Creating Distance – Details, episodes & analysis

Welcome Back to the Show!

In this week’s episode of Creating Distance, Tom Alaimo sits down with Deb Jenson, a revenue enablement leader at IBM, to explore the evolving landscape of sales enablement. Deb shares her unique journey from a technical background to leading large sales teams, offering insights into the challenges and strategies of managing enablement at scale. She emphasizes the importance of personalization in sales and introduces her 'layer cake' model of enablement, which highlights the need for strong foundational skills and structured methodologies.

Deb also discusses the role of technology in enhancing sales processes, the value of viewing sales from the buyer's perspective, and the critical impact of mentorship in the enablement field. The conversation provides actionable takeaways for sales leaders looking to optimize their teams, leverage data effectively, and continuously adapt to the changing demands of sales.

Thanks again to Deb for joining us today! 

Be sure to check out Deb’s LinkedIn. 

Until next time!

If you enjoyed this episode, don’t forget to subscribe, rate, and leave a review — it helps more listeners find us!

🔗 Follow us on social media for behind-the-scenes, updates, and more:

📬 Newsletter

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Got a question or topic you want us to cover? DM us or email us at tom@tasales.co — I’d love to hear from you.

Thanks for listening, and we’ll catch you in the next one! 🎧✨

New episodes drop Friday!

Welcome Back to the Show!

In this week’s episode of Creating Distance, Tom Alaimo sits down with Christian Krause to explore the transition from corporate sales to entrepreneurship. Together, they dive deep into the power of personal branding on LinkedIn and how social selling is reshaping the modern sales landscape.

Christian shares actionable insights on video prospecting, the importance of consistent follow-up, and creative ways to motivate teams to adopt social selling. The conversation emphasizes that building a strong personal brand isn’t just a short-term strategy; it’s a long-term investment in credibility, connection, and career growth.

Tom and Christian also reflect on how sales continues to evolve in the digital age, where authenticity and persistence matter more than ever. Whether you’re a sales leader, entrepreneur, or someone looking to amplify your professional presence, this episode offers the mindset and tactics to help you stand out and succeed.

Thanks again to Christian for joining us today! 

Be sure to check out Christian’s LinkedIn. Also, check out the course he offers called The LinkedIn Sales Accelerator (Limited Spots Available!)!

Until next time!

If you enjoyed this episode, don’t forget to subscribe, rate, and leave a review — it helps more listeners find us!

🔗 Follow us on social media for behind-the-scenes, updates, and more:

📬 Newsletter

🎥 YouTube

💼 LinkedIn

📸 Instagram

🌐 Website

Got a question or topic you want us to cover? DM us or email us at tom@tasales.co — I’d love to hear from you.

Thanks for listening, and we’ll catch you in the next one! 🎧✨

New episodes drop Friday!

Welcome Back to the Show! 

In this week’s episode of Creating Distance, Tom Alaimo dives deep into how AI isn’t just the future of sales — it’s transforming the way top teams work right now.

We’re sharing highlights from our free live workshop where we reveal exactly how we’re using AI to supercharge our sales process.

You’ll learn:

• How Delphi AI is helping us target and convert more effectively
• Ways to use ChatGPT for smarter outreach and follow-ups that engage prospects
• How AI-powered call coaching tools are improving conversations and boosting close rates

This episode is a must-listen for sales pros looking to bring AI into their daily workflow. You’ll hear real-world examples, see the tools in action, and walk away with tips you can apply immediately — no fluff, just results-driven strategies.

Until next time!

If you enjoyed this episode, don’t forget to subscribe, rate, and leave a review — it helps more listeners find us!

🔗 Follow us on social media for behind-the-scenes, updates, and more:

📬 Newsletter

🎥 YouTube

💼 LinkedIn

📸 Instagram

🌐 Website

Got a question or topic you want us to cover? DM us or email us at tom@tasales.co — I’d love to hear from you.

Thanks for listening, and we’ll catch you in the next one! 🎧✨

New episodes drop Friday!