Well hello there, copywriting friend!
We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud.
Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.
Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Copy Kit podcast. It’s your commitment to becoming a better copywriter.
#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategy #BooksAboutCopywriting #BecomeABetterCopywriter #BookGroup #BookDiscussion #Copywriting
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Two Copywriters Talk AI Slop and AI Optimism (Season 3 Round-Up)
Season 3 · Episode 9
Tuesday, July 28, 2026 • Duration 29:31
That’s it for season three of Copy Kit! In this round-up episode, hosts Sarah and Nicole reflect on the season: progress, struggles, favourite books, AI despair and a note of AI optimism. You’ll hear which books are still on their minds now, how they’re dealing with AI slop and what the state of play is like for freelance copywriters in an increasingly AI-driven marketplace.
If you enjoyed season three of Copy Kit, please get in touch and let Sarah and Nicole now! This is also the perfect time to get involved with the podcast, so if you ever thought about guesting on the Iron Man of copywriting podcasts, send a message here and Sarah or Nicole will get back to you ASAP.
Thanks for listening and we’ll catch you in season four!
Timestamps
[0:25] Season 3: Sarah and Nicole reflect on where they are now, personally and in their copywriting businesses
[2:45] Is copywriting still a valuable skill in the age of AI?
[5:00] Reflecting on Human Edge in the AI Age a few months after reading it
[8:50] Sarah digs down into the AI despair hole once more on season 3
[12:25] … And then Sarah shares a note of AI optimism
[14:35] Why Nicole still loves Influence
[15:40] Why copywriters who don’t read Pop! are missing out
[19:45] Why did Nicole and Sarah change the name of the podcast?
[23:40] Could you be the next Copy Kit podcast guest?
[25:00] What are Sarah and Nicole reading right now?
This is the Copy Kit Podcast: Master Advanced Copywriting Skills To Grow Your Freelance Business.
We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud.
Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.
Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter.
And if you want to know more about us, stalk us here:
Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/
Music promoted by https://www.chosic.com/free-music/all/
Creative Commons CC BY-SA 3.0
https://creativecommons.org/licenses/by-sa/3.0/
Find Your Copywriting Edge in the AI Age ('Human Edge in the AI Age' Follow-Up)
Season 3 · Episode 8
Tuesday, July 14, 2026 • Duration 57:25
The time has come. Nicole and Sarah, the two copywriting brains behind the Copy Kit podcast, have tackled their AI despair. In this last episode of the season, they get together with special guest (and AI optimist) copywriter Lu Udeh to discuss how they got on when they applied mantras from Nitin Seth’s book Human Edge in the AI Age to their own freelance copywriting work. Expect honesty, insights and tips on how you too can climb out of the AI despair hole.
Season three of Copy Kit is nearly over but there’s still time for you to send your thoughts to Nicole and Sarah and they might even get featured in the end-of-season wrap-up episode! Let the Copy Kit team know if you’re in Team Optimism or Team Despair and why. All contact links can be found below.
Thanks for sticking with the podcast for another season!
Timestamps
[1:20] Has Lu changed Nicole’s attitude towards AI?
[2:00] A quick overview of Human Edge in the AI Age
[3:50] “You ARE the human edge”: Lu’s AI optimism
[5:50] Lu recaps her implementation points and shares her experience of daily meditation
[14:55] Dealing with rejection and becoming open to change
[19:05] Why Lu’s transitioning away from email copywriting
[23:00] “More and more of my clients are using AI”
[26:20] Is Nicole still in AI despair? Nicole reveals her new mantra
[29:30] Can meditation give you a sense of control over your freelance copywriting business?
[36:40] Nicole’s third implementation point: building her own AI engine
[37:45] How should copywriters use AI?
[42:40] Sarah’s second implementation point: finding an AI tool to help her run her freelance business
Will AI Kill Copywriting? ('Human Edge in the AI Age' Discussion Episode)
Season 3 · Episode 7
Tuesday, July 7, 2026 • Duration 55:38
Ever since the podcast started, Nicole and Sarah have raised the question of AI in copywriting, probably in most episodes. But in today’s episode, instead of mentioning AI and then pausing the recording for a lie down, they’re going there. Yes. In this episode of Copy Kit, copywriters Sarah and Nicole stare down the barrel of AI and share their thoughts, fears and anxieties about what it means for their freelance businesses. Luckily, they’re joined by special guest Oluchi Udeh, email copywriter and AI optimist, to lighten the mood and give a fresh perspective on how AI could boost the copywriting industry.
Whether you’re an AI optimist or AI doomer, please check out Nitin Seth’s book and let the Copy Kit team know if you agree with him. They’d love to hear your perspective! Get in touch via the links below.
