Vihaar Nandigala sold his first startup at 19, interviewed for Y Combinator at 2am from a Shanghai hotel lobby, and met his co-founder on a Bollywood dance team at Michigan. Now he's building Orange Slice, an autonomous sales copilot that finds prospects already showing buying signals, in one of the most crowded corners of B2B.In this episode of Create the Market, Jared Robin and Peter Engleman dig into how Orange Slice is positioning against Clay by expanding who gets to do go-to-market at all. Vihaar explains the shift from GTM engineer to GTM operator, why he thinks ease of use is the real category wedge, and how the company hit $50K MRR within weeks of launching to the public.What we cover:00:00 Creating New Markets: An Introduction01:02 The Founding Story of Orange Slice03:46 Insights from Corporate Sales Experiences06:28 The Unique Journey to Y Combinator09:13 Positioning and Vision for Orange Slice11:54 The Language of Go-To-Market Strategy14:23 Explosive Growth and Customer Feedback17:00 Connecting Buyers and Sellers: Insights from Paul Graham19:32 Building a Community and Content Strategy22:12 The Art of Go-To-Market Execution27:12 Creating a New Category vs. Building a Better Product30:45 Final Thoughts and Future DirectionsTry Orange Slice: https://orangeslice.aiFollow Vihaar: https://www.linkedin.com/in/vihaarnandigala/Create the Market is conversations with founders who didn't go to market, they created it. Hosted by Jared Robin (RevGenius, Revenue Creator) and Peter Engleman.Subscribe for new episodes on category creation, GTM strategy, and building in noisy markets.#GTM #SalesAI #CategoryCreation #B2BSales #YCombinator
