Explore every episode of the podcast Creator Upload

Did you know YouTube's public view counts might be vastly inflated?

This week on Creator Upload, Lauren and Josh Cohen volley over why influencers are getting their credentials revoked at the US Open this year, and Wimbledon's preemptive bans for next.

Then, we analyze YouTube's new "engaged view" metric that exposes over-counted public views, discuss Amelia Dimoldenberg's decision to end her incredible 12-year run of Chicken Shop Date, and react to 68-year-old former UTA CEO Jeremy Zimmer launching a Twitch talk show.

00:00 Welcome to Creator Upload

01:10 Late Night Tennis and Targeted Ads

02:32 US Open Kicks Out Influencers

06:04 Wimbledon Bans Ring Lights Next Year

08:20 Augusta National Regrets Dude Perfect

12:40 YouTube's View Count Inflation Exposed

20:49 The New Co-Viewing Metric Explained

22:42 Amelia Ends Chicken Shop Date

27:17 Ex-UTA CEO Starts Twitch Show

30:18 Outro & Subscribe

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Is AI ruining our schools, and did a golf ad just ruin a massive creator brand?

In this episode, we tackle the recent generative AI bans in NYC and LA schools, debating whether students should rely on artificial intelligence for their coursework. We also break down Google’s new warning to advertisers about keeping a "human touch" for better conversions, and we explore the massive new YouTube and Amazon shopping partnership. Finally, we unpack the explosive Good Good Golf and Callaway controversy, detailing how a disastrous parody ad led to severed deals, pulled merch, and massive industry backlash.

00:00 Welcome to Creator Upload

00:17 Schools Ban Generative AI

02:26 The Flaws of AI in Education

06:28 The Mystery Behind Josh's Whiteboard

07:07 Google's Warning to AI Advertisers

09:59 The True Power of YouTube Ads

12:12 The Massive YouTube & Amazon Partnership

14:37 A Bizarre Shipping Fulfillment Nightmare

17:20 The Good Good Golf Controversy Explained

19:22 Should Brands Give Creators Total Control?

21:47 Creators Clashing With Traditional Golf

24:20 Episode Wrap-Up and Credits

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Meta just agreed to a massive $17 to $18 billion settlement over child safety and addictive platform design, but is it enough to spark real change?

In this episode, Lauren Schnipper and Joshua Cohen dive deep into the dangers of deepfakes, AI slop, and the disturbing rise of targeted online extortion against minors. They break down Meta's settlement terms, including controversial contingencies that pressure TikTok and YouTube to follow suit.

Later, Portal A co-founder Zach Blume joins the show to discuss how brands like Toyota and Lexus are acting like premium entertainment studios on YouTube. Finally, they wrap up with YouTube’s new expansion into 24/7 creator "stations".

00:00 Welcome to Creator Upload

01:03 The Dangers of AI Deepfakes

06:01 Online Extortion & Take It Down Act

12:53 Meta’s $18 Billion Lawsuit Settlement

16:33 Meta’s Strategy to Pressure Competitors

22:41 Is Australia’s Social Media Ban Working?

27:10 Interview: Zach Blume of Portal A

28:24 Brands Becoming YouTube Studios

35:50 YouTube Expands 24/7 Creator Stations

36:55 Wrap-Up & Outro

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Are YouTube's latest monetization and view metric changes a huge win or a total trap for creators?

In this episode, Lauren and Josh break down YouTube's new million-dollar exclusivity deals to compete with Netflix, the shift to counting public views from the first frame, and the doubled Partner Program thresholds. Plus, we cover Meta’s massive 29-state lawsuit and ByteDance's new AI copyright deal with the MPA.

What you’ll learn:

-- Why YouTube is paying top creators upfront millions for platform exclusivity

-- How YouTube's new 1st-frame view metric changes public view counts

-- What the new doubled YouTube Partner Program monetization thresholds mean for you

-- The legal battles hitting Meta and ByteDance’s new AI copyright framework

00:00 New Hair Who Dis

01:13 YouTube Pays Millions for Exclusivity

07:00 Neil Mohan vs Traditional Media Strategy

14:11 Three Types of YouTube Deals

18:23 Why YouTube Needs Hollywood Stars

20:38 YouTube Changes Public View Metric

23:42 Engaged Views vs Vanity Metrics

28:50 Doubling YouTube Partner Program Thresholds

34:10 29 States Sue Meta Over Kids

36:40 ByteDance and MPA AI Agreement

38:15 Outro and Final Thoughts

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge:

https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner:

https://www.linkedin.com/in/adamonbrand

In this episode of Creator Upload, hosts Lauren Schnipper and Joshua Cohen break down the week's biggest news in the creator economy. We give our takes on LinkedIn's new feature to flag inauthentic AI "slop" and explore Disney's groundbreaking partnership with TikTok.

What you’ll learn:

-- How LinkedIn’s new AI detection tools might affect your reach

-- The rules behind the Disney Creator Ambassador program on TikTok

-- Why Hank Green is pausing his YouTube channel over AI concerns

-- The viral Nantucket antique shop that hung a "No Influencers" sign

00:00 Introduction

00:15 LinkedIn's Anti-AI Slop Button

04:07 The Future of LinkedIn Feeds

09:07 Disney and TikTok Creator Partnership

11:08 Disney Creator Ambassador Program Details

13:41 Why Disney Needs TikTok Creators

16:48 Hank Green Pauses YouTube Channel

21:00 Nantucket Shop Bans Influencers

23:28 Outro and Subscribe

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Lauren and Josh break down Arizona State University's new BA in content creation and what it means for the maturity of the industry. They also dive into the massive new streaming partnership offering Peacock for free to YouTube Premium subscribers starting in 2027.

What you’ll learn in this episode:

-- The ins and outs of ASU's new creator degree at the Walter Cronkite School of Journalism

-- How traditional media networks like NBC are now partnering directly with YouTube

-- Why HBO Max is introducing a TikTok-style short video feed to its platform

-- The impact of YouTube finally giving creators the ability to choose Shorts thumbnails

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Is broad creator fandom changing? In this episode, former VidCon CEO Jim Louderback (Inside the Creator Economy) joins us to break down how niche creator conventions are thriving, why teen fandom is fracturing, and what went down at Open Sauce. Plus, Lauren and Josh analyze record-breaking Q2 earnings from YouTube and Netflix, France’s brand-new social media ban for kids under 15, and YouTube’s official rollout of its new "Shows" feature.

In this episode, you’ll learn:

-- Why fandom is shifting from mega-conventions to hyper-focused communities

-- How YouTube’s $11B+ ad revenue rivals Netflix’s entire business

-- The real impact of international social media age bans on app usage

-- How to use YouTube's new "Shows" feature to format episodic playlists

00:00 Statue of Liberty & World Cup Craze

01:09 World Cup Stars Explode on Social

04:38 Netflix Q2 Earnings: View Hours vs. Quality

11:31 YouTube Ads Hit Record $11 Billion

14:14 Jim Louderback Joins the Show

15:12 What is Open Sauce?

17:18 How Creator Fandom is Changing

20:20 AI, Drones & Tech at Open Sauce

22:41 VidCon Fans vs. Modern Niche Fans

23:53 France Bans Social Media for Under-15s

26:00 Is Australia’s Teen Social Ban Working?

30:35 YouTube Launches New "Shows" Feature

32:38 Instagram History Feature Request

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Right now, Netflix is heavily acquiring YouTube creator content, and AI filmmaking is fundamentally changing how stories are told online. Ben Relles (founder of Make Believe and former YouTube exec) joins the Creator Upload podcast to break down these massive industry shifts and what they mean for the future of entertainment.

