Explore every episode of the podcast Creative Shop Talk with Wendy Batten
| Title | Pub. Date | Duration | |
|---|---|---|---|
| 281. 5 Holiday Retail Takeaways: How to Prep for Profit Without the Chaos | 06 Oct 2025 | 00:28:59 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Holiday Success Planning Guide is now a standalone masterclass, which means it’s available without an Inner Circle membership! Click HERE to grab it now. You can walk through the sessions at your own pace and rewatch it year after year. In This Episode: The holidays are coming fast, but with the right plan, chaos doesn’t have to be part of your story. In this episode of the Creative Shop Talk Podcast, I’m recapping the biggest takeaways from our recent Holiday Prep Coaching Week inside the Retailer’s Inner Circle. With just 86 days left in the year, now’s the time to get intentional, prepare, and create a season of profit and joy instead of stress and chaos. Key Takeaways:
Your Next Steps:
Related podcasts we think you’ll like: Episode 182: Fresh Ways to Wow & Delight Your Customers This Holiday Season Episode 184: Holiday Sales Tips From Seasoned Shop Owners Episode 234: Simple Shifts to Boost Your Bottom Line This Holiday Season Episode 277: How to Debrief Your Events Like a Pro: The Retailer’s Checklist
About your host, Wendy Batten
In case we haven’t met yet, I’m Wendy Batten, retail business coach and founder of the Retailer’s Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I’ve had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I’ve supported hundreds of retailers through coaching, speaking, my programs, and this podcast. For more support from Wendy
Join Wendy’s CEO Planning Session for Retailers Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG
All of Wendy’s current programs and services for shop owners can be found HERE. Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!
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| 280. Future-Proof Your Holiday Retail: Strategies for Independent Shop Owners | 29 Sep 2025 | 00:28:49 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
This is where your podcast html will now go Holiday Success Planning Guide is now a standalone masterclass, which means it’s available without an Inner Circle membership! Click HERE to grab it now. You can walk through the sessions at your own pace and rewatch it year after year. In This Episode: The holidays aren’t just about surviving Q4 - they’re about setting yourself up for success in the year ahead. In this episode of the Creative Shop Talk Podcast, I’m sharing practical strategies to “future-proof” your retail business. From experimenting with new revenue streams to delighting first-time customers, I’ll teach you how to use the busiest season as a launchpad for a thriving 2026. Key Takeaways:
Your Next Steps:
Related podcasts we think you’ll like: Episode 278: Behind the Counter with Megan Macdonald: How She Built a Profitable Two-Location Shop and Gained Her Freedom Episode 231: 3 Simple Retail Marketing Levers to Increase Your Holiday Sales Episode 179: Retailer Success Series: Jess Gebauer, on Using Unique Marketing and Sales Strategies About your host, Wendy Batten In case we haven’t met yet, I’m Wendy Batten, retail business coach and founder of the Retailer’s Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I’ve had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I’ve supported hundreds of retailers through coaching, speaking, my programs, and this podcast. For more support from Wendy Join Wendy’s CEO Planning Session for Retailers Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG All of Wendy’s current programs and services for shop owners can be found HERE. Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes! | |||
| 279. Two Types of Retail Shop Owners: Which One Are You? | 22 Sep 2025 | 00:21:57 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode: Two types of shop owners are shaping the future of retail, and knowing which one you are could change everything. In this episode of Creative Shop Talk, I’m diving into the two distinct types of retail shop owners I’ve been noticing and I’m challenging you to decide which one you are. Drawing from my recent trip to Texas, coaching sessions, and mastermind conversations, I’ll share the patterns I’m seeing and some other takeaways from my recent coaching sessions and travels that I think will be helpful to you and your business growth. Key Takeaways:
“Don’t confuse consistency with sameness.” -Wendy Batten Your Next Steps:
Related podcasts we think you’ll like: Episode 169: 5 Easy Ways to Improve Your Profit Margins (and Why You Should!) Episode 191: Retail Growth Through Small Steps Episode 234: Simple Shifts to Boost Your Bottom Line This Holiday Season
About your host, Wendy Batten
In case we haven’t met yet, I’m Wendy Batten, retail business coach and founder of the Retailer’s Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I’ve had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I’ve supported hundreds of retailers through coaching, speaking, my programs, and this podcast. For more support from Wendy
Join Wendy’s CEO Planning Session for Retailers Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG
All of Wendy’s current programs and services for shop owners can be found HERE. Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!
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| 278. Behind the Counter with Megan Macdonald: How She Built a Profitable Two-Location Shop and Gained Her Freedom | 15 Sep 2025 | 00:27:13 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode: Ever feel like your shop is running you instead of the other way around? You’re not alone, and today’s guest proves there’s a better way. In this inspiring episode of the Creative Shop Talk Podcast, I’m welcoming Level Up Mastermind member Megan Macdonald, founder of Sandwick Bay Candles. Megan joins me all the way from a small island in Scotland. She’s sharing her journey from making candles at her kitchen table to running a thriving retail and wholesale business with multiple revenue streams, including a coffee bar and subscription boxes. You’ll hear how Megan unshackled herself from feeling tied down to her shop, built a strong team culture, and created the freedom to travel while still growing her business. Her story is a powerful reminder that with the right systems and mindset, you can build a profitable business that supports your dream life. Key Takeaways from This Conversation:
Your Next Steps: 1. Reflect: What part of your business feels like it’s tying you down? Related podcasts we think you’ll like: Episode 126: 10 Simple Ways to Level Up Your Shop Episode 219: Retailer Success Series: Behind the Counter with Inner Circle Member Jeanne Terrill Episode 239: Behind the Counter: Building the Business You Wish Existed with Jasmine McCue
About Megan and Sandwick Bay Candles Megan started Sandwick Bay Candles as a side hustle while on leave from her Occupational Therapy career when her youngest child was little. During her leave, her passion for candlemaking grew and so did the business. During the lockdown in 2020, business exploded for Megan, causing her to move her small workshop (which started at the kitchen table!) to a lifestyle shop in Stornoway, Scotland. Today, Sandwick Bay Candles is anticipating the opening of a second store and stocking candles at many other small businesses in the area.
Megan is a member of the Level Up Mastermind and the Retailer’s Inner Circle.
You can follow along with Megan here: Instagram | Facebook | Website
About your host, Wendy Batten
In case we haven’t met yet, I’m Wendy Batten, retail business coach and founder of the Retailer’s Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably, with more confidence and joy. I’ve had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I’ve supported hundreds of retailers through coaching, speaking, my programs, and this podcast. For more support from Wendy
Join Wendy’s CEO Planning Session for Retailers Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG
All of Wendy’s current programs and services for shop owners can be found HERE. Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!
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| 277. How to Debrief Your Events Like a Pro: The Retailer’s Checklist | 08 Sep 2025 | 00:19:26 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Holiday Success Planning Guide is now a standalone masterclass! Click HERE to grab it now. You can walk through the sessions at your own pace and rewatch it year after year. LAST CHANCE! Want to plan your entire Q4 with me LIVE? Join me and a small group on September 15th and let’s get down to business. Limited seating for this quarterly planning session.
In This Episode: Ever wonder what makes an event or promotion truly successful? The secret isn’t just in the planning—it’s in the debrief. In this episode of the Creative Shop Talk Podcast, I’ll walk you through my proven event debrief framework that top retailers use to grow smarter, stronger, and more profitable with every event. From tracking costs to capturing customer feedback, you’ll discover how a simple 10-minute review can uncover hidden wins, highlight areas to improve, and keep your energy aligned with your business goals. As your retail shop’s event calendar builds and Q4 approaches, you can’t afford to miss this episode. Takeaways Around Event Debriefing:
Your Next Steps:
Related podcasts we think you’ll like: Episode 102: Three Ways to Effortlessly and Easily Increase Sales After Events Episode 143: How to Plan and Host Successful Events and Promotions in Your Shop Episode 145: How to Market Promotional Events in Your Shop
About your host, Wendy Batten
In case we haven’t met yet, I’m Wendy Batten, retail business coach and founder of the Retailer’s Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I’ve had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I’ve supported hundreds of retailers through coaching, speaking, my programs, and this podcast. For more support from Wendy
Join Wendy’s CEO Planning Session for Retailers Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG
All of Wendy’s current programs and services for shop owners can be found HERE. Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!
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| 276. What Holiday Prep Actually Looks Like (Step by Step, Inner Circle Style) | 01 Sep 2025 | 00:24:11 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Holiday Success Planning Guide is now a standalone masterclass! Click HERE to grab it now. You can walk through the sessions at your own pace and rewatch it year after year. Want to plan your entire Q4 with me LIVE? Join me and a small group on September 15th and let’s get down to business. Limited seating for this quarterly planning session.
In This Episode: September is here - and for retailers, that means it’s time to get serious about holiday planning! In this episode of the Creative Shop Talk Podcast, I’m sharing why Q4 doesn’t have to feel overwhelming and chaotic. Instead, with a little intention and front-loaded planning, you can step into the season with more joy, profit, and ease. Whether you’re joining the Inner Circle live coaching week (free for members September 15-19) or DIY-ing the Holiday Success Guide, this episode will inspire you to take action now so the season feels aligned and profitable. Key Takeaways:
Your Next Steps:
Related podcasts we think you’ll like: Episode 275: How Top Shop Owners Are Planning Their Holiday Strategy Episode 121: Holiday Prep: 5 Tips to Help You See More Profits & Ease During the Holidays Episode 94: The Retailer’s Ecosystem: Where To Spend Your Time and Focus Within Your Business
About your host, Wendy Batten
In case we haven’t met yet, I’m Wendy Batten, retail business coach and founder of the Retailer’s Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I’ve had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I’ve supported hundreds of retailers through coaching, speaking, my programs, and this podcast. For more support from Wendy
Join Wendy’s CEO Planning Session for Retailers Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG
All of Wendy’s current programs and services for shop owners can be found HERE. Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!
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| 275. How Top Shop Owners Are Planning Their Holiday Strategy | 25 Aug 2025 | 00:23:42 | |
Add graphic here
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Holiday Success Planning Guide is now a standalone masterclass! Click HERE to grab it now. You can walk through the sessions at your own pace and rewatch it year after year. Want to plan your entire Q4 with me LIVE? Join me and a small group on September 15th and let’s get down to business. Limited seating for this quarterly planning session.
In This Episode: Are you heading into the holiday season feeling overwhelmed, reactive, and unsure how to hit your numbers? You’re not alone—but the good news is there’s a better way. In this episode of the Creative Shop Talk Podcast, I’ll share exactly how real retailers are taking control of their holiday planning to finish 2025 strong. We’ll pull back the curtain on the strategies and ideas a few of my clients are implementing this holiday season. Instead of relying on “hope marketing” or last year’s results, my clients are setting themselves up for success—complete with setting profit goals, tightening inventory, and breaking down sales targets week by week. You’ll learn how to do that too! Remember: reverse-engineering your goals creates focus, clarity, and confidence while protecting your profits. Key Takeaways:
Your Next Steps:
Related podcasts we think you’ll like: Episode 271: Back of the Napkin Math: Simplifying Profit Planning for Retailers Episode 231: 3 Simple Marketing Levers to Increase Your Holiday Sales Episode 222: 6 Things to Do This Month to Prepare Your Shop for the Holidays
About your host, Wendy Batten
In case we haven’t met yet, I’m Wendy Batten, retail business coach and founder of the Retailer’s Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I’ve had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I’ve supported hundreds of retailers through coaching, speaking, my programs, and this podcast. For more support from Wendy
Join Wendy’s CEO Planning Session for Retailers Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG
All of Wendy’s current programs and services for shop owners can be found HERE. Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!
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| 274. Is Your Customer Journey Working? Audit It Now! | 18 Aug 2025 | 00:31:39 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode: The holidays are coming. Time to revisit this crucial part of your business. One bad shopping experience can send a loyal customer packing. The good news? You have the power to make every visit unforgettable. Let’s talk about your customer’s journey. In this episode of the Creative Shop Talk Podcast, I’m sharing actionable strategies to enhance every stage of your customer journey—from first discovery to post-purchase follow-up. I’ll walk you through a 5-stage audit that ensures shoppers feel welcomed, valued, and eager to return - every single time. You’ll learn how to create a consistent, memorable experience that boosts loyalty, sales, and joy in your business! Let’s dive in! What You’ll Learn About Your Customer Journey:
Your Next Steps:
Related podcasts we think you’ll like: Episode 118: How To Create Loyalty and Amazing Customer Experiences with Guest Expert & Author: Shep Hyken Episode 144: How to Create a Customer Journey Map Episodes 163-166: Simple Sales Strategy Series Parts 1-4 Episode 243: Behind the Counter: Creating Customer Joy in Retail with Kim Williams of the Polka Dot Press Episodes 249-251: Stop Hiding and Be Known: The Retailer’s Visibility Series
About your host, Wendy Batten
In case we haven’t met yet, I’m Wendy Batten, retail business coach and founder of the Retailer’s Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I’ve had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I’ve supported hundreds of retailers through coaching, speaking, my programs, and this podcast. For more support from Wendy
Join Wendy’s CEO Planning Session for Retailers Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG
All of Wendy’s current programs and services for shop owners can be found HERE. Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!
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| 273. Train Your Retail Team to Sell Without Feeling Pushy | 11 Aug 2025 | 00:24:11 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode: Struggling to improve retail staff sales training without turning your store into a pushy sales zone? You're not alone! Let’s talk about it. In this episode, I’m sharing how independent retailers can flip the script from selling to serving—while boosting revenue. Learn how to build a positive sales mindset and create a sales culture in retail that feels good for everyone involved: for you, your staff, and your customers. Key Takeaways on Selling Confidently:
Your Next Steps:
Related podcasts we think you’ll like: Episode 252: Creating a Culture of Hospitality in Your Retail Business with Guest Expert Stephanie Miller Vincent Episode 266: Retail Growth Tips You Want to Try with Yarn Guru Cadence Kidwell Episode 268: Awesome Isn’t Accidental: Raising the Retail Standards in Your Shop
About your host, Wendy Batten
In case we haven’t met yet, I’m Wendy Batten, retail business coach and founder of the Retailer’s Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I’ve had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I’ve supported hundreds of retailers through coaching, speaking, my programs, and this podcast. For more support from Wendy
Join Wendy’s CEO Planning Session for Retailers Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG
All of Wendy’s current programs and services for shop owners can be found HERE. Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!
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| 272. Unlocking Team Potential: Nurturing a Culture of Ownership | 04 Aug 2025 | 00:14:58 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode: Ready to transform your team from task-doers to strategic thinkers? In Episode 272 of the Creative Shop Talk Podcast, I’m answering a question from one of my Mastermind members, Dan Haynes: How do we flip the mindset of management-level team members from task-oriented to strategic thinking? I’m diving deep into nurturing effective leadership and fostering genuine team buy-in. You’ll discover how to empower your employees, cultivate ownership, and build the culture you've always envisioned. I’m tackling the common challenge of getting your team to think strategically and guide the operation, rather than just completing tasks. Key Takeaways on Leadership and Culture:
Your Next Steps:
Related podcasts we think you’ll like:
Episode 153: Recipe for Success: 4 Leadership Lessons We Can Learn from Erin French of The Lost Kitchen Episode 223:Behind the Counter: Buying an Existing Business with Shop Owners Dan & Robin Haynes Episode 244: Behind the Counter: From E-Commerce to Brick and Mortar with Chris Waddy
About your host, Wendy Batten
In case we haven’t met yet, I’m Wendy Batten, retail business coach and founder of the Retailer’s Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I’ve had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I’ve supported hundreds of retailers through coaching, speaking, my programs, and this podcast. For more support from Wendy
Join Wendy’s CEO Planning Session for Retailers Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG
All of Wendy’s current programs and services for shop owners can be found HERE. Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!
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| 271. Back-of-the-Napkin Math: Simplifying Profit Planning for Retailers | 28 Jul 2025 | 00:21:19 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode:
Let’s simplify the numbers you need to know and why in your retail business. Don’t be that retailer that is overwhelmed by numbers in retail—or worse, avoiding them altogether. In this episode of the Creative Shop Talk Podcast, I’m sharing the surprisingly simple method I use to help retailers finally understand their sales goals, profit margins, and growth potential. Say goodbye to spreadsheet stress and hello to clarity with my Profit Planning Masterclass and “back-of-the-napkin” profits calculator. It’s the calculator you have been waiting for and my clients LOVE. Whether you're just getting started or years into running your retail business, this is the financial pep talk and practical tool you didn’t know you needed. What You’ll Learn about Profit Planning:
Your Next Steps:
Related podcasts we think you’ll like:
Episode 31: 7 Strategies to Attract Foot Traffic to Your Brick and Mortar Episode 103: Increase Sales With Your Silent Salesperson: Signage Episodes 163-166: Simple Sales Strategy Series
About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Join Wendy’s CEO Planning Session for Retailers Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE. Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you! | |||
| 270. Progress Over Perfection: How to Break Through Retail Business Overwhelm | 21 Jul 2025 | 00:22:49 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode: Feeling stuck in perfectionism or weighed down by self-doubt? You’re not alone—and you don’t have to stay there! In this quick yet powerful coffee chat, I’m sharing real conversations I’ve had with shop owners navigating mindset challenges like imposter syndrome, overwhelm, and lack of confidence. You’ll walk away with practical mantras, empowering reminders, and actionable strategies to help you move forward—even when things feel messy. What You’ll Learn:
Reminder: Your dream clients are looking for the real, imperfect you. You don’t have to be filtered and perfect to attract your dream clients. “Everything is figureoutable.” - Marie Forleo Your Next Steps:
Jump on over to https://wendybatten.com/work-with-me/! From here, you’ll be able to join the Retailer’s Inner Circle or grab on-demand workshops, including what just dropped: my Profit Planning mini-masterclass that includes the “back of the napkin” easy profit planning calculator, my members are raving about! It’s only been available for my coaching clients in the past, but for a limited time, we’re offering it to you, our podcast listeners. (Members already have access!)
