At the time of recording, my biggest launch ever wasn’t even over yet—and I couldn’t wait to share the five lessons already shaping how I’ll do business in 2026 and beyond.

In this episode, I’m pulling back the curtain on what it really takes to lead, sell, and stay steady when the world feels uncertain. We’re talking about:

• Why the quiet middle of a launch decides everything
• How belief isn’t fluff—it’s strategy
• The danger of reinventing the wheel mid-launch
• What real leadership looks like when the world feels heavy
• Why your brain will break (and how coaching saves you every time)

Whether you’re in the middle of your own launch or gearing up for a new year of growth, this episode will remind you that exceptional results are still possible—yes, even in 2025.

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In this episode, Steph sits down with Sold Out Group Programs client Mara Eller, a writing coach, book coach, and former English teacher who recently left her 11-year teaching career to run her business full-time.

Just weeks after rejoining the mastermind, Mara (@mara.eller on Instagram) went from 1,300 Instagram followers (where she'd been stuck for two years) to over 5,000 — and more importantly, signed three $6K book coaching clients in a single month.

Her secret? A Taylor Swift post that went viral with 450,000 views on TikTok.

But here's what makes this story different: the viral moment didn't create Mara's success. It revealed what was already built.

If you've been putting in the reps and wondering when it's going to pay off, this episode will remind you: the breakthrough is closer than you think.

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You don’t need more effort to grow your visibility. You need more creativity.

In this episode, Steph explains how to show up on five times the platforms without five times the effort. Most entrepreneurs are trying to outwork their way to momentum, but what actually moves the needle isn’t hustle — it’s learning to think like a creator again.

This is part three of The New Rules of Launching series, and it’s all about how to stay in creative flow when it’s time to show up and sell. You’ll learn how to take one idea and let it live in multiple forms across your platforms — without feeling like a content machine or repurposing robot.

You’ll hear:

• The difference between effort and creativity (and why creativity multiplies results)
• Why mechanical repurposing doesn’t work anymore — and what to do instead
• Steph’s real-life example of turning one spark into content for five platforms in one day
• A simple method for capturing your best ideas and shaping them for email, podcast, and social
• How to stop feeling behind and start trusting your creative energy again

If you’ve been trying to “be everywhere” and it’s left you exhausted, this episode will feel like a breath of fresh air. You’ll walk away with a new way to stay visible, inspired, and connected — without burning out.

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Today's episode addresses a question that comes up over and over again in Steph's programs: "What do I do if it's not working?"

Listen in as Steph talks through the mindset shift that helps her clients stop wondering if it's time to pivot and start filling up their programs.

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This week, Steph presents a hot take on the real reason you aren't where you want to be in life and business. 

Listen in as she unpacks and proves why you're probably doing this one thing, how it's keeping you from getting the results you want, and what it takes to actually get there.

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This week, Steph opens up about some challenges she's been working on and coaching clients through surrounding the transition from selling and launching to the work of delivering for clients.

Listen in for the five things that have Steph feel less nervous and lean into the excitement of starting with new clients.

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In this episode, Steph is debriefing her most recent launch of the Messy Middle mastermind including the one change that resulted in her largest revenue launch to date.

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This week, Steph is bringing you an episode from the Courage and Clarity vault. We hope you enjoy a peek into the past, the version of this podcast and this business that built the Steph Crowder that you hear today.

In this episode, Steph talks through a reframing of the type of willpower that is "expected" on a Monday morning and specifically how to listen to yourself where you're at.

Sometimes that takes throwing out the plan and using the freedom available as a business owner to do what feels good, to rest when you need to, and to embrace the power of B- work.

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This week Steph talks about her number one mindset going into any launch: Talk to the Ten.

This has made the difference between successful launches and average launches. 

Talk to the Ten is this concept that there are 10 more people out there who are reading, watching, listening, considering, and thinking about working with Steph.

There are 10 people out there who are ready, 10 people that just need one more push to say yes.

Listen in to learn how to talk to your ten and change your launch results for the better.

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This week, Steph is bringing you an episode from the Courage and Clarity vault. We hope you enjoy a peek into the past, the version of this podcast and this business that built the Steph Crowder that you hear today.

Today Steph is sharing 3 ways to handle negative feedback, and how to reframe it once you get it. Steph believes that anticipating the negative feedback and having a fear of that type of feedback is actually scarier than the feedback itself.

Once you can take a step back and interpret the negative feedback for what it is, it can be really constructive for your business. But the key is you have to know when to take action on feedback and you have to know when to leave it for what it is.

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Three steps come to mind when we think about what it takes to have a successful group program:

1. Promote
2. Fill
3. Repeat. 

The first thing you have to do to fill a group program is to get better at promoting in a way that is authentic, aligned, sustainable, consistent, and easy for you to do.

Once you get good at promotion, your next step is to fill your program. This is where the cornerstone, the foundation of ​The Messy Middle comes into play.

And once you get good at filling your program, you will also understand and document your repeatable sales process.

Listen in to learn more, and be sure to check out The Messy Middle here:  stephcrowder.com/mastermind 

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Steph was live with her action-packed, free training "Superfan Group Programs: Sell Out Every Time with a Community that Clicks BUY" and wants to bring all of this juicy info to you!

Here's what she covers in this episode:

-  Exactly how you can create a superfan-fueled business with sold out offers, even without a huge audience
- The roadmap you need to have a 5-6 figure launch in 5-6 weeks
- An overview of Steph's 90 day planning process & how it can create instant clarity to improve your results
- How you can get clear, feel confident and generate cash – leaving the overwhelm, exhaustion & confusion behind
- How to break down the offer math you need to have a 6 figure year with group programs – and a visual map of what to do in the next 12 months!

--

ENROLLMENT FOR THE MESSY MIDDLE MASTERMIND IS OPEN!

​Head to stephcrowder.com/mastermind to read about it & submit an application -- it takes 2 minutes!​

You will have the opportunity to have a Next Steps Call with Steph to explore how exactly this might work for you.

This is Steph's 6 month in-the-trenches-WITH-you 6 month mentorship experience.

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This week, Steph sat down with one of her clients in the Messy Middle mastermind, Kinzie Elizabeth to chat about their experience and how they had doubled their investment within the first month of the program.

Listen in to learn how they took a chance on the Messy Middle, even though it was a stretch financially, showed up as their whole self, and learned how to co-create a group program with her super fans.

Get more details about the Messy Middle at stephcrowder.com/mastermind. 

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In this week’s episode, Steph sits down with Sold Out Group Programs client and professional violinist & educator Dr. Renée-Paule Gauthier (@mindoverfinger), who completely turned her group program around in the middle of one of her busiest seasons ever.

Renee runs Music Mastery Experience, a group program helping musicians master performance and mindset. Before joining the mastermind, her launches had stalled despite her deep experience and strong client results. 

With Steph’s Buzz Blitz launch system, she realigned her messaging, simplified her challenge, and saw her next launch jump from 3 clients to 15, a 5x increase.

This conversation is a must-listen if you’ve ever thought:

 “I’m too busy to focus on launching right now.”
 “I already have a great offer, why isn’t it selling?”
 "I’m tired of piecing things together on my own.”

Renee shares how she simplified her launch, reconnected with her voice, and hit her best results ever while performing with the Chicago Symphony and raising kids.

You’ll hear:

• The simple tweaks that helped Renee 5x her enrollment
• Why simplifying your launch event often increases conversions
• How to use the Buzz Blitz system to build momentum even with limited time
• The power of combining business strategy and mindset alignment

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This week, Steph sat down with one of her clients in the Messy Middle mastermind, Jamison Worley to chat about her experience scaling her booked out 1:1 practice with group programs

Steph and Jamison talk about how her busy practice led her to the Messy Middle to think about the future in terms of what a scaled offer could look like and how it led to her finding her creative entrepreneurial spark again.

Listen in to learn how Jamison started to scale her business in this mastermind, and be sure to get more details about the Messy Middle at stephcrowder.com/mastermind. 

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This week, Steph sat down with one of her clients in the Messy Middle mastermind, Amanda Boleyn to chat about her experience pivoting from one successful business to building another.

Steph and Amanda talk through the choice to join the Messy Middle and recognize how important it is to have a container where you're getting feedback, accountability, and support along the journey of building a business.

Listen in to learn how valuable the support of this mastermind has been for Amanda, and be sure to get more details about the Messy Middle at stephcrowder.com/mastermind. 

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In this episode, Steph talks about the 5 steps she’s developed to go from that up and down inconsistent feeling in your business to that smooth and steady, sustainable and repeatable sales process that you can relax into for many years to come.

If you want to learn more about how to do this for yourself, head to stephcrowder.com/workshop to save your seat to the free training Super Fan Group Programs. It’s happening March 13th, so click the link and save your seat!

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This week, Steph sat down with one of her clients in the Messy Middle mastermind, Kate Kayaian to chat about her experience and how she had a $50,000 launch using the material inside the program before it officially even started.

Listen in to learn how she did it, and be sure to get more details about the Messy Middle at stephcrowder.com/mastermind. 

Everything we talk about in this episode in terms of Kate's experience is part of this mastermind.

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Tune in for this special episode as Steph chats with her dear friend, Claire Pelletreau, on The Get Paid Podcast.

Claire and Steph talk about their experiences with digital courses, group programs, and the merits of running group programs while you're figuring out your big digital course idea.

If this resonates with you, head to www.stephcrowder.com/workshop to sign up for the free training, Super Fan Group Programs happening on March 13th!

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You don't have to wait and nor should you wait until your business is at some kind of arbitrary level of success or until you have your stuff together enough in order to run a group program. 

You can run a group program anytime and it's an amazing way to get proof of concept and learn about the people that you want to help.

There's so much interesting research that shows us just how much easier it is to get repeat business than it is to go out and create new customers. Of course, we love new customers, but if we can create that loyalty, that repeat business, that super fan effect, not only will you have better business results, but you're going to enjoy running your business that much more.

Listen in as Steph tackles her most asked questions about what it's like to run a group program to help decide if they're right for you!

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Group (1-to-few) programs are one of the most underutilized and underhyped in the online business world.

In this episode, Steph shares how group programs can help you bridge the gap from 1:1 and scaling to 1-to-many through the power of group programs.  

Listen in as Steph gets real about her successes and lessons learned, showcasing how group programs have been a game-changer in creating a sustainable, profitable business for her.

Join Steph for her free live training, Super Fan Group Programs where you'll learn what it takes to sell out a group program with super fans and bridge the gap in your own business.

It's happening on March 13th at 11 am ET. Head to stephcrowder.com/workshop to sign up for this totally free training!

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In this special episode of the Courage and Clarity podcast, Steph celebrates the show's 7th anniversary by sharing 7 lessons from her nearly decade-long podcasting journey.

From bouncing back after losing all her episodes, to taking a year off, Steph's message is to help you realize success in podcasting is totally achievable, as long as you turn the mic on and hit record.

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If you resonate with the idea or have a deep knowing that it's time for you to expand your capacity and you're bumping into an upper limit right now, this episode is for you.

Steph talks about her experience with this in her business and shares 4 radical shifts that you can make to help you grow past your own plateaus in business and open yourself up to a new level of growth.

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This week, Steph talks about embracing and working with life's messiness, even when it feels uncomfortable. 

In the mess, there's potential and opportunities for growth that unsuccessful people don't ever see.

This episode will help challenge your perspective on negative emotions and explore a different way to think about what it means to be "messy." 

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In part two of The New Rules of Launching series, Steph is showing you exactly how to plan your entire six-week launch in one sitting (without the stress, chaos, or burnout that most entrepreneurs associate with selling).

If you’ve ever wished launching could feel calm, strategic, and even fun, this episode is going to change the way you approach it forever.

You’ll learn:

✨ The mindset shift that transforms launching from frantic to flowy
✨ The 4 phases of a high-converting six-week launch (and what to do in each)
✨ How to warm up your audience so they’re ready to buy when you open doors
✨ Why energy management is your secret weapon for consistent results
✨ How to plan smarter, not harder, so you can actually enjoy your next launch

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This episode is about the paradox of successful people quitting, why it happens, and what to do if you ever face this in your business.

Steph shares a story of a client who brought this feeling with her to get coaching on as well as her own experience with the fear and shame that can surface to make someone with a successful business want to burn it all down. 

And if you've ever found yourself feeling this way, Steph shares what to do instead of quitting.

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When it comes to setting goals, it's not just about the outcome, it's also about nailing down the actions that get you there. 

We're talking about more than just saying, "I want that million-dollar business." It's diving into the behaviors, the habits, and the things you can actually do to make it happen. 

This week, Steph explores how to combine your big dreams with the nitty-gritty actions that can truly move the needle toward what you want. 

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In this episode, Steph shares her 2024 predictions through the lens of what's in, and what you should leave behind in business this year. 

From making your prospects jump through hoops to work with you (out) to prioritizing quantity in your visibility plan (in) and a whole lot in between, Steph talks through what she sees needs to go in 2024 and how to replace it with what's working more for the coming year.

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SAME DAY SALES IS OPEN! Check out the Google doc that's generated over $30k:  bit.ly/samedaysales
 
Before you can scale, you must first know how to sell. Too many people are chasing after the dream of a scaled business before they've ever even learned how to sell.

Once you've mastered the skill of selling, you'll be able to go out and get a customer, any time you want one. 

The answer to your growth problems isn't another idea. It's not improving your website or reworking your messaging for the thousandth time.

The answer is learning how to sell as an entrepreneur. 

That is what we're going to work on in Same Day Sales, the art of the single sale. 

Doors to Same Day Sales close on December 15th -- I hope to see you there!

Enroll at bit.ly/samedaysales

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You've heard me talk about my annual Year on the Wall training and how it's helped nearly 1,200 students.

If you haven't heard about this yet, go back a few episodes because this is my most popular workshop and something I get so excited to put on each year where in just 4 steps you'll have a plan and know exactly what to work on every day in 2024 to move the needle forward in your business.

In this episode, I've invited some former students to share their experiences with Year on the Wall.

Kate, Amanda, Brian, and Kelsey have each transformed their businesses since going through this training.

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In today's episode, I'm covering the most valuable lessons I've learned when it comes to making progress on your plans.

Because once you've got the plan, that's when the work begins.

You know what you have to do. You even know how to do it.

But how do you actually get yourself to do the work?

Namely, how do you make meaningful progress without your plan snowballing into all the things you "should" be doing instead?

I've got four things in this episode that can help you really make progress, so listen in!

And to get your 2024 planned out with a game plan that has guided flexibility built in, head to www.yearonthewall.com and get your ticket to my Year on the Wall training!

It's happening live on December 4th at 11 am ET, and we'll be together for about 2 hours. If you can't be there live, catch the replay any time you wish.

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Today we're talking through four steps to reverse-engineer a 12-month plan to help you know exactly what you're doing in business for 2024.

Let me be clear though, planning your whole year in advance is not trying to control the next 12 months.  We're going for progress and purpose.

Listen in and we'll talk about how to avoid plan red flags and the four steps to create a plan that will set you free.

This is just part of what we go deep on in my Year on the Wall training happening on December 4th at 11 am ET. Get your ticket to join us at www.yearonthewall.com and I can't wait to see you there!

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In this episode, we're exploring the second pillar of the Year on the Wall process, which is money. And specifically, mistakes you should avoid when it comes to money in 2024.

When we talk about money in my Year in the Wall training, there's generally a collective sigh of relief that you can do this. You can build your dream business and your dream life. It is possible.

But in order to get there, you've got to make a plan and know the mistakes that entrepreneurs make when it comes to money, and how to avoid those mistakes.

Listen in and make sure to grab your ticket to my Year on the Wall training at www.yearonthewall.com.

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Today's episode dives deep into the first pillar of the year on the wall process—goals and goal setting. 

We're breaking down why the ways you may have set goals in the past fall short in delivering what we truly want in life and business.

It doesn't have to feel like an uphill battle or a constant setup for failure. We're ditching the old goal-setting routine and replacing it with something fresh, something I like to call "vision casting."

As we step into 2024, forget hoping to achieve your goals, and let's craft a rock-solid action plan you genuinely believe in. 

The key? Creating a crystal clear vision for your year and letting that be your guide. And I'm going to walk you through it step by step in my Year on the Wall training happening December 4th at 11 am ET.

Head to www.yearonthewall.com to get your ticket, I cannot wait to see you there!

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Year on the Wall 2024 is right around the corner, and I can't contain my excitement. This event is my Super Bowl, the culmination of my business coaching year, and my yearly planning process. It's not just about pretty calendar pages; it's a transformative strategy that has drawn over 1,189 participants over the years.

If you're new to Year on the Wall, don't worry, this episode has everything you need to know.  Year on the Wall serves as your essential map. I'm excited to teach you how to set meaningful goals, understand your financial numbers, and create a comprehensive plan for 2024.

It's going down on December 4th, 2023, at 11 am ET, and you can get in for just $47. If you can't make it live, a replay will be available.

Get your ticket at yearonthewall.com and let's make 2024 your best year yet!

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If the word “launch” makes you cringe a little, this one's for you.

In this episode, Steph kicks off a brand-new three-part series all about the new rules of launching — starting with how to fall in love with launching again (or maybe for the first time).

You’ll learn:

• Why your old launch strategy doesn’t work anymore
• What’s really behind launch burnout
• How to bring curiosity and creativity back into your sales process

Plus, Steph shares details about her free live class, Double Your Launch, happening Monday, November 3.

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Ever wondered what my journey with entrepreneurship has been over the years?

I got to sit down with my friend Claire Pelletreau on her podcast, The Get Paid Podcast, and spill the story about my journey,  what it was like to leave my business and take a job for a year, then come back, and what the numbers looked like through it all. 

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When is the right time to hire someone for your business? It's probably a lot sooner than you think. Whether you're a seasoned entrepreneur or just starting out, these 8 tips to help you hire the right person will help as you begin stepping fully into your role as a CEO. Plus, I'm sharing a bit of the behind-the-scenes of hiring my new operations assistant and how it's made a huge impact in such a short time. 

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As we approach the fall season and the holiday whirlwind, it's the perfect time to revisit our habits and routines. I've been pondering the question of why habits don't stick for several reasons, notably helping the clients in my six-month mastermind, The Messy Middle create habits they can stick to when it comes to getting the most out of the program and also because of habits that I've been weaving into my everyday life. The key lesson I've learned is the importance of separating habit formation from habit perfection. And when you do that? Watch the way your life starts to change. Listen in to learn more and start creating habits you can stick to. 

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There's so much sizzle & buzz in starting things. That fresh slate feeling, the optimism that comes with a brand new project... the energy is addictive. But what about finishing? For many of us creatives & entrepreneurs, taking things over the finish line is quite a bit more challenging. Why is finishing so uncomfortable? What do we do when our brains try to convince us NOT to finish? And what does it look like to "finish strong" across multiple areas of business? Tune in to today's episode to hear all of this & more. 

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What does it take to have a successful offer in 2023? What's working right now? Is online business dying?! (Hardly!) In this insightful episode, we delve into the world of high-impact entrepreneurship by dissecting the secrets behind a remarkable $126,000 mastermind launch. Steph takes you through the journey, offering a comprehensive analysis of the five key takeaways that drove this success. From strategic planning to effective marketing tactics, you'll discover the indispensable lessons that can transform your business ventures. Whether you're a seasoned entrepreneur or just starting out, this episode provides invaluable insights to help you unlock your own path to success. Join us as we unravel the strategies that can elevate your entrepreneurial endeavors to new heights.

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Today's mini-sode is a walk & talk journey of self-discovery. Let's talk about navigating life and business without relying on quick fixes like alcohol and how we can learn to embrace moments of feeling bad. I'm opening up about facing frustration, sickness, and grumpiness head-on without trying to immediately fix them. We must accept that feeling bad is part of the human experience, both in life and in business. It's a refreshing perspective I think, and I invite you to practice self-compassion and create space for your emotions -- the good & the bad. 

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In this episode, my client Lesley McShane tells us about her Messy Middle journey so far. She dives into her success with growing her community every day, thanks to a newly developed Community Anchor.

The Messy Middle is OPEN for enrollment until Friday, September 1! Submit your quick application here. 

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In this episode, join us for an insightful conversation with a current Messy Middle client, Rebecca Blackburn. Discover the transformative power of coaching in business, the importance of clear and effective messaging, and the art of executing a successful product launch. Tune in to gain invaluable insights that will undoubtedly propel your entrepreneurial journey.

THE MESSY MIDDLE IS OPEN FOR ENROLLMENT! APPLY NOW

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Sold Out Group Programs

Join the waitlist: https://stephcrowder.com/sogp

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Instagram: @heystephcrowder

Join me for this special encore of my latest training, Sold Out With Superfans: Build a Community That Can't Wait to Click "BUY"!

ENROLLMENT FOR THE MESSY MIDDLE IS OPEN, but not for long! Read more & apply here

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Sold Out Group Programs

Join the waitlist: https://stephcrowder.com/sogp

Connect with Steph

Instagram: @heystephcrowder

Today I'm chatting with my client, Ali Miller, a couples communication coach with a background in therapy. We dive into Ali's journey of creating an online coaching program for couples, exploring the challenges she faced in deciding between pre-recorded courses and live coaching. My guidance leads Ali to find clarity in starting with live coaching to refine her program before recording it. We discuss strategies like the "Let's Talk" email approach, an amazing tactic for creating conversation. The episode explores the power of group coaching and the benefits of being part of the "Messy Middle" mentorship program, providing listeners with valuable insights into business growth and community building.

Register for my free training August 23, Sold Out With Superfans!

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Sold Out Group Programs

Join the waitlist: https://stephcrowder.com/sogp

Connect with Steph

Instagram: @heystephcrowder

It’s time to stop winging it and start building a 90-day plan that actually works.

In this episode, Steph shares the cornerstone tool she uses with every client inside her Sold Out Group Programs mastermind: the 90-day plan. Whether you’re listening now or in the future, this framework is what keeps entrepreneurs clear, focused, and moving forward any time of year.

You’ll learn:

• Why the final 90 days of the year shape your success in Q1
• The two biggest mistakes most people make when planning
• The four essential elements of a strong 90-day plan
• How a plan can actually help you work less (and with more intention)

If you’re tired of drifting, overstuffing your to-do list, or staying vague, this episode will show you how to step into the new year with clarity, momentum, and confidence.

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Sold Out Group Programs

Join the waitlist: https://stephcrowder.com/sogp

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Instagram: @heystephcrowder

We're kicking off a mini-series called "What's Working Now" where I'm chatting with some of my current Messy Middle business coaching clients. In this episode, we're chatting with Melinda Nelson-Hurst, who's back on the show for the second time. She's an Egyptologist with a passion for teaching hieroglyphs. Melinda shares how she launched & SOLD OUT her program, Scribal Circle, without even needing a sales page. Plus, she shares how personal invitations and customized approaches have been key to her success.

Join my workshop next week, Sold Out With Superfans, to learn more about The Messy Middle! JOIN HERE

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Sold Out Group Programs

Join the waitlist: https://stephcrowder.com/sogp

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Instagram: @heystephcrowder

Overwhelm? Confusion? Not enough clients? Learn the 3 Step System that creates a crystal clear plan, a repeatable sales cycle in your business, and best of all: the confidence you crave as a business owner with a predictable, sustainable business.

Join me for a deeper dive in my free training on August 23! Sold Out With Superfans: Build a Community That Can't Wait to Click BUY

_____________________

Sold Out Group Programs

Join the waitlist: https://stephcrowder.com/sogp

Connect with Steph

Instagram: @heystephcrowder

Discover six transformative lessons drawn from a sold-out offer in this episode. Learn the art of authentic communication, moving beyond sales-focused messages to capture your ideal clients' attention. Embrace the power of meaningful outreach, understanding that valuable tidbits truly resonate -- and the intrusion you perceive is only happening in YOUR own mind. Let go of engagement metrics, focusing on providing value, and understand the importance of offering enticing previews rather than overwhelming clients. Embrace the magic of unpredictability and persist until the final moment, as success often emerges from doubt.

Join the free live workshop on August 23 - Sold Out With Superfans 

_____________________

Sold Out Group Programs

Join the waitlist: https://stephcrowder.com/sogp

Connect with Steph

Instagram: @heystephcrowder