Living with a Merman: https://drive.google.com/file/d/1Cv37Yb_9soxgOI4lTqzgu3Yjrm1AWU8K/view?usp=drivesdk

Elder Boy: https://drive.google.com/file/d/1i6cCZxdS1uvUYeLYIlAE_LF8XQfzuIRg/view?usp=drivesdk

00:00 Intro

00:22 Ben Relles' Creator Economy Background

01:04 The History of Netflix Using YouTube Talent

02:28 Netflix's Massive New Creator Deals (Jay Shetty, Rhett & Link)

06:11 YouTube vs. Netflix: Revenue & Watch Time Battle

09:11 Could YouTube Originals Work Today?

13:31 The Future of Premium Brand Deals on YouTube

16:44 How Creators Are Making Legitimate Movies

20:00 Why AI Filmmaking is the Next Frontier

26:39 What is Make Believe? (Interactive AI Video)

32:49 Outro & Where to Find Ben

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

In this episode, Lauren and Josh break down YouTube's push for Emmy validation and whether creators actually need traditional Hollywood awards. Plus, they explore Netflix's new strategy to compete with YouTube by partnering with digital publishers, and Tubefilter's Sam Gutelle joins the show to discuss the massive battle for the upcoming FIFA World Cup broadcast rights.

00:00 Intro & Mariska Hargitay

01:44 Will Creators Ever Win Emmys?

02:31 Subway Takes Gets Nominated

05:47 YouTube's Push for TV Ad Dollars

08:32 The First YouTubers to Win Emmys

10:43 Netflix's Deals with Digital Publishers

12:46 Is Netflix Building an "Anti-YouTube"?

16:15 Netflix vs. YouTube: The Watch Time War

19:31 Sam Gutelle on World Cup Broadcast Rights

22:25 Why YouTube Wants Global Soccer

25:07 Improving the Live Sports Viewer Experience

26:24 Outro

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge:

https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner:

https://www.linkedin.com/in/adamonbrand

Did you know a creator just broke YouTube's all-time concurrent viewership record?

Today we explore the massive creator economy intersections happening at the 2026 World Cup, including CazéTV's record-shattering live streams. We also cover the latest platform updates, including Instagram's new "Your Algorithm" feature and WhatsApp handles. Finally, Sam Gutelle from Tubefilter joins to discuss the launch of the new Mister Rogers YouTube channel and why his slow-paced, emotional content is the exact opposite of today's typical high-retention tactics.

What you'll learn:

-- How traditional media is partnering with creators for live sports.

-- Why platforms are suddenly giving users more algorithm control.

-- The strategy behind putting Mister Rogers on YouTube Shorts.

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

In this episode, Josh and Lauren break down the heat, the hype, and the massive industry shifts happening at the 73rd Cannes Lions International Festival of Creativity. We explore how Hollywood views the creator space, why restrictive brand briefs are officially dead, and the new tools creators need to know about.

What you’ll learn:

-- Why brands like PepsiCo are shifting resources to influencer management and open-ended briefs.

-- The critical difference between creators, influencers, and personalities.

-- Why comparing YouTube views to Nielsen television ratings is a massive mistake.

-- How Facebook’s reimagined Creator Studio is using AI to separate business and creator tools.

00:00 Introduction & Cannes Heat

02:02 Is Cannes a Corporate Boondoggle?

05:31 The Rise of the Creator Track

08:12 PepsiCo's Creator Strategy Shift

12:26 Tubefilter & Comscore Roundtable

12:58 Creators vs. Influencers vs. Personalities

16:36 YouTube Views vs. Nielsen Ratings

22:31 Facebook Creator Studio Returns

26:48 Hot Ones Spinoff on Netflix

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Lauren and Josh sit down with Billy Parks, EVP and Head of Fox Creator Studios, to discuss their massive new creator partnerships.

Then, we head to France with Ed Davidson, Chief Growth Officer at Cannes Lions, to explore how the festival is treating creators as serious business leaders.

Plus, a breakdown of Fox's massive $22 billion proposed acquisition of Roku.

00:00 Welcome to Creator Upload

01:28 Interview: Billy Parks, Head of Fox Creator Studios

02:50 Why Fox is Financing Creator IP

07:58 The First Slate of Partnered Creators

15:05 The Fox Competitive Advantage

18:22 The Business Model: Splitting IP

23:40 Interview: Ed Davidson, Cannes Lions

25:40 Cannes Creator Beach and Secret Suppers

30:05 How Brands are Going Deeper with Creators

38:32 Fox's $22 Billion Proposal to Buy Roku

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

YouTube is bringing back DMs, and it could completely rewrite how the algorithm pushes your content. Plus, Accenture's massive acquisition of the Whalar influencer agency to CAA's newly formed $250M fund for creator-led businesses, and Hollywood's sudden embrace of TikTok-style short-form series highlighted by a new partnership with the Sundance Institute.

00:00 The Power of Video Clipping

04:36 YouTube Brings Back DMs

07:04 Is YouTube a Social Network?

08:00 How DMs Drive the Algorithm

10:20 TikTok Partners With Sundance

12:38 Hollywood Embraces Vertical Dramas

15:46 Accenture Acquires Whalar Agency

18:38 CAA Launches $250M Creator Fund

19:56 The Social Reckoning Trailer

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Today, we hear from Robert Kaliati, President of Hammer Media, about the highly successful launch of Hammer Elite on Uscreen. We discuss the mechanics of moving massive audiences off YouTube, the incredible difference in revenue splits (from YouTube's 30% cut to Uscreen's 5-7%), and why user retention is the ultimate metric for creator businesses. Plus, we dive into Lauren's trip to the Congressional Creators Caucus, Markiplier's self-distribution strategy for Iron Lung, and Jay Shetty's massive $100M Spotify and Netflix deal.

00:00 Introduction

01:10 The Congressional Creators Caucus

07:33 Creator Economy GDP Impact

10:14 Markiplier's Iron Lung Strategy

13:28 Creator Horror Movies Hit Theaters

18:53 Interview: Robert Kaliati

20:07 Inside the Caleb Hammer Empire

24:06 Moving Superfans Off YouTube

28:16 Building a Successful Membership Offer

30:37 Obsessing Over Retention Metrics

32:36 YouTube vs. Uscreen Revenue Splits

34:57 Is KSI Leaving the Sidemen?

36:45 Jay Shetty’s $100M Podcast Deal

38:40 Final Thoughts & Sign-Off

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Today: Lauren and Josh break down the latest news from Google I/O and what it means for your content. We dive into the history of ContentID, how YouTube is handling deepfakes with its new likeness detection tool, and X's AI-powered push to match creators with brands. Plus, we discuss Tom Brady's move to YouTube and Duolingo's crazy new focus module.

00:00 Welcome to Creator Upload

01:59 Viacom's massive 2007 YouTube lawsuit

03:11 The birth of Content ID

06:23 Gemini Omni comes to YouTube Shorts

07:33 YouTube's new AI likeness detection

13:28 X enters the creator marketplace era

14:28 How Creator Connect uses AI

16:23 Meta's Threads catching up to X

19:27 Duolingo locks you out of apps

22:18 Tom Brady's new YouTube trivia show

23:54 Why athletes thrive on YouTube

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

In this episode, Josh gives us an inside look from the David Geffen Theater at Lincoln Center after attending YouTube Brandcast. We discuss how YouTube is packaging creator-led shows for legacy advertisers , new shopping features on connected TVs , and the fighting spirit of YouTube executives taking aim at other platforms.

What you'll learn:

-- Household name advertisers grew their creator sponsorships by 189% in 2025.

-- YouTube is packaging upfront shows for creators like Alex Cooper and Dude Perfect.

