Explore every episode of the podcast Crash Course Marketing Academy Podcast

What is a Small Business Development Center? Why should you consider working with one if you're the owner of a small business? To answer these questions, Crash Course Marketing Academy host Gayla Zoz talks to Charles Alexander, director of the Tennessee Small Business Development Center at Volunteer State Community College in Gallatin, Tennessee. In addition to hearing Charles talk about everything a Small Business Development Center can offer, he also talks about the most common reasons small business owners give him for NOT taking advantage of assistance the center provides. 

Could the language you use be unintentionally sabotaging your effectiveness? Our three-part "Cringeworthy Phrases" series attempts to answer this question. In the third and final episode in the series, Charles Alexander, director of the Tennessee Small Business Development Center at Volunteer State Community College, joins Crash Course Marketing Academy Podcast host Gayla Zoz to discuss five cringeworthy "old school" phrases. If you use these terms on a regular basis, you could be leading your listeners to a conclusion you don't want them to make. 

If you have spent much of your career in roles that didn't require marketing, how do you learn what to do if you get a job that requires you to get out there and promote a business? In this installment of our "Making It As a Marketer Series, Crash Course Marketing Academy Podcast host Gayla Zoz talks to Pati Bedwell, a veteran of the long-term care industry and an elder care coordinator, about what she did to make it as a marketer.

Could the language you use be unintentionally sabotaging your effectiveness? Our three-part "Cringeworthy Phrases" series attempts to answer this question. In the second installment in our three-part series, Charles Alexander, director of the Tennessee Small Business Development Center at Volunteer State Community College, joins Crash Course Marketing Academy Podcast host Gayla Zoz to discuss five cringeworthy "trendy" phrases, where you're most likely to hear them, and what overuse of these phrases might be doing to your credibility as a business owner or marketing professional. 

Creative Instinct founder Gwen Canfield joins Crash Course Marketing Academy Podcast host Gayla Zoz to talk about what goes into the development of a website. This podcast episode was also recorded on video. To view the video version of this podcast, which includes screenshots of the steps Gwen follows in her development process, go to https://youtu.be/kSoFjFvMmp8.

Could the language you use be unintentionally sabotaging your effectiveness? Our three-part "Cringeworthy Phrases" series attempts to answer this question. In this first episode in the series, Charles Alexander, director of the Tennessee Small Business Development Center at Volunteer State Community College, joins Crash Course Marketing Academy Podcast host Gayla Zoz to discuss five cringeworthy communication phrases, including what they are, who uses them, and how sprinkling too many of these terms in your everyday conversation can impact your credibility as a business owner or marketer.

If you have spent much of your career in roles that didn't require marketing, how do you learn what to do if you get a job that requires you to get out there and promote a business? In this episode, Crash Course Marketing Academy Podcast host Gayla Zoz talks to Debra King, a Licensed Clinical Social Worker and an elder care coordinator, about what she did to make it as marketer.

After an unexpected hiatus from podcast production, host Gayla Zoz kicks off her return to the microphone with a look at what's ahead. 

In this video podcast, Crash Course Marketing Academy founder Gayla Zoz and Creative Instinct founder Gwen Canfield unveil the winner of the inaugural Logo Rehab drawing. Listen to the audio version here.

Watch the video version of this podcast to see what Gwen did with the winner's logo. View it at https://youtu.be/HfsyqIm_hfY.

In this episode, number five in the series, podcast host Gayla Zoz talks about marketing scams targeting small business owners and people in charge of marketing for small businesses. 

In this episode, number four in a series, podcast host Gayla Zoz talks about marketing scams targeting small business owners and people in charge of marketing for small businesses. 

In this episode, the third in a series, podcast host Gayla Zoz talks about marketing scams targeting small business owners and people in charge of marketing for small businesses. 

In this episode, Crash Course Marketing Academy founder Gayla Zoz talks about the "Digital Double-Sell" scam.

Greg Wilson, co-owner of Ten Ken Digital in Hendersonville, Tennessee, joins podcast host Gayla Zoz to talk about how to create an elevator speech that will get results.

In this episode, the first in a series, podcast host Gayla Zoz talks about marketing scams targeting small business owners and people in charge of marketing for small businesses.

Big news this week! [Cue the drumroll.] The Website Content Quick Start Course, Crash Course Marketing Academy's first online course, is LIVE! In this episode, Crash Course Marketing Academy founder Gayla Zoz gives you a peek behind the scenes.

Tim Takacs, founding partner of Takacs McGinnis Elder Care Law in Hendersonville, Tennessee, joins host Gayla Zoz to talk about what it takes to get the word out about a product or service that is new to the marketplace.

Greg Wilson, founding artistic director of Actor's Point Theatre Company in Hendersonville, Tennessee, joins host Gayla Zoz to talk about what it takes to get the word out about something new.

Kacey King Redmond, owner of Cincy Marketing Maven, a marketing consulting firm in Cincinnati, Ohio, joins host Gayla Zoz to talk about what it takes to reach your target buyers on social media.

Crash Course Marketing Academy host Gayla Zoz answers questions about the Logo Rehab drawing. This is a chance to win a new visual brand identify for your business. Learn more at https://www.crashcoursemarketingacademy.com/logorehab.

Tami Bennett, wellness advocate for DoTerra Essential Oils in Sandusky, Ohio, joins host Gayla Zoz to talk about how she creates success in a multi-level marketing business with many competitors.

Megan Wage, owner of Balance and Breathe Yoga and Nashville SUP & Yoga, two businesses located in Gallatin, Tennessee, joins host Gayla Zoz to talk about navigating changes in business conditions during the COVID pandemic.

Randy Daly of N2 Media joins host Gayla Zoz for a discussion about neighborhood magazines and their potential as a paid media option for small businesses.

Host Gayla Zoz talks about new developments at Crash Course Marketing Academy, including the show's new name, the launch of a new online course, and a chance to win a free rehabilitation of your visual brand identity.

Shannon Bradford, co-owner of the Gaucho and the Gringa, a food truck based in Sandusky, Ohio, joins Crash Course Marketing Academy Podcast host Gayla Zoz to talk about how small business owners can use social media to their advantage.

Graphic designer Leigh Williams, owner of Amaranth Designs in Chattanooga, Tennessee, joins The Simple Marketing Academy Podcast host Gayla Zoz to talk about what it means to be a creative director and how using one might benefit your business.

Host Gayla Zoz talks about what can go wrong if you ignore negative reviews.

Graphic designer Gwen Canfield, owner of Creative Instinct in Mt. Juliet, Tennessee, joins host Gayla Zoz to talk about what you need to be thinking about and doing if you want to create a website that gets results.

Barbara McGinnis, a Certified Elder Law Attorney and one of the partners at Takacs McGinnis Elder Care Law in Hendersonville, Tennessee, joins The Simple Marketing Academy Podcast host Gayla Zoz to discuss the benefits of educational marketing.

Graphic designer Leigh Williams, owner of Amaranth Designs in Chattanooga, Tennessee, joins The Simple Marketing Academy Podcast host Gayla Zoz to discuss the importance of choosing the right fonts for your visual brand. 

The Simple Marketing Academy Podcast host Gayla Zoz talks about bad habits that can have a negative impact on your personal brand.

Greg Bumb, director of sales for G.F. Puhl Company in Gallatin, Tennessee, joins The Simple Marketing Academy Podcast host Gayla Zoz to discuss the benefits of identifying and communicating what makes your product, service, or advice different and better than the competition.

Kim Baker, CEO of the Gallatin Area Chamber of Commerce, joins The Simple Marketing Academy Podcast host Gayla Zoz to discuss how joining a chamber of commerce can benefit a small business. 

Graphic designer Gwen Canfield, owner of Creative Instinct in Mt. Juliet, Tennessee, joins The Simple Marketing Academy Podcast host Gayla Zoz to talk about graphic design mistakes that make you look like an amateur.

The Simple Marketing Academy Podcast host Gayla Zoz explains what you need to know about how Google presents business information.

Dana Hentschel, Outreach Coordinator at Takacs McGinnis Elder Care Law, an elder law law firm in Hendersonville, Tennessee, joins The Simple Marketing Academy Podcast host Gayla Zoz to discuss how cultivating relationships with referral sources can help a business grow.

Graphic designer Leigh Williams, owner of Amaranth Designs in Chattanooga, Tennessee, joins The Simple Marketing Academy Podcast host Gayla Zoz to discuss the concept of visual branding.

Charles Alexander, Director of the Small Business Development Center at Volunteer State Community College in Gallatin, Tennessee, joins The Simple Marketing Academy Podcast host Gayla Zoz to talk about some of the most common ways that small business owners go wrong when it comes to marketing.

Graphic designer Gwen Canfield, owner of Creative Instinct in Mt. Juliet, Tennessee, joins The Simple Marketing Academy Podcast host Gayla Zoz to share the lowdown on logos—what they mean, how you get one, and more.

The Simple Marketing Academy Podcast host Gayla Zoz explains the basics of claiming a Google business listing.

In the inaugural episode of the Simple Marketing Academy Podcast, host Gayla Zoz talks about the ground this podcast will cover and what you might learn if you listen.