Timestamps
[1:05] Welcome to our special guest, Lu!
[2:00] Today, Nicole and Sarah are *going there*: Introducing this episode’s book
[5:55] Lu shares why she’s optimistic about AI
[7:35] The copywriters unpack some of Nitin Seth’s statistics about AI
[12:35] How leaning into our spirituality can help us prepare for the AI age
[18:35] Nitin Seth’s use of the Problem-Agitation-Solution framework
[20:20] What jobs will humans do in the AI age?
[21:35] Seth’s POSSIBLE framework and the mantra that Lu appreciated the most
[29:50] Is entrepreneurship the answer?
[34:05] Embracing the duality of the AI age
[37:55] What will Lu implement from the book?
[41:30] Is there a future for email copywriters?
[46:30] “I’m going to write my own mantra”: Nicole’s implementation points
[48:35] Sarah shares her three implementation points
Copywriters, Get Over Your Writer's Block With Help From Stephen King ('On Writing' Follow-up)
Season 3 · Episode 6
Tuesday, June 30, 2026 • Duration 49:44
What’s the overlap between writing fiction and writing copy? There isn’t much, as some would say, but they do both involve you sitting down at your damn desk, staring at a screen (or page) and cranking the words out. And if you’ve ever suffered from writer’s block, you’ll know how difficult that can be to overcome. Over to you, Stephen King.
In this episode of Copy Kit, hosts Nicole and Sarah regroup to discuss Stephen King’s On Writing. On the face of it, this part-memoir, part-writing instruction manual shouldn’t have too much bearing on copywriters who write to connect clients with their ideal audience. But perhaps some of King’s discipline and his attitude to his work will help copywriters who struggle to get words on the page. You’ll also hear tips on how to squeeze reading more books into your busy day (yes, audiobooks do count!) and how to set a writing goal that makes sense for you.
[0:40] It’s implementation time! What today’s episode of Copy Kit is about
[2:15] Nicole sums up On Writing
[3:55] How Stephen King thinks about his own work
[8:15] Nicole’s implementation points: Did Nicole manage to write 1,000 words a day?
[17:50] How a daily writing goal can help copywriters hone their craft
[18:30] Nicole’s second implementation point: Centring reading in her life
[21:15] And Nicole’s last implementation point: Building a copywriting toolkit
[23:10] Sarah’s first and second implementation points
[25:15] Can copywriters write with the ‘door closed’?
Can Stephen King Make You A Better Copywriter? ('On Writing' Discussion)
Season 3 · Episode 5
Tuesday, June 23, 2026 • Duration 37:04
“Take writing whatever way you want, but don’t take it lightly”. That’s more or less what Stephen King, one of the most prolific and successful authors of the twentieth century, says about how you should write. And clearly, it’s worked for him.
In this episode of the Copy Kit Podcast, two copywriters examine Stephen King’s memoir On Writing. They explore Stephen King’s writing toolbox, unpack his editing process and contrast fiction writing and copywriting best practices. If you’re a copywriter who’s secretly harbouring the germ of a novel in your Google Drive, this episode is for you. Stay to the end to hear what Sarah and Nicole take from King’s work to apply to their own copywriting.
If you enjoyed this episode, make sure to subscribe so you can hear how Nicole and Sarah got on in the next episode of Copy Kit.
Timestamps
[0:45] “An interesting choice for us”: Nicole and Sarah introduce this week’s book
[2:50] Do you have to be a Stephen King fan to read this book?
[6:00] What you learn about writing from reading Stephen’s life story
[11:40] Is it bad to be a ‘commercially successful writer?’
[15:50] No plotting, high disciple—King’s approach to writing
[18:20] The ‘what if’ concept of writing
[20:30] King’s recommended writing quotas
[21:45] Vocabulary: the top layer of King’s writing toolbox
[26:40] Get your grammar simple
[29:15] Paragraphs: the last layer of your writing toolbox
[32:25] Pop! versus On Writing: two different ways to use literary devices
[36:00] Door open, door closed: how to edit your writing like Stephen King
Two Copywriters Put Pop! To The Test (Pop! Follow-Up)
Season 3 · Episode 4
Tuesday, June 16, 2026 • Duration 40:45
Imagine being able to create the perfect headline, tagline or naming copy, every single time. That’s the promise of Pop! by Sam Horn: a systematic process to generate endless ideas that will make your copy POP! But does that big promise really deliver? Two copywriters take the Pop! techniques and apply them to their own businesses and to their copywriting podcast. Tune in to find out if their copy popped…
Nicole and Sarah begin by giving a brief overview of the theory and techniques of Sam Horn’s 2006 book, Pop! Sarah shares how the Pop! process compared to using AI to help you generate copy ideas and Nicole gives feedback on how she felt using Pop! to help write website copy for her new venture, Copy Therapy. At the end of the episode, the copywriters do their first ever copy head-to-head as each writer shares her idea for a tagline for the Copy Kit Podcast! Which do you like best?
If you’d like to follow Nicole and Sarah’s approach and master copywriting techniques in a more structured, systematic way, check out the Copy Kit membership. It’s like the podcast, with extra chunky copywriting thoughts in a creamy sauce, delivered to your inbox every week.
Timestamps
[0:20] “Theory-light and technique-heavy”: Nicole and Sarah introduce and summarise Pop!
[3:55] Nicole’s first implementation point: W9-ing her new copy business
[10:45] How the Pop! techniques compare to playing around with words
[13:30] Nicole’s swipe file of fun
[15:20] Sarah’s first implementation point and a head-to-head of Pop! versus AI
[23:05] Which copywriters would benefit from reading Pop!, Sarah?
[26:05] Copy Kit’s first ever live copy reveal! Nicole shares her ideas first
What Does It Take To Make Your Copy Pop? ('Pop' Discussion)
Season 3 · Episode 3
Tuesday, June 9, 2026 • Duration 50:42
You came up with a genius business idea. It’s a sure-fire winner. Now you just need to get those investors on board so you can get the cash you need and get your idea off the ground. And you’ll get those investors by… showing them some graphs? Describing your 6- and 12-month business plans? No. This will not work. What you need to do is to craft a pitch that will POP!
Pop! is a guide to getting your idea to stand out, instantly. It’s a framework and a list of techniques to help you quickly and easily generate a name, tagline, subheadings and other marketing materials using simple, repeatable steps. If you’re an experienced copywriter, you may think that you’ve moved beyond Pop!, but in this episode of the Copy Kit Podcast, copywriters Sarah and Nicole share their thoughts on the book and the new techniques they learnt from it. Tune in to hear their favourite Pop! Exercises, plus Sarah’s angst about naming her business.
If you enjoyed this episode, make sure you’re subscribed to the Copy Kit Podcast so you catch next week’s episode, which will feature Nicole and Sarah’s first ever live copy rap battle!
Timestamps
[0:30] Welcome to this episode’s book: Pop! by Sam Horn
[2:15] Nicole gives a quick summary of Pop!
[7:00] How Pop! helps copywriters explain their job to their families
[8:30] Nicole unpacks the first ‘P’ of Pop!: Purposeful
[10:20] O stands for Original
[11:20] And the second P stands for Pithy
[12:25] Why do you need to fill in Pop’s W9 list for the book to work?
[16:30] How to get the most out of Pop!
[19:05] Sarah outlines the exercises listed in Pop!
[21:45] Is Pop! the antidote to AI?
Influence In Action: How Copywriters Can Use Cialdini's Tactics Ethically ('Influence' Follow-Up)
Season 3 · Episode 2
Tuesday, June 2, 2026 • Duration 01:06:58
Ask any big copywriter to name a book that inspired them, and it’s pretty much guaranteed that their top 10 list will include Robert B. Cialdini’s Influence. It’s the daddy of marketing. But are you ready to read it? And if you do, will you ever be the same afterwards?
In this follow-up episode, copywriters Nicole and Sarah and special guest case study specialist Rob Beadle share how they got on with applying the principles of Influence to their work. They unveil instances of Influence in their daily lives and give their perspective on how persuasion can be ethical. Listen out for Rob’s lesson on how to create social proof for a product you’ve not yet launched and Nicole’s innovative tactic to use reciprocation in a way that doesn’t feel icky—and isn’t another lead magnet.
If this episode of Copy Kit got you interested in Influence, please reach out and let Nicoke and Sarah know! You can check out links to the Copy Kit Membership below and find examples of Influence in Sarah and Nicole’s work and copywriting businesses. Subscribe to the podcast to catch the next episode with another analysis of a book about copywriting.
Timestamps
[0:40] Welcome back to the podcast, Rob Beadle!
[1:50] How Crocs use Influence to get us to buy their shoes, plus other instances of Influence IRL
[7:10] Rob recaps his implementation points and covers his experiment with the contrast principle
[13:30] How can you get social proof for a product or service you’ve not launched yet?
[18:30] Rob defends himself against the principles of Influence
[22:00] Ethical marketing tactics for online service providers and sellers of physical goods
[27:10] Nicole’s first implementation point: How can we use reciprocity without creating *another* lead magnet?
[33:35] Commitment and consistency as a marketing tool
BACK AGAIN! Learn Copywriting Hacks From The Greats (PLUS Huge Announcement)
Season 3
Tuesday, May 26, 2026 • Duration 13:48
THEY’RE BACCCCCCKK!! Season 3 of the podcast starts off with a bang as Nicole and Sarah share updates on their lives and copywriting businesses. The biggest update is one you’ll have already noticed as the podcast is changing names! Tune in to hear the logic behind the new name and to see if there’s an opportunity for the feline in your life to take centre stage on the pod.
The first full episode of the season is also out today, so subscribe to the Copy Kit podcast and jump on over to the next episode to learn more from the copywriting greats.
Timestamps
[0:25] Welcome back, gang!! Thanks and merriment to all
[0:55] What Nicole’s been up to in her break
[1:50] Nicole and Sarah: The original podcast survivors
[2:45] What’s new in your business?
[4:40] Aaaaaaaand what’s new for season three? Guests and books
[9:45] Big news!! Tried It becomes Copy Kit!
[11:50] Do you want your cat on the pod? Get in touch!
How Copywriters Use Influence: Cialdini's Legendary Marketing Bible ('Influence' Discussion)
Season 3 · Episode 1
Tuesday, May 26, 2026 • Duration 01:06:33
How many decisions do you make in a day? From the moment we wake up (and decide whether or not to hit the snooze button), our brains are overwhelmed with decisions, big and small. So it’s no wonder that sometimes, we take our minds offline and let someone else do the deciding for us through the form of influence. And that’s the book that Sarah and Nicole are reading today.
The Copy Kit Podcast is back with a bang for season three and your hosts Nicole and Sarah chose a book that they both admired and feared. If you’ve been in copywriting for longer than a hot minute, you’ll know that Robert B Cialdini and his principles of influence rule the roost when it comes to persuading customers that yours is the offer they want to buy. Often cited but seldom read, Sarah and Nicole decided to tackle the book with their friend and fellow copywriter and star guest Rob Beadle.
In this episode, you’ll hear them unpack the principles of Influence, discuss how they show up in our daily lives, examine how Influence intersects with copywriting and share their implementation points for the next episode.
If you’d like to catch that episode, subscribe to the Copy Kit Podcast. You have been influenced.
Timestamps
[0:40] Welcome to Copy Kit’s special guest Rob Beadle!
[1:25] Nicole introduces this episode’s book, Influence
[8:10] Nicole unpacks Cialdini’s Click-Run theory
[12:15] How the book works
[14:10] Rob introduces the seven principles of influence, beginning with Reciprocation and Liking
[18:05] Rob’s favourite principle: Social Proof
[20:40] Back to the Future Social Proof
[21:50] Cialdini’s principle of Authority
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This is the Copy Kit Podcast: Master Advanced Copywriting Skills To Grow Your Freelance Business.
We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud.
Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.
Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter.
And if you want to know more about us, stalk us here:
This is the Copy Kit Podcast: Master Advanced Copywriting Skills To Grow Your Freelance Business.
We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud.
Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.
Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter.
And if you want to know more about us, stalk us here:
This is the Copy Kit Podcast: Master Advanced Copywriting Skills To Grow Your Freelance Business.
We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud.
Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.
Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter.
And if you want to know more about us, stalk us here:
This is the Copy Kit Podcast: Master Advanced Copywriting Skills To Grow Your Freelance Business.
We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud.
Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.
Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter.
And if you want to know more about us, stalk us here:
This is the Copy Kit Podcast: Master Advanced Copywriting Skills To Grow Your Freelance Business.
We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud.
Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.
Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter.
And if you want to know more about us, stalk us here:
This is the Copy Kit Podcast: Master Advanced Copywriting Skills To Grow Your Freelance Business.
We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud.
Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.
Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter.
And if you want to know more about us, stalk us here:
This is the Copy Kit Podcast: Master Advanced Copywriting Skills To Grow Your Freelance Business.
We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud.
Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.
Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter.
And if you want to know more about us, stalk us here:
Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/
Music promoted by https://www.chosic.com/free-music/all/
Creative Commons CC BY-SA 3.0
https://creativecommons.org/licenses/by-sa/3.0/
Well hello there, copywriting friend!
This is the Copy Kit Podcast: Master Advanced Copywriting Skills To Grow Your Freelance Business.
We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud.
Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.
Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter.
And if you want to know more about us, stalk us here:
This is the Copy Kit Podcast: Master Advanced Copywriting Skills To Grow Your Freelance Business.
We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud.
Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.
Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter.
And if you want to know more about us, stalk us here:
