Explore every episode of the podcast CRO.CAFE English
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Growth Minded Superheroes | 11 Jun 2024 | 00:19:42 | |
Next week, the Growth Marketing Summit event will take place in Frankfurt Germany, CRO.CAFE will be there with our own booth to record experts from the stage and audience. In this episode you'll get a short preview with the organisers of the event: André Morys and Julia Rumpf! Guest 1: Andre Morys URL: https://www.cro.cafe/guest/andre-morys | Guest 2: Julia Rumpf URL: https://www.cro.cafe/guest/julia-rumpf
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| How do you maintain a no-BS style | 31 Dec 2022 | 00:46:01 | |
For this episode we have Shiva Manjunath from Speero dropping some (painful?) CRO truthbombs for the new year... Guest: Shiva Manjunath URL: https://www.cro.cafe/guest/shiva-manjunath | |||
| CRO Automation & building your (de)centralized CRO team | 23 Dec 2021 | 00:31:56 | |
Guest 1: Arnout van Scherpenzeel URL: https://www.cro.cafe/guest/arnout-van-scherpenzeel | Guest 2: Annemarie Klaassen URL: https://www.cro.cafe/guest/annemarie-klaassen | |||
| Welcome new CRO.CAFE listener! | 08 Nov 2018 | 00:02:32 | |
Teaser episode with info for new listeners! | |||
| User research: Qual versus Quant | 23 Dec 2021 | 00:33:01 | |
Guest 1: Els Aerts URL: https://www.cro.cafe/guest/els-aerts | Guest 2: Rianne van de Rijt URL: https://www.cro.cafe/guest/rianne-van-de-rijt | |||
| Chatbots & retention campaigns | 23 Dec 2021 | 00:24:03 | |
Guest 1: Maaike Wittebrood URL: https://www.cro.cafe/guest/maaike-wittebrood | Guest 2: Robin Leenders URL: https://www.cro.cafe/guest/robin-leenders | |||
| CRO and SEO are dead | 23 Dec 2021 | 00:27:35 | |
Guest 1: Simon Vreeman URL: https://www.cro.cafe/guest/simon-vreeman | Guest 2: Gerk Mulder URL: https://www.cro.cafe/guest/gerk-mulder | |||
| Localizing translations for international audiences | 21 Dec 2021 | 00:28:47 | |
Guest: Oscar Nogueras URL: https://www.cro.cafe/guest/oscar-nogueras | |||
| Selling your CRO agency | 20 Dec 2021 | 00:23:56 | |
Guest: Ricardo Tayar López URL: https://www.cro.cafe/guest/ricardo-tayar-lopez | |||
| Visitor and customer survey insights for high-impact CRO | 22 Nov 2021 | 00:42:19 | |
Guest: Rich Page URL: https://www.cro.cafe/guest/rich-page | |||
| Experimentation values & culture at scale: Linkedin | 27 Sep 2021 | 00:57:04 | |
Guest: alexander-ivaniuk URL: https://www.cro.cafe/guest/alexander-ivaniuk | |||
| Supercharging the customer journey with analytics data | 19 Sep 2021 | 00:41:52 | |
Guest: Steen Rasmussen URL: https://www.cro.cafe/guest/steen-rasmussen | |||
| Turn ice-cold traffic into thrilled-to-be-paying customers with high-converting copy | 14 Sep 2021 | 00:34:31 | |
Guest: Eden Bidani URL: https://www.cro.cafe/guest/eden-bidani | |||
| Educating your CRO clients & hiring for your CRO agency | 31 Dec 2022 | 00:35:11 | |
Together with Matt we go through a variety of CRO agency topics, like how to educate your clients and how to hire for your team. Guest: Matt Scaysbrook URL: https://www.cro.cafe/guest/matt-scaysbrook | |||
| Where to start when the company needs CRO, but doesn't know they do. | 08 Jul 2021 | 00:28:16 | |
Guest: Andrea Romano Velandia URL: https://www.cro.cafe/guest/andrea-romano-velandia | |||
| Optimizing Conversion Rates by Working on Just One Page. Genius or Madness? | 04 Jul 2021 | 00:44:23 | |
Guest: Rishi Rawat URL: https://www.cro.cafe/guest/rishi-rawat | |||
| Using text messages to improve conversions and retention | 03 Jul 2021 | 00:42:37 | |
Guest: Jeremy Horowitz URL: https://www.cro.cafe/guest/jeremy-horowitz | |||
| Bayesian expected loss: Telling a complete story with data | 21 Jun 2021 | 00:46:39 | |
Guest: Iqbal Ali URL: https://www.cro.cafe/guest/iqbal-ali | |||
| Experience as UX designer in a very data driven company (Booking.com) | 16 Jun 2021 | 00:36:55 | |
Guest: Alex Muñoz URL: https://www.cro.cafe/guest/alex-munoz | |||
| CRO Flywheel: How Microsoft Kickstarted the A/B testing Momentum and keeps it going | 17 May 2021 | 00:44:29 | |
Guest: Aleksander Fabijan URL: https://www.cro.cafe/guest/aleksander-fabijan | |||
| Top 10 reasons your A/B tests fail the Quality Assurance phase | 10 May 2021 | 01:09:43 | |
Abi Hough is an experienced QA specialist for online experiments and she'll show us the Top 10 reasons A/B tests fail... even before they go live.
Guest: Abi Hough
URL: https://www.cro.cafe/guest/abi-hough
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| Remote growth hacking from Nigeria | 02 May 2021 | 00:43:08 | |
Guest: Tawab Jabar URL: https://www.cro.cafe/guest/tawab-jabar | |||
| Browsers, cookies & server-side testing with SiteSpect | 26 Apr 2021 | 00:40:42 | |
Guest: Erwin Kerk URL: https://www.cro.cafe/guest/erwin-kerk | |||
| Optimizing the user experience for an art shop/marketplace | 20 Apr 2021 | 00:32:13 | |
Guest: Abbey Schoenberg URL: https://www.cro.cafe/guest/abbey-schoenberg | |||
| How to craft copy on the PDP to convert more first-time buyers | 30 Dec 2022 | 00:43:04 | |
Guest: Rishi Rawat URL: https://www.cro.cafe/guest/rishi-rawat | |||
| 600+ psychological principles for driving behavior? Not even close... | 15 Feb 2021 | 01:14:15 | |
Guest: Brian Cugelman URL: https://www.cro.cafe/guest/brian-cugelman | |||
| Why humanizing data is so important, with Eltine van der Veer | 28 Jan 2021 | 00:46:25 | |
Guest: Eltine van der Veer - URL: https://www.cro.cafe/guest/eltine-van-der-veer | |||
| B2B experiments on low traffic & building your own platform, with Chad Sanderson from Convoy | 19 Jan 2021 | 00:48:13 | |
Guest: Chad Sanderson URL: https://www.cro.cafe/guest/chad-sanderson | |||
| Unleash Your Primal Brain, with Tim Ash | 13 Jan 2021 | 00:55:03 | |
Guest: Tim Ash URL: https://www.cro.cafe/guest/tim-ash | |||
| Confession time: Sequential testing and why machines won't replace us any time soon, with Merritt Aho | 29 Dec 2020 | 00:50:20 | |
Guest: Merritt Aho URL: https://www.cro.cafe/guest/merritt-aho | |||
| The 2020 State of Conversion Optimization Report, with Derek Gleason from CXL | 06 Dec 2020 | 00:46:09 | |
Guest: Derek Gleason URL: https://www.cro.cafe/guest/derek-gleason | |||
| CRO Salaries: Agency vs Client-side vs Freelance | 24 Nov 2020 | 00:14:27 | |
Exploring the earning potential for different kinds of CRO work. From agency CRO specialists to those that work clients-side to freelance CROs.
I quite enjoyed answering this question because I've been in all three positions: I've worked at agencies, then moved to client side and then finally took the plunge into freelancing. I've come to find out that there are trade-offs for each.
Your personality-type will be largely responsible for determining which scenario is best for you. For example: If you're the kind of person that wants something safe while working on a side-hustle then maybe working at an agency or company is best.
Don't overthink it, try each scenario if you get the chance, as that's the best way of determining what's best for you. Once you do find what's best for you, it's smooth(er?) sailing from there.
