Cult Products – Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

Cult Products

Yaya

News

Business

Frequency: 1 episode/24d. Total Eps: 27

Dive into the essentials of start-up success with Cult Products, hosted by Yaya's co-founders, Adam Yaya-Durrant and Phill Keaney-Bolland. This podcast delivers sharp insights on creating revolutionary products, radical branding, and attracting a loyal following of early adopters. Whether you're starting out or scaling up, each episode is packed with actionable advice and stories from those who've built successful businesses. Join Adam and Phill as they help you transform bold ideas into start-up success.

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RSS

Apple

Data updated on 14/07/2026

Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

🇬🇧 Great Britain - Tech News
20/03/2026
#99
🇬🇧 Great Britain - Tech News
19/03/2026
#75
🇬🇧 Great Britain - Tech News
18/03/2026
#55
🇬🇧 Great Britain - Tech News
09/03/2026
#89
🇬🇧 Great Britain - Tech News
08/03/2026
#70
🇬🇧 Great Britain - Tech News
07/03/2026
#48
🇬🇧 Great Britain - Tech News
06/02/2026
#87
🇬🇧 Great Britain - Tech News
05/02/2026
#74
🇬🇧 Great Britain - Tech News
04/02/2026
#51

Spotify

No recent rankings available

Shared links between episodes and podcasts

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https://cultproducts.yaya.co/downloadApply
4 shares
https://form.typeform.com/to/hohOIRT5Join
4 shares
https://www.skool.com/cult-products-4664
1 share

https://www.youtube.com/watch?v=gSaTf_NTq0oCD-ROM:
1 share

https://www.linkedin.com/in/phillbolland/
1 share

RSS feed quality and score

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RSS feed quality

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Score global : 53%

Publication history

Monthly episode publishing history over the past years.

Year

Latest published episodes

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Inside the CISO Mind: Trust, Culture, AI, and the Sales Moves That Backfire

Episode 27

Tuesday, March 17, 2026 • Duration 44:20

In this episode of the Cult Products Podcast from Yaya, host Phill Keaney-Bolland speaks with Ryan Lindley, Co-Founder and CEO of Aegis Cyber and former CISO. They discuss what CISOs experience every day, from role ambiguity and internal tension to compliance fatigue and becoming the “Department of AI.” Ryan shares what earns trust with security leaders, how to build security culture through influence, and what vendors do that instantly gets them blocked.

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Founder-Led Sales and the Reality of B2B Trust

Episode 26

Tuesday, March 3, 2026 • Duration 47:40

In this episode of the Cult Products Podcast from Yaya, host Phill Keaney-Bolland speaks with Dr. Damodar Sahu, Co-Founder and Chief Growth Officer at Data Safeguard, about the future of data privacy, ethics, and unified automation. Damodar shares why privacy has become a trust issue, how responsible AI fits into real-world systems, and what founders need to understand about selling, credibility, and scale in regulated B2B markets.

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Building Overwatch: AI Agents for Threat Intelligence at Attacker Speed

Episode 25

Wednesday, February 25, 2026 • Duration 43:01

In this episode of the Cult Products Podcast from Yaya, host Phill Keaney-Bolland speaks with Arjun Bisen, Co-Founder and CEO of Overwatch Data, about building AI agents for cyber and fraud threat intelligence. Arjun shares how Y Combinator helped unlock enterprise trust, why honesty beats hype in security sales, and what founders underestimate most about the long road of building a company.

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Unboring Cyber: How Sara and Kelly Bring Human and Neurodiverse Thinking Into Cybersecurity Marketing

Episode 24

Tuesday, February 3, 2026 • Duration 01:11:11

In this episode of the Cult Products Podcast from Yaya, host Phill Keaney-Bolland speaks with Kelly Allen and Sara Carty, Co-Founders of Unboring, the studio bringing clarity, creativity, and human depth back into cybersecurity marketing. They explore why the industry leans on predictable visuals and fear-based messages, how emotional and neurodiverse perspectives shape stronger brand stories, and why consistency and simple systems help cyber companies stand out in a crowded market.

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From Claroty to Twine: Building a Top-Down Security Company

Episode 23

Wednesday, January 21, 2026 • Duration 40:10

In this episode of the Cult Products Podcast from Yaya, host Phill Keaney-Bolland speaks with Justin Woody, Co-Founder of Twine Security, about growing Claroty, launching Twine, and the lessons behind building a top-down cybersecurity platform in an age of AI agents. Justin explains how his team validated their idea through over 250 in-depth conversations, what it takes to secure first customers, and why trade shows and innovation competitions only work when you turn visibility into trust.

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How Cult Products Win Big: Mastering Crowded Markets and Building Devoted Fans

Episode 22

Tuesday, December 3, 2024 • Duration 40:20

LinksModern House: https://www.themodernhouse.com/SummaryIn this conversation, the hosts discuss the challenges of standing out in competitive markets, particularly in the context of product differentiation. They introduce the Cult Products Framework, emphasising the importance of having a revolutionary vision and a unique value proposition. The discussion highlights the significance of niching down and creating a unique customer experience, as well as the balance between growth and maintaining brand integrity.takeawaysYou will always struggle to get people's attention in a crowded market.Standing out requires a unique value proposition.Niche marketing can lead to better market capture.Creating a unique customer experience is essential.Differentiation by design is crucial for success.Modern House exemplifies a successful niche brand.Maintaining brand integrity is challenging as businesses grow.It's important to attract the right customers and repel the wrong ones.The cult products framework simplifies business growth strategies.A strong brand can create a sense of community among customers.

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Brand Part 3: From Plan to Impact - The Journey of Turning Strategy into Branding Success

Episode 21

Tuesday, November 26, 2024 • Duration 55:20

summaryIn this episode, the hosts discuss various topics ranging from the organisation of bookshelves to the intricacies of branding and the recent rebranding of Jaguar. They explore the importance of strategy in branding, the creation of brand narratives, and the balance between creativity and strategic goals. The conversation culminates in a critique of Jaguar's new branding approach, highlighting the potential disconnect between the brand's traditional customer base and its new target audience.takeawaysOrganizing bookshelves can reflect personal style and chaos.Branding requires a clear strategy to be effective.Brand narratives help bring a brand to life.Creativity in branding should align with strategic goals.The transition from strategy to branding is crucial.Understanding the target audience is key in branding.Feedback from clients should guide creative processes.Branding should not alienate existing customers.The balance of aesthetics and functionality is important in design.Rebranding can provoke strong reactions from traditional customers.

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Brand Part 2: Unstoppable Branding - Crack the Code with Blue Oceans & Archetypes

Episode 20

Tuesday, November 19, 2024 • Duration 41:20

🎙️ Does your brand stand out, or is it lost in the pack?In this episode of the Cult Products Podcast, we explore what makes a brand truly effective—and spoiler alert: it’s not about flashy graphics or catchy slogans. We dive into the Blue Ocean Strategy to show you how to make your brand the obvious choice in a crowded market.Key Takeaways:🎮 Learn how Nintendo created a "category of one" and redefined its market.💡 Discover what David Attenborough can teach us about brand storytelling.🖌️ Understand why copying competitors is a dead end—and what to do instead.Whether you're refining your brand or starting fresh, this episode is packed with actionable insights to help you carve out your unique space and grow your start-up.Looking for more tips? Connect with Phill on LinkedIn: https://www.linkedin.com/in/phillbolland/

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Branding Part 1: Before the Flashy Logos - The Must-Know Foundations of Branding!

Episode 19

Tuesday, November 12, 2024 • Duration 39:58

In this episode, the hosts discuss the intricacies of branding, emphasizing the importance of a well-defined value proposition and understanding target audiences through detailed personas. They explore the challenges of balancing buyer and user personas, and the necessity for brands to remain adaptable in a fast-paced market. The conversation highlights the evolution of branding practices and the need for continuous engagement with brand identity.takeawaysThe first step in branding is defining the value proposition.Clients often want visuals before understanding their brand's strategy.Understanding your target audience is crucial for effective branding.Buyer personas often take precedence over user personas in branding.Branding is an ongoing process that requires regular updates and adaptations.The emotional intelligence aspect of branding is as important as the logical framework.Creating detailed personas can lead to more effective branding strategies.Brands should be seen as living entities that evolve over time.The branding process can be mentally taxing but is essential for clarity.A clear value proposition helps guide the branding process.Chapters00:00 The Importance of Branding Strategy11:48 Understanding Your Target Market19:56 Creating Customer Personas23:08 Understanding Target Personas26:15 Buyer vs. User Personas29:05 Value Proposition Development34:12 Navigating the Competitive Landscape37:09 The Fluid Nature of Branding39:40End

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Why thinking like a designer is key to solving founder challenges

Episode 18

Tuesday, November 5, 2024 • Duration 01:16:50

In this episode Phill talks to Finn, the founder of Both &, and discusses the journey of creating a fashion brand specifically designed for trans and non-binary individuals. The discussion covers various themes including the importance of community engagement, the challenges of designing an entirely new approach to clothing ecommerce, becoming a figurehead in the community, and the future of the brand. Finn shares insights on navigating visibility in the fashion industry, the iterative design process, and the importance of building a diverse network. The conversation concludes with his personal reflections for aspiring founders.TakeawaysHow Finn approached redesigning some of the most common design patterns in clothing ecommerce.Design Sprints and extensive design research informed several unique features required to make the web UX work.Community engagement has been crucial in shaping the brand's direction and offerings.Finn founded Both And to address a personal need for better fitting clothing, which helped him keep going throught the tough times.Open-sourcing the brand's tech packs to encourage industry collaboration should make the research project have even more impact beyond Both And.It's not always easy to put yourself out there as a community figurehead but it may be the right thing for your brand.

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Cult Products – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Cult Products – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other7

Youtube1

LinkedIn1

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Other7

Youtube1

LinkedIn1

Apple Podcasts

Spotify