-- A new ad product allows viewers to buy items in two clicks via Google Pay on connected TVs.

-- LTK announced a new creator program for social commerce with Target.

00:00 Welcome to Creator Upload

00:42 Gospel Stats in the Wall Street Journal

04:13 YouTube BrandCast at Lincoln Center

07:53 Packaging creator shows for legacy advertisers

11:24 New creator shows coming to YouTube

15:44 YouTube executives adopt a fighting attitude

17:54 Why you can't optimize into desire

19:28 Two-click shopping on connected TVs

21:01 Target and LTK social commerce partnership

22:28 Mental health benefits of leaving Instagram

22:45 TikTok Go travel booking program

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Does Meta's new age verification work? Is Instagram really banning meme accounts?

Lauren is joined by ICYMI's Lia Haberman to discuss her takeaways from the Scalable Summit, Meta's new AI teen surveillance, and the truth about the meme account crackdown.

Plus, Josh sits down with Sophia Kianni, founder of Climate Cardinals and Phia, to talk about leveraging AI, scaling businesses as a Gen Z founder, and her podcast, The Burnouts.

What you’ll learn:

-- Inside TikTok's 100M view micro-drama collaboration with Issa Rae.

-- What Instagram's "unoriginal content" update actually means for creators.

-- How Sophia Kianni raised $40M and built her AI tech stack.

-- The top creator economy conferences to attend this year.

00:00 Intro & Meet Lia Haberman

01:31 Scalable Summit Takeaways

03:52 TikTok's 100M View Micro-Drama

07:45 The Korean Vegan's Productivity

09:53 Meta's Teen Age Verification

16:22 Instagram's Meme Account Crackdown

19:31 Interview with Sophia Kianni

24:04 The Power of AI for Founders

26:16 Why Sophia Started "The Burnouts"

28:07 A Young Founder's Tech Stack

35:54 The Best Creator Conferences

41:09 Google Photos' Clueless Closet Update

44:15 YouTube's AI Music Generator

47:23 Outro & Where to Find Lia

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Discover how YouTube giant Jesser is transforming his channel into a multi-million dollar holding company. In this episode, Lauren sits down with Zach Miller, President of JesserCo, to break down their strategic reorganization. They dive into diversifying revenue streams, hiring top executives from Adidas, and mitigating key man risk to build an exit-ready business.Also: Josh went to POSSIBLE and shares more about what he learned from YouTube and other creators' keynotes while there.

What you’ll learn:

-- The steps to transition from Bucketsquad to JesserCo

-- How to scale an apparel brand to $10 million in revenue

-- When a creator needs to hire a President for administrative tasks

-- The strategy behind getting into 150 Dick's Sporting Goods stores

00:00 POSSIBLE Miami & Issa Rae

07:34 Zach Miller Interview Starts

07:52 Rebranding to JesserCo

08:49 New Business Ventures Coming

10:54 When to Hire a President

13:39 Scaling Bucketsquad Apparel

15:01 Solving Creator Key Man Risk

20:52 YouTube Media Business Breakdown

23:34 Hiring an Adidas Executive

27:05 JesserCo's M&A Strategy

30:01 YouTube's Market Dominance

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Today: Markiplier is bypassing traditional Hollywood by building his own indie movie studio directly on YouTube. Plus YouTube's got a new deepfake detection tool for celebrities, Keke Palmer's moving to Twitch, Jesser's major exec move and Fixated's acquisition of Studio71.

What you’ll learn:

-- Why creators can't just sell individual VOD movies on YouTube without a studio setup.

-- How YouTube's "Content ID for likeness" acts as fire insurance for public figures.

-- The reasons A-list celebrities are taking control of their own live formats.

-- Why major creator brands are reorganizing into holding companies.

00:00 The Mario Movie Sequel Disappointment

01:13 Markiplier Becomes an Indie Movie Studio

04:58 YouTube's Anti-Deepfake Tool for Hollywood

10:50 Keke Palmer Launches a Twitch Talk Show

14:45 The Return of Live Broadcasting

18:41 Jesser Re-orgs and Hires Adidas GM

22:06 Fixated Acquires Studio71

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Are B2B creators the future of the creator economy? We sit down with Alex Josephson, VP of Brandworks at LinkedIn, in the wake of its NewFronts presentation earlier this spring. He shares insights into the Top Voices 360 program and reveals that LinkedIn has tripled creator payouts over the last year.

Also today: YouTube's Coachella station initiative, Justin Bieber's cred as a YouTuber, headlines today vs in 2013 (shout out AOL), and YouTube's new Shorts timer.

00:00 Welcome to Creator Upload

00:20 YouTube Coachella Station Initiative

02:33 Justin Bieber's Coachella Performance

07:05 Is Bieber a True YouTuber?

10:37 Interview: LinkedIn's Alex Josephson

11:10 CEOs as Content Creators

14:28 The Rise of B2B Creators

16:02 LinkedIn NewFronts and Top Voices

22:06 Scaling Impact for Brands

28:53 Tripling LinkedIn Creator Payouts

30:12 Follower Count vs Real Influence

33:46 Connected TV Ads on LinkedIn

37:02 Hollywood on YouTube vs AOL

44:22 YouTube Shorts Timer Update

45:47 Wrap Up

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

OpenAI just bought a creator company (TBPN) for reportedly over $100M. What does this mean for the future of the creator economy?

Guest co-host Avi Gandhi, founder of Creator Access Network (CAN), joins Josh to break down the biggest news of the week.

Also: we dive into how NASA is streaming the Artemis II moon mission like a top-tier creator, and YouTube's aggressive push into living room TVs.

Plus, Avi shares the story behind his Creator Access Network, which is designed to save creators money on their essential business tools.

What you’ll learn:

-- Why NASA is pulling 10 million concurrent viewers

-- How YouTube is battling Meta and TikTok for "second screen" attention

-- Why brands acquiring creators could be the next massive industry trend

-- How the Creator Access Network helps creators save thousands on tech

Creator Upload is your creator economy podcast, usually hosted by Lauren Schnipper and Joshua Cohen. Thanks again to Avi for serving as special guest co-host today.

00:00 Introduction and Avi Gandhi returns

01:01 NASA’s massive Artemis II livestream

05:01 YouTube dominates living room TV screens

08:06 The battle for the second screen

14:15 OpenAI acquires tech talk show TBPN

19:10 The future of creator company acquisitions

26:13 Launching Creator Access Network (CAN)

30:47 Creator Access Network pricing and perks

36:02 IShowSpeed stars in new anime series

40:50 Final Thoughts

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

In this episode, Lauren and Josh break down YouTube's unprecedented move at their NewFronts presentation, where executives directly called out competitors like TikTok and Meta by name.

We also explore TikTok’s brilliant new in-app integration with Cameo. Plus, we dive into Instagram’s new premium subscription and discuss whether brands funding their own web series is the next major wave of the creator economy.

What you’ll learn:

-- Why YouTube is urging advertisers to shift their social media budgets for an 86% higher ROI.

-- How US creators can now sell and fulfill Cameo videos without ever leaving the TikTok app.

-- The hidden perks of Instagram Plus, including anonymous story viewing and extended 48-hour story lifespans.

-- Why major brands like Adobe and Crocs are funding the renaissance of branded web series.

00:00 Intro & Passover Recaps

01:12 YouTube's NewFronts Announcements

01:50 YouTube Calls Out TikTok Onstage

03:14 Claiming an 86% Higher ROI

03:38 Is YouTube "Social Media"?

05:43 Shorts vs. TikTok Audience Overlap

06:39 The "Bring, Build, Boost" Strategy

08:28 The Rise and Fall of Cameo

10:24 Cameo Integrates Directly Into TikTok

11:46 TikTok’s New Integration Playbook

14:21 Instagram Tests Premium Subscriptions

16:01 Anonymous Stalking vs LinkedIn Premium

17:41 The Branded Web Series Renaissance

18:28 History of Brand-Funded Content

21:39 Outro & Where to Listen

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

This week: we sit down with Tubi's Rich Bloom to break down their massive new partnership with TikTok. We dive into how they identify short-form talent like Kelon Campbell to create feature films, and how creators retain ownership of their IP.

Plus, Josh gives us the inside scoop from the NewFronts in NYC. From LinkedIn's swanky party to YouTube's AI search announcements and the rise of shoppable TV.

Finally, we discuss the monumental legal verdicts against Meta regarding algorithmic harm to youth and what it means for the future of social media.

What you’ll learn:

-- How Tubi and TikTok transition short-form stars to long-form content

-- The inside details on IP ownership and revenue sharing for creators on Tubi

-- The biggest trends from NewFronts, including shoppable TV and AI creator search

-- What recent court rulings against Meta mean for the future of social algorithms

00:00 Welcome to Creator Upload

01:05 Rich Bloom on Tubi & TikTok

02:40 Terri Joe's Tubi Success

04:25 Picking Creators for Long-Form

07:40 IP Ownership & TikTok's Strategy

13:50 Tubi's Funding & Rev Share

16:16 Hollywood Meets Creator Content

22:07 NewFronts 2026 NYC Recap

28:36 Shoppable TV & AI Integration

34:18 Major Meta Lawsuit Verdicts

40:20 Will Algorithms Change?

43:28 Wrap Up & Outro

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

In this episode of Creator Upload, Lauren and Josh break down the biggest trends straight out of SXSW 2026. We explore Phil Rosenthal moving his hit show from Netflix to YouTube, iHeartMedia's launch of TikTok Radio, and Google's new push into the micro-drama space.

What you’ll learn:

-- Inside Jon Youshaei’s creator "masterclass" approach

-- Why creator communities are becoming the new "third space"

-- How big Hollywood names are capitalizing on YouTube's growth

00:00 Recap of Josh at SXSW 2026

03:02 Jon Youshaei’s SXSW Keynote

06:01 The YouTube Influencer Opportunity

07:06 Creators as the New Third Space

10:00 SXSW Creator Events & Networking

13:23 Somebody Feed Phil Moves to YouTube

17:48 Will Netflix Add a Free Tier?

18:43 TikTok Radio Launches with iHeart

21:07 Google Enters the Micro-Drama Game

23:01 Final Thoughts

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Today: a new era of "creator TV" and the rising trend of short-form "kidslop" content. Lauren and Josh Cohen break down Spotter's new pitch to media buyers, and dive into a new report from the Influencer Marketing Factory revealing the harsh realities of the creator middle class. Plus, Tubefilter's Sam Gutelle joins the show to explain the wild world of "kidslop" content -- IP soup, Roblox inspiration, and why Brazilian funk music is dominating the Gen Alpha algorithm. Finally, the hosts discuss Instagram's controversial new AI shopping feature and National Geographic's new creator cohort.

What you’ll learn:

-- How Spotter is defining the new "Creator TV"

-- The staggering stats behind creator earnings in 2026

-- Why "kidslop" channels are getting billions of views on Shorts

-- Why creators are angry about Instagram's "Shop the Look" test

00:00 Introduction & IRL encounters

00:52 Spotter Showcase & Creator TV

03:17 The stats behind Creator TV

06:52 How Spotter connects creators & brands

11:07 2026 Creator Economy Report

13:17 The truth about the creator middle class

17:51 Sam Gutelle explains "kidslop"

20:57 Funk music & the Gen Alpha algorithm

23:31 Opportunities for IP holders

27:48 Instagram's controversial AI shopping test

30:22 NatGeo's new creator cohort

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Discover the future of social commerce directly from the experts at LTK, YouTube Shopping, and Gap Inc. Live from SoCom in sunny Venice, Lauren and Josh break down the shift from relevance to revenue in the creator economy. In this episode, we explore why follower counts are losing their weight, how affiliate marketing is evolving, and the ways legacy brands integrate social platforms into retail experiences.

What you'll learn:

-- Why social followers and subscribers don't matter anymore.

-- How LTK's new brand platform is democratizing creator marketing.

-- The massive impact of YouTube Shopping timestamps and auto-tagging.

-- Gap Inc.'s omnichannel approach to capturing consumer demand.

00:00 Intro: Live from SoCom

05:13 Interview: Amber Venz Box (LTK)

09:08 Why Followers Don't Matter Anymore

16:41 Democratizing the Creator Ecosystem

20:26 AI Chatbots and Trust in Creators

25:46 Interview: Lauren Celinski (YouTube Shopping)

28:25 Maximizing YouTube Shopping Features

36:05 Interview: Damon Berger (Gap Inc.)

38:59 Gap’s Social Commerce Strategy

44:50 Final Thoughts and Outro

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Is live shopping the future of e-commerce? We sit down with Whatnot's VP of Categories and Expansion, Armand Wilson, to find out.

You can see Whatnot's 2026 State of Live Selling Report here.

We dive into the $10 billion live shopping phenomenon, exploring how the app generated over $8 billion in gross merchandise value in 2025.

Plus, we break down the watershed social media addiction trial involving Meta and Google, and discuss Apple's huge move into video podcasts.

What you’ll learn:

-- How 1 in 8 Whatnot sellers are now operating on the platform full-time.

-- The surprising details from Mark Zuckerberg's testimony regarding Instagram's age limits.

-- Why Apple is finally bringing a video experience to its native podcast app.

-- The latest on Snap creator subscriptions and Night's massive $70 million funding round.

00:00 Welcome & SoCom

04:08 The Live Shopping Boom

07:55 Why Buyers Love Whatnot

11:55 Full-Time Whatnot Sellers

14:30 $8 Billion in Gross Sales

17:37 The Community of Commerce

20:03 The Future of Live Shopping

22:23 Meta & Google Addiction Trial

28:30 TikTok & Snap Settle Out

32:44 Apple Launches Video Podcasts

38:00 Snap Creator Subscriptions

39:15 OpenAI Hires Charles Porch

40:02 Night Raises $70 Million

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

In a historic creator economy move, a digital-first company has acquired a legacy cable network. We sit down with Rachel Stockman, President of Law & Crime, to break down their massive acquisition of Court TV and what it means for the future of media.

What we cover in this episode:

-- Why Law & Crime bought their biggest rival (and how they buried the hatchet).

-- The strategy behind unlocking 3,000+ trials from the archives.

-- Adam Mosseri’s testimony on social media addiction and his “TV show” comparison.

-- New data: Why 120-minute videos are out-earning shorter content.

-- MrBeast’s move into financial services.

00:00 Intro & The “Fake” Sky

01:04 Why 120-Minute Videos Earn More

02:06 Law & Crime Buys Court TV

03:24 Digital Media Flips the Script

04:52 Keeping the Brands Separate

05:52 The YouTube-First Strategy

07:07 From Rivals to Partners

09:21 Unlocking the Trial Archives

11:42 Social Media Addiction Lawsuits

12:48 Mosseri: “It’s Like a TV Show”

15:37 Meta’s New Navy SEAL Motto

16:24 The Global Push for Bans

17:11 Safety Ratings for Social Apps

18:59 MrBeast’s Financial Move

19:32 Outro

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

In this episode, we break down YouTube’s massive $60 billion revenue reveal and what it signals for the future of the creator economy. Plus, we dive into Markiplier’s Iron Lung shocking the box office. Plus, why Google and certain TV measurement agencies are quarreling.

Tune in for:

-- The $60 Billion Stat: Breaking down YouTube’s first-ever total revenue report.

-- Markiplier vs. Hollywood: How Iron Lung pulled $18M+ on a $3M budget.

-- TV Ratings Drama: Why Google sent a cease-and-desist to a major ratings agency.

-- Big Creator Deals: Inside Dhar Mann’s Old Navy series and Salish Matter’s Netflix partnership.

00:00 Intro and Weather Chat

02:26 YouTube’s Massive $60 Billion Year

05:52 Why Shorts Ads Are Booming

10:28 The Google vs. TV Ratings Fight

15:16 Markiplier’s Historic Box Office Win

19:05 Can Any Creator Do This?

23:03 Dhar Mann’s Old Navy Deal

25:25 Salish Matter Heads to Netflix

26:45 Final Thoughts

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

It might be the biggest week in Dhar Mann’s history.

From signing a massive 40-film deal with Fox to partnering with the NFL as their Chief Kindness Officer, Dhar Mann is rewriting the rules of the creator economy. In this episode, we sit down with Ross Habif, Chief Strategy Officer at Dhar Mann Studios, to break down exactly how these deals happened and what they mean for the future of vertical cinema.

We also cover the other massive headlines from the week including the sale of TikTok’s US operations to Oracle, Khaby Lame's exit, and how creators are taking over off Broadway.

What we cover:

-- The "Crazy Week" Explained: Inside the 40-film deal with Fox & Holywater.

-- NFL x Dhar Mann: What a "Chief Kindness Officer" actually does.

-- Strategy Deep Dive: Why Dhar Mann chose Fox

-- TikTok’s New Owner: What the Oracle sale means for your algorithm.

-- The Creator (on) Stage: Madison Weaver on bringing creators to Broadway.

00:00 Intro: Super Bowl Plans & Football Banter

01:20 MrBeast x Salesforce: The "Build in Public" Super Bowl Ad

03:59 The Evolution of "Making Of" Content (Project Greenlight to YouTube)

07:47 Breaking: TikTok US Operations Sold to Oracle

10:53 What Beijing Still Controls (Algorithms & Ads)

11:52 Is the New "US TikTok" Suppressing Content?

17:00 Google & Meta Go on Trial for Child Safety

18:25 Interview: Ross Habif (Dhar Mann Studios)

18:43 Inside the 40-Film Deal with Fox & Holywater

24:44 Retaining 100% Creative Autonomy

25:04 Dhar Mann: The NFL's "Chief Kindness Officer"

26:47 Interview: Madison Weaver (The Creator Society)

27:25 From TikTok to Off-Broadway: The Story of "11 to Midnight"

34:11 Khaby Lame's $975 Million Business Move

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Lauren and Josh sit down with Fixated co-founders Zach Katz and Jason Wilhelm to break down their massive $50 million raise from Eldridge. They discuss why the traditional management model is broken, how they are applying music industry tactics to creator content, and their recent acquisition of Ellify.

Plus, we look at the latest earnings from Netflix and why they finally admit YouTube is their biggest competitor.

What you’ll learn:

-- The Netflix vs. YouTube War: Why Ted Sarandos is finally taking YouTube seriously as a "first screen" competitor.

-- The Fixated Strategy: How Zach and Jason convinced Todd Boehly to invest $50 million

-- Content vs. Brand Deals: Why management needs to help creators build hits, not just sell ads.

-- From Creator to Exec: Jason Wilhelm’s advice on pivoting from on-camera talent to business mogul.

-- Creator News: Highlights from the Slow Ventures event and Neil Mohan’s letter to creators, featuring "slop."

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Interview starts at 10:48.

Check out The Ultimate 2026 YouTube Creator Marketing Playbook here.

In this episode, Lauren and Josh break down the "carcinization" of media (why Disney and others are turning into TikTok) and discuss YouTube’s strict new parental controls. Then, Arthur Leopold, CEO of Agentio, joins us to reveal The Ultimate 2026 YouTube Creator Marketing Playbook. He explains how they are automating creator integrations to finally unlock massive paid media budgets.

What you’ll learn:

-- Why everything is evolving into vertical video

-- How Agentio automates buying creator ads like Facebook ads

-- Why micro creators often convert better than macro stars

-- How the gap between influencer budgets and paid media budgets is closing

-- Kai Cenat's "retirement"

-- Fixated's acquisition of the world's largest Roblox creator rep firm

00:00 Introduction

00:25 The Carcinization of Media

02:13 Disney & Others Copy TikTok

06:38 YouTube’s New Parental Controls

10:48 Arthur Leopold & Agentio

12:01 Automating Creator Ad Buys

15:25 The Impact of Long-Term Deals

18:25 Why YouTube Ads Last Longer

20:02 Micro vs. Macro Creators

23:14 Unlocking Paid Media Budgets

28:30 Fixated Acquires Ellify

32:00 Kai Cenat "Quits" the Grind

33:40 Golden Globes & Final Thoughts

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

In this episode, we sit down with Jordan Newman, Spotify’s Head of Content Partnerships, to break down the massive updates to the Spotify Partner Program. From lowered eligibility thresholds to video consumption payments that are beating advertising rates, Jordan explains how creators can stabilize their income in 2026.

Plus, we dive into Adam Mosseri’s controversial take on why the "aesthetic" Instagram feed is dead and how AI is forcing a return to raw authenticity.

It's 2026, so lean in and let's go.

What you’ll learn:

-- How to qualify for Spotify’s expanded monetization program.

-- Why Spotify's "consumption-based" payouts are higher than traditional ads.

-- The truth about the "AI vs. Authenticity" debate on social media.

-- New tools for managing baked-in sponsorships on Spotify.

00:00 Teaser

00:26 It's 2026!

01:44 Stranger Things Theatrical Release

04:40 Is Hollywood Dying?

06:33 The End of the Perfect Feed

09:21 AI vs. Authenticity

13:41 Jordan Newman Interview

14:40 Spotify Partner Program Updates

16:57 New Eligibility Thresholds

18:15 How Consumption Payments Work

21:05 Solving Baked-In Ads

22:02 Breaking the Walled Garden

24:16 Spotify’s New Video Studio

25:38 Are Spotify RPMs Higher?

30:04 Video vs. Audio Advertising

35:06 Golden Globes Predictions

39:06 MrBeast x Starbucks

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

AUDIENCE SURVEY: https://bit.ly/creatoruploadsurvey

The Oscars are leaving ABC for YouTube. Here is what that means for the future of Hollywood and the creator economy.

In our final episode of 2025, Lauren and Josh break down the massive news that the Academy Awards are moving to YouTube in 2029. We analyze why this shift is happening, the history of the broadcast, and whether creators will finally get their moment on the red carpet.

We discuss:

-- Why the Oscars left ABC for YouTube

-- Instagram Reels coming to your living room TV

-- Our biggest predictions for the creator economy in 2026

-- New creator programs from Home Depot and Markiplier’s movie debut

00:00 Intro & 6th Anniversary Survey

01:09 Hanukkah Sweatshirts & Hannah Hart

02:57 Tyler Oakley & VidCon Story

05:35 Breaking News: Oscars Move to YouTube

08:24 The History of Oscars Distribution

12:49 Will Creators Take Over the Oscars?

16:15 YouTube VP’s Statement

17:22 Instagram Reels on Amazon Fire TV

20:40 Prediction: Brand Spend in 2026

22:51 Prediction: Media M&A Madness

24:10 Upload: Home Depot’s "Crew of Doers"

25:07 Upload: Markiplier’s Iron Lung Movie

26:00 2025 Sign Off

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Take the Creator Upload Survey: https://www.research.net/r/creatoruploadsurvey

Check out Jon’s new venture: https://www.boring-stuff.com/

In this episode, we break down the $82 billion battle for Warner Bros. Discovery and the controversial new law in Australia banning social media for everyone under 16. Plus, creator legend Jon Youshaei joins us to reveal his new company, "Boring Stuff," and why he’s solving the biggest headache for pro creators: taxes.

What you’ll learn:

• Netflix vs. Paramount: Inside the hostile bidding war for Warner Bros.
• The Social Media Ban: Why Australia is fining platforms $33M for underage users.
• Jon Youshaei’s Boring Venture: Why he launched a bookkeeping service for creators.

00:00 Intro & Common Tax Mistakes

01:58 Mariah Carey's $3 Million Season

04:07 6th Anniversary Survey

05:32 Netflix vs. Paramount: The Bidding War

09:10 Foreign Funding & Regulatory Hurdles

12:12 Australia Bans Social Media for Under 16s

16:10 Can They Actually Enforce the Ban?

18:09 Impact on Marginalized Communities

21:33 Interview: Jon Youshaei Joins

22:42 What is "Boring Stuff"?

25:36 Why Traditional Accountants Fail Creators

30:20 Education vs. Execution

33:01 Scaling a Service Business Slowly

36:44 MrBeast Pivots to Storytelling

38:50 WNBA Cards Explode on Whatnot

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

AUDIENCE SURVEY: https://bit.ly/creatoruploadsurvey

Today we begin with the massive success of Dancing With the Stars, specifically highlighting ABC's strategic partnership with Call Her Daddy’s Alex Cooper for the finale and the inclusion of creator talent like Whitney Leavitt. In a finding fit for "No Duh" Magazine, traditional media embracing digital creators is expanding viewership, evidenced by the finale drawing over 9 million viewers.

The episode also covers the "Recap Wars," comparing Spotify Wrapped’s new Creator Wrapped features to YouTube’s.

Plus, Tubefilter’s Sam Gutelle joins for an interview to discuss Twitch’s 2025 performance and the rising trend of professional athletes, such as Cam Skattebo, using streaming to build personal brands independent of their teams.

Finally, our uploads and downloads cover the shutdown of MKBHD’s "Panels" app and the Rockefeller Foundation’s new partnership with Beast Philanthropy.

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

00:00 6 Years & The Audience Survey

01:09 Intro: Party Hopping in NYC

03:07 Dancing With The Stars Embraces Creators

05:19 The Alex Cooper x ABC Partnership

07:34 Why Broadcast Needs Creators (The Numbers)

12:44 Sponsor: Viral Nation

13:12 Spotify Wrapped for Creator

14:40 YouTube Recap & Personality Types

16:56 Sam Gutelle on Twitch's 2025 Stats

18:17 Why Athletes Are Taking Over Twitch

23:44 The Shift in Sports Fandom

28:11 Download: MKBHD Shuts Down Panels

30:14 Lessons for Creator-Founders

31:48 Upload: MrBeast Partners with Rockefeller

Thanks for Viral Nation for partnering with us for this video.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

AUDIENCE SURVEY: https://bit.ly/creatoruploadsurvey

Is Tubi the new home for top-tier creators? In this episode, we sit down with Rich Bloom (GM of Creator Programs & EVP of Business Development at Tubi) to reveal how the streaming giant is funding creator originals and merging Hollywood with the creator economy. Plus, we break down the massive $37B ad spend projection for 2025.

What you’ll learn:

-- Tubi’s "Rabbit Hole" Strategy: How they keep viewers watching longer.

-- The Ad Spend Boom: Why creator marketing is now a "must buy" for brands.

-- Screens in Schools: The debate over EdTech and declining test scores.

00:00 We need your help! (Survey)

01:09 Thanksgiving Turkeys & Spatchcocking

04:08 Are screens ruining education?

10:06 Intro to Rich Bloom & Viral Nation

11:14 $37 Billion Creator Ad Spend

16:50 Interview: Rich Bloom from Tubi

17:35 Creating "Rabbit Holes of Fandom"

22:31 Tubi’s Deal Structures for Creators

25:24 Exclusive Shows & Creative Freedom

28:07 The Fox & Super Bowl Connection

31:58 Is Tubi competing with YouTube?

37:33 Acquiring Creator Libraries

42:58 Upload: Investing in Taylor Cannon

46:39 Upload: Agentio Raises $40M

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

AUDIENCE SURVEY: https://bit.ly/creatoruploadsurvey

Is TikTok building a new radio empire? The creator economy is buzzing about a "podcast gold rush," and the platforms are racing to stake their claim.

In this episode, we break down the massive new partnership between iHeartMedia and TikTok to launch a 25-creator podcast network. We explore why this move, along with new initiatives from Netflix and Threads, signals a major shift from "scale" to "curation." Plus, we discuss how reality shows like Dancing With the Stars are now just a launchpad for talent to get a podcast deal.

What you’ll learn:

-- How TikTok is building an "aspirational funnel" for podcasters

-- Why TikTok Shop's $19B in sales is terrifying eBay

-- The new Visa & Karat AI tools that analyze brand deals for creators

-- How creators like Alex Earle and Emma Chamberlain are changing media

00:00 Intro & Creator Upload Survey

01:09 The Rise of "Christmas Creep"

04:19 Are Creators Driving Christmas Creep?

05:22 Special Thanks to Viral Nation

06:15 TikTok & iHeartMedia Podcast Deal

08:35 Why This Deal is Smart for TikTok

11:17 Strategy: Scale vs. Curation

14:08 TikTok: Distribution to Production

16:10 Threads & Netflix Join Podcast Push

18:41 Thesis: TV is a Path to Podcasting

19:42 Dancing With the Stars Podcast

21:45 Upload: Visa & Karat AI Tools

24:26 Upload: TikTok Shop vs. eBay

25:32 Outro

Thanks for Viral Nation for partnering with us for this video.

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

AUDIENCE SURVEY: bit.ly/creatoruploadsurvey

Meta's Reels just hit a $50 BILLION annual run rate, but where is the creator's cut? Meanwhile, YouTube just revealed that Shorts now make MORE money per watch hour than long-form videos.

This week, Josh and Lauren break down the massive creator economy earnings reports from Meta and YouTube and debate what it means for creator monetization. Josh also takes us inside the opening of Whaler's new "Lighthouse" creator hub in Brooklyn , and the hosts analyze Netflix's new strategy to pull video podcasts (like Jay Shetty's ) off of YouTube.

In this episode:

-- Meta vs. YouTube: The $50B monetization fight

-- Inside Whaler's pencil factory turned creator hub

-- Why Netflix is licensing iHeart podcasts

-- Canon's new $100k creator initiative, and Lauren's pitch for it that was 10 years too early

After six years of the pod, we want to hear from you! Please fill out our first-ever survey:Thanks for Viral Nation for partnering with us for this video.

00:00 Creator Upload Audience Survey

01:09 Inside the Lighthouse Brooklyn Opening

03:59 Whaler's Creator Hub Model

07:08 Advertising Legends: Haggerty & Droga

11:29 Why This Hub Might Actually Work

14:20 Thanks to Viral Nation

14:41 Meta Earnings: Reels $50B Run Rate

18:21 The Creator "Uprising" Over Rev Share

20:28 YouTube Earnings: Shorts vs. Long-Form

23:20 Netflix's Podcast Exclusivity Play

26:43 Netflix and "Background Content"

28:47 Upload: TikTok's New Award Show

30:51 Upload: Canon's $100k Creator Contest

31:31 Lauren's Selfie Stick Pitch

34:08 Final Thoughts

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

We're in Los Angeles at Adobe MAX 2025 to break down the announcements that will change how creators work, including Adobe's game-changing partnership with YouTube.

We're joined by a legendary lineup of guests to discuss the future of creativity. Mark Rober reveals his $55 million secret project for the first time ever, Cleo Abram (Huge If True) shares her POV on editorial freedom and advancements in tech, and Adobe's GM of Creators Mike Polner, explains the new AI tools that will save you hours of work

.What you'll learn:

-- Mark Rober's strategy for building a 100-person company.

-- The AI audio tool that creates studio-quality sound anywhere.

-- How to edit YouTube Shorts inside the new Premiere Mobile app.

-- Why creative freedom is more important than ever for creators.

If you want to stay ahead in the creator economy, subscribe and hit the bell so you don't miss our next episode!

00:00 Live From Adobe MAX!

01:01 Adobe's ChatGPT Integration

01:45 The New Adobe x YouTube Partnership

04:09 YouTube's New TV Experience

07:48 Welcome Mark Rober!

08:40 Is AI Cheating for Creators?

12:25 Building the Mark Rober Business

16:51 Mark Rober's $55M Secret Project

23:53 Welcome Cleo Abram!

26:12 Why I Left Vox

31:20 AI Tools Lower The Barrier

37:24 Welcome Adobe's Mike Polner!

39:31 Adobe's Top 3 New Tools

44:27 What is "Responsible AI"?

52:06 Upload: Steven Bartlett's Big Raise

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Is the creator economy's future in micro-dramas and social commerce? This week, we're unpacking the billion-dollar rise of short-form dramas and whether they're just a smarter version of Quibi.In this episode, Lauren reports from Trilith Studios, the new home of the DC Universe, on the explosion of production in Georgia. Then, Josh unveils his new platform, Gospel Stats, and shares exclusive data on the YouTube sponsorship landscape that no one has seen before. We also sit down with Orca CEO and SoCom founder Max Benator to discuss everything you need to know about TikTok Shop, creator storefronts, and the future of social commerce. What you’ll learn:-- How micro-dramas are generating billions with a "predatory" monetization model -- Exclusive data on the growth of YouTube sponsorships -- The strategy behind successful social commerce on TikTok Shop-- Why professional sports leagues are partnering with creators00:00 Intro: Late Night Recording01:12 Lauren at Trilith Studios03:45 Are Micro-Dramas Just Quibi 2.0?05:50 The Business of "Bad" Content10:17 Announcing Gospel Stats12:28 How We Track YouTube Sponsorships15:25 Exclusive Sponsorship Data Revealed18:11 Interview: Max Benator of SoCom23:30 Why a Social Commerce Conference?28:55 The Future of Creator Storefronts35:42 Upload: Good Good Golf x PGA38:11 Download: Instagram's New "Rings" Awards40:23 OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Stealth Talent CEO Phil Ranta joins the show to discuss the future of creator IP, the rise of the "clipping" economy, and why brand deals are drying up. From AI's unstoppable impact to new companies turning influence into equity, this episode covers the seismic shifts happening right now.Also: Is MrBeast launching a bank? Why are streamers suddenly getting paid to watch old game shows? In this episode, you'll learn:- How creators are now monetizing classic TV shows.- The secret world of content clipping that made Joe Rogan a household name.- MrBeast's next big move into the financial services industry.- How creators can turn their influence into long-term equity.00:00 Guest Co-Host Phil Ranta Intro

01:03 Inside the Creator IQ Conference

03:19 Is AI a Tool or a Threat?

06:33 Gaggl: Get Paid to Watch TV

13:50 Creators Rebooting Classic Game Shows

18:09 The "Clipping" Economy Explained

21:02 Why MrBeast Launched a Clipping Company

23:45 Is MrBeast Starting a Bank?

26:57 Phil Ranta on Stealth Talent

Creator Upload is your creator economy podcast, created by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Is AI a threat to creators? With OpenAI's new video creation app Sora soaring in popularity, creators like MrBeast are starting to wonder what the future will hold.In this episode, hosts Lauren Schnipper and Joshua Cohen are live from VidSummit in Dallas to break down the biggest news in the creator economy. They discuss Instagram's exclusive new "Rings" awards, major algorithm updates from Facebook and X that give users more control, and a powerful new AI-driven podcasting tool from the creator of "Diary of a CEO".In this episode, you’ll learn about:-- Instagram's new "Rings" awards for cultural catalysts.-- First impressions of OpenAI's new AI video app, Sora.-- How Facebook's algorithm will prioritize new content.-- MrBeast's and Casey Neistat's concerns about AI video.Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.00:00 Intro: Live from VidSummit01:17 What is VidSummit?02:37 The Value of Creator Conferences06:09 Instagram Launches "Rings" Awards11:07 How Instagram's Award is Different13:14 Facebook's Algorithm Gives Users Control14:46 X is Building a "Purely AI" Algorithm17:36 First Look: OpenAI's Sora App21:22 MrBeast & Casey Neistat on AI Video24:57 UPLOAD: A New AI Podcasting Tool28:45 UPLOAD: Discord's Ads Are Working30:25 Outro and CreditsFollow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Today's big focus: the White House has greenlit a $14B deal for a U.S. version of TikTok. We unpack what this means for the app, who is involved (hello, Larry Ellison's media empire), and what President Trump wants to do with the algorithm.But first: the cringey, confusing, and absolutely wild "TikTok Night" on Dancing with the Stars. Was it a brilliant marketing move or a two-hour infomercial we were forced to watch? Plus: OpenAI just launched a new app that lets you deepfake your friends. Is this the future of content or a disaster waiting to happen?And: DoorDash is getting into the creator game with its own short-form video feed for food reviews.Finally: YouTube is coming to a flight near you! (again)Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.00:00 Intro00:21 Dancing with the Stars' TikTok Night10:27 The White House Moves on TikTok Acquisition14:08 Is Larry Ellison the Next Media Mogul?16:25 OpenAI's New Deepfake Video App20:53 DoorDash Wants to Own Food Reviews22:53 Uploads: VidSummit Preview25:05 Uploads: YouTube is Coming to Delta Flights26:28 OutroFollow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Lauren and Josh explore the incredible turnaround of Dancing With the Stars (which is seeing a huge ratings spike thanks to TikTok). Related: TikTok continues its will-they, won't-they journey into US spinoff territory. We have to ask: will the rest of the world follow? Then, a turn to creator commerce as Sephora, Condé Nast, and Best Buy are all launching their own "creator storefronts," giving creators a direct way to curate and sell products. Is this the next evolution of affiliate marketing or just a passing trend? Finally: a discourse on the staggering growth of NFL viewership and how the league is dominating not just TV screens, but second screens too. We discuss why more fans than ever are shopping, betting, and scrolling while watching the game.Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.00:00 Introduction00:27 How TikTok Made Dancing With the Stars Cool Again05:29 The Charli D'Amelio Effect09:22 Why the DWTS and TikTok Partnership is So Organic14:15 The Inevitable TikTok Sale16:14 Will the World Adopt a US-Only TikTok?22:18 Creator Storefronts Come to Sephora & Condé Nast25:57 Is the Creator Storefront Trend Here to Stay?31:00 UPLOAD/DOWNLOAD: NFL Viewership is Dominating33:25 The Rise of the Second Screen Fan36:56 UPLOAD/DOWNLOAD: The Summer I Turned Pretty38:48 OutroFollow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

We sit down with YouTube superstar Jordan Matter for an incredible conversation about the launch of Sincerely Yours, the skincare brand he created with his daughter, Salish. Jordan walks us through the entire journey, from the initial idea to their "Sephora or Bust" retail strategy. He shares the unbelievable story of their launch event, where an expected crowd of a few thousand turned into an unprecedented 87,000 fans, shutting down one of America's largest malls.Also: we go in depth on YouTube's "Made On" event. We cover the major updates, including dynamic ad insertion. We dig into how this could turn every creator's back catalog into a gold mine by allowing sponsored segments to be swapped out over time. But is the 2026 launch date realistic? We share some behind-the-scenes intel that might surprise you.00:00 Intro00:22 The Return to Linear TV05:57 The Story Behind YouTube's "Made On" Event10:54 YouTube's BIG Announcements13:32 The Future of YouTube Ads: Dynamic Ad Insertion18:27 The Big Question: Is YouTube's New Ad Tech Real?24:01 Interview: Jordan Matter on Launching a Viral Brand27:38 Why Jordan & Salish Matter Created a Skincare Line29:36 How to Build a Product With Your Audience33:28 Inside Their "Sephora or Bust" Strategy37:12 When 87,000 Fans Shut Down a Mall41:34 Aftermath and What's Next for Sincerely Yours45:44 Upload: The Power of Fan Culture & The Summer I Turned Pretty50:55 OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Is MrBeast starting a mobile phone company? In this episode, we break down a leaked pitch deck that reveals Jimmy Donaldson's next potential business venture and what it tells us about his plan for profitability.

Plus, YouTube's first exclusive NFL broadcast set a new livestreaming record, but traditional sports fans are NOT happy about creators like IShowSpeed and Deestroying taking over the commentary. Did YouTube fumble the ball or score a touchdown with a new generation of fans?

We also cover a brief recap of Press Publish NYC, Steven Bartlett's podcasting secrets, Salish Matter's skincare launch to 87k fans in a mall in New Jersey, and the acquisition of Vimeo.

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

00:00 Intro00:28 Recap: Inside the YouTube Creator Collective & Publish Press Event03:57 Steven Bartlett's Secrets to a Great Podcast06:05 YouTube's Record-Breaking (and Controversial) NFL Game12:13 The Perfect Example of Creator x NFL Content13:58 LEAKED: MrBeast Wants to Start a Mobile Network18:31 This Creator Broke MrBeast's Mall Appearance Record22:13 Why Vimeo Was Just Acquired24:10 OutroFollow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Lauren and Josh dive into a wild week that saw Roblox shatter concurrent user records thanks to a viral developer beef over a game called "Italian Brainrot." The duo unpacks how this grassroots event, which supported MrBeast and Mark Rober's Team Water initiative, amassed 47 million simultaneous players...and what it means for youth culture and platform safety. Next: YouTube's new Hype feature, a discovery tool designed to spotlight channels with under 500,000 subscribers. They discuss the mechanics, its potential impact on discoverability, and the future possibility of viewers being able to purchase Hype for their favorite creators. Finally: YouTube's creator-heavy partnership with the NFL. They cover the exclusive kickoff game stream and the use of the Watch With feature, which will allow top creators like iShowSpeed to officially co-stream the game, signaling a massive shift in live sports distribution.Also: Spotify slides into the DMs with a new messaging feature, and YouTube is caught automatically enhancing Shorts with AI, much to the dismay of creators.00:00 Intro: Lauren's First Book Club02:55 How Italian Brainrot Led to a Roblox Record07:22 The Dangers of Massive Youth Platforms08:50 YouTube's Hype Feature for Small Creators Arrives in the U.S.12:10 How The Hype Button Actually Works15:01 Should Viewers Be Able to Buy Hype?18:48 YouTube's Game-Changing NFL Partnership20:06 Creators Like iShowSpeed Will Officially Co-Stream NFL Games22:52 The Power Shift from Experts to Creators25:48 Upload: Spotify is Adding DMs29:20 Download: YouTube is Using AI to Enhance Shorts Without Asking31:48 A Parent's Reaction to the Roblox Story32:50 OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Is Hollywood's most prestigious night coming to YouTube? This week, we break down the news that YouTube has inquired about the broadcast rights for The Oscars and what it means for the future of entertainment. As the lines continue to blur, Mark Rober and Jimmy Kimmel are teaming up for a new show on Netflix, and Fox's Tubi is bringing on creators like MrBeast.Then, we dive into the serious lawsuit facing Roblox, as the state of Louisiana sues the platform over child safety concerns, leading to fears of a potential "ad-pocalypse."Finally, we have an app recommendation from Hank Green that's taking over the App Store by helping you put your phone down.Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.00:00 Intro00:28 Inside UCLA's Exclusive AI & Creativity Summit01:08 The Big Debate: How Should AI Pay Creators?02:57 Does New Tech Actually Destroy Industries?06:12 What is "Vibe Coding"?09:36 The Oscars on YouTube?10:53 By the Numbers: The Shocking Decline of Oscar Viewership14:33 Why YouTube Wants to Be More Like Hollywood17:40 "Every Door Was Slammed in Our Face" - How Much Has Changed20:18 Mark Rober's New Show on Netflix21:48 Tubi is Making a BIG Push for Creators23:43 Roblox Sued by Louisiana Over Child Safety29:08 The YouTuber Who Ran Predator Stings on Roblox (And Got Banned)32:39 Upload: Hank Green's #1 App "Focus Friend"36:05 OutroFollow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Today: Lauren and Josh Cohen fangirl over Taylor Swift's first-ever podcast appearance on New Heights and assess the massive impact it had on the show's viewership and subscriber numbers.Then, they are joined by Evan Britton, the founder of Famous Birthdays, to discuss their new partnership with Pixability, a data and media solutions company. Britton explains how Famous Birthdays' platform-agnostic data on rising creators can lead to more effective advertising campaigns, citing a 58% increase in engagement and a 31% rise in conversions for campaigns using their velocity data. We also break down a new television audience measurement system from Barb that will put YouTube viewership on a level playing field with traditional TV ratings, potentially unlocking larger advertising budgets for the creator economy. Finally: Jonathan Katz-Moses, a YouTube creator and entrepreneur in the woodworking space, joins the show to discuss the $2 million investment he received from Slow Ventures. He shares his journey of building a multi-million dollar business, the importance of maintaining operational control, and his plans to use the capital for live events and product development.00:00 - Are the Hosts Swifties?00:43 - Taylor Swift's First-Ever Podcast Appearance01:54 - The Hosts' Take on Taylor and Travis's Relationship03:31 - Details on Taylor's New Album: "The Life of a Showgirl"04:44 - The "Taylor Swift Effect" on the New Heights Podcast06:19 - Why Were There No Ads on the Taylor Swift Episode?08:18 - Introducing Evan Britton, Founder of Famous Birthdays09:18 - How Famous Birthdays' Data Identifies Rising Stars11:19 - Famous Birthdays' Partnership with Pixability13:28 - The Impressive Results of the Pixability Partnership16:18 - Nielsen vs. YouTube: The Problem with TV Ratings18:44 - What "Total Viewers" Actually Means21:36 - Barb's Plan to Standardize TV and YouTube Measurement23:25 - Why Jonathan Katz-Moses Partnered with Slow Ventures24:55 - The Importance of Maintaining Operational Control26:50 - How Jonathan Plans to Use the $2 Million Investment27:22 - Why Not Every Creator Is an Entrepreneur29:37 - Helping Other Creators Build Their Businesses31:40 - A Look at the Numbers Behind the Slow Ventures Deal34:24 - Breaking Down the Revenue Streams37:13 - Why Jonathan Katz-Moses Avoids Brand Deals40:19 - Life After the Investment: Getting Off the Hamster Wheel44:17 - Cocomelon Announces Live-Action Spinoff45:56 - OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand