Emily, a successful 6-figure Etsy seller, shares her journey of starting and growing her print on demand and digital product shops. She emphasizes the importance of research and finding niche markets to target. Emily also discusses her graphic design skills and the importance of practice and simplicity in creating professional-looking designs. She shares her productivity strategies, including using templates and setting goals, and how she balances creation and consumption of content. 

Contact Emily: https://www.instagram.com/ecommemily/

Gold City Ventures: https://goldcityventures.com/

Watch on YouTube: https://youtu.be/AeBYEexJZeA

In this episode, Julie interviews Meagan, an Etsy seller in the faith and family LDS niche who wants to expand her business beyond Etsy. Megan shares her journey of starting on Etsy and growing her shop to 300 sales. Julie suggests participating in a bundle and creating an email sales sequence to promote the flagship product. They also touch on the topic of social media and the potential benefits of creating videos.   Takeaways

• Having a flagship product to sell can help drive sales and establish your brand.
• Participating in bundles and creating email sales sequences can be effective strategies for promoting your products.
• Creating videos on social media can be a fun and engaging way to connect with your audience.

Watch on YouTube: https://youtu.be/AOFfA5lgWgM

Connect with Meagan: https://printstouplift.com/

Gold City Ventures: https://goldcityventures.com

Beyond: https://goldcityventures.com/beyond

 

Etsy put out a spring/summer trend report​​ and Julie reviews it in this episode of the Crickets to Cha-Chings podcast.

Here are some snippets of trending keyword searches according to Etsy in case you don't have time to read the report:

• +266% YoY increase in searches on Etsy for divorce gifts or items
• +351% YoY increase in searches on Etsy for cozy home items
• +465% YoY increase in searches on Etsy for host or hostess gifts
• +2,159% YoY increase in searches on Etsy for lawn games
• +105% YoY increase in searches on Etsy for wildflower art
• +50% YoY increase in searches on Etsy for pickleball gifts

We're also seeing major vibes for western and pasta night here.

You may be like "eh, my product doesn't fit in these trends" but I would encourage you to think a little deeper about how you can incorporate trending ideas into the product that you already make.

Watch on YouTube: https://youtu.be/R5wfzV7pQoQ

Etsy Marketplace Report: https://www.etsy.com/seller-handbook/article/1255437605579?ref=handbook

Watch our free workshop at: https://goldcityventures.com/

In this live episode of the Crickets to Cha-Chings podcast, Julie Berninger and Sasha Hutchison discuss strategies for growing an Etsy business off of the platform. They provide guidance to Naomi, an Etsy seller selling printables, on how to expand her business and reach a wider audience. The conversation covers topics such as building an email list, repurposing content for social media, and creating YouTube videos. They emphasize the importance of niching down and finding the right platforms to connect with the target audience. The hosts also highlight the need for traffic generation and suggest exploring Facebook groups as a potential avenue for growth. In this conversation, Julie and Sasha discuss the importance of trying new things and not being afraid to fail in business. They also explore the target audience for Naomi's products, including Sunday school teachers, camp directors, and homeschooling parents. They emphasize the need to understand the specific needs and interests of these target customers in order to create relevant and valuable products. The conversation also touches on the potential for affiliate marketing and the importance of staying focused on the core topic of the business.

Gold City Ventures Beyond Program: https://goldcityventures.com/beyond/

Takeaways

• Building an email list is crucial for growing an Etsy business off of the platform.
• Repurposing content for social media can help save time and reach a wider audience.
• Creating YouTube videos can be an effective way to showcase products and attract customers.
• Niching down and finding the right platforms to connect with the target audience is essential for business growth.
• Generating traffic is a challenge for Etsy sellers, and exploring Facebook groups can be a potential solution. Don't be afraid to try new things in your business and allow yourself to fail.
• Understand the specific needs and interests of your target audience to create relevant and valuable products.
• Consider the potential for affiliate marketing to promote complementary products to your target audience.
• Stay focused on the core topic of your business to avoid confusing or losing your audience.

If you missed our Live Q&A, here is the replay on YouTube.

Julie broke down 4 business ideas and how they would work off Etsy 1) subscription book box, 2) beauty professional templates 3) seasonal printables for kids monthly subscription and 4) a blog for dog lovers. She also screenshared what Beyond looks like and the prizes you get with purchase. Special pricing ends April 30th at 11:59PM ET.

Resources: https://goldcityventures.com/beyond/

In this episode, Julie and Sasha of Gold City Ventures and Kennedy of Our Friendly World discuss growing a business off of Etsy. They talk about competitor analysis and the importance of understanding your customers and competitors. They specifically discuss what to do when your competitor is a bigger brand than you and was on Shark Tank!   They also discuss the potential for collaborations and sponsorships, as well as the role of video content in driving traffic and engagement. The conversation highlights the importance of repurposing content and experimenting with different platforms to reach your target audience.   Links:  Kennedy's Business Our Friendly World: https://www.etsy.com/shop/ourfriendlyworld Gold City Ventures Beyond Program: https://goldcityventures.com/beyond/ This episode on YouTube: https://youtu.be/TU_L6OaA5UQ   In this conversation, Julie and Sasha also discuss various strategies for driving traffic and generating leads for a handmade crochet kit business. They emphasize the importance of understanding the customer journey and tailoring content to different stages of the sales funnel. They also discuss the potential of affiliate marketing, building an email list, and outsourcing tasks to save time. The conversation concludes with a discussion on the value of collaboration and networking within the crafting community.   Takeaways

