Explore every episode of the podcast Courage & Clarity

In this episode, Steph chats with Sold Out Group Programs client Charlotte Ellis Maldari, founder of Kaffeen.co, a UK-based marketing consultancy that helps creative agencies, consultants, and service providers attract clients through authority building.

When Charlotte joined the mastermind just three months ago, she was coming off an 18-month dry spell. Despite years of experience and strong offers, she felt like a key piece was missing in her business. 

Within 90 days, she built a clear 120-day plan, launched multiple offers, and created her best month ever, hitting £28K in revenue two and a half months before her original goal.

Charlotte shares exactly what changed, how she rediscovered momentum, and why focusing on both visibility and nurturing her audience made all the difference.

You’ll hear:

• The 120-day plan that helped Charlotte go from stuck to record sales
• How the Buzz Blitz launch framework helped her fill 1:1 services
• The mindset shifts behind consistent sales and real momentum
• Why visible goals, practical systems, and celebration create compounding results

Charlotte’s story is a powerful reminder that growth doesn’t come from doing more—it comes from doing the right things with clarity, consistency, and support.

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

You don’t need more effort to grow your visibility. You need more creativity.

In this episode, Steph explains how to show up on five times the platforms without five times the effort. Most entrepreneurs are trying to outwork their way to momentum, but what actually moves the needle isn’t hustle — it’s learning to think like a creator again.

This is part three of The New Rules of Launching series, and it’s all about how to stay in creative flow when it’s time to show up and sell. You’ll learn how to take one idea and let it live in multiple forms across your platforms — without feeling like a content machine or repurposing robot.

You’ll hear:

• The difference between effort and creativity (and why creativity multiplies results)
• Why mechanical repurposing doesn’t work anymore — and what to do instead
• Steph’s real-life example of turning one spark into content for five platforms in one day
• A simple method for capturing your best ideas and shaping them for email, podcast, and social
• How to stop feeling behind and start trusting your creative energy again

If you’ve been trying to “be everywhere” and it’s left you exhausted, this episode will feel like a breath of fresh air. You’ll walk away with a new way to stay visible, inspired, and connected — without burning out.

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

In this week’s episode, Steph sits down with Sold Out Group Programs client and professional violinist & educator Dr. Renée-Paule Gauthier (@mindoverfinger), who completely turned her group program around in the middle of one of her busiest seasons ever.

Renee runs Music Mastery Experience, a group program helping musicians master performance and mindset. Before joining the mastermind, her launches had stalled despite her deep experience and strong client results. 

With Steph’s Buzz Blitz launch system, she realigned her messaging, simplified her challenge, and saw her next launch jump from 3 clients to 15, a 5x increase.

This conversation is a must-listen if you’ve ever thought:

 “I’m too busy to focus on launching right now.”
 “I already have a great offer, why isn’t it selling?”
 "I’m tired of piecing things together on my own.”

Renee shares how she simplified her launch, reconnected with her voice, and hit her best results ever while performing with the Chicago Symphony and raising kids.

You’ll hear:

• The simple tweaks that helped Renee 5x her enrollment
• Why simplifying your launch event often increases conversions
• How to use the Buzz Blitz system to build momentum even with limited time
• The power of combining business strategy and mindset alignment

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

In part two of The New Rules of Launching series, Steph is showing you exactly how to plan your entire six-week launch in one sitting (without the stress, chaos, or burnout that most entrepreneurs associate with selling).

If you’ve ever wished launching could feel calm, strategic, and even fun, this episode is going to change the way you approach it forever.

You’ll learn:

✨ The mindset shift that transforms launching from frantic to flowy
✨ The 4 phases of a high-converting six-week launch (and what to do in each)
✨ How to warm up your audience so they’re ready to buy when you open doors
✨ Why energy management is your secret weapon for consistent results
✨ How to plan smarter, not harder, so you can actually enjoy your next launch

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

If the word “launch” makes you cringe a little, this one's for you.

In this episode, Steph kicks off a brand-new three-part series all about the new rules of launching — starting with how to fall in love with launching again (or maybe for the first time).

You’ll learn:

• Why your old launch strategy doesn’t work anymore
• What’s really behind launch burnout
• How to bring curiosity and creativity back into your sales process

Plus, Steph shares details about her free live class, Double Your Launch, happening Monday, November 3.

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

It’s time to stop winging it and start building a 90-day plan that actually works.

In this episode, Steph shares the cornerstone tool she uses with every client inside her Sold Out Group Programs mastermind: the 90-day plan. Whether you’re listening now or in the future, this framework is what keeps entrepreneurs clear, focused, and moving forward any time of year.