Related podcasts we think you’ll like: Episode 128: 5 Ways to Recreate That Disney Cash Flow Magic Inside Your Shop Episode 153: Recipe for Success: 4 Leadership Lessons We Can Learn from Erin French of The Lost Kitchen Episode 161: Takeaways from my Recent Mastermind Retreat
About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Join Wendy’s CEO Planning Session for Retailers Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE. Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you! | |||
| 269. Coffee Break Chats: Is Your Google Business Listing Costing You Customers in Your Retail Shop? | 14 Jul 2025 | 00:18:07 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode: Is Your Google Business Profile Costing You Customers? Your Google Business profile is one of the easiest and most powerful tools to drive retail growth. In this Coffee Break episode of the Creative Shop Talk Podcast, I’m sharing ten quick, high-impact ways to audit and refresh your profile—just in time for the fall retail rush. Updating your Google Business profile takes 10 minutes. We all have 10 minutes! Use them to update your digital storefront and start showing up where your customers are already searching: GOOGLE! What You’ll Learn:
…and MORE! Don’t leave money on the table—this easy refresh could bring new customers through your door. 🎧 Subscribe to the Creative Shop Talk Podcast or visit wendybatten.com for more smart strategies tailored to indie retailers. Your Next Steps: Take 10 minutes and audit your Google Business profile using the tips you learned in this episode! And as always, I’d love to hear your takeaways and what you found to improve on your profile. Jump in my DMs on Instagram at @wendybatten.biz! Then, jump on over to https://wendybatten.com/work-with-me/! From here, you’ll be able to join the Retailer’s Inner Circle or grab on-demand workshops, including what just dropped: my Profit Planning mini-masterclass that includes the “back of the napkin” easy profit planning calculator, my members are raving about! It’s only been available for my coaching clients in the past, but for a limited time, we’re offering it to you, our podcast listeners. (Members already have access!)
Related podcasts we think you’ll like: Episodes 249-251: Retail Visibility Series: Stop Hiding and Be Known Parts 1-3
About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Join Wendy’s CEO Planning Session for Retailers Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE. Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you! | |||
| 268. Awesome Isn’t Accidental: Raise the Retail Standards in Your Shop | 07 Jul 2025 | 00:20:10 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode: It’s not luck. It’s not magic. Running a successful retail shop takes purpose, planning, and showing up as your best self. In this inspiring episode, I’m sharing a powerful reminder from one of my favorite authors, Jon Acuff: “Awesome is never accidental.” Let’s talk about how you can intentionally create a business that feels great for you and your customers—on purpose, not by chance. We don’t want average businesses or lives: strive for AWESOME.
Tips on Raising Your Retail Standards: “Awesome” isn’t just luck.
Be an intentional leader.
Level up your customer’s experience.
Your Next Steps:
Related podcasts we think you’ll like: Episode 136: Annual Planning that Fills Your Life Buckets Episode 143: How to Plan and Host Successful Events in Your Retail Shop Episode 144: How to Create a Customer Journey Map
About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Join Wendy’s CEO Planning Session for Retailers Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE. Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you! | |||
| 267. Retail Planning Midyear Check-In: The Essential Steps | 30 Jun 2025 | 00:23:49 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode: I want you to ask yourself this question: “Why wouldn’t I be checking in mid-year with my retail business? Is there something I am avoiding? Am I making excuses like I’m ‘too busy’?” (Your words, not mine!) As a retail coach, it’s my job to not only teach you the steps you need to take to do a midyear check-in in your retail business but also encourage you to get it done. Trust me: this will make a huge difference in your mindset and in how you run your beautiful business. In this episode I’m walking brick and mortar retail shop owners through a simple yet powerful midyear retail planning process to stay on track for profitability and growth. You’ll learn what you need to look at during the review, how to adjust business goals, and how to build a profit plan to keep you flexible yet focused for the rest of the year. (Inner Circle members have access to a quarterly retail planning checklist to review your progress!) “Don’t plan for ‘fine.’ Plan for awesome. Your business deserves more than mediocre.” - Wendy Batten Timestamped Topics:
Key Takeaways to Help with Your Midyear Planning Check In:
Your Next Steps: First of all, thank you so much for listening. I would love it if you would subscribe & leave a review on your favorite podcast platform. Inner Circle members have access to the Midyear Biz Review Masterclass and the Profit Planning Masterclass and Profit Calculator. Make sure you are logged in! If you aren’t already a member of the Retailer’s Inner Circle, you can join us anytime - the doors are open! Related podcasts we think you’ll like: Episode 89: Money Talk & Mindset with Profits First Coach April Stroink Episode 112: How to do a Midyear Review and Check-up Episode 169: 5 Easy Ways to Improve Your Profit Margins (and Why You Should!)
About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Join Wendy’s CEO Planning Session for Retailers Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE. Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you! | |||
| 266. Behind the Counter: Retail Growth Tips You Want to Try with Yarn Store Guru Cadence Kidwell | 23 Jun 2025 | 00:41:00 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode: Running a retail business isn’t just about WHAT you sell—it’s about WHO you bringing together in your retail store. In this heartwarming and wisdom-filled episode, Cadence Kidwell of Fuzzy Goat (a yarn store in Thomasville, Georgia) shares how she’s built a thriving business rooted in connection, creativity, and community support. Whether you’re a seasoned retailer or just starting out, Cadence’s story will inspire you to think big, act bravely, and build something meaningful. Key Takeaways from a Retail Yarn Store Owner:
“We’re not just selling yarn. We are selling connection and whimsy.” - Cadence Kidwell About Cadence and Fuzzy Goat Prior to opening Fuzzy Goat, Cadence Kidwell obtained a PhD in Creative Writing and designed a certificate program for students to develop cultural competencies while working at Florida State University. She was happy with that career but began dreaming of her own shop. She decided that she could either steady-on into the last decade of university life or she could join the makers’ life by building a business from a rough-worn building & filling it with beautiful yarns made by strong women.
Luckily for Thomasville (and the rest of us) she chose the latter. Fuzzy Goat is truly an independent business with over 90% of our merchandise created by other independent women makers. Fuzzy Goat creates a space where conversation across generations and life experiences is valued and sought after.
Follow along with Cadence and Fuzzy Goat here: Website | Instagram | Facebook
Related podcasts we think you’ll like: Episode 183: Fine Tuning Your Business Operations with Business Strategist Gwen Bortner Episode 244: Behind the Counter: From E-Commerce to Brick and Mortar with Chris Waddy of Loopy Wool Episode 259: Behind the Counter: Building a Unique Retail Shop with Heart with Amy & Chris Hart
About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Join Wendy’s CEO Planning Session for Retailers Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE. Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you! | |||
| 265. How to Have a Summer of Ease Without Losing Retail Momentum | 16 Jun 2025 | 00:27:09 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode: Let’s make this summer your most joyful and productive yet, without the burnout. In this episode, I’m sharing how to embrace a "Summer of Ease" while still keeping your retail business humming along behind the scenes. Whether you're a brick-and-mortar owner in peak tourist season or experiencing a slower Q3, this one’s for you. We’re trading hustle for harmony by leaning into three core pillars: (1) Fun (yes, you need it!), (2) Rest (not a reward, but part of your job), and (3) Momentum (because Q4 is coming and we need to be ready!) How to Create Ease This Summer:
It’s time to drop the “shoulds,” my friend. Let’s get to work. Until next week, cheers to joy, freedom, and profits. “Watching your POS like a hawk is not making things sell faster.” -Wendy Batten Your Next Steps Get out your calendar and do some planning! And let’s connect on Instagram! What are your top tips for planning your summer of ease? I’d love to hear from you. Screenshot this episode and tag me on Instagram, or just jump into my DMs. If you're a member of the Retailer’s Inner Circle, check your monthly playbooks. They’re packed with done-for-you email prompts, promotional calendars, and content ideas to make this even easier. And if you aren’t…join my supportive community of retailers in the Retailer’s Inner Circle! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE.
Related podcasts we think you’ll like: Episode 82: 5 Steps to Simplify Your Content Planning Episode 143: How to Plan and Host Successful Events and Promotions in Your Retail Shop Episode 253: Mastering Social Selling
About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Join Wendy’s CEO Planning Session for Retailers Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE. Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you! | |||
| 264. Turn Your Summer Slowdown Into a Retail Reset | 09 Jun 2025 | 00:19:57 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode:
Let’s talk about the “summer slowdown,” shall we?
In this episode of the Creative Shop Talk Podcast, we’re flipping the script on the summer slowdown and showing you how to use any quiet time as a powerful CEO reset. Whether it’s organizing your back-end systems, strengthening customer relationships, or proactively planning for Q4, this season can be one of your most productive if approached with intention - and I’m showing you how. We’re diving into practical and mindset-driven strategies for using this seasonal dip to build momentum, clarity, and energy. Learn how to schedule a “money date” with your financials, declutter your tech stack, and plant the seeds for a thriving holiday season. What You’ll Learn in This Episode:
Your Next Steps If you found this episode helpful in any way, I would LOVE if you would share it with a fellow shop owner who might need a mindset shift! Then tag me on Instagram (@wendybatten.biz) with your summer reset plans. I’d love to hear from you!
And then …join my supportive community of retailers in the Retailer’s Inner Circle! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE.
Related podcasts we think you’ll like: Episode 115: How to Tame All of Those Great Ideas Episode 116: What to Do if It’s Slow: Summer Strategy Series Episode 216: Create a Summer of Ease for Your Retail Shop
About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Join Wendy’s CEO Planning Session for Retailers Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE. Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you! | |||
| 263. Why CEO Time Isn’t Optional in Your Retail Business | 02 Jun 2025 | 00:24:45 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode:
Do you struggle to schedule and/or keep your CEO dates with yourself? Running your shop like a true CEO isn’t just for big-box retailers: it’s for independent creative retail shop owners just like you - trust me on this. If you’ve ever felt like your business is dragging you down; if you KNOW you aren’t spending your time on the things you should be…this episode is for you.
Not sold on why CEO time is crucial? Unsure of where or why to start? Wondering what you should be doing during your CEO date? Listen in now!
Takeaways for Indie Retailers
What to Focus on During CEO Time
So what is your next step? Join me for a productive afternoon of planning out your next 90 days in my Retailer’s CEO Planning Day on June 10th! This is a new program I’m offering. We will meet together in a small group and spend an afternoon doing some intensive quarterly CEO-level planning for your business. It comes with pre-meeting vision planning prompts, 4 hours of a focused planning session with me and a small group, 2 weeks of support from me, and a retail success toolkit to help you every step of the way! Save $100 by registering by June 6th. See you there!
Need more? Join me for my first Retailer’s CEO Planning Day on June 10th! This is a new program I’m offering. We will meet together in a small group and spend an afternoon doing some intensive quarterly CEO-level planning for your business. It comes with pre-meeting vision planning prompts, 4 hours of a focused planning session with me and a small group, 2 weeks of support from me, and a retail success toolkit to help you every step of the way! Save $100 by registering by June 6th. See you there!
Or…join my supportive community of retailers in the Retailer’s Inner Circle! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE.
Related podcasts we think you’ll like: Episode 33: The CEO Date: A Non-Negotiable Habit is Key to Creative CEO Success Episode 88: Retailer Success Series: Making Pivotal (and scary) CEO Decisions with Retailer Melanie Kolb Episode 133: Retailer Success Series: Community, Culture, and CEO Mindset with Amy Cseh
About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Join Wendy’s CEO Planning Session for Retailers Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE. Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you! | |||
| 262. 11 Tiny Habits That Will Make Your Retail Business Better | 26 May 2025 | 00:35:35 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode:
Small habits can lead to big results!
In this episode of the Creative Shop Talk Podcast, I’m sharing 11 easy-to-start micro habits that can totally transform your retail business. These habits may be small, but they pack a powerful punch. From looking at your numbers to making faster decisions, I’ll give you real-world, simple advice that WORKS.
Whether you run a boutique, a gift shop, or a creative space, these tips will help you grow with confidence — and have fun doing it!
11 Micro Habits for Independent Retailers:
Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE.
Related podcasts we think you’ll like: Episode 124: Confident Decision Making Made Easy with Business & Life Coach Andrea Liebross Episode 229: Having a Monthly Playbook for Your Retail Shop Episode 261: How to Stay Focused and Get Things Done
About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE. Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you! | |||
| 261. How to Stay Focused and Get Things Done | 19 May 2025 | 00:21:16 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode:
Running a shop can feel like juggling flaming squirrels – I totally get it!
In this episode of The Creative Shop Talk Podcast, I’m sharing a powerful training from the Retailer’s Inner Circle library to help you focus, prioritize, and actually get things done (without the late nights and endless to-do lists). If distractions and squirrel-brain are wreaking havoc on your retail business, listen up. This one's for all of the busy retailers out there trying to get things DONE!
Takeaways for Independent Retailers:
Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE.
Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE.
Related podcasts we think you’ll like: Episode 33: The CEO Date: A Non-Negotiable Habit is Key to Creative CEO Success Episode 48: The 3 Biggest Time Wasters for Retailers and How to Avoid Them Episode 136: Annual Planning That Fills Your Life Buckets
About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE. Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you! | |||
| 260. Winning with Community in Your Retail Business: Takeaways from my Mastermind Retreat | 12 May 2025 | 00:31:52 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode:
Helping and inspiring independent retailers is my passion (and my job!), but I would be remiss if I never shared how inspiring my retailers are to ME. Their inspiration is never more apparent than when we are all together in person: talking shop, ruminating on all the things, and brainstorming through big ideas.
In this episode, I’m sharing some of my takeaways from my Level Up Mastermind Retreat in early April in Thomasville, Georgia. I’m always learning from my retailers and amazed by their ideas and this retreat was no different. There is something very inspiring about getting a group of like-minded people together who are working toward a similar goal: running a successful independent retail shop. I hope these takeaways inspire you to try something new to move the needle in your retail business.
Takeaways for Independent Retailers:
I also wanted to give a quick shoutout to YOU! Thanks to your support, the podcast has reached 100,000+ downloads!
Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE.
Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE.
Related podcasts we think you’ll like: Episode 246: Relationships are Rocket Fuel Episode 254: Behind the Counters: The Magic of Joining Forces to Foster Community and Build a Retail Destination Town with Millie and Adam Blackwell Episode 259: Behind the Counter: Building a Unique Retail Shop with Heart with Amy and Chris Hart
About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE. Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you! | |||
| 259. Behind the Counter: Building a Unique Retail Shop with Heart with Amy and Chris Hart | 05 May 2025 | 00:44:06 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode: Can couples successfully run a retail shop together? Absolutely! From a flash of inspiration on a trip to London to creating a beloved community hub in Thomasville, Georgia; Amy and Chris Hart join me on the Creative Shop Talk Podcast to share how passion, teamwork, and a little bit of "what's our widget?" can turn your entrepreneurial dreams into reality. Amy and Chris own The Hare and the Hart, a boutique inspired by the couple’s time in the Cotswolds. They describe the shop as “English at heart with a Southern sensibility and a French twist.” Amy is an active member of the Retailer’s Inner Circle and has been in the Level Up Mastermind for almost 5 years running. This episode is packed with tips for independent retailers, especially those working together as a couple. From finding your niche, connecting with your community, and navigating the ups and downs of retail life together, Amy and Chris are an inspiration to all aspiring retail shop owners. Takeaways for Retail Shop Owners:
“Don’t give up your dream to somebody else.” -Chris Hart Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE.
Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE.
About Amy and Chris: Sweethearts since college, Amy and Chris Hart chose Thomasville, Georgia, as their adopted hometown in 2018 after many adventures. The Hare & The Hart is their shop in the beautiful, historic downtown, offering gifts and goods that are English at heart with a Southern sensibility & a French twist. They adore celebrating the beauty of the places people love, embellishing the spaces surrounding them, and sharing in the extraordinary joy of the everyday. Their family takes part by designing collections, including Amy’s Toile of Thomasville. They are pleased to carry local artisans, along with those discovered on and inspired by their travels. Amy and Chris continue their adventures in a wibbly, wobbly 1850s house just blocks from the shop with their Labrador named Rugby.
Related podcasts we think you’ll like: Episode 78: Learning to Level Up with Amy Hart Episode 127: Level Up Mastermind Q+A: Invest in Yourself Episode 256: Retailers in the Wild: Elevate Your Retail Shop Using These Observations From My Time in New Zealand
About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE. Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you! | |||
| 258. Five Smart & Ethical Ways to Build Your Email List and Connect with Customers | 28 Apr 2025 | 00:24:31 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode: What’s something you are doing now in your retail business that you wish you would have started doing sooner? When I ask clients this question, the answer is often “I wish I would have started an email list sooner.” The reason is because they’ve learned over time that email is still a super powerful tool! It’s a direct line to your customers - no “beating the algorithm” required. In this episode, I’m giving you 5 simple ways to build your email list and keep your customers happy. You’ll learn how to connect better, sell more, and own your customer relationships. I hope you’ll join my email list (if you aren’t already on it)! You can do that by scrolling to the bottom of my homepage HERE. 5 Ways to Build Your Email List:
Remember to ensure your emails are valuable to your clients. You want them to look forward to hearing from you! Regular emails help you sell more and build loyal fans of your brand. Who doesn’t need more of that in their retail shop? “If all of your social media accounts were gone tomorrow, how would you connect with your clients?” -Wendy Batten
Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE.
Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE.
Related podcasts we think you’ll like: Episode 254: Behind the Counters: The Magic of Joining Forces to Foster Community and Build a Retail Destination Town with Millie and Adam Blackwell Episode 253: Mastering Social Selling: How Retailers Can Boost Sales and Build Loyal Customers
About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE. Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you! | |||
| 257. Spring Cleaning for Your Retail Business: Refresh Your Mind, Shop, and Sales | 21 Apr 2025 | 00:20:39 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
LAST CALL! Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us!
In This Episode: Ready to spruce up your shop and boost your business? Spring (or Autumn, depending on where in the world you are!) is the perfect time to clean out the old and bring in the new. In this episode, I’m giving independent retailers easy tips to refresh their mindset, clean up their shop, and make more money. Key Takeaways:
“Nothing great was ever achieved without enthusiasm.” - Ralph Waldo Emerson
Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of likeminded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE.
Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE.
Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course. We start in April! More information HERE.
Related podcasts we think you’ll like: Episode 104: Tight on Cash Flow? Let’s Turn Your Old Inventory Into Cash for You! Episode 109: Money Mindset, Abundance, and Bad Ideas with Guest Expert Emily King Episode 194: Feeling Stuck? 20 Prompts to Help Flip Your Mindset
About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE. Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you! | |||
| 256. Retailers in the Wild: Elevate Your Retail Shop Using These Observations From My Time in New Zealand | 14 Apr 2025 | 00:29:25 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us!
In This Episode: I’m home from a 6-week trip across New Zealand where I perused more than 150 independent retail shops! Phew! In this episode of the podcast, I am sharing 5 tips/observations that will elevate your retail shop. Want customers lining up instead of walking by? It’s time to revamp your retail strategy and I have the keys to success! Here are 5 powerful tips to magnetize customers and maximize sales, all inspired by visiting retailers in the wild in beautiful New Zealand. 5 Tips to Elevate Your Shop:
"Clear is always kind." -Wendy Batten
Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of likeminded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE.
Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE.
Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course. We start in April! More information HERE.
Related podcasts we think you’ll like: Episode 78: Retail Success Stories – Learning to Level Up with Amy Hart Episode 103: Increase Sales With Your Silent Salesperson: Signage Episode 144: How to Create a Customer Journey Map Episode 168: Merchandising to Sell: Intuitive Merchandising Episode 175: How to Audit Your Brand Assets
About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE. Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you! | |||
| 255. Resilience, Real Talk & Redefining Success in Your Retail Business (and Life) | 07 Apr 2025 | 00:24:13 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us!
In This Episode: Running an independent retail store comes with challenges, but it can also be AWESOME. Join me as I chat about keeping a positive mindset, facing challenges head-on, and creating your own version of success. Let’s make your retail dreams a reality! Key Takeaways:
And the best advice I can give you today… Keep Going! You're doing great. Stay positive, keep learning, and make it happen! "The experience of resistance strengthens the architecture of our character enough to hold the weight of our success." -Megan Miller Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of likeminded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE.
Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE.
Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course. We start in April! More information HERE.
Related podcasts we think you’ll like: Episode 147: How to Reframe Your Mindset on Competition Episode 225: Practicing Self-Care While Running a Retail Business Episode 246: Relationships are Rocket Fuel
About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE. Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you! | |||
| 254. The Magic of Joining Forces to Foster Community and Build a Retail Destination Town with Millie and Adam Blackwell | 31 Mar 2025 | 00:28:41 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us!
In This Episode:
What happens when independent retailers join forces? In a word: Magic. In this episode, I’m chatting with Millie and Adam Blackwell, a powerhouse entrepreneurial couple from Greytown, New Zealand. Millie owns Mrs. Blackwell’s Village Bookshop and Adam owns Blackwell and Sons Bike Shop, both located in Greytown. Want to hear about how they transformed their small town in New Zealand into a thriving shopping and tourism destination? Let’s dive in!
Key Takeaways:
“Customers don’t just show up—you have to give them a reason to come.” – Adam Blackwell
Listen in to this week’s episode and get thinking about your town, and what you could do to spark initiatives in your community.
Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle! You’ll get a monthly marketing and operations playbook, monthly group coaching, countless on-demand masterclasses and access to a vibrant community of retailers like you - and so much more. Check it out HERE.
Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE.
Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course. We start in April! More information HERE.
Related podcasts we think you’ll like: Episode 158: Becoming a Destination Shop Episode 180: Our Retailer Mastermind’s Book Club Book Roundup with Guest Millie Blackwell Episode 218: Community Marketing Strategies with Millie Blackwell
About Mille and Adam Blackwell Mr. Adam Blackwell is the visionary behind Blackwell and Sons, and its commercial and creative driving force. He is a specialist in brand development and execution and runs his own advertising agency, Stun, which services clients throughout NZ, the US, and Europe.
About as politically correct as whale-hunting, Mr Blackwell loves to take on nonsensical, charge-by-the-hour bureaucracy, especially if it stands in the way of a certain theatricality he delights in bringing to all of his endeavors. He is renowned for his creative flair, decisiveness, and sparkling wit, but not so much his athletic prowess. (his words) lol.
Mrs. Millie Blackwell is a specialist in non-fiction categories and stationery at Mrs. Blackwell’s Village Bookshop. She grew up on an apricot orchard in Central Otago but never really cared for the taste of the fruit. Mrs. Blackwell’s Village Bookshop is an independent bookshop for inquisitive minds and romantic souls in Greytown, New Zealand.
Mrs. Blackwell has been an active member of the Retailer’s Level Up Mastermind and The Retailer’s Inner Circle program.
About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE. Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful to you! Thank you!
| |||
| 253. Mastering Social Selling: How Retailers Can Boost Sales and Build Loyal Customers | 24 Mar 2025 | 00:22:49 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us!
In This Episode: Did you know that 76% of shoppers have made a purchase from a brand they discovered on social media? Social selling isn’t just a trend—it’s a game-changer for independent retailers looking to drive sales and build deeper customer connections. In this episode, we break down how you can turn your likes, comments, and follows into real revenue for your retail business. Key Takeaways:
Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle! You’ll get a monthly marketing and operations playbook, monthly group coaching, countless on-demand masterclasses and access to a vibrant community of retailers like you - and so much more. Check it out HERE.
Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE.
Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course. We start in April! More information HERE.
Related podcasts we think you’ll like: Episode 210: What’s Working for Social Media and Retail Business Growth with Brooke Riley Episode 230: Takeaways from my Mastermind Retreat: Building Connections and Strong Businesses Episode 246: 5 Minute Marketing Tips: Relationships are Rocket Fuel
About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE. Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful to you! Thank you! | |||
| 252. Creating a Culture of Hospitality in Your Retail Business with Guest Expert Stephanie Miller Vincent | 17 Mar 2025 | 00:38:40 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us!
In This Episode:
Hospitality isn’t just being nice to your customers. It’s about genuinely caring for others and in retail, it starts with your team!
Join me and my guest expert Stephanie Miller Vincent as we chat about bringing hospitality back to its roots: caring about others. Stephanie has worked in hospitality in the US and in Canada for years. She now runs her own business, SMillerVision, where the goal is to help her clients empower their employees, leading to increased satisfaction for the employees and guests alike, company growth, and increased revenue. Win win win!
“Hospitality is not an industry. It is the core of who you are and how you take care of people.” -Stephanie Miller Vincent
In this episode, you’ll learn at its core what “hospitality” means and what we mean when we say “you can’t run a business from a checklist!”
Key Takeaways:
Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle! March is the PERFECT time to join - Coaching Week starts in one week from today! Every day next week we will meet for group coaching. This only happens once a year so don’t miss it. On top of that, you’ll get a monthly marketing and operations playbook, monthly group coaching, countless on-demand masterclasses and access to a vibrant community of retailers like you - and so much more. Check it out HERE.
Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE.
Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course. We start in April! More information HERE.
Related podcasts we think you’ll like: Episode 243: Behind the Counter: Creating Customer Joy in Retail with Kim Williams of The Polka Dot Press Episode 244: Behind the Counter: From E-Commerce to Brick and Mortar with Chris Waddy
About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE. Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful to you! Thank you!
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| 251. Stop Hiding and Be Known: Part 3 of the Retailer’s Visibility Series | 10 Mar 2025 | 00:32:54 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us!
In This Episode: Become better known in your community! The third episode in the Retailer’s Visibility Series is about connecting through community and leveraging your business through collaborations with other businesses in your area. I’ll share exactly what collaborations are, how collaborations can grow your ideal customer audience, and who you should be contacting.
There are a lot of opportunities in your own community to connect with your customers. Where in your community is your ideal customer hanging out? Let’s figure out how to get those people into your retail shop!
There is also an element of community involvement and support and I’ll share my thoughts on when to say yes to all those sponsorships you are asked for. The goal is for potential customers to see you and your brand everywhere in the community! Remember: involvement doesn’t always mean attending a fancy gala or some big networking event!
Listen in and hear how to make it easy, free and fun!
I’d love to know if this series was helpful to you and which of the 3 strategies you will amp up? Let me know how you make out.
Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle! March is the PERFECT time to join - Coaching Week is from March 24-28! Every day during that week we will meet for group coaching. This only happens once a year so don’t miss it. On top of that, you’ll get a monthly marketing and operations playbook, monthly group coaching, countless on-demand masterclasses and access to a vibrant community of retailers like you - and so much more. Check it out HERE.
Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE.
Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course. We start in April! More information HERE.
Related podcasts we think you’ll like: Episode 199: Stop Hiding and Be Known: Part 2 of the Retailer’s Visibility Series Episode 198: Stop Hiding and Be Known: Part 1 of the Retailer’s Visibility Series
About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE. Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you! | |||
| 250. Stop Hiding and Be Known: Part 2 of the Retailer’s Visibility Series | 03 Mar 2025 | 00:28:01 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us!
In This Episode: How do we get our brick-and-mortar retail business found and seen by more people?
Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle! March is the PERFECT time to join - Coaching Week is from March 24-28! Every day during that week we will meet for group coaching. This only happens once a year so don’t miss it. On top of that, you’ll get a monthly marketing and operations playbook, monthly group coaching, countless on-demand masterclasses and access to a vibrant community of retailers like you - and so much more. Check it out HERE.
Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE.
Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course. We start in April! More information HERE.
Related podcasts we think you’ll like: Episode 96: Before You Pay For Ads, Do These 3 Things Episode 142: How to Make Real Progress in Your Business with Guest Expert Richard Ralston Episode 177: Local SEO Simplified with Matt Diamante of HeyTony
About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s Inner Circle - Join Wendy inside the best retailer’s community
Free resources for shop owners Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE. Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you! | |||
| 249. Stop Hiding and Be Known: Part 1 of the Retailer’s Visibility Series | 24 Feb 2025 | 00:34:56 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us!
In This Episode: Are you hiding from your customers?
Have you ever heard someone refer to a business as a “best-kept secret?” While this is typically a compliment, we don’t want that to be us! It’s time to stop hiding and make sure everyone in your community (and beyond!) knows who you are and what you are doing.
Episode 249 is the first in a series of three podcasts dedicated to getting your shop found. We start with your Attract Strategy: the ways you are attracting new customers to your shop. We’ll cover lots of important topics in this episode including what you should be doing on social media and why your front-facing assets need to tell a compelling story about you and your shop.
Inside the episode, I’m giving you three EASY action items to complete so you know you are doing everything you can to make sure your Attract Strategy is working for you and your retail business.
On the next episode of the podcast, we will continue the series specifically covering how your retail shop can be found. Don’t miss it!
Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle! You’ll have access to countless Masterclasses including Foot Traffic Made Simple. Not ready to join but want to purchase this stand-alone masterclass? You can purchase it on demand HERE.
Join the small group 6-Week Sales and Marketing Accelerator course. We start in April! More information HERE.
Related podcasts we think you’ll like: Episode 96: Before You Pay For Ads, Do These 3 Things Episodes 163-166: Simple Sales Strategy Series
About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s Inner Circle - Join Wendy inside the best retailer’s community
Free resources for shop owners Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE. Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you! | |||
| 248. 5 Minute Retail Marketing Tips: Where Do You Spend Your Time? | 17 Feb 2025 | 00:05:52 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode: Are you struggling to find the time to spend on what will move the needle in your retail business? Not sure what should be spending YOUR time on versus what you should be delegating out? In this episode of the Creative Shop Talk Podcast, we are focusing on the art of delegation and the importance of focusing on CEO-level work. I’ll talk about how to break down your tasks and time so you can effectively use the most powerful resource you have: your time as CEO. I have some great book recommendations to share in this one as well! Looking for more? Join the Retailer’s Inner Circle. You’ll have access to a monthly playbook that will help you track your numbers, support your weekly CEO date, provide promotional ideas and marketing strategies, and so much more. We also have an on-demand catalog of masterclasses that will help you move the needle and find success in your retail business. More info here! Related podcasts we think you’ll like: Episode 33: The CEO Date: A Non-Negotiable Habit is Key to Creative CEO Success Episode 48: The 3 Biggest Time Wasters for Retailers and How to Avoid Them Episode 94: The Retailer’s Ecosystem: Where To Spend Your Time and Focus Within Your Business
About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s Inner Circle - Join Wendy inside the best retailer’s community
Free resources for shop owners
Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE. Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank yo | |||
| 247. 5 Minute Retail Marketing Tips: Making Marketing Manageable | 10 Feb 2025 | 00:06:24 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode: Are you feeling overwhelmed at the thought of making a marketing plan for your retail business? Don’t worry - I’m breaking it all down for you in this quick 5 minute episode. I’ll share how independent retail businesses can simplify their marketing by focusing on the numbers that matter most. With the practical tips I share throughout this episode, you’ll be able to flip your mindset around retail marketing to simplify your efforts AND make your efforts more intentional. Intentional marketing leads to retail success! Let’s dive in!
Related podcasts we think you’ll like:
Episodes 163-166: Simple Sales Strategy Series Episode 241: Year-End Reflections: Mindset, Marketing, and Lessons for Success in 2025 Episode 245: Best of Series: Retail Marketing from Gen Z to Boomers
About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s Inner Circle - Join Wendy inside the best retailer’s community
Free resources for shop owners
Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE. Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!
| |||
| 246. 5 Minute Retail Marketing Tips: Relationships are Rocket Fuel | 03 Feb 2025 | 00:07:26 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode: We know that building strong relationships is more than just good business - it’s the key to staying memorable, growing your network, and fostering trust in your community. In this quick 5 minute episode, I am breaking down how relationships can fuel your success: from customer connections to community collaborations. Key Takeaways:
Related podcasts we think you’ll like:
Episode 147: How to Reframe Your Mindset Around Competition Episode 174: 5 Ways to Network in Your Own Community Episode 238: Behind the Counter: Building Community Through Beautiful Spaces with Lisa Wrixon
About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s Inner Circle - Join Wendy inside the best retailer’s community
Free resources for shop owners
Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE. Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you! | |||
| 245. Best of Series: Retail Marketing from Gen Z to Boomers | 27 Jan 2025 | 00:17:15 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode: We are going back in time to rediscover one of the most popular episodes of the Creative Shop Talk Podcast! We all know that differences exist across generations, but have you given any thought to how those differences could impact marketing for your retail shop? Today on the podcast we are going to dive into just that: generational differences among our customers and how we can market differently to ensure we are serving all of our customers without leaving money on the table. This question came up in my Level Up Mastermind retail group recently and as a group we did some digging. Today I’m sharing some research and findings with you all. If you are interested in learning more about the group, you can check out my website here. How to Market to Different Generations Here are some notes about each generation: where they are in life, what they respond to, what they are looking for, etc.
How to Make Sure You are Serving Multiple Generations Some follow-up questions to think about as you listen: 1. Who in your community does your shop serve? 2. Who do you want to serve? 3. Who lives in your community? 4. Who is buying for whom and how does that affect your marketing? 5. What can you offer in your shop that crosses multiple generations? 6. If you serve a specific generation, what can you do to serve the generation coming up behind them? Be sure to stay open and curious about your marketing strategy and how you can market your business across generations. For example, if your ideal customers are primarily Gen Z, how are you reaching Boomers when they are looking to purchase gifts for this younger generation?
Related podcasts we think you’ll like:
Episode 79: Your Competitive Advantage Over Amazon Episode 82: 5 Steps to Simplify Your Content Planning Episode 101: Making Email Marketing Fun with Kate Doster
About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s Inner Circle - Join Wendy inside the best retailer’s community
Free resources for shop owners
Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE. Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you! | |||
| 244. Behind the Counter: From E-Commerce to Brick and Mortar with Chris Waddy | 20 Jan 2025 | 00:45:20 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode: Are you curious how e-commerce businesses evolve into brick and mortar shops? Maybe you operate an Etsy shop or sell on social media but have always wondered what it would be like to open your own shop. If that sounds like you, listen up! In this episode of the podcast, we are diving into the story of Chris Waddy, the owner and CEO of Loopy Wool in Salisbury, New Brunswick. Chris shares her incredible journey from running a small Etsy shop to building a thriving brick-and-mortar destination. She is also an active and valuable member of my Level Up Mastermind and Retailer’s Inner Circle. If you’re an entrepreneur looking to turn dreams into actionable plans (or your online shop into a successful brick and mortar!), this episode is packed with insights just for you. Let’s dive in! Key Highlights:
Actionable Takeaways for Retailers
About Chris Waddy and Loopy Wool Chris is the owner of Loopy Wool, a fibre art studio in Salisbury, New Brunswick. Chris was a rug hooker first but her love extends to all fibre art now. Loopy Wool opened less than a year ago. Follow along with Chris and her business: Loopy Wool: Instagram | Website | Facebook Related podcasts we think you’ll like: Episode 55: Unscalable Conversations: A Free, Simple, and Powerful Marketing Tool to Use Episode 69: Becoming a Destination Shop Episode 143: How to Plan and Host Successful Events and Promotions in Your Shop About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s Inner Circle - Join Wendy inside the best retailer’s community
Free resources for shop owners
Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE. Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you! | |||
| 243. Behind the Counter: Creating Customer Joy in Retail with Kim Williams of The Polka Dot Press | 13 Jan 2025 | 00:49:29 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode: What’s the secret to running a retail business that feels like home and keeps customers coming back? In this episode of the podcast, I sat down with powerhouse and retail expert Kim Williams of The Polka Dot Press in Tallahassee, Florida - and we are answering that question and so much more. Get ready to be inspired! With over 21 years of retail experience and a knack for social media marketing, Kim shares actionable tips for retailers, heartfelt stories, and strategies that every independent retailer can use. From training staff to balancing a side business, Kim’s insights are a must-hear for retailers looking to stand out in 2025. Key Highlights:
“Treat your shop like your home, and your customers will feel like family.” -Kim Williams
“Relationships over algorithms—that’s the key to social media success.” -Kim Williams
Actionable Takeaways:
About Kim and The Polka Dot Press With over 30 years in the retail industry, Kim started her business from her home in 2003 and has since grown it into a thriving gift shop known for its unique gifts and stationery. Recognized as an Outstanding Retail Leader by the Florida Retail Federation in 2012, Kim's expertise and dedication to customer service make her an invaluable resource for anyone looking to enhance their social media presence online. Follow along with Kim and her businesses: The Polka Dot Press: Instagram | Website and The Buzz Grove: Instagram | Website Related podcasts we think you’ll like: Episode 239: Behind the Counter: Building the Business You Wish Existed with Jasmine McCue Episode 221: How to Raise the Bar on Excellence in Retail with Guest Expert Jeffrey Shaw Episode 204: Behind the Counter: Meet Inner Circle Member Jeanne Terrill About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s Inner Circle - Join Wendy inside the best retailer’s community
Free resources for shop owners
Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE. Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you! | |||
| 242. 6 Areas to Focus on in Your Retail Business in 2025 | 06 Jan 2025 | 00:43:32 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode: Join me for a 4-hour intensive January Retail Reset on January 14th! This is a small workshop where we will be laser-focusing on your business. Feel like you might need to revisit your goals and get clear on what you need to do in 2025? Join me! All of the details are here.