• Understanding your customers and competitors through competitor analysis is crucial for growing your business off of Etsy.
• Collaborations and sponsorships can be effective ways to expand your reach and attract new customers.
• Video content is a powerful tool for driving traffic and engagement, and it can be repurposed across different platforms.
• Experimenting with different platforms and strategies is important to find what works best for your business. Understand the customer journey and tailor content to different stages of the sales funnel
• Consider affiliate marketing as a way to leverage the networks of others to promote your products
• Build an email list to capture leads and nurture relationships with potential customers
• Outsource tasks to save time and focus on high-value activities
• Collaborate and network within the crafting community to expand your reach and opportunities

 

 

Chapters 00:00 Introduction and Background 02:00 Competitor Analysis and Insights 04:06 Understanding the Woobles and Differentiating Your Products 09:06 Taking Advantage of Competitors and Building the Market 12:24 Repurposing Content and Driving Traffic with Video 15:18 Exploring Collaborations and Sponsorships 22:16 The Role of Video Content in Attracting Customers 25:49 Experimenting with Different Platforms and Strategies 28:03 Understanding the Customer Journey and Tailoring Content 35:24 The Potential of Affiliate Marketing and Building an Email List 45:32 Outsourcing Tasks to Save Time and Focus on High-Value Activities 52:07 Creating Efficient Workflows and Maximizing ROI 58:22 Collaborating and Networking within the Crafting Community

In this episode, Julie Berninger and Sasha Hutchison of Gold City Ventures interview Jenny, an Etsy seller who sells printables. They discuss Jenny's journey from selling physical products to focusing on printables, specifically in the golf niche. They explore the potential for Jenny to expand her business beyond Etsy by creating a lifestyle brand and leveraging social media. They also discuss the importance of custom and personalized products and the potential for affiliate marketing. The conversation provides valuable insights and ideas for Jenny to grow her business. In this conversation, Julie and Sasha discuss different strategies for monetizing an Etsy shop that sells golf-themed products. They explore options such as affiliate marketing, creating video content, and targeting specific niches within the golf community. They also discuss the importance of understanding the target audience and their preferences. The conversation ends with rapid-fire ideas for expanding the product offerings and leveraging affiliate marketing.

This is another coaching call-style podcast and there will be two more following in the series!

They discuss:

• The customer journey of people searching for niche printables
• Why picking a niche once you start selling off Etsy is the way to go
• Where Etsy sellers posting on social are messing up
• What to post on social media to attract your ideal customer
• Ways to monetize with YouTube and affiliate marketing by performing product reviews
• How the Gold City Ventures team can improve their new offering Beyond
• & more!

Stay tuned to learn more about Beyond which launches mid-month to the Gold City Ventures community!

Resources:

Episode on YouTube: https://youtu.be/3VCSKIx5bUM

🌟 Learn more about Gold City Ventures -- https://goldcityventures.com 🌟

Amber sells metaphysical and celestial-inspired jewelry on Etsy. She wants to grow her business so she can leave her full-time job. This episode is a casual live coaching call for the Crickets to Cha-Chings podcast with Julie Berninger and Sasha Hutchison of Gold City Ventures.

They discuss what they each outsource both in their business and their home, how to create social media content if you don't have the time, keywords that are hot in the metaphysical space, building your personal brand, growing your email list if you sell in person, and more.

Resources:

Gilded Butterfly Shop: https://www.etsy.com/shop/Gildedbutterflyshop

E-Printables Course: https://goldcityventures.com/e-printables-course/

Episode on YouTube: https://youtu.be/2IYLYb-NEG4

^^ The E-Printables Course is open for enrollment until Monday 4/1 at Midnight!

🌟 Learn more about Gold City Ventures -- https://goldcityventures.com 🌟

Julie Berninger of Gold City Ventures chats with Kennedy of Our Friendly World Etsy shop. Kennedy sells crochet kits, crochet patterns, and finished crochet products. This episode is in a casual live coaching call style for the Crickets to Cha-Chings podcast.

They discuss how to interpret keyword research from tools such as eRank, ideas for monetizing a blog with display advertising, Etsy ads, & more!

Resources:

Our Friendly World: https://www.etsy.com/shop/ourfriendlyworld

Our Friendly World Website: https://ourfriendlyworldcrochet.com/

E-Printables Course: https://goldcityventures.com/e-printables-course/

Gold City Ventures YouTube Episode: https://youtu.be/qIc90wmEgLQ

🌟 For More Insider Tips & Strategies on E-Commerce Success! 🌟
Learn more about Gold City Ventures -- https://goldcityventures.com

Etsy Gift Mode presents a huge opportunity for Etsy sellers. Julie Berninger of Gold City Ventures explains this new shopping experience and how to change your shop sections, pictures, and tags to take advantage of it. She also covers the Etsy email marketing policy change and TikTok shop.

Topics covered in this episode:

1 - Etsy Gift Mode

2 - Etsy Email Marketing policy change

3 - Tik Tok Shop

Resources:

Gift mode article: https://www.etsy.com/seller-handbook/article/1232461378911?ref=handbook

Gold City Ventures YouTube Channel: https://www.youtube.com/c/goldcityventures

🌟 For More Insider Tips & Strategies on E-Commerce Success! 🌟
Learn more about Gold City Ventures -- https://goldcityventures.com

This is the Etsy SEO help you need in 2024! Julie Berninger of Gold City Ventures reviewed articles in the Etsy seller handbook and YouTube videos from the team at Etsy for hours to determine exactly how to improve your Etsy SEO search algorithm ranking in 2024. 

Learn more at: https://goldcityventures.com/

Resources in the video: https://www.etsy.com/legal/policy/search-advertisement-ranking-disclosures/899478564529

https://help.etsy.com/hc/en-us/articles/115015745428-How-Etsy-Search-Works?segment=selling

 https://www.youtube.com/watch?v=CAvxU7fEkO4

 https://help.etsy.com/hc/en-us/articles/115015663987-Search-Engine-Optimization-SEO-for-Shop-and-Listing-Pages?segment=selling

 

🌟 For More Insider Tips & Strategies on E-Commerce Success! 🌟
Follow along on IG for business insider savvy and connection -- https://www.instagram.com/goldcityventures
Learn more about Gold City Ventures -- https://goldcityventures.com

Gold City Ventures puts together an annual Black Friday deals roundup for Etsy sellers. Find it here: https://goldcityventures.com/etsy-seller-resources/

These deals apply for handmade, POD, or digital product sellers.

Some require using the special Gold City Ventures links or coupon code.

🌟 For More Insider Tips & Strategies on E-Commerce Success! 🌟

Follow along on IG for business insider savvy and connection -- https://www.instagram.com/goldcityventures

Learn more about Gold City Ventures -- https://goldcityventures.com

Black Friday Deals -- https://goldcityventures.com/etsy-seller-resources/

Mary, an Etsy seller in the Catholic niche, discusses her journey of selling machine embroidery products and transitioning to selling printables. She shares her desire to move off Etsy and reach her Catholic clientele. The conversation explores the idea of Mary becoming a Catholic influencer and the challenges she faces in feeling like a thought leader. They discuss the potential of creating lifestyle content, such as home decorating and holiday activities, to attract and engage her audience. The conversation also touches on the possibility of launching a membership and the importance of understanding her audience's needs and preferences.

https://goldcityventures.com/beyond

Watch on YouTube: https://youtu.be/kMHEoaBG3Wg

 

What titles, tags, and keywords should you add to your Etsy listings this year for the holidays? 

Can you package your existing listings in a different way to capitalize on what holiday shoppers want?

Julie Berninger of Gold City Ventures presents her best ideas for Etsy sellers this holiday season based on the following Resources:

• Etsy Holiday Merchanding Guide
• Etsy Marketplace Insights: Holiday Trends
• Our Link for eRank: https://go.goldcityventures.com/erank
• Share & Save Program

Gold City Ventures E-Printables Course is closing for enrollment November 6th at Midnight ET.

• Sign up for E-Printables here

🌟 For More Insider Tips & Strategies on E-Commerce Success! 🌟

Follow along on IG for business insider savvy and connection -- https://www.instagram.com/goldcityventures

Learn more about Gold City Ventures -- https://goldcityventures.com

Julie and her business partner Cody from Gold City Ventures discuss what's been going on with some POD sellers and the future of mockups.

They also cover the current Etsy listing image requirements and other best practices and how they think the POD manufacturers will respond.

For those outside of the POD space, they also talk about interesting opportunities for handmade sellers to expand their revenue sources (including a cool story with the woman who runs Happy Rugs).

And of course, what all this means for digital product sellers too.

Cody shares his beginnings in the digital product space and the strategy that made him successful.

🌟 For More Insider Tips & Strategies on E-Commerce Success! 🌟

Follow along on IG for business insider savvy and connection -- https://www.instagram.com/goldcityventures

Learn more about Gold City Ventures -- https://goldcityventures.com

Julie and Cody of Gold City Ventures are continuing on with the podcast.

I am happy since I know so many of you were disappointed that all of the old episodes would disappear.

That issue is solved - and we have a better plan.

The ​team at Gold City Ventures​ will be producing new episodes for you going forward.

We recorded one final episode for you today as my truly final goodbye.

I'll be stepping away from the business and letting Cody & Julie run the podcast from here on out.

The episode today is a little different - Julie and I chatted casually about some of the hot topics in the Etsy space right now.

We cover shop suspensions, optimizing for google, listing image changes, video and more.

We also cover trends we've seen from the unique position of seeing thousands of shops created on Etsy through our courses

..including what niches seem to be doing well right now and seller qualities that seem to lead to success.

🌟 For More Insider Tips & Strategies on E-Commerce Success! 🌟

Follow along on IG for business insider savvy and connection -- https://www.instagram.com/goldcityventures

Learn more about Gold City Ventures -- https://goldcityventures.com

 

My plan was to shut down the business and move on.

But after I sent the last goodbye email, my friend Julie from Gold City Ventures reached out to me.

She proposed an interesting opportunity.

It allows me to keep the podcast and all prior episodes live for you

..and for Julie and her business partner, Cody, to take over the responsibilities that I need to offload.