You’ll learn:

• Why the final 90 days of the year shape your success in Q1
• The two biggest mistakes most people make when planning
• The four essential elements of a strong 90-day plan
• How a plan can actually help you work less (and with more intention)

If you’re tired of drifting, overstuffing your to-do list, or staying vague, this episode will show you how to step into the new year with clarity, momentum, and confidence.

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

This weekend I had an experience that completely flipped my perspective on sales. John and I went car shopping (hello, minivan life 🫣) and walked away shocked — not by the cars, but by the salespeople. Both dealerships completely dropped the ball, and we literally looked at each other and said: “I wish they’d sold us harder.”

Wild, right? But here’s the thing: that moment crystallized for me a truth I’ve been teaching my clients for years. Our prospects don’t want us to tiptoe around. They don’t want to be left alone to spiral in indecision. They want us to lead, ask great questions, and show them how their problem can actually be solved.

If you’ve ever thought “I don’t want to pressure anyone” or worried that selling feels pushy…this episode is for you. I’ll take you inside my real-life car shopping fiasco and show you why not selling your people well is actually the bigger disservice.

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

Keeping clients engaged in a long-term program isn’t always easy. Excitement fades, distractions pop up, and even your most motivated students can lose momentum. That’s why Steph built a brand-new 30-day “fast track” challenge inside her mastermind.

In this episode, she takes you behind the scenes of how it works.

You’ll hear why adding a challenge can re-energize your program, fill curriculum gaps, and create quick wins that boost confidence and motivation.

Whether you run a course, group program, or mastermind, you’ll walk away with the framework (and the pitfalls to avoid) for building a challenge your clients actually complete — and love.

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

Flying by the seat of your pants can get you through a launch. But if you want to move from chaotic and exhausting to confident and repeatable, it’s time to raise the bar.

In this episode, Steph shares her “Next Level Launch” Checklist: six standards she's holding herself to this year that separate messy launches from high-performing ones. From preparing your assets ahead of time to locking in a sales event and protecting your energy, these are the non-negotiables that make launches feel lighter and more profitable.

Whether you’re launching for the first time or improving what you’ve already built, this checklist will help you step into the CEO version of yourself who’s ready for bigger, better results.

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

Most business owners have a hundred things on their to-do list, but only a handful of those tasks really create sales momentum.

In this episode, Steph simplifies it to the three levers that actually make you money: demand, trust, and conversion skill. She’ll show you how to tell the difference between busywork and true money-making activities so you can finally stop spinning your wheels and start moving your business forward.

Learn how to convert inside of Same Day Sales:
https://stephcrowder.com/same-day-sales 

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

Fall is right around the corner, and you know what that means: launches are everywhere. From group programs to memberships to masterminds, your feed is about to light up with promos.

If you’re like most entrepreneurs, you’re probably asking yourself: 

Should I be launching too?

In this episode, Steph shares three gut checks to help you decide if launching is your next best step or just a shiny distraction. 

You’ll learn how to spot “productive procrastination,” avoid the ego trap, and know when you’re actually ready to amplify what’s already working.

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

Most entrepreneurs treat this season like the start of the wind-down. 

But the truth? The work you do right now could make January your easiest, most profitable month of the year. 

In this episode, Steph shares how to use this ‘back to business’ energy to reset your sales momentum and set the table for a strong start to 2026.

Whether you’re gearing up for a group program launch or filling your 1:1 roster, you’ll learn how to:

• Set a clear January 1 goal and reverse engineer Q4 to reach it
• Close the three key gaps that stand between you and your goal: revenue, audience, and offer
• Avoid the “holiday death slide” that makes it so hard to get going in the new year
• Map out the right sales and audience-building actions now so you finish strong and hit the ground running in January

If you want to reset, refocus, and make these next few months your most intentional yet, this episode will help you create the plan to make it happen.

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

Let’s talk about something no one really prepares you for in business…

What happens when you don’t feel excited to launch?

You’re showing up. You’ve got a plan. But you’re just… not buzzing with energy.

It’s not dread, but it’s not that hyped-up, rooftop-shouting launch energy either.

In this episode, Steph shares a powerful reframe that came up in a coaching call inside Sold Out Group Programs.

It flips the script on “excitement = success” and opens the door to something even more magnetic.

You’ll hear:

• Why “not being excited” doesn’t mean something’s wrong
• What to do instead of forcing yourself into fake enthusiasm
• How grounded, steady energy might be exactly what your clients need
• Why your plan should never depend on your mood

If you’ve launched something more than once (and plan to do it again), this episode will help you show up with confidence (even when you’re not riding a wave of launch adrenaline).

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

We're back for Part 2 of the launch debrief and it's time to get into the details.

If you caught Part 1, you know this was one of my boldest launches to date. 

In this follow-up episode, I’m joined again by my friend and Facebook ads expert Claire Pells to unpack the second half of the story.

We’re diving into the exact strategies, mindset shifts, and experiments that defined this launch.

You will hear:

• The mindset shift that changed everything mid-launch
• Why I finally ran Facebook ads
• What I did when the launch felt too quiet
• The cart-close bonus I added at the last minute
• Why I coached on sales calls instead of just selling
• the overall results (the real numbers)!

This episode is full of real talk and actionable insights you won’t want to miss.

Listen to Episode 144 now and catch up on Part 1 if you haven’t already.

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

Launch debrief lovers, this one is for you!

In Part 1 of this two-part series, I’m pulling back the curtain on my boldest (and highest cash) launch yet: the latest round of my Sold Out Group Programs Mastermind.

I’m joined by my brilliant friend and Facebook ads expert, Claire Pells, for an honest, behind-the-scenes conversation that covers the messy middle, the mindset shifts, and the strategic moves that made this launch a wild success.

Together, we dive into:

• Why launch debriefs are non-negotiable (and how to make them less tedious)
• The real story behind skipping a spring launch
• How a simple pay-in-full bonus drove 75–80% of sales
• The polarizing topic of payment plan pricing (we go there!)
• What it’s like to go into a launch with zero renewals...and still aim high
• Setting “Good / Better / Best” goals (and showing up for the stretch version of yourself)

This episode is raw, real, and filled with practical insights.

🧠 Heads up: We’re saving the juiciest numbers (ad spend, conversion data, and total results) for Part 2.

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

If you feel your sales have plateaued or you're just not selling the way you'd like, there's one big reason why.

Whether you’re selling group programs, 1:1 offers, or anything in between—there’s a reason you’re not getting the results you want.

And it’s probably NOT because your offer sucks.

In this episode, I’m telling the (somewhat painful) story of how I—someone with 15 years of sales experience—skipped steps in my own selling and ended up with one-tenth of the results I expected.

We’re talking about:
 ✔️ Why skipping steps is SO tempting (even for experienced business owners)
 ✔️ How "just sending a few emails" creates mixed signals for your audience
 ✔️ The psychological cost of doing a half-launch
 ✔️ The sneaky ways you might be letting your audience off the hook (without realizing it)
 ✔️ Why repetition in your marketing isn’t just okay—it’s essential

If you’ve been coasting on partial effort and hoping for full results, this is your wake-up call.

Plus: Enrollment for the Sold Out Group Programs Mastermind closes this Wednesday!

If you want my eyes on your business and my full 5-week sales process in your hands, apply now --> stephcrowder.com/sogp

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

Feeling like the "responsible thing" is to save your money & figure it all out on your own? In this episode, we’re breaking down the hidden cost of waiting, second-guessing, and staying stuck in almost-there mode.

If you’ve been saying things like:

• "Things are fine…"
• "I’m making some sales…"
• "I’ll figure this out on my own…"
• "I want to be a good steward of my money…"

This one’s for you.

We’ll talk about:

• Why it’s so tempting to stay the course when it’s not a full-blown emergency
• The real risk of kicking the can down the road
• How “maybe later” often turns into another 6-12 months of spinning your wheels
• What true stewardship of your business actually looks like

If you’ve been thinking about joining the Sold Out Group Programs Mastermind, doors are open until Wednesday, July 2. 

And—because I want your investment to be a strategic one—you can also grab my free Group Program Revenue Calculator to run your own numbers and see exactly what it would take to cover your investment.

👉 Catch the replay, get the calculator & apply here

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

Fill your group program in 5 weeks: A 3-part roadmap to consistently sell out your offer (even in the summer, when you're busy & distracted!)

In this action-packed replay of Steph's most recent training, you will learn how to:

1) Pinpoint exactly what’s going wrong for you right now if you aren’t enrolling clients at the level you desire

2) Identify the only shift you must make to clear the clutter in your business and fill up your programs simply – then put it on repeat 

3) Implement the 3 key ingredients for a step-by-step, rinse & repeat sales cycle that brings you consistently full groups 

4) Unveil my 5 week roadmap for 5-6 figure groups & exactly how this can break down on your calendar 

Steph will teach you how to make your sales strategy feel like you're inviting your clients to an amazing party -- and they'll be delighted to join you. 

Enjoy!

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

Melody Wilding launched her group program back in 2020 using Steph’s (now retired course), Crickets to Customers.

Since then, over 500 people have joined her group program.

But after a few years of full cohorts and overflowing interest… things started to slow down. Getting people to join suddenly felt harder.

Melody realized she needed a new approach to selling. One that embraced objections, spoke directly to the transformation people wanted, and brought real connection back into her launches. That’s where Sold Out Group Programs came in.

In this powerful conversation, Melody returns to where it all began, now as a bestselling author and multi-six-figure business owner, to share how she reignited momentum and confidence in a changed market.

We dive into:

• What happens when you're doing “all the right things” (webinars, emails, promos)... but missing the conversations that actually convert
• How Melody went from resisting objections to welcoming them
• Why strengthening her mindset around the value of her offer was the key to selling it more confidently
• What it’s really like to be a high-level client inside a group coaching experience (and why it’s been exactly what she needed to scale)

This is a masterclass in staying power: from launching a program five years ago to selling it out again and again in today’s market.

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

In this episode, Steph pulls back the curtain on how group programs have given her the flexibility to actually enjoy summer with her kids (without sacrificing client results). 

You’ll hear:

• How Steph supports nearly 100 clients in under 10 hours/week
• Why your live time isn't the only way clients get results
• The key mindset shift that took her out of the “I have to do it all” trap
• A life-changing visualization exercise you can do today

If you want to build a business that gives you both impact and freedom, this one’s for you.

Check out Steph's SOLD OUT GROUP PROGRAMS mastermind here.

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

Jennet Ingle is a professional oboist and coach for musician entrepreneurs. 

She had a proven offer, a program she knew could change lives...but after a few strong launches during the pandemic, things slowed. A lot. 

"It was working, until it wasn't."

She tried reinventing the wheel. Throwing together quick offers. Hoping for the best. And she was starting to wonder...was her audience just tapped out?

Inside Sold Out Group Programs, Jennet learned to slow down, stretch her launch timeline, and use "the ripple" strategy to sell to the warm leads already paying attention.

The result?
✅ 13 amazing clients in her group
✅ Half enrolled before the launch event
✅ Confidence to personally invite the right people (without feeling pushy)

In this episode, Jennet shares the full story—plus what it’s really like to join Sold Out Group Programs, including her honest take on being “the new kid” in a high-touch space. (Spoiler: it worked out just fine 😉)

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

Ever launched a group that didn’t fill… or filled but flopped? 

Or maybe you haven’t launched one at all because it feels like there’s just so much to figure out.

In this episode, I’m walking you through the 5 biggest detours I see entrepreneurs hit when it comes to group programs.

Things like overbuilding (hi, 80-page workbook), underpricing, teaching too much (inside and outside the program), and something I call “support tunnel vision.”

Whether you’ve run a group before or you’re just starting to explore the idea, this episode will help you spot the real reasons group programs underperform, and what to do instead.

This is the kind of clarity that helps you stop spinning and start building a group that actually gets results (for your clients and your bottom line).

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

In this episode, I’m sitting down with Dr. Richard Low, a former dentist who built a thriving group program helping mid-career dentists get their health, and lives,  back on track.

Richard opens up about the real story behind his burnout after leading a 35-office dental group, how he made the tough call to walk away, and the unexpected path that led him to launch a brand new business (without a website, funnel, or social media following).

We talk through:

• The power of sharing a real story that meets your audience where they are (and how Richard’s viral post brought in 70+ leads)
• What it looked like to sell $100K+ before the program was built
• Why group programs offer freedom and flexibility that 1:1 models just can’t...
• What happens after a big launch (and how we’re coaching him through the next season)
• A raw, honest look at the pressure to do content “right” and how perfectionism gets in the way of growth
• Why messy action still works in 2025, and how we build businesses that fit real lives.

If you’ve ever wondered whether you need the perfect funnel, full curriculum, or huge audience before you launch… this one is for you.

✨ Links Mentioned:

• Connect with Richard on Instagram: @dr.richard.low

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

If you’ve ever asked yourself how to go from working 1:1 with clients… to helping more people in a sustainable, scalable way… this episode is your roadmap.

Steph breaks down her complete three-stage framework to start, sell out, and scale your group program. 

This is the exact process that took her from a handful of 1:1 clients to hundreds of happy students, and it’s the same system she teaches inside her Sold Out Group Programs Mastermind.

In this episode, you’ll learn:

• The real bridge between 1:1 and 1:many (most people miss this!)
• The 3 key phases of a profitable group program journey: Start → Sell Out → Scale
• Why you don’t need fancy curriculum to launch your first round
• How to create a repeatable sales system that keeps your group full

Whether you're launching your first group or ready to scale your current one, this episode is packed with clarity, confidence, and a clear plan to grow.

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

In this powerful episode, Steph sits down with Katelyn Denning, life & executive coach for working moms, to share a real, behind-the-scenes look at what it actually takes to go from a client drought to a sold-out group program.

Katelyn is a member of the Sold Out Group Programs Mastermind, and her journey is textbook transformation: from wondering if she’d need to get a job again… to filling her one-on-one roster… to launching a group program that exceeded her “best case” goal.

You'll hear about:

• What caused Caitlin’s client drought, and how she turned it around
• How shifting from 1:1 to group helped her scale with ease
• The exact steps she followed to launch (and sell out) her group offer
• How she rebuilt belief in her business and found her momentum again

If you’ve ever questioned whether group programs could work for your business, especially if you don’t sell business coaching, this episode will show you what’s possible when strategy meets self-belief.

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

We’re kicking off a brand new series on the Courage & Clarity Podcast, and it’s all about group programs! 

In this episode, Steph makes a bold prediction: 2025 is the year of group programs and she’s breaking down exactly why this model is more relevant, more in-demand, and more effective than ever before.

You’ll hear about:

• Why online courses had their moment (and why group programs are rising now)
• What’s changed in buyer behavior (and how to meet people where they are)
• How group programs strike the perfect balance between personalization, affordability, and connection
• Three common myths about launching groups (and how to move past them)

Whether you’ve launched a group before or you’re just starting to think about it, this episode sets the tone for a powerful new series filled with real stories, fresh strategies, and honest perspective.

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

We all have a mental checklist for what makes someone a “good client” vs. a “bad client.” 

But what if… that binary doesn’t actually serve you — or them?

In this episode, Steph flips the script and invites you to consider a radical mindset shift: What if there are no bad clients — only clients being human?

From navigating disengaged clients to rethinking “neediness” and coaching boundaries, this episode is packed with reflections and tools to help you lead your clients with compassion and clarity. 

If you’ve ever felt disrespected, drained, or unsure how to handle certain client behaviors — this one’s for you. Let’s trade resentment for real leadership.

Connect with Steph on Instagram: https://www.instagram.com/heystephcrowder/

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

Feeling a little dread as summer approaches? You’re not alone—and this episode is for you.

In this heartfelt, practical conversation, Steph shares how she’s preparing to thrive this summer as both a mom and CEO. Drawing on 9 years of experience juggling parenting and entrepreneurship, she offers real talk about what makes summer tough, what’s actually in your control, and how you can choose joy, rest, and productivity without sacrificing your sanity.

This is not about perfection—it’s about intention. You’ll walk away with tangible strategies, mindset shifts, and permission to redefine success on your own terms.

Whether you’re juggling kids, business, or just a chaotic season of life, this episode will help you breathe easier and set intentional rhythms that actually work.

Connect with Steph on Instagram:
https://www.instagram.com/heystephcrowder/ 

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

Is Instagram (or any platform, really) even worth it anymore? 

If you’ve been pouring hours into social media only to be met with silence, this episode is the reframe you didn’t know you needed.

Steph dives deep into what’s really going on with social media in 2025 — and why declining engagement doesn’t mean your efforts are wasted. From personal revelations to client conversations, you'll learn why this might actually be the best time to recommit to your presence online — but with way better boundaries, purpose, and strategy.

Whether you’re feeling discouraged, burned out, or just confused about how to use social media today, Steph offers a refreshing take: your people are watching... even if they’re not “liking.”

In this episode, you’ll learn:

• Why “no likes” ≠ “no impact”
• How to reclaim your leadership online
• The mindset shift Steph made that changed everything
• What it means to show up for the lurkers
• And how to stay consistent without being online 24/7
  
  

This one’s for the coaches, creatives, and service providers who know they have something to say — but need a new way to say it.

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

What does real financial safety look like for entrepreneurs? Not just a healthy bank balance or a flashy revenue number—but actual peace of mind when it comes to your income, expenses, and future launches?

In this in-person episode, Steph sits down with longtime friend and fellow entrepreneur Claire Pells to break down the simple (yet wildly powerful) spreadsheet Claire swears by—and finally convinced Steph to implement in her business.

Together, they get real about:

• Why retroactive P&Ls aren’t enough
• How to project revenue, expenses, and profit—even if you hate spreadsheets
• What happens when you plan for “good, better, best” outcomes
• How to create true safety in your business… even if your next launch flops

If you’ve ever had that low-key financial panic—even when money is in the bank—this conversation will change how you run your business.

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

What can a decade in online business teach you? 

In this special walk-and-talk episode, Steph reflects on 10 years since leaving her corporate career to build a life on her own terms. 

From taking secret doors to embracing long games, showing up terrified, and prioritizing client results, Steph shares the 10 most powerful lessons that shaped her journey. 

Whether you're a beginner or a seasoned entrepreneur, this is your invitation to reflect, recommit, and remember why you started.

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

If you’ve been in business long enough to have some real success — but also feel like things are starting to spiral out of control — this one’s for you.

In this episode, I’m getting real about what it feels like to be in the messy middle of entrepreneurship. 

You’re not new anymore, and yet you still feel overwhelmed, like your to-do list is growing, your systems are duct-taped together, and you’re secretly waiting for the whole thing to fall apart.

Been there. In fact, I left my business in 2021 because of it.

Today I’m sharing the full story of what led me to quit, what I learned when I walked away, and why the answer isn’t getting off the roller coaster — it’s learning how to ride it.

Plus, I’ll share why support is the real game-changer, how my clients are finding peace even before their coaching officially begins, and how the Sold Out Group Programs Mastermind is designed to get you out of the messy middle — for good.

Apply for the Mastermind → https://stephcrowder.com/mastermind 

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

In this episode, Steph gives you a full behind-the-scenes breakdown of her high-level mastermind, Sold Out Group Programs. 

Sold Out Group Programs is a 12 month mastermind for experienced business owners who want consistent, predictable income and a repeatable sales system that brings you all the clients you need.

If you’ve ever wondered whether this program is right for you — or what really makes it different from every other group coaching offer — listen in.

Steph covers:

• Who this mastermind is truly for
• What makes this container so powerful — from 360° support to ROI-driven strategy
• Real results from real clients (we’re talking double, triple, even 20x returns)
• The unique structure, personalized coaching, and launch tools that make this a “no-brainer” for the right entrepreneur

Applications are open for a limited time — only a few spots available before doors close April 25. 

🎯 Apply now at https://stephcrowder.com/mastermind 

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

Going after a big, scary revenue goal in 2025? Same. 

In this episode, I’m walking you through exactly how I’m breaking down what feels like an “impossible” goal into small, measurable wins -- and how it’s keeping me calm and grounded in the process. 

You’ll hear the strategy I’m borrowing from my early days in sales, how I’m applying it to find 144 clients this year, and why this approach is helping me regulate my nervous system and keep showing up.

Whether your goal is $100K or quitting your job, this episode will help you take action without the overwhelm.

Ready for high-level, immersive support in your business this year? 

I'm opening just a few spots in my Sold Out Group Programs Mastermind.

This is your chance to work with me closely in 2025.
Get on the waitlist at https://stephcrowder.com/mastermind so you’re first to know when doors open!

And hey—if this episode helped you breathe easier about your own big goal? 

DM me on Instagram (@heystephcrowder) or share this episode with a friend. 

I love hearing from you. 

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

In this action-packed replay of Steph's most recent training, she teaches:

- The 3-step Roadmap to Get a Sale in 24 Hours

- How to craft offers that fly off the shelves

- How to pull customers TO you, instead of feeling PUSHY or hearing crickets​

- How to lean on your customers to HELP you build your next successful idea -- so you don't FLOP

This is truly a masterclass on scrappy sales strategies that are working to create that “cha-ching!” notification in your business, anytime you’re ready.

This training also opens the doors to Steph's 12 month sales training and coaching program, Same Day Sales! Learn the Skill of Getting a Customer in 24 Hours Even If You’re a Total Beginner! 

Check it out and join here!

https://stephcrowder.com/same-day-sales

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

Aiza was tired of the hustle >> piecemeal projects, tied to her laptop, struggling to confidently sell her offer.

Then, she joined Same Day Sales—and everything changed. 

In this episode, we break down:
- How Aiza used Same Day Sales to refine her offer & get paid quickly
- Why she ditched the “waiting for clients” strategy and took action
- How the Offer Oven went from an idea to a fully booked service

If you’ve ever felt stuck on selling, this is your episode!

Want to learn the sales system Aiza used?
Join Same Day Sales → https://stephcrowder.com/same-day-sales

Learn more about Aiza: https://studiocoya.com/

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

Sarah G. had been in business for years, but when she pivoted, selling started feeling… harder.

Like many entrepreneurs, she:
❌ Overthought sales conversations
❌ Struggled to translate audience insights into sales
❌ Avoided directly asking potential clients what they wanted

But after joining Same Day Sales, she learned how to:
✅ Confidently talk to potential customers (without it feeling weird)
✅ Unlock surprising insights that shaped her offer
✅ Make a sale in just 24 hours—before her offer was even fully built

This episode is an inside look at how Same Day Sales gave Sarah real, repeatable skills to make sales whenever she wants—without feeling pushy, awkward, or uncertain.

If you’ve ever felt stuck on how to actually get clients, you need to hear this one.

Join Steph’s FREE Training on March 19th → Three Simple Steps to Make a Sale in 24 Hours
>> Save your seat: stephcrowder.com/webinar

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

You might think sales take weeks or even months—that you need a big audience, fancy funnels, or a perfectly crafted offer to start making money.

🚨 That’s a lie.

The truth? 
Sales love speed. 
And selling can be so much easier than you think.

In this episode, I’m breaking down my brand-new S.O.L.D. framework—4 ridiculously simple steps to help you sell effortlessly and make money quickly (yes, even in the next 24 hours!).

Plus, don’t miss Steph’s live (totally free!) training on March 19th at 12pm ET:

Three Simple Steps to Make a Sale in 24 Hours
>> Save your spot now at stephcrowder.com/webinar

DM Steph on Instagram @heyStephCrowder and let her know what you think of the new SOLD framework!

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

Ever feel like no matter how many planners, apps, or to-do lists you try, you still struggle to get things done? 

You’re not alone. Turns out, we need a simple, effective, guided yet flexible system!

That’s exactly why I created the 15-Minute Planner Method—a simple, repeatable system that helps you plan your entire workweek in just 15 minutes and actually get it done this time.

This method has helped over 10,000 entrepreneurs reclaim their time and finally follow through on what matters most. And now, it’s had a major glow-up. We’re talking about fresh updates! She is looking

Whether you’re brand new to this method or need a reset, this episode will help you build a workweek that works for you—without endless task lists or overcomplicated systems.

Grab this updated (and totally free!) planner to supercharge your productivity without breaking your neck trying to get it all done. 

Get it here: https://stephcrowder.com/plan

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

Ever feel like you're sending emails, posting on social media, and hosting webinars, yet still waiting for clients to come knocking? 

The problem might not be your offer—it might be that you're not making direct, personal invitations. In this episode, Steph reveals the four most powerful words in sales: 

Tune in to learn:

• Why passive marketing isn’t enough to close sales
• How personal outreach can turn fence-sitters into paying clients
• The mindset shift that makes direct invitations feel natural, not desperate
• A simple, fill-in-the-blank script you can use to start reaching out today

Don’t wait for your clients to make the first move—discover how a few thoughtful words can unlock more sales than you think!

Want to master personal invitations and more?
Check out Same Day Sales, Steph’s foundational sales training program, where you’ll get proven scripts, strategies, and confidence to find and close clients already in your network.

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

In this personal update episode, I share the unexpected journey of our recent house move and how it reflects deeper changes in my life and business. I explain how shifting from a modern, open-concept home to a cozier, defined space helped me reassess my priorities, reduce living expenses, and align with my true values. Tune in for a straightforward conversation on trusting your inner guidance and making bold decisions—even when they seem crazy on paper.

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

Ever feel like you’re drowning your prospects in free checklists and bonus modules—only to hear “I’m just not ready” anyway? You’re not alone. In this episode, Steph reveals why the biggest objection in 2025 isn’t time or money; it’s self-doubt: “I don’t think I can do it.” Tune in to learn:

• Why “throwing more information” at potential clients backfires
• How to spot the “It’s not you, it’s me” objection (and what that really means)
• The art of building belief and tiny wins (vs. blasting people with content)
• Simple ways to crack open a “window of possibility” in any sales conversation

Don’t let fear or past failures keep your people stuck—join Steph to find out how to transform doubts into “yes” and get more paying clients in 2025.

Ready for more support? Head to StephCrowder.com and check out Steph’s programs: Same Day Sales (for foundational sales skills) and Sold Out Group Programs (for creating a fully booked offer).

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

Starting a new year can feel overwhelming—so many goals, so little time. But what if you could create momentum today? In this episode, we're diving into the concept of Same Day Sales: the ability to make a sale within 24 hours without complicated funnels, big audiences, or perfection. Whether you’re just starting out or looking to reignite your business, this entrepreneurial reset will help you build confidence, clarity, and cash flow. Tune in to learn why Same Day Sales is the skill every entrepreneur needs in 2025 and how it sets the tone for everything that comes next.

👉 Would you rather have problems… or problems, but with MONEY in your pocket? Let’s talk about why sales is the ultimate broomstick for your business.

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

In this episode, Steph shares her predictions for 2025 and reflects on 10 years of online entrepreneurship. 

Among her predictions are the importance of human connection in an AI-driven world, the value of listening to customers, and why copycats will fail. 

Steph also highlights the cautious approach consumers will take with their spending, the ongoing struggle of generic online courses, and the rise of bold, courageous messaging. 

Consider this your reminder to stay focused amidst all the noise and  be ruthless and meticulous about how you are investing in yourself in 2025.

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

In this episode, Steph dives into her plans and goals for 2025, including a behind-the-scenes look at her strategies for the upcoming year. 

Steph talks through her Life Bucket system, how to pick a guiding word for the year along with her revenue targets, personal aspirations, and the how she plans to balance business with her personal life. 

Whether you're someone seeking inspiration or just a little bit nosy, this episode is perfect for helping you set and achieve your own goals in 2025.

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

In this episode, Steph shares her raw and real feelings on everything that happened in 2024.

She talks about personal and business milestones, including crossing the million-dollar mark in total revenue, rebranding her business, and the importance of celebrating accomplishments and recognizing challenges. 

Steph emphasizes the power of intention-setting and taking bold steps despite even when you're not sure how or if you'll get there and how she's bringing that energy into 2025.

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

Want to turn your paid live workshops into powerful selling opportunities? In this episode, I break down key takeaways from my recent Year on the Wall workshop, showing you how to seamlessly sell your services while delivering value. Discover what works, what doesn’t, and how to leave your attendees eager to work with you.

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

Black Friday brings a wave of pressure for service providers and coaches to participate in the frenzy. Many feel compelled to slash prices, create low-ticket offers, or rush to piece together a quick sale. But is this really the best move for your business?

In this episode, I break down the reality of Black Friday deals for coaches and service providers and why they often lead to more frustration than results. I’ll explain the pitfalls of discounting premium offers or creating impulse-buy products and why these efforts can feel like wasted time and energy.

Instead, we’ll explore the concept of Black Friday Energy—how to tap into the mindset of buyers who are ready to spend without resorting to discounts or distractions. You’ll learn how to harness the season’s momentum to confidently position your premium services and focus on what truly drives revenue in your business.

If you’ve ever wondered whether Black Friday is worth the effort—or how to participate in a way that aligns with your goals—this episode will help you make a plan that works.

What You’ll Learn in This Episode:

• Why Black Friday can be a powerful time to sell—if done correctly.
• The hidden downsides of low-ticket offers and discounts.
• How to leverage Black Friday energy to sell your high-ticket services.
• Practical tips for making your offers compelling without sacrificing value.

This is a must-listen if you’re feeling the Black Friday pressure and want a clear, focused strategy that aligns with your business goals.

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

If you've been a listener for a while, you know what time it is!

Steph's highly anticipated Year on the Wall training is here and it's happening Friday, December 6th at 11am ET.

Whether you're a first-timer or a Year on the Wall vet, this episode breaks down how Steph's training can set you up for success and a balanced year ahead, even if it feels counterintuitive to think about during the cozy holiday season.

You'll know exactly what you need to work on each day and learn the skill of flexibility when life throws something unpredictable your way.

Save your seat at https://stephcrowder.com/year-on-the-wall

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder

If you've ever felt stuck because things weren't just right, this episode is for you!

In this heart-to-heart episode, Steph talks about the all too familiar trap of all-or-nothing thinking, especially for high achievers and perfectionists. 

She opens up about her own battles with this mindset and how it has impacted her personal and business life, including game-changing strategies to help you let go of the need for perfection and start making real progress. 

From reframing success in phases to embracing minimum viable effort, you'll learn practical steps to move forward even when things aren't perfect. 

And keep your eye out for more info about Steph's popular Year on the Wall training, designed to help you plan out your year with clarity and confidence. 

*FREE* ADVANCED SALES TRAINING | DOUBLE YOUR LAUNCH

Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)

Monday, November 3, 12pm ET

👉 Register at https://stephcrowder.com/workshop

Connect with Steph

Instagram: @heystephcrowder