Explore every episode of the podcast CPG Vibes

Here's the latest CPG news happening right now on February 6th, 2025 including Liquid Death Pulls Out of the UK, Local Emerging Brand Expansions, Kehe Show Wrap Up

Liquid Death is pulling back to its domestic US market and pausing international sales efforts – including in the UK – The Grocer can reveal.

The canned water and soft drink brand said it was “temporarily pausing” international expansion, having shifted production from Austria to the US last summerAccording to: https://www.thegrocer.co.uk/ “Despite strong demand and brand awareness growth in our limited international rollout, we are temporarily pausing international efforts since we no longer have production capabilities outside of the US,” a spokeswoman for Liquid Death told The Grocer.

Liquid Death was looking forward to “meeting the international demand in the future when our supply chain can support these efforts,” the spokeswoman added.

However, Liquid Death – which commands an rsp of £5.50 per 4x500ml pack in Tesco – has failed to make a splash in the UK since debuting in spring 2023.

The brand invested heavily to support its UK rollout, sponsoring Download Festival in 2024, as well partnering with other Live Nation music festivals and events.LEXINGTON BAKES Chilled Oat Bars are coming to Lazy Acres Natural Market March 1st! 🥳 Chances are you haven't had an oat bar like this before…

Inspired by British Flapjacks, which I fell in love with years ago, our chilled sprouted oat bars are fresh, simple, insanely delicious, a little chewy, a little crunchy, and pack a short but mighty list of the best ingredients in the world including Straus Family Creamery browned butter. 🧈✅ 100% Organic Ingredients

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Milk coffee and matcha lattes, is expanding in Northern CAFind them on-shelf at key retailers including Berkeley Bowl, Good Eggs, Lunardi's and Sacramento Co-Op. They Have added over 35 doors in the last week The Kehe show in Phoenix, AZ has come to an end after 3 days, with many pictures being posted on Linkedin, it was a huge success with many buyers and brands present. CEO Deb Conklin even walked the show and said 'hello' to brands

Here's the latest CPG news happening right now on February 3rd, 2025 including Trump Tariff Delays, Kehe Summer Show, Legacy Brand Out of Business, and a Valuable Fundraising Workshop worth attending

The leaders of Canada and Mexico said Monday that the U.S. had agreed to delay tariffs on their countries by at least 30 days. Prime Minister Justin Trudeau said Canada will begin implementing a $1.3 billion border plan during the pause. Businesses across North America have been assessing the potential impact of the levies announced by President Donald Trump, as well as possible retaliation. Tariffs on America's biggest trading partners could upend industries from energy to food, beverage, health, and beauty

The Kehe Summer Show will be held February 4-5 at the Phoenix Convention Center in Phoenix, AZ. Expect many buyers and emerging brands to be there as usual. Applications are of course closed since the show starts tomorrow, but never too late as a buyer to go, see the latest and greatest, and submit orders in the spot on the show floor

Alison Cayne, Founder of Haven's Kitchen, a brand that has had longevity in the better for you sauce category, has unfortunately ceased operations effective February 1st, 2025.Ali Cayne wrote on her Linkedin Post:

"This is a tough post to write. Haven’s Kitchen is ceasing operations today. There’s a lot I’d like to say, and a lot of thoughts that haven’t formed into coherent sentences yet. They will come.

For now, though, nothing feels as important as thanking the incredible people I’ve had the privilege of working with over the past several years. From a brilliant, hilarious team, to supportive and gracious investors, to retail, marketing, finance, and manufacturing partners that felt more on the boat than off it — I’ve been a lucky one. "

Sign up now for Jeff Church's 3 Day FREE Virtual 3-Day CPG Fundraising Workshop. Learn how Jeff scaled Suja beyond $100M through fundraising to grow the business.

📅 Workshop Dates: February 4–6, 2025

⏰ Time: 9:00 AM PT (75-minute sessions)

🌐 Format: Virtual: https://learn.dreammakershq.com/3-day-workshop

Trump Tariffs and how they will affect CPG Brands and consumers, Emerging Brands New Launches in Retail, and Expo West Gouging

The controversial Trump Tariffs announced over the weekend will be going into effect on Tuesday, February 4th, placing up to a 25 % tariff on all goods with exception to energy which is at 10 %. Canada has since retaliated and is threatening to impose their own tariffs on up to $300B worth of US goods coming into Canada starting in February.

According to Trump: He has said he plans to impose tariffs for three reasons. “Number one is the people that have poured into our country so horribly and so much,” he said on Thursday. “Number two are the drugs, fentanyl and everything else that have come into the country. Number three are the massive subsidies that we’re giving to Canada and to Mexico in the form of deficits.”

These tariffs are expected to affect thousands of CPG brands manufacturing and shipping from Canada and Mexico, resulting in higher prices in retail, and potentially affecting velocities and a reduction in sales for these brands looking to continuing to grow in retail

According to Mike Fata, Founder of Manitoba Harvest, an entrepreneur who resides in Canada, his latest Linkedin Post says: "Remember, We can be pro-family, pro-team, and pro-country, without crapping on others"

In retail expansion news: Glonuts has expanded to Texas and is rolling out to 153 HEB Stores. Also, it may be slightly old news, but WIld Wonder has also expanded nationally in Whole Foods

New Hope's Expo West is catching some flack for their high prices for this year's Natural Products Expo West Show, with badge passes costs for manufacturers, suppliers, and other business service companies as high as $4,500 per person. This definitely locks out some emerging brands and service providers looking to grow their business and network

We are proud to bring back 3 incredible entrepreneurs and CEOs in the CPG Industry for our coveted Master Series (Volume 5).

They are going to share their experiences running brands doing tens of millions in revenue, and some even eclipsing $100M annually as powerhouse and nationally distributed brands.

They share not only past experiences, but strategies and insights on brand building, financial management, and becoming a sustainable CPG brand in a highly competitive and difficult marketplace.

This episode is sponsored by Dream Maker's 'Fund-Raise with Confidence - FREE Workshop For CPG Entrepreneurs' taking place Feb 4-6, 2025 and hosted by Jeff Church himself! To sign up for this workshop, go to this link:https://learn.dreammakershq.com/3-day-workshop

In this episode, we are opening the floor to our community to ask us questions and raise any topic you would like to discuss. Whether it's supply chain, sales strategy, packaging and branding tips, fundraising, crowdfunding, you name it. We'll chat about it!

This is a truly No Script, Just Chat episode and anything goes! This episode is sponsored by Playper - Re-Imagining Kids Toys for a More Sustainable Future

Crowdfunding Campaign to invest now in Playper: www.wefunder.com/playper

In this very important episode, we have entrepreneurs share their stories of burnout and what they are doing to overcome and reduce or prevent burnout.

We are bringing on the following entrepreneurs: Jake Karls of Mid-Day Squares, Drew Henry of Revival Tea, and Luke Abbott of VDriven to discuss and share some of their tips and strategies.

This episode is sponsored by PFE (Power Full Energy) Distribution.

We are happy to be back after taking two weeks off for the holidays! Alex and Wade are going to discuss their bold predictions for 2025 in the CPG Space, plus we are celebrating 3 years of CPG Vibes (with many more years to come!)

Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events.

They also do shout-outs and answer questions live from viewers & listeners during their show. This episode is sponsored by Melting Forest.

We are on our 4th installment of the 'Outside The Tank' Series.

This time, we are bringing on Kevin Consolo of ERASERS, which is a tool to remove scuff marks and dirt from your favorite shoes.

And Kent Yoshimura, Co-founder of Neuro Gum, a gum that provides brain health benefits. This episode is sponsored by Melting Forest and our on-going sponsor RangeMe.

Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 37 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events.

They also do shout-outs and answer questions live from viewers & listeners during their show.

After a wonderful Expert Series last week, we are back to our normal format of just Alex and Wade chatting all things CPG.

This week we will share the NOSH recap in Marina Del Rey and how the event went and also the Pitch Slam Winner.

NOSH is presented by BevNet. We will also share some tips and strategies on getting into Sprouts, including the coveted innovation set where brands are entered into over 400 doors on a 3 month test before expanding into the main Sprouts set.

This episode is sponsored by Creative Kaiju and our on-going sponsor RangeMe.

This week we are bringing on 3 accomplished CEOs that are currently running or have run successful CPG Brands. We hear about their strategy on scaling brands including innovation, leadership and team building, market opportunity, distribution strategies, and much more.

We are bringing on the following:

Jeff Church - Previous CEO of Suja

Max Dichter - CEO of 4th and Heart

John Foraker - CEO of Once Upon a Farm

This episode is sponsored by Power Full Energy. Our on-going sponsor is RangeMe.

Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 37 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events.

They also do shout-outs and answer questions live from viewers & listeners during their show.

This week we are going to cover the endless landmines that are in CPG and how to conquer these with strategy and making the right decisions at the right time.

There are a few very important areas that can 'make or break' a CPG brand including:

- Distribution strategy

- COGS and point of profitability

- Channels to pursue and NOT pursue

- Packaging and refrigerated vs. shelf-stable

- and Much more

Our weekly sponsor is Power Full Energy and Robert Cogan and our on-going sponsor is RangeMe.

Our coveted 'Master Series' is back after a 3 month break. We are excited to bring on CPG pros who are masters of their own craft and have found massive success in the space.

We are being joined by Will Nitze, CEO and Founder of fast growing functional bar brand, IQ Bar. Ben Mand, CEO of Guayaki Yerba Mate.

And Tom Hicks, previous CEO and current Chief Commercial Officer of Zico Coconut Water.

This episode is sponsored by WN Deen Advisory with Walid Naserdeen.

Our on-going sponsor is RangeMe. Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 37 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events.

They also do shout-outs and answer questions live from viewers & listeners during their show.

We are dedicating this episode to covering topics on how to build your social media presence including running TikTok Shop and making captivating social creatives.

We are being joined by Mark Ross from Konsort Social and Adam Brown with Sircle Media.

Our on-going sponsor is RangeMe and this week's sponsor is Social Nature.

Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events.

They also do shout-outs and answer questions live from viewers & listeners during their show.

This week we discuss something that has been on the minds of CPG entrepreneurs the last 2 years with the macro-economic challenges. "Should I start a CPG Brand right now?" And those that are knee deep in running their brand, when is it okay to continue, or what are the signs that it may not be working and better to cut your losses?

These are not comfortable topics by any means, but Wade and Alex will dive into this important discussion.

This episode is sponsored by RangeMe and our weekly sponsor is Melting Forest.

This week Wade and Alex dive into what are the best areas to put your capital to maximize return on investment when it comes to running a CPG brand. There are areas that are prudent to invest in that bring short term and long term value.

There are services that while it may bring some value, are they really worth investing in and will it bring a sustainable return on your company. We do a deep dive on all things CPG services and dissect what's worth it or not depending on company size.

Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events.

They also do shout-outs and answer questions live from viewers & listeners during their show. This episode is sponsored by My Way 3PL and RangeMe and weekly sponsor is Rebel Eats.

We are VERY excited about our special edition 'Outside The Tank' (Volume 3) coming at you this Friday. For those that don't know, we bring on CPG entrepreneurs who appeared on Shark Tank live on ABC aired in front of millions at home.

Daniel Zakowski CEO of Ready. Set. Food!

Hank Watt Founder of Nature's Wild Berry

Josh Belinsky

Slate Milk

Each will share their stories leading up to Shark Tank to the moment they entered show on the famous Persian rug in front of the Sharks to pitch their product.

Some areas we will cover with our guests:

-What was taped but never made it to air?

-Where are the brands now and how was Shark Tank affected their company's growth?

-Best/worst parts of their pitch?

-Did the deal actually go through (if there was a deal on air)?-Much more!

This episode is sponsored by Walid Nasserdeen and W.NDeen Advisory and our on-going sponsors RangeMe and My Way 3PL

After a phenomenal Expert Series last week with 3 amazing Women Entrepreneurs running CPG Brands, we are back to basics with Wade and Alex and their usual back and forth banter.

We are excited to chat about a very important topic on how to build a sustainable CPG brand in this day-in-age. With capital markets drying up, brands are struggling more than ever to maintain cash flow and grow sustainably without making big mistakes which can sink their company. With a recent announcement of Better Brands (once valued at $170M) out of business, and many others before, it puts things in perspective on the most sound strategies to build a CPG brand.

Wade and Alex will discuss their thoughts on the best ways to achieve this, build a great brand, and stay in business for a the long haul.

We will also discuss emerging brands today that are nostalgic in their branding and packaging and re-inventing childhood favorites and modernizing them for today's market.

Our sponsor for this episode is The Healtea and Leila Kairns, proudly partnered with Power Full Energy Distribution and Robert Cogan.

This week we are joined by 3 dynamic female founders that have started CPG brands scaling nationally in retail stores and online. Just 13 % of all start-ups are female-founded, so we wanted to give a spotlight on female-led companies and their personal stories on starting their past and present brands.

In no particular order, we are joined by Karen Danudjaja, Co-founder of Blume. Nicole Dawes, Founder of Nixie Beverage Company, and Lan Pham, Founder of Sang Vietnamese Coffee.

This week's episode is sponsored by Social Nature. Our on-going sponsors are RangeMe and My Way 3PL

We are coming at ya this week with recommendations and strategy for your trade show schedule in 2025 including Expo West, Newtopia Now, Fancy Foods, UNFI, Kehe, and many others worth attending.

Back by popular demand, we will continue our 'Stuff We Love' segment and share more brands and products we love that are in Alex's or Wade's pantries and fridges.

This episode is sponsored by Revival Tea and they are currently raising an online crowdfunding round at https://lnkd.in/gFXbgQ5r and are approaching $400k raised!

Our on-going sponsors are My Way 3PL and RangeMe. See you there!

This week we will discuss the controversial Lunchables competitor being launched by Mr Beast, Logan Paul, and KSI. We also will have an extended session talking about all the brands and products in Alex and Wade's fridges and pantries that we absolutely love.

Our episode sponsor is Rebel Eats and Trevor Smith.

Our on-going sponsor are My Way 3PL and RangeMe. Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events.

They also do shout-outs and answer questions live from viewers & listeners during their show.

In 1998, Marc Randolph with his co-founder Reed Hastings started the now streaming giant Netflix. They started what is now commonplace in almost every American household and changed the way we view media forever.

Marc will share his story on starting Netflix and also taking the helm of CEO during his time at the company before he stepped down.

This week's episode is sponsored by Power Full Energy Distribution (Robert Cogan). Our on-going sponsors are RangeMe and My Way 3PL.

What brands are about to catch fire and need to be watched as the next wave of the future? Wade and Alex will submit their predictions and share what brands they think are the next ones to explode on the scene. We also share what stores we shop at and why and what about the experience keeps us coming back.

This episode is sponsored by Robert Cogan and Power Full Energy Distribution. Our on-going sponsors are My Way 3PL and RangeMe.

Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events.

They also do shout-outs and answer questions live from viewers & listeners during their show.

This week Wade and Alex discuss Newtopia Now - the very first event of its kind that took place in Denver, CO this past week August 25-27, 2024. We will list out any news and feedback from this convention and also shout out comments from the audience and anyone who attended.

On the flip side, brain health products that improve cognitive ability, focus and brain function are continually on the rise. What is the future of this category and how will brands continue to innovate to make an impact and gain market share? Our opinions will be shared.

This week's episode if sponsored by Rebel Eats, and our on-going sponsors My Way 3PL and RangeMe.

After an action packed 'Master Series' Episode last week, we are returning back to our classic format of No Script, Just Chat with the usual CPG banter back and forth.

We will talk all things CPG, shout out comments from the audience, and review any big CPG news items.

This episode is sponsored by Kyowa USA (makers of Cognizin and Immuse). On Going sponsors are RangeMe and My Way 3PL.

We are honored and excited to be joined by some of the best and brightest CPG people in the industry. On our 3rd edition of the Master Series, we are being joined by Mark Samuel, CEO of IWON Organics (a fast growing prominent organic snack brand), Adam Brown, CEO of Sircle Media (one of the leading CPG focused social media agencies in the country), Max Baumann (CEO of one of the largest CPG merchandising brands in the country), and Czar Daniolco, Co-Founder of Hi Touch Distribution (now called Hi Touch Libations).

BIG Thanks to our on-going sponsors My Way 3PL (https://lnkd.in/gcSXrV2P) and RangeMe (https://lnkd.in/gwXQar3P)

This week's episode is sponsored by Social Nature who helps natural brands get discovered on retail shelves through their community of 1.1 million shoppers who are looking for better-for-you options.

Another episode of CPG Vibes coming at ya!

A couple of great topics we will be covering include Trending Categories and what's next to look out for. Especially if you are doing innovation or creating a new product or company, this episode is for you.

We will also have an 'Ask Us Anything' format where the audience can ask Wade or Alex anything and we will answer, whether we like the question or not!

This PLUS just good old fashioned banter and CPG chat between Alex Bayer and Wade Yenny.

Our on-going sponsors are My Way 3PL and RangeMe and this week's sponsor is Kyowa (Cognizin and Immuse)

Coming off a fantastic Expert Series episode last week, we are back and it's just the two of us: Alex and Wade. There has been extensive travel and different special edition episodes, and we are happy to be back to basics and both back on the live show together.

We will be discussing Newtopia Now, the most recent event addition by New Hope, and our predictions on how the event will go since this is essentially the replacement for Expo East.

We will also look at common pitfalls committed by CPG brands and how to avoid these. A must-listen for any CPG entrepreneur.

Our on-going sponsors are My Way 3PL and Rangeme. Our weekly sponsor for this episode is Cognizin.

This is the 3rd installment of our 'Expert Series' special edition. We are truly excited since we are focusing on 3 important elements in CPG: Brands, Brokers, and Buyers. No matter what side of the aisle you are on, you are likely to be interfacing with one or all of these pieces of the puzzle.

We are bringing on (in no particular order) Ali Shouman, Chief Commercial Officer of CA Fortune; Jeff Church, co-founder of Suja and founder of CPG Brand Accelerator; Karen Danudjaja, co-founder and CEO of fast-growing superfoods brand Blume; and Darren Viscount, Natural Living Senior Category Manager at Bristol Farms.

Our show's ongoing sponsors are RangeMe and Vdriven. This week's sponsor is MatchaKo (a delicious matcha-based beverage) with Mark Missirlian.

On this week's episode, Wade is traveling and so we are having Nick Saltarelli, co-founder of Mid-Day Squares is joining us as the honorary co-host for our show.

We will talk all things CPG as usual and Nick will share the latest and greatest at MDS. If you want to ask questions and have us shout out comments, make sure to watch on Linkedin Live!

The prize this week will be a 12 pack of Mid-Day Squares for a lucky winner.

Our on-going sponsors are Vdriven and RangeMe.

This week's sponsor is Power Full Energy Distribution and Robert Cogan.

CPG Vibes - Special Edition : Outside the Tank (Volume 2)Our special edition 'Outside the Tank' is back for a second edition featuring CPG founders that have appeared on Shark Tank.

This episode includes Justin Fenchel with BeatBox Beverages, Debbie Mullin with Copper Cow Coffee, and Jim DeCicco with Super Coffee (Kitu Life). Alex Bayer, our co-host, was also on Shark Tank in 2020 (with Genius Juice) so he will also have some things to add!

We get to hear about their experience leading up to the taping of their episode in studio, how they got on the show, what it was like pitching the Sharks, things that happened that never made it to air, where they are now, and much more!

Join Alex and Wade for this special episode and ask questions directly to these Shark Tank Alumni!

On-Going sponsors are VDriven and Rangeme and this week's sponsor is MDM Packaging, for all your CPG packaging needs!

This week Alex is on the road for our broadcast in the Sunshine state (Florida) and Wade is back at home.

It's been a lot of travel and unexpected events these past few weeks, but co-hosts Alex and Wade are reunited for the first time in 3 weeks, bantering back and forth as usual and engaging with the community.

We will be discussing major relevant items in CPG and also shouting out comments.

Our on-going sponsors are Vdriven and RangeMe and they are offering discount deals on their services that we will mention during the show.

This week's sponsor is Power Full Energy and Robert Cogan.

We are proud to bring on the editor in chief of Entrepreneur Media and Entrepreneur Magazine, Jason Feifer.
He also is part of the platform 'CPGFastTrack' to help CPG brands, where he is a listed coach and facilitator to help brands scale along in partnership with other experienced founders in CPG.
He will share more about this program and how to get involved to scale your CPG brand.
Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events.
They also do shout-outs and answer questions live from viewers & listeners during their show.

This week we are going back to our roots with bantering back and forth. However, this episode is different since Alex Bayer is OUT with a cold and none other than Mark Samuel steps in to co-host

We will be discussing major relevant items in CPG and also shouting out comments.

Stop on by and enjoy our informative and entertaining chat on all things CPG.

Our on-going sponsors are Vdriven and RangeMe and they are offering discount deals on their services that we will mention during the show.

CPG Vibes - Episode 121 - Expert Series (Volume 2) - Crowdfunding

This week is our 2nd edition of our Expert Series, where we bring on experts in specific areas to help the CPG community.

This edition is all about crowdfunding (a.k.a community rounds)We are bringing on from the crowdfunding platform side Justin Renfro, Head of Partnerships with Wefunder and Harrison Bert, Director of Fundraising at Start Engine.

We are also bringing from the brand side: Hayley Painter, Co-Founder of Painterland Sisters who recently maxed their raised at $1.24M on Wefunder, and Emanuel Storch, CEO of Blackbird foods who is currently raising on Start Engine and approaching $100,000.

We will discuss whether crowdfunding is right for you, strategies for a successful campaign, structures to consider when raising online, and the pros and cons of raising online versus traditional fundraising.

We also want to thank our on-going sponsors Vdriven and RangeMe, and this week’s sponsor Naturally LA and Executive Director Rana Manzi.

This is one you don't want to miss!

This week is the usual banter between Alex and Wade, talking all things CPG.

The weekly sponsor is Power Full Energy (PFE) Distributing and Robert Cogan. Wade Yenny will be announcing my next stop in my work journey and trust me when we say, it WILL be an opportunity for emerging brands to hashtag#workwithwade and grow together!

On-going sponsors are RangeMe and Vdriven.

Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events.

They also do shout-outs and answer questions live from viewers & listeners during their show.

The first edition of our Pop-Up Series where we will come on for a live show on a random day with our #NoScriptJustChat format.
We are testing a new streaming software because we are tired of the glitches on Streamyard! Tune in for a special 'Pop-Up Episode' and let's hope it goes smoothly!
Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events.
They also do shout-outs and answer questions live from viewers & listeners during their show.
This episode is sponsored by our on-going sponsors Vdriven and RangeMe.

Welcome to the first edition of our Expert Series. For this episode, we discuss A.I. and the role it plays in CPG for brands. It's no secret that A.I. has already a profound impact in CPG with more innovations to come.

Our special guests are Brad Avery, senior reporter at Bevnet.Com, who has reported numerous times on AI in CPG and hosted podcast episodes discussing the impact of AI. We are also being joined by Angie Westbrock, CEO of Standard AI, who is implementing AI for retail insights for brands.

This week's episode is sponsored by the vegan pizza and wings brand Blackbird Foods and their CEO, Emanuel Storch.

This week we have the usual banter between Alex Bayer and Wade Yenny, chatting about all things food and beverage.

We also will review topics about VC capital for CPG brands has dried up by 97 % according to the latest statistic. We also talk about common acquisitions in the CPG space in this environment and what should a brand owner do if they are looking for an acquisition and a way out.

Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events.

They also do shout-outs and answer questions live from viewers & listeners during their show.

This episode is sponsored by our weekly sponsor Social Nature and on-going sponsors Vdriven and RangeMe.

Coming off the high from last week's Master Series episode, Wade and Alex discuss CPG news items that have hit the wire, the Sweets and Snacks Show in Indianapolis, and Alex Bayer's post about closing Genius Juice and the overwhelming response he has received from the CPG community.

Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events.

They also do shout-outs and answer questions live from viewers & listeners during their show.

We are excited to have our 2nd installment of our Master Series. We bring on inspiring and accomplished individuals from the CPG community to share their wealth of knowledge on our show LIVE and answer any questions from the audience.

For this special episode we are featuring:

Jake Karls - Co-Founder of Mid-Day Squares

Mike Fata - Founder of Manitoba Harvest and Investor/Advisor

Seth Goldman - Co-Founder of Honest Tea and Just Ice tea

Kari Pedriana - Co-Founder of Green Spoon Sales

Rajesh 'Raj' Babu

Partner

Boulder Food Group

On this week's episode, we discuss whether a CPG owner should call it quits or keep going in this environment. We are hearing the stories of struggle. What are the signs and how can you either keep going through adversity or pivot to do something new? (consulting, join another company). We also will discuss news items (OWYN acquisition) and much more!

Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events.

They also do shout-outs and answer questions live from viewers & listeners during their show.

This week we discuss the after-math of Foxtrot abruptly closing their doors and the ripple effect it has caused in the CPG industry with suppliers, emerging brands, distributors, and others affected by this unfortunate event. We will also discuss the reality of building a CPG brand in this environment and how the survival rate is low and brands are going out of business left and right.

This week's episode is co-sponsored by Seven Teas and Power Full Energy and our on-going sponsors RangeMe and Vdriven.

Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events.

They also do shout-outs and answer questions live from viewers & listeners during their show.

We are beyond excited this week to announce the very first edition of our 'Outside The Tank' Special Edition Series. We bring on CPG entrepreneurs who have appeared on Shark Tank and presented their brand to the sharks.

This Volume 1 episode features:

Jake Deleon (Fila Manila)

Kirsten Maitland (Rebel Cheese)

Michael Pan (Pan's Mushroom Jerky)

Sean Riley (DUDE Wipes)

Kendra Bennett (Bon Bee Honey)

Paul Voge (Aura Bora)

We specifically discuss on this episode:

-Where are they now?

-What impact did Shark Tank have on your brand and sales?

-If there was a deal, did it go through in due diligence?

-Any interesting conversations that never made it to air with the Sharks?

and so much more!

Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show.

This week we talk common pit-falls when running a CPG brand including chargebacks, expanding too quickly, weak margins, unconvincing and me-too product and packaging, entering a category too late and missing the wave, plus other items to look out for to make sure you increase your chance of success.

We also talk all things CPG news wire including the closing of Non-Alc Spirits retailer Boisson and also once prominent chain 99 Cent Stores announcing bankruptcy and store closures.

Our on-going premiere sponsors are RangeMe and Vdriven, and this week's sponsor is Creative Kaiju Graphic Design Agency.

Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show.

After coming off a monster 'Master Series' episode last week and 3 straight weeks of events and guests, we are going back to our roots with a show featuring just our esteemed co-hosts Alex & Wade bantering back and forth and talking all things CPG.

We will cover the latest news wire hot topic items in CPG, and really focus on interacting with the audience and shouting out comments. This is basically a fan appreciation week and we will be reading every comment that comes through!

This week's sponsor is ICleanse and we will be joined by Chris Allen for the sponsorship session.

Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show.

This is the first 'Master Series' episode and we are totally pumped for this one! We are bringing CPG's foremost experts on brand building, marketing, sales, brokerage, and investing.

This episode we are bringing on John Foraker, CEO and Co-Founder of Once Upon a Farm, Chris Hunter, Co-Founder and CEO of plant-based nutrition drink KOIA, Rachel Robb, Executive VP of Critical Mass Group, and Nic Mindel, Partner at Amberstone Ventures.

We haven't had this much CPG brainpower at one time on our show, so you don't want to miss this series episode debut!

Shane is the Founder/CEO of MUD/WTR, which is re-shaping how the consumer enjoys their morning ritual and is a replacement for coffee. Shane deeply feels caffeine is essentially not good for us, and his product MUD/WTR includes a blend of herbs, mushrooms, and cacao (Masala chai, chaga, lions mane, and cordyceps + cacao, turmeric, cinnamon and sea salt).

His brand which started as a DTC (direct-to-consumer) play has now expanded to Matcha, Turmeric, and a night-time version without cacao. His brand also recently launched an exclusive in Target.

Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show.

We are broadcasting LIVE from the ilevelbrands North Hall booth hashtag#N2223 (2nd floor) and will be featuring guests from the expo floor just popping in. This is our 2nd year doing a show live from the show floor and we could not be more excited!

Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show.

At the top of our show, we discuss events and brand booths we recommend to check out at Expo West in Anaheim. We also are pumped about a few special CPG Vibes Episodes coming up including 'The Master Series' with top experts in the industry and 'Outside The Tank' with brand owners that appeared on Shark Tank who share their experiences.

Plus all the usual CPG chatter and banter between our co-hosts Alex Bayer and Wade Yenny.

Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show.

This episode we hear updates from Wade on how his search is going for what's next in his career. We also discuss news on funds that have raised more capital, and the continuing difficult climate in CPG and best practices to navigate through this tough period.

This week's episode is sponsored by Origo Brands and our on-going sponsor Vdriven.

Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show.