I'm excited to announce that their business, Gold City Ventures, will continue on with my podcast, Crickets to Cha-Chings.

Today we released one of two final episodes with me as the host and then Gold City Ventures will take over from here on out.

I've known Julie for years and I am so excited to see what new energy and insight she brings to the podcast.

Cody and Julie have individual Etsy shops with thousands of sales as well as an Etsy coaching business, ​Gold City Ventures.​

They both have experience as podcast hosts with their respective personal finance podcasts too.

Check out my announcement and learn more about Julie's personal story in this podcast episode today.

🌟 For More Insider Tips & Strategies on E-Commerce Success! 🌟

Follow along on IG for business insider savvy and connection -- https://www.instagram.com/goldcityventures

Learn more about Gold City Ventures -- https://goldcityventures.com

 

It's great to be back and talk about all things Etsy and e-commerce with you (and thanks for so many DMs about last week's episode!)

This week is all about what we would do differently if we could go back in time and start our Etsy businesses all over again -- and there's a laundry list of things that I would do differently.

When I first started on Etsy back in 2012, the internet was a vastly different landscape. I was completely lost and trying to figure everything out all on my own. I didn't have a clear vision of building an e-commerce brand or anything like that, I was simply trying to keep up with the daily grind. If I knew then what I know now, I would have definitely taken a step back and taken a more strategic, long-term approach.

Speaking of which, I'm excited to share some insights with you on how to think beyond the immediate and plan for the future in regards to your e-commerce brand.

It's essential to consider what matters to you and your vision for your business beyond the day-to-day tasks. Don't feel pressured to follow someone else's version of success or strive for massive financial gains. It's all about making intentional decisions that align with your goals and values.

In this episode, we've got some fantastic tips and advice to help you grow your small e-commerce business into something amazing, by taking a thoughtful and long-term approach. By the end of this episode, my hope is that it inspires you to look beyond putting out the everyday fires in your business, and instead take an approach that sets you up for succcess a month from now, a year from now, and 10 years from now. 

So, grab your cup of coffee or tea, sit back and get ready to become an e-commerce entrepreneur extraordinaire!

🌟 For More Insider Tips & Strategies on E-Commerce Success! 🌟

Follow along on IG for business insider savvy and connection -- http://www.instagram.com/lauren.keplinger

Join the waitlist for the upcoming application only small group experience -- http://www.laurenkeplinger.com/apply

This episode is jam-packed with valuable insights to help you grow and succeed in your Etsy shop (and, more importantly, in your e-commerce business as a whole.)

Here's what you can expect:

• The state of Etsy sales: Discover the reasons behind the decrease in Etsy sales in 2023 and what it means for sellers.
• Where Etsy is growing and what it means for an individual seller's business
• Insights into Etsy's revenue model and how it affects your bottom line as a seller (it's not as clear as you'd think!)
• Why Etsy is focusing on growing its seller base (in my opinion) and what it means for your competition on the platform.
• Tips to protect your business and not have these changes come as a surprise: Learn about practical strategies to adapt your business and protect your success amidst market changes.
• Where I think we're headed: my personal prediction for the future of what's happening on the platform, and how it might shape the way you want to run your business moving forward
  
  Join us for an energizing and informative conversation about Etsy and what's been going on over the last several months or more. We'll break down complex concepts into easy-to-understand steps and emphasize practical benefits to help you take actionable steps towards growing your Etsy shop.
  
  You don't want to miss this episode -- make sure you tune in today!

-----------

🌟 For More Insider Tips & Strategies on E-Commerce Success! 🌟

Follow along on IG for business insider savvy and connection -- http://www.instagram.com/lauren.keplinger

Join the waitlist for the upcoming application only small group experience -- http://www.laurenkeplinger.com/apply

 

In today's world, buyers are more conscious about the impact their purchasing decisions can have on the businesses they support. They want to align themselves with brands that share their values. And you know what? This trend is especially true for small businesses, creatives, and artisans like us...

Now, I know what you're thinking..."No way, I'm not going there..."

But the thing is, brand values don't have to be controversial or political, my friend. They can be centered on authenticity and creating a connection with your customers. People crave that deeper connection with the brands they love. They want to feel a values-based bond that goes beyond just a transaction. And get this — they're even willing to pay a bit more for products or services from brands that align with their values. Talk about a win-win situation!

The podcast episode also highlights the power of brand loyalty and trust. When your customers feel that connection with your brand values, they're more likely to stick around and support your business for the long-haul. It's like having your own tribe of loyal supporters cheering you on! 

So, here's the big question: What are your brand values, my creative friend? What sets you apart in the handmade or small business e-commerce world? It's time to dig deep and tap into what makes your brand special. Maybe it's about quality products, personalization, sustainability, or empowering your customers through your creations. The possibilities are endless!

 

-----------

🌟 For More Insider Tips & Strategies on E-Commerce Success! 🌟

Shop workshops and trainings: http://www.cricketstochachings.com 

Read the blog and download the freebies: http://www.laurenkeplinger.com

Follow along on IG for business insider savvy and connection -- http://www.instagram.com/lauren.keplinger 

Are you tired of spending countless hours managing your handmade business and you're looking for some tools and tricks to streamline and improve your efficiency?

In this episode, we reveal the top productivity tools and apps to streamline your business and save you time -- making you able to get more out of the limited time you have available!

From email marketing automation to print-on-demand service, social media scheduling and analytics and more, these resources will revolutionize the way you run your business to make it more profitable, less overwhelming, and finally help you to get ahold of the time sucking things that take up your day.

Don't miss out on this opportunity to learn how to efficiently manage your online business and focus on what you love most - creating and selling your products. 

🌟 For More Insider Tips & Strategies on E-Commerce Success! 🌟

Shop workshops and trainings: http://www.cricketstochachings.com 

Read the blog and download the freebies: http://www.laurenkeplinger.com

Follow along on IG for a peek behind the scenes (and all my favorite books and failures at gardening!) -- http://www.instagram.com/lauren.keplinger 

Are you tired of spending countless hours managing your handmade business and you're looking for some tools and tricks to streamline and improve your efficiency?

In this episode, we reveal the top productivity tools and apps to streamline your business and save you time -- making you able to get more out of the limited time you have available!

From email marketing automation to print-on-demand service, social media scheduling and analytics and more, these resources will revolutionize the way you run your business to make it more profitable, less overwhelming, and finally help you to get ahold of the time sucking things that take up your day.

Don't miss out on this opportunity to learn how to efficiently manage your online business and focus on what you love most - creating and selling your products. 

🌟 For More Insider Tips & Strategies on E-Commerce Success! 🌟

Shop workshops and trainings: http://www.cricketstochachings.com 

Read the blog and download the freebies: http://www.laurenkeplinger.com

Follow along on IG for a peek behind the scenes (and all my favorite books and failures at gardening!) -- http://www.instagram.com/lauren.keplinger 

Have you heard about Etsy's new affiliate program, which allows content creators and sellers to earn a commission for promoting Etsy products on their website or social media, including your own products?

Let's talk about the good, the bad, and the reason that I think Etsy is rolling out this new program so you can get a full picture about whether or not this is beneficial to you as the business owner!

🌟 For More Insider Tips & Strategies on E-Commerce Success! 🌟

Shop workshops and trainings: http://www.cricketstochachings.com 

Read the blog and download the freebies: http://www.laurenkeplinger.com

Follow along on IG for a peek behind the scenes (and all my favorite books and failures at gardening!) -- http://www.instagram.com/lauren.keplinger 

Lisa, a seller in the Gold City Ventures community, shares her journey of starting an Etsy shop to help with daycare costs and her transition to digital products. She discusses her goals of growing her shop and making it a bigger business. The conversation explores the idea of finding a flagship product, with a focus on handprint art and trivia games. Lisa also talks about her experience with social media, specifically Pinterest, and her plans for building an email list and engaging with customers. The conversation focused on identifying the target audience for Lisa's printable products and determining the best approach to reach them. 

Gold City Venture's Beyond Program: https://goldcityventures.com/beyond/

Contact Lisa: https://www.instagram.com/midwestprintableco/

Watch on YouTube: https://youtu.be/pL74eiK5-Ww

 

In the world of handmade eCommerce businesses, there's often a misconception that creativity alone is enough to guarantee success.

In reality, finding the perfect balance between creativity, data that gives you information about next steps, and business strategy is crucial to truly thrive in the online marketplace.

In this episode, we'll explore the importance of each piece of the e-commerce puzzle, and how they work together to create a flourishing handmade business.

-------

🌟 For More Insider Tips & Strategies on E-Commerce Success! 🌟

Shop workshops and trainings: http://www.cricketstochachings.com 

Read the blog and download the freebies: http://www.laurenkeplinger.com

Follow along on IG for a peek behind the scenes (and all my favorite books and failures at gardening!) -- http://www.instagram.com/lauren.keplinger 

In this week's myth busting episode, we're tackling the common misconception that you can simply sell anything online without considering market demand and competition.

We'll cover things like why having a defined target audience and offering unique products that cater to their needs and preferences is crucial, especially in today's world of e-commerce. These days, it's not so much about niching down your store but having a specific segment in mind who the product works for, and that differentiation helps you not to get lost in the sea of other generic, bland products that people slap up online.

But it's not all business - we're also talking about the importance of balancing your personal interests with market demands. It's not as easy as "only make what you love" or "only make what sells" -- there's a real sweet spot that often gets overlooked. 

 Whether you're a seasoned Etsy seller or just starting your crafting journey, this episode is packed with actionable insights and inspiration to help you navigate the ever-evolving world of eCommerce.

-------

Want more?

Shop workshops and trainings: http://www.cricketstochachings.com 

Read the blog and download the freebies: http://www.laurenkeplinger.com

Follow along on IG for a peek behind the scenes (and all my favorite books and failures at gardening!) -- http://www.instagram.com/lauren.keplinger 

Have you been blasted with Facebook ads over the past several years selling you on the idea of starting an online shop and creating a digital asset that you can sell for "passive income" while you frocklic into the sunset to spend your millions?

Yeah, me too.

And I'm here to tell you as someone who has a physical product shop, a digital product shop, a podcast, blog, and many digital courses -- passive income is the biggest lie the internet is out to sell you.

Let's talk about it on this myth busting episode.

------------

Ready to take your business up a notch and get step by step training and help? 

Check out the shop at http://www.cricketstochachings.com for *all* of our templates, workshops, and trainings

(and I promise there's no BS in there about creating something from nothing and doing no work - just honest, down to Earth, straight to the point teaching about creating a business that brings you MEANINGFUL income...even though that takes work!)

 

While starting an online business is significantly cheaper than starting a brick and mortar business, it's not free.

At the very least you have material or equipment expenses, and some costs to create some basic branding, listing fees on Etsy, etc, and it's important to be prepared for these expenses, otherwise the efficiency of how you run your business is going to majorly suffer.

Being prepared for business related expenses and then being able to take some of your revenue and reinvest it back into your business is going to allow you the freedom and flexibility to grow in strategic ways and not be constantly putting out fires to stay afloat.

Let's talk about it.

------------

Ready to take your business up a notch and get step by step training and help? 

Check out the shop at http://www.cricketstochachings.com for *all* of our templates, workshops, and trainings.

 

When you started thinking about building a business online, what was your expectation for success for that business?

A month? 6 months? A year?

Well I'm here to tell you: whatever that timeline was, it will probably take you longer than that. In the age of internet smoke and mirrors where everyone is telling you that you can grow a six figure business in 2.5 seconds flat, I'm going to be the outlier and call BS. 

And don't worry, it doesn't have anything to do with your products. It has do with unrealistic expectations of what it looks like to build a successful business. 

In this episode I'm breaking down the timeline to e-commerce business success, and busting through the myth that you'll be rollin in the dough in the next 30 days.

------------

Ready to take your business up a notch and get step by step training and help? 

Check out the shop at http://www.cricketstochachings.com for *all* of our templates, workshops, and trainings.

Do you ever feel like selling online is a constant rat race to keep up with everyone else in your industry?

Or you feel like you don't even want to try out a new project or new style that you see because there are already so many people doing it, how can you even compete with them?

Or you worry that your business is in a downward death spiral because your competitors keep taking your ideas and designs, and you don't know how to keep up?

If you've had those feelings before, this episode is for you! Selling online CAN be a constant hampster wheel of creating new things and feeling like you're always two steps behind, but it doesn't have to be. Let's talk about how you shift into a space where the competition isn't at your neck, and have freedom to create things in your business that allow you to stand out.

Want more step by step and in depth teaching? Check out the shop at http://www.cricketstochachings.com for all our templates, workshops, and trainings, and make sure you get signed up for May 16's training all about Increasing Your Etsy Conversion Rate.

I'm baaaaack! After a long hiatus while I dealt with my personal life/house fire, I'm back with a new episode, and I can't wait for you all to hear. 

This week on Crickets to Cha-Chings, I'm talking with Jon Lincoln, founder and CEO of GoImagine. GoImagine believes that by creating a handmade marketplace that donates 100% of profits to charity, there's an opportunity to transform the online economy into an engine for social good.

And I, as a longtime e-commerce seller, believe that diversification and exploring new platforms and new opportunities for growth is always good. 

Join me in this conversation with Jon to talk about the who, what, and why GoImagine was created, where they are doing things differently, and what they see as the future of e-commerce.

Looking for more trainings, tips, workshops, and templates? Head on over to my brand new shop at http://www.cricketstochachings.com and see everything we have to offer!

Kerrie Fitzgerald created a multi six figure subscription box by leveraging the power of a raving fan base and repeat customers -- and she think it's the cornerstone of any brand that is going to have long term success in today's online selling environment. Tune in to this week's episode to hear how Kerrie built a cult like following for her business, why repeat customers are so important to your bottom line, and how you can use Etsy to introduce your customers to your brand while also connecting with them outside of Etsy for repeat business.

Looking for more trainings, tips, workshops, and templates? Head to the easier-than-ever shop at  http://www.cricketstochachings.com and see everything we have to offer!

Connect with Kerrie on Instagram - https://www.instagram.com/kerrie.a.fitzgerald/

 

Today on this quickie episode, I'm digging into my thoughts about SVB and Etsy's complete lack of communication and transparency with sellers. In short: I'm not happy.

If you're wondering where I stand or want to hear my unfiltered thoughts about the whole thing, tune in. Let me know if you agree, disagree, think I'm totally off my rocker or need to preach it over at http://www.instagram.com/lauren.keplinger

 

Need more help diversifying income streams and growing beyond Etsy? Check out the shop at http://www.cricketstochachings.com

Allison Carter and Catherine Hildner were two strangers who connected at a conference, turned into business besties, and a few years later saw a gap in the product based business space and decided to take action to fill it.

 In addition to the two businesses they run individually, Allison and Cat are the founders and hosts of Ultimate Product Party (UPP for short!). 

UPP is a 2 day creative conference that serves product based businesses specifically.

Allison and Cat create a unique experience and space for the product based business owner where they can connect with other like minded small business owners who are looking to grow, scale, and make more money! 

UPP is definitely not your average biz conference- it's a business meets FUN party, full of action focused education, and immediate takeaways for attendees to apply to scale. The next chance to attend UPP will be May 17-18, 2023 in Nashville!

Head to http://www.laurenkeplinger.com/UPP for more info and to snag your ticket before they sell out!

Need help with tools, templates, and trainings for all things e-commerce? Head to http://www.cricketstochachings.com to see everything we have to offer.

Halloween is approaching and it's a great time to discuss how to appeal to Halloween shoppers. Julie Berninger shares ideas for Halloween products with good search volume and low competition on Etsy sourced from eRank. The main themes include vintage and retro aesthetics, girlie Halloween, dog breeds, specific Halloween terms like 'momster', accessories like headbands and socks, home decor items like pillows and doormats, boo baskets, dioramas, Halloween slime, digital products like trivia and bingo, Twitch emotes, and wall art.

eRank: https://go.goldcityventures.com/erank

Gold City Ventures: https://goldcityventures.com/

Watch on YouTube: https://youtu.be/9vSCfZRO3aY

 

Over the past several years of doing the coaching/teaching/podcasting things, I've become very familiar with FB ads, and I always get really interesting comments on them. I'm not super easily offended at this point after 10 years in internet businesses, so rather than defend my ad or whatever I take it as an opportunity to read between the lines of what people are actually saying.

Here are a few comments I have gotten in the last 6 months or so: You're at the mercy of the Etsy algorithm. Nothing can be done. Etsy is built to help those who have multiple sales, period. I've tried everything, and I don't make any sales. Etsy is a scam and all they do is take your money.

Of course Etsy has an algorithm, and that algorithm prioritizes some content over others. Usually the content that performs well, has people clicking on it, and converts people into buyers. All tech platforms have algorithms, and the algorithm's job is to match the best product to the buyer who is most likely to buy the item.

So does this work against you as a seller? Does it work for your business? Who is really in control here? Let's dive into it today in this episode.

Need help with tools, templates, and trainings for all things e-commerce? Head to http://www.cricketstochachings.com to see everything we have to offer.

 

On today's episode, I am chatting with Stephanie about her journey to building a successful Etsy shop from her original products that she created for her own wedding.

Listen as Stephanie talks about going from creating products that *she* wanted to understanding what is trending (and how to figure out where else her buyers are looking for trends that she can compliment). 

Stephanie has built her shop smartly and strategically, not being afraid to try new things but also not just throwing spaghetti against a wall and hoping for the best - and it's paid off in a major way!

She says, "I enrolled in the Traffic Accelerator course in August [2022] and it set me up incredibly for the holidays. I posted a bunch of new stuff and I felt like they immediately took off within the first couple of weeks. It was super exciting to see how that information that I learned in that course could come to life in my shop."

Here from Stephanie about what that journey has looked like over the last six months and where she's headed in the future.

Need help with tools, templates, and trainings for all things e-commerce? Head to http://www.cricketstochachings.com to see everything we have to offer.

 

Check out Stephanie's shop at https://www.etsy.com/shop/thatpartyshopp

 

We all have different mental roadblocks that hold us back from taking the next step, whether that step is to start your Etsy shop or to grow your e-commerce business to the next level. I've had conversations with literally thousands of online sellers at this point, and I see common themes in the places where they get stuck or held back in the way they approach their business. 

In today's episode, I'm talking about these three fears or roadblocks, calling them out to address them, and talking through how to move forward in spite of being afraid (because we ALL hit points where we are afraid to do the next thing).

----------------

Need help with tools, templates, and trainings for all things e-commerce? Head to http://www.cricketstochachings.com to see everything we have to offer.

In moving into 2023, I had some big goals and things that I was super excited to talk about with y'all, primarily focused around my product based business and things that I want to do with it in the coming year. Obviously some of those are currently in a holding pattern while I wait for my house and workshop to be inhabitable again (if you missed it, we had a house fire!) but I got to take some time last week to sit and ponder where I really want to be at the end of December 2023. What is going to move my business forward in a way that feels healthy and sustainable, without making me set goals so high that I'm miserable if/when I reach them because they have forced me to take on too much?

Today I want to talk about goal setting, which honestly is something that I LOVE to do. I think it has to do with the part of me that really loves to daydream about the future and make lists and plans for all the things I'm going to accomplish. We'll talk through 10 goals I'm setting for my business, both the product based and the coaching side of my business, as well as a personal goal that I have that might surprise you!

----------------

Need help with tools, templates, and trainings for all things e-commerce? Head to http://www.cricketstochachings.com to see everything we have to offer.

 

 

2022 has been a doozy for me, and in this episode I'm recapping the major hits and misses of the year. There are always highs in business and lows in business and personally, and I'm not holding anything back. 

We'll talk through the top 5 hits, the top 5 misses, and how I'm moving forward into 2023 by giving space to set goals for my product based business as well as my coaching business that work within the confines of everything else we have going on personally in our lives right now (which you'll hear more about in the episode!)

A few additional ways to connect:

Download the Etsy SEO Checklist at laurenkeplinger.com/checklist

Follow along on Instagram at instagram.com/lauren.keplinger

Subscribe to this podcast for all new episodes and to be the first to get the behind-the-scenes bonus episodes!

Today we're going to talk about how you can use the benefits that Etsy provides to grow your overall e-commerce brand, without feeling like you're loyal to Etsy or the sun rises and sets at the boundaries of Etsy.

We're also going to talk about why marketplace platforms can benefit your e-commerce brand even if you already have an established brand, and how to funnel Etsy customers to your own website for future sales and repeat purchases.

Need help with email marketing tech set up? 

http://www.laurenkeplinger.com/email

Want to get on my email list so you can be in the know on all things Etsy and e-commerce? http://www.laurenkeplinger.com/checklist

 

Looking through my Black Friday Bonanza page and not sure which one to choose? Listen in to hear me talk all about the different offerings, including some BRAND NEW programs, opportunities for one on one coaching, and more.

Head to http://www.laurenkeplinger.com/bf to see the offer of the day that is available!

You hear so much these days about digital products, that it almost feels like you're like an old-school seller if you sell physical products rather than digital products.

But today on this episode, we're talking PHYSICAL products. Not digital, not printables, but actual physical products that you have to ship to your customers.

Because that's my background (and my most successful product line) and it's where I started and continue to shine. Digital products are great, but they aren't the be-all-end-all of selling online.

Let's talk about scaling physical products, some major things I've done to have more highly scalable items that are personalized, and how to up those profit margins so you are making physical products that are worth your time and energy!

Need more help optimizing sales? Check out my SEO checklist at http://www.laurenkeplinger.com/checklist for a free 8 step download to optimized Etsy SEO.

Are you stuck on the hamster wheel of feeling like all the profit that you're making in your business is getting reinvested, and you aren't actually taking home any income? 

STOP right there

Let's take a deeper look at what is going on with your business financials and how to finally get a hold of them so that you can write yourself a paycheck not just every now and again, but every single month.

For more info and resources mentioned in this episode, head to http://www.laurenkeplinger.com/episode134

I'm not going to lie, it's been a tough year in online business.

Many people are experiencing slower sales across all platforms than they have in previous years, and aren't sure what to do about that or why it is happening.

Today on the podcast, we're talking about it. What parts can you control? What parts are out of your control? And how do you objectively look at your business and your products in order to see where you can make improvements and where you need to go next.

 

Need more help wtih step by step SEO teaching?

Join the Traffic Accelerator and master the Etsy search algorithm today -- http://www.trafficaccelerator.co

Julie talks with Etsy digital products seller, Stephanie, about her plans to create a larger digital products business for busy moms. Her niche is women pursuing businesses.

Takeaways

• Starting an Etsy shop can be a great entry point into the online business world.
• It's important to be flexible and willing to pivot your business direction based on what sells and what your target audience wants.
• Understanding your target demographic and their needs is crucial for building a successful business.
• Consider exploring trends and niches within your niche to find new opportunities for growth.
• Building a Facebook group can be an effective way to connect with your target audience and create a community.
• Collaborating with other influencers in your niche can help you reach a wider audience and gain credibility. Pitching is essential for growing an online business, even if the response rate is low
• Collaborations and bundles can be effective in reaching a wider audience and generating sales
• Building a following and validating the demand for products is important before investing too much time and effort

Contact Stephanie: https://thebusymamabee.com/

Watch on YouTube: https://youtu.be/pXIDaur0Pw8

Gold City Ventures: https://goldcityventures.com

Beyond: https://goldcityventures.com/beyond

 

 

Did you miss Lauren's webinar last week "3 Strategic Shifts You Must Make to be Successful on Etsy"? You're in the right place! This week's podcast is actually the release of that very webinar with a special course announcement included! 

The doors for Lauren's brand new course, Traffic Accelerator, are now open! If you are ready for a no-nonsense course focused on tangible steps to take to drive traffic directly to your Etsy store, this is the course for you. If you're considering this course, it's time to take the leap- the doors close on August 31. 

Purchase the Traffic Accelerator: 

trafficaccelerator.co

The day has officially arrived, the doors to Lauren's newest Masterclass "3 Strategic Shifts You MUST Make to Be Successful on Etsy in 2022" and her new program, "Traffic Accelerator" are officially open! Listen to this week's episode to hear Lauren describe what the difference is in her new course and how it differs from other training programs. If you have struggled to get your Etsy shop off the ground or achieve the success you had hoped for, this class is for you. The Masterclass is free, but you must register, so don't miss your chance! 

The Traffic Accelerator doors are ALSO open! This is not an ongoing enrollment course, which means, the doors close on August 31. Exciting perks are available for those who enroll early or are on the waitlist, so check your email if you qualify! We hope you will join this new cohort-style way of learning to master your Etsy SEO. 

Register for the Masterclass:

11 am and 7 pm EST

LaurenKeplinger.com/masterclass 

Traffic Accelerator Program Enrollment:  

TrafficAccelerator.co

 

 

In this week's solo episode, Lauren continues her series on SEO and the change that it can have in your shop's success when executed strategically. She reveals a new project she recently embarked on with a friend and the organic success they have seen all because of strong SEO. Learn also about Lauren's new SEO Accelerator and how you can be the first through the doors of this course launch. 

Connect with Lauren:

Waitlist: LaurenKeplinger.com/masterclass 

Instagram: Lauren.Keplinger

Website: LaurenKeplinger.com

You've heard of Etsy SEO (or maybe you haven't) but do you really know what goes into it, why it is so important for your shop, and where to focus your energy when you create your listings to make sure they get found in the Etsy search?

In today's episode, we'll talk through all those things so that you can get found in the Etsy search, get in front of their huge international audience, and get more sales withou having to learn TikTok dances or master social media.

Get on the Traffic Accelerator Waitlist here - laurenkeplinger.com/traffic