The 2019 State of Conversion Optimization Report by CXL: https://conversionxl.typeform.com/to/CIeV4Uuw
Want to receive the 2020 survey results? Our podcast partner Convert.com and CXL teamed up to get the CRO industry report of 2020 updated again. How are we as a CRO industry are moving forward and in what aspects. Join this annual survey so we can all shortly enjoy the results: https://cxl.com/blog/2019-conversion-optimization-report/
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| Experimentation at ecommerce SaaS company Shopify, with Casandra Campbell | 23 Nov 2020 | 00:40:33 | |
Guest: Casandra Campbell URL: https://www.cro.cafe/guest/casandra-campbell | |||
| How to run copy experiments & why you should differentiate, with Peep Laja | 15 Nov 2020 | 00:46:29 | |
Guest: Peep Laja URL: https://www.cro.cafe/guest/peep-laja | |||
| How to embed experimentation into Agile product development, with Jonny Longden | 08 Nov 2020 | 00:59:23 | |
Jonny Longden URL: https://www.cro.cafe/guest/jonny-longden | |||
| Understand your products first before optimizing | 30 Dec 2022 | 00:46:29 | |
Guest: Juliana Jackson URL: https://www.cro.cafe/guest/juliana-jackson | |||
| Are you a movie critic? You might be great at CRO! With Sumantha Shankaranarayana | 01 Nov 2020 | 00:58:02 | |
Guest: Sumantha Shankaranarayana URL: https://www.cro.cafe/guest/sumantha-shankaranarayana | |||
| Book launch: Online Influence, with Bas Wouters | 25 Oct 2020 | 00:45:02 | |
Guest: Bas Wouters URL: https://www.cro.cafe/guest/bas-wouters | |||
| Optimizing Consumer-to-consumer marketplaces, with Emily Oliver from musicMagpie/Decluttr | 18 Oct 2020 | 00:58:02 | |
Guest: Emily Oliver URL: https://www.cro.cafe/guest/emily-oliver | |||
| Switching gears when the pandemic upends your traffic, with Dave Powell (TomTom) | 11 Oct 2020 | 00:33:56 | |
Guest: Dave Powell URL: https://www.cro.cafe/guest/dave-powell | |||
| Main pitfalls for CRO Agencies when working with clients, with Ricardo Tayar López (Flat101) | 04 Oct 2020 | 00:53:35 | |
Guest: Ricardo Tayar López URL: https://www.cro.cafe/guest/ricardo-tayar-lopez | |||
| How to become a better CRO professional, with Abi Hough & Craig Sullivan | 29 Sep 2020 | 00:31:28 | |
Guest 1: Abi Hough URL: https://www.cro.cafe/guest/abi-hough | Guest 2: Craig Sullivan URL: https://www.cro.cafe/guest/craig-sullivan | |||
| CRO in a post-cookie world, with Lisanne Maatman & Dumky de Wilde (DEPT) | 28 Sep 2020 | 00:47:06 | |
Guest 1: Lisanne Maatman URL: https://www.cro.cafe/guest/lisanne-maatman | Guest 2: Dumky de Wilde URL: https://www.cro.cafe/guest/dumky-de-wilde | |||
| The 6 soft skills that CROs need to master, with Elise Maile | 20 Sep 2020 | 00:50:32 | |
Guest: Elise Maile URL: https://www.cro.cafe/guest/elise-maile | |||
| Why your experimentation programme needs a risk profile, with Stephen Pavlovich (Conversion.com) | 13 Sep 2020 | 00:42:03 | |
Guest: Stephen Pavlovich URL: https://www.cro.cafe/guest/stephen-pavlovich | |||
| Server-side experimentation, with Tom van den Berg & Ruben de Boer (Online Dialogue) | 06 Sep 2020 | 00:50:10 | |
Guest 1: Tom van den Berg URL: https://www.cro.cafe/guest/tom-van-den-berg | Guest 2: Ruben de Boer URL: https://www.cro.cafe/guest/ruben-de-boer | |||
| What separates the good from the great? | 29 Dec 2022 | 00:45:41 | |
Guest 1: Colin Crowell URL: https://www.cro.cafe/guest/colin-crowell | Guest 2: Manuel Da Costa URL: https://www.cro.cafe/guest/manuel-da-costa | |||
| Copywriting for Conversions, with Joel Klettke | 30 Aug 2020 | 00:49:47 | |
Guest: Joel Klettke URL: https://www.cro.cafe/guest/joel-klettke | |||
| Make creativity a priority in your CRO process, with AJ Davis | 16 Aug 2020 | 00:36:56 | |
Guest: AJ Davis URL: https://www.cro.cafe/guest/aj-davis | |||
| Why empathy is probably the most important skill for any CRO pro, with Amrdeep Athwal | 02 Aug 2020 | 00:44:31 | |
Guest: Amrdeep Athwal URL: https://www.cro.cafe/guest/amrdeep-athwal | |||