Explore every episode of the podcast Creatives Grab Coffee

Rob Arevalo of 17 Projects on launching a video company two months before COVID, marketing with no budget and then with real money, cold calling in New York, government RFPs, toning proposals down for corporate buyers, and why client retention drives growth.

Chapters:

0:00 Intro

1:46 Meet Rob Arevalo and 17 Projects

3:13 From the Air Force to launching during COVID

6:35 Why keep going when the industry stopped

8:13 Corporate clients and the easiest path in

10:31 Client retention beats chasing new clients

12:59 Systems that keep clients happy as you grow

14:38 A two-person core with a deep freelance roster

15:57 A thousand cold emails: marketing with no budget

18:56 The marketing bets that took 17 Projects full time

20:18 How Lapse grew: SEO over paid ads

22:40 Evolving the marketing mix year to year

24:03 Do mass cold emails still work?

27:32 Cold calling in New York

29:07 Timing, brand awareness, and staying on the radar

32:08 Government contracts and RFPs

38:38 What RFPs teach you about proposals

39:32 Corporate proposals: make them boring

44:24 Expanding to LA, Chicago, and Miami

48:54 Competing in NYC: do your recon

51:01 Why the name 17 Projects

Creatives Grab Coffee is produced by Lapse Productions, a Toronto video production company. (https://www.lapseproductions.com/).

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

Gabe Nazario, founder of Offbeat Creative in Jersey City, joins Dario and Kyrill for a candid, tactical conversation about the business of video in the New York metro. He built Offbeat on the side of producer and editor roles at Fox, Disney, and JP Morgan, then went full time once the profit matched his salary. In this episode: growing slowly and hiring deliberately, why a lean 1099 crew sometimes scares clients, treating AI consulting as an SEO play, the tools that speed up the work, chasing simple-deliverable retainers, and why in a market where everyone makes good videos, you win on trust and follow-up.

Guest: Gabe Nazario, Offbeat Creative (https://www.offbeatcreative.co/)

Chapters:

0:00 Intro

1:19 Meet Gabe Nazario and Offbeat Creative

2:07 From Fox, Disney, and JP Morgan to going solo

5:09 Making the leap from a corporate job

8:51 A lean core team plus 1099 crew

10:26 Why a small team spooks some clients

12:29 AI consulting as an SEO play

16:39 The AI tools Offbeat actually uses

28:32 Social media: phone-tier content and volume

33:08 Corporate and commercial: the bread and butter

35:00 Chasing retainers for a monthly pillow

42:30 Google reviews, SEO, and the 70/30 split

45:31 Take the one-off

46:59 Jersey City vs New York

49:41 Competition and winning on trust

53:14 The sale is closed on the hello again

1:01:42 The story behind the name Offbeat

Creatives Grab Coffee is a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov and produced by Lapse Productions (https://www.lapseproductions.com/).

What happens when a sales guy, not a camera guy, builds a video production company?

Rob Weiss started MultiVision Digital 15 years ago in New York City with no portfolio and no editing skills, and has since produced more than 1,700 videos. In this episode he sits down with Dario Nouri and Kyrill Lazarov to break down the system behind that run: batch producing so one shoot day becomes ten deliverables, selling clients on a video-first strategy instead of one-off projects, a trade show sales machine built on business cards and a script he has used for years, niching so hard into manufacturing that he launched a second website, and going chest-deep into AI without burning through the budget.

In this episode:

- Batch producing, and why you never make just one cookie

- How to sell clients on a video-first strategy

- Where clients really are on video adoption (a 1 to 10 scale)

- The 14-FAQ-video story: aligning budget to goals

- A trade show playbook built on "I just want to say hi"

- Niching down until you need a second website

- The YouTube Shorts epiphany and repurposing to TikTok

- Using AI in real client workflows, and pricing it with contingency days

Chapters:

00:00 Intro: A Sales Guy Who Built a Video Company

03:29 Batch Producing: Why You Never Make Just One Cookie

05:23 Stop "Just Carving Out Snippets," Plan Your Reels

08:41 Selling Clients on a Video-First Strategy

11:19 Where Clients Really Are on Video (a 1 to 10 Scale)

14:21 Aligning Budget to Goals + the 14-FAQ-Video Story

17:34 A Softening Market and Smarter Client Questions

20:38 Trade Shows, Business Cards & Planting Seeds

24:05 The "I Just Want to Say Hi" Sales Approach

29:01 Postcards, QR Codes & Email Sequencing

33:57 Running Sales While Running a 5-Person Team

40:09 Coming From Sales, Not the Camera

43:25 Long-Term Freelancers and a Team Mentality

47:21 Why Manufacturing Became the Niche

49:55 A Separate "Video For Manufacturing" Website

53:46 The YouTube Shorts Epiphany

57:40 Going Chest-Deep Into AI Video

1:04:07 Pricing AI Work With "Contingency Days"

1:08:29 Where AI Video Editing Goes Next

Guest: Rob Weiss, MultiVision Digital — https://multivisiondigital.com

Hosts: Dario Nouri and Kyrill Lazarov of Lapse Productions — https://www.lapseproductions.com

Creatives Grab Coffee is a weekly podcast about the business of video production. If you are enjoying the show, follow and leave a review, it genuinely helps. Watch the full video episodes on YouTube and find every episode at https://www.creativesgrabcoffee.com

In this episode of Creatives Grab Coffee, we sit down with JD Gonzalez, founder of LivaLittle, a boutique production company based in Brooklyn, New York. JD is a cinematographer, producer, and director who's built his business around a unique philosophy: experience-based hiring — rotating crews and giving people the opportunities they need to grow their careers.

TIMESTAMPS:

00:00 – Intro: Meet JD Gonzalez of LivaLittle

01:50 – Experience-based hiring & a DEI-focused production company

03:58 – Building a network by rotating crews

10:23 – Getting remembered in a new market: consistency over time

12:17 – JD's backstory: film school & teaching high school film

17:00 – Crafting the Image: running free filmmaking workshops

23:46 – Virtual production & partnering with rental houses

25:09 – Why film education should be free

27:19 – No one can steal your perspective

30:10 – Could Creatives Grab Coffee go live & in person?

31:21 – Why JD moved from Denver to New York City

34:30 – Breaking into the NYC market

36:38 – Does owning a camera still win you work?

39:11 – Consigning gear with a rental house

40:41 – The logistics of filming in NYC: trucks, insurance & freight elevators

48:22 – Branding, SEO & landing direct-to-client work

51:23 – Running a lean, direct-to-client production model

53:05 – Building PrepViz: a scene design & previz app made with Claude Code

56:31 – Pre-Checklist: simplifying gear lists & prep

58:49 – Teaching yourself to build apps with AI

1:02:41 – Building a custom CRM

1:03:54 – Are you locked into one AI platform?

1:09:44 – The ups and downs of the AI train

1:11:41 – Standing out when everyone uses AI: you get out what you put in

1:16:04 – Wrap-up & where to find JD

Connect with JD Gonzalez:

Website: https://www.livalittle.com

Instagram: https://www.instagram.com/jdgonzalesdp

🎧 Hosts:

Dario Nouri & Kyrill Lazarov — Lapse Productions, Toronto

https://www.lapseproductions.com

🎙️ About Creatives Grab Coffee:

Creatives Grab Coffee explores the business of video production, featuring candid conversations with studio owners and filmmakers around the world on scaling, creativity, and industry evolution.

👇 Follow & Subscribe:

Website – https://creativesgrabcoffee.com

Instagram – https://instagram.com/creativesgrabcoffee

LinkedIn – https://linkedin.com/company/lapseproductions

#VideoProduction #Filmmaking #Podcast #CreativesGrabCoffee #VideoBusiness #Cinematographer #ClaudeCode #AITools #NYCFilmmaking #ProductionCompany

Brigitte Sachse of Bee Video Productions returns for her third visit to talk shop with Dario and Kyrill. We get into how Bee Video landed a documentary series on TVO ("The Nature of Design"), why animation became their secret weapon, and the recurring theme of the whole episode: diversifying your work, your income, and even your project timelines so you never have all your eggs in one basket. We also dig into whether AI video is actually a threat (spoiler: not yet), the great raw-footage-and-project-files debate, the pain of government RFPs, public pricing, SEO, and a couple of brutal "client didn't pay us" war stories — plus the copyright-strike trick that gets you paid.

🎧 More episodes: https://www.creativesgrabcoffee.com/episodes/

Timestamps

00:00 Catching Up with Brigitte (Bee Video Productions)

01:00 "The Nature of Design": Pitching a Doc Series to TVO

05:20 How Animation Became Their Secret Weapon

07:30 Working with a Broadcaster vs. a Corporate Client

11:10 Making a Passion Project Profitable

14:15 Why a Diversity of Timelines Prevents Burnout

19:35 Why Is Everyone So Busy Despite the Economy?

21:45 Is AI Video a Real Threat?

29:45 Raw Footage, Project Files & the "Costco Hot Dog" of Post

41:45 Government RFPs: The 50-Page Slot Machine

55:00 What's Next: Personalized Video & a Shared Studio

01:03:30 The Real ROI of a Podcast + SEO

01:06:15 Should You Make Your Pricing Public?

01:14:40 Getting Stiffed & the Copyright-Strike Fix

01:25:35 Wrap-Up

🎧 Hosts:

Dario Nouri & Kyrill Lazarov — Lapse Productions, Toronto

https://www.lapseproductions.com

🎙️ About Creatives Grab Coffee:

Creatives Grab Coffee explores the business of video production, featuring candid conversations with studio owners and filmmakers around the world on scaling, creativity, and industry evolution.

👇 Follow & Subscribe:

Website – https://creativesgrabcoffee.com

Instagram – https://instagram.com/creativesgrabcoffee

LinkedIn – https://linkedin.com/company/lapseproductions

#CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices

Welcome back to another episode of Creatives Grab Coffee! In this episode, we are joined by Ed Rowe and Celia Hodgson from Tiny Studios. Tiny Studios is a B Corp certified production company based in London. They work across various sectors to produce impactful web and social content that truly shifts the needle. Today, we dive into their journey from freelance life to agency ownership, the importance of building a healthy on-set culture, and what it's like to navigate an agency acquisition while staying true to your core values.

Chapters

00:00 Introduction to Tiny Studios

07:00 The Journey from Freelancer to Company

13:56 Building a Team and Company Structure

19:57 Navigating Client Expectations and Budgeting

29:02 Lessons Learned and Future Aspirations

29:48 Building Through Word of Mouth

34:25 Navigating Gender in the Industry

37:47 Creating Inclusive Spaces for Filmmakers

41:06 Challenging the Burnout Mentality

49:29 Understanding Client Value Propositions

53:42 The Journey of Acquisition and Integration

01:04:37 Building a Pipeline for Success

01:06:55 Navigating the Acquisition Process

01:09:59 The Value of B Corp Certification

01:16:00 Preparing for B Corp: A Guide for Businesses

01:21:04 The Importance of Documentation and Processes

01:25:01 Final Thoughts and Future Directions

01:30:02 Outro

🎧 Hosts:

Dario Nouri & Kyrill Lazarov — Lapse Productions, Toronto

https://www.lapseproductions.com

🎙️ About Creatives Grab Coffee:

Creatives Grab Coffee explores the business of video production, featuring candid conversations with studio owners and filmmakers around the world on scaling, creativity, and industry evolution.

👇 Follow & Subscribe:

Website – https://creativesgrabcoffee.com

Instagram – https://instagram.com/creativesgrabcoffee

LinkedIn – https://linkedin.com/company/lapseproductions

#CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices

In this conversation, Andrei from Tone Films shares his journey of starting a videography business during the pandemic, the challenges he faced, and the strategies he employed to grow his company. He discusses the importance of SEO, building a reliable team of videographers, and the creative processes involved in producing high-quality content. Andrei also reflects on his aspirations for the future, including a potential transition into accounting and the importance of work-life balance.

TIMESTAMPS

00:00 The Birth of Tone Films

03:08 Learning the Videography Trade

05:43 Expanding the Business

09:03 Building a Reliable Team

12:09 The Importance of SEO

14:56 Vetting Videographers

17:47 Editing and Delivery Process

21:00 Creative Projects and Pre-Production

23:48 Communication and Client Relations

27:09 Future Aspirations and Career Transition

46:43 Reflecting on Life and Happiness

49:06 Balancing Work and Personal Life

51:37 Daily Routines and Time Management

54:03 Exploring Career Paths and Future Aspirations

57:06 The Challenges of Live Production

01:00:08 Building a Business and Future Ventures

01:03:41 Outro

🎙️ About Our Guest

Andrei Tone

Founder & Creative Director — Tone Films

🎧 Hosts:

Dario Nouri & Kyrill Lazarov — Lapse Productions, Toronto

https://www.lapseproductions.com

🎙️ About Creatives Grab Coffee:

Creatives Grab Coffee explores the business of video production, featuring candid conversations with studio owners and filmmakers around the world on scaling, creativity, and industry evolution.

👇 Follow & Subscribe:

Website – https://creativesgrabcoffee.com

Instagram – https://instagram.com/creativesgrabcoffee

LinkedIn – https://linkedin.com/company/lapseproductions

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

#CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices

In this episode, we sit down with Noam Shalev, founder of Highlight Films, to discuss a side of the production industry few get to see. Based in Israel, Noam’s team handles everything from high-end corporate shoots to gritty news coverage in active conflict zones. We dive into what it really means to be a "fixer" , how remote production technology has allowed directors in LA to direct crews in Tel Aviv , and the massive logistical pivot Noam’s company made on October 7th—shifting from seven corporate productions to managing 15 news crews overnight. Noam also opens up about the emotional toll of documenting history , the safety protocols required when filming under fire , and why, despite the chaos, he refuses to leave.

Timestamps

00:00 - Intro

00:21 - From Doc Filmmaker to "The Fixer"

02:08 - Defining the Role: What does a Fixer actually do?

02:45 - How COVID changed remote production forever

07:17 - Why Noam started doing corporate work

11:09 - October 7th: Pivoting from corporate shoots to war coverage overnight

15:56 - Safety Logistics: Walkie-talkie apps and missile alerts

17:22 - Storytime: Hiding tapes in underwear in Iraq

20:55 - The emotional toll of interviewing survivors

34:55 - The impact of political instability on the tech sector

37:40 - Managing a business when staff are called to reserve duty

43:12 - Why stay? The pull of "Home" vs. moving to LA

47:51 - "Real Chaos": Why cameras are treated like weapons

50:47 - Building a reputation without advertising

56:01 - Protecting the business: Deposits and spotting bad clients

1:05:40 - Closing thoughts

🎙️ About Our Guest

Noam Shalev

Founder & Creative Director — Highlight Films

🎧 Hosts:

Dario Nouri & Kyrill Lazarov — Lapse Productions, Toronto

https://www.lapseproductions.com

🎙️ About Creatives Grab Coffee:

Creatives Grab Coffee explores the business of video production, featuring candid conversations with studio owners and filmmakers around the world on scaling, creativity, and industry evolution.

👇 Follow & Subscribe:

Website – https://creativesgrabcoffee.com

Instagram – https://instagram.com/creativesgrabcoffee

LinkedIn – https://linkedin.com/company/lapseproductions

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

#CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices

Welcome to Season 6 of Creators Grab Coffee! To kick off 2026, we’re joined by one of our OG guests—Chris Stasiuk from Signature Video Group. Chris is celebrating 16 years in business, and in this episode, we go deep into what it actually takes to survive and thrive for nearly two decades in the creative industry.

Chapters

00:00 Celebrating Six Years of Podcasting

02:58 Reflecting on Business Growth and Goals

06:07 Maintaining Momentum in Business

09:02 The Importance of Marketing and Content Creation

11:59 Navigating Business Challenges and Scaling

15:10 The Role of Freelancers and Partnerships

17:53 The Impact of Goal Setting and Manifestation

33:32 Trusting the Process

36:56 Navigating Client Loss and Diversification

39:27 Maintaining Client Relationships

42:36 Maximizing Content Value

43:39 The Impact of Generative AI on Content Creation

49:35 AI as a Tool for Creatives

52:11 The Future of AI in Creative Industries

🎙️ About Our Guest

Chris Stasiuk

Founder & Creative Director — Signature Video Group

🎧 Hosts:

Dario Nouri & Kyrill Lazarov — Lapse Productions, Toronto

https://www.lapseproductions.com

🎙️ About Creatives Grab Coffee:

Creatives Grab Coffee explores the business of video production, featuring candid conversations with studio owners and filmmakers around the world on scaling, creativity, and industry evolution.

👇 Follow & Subscribe:

Website – https://creativesgrabcoffee.com

Instagram – https://instagram.com/creativesgrabcoffee

LinkedIn – https://linkedin.com/company/lapseproductions

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

#CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices

In this episode of Creatives Grab Coffee, Jon Corbin — Founder of Corbin Visual — returns for his third appearance on the show, making him the official CGC Champ.  Jon dives into the new era of creative entrepreneurship: How vertical dramas are transforming storytelling online, why client value beats trend-chasing, and what it takes to stay profitable during hard economic times in the video industry.

Timestamps

00:00 — Intro

02:18 — Jon returns: The Hat-Trick Episode 

07:25 — From trend-chasing to client-value

11:33 — Understanding real business challenges

18:32 — Outbound vs. inbound sales realities

27:47 — The new bar for “good enough” in marketing

33:59 — Adapting in tough economic times

41:07 — The isolation of being a creative business owner

52:16 — Enter: Vertical dramas

55:10 — Hiring the right team + not doing it all yourself

1:04:27 — Staying ahead of industry shifts

1:25:17 — What’s next for Jon & the future of CV 

1:26:40 — Sign-off

🎙️ About Our Guest

Jon Corbin

Founder & Creative Director — Corbin Visual

Toronto-based creative agency specializing in video strategy, branded content & next-gen storytelling formats.

🎧 Hosts:

Dario Nouri & Kyrill Lazarov — Lapse Productions, Toronto

https://www.lapseproductions.com

🎙️ About Creatives Grab Coffee:

Creatives Grab Coffee explores the business of video production, featuring candid conversations with studio owners and filmmakers around the world on scaling, creativity, and industry evolution.

👇 Follow & Subscribe:

Website – https://creativesgrabcoffee.com

Instagram – https://instagram.com/creativesgrabcoffee

LinkedIn – https://linkedin.com/company/lapseproductions

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

#CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices

In this episode of Creatives Grab Coffee, Dario Nouri and Kyrill Lazarov speak with Amr Khani, founder and creative director of AK Films, a Dubai-based production company operating at the intersection of high-end corporate and creative work.

Amr shares how he built a successful production house in one of the world’s most competitive creative markets, what it’s like running shoots in the UAE, and how Dubai’s film landscape has shifted from cinema to corporate over the past decade. He also dives into the realities of pricing, international collaboration, and why strong systems matter as much as creative talent.

Topics Covered:

00:00 – Intro & background of AK Films

05:00 – How Dubai’s film scene evolved over the last decade

10:00 – The decline of film festivals & rise of corporate media

15:00 – Industry diversity in the UAE

17:00 – The reality of competition and pricing in Dubai

25:00 – Why most clients are international

31:00 – How AK Films structures its in-house and freelance teams

36:00 – Scaling to a 7-person production company

41:00 – Finding the right time to hire permanent staff

47:00 – Client education and self-sabotage in production

49:00 – Inbound vs outbound lead generation

52:00 – Long-term goals and returning to filmmaking

Key Takeaways:

• Dubai’s production market is booming — but competition is relentless.
• The corporate sector has overtaken cinema as the main driver of production work.
• Strong business systems and communication protect creative integrity.
• Local partnerships are essential for foreign productions due to legal structure.
• Balancing creative ambition with sustainable operations is the key to long-term success.

🎥 Guest:

Amr Khani – Founder & Creative Director, AK Films

📍 Based in Dubai, United Arab Emirates

🎧 Hosts:

Dario Nouri & Kyrill Lazarov — Lapse Productions, Toronto

https://www.lapseproductions.com

🎙️ About Creatives Grab Coffee:

Creatives Grab Coffee explores the business of video production, featuring candid conversations with studio owners and filmmakers around the world on scaling, creativity, and industry evolution.

👇 Follow & Subscribe:

Website – https://creativesgrabcoffee.com

Instagram – https://instagram.com/creativesgrabcoffee

LinkedIn – https://linkedin.com/company/lapseproductions

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

#CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices

In this episode of Creatives Grab Coffee, Dario Nouri sits down with N’tchidjè Doumbia, founder and creative director of Great Things Studios, a Montreal-based video production company known for its cinematic commercial and corporate work.

N’tchidjè shares his journey from music videos to full-scale agency operations, the growing pains of scaling, and how his company maintains creative quality while managing client expectations and large-scale productions. The conversation digs into leadership, team culture, and how the best studios evolve from purely creative shops into strategic, relationship-driven businesses.

Topics Covered:

00:00 – Intro & background of Great Things Studios

05:00 – The shift from creative to strategic production work

09:00 – Managing big clients and keeping creative control

14:00 – Why relationships drive long-term agency success

19:00 – How to scale a team without losing culture

25:00 – Leadership lessons and defining your company vision

33:00 – Balancing artistry with operational systems

41:00 – Reinvesting profits into talent and technology

46:00 – The creative risk of saying “no” to bad projects

50:00 – Montreal’s evolving production landscape

Key Takeaways:

• Building a scalable studio requires structure, not just creativity.
• Strong client relationships are your most valuable business asset.
• Leadership means trusting your team and protecting creative integrity.
• Knowing when to say no is crucial for brand longevity.
• The Montreal video scene is diversifying fast, offering global opportunity.

🎥 Guest:

N’tchidjè Doumbia – Founder & Creative Director, Great Things Studios

📍 Based in Montreal, Canada

🎧 Hosts:

Dario Nouri & Kyrill Lazarov — Lapse Productions, Toronto

https://www.lapseproductions.com

🎙️ About Creatives Grab Coffee:

Creatives Grab Coffee dives into the business of video production, featuring candid conversations with production company founders and filmmakers across the globe about scaling, leadership, and creative strategy.

👇 Follow & Subscribe:

Website – https://creativesgrabcoffee.com

Instagram – https://instagram.com/creativesgrabcoffee

LinkedIn – https://linkedin.com/company/lapseproductions

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

#CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices

In this episode of Creatives Grab Coffee, Dario Nouri and Kyrill Lazarov sit down with Daniel Calleja, founder of Visual Production Agency in Melbourne, Australia. With more than 20 years in the game, Daniel shares how he built a resilient corporate video business through two decades of rapid industry change — from VHS to HD, DSLRs, and today’s AI-driven landscape.

They dive into how video production companies can survive in an oversaturated market, balance pricing and quality, adapt to budget-tight clients, and find long-term stability through smart specialization.

Topics Covered:

00:00 – Daniel’s origin story & early industry lessons

07:00 – From VHS to HD to DSLR revolutions

14:00 – The rise of competition & SEO’s impact on video production

19:00 – Price wars and the race to the bottom

24:00 – Freelancers vs agencies & direct-to-client trends

29:00 – Content creators vs production companies

33:00 – In-house vs outsourced marketing teams

42:00 – Forecasting, rebranding & future-proofing your agency

50:00 – Outreach, networking & finding new clients

52:00 – Niching down into corporate training videos

Key Takeaways:

• The industry is shifting from production to content creation — and how to stay relevant.
• Why you should never race to the bottom on pricing.
• How to forecast your marketing and sales pipeline year-round.
• Why training videos are a recession-proof niche for corporate producers.
• The importance of quality, longevity, and investing in your team.

🎥 Guest:

Daniel Calleja – Founder, Visual Production Agency

📍 Based in Melbourne, Australia

🎧 Hosts:

Dario Nouri & Kyrill Lazarov — Lapse Productions, Toronto

https://www.lapseproductions.com

🎙️ About Creatives Grab Coffee:

Creatives Grab Coffee explores the business of video production, featuring conversations with studio owners and filmmakers from around the world on how they scale, innovate, and sustain creative businesses in a fast-changing industry.

👇 Follow & Subscribe:

Website – https://creativesgrabcoffee.com

Instagram – https://instagram.com/creativesgrabcoffee

LinkedIn – https://linkedin.com/company/lapseproductions

SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca

#CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices

In this episode of Creatives Grab Coffee, hosts Dario Nouri and Kyrill Lazarov sit down with Kris Simmons, founder and CEO of 6 STRONG MEDIA, a U.S.-based corporate video production agency headquartered in Chattanooga, Tennessee.

With more than 280 vetted camera crews across the U.S., Kris has built one of the most operationally tight networks in the industry. He shares how 6 STRONG MEDIA maintains local presence in every major market, manages pricing consistency, vets freelancers, and protects margins while scaling sustainably.

Topics Covered:

00:00 – Intro & 6 STRONG MEDIA overview

05:00 – Building a 280-crew national network

08:00 – How to vet freelancers & build trust remotely

13:00 – Freelancers vs production companies – who to partner with

16:00 – Rates, value perception & industry ego

20:00 – Budget pressures & short-term thinking in production

25:00 – Insurance & legal bottlenecks on corporate shoots

29:00 – Process improvement & client communication

38:00 – Running a true family business with defined roles

48:00 – Margins and pricing strategy for sustainable growth

Key Takeaways:

• Why success in production is about systems, not just creativity
• How to build a national crew network that feels local to clients
• The importance of pre-negotiated rates and expectations
• Why clear processes protect profit and culture simultaneously
• The difference between running a creative studio and a scalable agency

🎥 Guest:

Kris Simmons – Founder & CEO, 6 STRONG MEDIA

📍 Based in Chattanooga, Tennessee

🎧 Hosts:

Dario Nouri & Kyrill Lazarov — Lapse Productions, Toronto

https://www.lapseproductions.com

🎙️ About Creatives Grab Coffee:

Creatives Grab Coffee explores the business of video production, bringing together studio owners, producers, and directors from around the world to discuss growth, operations, and creativity in the industry.

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140

#CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices

In this episode of Creatives Grab Coffee, hosts Dario Nouri and Kyrill Lazarov talk with Ana Rosales, founder of AVR Media Group, about her journey building a thriving video production company in Florida. We unpack the realities of scaling a production business — managing clients, leading a team, maintaining creative quality, and overcoming industry biases — all while staying grounded in your creative vision.

Topics Covered:

00:00 – Introduction & origin story of AVR Media Group

07:40 – Scaling challenges and leadership growth

15:00 – Client communication & expectation management

27:30 – Balancing creativity and profitability

39:20 – Building trust and long-term partnerships

48:00 – Shaping the future of women-led production

Key Takeaways:

• Why clear client education prevents 90% of project friction

• How to build a sustainable production pipeline that supports creative integrity

• The role of leadership in developing culture and accountability

• Why representation and inclusivity matter in production hiring

• How to future-proof your video business through relationship equity

🎥 Guest: Ana Rosales – Founder, AVR Media Group

🎧 Hosts: Dario Nouri & Kyrill Lazarov — Lapse Productions, Toronto https://www.lapseproductions.com

🎙️ About Creatives Grab Coffee: Creatives Grab Coffee explores the business of video production — featuring agency founders, filmmakers, and producers who share tactical insights on creativity, operations, and scaling production companies worldwide.

👇 Follow & Subscribe: Website – https://creativesgrabcoffee.com Instagram – https://instagram.com/creativesgrabcoffee LinkedIn – https://linkedin.com/company/lapseproductions

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140

🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

#CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices

In this episode of Creatives Grab Coffee, we sit down with Manuel Izquierdo, founder of Mi Media Production, a Miami-based video production company specializing in corporate and commercial work. We unpack the evolution of small production companies — from solo freelancers to fully fledged creative studios — and dive deep into how modern filmmakers are balancing business growth, creative integrity, and emerging AI tools in their workflow.

Topics Covered:

00:00 – Intro & on-set culture

08:00 – The evolution of video businesses

16:00 – Freelance to founder: building Mi Media Production

22:00 – Balancing business and creativity

39:00 – How AI is changing storyboarding & pre-production

46:00 – The Miami production market

56:00 – Future of corporate & commercial video

Key Takeaways:

• Why steady growth builds character, not ego

• How to manage creative standards while scaling operations

• Practical AI tools for storyboarding, previs, and voiceovers

• The shift toward localized production support networks

• Navigating today’s changing corporate video landscape 🎥

Guest: Manuel Izquierdo – Founder, Mi Media Production 📍 Based in Miami, Florida

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140

🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

#CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices

In this episode of Creatives Grab Coffee, Israel Bonequi from IND Films (Montreal, Quebec) shares his journey from being a generalist offering multiple creative services to focusing on video production and scaling IND Films into a specialized studio. He discusses the challenges of pricing creative work, the importance of educating clients, and how niching into medical and industrial video has helped the company grow. Israel also dives into the process of building a new virtual production studio designed to make cutting-edge technology more accessible for smaller production companies. This episode offers valuable lessons for marketers and video professionals looking to refine their positioning, improve client relationships, and explore the future of video production.

TIMESTAMPS:

00:00 - Episode Introduction and Guest Welcome

02:19 - Guest Bio: Israel Bonequi from IND Films

03:22 - Lessons from being a generalist in creative services

07:25 - How clients perceive value in video production

10:01 - Client education tax: the hidden cost of cutting corners

14:36 - Transitioning to video specialization and pricing challenges

19:06 - Raising rates and overcoming mindset barriers

21:44 - The reality of difficult clients and nonprofits

23:04 - Asking “why” to uncover true client goals

25:38 - Turning single projects into long-term campaigns

27:57 - IND Films’ focus on medical and industrial video production

32:44 - Niching down and growing through organic opportunities

36:19 - Digital marketing: shifting from Google Ads to LinkedIn

42:21 - Building a new Montreal studio for virtual production

47:41 - The cost, process, and challenges of studio construction

52:01 - Soundproofing lessons for production spaces

55:17 - Balancing family businesses and shared spaces

57:16 - Future growth plans for IND Films

58:27 - Closing remarks and invitation to visit IND Films

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140

🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

#CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices

In Episode 101 of Creatives Grab Coffee, we’re joined by Julian Tillotson, founder of INDIRAP (Chicago), to talk about why video alone isn’t enough. Julian breaks down how businesses can build a full content ecosystem, why “going viral” is not a strategy, and how educating clients on ROI is the real key to long-term success. We also dive into the debate of niching vs. staying generalist, the dangers of so-called marketing “gurus,” and what it really takes to build sustainable client relationships in the video production industry. Whether you’re a marketer, creative entrepreneur, or production company owner, this episode is packed with insights to help you scale smarter, diversify your client base, and deliver content that actually drives results.

TIMESTAMPS

00:00 – Episode introduction and sponsor shoutouts

02:18 – Guest welcome: Julian Tillotson from INDIRAP

03:11 – The shift in content marketing: video isn’t enough

06:15 – Breaking down the content funnel (top, middle, bottom)

10:36 – Why client education matters for ROI

12:56 – The myth of going viral in today’s landscape

14:53 – How video companies can become strategic partners

17:25 – Repurposing video into multiple deliverables

19:28 – Why distribution and platform optimization are critical

21:46 – Educating clients through quarterly check-ins and content

23:52 – Building a personal brand with LinkedIn and YouTube

27:23 – LinkedIn strategy vs. Instagram engagement

32:06 – Cutting through industry noise and staying top of mind

34:16 – Time management, scaling, and building strong teams

39:09 – Avoiding burnout with systems and organization

45:34 – Expanding services into paid ads and distribution

49:55 – Measuring ROI: getting real results from video campaigns

53:24 – Choosing clients carefully: why not all money is good money

56:03 – Risks of offering paid ads without experience

59:38 – The importance of long-term brand awareness campaigns

1:01:02 – Fighting back against charlatans in the industry

1:04:17 – The niching debate: generalist vs. specialist approaches

1:09:42 – Retaining clients long-term by understanding their needs

1:13:29 – Diversifying industries to stay resilient in uncertain times

1:18:45 – Calling out fake marketing gurus and iPhone agencies

1:19:35 – Closing thoughts and wrap-up

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140

🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

#CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices

WE DID IT! 100 episodes of Creatives Grab Coffee! 🎊 Join Dario Nouri and Kyrill Lazarov as they reflect on their 5-year podcast journey, from sweating it out in a hot condo during the pandemic to becoming a well-oiled machine. In this milestone episode, they dive deep into the biggest topics that shaped the video production industry over the past year.

Timestamps:

00:00 - Intro & Episode 100 Celebration

02:18 - The 5-Year Podcast Journey

03:48 - How We Got More Consistent

05:09 - The Time Investment Reality

06:13 - Posting Schedule Changes

06:55 - Starting a Second Business

08:45 - Partnership Agreements: The Big Topic

10:30 - Business Valuation Reality

14:53 - Partnership Agreement Details

18:13 - Life Insurance for Partners

20:10 - The Difficult Conversations

22:10 - AI in Video Production

24:14 - Dario's Hot Takes on AI

26:04 - Will AI Replace Us?

28:20 - Niching: Case-by-Case Basis

31:03 - The Documentary Midlife Crisis

34:29 - Passion Projects Reality Check

36:30 - B Corp Certification Discussion

37:22 - Business Evaluation Trends

42:23 - Awards as Team Building

44:10 - LinkedIn Strategy Deep Dive

46:56 - Our 2025 Goals 49:01 - Riverside & AI Efficiency

53:14 - Silver Leaf Weddings Story

59:07 - Why Weddings Make Sense

1:02:07 - Multiple Business Management

1:04:31 - Project Satriali's Edit Shop

1:07:15 - Organizing & Backing Up Everything

1:17:42 - Finding New Freelancers Challenge

1:19:45 - Cutting Costs & Storage Solutions

1:25:12 - Advice for Starting a Podcast

1:27:20 - Thanks & See You Next Time

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140

🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

#CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices

In this episode of Creatives Grab Coffee, Ben Amos from Innovate Media and Engage Video Marketing shares his journey from high school media teacher to agency owner, coach, and published author. Ben dives deep into the importance of video strategy, explaining how producers can elevate client outcomes by focusing beyond just production. He breaks down his signature seven-part video strategy framework, discusses how to incorporate strategic thinking into sales conversations, and explains how his retainer model works with select clients. Whether you’re running a corporate video agency or freelancing, this episode is packed with insights to help you grow your business through smarter, more strategic content.

TIMESTAMPS

00:00 – Episode Introduction and Guest Welcome

03:05 – Ben’s transition from teaching to video production

06:45 – Launching Engage Video Marketing and the podcast

08:30 – The pivotal moment that sparked a strategy-first mindset

14:00 – Ben’s 7 elements of effective video strategy

21:10 – Strategy vs. production vs. management: the Venn diagram

27:45 – Why Innovate Media avoids paid ad management

34:16 – How to approach B2B vs B2C clients strategically

42:51 – What makes a video retainer model actually work

59:52 – Coaching and mentorship for video producers

1:06:07 – Ben’s future goals and closing thoughts

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140

🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

#CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices

On episode 98 of Creatives Grab Coffee, we chat with Toby Trueman, Managing Director of HeeHaw, a Scotland-based video production studio known for its blend of live action, animation, and motion design.

TIMESTAMPS

00:00 – Intro and Guest Welcome: Toby Trueman from HeeHaw

03:01 – Toby’s Path to Managing Director and HeeHaw’s Evolution

05:03 – Rebuilding HeeHaw: From 5 People to 47 During COVID

07:42 – Mistakes from Rapid Growth: No KPIs, Forecasting, or Structure

11:03 – Scaling Challenges: Broken Systems and Need for Strategy

15:55 – HeeHaw’s USP: Hybrid Live Action and Animation

17:26 – Growing Pains: Management, Hiring, and Team Structure

23:54 – Shifting from Generalists to In-House Specialists

25:03 – Finding Their Niche: Playful Brands and Creative Focus

29:25 – Future Growth Pillars: Hybrid, VFX, Experiential Content

33:36 – Adapting to Economic Shifts and Boutique Studio Rise

35:38 – No Retainers? Surviving in a Project-Based Model

37:24 – Outbound Sales with a Lead Gen Partner

43:06 – Inflation, Budget Cuts, and Losing NGO Work

46:01 – Competing on Value: Scale, Quality, and Trust

47:53 – Pricing Strategy and Balancing Internal Teams

52:38 – U.S. Expansion, IP Projects, and Future Vision

56:27 – Why It’s Called “HeeHaw”

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140

🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

#CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices #videoproductionbusiness #internationalvideo #videoagency #lapseproductions #GoogleAds #videostrategy #businesspodcast

On episode 97 of Creatives Grab Coffee, we sit down with Rodrigo from Republic24, based in Monterrey and Mexico City, for an inside look at building a sustainable video production company in Latin America. Rodrigo shares his journey from film school to founding Republic24 over a decade ago and discusses how he grew the company without loans, relying on organic growth, smart hiring, and an unwavering belief in Google Ads as a lead-generation tool.

We explore his strategic expansion into industrial video content, how his team has tapped into cross-border collaborations with U.S. clients, and why niching down into B2B content has been a cornerstone of their success. Rodrigo also opens up about building a strong internal company culture, his cautious approach to scaling, and plans for a third location in Guadalajara.

TIMESTAMPS

00:00 – Episode Introduction and Sponsors

02:18 – Guest Welcome: Rodrigo from Republic24

02:53 – Rodrigo’s journey from film school to starting Republic24

03:30 – Why expanding from Monterrey to Mexico City was essential

05:03 – Early lessons: making videos vs. selling video services

06:36 – From solopreneur to building a growing team

08:30 – How Google Ads fueled Republic24’s early growth

11:26 – Why Rodrigo still manages his Google Ads personally

14:41 – Targeting U.S. clients for shoots in Mexico

16:44 – Positioning as an English-speaking production partner in Mexico

17:17 – Niching into industrial and manufacturing videos

18:56 – Why industrial video is overlooked—and profitable

20:29 – Google vs. Meta vs. LinkedIn: what works for B2B

24:49 – LinkedIn’s underuse in Mexico

28:15 – Why Rodrigo never took out loans to build Republic24

30:03 – Budgeting growth through calculated hiring

32:32 – Hiring contract roles with long-term potential

35:15 – First key hires: editor and sales/admin assistant

36:49 – Building a positive workplace culture

37:59 – Activities that create a happy, loyal team

40:25 – Team loyalty through the pandemic

43:02 – Corporate video demand during and after lockdown

44:47 – Sales strategy: all inbound, no cold calls

45:39 – Risks of relying solely on Google Ads

47:19 – Nurturing past clients through personalized messages

50:34 – Future plans: expansion into Guadalajara and U.S. client growth

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140

🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

#CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices #videoproductionbusiness #internationalvideo #videoagency #lapseproductions #GoogleAds #videostrategy #businesspodcast #mexico #mexicovideo #videoproductionmexico

On episode 96 of Creatives Grab Coffee, Zach Shapiro from One Hundred Seconds (Portland, Oregon) shares his journey from a 20-year career in restaurants to launching a purpose-driven video production company. Zach explains how his passion for local food systems inspired his first documentary and how he built a business around telling authentic stories for small businesses. He discusses the value of niching down into short-form documentary content, working with non-actors, and the impact of becoming a certified B Corp. This episode offers valuable insights for video professionals and marketers looking to align creativity with purpose and grow sustainably in a competitive industry.

TIMESTAMPS:

00:00 – Episode Introduction and Sponsors

02:18 – Guest Welcome: Zach Shapiro from One Hundred Seconds

02:39 – Zach’s journey from restaurants to video production

03:33 – Inspiration behind his first documentary project in Italy

04:59 – How his passion for local food led to filmmaking

07:40 – Lessons from self-funding and editing his first film

08:42 – Launching One Hundred Seconds and early business model

10:38 – Building a portfolio through low-budget projects

12:41 – How accessible gear shaped early career growth

13:37 – Learning lighting through client demands

14:59 – Finding a niche: helping real people shine on camera

17:51 – Challenges of low-budget commercial productions

20:28 – Why Lapse Productions avoids time-lapse projects

22:58 – Partnering with other companies for large projects

24:43 – Zach’s passion for authentic human stories

25:47 – Working with B Corps and niche industries in Portland

30:32 – The process and challenges of becoming a B Corp

34:29 – Sourcing equipment locally vs. buying online

35:24 – Business benefits of B Corp certification

37:12 – Restaurant industry skills that translate to production

40:33 – Client management parallels between restaurants and production

41:23 – Editing as a parallel to cooking and creative process

42:04 – From small team to solo: Zach’s company evolution

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

In this episode of Creatives Grab Coffee, Anthony Madani from Up Media (Vancouver, Canada) discusses his journey from animation into video production, and shares strategic insights on how focusing on healthcare and technology niches has accelerated his business growth. Anthony dives deep into the process of becoming a certified B Corporation, highlighting how aligning with purpose-driven initiatives and social impact projects attracts ideal clients. He also explores effective client communication, using detailed proposals and case studies to win trust, along with the value of reciprocity-driven networking. Additionally, Anthony reflects on the role of AI in video production, emphasizing its potential as a powerful tool rather than a threat. This episode provides actionable advice and valuable perspectives for filmmakers and marketers aiming to sustainably grow their video production businesses.

TIMESTAMPS

00:00 - Episode Introduction and Guest Welcome

02:38 - Guest Bio: Anthony Madani from Up Media

02:46 - Anthony’s journey from animation to video production

04:38 - Early experiences and the shift from passion projects to corporate work

07:01 - The importance of exploring diverse industries when starting out

07:57 - Niching into healthcare and technology sectors

08:46 - Positioning as an industry expert without limiting new opportunities

10:20 - Using targeted case studies to attract ideal clients

14:39 - Organic process of identifying and growing a niche

15:48 - Advantages of becoming a Certified B Corporation (B Corp)

17:39 - The in-depth process and benefits of obtaining B Corp certification

23:45 - How being a B Corp impacts lead generation and client relationships

26:24 - Strategic approach to selecting ideal client leads

27:56 - Creating effective case studies to showcase results and expertise

31:36 - Importance of thoughtful, detailed proposals over rushed quotes

41:42 - Benefits and strategies for creating behind-the-scenes content

44:41 - Effective networking tips and building genuine reciprocity

54:24 - Leveraging AI to enhance video production quality and efficiency

01:07:16 - Future vision for Up Media and operational improvements

01:09:40 - Strategies for managing client delays and keeping projects on track

01:20:46 - Importance of clear proposals and transparent client communication

01:27:31 - Origin story behind the name “Up Media”

01:28:55 - Closing Remarks and Final Thoughts

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

In this episode of Creatives Grab Coffee, Mark Currie from Chocolate Films (London, England) shares his journey of building a uniquely impactful video production business through strategic growth and meaningful community engagement. Mark discusses how Chocolate Films scaled organically over two decades, balancing commercial projects with creative social initiatives like filmmaking workshops and their ambitious “1000 Londoners” project. He offers insights on overcoming growth hurdles, managing a team of over twenty full-time employees across multiple locations, and developing effective internal systems that enhance productivity. Discover how Mark’s commitment to community-driven storytelling and fostering a positive team culture has become integral to Chocolate Films’ sustained success and influence.

TIMESTAMPS

00:00 - Episode Introduction and Guest Welcome

02:28 - Guest Bio: Mark Currie from Chocolate Films

02:38 - Background on Chocolate Films and its beginnings in London, England

03:35 - Expanding the business to Glasgow and strategic location benefits

05:54 - Insights on gradually opening and growing a second office

10:45 - Advantages of a second location and genuine local presence

14:50 - Company history and early stages of Chocolate Films

16:29 - Growth through various studio spaces and overcoming early challenges

19:14 - Adapting strategically to major industry shifts and new technologies

25:03 - Building a large in-house team and navigating growth stages

30:57 - “1000 Londoners”: A creative community storytelling initiative

36:55 - Running impactful filmmaking workshops for schools and community groups

39:09 - Systems and processes for managing a large team and diverse projects

41:19 - Workshop outreach and community engagement strategies

43:53 - Lessons learned from scaling to 20+ employees

48:36 - Developing effective communication and management systems

57:48 - Preventing bureaucracy and maintaining agility as the team grows

01:01:03 - Importance of fostering an open, communicative company culture

01:05:35 - Using passion projects to drive team creativity and client interest

01:11:56 - Effective sales strategies and relationship-building for growth

01:16:47 - The value of personal connections and client communication

01:16:47 - Origin of the name “Chocolate Films”

01:18:45 - Final thoughts and conclusion

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

In this episode of Creatives Grab Coffee, Steve Smith from Savvy Productions (Salt Lake City, Utah) shares his inspiring journey of building a successful and innovative video production company. Steve reveals the creative risks he took, from crafting elaborate props and unique sets to constructing his own dedicated production facility. He emphasizes the importance of maintaining strong client relationships, leveraging awards for client retention, and adapting to industry shifts with a positive, forward-thinking mindset. Discover valuable insights on navigating business growth, overcoming creative and financial hurdles, and why continuous experimentation is vital for staying ahead in the evolving video production landscape.

TIMESTAMPS

00:00 - Episode Introduction and Guest Welcome

02:28 - Guest Bio: Steve Smith from Savvy Productions

03:04 - Steve’s early career and industry transition experiences

06:30 - Finding a unique niche in prop and set building

08:00 - Challenges and successes with creating specialized props

12:57 - Understanding Salt Lake City’s video production market

15:21 - Balancing client projects and collaborating with ad agencies

16:27 - How Savvy Productions budgets and quotes for creative props and sets

18:51 - Navigating budget uncertainty in custom creative projects

21:51 - Leaving a job of 13 years to start his own business

25:31 - Overcoming fears and discomfort in entrepreneurship

28:35 - Transitioning smoothly from employee to business owner

34:34 - Why business owners need to remain hands-on

36:37 - Maintaining positive team culture and motivation

40:01 - Building a custom studio space from scratch

45:20 - Navigating the financial aspects of building a production studio

47:49 - Lead generation strategies: SEO, referrals, and repeat clients

51:02 - Exploring the value of Google Ads for video production

56:07 - Effectiveness of social media vs. SEO for video production companies

58:43 - The importance of industry awards for client retention

01:02:32 - How awards can differentiate your production business

01:08:23 - Steve’s future vision and adapting to AI in production

01:18:45 - Closing Thoughts and Conclusion

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

In this episode of Creatives Grab Coffee, Grant Jamison from Lift Video Production (Melbourne, Australia) shares practical insights on how niching down into the transport and logistics industry accelerated his business growth. Grant discusses his journey from navigating early pandemic challenges to building strategic relationships that secured long-term clients. He highlights effective LinkedIn outreach strategies, the importance of consistent marketing, and the power of creating specialized content that resonates deeply with target audiences. This conversation offers valuable lessons for filmmakers and marketers looking to leverage niche expertise, enhance their client communications, and sustainably scale their creative business.

TIMESTAMPS

00:00 - Episode Introduction and Guest Welcome

02:27 - Guest Bio: Grant Jamison from Lift Video Production

04:07 - Overcoming business challenges during the pandemic

05:10 - Landing the first major client and growing through referrals

07:46 - Managing client relationships and gradually increasing pricing

10:34 - Navigating price adjustments with long-term clients

13:05 - Implementing project management fees and pricing structures

16:16 - Niching down in the transport and logistics industry

19:34 - Becoming an industry expert by understanding client pain points

20:41 - Navigating conflicts with competitor clients within a niche

25:30 - How niching simplifies targeted marketing

33:38 - Importance of tracking business metrics and client data

37:33 - Effective LinkedIn strategies for cold outreach

41:04 - Building genuine connections through networking

46:31 - Growing a small but specialized production team

47:00 - Using LinkedIn consistently to drive business leads

56:52 - Creating monthly recaps and leveraging behind-the-scenes content

59:59 - Newsletter strategy for staying top-of-mind with clients

01:02:28 - Developing retainer-like video packages for stable revenue

01:06:49 - Closing advice on experimenting and finding your niche

01:08:03 - Final thoughts and conclusion

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

In this episode of Creatives Grab Coffee, Chris Kitchen from KGB Productions (Jackson Hole, Wyoming) shares valuable insights on building a successful video production business by mastering your niche. Chris dives into his journey from creating action sports films to running a commercial production company, emphasizing the importance of passion projects, leveraging personal networks, and staying creatively challenged. He offers practical advice on navigating client relationships, managing budgets, and expanding into new markets through targeted outreach and strategic spec work. This episode is packed with actionable strategies and relatable experiences for marketers and filmmakers striving to grow their creative businesses.

TIMESTAMPS

00:00 - Episode Introduction and Guest Welcome

00:30 - Guest Bio: Chris Kitchen from KGB Productions

00:43 - Getting started in action sports filmmaking

02:09 - Transitioning from ski films to commercial video production

05:06 - Leveraging relationships and targeted outreach to build clientele

07:21 - Strategies for business development and marketing outreach

10:02 - Expanding your niche without losing your creative passion

13:28 - Balancing direct clients versus ad agency relationships

16:30 - Updating the website to attract new business and opportunities

21:32 - Tips for growing and expanding within your niche

23:52 - Importance of passion projects for portfolio development

27:26 - Team structure and managing freelance crews

31:21 - Navigating a partnership split amicably

34:39 - Managing client relationships during a business transition

38:18 - Ethical freelancing and respecting production company relationships

41:36 - Balancing client demands with business growth

45:01 - Transparency in budgeting and client communications

51:15 - The hidden costs of pitching and creating project proposals

55:49 - Long-term vision for KGB Productions and future goals

56:53 - Reflecting on passion, motivation, and longevity in filmmaking

01:02:28 - Closing remarks and key advice for aspiring filmmakers

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

In this episode of Creatives Grab Coffee, Arni Thor Jonsson from Republik (Iceland) dives into the intricacies of video production, documentary filmmaking, and running a creative business in Iceland. Arni shares his unique journey from growing up immersed in his father’s pioneering production company to founding Republik with his brother, highlighting the lessons learned from working with international crews and navigating unpredictable conditions. Discover valuable insights on balancing commercial work with long-format documentaries, managing creative partnerships, and overcoming production challenges like unpredictable weather and tight budgets. This conversation is packed with practical advice and inspiration for marketers and filmmakers aiming to thrive in competitive, specialized markets.

TIMESTAMPS

00:00 - Episode Introduction and Guest Welcome

02:19 - Guest Bio: Arni Thor Jonsson from Republik

04:26 - Growing up in a family-run production business

08:09 - Starting Republik and transitioning to independent projects

10:07 - Navigating from commercials to documentaries and long-format content

12:11 - Insights from buying out a business partner

16:01 - Understanding the video production scene in Iceland

19:37 - Standing out creatively in a competitive market

22:23 - Navigating challenges of filming in unpredictable weather conditions

27:13 - Overview of Iceland’s corporate video industry

31:09 - How freelance filmmakers are shaping Iceland’s video market

34:16 - Experience working with Kanye West on a music video shoot

36:46 - Republik’s future ambitions in long-format filmmaking

38:41 - Returning to school to enhance documentary filmmaking skills

43:58 - The importance of impartial storytelling in documentaries

47:15 - Creating and selling original TV series to networks

49:01 - Managing and collaborating with Republik’s roster of directors

57:46 - Origin of the name “Republik”

59:00 - Closing Remarks and Final Thoughts

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

Join us as we sit down with Peter Schels, founder of Al Dente Entertainment, one of Germany's leading video production companies known for injecting humor into corporate videos. In this episode, Peter shares his inspiring journey—from working with major TV networks to starting his own production company, and how embracing humor became his unique niche in the corporate video world.

We explore Peter's approach to building genuine client relationships, his strategies for navigating a competitive market, and the surprising importance of awards in boosting both team morale and client trust. Peter also dives deep into the growing trend of employer branding in Germany and shares valuable insights on pitching bold, creative concepts to traditionally conservative corporate clients.

Timestamps

00:00 - Episode Introduction and Sponsor Messages

02:19 - Guest Bio: Peter Schells from Al Dente Entertainment

03:30 - Peter’s journey from TV acquisition executive to founding Al Dente Entertainment

04:22 - The story behind naming Al Dente Entertainment

05:57 - Transitioning from TV production to entrepreneurship

07:52 - Challenges of managing business and sales

09:42 - Strategies for acquiring new corporate clients

14:15 - Modern methods for maintaining client relationships

17:46 - Creating viral corporate videos

19:57 - Overcoming hardships in video production business

21:24 - Growing from solo entrepreneur to a 20-person team

23:34 - Building and sustaining a strong creative team

27:19 - Humor as a unique niche in corporate video production

29:53 - Pitching humorous content to corporate clients

32:46 - Creating humor that resonates globally

34:26 - Employer branding trends in Germany

37:09 - Navigating competitive markets in corporate video

40:24 - Pricing strategies and client negotiation

43:41 - Benefits of entering video production awards

49:02 - Exploring corporate video awards like Cannes

49:58 - Reflecting on company legacy and vision

52:45 - Episode closing remarks

53:45 - Outro and podcast information

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

In this episode of Creatives Grab Coffee (#88), we sit down with Mike De Robbio from Pickle Pictures (South Melbourne, Australia) to dive into the realities of growing a video production business. Mike shares how adaptability played a key role in scaling his company, the importance of genuine sales outreach, and why SEO is both a powerful tool and a long-term investment. We also discuss managing cash flow, building strong client relationships through clear communication, and the challenges of running a lean, scalable operation. If you’re looking for practical insights on navigating the business side of video production, this episode is packed with valuable takeaways!

TIMESTAMPS

00:00 - Introduction and episode welcome

02:19 - Meet Mike De Robbio from Pickle Pictures

02:35 - How Mike got into video production

03:50 - The unexpected start of Pickle Pictures

05:20 - Transitioning from producer to business owner

07:55 - Learning every role in video production

09:10 - Why having a well-rounded skill set matters

11:27 - The importance of communication in video production

14:10 - Handling last-minute changes and tight deadlines

15:48 - How Mike’s background in hospitality shaped his work ethic

17:16 - Problem-solving on set: Staying calm under pressure

19:55 - Avoiding production disasters and staying prepared

23:01 - The solo operator model: Running a lean production business

26:17 - Balancing efficiency with quality in small crews

28:22 - Working with marketing agencies as video partners

31:08 - Sales as a creative: Learning how to sell video services

32:16 - The reality of client retention and business cycles

35:37 - Effective outreach strategies: Cold emails vs. networking

39:11 - Being conversational, not salesy, in outreach

44:14 - SEO vs. direct sales: What’s changed over the years

46:10 - The risks of relying too much on SEO

48:55 - Diversifying lead generation: SEO, ads, social, and outreach

53:40 - Why you should never rely on one big client

55:33 - Learning from early business mistakes

57:07 - Running a lean, scalable video business

59:58 - The challenge of balancing editing and business growth

1:04:22 - Managing cash flow: Why upfront payments matter

1:06:33 - The emotional rollercoaster of running a business

1:10:05 - Setting clear expectations with clients

1:13:07 - The importance of intro calls and filtering leads

1:17:46 - Adapting to different client personalities and work styles

1:26:28 - The origin of the Pickle Pictures name

1:30:35 - Final thoughts and where to find Pickle Pictures

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

In this episode of Creatives Grab Coffee, Alden Wood from Tower 3 Productions from Jackson, Wyoming shares valuable insights into running a successful video production business in a small market. Alden discusses her journey from corporate TV production to establishing one of Wyoming’s leading commercial and wedding video companies. Discover how she overcame early challenges around confidence and pricing, her strategies for staying competitive, and why building a strong freelance network is key for scaling efficiently. Perfect for marketers and video professionals aiming to succeed in smaller markets.

TIMESTAMPS

00:00 - Episode Introduction and Guest Welcome

02:28 - Guest Bio: Alden Wood from Tower Three Productions

05:30 - Building a Production Company in a Small Market

11:10 - Early Challenges: Overcoming Confidence and Pricing Obstacles

14:09 - Developing Essential Sales Skills in Video Production

19:02 - How Video Calls Have Transformed Client Meetings

26:39 - Competition and Pricing in Small Markets

33:08 - The Truth About Camera Gear and Client Perceptions

39:29 - Experiences as a Woman-Owned Production Company

47:02 - Balancing Weddings and Corporate Video Services

52:20 - Challenges of Marketing Weddings vs Corporate Services

55:19 - Lessons Learned: Confidence and Valuing Your Services

01:02:55 - Expanding Regionally and Leveraging SEO

01:05:24 - The Story Behind “Tower Three Productions”

01:07:27 - Closing Remarks and Final Thoughts

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

In this episode of Creative Grab Coffee, Ant Darvill shares his journey of acquiring 77 Productions during the pandemic, the challenges of transitioning ownership, and the importance of valuing a video production company. He discusses strategies for preparing a business for sale, the significance of client relationships, and the lessons learned from his experience as a business owner. In this conversation, Kyrill, Ant, and Dario discuss the intricacies of managing client relationships in the video production industry. They explore the importance of setting clear boundaries, structuring deals effectively, and maintaining open communication to ensure project success. The discussion also delves into the challenges of working with clients who have unclear goals and the emerging trend of multi-sensory marketing, highlighting the need for brands to create cohesive experiences across various touchpoints.

Timestamps

00:00 - Episode Introduction and Guest Welcome

02:19 - Guest Bio: Ant Darvill from 77 Productions

02:39 - From Consulting to Buying a Production Company

07:15 - How Ant Bought 77 Productions from an Ad Agency

12:19 - Navigating the Client Transition after Acquisition

17:34 - Valuing a Video Production Company: Key Insights

29:45 - Major Changes Made Post-Acquisition

32:48 - Important Lessons Learned as a Business Owner

37:19 - Managing Client Expectations and Setting Boundaries

50:54 - Aligning Client Goals with Effective Communication

53:57 - The Future of Multi-Sensory and Sonic Branding

1:02:28 - Closing Remarks and Episode Wrap-Up

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

In this episode of Creatives Grab Coffee, we sit down with Ryan Spanger, founder of Dream Engine in Melbourne, Australia, to discuss the long game of running a successful video production business. With over 20 years in the industry, Ryan shares insights on scaling a production company, refining marketing strategies, and the importance of building long-term client relationships. We dive into the power of personal branding, leveraging content like LinkedIn and podcasts, and how to navigate networking authentically. If you’re looking to develop a sustainable video business, this episode is packed with practical strategies and inspiration.

TIMESTAMPS

00:00 – Introduction and sponsor shoutouts

02:19 – Welcoming Ryan Spanger from Dream Engine

02:40 – Ryan’s background and the start of Dream Engine

03:16 – Expanding into podcasting and coaching

04:56 – Common mistakes video businesses make

07:01 – The importance of building a structured marketing system

08:47 – The role of self-reflection in business growth

11:02 – Standardizing video services while adapting to different clients

13:47 – Becoming a trusted advisor to clients

16:24 – The challenge of finding proactive leads vs. relying on referrals

17:32 – Targeting negative intent leads: Finding clients who aren’t actively looking for video

19:26 – The power of working with clients who already want video

21:58 – Networking strategies: How to plant seeds for future leads

23:44 – Finding the right communities to network in

26:30 – The “1000 True Fans” concept for building a loyal client base

29:31 – Playing the long game in business and networking

31:27 – The best content strategies for LinkedIn marketing

35:39 – Why quality posts matter more than frequency

36:39 – Experimenting with video content on LinkedIn

38:06 – The process behind Ryan’s podcast and topic selection

40:41 – The structure of Ryan’s solo podcast episodes

43:22 – The creative benefits of routine and rituals

46:39 – Biggest challenges for Lapse Productions: Sales and lead generation

49:14 – Marketing strategies and building an online presence

52:28 – Overcoming the discomfort of self-promotion

55:34 – How confidence and consistency impact branding

58:34 – Avoiding the trap of comparison in the video industry

01:01:44 – The importance of avoiding regret in business

01:02:20 – Closing questions: How Dream Engine got its name and Ryan’s dream project

01:05:13 – Where to find Ryan and Dream Engine online

01:05:46 – Outro and final sponsor mentions

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

In this episode of Creatives Grab Coffee, Dan Morbin, Mark Lunt, and Mike Lienard from Rise Media (South London) share how their passion for parkour sparked a dynamic video production venture. They discuss overcoming early challenges, investing in cutting-edge gear and efficient post-production workflows, and fostering a supportive team culture rooted in trust and collaboration. Packed with actionable insights for marketers and video professionals, this conversation sheds light on the importance of balancing client expectations with creative freedom—all while delivering standout results that help brands rise above the competition.

TIMESTAMPS:

00:00 - Episode Intro and Sponsor Messages

02:19 - Welcome: Dan Morbin, Mark Lunt, and Mike Lienard from Rise Media

06:10 - Early Days: Freelancing, Gear Choices, and First Big Contracts

15:20 - Parkour Origins: How Action Sports Fueled Their Filmmaking Passion

25:50 - Investing in the Right Equipment: Cameras, Lenses, and Production Tools

32:10 - Server Solutions and Backup Strategies for Seamless Post-Production

42:40 - Building the Team: Hiring Editors, Producers, and Nurturing Growth

56:40 - Balancing Client Expectations with Creative Freedom

01:05:58 - Wrap-Up and Future Aspirations at Rise Media

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

In this episode of Creatives Grab Coffee, Tyler Hendricks from Dark to Light Productions (Idaho) shares how his company carved out a unique niche in nonprofit fundraising videos, delivering high-impact storytelling that drives donations. Tyler discusses the power of results-driven video production, revealing how strategic emotional storytelling at fundraising events can yield significant returns for organizations. He also dives into the challenges of pitching to commercial brands, the importance of understanding a client’s audience, and how niching down has simplified his sales process.

TIMESTAMPS

00:00 - Episode Introduction and Welcome

02:19 - Guest Introduction: Tyler Hendricks from Dark to Light Productions

02:37 - How Dark to Light Productions Found Its Niche in Nonprofit Fundraising Videos

05:06 - The Power of Storytelling in Fundraising Events

07:09 - How Emotional Videos Drive Donations at Nonprofit Events

10:16 - The Impact of Niching Down on the Sales Process

13:20 - Why Results-Driven Video Production Matters

15:38 - Client Retention and the Value of Long-Term Relationships

20:35 - Challenges of Expanding Into Commercial Video Production

23:59 - Pitching to Outdoor Brands and Commercial Clients

27:22 - The Importance of Market Research Before Pitching

32:28 - Why Many Video Projects Fail Without a Clear Marketing Strategy

36:34 - The Changing Landscape of Video Production and Agency Work

40:16 - Small Teams vs. Large Crews: Efficiency in Video Production

44:56 - Union vs. Non-Union Productions: Industry Insights

47:04 - Favorite Types of Video Projects to Work On

50:17 - Researching Clients Before a Pitch: Best Practices

58:50 - Closing Remarks and Where to Find Dark to Light Productions

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

In this episode of Creatives Grab Coffee, Margaux Towne, founder of Digital Moxie Studio, shares her journey from acting to filmmaking, building a woman-owned production company, and thriving in a male-dominated industry. We discuss storytelling, scaling a business, landing clients, and the impact of AI on editing.

TIMESTAMPS:

00:00 – Intro & guest introduction (Margaux Towne, Digital Moxie Studio)

01:00 – Margaux’s background: From acting to video production

05:15 – Starting Digital Moxie Studio & building a business

09:30 – Challenges of running a woman-owned video production company

14:20 – Storytelling in video production: Why it matters

19:10 – Sales & networking tips for landing clients

25:05 – Freelancers vs. full-time employees: Scaling a production business

30:40 – How to effectively manage & communicate with editors

37:20 – Industry evolution: The lower barrier to entry in filmmaking

42:10 – The role of AI in editing & production workflows

47:30 – Overcoming on-camera anxiety: Tips for clients & filmmakers

53:00 – Final thoughts & where to find Margaux

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

In this episode of Creatives Grab Coffee, Dario and Kyrill sit down with Greg Cairns, an outdoor adventure filmmaker based in Colorado and Montana. Greg shares his journey from river guiding to creating compelling adventure films, offering unique insights into blending extreme outdoor skills with filmmaking. Learn how Greg turned a passion for the outdoors into a thriving career, the challenges of filming in extreme conditions, and the art of finding and pitching compelling stories. Whether you’re curious about adventure filmmaking or looking for practical tips on breaking into video production, this episode is packed with inspiration and actionable advice.

TIMESTAMPS

0:00 - Intro: Welcome to Creatives Grab Coffee

2:19 - Guest Introduction: Meet Greg Cairns

3:45 - Greg’s Journey: From BMX videos to filmmaking

6:08 - Balancing river guiding with early film projects

7:34 - How outdoor skills translate to filmmaking

11:24 - Challenges of filming in extreme environments

18:00 - Wildlife encounters and managing risk

20:00 - Budgeting and managing productions in harsh conditions

24:15 - Managing a business while being off-grid

37:07 - Greg’s goals for the future in adventure filmmaking

41:20 - How to pitch and fund unique film projects

44:24 - Finding great stories: Greg’s creative process

50:30 - Final takeaways: Why curiosity drives great storytelling

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

In this episode of Creatives Grab Coffee, we sit down with Samuel Hand, founder of Phalanx Film Co., to explore his entrepreneurial journey in video production. Samuel shares how he transitioned from freelancing to running a full-time business, the challenges of breaking into a new market, and the strategies he uses to secure recurring revenue. We dive into managing client relationships, handling revisions, and the power of niching down for brand clarity. Plus, Samuel discusses the inspiration behind his company’s unique name and how history influences his approach to storytelling.

TIMESTAMPS

0:00 - Introduction to Creatives Grab Coffee

2:19 - Guest Introduction: Meet Samuel Hand of Phalanx Film Co.

3:28 - The Challenge of Collecting Payments from Large Companies

4:50 - Transitioning from Side Hustle to Full-Time Business

7:28 - The Video Production Market in Idaho vs. North Carolina

9:40 - Subscription-Based Video Production for Small Businesses

13:36 - Handling Client Revisions and Setting Boundaries

20:00 - The Role of Contracts in Protecting Your Business

30:31 - Why Samuel Chose Entrepreneurship Over Crew Work

33:53 - Moving to a New Market and Building Local Connections

43:41 - Niching Down: Corporate vs. Wedding Video Production

49:44 - Goals for 2025: Scaling Through Recurring Revenue

57:30 - The Story Behind the Name Phalanx Film Co.

1:00:00 - Closing Thoughts and Takeaways

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

In episode 79 of Creatives Grab Coffee, we sit down with Dave Lindsay, founder of Avalanche Studios, a video production company with over 30 years of industry experience. Dave shares his journey from starting as a one-man operation to navigating the highs and lows of the ever-evolving video production landscape. We explore how to maintain client relationships, the role of AI in storytelling, and strategies for building a sustainable business model. Whether you’re a seasoned professional or just starting, this conversation is packed with valuable insights for video creators looking to thrive in a competitive industry.

Timestamps:

0:00 - Introduction to Creatives Grab Coffee and Dave Lindsay

2:19 - Launching Season 5 with Avalanche Studios

3:43 - Dave’s Early Career and Founding Avalanche Studios

6:36 - Splitting from a Business Partner and Going Solo

8:05 - The Evolution of Video Production Technology

12:27 - The Importance of Storytelling Skills in Video Production

13:30 - Embracing AI for Storyboarding and Scriptwriting

14:17 - AI’s Role in Dynamic Videos and Production Efficiency

16:37 - Exploring AI Voiceover Tools and Their Limitations

22:45 - How AI Is Shaping Client Expectations

23:27 - Utah’s Video Production Market and Industry Trends

27:49 - Diversifying Projects in Finance, Tech, and Manufacturing

33:26 - Managing Long-Term Projects Like Documentaries

36:16 - Dave’s Favorite Projects and Creative Preferences

39:54 - Breaking Down Project Types at Avalanche Studios

44:15 - Building Long-Term Client Relationships Through Fun Shoots

52:16 - Maintaining a Lean and Sustainable Team Structure

55:36 - Why Lean Models Ensure Longevity in Video Production

56:53 - Avoiding the Pitfalls of Over-Reliance on One Client

59:09 - Challenges with Retainer Models in Video Production

1:06:10 - Strategies for Staying Relevant in the Video Industry

1:07:45 - Final Thoughts and Lessons from 30 Years in the Industry

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

In episode 78 of Creatives Grab Coffee, Dario, Kyrill, and Nicholas Coombes from Bouche Media dive into the evolving landscape of video production. From the challenges of maintaining relevance in a saturated market to adapting to new tools like AI and addressing shifting client expectations, they discuss how video professionals can navigate a rapidly changing industry. The conversation touches on the role of freelancers, the impact of the pandemic on business models, and the growing importance of internal and external video content. Packed with insights and candid anecdotes, this episode offers valuable lessons for both seasoned professionals and newcomers to the industry.

Timestamps:

00:00 Introduction to Creatives Grab Coffee

01:00 Challenges of updating company websites

03:30 Are showreels really for clients or other production companies?

06:00 Nick shares his journey with Boosh Media

09:00 Transitioning from freelancing to starting a company

13:00 The impact of the COVID-19 pandemic on video production businesses

19:00 How this podcast helped Dario and Kyrill overcome business plateaus

23:00 Current trends in video production and client expectations

28:00 AI in video production: Opportunity or threat?

31:00 Navigating client technical issues in virtual productions

33:00 Corporate restrictions on AI tools like ChatGPT

35:00 Deepfake technology and its implications

39:00 Working with sports teams and sponsors in video production

44:00 The role of freelancers in the video production industry

50:00 London’s competitive video production market

53:00 Final thoughts on adapting and thriving in a changing industry

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

In Episode 77 of Creatives Grab Coffee, hosts Dario Nouri and Kyrill Lazarov welcome Doug Darling of Tripwire Media for an insightful discussion on balancing creativity and business growth. Doug shares how his company navigated post-COVID challenges, emphasizing the importance of lean operations, effective team management, and leveraging tools like productive.io. He also discusses his passion for storytelling, public speaking, and personal development, including his recent ventures into stand-up comedy and preparation for the Global Speakers Academy. Packed with actionable advice, this episode is a must-listen for video production professionals looking to scale their businesses while staying true to their creative roots.

Timestamps

0:00 - Introduction and Sponsors

2:19 - Doug Darling Returns to the Podcast

3:27 - Post-COVID Challenges for Video Production Companies

5:28 - Managing Team Size and Freelance Networks

10:12 - Adopting Lean Business Operations

15:41 - Sales Strategies: Outbound vs. Inbound Growth

20:13 - Delegating Responsibilities and Scaling a Business

24:53 - Founder Dependency and Building Team Autonomy

28:29 - Efficient Project Management Tools: Productive.io vs. Asana

39:40 - Doug’s Public Speaking and Storytelling Journey

46:29 - Stand-Up Comedy and Preparing for the Global Speakers Academy

53:58 - Personal Growth, Business Development, and Staying Motivated

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

In this episode of Creatives Grab Coffee, we sit down with Rob Kaczmark, founder of Spirit Juice and Behold, two video production companies that serve distinct niches. Spirit Juice specializes in faith-based content, while Behold caters to commercial clients. Rob shares his journey of identifying these unique markets, the challenges of running a dual-brand company, and how his team grew to 25+ members.

Timestamps:

00:00 - Introduction and Meet Rob Kaczmark

02:18 - Spirit Juice and Behold: A Dual-Focused Company

03:00 - Why Separating Faith-Based and Commercial Clients Works

04:00 - Rob’s Faith Journey and Starting Spirit Juice

06:40 - Overcoming Early Challenges in Faith-Based Video Production

10:30 - Growing a Team and Leadership Lessons

14:00 - Finding and Owning Your Niche in Video Production

22:10 - The Impact of a 360-Degree Feedback Review

30:00 - Adjusting to Economic Shifts and Business Growth Strategies

36:00 - The Three Stages of a Successful Video Project

44:00 - Collaborating with Clients for Long-Term Success

49:04 - Fostering Company Culture with Personal Engagement

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

In this episode of Creatives Grab Coffee, hosts Dario Nouri and Kyrill Lazarov engage with Sean Webster from Mac n' Cheese Media. They explore the unique name of Sean's company, his journey into video production, and the challenges of balancing parenthood with a creative career. The conversation delves into the impact of COVID-19 on their business, the importance of building relationships with clients, and the evolving role of video in marketing strategies. Sean shares insights on targeted outreach, networking, and the significance of ad distribution in maximizing video marketing effectiveness. In this conversation, Kyrill, Dario, and Sean discuss the importance of experimentation in content creation, the challenges of navigating budget constraints in marketing, and the effectiveness of problem-solution marketing strategies. They emphasize the necessity of knowing when to say no to clients and the critical role of cold outreach in business growth. The discussion also highlights creative approaches to networking and outreach, underscoring the value of building genuine relationships in the industry.

Chapters

00:00 - Introduction and The Story Behind the Name

13:25 - From Sales to Marketing to Video Production

16:03 - The Importance of Integrating Video into Marketing Strategies

21:44 - Making Video a Priority in Marketing Campaigns

29:00 - Building Relationships and Working with Legacy Brands

29:29 - Cold Outreach and Building Partnerships

48:28 - Saying No and Aligning with Client Goals

54:52 - Testing and Experimentation in Video Marketing

01:00:24 - Balancing Resources and Time

01:03:37 - The Importance of Networking and Outreach

01:04:23 - The Limitations of Referrals

01:05:43 - Building Genuine Connections and Multiple Touchpoints

01:11:04 - Creative Approaches to Outreach

01:17:39 - Being Proactive and Taking Risks

01:23:27 - Introducing Canada Film Equipment

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

In this episode of Creatives Grab Coffee, we sit down with Jason Weitz from Left Mind Media, who dives into his journey from early film experiments to founding a company focused on social media video content. Jason shares how his passion for video evolved from high school projects to producing professional content that blends technical precision with creativity. He discusses the inception of Left Mind Media, a company that specializes in creating high-volume, batch content solutions for clients needing consistent social media presence.

Chapters:

00:00 - Introduction and Guest Introduction

02:18 - Background and Founding of Left Mind Media

03:07 - Early Career Journey and Inspiration from Film

04:28 - Transition from Film School Aspirations to Video Production

06:01 - First Freelance Projects and Building a Wedding Video Company

09:29 - Learning Video Production through Challenges in Early Projects

12:18 - Evolution of Editing Tools and Learning through Experience

13:00 - Social Media Content Strategy and 365-Day Content Creation

14:48 - Idea Generation and Challenges with Batch Content Creation

17:39 - Overcoming Client Fatigue in Multi-Day Shoots

20:16 - Shooting and Editing Process for Short-Form Content

22:58 - Tailoring Content for Different Platforms and Audience Engagement

25:37 - Importance of Client Fit and Ideal Business Profiles

28:21 - Challenges of Organic Social Growth vs. Paid Reach

32:05 - Expanding Service Offerings Beyond Social Content

35:28 - Lessons from Testing Content Strategy on Personal Social Media

38:40 - Practical Tools for Automated Posting and Scaling Content

42:00 - Fine-Tuning Posting Schedules and Content Management

46:03 - Navigating Facebook Ads and Platform Compliance Issues

50:14 - Wrap-Up and Final Thoughts

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140

🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

In this episode of Creatives Grab Coffee, Dario and Kyrill sit down with EriK Croswell, founder of Bridge City Media, a Portland-based video production company. Erik shares the accidental origins of his business, which started in 2016 as a side project before evolving into a corporate-focused video production company. He discusses the importance of collaboration in Portland's video production community, detailing how he shares a studio space with another company, enabling synergies between music and corporate video projects.

Chapters

00:00 Introduction

02:18 Erik Croswell’s Background and Company Origins

03:25 Transitioning to Corporate Video Production

04:45 Growth and Challenges of Running a Business

07:16 Collaboration and Sharing Studio Space

09:11 Synergy with Other Production Companies

15:13 B Corporation Certification Process

19:53 Benefits of B Corp for Business Relationships

25:08 Cold Outreach vs. Networking Success

35:33 The B Corp Auditing Process

47:12 Effectiveness of Networking Events

56:58 Conclusion and Erik’s Final Thoughts

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140

🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

In the latest episode of Creatives Grab Coffee, we sit down with Craig from Spider Video, a seasoned video production professional with over 20 years of experience in Halifax, Nova Scotia. Craig shares the journey of building his boutique production company, navigating the evolving landscape of video technology, and the challenges of balancing creativity with the demands of running a business. From early days of mini DV tapes to mastering corporate storytelling, this episode is packed with insights for anyone in the video production industry.

Chapters

00:00 Introduction and Background of Spider Video

03:06 Early Days and Evolution of Video Technology

10:19 Memorable Moments on Big Film Sets

14:16 Challenges of Balancing Work and Personal Life

17:39 Corporate Video Production in Halifax

22:04 Data Storage and Archiving Footage

28:30 Building Relationships in the Video Production Industry

34:00 Evolution of Camera and Lighting Equipment

42:53 Buying vs. Renting Equipment

50:39 Managing Multiple Projects and Teams

57:58 Conclusion and Final Thoughts

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140

🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

In episode 71 of Creatives Grab Coffee, we sit down with Dave Lisowski from Foxal Media to dive deep into the power of niching down in the video production industry. Dave shares his journey of finding a unique focus within the blue-collar market, and how honing in on a specific niche has allowed him to build a scalable, sustainable business. Whether you’re a video production professional looking to specialize or an entrepreneur aiming to stand out in a crowded market, this conversation is packed with insights on how to create a successful and streamlined business by targeting the right clients.

Chapters

00:00 - Introduction to Creatives Grab Coffee

02:18 - Meet Dave Lisowski from Foxal Media

04:30 - The Power of Branded Merchandise in Video Production

08:25 - Challenges and Solutions in Creating Quality Merch

10:56 - Building Client Relationships with Personal Touches

14:25 - Guerrilla Marketing Tactics for Video Production

19:58 - The Value of Good Customer Service

22:02 - Overcoming Client Hesitations and Building Trust

30:32 - Niching Down: Why Foxal Media Focuses on Blue-Collar Businesses

33:18 - Lessons Learned from Targeting the Wrong Market

37:14 - The Ideal Client for a Niche Video Production Business

43:46 - Crafting a Scalable Business Model in Video Production

51:41 - How Niching Down Fuels Passion and Focus

56:20 - Scaling Your Business Without Overhead

01:02:07 - The Future of Foxal Media: Scaling Through Systems

01:06:00 - Scaling Your Business with Freelancers vs. Full-Time Team

01:10:15 - The Pros and Cons of Running a Lean Production Company

01:15:30 - Why Dave Avoids Growing into a Large Production House

01:20:45 - The Benefits of Licensing Systems for Video Production

01:26:30 - Developing a Flexible Business Model for Long-Term Success

01:31:45 - Advice for New Video Production Entrepreneurs

01:36:00 - Closing Thoughts: Niching Down and the Future of Foxal Media

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140

🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

In episode 70 of Creatives Grab Coffee, we chat with Julian Tillotson, founder and CEO of INDIRAP, a Chicago-based video production company. Julian shares his journey from freelancing to building a company that has delivered over 11,000 videos across 40 industries. We dive into how Indirap has mastered not only the art of video production but also the science of video marketing, offering practical advice on scaling a business, leveraging content, and thriving in today’s competitive digital landscape.

Chapters

00:00 Introduction and Background

04:25 The Challenges of Content Creation and Distribution

09:26 The Importance of a Distribution Strategy

14:03 The Value of Video Marketing

27:03 Dealing with Subcontractor Failures

28:58 Transparency and Problem Solving

33:06 Generating Positive Google Reviews

44:06 Balancing Video Production and Marketing Services

46:17 Collaboration Over Competition 51:19 Mastering Cold Emails

53:15 The Importance of Email Sequences and Response Rates

55:42 Educating Potential Customers through Video Content

57:24 LinkedIn as a Platform for Sharing Successes

01:00:19 The Value of Face-to-Face Interactions

01:05:44 Exploring the Chicago Market

01:08:06 Connect with INDIRAP on Social Media

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140

🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

In this episode of Creatives Grab Coffee, we sit down with Guy Bauer from Umault, a video production company that specializes in creating engaging and creative B2B content. Guy shares his journey from running a generalist production company to niching down and mastering the art of funny and captivating corporate videos. We dive into the highs and lows of his entrepreneurial path, his insights on business growth, managing clients, and the lessons learned from nearly going bankrupt. Whether you're just starting in the video production world or looking to refine your business strategy, this conversation offers invaluable advice from someone who's been through it all.

Chapters

00:00 Choosing the Right Brand Name

05:27 The Downfall of a Generalist Video Production Company

10:45 The Benefits of Specializing in a Niche

14:48 The Risks of Relying on a Single Whale Client

22:01 Transitioning from Generalist to Specialist

30:41 The Game of Pre-Bill Payments

36:02 The Negative Consequences of Pre-Bill Payments

43:39 Setting Boundaries and Saying No to Bad Clients

57:06 Working with a Spouse in the Business

59:41 Finding the Right Clients: Trusting Your Gut Instincts

01:03:30 Balancing Creative and Operational Responsibilities

01:08:03 Effective Budget Management in Video Production

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140

🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/