee? Most steering committees include managers, directors, department leaders, training professionals, and employees who understand how work moves across the organization. Members do not need to meet constantly. During normal periods, a monthly virtual meeting may be sufficient. During rollout or content-development phases, the group may meet weekly until key deliverables are complete. The goal is not to add another meeting. It is to create accountability for the customer experience. How CX Ambassadors Build Frontline Buy-In CX ambassadors are often frontline employees who participated in the original customer experience workshops and want to remain involved. They may not hold formal leadership titles, but they have influence among their peers. They understand the initiative, believe in its value, and can explain how it will improve the experience for customers and employees. Ambassadors help communicate what is coming, reinforce new behaviors, identify obstacles, share best practices, support individual locations, and keep the initiative visible after the formal rollout. John and Dave also explain why organizations should consider including respected skeptics and informal influencers during the development process. When these employees understand the purpose behind the initiative, they can become some of its strongest advocates. Related: How to get company wide buy in CX Ambassadors Should Support, Not Police One warning from the episode is especially important: CX ambassadors cannot become the "gotcha police." When ambassadors visit teams only to identify mistakes, the program becomes associated with punishment rather than improvement. Effective ambassadors recognize what employees are doing well, provide constructive coaching, replenish resources, answer questions, and help teams succeed. Their role is to support the culture, not inspect people into compliance. Customer Experience Has No Finish Line The most successful organizations continue meeting after the initial initiative has launched. Steering committees should review customer experience metrics, recognize employees, update standards, identify emerging service defects, and ensure CX training remains embedded in onboarding and leadership development. Ambassadors should continue sharing observations, comparing results across teams or locations, and identifying practices that can be adopted throughout the organization. Customer expectations, internal processes, technology, and business models change. Customer experience standards must evolve with them. CX Programs Can Help Identify Future Leaders A strong CX ambassador program creates another valuable result: it reveals which employees are ready for greater leadership responsibility. Employees who volunteer, coach peers effectively, reinforce standards, and take ownership of the experience demonstrate many of the behaviors required of successful leaders. Organizations can also reduce the number of accidental managers by allowing aspiring leaders to experience leadership training before they are promoted. This gives employees a realistic view of the responsibilities involved and helps companies evaluate more than technical performance when selecting managers. Key Takeaways A customer experience steering committee should govern the initiative after the initial workshops and rollout. The committee should include customer-facing departments and internal support functions. Steering committees translate ideas into realistic standards, training materials, playbooks, and implementation priorities. CX ambassadors are often influential frontline employees rather than formal managers. Employees who are skeptical of change may become powerful advocates when included early. Ambassadors should coach and support employees, not operate as compliance police. Monthly meetings help steering committees and ambassadors maintain momentum. Customer experience materials should be treated as living documents and updated as the business evolves. Ambassador programs can help organizations identify and prepare future leaders. Customer experience is an ongoing operating discipline, not a temporary project. Quotes "The steering committee becomes the governing body of the project." "We want to have cross-departmental representation because that is the group that shapes the project." "The primary thing ambassadors do is take that message back to their teams." "Sometimes the people who do not like change become advocates." "We do not want ambassadors looking only for the bad stuff and ignoring the good." "When it comes to customer experience, there is no finish line." "This is who we are as an organization, and we need to keep the focus on it." "Everything they have created is treated as a living document." "A customer experience ambassador program can help identify your future leaders." "Organizations often promote people without looking at the soft skills required to lead." Chapters 00:49 — Recapping the Six Customer Experience Stakeholders 03:23 — The Role of the CX Steering Committee 05:08 — Who Should Serve on the Committee? 06:46 — Time Commitment and Meeting Structure 08:25 — Creating a CX Ambassador Program 10:51 — Why Ambassadors Are Usually Frontline Employees 11:18 — Turning Skeptics Into Advocates 12:26 — Ambassador Best Practices from Financial Services 13:55 — Avoiding the "Gotcha Police" Problem 15:22 — Building a Regional Ambassador Network 17:04 — How to Maintain Buy-In and Momentum 18:08 — Why Consistent Meetings Matter 20:54 — Developing CX Knowledge Across the Organization 22:32 — Keeping Customer Experience Standards Current 24:28 — Using CX Programs to Identify Future Leaders 25:46 — Preventing Accidental Managers 27:05 — Leadership Training Before Promotion 28:11 — Helping Employees Decide Whether Leadership Fits 30:29 — Final Thoughts Links: Storytelling blog: https://thedijuliusgroup.com/how-to-be-a-more-effective-leader-by-learning-the-best-way-of-storytelling/ ROX Dashboard: https://thedijuliusgroup.com/rox-dashboard/ The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Company Service Aptitude Test: https://thedijuliusgroup.com/c-sat-forms/individual-c-sat/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Books: https://thedijuliusgroup.com/shop/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com If you want to learn how world-class organizations build cultures customers cannot live without, explore The Experience Revolution Membership. Inside the membership you'll gain access to livestream workshops, practical frameworks, and proven strategies used by organizations around the world. Learn more at https://thedijuliusgroup.com/membership/ Learn More If your organization is working to improve customer experience but struggling to connect it to measurable business outcomes, The DiJulius Group can help. Visit: https://thedijuliusgroup.com Listen to more episodes: https://thedijuliusgroup.com/the-customer-service-revolution-podcast/ Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	261: Who Really Owns Customer Experience?	09 juil. 2026	00:45:47
Why Customer Experience Fails Without the Right Internal Ownership Every company says customer experience matters. But too many organizations launch CX initiatives without clearly defining who owns the work, who champions it, who keeps it moving, and who makes sure it becomes part of the culture. In this episode of The Customer Service Revolution Podcast, John DiJulius turns the tables and interviews Dave Murray, Vice President of Consulting at The DiJulius Group and co-author of The Employee Experience Revolution. Dave shares what he has learned from more than 13 years of helping organizations build world-class customer and employee experience cultures. The Three Core Roles Every CX Initiative Needs Dave explains that successful customer experience transformation typically requires three core internal roles: The Executive Sponsor This is usually the CEO, owner, or senior executive who sees the pain points and understands that customer experience is not a department problem. It is an organization-wide culture initiative. The Project Champion This person is usually a senior leader who is closer to the day-to-day business and is responsible for making sure the initiative stays visible, supported, and connected to leadership priorities. The Project Lead The project lead is the person, or sometimes a small committee, responsible for keeping the work moving. They coordinate logistics, involve the right people, communicate updates, support rollout, and help make sure the work becomes part of daily operations. Why the Project Lead Cannot Be an Afterthought One of the biggest mistakes companies make is assigning customer experience ownership to someone who simply has available time. Dave explains that the best project leads have credibility, communication skills, leadership experience, and enough influence to hold others accountable. The role does not always need to be full-time at the start. In many organizations, it may require eight to ten hours per week during active project work. But for the initiative to last, someone must continue owning the reinforcement, accountability, and ongoing momentum after launch. The Role of the CX Steering Committee A strong customer experience steering committee gives the initiative broader representation across departments. This group often includes leaders from sales, operations, contact center, finance, IT, marketing, HR, and other key teams. The steering committee helps shape the work, create buy-in, remove barriers, and make sure customer experience does not live in one department. Why Frontline Buy-In Matters John and Dave also discuss the importance of including frontline team members in the creation process. Leaders may know what should be happening, but frontline employees know what is actually happening. When frontline employees help create the systems, standards, and training, they become ambassadors for the initiative. They bring practical insight, build credibility with their peers, and help prevent the work from becoming another top-down corporate program. Customer Experience Is an Ecosystem The most successful organizations treat customer experience as part of a larger experience ecosystem. External customer experience, employee experience, and vendor relationships all influence one another. As John explains, companies cannot deliver a world-class customer experience without also creating a strong internal employee experience. The role of experience leadership has evolved beyond customer service and now touches hiring, onboarding, training, leadership, recognition, marketing, and culture. Key Takeaway Customer experience transformation does not fail because companies lack ideas. It fails because no one truly owns the execution. If your organization wants customer experience to become a competitive advantage, you need executive sponsorship, a project champion, a project lead, a steering committee, and frontline ambassadors who help turn the strategy into daily behavior. Links: Storytelling blog: https://thedijuliusgroup.com/how-to-be-a-more-effective-leader-by-learning-the-best-way-of-storytelling/ ROX Dashboard: https://thedijuliusgroup.com/rox-dashboard/ The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Company Service Aptitude Test: https://thedijuliusgroup.com/c-sat-forms/individual-c-sat/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Books: https://thedijuliusgroup.com/shop/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com If you want to learn how world-class organizations build cultures customers cannot live without, explore The Experience Revolution Membership. Inside the membership you'll gain access to livestream workshops, practical frameworks, and proven strategies used by organizations around the world. Learn more at https://thedijuliusgroup.com/membership/ Learn More If your organization is working to improve customer experience but struggling to connect it to measurable business outcomes, The DiJulius Group can help. Visit: https://thedijuliusgroup.com Listen to more episodes: https://thedijuliusgroup.com/the-customer-service-revolution-podcast/ Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	260: Why Leaders Must Be Great Storytellers	02 juil. 2026	00:36:35
Storytelling is how leaders turn information into belief, alignment, and action. Leadership Storytelling Is No Longer Optional In this episode of The Customer Service Revolution Podcast, John DiJulius and Denise Thompson discuss why storytelling is one of the most important leadership skills in today's workplace. Most leaders are good at sharing information. They communicate updates, goals, metrics, and expectations. But information alone rarely changes behavior. Stories are different. They help people understand the "why," connect emotionally to the mission, and remember what matters. John explains why great leaders throughout history have also been great storytellers. Whether they are entrepreneurs, coaches, CEOs, pastors, or public figures, the best leaders know how to rally people around a vision. They do not simply tell people what to do. They help people believe in what is possible. Data Tells, Stories Sell One of the central ideas of the episode is the phrase, "Data tells, stories sell." Facts are important, but facts alone often fail to inspire action. A story gives the data meaning. It creates context, emotion, urgency, and belief. John explains how storytelling activates different parts of the brain than traditional communication, making people more likely to remember and act on the message. For leaders, this matters because employees do not want to simply trade hours for dollars. They want to be part of something bigger. Storytelling helps leaders show employees how their work connects to the company's purpose, the customer's experience, and the impact the organization is trying to make. The Leader's Role in Storytelling John explains that leaders are responsible for communicating the company's vision in a way that creates emotional commitment. That requires more than a polished message. It requires a story people can see themselves inside. A strong leadership story often includes three roles: The Villain The problem, friction, broken industry norm, poor experience, or missed opportunity the organization exists to fight against. The Victim The people affected by the problem. This could be customers, employees, the community, or an industry that needs to improve. The Hero The team members who have the ability to change the outcome. John makes an important point: the leader is not the hero of the story. The employees are. Great storytelling helps employees see that they are the ones who can solve the problem, serve the customer, and bring the company's vision to life. The Four Components of a Great Leadership Story John shares four key components every leader should consider when telling a story: Purpose Every story must have a clear reason for being told. It should motivate, teach, reinforce values, or help people understand a decision. Emotional Connection A story should make people feel something. Empathy, inspiration, humor, vulnerability, and shared experience make the message more human. Structure A strong story needs focus. Without structure, leaders can drift into rambling, unnecessary details, or disconnected anecdotes. Authenticity The best leadership stories feel real. Leaders build trust when they are willing to share their own growth, mistakes, lessons, and moments of vulnerability. Why Storytelling Improves Customer Experience Storytelling is not just a communication tool. It is a culture tool. When leaders tell better stories, employees better understand the mission, values, and behaviors expected of them. Stories create a shared language. They reinforce what matters. They help employees see how their role impacts the customer. That stronger employee connection ultimately improves the customer experience because employees are not just following rules. They understand the purpose behind the service standard. Practical Ways Leaders Can Become Better Storytellers John encourages leaders to practice storytelling like any other skill. Better storytelling comes from repetition, feedback, observation, and self-awareness. Leaders can improve by watching great speakers, studying TED Talks, practicing with peers, joining speaking groups, asking for feedback, and learning to cut unnecessary details. John also emphasizes that stories are everywhere: in your life, your work, your customers, your employees, the news, and the everyday moments that reveal what your company stands for. The key is not to copy someone else's story. It is to recognize where a similar lesson has shown up in your own experience, then make it authentic. Key Takeaways Storytelling is a leadership skill, not just a speaking skill. Leaders use stories to create belief, alignment, and emotional commitment. Facts alone rarely inspire action. Data becomes more powerful when it is connected to a story people can understand and remember. The leader should not be the hero. Employees should see themselves as the heroes who can solve problems and improve the customer experience. Every strong story needs purpose, emotional connection, structure, and authenticity. Stories help reinforce culture. They give employees a clearer understanding of the company's purpose, values, and service expectations. Better storytelling takes practice. Leaders can improve by studying great speakers, rehearsing, seeking feedback, and learning which details matter. Pull Quotes "Data tells. Stories sell." "You are never the hero of your story." "Every company should exist to have a positive impact on humanity." "A leader's role is to create such a vivid, crystal-clear vision of the company's future that people rally around it." "Less is better, said really well." "Nothing will rise you through the ranks faster than galvanizing a team or department to perform better." Chapter List 00:00 — Welcome and episode setup 01:01 — Why storytelling is a leadership skill 02:12 — Why great leaders are great storytellers 04:13 — Communication versus storytelling 06:13 — Why facts alone rarely inspire action 08:52 — Storytelling, trust, empathy, and cooperation 09:37 — Why leaders overlook storytelling 11:15 — Can storytelling be developed? 13:03 — The four components of great stories 17:13 — Villain, victim, and hero 18:00 — What leaders struggle with most 21:08 — Creating emotional connection 23:38 — Why salespeople need better stories 24:10 — How visuals support storytelling 27:27 — How to improve storytelling in 30 days 31:00 — Where to find better stories 34:18 — Biggest storytelling mistakes 36:17 — The story every CEO should tell 38:32 — How CXEA helps leaders present better 40:16 — Closing thoughts Links: Storytelling blog: https://thedijuliusgroup.com/how-to-be-a-more-effective-leader-by-learning-the-best-way-of-storytelling/ ROX Dashboard: https://thedijuliusgroup.com/rox-dashboard/ The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Company Service Aptitude Test: https://thedijuliusgroup.com/c-sat-forms/individual-c-sat/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Books: https://thedijuliusgroup.com/shop/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com If you want to learn how world-class organizations build cultures customers cannot live without, explore The Experience Revolution Membership. Inside the membership you'll gain access to livestream workshops, practical frameworks, and proven strategies used by organizations around the world. Learn more at https://thedijuliusgroup.com/membership/ Learn More If your organization is working to improve customer experience but struggling to connect it to measurable business outcomes, The DiJulius Group can help. Visit: https://thedijuliusgroup.com Listen to more episodes: https://thedijuliusgroup.com/the-customer-service-revolution-podcast/ Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	259: Why Customer Experience Transformations Fail in the Middle	25 juin 2026	00:35:07
How middle managers make or break customer experience transformation Why Customer Experience Transformations Fail in the Middle Most customer experience initiatives do not fail because the strategy was wrong. They fail because the strategy is announced by senior leadership, introduced to frontline employees, and then loses momentum in the middle. In this episode of The Customer Service Revolution Podcast, Denise Thompson and John DiJulius discuss why middle managers are one of the most overlooked parts of any customer experience transformation. Senior leaders may set the vision, but frontline employees do not experience that vision every day. They experience their direct manager. If that manager is overwhelmed, unclear, unsupported, or simply passing along a corporate message, the customer experience initiative becomes one more thing competing for attention. Why Middle Managers Matter in Customer Experience Middle managers are the link between strategy and execution. They are the ones responsible for turning customer experience goals into daily behaviors, coaching moments, team conversations, accountability, and recognition. John explains that companies often focus on executive buy-in and frontline training, but they miss the layer that determines whether the initiative actually sticks. Managers cannot just repeat the message from leadership. They have to translate it into behavior. Why CX Initiatives Lose Momentum Many middle managers are labeled as resistant when the real problem is that they are overwhelmed. Every department is competing for their attention: operations, sales, marketing, technology, HR, and customer experience. When managers are not given enough clarity, authority, time, training, or support, they cannot effectively lead the transformation. Instead of becoming culture carriers, they become message carriers. John explains that successful project launches require more than creation and launch. Organizations must certify it, implement it, measure it, and continue reinforcing it long after launch day. How Managers Become Culture Carriers To become true culture carriers, managers need to understand the why behind the customer experience initiative. They need to know how it creates a competitive advantage, improves retention, drives referrals, reduces complaints, and helps the company avoid competing only on price. They also need the tools to coach their teams, celebrate the right behaviors, recognize wins, and hold people accountable when standards are not being met. The Role of Senior Leadership Senior leaders must stay obsessed with the vision. They need to repeat the message consistently, share results, celebrate progress, and make middle managers the heroes of the transformation. John also discusses the danger of accidental managers: high-performing employees who are promoted into leadership without enough training. When managers are not equipped to lead people, organizations risk creating accidental cultures. How to Make Customer Experience Stick Customer experience does not become real because it was announced. It becomes real when it is coached, reinforced, recognized, measured, and protected. If your CX initiative is losing momentum, the answer may not be another slogan, campaign, or frontline training module. It may be that your managers need more clarity, more tools, more authority, and more support. Because your customer experience strategy is only as strong as the leaders responsible for bringing it to life every day. Takeaways Middle managers are the make-or-break layer in customer experience transformation. Executive buy-in and frontline training are not enough if managers are not equipped to lead. Managers should translate the CX message into behavior, not simply repeat it. Many managers are overwhelmed, not resistant. Successful project launches require certification, implementation, measurement, and ongoing reinforcement. Storytelling helps managers make CX behaviors real and memorable. Weekly habits, huddles, microlearning, and coaching keep CX alive after launch. Senior leaders must provide air cover when managers hold the line on service standards. Accidental managers can create accidental cultures if they are promoted without leadership training. Leaders should say less, more often, and stop chasing shiny objects. Quotes "Customer experience does not become real because it was announced. It becomes real when it's coached, reinforced, recognized, measured, and protected." "The frontline does not experience the CEO's vision every day. They experience their manager." "Results don't lie." "Someone who just repeats is delivering a mandate from above." "Be obsessed with your vision. Repeat it at nauseam. Make it your manager's vision." "Don't chase shiny objects." "You are what your retention rates say you are. You are what your referrals say you are." Chapters List 00:00 – Opening and Welcome Denise introduces the topic of middle managers and why they are often overlooked in customer experience transformation. 00:47 – John's Cal Berkeley Hat and Family Wedding Story John shares the personal story behind his hat and his upcoming family wedding in Sweden. 05:39 – The Overlooked Layer in CX Transformation Denise explains why the middle manager layer often determines whether strategy becomes reality. 06:46 – The Six Stakeholders in a Project Launch John outlines the six key stakeholders needed for a successful launch. 08:45 – Message Carriers vs. Culture Carriers John explains the difference between repeating a CX message and translating it into behavior. 10:26 – Resistance or Overwhelm? Denise and John discuss why managers are often mislabeled as resistant. 12:38 – The Six Steps of a Successful Launch John explains create it, launch it, certify it, implement it, measure it, and everboard it. 15:23 – How to Identify Real Buy-In John shares how leaders can tell whether managers are truly bought in or just complying. 18:06 – KPIs and ROX Dashboards John discusses how to measure whether a CX initiative is working. 19:03 – How Managers Become Culture Carriers Denise asks what middle managers need in order to lead customer experience culture. 20:12 – Coaching Without Corporate Scripting John explains the role of storytelling, accountability, and manager involvement. 21:53 – Weekly Habits That Keep CX Alive John introduces everboarding, microlearning, and consistent reinforcement. 24:47 – Senior Leadership's Role John explains why senior leaders must stay obsessed with the vision. 25:16 – Providing Air Cover for Managers John discusses how leaders should support managers who hold the line on service standards. 26:16 – Warning Signs Managers Are Becoming the Bottleneck John explains how results reveal whether managers are advancing or blocking the transformation. 27:56 – Where Companies Should Start John discusses accidental managers and the need for leadership training. 32:37 – One Thing Leaders Can Do This Week John advises leaders to say less, more often, and stop chasing shiny objects. 33:44 – Closing Thoughts Denise closes the episode by reminding listeners that CX becomes real through managers. Links: ROX Dashboard: https://thedijuliusgroup.com/rox-dashboard/ The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Company Service Aptitude Test: https://thedijuliusgroup.com/c-sat-forms/individual-c-sat/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Books: https://thedijuliusgroup.com/shop/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com If you want to learn how world-class organizations build cultures customers cannot live without, explore The Experience Revolution Membership. Inside the membership you'll gain access to livestream workshops, practical frameworks, and proven strategies used by organizations around the world. Learn more at https://thedijuliusgroup.com/membership/ Learn More If your organization is working to improve customer experience but struggling to connect it to measurable business outcomes, The DiJulius Group can help. Visit: https://thedijuliusgroup.com Listen to more episodes: https://thedijuliusgroup.com/the-customer-service-revolution-podcast/ Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	258: When Service Innovation Makes Customer Experience Worse	18 juin 2026	00:30:20
Why AI, automation, and self-service only improve customer experience when they reduce effort without removing humanity. Summary n this episode of The Customer Service Revolution Podcast, Denise Thompson and John DiJulius challenge one of the biggest assumptions in business today: that modernizing service delivery automatically improves the customer experience. Companies are investing heavily in AI, automation, chatbots, self-service tools, and digital-first platforms. But customers are still frustrated, stuck in loops, repeating themselves, and fighting to reach a real person. The problem is not service innovation itself. The problem is bad customer service disguised as innovation. John explains how leaders should evaluate whether a new service model is actually better for the customer, not just faster or cheaper for the company. He discusses why high-stakes moments, complaint situations, financial concerns, health issues, and grudge-buy experiences still require human judgment, empathy, and service recovery skills. This conversation also explores why weak culture shows up through strong technology, why employees need transparency during AI transformation, and why companies must beta test new service tools before rolling them out broadly. The real future of customer experience will not belong to the companies that automate the most. It will belong to the companies that use innovation to make customers feel known, valued, heard, and helped. Takeaways Service innovation does not automatically create better service. A process can become faster and still feel worse to the customer. Customers are not rejecting technology. They are rejecting automation that feels like deflection, abandonment, or extra work. Efficiency and experience are not the same thing. A service model is only better if it is easier and more reassuring from the customer's point of view. High-stakes moments still require human judgment. Health, finance, complaints, service recovery, and emotionally charged situations should not be fully automated. Every company has a grudge-buy moment. Even pleasure-based businesses become grudge-buy businesses when something goes wrong. Technology exposes culture. If employees are fearful, undertrained, or disconnected, new tools will amplify those issues. AI transformation requires transparency. Employees need to know whether technology is designed to help them, replace them, or reshape their roles. Soft launches matter. Companies should crawl, walk, and run before rolling out new technology to the full customer base. The best service innovation helps both customers and employees. It removes friction, reduces repetitive work, and preserves the human option when it matters. The winner is not the fastest company. The winner is the company that gets the experience right. Quotes "Customers are not rejecting innovation. They are rejecting bad customer service disguised as innovation." "A faster service process can still create a terrible customer experience." "We can't only look at ease of business from our side." "The human option cannot go away when the issue is stressful, complicated, or emotional." "Every company has a grudge-buy component when a customer has a complaint." "The unknown is worse than the known. Employees need transparency around AI." "No employee likes to be caught off guard and become the punching bag for customer frustration." "The quickest company is not the winner. The company that gets there correctly is." Chapters List 00:00 — Introduction: Service Innovation vs. Customer Frustration 01:51 — Good News and Cleveland Summer 03:09 — Efficiency vs. Better Customer Experience 05:13 — What Customers Feel When Service Improves 06:24 — Warning Signs the Relationship Is Getting Weaker 07:55 — AI Support Failures and High-Stakes Service Moments 10:53 — Trust, AI, and Accuracy 13:10 — When Automation Is Too Risky 15:00 — Why Every Business Has a Grudge-Buy Moment 17:51 — What Must Be in Place Before New Service Technology Works 18:55 — How Weak Culture Shows Up Through Strong Technology 21:14 — AI Anxiety, Employee Fear, and Leadership Transparency 24:20 — Human Touch vs. Efficiency 26:33 — Where Leaders Should Start When Transformation Is Not Working 27:44 — The Future of Digital-First Service 28:24 — Final Advice: Crawl, Walk, Run 29:24 — CTA and Closing Links: The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Company Service Aptitude Test: https://thedijuliusgroup.com/c-sat-forms/individual-c-sat/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Books: https://thedijuliusgroup.com/shop/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com If you want to learn how world-class organizations build cultures customers cannot live without, explore The Experience Revolution Membership. Inside the membership you'll gain access to livestream workshops, practical frameworks, and proven strategies used by organizations around the world. Learn more at https://thedijuliusgroup.com/membership/ Learn More If your organization is working to improve customer experience but struggling to connect it to measurable business outcomes, The DiJulius Group can help. Visit: https://thedijuliusgroup.com Listen to more episodes: https://thedijuliusgroup.com/the-customer-service-revolution-podcast/ Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	257: Happy Employees Create Happy Customers? Not Automatically	11 juin 2026	00:44:47
The real link between employee experience and customer experience is not happiness alone. It is readiness, training, empowerment, accountability, and leadership. Summary The phrase happy employees create happy customers is popular in customer experience, but it is incomplete. In this episode of The Customer Service Revolution Podcast, Denise Thompson and John DiJulius challenge the oversimplified belief that employee happiness alone leads to a world-class customer experience. Employee happiness matters. If employees are miserable, unsupported, burned out, or treated like a cost center, customers will feel it. But a happy employee who is poorly trained can still create a poor customer experience. A happy employee without standards can still be inconsistent. A happy employee without autonomy can still feel helpless when something goes wrong. John explains that the real connection between employee experience and customer experience comes from hiring people with the right service aptitude, then giving them the training, systems, coaching, empowerment, recognition, and accountability they need to succeed. Denise and John also discuss how toxic employees, rushed onboarding, broken policies, lack of recognition, and poor leadership can turn even naturally happy employees into frustrated or burned-out ones. The goal is not just happy employees. The goal is happy employees who feel valued, prepared, trusted, empowered, and responsible for the experience they create. Key Takeaways: 1. Happy Employees Matter, But Happiness Alone Is Not a Strategy Employee happiness is a critical part of customer experience, but it does not automatically create happy customers. Employees also need preparation, standards, tools, and leadership. 2. Employee Readiness Is Different From Employee Happiness A naturally positive employee can still fail the customer if they are rushed into the role without proper onboarding, technical training, or service aptitude training. 3. Poor Systems Can Destroy Employee Happiness When employees are forced to defend broken policies, cover for understaffing, or absorb customer frustration without support, happiness disappears quickly. 4. Technical Training Is Not Enough Companies often train employees on processes, tasks, and systems, but neglect the human skills required to deliver great service: empathy, energy, listening, curiosity, problem-solving, and service recovery. 5. Autonomy Requires Clarity Empowering employees to make decisions only works when they understand the standards, expectations, and boundaries behind the customer experience. 6. Toxic High Performers Are Still Toxic Keeping a negative employee because they bring in revenue can damage morale, increase turnover, and weaken the customer experience. 7. Recognition Cannot Only Go to Problem Employees Leaders often spend most of their time managing high-maintenance employees while overlooking the reliable employees who quietly keep the business running. 8. The Real Goal Is Prepared, Valued, Trusted Employees The connection between employee experience and customer experience is strongest when employees feel valued, prepared, trusted, empowered, and accountable. Standout Quotes "Happy employees are a critical part of the equation, but just hiring happy employees does not by itself produce happy customers." — John DiJulius "A happy employee who is poorly trained can still create a terrible customer experience." — Denise Thompson "The best time to hire a new employee is two months ago." — John DiJulius "Over 90% of the things that go wrong in a customer-facing situation are not the customer-facing employee's fault." — John DiJulius "You never trade your reputation for sales." — John DiJulius "Burnout is real, but I think it is misdiagnosed." — John DiJulius "The goal is not just happy employees. The goal is happy employees who feel valued, prepared, trusted, and responsible for the experience they create." — Denise Thompson Chapters List After 20 Years John shares that he is most proud of the community built around The DiJulius Group's customer experience philosophies. 03:00 – Why In-Person CX Communities Matter Denise and John reflect on the Customer Service Revolution Conference and why live learning creates stronger relationships, deeper community, and better transformation. 06:06 – Challenging "Happy Employees Create Happy Customers" Denise introduces the episode's central idea: the phrase is true in spirit, but too simplistic if taken literally. 07:31 – Why Happiness Alone Is Not Enough John explains that happy employees are essential, but without training, systems, standards, and leadership, they cannot consistently create happy customers. 09:19 – Employee Happiness vs. Employee Readiness Denise asks about the difference between employees who feel good at work and employees who are truly prepared to deliver a world-class customer experience. 10:13 – Why the Best Time to Hire Was Two Months Ago John explains why reactive hiring and rushed onboarding set employees and customers up for failure. 12:25 – When Broken Systems Frustrate Happy Employees Denise and John discuss how poor policies, lack of training, and customer frustration can quickly drain employee happiness. 14:24 – The Service Aptitude Skills Companies Forget to Train John explains why organizations must train human skills like empathy, energy, curiosity, listening, problem-solving, and service recovery. 16:10 – Turnover as a Warning Sign John shares how employee turnover often reveals deeper issues in hiring, leadership, compensation, or culture. 18:23 – How Long Should Leaders Try to Fix a Toxic Employee? Denise asks how much time companies should spend coaching someone who performs well in some areas but hurts the culture. 21:41 – When Happy Employees Become Unhappy Denise explains how employees can start out happy but lose energy or engagement as conditions change. 22:14 – Burnout, Boredom, and Broken Systems John and Denise discuss why burnout is often caused by lack of support, poor systems, understaffing, and inability to get results. 25:03 – Mastery, Autonomy, and Purpose John connects employee happiness to growth, empowerment, purpose, and the ability to keep building value for employees. 27:28 – Autonomy Without Standards Denise and John discuss what happens when employees are empowered but not fully trained to make the right decisions. 31:10 – Teaching Service Recovery John shares how organizations can teach employees to handle service failures with clarity, judgment, and escalation when needed. 32:13 – A Real Service Recovery Story from John Roberts Spa John tells a memorable story about a serious customer service failure and how immediate ownership and overcorrection matter. 38:01 – Why Employees Need to Feel Valued Denise and John discuss how leaders often overlook reliable employees while focusing attention on higher-maintenance team members. 39:54 – The Danger of Overloading Rock Stars Denise and John explore how high performers can unintentionally be punished with extra work and higher expectations. 43:10 – The Real Link Between EX and CX Denise summarizes the core message: the goal is not just happy employees, but employees who are valued, prepared, trusted, and accountable. 44:02 – Closing and 20th Anniversary Reflection Denise thanks John and again recognizes The DiJulius Group's 20th anniversary. Links: The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Company Service Aptitude Test: https://thedijuliusgroup.com/c-sat-forms/individual-c-sat/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Books: https://thedijuliusgroup.com/shop/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com If you want to learn how world-class organizations build cultures customers cannot live without, explore The Experience Revolution Membership. Inside the membership you'll gain access to livestream workshops, practical frameworks, and proven strategies used by organizations around the world. Learn more at https://thedijuliusgroup.com/membership/ Learn More If your organization is working to improve customer experience but struggling to connect it to measurable business outcomes, The DiJulius Group can help. Visit: https://thedijuliusgroup.com Listen to more episodes: https://thedijuliusgroup.com/the-customer-service-revolution-podcast/ Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	256: Daniel Pink on the Human Skills AI Can't Replace	04 juin 2026	00:40:22
Why taste, touch, composition, and wisdom may become the most valuable leadership skills in the age of AI. Summary In this episode of The Customer Service Revolution Podcast, John DiJulius interviews bestselling author Daniel Pink about the human skills that artificial intelligence cannot replace. Pink explains why AI may be powerful at generating options, but humans still need taste to know what is good, touch to create real connection, composition to allocate people and technology wisely, and wisdom to ask better questions, show humility, and lead with integrity. John and Daniel also discuss the danger of relying on AI to do the hard thinking for us, the future of soft skills, whether empathy and curiosity can be trained, why leaders need to stop managing time and start allocating talent, and how younger professionals can think about AI without fear. This conversation is a practical guide for leaders who want to use AI without losing the human edge that drives trust, service, creativity, and customer loyalty. Takeaways AI can generate options, but humans need taste. AI can produce ideas quickly, but leaders still need discernment to know what is good, relevant, beautiful, useful, and aligned with the audience. Taste is built by creating, not consuming. Daniel Pink argues that people build judgment by making things, testing ideas, receiving feedback, and learning what works. "Good enough" is a dangerous standard. AI can make average work easier. The competitive advantage belongs to people and companies who keep refining beyond good enough. Touch matters more in a digital world. Physical presence, empathy, listening, comfort, and connection become more valuable as technology handles more transactional tasks. Leaders must become composers. Future leaders will need to combine human talent, machine intelligence, and resources into something greater than the pieces alone. Wisdom is different from intelligence. Wisdom includes humility, integrity, compassion, curiosity, and the ability to ask better questions. Great questions create credibility. John and Daniel agree that credibility does not come only from having answers. It often comes from asking questions no one else has asked. AI should not replace the learning process. When people use AI to skip the first draft, the hard thinking disappears. That creates what Daniel calls the risk of "intellectual obesity." Service aptitude skills are still critical. Empathy, curiosity, connection, listening, problem-solving, and energy remain essential for customer-facing teams. AI will reconfigure jobs, not simply erase them overnight. Daniel pushes back on doom-and-gloom thinking and encourages leaders to help people identify what they can do with machines that neither humans nor machines can do alone. Quotes "AI is incredibly good at generating options. What it is less good at is figuring out what's good and what's not." — Daniel Pink "The best way to build taste is by creating stuff, not by consuming stuff." — Daniel Pink "The barrier isn't execution. The barrier is discernment." — Daniel Pink "Taste requires the courage to say no." — Daniel Pink "Good enough is the enemy." — John DiJulius "I fear AI could create a kind of intellectual obesity problem, where no one is exerting intellectual effort." — Daniel Pink "Wisdom is more valuable when intelligence is abundant." — Daniel Pink "Right answers still matter, but smart questions now matter a hell of a lot more." — Daniel Pink "It's not in the answers you give. It's in the questions you ask." — John DiJulius "Strong points of view, loosely held." — Daniel Pink "You shouldn't be booing AI. That's like booing electricity." — Daniel Pink "When something becomes plentiful, it becomes cheap." — Daniel Pink Chapters List 00:00 – Introduction to Daniel Pink John introduces Daniel Pink, bestselling author of Drive, To Sell Is Human, When, The Power of Regret, and more. 02:00 – The Human Skills AI Can't Replace John opens the conversation around AI, service aptitude, and the relationship skills younger generations need to develop. 03:19 – Skill #1: Taste Daniel explains why AI can generate ideas, but humans need judgment to know what is actually good. 04:40 – Why Taste Is Built by Creating Daniel shares why passive consumption does not build discernment and why creating work matters. 06:27 – Taste, Courage, and Saying No John and Daniel discuss Steve Jobs, leadership standards, and the courage to reject ideas that are not good enough. 07:35 – The Danger of "Good Enough" AI Work John reflects on how AI can make people lazy, and Daniel explains why no company wants people who settle for average. 08:30 – AI and Intellectual Obesity Daniel shares the risk of letting AI do the first draft and removing the learning process. 10:03 – Skill #2: Touch Daniel explains why physical presence, empathy, healthcare, trades, and human comfort still matter. 11:37 – Skill #3: Composition Daniel describes composition as the ability to combine people, machines, ideas, and resources into something better. 13:09 – The Allocation Economy John and Daniel discuss the shift from managing knowledge to allocating intelligence. 14:14 – Audit Your Calendar Daniel explains why leaders should review where human talent is being wasted on work AI could handle. 15:41 – Skill #4: Wisdom Daniel defines wisdom through humility, integrity, curiosity, compassion, and better questions. 18:02 – Why Questions Matter More Now John and Daniel discuss answer engines, credibility, and the leadership power of asking questions no one else asks. 19:26 – The Five Whys and Better Listening Daniel references the importance of questioning techniques and how questions work with taste, composition, and wisdom. 20:55 – Iteration, Speeches, and Creative Work John talks about how books and keynotes are never truly finished until the deadline arrives. 21:49 – Listen Like You're Wrong John and Daniel discuss humility, intellectual flexibility, and exploring ideas instead of defending them. 23:53 – John's 10 Service Aptitude Skills John shares TDG's core service aptitude skills and asks Daniel which ones are trainable. 27:06 – Can Empathy, Curiosity, and Energy Be Trained? Daniel explains that many human traits live on a spectrum between innate and learnable. 29:12 – Why Young People Are Booing AI John asks how leaders can help younger professionals approach AI with less fear. 29:51 – The Realistic Promise of AI Daniel explains why AI will disrupt work, but likely reconfigure jobs rather than eliminate them instantly. 32:35 – What Daniel Pink Is Working On Daniel shares his interest in YouTube and how new tools are turning more people into creators. 34:46 – Will AI Water Down the Value of Books? John and Daniel discuss AI-generated books, quality decline, and whether books still carry the same authority. 37:11 – Can You Be an Expert Without Writing a Book? Daniel explains how influence now comes through many formats, including podcasts, video, and online platforms. 39:14 – Closing John thanks Daniel Pink and closes the episode. Links: DanielPinkTV : https://www.youtube.com/@danielpinktv The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Company Service Aptitude Test: https://thedijuliusgroup.com/c-sat-forms/individual-c-sat/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Books: https://thedijuliusgroup.com/shop/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com If you want to learn how world-class organizations build cultures customers cannot live without, explore The Experience Revolution Membership. Inside the membership you'll gain access to livestream workshops, practical frameworks, and proven strategies used by organizations around the world. Learn more at https://thedijuliusgroup.com/membership/ Learn More If your organization is working to improve customer experience but struggling to connect it to measurable business outcomes, The DiJulius Group can help. Visit: https://thedijuliusgroup.com Listen to more episodes: https://thedijuliusgroup.com/the-customer-service-revolution-podcast/ Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	255: Is Your Customer Experience Better—or Are You Just Measuring the Wrong Things?	28 mai 2026	00:25:51
John DiJulius explains why so many leaders believe their customer experience is improving while customers feel something very different. Summary: In this episode of The Customer Service Revolution Podcast, Denise Thompson and John DiJulius unpack one of the most dangerous gaps in business today: the difference between what leaders think customers are experiencing and what customers are actually feeling. A 2026 customer experience report referenced in the episode found that 66% of CX practitioners believe customer experience improved last year, while only 17% of consumers agree. That gap is not just a measurement issue. It is a leadership issue. John explains why survey scores, dashboards, and internal reports can create false confidence. He also discusses why customer feedback often fails to become customer intelligence, how silos distort the experience, and why frontline employees are often closest to the truth but least empowered to fix recurring friction points. The episode challenges leaders to stop judging customer experience from the conference room and start getting closer to the real customer journey. Companies that want to build loyalty, reduce friction, and create a true competitive advantage must measure what matters, listen to what customers are actually saying, and follow through with systems, standards, and accountability. Takeaways There is often a major gap between what companies think they are delivering and what customers actually experience. Leaders may be investing in CX, tracking scores, and launching initiatives, but customers may still not feel meaningful improvement. Survey scores alone are no longer enough. John argues that survey fatigue has made traditional feedback less reliable. Many customers do not complain; they simply leave. Customer feedback and customer intelligence are not the same. Feedback tells you how someone feels about an interaction. Customer intelligence helps you understand who the customer is, what they need, what they value, and where friction exists. Frontline employees often know the problems before leadership does. Contact center teams, sales teams, and customer-facing employees hear recurring complaints daily. The problem is that many companies lack a system to capture and act on that intelligence. Silos create customer experience breakdowns. Departments often optimize for their own numbers, but customers experience the company as one organization. Implementation is where most CX initiatives fail. Launching the idea is easy. Measuring, training, coaching, reinforcing, and holding people accountable is the hard part. Leaders need to become their own customers. Ordering your own product, calling your own contact center, testing your own digital journey, and experiencing your own process can expose friction dashboards miss. Customer experience is not a short-term ROI play. Cost-cutting, discounting, layoffs, and acquisitions may improve short-term numbers, but they can damage the long-term experience. AI can help leaders hear the real customer voice. Customer sentiment analysis can reveal recurring issues across calls, chats, emails, and support interactions without relying only on low-response surveys. The ultimate question is not, "Are we working on CX?" It is, "Would our customers say it is actually better?" Quotes "Customer experience can't be judged from the conference room alone." "If customers are not feeling the improvement, then the work isn't finished." "Survey scores can create false confidence if they are not connected to the real customer journey." "Feedback is one thing. Customer intelligence is another." "The frontline often knows where the friction is. The question is whether leadership has a system to hear it and fix it." "EX equals CX. What employees experience, customers will experience." "Don't just ask, 'Are we working on customer experience?' Ask, 'Would our customers say it is actually better?'" "Implementation is the hard part. Launching the idea is easy." "Some customers do not complain. They just quietly leave." "Leaders need to roll up their sleeves and get closer to the customer." Chapters List 00:00 – Introduction: The Gap Between CX Perception and Reality Denise introduces a major disconnect between what CX professionals believe and what consumers report feeling. 01:58 – Why Companies Think Experience Is Improving John explains why there may be a lag between CX initiatives and customer perception, but also why leaders may be missing the real experience. 03:43 – Why CX Initiatives Fail After Launch John discusses flavor-of-the-month initiatives, poor execution, and the importance of measurement, training, coaching, and accountability. 04:52 – How Leaders Become Disconnected from Customers John explains how growth, P&L pressure, and short-term decision-making can distance leaders from the actual customer experience. 06:54 – The Role of Silos in Customer Experience Gaps Denise and John discuss how departments can unintentionally create friction when they do not understand one another's impact on the customer. 08:48 – Signs of a Customer Experience Delusion John challenges companies that rely too heavily on surveys and NPS without understanding what those metrics may be missing. 10:26 – AI, Customer Sentiment, and Real-Time Intelligence John explains how AI can help companies identify recurring customer issues through calls, emails, chats, and sentiment analysis. 11:45 – Customer Feedback vs. Customer Intelligence John defines customer intelligence and explains why different customer avatars have different needs, expectations, and pain points. 14:14 – Why Companies Collect Feedback but Fail to Act Denise and John discuss why employees and customers stop giving feedback when nothing changes. 16:51 – How Leaders Can Stay Close Without More Surveys John recommends AI sentiment analysis, contact center focus groups, and direct conversations with frontline employees. 18:41 – Becoming Your Own Customer Denise shares an example of executives testing their own product experience and finding major improvements before launch. 20:04 – How to Know CX Strategy Is Working John explains the importance of a return-on-experience dashboard, employee energy, task forces, and internal alignment. 21:54 – Consulting CTA Denise explains how The DiJulius Group helps organizations uncover friction, build systems, and create consistency at scale. 22:43 – The Danger of Relying Only on Survey Scores John explains why low response rates and incomplete survey answers can distort the truth. 23:27 – What Companies Should Do This Quarter John recommends speaking directly with VIP customers, creating a CX champion, forming a task force, and following a proven methodology. 24:44 – Closing Challenge Denise challenges leaders to ask whether customers would say the experience is actually better. Links: The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Company Service Aptitude Test: https://thedijuliusgroup.com/c-sat-forms/individual-c-sat/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Books: https://thedijuliusgroup.com/shop/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com If you want to learn how world-class organizations build cultures customers cannot live without, explore The Experience Revolution Membership. Inside the membership you'll gain access to livestream workshops, practical frameworks, and proven strategies used by organizations around the world. Learn more at https://thedijuliusgroup.com/membership/ Learn More If your organization is working to improve customer experience but struggling to connect it to measurable business outcomes, The DiJulius Group can help. Visit: https://thedijuliusgroup.com Listen to more episodes: https://thedijuliusgroup.com/the-customer-service-revolution-podcast/ Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	254: Incentives That Drive Service Behaviors	21 mai 2026	00:54:27
Are Your Incentives Creating the Customer Experience You Actually Want? Summary: John DiJulius explains how the behaviors your company rewards, measures, and recognizes become the customer experience your customers actually receive. Every company has incentives. Some are obvious: bonuses, commissions, contests, scorecards, performance reviews, and promotions. Others are quieter: praise, attention, flexibility, and who gets celebrated in meetings. But here is the real question: are your incentives creating the customer experience you actually want? In this episode, Denise Thompson and John DiJulius unpack how incentives drive service behaviors, why companies often reward the wrong things, and how customers ultimately feel whatever the organization values internally. John shares examples from Starbucks, Spirit Airlines, Blockbuster, Charles Schwab, Amazon, John Roberts Spa, Cameron Mitchell Restaurants, and The DiJulius Group's own methodology. You will learn why speed, efficiency, sales, and profit are not bad metrics, but they become dangerous when they are the only metrics that matter. John also explains how leaders can recognize and reward the right behaviors, including ownership, personalization, follow-through, referrals, retention, service recovery, and Above and Beyond moments. Key Takeaways Your incentives reveal what your company truly values. Leaders may say customer experience is a priority, but employees follow what gets measured, rewarded, promoted, and recognized. Customers feel your internal reward system. They may never see your incentive plan, but they feel it when employees rush, enforce policy over empathy, or focus on transactions over relationships. Efficiency metrics can create unintended consequences. Metrics like average call time, speed, and volume are not bad, but they become dangerous when they are the only things that matter. Not all profits are good profits. Hidden fees, late fees, rigid policies, and short-term revenue plays can damage trust and exhaust frontline employees. Recognition is a powerful teaching tool. Culture is shaped by what leaders notice, celebrate, repeat, and turn into stories. Great service must be behaviorally defined. "Deliver great service" is too vague. Leaders need to define and reward specific behaviors such as ownership, empathy, personalization, follow-through, teamwork, problem prevention, and service recovery. The best service incentives align with retention and referrals. Repeat business, referrals, renewals, and earned sales growth are strong indicators that the experience is working. Stories make culture scalable. Recognition systems like the Milkshake Award and Bear Claw Award help employees understand what Above and Beyond service looks like in real life. Quotes "Customers do not experience your mission statement. They experience what your company rewards." "What gets recognized gets repeated." "If you reward speed, you get speed. If you reward shortcuts, you get shortcuts." "Not all profits are good profits." "Recognition does not always have to be financial. Sometimes culture is built by what gets noticed." "Great service is too vague unless leaders define the behaviors behind it." "The customer is the benefactor of what the company rewards internally." "Your incentives should be aligned with the experience you want delivered." "Profit is the byproduct of the experience you deliver." "Employees will do what you tell them is important." Chapters List 00:00 — Introduction Denise and John open the conversation and preview the topic of incentives that drive service behaviors. 02:51 — Why Incentives Matter to Customer and Employee Experience Denise frames the episode around formal and informal incentives and asks whether companies are rewarding the experience they actually want. 04:52 — What Gets Recognized Gets Repeated John explains why incentives shape employee behavior and how policies communicate what a company values. 07:59 — Incentives Reveal What Companies Truly Believe Denise and John discuss how incentive systems expose a company's real priorities. 09:13 — Starbucks and Customer Service Targets The conversation explores what it signals when a company connects employee rewards to customer service, operations, and performance. 12:24 — The Risk of Unintended Consequences John explains how incentives can unintentionally create the wrong behaviors, using average call time and rigid policy enforcement as examples. 14:01 — Not All Profits Are Good Profits John shares examples from The Employee Experience Revolution, including Blockbuster and Charles Schwab, to show how bad profit policies damage customer trust. 18:01 — How Incentives Show Up in the Customer Experience John explains how retention, referrals, and repeat business reveal whether the experience is actually working. 20:12 — Where Companies Accidentally Reward the Wrong Behaviors John shares the example of gift cards, expiration dates, and the difference between short-term profit and lifetime customer value. 23:42 — Lessons from Low-Cost Business Models Denise and John discuss Spirit Airlines, price competition, and what happens when low cost becomes high friction. 26:31 — Warning Signs Your Incentives Are Creating Bad Behaviors John explains how complaints, employee frustrations, contact centers, and customer sentiment can reveal service breakdowns. 31:45 — What Leaders Should Recognize and Reward John discusses service behaviors, FORD, earned sales growth, referrals, retention, and recognition systems. 38:39 — Mid-Episode CTA Denise explains how The DiJulius Group helps organizations define, teach, measure, and reinforce world-class service. 39:59 — Recognition Without Big Incentive Budgets John shares the Milkshake Award from Cameron Mitchell Restaurants and explains how symbols and storytelling reinforce culture. 43:45 — How to Collect and Share Service Stories John explains how companies can build databases of Above and Beyond stories and use them in meetings, training, and onboarding. 49:40 — Avoiding Forced or Manipulated Recognition Denise and John discuss how to seek customer feedback without creating survey-chasing behavior. 53:23 — Peer-to-Peer Recognition John shares the importance of employees recognizing other employees, including the "caught you doing something right" example. 55:53 — The Simplest Truth About Incentives and Service Culture John closes with the core message: incentives and recognition should be based on the experience you want employees to deliver. 57:26 — Denise's Closing Challenge Denise challenges leaders to examine what their company rewards, praises, promotes, tolerates, and repeats. Links: The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Company Service Aptitude Test: https://thedijuliusgroup.com/c-sat-forms/individual-c-sat/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Books: https://thedijuliusgroup.com/shop/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com If you want to learn how world-class organizations build cultures customers cannot live without, explore The Experience Revolution Membership. Inside the membership you'll gain access to livestream workshops, practical frameworks, and proven strategies used by organizations around the world. Learn more at https://thedijuliusgroup.com/membership/ Learn More If your organization is working to improve customer experience but struggling to connect it to measurable business outcomes, The DiJulius Group can help. Visit: https://thedijuliusgroup.com Listen to more episodes: https://thedijuliusgroup.com/the-customer-service-revolution-podcast/ Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	253: More Than a Keynote: How Great Speakers Help Companies Change	14 mai 2026	01:04:30
What Companies Should Know about a Customer Experience Keynote Speaker Summary: In this episode of The Customer Service Revolution Podcast, Denise Thompson sits down with John DiJulius for a behind-the-scenes conversation about what it really means to be a conference speaker. While many organizations think of a keynote as a high-energy moment in an agenda, John explains that the best keynotes do more than motivate. They help leaders see what needs to change, give teams a common language, and create a spark that can become real transformation if the company knows what to do next. John shares how he prepares for events, customizes messages for different industries, reads a room in real time, and balances the glamour of speaking with the grind of travel, preparation, and always being "on stage." He also explains why companies should choose speakers based not only on energy and entertainment, but on whether they can deliver actionable, take-backable content that helps the organization change long after the applause ends. The big lesson: a keynote can be a turning point, but only if leaders treat it as the beginning of the work, not the end of the event. Key Takeaways 1. A keynote should create transformation, not just applause. John explains that his goal is not simply to entertain an audience. His goal is to help people think differently, act differently, and take something back that they can still use six, twelve, or eighteen months later. 2. Motivation is not enough. The best speakers combine three things: they entertain, educate, and evoke action. A motivational message may feel good in the moment, but without a practical method, nothing changes. 3. Companies need a post-keynote action plan. A keynote wears off if leaders do not create a structure for implementation. John recommends immediate follow-up, stakeholder conversations, and clear ownership of next steps. 4. The best speakers customize deeply. John shares how he studies the company, industry, event theme, KPIs, CEO messaging, and audience mindset so the keynote lands in the client's actual world. 5. Customer experience problems are universal. Across industries, companies struggle with employee roulette, personal interpretation, inconsistent service, and the mistaken belief that customer service is common sense. 6. Leaders must tee up the message properly. If a CEO spends the morning saying the company is crushing it, the audience may resist the need for change. Great leaders create urgency by explaining why the organization must keep evolving. 7. The conference should not end when people leave the room. John and Denise discuss the value of reviewing notes immediately, creating accountability, and having attendees share what they learned with the broader team within seven to ten days. Links: The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Company Service Aptitude Test: https://thedijuliusgroup.com/c-sat-forms/individual-c-sat/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Books: https://thedijuliusgroup.com/shop/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com If you want to learn how world-class organizations build cultures customers cannot live without, explore The Experience Revolution Membership. Inside the membership you'll gain access to livestream workshops, practical frameworks, and proven strategies used by organizations around the world. Learn more at https://thedijuliusgroup.com/membership/ Learn More If your organization is working to improve customer experience but struggling to connect it to measurable business outcomes, The DiJulius Group can help. Visit: https://thedijuliusgroup.com Listen to more episodes: https://thedijuliusgroup.com/the-customer-service-revolution-podcast/ Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	252: The Skills Leaders Need When AI Changes Everything	07 mai 2026	00:28:59
Why Human Leadership Is the New Competitive Advantage in the Age of AI Summary: AI is changing how companies operate, scale, and compete. But according to Dr. Brynn Scarborough, the future will not belong to the companies that automate the most. It will belong to the companies that intentionally develop the human leadership skills AI cannot replace. In this episode, John DiJulius sits down with Dr. Scarborough, Founder and CEO of Alchemy Leadership Lab, to discuss the leadership infrastructure companies need in an era of rapid transformation. Brynn shares lessons from scaling a North American business unit from $20 million to $65 million in revenue, doubling the workforce, tripling profitability, and leading the organization through a private equity buyout. John and Brynn explore why learning and development can no longer be treated as a compliance exercise, why resilience must be intentionally built, and why the skills once labeled "soft" are becoming the most valuable capabilities in business. They also discuss AI's impact on workforce optimization, leadership development, experience engineering, succession planning, and the growing need for leaders who can create trust, connection, and momentum under pressure. This conversation is for CEOs, founders, CX leaders, HR executives, and anyone responsible for building a leadership bench strong enough for what is coming next. Guest Bio Dr. Brynn Scarborough is the Founder and CEO of Alchemy Leadership Lab. She spent more than 13 years scaling a North American business unit from $20 million to $65 million in revenue inside a $110 million global structure, doubling the workforce, tripling profitability, and leading the organization through a private equity buyout. She holds a Doctorate of Business Administration and an MBA from the University of Tampa's Sykes College of Business. Her doctoral research focused on leadership resilience and how organizations can engineer sustained high performance without burnout, founder dependency, and key person risk. Through Alchemy Leadership Lab, she works with founders, CEOs, PE operating partners, and C-suite leaders at key growth inflection points, including succession, scale, acquisition, and AI-driven transformation. Key Takeaways AI may optimize processes, but it cannot replace the human leadership required to guide people through change. Companies that reduce headcount or flatten organizations without developing remaining leaders risk creating future capability gaps. Leadership development must be continuous, not episodic. Resilience, emotional intelligence, and executive agility are becoming essential leadership traits. Gen Z is asking for career development, and companies that invest in it have a stronger chance of retaining emerging talent. The next generation of leaders may not gain experience the same way previous generations did, so organizations must intentionally design growth paths. Transformation fails when companies focus only on systems and processes but neglect behavioral change. Human connection will become a premium differentiator as more business interactions become automated. Resources Mentioned: brynn@alchemyleadershiplab.comWebsite: www.alchemyleadershiplab.comLinkedIn: www.linkedin.com/in/brynnscarboroughInstagram: www.instagram.com/alchemyleadershiplabBook a Discovery Call: calendly.com/brynn-alchemyleadershiplab/20min-discovery-call Links: The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Company Service Aptitude Test: https://thedijuliusgroup.com/c-sat-forms/individual-c-sat/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Books: https://thedijuliusgroup.com/shop/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com If you want to learn how world-class organizations build cultures customers cannot live without, explore The Experience Revolution Membership. Inside the membership you'll gain access to livestream workshops, practical frameworks, and proven strategies used by organizations around the world. Learn more at https://thedijuliusgroup.com/membership/ Learn More If your organization is working to improve customer experience but struggling to connect it to measurable business outcomes, The DiJulius Group can help. Visit: https://thedijuliusgroup.com Listen to more episodes: https://thedijuliusgroup.com/the-customer-service-revolution-podcast/ Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	251: Why Customer Experience Leaders Must Prove ROI	30 avr. 2026	00:33:00
Learn how to prove customer experience ROI by measuring Return on Experience, customer retention, referrals, earned sales growth, complaints, and loyalty. Summary: Customer experience leaders are facing a new reality: it is no longer enough to say customer experience matters. Executives want proof. In this episode of the Customer Service Revolution Podcast, Denise Thompson and John DiJulius discuss why CX leaders are being asked to connect experience initiatives directly to business outcomes like retention, referrals, loyalty, complaints, customer effort, close ratios, and revenue growth. John explains why customer satisfaction is too low of a bar, why NPS and surveys alone do not tell the full story, and why organizations need a clear Return on Experience dashboard to prove the financial impact of customer experience. He also breaks down why journey mapping often fails, how inconsistency damages brand trust, and why broken handoffs quietly cost companies revenue. The episode gives customer experience leaders a practical way to move from "warm and fuzzy" to measurable, executive-level business impact. Key Takeaways 1. Customer satisfaction is too low of a bar Satisfied customers are not necessarily loyal. They may simply be customers who were not frustrated enough to complain. Leaders need to measure whether customers are staying, buying again, referring others, and spending more. 2. CX leaders need to prove financial impact Customer experience competes for budget against sales, marketing, IT, AI, and other departments. If CX leaders cannot show measurable business outcomes, they risk being viewed as optional. 3. Return on Experience should be measured clearly A strong ROX dashboard should connect CX efforts to business metrics such as retention, referrals, complaints, close ratios, first-contact resolution, customer effort score, reviews, and average annual spend. 4. Journey mapping fails when it only captures operations Most journey maps focus on standard operating procedures. The real opportunity is adding experiential standards, identifying service defects, improving handoffs, and creating above-and-beyond moments. 5. Inconsistency quietly destroys trust When the customer experience depends on which employee, department, or location a customer reaches, the brand becomes unpredictable. John calls this "employee roulette." 6. Handoffs are where CX is won or lost Customers and employees should not have to restart the relationship every time they move from one person or department to another. Warm handoffs create continuity and trust. 7. Earned sales growth may be one of the best CX metrics Tracking how much revenue comes from repeat customers and referrals gives companies a clearer view of whether the experience is actually driving loyalty and growth. Resources Mentioned Return on Experience dashboard Earned Sales Growth podcast Earned Sales Growth blog Customer Experience Executive Academy The DiJulius Group consulting services Links: The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Company Service Aptitude Test: https://thedijuliusgroup.com/c-sat-forms/individual-c-sat/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Books: https://thedijuliusgroup.com/shop/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com If you want to learn how world-class organizations build cultures customers cannot live without, explore The Experience Revolution Membership. Inside the membership you'll gain access to livestream workshops, practical frameworks, and proven strategies used by organizations around the world. Learn more at https://thedijuliusgroup.com/membership/ Learn More If your organization is working to improve customer experience but struggling to connect it to measurable business outcomes, The DiJulius Group can help. Visit: https://thedijuliusgroup.com Listen to more episodes: https://thedijuliusgroup.com/the-customer-service-revolution-podcast/ Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	205: The Secret to Scaling Service Culture Across 19 Resorts (pt 2 of 2)	23 avr. 2026	00:27:42
How do you scale a world-class customer experience across 19 resort properties and 20,000 employees? Summary: This episode is part 2 of 2 In part two of this conversation, John DiJulius and Jess Shannon of Sandals Resorts International go deeper into what it really takes to sustain a customer experience transformation at scale. Jess shares how Sandals turned service standards into a company-wide service anthem competition, creating buy-in, emotional connection, and long-term recall across 19 resorts and 20,000 team members. They also unpack how leaders can start small, build momentum, gain executive buy-in, and prove ROI through experience initiatives. The episode closes with a powerful look at how Sandals cared for guests and team members after Hurricane Melissa, proving that employee experience is not a slogan. It is the foundation of customer experience. Key Takeaways: Sustainable CX requires more than a launch. It requires reinforcement, visibility, and emotional connection. Sandals used a service anthem competition to make service standards memorable and engaging. Great CX transformation starts by fixing one small but high-impact pain point. Executive buy-in depends on speaking the language leaders care about most, whether that is finance, data, or outcomes. Communication is what keeps leaders bought in after the initial excitement wears off. Inclusive, crowdsourced ideas create better customer and employee experiences than siloed efforts. Employee experience and customer experience are inseparable. Sandals' hurricane response showed that culture is revealed most clearly in crisis. Notable Moments The Service Anthem Idea Sandals created a company-wide service anthem competition that turned service standards into something team members could sing, remember, and own. Start Small Jess shares why the first year's mantra was "changing the world one check-in at a time" and why focused improvements build momentum faster than sweeping initiatives. Winning Executive Buy-In The conversation explores how CX leaders can better influence CEOs and senior leadership by framing experience work around the outcomes that matter most to them. Crisis Reveals Culture The story of Sandals' response to Hurricane Melissa offers one of the clearest examples of how employee experience and customer experience work together in real life. Links: The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Company Service Aptitude Test: https://thedijuliusgroup.com/c-sat-forms/individual-c-sat/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Books: https://thedijuliusgroup.com/shop/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com If you want to learn how world-class organizations build cultures customers cannot live without, explore The Experience Revolution Membership. Inside the membership you'll gain access to livestream workshops, practical frameworks, and proven strategies used by organizations around the world. Learn more at https://thedijuliusgroup.com/membership/ Chapters: 00:00 Service DNA Launch and Operational Adjustments 00:55 The Importance of Service Recovery 01:53 Engaging Employees Through Competition 09:58 Building a Customer-Centric Culture 16:52 Response to Hurricane Melissa 26:42 CSR_ShowClose.mp3 Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	249: What It Really Takes to Scale Customer Experience Across 20,000 Team Members	16 avr. 2026	00:41:58
How do you scale a world-class customer experience across 20,000 employees and 19 resort properties? Summary: What happens when a hospitality brand known for exceptional guest experiences decides to get even more intentional? In this episode, John DiJulius sits down with Jessica Shannon, Chief Experience Officer of Sandals Resorts International, to talk about how Sandals is scaling customer and employee experience without losing the heart of the brand. Jessica shares how her background in the Peace Corps, global consulting, crisis response, and strategy shaped her approach to service. She explains why the future of customer experience leadership is bigger than customer experience alone, and why the most effective organizations connect guest experience, employee experience, analytics, and innovation into one cohesive strategy. This episode is packed with practical insight for experience leaders, operators, and executives trying to create consistency, culture, and loyalty as they grow. Key Takeaways: Customer experience leadership works best when it includes both customer and employee experience. Growth exposes weak systems fast, especially in service culture. Culture cannot be scaled by memo. It has to be built intentionally. Frontline employees must help create the standards they are expected to live. Data is everywhere, but insight is rare. Service recovery is not damage control. It is a loyalty strategy. Memorable experiences come from authenticity, not generic excellence. Senior executive buy-in is non-negotiable for experience transformation. Links: The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Company Service Aptitude Test: https://thedijuliusgroup.com/c-sat-forms/individual-c-sat/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Books: https://thedijuliusgroup.com/shop/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com If you want to learn how world-class organizations build cultures customers cannot live without, explore The Experience Revolution Membership. Inside the membership you'll gain access to livestream workshops, practical frameworks, and proven strategies used by organizations around the world. Learn more at https://thedijuliusgroup.com/membership/ Chapters: 00:00 Service DNA Launch and Operational Adjustments 00:50 Personal Growth and Team Development 00:53 The Journey Begins: A New Path 01:43 Life Lessons from the Peace Corps 06:41 Consulting: A Boot Camp for Learning 08:05 Navigating Global Crises: The Ebola Response 09:33 Reopening Tourism: Lessons from COVID-19 10:48 Creating the Chief Experience Officer Role 12:07 The Evolution of Customer Experience 13:56 Integrating Data for Enhanced Experiences 15:46 Sandals Resorts: A Commitment to Excellence 19:00 The Shift to Sandals 2.0 21:12 Building a Service DNA Culture 23:41 The Importance of Team Member Engagement 26:43 Creating Meaningful Moments in Service 33:35 Creating Unique Caribbean Experiences 36:11 Managing Expectations in Hospitality 39:10 The Importance of Service Recovery 41:01 CSR_ShowClose.mp3 Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	248: What Target's Decline Teaches Every CEO About Customer Experience	09 avr. 2026	00:43:43
Target's decline: A conversation on leadership drift, relationship capital, employee experience, and the warning signs that a brand is losing customer trust. Summary: In this episode, Denise Thompson and John DiJulius unpack why Target's recent struggles are bigger than retail headlines. John argues that what happened at Target is not mainly about controversy or pricing. It is about leadership, culture, diluted brand clarity, and a declining frontline experience. The conversation explores how great brands build relationship capital, why employee experience always shows up in customer experience, why discounts cannot repair emotional trust, and what leaders should monitor before decline becomes visible in revenue. Key Takeaways: Target's problem is deeper than headlines. John frames it as a leadership and culture issue, not just a retail or controversy issue. Relationship capital takes years to build and can be drained by inconsistency. Customers give trusted brands grace at first, but repeated poor experiences change the story. Frontline is the bottom line. Investment in customer-facing employees matters more than most executive teams act like it does. EX = CX. Employee experience will always show up in the customer experience. Operational training is not enough. Great brands also teach service aptitude: listening, empathy, rapport, recovery, and standards that are actionable and observable. Price cuts are a bandage, not a cure. Promotions may create short-term movement, but they do not rebuild emotional trust. Leaders need better early warning signals. Complaints, repeat visits, referrals, average ticket, and customer count tell a truer story than vanity metrics alone. Links: The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Company Service Aptitude Test: https://thedijuliusgroup.com/c-sat-forms/individual-c-sat/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Books: https://thedijuliusgroup.com/shop/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com If you want to learn how world-class organizations build cultures customers cannot live without, explore The Experience Revolution Membership. Inside the membership you'll gain access to livestream workshops, practical frameworks, and proven strategies used by organizations around the world. Learn more at https://thedijuliusgroup.com/membership/ Chapters: 00:00 Introduction to Customer Service Revolution Podcast 01:10 Personal Activities and Springtime Outdoors 02:41 Target's Story: Beyond Retail to Leadership 03:36 Starbucks and Brand Transition Strategies 04:14 Target's Loyalty and Experience Challenges 04:57 What Made Target a Favorite Brand 05:43 When Did Target Start to Lose Its Edge? 06:52 The Power of Brand Clarity and Leadership Vision 07:16 Amazon's Customer-Centric Model as a Benchmark 08:21 Target's Identity Crisis and Political Stances 09:31 The Risks of Taking Political or Social Stances 10:52 Overconfidence and Rapid Growth Risks 14:30 The Lag Effect in Customer Experience 16:31 Target's Cost-Cutting and Culture Impact 18:56 Genuine Frontline Investment in Training 22:29 Turning Employee Culture into Customer Experience 24:19 Employees' Belief in the Brand and Customer Perception 27:31 Target's Discount Strategies and Emotional Connection 29:54 The Dangers of Conditional Brand Commitments 32:08 The Relationship Economy and Loyalty Building 33:02 Starting Small to Improve Customer Relationships 34:53 Early Warning Signs for Organizational Culture Issues 38:25 Questions for Leadership and Brand Clarity 42:01 Revisiting Leadership Mindset and Organizational Culture Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	247: What Makes Customers Stay Loyal and Come Back	02 avr. 2026	00:41:08
Summary: What makes a company the kind of brand customers would actually miss if it disappeared tomorrow? In Episode 247 of the Customer Service Revolution Podcast, Denise Thompson and John DiJulius break down the six drivers that separate forgettable businesses from brands customers stay loyal to: great product or service, consistency, ease of doing business, employee evangelists, educating instead of selling, and personalization. They also unpack why consistency is often the biggest missed opportunity, how friction quietly pushes customers away, why zero-risk policies build trust, and what leaders can do to create an experience customers do not want to leave. If you want to build stronger loyalty, create more trust, and make price less relevant, this episode gives you the blueprint. John shares the six drivers that make a company indispensable to its customers: Great product or service Consistency Ease of doing business Employee evangelists Educate instead of sell Personalized experiences They discuss: Why a great product is now only the price of admission Why consistency creates trust and certainty How friction and policies push customers away Why employee experience always shows up in customer experience How educating customers builds credibility and long-term trust Why personalization creates emotional connection Why consistency may be the most important starting point for most organizations Key Takeaways A great product alone is no longer enough to differentiate your business. Customers are loyal to experiences they can trust and predict. Friction kills loyalty faster than most leaders realize. Employees who believe in the brand create stronger customer experiences. Educating customers builds trust faster than pushing a sale. Personalization makes customers feel seen, valued, and remembered. Consistency is often the biggest customer experience opportunity. Links: The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Company Service Aptitude Test: https://thedijuliusgroup.com/c-sat-forms/individual-c-sat/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Books: https://thedijuliusgroup.com/shop/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com If you want to learn how world-class organizations build cultures customers cannot live without, explore The Experience Revolution Membership. Inside the membership you'll gain access to livestream workshops, practical frameworks, and proven strategies used by organizations around the world. Learn more at https://thedijuliusgroup.com/membership/ Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	246: The 6 Steps to a Successful CX Initiative	26 mars 2026	00:48:26
Summary: Most customer service initiatives do not fail because leaders do not care. They fail because they launch with excitement, then daily operations swallow them whole. In this episode, Denise Thompson and John DiJulius break down the six steps required to build a customer experience initiative that actually lasts: create it, launch it, certify it, implement it, measure it, and sustain it. They also tackle what leaders are facing right now, including AI being pushed into customer operations too quickly, the need for executive sponsorship, the importance of frontline buy-in, and why sustaining an initiative matters more than the launch itself. Key Takeaways: Customer experience initiatives fail when they are treated like events instead of systems. Executive sponsorship must be visible and consistent, not passive. Frontline employees need involvement in creation and launch to drive adoption. Certification is necessary because attendance does not prove understanding. Implementation works best with crawl-walk-run sequencing and repeated reinforcement. Sustaining the initiative requires constant coaching, visibility, measurement, and onboarding integration. Key Quotes: "A system, not a speech." "Customer experience can't be flavor of the month." "Technology is for tasks. Humans are for empathy, problem solving, and relationship building." "Attendance itself isn't retention." This is Denise's framing of the certification issue. "You never arrive." "Don't launch another initiative that you can't sustain." Links: The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Company Service Aptitude Test: https://thedijuliusgroup.com/c-sat-forms/individual-c-sat/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Books: https://thedijuliusgroup.com/shop/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com If you want to learn how world-class organizations build cultures customers cannot live without, explore The Experience Revolution Membership. Inside the membership you'll gain access to livestream workshops, practical frameworks, and proven strategies used by organizations around the world. Learn more at https://thedijuliusgroup.com/membership/ Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	245: 5 Strategies Invest West Used to Build a Customer Experience Culture That Sticks	19 mars 2026	01:07:21
How Invest West Took What They Learned at The Customer Experience Executive Academy and Built a Customer Experience Culture That Sticks Summary: In this episode of the Customer Service Revolution Podcast, Dave Murray talks with CXEA graduates Rebecca Blaisdell and Megan Francis of Invest West about what it really looks like to bring customer experience from theory into daily operations. They share how their property management company used The DiJulius Group methodology to break down silos, create signature experiences, build internal ambassadors, and turn customer experience into part of the culture—not just another training initiative. The result: stronger team buy-in, improved morale, a more consistent experience, and an 87% increase in positive reviews What You'll Learn: Customer experience cannot stay vague. It has to be defined, taught, and reinforced. Buy-in grows when employees help create the experience, not just receive instructions about it. Breaking down silos improves consistency across departments and locations. Tools like ambassador groups, huddles, playbooks, and scorecards help sustain momentum. Small above-and-beyond behaviors can create immediate and measurable customer impact. Invest West reported an 86–87% increase in positive reviews and improved its Google rating from 4.2 to 4.4. Key Quotes: "We didn't want to just check a box. We wanted to live and breathe it." "It didn't feel like a top-down program. It felt organic and intentional." "We were very heavily focused on the operational end, and we needed a greater emphasis on the experience end." "How can we be the best part of that customer's day?" "This is not a program we're doing. It has become part of our culture." "You're going to get more out of it than you think you are." Links: The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Company Service Aptitude Test: https://thedijuliusgroup.com/c-sat-forms/individual-c-sat/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Books: https://thedijuliusgroup.com/shop/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com If you want to learn how world-class organizations build cultures customers cannot live without, explore The Experience Revolution Membership. Inside the membership you'll gain access to livestream workshops, practical frameworks, and proven strategies used by organizations around the world. Learn more at https://thedijuliusgroup.com/membership/ Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	244: Customer Experience Leadership Challenges Solved	12 mars 2026	00:34:39
Summary: What does it really mean to be customer-centric? Where should leaders start if they want to build a culture obsessed with customer experience? In this special mailbag episode of the Customer Service Revolution Podcast, Denise Thompson puts John DiJulius in the hot seat with real questions from leaders about customer experience, culture, and leadership alignment. They tackle topics every organization struggles with: • The difference between customer service and customer-centric culture • How to get leadership aligned around CX • Why employee experience alone does not guarantee great customer experience • What to do with employees who resist new service standards • How to know whether your CX issues are leadership problems or operational problems John also shares lessons learned from 33 years in business, including one leadership mistake he wishes he had corrected sooner. If you're a CEO, executive, or CX leader trying to build an organization customers cannot live without, this episode will give you practical insight you can apply immediately. Listen in as Denise fires the questions and John answers them live. What You'll Learn: Customer centricity must start at the top of the organization. Customer experience is not a "program of the year." It must be an ongoing leadership obsession. Companies that chase short-term wins often sacrifice long-term loyalty. Hiring and training for service aptitude is critical to delivering consistent customer experiences. Employee engagement alone does not produce great CX — employees must also be trained how to deliver it. Leaders should focus their energy on the believers and fence-sitters, not the critics and cynics. Allowing high-producing employees to ignore the culture can undermine the entire organization. Key Quotes: "Customer experience isn't the flavor-of-the-month program. It's an obsession." "There is no Ozempic for customer experience." "If customer experience is not a value of the CEO and the C-suite, it will never become a value of the company." "Employee experience helps create great customer experience, but it doesn't guarantee it." "Celebrate the believers and you'll win the fence sitters." Links: The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Company Service Aptitude Test: https://thedijuliusgroup.com/c-sat-forms/individual-c-sat/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Books: https://thedijuliusgroup.com/shop/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com If you want to learn how world-class organizations build cultures customers cannot live without, explore The Experience Revolution Membership. Inside the membership you'll gain access to livestream workshops, practical frameworks, and proven strategies used by organizations around the world. Learn more at https://thedijuliusgroup.com/membership/ Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	243: Culture vs. Compensation: Why 82% of Managers Are 'Accidental' and How It's Costing You Talent	05 mars 2026	00:44:03
Summary: After decades of working with world-class organizations, we've learned something that surprises most leaders: employees don't leave because of pay—they leave because of how they're led. In this episode of the Customer Service Revolution podcast, John DiJulius and Denise Thompson reveal the leadership behaviors that reduce turnover, strengthen culture, and create workplaces people never want to leave. You'll learn why 82% of managers are 'accidental managers' without proper training, how the FORD method (Family, Occupation, Recreation, Dreams) builds unbreakable connection, why inconsistency drives more turnover than low pay, and how companies like Chick-fil-A and The Ritz-Carlton retain talent without paying premium wages. If you're losing good people to competitors and think it's about money, this episode will change how you lead—and how your best employees decide to stay. What You'll Learn: Why most employees don't leave because of pay (and what really drives them away) How world-class companies reduce turnover without raising wages The #1 mistake leaders make when they have turnover (hint: reactive hiring) Why 82% of managers are 'accidental managers' and how it destroys retention How the FORD method creates deep employee connection Why inconsistency and uncertainty drive more turnover than compensation How to model 'educate vs. sell' leadership that builds trust The role of 'servant leadership' in reducing turnover One action leaders can take this week to improve retention When culture outperforms compensation (and when it doesn't) Key Quotes: "We hire from the exact same labor pool as our competitors. We don't pay more. It's what we do with them after we hire them." — John DiJulius "Employees don't quit companies, they quit people. Not just bosses—they also quit toxic coworkers you're not protecting the culture from." — John DiJulius "It's better to lose the sales than the reputation. Employee roulette destroys brands." — John DiJulius "82% of existing managers are accidental managers—promoted without training. That's why retention fails." — John DiJulius "The number one cause of anxiety is uncertainty. Employees need predictability and clarity." — John DiJulius "Know your employees' FORD: Family, Occupation, Recreation, Dreams. That's what makes them stay." — John DiJulius Links: The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Company Service Aptitude Test: https://thedijuliusgroup.com/c-sat-forms/individual-c-sat/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Books: https://thedijuliusgroup.com/shop/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	242: The Customer Experience Blueprint Used by CFA, Ritz pt2	26 févr. 2026	00:40:45
The 10 Commandments Part 2: Why Your Customer Experience Can't Exceed Your Employee Experience What separates world-class customer experience companies from everyone else? It's not budget. It's not luck. It's a system. In Part 2 of our deep dive into The DiJulius Group's 10 Commandments, John DiJulius and Denise Thompson reveal why exceptional customer experience is impossible without an exceptional employee experience. This episode unpacks Commandments 6-10, covering everything from hiring for character over competence, to building leaders on purpose instead of by accident, to why training must be treated as a product. You'll learn why world-class onboarding has nothing to do with HR paperwork marathons, what's really fueling the retention crisis, and why companies rise to the level of their systems—not their goals. If you're ready to eliminate silos, build leaders who actually lead, and create a workplace people never want to leave, this is your playbook. What You'll Learn: Why hiring for character instead of just technical skills changes everything How to make your interview process 'un-gameable' (even when candidates use AI to prep) The four phases of world-class onboarding—and why most companies only do one The danger of 'accidental managers' and how to build leaders on purpose Why training must be designed, delivered, and certified like a product you'd sell How to eliminate organizational silos that kill customer experience Which commandment creates the fastest impact (and when to start somewhere else) What the customer service revolution will look like in the next 5-10 years Key Insights for C-Suite Leaders "Hire for the heart, train for the part. Technical skills can be taught. Behavior is a lot harder." — John DiJulius "The best companies scare more people out of wanting to work there than they attract—by design." — John DiJulius "Companies don't rise to the level of their goals. They rise to the level of their systems." — Denise Thompson "Your customer experience is your offense. It makes customers come back more often, pay higher prices, and send more people." — John DiJulius "Customers aren't more demanding than ever. They're less tolerant of bad experiences." — John DiJulius Who This Episode Is For CEOs and business owners committed to building world-class cultures VP/Head of HR and People Operations Chief Customer Experience Officers (CXO) Operations leaders struggling with retention and engagement Learning & Development / Training Directors Links: The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Company Service Aptitude Test: https://thedijuliusgroup.com/c-sat-forms/individual-c-sat/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Books: https://thedijuliusgroup.com/shop/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	241: CX Strategy Blueprint Part 1: The Proven Framework That Chick-fil-A, Starbucks & Ritz-Carlton Use to Dominate Customer Experience	19 févr. 2026	00:42:12
Episode Summary What separates world-class customer experience companies from everyone else? It's not budget. It's not luck. It's a system. In Part 1 of this two-part series on the Customer Service Revolution podcast, John DiJulius — founder of The DiJulius Group and the CX architect behind Chick-fil-A, Starbucks, Nestle, Ritz-Carlton, and top hospitals, financial institutions, and luxury resorts worldwide — begins breaking down the 10 Commandments of Customer Experience: the gold-standard methodology that has transformed how C-suite leaders design, implement, and sustain world-class customer and employee experiences. This episode covers the first half of the framework — from igniting your CX revolution to building your signature experience and creating a zero risk organization. Part 2 (next week) will cover the employee experience, training, and implementation commandments. This isn't theory. This is the actual operating system behind the most admired brands in the world — codified, structured, and sequenced so any organization can implement it. What You'll Learn in Part 1 • Why John created the 10 Commandments: The frustration of watching great CX collapse as companies scale — and the realization that no one had ever codified how world-class companies actually do it • Commandment 1 — Ignite the CX Revolution: How to draw a line in the sand as a CEO and make customer obsession a non-negotiable organizational commitment (includes the 'Day in the Life of a Customer' video tool used in new hire orientation) • The Customer Experience Action Statement: Why mission statements don't drive behavior — and how one action statement built on 3 pillars aligns every employee in every interaction • The Never & Always Tool (Customer Bill of Rights): The fastest and most immediately transformational CX tool in the framework — 8-10 non-negotiable standards that eliminate employee roulette, department roulette, and location roulette • Commandment — Signature Experience Design: How journey mapping from the customer's vantage point creates a differentiated experience that makes your brand impossible to replicate • Zero Risk Organization: What it truly means (hint: it's not about never dropping the ball) — and how empowering frontline employees to recover brilliantly creates loyalty no marketing budget can buy • Above & Beyond Culture at Scale: Why telling employees to 'go above and beyond' doesn't work — and the top-of-mind awareness system that makes wow moments a daily norm • The North Star Framework: Why 'flavor of the month' management destroys CX consistency — and how anchoring to one methodology creates shared language, accountability, and lasting culture change • Tune in next week for Part 2: The employee experience, attraction and hiring, training and implementation, and leadership commandments Key Insights for C-Suite Leaders • "Good isn't good enough. If you want to be the most customer-obsessed company in your industry, okay is the enemy." — John DiJulius • "The number one CX problem is consistency — and the root cause is 100 different personal interpretations of what great service means." — John DiJulius • "When you tell 100 employees to deliver genuine hospitality and don't define it, one person thinks a head nod counts. You need it trainable, observable, measurable, and actionable." — John DiJulius • "Technology doesn't differentiate you. Technology keeps you at pace. Your signature experience is what makes price irrelevant." — John DiJulius • "The 10 Commandments don't change. The internet came. Social media came. AI is coming. Those are tools within the commandments — not new commandments." — John DiJulius Who This Episode Is For • CEOs and C-suite executives building or rebuilding their CX strategy • Chief Experience Officers and CX Directors seeking a proven, scalable framework • VP of Customer Success leaders struggling with inconsistency across teams or locations • Operations leaders who want to eliminate service defects and reduce complaint volume • HR and L&D leaders designing onboarding and training that actually changes behavior • Entrepreneurs and founders who want to scale culture without losing quality • Any leader who has tried to improve customer experience and hit a wall Links: The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Company Service Aptitude Test: https://thedijuliusgroup.com/c-sat-forms/individual-c-sat/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Books: https://thedijuliusgroup.com/shop/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	240: 7,000 Locations, One World Class Culture: Dave Mortensen on Franchising the Right Way	12 févr. 2026	00:55:33
Summary of How to scale a world class culture in your franchise: Want to know how to franchise a business and maintain world-class culture across thousands of locations? Discover the exact franchise growth strategies that took Anytime Fitness from a single 24-hour gym concept to the #1 fitness franchise in the world—with over 4,000 employees sporting brand tattoos (and they're not even corporate employees). In this episode of the Customer Service Revolution podcast, John DiJulius interviews Dave Mortensen, co-founder of Purpose Brands—the largest portfolio of fitness, nutrition, and wellness franchise brands generating $3.7 billion in combined revenue across 7,000 locations in 50 countries. If you're a franchisor struggling with culture consistency, a business owner wondering if franchising is right for you, or a multi-unit franchise operator looking to scale, this conversation reveals the counterintuitive secrets behind building a franchise system so powerful that franchisees' employees willingly get brand tattoos. What You'll Learn: The "Fanchise" model: How to turn franchisees into fans who are emotionally invested in your brand's mission (not just the ROI)—the framework from Dave's new bestselling book Fanchise Your Franchise The 5-location rule: Why you should NEVER start franchising until you've proven the concept across multiple company-owned locations (Dave and Chuck owned/flipped 5 gyms before franchising) The franchise validation process: How rigorous franchisee selection prevents 99% of future culture problems—"We want franchisees who want to change lives, not just make money" Scalable culture systems: The exact playbooks, standards, and training that allow 7,000 locations to deliver consistent experiences without Dave being present The PLEASE standards: How borrowing customer experience frameworks from consultants like John DiJulius transformed their service culture into an actionable system The tattoo test: When 4,000+ people tattoo your brand on their bodies by choice, you've transcended transactional franchising—here's how to create that level of loyalty Dave Mortensen's Franchise Journey: Phase 1: The Consultant Era (Early Career) Started in fitness at 21, dropped out of college, worked his way up Met business partner Chuck Runyon on similar trajectory Started consulting firm helping gym owners with operations, sales, and member experience Traveled across US, Canada, Australia, Mexico working with big box and boutique gyms Key insight: "People were passionate about fitness but didn't know how to run the business—Chuck and I could drive results AND write it down" Phase 2: The Operator Era (1995-2002) Bought first gym in 1995—the same gym where Dave worked front desk for $4/hour Grew it from 400 to 4,000 members, then sold it Started buying, remodeling, and flipping gyms successfully Owned 5 locations simultaneously at peak Key insight: "We said we need to start SHOWING people we know how to do it, not just telling them" Phase 3: The Franchise Era (2002-Present) Opened first Anytime Fitness in 2002 with revolutionary 24/7 model Kept consulting firm and big box gym for 3 years, then sold everything to focus on Anytime Sold franchise #1 to a member who believed in the concept Today: Co-founder of Purpose Brands with 9 franchise brands across 50 countries Key insight: "We didn't just franchise a business model—we franchised a mission to change lives" The Purpose Brands Portfolio: 9 Franchise Brands Under One Umbrella: Anytime Fitness (World's #1 fitness franchise) Orangetheory Fitness The Bar Method Waxing the City Base Camp Fitness SUMHIIT Fitness Stronger U Nutrition Healthy Contributions Provision Security Total System Stats: $3.7 billion combined revenue 7,000+ locations 50 countries 6 million members served 4,000+ brand tattoos (just Anytime Fitness) The Franchise Culture Paradox Explained: The Problem Most Franchisors Face: "I opened my salon 33 years ago and we were great at customer service because 50% of our staff was me and my wife. Then we grew to multiple locations and the experience tanked because we weren't everywhere." - John DiJulius How Purpose Brands Solved It: Dave reveals the systems that allow franchisees' employees (not even corporate employees) to line up around the building to get brand tattoos at annual conferences—in the US, New Zealand, Australia, and beyond. Critical Franchising Insights: "You don't franchise a business—you franchise a mission" The difference between transactional franchising (buy a territory, make money) and transformational franchising (join a movement, change lives) "Find the 36-inch travel between talent and passion" Dave's framework for helping franchisees discover if they're in the right business—it's never 100% talent or 100% passion, but finding the balance point "We want franchisees who want to change lives, not just make money" The franchisee selection criteria that predicts long-term success better than net worth "Relationships create who we are—you are one of 50-100 that shaped our business" Why Dave credits consultants, mentors, and partners for Purpose Brands' success (including John DiJulius for helping create the PLEASE service standards) "Create availability for people to find you—it makes it easier to make an impact" Leadership philosophy on accessibility that translates to franchise support systems When to Franchise Your Business (Dave's Criteria): ✓ Proven unit economics across multiple locations (not just one lucky store) ✓ Replicable systems that someone else can execute without you ✓ Mission-driven model that attracts passionate operators, not just investors ✓ Scalable training that maintains culture as you grow ✓ Clear standards documented in playbooks (the "write it down" principle) Franchise Growth Strategies That Work: 1. The Consulting-to-Ownership Bridge Dave and Chuck consulted for years before owning, which taught them what works across different markets and models 2. The Flip-and-Learn Model Buying, improving, and selling gyms taught them rapid value creation and what levers drive results 3. The Mission-First Sale First franchise sold to a member who believed in the concept—not a business investor looking for ROI 4. The Playbook Obsession "Write it down"—documenting every procedure so franchisees can execute at scale 5. The Partner Selection Dave: passionate about fitness + talent in business Chuck: passionate about business + talent in operations Perfect complement creates unstoppable partnership For Corporate/Non-Franchise Businesses: Question to Dave: "Does someone have to be in the franchise world to engage you? Could KeyBank or another corporate entity learn from you?" Dave's Answer: "Absolutely. Anyone that wants to develop a culture that is scalable—that they can scale within their system—is something we can be a part of." Translation: The principles that allow 7,000 franchise locations to maintain culture work just as well for corporate multi-location businesses, distributed teams, or any organization struggling with consistency at scale. New Book: Fanchise Your Franchise Third book from Dave Mortensen and Chuck Runyon Core Concept: Transform franchisees from transactional business owners into passionate fans who champion your mission Who Should Read It: Franchisors with 10-100 locations struggling to maintain culture Business owners considering franchising but unsure if they're ready Multi-unit operators wanting to improve franchisee engagement Corporate leaders looking to scale culture across distributed locations Anyone building a business that needs to maintain standards without being everywhere Where to Get It: 4PGuys.com (the "4P Guys"—Dave and Chuck's consulting/speaking platform) Perfect For: Franchisors wanting to scale culture beyond 100 locations Business owners evaluating if franchising is the right growth strategy Multi-unit franchise operators looking to improve unit consistency Fitness/wellness entrepreneurs specifically in gym, boutique fitness, nutrition spaces Corporate leaders of multi-location businesses struggling with "employee roulette" CEOs who want to understand why some franchise systems thrive while others implode Key Quotes from Dave Mortensen: Franchising vs Corporate Growth: "We didn't just franchise a business model—we franchised a mission to change lives. That's why their employees get tattoos, not ours." Franchisee Selection: "We want franchisees who want to change lives, not just make money. If you're only in it for ROI, you won't survive the hard times." Talent vs Passion: "You'll never be 100% talented at what you're most passionate about, and vice versa. But when you find the 36-inch travel between the two, you just found your career." Scalable Leadership: "Chuck and I were absolutely different. Chuck was passionate about the business. I was passionate about fitness. That's what made us unstoppable together." Helping Others: "If I can help people find what I've been lucky to have—an incredible business partner, a thriving business, a great family—that's my passion now." Resources Mentioned: Book: Fanchise Your Franchise by Dave Mortensen & Chuck Runyon Website: 4PGuys.com (consulting, speaking, franchise advisory) Purpose Brands Portfolio: 9 franchise brands across fitness, nutrition, wellness, security Previous Books: (Two prior books from Dave & Chuck on franchising/business building) Tactical Takeaways: For Businesses Considering Franchising: Don't franchise until you've proven the model across 3-5 locations minimum Document every system in written playbooks before selling franchise #1 Select franchisees based on mission alignment, not just capital For Existing Franchisors: Audit: Are you franchising a mission or just a business model? Ask: Would franchisees' employees tattoo your brand? If not, why not? Implement: Customer service standards as action words (like Purpose Brands' PLEASE framework) For Corporate Multi-Location Leaders: Steal the franchise playbook approach even if you're not franchising Create "write it down" culture so anyone can execute without you present Hire the Dave/Chuck complement—balance technical passion with business acumen Why This Matters: Most franchisors struggle to maintain culture past 50 locations. Purpose Brands maintains it across 7,000 locations in 50 countries—and has franchisees' employees tattooing the brand voluntarily. The difference? They don't franchise businesses. They franchise missions. They don't sell territories. They recruit believers. They don't manage franchisees. They empower fans. This interview reveals the exact systems, mindsets, and frameworks that create "Fanchises" instead of franchises. Ready to franchise your business the right way—or scale your existing franchise culture? This episode is your playbook. Links: Fanchise Your Franchise, The Book: fanchiseyourfranchise.com Contact Dave at 4PGuys.com Purpose Brands: https://www.purposebrands.com/ The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Company Service Aptitude Test: https://thedijuliusgroup.com/c-sat-forms/individual-c-sat/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Books: https://thedijuliusgroup.com/shop/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com Chapters: 00:00 Introduction to Purpose Brands and Dave Mortensen 04:11 The Journey of Anytime Fitness 09:35 Building a Franchise System 14:14 Defining Culture and Values 18:46 Connecting Head and Heart in Leadership 21:26 The Entrepreneur vs. Franchisee Mindset 25:42 Benefits of the Franchise Model 26:03 Building a Consistent Franchise System 26:57 The Evolution of Franchise Partnerships 27:31 Defining a Franchise: Passion and Purpose 29:27 The Importance of Emotional Investment in Business 30:44 Identifying the Right People for Your Business 31:28 Key Traits for Successful Team Members 34:06 The Three Golden Rules of Partnership 37:44 Leading Through Crisis: Lessons Learned 46:14 Finding Passion vs. Skill in Business 50:23 Helping Others Create Their Franchise Success Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	239: How to Measure Customer Experience ROI and Reduce Marketing Costs by 50%	05 févr. 2026	00:38:34
Summary Are your rising customer acquisition costs eating into profits while your NPS surveys gather dust? Discover Earned Sales Growth (ESG)—the game-changing customer experience metric that tracks how much revenue comes from customers you've earned through loyalty and referrals versus customers you've bought through advertising. In this episode of the Customer Service Revolution podcast, customer experience expert John DiJulius reveals why traditional surveys are broken (response rates now in single digits) and introduces the Return on Experience (ROX) Dashboard—a proven system that directly links CX investments to measurable revenue growth. What You'll Learn: Why NPS is failing: Survey fatigue has crashed response rates, and founder Fred Reichheld now advocates for Earned Growth Rate instead The ESG formula: How to calculate what percentage of your revenue comes from repeat customers and referrals vs. paid advertising Real results: How injury attorney firm Carter Mario increased earned growth from 30% to 68% in 5 years—slashing advertising costs by half Hot vs. cold leads: Why referred customers (hot leads) close faster, spend more, and have zero price sensitivity compared to ad-driven prospects Implementation guide: The CRM requirements and tracking systems needed to measure ESG by department, location, and individual employee The 3-lead framework: Understanding cold (outbound), warm (ad-driven), and hot (referral) customers and their dramatically different close rates Key Takeaways: "Discount is the tax you pay for having an average experience. Are you a coupon away from losing your customers?" - John DiJulius Companies spending 6-7% of revenue on advertising could cut that to 3.5% by focusing on earned growth Top customer experience companies consistently outperform the S&P 500 in stock performance Every employee should know their personal ESG score and be held accountable to it ESG works across industries—even businesses without repeat customers (injury attorneys, funeral homes, car dealers) can leverage referrals Perfect For: Customer Experience Directors and VPs Chief Customer Officers Marketing leaders tired of rising CAC CEOs and CFOs seeking measurable CX ROI B2B and B2C service businesses with CRM systems Featured Resources: Customer Experience Executive Academy (CXEA) 12-month certification program Return on Experience (ROX) Dashboard framework ROX Template Interview with Fred Reichheld on "Winning on Purpose" Carter Mario personal injury attorney case study Stop measuring intent. Start measuring impact. Learn how to build a business that compounds in equity, not effort, by tracking the one metric that proves your customer experience is actually working. Links: The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Company Service Aptitude Test: https://thedijuliusgroup.com/c-sat-forms/individual-c-sat/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Books: https://thedijuliusgroup.com/shop/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	238: How to Train Your Frontline to Deliver WOW Moments	29 janv. 2026	00:45:38
Summary: Want your frontline employees to consistently deliver wow moments—not just when they feel like it? Discover the proven DiJulius Group methodology that transforms random acts of kindness into designed, trained, and repeatable customer experiences that build emotional connection and loyalty at scale. In this episode of the Customer Service Revolution podcast, customer experience expert John DiJulius breaks down the four-pillar system world-class organizations use to eliminate "employee roulette" and create signature experiences customers can't stop talking about. What You'll Learn: Service Aptitude: How to train teams to read customer cues and recognize wow opportunities—even when customers don't explicitly ask for help (why "fine" is the F-bomb of customer service) Secret Service Systems: Hidden intelligence tools that make every customer feel like a VIP, from color-coded appointment books to the "white cape vs. black cape" technique used in John Robert's Spa for 30+ years Zero Risk Service Recovery: The fastest way to earn loyalty isn't delight—it's removing uncertainty through communication, clarity, and ownership (includes the Service Recovery Paradox research) Non-Negotiable Standards: How to turn wow behaviors into journey-mapped touch points that don't depend on superstar employees Real-World Examples Featured: The $15,000 Painter Story: How one contractor earned a lifetime referral by taking down a Christmas tree, switching out a damaged bedpost, and cleaning up so well "you couldn't tell he was there" at 5pm each day—proof that wow moments don't have to be expensive The Concierge Doctor Paradox: Why a 4-month wait for primary care appointments is driving patients back to premium concierge services (and what that teaches about making price irrelevant) The $4 Airline Snack Fail: When a flight attendant argued with a frequent flyer over a declined card instead of just giving him the item—a masterclass in missing the wow moment Key Frameworks & Systems: The LEAST Service Recovery Method: Listen Empathize Apologize Solve Thank The 80-20 Rule for Service Defects: 80% of problems happen in 20% of areas—train intensely on those bottlenecks first FORD Intelligence System: Track Family, Occupation, Recreation, Dreams to personalize every interaction The Three-Stage Journey Map Structure: Service Defects: What frustrates customers (don't do this) Non-Negotiable Standards: Operational + experiential musts (do this every time) Above & Beyond Opportunities: Pattern recognition moments (do this when it presents itself) Critical Insights: "The customer may complain about what went wrong, they're gonna rave about how well we handled it." - John DiJulius The Service Recovery Paradox: Companies that drop the ball and pick it up create MORE loyalty than never dropping it at all Employee roulette is the #1 killer of customer experience—your experience shouldn't depend on which employee someone gets Policy-driven cultures create employee paranoia and customer frustration—empowerment drives both morale and revenue Wow moments work in ANY industry, even ones without repeat customers (injury attorneys, funeral homes, basement waterproofing) Discount is the tax you pay for an average experience—make the experience so good that price becomes irrelevant Perfect For: Customer Experience Directors training frontline teams Contact center managers reducing complaint volume Retail and hospitality leaders eliminating employee roulette Service business owners wanting more referrals Anyone trying to scale personalization without adding headcount Tactical Implementation Guide: Start Tomorrow: Pick ONE stage of your customer journey and improve it this week. Focus on: The greeting (eye contact, enthusiastic greeting, ear-to-ear smile, engage, educate) Using customer names twice per interaction Asking "Is there anything else I can do for you today, Ms. [Name]?" Weekly Cadence: Send 2-5 minute micro-learning videos every Wednesday covering service aptitude, secret service, zero risk, or celebrating employee above-and-beyond stories (creates positive FOMO) Celebrate Above & Beyond: When employees deliver wow moments, share stories company-wide to reinforce behavior AND inspire others Featured Resources: Experience Revolution Membership (March 9th workshop: Breaking Down Silos) Customer Experience Executive Academy (CXEA) 12-month certification The Five E's: Eye contact, Enthusiastic greet, Ear-to-ear smile, Engage, Educate Stop hoping your people deliver great experiences. Start building systems that make it normal. Learn how to coach service aptitude, implement secret service, deliver zero risk, and turn wow behaviors into non-negotiable standards that create raving fans. Schedule your free strategy call here Links: The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Company Service Aptitude Test: https://thedijuliusgroup.com/c-sat-forms/individual-c-sat/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Books: https://thedijuliusgroup.com/shop/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	237: How To Build Loyalty And Create Lifetime Customers	22 janv. 2026	00:38:59
Summary: In this episode, Denise Thompson and John R. DiJulius III discuss the essence of customer loyalty, emphasizing that true loyalty is built through small, intentional actions rather than large gestures. They explore the importance of service aptitude, consistency, and personal connections in creating a loyal customer base. The conversation highlights various strategies for enhancing customer experiences and the significant impact of employee satisfaction on customer loyalty. The episode concludes with actionable insights for organizations to implement a culture of above and beyond service. Takeaways: Loyalty is built in the everyday details. Service aptitude is crucial for understanding customer needs. Consistency in service builds trust and loyalty. Above and beyond moments can create lasting impressions. Personal connections enhance customer relationships. Low-cost strategies can significantly impact loyalty. Employee satisfaction directly affects customer experience. Identifying opportunities for above and beyond service is essential. Celebrating small wins encourages a culture of excellence. Trust is the foundation of customer loyalty. Chapters: 00:00Building Real Customer Loyalty 06:44The Importance of Service Aptitude 09:50Creating Trust Through Consistency 11:47Above and Beyond Moments 14:44The Power of Personal Connections 18:03Low-Cost Strategies for Loyalty 19:54The Return on Investment of Loyalty 21:13Employee Satisfaction and Customer Experience 23:11Implementing Above and Beyond Culture 36:00Identifying Above and Beyond Opportunities Links: The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Company Service Aptitude Test: https://thedijuliusgroup.com/c-sat-forms/individual-c-sat/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Books: https://thedijuliusgroup.com/shop/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	236: How can I make customer experience a true competitive advantage?	15 janv. 2026	00:32:54
Summary In this conversation, Denise Thompson and John R. DiJulius III explore the critical elements of customer experience that can provide a competitive advantage in today's relationship economy. They discuss the importance of creating emotional connections with customers, building systems that reduce risk, and developing a signature brand experience that is memorable and unique. The conversation also highlights the need for consistent training and awareness among employees to ensure that customer service remains a priority. Through real-world examples, they illustrate how organizations can transform their customer experience and foster loyalty. Takeaways: Emotional connections are the currency of the relationship economy. Customers prioritize certainty over perfection in their experiences. Memorable moments can differentiate a brand from its competitors. Transforming customer experience requires a systematic approach. Organizations must identify and address their blind spots in service. Price wars are a short-term strategy that can harm long-term growth. Training employees on customer service is essential for success. Regular audits of customer service practices can reveal areas for improvement. Creating a signature experience is crucial for brand loyalty. Consistency in service delivery builds trust and customer retention. Chapters: 00:00The Relationship Economy and Customer Experience 09:25The 10 Commandments of Customer Experience 10:29Emotional Connection: The Currency of Relationships 11:36Zero Risk: Building Customer Trust 16:04Creating a Signature Brand Experience 21:18Real-World Application of Customer Experience 24:27The Blind Spots in Competitive Advantage 26:26Price Wars vs. Experience Wars 30:46Reinforcing Customer Experience Principles 33:34Taking Action: The Customer Service Aptitude Test Links: Company Service Aptitude Test: https://thedijuliusgroup.com/c-sat-forms/individual-c-sat/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Books: https://thedijuliusgroup.com/shop/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	235: Five Strategies for Customer Experience Success in 2026	08 janv. 2026	00:46:13
Summary In this episode of the Customer Service Revolution podcast, Denise Thompson and John DiJulius discuss five essential customer experience strategies for 2026. They explore the concept of a customer service recession, the importance of hiring for service aptitude, the effectiveness of micro learning in training, the need to rethink customer feedback mechanisms, and the critical connection between employee experience and customer experience. They also touch on the role of AI in enhancing customer interactions while maintaining the human element. The conversation emphasizes actionable strategies for leaders to create loyalty and improve service without relying on discounts or gimmicks. Takeaways: Companies must build measurable, coachable, and consistent customer experience strategies. The customer service recession presents an opportunity for competitive advantage. Hiring for service aptitude is more important than ever due to declining soft skills. Micro learning is an effective way to reinforce training and improve retention. Surveys are becoming less effective; businesses should measure actual customer behavior instead. Employee experience directly impacts customer experience; leaders must prioritize both. Recognition and appreciation are crucial for employee retention. Investing in learning and development increases employee loyalty. AI can enhance efficiency but should not replace human interaction in customer service. Leaders should focus on fixing broken promises in their service delivery. Chapters: 00:00Navigating the Customer Service Recession 07:00Hiring for Service Aptitude 16:18Micro Learning: The Future of Training 23:01Rethinking Customer Feedback 30:58The Employee Experience Connection 41:07AI's Role in Customer Experience Links: Interview Questions: https://thedijuliusgroup.com/interview-questions-2/ Micro-learning example 1 https://www.youtube.com/shorts/c4NU69YcPz8?feature=share Micro-learning example 2 https://www.youtube.com/shorts/NgpJXbGonpc?feature=share Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Books: https://thedijuliusgroup.com/shop/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	234: Mastering the Certainty Business	18 déc. 2025	00:30:50
Summary In this episode of the Customer Service Revolution podcast, Denise Thompson and John DiJulius discuss the concept of being in the 'certainty business.' They explore how uncertainty is a major source of anxiety for both customers and employees, and how organizations often neglect the human side of communication in favor of technical skills. John emphasizes the importance of providing certainty to build trust and improve customer and employee experiences. The conversation also covers practical strategies for leaders to communicate effectively during uncertain times, ensuring that updates are provided consistently, even when there is no new information to share. Takeaways: Uncertainty is a major source of anxiety in life and business. Organizations focus too much on technical skills and neglect empathy and communication. Providing certainty can build trust with customers and employees. Communication should be frequent, even when there is no new information. Leaders must communicate clearly during times of uncertainty. Bad news should be communicated early and with empathy. Updates can significantly reduce anxiety for customers and employees. Companies like Amazon excel in providing certainty through communication. Training should include a balance of technical skills and soft skills. The best brands deliver certainty, not just products or services. Chapters: 00:00The Certainty Business: Understanding Uncertainty 15:48Practical Applications of Certainty in Business 21:04Leadership and Communication During Uncertainty 24:19Key Takeaways for Reducing Uncertainty Links: Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Books: https://thedijuliusgroup.com/shop/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	233: Your CX Questions Answered	11 déc. 2025	00:40:02
In this espisoder, our listeners ask John anything! Summary Your chance to ask John anything! In this episode of the Customer Service Revolution podcast, Denise Thompson asks John R. DiJulius III questions submitted by our listeners. They discuss various aspects of improving customer service and employee engagement. They address the challenges of busy schedules, the importance of empathy, recognition, and training, and the role of middle management in driving customer experience. The conversation emphasizes the need for a human touch in customer interactions, even in an age of automation, and highlights the significance of creating a customer experience action statement as a guiding principle for organizations. Takeaways: Start with a customer experience action statement as a guiding principle. Employees may not care as much as entrepreneurs, but they can be engaged. Earned growth is a better KPI than traditional metrics like NPS. Empathy fatigue is real; leaders must help employees manage it. Recognition and appreciation are crucial for employee motivation. Training should allow for personal expression while maintaining professionalism. Middle management plays a key role in driving customer experience initiatives. Human interaction is essential, even in an increasingly automated world. Hiring for empathy and people skills is critical for customer service roles. The first commandment of customer experience is igniting the revolution. Chapters: 00:00Igniting the Customer Experience Revolution 11:58Balancing Budgets and Customer Experience Investment 15:06Re-energizing Employees Around the Mission 17:37The Role of Middle Management in Customer Experience 24:56Training for Consistency Without Scripts 27:31Future-Proofing Customer Experience 38:22Conclusion and Key Takeaways Links: Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Books: https://thedijuliusgroup.com/shop/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	232: Is the AI CX Broken?	04 déc. 2025	00:36:33
Summary In this episode of the Customer Service Revolution podcast, Denise Thompson and John DiJulius discuss the findings of a Wall Street Journal intelligence report on the impact of AI on customer experience. They explore the disconnect between AI's potential and its actual implementation in businesses, emphasizing the importance of emotional intelligence and human interaction in customer service. The conversation highlights cultural barriers to effective customer experience transformation and the need for a human-centric approach in the AI era. They also discuss how companies can innovate customer value by leveraging AI effectively. Takeaways: 93% of leaders say their customer experience is broken. AI is still in its infancy and needs careful implementation. Companies are chasing AI for efficiency but missing emotional connection. Cultural dysfunction is a major barrier to customer experience transformation. AI can personalize customer interactions but should not replace human touch. 76% of executives feel behind on AI transformation. Emotional intelligence is crucial in customer experience. AI should supplement, not replace, human interaction. Companies winning with AI are inventing new categories of customer value. A human-centric approach is essential in the AI era. Chapters: 00:00The State of Customer Experience and AI 03:43The Challenges of AI in Customer Experience 08:47Cultural Barriers in CX Transformation 14:03Emotional Intelligence in Customer Interactions 19:07The Human Element in AI Integration 24:21Innovating Customer Value with AI 29:13The Future of Customer Service and AI Links: The Experience Gap, AIs Imminent Impact on CX: Code and Theory, Wall Street Journal Report Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Books: https://thedijuliusgroup.com/shop/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	231: Making Price Irrelevant	20 nov. 2025	00:23:38
Summary In this episode of the Customer Service Revolution Podcast, Denise Thompson and John DeJulius discuss the concept of making price irrelevant through exceptional customer experiences. They explore how consistency in service, a zero-risk mindset, and equipping employees to articulate value can lead to customer loyalty and a competitive edge in the market. The conversation emphasizes the importance of focusing on the overall experience rather than just pricing strategies. Takeaways: Making price irrelevant is about the experience delivered. Consistency in service leads to customer loyalty. Competing in experience is more effective than competing on price. Zero risk mindset enhances customer trust and loyalty. Service recovery can increase customer loyalty after a mistake. Employees must be trained to articulate the value of services. Journey mapping helps understand customer experiences better. Great companies focus on the basics of customer service. Articulating reasons for higher prices is crucial for sales. Creating a signature experience differentiates a brand. Chapters: 00:00Making Price Irrelevant Through Experience 07:59Competing in the Experience Wars 15:59Zero Risk and Customer Loyalty 20:48Empowering Employees to Articulate Value Links: Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Books: https://thedijuliusgroup.com/shop/ Blogs on Price Myths: https://thedijuliusgroup.com/4-price-myth-busters/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	230: Price Myths BUSTED	13 nov. 2025	00:26:58
Summary In this episode of the Customer Service Revolution podcast, John DiJulius discusses the common misconceptions surrounding pricing and customer retention. He emphasizes that many businesses misdiagnose their issues as pricing problems when, in fact, the root cause often lies in the customer experience. Through various examples and case studies, John illustrates the importance of understanding customer needs, improving service quality, and focusing on key performance indicators to drive business growth. He also highlights the need for leaders to shift their mindset regarding pricing pressures and to prioritize delivering exceptional experiences to their customers. Takeaways: Price is often used as an excuse for business failures. Customer experience is crucial for retention and loyalty. Many companies misdiagnose retention issues as pricing problems. Understanding customer needs goes beyond just asking them. Key performance indicators should focus on what truly drives growth. The experience provided can justify higher prices. Leaders need to shift their mindset about pricing pressures. Effective communication with customers is essential for retention. Improving service quality can lead to increased sales and customer loyalty. Businesses should focus on earned growth rather than bought growth. Chapters: 00:00Introduction and Personal Updates 02:07Price Myth Busting: Understanding Customer Perception 07:27The Importance of Customer Experience in Retention 12:18Identifying Key Performance Indicators (KPIs) for Success 18:45Value vs. Price: The Customer Experience Perspective 23:44Mindset Shifts for Leaders Facing Pricing Pressure Links: Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Books: https://thedijuliusgroup.com/shop/ Blogs on Price Myths: https://thedijuliusgroup.com/4-price-myth-busters/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	229: The Answer is Yes, Now What's the Question	06 nov. 2025	00:37:31
Summary In this episode of the Customer Service Revolution podcast, Denise Thompson and John DeJulius discuss the importance of fostering a 'yes' culture in customer service. They explore how the word 'no' can negatively impact customer interactions and emphasize the need for employees to focus on what they can do to assist customers. Through engaging anecdotes, including the milkshake metaphor from Cameron Mitchell restaurants, they illustrate how empowering employees to say 'yes' can enhance customer satisfaction and loyalty. The conversation also touches on the role of leadership in creating an environment where employees feel confident to say 'yes' and the potential of AI in improving customer service experiences. Takeaways: The word 'no' should be eliminated from customer service interactions. Empowering employees to say 'yes' enhances customer satisfaction. A positive mindset is crucial for effective customer service. Leaders must create a culture that supports employee autonomy. Understanding customer needs is key to providing excellent service. Training employees to focus on solutions rather than problems is essential. The milkshake metaphor illustrates the importance of a 'yes' culture. Regularly auditing policies can help identify areas for improvement. AI can streamline customer service but should not replace human interaction. Storytelling is a powerful tool in reinforcing company culture. Chapters: 00:00Welcome and Introduction 02:13The Power of 'Yes' in Customer Service 08:10The Milkshake Metaphor 16:23Empowering Employees to Say 'Yes' 19:58Creating a 'Yes' Culture 26:38The Importance of Customer Experience 34:02Final Thoughts and Takeaways Links: HBR Article, Stop Trying to Delight Your Customer: https://hbr.org/2010/07/stop-trying-to-delight-your-customers Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Books: https://thedijuliusgroup.com/shop/ Blogs on Above and Beyond Culture: https://thedijuliusgroup.com/category/above-beyond-culture/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com
	228: How Consulting Transforms Your CX	30 oct. 2025	00:44:29
Summary: In this episode of the Customer Service Revolution podcast, Denise Thompson and Dave Murray discuss the critical importance of customer experience consulting across various industries. They explore how systems and structures can enhance customer interactions, the significance of internal communication, and the need for organizations to recognize their role in the customer experience. The conversation highlights successful client transformations, the impact of silos, and the essential link between employee and customer experiences. They also provide actionable insights for leaders looking to improve their organizations and ensure lasting change after consulting engagements. Takeaways: Customer experience consulting is essential for all industries. World-class service requires structured systems, not just slogans. Internal communication gaps often erode customer experience. Every employee has a role in the customer experience. Transformations can turn customer service initiatives into cultural norms. Silos within organizations can negatively impact customer engagement. Identifying internal issues is crucial for improving customer experience. Leaders must support their teams to enhance customer service. Small changes can lead to significant improvements in customer interactions. Measuring ROI is vital for understanding the impact of customer experience initiatives. Chapters: 00:00 Transforming Customer Experience Across Industries 01:05 The Importance of Systems in Customer Experience 05:56 Identifying Internal Barriers to Customer Experience 09:04 Tailoring Consulting for Diverse Industries 11:17 Client Transformations: Success Stories 15:56 Bridging the Gap Between Operations and Customer Experience 18:07 Signs Your Organization Needs Consulting Engagement 22:35 The Importance of Internal Culture 26:03 Empowering Middle Managers 27:30 Ownership of Customer Experience 29:48 The Role of Niceties in Communication 31:53 Supporting Employee Success 33:03 Ensuring Lasting Change After Consulting 36:09 Measuring ROI in Customer Experience 42:23 Scaling Without Losing Your Service Soul Links: Dave's Podcast with AlpinHaus: https://thedijuliusgroup.com/csr-221/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Books: https://thedijuliusgroup.com/shop/ Blogs on Above and Beyond Culture: https://thedijuliusgroup.com/category/above-beyond-culture/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	227: Build a Culture that is Obsessed with Delivering a World-Class Experience	23 oct. 2025	00:57:46
Summary: Chief Revolution Officer John DiJulius speaks withRicky Arriola, the founder and CEO of Inktel Holdings Corp, one of the country's leading customer experience and business process outsourcing firms. Inktel provides outsourced customer experience solutions to Fortune 500companies, government agencies, educational institutions, and consumer brands.Its services include omnichannel contact center support, sales, order management, back-office processing, government BPO services, and fulfillment. The company has been repeatedly recognized as a Best Place to Work. Learn How Ricky became obsessed with building a world-class cx organization Why so many organizations trust Inktel with their customer experience How Inktel manages rapid growth without compromising its culture What the future of AI has in the contact center worldLinks This episode is sponsored by The Customer Experience Executive Academy. Learn more here Links: Inktel: www.inktel.com Ricky Arriola: https://www.linkedin.com/in/rickyarriola/ Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Books: https://thedijuliusgroup.com/shop/ Blogs on Above and Beyond Culture: https://thedijuliusgroup.com/category/above-beyond-culture/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	226: Would You Sever Your Work Life From Your Personal Life?	16 oct. 2025	00:43:50
Summary: In this episode of the Customer Service Revolution podcast, Denise Thompson and John R. DiJulius III discuss the alarming trend of employees, particularly Gen Z, wanting to sever their work and personal lives. They explore the implications of this disconnect, the role of workplace culture in mental health, and strategies leaders can implement to foster a more supportive environment. The conversation emphasizes the importance of purpose in the workplace and how it can enhance employee satisfaction and productivity, ultimately benefiting the organization as a whole. Takeways: Nearly half of Gen Z workers prefer to separate work and personal life. A significant percentage of employees would consider extreme measures to disconnect from work stress. Workplace culture plays a crucial role in employee mental health. Leaders should create environments where employees feel whole and valued. Purpose in work is essential for employee satisfaction and retention. Effective communication and boundaries are vital for employee well-being. Employee experience directly impacts customer experience and satisfaction. Building trust and authenticity in the workplace fosters a positive culture. Leaders must recognize the importance of employee happiness as a business imperative. The interview process should focus on finding the right fit for both the employee and the organization. Chapters: 00:00The Disconnect Between Work and Personal Life 05:24The Impact of Workplace Culture on Mental Health 10:15Leadership's Role in Employee Well-being 15:19Creating Purpose in the Workplace 19:34Navigating Career Expectations 22:16Authenticity in the Workplace 25:47The Role of Leadership in Employee Development 27:24The Importance of Employee Happiness 29:16Finding Purpose in Work 32:18Creating a Positive Work Environment 34:10The Impact of Employee Experience on Customer Experience 35:42Recognizing Individual Contributions 38:01Addressing Personal Issues at Work 39:58Generational Differences in Workplace Dynamics This episode is sponsored by The Customer Experience Executive Academy. Learn more here Quote: Leading is the pinnacle of human achievement. Your number one task is helping others grow and develop and contribute to their colleagues and communities. Your accomplishments, accomplishment list will be measured by those who went on to be wildly successful in large measure because of the time they spent with you. -Tom Peters Links: Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Interview Questions: https://thedijuliusgroup.com/resources/ The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Books: https://thedijuliusgroup.com/shop/ Blogs on Above and Beyond Culture: https://thedijuliusgroup.com/category/above-beyond-culture/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	225: Exceptional Experiences with Neen James	09 oct. 2025	00:36:19
Summary: In this engaging conversation, Neen James, a leadership strategist and author, discusses the importance of creating exceptional experiences in business and life. She emphasizes that luxury is a mindset, not just about expensive things, and shares insights on how to make people feel seen, heard, and valued. The discussion covers the significance of human connection in a digital age, the research behind luxury as a mindset, and practical strategies for transforming relationships in business. Neen also introduces her concept of 'champagne moments'—small, joyful experiences that can elevate everyday interactions. The conversation concludes with a focus on actionable takeaways for leaders and businesses to implement in their practices. Takeways: Luxury is a mindset that everyone can embrace. Listening with your eyes enhances human connection. Creating exceptional experiences is vital in business. Champagne moments can bring joy to everyday life. Transforming relationships from transactional to transformational is key. Everyone deserves to feel special and valued. Human connection is more important than ever in a digital age. Luxury is about experiences, not just material things. Investing in relationships with team members and vendors is crucial. Exceptional experiences can be created without significant costs. Chapters: 00:00 Introduction to Neen James and Her Work 05:05 The Importance of Making People Feel Seen and Heard 07:59 Transforming Relationships in Business 10:52 Luxury as a Mindset 14:04 Creating Exceptional Experiences 18:00 The Human Connection in Customer Service 21:06 Tactical Ways to Make Others Feel Valued 23:35 Champagne Moments and Daymaker Dopamine 26:50 The Five Luxury Levers for Business Success 29:41 Conclusion and Key Takeaways 35:17 CSR_ShowClose.mp3 35:47 CSR_ShowClose.mp3 This episode is sponsored by Fin. Learn more here Links: Fin.ai/csrevolution Learn more about how Fin, the #1 customer service agent! Neen James new book, Exceptional Experiences Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Interview Questions: https://thedijuliusgroup.com/resources/ The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Books: https://thedijuliusgroup.com/shop/ Blogs on Above and Beyond Culture: https://thedijuliusgroup.com/category/above-beyond-culture/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	224: The Six Components of a Five Star Experience	02 oct. 2025	00:40:42
Summary: In this episode of the Customer Service Revolution podcast, Denise Thompson and John DiJulius discuss the six key areas that separate good companies from iconic brands. They explore the importance of physical experience, atmosphere, ease of doing business, technical excellence, operational details, and hospitality in creating customer evangelists. The conversation emphasizes the need for companies to excel in all areas to build brand loyalty and provide a seamless customer experience. John shares insights on how to audit these components and the significance of training employees in hospitality to enhance customer interactions. Takeways: To create customer evangelists, excel in six key areas. Physical experience often gets overlooked until it's a problem. Atmosphere can transform emotional connections to brands. Ease of doing business is crucial for customer satisfaction. Technical excellence should be a differentiator, not just a requirement. Operational details are often invisible but impactful. Hospitality is about how you make customers feel valued. Training for hospitality is often undervalued in organizations. Regular audits of customer experience components are essential. Improving one area can lead to quick wins in customer loyalty. Chapters: 00:00Introduction to Customer Experience Excellence 01:28The Six Key Areas of Customer Experience 04:13The Importance of Physical Experience 05:55Creating Atmosphere: The Emotional Connection 10:55Functional Ease: Making Business Simple 12:06Technical Excellence: Beyond Competence 13:39Operational Details: The Invisible Backbone 17:23The Role of Hospitality in Customer Experience 21:45Training for Hospitality: Bridging the Gap 24:49The Interconnectedness of the Six Components 30:17Auditing Customer Experience 32:19Quick Wins for Customer Loyalty 34:50Creating Customer Evangelists: The Challenge This episode is sponsored by The Customer Experience Executive Academy. Learn more here Links: Fin.ai/csrevolution Learn more about how Fin, the #1 customer service agent! Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Interview Questions: https://thedijuliusgroup.com/resources/ The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Books: https://thedijuliusgroup.com/shop/ Blogs on Above and Beyond Culture: https://thedijuliusgroup.com/category/above-beyond-culture/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	223: Sabbaticals, Big Stay and Stakeholder Capitalism	25 sept. 2025	00:37:25
Summary: In this episode, John R. DiJulius III and Denise Thompson discuss the importance of taking time for personal growth through sabbaticals, the evolving job market dynamics leading to a trend of loyalty among employees, the stark contrast in compensation between CEOs and average workers, and the philosophy surrounding wealth and generosity. They explore how societal expectations and corporate practices shape our understanding of success and responsibility. Takeways: Taking a sabbatical can lead to personal and professional growth. The job market is shifting towards valuing employee loyalty over job hopping. CEO compensation has drastically outpaced worker wages, raising concerns about corporate greed. Generosity and giving back can lead to a more fulfilling life than hoarding wealth. The concept of stakeholder capitalism is gaining traction but lacks meaningful implementation. Economic trends show that staying in a job may now be more beneficial than switching for higher pay. The disparity in wealth distribution is a pressing issue that needs addressing. Corporate practices often prioritize shareholder wealth over employee welfare. Generosity should be a priority for those who have achieved financial success. The conversation around wealth and its responsibilities is evolving. Chapters: 00:00The Importance of Sabbaticals 11:52The Shift from Job Switching to Job Loyalty 20:46Corporate Greed and Stakeholder Theory 22:00The Profitability Dilemma 23:25The Billionaire Question 26:26Stakeholder Capitalism: A Shift in Focus 27:44The Reality of Corporate Promises 28:47Generosity vs. Greed 31:20The Pursuit of Happiness and Wealth 33:35The Impact of Wealth on Society This episode is sponsored by Fin. Learn more at Fin.ai/csrevolution Links: Fin.ai/csrevolution Learn more about how Fin, the #1 customer service agent! Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Interview Questions: https://thedijuliusgroup.com/resources/ The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Books: https://thedijuliusgroup.com/shop/ Blogs on Above and Beyond Culture: https://thedijuliusgroup.com/category/above-beyond-culture/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	222: How to Identify and Eliminate Negative Cues in Business	18 sept. 2025	00:49:49
Summary: In this episode of the Customer Service Revolution, Denise Thompson and John DiJulius discuss the changing landscape of customer service, particularly focusing on Southwest Airlines. They explore how the airline, once a leader in customer satisfaction, is facing challenges due to management decisions prioritizing profits over customer experience. The conversation delves into the importance of employee engagement, the impact of negative cues in customer interactions, and the need for businesses to maintain a customer-centric approach to thrive in a competitive market. Takeways: Southwest Airlines was once a leader in customer service. The airline's profitability has declined due to management decisions. Happy employees lead to happy customers. Negative cues can significantly impact customer experience. The language used in customer interactions matters. Management's paranoia can lead to overly strict policies. Companies built on customer experience tend to outperform others. The tone of voice in customer service is crucial. Southwest's shift from open seating to assigned seating reflects broader industry trends. Customer service strategies must evolve to maintain relevance. Chapters: 00:00Introduction and Overview of Customer Service Revolution 02:00The Evolution of Southwest Airlines 04:18Profitability and Customer Experience 09:25Negative Cues in Customer Service 16:45Conclusion and Final Thoughts This episode is sponsored by Fin. Learn more at Fin.ai/csrevolution Links: Fin.ai/csrevolution Learn more about how Fin, the #1 customer service agent! Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Interview Questions: https://thedijuliusgroup.com/resources/ The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Books: https://thedijuliusgroup.com/shop/ Zappos call: https://thedijuliusgroup.com/is-zappos-really-that-good-at-customer-service-manager-fired-for-responses-to-online-reviewers/ Blogs on Above and Beyond Culture: https://thedijuliusgroup.com/category/above-beyond-culture/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
	221: Creating Memorable Experiences - The Alpin Haus Journey	11 sept. 2025	00:36:54
Summary: In this episode of the Experience Revolution podcast, host Dave Murray speaks with Katie Osborne, co-owner and vice president of marketing for Alpenhaus. They discuss the evolution of Alpenhaus, a family-run business that has expanded from a ski shop to a retailer of various outdoor fun products. Katie shares insights on the importance of customer experience, the tools and processes they have implemented to enhance service, and how they engage employees in this mission. The conversation also touches on the significance of recognition and awards, the impact of the Customer Experience Executive Academy (CXEA), and the continuous improvement mindset that drives Alpenhaus forward. Katie offers valuable advice for newcomers to the customer experience field, emphasizing the need to start small and focus on pain points. Takeways: Alpenhaus has evolved from a ski shop to a diverse outdoor retailer. Customer experience is woven into the fabric of Alpenhaus. Tools and processes are essential for delivering great customer experiences. Engaging employees through videos and role-playing enhances service standards. Recognition of employees for service excellence is crucial. CXEA provided valuable insights and tools for success. Continuous improvement is necessary for maintaining high standards. Internal communication plays a key role in reinforcing customer experience. Anecdotes of exceptional customer service highlight the company's commitment. Starting with small, manageable changes can lead to significant improvements. Chapters: 00:00Introduction to Alpin Haus and Its Journey 02:41The Importance of Customer Experience 05:22Tools and Processes for Success 08:13Engaging Employees in Customer Experience 11:23Recognition and Awards for Service Excellence 14:05The Impact of CXEA on Alpenhaus 16:54Continuous Improvement in Customer Experience 19:30The Role of Internal Communication 22:25Anecdotes of Customer Service Success 25:08Future Plans for Customer Experience 28:02Advice for Newcomers to Customer Experience Links Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Interview Questions: https://thedijuliusgroup.com/resources/ The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Books: https://thedijuliusgroup.com/shop/ Zappos call: https://thedijuliusgroup.com/is-zappos-really-that-good-at-customer-service-manager-fired-for-responses-to-online-reviewers/ Blogs on Above and Beyond Culture: https://thedijuliusgroup.com/category/above-beyond-culture/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.

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