Explore every episode of the podcast Creator's MBA: Marketing Tips for Digital Product Entrepreneurs
| Title | Pub. Date | Duration | |
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| 245: Why Your Audience Isn’t Buying | 15 Nov 2025 | 00:09:55 | |
If your audience loves your content but rarely buys, you may be missing an important piece in the retain stage. Over the last few episodes, I have been walking you through my Creator’s Growth Flywheel and what has changed in 2025 for digital product businesses. Funnels are not working the way they used to, consistency alone is no longer enough, and in an AI saturated market, trust matters more than ever. In this episode, I am diving into one of the most critical and most overlooked stages of the flywheel. The retain stage. This is the stage that determines whether all your hard work turns into real revenue or quietly disappears. I break down why so many online business owners are nurturing an engaged audience that never actually converts and why it is not because your offer is bad, you are inconsistent, or your funnels are “broken”. The real problem is that your audience does not know what comes next with you. I will help you see how the retain stage becomes the connective tissue between your content, your conversion, and your recurring revenue so your people stop staying stuck at “fan” status and start becoming long term buyers. What You’ll Learn:
When you get the retain stage right, every new lead you attract has a clear path to stay in your world, get a deeper transformation, and become a long term customer. I want you to know that you are closer than you think. Your audience already trusts you, your message matters. Now it is time to connect that trust to a clear transformation and next step. Tune into this episode to see where your flywheel may be breaking down and how to start fixing it today. Mentioned in this episode: | |||
| 244: Why Consistency Alone Isn’t Enough | 15 Nov 2025 | 00:12:34 | |
Are you consistently creating content but still feeling like your business is stuck in neutral? We’re right in the middle of our Creator’s Growth Flywheel series, and today I’m digging into one of the most frustrating experiences entrepreneurs face, putting in all the effort, showing up consistently, and still not seeing results. If you’ve ever felt like your content is being sent into the void, this episode is for you. I’m breaking down why consistency alone isn’t cutting it anymore, especially in a noisy, AI-saturated digital landscape. Your newsletter, your podcast, your posts—those are just parts of a bigger system. Today, we’ll unpack what it really takes to build trust, connection, and conversion through a true nurture system. I’m sharing how you can stand out with sharper messaging, more clarity, and a clear next step for your audience. This episode will shift how you think about your content strategy—and what to do if your flywheel feels broken. What You’ll Learn:
If this episode made you feel seen or helped you realize why your content isn’t converting, I want you to know this: your business isn’t broken. You just need a system that brings all the pieces together. Listen in and let’s start fixing it. Mentioned in this episode: | |||
| 235: The Holiday Revenue Roadmap: 5 Steps to Your Most Profitable Q4 Yet | 23 Sep 2025 | 00:10:39 | |
Every year, November sneaks up on us—and before we know it, we’re scrambling to throw together last-minute holiday promos that feel more stressful than strategic. In this episode, I’m walking you through my Holiday Revenue Roadmap—a five-step system to help you stop winging it and start winning with your Q4 digital product promotions. Whether you’ve been caught in the last-minute chaos before or you're just ready to have your best November and December ever, this episode is your blueprint for holiday season success. I’m breaking down exactly how to clarify your offers, map out your promotional calendar, and plan your content in a way that builds momentum (without burning you out). Plus, I’m sharing details about the Holiday Revenue System session happening inside the Creator’s MBA Lab the first week of October—part strategy workshop, part coworking sprint, and all about helping you execute with confidence. What You’ll Learn:
Ready to make this your most profitable holiday season yet? | |||
| 145: Smoother-Than-Butter Buyer Experiences: Elevating The Delivery Of Your Digital Programs | 31 May 2023 | 00:20:57 | |
Customer journey and buyer experience strategist, Stacy Coyle, shares her Sorbet Parfait Methodology™ for improving program and product delivery in the world of digital business. Stacy emphasizes the importance of dedicating time and attention to the delivery of a program or product, alongside launch materials and the program itself. She offers tips on addressing common struggles in program delivery and recommends periodically placing oneself in the buyer's shoes, asking for constructive feedback, and constantly updating and improving the delivery experience. Through small tweaks and consistency in communication, digital business owners can create an enchanting buyer experience that leaves their ideal clients exclaiming, "OMG, they get me." If you're a digital business owner looking to elevate program delivery and create a smoother buyer experience, then this podcast episode is a must-listen. Links mentioned in this episode:
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| 144: From Leads to Clients: Mastering the Art of Organic Content Funnels with Samantha Weckesser | 26 May 2023 | 00:17:28 | |
In this episode, Samantha Weckesser shares her profound knowledge of organic content marketing, revealing how businesses can create high-quality and valuable content to attract and engage their audience. With a three-part funnel of capture, nurture, and convert, Samantha provides listeners with powerful insights on how they can build a loyal following of customers through optimized and targeted content, social media, email marketing, and SEO. Whether you are a beginner or a seasoned marketer, this podcast is a must-listen for anyone looking to grow their business in the digital age. Mentioned in this episode:
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| 143: Creating a Standout Video Podcast Show: Uncovering Your Unique Premise with Jocelyn Montemarano | 17 May 2023 | 00:17:16 | |
Jocelyn Montemarano, Video Podcast Producer and Thought Leadership Content Strategist, brings her expertise in video podcast production to help entrepreneurs create unique and refreshing shows that stand out from the competition. With a focus on creating a cohesive premise, Jocelyn guides listeners through identifying their brand commitment, designing a unique experience for their audience, and strategically using the podcast to achieve their overall marketing goals. Listeners will gain valuable insights into the world of podcast production and walk away with actionable steps to create their own standout podcast show. Don't miss out on this must-listen podcast for anyone looking to make their mark in the digital age. Links mentioned in this episode:
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| 142: AI-pocalypse: Navigating the Brave New World of Artificial Intelligence with Elizabeth Ruth | 05 May 2023 | 00:32:12 | |
Elizabeth Ruth and Destini Copp, marketing gurus, dive deep into how AI is shaking things up for businesses. In this episode, Elizabeth dishes out tips on how companies can use AI to become industry leaders and forge solid connections with their audience. She stresses the need to grasp marketing fundamentals and set clear objectives before venturing into AI's possibilities. The chat also touches on ethical issues like data security and privacy, the prospect of fresh job opportunities and industries, and some creative ways to use AI in marketing. By tuning in, you'll score some awesome insights into the AI world and its power to transform businesses. Links mentioned in this episode:
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| 141: Simplify Your Marketing: The Guide to Launch Success with Amanda Warfield | 01 May 2023 | 00:21:14 | |
Marketing strategist, Amanda Warfield, shares her expert tips on how to successfully launch your online course. She emphasizes the importance of understanding the five stages of the customer journey and tailoring your content to address your audience’s pain points. By doing research and building a waitlist, you can increase your chances of a successful launch and long-term success for your business. Tune in to discover how to simplify your marketing and prepare your audience for your course or membership launch. Links mentioned in this episode: Where to find Amanda: Instagram and Website Free Guide to the 8 Emails to Send Your Waitlist --- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 140: Bundle Up: How Free and Paid Bundles Can Grow Your Email List and Your Wallet with Kate Doster | 01 May 2023 | 00:22:53 | |
In this episode, one of my favorite email marketing experts, Kate Doster, shares valuable insights on using bundles to grow your email list and generate revenue. From deciding whether to offer a free or paid bundle to using monetization strategies, Kate provides practical tips for making your bundle stand out in a crowded marketplace. Kate emphasizes the importance of maintaining personal integrity, building personal connections, and avoiding overwhelming people with too many gifts. Listen in to learn how you can successfully use bundles to grow your email list and generate revenue for your business. Links mentioned in this episode:
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| 139: Winning Their Hearts: Master the Art of Engaging Newsletters with Nicole Kepic | 25 Apr 2023 | 00:20:10 | |
Copywriting expert, Nicole Kepic, shares her wealth of knowledge on how to write effective newsletters that engage and sell. With 20 years of experience, she emphasizes the importance of consistency and personality in newsletter writing to build a community of loyal followers and convert them into customers. Her tips on incorporating personal stories, finding the right balance of selling, and measuring success will help any business create newsletters that stand out and connect with their audience. Specifically, we discuss:
Mentioned in this episode:
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| 138: Boost Your Launch Results: Unleashing the Power of Pre-Launch Content with Stephanie Tilton | 25 Apr 2023 | 00:23:51 | |
Copywriter launch strategist, Stephanie Tilton, shares her expert advice on the critical pre-launch phase of launching a course. With a focus on creating authentic, heart-driven content over a four-week period, Stephanie emphasizes the importance of validating ideas and gauging audience interest before launching, to ensure a successful course launch. With tips on creating effective pre-launch content and advice on what types of content to avoid, this podcast is a must-listen for any course creator or membership owner looking to improve their launch strategy. Specifically we discuss:
Mentioned in this episode: --- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 137: The #1 Thing You Can Do To Build Your Audience With Action Takers | 19 Apr 2023 | 00:21:09 | |
In this episode, content strategist, Britney Gardner, shares valuable insights on how to create actionable, measurable content plans for business owners who are past the early stage and well into the entrepreneurial middle class phase. She emphasizes the importance of creating "action taker content" that encourages engagement and prompts the audience to take a specific action. Britney provides tips on building an audience of action takers by acknowledging their pain and providing concrete next steps. She also advises on tracking action-taking metrics to measure the success of content and offers a free gift for repurposing content. This podcast is a must-listen for anyone looking to engage their audience and drive real results. Specifically, we discuss:
Links mentioned in this episode: --- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 136: Content That Clicks: Avoiding Common Content Mistakes with Heather Richie | 18 Apr 2023 | 00:22:58 | |
In this episode, certified content marketing strategist, Heather Richie, shares her expertise on creating content that resonates with an audience. With valuable insights on common mistakes businesses make when creating a content plan, Heather provides actionable tips on researching and understanding audience needs, developing a content strategy that aligns with business goals, and optimizing content for different channels. Whether you're a seasoned content creator or just starting out, this podcast is a must-listen for anyone looking to create content that engages their audience and achieves business success. Specifically, we discuss:
Links mentioned in this episode:
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| 234: The Non-Launch Marketing System That Consistently Sells Your Offer | 16 Sep 2025 | 00:24:42 | |
The Non-Launch Marketing System That Consistently Sells Your Offer You poured your heart into a great product—maybe a course, a membership, or a group program. You even launched it once and made a few sales. But now? Crickets. Not because it’s not valuable. It’s simply not getting seen. In this episode of the Creator’s MBA podcast, I’m walking you through the Non-Launch Marketing System, my proven Growth Flywheel that consistently sells your signature offer without requiring you to be in launch mode 24/7. This system works quietly in the background to bring in leads, nurture them, and convert them—without burning you out. If you’re ready to ditch the stressful launch cycle and start making steady sales, this is the episode you’ve been waiting for. What You’ll Learn:
Let’s build your non-launch marketing system. 🎧 Listen now and let’s get your signature offer working for you—even when you’re offline. Mentioned in this episode: | |||
| 135: How to Find, Vet, and Hire the RIGHT Sales Page Copywriter | 21 Mar 2023 | 00:17:57 | |
In this episode, Dani Paige, Launch Copywriter & Strategist, and founder of Sales Page Prep School, shares her insights on the importance of hiring a professional copywriter for a successful sales page for your online course or membership. She advises finding someone who is already vetted and certified and do due diligence on the candidate before hiring them. With her free matchmaking service, Dani helps course creators and membership owners find affordable and trustworthy copywriters. Tune in to learn more about the process and tips how to vet and hire the RIGHT sales page copywriter. Specifically, we discuss:
Links mentioned in this episode:
--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 134: Two Weeks Notice: Finding the Courage to Quit Your Job with Amy Porterfield | 20 Feb 2023 | 00:26:44 | |
Thirteen years ago, our guest today found herself sitting in a boardroom with a group of the internet’s top marketers. All men, and all making their own rules and harnessing the power of digital marketing to build businesses that allowed them the freedom to live as we all dream of. It was at this moment that she realized there was another way. A way out of stuffy boardrooms and cramped cubicles and into cozy slippers and a self-led schedule. A way to sidestep being overlooked and overworked and step into being her own boss. That moment changed everything and catapulted her onto a path that’s led her to a place where she’s now the one teaching others how to build an online business that fuels their wildest dreams. In this episode I want to introduce to you Amy Porterfield. We’re going to hear about Amy’s story about how she went from sitting on the sidelines in a corporate boardroom to a multi million dollar a year digital products business owner. Throughout the episode, we will also talk about Amy’s new book, Two Weeks Notice. If you’re listening and thinking about turning your two weeks notice to jump into entrepreneurship, then this episode is just for you. In this episode we cover:
Links mentioned in this episode:
--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 133: Unlock Your Inner Creative Powers with Damla Aktekin | 14 Feb 2023 | 00:23:28 | |
Damla Aktekin is an Inner Child Energetic Wound Healer, Crystal Healing Teacher, and Soul Healing Writer who helps other self-healers and healers move beyond the energetic wounds of their inner children and shine brighter than they thought possible so that they can fully show up in their lives to heal themselves, their families, and their soul community. In this episode, Damla reveals the power of creativity to heal and transform our lives. Join Damla on a journey to discover how to tap into you inner child, heal energetic wounds, and use crystals and energy healing to redefine your vitality. Damla shares her insights on creative blocks, how to stay in the flow, and how to tend to physical needs in order to unlock creative potential. Highlights:
Links mentioned in this episode:
--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 132: Ditch the Busy: How To Make Time For The Needle Movers in Your Business with Jen Theuriet | 14 Feb 2023 | 00:20:52 | |
Jen Theuriet is a writer and productivity coach for female creatives and entrepreneurs. Through her time-saving tips and clarity coaching, she’s here to help you make progress on your goals — while making it all feel like it’s within your reach. Her advice has been featured on Thrive Global, Healthline, Lifehack, and more. And when she’s not coaching female creatives to live smart, you can find her indulging in nature, time with friends and family, and the occasional chocolate binge. Jen takes listeners on a journey to understanding how the brain works and creating systems and tools that match the way our brains are wired in order to achieve more with less. Jen shares valuable insights on the ‘hustle culture’, ‘Superwoman Syndrome’, the ‘needle movers’ in your life, and how to create a ‘work mode’ to eliminate distractions and create the environment you need to focus. Plus, Jen has a free video training series called the ‘Reset Routine’ available to help you stay focused and use your time efficiently. Links mentioned in this episode:
--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 131: Reinvent Your Business: Unlocking the Power of Minimalism | 07 Feb 2023 | 00:19:52 | |
Would you like to create a successful business that requires only 25 hours of work per week, one that is tailored to your individual values and financial goals? In this episode, Karin Rozell, Creator of the Happy Little Practice Method, will share her expertise and experience to help you create the life you want and make money doing it. From picking the right marketing strategies for maximum success to taking time to figure out what makes you happy in your business, Karin will help you craft a model of success that caters to your specific needs and values. Tune in and take the first step towards creating your minimalist dream business! Mentioned In This Episode
--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 130: How to Grow Your Membership Using Affiliate Marketing With Kelly McCausey | 12 Dec 2022 | 00:30:05 | |
In this episode, I'm joined by Kelly McCausey, Business Coach with Love People and Make Money and founder of several different memberships. Kelly has been in business online since 2002, doing internet radio since 2003 - jumped into podcasting when it was invented in 2004. Her main business model over the years has been memberships and she provides some great insight into the marketing strategies behind a successful membership. Highlights
Mentioned In This Episode
--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 129: How Authors Can Leverage Their Books for More Impact and Income | 28 Nov 2022 | 00:16:20 | |
In this episode, I'm joined by Parchelle Tahshi, CEO and Founder of The Author's Leverage. Parchelle is an award-winning creative educator who partners with authors to help them repurpose and monetize their bestselling books as premium and profitable online courses that create impact and additional income. Specifically, we discuss:
Links mentioned in the episode:
--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 128: How to Plan a Successful Black Friday Promotion with Brittany Long | 11 Oct 2022 | 00:16:22 | |
Are you thinking of running a Black Friday sales promotion this holiday season? It's a great way to get that much needed influx of cash into your business. In this episode of The Course Creator's MBA Podcast, I chat with Brittany Long with Win With Systems all about planning your Black Friday sales promotion. If you're thinking of running a Black Friday sales, it's time to starting planning NOW! Listen in for tips on planning your promotion today so you can have a successful Black Friday holiday season. Specifically, we discuss:
Links mentioned in the episode:
--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 127: Repurpose Your Virtual Summit Into a Money-Making Evergreen Funnel | 07 Oct 2022 | 00:24:15 | |
You've spent three months or more on launching a virtual summit. Now that it's over, but how do you continue to benefit from all of your hard earned work? Did you know that you an evergreen a virtual summit? Listen in while I chat with Jenn Zellers with Virtual Summit Search. Jenn is a Virtual Summit Alchemist and she empowers new and established summit hosts and speakers to create more reach and impact by extending the lifespan of their one-hit-wonder virtual summit experiences - without slimy sales tactics! Here are some of the highlights:
Links mentioned in this episode:
--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 126: Why You Don't Need a Huge Audience to Host a Successful Virtual Summit | 05 Oct 2022 | 00:25:07 | |
In this episode we're answering your FAQs about virtual summits. Krista was recently asked if it's worth to host a virtual summit if someone didn't have a large following or email list. Here's what she told us: "Hosting a summit will actually help you grow your audience. The key is to pitch speakers who are a good fit for your summit topic and audience. Additionally, you need to give yourself enough time to plan the event (she recommends 90 days) and be specific about who your summit is for and what problem it will solve." Listen in to get all of your burning questions answered about the best time to host a summit, summit planning, choosing a topic, pitching speakers and so much more! Links mentioned in this episode:
--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 233: Wake the Dead: How to Reengage Cold Email Subscribers Before Q4 | 09 Sep 2025 | 00:16:34 | |
Let’s be honest. Cleaning your email list probably isn’t at the top of your to-do list. But if you're prepping for a big Q4 push, it needs to be. If your list is packed with ghost subscribers who haven’t opened your emails in months, your best offers may never even reach the inbox. And that could mean leaving thousands of dollars on the table. In this episode, I’m sharing why now is the perfect time to clean and reengage your list and how to do it without accidentally removing your buyers or overcomplicating the process. I’m also inviting you behind the scenes of the exact "Wake the Dead" system I’m using in my business, which we’ll be walking through step-by-step in this month’s Newsletter Profit Club workshop. To help me teach it, I’m bringing in email strategist Bev Feldman of Your Personal Tech Fairy, the expert I hired to set this up for both of my newsletters. Together, we’ll show you how to build a smart, automated system that improves deliverability, increases open rates, and protects your most valuable subscribers. What You’ll Learn:
If you’re ready to make your email list a money-making machine heading into the busiest season of the year, this episode is a must-listen. Mentioned in this episode: Get the workshop for free inside of the Newsletter Profit Club. Join here. | |||
| 125: Why Virtual Summits Are the All-In-One Sales Funnel | 03 Oct 2022 | 00:16:37 | |
In today's episode, we're covering how virtual summits are the all-in-one sales funnel. A summit is a powerful tool for increasing your network and visibility and growing your email list for lead generation. Summits are also integral in driving revenue into your business through the all-access pass, VIP upsells, and the promotion of your offer to your warm summit audience. Listen in where Krista and I discuss how virtual summits are an all-in-one funnel strategy that can 10x your results. Here are some of the highlights:
Links mentioned in this episode:
--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 124: 4 Launch Strategies for Selling Your Offer: A Side-by-Side Comparison | 28 Sep 2022 | 00:21:51 | |
In this episode, I chat with Krista Miller with Summit in a Box. Krista helps you replace slow-growth and costly marketing strategies with a high-converting virtual summit that will multiply your revenue and lead to your biggest course, membership, or group program launch yet. Her method incorporates highly-targeted positioning and feel-good, engagement based strategies that lead to higher than average conversion rates, true connections, and making a difference through your summit in a way that creates ongoing benefits for months after the event wraps up. "Virtual summits connect you with 15, 20, or even 30 experts in your industry all at once. They're incredible for lead generation. They engage your existing audience and make money on their own." Krista Miller In this episode we cover the various launch strategies and the pros and cons of each. Specifically, you'll learn:
Links mentioned in this episode:
--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 123: 3 Different Ways to Use a Quiz to Grow and Nurture Your Audience | 22 Sep 2022 | 00:19:06 | |
In this episode of The Course Creator's MBA Podcast, I chat with Jackie who is the Growth Manager at Interact about growing and segmenting your email list using a quiz. We all want to grow our email list with our ideal customers and using a quiz as a lead magnet is a great way to not only attract the right people, but you can ask them questions in your quiz that allows you to segment your list and send them personalized information so they can take action right away. We chat about different ways you can use a quiz to nurture your audience that go beyond using quizzes as a lead magnet. Hint: quizzes are perfect for business owners who have online courses or memberships! Links mentioned in the episode:
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| 122: How Liz Wilcox Has Five-Figure Months With a $9 Membership | 08 Jul 2022 | 00:29:24 | |
Liz Wilcox makes over 6 figures a year with a $9/month membership. It’s seriously wild. In this episode, Liz spills the beans about her $9 per month membership--how she came up with the idea, how she grows her membership, and her secret tips for success. Links mentioned in this episode: (please note there are affiliate links below which means I may get a small commission if you purchase Liz's Email Marketing Membership)
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| 121: How to Create a Personal Connection in Your Evergreen Sales Funnel | 24 Jun 2022 | 00:10:05 | |
Today, on episode #121, I chat with you about how you can create a personal connection in your evergreen sales funnel. Sometimes, sales funnels get a bad rap and that’s because we’ve all seen the bro marketing type funnels that are super automated, sleazy, pushy and just trying to get you to buy at all costs. They don’t care if the product is right for you. They’re injected with urgency, FOMO and a guarantee where you have to submit like two months’ worth of “homework” before you could ever get a refund. I teach a different approach to evergreen sales funnels. Listen in to learn about five ways you can create a personal connection in your evergreen sales funnel so you can sell your programs on autopilot without any of sleazy bro marketing sales tactics . Episode show notes: https://destinicopp.com/podcast/121--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 120: How Your Evergreen Sales Funnel Can Help Recession Proof Your Business | 21 Jun 2022 | 00:12:05 | |
