Crossing the Atlantic – Details, episodes & analysis

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→ Want to get more American clients? Go here:  https://www.christinarebuffetcourses.fr/transatlantic-entrepreneur-workshop
→ Want to transform your LinkedIn profile into an American client magnet? Go here: https://www.christinarebuffetcourses.fr/american-client-magnet-course
If you’re new to my channel, my name is Christina Rebuffet-Broadus. 
I’m the founder of American Market Alchemist, a consultancy & training company that helps European entrepreneurs attract American clients and make more revenue in the American market.

We do this by breaking down the cultural, language, and mental barriers that are preventing you from getting American clients. You position yourself as a reference in your industry, and get more American clients faster and more easily.
Over the past 20 years, I’ve helped 1,000+ European businesses generate over 10 billion euros in revenue thanks to American clients. 
My clients, including prestigious names like Cartier, Dior, Zeiss, and Teledyne E2V, and also a range of small businesses and solopreneurs. Some impressive results they’ve seen:
→ Winning an $8 billion contract with Houston Airport by adapting their negotiation style.
→ Raising $42 million from American VCs and investors.
→ Achieving a 36x ROI by adapting a France-based business coaching program to suit an international market


Here’s how I got here:
2003: Graduated Magna Cum Laude with a B.A. in history, French, and a minor in classical music
2004: Moved to France, worked for 10 years with mid-sized and large companies to make their English communication more high-impact for international business
2007: Got my Masters degree in American Civilization

2014: Founded my 1st business, “Business English with Christina” and grew it into a 15-person team across 9 countries, helping professionals communicate more effectively in English
2014-2020: Launched several successful programs to help professionals around the world achieve their business communication goals in English: 
    - 2016: “Successful Small Talk”
    - 2017: “Get The Job”
    - 2018: “Business English Mastery” & “Speak Business English Confidently”
    - 2019: “Understand Real American English” & “English Conversation Club”

2023: Launched my 2nd company “American Market Alchemist” specifically tailored to European entrepreneurs who want to get American clients

2023: Joined the US Expansion Task Force of the European-American Chamber of Commerce, and the Federation of Operators of Specialized in International Commerce

2024: Created “American Client Magnet”, to help European entrepreneurs’ adapt their LinkedIn strategy, personal branding, and U.S. client acquisition

2024: Launched “Transatlantic Entrepreneur”, a 1-year business accelerator to help European entrepreneurs become more valuable, influential, and well-connected to do more business with Americans. 

- Coming 2025: Launch of my book “Transa

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🇺🇸💰
Get more American clients by becoming visible, valuable, and well-connected in the American market. Come to my next workshop to learn how:
https://www.transatlantia.com/registration-transatlantic-entrepreneur-workshop

🤝 Let's connect on LinkedIn for (almost) daily posts to help European entrepreneurs attract American clients: https://www.linkedin.com/in/christinarebuffetbroadus/

♻️ If this video was useful for you, help me help others! Please share it with your network.

#AmericanMarket #USA #LinkedInStrategy #GrowYourBusiness #DigitalMarketing #PersonalBranding #Entrepreneurship #StartUp #Solopreneur #BusinessGrowth #E2Visa

Send us a text

→ Want to get more American clients? Go here: https://www.christinarebuffetcourses.fr/transatlantic-entrepreneur-workshop

→ Want to transform your LinkedIn profile into an American client magnet? Go here: https://www.christinarebuffetcourses.fr/american-client-magnet-course

If you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of American Market Alchemist, a consultancy & training company that helps European entrepreneurs position themselves as industry leaders in the U.S. market by breaking cultural linguistic, and mental barriers that are slowing their American client acquisition. 

Over the past 20 years, I’ve helped 1,000+ European businesses generate over 10 billion euros in revenue thanks to American clients. 

My clients, including prestigious names like Cartier, Dior, Zeiss, and Teledyne E2V, and also a range of small businesses and solopreneurs. Some impressive results they’ve seen:

→ Winning an $8 billion contract with Houston Airport by adapting their negotiation style.
→ Raising $42 million from American VCs and investors.
→ Achieving a 36x ROI by adapting a France-based business coaching program to suit an international market

Here’s how I got here:
2003: Graduated Magna Cum Laude with a B.A. in history, French, and a minor in classical music
2004: Moved to France, worked for 10 years with mid-sized and large companies to make their English communication more high-impact for international business
2007: Got my Masters degree in American Civilization

2014: Founded my 1st business, “Business English with Christina” and grew it into a 15-person team across 9 countries, helping professionals communicate more effectively in English
2014-2020: Launched several successful programs to help professionals around the world achieve their business communication goals in English: 
- 2016: “Successful Small Talk”
- 2017: “Get The Job”
- 2018: “Business English Mastery” & “Speak Business English Confidently”
- 2019: “Understand Real American English” & “English Conversation Club”

2023: Launched my 2nd company “American Market Alchemist” specifically tailored to European entrepreneurs who want to get American clients
2023: Joined the US Expansion Task Force of the European-American Chamber of Commerce, and the Federation of Operators of Specialized in International Commerce
2024: Created “American Client Magnet”, to help European entrepreneurs’ adapt their LinkedIn strategy, personal branding, and U.S. client acquisition
2024: Launched “Transatlantic Entrepreneur”, a 1-year business accelerator to help European entrepreneurs become more valuable, influential, and well-connected to do more business with Americans. 
- Coming 2025: Launch of my book “Transatlantic Triumph: The European entrepreneur’s roadmap to standing out & getting American clients”

Today: We specialize in helping solopreneurs, service providers, an

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🇺🇸💰
Get more American clients by becoming visible, valuable, and well-connected in the American market. Come to my next workshop to learn how:
https://www.transatlantia.com/registration-transatlantic-entrepreneur-workshop

🤝 Let's connect on LinkedIn for (almost) daily posts to help European entrepreneurs attract American clients: https://www.linkedin.com/in/christinarebuffetbroadus/

♻️ If this video was useful for you, help me help others! Please share it with your network.

#AmericanMarket #USA #LinkedInStrategy #GrowYourBusiness #DigitalMarketing #PersonalBranding #Entrepreneurship #StartUp #Solopreneur #BusinessGrowth #E2Visa

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In this episode, I want to talk about the importance of stepping back and re-evaluating how you organize your work, especially if you're trying to grow your business and get more clients. 
 
 A few weeks ago, I was feeling overwhelmed and unsatisfied with the way I was spending my days. So this week, I sat down to redesign my work organization. 

Keywords

work organization, business growth, clients, goals, ideal repeatable week

Takeaways

• Summer is a good time to re-evaluate and redesign your work organization.
• Feeling overwhelmed and unsatisfied with your progress is a sign that you need to make changes.
• Designing an ideal repeatable week can help prioritize important but not urgent tasks.
• Setting limits and boundaries for yourself is crucial for achieving big goals.

Link to the document: TEMPLATE : My Ideal Repeatable Week

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🇺🇸💰
Get more American clients by becoming visible, valuable, and well-connected in the American market. Come to my next workshop to learn how:
https://www.transatlantia.com/registration-transatlantic-entrepreneur-workshop

🤝 Let's connect on LinkedIn for (almost) daily posts to help European entrepreneurs attract American clients: https://www.linkedin.com/in/christinarebuffetbroadus/

♻️ If this video was useful for you, help me help others! Please share it with your network.

#AmericanMarket #USA #LinkedInStrategy #GrowYourBusiness #DigitalMarketing #PersonalBranding #Entrepreneurship #StartUp #Solopreneur #BusinessGrowth #E2Visa

Send us a text

Thibault Brioland, CEO and co-founder of Humanlinker, discusses personalized prospecting with AI and their journey in the US market.

They raised 4 million euros and invested in technology to enable sales performance through personalization, and are on track to do big things in the US market!

Check out Humanlinker at https://www.humanlinker.com/
Connect with Thibault at https://www.linkedin.com/in/tbrioland/

If you’re looking to go into the US market and raise funds for your startup, this interview will give you insights on: 
- Reasons you might want to target the US
- How to be more visible in the US market
- What networks you can leverage in the US, to accelerate your growth

If you’re looking to get more American clients for your business, you’ll get insights on: 
- How personalized prospecting with AI can get you more clients faster
- How AI helps you easily segment your audience, to convert clients better
- Why all of that builds higher trust & engagement with your target market


Keywords
personalized prospecting, AI, sales performance, US market, technology, door-to-door sales, product-led sales motion, influencers, US market, revenue generation, sales cycle, French entrepreneurs, networks, advice, mistakes, French networks, investors, product-led motion, marketing strategies, office opening, fundraising round, budget

Takeaways
- Humanlinker focuses on personalized prospecting with AI to enable sales performance.
- They targeted the US market due to its maturity in big data and AI.
- They used a product-led sales motion and worked with influencers to gain visibility in the US market.
- Challenges included market size, targeting the right customer profiles, high cost of acquisition, and identifying the right influencers. Investing in testing and learning is crucial to generate revenue in the US market.
- French entrepreneurs can benefit from the advice and networks of experienced French entrepreneurs already established in the US.
Interacting with people who have already made the journey can help avoid repeating mistakes.
- Opening an office in the US and closing a fundraising round are part of Human Linker's future plans for expansion.

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🇺🇸💰
Get more American clients by becoming visible, valuable, and well-connected in the American market. Come to my next workshop to learn how:
https://www.transatlantia.com/registration-transatlantic-entrepreneur-workshop

🤝 Let's connect on LinkedIn for (almost) daily posts to help European entrepreneurs attract American clients: https://www.linkedin.com/in/christinarebuffetbroadus/

♻️ If this video was useful for you, help me help others! Please share it with your network.

#AmericanMarket #USA #LinkedInStrategy #GrowYourBusiness #DigitalMarketing #PersonalBranding #Entrepreneurship #StartUp #Solopreneur #BusinessGrowth #E2Visa

Send us a text

In this conversation with James Donovan from Nine Two Media, we focus on LinkedIn lead generation and strategies for foreign entrepreneurs entering the US market.

We especially talk about optimizing LinkedIn profiles, effective outreach, building credibility, and the importance of speed to lead, especially when dealing with American clients.

And we address challenges of communication styles, accent perception, and efficient appointment setting, when you're doing business as a foreign entrepreneur in the US.

Takeaways

• Optimizing LinkedIn profiles is crucial for showcasing authority and generating interest.
• Quality over quantity is essential in outreach, with a focus on personalized, targeted messages.
• Speed to lead is critical in appointment setting, and qualification questions help save time and resources.
• Building credibility through social proof, testimonials, and market penetration pricing is effective for foreign entrepreneurs entering the US market.
• Understanding communication styles, accent perception, and efficient appointment setting are key considerations for successful lead generation.

Keywords
LinkedIn lead generation, foreign entrepreneurs, US market, communication styles, accent perception, appointment setting, credibility building

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🇺🇸💰
Get more American clients by becoming visible, valuable, and well-connected in the American market. Come to my next workshop to learn how:
https://www.transatlantia.com/registration-transatlantic-entrepreneur-workshop

🤝 Let's connect on LinkedIn for (almost) daily posts to help European entrepreneurs attract American clients: https://www.linkedin.com/in/christinarebuffetbroadus/

♻️ If this video was useful for you, help me help others! Please share it with your network.

#AmericanMarket #USA #LinkedInStrategy #GrowYourBusiness #DigitalMarketing #PersonalBranding #Entrepreneurship #StartUp #Solopreneur #BusinessGrowth #E2Visa

Send us a text

In this solo episode, I discuss how European service providers can attract and retain American clients, even without a physical presence in the US. 

The main challenges include fear of wasting time and resources, lack of a strong professional presence in English, inadequate personalization, and cultural and language differences. 

The strategies to overcome these challenges include tailoring outreach strategies to American expectations, optimizing online presence for American clients, and minding cultural and language considerations. 

Not to mention one of my favorite points:  the importance of clear and concise communication, showcasing success stories, and adapting to American business culture.

Keywords

boost sales, American clients, European service providers, challenges, outreach strategies, online presence, cultural differences, language considerations

Takeaways

• Tailor your outreach strategy to the expectations of American prospects by using clear and concise language and highlighting tangible benefits.
• Optimize your online presence by showcasing testimonials, case studies, and awards to build trust with American clients.
• Mind the cultural and language differences when communicating with American clients, balancing directness with friendliness and adapting to American business culture.

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🇺🇸💰
Get more American clients by becoming visible, valuable, and well-connected in the American market. Come to my next workshop to learn how:
https://www.transatlantia.com/registration-transatlantic-entrepreneur-workshop

🤝 Let's connect on LinkedIn for (almost) daily posts to help European entrepreneurs attract American clients: https://www.linkedin.com/in/christinarebuffetbroadus/

♻️ If this video was useful for you, help me help others! Please share it with your network.

#AmericanMarket #USA #LinkedInStrategy #GrowYourBusiness #DigitalMarketing #PersonalBranding #Entrepreneurship #StartUp #Solopreneur #BusinessGrowth #E2Visa

Send us a text

Franziska Kirschner is British, and co-founder and CEO of Intropy AI.

I was thrilled to invite her onto my podcast to talk about the cultural differences of doing business in the US vs. UK vs. Europe.

I was also particularly interested in how she went from being a physicist to working in AI for scrapyards! You'll hear, it was a single meeting in the US led to a huge change in the direction her business took.

She discusses the challenges and opportunities of working with traditional industries in the US compared to several other European countries,  and the differences in attitidues to AI.

As for selling to Americans, she shares that it's all about focusing on ROI, no matter what the industry.

Franziska emphasizes the value of connecting with industry experts and understanding the language and values of the target market.

And bonus:  Intropy is looking for software engineers to join their team.

You can contact Franziska to know more via LinkedIn: www.linkedin.com/in/frankirsch

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🇺🇸💰
Get more American clients by becoming visible, valuable, and well-connected in the American market. Come to my next workshop to learn how:
https://www.transatlantia.com/registration-transatlantic-entrepreneur-workshop

🤝 Let's connect on LinkedIn for (almost) daily posts to help European entrepreneurs attract American clients: https://www.linkedin.com/in/christinarebuffetbroadus/

♻️ If this video was useful for you, help me help others! Please share it with your network.

#AmericanMarket #USA #LinkedInStrategy #GrowYourBusiness #DigitalMarketing #PersonalBranding #Entrepreneurship #StartUp #Solopreneur #BusinessGrowth #E2Visa

Send us a text

Before we start:
Save your spot for my masterclass on social pitching: How to answer "What do you do?" with a game-changing social pitch.

It's Monday May 20, 2024
Details and sign-up at https://www.christinarebuffetcourses.fr/masterclass-social-pitch
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Now, let's talk about the importance of tailoring your pitch to the context of a one-to-one meeting. 

Those attention-grabbing openers, often recommended for "great pitches", can actually create a disconnect in a one-to-one setting. 

Instead, engage in a dialogue with the potential client, ask questions, and listen to their perspective. 

By building rapport and trust, you can then deliver a more conversational and tailored pitch. 

Not all pitches are created equal and that the key to a successful pitch is considering the context and objective of the interaction.

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🇺🇸💰
Get more American clients by becoming visible, valuable, and well-connected in the American market. Come to my next workshop to learn how:
https://www.transatlantia.com/registration-transatlantic-entrepreneur-workshop

🤝 Let's connect on LinkedIn for (almost) daily posts to help European entrepreneurs attract American clients: https://www.linkedin.com/in/christinarebuffetbroadus/

♻️ If this video was useful for you, help me help others! Please share it with your network.

#AmericanMarket #USA #LinkedInStrategy #GrowYourBusiness #DigitalMarketing #PersonalBranding #Entrepreneurship #StartUp #Solopreneur #BusinessGrowth #E2Visa

Send us a text

ANNOUNCEMENT:
Join me on May 20 for a free masterclass "How to answer 'What do you do?' with a Game-Changing Social Pitch"

We'll revamp your social introduction, to create a powerful, memorable answer to "What do you do?" that gets people to say "Wow, that's impressive!" instead of "Interesting... So how long have you been doing that?"

Click here to save your spot today

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There are two types of pitches that every entrepreneur needs to master: 
1. the social pitch 
2. the planned pitch. 

The social pitch is designed to spark conversations and make people remember you. It should focus on your why, be clear and concise, and spark curiosity. 

The planned pitch is longer and aims to get your audience to take a specific action. It should include elements of clarity, authority, problem, solution, why, opportunity, next steps, and leave an emotional impact. 

These are especially important when going into the US market, when business needs to be fast and to the point. If you drown your listener in technical details, you will lose the deal. 

Mastering these pitches, and you'll be able to persuade more people to do business with you, more easily. 

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🇺🇸💰
Get more American clients by becoming visible, valuable, and well-connected in the American market. Come to my next workshop to learn how:
https://www.transatlantia.com/registration-transatlantic-entrepreneur-workshop

🤝 Let's connect on LinkedIn for (almost) daily posts to help European entrepreneurs attract American clients: https://www.linkedin.com/in/christinarebuffetbroadus/

♻️ If this video was useful for you, help me help others! Please share it with your network.

#AmericanMarket #USA #LinkedInStrategy #GrowYourBusiness #DigitalMarketing #PersonalBranding #Entrepreneurship #StartUp #Solopreneur #BusinessGrowth #E2Visa

Send us a text

I'm excited about this episode for a few reasons!

1. I get to share my story about how I went from Mississippi to Grenoble, and and how I became an entrepreneur

2. I'm in the hotseat! Sara, an entrepreneur friend here in Grenoble is asking me the questions!

3. It's my first (and surely not my last!) video in the PodPreneurs studio here in Grenoble! It just opened, so check them out! 

We discuss the differences between the French and American mindsets, the challenges French entrepreneurs face when entering the American market, and the importance of language and cultural understanding. 

You'll also get tips for working with Americans and why you need flexibility, solution-oriented thinking, and a positive mindset. 

To finish, we talk about the perception of failure in France and the US, and the importance of practicing and embracing one's accent when learning English.

Takeaways
- Flexibility and a positive mindset are key when working with Americans.
- French entrepreneurs should focus on clarity, being convincing, avoiding - burnout, standing out, and seeking support when entering the American market.
- Americans are more comfortable with discussing money and failure compared to French people.
- French people tend to be more critical, while Americans have a can-do attitude.
- Practice and finding the best learning methods are crucial for improving English language skills.

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🇺🇸💰
Get more American clients by becoming visible, valuable, and well-connected in the American market. Come to my next workshop to learn how:
https://www.transatlantia.com/registration-transatlantic-entrepreneur-workshop

🤝 Let's connect on LinkedIn for (almost) daily posts to help European entrepreneurs attract American clients: https://www.linkedin.com/in/christinarebuffetbroadus/

♻️ If this video was useful for you, help me help others! Please share it with your network.

#AmericanMarket #USA #LinkedInStrategy #GrowYourBusiness #DigitalMarketing #PersonalBranding #Entrepreneurship #StartUp #Solopreneur #BusinessGrowth #E2Visa