Explore every episode of the podcast Craft to Career
| Title | Pub. Date | Duration | |
|---|---|---|---|
| From Hobby to Industry Leader: Kimberly Jolly of Fat Quarter Shop | 07 Nov 2025 | 00:53:07 | |
In this inspiring episode of the Craft to Career podcast, Elizabeth Chappell chats with Kimberly Jolly, founder and CEO of Fat Quarter Shop, one of the most recognized quilting retailers in the world. Kimberly shares her journey from running a small eBay fabric store out of her home to leading a thriving business that serves quilters across the globe. She opens up about how the company began, what fueled its rapid growth, and the strategies that helped it stay strong in a changing industry. Whether you're a fabric lover, pattern designer, or entrepreneur in the creative space, this conversation is packed with wisdom, encouragement, and practical advice. What You'll Learn in This Episode
Kimberly Jolly is the founder of Fat Quarter Shop, a leading online quilt and fabric retailer known for its vast selection, YouTube tutorials, and beloved community of quilters. With her deep love for quilting and dedication to exceptional service, Kimberly has built a brand synonymous with creativity, quality, and innovation in the quilting world. SHOW LINKS | |||
| How Thimtec Turned an Idea Into a Thriving Quilting Product Business | 30 Oct 2025 | 00:49:48 | |
Meet Jessica and Aiden, the creative duo and owners of Thimtec, a company that's redefining how quilters protect their fingers! Thimtec's signature fabric thimble has quickly gained attention in the quilting world for its comfort, innovation, and thoughtful design. Jessica and Aiden share how their year-old company came to life — from the spark of an idea to a thriving small business. You'll hear about the challenges and wins of developing a physical product, their strategies for growing an audience and boosting sales, and what they wish they'd known before starting out. Whether you're an inventor, a creative entrepreneur, or a curious quilter, you'll love this inspiring story of perseverance, innovation, and community connection. In This Episode, You'll Learn:
Shop the Thimtec Fabric Thimble: Click Here SHOW LINKS
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| Why You Need an Email List (and How to Make It Work for You) | 11 Apr 2025 | 00:26:56 | |
Let's talk about email lists—why you need one, how to grow it, and what to actually send. I'll walk you through my best-performing opt-ins (including the one I keep sharing even though I think everyone already has it), ideas for what to say in your emails, and how to sound like a real human being—not a robot. Plus, I'll share the #1 rule when it comes to building your list: be kind to yourself. Small steps matter. In this episode, you'll learn:
Resources mentioned:
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| 96. Why It Matters Who You Surround Yourself With | 17 Feb 2023 | 00:27:09 | |
Who we surround ourselves with makes all the difference in not only our personal lives, but our business lives as well. In episode 96, I talk about how the people we associate with and what we choose to listen to, plays a role in how we show up, how we view the world and ultimately who we become. Don't miss tips and ideas on how to be successful in life and actually achieve your potential. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy
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| 95. How To Get More People Seeing Your Offer with Michelle Fernandez | 10 Feb 2023 | 00:43:54 | |
Michelle, the Founder and Owner of Michelle Fernandez Media, is a Facebook & Instagram Ad Strategists. She really know her stuff! Michelle shares tips for business success with some marketing strategies sprinkled in as well on Episode 95. Her marketing agency is all about driving more traffic and demand for your offers and help you become more visable to the masses. I am excited to to have Michelle on the podcast as she is such a telented marketing expert and has so much value to offer! Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy
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| 94. How to Run Your Business Better with Stacy Tuschl | 03 Feb 2023 | 00:35:23 | |
In episode 94, I interview Stacy Tuschl who shares insightful information about how to run your business better. Stacy Tuschl started her own business at the age of 18 in her parents' backyard and turned that company into a multi-million dollar business she still runs today. Stacy is a bestselling author, and founder of Well Oiled Operations - helping small business owners around the world create systems that facilitate growth by promoting team accountability and eliminating the common challenge of the CEO's time and energy limitations becoming the bottleneck in scaling the business. The top rated Well Oiled Operations podcast now has almost 2 million downloads where she's interviewed guests like Suze Orman. Stacy was named the 2019 Wisconsin Small Business Person of the Year by the United States Small Business Administration. I am excited to have Stacy on the Craft to Career Podcast to talk about how you can run your business better! Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy | |||
| 93. Online Marketing with Fabric Shop Owner Laura of Global Fiber Shop | 27 Jan 2023 | 00:56:02 | |
This week we talk about owning an online business and what that looks like. Episode 93, Online Marketing with Fabric Shop Owner Laura of Global Fiber Shop, is full of ideas and helpful information- especially if you are thinking about opening up a new online creative business yourself. I am excited to introduce you to Laura! Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy | |||
| 92. Coaching Follow Up: Jemima of Tied With a Ribbon | 20 Jan 2023 | 01:14:02 | |
Six months ago, I held a Coaching Call with Jemima Flendt. Hear what she has learned, implemented and pivoted with and found success with. She shares her process as well as some exciting things happening in her business. Learn from her experiences and apply those things into your business. Find out more on this week's podcast, episode 92. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy | |||
| 91. Meet My Team Part 2 | 13 Jan 2023 | 01:00:22 | |
Curious about the process of hiring and how to find the right fit for you and your business? On episode 91, Meet My Team Part 2, Elizabeth continues interviewing the rest of the Quilters Candy team. Hear more about what the process has been to find and formulate a team that helps her business succeed and just what I she has hired help to do so that she has more time to grow her business. This week, meet Anna Brown, Shereece Spain, Serena Shoup, and Misty Meng. PLUS don't miss the free PDF download that offers help, tips and guidance to better assist you in finding employee's for your business. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy | |||
| 90. Meet My Team Part 1 | 06 Jan 2023 | 00:52:38 | |
This week, I take you behind the scenes and interview some of my employees (the other half to follow in a few weeks). I'm excited for you to meet Jamie McPheeters, Shannon Boyer and Kelli Marshall. In Episode 90, find out how I found them, what they do for me and ideas that I hope you find helpful when you are ready to hire help for your business. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy | |||
| 89. MINDSET: I'm Afraid to Raise My Prices | 30 Dec 2022 | 00:37:02 | |
In a new mini series, I am going to talk about different mindests that we struggle with. This is from feedback from you listeners, sharing what things you struggle with. The first in this series is talking about RAISING OUR PRICES. There is a major fear that people won't buy from us if we raise our prices. So let's look at where this fear comes from, and let's tlak about the fear so that we can move forward with our business and charge what we should. I also touch on the fact that there ARE times when you may want to do something for free as a business owner. But selling your products doesn't need to be one of them. SHOW WEBSITE HERE. | |||
| 88. WHY and HOW to Sell Your Quilt Patterns To Distributors | 23 Dec 2022 | 01:06:38 | |
Do you wonder if it's worth it to sell your quilt patterns to whole distributors? That's a common question. People feel like the price is too low, and that you are better off just selling PDFs. In this episode Kaitlyn on Knot and Thread shares why you should open accounts with Distributors, WHO these companies are, and what you should do to have them say YES. Join myself, Kaitlygn, Liza of Liza Taylor Handmade, Kelsey of White Rose Designs, Casey of Well Spring Designs, and Jess of Quiltd Studios in our conversation and leave knowing how and why you should sell your patterns to wholesale distributors. | |||
| 87. How To Emotionally Protect Yourself | 16 Dec 2022 | 00:55:49 | |
We don't typically talk about the emotional side of running a business. However, as a business owner, protecting your mental health is essential. Running a business is a rollercoaster of emotions. In episode 87. How To Emotionally Protect Yourself, I share some common emotionally draining things that we experience and how to better cope with them. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy | |||
| The Problem Your Business Must Solve (And How to Find It) | 28 Mar 2025 | 00:20:00 | |
If you're running a business—or dreaming of starting one—there's one thing that can make or break your success: solving a real problem. In this episode, I'm diving into why identifying the specific problem your business solves is so powerful, and how it shapes everything from your marketing to your products. We'll talk about:
Whether you're just starting out or feeling stuck in your current offer, this episode will help you get back to the root of what makes a business thrive: solving a problem people actually care about. 🎧 Tune in and let's uncover the heart of your business together. LINKS: 👉 Be sure to subscribe and leave a review if you enjoyed this episode! It helps more creative entrepreneurs find the show, and get great guests for you to enjoy! | |||
| 86. ADHD + Entrepreneurs (my experience) | 09 Dec 2022 | 00:45:53 | |
In this episode, Elizabeth shares about her recent diagnosis with ADHD and how she has found that what she felt was a disadvantage has actaully given her the advantage in the entrepreneural world. Her goal for this episode is to empower you! If there are things in your life that feel like a hinderance, Elizabeth invites you to look at them differently and see the positives. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy | |||
| 85. How much does a Quilt Pattern Designer actually earn? | 02 Dec 2022 | 01:09:05 | |
Have you been wondering just how much you could earn as a Quilt Pattern Designer? Is this a realistic way to pay the bills? I surveyed over 100 pattern designers to give us some more tangible information that can help you see just how profitable this could be. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy | |||
| 84. How to Become a Fabric Designer | 25 Nov 2022 | 00:48:50 | |
in Episode 84, How to Become a Fabric Designer, I answer questions that my followers have asked me about this topic. My hope is that you find this episode helpful as I share tangable, and the nitty gritty things you need to know logistically to design fabric, according to my experience. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy | |||
| 83. How SMALL Changes Make a BIG Impact | 18 Nov 2022 | 00:46:39 | |
Do you feel burned out and overwhelmed? This week learn about How Small Changes Make a Big Impact both for your life and your business. Learn how making incremental changes and being consistent in good habits can set you up for success. In episode 83, I share what I have learned through experience and study that can make all the difference. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy | |||
| 82. How to Work with Dream Collaborators | 04 Nov 2022 | 00:46:02 | |
Join me for a candid conversation about something that is near and dear to my heart. Something that has actually come full circle. Hear what I have learned about working with dream collaborators in this weeks episode, 82. How to Work with Dream Collaborators. Learn what a Dream 100 List is and how to identify your Dream 100. How do you build connections and get in front of others audiences? I become vulnerable and share some cautionary tales from my own experiences and some great tips! | |||
| 81. Current Quilt Pattern Writing Students: Julia Davis and Kimberly Forman | 28 Oct 2022 | 00:42:28 | |
It's an honor and a privledge to have these two talented women in my Quilt Pattern Writing Course AND on this week's episode, Current Quilt Pattern Writing Students: Julia Davis and Kimberly Forman. Take a glimpse into their lives and their businesses as they share with us their backgrounds, where they are in their business, why they are taking my course and their business goals. Episode 81 of the Craft To Career Podcast. | |||
| 80. Quilterpreneurs at Art Gallery Fabrics | 21 Oct 2022 | 00:36:56 | |
Elizabeth Chappell has been an Embassador for Art Gallery Fabrics and recently released her first fabric collection as a designer for Art Gallery Fabrics. As part of her business, Elizabeth also teaches courses for quilterpreneurs, helping them in different areas to turn their craft into a career. On a recent business retreat with some of her course alumni, she brought them to Art Gallery Fabrics to see behind the scenes and ask questions. In this episode, co-owners Pat and Walter Bravo, are interviewed and asked various questions from alumni and you won't want to miss their responses! | |||
| 79. Current Quilt Pattern Writing Students Leslie Rutland and Amy Lollis | 14 Oct 2022 | 01:00:25 | |
Quilt Pattern Writing Course students, Leslie Rutland and Amy Lollis share there business background, what they dream of doing with their business, why they decided to take the course and how the course has helped them with their business goals. As entreprenuers, especially as quilterprenuers, there is so much we have to offer each other. Hear these two share their backgrounds, experiences and insight. You are sure to gain some great business tips and ideas as you listen to episode 79 of the Craft to Career Podcast. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy
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| 78. Business Success (and getting a patent for a product!) with Jenae Alves | 07 Oct 2022 | 00:47:53 | |
Business Success (and getting a patent for a product!) with Jenae Alves will be so helpful to those who are curious about patenting their product. Hear Jenaes story of becoming a long arm quilter and creating a ruler for her process. You won't want to miss her insight and her great ideas for goal setting and business success. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy | |||
| 77. Using Past Experience In Her Quilty Career | 30 Sep 2022 | 00:42:34 | |
Success is not found on a straight path! Hear about Jennifer's Long's journey and how her experiences have added up to bring her to where she is now and has shaped her into where she is going. Jennifer has a long list of experience and is an absolute wealth of knowledge. Hear about her fabulous niche as she shares what she has to offer and brings inspiration to her listeners! | |||
| Back to Business Basics: Answering Your Most Common Questions for Growth & Success | 14 Mar 2025 | 00:29:58 | |
Have business questions? You're not alone! In this episode, I'm sharing the most essential business tips that will help you streamline, grow, and succeed. Top Business Tips Covered in This Episode:✅ Solve a problem – The foundation of a successful business starts with identifying and addressing a real need. No matter what stage of business you're in, it's always a good idea to pause, evaluate, and ensure you're focusing your time and energy where it makes the biggest impact. Links & Resources Mentioned:📩 FloDesk – My go-to email marketing platform! Use code QUILTERSCANDY to save 50% off your first year. 👉 Don't forget to subscribe and leave a review for the Craft to Career Podcast! Your feedback helps more entrepreneurs like you grow their dream business. Got a business question? Email me at hello@quilterscandy.com—I'd love to hear from you! | |||
| 76. From TV Broadcaster to Crafterpreneur | 23 Sep 2022 | 00:43:11 | |
As a creative business owner, have you questioning yourself, wondering should I be doing this? Am I crazy? Feelings of a little bit of insecurity can be normal when starting a business. In this episode, From TV Broadcaster to Crafterpreneur with Jennifer Tryon, find encouragement and motivation as she shares her story of leaving her career to follow her heart into doing something she loves- crafting. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: INSTAGRAM: @crafttocareer and @quilters_candy
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| 71. What to Say So Customers Buy: Marketing Strategies That Work | 16 Sep 2022 | 00:32:17 | |
Words are powerful, especially when it comes to marketing your products or services. Elizabeth Chappell dives into the importance of using the right language to connect with your audience and inspire them to take action. This episode is packed with actionable advice to help you refine your messaging. You'll learn how to frame your marketing in a way that highlights the value you bring while addressing your customers' needs and desires. Elizabeth also shares how to position your customer as the hero of the story, with your product or service acting as the guide to their success. Key Takeaways:
By implementing these strategies, you can craft messages that resonate with your audience and boost your sales. Tune in for insights and examples that will help you refine your marketing approach! SHOW NOTES: SHOW BROUGHT TO YOU BY: FloDesk. Get your first year 1/2 off with code QUILTERSCANDY. PODCAST WEBSITE: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer | |||
| 70. Charging What You're Worth: Recognizing Your Value and Pricing Confidently | 09 Sep 2022 | 00:33:49 | |
Are you charging what your time and expertise are truly worth? As entrepreneurs and creators, it can be challenging to evaluate our own value objectively. In this episode, Elizabeth Chappell dives into the topic of pricing and helps you assess whether you're undervaluing yourself. She breaks down how to identify the worth of your skills, knowledge, and offerings and shares strategies to confidently charge rates that reflect the value you bring to your customers. Elizabeth addresses the common mindset hurdles that creatives face when setting prices, such as fear of rejection or undervaluing their work. You'll learn practical steps to overcome these challenges and start charging rates that not only sustain your business but honor the effort and passion you put into it. Key Takeaways:
This episode is a must-listen if you've ever doubted your pricing strategy or felt unsure about your worth as a business owner. It's time to stop underselling yourself and start thriving! SHOW NOTES: SHOW BROUGHT TO YOU BY: FloDesk. Get your first year 1/2 off with code QUILTERSCANDY. PODCAST WEBSITE: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer | |||
| 69. Elizabeth in the Hot Seat! | 02 Sep 2022 | 00:28:44 | |
In this unique episode, Elizabeth Chappell takes a step back as Erin Tame, alumni of the Quilt Pattern Writing Course, takes over the "host" role! Erin digs into Elizabeth's journey into the quilting industry, how she got started, and the steps that led her to where she is today. Elizabeth shares valuable insights into her success as a quilt pattern writer and educator, including how she created the Quilt Pattern Writing Course to help others turn their passion for quilting into a successful business. Elizabeth explains the skills needed to thrive as a pattern designer, what it takes to write and sell quilt patterns, and the importance of clarity and structure in developing a pattern that others can follow. Whether you're just starting or looking to elevate your quilting business, this episode offers a wealth of information on how you can grow as a pattern designer and writer. Key Takeaways:
If you're interested in pattern writing or want to know more about how to build your creative business in the quilting world, this episode is for you! SHOW NOTES: SHOW BROUGHT TO YOU BY: FloDesk. Get your first year 1/2 off with code QUILTERSCANDY. PODCAST WEBSITE: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer | |||
| 68. Defining True Business Success with Elizabeth Chappell | 26 Aug 2022 | 00:27:30 | |
Have you ever stopped to think about what success truly means to you? In this introspective episode, Elizabeth Chappell encourages you to reflect on your business journey and reframe what success looks like. It's not just about numbers, profits, or reaching a set goal; it's about creating something that brings you joy while serving others. Elizabeth dives deep into how you can align your business aspirations with your values, and how that connection can lead to long-term, fulfilling success. As entrepreneurs, it's easy to get caught up in external measures of success—like followers, sales, and accolades. But what if you could measure success in a way that fills you with purpose and energy every day? This episode will help you define success on your own terms and re-focus on what truly matters to you and your business. Key Takeaways:
Get ready for some daydreaming and reflection as you embark on your journey to success—your way! SHOW NOTES: SHOW BROUGHT TO YOU BY: FloDesk. Get your first year 1/2 off with code QUILTERSCANDY. PODCAST WEBSITE: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer | |||
| 67. The Business of Quilt Pattern Design with Elizabeth Chappell | 19 Aug 2022 | 00:41:51 | |
If you're dreaming of turning your passion for quilting into a profitable business, this episode with Elizabeth Chappell will inspire and empower you to take the next step. Elizabeth, the founder of Quilters Candy, dives into the practical aspects of running a successful quilt pattern design business. From defining your niche to creating a consistent brand and building an audience, Elizabeth shares invaluable insights that will help you set the foundation for success in the quilt pattern design industry. Whether you're just starting or looking to take your existing business to the next level, you'll walk away feeling motivated with clear, actionable steps. Key Takeaways:
Tune in for a deep dive into the world of quilt pattern design and get inspired to start or elevate your own business! SHOW NOTES: SHOW BROUGHT TO YOU BY: FloDesk. Get your first year 1/2 off with code QUILTERSCANDY. PODCAST WEBSITE: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer | |||
| 66. How to Grow Your Email List with Elizabeth Chappell: A Follow-Up to 65 | 12 Aug 2022 | 00:38:42 | |
If you're looking to grow your email list, this follow-up episode with Elizabeth Chappell is just what you need. Building on the insights shared in Episode 69 – "Emails: What to Write and How Often to Send Them," Elizabeth takes questions from listeners and provides even deeper insights into the world of email marketing. She shares actionable tips and strategies to help you grow your email list, connect more effectively with your audience, and convert subscribers into loyal customers. Whether you're just starting to build your email list or are looking for ways to improve your strategy, this episode will give you the tools to take your email marketing to the next level. Key Takeaways:
Be sure to tune in for practical tips that you can apply immediately to start seeing results! SHOW NOTES: SHOW BROUGHT TO YOU BY: FloDesk. Get your first year 1/2 off with code QUILTERSCANDY. PODCAST WEBSITE: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer | |||
| 65. Emails: What to Write and How Often – Mastering Email Marketing for Your Business | 05 Aug 2022 | 00:35:18 | |
You know you should have an email list, but how do you use it effectively? In this episode, Elizabeth Chappell breaks down the key elements of email marketing: what to write, how often to send, and how to connect with your subscribers in a meaningful way. What You'll Learn:
Key Takeaways:
This episode is packed with practical advice and actionable steps to help you optimize your email list, grow your audience, and connect with your subscribers in a way that supports your business goals. Whether you're just getting started or looking to refine your strategy, these tips will help you succeed in email marketing! SHOW NOTES: SHOW BROUGHT TO YOU BY: FloDesk. Get your first year 1/2 off with code QUILTERSCANDY. PODCAST WEBSITE: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer | |||
| 64. Fabric and Quilt Design with Sharon Holland: A Creative Journey with Art Gallery Fabrics | 29 Jul 2022 | 00:51:15 | |
Sharon Holland shares her incredible journey from aspiring designer to quilt and fabric designer for Art Gallery Fabrics. In this episode, she opens up about how she built her creative career and became a sought-after designer, inspiring others to pursue their own artistic ventures in the fabric and quilt industry. What you'll learn:
Key Takeaways:
Sharon's story is a perfect example of how following your passion and working hard can lead to success. Whether you're interested in fabric design, quilt design, or simply looking to jumpstart a creative business, this episode is sure to inspire! SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy | |||
| 63. A Quilty Career with Emily Dennis: From Photographer to Quilt Pattern Designer | 22 Jul 2022 | 00:47:25 | |
Emily Dennis shares her inspirational journey of turning her passion into a successful career. Starting as a photographer, Emily pivoted to become a quilt pattern designer and the owner of Quilty Love. In this episode, Emily dives into her entrepreneurial journey, offering valuable insights and tips for others looking to follow their dreams in the quilting world. What you'll learn:
Key Takeaways:
Emily's story is a testament to perseverance and passion, making this episode a must-listen for anyone looking to start or grow their creative business! SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy | |||
| Saying Yes to Creativity: Christina Lee on Fabric Design, QuiltCon, and Building a Creative Career | 07 Mar 2025 | 00:44:05 | |
If you've ever struggled with saying yes to new opportunities, this episode is for you! Tune in to hear how Christina Lee, of Sweet Potato Quilts, leans into her passions while balancing a busy, fulfilling creative life. 📢 Listen now and get inspired to embrace your own creative journey! Links From This Episode: Sweet Potato Quilts Website - CLICK HERE | |||
| 62. Starving Artist? No Way! Business Tips from Carina Gardner | 15 Jul 2022 | 00:46:42 | |
Tired of the "starving artist" stereotype? In this episode of the Craft to Career Podcast, we're joined by Carina Gardner, a successful fabric and paper designer, course creator, and business owner. Carina shares her wealth of knowledge on how to build a thriving creative business, break free from the "starving artist" mindset, and find sustainable success. What you'll learn:
Key Takeaways:
If you're looking for inspiration, motivation, and practical advice on how to level up your business, this episode is a must-listen! SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy
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| 61. Surface Pattern Design Careers with Stephanie of Fancy That Design House | 08 Jul 2022 | 00:28:46 | |
Curious about the world of surface pattern design? In this episode of the Craft to Career Podcast, Stephanie of Fancy That Design House shares her fascinating journey of turning her creative passions into a thriving business. From her beautiful aesthetic to her successful surface pattern design career, Stephanie's insights are sure to inspire anyone looking to break into the surface design industry. What you'll learn in this episode:
Whether you're just curious about surface design or considering making it your career, Stephanie's story offers valuable lessons and inspiration. Be sure to tune in and find out how she turned her artistic skills into a successful business! Key Takeaways:
Don't miss out on this opportunity to learn from a professional who has made a significant impact in the world of design! SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy | |||
| 60. 16 Creative Ways to Earn Money as a Quilt Pattern Designer | 01 Jul 2022 | 00:33:45 | |
Are you a quilt pattern designer looking for ways to diversify your income? There are numerous opportunities to monetize your creative skills beyond just selling patterns. In this episode of the Craft to Career Podcast, Elizabeth Chappell explores 16 effective strategies that can help you turn your passion for quilting into a sustainable and profitable business. Whether you're a seasoned designer or just starting out, these income streams can help you build a more lucrative business in the quilting industry. By diversifying your income streams, you not only increase your earning potential but also reduce the risk of relying on a single revenue source. Start implementing these strategies and see how they can transform your quilting business. SHOW NOTES: FREEBIE: https://quilterscandy.com/ways-to-earn-money/ https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy | |||
| 59. Growing Her Quilting Career with Jennie of Clover and Violet | 24 Jun 2022 | 00:42:34 | |
Jennie from Clover and Violet is a true example of how to grow a creative business with passion and purpose. As a proud alum of the Craft to Career Course, Jennie has transformed her love for quilting into a thriving business. In this conversation, Jennie shares her journey, including the challenges and triumphs that come with growing a quilting business. Elizabeth Chappell offers tailored advice on how to reach the next level of business growth, helping Jennie (and you!) expand your reach, increase revenue, and build a sustainable brand. Key Takeaways:
This episode is packed with inspiration for anyone looking to take their quilting business to the next level. Whether you're just starting or are already established, Jennie's journey and Elizabeth's coaching will give you practical tools to accelerate your success. SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy | |||
| 58. Quilting Career + Business Coaching with Jemima Flindt | 17 Jun 2022 | 00:48:33 | |
Jemima Flindt is a creative quilting entrepreneur whose journey to success is a testament to the power of dedication and creativity. In this coaching session with Elizabeth Chappell, Jemima shares how she built her thriving quilting business and the strategies that have been key to her growth. Whether you're looking to expand your brand, develop new products, or master your marketing approach, Jemima's insights are invaluable. Key Takeaways:
This coaching call is packed with lessons for creatives looking to build and scale a business around their passion. If you're ready to take your quilting career to new heights, Jemima's experience and Elizabeth's advice will inspire and guide you every step of the way! SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy | |||
| 57. WHERE IS SHE NOW: Follow up coaching call with Erin Grogan | 10 Jun 2022 | 00:42:48 | |
It's been almost a year since Erin's first coaching call, and she's made some incredible strides in her quilting business! In this follow-up call, we check in on her progress, explore what strategies have worked, and dive into the steps she's taken to grow her business. Erin shares how she implemented the advice from our first conversation and how it has made a real difference in her success. What specific actions did Erin take that boosted her business? How has she found success in areas like marketing, audience growth, and product offerings? Plus, Erin has some exciting plans for the future that you won't want to miss! Key Takeaways:
This episode is a must-listen for anyone looking for inspiration and tangible takeaways from someone who has been there, done that, and is continuing to evolve their business. SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy | |||
| 56. My Journey to Fabric Designer and Published Author | 03 Jun 2022 | 00:43:57 | |
In this candid and heartfelt episode, host Elizabeth Chappell opens up about her personal journey to becoming both a fabric designer and a published author in the quilting industry. Elizabeth takes you behind the scenes of her creative career, sharing the ups, downs, and everything in between as she navigated the world of quilting and design. From her initial interest in quilting to the moment she decided to pursue a career in the quilting industry, Elizabeth discusses the challenges and triumphs that have shaped her journey. She goes into detail about the process of becoming a fabric designer, the steps she took to get her designs into the world, and how she made her dream of publishing her own books a reality. Whether you're a fellow quilter looking to break into the industry, an aspiring author, or simply someone who enjoys hearing the stories of successful entrepreneurs, this episode is packed with insights, inspiration, and practical advice. Elizabeth's vulnerability and honesty will resonate with anyone looking to pursue their creative passions while building a business. Key Takeaways:
This episode is for anyone dreaming of turning their creative passion into a career, and Elizabeth's story will inspire you to take the next step in your own journey! SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy | |||
| 55. Online Shop Success: Ideas for Success with Victoria of Midlife Quilter | 27 May 2022 | 00:42:26 | |
Running a successful online shop, especially in a creative niche like quilting, requires a mix of passion, strategy, and marketing savvy. In this episode, Victoria of Midlife Quilter shares her journey from fabric lover to shop owner and offers insights on how to succeed in the competitive world of online fabric retail. Victoria dives into her experience of starting and growing her online fabric store and reveals one of her most effective marketing strategies that she believes every fabric shop owner should adopt. If you're thinking about opening an online store or are already running one, this episode is packed with practical tips to help you increase sales, build customer loyalty, and stand out in a crowded market. Key Takeaways:
This episode is perfect for anyone looking to dive into the world of online retail, especially in the creative space. Listen in for inspiration and actionable strategies to help your online shop thrive! SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy | |||
| 54. Branding Help with Sarah Ann Design: Define Your Brand & Attract Your Audience | 20 May 2022 | 00:47:32 | |
Branding plays a crucial role in defining your business identity and attracting the right audience. This week, Sarah Ann Design, a branding and website expert for creative entrepreneurs, shares her insights on how to successfully define your brand and ensure it speaks to your ideal customers. In this episode, Sarah explains the essential elements of effective branding, from choosing the right colors and fonts to building a website that resonates with your target market. Whether you're just starting out or looking to rebrand, this conversation is packed with actionable tips to help you create a brand that stands out. Key Takeaways:
This episode is perfect for creative entrepreneurs who are looking to strengthen their branding, improve their website, and connect more deeply with their target audience. Tune in to gain the knowledge you need to elevate your business and make a lasting impression! SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy | |||
| 53. Grow Your Audience with Instagram Reels with Jessica Rose of QuiltD Studios | 13 May 2022 | 00:41:13 | |
Looking to grow your business on Instagram and have more success with Reels? Jessica Rose of QuiltD Studios is here to share her insights! In this episode, Jessica reveals how she has used Instagram Reels to connect with her audience and expand her reach as a creative entrepreneur. Instagram Reels can be a game-changer for your business, and Jessica explains the best practices for using them to their full potential. Whether you're looking to create more engaging content, reach a wider audience, or drive more sales, you'll learn practical tips and strategies to help you succeed. Key Takeaways:
If you're ready to take your Instagram presence to the next level, this episode is full of actionable insights to help you grow and thrive. Tune in to hear how Jessica Rose can help your business succeed with Instagram Reels! SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy | |||
| From Day Job to Shark Tank: Mike from Legit Kits on Growing a Creative Business | 28 Feb 2025 | 00:44:31 | |
Ever wondered what it takes to turn a creative passion into a thriving business? In this episode, I chat with Mike from Legit Kits, a Foundation Paper Piecing (FPP) company that was recently featured on Shark Tank! Mike shares his journey—from balancing his day job to scaling his FPP business and landing a spot on national television. He offers invaluable insights into growing a creative business, overcoming challenges, and staying true to your vision. We dive into: Mike is real, down-to-earth, and full of motivation for entrepreneurs and makers alike. Whether you're just starting or looking for fresh inspiration, this episode is packed with wisdom you won't want to miss! 🎧 Listen now and get inspired to take your creative business to the next level! 🔗 Links & Resources:
👉 Don't forget to subscribe and leave a review if you enjoyed this episode! It helps more creative entrepreneurs find the show. | |||
| 52. Piss People Off: Handling Criticism and Using It to Fuel Your Success | 06 May 2022 | 00:27:32 | |
Sometimes, putting yourself and your business out there can ruffle a few feathers—and that's perfectly okay. In fact, it might be a sign you're on the right track! In this episode, we dive into the concept of criticism, especially when it comes from "nay-sayers" or people who feel threatened by your success. Criticism can sting, but it's also an opportunity. Learn how to handle the negative feedback with grace, and more importantly, how to use it as fuel to propel you forward. Being bold and visible in your business often means you're stepping into uncharted waters, and not everyone will agree with your approach. But that's not only okay—it's a sign of growth. Key Takeaways:
Don't let criticism stop you from moving forward. Instead, use it as a springboard to grow and achieve even greater success! SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy | |||
| 51. Hiring Help for Pinterest with Shereece Spain: Unlocking Pinterest's Potential for Your Business | 29 Apr 2022 | 00:41:02 | |
Are you considering Pinterest for your business but aren't sure how to leverage it effectively? Wondering if it's really worth your time and effort? In this episode, Shereece Spain shares her expert insights on how Pinterest can become a powerhouse for sales and growth in your business. Shereece walks us through the reasons why Pinterest should be on your radar, whether you're looking to increase visibility, drive traffic, or boost sales. With her expertise, she explains how Pinterest differs from other platforms and why it's particularly valuable for businesses like yours. She also discusses the option of hiring help to manage Pinterest marketing, giving you a clear idea of when and why it might make sense to bring in a pro. If you've been hesitant about Pinterest or don't have the time or expertise to manage it yourself, this episode will provide the clarity you need to make an informed decision. Plus, Shereece outlines how hiring an expert can help you unlock Pinterest's full potential, saving you time and boosting your business results. Key Takeaways:
Whether you're just starting out or ready to take your Pinterest strategy to the next level, this episode will help you understand how to use this platform to your advantage, and when to bring in a pro to handle it for you! SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy | |||
| 50. The Power of Quilting Friends: Building Supportive Relationships for Your Entrepreneurial Journey | 22 Apr 2022 | 00:52:10 | |
Building a business is a challenging yet rewarding experience, and having the right kind of support can make all the difference. In this episode, we discuss the importance of surrounding yourself with quilting friends who share similar interests and goals. These friendships are not just about having fun and enjoying the craft; they play a crucial role in supporting your entrepreneurial adventure. We dive into how your quilting community can uplift you, provide advice, share valuable business tips, and help keep you motivated when times get tough. Whether it's brainstorming new ideas, offering constructive feedback, or simply being there for a chat, having a circle of like-minded friends can give you the confidence and strength to keep pushing forward in your creative business. Key Takeaways:
If you're feeling alone in your entrepreneurial journey, this episode will show you why creating or joining a supportive group of quilting friends can make all the difference. Let's dive in and explore how these relationships can truly elevate your business and your life! SHOW NOTES: https://quilterscandy.com/category/podcast-episodes/ QUILTERS CANDY WEBSITE: INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy | |||