CPG Insiders – Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

CPG Insiders

Mark Young, Justin Girouard

Business

Frequency: 1 episode/24d. Total Eps: 123

CPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency CEO and Chairman), along with co-host Justin Girouard (Vice President), answer the questions that our clients most often ask about creating better marketing campaigns. They offer useful perspectives and insider information on creative and media strategies, product packing, retailer needs, trends, traps to avoid and more about what it truly takes to succeed at retail.

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Apple

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Apple Podcasts

🇬🇧 Great Britain - marketing
18/08/2026
#74
🇬🇧 Great Britain - marketing
18/06/2026
#95
🇨🇦 Canada - marketing
21/05/2026
#98
🇨🇦 Canada - marketing
20/05/2026
#62
🇨🇦 Canada - marketing
22/04/2026
#87
🇨🇦 Canada - marketing
21/04/2026
#43
🇨🇦 Canada - marketing
08/04/2026
#48
🇨🇦 Canada - marketing
26/03/2026
#67
🇨🇦 Canada - marketing
25/03/2026
#46
🇬🇧 Great Britain - marketing
10/03/2026
#92

Spotify

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RSS feed quality

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Score global : 49%

Publication history

Monthly episode publishing history over the past years.

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Is Your Amazon Strategy Up to Date? Don’t Miss These Key Tactics

Thursday, August 22, 2024 • Duration 50:43

In today’s episode of CPG Insiders, Mark is joined by Drew Littlejohns, co-founder of VH Nutrition and an expert in the Amazon landscape, to dive into the often-overlooked challenges of building a successful Amazon business. This conversation explores the complexities of navigating Amazon's ever-evolving platform, the impact of AI on search algorithms, and the steps brands must take to protect their presence online.

Learn insider strategies, including the importance of tightly managing your Amazon listings, handling rogue resellers, and the hidden costs of staying competitive on the platform. This episode is a must-listen for anyone selling on Amazon who wants to ensure they’re maximizing their success while avoiding the platform's pitfalls.

Bio:

Drew Littlejohns is the CEO and Co-Founder of VH Nutrition, a company that has sold over $60 million worth of products on Amazon, Walmart, and Shopify. Starting from humble beginnings in basements and garages, Drew and his partner grew the business into a multi-seven-figure operation with a GMP-certified facility, FDA registration, and a spot in the top 1% of third-party Amazon sellers.

Beyond eCommerce, Drew is an adventurer who has climbed all 58 of Colorado's 14,000-foot peaks and is pursuing a PhD in Philosophy from Kairos University. With over 14 years of Amazon experience, Drew now runs AMZFixer.com, a consulting and brand management agency helping businesses navigate the complexities of selling on Amazon.

You can connect with Drew at:
Email: Drew.littlejohns@gmail.com
Website: AMZFixer.com

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Is Your Brand at Risk? Learn to Identify and Prevent Counterfeit Goods

Thursday, August 8, 2024 • Duration 42:52

In today’s episode of CPG Insiders, Mark is joined by award-winning entrepreneur Justin Floyd to address a growing concern in the industry: counterfeiting. Mark + Justin discuss the alarming rise of counterfeit products and the impact on both consumers and legitimate brands.

Learn how AI and advanced technology can help combat this issue and protect supply chains with real-world examples, highlighting the significant economic implications and the importance of maintaining product integrity.

About Justin Floyd
Justin Floyd is an award-winning entrepreneur with a 25-year track record of founding and investing in pioneering technology companies solving the world’s biggest economic and social challenges. He founded RedCloud to address fundamental issues with the global supply of consumer goods that prevent brands, distributors and retailers in fast-growth economies from trading efficiently, transparently and cost-effectively with one another. Floyd’s previous experience includes founding and running cloud intelligence company Vecta and co-founding transatlantic fintech company CC. He is twice a regional Ernst and Young Entrepreneur of the Year finalist, four times a Red Herring 100 winner, a Finalist Codie award winner, and a Fast Track 100 finalist.

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CPG Product or Business

Thursday, March 7, 2024 • Duration 30:47

In todays episode of CPG Insiders

Mark + Justin tackle an essential question for entrepreneurs: Do you have a single product or the foundation for a broader business? They delve into the critical differences between having a successful item on platforms like Amazon and building a sustainable, scalable business capable of thriving in the competitive retail landscape. Through insightful examples and analysis of market dynamics, Mark and Justin offer valuable guidance for evaluating your product's potential and strategizing for long-term growth. This episode is a must-listen for anyone looking to understand the nuances of product versus business in the CPG industry.

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10X is Easier than 2X

Thursday, February 8, 2024 • Duration 54:29

On today’s episode, Mark + Justin dive into the game changing strategies from the book “10x is Easier than 2x” by Dan Sullivan and Dr. Benjamin Hardy. They explore the revolutionary concept that aiming for tenfold growth is not only more exciting, but often easier than the traditional goal of doubling. Drawing from their extensive experience, Mark + Justin discuss how this 10x mindset shifts the approach to business, pushing beyond the limits of incremental growth to embrace innovation and bold thinking. This episode is packed with practical advice, real-world examples, and insights into how entrepreneurs can apply 10x thinking to achieve extraordinary success. Whether you’re looking to revolutionize your business or personal life, this episode offers the inspiration and tools to think bigger and achieve more.

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ECRM (Efficient Collaborative Retail Marketing) w/ David Biernbaum

Thursday, January 25, 2024 • Duration 01:14:53

This episode, Mark + Justin welcome back master broker, David Biernbaum, to discuss his experience with ECRM (Efficient Collaborative Retail Marketing) and its impact on the Consumer Packaged Goods industry, especially for entrepreneurial brands. ECRM has changed the industry by offering category-specific events where new companies get a chance to interact directly with retail buyers - significantly increasing opportunities for small brands. The guys also talk about how to determine if your brand is ready for ECRM and the steps you can take to prepare for the event.

About David Biernbaum: David is a nationally acclaimed consumer products retail business consultant and master broker who has brought more than 200 successful consumers brands to market. Learn more about David Biernbaum & Associates.

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Mentorship - w/ Lauren Stiebing - Ep. 69

Monday, January 8, 2024 • Duration 38:01

This episode, Mark meets with Lauren Stiebing of LS International to discuss mentorship. The right mentor can fast track your learning + help you take your business to the next level. Lauren shares her insights into how to connect with the right mentor and what kind of commitment it takes to build an impactful mentor-mentee relationship. Plus, Mark + Lauren talk about common obstacles and goal-setting for purposeful work together with a mentor.

About Lauren Stiebing: In 2015, Lauren founded LS International, an organization that partners with global consumer companies to help them find, retain, and develop their executive teams to face the challenges of tomorrow. LS International also sponsors the LEAD Network, which promotes the advancement of diversity within the Consumer + Retail Industry. Check out LS International's knowledge center for more info and resources.

https://ls-international.com/about-us/

https://ls-international.com/knowledge-center/

https://ls-international.com/about-us/lauren-stiebing/

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The Most Organized Man in America - w/ Andrew Mellen

Thursday, December 7, 2023 • Duration 01:00:27

This episode, Mark + Justin talk entrepreneurlife and the age-old "too much to do, not enough time" problem with Andrew Mellen, author of Calling Bullsh*t Busy. Andrew teaches entrepreneurs, businesses, and everyday people how to leverage time management + simplification to create freedom through organization.

Deeper than just 'getting organized', Andrew fosters real transformation by changing how people think, feel, and interact with time, money, and stuff. Plus he shares easy, actionable steps you can take right now to address time-productivity obstacles in your own business. A great listen for anybody looking to take more control of their time + improve productivity to enhance their quality of life.

About Andrew Mellen: "The Most Organized Man in America", Andrew is a best-selling author with ideas featured on Oprah and TedX. As one of the pioneers of professional organizing + productivity, Andrew travels the world speaking, teaching, and coaching individuals and global brands including the New York Mets, Genentech, American Express, Time, Inc., and the Metropolitan Museum of Art. For more about Andrew or to enroll in one of his programs, check out his website.

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Product content - what it is, why you need it

Friday, November 3, 2023 • Duration 42:21

This episode, Dr. Mark Young is joined by Randy Mercer, Chief Product Officer at 1WorldSync, to talk about product content - what it is, why you need it as a retail vendor, and how product content platforms help both brands and retailers drive sales.

For brands entering their first retailer, getting product content to stores to help them operate their supply chain and ecommerce experience is critical! Learn how product content platforms help brands build that bridge with retailers. Plus, how brands can leverage product content platforms for big benefits like telling their product story across multiple retail chains, providing marketing copy + images to support retailer efforts, informing buyers + store management, and even helping brands as they expand into new retailers.

As the leading product content platform, 1WorldSync provides solutions that simplify the creation and distribution of product content. Over 14,000 companies and retailers utilize the 1WorldSync platform, including Walmart, Amazon, Google Shopping, Target, Kroger + Walgreens.

About Randy Mercer: Randy is an omnichannel product content expert with over 15 years of industry experience. He leads 1WorldSync's global product management and solution architecture teams, aligning the company's portfolio with current customer needs and emerging market trends.

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Rite Aid's Brace for Bankruptcy w/ Special Guest David Biernbaum

Thursday, October 12, 2023 • Duration 01:06:18

This episode, Mark + Justin are joined by David Biernbaum to talk about Rite Aid's brace for bankruptcy and projections to close hundreds of stores. They dig into what the progression of this bankruptcy filing could look like over the next few months for vendors + consumers.

Most importantly, the guys discuss the impact on suppliers working with Rite Aid now. How brands that currently distribute through Rite Aid can curb potential losses and mitigate coming risk, what it means for future distribution of brands just beginning at Rite Aid, plus what payment scenarios might play out for suppliers.

About David Biernbaum: David is a nationally acclaimed consumer products retail business consultant and master broker who has brought more than 200 successful consumers brands to market.

Learn more about David

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How to Get into Brick-and-Mortar Retail Today! Introducing PharmaVision!

Tuesday, August 8, 2023 • Duration 28:58

On this episode of CPG Insiders, Mark and Justin introduce the company that is revolutionizing the new product entry process into brick-and-mortar retailers, PharmaVision!

If you have a health-enhancing product with limited distribution or looking to gain your first major retailer, this is the must-listen-to episode for you!

For new listeners of the show, Mark and Justin provide a brief overview of the long and laborious process of how products gain brick-and-mortar distribution today.

They then discuss how with PharmaVision, brands can simplify that process, gain the ability to be on shelf in just a few months, and have the opportunity to make a profit doing it!

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CPG Insiders – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

CPG Insiders – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other30

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other30

LinkedIn15

Amazon7