If you are dreading making a plan for your retail shop in 2025, I have something for you: Design Your Best Retail Year Ever is available for purchase as a stand-alone workshop (or free for you if you are a member of The Retailer’s Inner Circle program)!
This workshop has been named a favorite by so many of my clients. It’s truly an invaluable resource that every retail shop owner can use - whether you love to plan or dread it. Grab it today, or join the Retailer’s Inner Circle and it’s included in your membership - along with a “pantry” full of other masterclasses and resources for you to grab when you need them.
The 6 Areas You Should Focus on This Year
Related podcasts we think you’ll like: Episode 221: How to Raise the Bar on Excellence in Retail with Guest Expert Jeffrey Shaw Episode 237: Retailer Success Series: Cindy’s Journey to Building a Thriving Bead Store Episodes 198-200: Stop Hiding and Be Known: Retailer’s Visibility Series Parts 1-3 About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s Inner Circle - Join Wendy inside the best retailer’s community
Free resources for shop owners
Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE. Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you! | |||
| 241. Year-End Reflections: Mindset, Marketing, and Lessons for Success in 2025 | 30 Dec 2024 | 00:42:20 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode: This year has flown by, and as we bid farewell to 2024, it's time to reflect on the lessons, wins, and challenges that shaped our journeys. In this episode, I’m sharing powerful takeaways from coaching clients, my own experiences, and inspirational quotes/insights that can inspire independent retailers to make 2025 their best year yet.
Get ready for mindset shifts, marketing tips, and practical strategies to simplify, amplify, and thrive!
If you are dreading making a plan for your retail shop in 2025, I have something for you: Design Your Best Retail Year Ever is available for purchase as a stand-alone workshop (or free for you if you are a member of The Retailer’s Inner Circle program)!
This workshop has been named a favorite by so many of my clients. It’s truly an invaluable resource that every retail shop owner can use - whether you love to plan or dread it. Grab it today, or join the Retailer’s Inner Circle and it’s included in your membership - along with a “pantry” full of other masterclasses and resources for you to grab when you need them.
Some Takeaways:
“A confused mind never buys.”
“You can’t be upset about the results you didn’t get from the work you didn’t do.”
Related podcasts we think you’ll like:
Episode 186: Choose Joy! Reframe Your Mindset and End Your Retail Year Happy
Episode 194: Feeling Stuck? 20 Prompts to Help Flip Your Mindset Episode 221: How to Raise the Bar on Excellence in Retail with Guest Expert Jeffrey Shaw About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s Inner Circle - Join Wendy inside the best retailer’s community
Free resources for shop owners
Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE. Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you! | |||
| 240. 5 Questions to Ask Yourself Now as You Design Your Year Ahead | 16 Dec 2024 | 00:23:13 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode: As an independent retailer, the end of the year is a perfect time to pause, reflect, and plan for the future. In this episode of the Creative Shop Talk Podcast, I’m sharing five powerful questions that can help you evaluate your past year, identify growth opportunities, and set intentional goals for 2025. Whether you're looking to streamline your operations, grow your customer base, or simply realign your business with your values, these insights are tailored to help small business owners thrive.
If you are dreading making a plan for your retail shop in 2025, I have something for you: Design Your Best Retail Year Ever is available for purchase as a stand-alone workshop (or free for you if you are a member of The Retailer’s inner Circle program)!
This workshop has been named a favorite by so many of my clients. It’s truly an invaluable resource that every retail shop owner can use - whether you love to plan or dread it. Grab it today, or join the Retailer’s Inner Circle and it’s included in your membership - along with a “pantry” full of other masterclasses and resources for you to grab when you need them.
Episode Highlights: 1. Reflect on Success: Use five reflective questions to assess your year and identify areas of improvement.
2. Plan with Purpose: Embrace the Design Your Best Year Ever workshop to map out a clear and intentional plan for 2025. 3. Community Matters: Join a supportive retailer network to share insights, get inspired, and stay accountable. 4. Mindset Shift: Replace worry with clarity by addressing concerns directly and creating actionable steps. "Success is yours, but you have to design it." -Wendy Batten
Related podcasts we think you’ll like:
Episode 194: Feeling Stuck? 20 Prompts to Help Flip Your Mindset Episode 197: A Monthly Debrief: A Simple Activity All Retail Shop Owners Should Be Doing Episode 208: Stack Your Team with Guest Expert Shelli Warren About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s Inner Circle - Join Wendy inside the best retailer’s community
Free resources for shop owners
Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE. Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you | |||
| 239. Behind the Counter: Building the Business You Wish Existed with Jasmine McCue | 09 Dec 2024 | 00:44:49 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode: What kind of business do you wish existed in your community? Jasmine McCue, owner of The Crow’s Nest Pantry in Alberta, identified just that and then made it a reality. In this episode, Jasmine shares her inspiring journey of starting the pantry to address her community’s needs and how it evolved into what it is today. She shares lessons learned about staffing and planning and the power of using data to drive success.