In this episode on The Course Creator's MBA Podcast, I talk about how you can use your evergreen sales funnel to help recession proof your business. Now, I don’t pay a ton of attention to the chatter in the online world. Generally, I just keep my head down, listen to my audience and make sure that I’m serving them. But there’s been so much talk about a recession lately and depending on who you talk to, we’re currently in a recession or headed to one soon. I’ve even heard of entrepreneurs, ones that I would have said were hugely successful in the past, closing down their online business and pivoting to do something else because it was just getting too hard. Now I’m old enough to have lived through the recession back in 2008. It was a tough one for many folks. My family didn’t get affected by the recession, partly by planning, saving, but mostly by diversifying our income. And I’m doing the same thing this time. In this episode, learn different ways you can diversify your income and use your evergreen sales funnel to work for you 24x7 to sell these offers even while you're doing client work or on weekends. Also mentioned in this episode is our Digital Product Accelerator program so you can have someone by your side helping you set up your evergreen marketing system to diversify your income and recession proof your business. Links mentioned in this episode: Episode show notes: https://destinicopp.com/podcast/120 --- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 118: Why Monitoring Your Evergreen Sales Funnel is so Important | 24 May 2022 | 00:13:57 | |
So you’ve set up your evergreen sales funnel. You have your lead magnet with your registration page, your email automations and tags, your webinar registration page along with your sales page and everything else that goes into your evergreen sales funnel. Here’s what I want you to do next. Test it. Set up an email account, one that you can use for testing and go through your evergreen sales funnel just like a new subscriber would. You may be surprised as to what you’ll find. In this episode, I’ll walk you through what to review in your evergreen sales funnel and some tips on what to tweak if your sales funnel is not converting. Links mentioned in this episode:
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| 117: How to Know If You're Ready to Create an Evergreen Sales Funnel | 23 May 2022 | 00:07:58 | |
One question I get all the time is….am I ready to set up an evergreen sales funnel? Don’t I have to launch multiple times before I set up my funnel for my online course or program? Don’t I have to make sure my webinar is converting in a live launch before I can go evergreen? Don’t I have to invest a ton of money in Facebook and Instagram ads to do a live launch before going evergreen? In this episode, I’ll talk about who is ready for an evergreen sales funnel and why you should start with an evergreen sales funnel (versus a live launch). Links mentioned in this episode:
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| 116: What Tech Is Needed to Set Up Your Evergreen Webinar Funnel? | 22 May 2022 | 00:10:55 | |
On a scale of 1-10, how comfortable are you with tech? No matter whether you rate yourself a 10 or a 1, the good news is the tech needed for an evergreen sales funnel for your online course or program is not as difficult or scary as many may think. And the best news is…. you don’t have to break your bank to set up an evergreen sales funnel that converts and works for your business! In this episode, I’ll cover the must-have evergreen sales funnel tools all specially curated to be easy on your budget. Links mentioned in this episode:
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| 115: The Ethical Evergreen Sales Funnel: How to Build an Automated Sales Funnel that Aligns with Your Values | 21 May 2022 | 00:08:10 | |
Have you ever wondered, how do you create urgency in evergreen sales funnels? We know that having a deadline in an evergreen sales funnel increases your revenue and conversion rate. But how do you do this ethically and in alignment with your values? In this episode, I’ll walk you how to build an automated (aka evergreen) sales funnel that aligns with your values and does not compromise your ethics. Links mentioned in this episode:
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| 232: How to Use AI to Sell More Without Sounding Like a Robot | 02 Sep 2025 | 00:20:32 | |
I know how overwhelming AI can feel—like everyone else has it all figured out while you're just trying to write one decent email that actually sounds like you. But what if I told you there's a way to make AI work for your business in a way that feels aligned, authentic, and even energizing? In this episode, I’m chatting with Ruth Poundwhite—visibility, sales, and mindset coach, author of Quietly Ambitious, and host of the Soulful Sales Show. Ruth opens up about her journey from being terrified of visibility to confidently leading a business that supports over 7,000 entrepreneurs. What really struck me is how she’s using AI not just to get more done, but to honor her energy, especially as someone navigating chronic fatigue and probable neurodivergence. We talk about how AI can reduce overwhelm, help you sell more (yes, really!), and stay connected to your voice and values. Ruth also shares behind-the-scenes of how she’s using custom GPTs, plus her exact workflow for making AI feel more human and more helpful. What You’ll Learn:
If AI has felt like too much, or too impersonal, this episode will change how you see it. Ruth’s perspective is exactly what so many of us need right now: compassionate, strategic, and incredibly practical. Take a listen and start seeing AI as the support tool it was meant to be. Mentioned in this episode: Ruth's Website: https://ruthpoundwhite.com/ Ruth's Podcast: Soulful Sales Show https://ruthpoundwhite.com/podcast/ Ruth's Gift: AI Shortcut Generator GPT (affiliate link) Get your free ticket: Aligned AI Summit (affiliate link) | |||
| 114: The Step-by-Step Evergreen Funnel Map | 20 May 2022 | 00:11:40 | |
Recorded webinars are one of my favorite evergreen sales funnels. In a webinar, you can demonstrate your expertise and build the know, like, and trust factor quickly and easily. In this episode, I’ll walk you through step-by-step what you need in an evergreen webinar sales funnel so you know exactly what to do and when. Links mentioned in this episode:
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| 113: The 10 Key Elements of a Sales Page That Converts | 19 May 2022 | 00:13:46 | |
All offers, even low priced tripwire offers, need a dedicated sales page to help convert your lead to a paying customer. This is a one-page site that describes your course or program to your ideal customer. It has one goal; convert the visitor into a paying customer (if they are the right fit for your course or program). If your sales page is poorly written or designed and does not speak to the pain points of your ideal customer; you will lose the customer that you paid good money and time to attract. Listen in for the key elements to include on your sales page so you know exactly what is needed to help your ideal customer make an informed decision about purchasing your course or program. Links mentioned in this episode:
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| 112: 12 Must-Have Emails in an Evergreen Webinar Funnel | 18 May 2022 | 00:12:13 | |
Once your new lead signs up for your email list, the worst thing you can do is never follow up with them. Creating an email automation for your evergreen webinar is important to creating a relationship and keeping your name foremost in their mind. If you fail to stay in touch, they will miss out on your offer as well as forget who you are or how you can help them. Listen in for the 12 must-have emails in an evergreen webinar funnel so you can convert your new lead to a paying customer, plus some other hot tips for evergreen webinar emails. Links mentioned in this episode:
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| 111: 5 Ways to Increase Conversion for your Lead Magnet Opt-In Page | 17 May 2022 | 00:14:58 | |
Your opt-in page for your lead magnet, also known as your landing page, is the first piece of content your new prospect will see before signing up (opting in) to your email list. When your landing page is poorly written and does not “sell” your ideal customer on why they should sign up, you’ll lose this lead that you’ve paid good money or time to attract. Listen in for hot tips on how to increase conversion for your lead magnet opt-in page so you can optimize your evergreen sales funnel. Links mentioned in this episode:
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| 110: How to Choose the Right Lead Magnet for Your Evergreen Sales Funnel | 16 May 2022 | 00:15:12 | |
Ever wonder what's the right lead magnet to attract your ideal customer in your evergreen sales funnel? Sometimes this exercise gets a little tricky. One could argue that your lead magnet content should be the same subject as your paid offer; but how much information from your paid offer do you want to give away for free? In addition, you may be asking, do you need a lead magnet PLUS a recorded webinar (or some other type of "higher end" lead magnet) before you pitch your signature offer. In this episode, I'll break this down and walk you through how to how to choose the right lead magnet(s) for your evergreen sales funnel. Links mentioned in this episode:
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| 109: 5 Different Types of Offers in an Evergreen Sales Funnel (and where you should start) | 16 May 2022 | 00:16:41 | |
An evergreen sales funnel takes your new lead (your email subscriber) on the buyer's journey from being completely new to you to becoming your customer. Your sales funnel will not work well if you’re simply offering random offer after random offer. "Every online business owner who has a digital product or coaching program needs a sales funnel running on autopilot in their business." - Dr. Destini Copp Without knowing exactly what products you’re selling, it’s going to be nearly impossible to build the window displays (your lead magnet and recorded webinar). In this episode, I'll walk you through how to map out is your offer(s), which are the product(s)/program(s) you'll sell in your evergreen sales funnel. Links mentioned in this episode:
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| 108: How to Legally Protect Your Online Course From Copycats | 13 Apr 2022 | 00:21:41 | |
Want to know how to protect your online course from copycats? Tune into this episode where I'm chatting with Amy Nesheim, Lawyer for Entrepreneurs and Founder of Artful Contracts. Amy will walk us through how to protect our intellectual property like our online course from copycats, the difference between a copyright and trademark, the importance of having an LLC for your online business and much more. Links mentioned in this episode: ✅ Sponsored by Course in a Box on AppSumo ✅ Loved this episode and want to learn more about how to protect your online business? Sign up here for the masterclass (affiliate link) where you'll learn How to Legally Protect Your Online Business (so you can grow with confidence). ➡️ Episode show notes: https://destinicopp.com/podcast/108 --- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 107: How to Create an Effective Marketing Plan for Your Online Course Launch | 06 Apr 2022 | 00:14:04 | |
Are you ready to sell your digital course? You’ve probably spent weeks, if not months, creating a perfect course for your future students. Marketing your course doesn’t have to be super complicated or stressful, but you need a solid plan. In this podcast episode, I'll walk you through the 3-part launch phase so you can create an effective marketing plan to sell your online course in your upcoming course launch. Links mentioned in this episode:
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| 106: How to Skyrocket Online Course Sales With No Upfront Investment | 30 Mar 2022 | 00:18:05 | |
Are you looking for a way to find more students for your online course or membership without investing money in paid advertising? Listen in to learn about one of the best ways to sell your online course when you're audience is small and you're just starting out. Episode Highlights:
Links mentioned in this episode:
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| 105: Live Launch Vs. Evergreen Sales Funnel. Which Is Best for You? | 28 Mar 2022 | 00:14:12 | |
Have you ever been told to live launch first before you go evergreen? There are definitely pros and cons to each method and quite frankly a lot of misinformation out there. In this podcast episode, I’ll cover when you may want to live launch and when to start with an evergreen sales funnel. Episode Highlights:
Links mentioned in this episode:
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| 231: Behind the Scenes of HobbyScool’s Affiliate Program Launch | 26 Aug 2025 | 00:09:34 | |
In this episode, I’m bringing you behind the scenes of what’s been happening at HobbyScool as I work toward one of my big-picture goals: turning this business into a $1 million sellable brand. That goal has helped me think differently about how we grow, and I want to share how that’s led to something new we’re building for 2026. You’ll hear how I explored different paths, from physical locations to partnerships and what finally clicked. I walk you through how I mapped out a full year of events, why that became the foundation for our new affiliate program, and how we’re making it easy for creative business owners to plug in and earn consistent income. If you’ve ever wondered how ideas evolve into action, I think you’ll enjoy this one. What You’ll Learn:
If you’re curious about how affiliate programs actually come together or you’re a creative blogger looking for recurring income, this might spark some ideas for you. I’m linking to our affiliate info page in the show notes. I’d love for you to take a look and see if it’s a fit for your business. Mentioned in this episode: | |||
| 104: My Four Favorite Lead Magnets for Digital Courses (to attract action takers) | 16 Mar 2022 | 00:09:38 | |
Today in our podcast episode, I talk about my four favorite lead magnets for digital courses (to attract action takers). The question I have for you is this…do you ever wonder that you have the right lead magnet for your online course? One that attracts action takers and not just freebie seekers? If you need to create a lead magnet for your online course that attract action takers, or maybe you just want to refresh one that you already have, listen in for my top favorite lead magnets for digital product creators. Links mentioned in this episode: ✅ Sponsored by Course in a Box on AppSumo ✅ Get your free HelloAudio trial here (affiliate link) ➡️ Free Resource: 51 Irresistible Lead Magnet Ideas (for online course creators) ➡️ Episode show notes: https://destinicopp.com/podcast/104--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support | |||
| 103: How to Create an Audio Course That Will Engage Your Students | 09 Mar 2022 | 00:10:35 | |
Today in our podcast episode, I’m going to talk about a different type of online course that’s not only easy to create but has high student engagement due to their accessibility and convenience. And that’s an audio course. But before you create an audio course, you need to understand what type of course works well an as audio course and the tools to use so you can create an audio course that gets results. Episode Highlights:
Links mentioned in this episode:
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| 102: How Digital Product Creators Can Grow Their Email List Quickly and Earn Money | 02 Mar 2022 | 00:10:29 | |
Are you interested in growing your email list fast? Collaborating with others in your niche is one of the best ways to grow your email list quickly with subscribers who are your ideal customer. In this episode, I walk you through how participating in industry bundles with your peers is one of the best ways to grow your email list quickly with your ideal customer. Links mentioned in this episode:
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