Explore every episode of the podcast Creative Friction
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Leaning into Qualitative Customer Research with Ryan Paul Gibson | 04 Aug 2023 | 01:00:18 | |
In this episode of Creative Friction, we welcome Ryan Paul Gibson. Ryan shares his background in B2B sales and marketing, specifically in the franchise industry, where research played a crucial role. He shares his hands-on approach to gathering customer insights and how it influenced his marketing strategies, business development, and operations. Tune in to hear more about his journey and the lessons he learned along the way. Listen in as we speak about:
And much, much, more! Connect with Ryan: Connect with Your Hosts: Thank you for listening to Creative Friction! Please leave us a rating and review if you enjoyed the show. If you want to learn more about Fearless Foundry or The Meade Company, visit our websites! All audio and video recordings are owned by Madeline Reeves and Jeff Meade, recorded live every other Friday on LinkedIn, and are released once a month. Music is by Premium Beats. | |||
| From Content Marketing to Collaborations: Strategies for Building a Robust Sales Pipeline | 04 Aug 2023 | 01:02:53 | |
In this episode of Creative Friction, Madeline and Jeff discuss the struggles that many agencies are facing in terms of generating new customers and the slow process of closing deals. They attribute this to the current economic climate and clients' hesitation to spend money on marketing. They also highlight the challenges faced by tech-related agencies and offer suggestions on how to stand out and differentiate yourself in the market. Listen in as we speak about:
And much, much, more! Connect with Your Hosts: Thank you for listening to Creative Friction! Please leave us a rating and review if you enjoyed the show. If you want to learn more about Fearless Foundry or The Meade Company, visit our websites! All audio and video recordings are owned by Madeline Reeves and Jeff Meade, recorded live every other Friday on LinkedIn, and are released once a month. Music is by Premium Beats. | |||
| The Dos and Don'ts of Marketing During Black History Month - S1:E4 | 03 Feb 2023 | 01:05:51 | |
Welcome back to Creative Friction! This week we talk about the timely topic of the dos and don’ts of marketing during Black History Month. Every February, brands suddenly find they have something to say (or sell) related to Black History Month. It’s become common for brands to participate in Black History Month, but these efforts are often perceived as little more than performative activism. So, how can your company uplift and celebrate Black culture and the Black individuals in your community, without appropriating Black culture for likes on social media? Let’s find out. In this episode, we cover some “dos” such as:
This February, approach Black History Month with authenticity and action, but also think about how you can uplift Black communities and culture year-round. This month is more than just an opportunity to educate people. It’s an opportunity to promote positive stories, check your motives, and make some changes.
Thank you for listening to Creative Friction! Please leave us a rating and review if you enjoyed the show. If you want to learn more about Fearless Foundry or The Meade Company, visit our websites! All audio and video recordings are owned by Madeline Reeves and Jeff Meade, recorded live every other Friday on LinkedIn, and are released once a month. Music is by Premium Beats. | |||
| How AI Is Going To Evolve Our Industry - S1:E3 | 26 Jan 2023 | 01:02:36 | |
Welcome back to Creative Friction! This week, we’re here to talk about Artificial intelligence (AI) and how it might impact your creative business. AI has become a buzzword in the agency world, and some are worried about how it could harm the industry. We want to give you some advice on how to utilize AI to achieve maximum impact and efficiency. In this episode, we cover: And SO much more! AI marketing tools promise the allure of self-serve marketing, so how do agencies continue to highlight their value proposition when technology is commodifying their output? Listen and we’ll tell you! Thank you for listening to Creative Friction! Please leave us a rating and review if you enjoyed the show. If you want to learn more about Fearless Foundry or The Meade Company, visit our websites! All audio and video recordings are owned by Madeline Reeves and Jeff Meade, recorded live every other Friday on LinkedIn, and are released once a month. Music is by Premium Beats. | |||
| Owning Your Value When Rescoping Clients - S1:E2 | 26 Jan 2023 | 00:56:29 | |
Welcome back to Creative Friction! This week, we are tackling the beast of rescoping! Inflation is impacting every business. As creative operators, it’s crucial to ensure our work is properly priced and valued by our clients. These are the pillars of future profitability and prosperity - so let’s dive into it! In this episode, we cover: And SO much more! We wanted to give you this episode towards the beginning of the year so you have the tools and resources to reset your pricing mentality with clients, so you can build budgets accordingly.
Thank you for listening to Creative Friction! Please leave us a rating and review if you enjoyed the show. If you want to learn more about Fearless Foundry or The Meade Company, visit our websites! All audio and video recordings are owned by Madeline Reeves and Jeff Meade, recorded live every other Friday on LinkedIn, and are released once a month. Music is by Premium Beats. | |||
| Red Flags When Qualifying New Clients - S1:E1 | 26 Jan 2023 | 01:08:57 | |
Welcome to Creative Friction! We are so excited to dive into this podcast journey with you all, and we couldn’t think of a better jumping off point than addressing client red flags. Clients are an integral part of agency work, but we want to make sure you are working with the right clients for your business. In this episode, we cover: And SO much more! We hope this episode gives you lots of insight into how we, as business owners, maintain a healthy working environment that values our time and labor. Thank you for listening to Creative Friction! Please leave us a rating and review if you enjoyed the show. If you want to learn more about Fearless Foundry or The Meade Company, visit our websites! All audio and video recordings are owned by Madeline Reeves and Jeff Meade, recorded live every other Friday on LinkedIn, and are released once a month. Music is by Premium Beats. | |||
| Scaling Small Businesses Through Social Media with Maribel Lara | 07 Jul 2023 | 00:59:18 | |
In this episode, Madeline and Jeff speak with Maribel Lara of the Sasha Group, discussing how to effectively support small business clients in developing their online presence through social media. We talk about the daily routine and week-to-week tasks involved in work, and challenges faced by clients who expect the agency to handle everything. Maribel emphasizes the need for collaboration, strategy, and a focus on the clients target audience rather than just increasing follower counts. Listen in as we speak about:
And much, much, more! Connect with Maribel Lara: Connect with Your Hosts: Thank you for listening to Creative Friction! Please leave us a rating and review if you enjoyed the show. If you want to learn more about Fearless Foundry or The Meade Company, visit our websites! All audio and video recordings are owned by Madeline Reeves and Jeff Meade, recorded live every other Friday on LinkedIn, and are released once a month. Music is by Premium Beats. | |||
| The Harmful Effects of Rainbow Washing | 07 Jul 2023 | 01:01:16 | |
In this episode of Creative Friction, Madeline and Jeff dive into the topic of Pride Month and the increasing corporatization and monetization of the LGBTQ+ community. They discuss the performative marketing strategies employed by brands during this time and the pushback from queer individuals. Join the conversation as they explore the challenges faced by creative entrepreneurs in staying true to their roots while navigating the commercialization of Pride. Listen in as we speak about:
And much, much, more! Connect with Your Hosts: Thank you for listening to Creative Friction! Please leave us a rating and review if you enjoyed the show. If you want to learn more about Fearless Foundry or The Meade Company, visit our websites! All audio and video recordings are owned by Madeline Reeves and Jeff Meade, recorded live every other Friday on LinkedIn, and are released once a month. Music is by Premium Beats. | |||
| Carving Your Own Creative Path with Jasmine Childress | 02 Jun 2023 | 01:06:42 | |
Many creatives wish to control their own destiny, to strike out on their own and start their own business. In theory, this often sounds like a dream scenario, but in reality, most people are scared to leave their day job in pursuit of something new. However, for the few that do take the leap forward and stick with it long term, we’ve found that there are certain skills and experiences they possess that lead to success. Entrepreneurship certainly isn’t for everyone, especially if you are going down the path of being a solopreneur in the beginning stages. In today’s episode, we are joined by Jasmine Childress, founder of Eight Thirty Seven, a creative and technology agency that specializes in working with women-led companies to build strong brand pillars and online experiences. Listen in as we pull back the curtain on setting boundaries and expectations with clients, how to handle slow seasons, and what it takes to be successful as a creative solopreneur, Listen in as we speak about:
And much, much, more! Connect with Jasmine Childress: Eight Thirty Seven Studio Website Connect with Your Hosts: Thank you for listening to Creative Friction! Please leave us a rating and review if you enjoyed the show. If you want to learn more about Fearless Foundry or The Meade Company, visit our websites! All audio and video recordings are owned by Madeline Reeves and Jeff Meade, recorded live every other Friday on LinkedIn, and are released once a month. Music is by Premium Beats. | |||
| Aligning An Agency That Amplifies Your Impact with Ari Kryzyzek | 02 Jun 2023 | 01:04:20 | |
If you grew up in America, you’re accustomed to entrepreneurial success stories left and right. You knew that if you worked hard and buckled down, you would be given your opportunities. But this isn’t the experience many people who grow up outside of the United States face. Carrying unique insight and culture outside of the common lens, entrepreneurs coming into the United States can bring a fresh perspective to the companies they join and get off the ground. The challenge is, many people don’t even know that they can have opportunities outside of their lived experience. But with opportunity, also comes challenges. In today’s episode, we are joined by Ari Krzyzek, CEO at Chykalophia, a creative technology agency that specializes in working with women-led companies to build strong brand pillars and online experiences. We discuss what it takes to grow an impact-oriented agency from the ground up, how to go about identifying and establishing a niche, and the importance of making giving back a core part of your mission as a marketing leader. Listen in as we speak about:
And much, much, more! Connect with Ari Krzyzek: Connect with Your Hosts: Thank you for listening to Creative Friction! Please leave us a rating and review if you enjoyed the show. If you want to learn more about Fearless Foundry or The Meade Company, visit our websites! All audio and video recordings are owned by Madeline Reeves and Jeff Meade, recorded live every other Friday on LinkedIn, and are released once a month. Music is by Premium Beats. | |||
| Event-Based Marketing To Cultivate Community & Culture with @dominiquebroadway - S1:E8 | 14 Apr 2023 | 00:57:03 | |
Welcome back to Creative Friction! This week we were joined by Dominique Broadway to talk about how to use event based and experiential marketing as a way to grow your brand and create community. Dominique Broadway, is a provocative, financial literacy trailblazer on a mission to make wealth attainable for anyone. As an award-winning personal finance expert, speaker, and the founder of Finances Demystified, she has a strong passion for working with young professionals, entrepreneurs, and people of all ages to bring their Dreams2Reality. In this episode, we cover: If you want to learn more about Dominique and her work, you can find her on Instagram, visit her website, and check out her podcasts, True Wealth Conversations and We Have Options. You can also follow Finances Demystified on Instagram, and check out their website to work with Dominique and her team. Dominique will also be releasing a new book, The Wealth Decision, which is available for pre-sale now and will be released May 30th! Ad segment info: Relay is a no-fee, online business banking and money management platform that helps small businesses take control of their cash flow and get crystal clear on what they’re earning, spending, and saving. We love how dedicated Relay is to helping small business owners understand exactly how much they’re earning, spending, and saving. Check out Relay by visiting creativefriction.com/relay and apply for an account in less than 10 minutes. This episode of Creative Friction was produced by Fina Valenzuela. Thank you for listening to Creative Friction! Please leave us a rating and review if you enjoyed the show. If you want to learn more about Fearless Foundry or The Meade Company, visit our websites! All audio and video recordings are owned by Madeline Reeves and Jeff Meade, recorded live every other Friday on LinkedIn, and are released once a month. Music is by Premium Beats. | |||
| Hire Slow, Fire Quick: Company Culture Matters - S1:E7 | 14 Apr 2023 | 01:03:09 | |
Welcome back to Creative Friction! This week we chatted about the importance of hiring slow and firing quick. Layoffs are happening all over the place, folks are looking for side work, and agencies are likely going to be in high demand in the coming months, which means you may need to grow your team to support growing work loads. One of the common mistakes we have seen many agency owners make, including ourselves, is hiring too quickly for the sake of fulfilling contracts - and that can have a massive impact on your agency culture and your profitability. We’ve learned a lot of lessons about hiring the hard way, and want to share what we know so other people don’t face the same struggles. In this episode, we cover: Madeline also talks about her Mastermind Community Figure 8 and her 1:1 coaching opportunities! Her April 2023 cohort has launched, but you can check out Fearless Foundry's website for information on the upcoming cohort. You can learn more about booking a coaching session with Madeline here. And Jeff mentions his profitability workshop for agencies! He will be launching that live in April! You can follow Jeff on LinkedIn and visit The Meade Company to learn more.
Thank you for listening to Creative Friction! Please leave us a rating and review if you enjoyed the show. If you want to learn more about Fearless Foundry or The Meade Company, visit our websites! All audio and video recordings are owned by Madeline Reeves and Jeff Meade, recorded live every other Friday on LinkedIn, and are released once a month. Music is by Premium Beats. | |||
| Why We’re Celebrating Women’s History Month Differently This Year - S1:E6 | 03 Mar 2023 | 00:56:34 | |
Welcome back to Creative Friction! This week we chatted about why we’re celebrating Women’s History Month differently this year. When we started this show, we committed ourselves to honestly addressing vital topics that we didn’t see being addressed enough in the marketing space. This year in particular, Women’s History Month feels really heavy. There are SO many areas where it feels like support for women is going backward, making many of us feel like the “celebration” of women is hollow and disingenuous. We decided to dive deep into all of the necessary steps and resources needed to create lasting equity, and systematic change.
In this episode we cover: We also mentioned a few resources to aid you this month in celebrating women and truly becoming accomplices, not just allies. One of those resources is the Grapevine Giving Circle, “Women Fighting For Women’s Rights,” led by our own Madeline Reeves! This group supports nonprofits that are addressing inequality and fighting for reproductive rights. Madeline also mentioned Luminary’s annual Women’s History Month Summit, hosted in New York on March 9th! This event will kick off WMH and is aimed to uplift, up-skill, and propel women forward in their professional journeys. Madeline will be hosting office hours and would love to see you there! Thank you for listening to Creative Friction! Please leave us a rating and review if you enjoyed the show. If you want to learn more about Fearless Foundry or The Meade Company, visit our websites! All audio and video recordings are owned by Madeline Reeves and Jeff Meade, recorded live every other Friday on LinkedIn, and are released once a month. Music is by Premium Beats. | |||
| Critical Questions to Ask When Auditing Your Tech Stack - S1:E5 | 03 Mar 2023 | 01:02:08 | |
Welcome back to Creative Friction! This week we chatted about all things software audits! A software audit is helpful to review all the software being used in your marketing agency. The audit is designed to identify software overlap and determine which tools are still relevant to accomplish agency goals. In this episode we cover: We know people avoid the word “audit” with a 10 foot pole, but having something to audit means your business has likely grown. To make sure you're not overspending in the wrong areas, you’ll need to drop the 10 foot pole, take a deep breath, and consider conducting an audit. To help you do so, we wanted to provide you a software audit template. Our hope is this tool lessens the stress of a tech audit and helps give you a sense of empowerment when it comes to your business operations and finances. Thank you for listening to Creative Friction! Please leave us a rating and review if you enjoyed the show. If you want to learn more about Fearless Foundry or The Meade Company, visit our websites! All audio and video recordings are owned by Madeline Reeves and Jeff Meade, recorded live every other Friday on LinkedIn, and are released once a month. Music is by Premium Beats. | |||