Listen in to discover valuable insights for independent retailers! Episode Highlights:
"Freedom lies on the other side of hard conversations.” -Wendy Batten Jasmine is an active member of the Retailer’s Inner Circle program and is part of one of our Progress Pods inside the group. Join her and other amazing retailers like her in 2025! Related podcasts we think you’ll like: Episode 238: Behind the Counter: Building Community Through Beautiful Spaces with Lisa Wrixon Episode 220: Retailer Success Series: How Two Friends Turned a Creative Hobby into a Successful Retail Business Episode 204: Behind the Counter: Meet Inner Circle Member Jeanne Terrill
About Jasmine and The Crow’s Nest Pantry Jasmine is a pharmacist by trade but her passion has led her on a path to serve her community through opening The Crow’s Nest Pantry. She opened her business because she believes everyone deserves access to wholesome bulk food and natural products that they can afford. Their shelves are filled with diverse bulk foods and natural products at competitive prices. When you shop local, you not only save money but also contribute to the well-being of our planet. Follow along with Jasmine and The Crow’s Nest Pantry: Website | Instagram About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s Inner Circle - Join Wendy inside the best retailer’s community
Free resources for shop owners
Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE. Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you! | |||
| 238. Behind The Counter: Building Community Of Beautiful Spaces with Lisa Wrixon | 02 Dec 2024 | 00:46:05 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode: What would happen if you built a business centered entirely around what you love and what you believe your community is currently missing? We’re about to find out! In this truly inspiring episode of the Creative Shop Talk Podcast, I’m sitting down with Lisa Wrixon, the visionary and CEO behind thestylewell and Lewellyn, two boutique shops in North Vancouver. From her roots in art history to leading retail operations for major brands, Lisa’s journey is a masterclass in turning passion into purpose. Discover how she built a thriving business centered on beautiful design, community engagement, and a curated customer experience—all while staying true to her values and vision. If you’re an independent retailer looking for actionable insights and motivation, this episode is for you! Episode Highlights:
Takeaways for Retailers:
Lisa is an active member of the Retailer’s Inner Circle program. Join smart retailers like Lisa inside this program this year. "I opened a shop for me because I couldn’t find what I wanted. Now, I create the need for others." -Lisa Wrixon
Related podcasts we think you’ll like: Episode 237: Retailer Success Series: Cindy’s Journey to Building a Thriving Bead Store Episode 217: Best of Retailer Success Series: Simplifying Your Retail Business with Louise McManus Episode 179: Retailer Success Series: Jess Gebauer, on Using Unique Marketing and Sales Strategies
About Lisa and thestylewell thestylewell is curated and owned by Lisa Wrixon, an innovative and dynamic creative professional who relishes in inspiring, delighting and engaging customers. As a lover of all things beautiful, Lisa has years of experience as a residential Interior Designer, wholesale home décor brand strategist and Manager of Retail Operations for leading Canadian Retailers. But it is her love of all things pretty, that are created with care, and her vision of creating meaningful moments in people’s homes that has driven her to open thestylewell. thestylewell aims to provide beautiful decorative pieces, hand selected by Lisa with the intent to enhance a living space, be admired and desired, shared or possessed for oneself. Follow along with Lisa, thestylewell and Lewellyn : thestylewell Website | Lewellyn Website | thestylewell Instagram | Lewellyn Instagram About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s Inner Circle - Join Wendy inside the best retailer’s community
Free resources for shop owners
Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE. Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you! | |||
| 237. Retailer Success Series: Cindy’s Journey to Building a Thriving Bead Store | 25 Nov 2024 | 00:39:45 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode: Do you need inspiration navigating your role as an accidental entrepreneur? This episode is for you! Like many of us, Cindy Boissonneault of Poco Inspired in Winnipeg didn’t intend on putting on a CEO hat and running a retail business. In this episode, Cindy shares her inspiring journey from overcoming stress-induced challenges to becoming a successful retail entrepreneur. With no prior retail experience, Cindy built her bead store into a thriving business by mastering inventory management, focusing on what works, and building strong systems. Tune in to hear her strategies for transitioning into a true CEO role, creating a sellable business, and achieving retail excellence—all while staying connected to her customers and community. In this episode, Cindy and I chat about:
Takeaways for All Independent Retailers:
Cindy is an active member of the Level Up Mastermind and the Retailer’s Inner Circle program. Join smart retailers like Cindy inside either of those programs this year. “If coming to my shop today wasn’t the best thing our customer did, then we haven’t done our job.” -Cindy Boissonneault, Poco Inspired
Related podcasts we think you’ll like: Episode 133: Retailer Success Series: Community, Culture, & CEO Mindset with Amy Cseh Episode 218: Retailer Success Series: Community Marketing Strategies with Millie Blackwell Episode 223: Behind the Counter: Buying an Existing Business with Shop Owners Dan & Robin Haynes
About Cindy and Poco Inspired Cindy Boissonneault was a part-time employee at her bead shop prior to purchasing it over 10 years ago. She is an independent spirit who describes herself as a little bit country and a little bit rock and roll. Prior to owning Poco Inspired, a bead store in Winnipeg, Manitoba, Cindy’s background included Business Administration, Human Resources, and Events Management. Follow along with Poco Inspired: Website | Instagram
About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s Inner Circle - Join Wendy inside the best retailer’s community
Free resources for shop owners
Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE. Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you! | |||
| 236. How to Clear Inventory Fast and Boost Holiday Sales in Your Retail Store | 18 Nov 2024 | 00:21:18 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode: Don’t sit on cash. This time of the year we want to move inventory OUT. Let’s make sure you don’t have any extra inventory left after the holidays. Let’s also optimize how much you can get for what you do have and let’s turn it into cash before the end of the holidays! In this episode, I’m sharing practical, effective tips to help independent retailers move slow-moving or excess inventory. I’ll tell you how to leverage bundling, flash sales, and other simple promotional strategies to clear stock and improve holiday sales. Some Takeaways:
“We don’t want to box up money. Keep your inventory moving and in front of customers.” -Wendy Batten
Related podcasts we think you’ll like: Episode 104: Tight on Cash Flow? Let’s Turn Your Old Inventory into Cash for You Episode 203: Mystery Bags: A Simple Retail Marketing Promotion Episode 232: Earning Your Customers’ Support and Sales
About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s Inner Circle - Join Wendy inside the best retailer’s community
Free resources for shop owners
Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE. Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you! | |||
| 235. How to Design Your Best Retail Year Ever | 11 Nov 2024 | 00:25:58 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode: Make 2025 the best year ever in your retail business! In this episode of the Creative Shop Talk Podcast, I’m sharing how to do exactly that. I’ll share actionable steps for setting goals, vision-storming, and creating a strategic marketing plan. Whether you're a planner or not, this episode is packed with easy tips to ensure you are ready to hit the ground running in 2025. If you like this episode but need a little more, you can grab my on-demand Design Your Best Retail Year Ever on my website. Let’s dive in! Key Takeaways:
"A better year starts now. If you want to go from good to great, or fine to better, this is how we do it." -Wendy Batten Your Next Steps:Here’s what I want you to do this week. Commit to creating a plan, then grab the Design Your Best Retail Year Ever workshop, and schedule time to work through your business goals. And of course, you’re always welcome to join us in the Retailer's Inner Circle where we dig into this stuff even more! All of my courses are available at no additional cost to all members of the Inner Circle. Related podcasts we think you’ll like: Episode 82: Five Steps to Simplify Your Content Planning Episode 136: Coffee Chat Breaks with Wendy: Annual Planning That Fills Your Life Buckets Episode 234: Simple Shifts to Boost Your Bottom Line This Holiday Season
About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s Inner Circle - Join Wendy inside the best retailer’s community
Free resources for shop owners
Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE. Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you! | |||
| 234. Simple Shifts to Boost Your Bottom Line This Holiday Season | 04 Nov 2024 | 00:18:49 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode: Want to increase profitability in your retail shop this holiday season? Let’s talk about how! I’m chatting all about how to make that bottom line number BIGGER in this episode. It’s not about revenue - it’s about what stays in your pocket after all the bills are paid. I’ll walk you through some simple, practical changes that will help you make more profit this season without overwhelming yourself. Key Takeaways:
“Revenue is vanity. Profit is sanity.” -unknown
Here’s what I want you to do this week: Take a walk around your shop and really look at your pricing. Is there an opportunity to nudge things up just a bit? Next, review your expenses line by line and see where you can make a tiny cut that won’t affect your business but will boost your bottom line. If you’re ready to dive deeper into increasing your profits, I’ve got a Best Year Ever workshop and a three-part Holiday Profits Challenge waiting for you at wendybatten.com. Let’s get you making those simple changes that will bring in more profits without the stress. And of course, you’re always welcome to join us in the Retailer's Inner Circle where we dig into this stuff even more! Related podcasts we think you’ll like: Episode 89: Money Talk & Mindset with Profits First Coach April Stroink Episode 184: Holiday Sales Tips from Seasoned Shop Owners Episode 191: Retail Growth Through Small Steps Episode 205: Workshops & Classes: Added Income for Your Retail Shop
About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s Inner Circle - Join Wendy inside the best retailer’s community
Free resources for shop owners
Hang out and connect with Wendy on IG
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| 233. Preparing Your Retail Business for Sale or Expansion: The Essential Checklist | 28 Oct 2024 | 00:29:21 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode: Are you thinking of selling or expanding your retail business? Think that’s not for you? Never say never! Either way, it’s important to prepare for the unexpected - and that’s exactly what we’ll be discussing in this episode. We need to be building brands that are sellable. As a retail coach, I’ve helped countless retailers through these phases. I’ve identified four critical areas you need to review to ensure your business is in top shape for opportunities as they arise. Key Takeaways: The 4 Key Areas for Growth-Ready Retail Businesses:
Are your wheels turning? What’s on your to-do list after listening to this episode? Where can you improve your sell-ability? Let’s continue the conversation in my DMs on Instagram (@wendybatten.biz) or join my email list! Related podcasts we think you’ll like: Episode 89: Money Talk & Mindset with Profits First Coach April Stroink Episode 118: How To Create Loyalty and Amazing Customer Experiences with Guest Expert & Author Shep Hyken Episode 183: Fine Tuning Your Retail Business Operations with Business Strategist Gwen Bortner
About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s Inner Circle - Join Wendy inside the best retailer’s community
Free resources for shop owners
Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE. Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you! | |||
| 232. Earning Your Customers’ Support and Sales | 21 Oct 2024 | 00:13:22 | |
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode: Are you earning your customers' support and loyalty? What do the words “shop local” mean to you? It’s not enough to expect people to shop locally just because we’re a small business selling quality items. We need to create a brand and experience that makes them want to support us. We need to earn our customers’ support and not simply “guilt” them into shopping locally. “People do not buy goods and services. They buy relations, stories, and magic.” -Seth Godin Key Takeaways:
“It is about them. It is not about us. We want our customers to feel amazing about shopping local, not guilt them into it.” -Wendy Batten Are you creating relationships, weaving in stories, and creating magic in your beautiful shop? Let’s talk about it! I’d love to hear your thoughts on this episode. Feel free to continue the conversation on Instagram @wendybatten.biz or check out our programs on my website!
Related podcasts we think you’ll like: Episode 118: How To Create Loyalty and Amazing Customer Experiences with Guest Expert & Author Shep Hyken Episode 144: How to Create a Customer Journey Map Episode 215: Customer Service vs. Customer Experience Episode 229: Having a Monthly Playbook for Your Retail Shop
About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s Inner Circle - Join Wendy inside the best retailer’s community
Free resources for shop owners
Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE. Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you! | |||