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Explore every episode of the podcast Convo By Design®

Dive into the complete episode list for Convo By Design®. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
WestEdge Wednesday Part Six | 643 | Rebuilding LA: Resilience, Innovation and Design for the Future11 févr. 202600:56:53

The Phoenix Effect: Designers and Architects Lead the Innovative Rebuild of Fire-Impacted LA. An impassioned panel featuring William Hefner, Jamie Rummerfield, and Gwen Sukeena discusses architectural preservation, fire-resilient design, and community-driven efforts to shape a more thoughtful, resilient Los Angeles in the wake of the devastating wildfires.

The panel, moderated by Kelly Phillips Badal (Los Angeles Editor for Luxe Interiors and Design), focused on the challenges and innovative opportunities arising from the need to rebuild communities—specifically Altadena and the Palisades—after the recent devastating wildfires. The core themes were architectural preservation, fire-resilient building, and community collaboration.

  • The Power of Preservation and Moving Homes (Gwen Sukeena):
    • Interior designer Gwen Sukeena shared her deeply personal and compelling story of losing her own Altadena home to the fire and, determined to avoid building a “soulless” new structure, decided to save and move a 1910 Craftsman bungalow marked for demolition.
    • The process was grueling, taking less than three months and costing approximately $400,000 (including move, deconstruction, and foundation work), saving about one-third of the cost of a new build.
    • A significant finding revealed the house was originally built by the Milwaukee Building Company (later Meyer and Holler), known for iconic LA structures like Grauman’s Chinese Theater and the Egyptian Theater.
    • Regulatory Advantage: Moving a pre-existing home allows it to be considered a remodel, exempting it from current Title 24 energy codes, which saves costs but requires creative fireproofing solutions (e.g., underneath shingles).
  • Architectural Legacy and Community-Driven Guides (Jamie Rummerfield):
    • Designer Jamie Rummerfield, co-founder of Save Iconic Architecture (SIA), detailed the initial community response and the need to combat “soulless box” tract homes during the speedy rebuild phase.
    • In collaboration with the Design Leadership Network (DLN), SIA created a pattern language book called the Golden California Pattern Book.
    • This field guide documents and celebrates the distinct eras that shaped Southern California living (Spanish Revival, Colonial Revival, California Modern, Cali Card), serving as a free resource for the public to understand and reference authentic regional design.
    • The initiative launched recently at a town hall and is available online as The New California Classics.
  • Fire Resilience and Replicating Character (William Hefner):
    • Architect William Hefner (Studio William Hefner), a fifth-generation Californian, emphasized the goal of building fire-resilient structures that still maintain the character clients lost.
    • His firm contributed plans to Case Study 2.0, focusing on variety, constructability, and designing for fire resistance using modern materials.
    • Solutions involve deep dives into materiality, such as using fiberglass-reinforced concrete that mimics subtle wood texture without serving as kindling, and designing eaves that do not trap embers.
    • He detailed a client who, after losing their 20-year-old California Italian Mediterranean Revival house, insisted on rebuilding it exactly as it was, underscoring how architecture is key to identity and emotional recovery.
  • Concerns and Future Outlook:
    • Panelists expressed concern about the upcoming explosion of building activity leading to opportunism (“land grabs,” unchecked development) and a lack of mindfulness regarding neighborhood character and streetscapes.
    • The creative community’s response has been impressive, with architects and designers creating resources like the Foothill Catalog (in Altadena) and the New California Classics to provide high-quality, approachable options for rebuilding.
The Ride Along Part 3: Dan Ferrisi of EmeraldX and Joe Picarrilli of RoseWater Energy | 642 | Connected Worlds, Design, Technology, and the Future of Integrated Living10 févr. 202600:55:51

Recorded live from CEDIA Expo 2025, this two-part episode of Convo By Design explores how technology, design, and infrastructure are converging to reshape the way we live. From the evolving role of integrators to the growing importance of energy resilience, the conversation examines what it takes to design spaces that are intelligent, responsive, and future-ready. Featuring insights from EmeraldX’s Dan Farrisi and Rosewater Energy founder Joe Piccirilli, this episode connects strategy, storytelling, and engineering into a single, forward-looking narrative.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

Two conversations, one shared theme: the future of the built environment depends on collaboration, foresight, and systems thinking. From CEDIA Expo’s show floor to the electrical panel itself, this episode explores how design, technology, and infrastructure must evolve together.

This two-part episode of Convo By Design brings listeners inside CEDIA Expo 2025 for a wide-ranging discussion on where design, technology, and integration are headed—and why collaboration across disciplines has never been more important.

The first conversation features Dan Farrisi, Group Editor for EmeraldX, who joins the show from the show floor to discuss the evolving role of trade events and the growing convergence between design and integration. Farrisi explains how CEDIA has become more than a technology showcase—it’s now a critical meeting ground for designers, integrators, manufacturers, and educators navigating a rapidly changing industry.

He outlines how integrators are no longer simply installers but partners in shaping outcomes. As residential and commercial systems increasingly overlap, the conversation shifts toward experience design—how lighting, audio, controls, and infrastructure work together to support how people live, work, and interact. Farrisi also emphasizes the importance of storytelling, education, and advocacy in helping professionals communicate value in a crowded and often misunderstood marketplace.

The discussion then transitions to the second interview, featuring Joe Piccirilli, founder and CEO of Rosewater Energy. With a career spanning more than five decades—from building Sound Advice into a public company to founding AVAD and later Rosewater—Piccirilli brings a deeply technical and philosophical perspective to the conversation.

At the center of his work is a deceptively simple idea: most technology failures begin with power. Piccirilli explains how unreliable power, poor grounding, and inconsistent quality undermine even the most sophisticated systems. His solution, the Rosewater Hub, was developed to address these issues at the panel level—providing seamless backup, surge protection, and power conditioning in a single, engineered platform.

The conversation explores how energy resilience has become essential to modern living. From medical equipment and remote work to safe rooms and climate-related disruptions, power stability is no longer optional. Piccirilli explains how his engineering-first approach led to solutions designed not for convenience, but for certainty—systems that work when everything else fails.

Together, the two conversations form a complete picture of where the industry is heading. Farrisi frames the cultural and professional shift happening across design and integration, while Piccirilli provides the technical foundation required to support that shift. The result is a compelling look at how thoughtful design, reliable infrastructure, and interdisciplinary collaboration are shaping the next generation of built environments.

Part One: Dan Farrisi – CEDIA Expo & Industry Convergence

  • First impressions from CEDIA Expo 2025
  • Why trade shows still matter in a digital-first world
  • EmeraldX’s role in connecting disciplines
  • Integrators as experience partners, not installers
  • Residential and commercial technology overlap
  • Education, advocacy, and storytelling as industry drivers
  • The future of collaboration between designers and technologists

Part Two: Joe Piccirilli – Engineering Resilience

  • Early career and the founding of Sound Advice
  • Lessons from entrepreneurship and distribution
  • Discovering the real problem: power quality
  • The engineering logic behind Rosewater Energy
  • Panel-level energy management and backup systems
  • Designing for medical, safety, and critical-use environments
  • The role of resilience in future home design
  • Why engineering thinking matters more than ever

Dan Farrisi, Group Editor for EmeraldX, joins Convo By Design from CEDIA Expo 2025 to share insights on the convergence of design, technology, and integration. He discusses the role of trade shows in shaping industry collaboration, the unique challenges integrators face, and the growing overlap between residential and commercial applications. Farrisi also explores why storytelling, education, and advocacy are critical to the future of connected experiences.

Recorded live at CEDIA Expo 2025, this episode highlights how the integration industry is evolving beyond technology into holistic experience design. Dan Farrisi explains EmeraldX’s role in connecting professionals across disciplines, the importance of dialogue between designers and integrators, and how new applications—from smart homes to immersive environments—are redefining the industry.

  1. First Impressions at CEDIA 2025
    • Energy and innovation at the show floor.
    • Why CEDIA remains a barometer for industry health.
  1. Role of EmeraldX
    • How EmeraldX curates and amplifies industry conversations.
    • Trade shows as hubs for education, networking, and advocacy.
  1. Integration Beyond Tech
    • Moving from installer to outcome-driven partner.
    • Why integrators need to collaborate earlier in design projects.
  1. Residential + Commercial Crossovers
    • Lessons from commercial AV shaping residential expectations.
    • Case studies in immersive experiences and security applications.
  1. Challenges & Opportunities
    • Standards, interoperability, and client education.
    • The importance of storytelling in communicating value.
  1. Looking Ahead
    • The role of integrators in shaping future living spaces.
    • EmeraldX’s vision for connecting industries through shared dialogue.

Links & Resources

WestEdge Wednesday Part Five | 641 | Inspired by Nature: Exterior Spaces Built to Last04 févr. 202601:03:22

The panel explored the intersection of natural and man-made materials in landscape design, highlighting the balance between aesthetic, sustainability, and functional concerns. Participants discussed how interior and landscape designers borrow nature to create cohesive environments, including outdoor “rooms” and hardscape features softened with plantings. Material selection — stone, metal, glass, composite decking, and synthetic turf — was debated, with attention to local sourcing, durability, environmental impact, and client expectations. The panel also emphasized the sensory experience of landscapes, touching on sight, sound, smell, and taste, and how design can evoke memory and emotion. Sustainability, fire safety, maintenance, and longevity were recurring themes, particularly in the adoption of synthetic materials that mimic natural ones while reducing environmental or upkeep costs.

  • Borrowed landscape: Using surrounding natural colors and textures to inform material choices in hardscape design.
  • Softening hardscape: Plantings and layered design to maintain depth without overwhelming the property.
  • Context-appropriate material selection: Stone, metal, glass, gravel, and concrete chosen according to environment, use, and climate.
  • Trend toward natural imperfection: Broken edges, less precision, biophilic design responding to a highly digital, precise world.
  • Sustainability tensions: Balancing natural and synthetic materials for longevity, cost, and environmental impact.
  • Synthetic decking and recycled composites: TimberTech and similar products for durability, low maintenance, and fire safety.
  • Artificial turf considerations: High-use areas, water savings, lifespan, recycling challenges.
  • Sensory-driven design: Sight, sound, smell, and taste incorporated into landscapes for holistic human experiences.
  • Childhood memory and emotional recall: Design that evokes personal sensory memory for users.
  • Fire and climate constraints: Materials must meet modern safety and insurance standards.
KBIS 2026: The Road to Orlando | 640 | Innovation, AI, and Industry Evolution03 févr. 202600:55:20

Just in time for KBIS this year, I sat down with Jason McGraw from EmeraldX and Leanne Wood with Flying Camel to talk about the Kitchen & Bath Industry Show (KBIS) to preview the upcoming 2026 event in Orlando. This conversation dives deep into the strategic shifts for this year’s show, including the expansion of the floor plan to nearly 1.2 million net square feet and the introduction of a new editorial format for product debuts. A major theme for KBIS 2026 is the integration of Artificial Intelligence (AI) across the industry. From the dedicated “Technology” track in the Voices from the Industry (VFTI) conference to live panel debates on AI’s role in luxury design, the show is positioning itself as the epicenter for modern design workflows. The team also discusses practical “pro-tips” for navigating the massive Orange County Convention Center, ensuring attendees maximize their time between the West, South, and North halls.

You still have time to register and prepare for a groundbreaking event that will shape the way you think about your design business and sharpen your specification skills. And if you are going to the show this year in Orlando, please make sure you stop by the KBIS Podcast Studio and say hello.

  • The KBIS 2026 Footprint: With over 700 exhibitors and 100,000+ expected professionals, Jason McGraw explains the logistical expansion into the Discovery District (located in the Rosen Centre) and how to navigate the skybridges and shuttles.
  • Innovation Hour: Replacing the traditional “Design Bytes,” this new fast-paced “show + tell” session at noon on February 17th allows brands to present tactile stories. The audience will vote live for “Most Innovative” and “Most Unexpected.”
  • AI and Technology: Leanne emphasizes how AI is no longer a “future” concept but a daily tool. This year features a “Technology Activation” and sessions focused on AI-powered customer journeys and smarter design workflows.
  • The Best of KBIS Awards: The awards have expanded to seven categories, including “Sustainable Standout” and “Wellness Trailblazer.” Winners will be announced live on the NEXTStage on February 18th.
  • The KBIS Podcast Studio: Now relocated to the West Hall Lobby, the studio—hosted by Josh—will feature 12 live sessions covering leadership, luxury, and the “business of design.”
  • Wellness & Sustainability: For the first time, these two tracks have been merged into a unified focus, reflecting the interconnected nature of healthy, resilient living environments.

Applicable Links & Resources

WestEdge Wednesday Part Four | 639 | Designing for Disaster: Intelligent Design for a Resilient Southern California28 janv. 202601:06:15

Rebuilding After the Fire: How Designers, Architects & Community Leaders Are Reimagining Livability in Southern California A panel of architects, designers, sustainability experts, and community advocates explore what the 2025 Palisades and Altadena fires taught us about resilience, materiality, community loss, rebuilding timelines, economic displacement, and the future of Southern California living. Moderated by Adam Hunter.

The 2025 Palisades and Altadena fires delivered a historic and deeply personal shock to Southern California communities, reshaping not only homes but expectations for safety, materiality, and resilience. In this WestEdge Wednesday conversation moderated by Adam Hunter, the panel digs into both the physical and emotional layers of rebuilding.

Architect Richard Manion contextualizes the fires as a “perfect storm”—a wind-driven event functioning like a flamethrower—requiring a more holistic approach to resilient construction. Sarah Malek Barney highlights the risks of long-standing industry shortcuts in material selection and emphasizes the renewed value of fire-resistant, performance-proven products. Marcella Oliver outlines actionable guidance from USGBC California and the Net Zero Accelerator, underscoring vetted building strategies and digital-twin modeling as essential tools for community education.

Stacy Munich brings forward the human consequences: underinsurance, temporary housing, and the emotional weight of rebuilding while navigating uncertainty. She explores prefab/precision-built housing as a potential solution for families priced out of traditional custom rebuilding. Todd Paolillo expands on the challenge of unifying a large number of well-intentioned contributors across agencies, nonprofits, and design sectors—and why true leadership must emerge to align them.

Throughout the discussion, key themes emerge:

  • Holistic resilience (materials, landscape, climate risk, embers, structural vulnerabilities)
  • Community cohesion vs. community erosion
  • Education gaps for homeowners suddenly forced into complex architectural decisions
  • Economic realities shaping who can return and who is pushed out
  • Long rebuilding timelines and the risk of “enthusiasm fatigue,” as Adam Hunter notes
  • Avoiding both prefab monotony and hyper-luxury displacement in the Alphabet Streets

The panel collectively reinforces a core message: rebuilding isn’t simply architecture—it’s long-term community-making. And it requires every discipline to show up.

PARTICIPANTS & WEB LINKS

(Links provided to official homepages or primary professional sites)

Adam Hunter — Moderator
https://adamhunterinc.com

Richard Manion, Architect
https://richardmanion.com

Sarah Malek Barney – Band Design
https://www.bandd.com

Stacy Munich – Stacy Munich Interiors
https://www.stacymunichinteriors.com

Todd Paolillo – CCA Design Group
https://www.ccadesigngroup.com

Marcella Oliver – USGBC California
https://www.usgbc.org
(Net Zero Accelerator) https://netzeroaccelerator.org

I. Opening Context

  • Adam Hunter describes his own displacement in the Palisades fires
  • Acknowledgment of community members who lost homes and businesses

II. Materiality & Rebuilding After Fire

  • Shortcut culture in residential construction (Sarah)
  • Fire-resistant materials, embers, and construction techniques (Richard)
  • The “flamethrower” dynamic of the 2025 event

III. Community-Scale Impacts

  • Rebuilding as a multi-block, multi-stakeholder challenge (Marcella)
  • Community cohesion among displaced residents (Stacy)
  • Education gaps for homeowners suddenly navigating design/architectural choices

IV. Leadership & Coordination

  • Who should be leading discussions?
  • The role of USGBC California and the Net Zero Accelerator (Marcella)
  • Design community mobilization & town halls (Todd)

V. Economics, Insurance & Rebuilding Pathways

  • Underinsurance and cost prohibitions (Stacy)
  • Prefab/precision-built options
  • Avoiding both tract-home rebuilding and ultra-luxury exclusivity (Richard, Adam)

VI. Visualization & Future Planning

  • Digital twins for community workshops
  • Landscape resilience
  • Neighborhood-scale guidelines

VII. Psychological & Long-Term Impacts

  • Rebuilding fatigue
  • Multi-year rebuilding timeline (10+ years)
  • Keeping optimism and community support alive (Adam)
Translating Design in a Chaotic Market, A Shifting Landscape in Focus 2026 | 637 | Forces Shaping the Industry27 janv. 202601:08:48

This program explores the collision of tariffs, sustainability, design business acumen and shifting client expectations, offering a roadmap for navigating the volatility of the 2026 design landscape. Recorded live at Design Hardware in Los Angeles, I gathered a panel of industry leaders to dissect the economic and social forces shaping interior design as we head into 2026. Featuring Eva Hughes (Black House Beige), Shelly Sandoval (The Lauzon Collective), Rachel Grachowski (RHG Architecture), and Priya Vij (Hapny Home), the conversation confronts the “chaos” of the current market—from tariff-induced supply chain disruptions to the critical shortage of skilled labor.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

TimberTech – Real wood beauty without the upkeep

The discussion pivots from the technical challenges of “designing for disaster” and uninsurability to the creative opportunities found in circular economies and intentional sourcing. The panelists argue for a shift away from “fast fashion” interiors toward a “friendliness” of durability, prioritizing materials that pass the “grandparent test” of longevity. Ultimately, the episode emphasizes that in a volatile market, the most valuable currencies are transparency, deep vendor relationships, and educating clients on the true cost of craftsmanship.

  • The “Friendliness” of Durability: A move toward “legacy” materials—like solid brass hardware and high-quality hardwood—that age gracefully and avoid the landfill, countering the disposable nature of current trends.
  • Supply Chain as Design Driver: How tariffs and stock volatility are forcing firms to adopt “high-low” budgeting and pre-purchase models (buying and storing materials early) to protect projects from price surges.
  • Designing for Disaster: The reality of rebuilding in fire-prone zones (like Altadena and the Palisades) is driving a demand for non-toxic, fire-resistant materials and a “circular economy” approach where building products can return to the earth safely.
  • The Labor Crisis: A candid look at the “graying” of the trades; as master craftsmen retire without a new generation to replace them, the industry faces a loss of institutional knowledge and execution capability.
  • Intentionality Over “Modern”: The panel discusses abandoning vague buzzwords like “wellness” and “modern” in favor of deep-dive mood boarding and psychological profiling to align client expectations with reality.

Resources

Thank you, Eva, Rachel, Shelly and Priya for taking the time to share your thoughts. Thank you to my incredible partner sponsors; Pacific Sales Kitchen and Home, TimberTech and Best Buy. Their sponsorship of Convo By Design allows me to seek out sublime design, stories from beyond the work itself and showcase unique personalities chasing new ideas and changing the way we think about design and architecture.. And present it to you so please give them an opportunity on your next project.

Thank you for listening and sharing this journey of ours. 2026 marks thirteen years of constant publication of the podcast with over 700 interviews and three million downloads, streams, and listens.  Please keep those guest suggestions coming as well as thoughts about where you would like the show to record live. Convo By Design at Outlook and on Instagram, Convo X Design, with an “X”.

Thanks again for listening, until next time, be well, focused and driven so you can rise above the chaos. -CXD

CXD Icon Registry January 2026 | 636 | Peter Pennoyer, FAIA22 janv. 202601:06:09

This month’s Convo By Design Icon Registry inductee is architect, Peter Pennoyer, FAIA who shares his lifelong passion for architecture, tracing its roots to his upbringing in New York City and the rich urban fabric that shaped his design philosophy. From classical influences to modern interventions, in this conversation recorded in 2021, Pennoyer discusses how context, history, and creativity inform his work across New York, Miami, and beyond. This episode offers a rare glimpse into Pennoyer’s process, highlighting how tradition and innovation coexist in his projects.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

In this episode, Pennoyer explores the balance between respecting historic streetscapes and embracing contemporary design, sharing insights on notable projects including French modern townhouses in Manhattan, Adirondack retreats, and reimagined New England homes. Listeners will hear about his approach to materials, light, and functionality, as well as the lessons learned from urban and natural environments. From small creative spaces to sweeping estates, Pennoyer reveals how architecture can feel both inevitable and personal.

Show Topics / Outline:

  1. Early Influences
    • Growing up in NYC, next to an architect’s modernized Victorian townhouse.
    • Father’s role on the Art Commission (Design Review Commission) and early exposure to civic architecture.
    • Walking through the Metropolitan Museum during new wing constructions and its impact.
  1. Philosophy of Context and Streetscape
    • Importance of buildings as parts of streets rather than standalone monuments.
    • Learning from historic architecture and urban fabric.
    • Balancing preservation with creative reinterpretation.
  1. Firm Origins and Approach
    • Founding Peter Pennoyer Architects in 1990, NYC and Miami.
    • Learning along the way; responding to each commission individually.
    • Miami as a freer design environment vs. New York’s strict urban constraints.
  1. Design Inspirations and Innovation
    • Interest in unusual historic ideas, color, and modern adaptation (e.g., Adirondack home with vibrant red windows).
    • Classical architecture as a living, evolving language.
    • Integrating modern functionality with traditional forms.
  1. Key Projects
    • Adirondacks Retreat: Rustic materials, vibrant accents, blending modern and traditional.
    • French Modern Townhouse, Upper East Side: Maximizing light in a constrained footprint; stair design, flow, and functionality.
    • New England House: Rebuilding a landmarked site with respect to site and history.
    • Fifth Avenue Maisonette: Reimagining space for luxury, comfort, and personal lifestyle integration.
  1. Architecture and Society
    • Lessons from pandemics and historical health-driven design.
    • Flexibility in modern living: home and work blending, privacy, and adaptability.
    • The balance of aesthetics, comfort, and livability in contemporary classical design.
  1. Process and Collaboration
    • Importance of team and long-term partnerships in shaping projects.
    • Working with interior designers and artisans to achieve cohesive spaces.
    • Creative problem-solving under structural, site, and regulatory constraints.

Links & References:

  • Peter Pennoyer Architects – Official Website
  • Adirondack Long Barn Project
  • Upper East Side French Modern Townhouse
  • New England Landmark House Rebuild
  • Fifth Avenue Maisonette
WestEdge Wednesday Part Three | 635 | Planting Roots: Future Proof Your Design Business21 janv. 202601:01:58

Beyond the Sketchbook: Mastering the Business of Design with Industry Leaders. Esteemed practitioners Keith Granet, Grant Kirkpatrick, Tom Stringer, and Louis Taylor share candid insights into the origin stories, critical business skills, and forward-looking strategies necessary to build and sustain a successful design practice.

Moderated by Cheryl Durst (EVP and CEO of IIDA), the panel focused on the transition from being a talented designer to running a thriving, resilient business, covering genesis, operations, talent management, branding, and future-proofing.

  • Origin Stories and Industry Appreciation:
    • The panelists shared diverse paths into design. Some were drawn in early (Grant and Tom), while others arrived via finance and business consulting (Keith and Louis).
    • Louis Taylor (Finance, SchappacherWhite) noted that, coming from auditing various industries, design is “absolutely the best industry to work in by far.”
  • The 80/20 Rule of Entrepreneurship:
    • A critical takeaway for design professionals is understanding that running a firm is primarily a business function. Keith Granet and Grant Kirkpatrick stressed that the time split is often 70–80% focused on business (HR, finance, marketing, systems) and only 20–30% on actual design work.
    • Keith Granet (Granet and Associates, Leaders of Design) emphasized that good systems and data tracking (like a monthly “executive summary” of financials) are “freeing” and allow for greater creativity by alleviating stress over payroll and rent.
  • Infrastructure and Skill Development:
    • Hire Your Weaknesses: The consensus was to surround yourself with great consultants (finance, PR, marketing) and “hire your weaknesses” to empower the principal designer to focus on their “highest and best use.”
    • Future Talent Gap: Louis Taylor noted that junior staff coming out of school often require significant training in “soft skills” (people skills, professional email etiquette, presentation, listening) to bridge the gap between conceptual learning and the real-world practice.
  • Branding and Storytelling:
    • Effective messaging must be authentic and focus on an idea bigger than the work itself.
    • Grant Kirkpatrick (KAA Design Group) detailed their use of “The Five Whys” to articulate a vision, which for his firm is the belief that “design elevates the human spirit.”
    • Tom Stringer (Tom Stringer Design Partners) built his brand around his personal value of adventure, which attracts clients who are “kindred spirits.” He emphasized that design is predicated on building trust over multiple generations.
  • Future Proofing and Resilience:
    • AI and Technology: The panelists recognized AI as a powerful, unavoidable tool that will alleviate mundane tasks and enhance existing work, though it also presents a significant challenge (“scares the shit out of us,” noted Keith). Firms must embrace it.

* **Talent Retention:** **Institutional knowledge** is key to longevity. Firms are focusing on creating exceptional workspaces, competitive benefits (like sabbatical programs), and internal culture to recruit and **retain the best talent.**

* **Mentorship:** Mentoring should be a fundamental part of a firm’s **culture**, not a forced, rigid program. It is essential at all career stages, providing wisdom and long-term connections that help owners stay agile and resourceful.

Creativity in the Age of Screens: Craft, Credibility, and the Changing Nature of Practice | 634 | Amy Courtney, Amy Courtney Design20 janv. 202601:12:56

The design industry has changed more in the past five years than in the previous two decades. In this episode, Amy Courtney and I unpack how technology, social media, and shifting client expectations have transformed the way designers work, communicate, and create. From in-person collaboration to photography, craftsmanship, and professional credibility, the conversation explores what it really means to practice design today.

A candid discussion about design after 2020, the rise of digital culture, evolving client behavior, and why experience still matters more than visibility.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

I sat down with designer Amy Courtney and together, we are going to examine how dramatically the design industry has shifted since 2020—and what those changes mean for designers, clients, and the creative process itself. What began as a necessity during the pandemic has evolved into a permanent shift in how projects are managed, communicated, and perceived.

The conversation opens with how in-person collaboration has largely been replaced by screens, emails, and digital presentations. While technology has made certain aspects of design more efficient, it has also introduced new challenges: endless email threads, over-reliance on links and screenshots, and a growing disconnect between how spaces are discussed and how they are actually experienced. Both speakers reflect on the loss of face-to-face interaction and how it has altered everything from client relationships to decision-making.

From there, the discussion moves into how design has become more visible—and more misunderstood—than ever before. With social media and image-driven platforms shaping expectations, clients often arrive with highly specific visual references but little understanding of how those ideas translate into real-world construction. The conversation explores how designers now spend much of their time educating clients, explaining limitations, and helping them understand the difference between inspiration and execution.

Photography plays a major role in this shift. Where designers once photographed only select projects, today’s market pressures encourage constant documentation. The episode unpacks the financial and creative cost of professional photography, the tension between editorial standards and reality, and how images can sometimes misrepresent how spaces actually function. The discussion also touches on how publication expectations and sponsorships can influence what gets shown—and what gets left out.

Another central theme is the difference between designers and tastemakers. Courtney and I examine how social platforms have blurred professional lines, allowing anyone with a strong aesthetic to claim authority. We discuss the growing confusion this creates for clients and the importance of experience, education, and technical understanding in producing successful projects. While inspiration is everywhere, execution still requires training, judgment, and accountability.

The episode also dives into the influence of upbringing and mentorship. From growing up around construction and craftsmanship to learning directly from tradespeople, the conversation highlights how hands-on experience shapes a designer’s confidence and decision-making. This background, combined with curiosity and respect for process, becomes the foundation for meaningful work.

The conversation closes with a reflection on credibility, creativity, and the responsibility designers have to guide clients honestly. In a culture driven by speed and visibility, the episode argues for a return to thoughtful process, clear communication, and design rooted in real-world understanding.

  • How design practice has changed since 2020
  • The impact of remote work and screen-based communication
  • Photography, social media, and shifting industry expectations
  • The difference between designers and tastemakers
  • Client education and managing unrealistic inspiration
  • The value of construction knowledge and hands-on experience
  • Navigating publication standards and editorial pressure
  • Why credibility and process still matter

Design has never been more visible—or more misunderstood. As technology reshapes how people engage with spaces and professionals, the role of the designer has become both more complex and more essential. This episode makes the case for slowing down, valuing experience, and remembering that great design is built on knowledge, intention, and trust—not algorithms or aesthetics alone.

WestEdge Wednesday Part Two | 633 | Creative Burnout: The Rules for Thriving & Evolving in Chaotic Times14 janv. 202601:00:35

At WestEdge, a panel of accomplished designers opened up about the emotional highs and lows of a career in creative design. The conversation delved into the toll that challenging clients can take, emphasizing that boundaries are not just beneficial but necessary for longevity in the industry. Panelists reflected on early career experiences, noting that optimism and the desire to see the best in clients can sometimes lead to depletion when projects are mismatched. These stories reinforced the idea that learning to say “no” and choosing the right clients is both a practical and emotional necessity. Beyond client challenges, the panel explored ways designers replenish their creative energy. Travel, flea markets, and tactile art projects, such as creating feathered artworks or doodling with Sharpies on rocks, were highlighted as powerful methods to reconnect with the craft. Attendees also shared experiences with artist dates, personal excursions that nurture inspiration outside work routines. For many, small, seemingly mundane moments—like walking barefoot on the beach or exploring museum exhibits—serve as vital opportunities to recharge. Central to the discussion was the notion of hope and intention in design. Designers are not only crafting spaces but facilitating transformative experiences for their clients. From arranging reveal days to curating details that clients cannot yet envision, designers play a key role in shaping both the aesthetic and emotional outcome of a home. These moments, when clients recognize the thought and care embedded in every choice, provide a profound sense of validation and joy for the designer. Technology emerged as both a boon and a challenge. Tools like Google Banana Nano and reverse image searches empower clients but can also accelerate expectations, requiring designers to continually adapt. To maintain balance, panelists suggested strategies such as phone lockboxes, one-word reset practices (e.g., travel, camping, art), and engaging in the tactile and analog experiences that digital feeds cannot replicate. Magazines were championed as a crucial resource in the digital age, offering tactile, spontaneous inspiration that cannot be algorithmically curated. They allow designers to explore beyond the bounds of client constraints and rediscover creative joy in a medium that encourages discovery and reflection. Ultimately, the WestEdge panel underscored the importance of integrating self-care, boundaries, and intentional creative practices into the professional life of a designer. Burnout is inevitable at times, but with mindfulness, grounding practices, and opportunities to reconnect with the joy of creation, designers can sustain their passion and continue to deliver transformative experiences for their clients. The panel left attendees with actionable insights and inspiration to navigate the demanding yet rewarding world of design. About: Convo By Design is a platform designed to share and promote the ideas of those shaping design and architecture today. We provide inspiration to the design and architecture community. In constant pursuit of sublime design. ©2013-2026 Subscribe to the podcast: https://itunes.apple.com/us/podcast/c… https://www.convobydesign.com

Design With Intention: Antiques, Process, and the Art of Creating Meaningful Spaces | 632 | Kristin Mullen, Kristen Mullen Designs13 janv. 202601:13:53

Design is more than aesthetics—it’s about understanding how people live, move, and connect with their spaces. In this episode, Kristin Mullen and I explore how sourcing, observation, and thoughtful decision-making shape interiors that feel authentic and functional. From Round Top to kitchen design to client relationships, the conversation reveals why the best work begins with listening and ends with purpose.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

A thoughtful conversation on antiques, design philosophy, client trust, and why the most successful spaces are built on intention rather than trends. You are going to hear from designer Kristin Mullen. We’re exploring the deeper thinking behind successful interior design—where process, perspective, and human behavior matter as much as aesthetics. The conversation opens with a discussion of the Round Top Antiques Show, which Kristin describes as an essential destination for designers seeking character, craftsmanship, and pieces with history. While digital sourcing has its place, both agree that nothing replaces the experience of seeing and understanding objects in person. Round Top, in particular, offers an immersive environment that encourages discovery, education, and creative connection.

From there, the conversation turns inward, examining how a designer’s background and worldview shape their approach. Kristin shares how her early training in speech and language pathology sharpened her ability to read clients, recognize unspoken preferences, and interpret behavior—skills that now inform every project she takes on. That sensitivity, paired with her passion for antiques, results in spaces that feel layered, personal, and grounded in story rather than surface-level trends.

A central theme throughout the episode is redefining what “value” means in design. Josh and Kristin challenge the idea that good design is about price or status. Instead, they discuss how meaningful spaces come from clarity, intention, and thoughtful editing. The role of the designer, they explain, is often to simplify—helping clients focus on what truly matters and guiding them away from choices that don’t support how they actually live.

The conversation naturally moves into kitchens, where function and behavior intersect most clearly. From layout and stone selection to lighting and storage, Josh and Kristin explore how small decisions can dramatically affect daily life. They discuss the importance of planning for real habits rather than idealized ones, and how photographic trends often misrepresent how spaces are actually used. The evolution of kitchen design, they note, reflects broader changes in how homes function as multi-use environments.

The episode also touches on the business and sourcing side of design. Kristin shares insights into working with European antiques and the growing challenges presented by tariffs and shipping costs. Josh adds perspective on the potential return to small-scale, locally made craftsmanship, suggesting that the industry may be entering a period where quality, story, and intention carry more weight than volume or speed.

Throughout the conversation, one idea remains consistent: strong design is rooted in trust. Open communication, clear expectations, and honest dialogue between designer and client create better outcomes for everyone involved. When people feel heard and understood, the results are spaces that not only look good—but function beautifully over time. You are going to hear all about it, right after this.

Great design isn’t about excess or trends—it’s about intention, understanding, and care. When designers take the time to observe how people truly live and guide them through thoughtful decisions, the result is a space that feels authentic, functional, and deeply personal. This episode makes the case for slowing down, asking better questions, and designing with purpose at the center.

WestEdge Wednesday Part One | 631 | Home Again: How the Palisades is Reclaiming its Future07 janv. 202601:20:57

Since areas of Los Angeles, entire communities burned to the ground in January, 2025, the world around us has jumped in with opinions on how to rebuild.  Moderated by: Allison Holdorff Polhill, LAUSDFeaturing: Reza Akef, Polaris Homes; Sue Kohl, Pacific Palisades Community Council; Ron Marome, Fleetwood Windows and Doors; Rob Jernigan, Clayco; May Sung, SUBU Design Architecture; and Matt Talley , AECOM I made a promise to those in attendance that I would do my homework and find resources, phone numbers, contacts… And I have. It’s voluminous but you will find many of these links in the show notes of this episode. I will also continue to dig and share my findings on Instagram so please follow along. Convo X Design and email me if you would like more information and resource contacts. Convo By Design at Outlook dot com. Key Agencies & Contacts for Rebuild / Recovery in Pacific Palisades 1. City of Los Angeles Los Angeles City Planning Palisades Rebuild & Recovery Team — Email: Planning.PalisadesRebuild@lacity.org City Planning+1 One‑Stop Rebuilding Center (city permit center): 1828 Sawtelle Blvd, Los Angeles, CA 90025 City Planning+1 Departments represented at the One‑Stop: LADBS (Building & Safety) City Planning Bureau of Engineering (BOE) City Planning StreetsLA / Urban Forestry City Planning LADWP (Water & Power) City Planning LADOT (Transportation) City Planning LAFD (Fire Department) City Planning LA Housing Department (LAHD) City Planning LA Sanitation and Environment (LASAN) City Planning Bureau of Contract Administration (BCA) City Planning SoCalGas (utility) City Planning Los Angeles Emergency Management Department For recovery inquiries: EmergencyUpdates@LACity.org L.A. Emergency Management Their 2025 Wildfire Recovery page includes resources for disaster‑rebuild. L.A. Emergency Management Mayor’s Office – Resilient Rebuild Advisory Committee Under Emergency Executive Order 5 (2025), a Resilient Rebuild Advisory Committee was established. Los Angeles Mayor’s Office 2. Los Angeles County (for areas in the County jurisdiction) LA County Recovers Main Recovery Website: recovery.lacounty.gov LA County Recovers Public Works Hotline (for rebuilding / debris): 844‑347‑3332 LA County Recovers+1 Fire Debris Removal Permit: call 888‑479‑7328 for fire debris removal help. LA County Recovers LA County Public Works – Building & Safety Contact for building, grading, and drainage issues: via their offices. LA County Public Works Geotechnical & Materials Engineering (soils, geology): (626) 458‑4925 LA County Public Works Fire Prevention (County Fire): LACoFD Headquarters (323) 890‑4132 LA County Public Works LA County Department of Regional Planning Zoning, planning, rebuilding permitting: (213) 974‑6411 LA County Public Works The “Road to Rebuilding” program provides one-on-one concierge appointments (Public Works / Planning / Fire / Public Health) for Palisades rebuilding. LA County Public Works LA County Environmental Health For septic system (onsite wastewater) approvals: contact the Onsite Wastewater Treatment System (OWTS) team via Public Health. LA County Public Works Water “Will‑Serve” letter (potable water) – Drinking Water Program: required for some rebuilds. LA County Public Works LA County Assessor’s Office For tax reassessment after fire damage (“Misfortune & Calamity”): call (213) 974‑8658. LA County Recovers State / Federal Agencies California Office of Emergency Services (Cal OES) As a major state-level emergency agency, they coordinate recovery resources. (Generic contact: via caloes.ca.gov) Gather ADU Federal Emergency Management Agency (FEMA) For disaster assistance (debris removal, housing, financial help): contact FEMA at 1-800-621-3362 for general assistance. Gather ADU U.S. Army Corps of Engineers (for debris removal specifically): their LA mission office is reachable; per FEMA, call center 213‑308‑8305. FEMA Recommended Approach / Strategy Start at the One‑Stop Rebuilding Center (LA City or County as applicable) — this gives you a “concierge” experience with multiple departments in one place. Follow up with direct department emails (e.g., Planning, Public Works) for specialized issues (soils, septic, fire‑safety). Use FEMA / CalOES early — get registered for federal/state disaster relief. Engage community‑based networks (ENLA, local recovery groups) — they often have the most up-to-date, local practical advice. Document everything — keep track of all contacts, permit numbers, and correspondence. Additional Information will be posted to the Convo By Design website. Convo By Design is a platform designed to share and promote the ideas of those shaping design and architecture today. We provide inspiration to the design and architecture community. In constant pursuit of sublime design. ©2013-2026 https://www.convobydesign.com

Design After Disruption | 630 | How We Live Now—and Why Process Matters More Than Ever LIVE From Pacific Sales Kitchen & Home06 janv. 202602:03:10

Late last year, I moderated an event hosted by Pacific Sales Kitchen & Home with the goal of breaking down kitchen desires and needs of todays well informed and demanding design clients. You would think this is an easy conversation to have. I assembled an all star cast of design and architecture talent for an incredible conversation. One that you might want to save and re-listen every now and then.

Late last year, I moderated an event hosted by Pacific Sales Kitchen & Home with the goal of breaking down kitchen desires and needs of todays well informed and demanding design clients. You would think this is an easy conversation to have. I assembled an all star cast of design and architecture talent for an incredible conversation. One that you might want to save and re-listen every now and then.

At Pacific Sales Kitchen & Home in Torrance, leading architects, designers, and industry specialists gathered to examine how pandemic-era shifts, rising client expectations, and rapid product innovation are reshaping the future of kitchens and baths. Their insights reveal an industry moving beyond trend talk toward highly personalized, wellness-driven, and performance-first design.

The kitchen is no longer just a workspace, and the primary bath is no longer just a retreat. Over the past five years, these rooms have become emotional anchors, wellness centers, hospitality zones, tech platforms, and reflections of how people believe they should live. At Pacific Sales Kitchen & Home in Torrance, a cross-section of the industry’s leading voices came together to discuss how the profession is adapting—and what clients now expect designers to deliver.

For Sayler Design Studio founder Beth Sayler (https://saylorstudio.com), the shift is rooted in emotion. After years of pandemic-related uncertainty, material shortages, and insurance-driven rebuilds, clients want spaces that feel personal, restorative, and meaningful. Her projects now lean into “experience design,” where primary suites might include refrigeration drawers, espresso stations, integrated audio, and hospitality-level details. Her biggest tool is expectation-setting—helping clients redefine what’s realistic, what’s essential, and what will ultimately make them feel at home again.

Architect Luis Escalera of LMD Architecture Studio (https://www.lmdarchitecturestudio.com) experiences the evolution through the lens of constraints. Small lots, stricter codes, and the ongoing battle between mandated electrification and client cooking preferences require tight onboarding, detailed questionnaires, and careful translation of desires to built form. The modern kitchen triangle now includes the deck, yard, and pool—one interconnected lifestyle zone that must function as a unified system.

For Jessica Nicastro Design (https://www.jessicanicastrodesign.com), the challenge is volatility. Pricing, tariffs, and supply chains remain inconsistent, making early builder involvement essential. Her firm works to recalibrate what clients think they want—often shaped by social media—into spaces appropriate to the home, lifestyle, and budget. Transparency and trust have become the designer’s most valuable currency.

At Laney LA (https://www.laney.la), designer Michelle Her sees a growing demand for wellness integration: whole-home RO systems, chromotherapy, therapeutic water pressure, and recovery spaces designed with the same rigor once reserved for kitchens. Their philosophy—“the best idea wins”—creates an environment where architecture, interiors, and engineering collaborate fluidly to support elevated living.

Representing the host venue, Pacific Sales Kitchen & Home (https://www.pacificsales.com) showcased the power of specialized knowledge. Trade leaders Verzine Hovasapyan and Juan Pantoja describe a client landscape with no single standard—making customization and education critical. Manufacturer immersion programs ensure staff can guide clients through increasingly complex appliances and smarter home ecosystems, offering a level of service no online retailer can match.

Designer Shanna Shryne of Shanna Shryne Design (https://www.shannashryne.com) emphasized lifestyle-first programming. Outdoor kitchens, in particular, require multi-disciplinary collaboration—interiors, landscape architecture, and systems integration—to achieve unified performance. Complexity, she argues, demands partnership rather than lone-wolf generalists.

Finally, RHG Architecture + Design founder Rachel Grachowski (https://www.rhgdesign.com) and Hudson Home Interior Design principal Shelly Hudson (https://www.hudsonhomeinteriors.com) highlighted biophilia, natural light, and personalized ergonomics as the next frontiers. From adjustable counter heights to dedicated recovery rooms, the home is becoming a hybrid of spa, laboratory, and living space.

Taken together, their perspectives reveal a profession not following trends but redefining standards—one kitchen, one bath, one wellness ecosystem at a time.

Design After Disruption: How We Live Now—and Why Process Matters More Than Ever

The pandemic didn’t just change where we work—it redefined how we live, gather, and experience our homes. In this episode, designers and industry experts explore how COVID accelerated shifts in lifestyle, technology, and client expectations, forcing a fundamental rethink of residential design. From wellness and personalization to process and trust, this conversation reveals why great design today begins long before materials are selected.

A wide-ranging conversation about how post-pandemic living reshaped residential design, why understanding behavior matters more than trends, and how slowing the process leads to better, more meaningful homes.

Today, we examine the profound shift in how people relate to their homes—and how designers have had to evolve in response. What began as a temporary adjustment during the pandemic became a lasting transformation: homes turned into offices, classrooms, social hubs, and sanctuaries, often all at once.

As a result, clients now arrive more informed, more opinionated, and more influenced by social media than ever before. But with that access comes confusion. The conversation explores how designers increasingly serve as educators and translators—helping clients filter inspiration, understand trade-offs, and make decisions rooted in how they actually live rather than how a space looks online.

The discussion moves beyond aesthetics into behavior: how families gather, how kitchens function, how storage works, and how subtle design decisions impact daily life. From kitchen planning and furniture layout to the psychology of comfort and the importance of workflow, the episode highlights why the smallest details often matter most.

A central theme emerges around process. Thoughtful design requires slowing down, asking better questions, and resisting the pressure for instant gratification. Whether it’s understanding how a family entertains, how they cook, or how they want to feel in their home, the best outcomes come from listening first—and designing second.

1. Life After COVID: A Permanent Shift

  • How the pandemic changed expectations around home design
  • The rise of multifunctional spaces
  • Why the home is now both personal and professional

2. Social Media’s Influence on Design Culture

  • The upside and downside of endless inspiration
  • Why clients arrive more informed—but often overwhelmed
  • Separating aspiration from practicality

3. Designing for Real Life

  • Understanding how people actually use their homes
  • Why square footage means nothing without function
  • Designing for habits, not hypotheticals

4. The Role of the Designer Has Changed

  • From decorator to strategist
  • Educating clients through experience and data
  • Acting as a guide through complex decisions

5. The Importance of the Kickoff Process

  • Why the first conversations matter most
  • Learning how clients live before proposing solutions
  • Creating clarity through dialogue, not questionnaires

6. Kitchens as Behavioral Maps

  • Storage, workflow, and daily rituals
  • Why drawers often matter more than appliances
  • Designing around how people actually cook and gather

7. Slowing the Process to Improve Outcomes

  • Resisting the urge for instant answers
  • Why design is both art and structured process
  • Helping clients avoid regret through thoughtful planning

8. Trust, Education & Long-Term Value

  • Helping clients understand what they don’t yet know
  • Using experience and precedent to guide decisions
  • Designing homes that evolve with the people in them

Great design isn’t about trends, finishes, or fast decisions—it’s about understanding people and tailoring functional design to their lifestyle. This episode reinforces a simple truth: when designers take the time to listen, observe, and educate, the result is not just a better-looking home, but one that truly supports the lives lived inside it.

 

Rising Above the Chaos: Lessons from 2025 for a Smarter 2026 | 629 | Happy, Prosperous and Health New Year30 déc. 202500:25:10

Let me start with a disclaimer—this isn’t a political editorial. It’s a conversation about ideas. Lessons from business, design, culture, and philosophy that might help us grow—individually and collectively. And if you disagree, email me at ConvoByDesign@Outlook.com. I welcome the debate.

As this year closes, I’m feeling a mix of frustration and optimism. This moment feels chaotic—as does most of life lately—which is why I often end the show with, “rise above the chaos.” We can’t eliminate it, but we can manage what’s within our control. The Stoics told us that long ago: focus on what you can control, release what you can’t, act with virtue, and let obstacles sharpen resilience. This essay is about taking back even a small amount of control through the work we do and the spaces we shape.

The Problem with Trend-Driven Design

This year, phrases and hashtags flew faster than ever—Quiet Luxury, Brat Green, Fridgescaping, Millennial Grey. Much like the “big, beautiful bill” language we’ve all heard tossed around in political discourse, design’s buzzwords can distract from what actually matters. They generate attention, not meaning. They look good on social media, not necessarily in the lived experience of a home, workplace, or public square.

So instead of centering our design conversations around fleeting edits, let’s pivot toward the global innovations that are transforming the built world in ways that truly matter.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

Real Innovation Worth Talking About

Across the globe, designers, architects, and researchers are developing ideas that transcend buzz. These are the concepts with longevity—the ones shaping smart, resilient, human-centered spaces:

  • Biophilic Design, rooted in the work of Edward O. Wilson, Erich Fromm, and Japanese shinrin-yoku, continues to reframe our relationship with nature.
  • Net-Zero Architecture, pioneered in Canada, Germany, and Australia, redefines building performance through projects like Seattle’s Bullitt Center and Colorado’s RMI Innovation Center.
  • Smart Homes and Invisible Tech, building on early Asian innovation, hiding circuitry and functionality behind seamless design powered by Apple, Google, and Amazon ecosystems.
  • Prefab and Modular Construction, originally exemplified by structures like the Crystal Palace and the Sydney Opera House, now reimagined by firms such as Plant Prefab.
  • Passive House Design, born in Germany but rapidly shaping U.S. projects in California, New York, and the Pacific Northwest.

And the list goes on:

  • Self-Healing Concrete by Hendrik Marius Jonkers
  • Guggenheim Abu Dhabi by Frank Gehry
  • Bët-bi Museum in Senegal by Mariam Issoufou
  • Powerhouse Parramatta in Australia
  • Pujiang Viewing Platform in China by MVRDV

Landscape and biophilic approaches—Wabi-Sabi gardening, edimental gardens, climate-adaptive landscapes, and indoor biophilia—are redefining how we engage with natural systems in daily life.

Even infrastructure has become a site of innovation:

  • CopenHill/Amager Bakke, Denmark’s waste-to-energy plant with a ski slope
  • Urban Sequoias by SOM—skyscrapers designed as carbon sinks
  • 3D-printed timber in Germany, Finland, and France

This is the work that deserves our attention—not the color of the week on TikTok.

Rethinking the Shelter Space

For years I described architecture as a language, design as a dialect, and landscape as the narrative. Mies van der Rohe famously introduced the concept of architecture as language. It caught on, and then the bandwagon effect took over. But today, the metaphor feels insufficient—especially for the shelter space, where people spend their lives, raise families, work, heal, and age.

The shelter space isn’t like a retail store or restaurant, where design is often intended for those who pass through briefly while the people who labor there navigate the leftover space. The shelter space must serve those who inhabit it deeply and continuously. And that shifts the conversation.

Design begins with the usual questions—purpose, function, users, goals, budget. But these questions don’t define design. They only outline it. There is no universal purpose of architecture or design, no single philosophy, no singular “right” answer. The shelter space varies as widely as the people living within it.

So instead of treating architecture and design as technical processes, we should approach them philosophically.

A Philosophical Framework for Design

Stoicism offers clarity:
Accept that budget overruns and changes will occur. Respect the expertise of the designer you hired. Invest in authenticity rather than dupes. Create environments that support health—clean air, clean water, noise reduction, resilience.

Utilitarianism reminds us that choices have consequences. If the design decisions you make are based on influencer content instead of expertise, the result is no surprise.

And now, a new framework is emerging that could transform our shared spaces entirely.

Sensorial Urbanism: Designing the City We Actually Feel

One of the most compelling movements emerging globally is Sensorial Urbanism—a shift from focusing on how the city looks to how it feels. It’s neuroscience, phenomenology, and inclusive design rolled into a multi-sensory toolkit.

Five Key Sensory Principles

  1. Soundscaping
    Water features masking traffic. Acoustic pavilions. Designed sound gardens.
    Paris’ Le Cylindre Sonore. Soundscape parks in Barcelona and Berlin.
  2. Smellscaping
    Native flowers, herbs, and aromatic trees restoring identity—especially critical after disasters like wildfires.
    Kate McLean’s smellwalks map a city’s olfactory signature.
  3. Tactile Design
    Materials that invite touch and respond to temperature—stone, wood, water—connecting inhabitants to place.
  4. Visual Quietness
    Reducing signage and visual clutter, as seen in Drachten, Netherlands, creates calmer, more intuitive environments.
  5. Multisensory Inclusivity
    Design that accommodates neurodiversity, PTSD, aging, and accessibility through tactile paving, sound buffers, and scent markers.

Why It Matters

Because cities didn’t always feel this overwhelming.
Because design wasn’t always rushed.
Because quality of life shouldn’t be compromised for aesthetics.

Sensorial Urbanism reconnects us with spaces that are restorative, intuitive, and emotionally resonant. A city is not just a picture—it is an experience.

The Takeaway for 2026

Rising Above the Chaos: Lessons from 2025 for a Smarter 2026

HED (3-sentence summary):

As 2025 closes, the design and architecture world has experienced unprecedented chaos and rapid trend cycles. In this episode, Soundman reflects on lessons from business, culture, and global innovation, emphasizing resilience, purposeful design, and human-centered spaces. From Stoic philosophy to sensorial urbanism, this conversation offers guidance for navigating the next year with clarity and intentionality.

DEK (Expanded description):

Twenty twenty-five tested the design industry’s patience, creativity, and adaptability. In this reflective episode, we explore the pitfalls of trend-driven design, the enduring value of service, and the innovations shaping architecture globally — from net-zero buildings to multisensory urbanism. With examples ranging from TimberTech decking to Pacific Sales’ trade programs, we examine how designers can reclaim control, prioritize meaningful work, and create spaces that heal, inspire, and endure. A philosophical lens, practical insights, and actionable guidance make this a must-listen for professionals and enthusiasts alike.

Outline of Show Topics:

  1. Introduction & Context
    • Reflection on the chaotic year of 2025 in design and architecture.
    • Disclaimer: this is a philosophical conversation, not a political editorial.
    • Invitation for audience engagement via email.
  1. Trends vs. Meaningful Design
    • Critique of buzzwords like “quiet luxury” and “millennial gray bookshelf wealth.”
    • Emphasis on global innovation over social media-driven trends.
    • The gap between American design influence and international innovation.
  1. Global Innovations in Architecture & Design
    • Biophilic design and its philosophical roots.
    • Net-zero buildings: Bullitt Center (Seattle), RMI Innovation Center (Colorado).
    • Smart homes, modular construction, and passive house adoption in the U.S. vs. abroad.
  1. Focus on Service & Professional Support
    • Pacific Sales Kitchen & Home: Pro Rewards program and exceptional service.
    • TimberTech: innovation in sustainable synthetic decking.
    • Importance of performance, durability, and client-focused solutions.
  1. Philosophical Approach to Design
    • Architecture as experience, not just a visual language.
    • Stoicism, utilitarianism, and mindfulness applied to design.
    • Sensorial urbanism: engaging all five senses in public and private spaces.
  1. Emerging Global Examples of Innovation
    • Self-healing concrete (Henrik Marius Junkers), Copenhill (Denmark).
    • 3D printed timber in Germany, Finland, France.
    • Climate-adaptive landscapes, Wabi-sabi gardening, inclusive urban design.
  1. Moving Beyond Social Media Trends
    • Rejecting influencer-driven design priorities.
    • Returning to performance, resilience, and quality of life.
    • Practical guidance for designers in all regions, including overlooked U.S. markets.
  1. Closing Reflections & New Year Outlook
    • Encouragement to rise above chaos and focus on what can be controlled.
    • Goals for 2026: intentional, human-centered, and innovative design.
    • Call to action: share, subscribe, and engage with Convo by Design.
  1. Sponsor Mentions & Callouts
    • Pacific Sales Kitchen & Home
    • TimberTech
    • Design Hardware

If you enjoyed this long-form essay, share it with a friend. Subscribe to Convo By Design, follow @convoxdesign on Instagram, and send your thoughts to ConvoByDesign@Outlook.com.

Thank you to TimberTech, The AZEK Company, Pacific Sales, Best Buy, and Design Hardware for supporting over 650 episodes and making Convo By Design the longest running podcast of it’s kind!

Convo By Design ICON Registry | 628 | The 2025 Convo By Design Icon Registry Inductees23 déc. 202501:14:43

For the past 2 years, you have been hearing about the Convo By Design Icon Registry. My version of a hall of fame. I started this reluctantly. Reluctantly?

Yes, for one reason. I have shared my disdain for the click-bait lists that many of the trade pubs and outlets offer. I think it’s disingenuous to put designers and architects on a list because there is really no way of valuing one creative over another, especially when these lists often have absolutely no methodology for why someone is chosen. It’s like a MadLib, the “insert here” 100, the “insert” Top 50, 30 Under 30, 40 Under 40, The “insert” of Design, The “insert” of the Year… You get me, right? And the last thing I wanted to do was offer up the same thing but on the other hand, this show is entering its 13th year. 2-years ago in the shadow of an incredible year 10, I wanted to celebrate and showcase some of the amazing talent featured on the show, celebrate them and enshrine them for their work, their selfless pursuit of sublime design, giving back to the industry and for the intangibles that make them so special. That really is the criteria for why these incredible creatives are celebrated here. That is the criteria for enshrinement.

The Convo By Design Icon Registry is presented by a remarkable partner. A partner who imbues these very criteria into the work they do and why I am so appreciative to Pacific Sales Kitchen & Home, a Best Buy company, for being the presenting partner of the Convo By Design Icon Registry. 

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

We post a new Icon Registry episode on the third or fourth Thursday of every month with a whole new slate of inductees scheduled for 2026. And today, we are going to take a look back at each of the inductees from 2025 and allow you to hear from them again in this year end review. Right after this.

January – Adam Hunter

February – Leo Marmol

March – Cliff Fong

April – EYRC Architects

May – Joan Behnke

June – RAMSA

July – Jeff Andrews

August – Frances Anderton

September – Martyn Lawrence Bullard

October – The Novogratz

November – Sue Firestone

December – Woodson & Rummerfield 

Thank you and congratulations to all of the 2025 Convo By Design Icon Registry Inductees. This is such an immense joy and privilege to share these scions of design and architecture with you. Thanks again to Pacific Sales Kitchen & Home for presenting this and making it possible.

Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com. 

Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, and Design Hardware for supporting the publication of over 650 episodes and making Convo By Design the longest running podcast of its kind. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD

Convo By Design Icon Registry December 2025: Woodson & Rummerfield | 628 | Hollywood Glam Meets Modern Elegance and Opulent Interiors18 déc. 202500:28:05

Creating Timeless Elegance: How Woodson & Rummerfield Bring Hollywood Regency into the 21st Century. From celebrity estates to curated collectibles, Jamie Rummerfield and Ron Woodson share their philosophy on bold, elevated design, preservation of iconic architecture, and the art of collaboration in Los Angeles.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

To celebrate this episode of the Convo By Design Icon Registry, Christine Anderson sits down with Jamie Rummerfield and Ron Woodson of Woodson & Rummerfield House of Design. The duo discuss their signature approach to interiors—melding the opulence of old Hollywood with sleek modern sensibilities for a discerning clientele. They share stories from celebrity projects, the thrill of collecting one-of-a-kind pieces, and the lessons learned from running a showroom on La Cienega. Jamie and Ron also discuss their nonprofit foundation, CA Projects, dedicated to preserving Southern California’s iconic architecture, emphasizing the importance of heritage in contemporary design.

Show Topics & Segment Outline:

  1. Introduction & Guest Backgrounds
    • Christine introduces Jamie Rummerfield and Ron Woodson.
    • Overview of their design style: Hollywood opulence meets modern refinement.
  1. Design Philosophy & Influences
    • Hollywood Regency roots and modern adaptations.
    • Influence of Los Angeles history, old Hollywood cinema, and personal family heritage.
    • Fashion-forward client expectations and balancing boldness with timelessness.
  1. Collaboration & Partnership
    • How Jamie and Ron complement each other creatively.
    • Problem-solving, brainstorming, and the synergy of their partnership.
  1. Career Highlights & Notable Projects
    • Celebrity estates and high-profile commissions (without naming clients).
    • Influence of their La Cienega showroom as a “three-dimensional calling card.”
    • Philosophy on sourcing rare furniture, art, and collectibles.
  1. Preservation & Advocacy
    • Founding of CA Projects to save iconic Southern California architecture.
    • Importance of protecting historically significant homes and estates.
    • Public involvement and future plans for the foundation.
  1. Personal Passions & Lifestyle
    • Weekend hobbies, travel, research, and inspiration.
    • How personal passions inform design work.
  1. Future Plans & Product Development
    • Upcoming secret projects and product lines.
    • Speaking engagements and experiential presentations for design communities.
  1. Closing Remarks
    • How to connect with Jamie and Ron: WanderDesign.com, Instagram @WanderDesign.
    • Preview of CA Projects website: SIAPROJECTS.com.
    • Invitation for designers and architects to share projects with Convo By Design.

This wraps up another episode of the Convo By Design Icon Registry. A celebration and recognition of a true master in the art of design and the mastery of all that encompasses in the pursuit of making better the lives of those they serve. And, giving back along the way. Thank you Jaime and Ron for your many years of friendship, partnership and collaboration. This was the first time we met and the episode was hosted by Christine Anderson, I miss her.

Thanks for listening to Convo By Design. Thank you to my partner sponsors, Pacific Sales Kitchen and Home for presenting the Convo By Design Icon Registry and Convo By Design partner sponsors, TimberTech and Design Hardware. And thank you for taking the time to listen. I couldn’t do this without you, wouldn’t want to. I hope this show helps you stay motivated, inspired and focused so you can rise above the chaos. – CXD

Designing the Future of Healthcare | 626 | Architecture, AI, and Human-Centered Spaces; Rebecca MacDonald and Kyle Bassilius of Parkin Architects16 déc. 202501:12:16

Architecture is evolving faster than ever, especially in healthcare, where design intersects with technology, patient experience, and operational efficiency. In this episode, principals Rebecca MacDonald and Kyle Basilius of Parkin Architects discuss the changing landscape of hospital design, from universal versus private healthcare systems to the integration of AI and robotics. Discover how architecture shapes outcomes for patients, families, and staff, while anticipating the healthcare challenges of tomorrow.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

Join us for a deep dive into the world of healthcare architecture with Parkin Architects. Rebecca McDonald and Kyle Basilius share insights from decades of experience designing hospitals across Canada, the U.S., and Europe. From flexible master planning and lifespan considerations to advanced lighting, patient control systems, and automated logistics, they reveal how design can directly impact health, wellness, and operational efficiency. We explore how emerging technologies like AI, remote diagnostics, and robotics are beginning to influence design decisions and operational planning, creating safer, more adaptive, and human-focused healthcare environments.

Whether you’re interested in the philosophy of design, future-proofing healthcare infrastructure, or the intersection of technology and empathy, this conversation highlights the practical and visionary approaches shaping hospitals today.

Talking Points:

  1. Introduction & Context
    • Host sets the stage: the evolution of architecture in healthcare, AI, and technology in shelter and commercial spaces.
    • Brief MIT course on AI and machine learning as inspiration for the discussion.
  1. Guest Introductions
    • Rebecca McDonald: 12 years at Parkin Architects, focus on healthcare planning, personal motivation from family experiences in healthcare.
    • Kyle Basilius: Design and planning across the U.S., Denmark, and Canada; current principal overseeing cancer hospital design, philosophy of integrating empathy into architecture.
  1. Healthcare Systems & Design Philosophy
    • Comparison: Single-payer/universal healthcare vs. two-payer U.S. system.
    • Operational implications: access, staff wellness, patient and family experience.
    • Budgeting and stewardship of public funds in large-scale projects.
  1. Hospital Lifespan & Flexibility
    • Typical hospital lifecycle: 50 years; planning for technological and programmatic changes.
    • Importance of flexible core and shell design to accommodate renovations, evolving patient care, and technology integration.
    • Master planning: phased renewals, mixed-use inpatient and outpatient strategies.
  1. Technology & AI in Healthcare Design
    • AI as a tool for operational efficiency and patient care improvement.
    • Automation: AGVs and AMRs for logistics and staff support.
    • Potential for remote surgeries, telemedicine, and hub-and-spoke care models.
  1. Emergency Department Design
    • Throughput and triage-focused planning: neighborhood-style zones for low, high, and trauma acuity patients.
    • Mental health challenges and patient volume impacts on design.
    • Opportunities for tech integration to improve patient flow and staff experience.
  1. Lighting & Environmental Control
    • LED and circadian lighting systems for patient comfort, sleep, and recovery.
    • Flexibility and control for staff and patients.
    • Integration with intuitive interfaces to improve operational workflow and care delivery.
  1. Staff Wellbeing & Operational Efficiency
    • Reducing injury through thoughtful design and automation.
    • Leveraging AI and technology to improve staff retention and productivity.
    • Supporting patient-centered care while optimizing building operations.
  1. The Future of Healthcare Architecture
    • Planning for technological advances, flexible programming, and patient-focused design.
    • Anticipating evolving care delivery models, population growth, and community needs.
    • Emphasis on human-centered design as the core of architectural innovation.
  1. Closing Thoughts
    • Key takeaways: design is as much about the people using the space as it is about the physical structures.
    • The evolving role of technology and AI as supportive tools rather than replacements.

Thank you Rebecca, thank you Kyle and everyone at Parkin Architects for craft special places with purpose.

Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com. 

Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, and Design Hardware for supporting the publication of over 650 episodes and over 3,000,000 streams, downloads and making Convo By Design the longest running podcast of its kind. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD

Designing for Place, Purpose, and Partnership in the Maritimes | 625 | Natalie Owens & Victoria Armour of Stil James02 déc. 202501:08:19

From Halifax to the four Maritime provinces, Stil James founders share how timeless design, regional sensibilities, and entrepreneurial grit shape their work and new cabinetry brand, Loran. There’s a kind of quiet confidence in the design work coming out of Canada’s Maritime provinces—projects that don’t chase trends but instead reflect the rhythm of life shaped by weather, culture, and community. In this episode of Convo By Design, I’m talking with the founders of Stil James, a Halifax-based design studio that embodies this spirit of regional purpose. Their approach blends design restraint with deep practicality, and their new cabinetry brand, Loran, takes that philosophy even further.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

In this episode, we explore how two designers are navigating generational shifts in lifestyle, climate challenges, and a conservative market while building a business rooted in curiosity, learning, and partnership. From kitchens and mudrooms to cabinetry and color palettes, they reveal what it means to design for both function and future in Atlantic Canada.

We talked about how the pandemic reshaped design thinking in the Maritimes—how open spaces replaced formal dining rooms, and how designers are reimagining older homes to suit how families actually live. The team at Stil James described the region’s unique relationship with design: working “ten to fifteen years behind the trends” not as a limitation, but as an advantage that allows for timelessness and reflection. They draw more inspiration from Europe than North America, taking cues from craftsmanship, heritage, and texture rather than fleeting style cycles.

Our conversation moved into climate resiliency—a constant design driver in Atlantic Canada, where homes must withstand everything from coastal winds to heavy snowfall. Mudrooms become essential transitional spaces, designed for the reality of shifting weather and active family life. Clients are increasingly focused on systems, materials, and sustainable practices that ensure their homes can adapt with the climate.

We also discussed how lifelong learning has become central to the Stil James ethos. They encourage their team to attend design shows, seek global perspectives through digital tools, and value soft skills—resilience, empathy, and curiosity—just as highly as formal training.

Then came Loran, their new cabinetry venture, born out of a clear market need for design-forward millwork in Halifax. Partnering with an Ontario-based manufacturer allows them to maintain quality and scale while keeping exclusivity within the Maritimes. Loren’s mission extends beyond their own design projects, serving other designers and homeowners seeking elevated cabinetry built with longevity in mind.

Show Topics

  • Shifts in design philosophy post-2020
  • Retrofitting Maritime homes for modern living
  • Working “behind the trends” as an advantage
  • Designing for climate resiliency and functional living
  • Building a culture of curiosity and continuous learning
  • Launching Loren: a cabinetry company for the Maritimes
  • Rejecting color trend cycles for timeless design
  • Entrepreneurship, partnership, and the business of expansion
  • The dynamics of collaboration and shared creative leadership

We closed with a conversation about color and timelessness—how they resist seasonal trend reports and instead design for relevance over the next decade or more. They balance enduring finishes with accents that allow for evolution and personal expression.

Entrepreneurship runs deep in their story, both having grown up in business-minded families. Their partnership was forged during the pandemic, when shared values and complementary strengths—operations and development—created a foundation of trust that continues to shape their design practice and the growing Loren brand.

This conversation is about more than design. It’s about purpose, perseverance, and how regional context can inspire innovation rather than restrict it. And that is coming up, right after this.

Thank you, Natalie and Victoria for taking the time to speak with me and sharing for sharing your insight.

Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com. 

Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, LOME-AI and Design Hardware for supporting the publication of over 650 episodes and over 3,000,000 streams, downloads and making Convo By Design the longest running podcast of its kind. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD

Global Design with Local Sensibility | 624 | A Conversation with Juliette Byrne, LTD25 nov. 202501:04:24

In this episode of Convo By Design, I connect with London-based designer Juliette Byrne to explore how refined design adapts to different cultures and markets. From navigating international trade to redefining timeless interiors, Juliette shares how adaptability, craftsmanship, and collaboration drive her studio’s continued success across continents.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

One of the unexpected gifts of the pandemic was the opportunity to connect with remarkable designers around the world from my Los Angeles studio. My conversation with Juliette, principal of her namesake firm in London, highlights just how universal good design can be. We talked about the contrasts between Los Angeles and London—two cities with vastly different scales, materials, and architectural rhythms—and how exceptional design principles translate beautifully in any setting. Juliette described how American brands like Holly Hunt find their place in European homes, and how that exchange of ideas enriches both markets.

Our discussion naturally turned to the realities of global design, especially the political and logistical hurdles that come with tariffs and shipping. Juliette shared the challenges of importing products from across Europe and the U.S., explaining how her firm helps clients decide when an imported piece is worth the cost or when local craftsmanship is the smarter choice. Her story about a Dresden project—where customs required a fiber-by-fiber analysis of drapery fabrics—perfectly illustrated the level of complexity designers now face.

We explored how design has evolved from an architectural accessory into an independent philosophy rooted in creativity and collaboration. Juliette’s optimism stood out to me. She attributes her perspective to a “glass-half-full” mindset and the strong, talented team that supports her.

Juliette walked me through her design process, emphasizing her studio’s focus on sourcing from a broad network of suppliers rather than producing in-house. She compared interior design to fashion—forever changing, always inspired by color, material, and innovation. Her team’s regular visits to Milan and Paris for exhibitions, and Ria’s recent trip to New York to meet suppliers, reflect the studio’s commitment to staying curious and connected.

We also talked about her remarkable project in Dresden, where she transformed an 18th-century merchant’s house into an elegant, richly detailed home. Juliette preserved historical carvings and plasterwork while integrating modern amenities like carefully designed lighting and personalized baths. The project earned a major European design award and is now nominated for another in Capri—a testament to her thoughtful approach and respect for craftsmanship.

Juliette shared her perspective on kitchen and bath design, where timelessness is key. She favors natural materials—stone, wood, marble—and thoughtful lighting that elevates the everyday. She also noted how generational preferences shape aesthetics: younger clients in areas like Notting Hill often lean into playful colors and bold gestures, while others seek quiet, enduring elegance.

Finally, Juliette described a major residential project completed during the pandemic, which demanded creative adaptation to remote collaboration and shifting schedules. Her ability to balance practicality with beauty during that time underscored a central theme of our conversation—design as both necessity and art.

This conversation reminded me that design, in its truest form, is a global language. It’s about adaptation, discovery, and finding richness in every creative challenge. And you’re going to hear it all, right after this.

Show Topics

  • Design adaptability between Los Angeles and London
  • Navigating tariffs, customs, and global logistics
  • The evolution of design as a standalone philosophy
  • Maintaining creativity and team balance in challenging times
  • Trade show networking and supplier collaboration across Europe and the U.S.
  • Timeless principles in kitchen and bath design
  • The Dresden Merchant House restoration project
  • Managing international projects amid pandemic restrictions

Thank you, Juliette for taking the time to speak with me and sharing your insight.

Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com. 

Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, LOME-AI and Design Hardware for supporting the publication of over 650 episodes and making Convo By Design the longest running podcast of its kind. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD

CXD Icon Registry November 2025: Sue Firestone | 623 | California Style, Creative Evolution, and the Art of Enduring Design20 nov. 202500:47:24

California native Sue Firestone reflects on five decades of creativity, resilience, and reinvention—from Malibu’s fires to Montecito’s rebirth, from model homes to hospitality design, and from Disney resorts to her namesake product lines.  SFA Design founder Sue Firestone to explore how her lifelong relationship with nature, her passion for authenticity, and her intuitive approach to design continue to shape California’s aesthetic identity. From building one of the largest model home merchandising firms in the country to collaborating with Disney and launching her own collections, Firestone shares how creative intuition, empathy, and mentorship have guided her through the shifting tides of design and business.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

The Convo By Design Icon Registry is presented by Pacific Sales Kitchen and Home, a Best Buy company. Pacific Sales is comprised of long time professionals who love design and architecture as much as you do. Which is why it is so fitting that they present this recognition of some of the worlds greatest design talent every month here on Convo By Design. You are going to hear all about hit, right after this.

Show Topics:

  • Origins of a Designer: Growing up in Malibu, studying pottery, and finding her way into interior design.
  • California’s Resilient Spirit: Reflections on natural disasters, community recovery, and the role of design in rebuilding.
  • Design as a Learned Craft: Why intuition helps, but practice, empathy, and listening are key to mastering the art.
  • From Model Homes to Hospitality: Building a design empire through flexibility, storytelling, and collaboration.
  • Inside the Disney Experience: Working under Michael Eisner, defining narrative-driven environments, and lessons in leadership.
  • Letting Go of Control: How to scale creativity—mentoring, trusting teams, and avoiding micromanagement.
  • The California Look: Organic, sustainable, and casual-luxury living as an enduring influence.
  • Product Design & Legacy: Transitioning from client work to her own branded lines with Kravet and A. Rudin.
  • Business of Design: How retail and social media shifted client behavior—and why great design still requires professionals.
  • The Next Generation: Why designers must remain storytellers, environmentalists, and lifelong learners.

This wraps up another episode of the Convo By Design Icon Registry. A celebration and recognition of a true master in the art of design and the mastery of all that encompasses in the pursuit of making better the lives of those they serve. And, giving back along the way. Thank you, Sue..

Thanks for listening to Convo By Design. Thank you to my partner sponsors, Pacific Sales Kitchen and Home for presenting the Convo By Design Icon Registry and Convo By Design partner sponsors, TimberTech and Design Hardware. And thank you for taking the time to listen. I couldn’t do this without you, wouldn’t want to. I hope this show helps you stay motivated, inspired and focused so you can rise above the chaos. -CXD

The Ride Along: Part Two | 622 | Rolling Through Conversations, Ideas and Inspiration from CEDIA Expo and CIX 202518 nov. 202501:03:42

This week on the show, you’re going to ride along with me from the incredibly comfortable and stylish VW ID.Buzz, which served as the mobile podcast studio at CEDIA Expo / CIX this September in Denver, Colorado. This is part two of The Ride Along Series recorded live at CEDIA Expo/ CIX.

CEDIA (Custom Electronic Design & Installation Association) is the global trade association for home technology professionals, specializing in smart home, automation, audio-visual, networking, and integrated systems. Its mission is to advance the home technology industry through education, certification, advocacy, and networking. Members include integrators, designers, manufacturers, and consultants who shape the connected environments we live and work in.


CEDIA Expo
is the industry’s largest annual event for residential technology professionals. With hundreds of exhibitors, educational sessions, live demos, and global networking opportunities, it’s where new ideas and innovations in smart home and AV integration take center stage.

The Commercial Integrator Expo (CIX), co-located with CEDIA Expo, focuses on commercial integration technologies—from conferencing and IT infrastructure to building automation and emerging AV solutions—bringing together commercial integrators, IT pros, designers, and tech managers.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully.

This road trip was a blast, and I’m excited to share these conversations with you.

Designing Sound: Caitlin Stewart on Leon Speakers’ Mission to Lead by Design

Caitlin Stewart of Leon Speakers joins Convo By Design to talk about design-first thinking in an audio-driven world. From Ann Arbor to the global design stage, Leon Speakers has carved out a unique identity—not as a technology company, but as a design company that happens to make exceptional audio and concealment solutions. Caitlin shares how Leon engages the architecture and design community, cultivates relevance in a shifting industry, and builds partnerships that challenge conventions of form, function, and beauty.

  • Background & Role: Caitlin’s work as Director of Sales for residential at Leon Speakers, leading account managers and shaping residential market growth.
  • Leon’s Identity: Founded in 1997, Leon is entering its 30th year as a design-first company—blending sound, aesthetics, and concealment with creativity.
  • Design Integration: How Leon’s “Lead by Design, Leave Nothing Unfinished” philosophy drives the balance of form and function.
  • Relevance in the Industry: Shifting influence from general contractors to architects and designers, and Leon’s effort to stay essential in conversations that shape environments.
  • Inspiration & Missed Opportunities: Why designers need exposure to products at shows like CEDIA and ICFF, and the challenges of communicating AV in relevant, non-technical language.
  • Partnership with A&D Community: Meeting designers where they are, co-designing products, and listening to their needs around fixtures, finishes, and materiality.
  • Industry Challenges: Designers often photoshop out tech in portfolio images—highlighting the need for intentional, beautiful integration of AV.
  • Educational Outreach: Designer visits to Leon’s Ann Arbor factory, engaging directly with materiality and finishes to bridge the language gap.
  • Innovation at Leon: Hand-woven acoustic treatments, creative concealment solutions, evolving product frames for video walls, and form-function collaboration.
  • Partnership Opportunities: Caitlin’s advice to designers—start casual, share ideas, reach out. Leon thrives on nimble, creative collaborations that spark innovation.

Lighting the Future: Tyler Hahn on Lutron, Designers, and the Evolving Spec Community

Tyler Hahn of Market Share, Pacific Northwest reps for Lutron, joins Convo By Design to share his perspective on CEDIA Expo, the shifting role of the specification community, and how Lutron continues to set the standard in lighting control and automated shading. As Lutron Concierge, Tyler educates and inspires architects, designers, and builders about intelligent lighting and shading solutions. From his unique role at CEDIA Expo—focusing on education, content, and networking—Tyler reflects on industry trends, the growing presence of women in tech and design, and how Lutron bridges aesthetic demands with uncompromising performance.

  • Background & Role: Tyler Hahn’s position as Lutron Concierge with Market Share, focusing on education, inspiration, and building connections with the architecture and design community.
  • Experience at CEDIA Expo: How Tyler approaches the show differently—capturing social content, attending classes, and networking to understand community conversations.
  • Shifts in the Industry: Why more interior designers and specifiers need to be present at CEDIA, and how manufacturers must adapt booth design and product presentation for aesthetics and inclusivity.
  • Women in the Industry: Record-breaking turnout at the Women in CEDIA Luncheon, signaling cultural and demographic changes in the channel.
  • Catch-22 of Design Engagement: The challenge of attracting designers to CEDIA when booths and products still cater heavily to integrator and male-centric perspectives.
  • Lutron’s Role: How Lutron recognizes the specification community as a critical link to homeowners, shaping why Tyler’s role exists.
  • Communicating with Architects vs. Designers:
    • Architects: Focus on structural considerations, such as pockets for shades and keypad placement in plans.
    • Interior Designers: Start with aesthetics, then introduce education on zone vs. scene control, finishes, and stylistic options.
  • Product Focus: Lutron’s leadership in automated window treatments, ultra-quiet shade technology, keypad design, and extensive finish options.
  • Testing & Reliability: Military-grade product testing at Lutron headquarters in Coopersburg, PA—including sound chambers, stress tests, and automated button pressing machines.
  • Design Aesthetics: Four primary keypad styles with an extensive range of finishes in metal, glass, engineered polymer, and beyond—providing universality across project types.
  • Engaging Landscape Architects: Market Share’s expansion into representing Coastal Source and introducing lighting/shading solutions into landscape design.
  • Universal Takeaway: The importance of bridging language gaps, presenting products aesthetically, and meeting design professionals where they are.

Designing with Light: Gina Colucci on Translating Technology for Designers

Gina Colucci of Market Share joins Convo By Design to discuss her role as a Lutron concierge, bridging the gap between high-performance technology and design-first thinking. From CEDIA Expo 2025, Gina shares insights on the growing role of lighting in the industry, how Lutron simplifies control for homeowners, and why being a “translator” between specifiers and integrators is the key to building trust. She explains how Lutron elevates both form and function while making advanced technology approachable for architects, designers, and builders alike.

  • Background & Role: Gina’s position with Market Share as a Lutron concierge and specification specialist, focusing on direct engagement with architects, designers, custom builders, and lighting designers.
  • Experience at CEDIA Expo 2025: Gina’s third year at the show, where she noticed a shift in emphasis from specs and hardware to aesthetic, experience, and lifestyle-driven solutions.
  • Lighting’s Growing Role: The rise of intelligent lighting solutions and how Lutron is pushing beyond niche status toward mainstream adoption.
  • Simplifying Lighting Control for Homeowners: Explaining benefits through experience rather than complexity—eliminating “wall acne,” offering one-touch keypads, zone vs. scene control, remote access, and intuitive app options.
  • Breaking Through Objections: Why homeowners don’t need to program or “learn tech”—Lutron integrates seamlessly through the CI channel, with integrators tailoring solutions to client lifestyles.
  • Specifiers vs. Integrators:
    • Integrators: Hands-on, technical, eager to dig into systems.
    • Specifiers (designers, architects): Billable hours, busy schedules, and competing demands—requiring clarity, brevity, and tailored communication.
  • The Translator Role: Gina’s unique ability to reformulate technical content into designer-friendly language, meeting specifiers where they are without overwhelming them with jargon.
  • Building Trust: Why approachable relationships, mobile demo kits, timely support, and honest answers (including knowing when to call in an expert) are essential to long-term partnerships.
  • Market Share Approach: Supporting specifiers with the right tools, resources, and responsiveness—without overloading them.
  • Personal Perspective: Gina’s background outside of tech makes her relatable to designers, allowing her to speak their language while still leveraging the strength of Lutron’s trusted brand.

Staying Ahead: Julian Cross on Integration, Innovation, and the Power of Simplicity

Julian Cross of Winnipeg-based integration firm shares how his journey from electrician to full integrator has reshaped his business and outlook on technology. From CEDIA Expo 2025, Julian explains how he balances product discovery with client-focused service, why keeping systems simple is key, and what he hopes to see from manufacturers as the industry grows. With insights on AI, product expansion, and evolving client expectations, Julian offers a grounded perspective on integration today.

  • Background & Evolution:
    • Started as an electrician in 2006.
    • Entered integration in 2019 through Lutron, which transformed the business into a full integrator.
  • Approach to CEDIA Expo:
    • Day one: scheduled meetings with sales partners.
    • Day two: free-flow exploration for new products and inspiration.
    • Day three: follow-up and wrap-up.
    • Balances structured planning with open discovery to maximize value.
  • Why Shows Matter: Staying ahead of trends, accessing inside scoop from technical experts, and ensuring clients in Winnipeg receive cutting-edge solutions that differentiate his firm from others.
  • Product Trends & Discoveries:
    • Strong presence of AI across categories.
    • More expansion of existing product lines rather than entirely new ones—a positive sign of refinement and usability.
    • Enhancements make it easier to integrate new features into client systems without starting from scratch.
  • Client Priorities:
    • Clients aren’t asking for specific products; they want simplicity and consistency.
    • Key is learning client habits, past experiences, and frustrations to design systems tailored to their expectations.
  • Language of Integration: Clients rely on integrators to translate industry jargon into usable, intuitive systems. Julian emphasizes ongoing education through forums, industry feedback, and active exploration of alternate products.
  • Keeping It Simple:
    • Pushes back against product overload and SKU bloat.
    • Advocates for manufacturers to refine and strengthen existing lines instead of flooding the market with new SKUs.
    • Believes the KISS principle (Keep It Simple, Stupid) is still critical in integration.
  • Education vs. Experience:
    • Attended classes at his first CEDIA, but realized the show floor offered greater value.
    • Prefers hands-on product interaction and conversations with technical reps.
  • Wish List for CEDIA & Industry:
    • Maintain focus on refining core product lines.
    • More emphasis on addressing integrator pain points before releasing new gear.
    • And, humorously—more coffee stations.

Cinergy Spaces: Redefining Acoustics, Safe Rooms, and Specialty Living

Acoustics and security go far beyond home theaters. Eric Steers of Cinergy Spaces shares how specialty spaces are reshaping modern living. From theaters to libraries, safe rooms to yoga studios, Cinergy Spaces blends acoustical expertise with functional security design. Head of Operations Eric Steers explains how integrators, designers, and security consultants collaborate to create spaces that balance technology, wellness, and peace of mind.

  • Guest: Eric Steers, Head of Operations / National Project Manager, Cinergy Spaces
  • Company profile: LA-based, nationwide specialty integrator focusing on acoustics and secure environments
  • Eric’s background: Irish-born, based in New York, extending Cinergy’s East Coast presence

Specialty Spaces & Acoustics

  • Origins in home theaters, now expanded into recording studios, gyms, libraries, and whole-home acoustical wellness
  • Role of acoustics in multifunctional living spaces
  • Collaboration with AV integrators to optimize sound isolation, projection enclosures, and HVAC integration

Integration with Designers and Trades

  • Working alongside interior designers, GCs, and acousticians
  • Bridging the gap between design goals (high ceilings, hard surfaces) and acoustical performance
  • Using creative materials like acoustical plaster to maintain aesthetics without sacrificing sound quality

The Evolution of Safe Rooms

  • Transition from acoustical doors to secure environments
  • Most safe rooms are hidden in plain sight: closets, bathrooms, master suites
  • Balancing cutting-edge tech (retina scanners, biometric access) with practical simplicity (mechanical locks for emergencies)
  • Challenges of penetrations (plumbing, HVAC) and importance of early-stage planning
  • Security consultant partnerships for client-specific threat analysis

Industry Trends & Inspiration

  • Video walls, immersive audio, and expanding equipment lines pushing acoustical design forward
  • Growing demand for multifunctional spaces with wellness at the core
  • Education gap: acoustics can’t be rendered on plans—clients must experience them
  • Crossovers with lighting design: aligning mood, emotion, and sensory experience
  • Acoustics and lighting as parallel disciplines in shaping emotion and experience
  • Safe rooms as both practical necessity and evolving design challenge
  • The future of specialty spaces as homes expand their functional and secure environments

Smart Power, Smarter Business: Inside LEA Professional’s Amplifier Innovation with Dan Augsburger

A deep dive into how IoT-enabled amplifiers, cloud technology, and Midwest engineering talent are reshaping audio integration. From South Bend, Indiana to projects nationwide, LEA Professional is building amplifiers that prioritize intuitive design, smart power, DSP, and remote cloud control. US Sales Manager Dan Augsburger joins from the 2025 CEDIA Expo in Denver—recorded from the VW ID.Buzz—to share how the company’s technology, flexibility, and philosophy are empowering integrators and raising the tide for the entire industry.

1. Company Introduction

  • Dan Augsburger, US Sales Manager for LEA Professional.
  • Company headquarters in South Bend, Indiana, near Elkhart—an unlikely hub for amplifier and RV technology.
  • Specializes in IoT-enabled smart amplifiers with intuitive IT platforms, smart power features, and built-in DSP.

2. Core Technology + Features

  • Smart Power: Flexibility with power bridging to double output.
  • DSP: Optimizing speaker performance.
  • Cloud Control: Robust two-way communication, remote adjustments, and diagnostics reduce truck rolls and save integrators significant time and cost.

3. Expo 2025 Atmosphere

  • Denver, Colorado at CEDIA Expo.
  • Positive industry sentiment despite macroeconomic pressures (tariffs, interest rates).
  • Projects above $50,000 remain strong, while smaller projects feel more impact.

4. Market Forces + Industry Trends

  • Tariffs and AI dominate conversations but remain unsettled.
  • Integrators adapting by building contingency plans regardless of scenario.
  • Midwestern advantages: lower costs, engineering talent pipelines (Purdue, Notre Dame, Rose-Hulman).

5. Company Philosophy + Differentiation

  • Location advantage: central distribution, lower real estate costs, strong talent pool.
  • Brand-agnostic: amplifiers integrate seamlessly with major control systems and speaker brands.
  • Emphasis on collaboration and raising the tide for the whole industry.
  • Multiple manufacturing partners for supply flexibility and reliability.

6. Big Picture Takeaway

  • LEA Professional builds technology designed to simplify, empower, and save integrators time and money.
  • Focus on foundational strength, product availability, and innovation through collaboration.

So, amazing, right? This was part two of our series called, The Ride Along from CEDIA Expo, CIX 2025 in Denver, Colorado. Thank you to all the amazing people at CEDIA, and Emerald for making this possible. Thank you VW for providing an incredible recording space in the all new VW ID.Buzz. Man, this seats were comfortable. Thank you Caitlin, Tyler, Gina, Julian, Eric, Dan and Jason. So much fun! 

Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com.

Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, LOME-AI and Design Hardware for supporting the publication of over 650 episodes and over 3,000,000 streams and downloads. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD

WestEdge 2025 Designing the Experience | 621 | WestEdge Co-Founder Megan Reilly and Theater Designer Kim Gordon Designs11 nov. 202501:03:01

It is very hard for me to believe it but the 2025 edition of WestEdge is almost here. This will be the 10th edition of the show and I am so excited to share the slate of talks taking place this year in the WestEdge Theater Presented By Pacific Sales! But, I’m not going to do it here because our time here is limited. But I have an idea.

I am going to link all of the programs and the times in the show notes. So, you can make your plans accordingly. Today on the show, you are going to hear from Megan Reilly, co-founder of WestEdge and my dear friend, Kim Gordon of Kim Gordon Designs. Kim is joined by Julia Demarco, who together designed the WestEdge Theater Presented by Pacific Sales. We talk about the inspiration that went into the theater design, the how and they why. You are going to love this.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully.

Before we get into it, I have something really special to share with you. Something special with a WestEdge connection. My friend, and longtime friend of the show Anthony Laney of Laney LA sent me a copy of the new monograph, Poetics of Home; Essays and Spaces by Laney LA. And so, I want to share a special installment of BOOKLOOK.

BookLook – Anthony Laney, Laney LA: Poetics of Home

Avialable from Oscar Riera Ojeda Publishers: Order Here. 

“ Laney LA’s work embodies a distinctly Southern California spirit – the blur between indoors and out, the layering of experiences, the quiet merger of minimalism and sensuality. – Sam Lubell . This is from the foreword of Laney LA’s book, Poetics of Home. The book is available through Oscar Riera Ojeda Publishers.

Before I tell you about the book, let me tell you about my friend Anthony Laney. Laney and I first bonded on the show over a project of his in Manhattan Beach, home for me. This project had a disappearing pool, which was very cool, but it was’t the cool factor of a pool that disappeared below a functional outdoor space. It was the “why” behind its installment. The South Bay in Los Angeles is known for very expensive homes on very small lots. The underground pool is very cool but more than that, it represents something very special about Anthony and his namesake firm. This was a solution to a challenge. The client wanted this space and the home designed for the site. But they also wanted a yard for the family to enjoy the very unique exterior environment. Mark Twain said it best, “Buy land, they’re not making It anymore”. It takes a very special mind to craft something that literally makes more functional space on the same site.

If you want to understand the thought process and the ethos of this unique firm, Poetics of Home shows you what’s behind the walls, and under the deck. But Laney LA has another challenge. This was their debut monograph and just like a smash hit record, it will be very difficult to match or exceed. So, let’s focus on this one.

“Craft is where intention becomes tangible” – Anthony Laney

My favorite quote from the book because it is so simple and true. 6 words that succinctly define the motive. If you are anything like me, with regard to design and architecture, the story behind the design is equally important to form and function. Because the industry still speaks about architecture in terms of form and function. Yeah, it’ important. However, when you minimize something to simply how it looks and why it does, you can’t fully explore the intangibles. The way a space makes you feel. If you’ve never been to LA’s South Bay, you don’t know what Manhattan Beach smells like in August. Sunscreen and salt air, the scent of grilled meat and citrus. Or, what it sounds like during the Charlie Saikley 6-Man Beach Volleyball Tournament. Or, what it feels like in December during the fireworks show off the pier when 125,000 people descend on this small beach town. A special home in this place needs to be build to accommodate all of the senses. And it takes a very special architecture firm to understand how a client wants to live and then deliver a space for all the feels, sights, sounds, smells and yet, a shelter from the very same when desired.

This is the superpower behind Laney LA and Poetics of Home defines it, showcases it, explains it in text and imagery. If you are a true devotee of architecture, you need this masterpiece in your library if for no other reason, than to remind you of the true importance behind exceptional architecture. That it’s not how big it is, how expensive it was to construct, what celebrity lives there, what trade magazine put it on the cover, but instead, how it was crafted for an individual, a couple, a family… Ideated in a completely holistic manner. The joy in this book is endless, not physically, that ends on page 300 with a group photo. But the ideas endure far beyond that.  Anthony, congratulations and well done.

Thank you, Megan, Kim and Julia for the time, conversation and partnership. Can’t wait to see you at WestEdge. 

Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com. 

Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, LOME-AI and Design Hardware for supporting the publication of over 650 episodes and over 3,000,000 streams, downloads and making Convo By Design the longest running podcast of its kind. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD

Balancing Modern, Traditional, and Transitional | 620 | A Deep Dive with SHM Architecture’s, Nick McWhirter04 nov. 202501:15:59

I had the opportunity to sit with down with Nick McWhirter or SHM Architects to explore the nuances of transitional design, the delicate dance between modern and traditional elements, and the intentionality behind every architectural choice. From furniture-driven layouts to aspirational lighting strategies, Nick shares the thought process, research, and we discuss philosophy that transform houses into harmonious, living machines. Listeners will gain insight into how design, balance, and playfulness converge to create both beauty and functionality in contemporary residential architecture.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully.

What makes a home truly exceptional isn’t just the materials or the finishes—it’s the careful orchestration of space, light, and style. In this episode, Nick breaks down his approach to transitional design, revealing how subtle choices like shutter placement, dormer adjustments, or color balance can shift a home’s aesthetic from modern to traditional. The conversation spans everything from lighting plans and hidden technology to furniture-first design principles and the philosophy behind architecture as a living, breathing machine.  Of course, that idea comes from Le Corbusier and his thoughts on this very subject.  We also discuss the role of photography, the tension between realism and aspirational imagery, and the evolving vernacular of form and function in modern homes. This episode is a masterclass in thoughtful, intentional, and style-agnostic design.

Topics and Ideas

  1. Introduction & Context
    • Welcome and setup: Exploring transitional design
    • Nick’s philosophy: Style agnostic but deeply researched
  1. Transitional Design: Modern vs. Traditional
    • Subtle moves: Shutters, dormers, cut stone, and symmetry
    • Playfulness in design: How small details create balance
    • Color palette: Black-and-white schemes as intentional high-contrast statements
  1. Design Process & Interior Layouts
    • Inside-out approach: Furniture-driven architecture
    • Achieving balanced asymmetry
    • Experimentation and editing: Knowing when less is more
  1. Lighting as a Core Component
    • Invisible vs. visible fixtures: Philosophy of recessed lighting
    • Lighting as both function and art
    • Integration with technology: Wi-Fi, AV, and smart home systems
  1. Photography, Aspirational Design & Reality
    • Balancing reality and idealized imagery in marketing
    • Photoshop as a tool to highlight design intent
    • How photography conveys quality of light, space, and atmosphere
  1. Form Follows Function & Architectural Philosophy
    • Homes as “machines for living”
    • The role of beauty and human experience in architecture
    • Historical perspective: Corbusier, Frank Lloyd Wright, and modern vernacular
  1. Outdoor Spaces & Technology Integration
    • Creative solutions: Two TVs on a patio
    • LED walls and emerging tech as part of design storytelling
  1. Closing Thoughts & Personal Insights
    • The freedom in design: Few right or wrong answers
    • Nick’s passion for music, smoked meats, and lifestyle influence
    • Preview of future conversations and projects

Thank you, Nick for the time and conversation. Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com.

Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, LOME-AI and Design Hardware for supporting the publication of over 650 episodes and over 3,000,000 streams, downloads and making Convo By Design the longest running podcast of its kind. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD

Designing for Experience | 619 | A Conversation with EZ Gonzalez of Pacific Sales28 oct. 2025

Today, I sit down with EZ Gonzalez of Pacific Sales about how retail, design, and customer experience intersect in today’s market. Gonzalez shares how Pacific Sales’ culture of continuous learning and a customer first sales model has helped establish the company as the West Coast’s leading appliance retailer. 

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully.

EZ and I explore long-term partnerships, wellness-focused design, and the importance of storytelling in shaping client experiences and how the brand’s people-first approach to retail sets it apart in the design industry. With immersive showrooms, a strong emphasis on education, and community partnerships that extend beyond the showroom floor, Pacific Sales is redefining what it means to support both trade professionals and homeowners. Gonzalez also unpacks timely challenges facing designers and clients—from navigating project uncertainty to incorporating wellness as a fundamental design principle.

Topics and Ideas

  • Pacific Sales’ Culture & Philosophy
    How a non-commissioned, education-driven model creates trust and long-term value for customers and trade partners.
  • Partnerships & Community Engagement
    Building meaningful relationships across KBIS, CEDIA, West Edge, and supporting organizations like Saint Jude.
  • Wellness as a Design Standard
    From circadian lighting to functional home workspaces, why wellness is no longer a luxury but an essential part of design.
  • Design in Uncertain Times
    Why informed decision-making, collaboration, and storytelling help clients and designers navigate long projects.
  • Mentorship & Professional Growth
    Supporting the next generation of design professionals through education, rewards programs, and a culture of learning.
  • Retail Meets Design
    How immersive showrooms and Pacific Sales’ connection to Best Buy combine to deliver expertise, installation, and ongoing support.

Thank you, EZ for the time and conversation. Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com.

Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, LOME-AI and Design Hardware. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD

The Novogratz | 618 | Our October 2025 Convo By Design Icon Registry Inductee23 oct. 202500:55:26

Courtney Novogratz: Designing a Life of Creativity and Family Courtney Novogratz has spent her career reimagining spaces that celebrate individuality, family, and joy. Alongside her husband Robert, she’s built an iconic brand known for bold style, adventurous projects, and a commitment to living beautifully without pretense. In this conversation, Courtney shares her design philosophy, her family-first approach, and how she balances creativity with business. In this episode of Convo By Design, Courtney Novogratz opens up about her journey as a designer, entrepreneur, and mother of seven. From revitalizing historic properties to curating collections that reflect everyday living, Courtney brings her unique perspective on what it means to design with heart. We discuss the challenges and triumphs of building a brand, her take on authenticity in design, and why storytelling matters just as much as furniture and finishes.

Ideas and Topics discussed during our chat. What you will hear are universal concepts that are then executed to perfection. “Perfection” doesn’t mean perfect. That might sound strange, but often perfection is used to describe design but let’s be , there is no such thing as perfect in design. To me, perfection is a philosophical approach to blending the work with the story and The Novogratz do this expertly, which is why they are Octobers Convo By Design Icon Registry inductees presented by Pacific Sales Kitchen and Home. Here are some of the reasons why and ideas you are going to hear explained:

  • The Novogratz Design Journey
    Courtney on how she and Robert grew their design practice into a recognizable lifestyle brand.
  • Balancing Creativity & Family
    How raising seven kids has shaped her outlook on interiors and informed her approach to livable, joyful design.
  • The Power of Storytelling in Design
    Why personality and narrative are essential to creating meaningful spaces.
  • From Renovations to Product Lines
    Expanding beyond interiors into retail, furniture, and collaborations.
  • Lessons in Building a Design Brand
    Courtney reflects on resilience, reinvention, and staying true to your vision.

The Convo By Design Icon Registry is presented by Pacific Sales Kitchen and Home, a Best Buy company. Pacific Sales is comprised of long time professionals who love design and architecture as much as you do. Which is why it is so fitting that they present this recognition of some of the worlds greatest design talent every month here on Convo By Design. You are going to hear all about hit, right after this.

This wraps up another episode of the Convo By Design Icon Registry. A celebration and recognition of a true master in the art of design and the mastery of all that encompasses in the pursuit of making better the lives of those they serve. And, giving back along the way. Thank you, Courtney and congratulations to you and Robert. Some of the things I truly enjoyed were the ideas with regard to your world-class story-telling skills. Your work is exceptional and the branding is masterful.

Thanks for listening to Convo By Design. Thank you to my partner sponsors, Pacific Sales Kitchen and Home for presenting the Convo By Design Icon Registry and Convo By Design partner sponsors, TimberTech and Design Hardware. And thank you for taking the time to listen. I couldn’t do this without you, wouldn’t want to. I hope this show helps you stay motivated, inspired and focused so you can rise above the chaos. -CXD

The Ride Along: Part One | 617 | Rolling Through Conversations, Ideas and Inspiration from CEDIA Expo and CIX 202521 oct. 202500:59:39

This week, the Convo By Design studio went mobile inside the VW ID.Buzz at CEDIA Expo and Commercial Integrator Expo in Denver—bringing you candid conversations with leaders shaping the future of smart homes, design integration, and resilient technology.

From energy resilience to invisible lighting, European design influences to smarter tools, these ride-along interviews capture the pulse of the connected design and integration industry. Join Soundman in the VW ID.Buzz for a road trip packed with insight, innovation, and the people pushing design and technology forward.

CEDIA & CIX Overview
  • CEDIA: The global association for home technology pros—advancing smart home, DenverDenverAV, networking, and integrated systems through education and advocacy.

  • CEDIA Expo: The industry’s largest annual gathering with hundreds of exhibitors, demos, and training sessions.

  • Commercial Integrator Expo (CIX): The companion event focusing on commercial AV, IT, and building automation solutions.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully.

Buzz Delano | Delano Associates & Delano News Advance
Delano Associates

  • From hi-fi beginnings to decades of consulting and media leadership.

  • Why designers, integrators, and architects must align earlier.

  • The transformation of lighting into an invisible design tool.

  • AI’s role in personalized home automation.

  • Designing smart homes for resilience against wildfires and disasters.

Eric Nakkila | Selective Design
Selective Design

  • Bridging European manufacturers with North American design markets.

  • The evolution of CI from intercoms to invisible audio and lighting.

  • European influences: smaller spaces, longer product lifecycles.

  • The rise of hybrid products—speaker-lights, invisible speakers.

  • Tariffs, volatility, and what wireless power means for the future.

Joe Piccirilli | RoseWater Energy
RoseWater Energy | CE Pro Masters Profile

  • A 50-year career spanning retail, distribution, and energy resilience.

  • Power quality as the hidden factor behind system failures.

  • RoseWater Hub: surge protection, solar integration, and backup power.

  • Energy systems in safe rooms, healthcare, and aging-in-place design.

  • Why the built environment needs an “engineering mindset.”

Andrei Matei | Robbox Tools
Robbox

  • Reinventing power tools with digital intelligence.

  • The touchscreen drill with depth automation.

  • A digital measuring system that replaces multiple tools.

  • Overcoming resistance from traditional tradespeople.

  • The upcoming X-Trail drill and direct-to-consumer strategy.

Richard Charschan | AcousticSmart Home Theater Interiors
AcousticSmart Home Theater Interiors

  • Building world-class home theaters for over 30 years.

  • Post-pandemic resurgence of family theater spaces.

  • Regional trends: why Dallas thrives and Houston lags.

  • Dispelling the myth of six-figure-only theaters.

  • Acoustics and music as the soul of immersive theater design.

Rushi Kumar | DMF Lighting
DMF Lighting

  • Lighting’s evolution from incandescent to tunable LED.

  • Warm dim, tunable white, and linear lighting as design tools.

  • Balancing simplicity in control with intelligent systems.

  • AI-driven predictive lighting for elder care and routines.

  • Small, versatile fixtures reshaping design opportunities.

Ruslan Polinofsky | DMF Lighting
DMF Lighting

  • Making lighting tech accessible to designers and integrators.

  • Demystifying with clear, plain-language education.

  • PhaseX (DMX over Romex) expanding retrofit options.

  • The rise of lighting demo rooms in showrooms.

  • The payoff of early collaboration on project outcomes.

Recorded live inside the VW ID.Buzz, this episode captures the energy and ideas driving CEDIA Expo / CIX 2025. From resilient energy to invisible lighting, these conversations remind us that design and technology are converging faster than ever—and collaboration is the bridge. Thank you to everyone and CEDIA, CEDIA Expo, CIX, Brand Definition, Julia, Dan, Ray, Irene, and everyone who helped make this an incredible experience. Thank you to VW. I enjoyed the ride and hope you did too! -CXD

Maximalist Visions: Navigating Design, Technology, and Trends Post-Pandemic | 616 | Alex Alonso of Mr. Alex Tate14 oct. 202501:12:19

Today on the show, Mr. Alex Tate’s, Alex Alonso and I discuss the evolution of interior design, exploring how technology, client expectations, and personal vision shape today’s industry from AI integration to marketing strategies and maximalist design philosophy, this conversation examines how designers adapt to market shifts while staying true to their creative ethos.

I thoroughly enjoyed my conversation with Alex for a litany of reasons and I’ll share some of them with you, but first, know this… And, you are going to hear it. Alex is an unapologetic Maximalist. And as we begin to discuss it, you will hear him launch in about the idea of clutter and then demonstrate how it’s not what people say something is but what a talented creative can do with an idea. Listen for that because it was a really fun exchange. Here are some of the other ideas you will hear more about in the following conversation.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully.

Design Industry Evolution: Discussion on how the past three years reshaped design business approaches, client expectations, and industry trends.

Budgets and Client Chemistry: Emphasis on project fit over budget size and navigating increased transparency due to social media.

AI and Technology: Exploring AI’s role in speeding processes, educating clients, and enhancing personalized design without compromising creativity.

Maintaining Design Vision: Importance of staying true to one’s aesthetic, turning down projects that don’t align, and creating layered, meaningful spaces.

Marketing and Brand Strategy: Leveraging SEO, SEM, PR, and controlled distribution to build visibility while maintaining authenticity.

Publications and Industry Platforms: Critique of celebrity-driven content and the responsibility of publications to support diverse talent.

Trends vs. Thoughtful Design: Conversation on biophilic design in bathrooms and balancing trend adoption with thoughtful creativity.

Maximalist Philosophy and Brand Extensions: Exploring potential ventures like curated retail spaces or historical renovation studios, all aligned with layered, maximalist design principles.

Ultimately, designers must balance business strategy with creative integrity, embrace technology judiciously, prioritize client alignment, and maintain a clear, authentic brand message. Loved this and I think you will too. It’s coming right up, after this.

Thank you, Alex for this Maximalist conversation. Loved it and appreciate the time. Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com.

Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, LOME-AI and Design Hardware for supporting the publication of over 650 episodes and over 3,000,000 streams and downloads. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD

Commune & Remains Lighting: Craft, Collaboration, and the Philosophy of Design | 615 | A Double Episode for Twice the Inspiration on Convo By Design07 oct. 202502:08:22

This special two-part episode features Roman Alonso of Commune and David Calligeros of Remains Lighting in two distinct conversations exploring origins, philosophy, and the meaning of design partnerships.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully.

From salvaging antiques to designing timeless interiors, David and Roman share stories of growth, collaboration, and craft. What began as a single interview turned into a richer double feature—a master class in design values, sustainability, and the essential philosophies behind two influential studios.

Part One: David Calligeros, Remains Lighting

  • Origins and Influences: From antiques and architectural salvage to a design career shaped by an arts-influenced mother and an engineer father.
  • The Birth of Remains: Starting in Manhattan in 1995, evolving from antiques into lighting design.
  • Engineering Meets Art: Marrying technical precision with artistic intuition.
  • Custom Work & Collaborations: Partnering with Commune, Robert A.M. Stern, Matthew Fisher, and others.
  • IP, Dupes & Authenticity: Protecting design through integrity, storytelling, and craftsmanship.
  • Sustainability & Craft: LEED Gold Brooklyn factory, solar array, stormwater recycling, and green production practices.
  • Business & Market Challenges: Navigating the 2008 crash, tariffs, and the value of US-based manufacturing.
  • Philosophy: Design as a question-driven, ethical practice rooted in long-term value and collaboration.

Link: Remains Lighting

Part Two: Roman Alonso, Commune

  • Origins and Career Path: From Caracas to Miami, Boston, New York, and LA; a career spanning publishing, fashion, and interiors.
  • Formation of Commune Studio (2003): Built around collaboration, essentialism, and quality.
  • Studio Philosophy: Purposeful, small by design, focused on meaningful work and enduring value.
  • Influences: Latin American upbringing, Isaac Mizrahi, Lisa Eisner, and lessons from fashion and editorial worlds.
  • Product Development: Solving real design problems, prototyping in-house before release.
  • Collaboration: Strategic partnerships (including Remains Lighting) to ensure usability and quality.
  • Personal Philosophy: Stoicism, fairness, ethical production, and acknowledging imposter syndrome.
  • Evolution of the Firm: Scaling deliberately—growing reach through products and partnerships while keeping the studio intimate.
  • Quotes:
    • “Good design shouldn’t be a privilege—it’s a right.”
    • “Design is about editing, listening, and creating solutions that people might not even know they need.”

This episode illustrates how partnerships in design aren’t just about collaboration—they’re about shared values, craft, and philosophy. By hearing these conversations separately, you’ll gain insights into two distinct but complementary approaches to design, sustainability, and creativity.

So much to take in. This was a master class on how to structure, nurture and grow design partnerships. Make sure you check the show notes for links and notes about all of the topics covered. Thank you, David and Roman for doing this and being so willing to share your thoughts, ideas and practice. Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com.

Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, LOME-AI and Design Hardware for supporting the publication of over 650 episodes and over 3,000,000 streams, downloads and making Convo By Design the longest running podcast of its kind.  These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD

Architectural Roots, Jewelry Details, and Lighting Innovation | 614 | Scott Richler of Gabriel Scott and the Triforium on Convo By Design30 sept. 202501:28:30

When I spoke with Scott Richler, co-founder of Gabriel Scott, I quickly realized his design journey wasn’t linear but layered. With a background in architecture, jewelry and fashion Scott brings that same sense of structure and detail into furniture and lighting design. He explained how the precision of jewelry—where every small move influences the whole—mirrors his architectural training, allowing him to think critically on both macro and micro scales.

Lighting was a major theme. Scott and I discussed how LED technology has completely shifted design possibilities, freeing designers from the limitations of older systems. No longer about blasting a room with light, the new approach is about using illumination strategically—whether it’s enhancing a hospitality experience or subtly shaping a residential atmosphere.

We also tackled the often-overused labels in design—“modern,” “traditional,” and everything in between. Scott pushed back on the idea of rigid categories, noting that Gabriel Scott’s pieces live comfortably in both sleek penthouses and classic homes. The goal, he said, is timeless versatility, not chasing a label.

Scott also opened up about his creative process. His team of artisans develops intricate parts that are refined enough to feel bespoke but adaptable enough to be assembled by everyday people—a kind of design language built for universal assembly. It’s jewelry thinking applied to lighting and furniture.

Of course, no conversation about product design is complete without addressing knockoffs. Scott acknowledged the frustration of seeing his work duplicated but emphasized the importance of strong contracts, local representation, and participating in trade shows like Milan Design Week to establish authenticity.

We wrapped up talking the Triforium project in Los Angeles, reflecting on how lighting has evolved from mechanical systems in the 1970s to today’s AI-driven adaptability. For Scott, it’s less about chasing technology for its own sake, and more about how design—whether jewelry, furniture, or lighting—creates lasting experiences. 

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully.

And that is where I lost the connection with Scott. He was in Ibiza. And the WI-FI dropped, so I thought it would be fun to conclude this conversation with a brief chat with the founders of the Triforium Project.

YACHT, Experimental Pop, and Reimagining the Triforium

The Los Angeles-based band YACHT (Young Americans Challenging High Technology) has built its reputation on pushing the boundaries of music, technology, and performance art. Founded by Jona Bechtolt and later joined by Claire L. Evans, YACHT blends electronic pop, punk energy, and conceptual art into a body of work that often doubles as cultural critique. With albums like See Mystery Lights and Chain Tripping—the latter created with the help of AI-generated lyrics and sounds—the band has consistently explored the edges of where music meets innovation.

One of their most intriguing projects is their involvement with the Triforium, a massive 1970s public art installation in downtown Los Angeles. Originally envisioned as a “polyphonoptic” sculpture, the Triforium contains 1,494 glass prisms designed to light up in sync with computer-generated music. Despite its futuristic ambitions, technical limitations of the era kept the piece from reaching its full potential, and it was largely dismissed as a failed experiment in civic art.

Enter YACHT. Alongside a group of artists and technologists, the band helped spearhead efforts to restore and reinterpret the Triforium for a new generation. They worked on updating its outdated systems with modern technology, enabling the sculpture to finally achieve its original goal of synchronizing light and sound in real time. For YACHT, the Triforium became more than a restoration project—it was a living metaphor for their own artistic ethos: finding new meaning in old technology, and using experimentation to transform limitations into possibilities.

The project reflects YACHT’s broader philosophy: music isn’t just something to listen to, but an evolving experience shaped by design, technology, and cultural context. Just as the Triforium has been reimagined for today, YACHT continues to show how creative vision can turn the discarded or overlooked into something vibrant, communal, and new. Be right back

Breathing New Life Into LA’s Triforium

In the heart of downtown Los Angeles stands a curious six-story structure that has puzzled, frustrated, and fascinated Angelenos for decades. It’s called the Triforium, a 60-ton public artwork created by artist Joseph Young in 1975. Designed as a “polyphonic musical instrument,” the piece features nearly 1,500 colorful glass prisms synced to a 79-note carillon. At its debut, it was billed as the future of civic art—an interactive sculpture that would respond to music and even the movement of passersby.

But the reality never quite lived up to the promise. Plagued by cost overruns, balky 1970s technology, and a skeptical public, the Triforium quickly earned nicknames like “Three Wishbones in Search of a Turkey.” The interactivity never fully materialized, the lights often failed, and what was supposed to be a beacon of futuristic optimism was mostly ignored.

Fast-forward a few decades, and the Triforium has found unexpected champions. A grassroots team—Tom Carroll, along with Claire Evans and Jona Bechtolt from the band YACHT—launched the Triforium Project to restore the work to its original vision. What began as a curiosity sparked by Carroll’s 2014 short documentary turned into a mission. With fundraising, public events, and a $100,000 LA2050 grant, the group has started planning a full restoration.

The updates won’t erase its quirky history but build on it—replacing bulbs with LEDs, updating the computer system, and even developing a smartphone app so visitors can program their own light and sound sequences.

For the project’s leaders, the Triforium isn’t just a relic. It’s an instrument, once played alongside the likes of Stevie Wonder and John Cage, waiting for a new audience. Reviving it isn’t about nostalgia—it’s about giving Los Angeles back a piece of its artistic imagination. You can’t learn more at triforium.la because that domain is now for sale. So, it’s probably safe to say it’s languishing again, but it’s still there so go check it out

Thank you, Scott. Ibiza sounds nice. Thank you Triforium Project for the refresher. Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com.

Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, LOME-AI and Design Hardware for supporting the publication of over 650 episodes and over 3,000,000 streams, downloads and making Convo By Design the longest running podcast of its kind. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD

Florida Design, Resilience, and the Future of Luxury Interiors | 613 | Renée Gaddis Renee Gaddis Interiors on Convo By Design23 sept. 202501:07:12

In a wide-ranging conversation, I sat down with Renée Gaddis, founder of Renée Gaddis Interiors, to explore Florida’s distinct design influences, the evolving role of designers in storm-prone regions, and the business of luxury interiors in uncertain times. Speaking from Naples, Florida, Gaddis compared her region’s design sensibilities to other parts of the state, noting a blend of Midwestern, European, and Southern traditions. While many of her clients lean toward transitional or traditional styles, she observed that Miami remains more open to modern aesthetics.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully.

The discussion turned to real estate trends fueled by the pandemic, which brought an influx of new homeowners to Florida. Gaddis shared how this surge, combined with a major hurricane, reshaped her approach to client selection and project scope. She emphasized her boutique model, strong referral base, and commitment to seamlessly integrating interiors with exteriors to embrace Florida’s indoor-outdoor lifestyle.

On the financial side, she addressed rising costs and tariffs that have altered project budgets, leading to value engineering and sourcing U.S.-made products. Gaddis also reflected on the importance of partnerships with trades and vendors, especially during supply chain volatility, while advocating for transparent communication to maintain trust.

The conversation also touched on resilient building practices in storm-prone regions. Gaddis highlighted lessons learned from past hurricanes, from identifying flawed hurricane-rated windows to designing with better drainage, elevated platforms, and even safe rooms. Her insights underscored the need for long-term sustainability in luxury projects.

Beyond design, Gaddis shared her family’s advocacy journey with the American Heart Association, inspired by her daughter’s early diagnosis and treatment. This personal commitment, alongside her professional expertise, reflects her philosophy that resilience—whether in design or life—is built through experience, adaptability, and care. And you are going to hear the whole story, right after this.

Thank you, Renee. Amazing. Loved our chat and appreciate the time. Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com.

Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, LOME-AI and Design Hardware for supporting the publication of over 650 episodes and over 3,000,000 streams, downloads and making Convo By Design the longest running podcast of its kind. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD

Martyn Lawrence Bullard | 612 | Our August 2025 Convo By Design Icon Registry Inductee18 sept. 202500:43:51

Welcome to the Convo By Design Icon Registry episode for the month of July, 2025. This month’s inductee is an icon, for sure, an international luminary and someone who has been as down to earth and kind as he could possibly be. I shouldn’t have to say that. Right? But, that is one of the things that differentiates Martyn Lawrence Bullard from many, really most creatives who have achieved Bullard’s level of success. I sat down with Martyn at the SOHO Home showroom on Melrose Boulevard in West Hollywood right before the 10th anniversary party for Convo By Design. SOHO Home, previously the Rose Tarlow showroom, with it’s storied history and exceptional lighting made for a truly unique experience for me and I hope that is one of the things you pick up in this conversation with the September 2025 inductee of the Convo By Design Icon Registry.

The Convo By Design Icon Registry is presented by Pacific Sales Kitchen and Home, a Best Buy company. Pacific Sales is comprised of long time professionals who love design and architecture as much as you do. Which is why it is so fitting that they present this recognition of some of the worlds greatest design talent every month here on Convo By Design. 

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully.

This wraps up another episode of the Convo By Design Icon Registry. A celebration and recognition of a true master in the art of design and the mastery of all that encompasses in the pursuit of making better the lives of those he serves. And, giving back along the way. Thank you, Martyn and congratulations Some of the things I truly enjoyed were the review of your 2019 Legends window and your experience in theater which speaks to your world-class story-telling skills.

Thanks for listening to Convo By Design. Thank you to my partner sponsors, Pacific Sales Kitchen and Home for presenting the Convo By Design Icon Registry and Convo By Design partner sponsors, TimberTech and Design Hardware. And thank you for taking the time to listen. I couldn’t do this without you, wouldn’t want to. I hope this show helps you stay motivated, inspired and focused so you can rise above the chaos. -CXD

Thoughtful Design Beyond Trends | 611 | Authenticity, Craftsmanship, and Diverse North Texas Style with Poppy Bourg & Shannon McGough – Poppy McGough Design House16 sept. 202501:04:24

In this candid conversation, Poppy Bourg and Shannon McGough of Poppy McGough Design House unpack the evolving Dallas design scene, the challenges of modern publishing, and the importance of integrating architecture and interior design. They discuss how their unique backgrounds inform their approach, client expectations in a shifting market, and why authenticity and craftsmanship matter more than fleeting trends.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully.

From the pitfalls of celebrity-driven design magazines to the nuanced demands of Dallas homeowners, Poppy and Shannon reveal how they balance creativity, technical knowledge, and client relationships to create spaces that are not only beautiful but built to last. They explore the impact of regional influences, climate challenges, and the expanding role of interior designers in shaping cohesive, livable homes.

1. The State of Design Publications & Celebrity Influence

  • Shift in design media focus: from architecture to celebrity homes
  • Challenges of magazines cutting back editorial staff and local flavor
  • Dallas’s design culture: diverse, not pigeonholed into one “look”

2. Client Trends and Diversity in Dallas Architecture

  • Clients influenced by wide range of styles via online exposure
  • Resurgence of traditional styles alongside modern, Mediterranean, Santa Barbara influences
  • Growing trend of lake homes post-2020 pandemic and its impact on local design culture

3. Modernism and Design Inspirations

  • Experience visiting Modernism Week in Palm Springs
  • Dallas’s limited mid-century modern presence compared to other cities
  • Appreciation for maximalism and richly detailed interiors beyond minimalist trends

4. Backgrounds & Partnership Story

  • Shannon’s hospitality design and hotel experience, focus on durability and build process
  • Poppy’s real estate and builder project management background, deep builder and trade knowledge
  • How their combined skills create a holistic approach to residential design and construction collaboration

5. Building Challenges in Dallas

  • Impact of active soil, climate extremes, and shifting weather on construction and interiors
  • Importance of realistic client expectations around timelines, soil testing, and permitting
  • Regional differences in design challenges and neighborhood personalities across Dallas metroplex

6. Expanded Role of Interior Designers

  • Growing client education on lighting, air quality, water filtration, and acoustics
  • Increasing involvement in exterior design for cohesive indoor-outdoor flow
  • Navigating intellectual property issues, brand extensions, and designer-led product lines

7. Photography, Styling, and Portfolio Strategy

  • Not every project gets photographed due to client preference or cost
  • In-house styling process balancing client personality with editorial needs
  • Preference for showcasing recent projects and maintaining strong referral-based business

Thank you, Poppy, Shannon. Loved our chat and appreciate the time. Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com.

Thank you, Poppy, Shannon. Loved our chat and appreciate the time. Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com.

Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, LOME-AI and Design Hardware. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD

Keeping It Authentic | 610 | Viki Chupik – Chupik Design on Austin, Design, Culture, and the Road Less Traveled09 sept. 202501:10:50

Austin-based interior designer Viki Chupik brings the city’s unique spirit into every project she touches. From its rolling hills and cultural quirks to its understated expressions of wealth, Chupik sees Austin as a place where authenticity and individuality still matter. In this conversation, she explains how to design for a city in flux. Like most of the cities people flooded to during and post-pandemic—balancing creativity, cultural heritage, and the realities of today’s economic pressures.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully.

Viki Chupik of Chupik Design unpacks Austin’s evolving design landscape, from post-pandemic migration and rising costs to the homogenizing pull of social media trends. She shares how she navigates client expectations, resists algorithm-fed aesthetics, and champions designs that are rooted in nature, personal stories, and lasting quality. Along the way, Chupik explores functional planning, economic design strategies, and her vision for the future of the American home.

  1. The Austin Effect
    • How Austin’s natural beauty and geography shape lifestyle and client priorities.
    • The city’s evolution from “hippie government town” to tech-creative hub.
    • Why “Keep Austin Weird” is about individuality and local culture, not just quirky aesthetics.
    • Understated expressions of wealth versus flash seen in other Texas cities.
  1. Design Influenced by Lifestyle
    • Incorporating travel, life experiences, and personal artifacts into home design.
    • Creating spaces that reflect a client’s narrative rather than a preset style.
    • Prioritizing true customization over formulaic trends.
  1. Austin’s Cultural Capital
    • Influence of UT, major festivals, and historic districts on the city’s identity.
    • Embracing quirks—bats, music, history—in design and urban character.
    • Post-pandemic migration: challenges and benefits of new creative influx.
  1. Viki Chupik’s Design Fingerprint
    • Calm, collected, nature-inspired aesthetic.
    • Timeless design choices: earthy palettes, organic materials, and visual serenity.
    • Rejecting trend-chasing in favor of enduring appeal.
  1. Design vs. Trends
    • Critique of social media–driven “trendification” and AI-generated design content.
    • Seeking out artisans, unique finds, and unexpected pairings.
    • Why individuality in design is harder—and more important—than ever.
  1. The Budget Reality
    • Impact of rising costs from tariffs, materials, and labor.
    • Emphasis on quality investments over disposable design.
    • Importance of involving designers early in architectural planning.
  1. Functional Design in Changing Times
    • Rethinking square footage for smarter, more livable spaces.
    • Evaluating the real utility of specialty rooms and features.
    • Applying the “Are you going to use it?” test to every decision.
  1. Portable Kitchens & the Future of Home
    • Considering modular, moveable kitchens inspired by European models.
    • How rising land values could shift the role of the house toward adaptability.
    • The tension between permanence and flexibility in residential design.

Thank you, Viki. Amazing. Loved our chat and appreciate the time. Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com.

Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, LOME-AI and Design Hardware. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD

Design Truths: Phil Norman on Budget Battles, Trend Fatigue | 609 | Building Homes That Feel Right02 sept. 202501:13:09

Today, you are going to hear a deeply candid conversation with Phil Norman, principal of Norman Design Group, to explore the complex, often contradictory realities of luxury residential design. With over 25 years of experience crafting high-end interiors in Southern California, Phil brings both practical wisdom and an unfiltered perspective on the challenges designers face today. And part of exploring these ideas, is a willingness to be open and candid about the challenges as well as the solutions. 

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully.

Honesty About Budgets: The Ultimate Luxury

Phil dives headfirst into one of the most taboo topics in interior design: the budget. He explains why being forthright—even when the numbers are higher than a client expects—is not just necessary, but an act of professional integrity. He shares strategies for diffusing tension around cost conversations and how client trust is forged in transparency, not fantasy.

“People can handle a bigger number. They can’t handle being blindsided,” Phil says. “The danger is in pretending it can be done for less.”

Educating the Client: Battling Pinterest, Misinformation & HGTV

Phil reflects on the modern design client’s double-edged sword: unprecedented access to ideas… and a flood of misinformation. Whether it’s misconceptions about pricing, timelines, or what’s even possible, Phil sees part of his job as “un-educating” clients before re-grounding them in real-world processes.

He describes the delicate balance of respecting a client’s inspiration while also anchoring expectations in logistical and structural realities. “Everyone’s seen a Pinterest kitchen,” he says, “but that doesn’t mean it works in their space, or within their scope.”

Home as Sanctuary: A Pandemic Shift

Phil shares how the pandemic permanently shifted his clients’ priorities—from “how it looks” to “how it feels.” There’s now an increased desire for tactile comfort, flexibility, and timeless quality. The home is no longer just a showpiece—it’s a retreat, a workplace, a classroom, a safe space.

He emphasizes the growing importance of durability and livability over trends, noting that luxury now means emotional connection, not just expensive finishes.

“Design has to feel like home—not just like a magazine spread.”

Kitchen as Mission Control: Designing with Precision

Phil also explores how kitchens have evolved into the emotional and operational hubs of the home. With every family interaction, from weekday breakfasts to weekend entertaining, passing through this space, it’s no longer just about cabinetry and counters—it’s about lifestyle programming.

He discusses layout strategies, appliance coordination, lighting zones, and how technology and wellness are being layered into the modern kitchen environment.

Design Leadership: Advocacy, Not Subservience

Phil argues that successful design professionals must step into the role of advisor and advocate—not order-taker. He calls out the danger of defaulting to client appeasement and encourages designers to protect the integrity of the design process, even if it means challenging a client’s assumptions.

“We’re not there to just say yes. We’re there to guide—to lead with experience.”

This conversation isn’t just about design—it’s about leadership, trust, and emotional intelligence in a high-stakes creative business. Whether you’re a seasoned designer, a rising star in the field, or simply someone dreaming of building a home that feels like home, Phil Norman offers a masterclass in how to do it right—with candor, clarity, and craft.

Thank you, Phil. Amazing. Thank you for listening. If you liked this episode, share it with a friend who loves design, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show.

Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, LOME-AI and Design Hardware. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD

Melissa Lee – New South Home |608 | Profit, Process & Purpose in Modern Interior Design and the Business Behind It26 août 202501:08:17

We’re heading South today to hear from Melissa Lee of New South Home.  This Charlotte-based interior designer and former retail buyer pulls back the curtain on the real inner workings of running a design firm—from pricing strategy and client education to vendor relationships and market trends. Drawing from her experience in corporate buying, she has developed a clear understanding of profit margins, vendor management, and operational efficiency, which she now applies to her design business through practices like maintaining a vendor matrix and detailed time tracking. I don’t want you to think this is a business of design episode, it’s not. Sometimes these conversations go deeper into the business to further explain the work, this is one of those times. 

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully.

Melissa discusses the challenges of pricing interior design work in a landscape full of conflicting advice—flat fee versus hourly models, for example—and how she has evolved her own “conceptually fixed with scope management” approach. Clients receive an upfront estimate based on hours, but additional fees apply when scope or decisions shift beyond agreed terms. This hybrid method offers flexibility while protecting the business from runaway labor costs.

Events like High Point Market and KBIS (Kitchen & Bath Industry Show) play a strategic role in how she sources vendors, stays inspired, and builds key relationships. She balances structured vendor meetings with looser time for discovery, realizing that over-scheduling stifles creativity. Her buying background taught her the value of planning, but in design, adaptability creates more opportunity.

The conversation digs into vendor relations in a shifting economic landscape, with concerns about rising tariffs, erratic pricing, and questionable fee increases. Thanks to long-standing relationships and proactive reps, her team has been buffered from the worst of it. Still, she builds flexibility into her contracts and transparently preps clients for potential 5% swings in final invoices due to supply chain or pricing changes—an approach appreciated in a world where nothing feels stable.

Managing client expectations is a recurring theme—from educating them on the unseen hours behind emails, revisions, and project coordination, to setting boundaries when projects creep beyond the original scope. Weekly check-ins, detailed proposals, and scope clarity help prevent misunderstandings and maintain trust.

Looking ahead, she sees potential challenges driven by economic uncertainty—rising tariffs, high interest rates, and general cost-of-living increases may stall some clients’ investment in their homes. But Charlotte’s rapid growth continues to fuel demand, giving her firm an edge in an evolving national market.

Melissa also hints at expanding service areas, including outdoor living design, and continues to explore how design firms can evolve—perhaps aided by AI or new business tools—to reduce burnout and reclaim creativity. At its heart, the conversation underscores the complexity of modern design businesses, where creativity, logistics, and business acumen must coexist. And you’re going to hear all about it, right after this.

Thank you, Melissa, loved our chat. Thank you for listening. If you liked this episode, share it with a friend who loves design, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show.

Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, LOME-AI and Design Hardware. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD

Frances Anderton | 607 | Our August 2025 Convo By Design Icon Registry Inductee21 août 202501:00:56

When I was growing up, radio was my solace. I loved it so much that I chose it for my career. I can remember being 10 years old with my transistor radio listening to 10Q and KHJ. Later, it was KLOS, KMET, KNAC and KROQ. The call letters were cool, the music and bands remain bookmarks in my life. I can pretty much tell you how old I was, where I was and what was going on by the songs. But my friends were the dj’s. Jeff Goner, Steve Downs, Bob Coburn, Rita Wilde, Dangerous Darren, Richard Blade, Rodney on the Rock. It was the people who told the stories about the music, the bands and what was happening behind the scenes. Many of us love design and architecture in the same way. And on that rare occasion when there is a combination of the two, well that’s special. And this months induction into the Convo By Design Icon Registry is one such individual. This person is truly special and I have had the good fortune to work with her on a number of occasions. 

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully.

Frances Anderton describes herself, “I tell stories and distill ideas about design, architecture and the cityscape of Los Angeles through print, broadcast media, exhibitions and public events.” All true, and she has the street crew to back that up. What Frances didn’t mention is that she herself is part of the zeitgeist of Los Angeles. Nor would she, that would be weird. But one of the most wonderful things about Frances is her willingness to get into a topic and chop it up, refine it, reorganize it and play with it until she has boiled it’s very essence into something consumable by anyone who with a modicum of interest. That is special. 

To celebrate Frances and her induction into the Convo By Design Icon Registry, I want to reshare her moderating a panel conversation that aired on Convo By Design in 2015. Frances was a fixture for the 2-years that the West Hollywood Design District produced a wonderful event called DIEM, which stands for design intersects everything made. The programs were curated by Mallory Roberts Morgan, another remarkable LA gem of an individual. You don’t know this, but you will in a minute… Mallory and Frances were huge influences on me as I launched the show in 2013 and for the first few years. Quite simply, I wanted to make people think and question the way they did. To tap into curiosity the way they did. To come up with really interesting angles like Mallory and rip the niceties away so we could really chop it up the way Frances did and does. This panel from 2015 featured, Stephan Simpkowitz, Carolina Miranda and Steven Goldberg. As you listen to this conversation, notice a few things. First, the topic they were discussing a decade ago has since fully matured and blossomed as LA became the global art destination it always wanted to be. Notice too how Frances leverages the talents and skills of her guests in such an effortless way. Quite simply, due to the very nature of this topic, it could have gone a very different way. This conversation is as relevant today as it was then. And Frances is a treasure.

The Convo By Design Icon Registry is presented by Pacific Sales Kitchen and Home, a Best Buy Company and best friend to designers and architects everywhere. The business has become more complicated and Pacific Sales reverses that, find out how by checking the links in the show notes.

So there you go, our newly inducted icon and a fantastic conversation from 2015. Thank you Frances, for all you do and all you have given back.  Thank you to my partner sponsors, Design Hardware, TimberTech and Pacific Sales Kitchen and Home, a Best Buy company and friend to specifiers near and far. Thanks for listening to Convo By Design. I couldn’t do this without you, wouldn’t want to. I hope this show help you stay motivated, inspired and focused so you can rise above the chaos. –Convo By Design

The Heart of Design: Building Trust, Telling Stories, and Staying True | 606 | Rosa Santiago Zimmerman19 août 202501:09:36

In this episode, I sit down with the incredibly insightful Rosa Santiago Zimmerman for a rich and wide-ranging conversation about the state of the interior design industry, the evolving nature of creative work, and the deeper values that guide us as professionals. Our dialogue spans everything from our recent experiences at major trade shows like KBIS and IBS to the strategic and emotional challenges that come with building and sustaining a design business today.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

Rosa shares how she has navigated an often unpredictable industry landscape—from the 2008 financial crisis to the more recent impact of COVID-19—emerging stronger by focusing on clarity in communication, refining her client base, and anchoring her business in authenticity and trust. We explore her decision to operate by referral only, a bold move that allows her to take on projects that align deeply with her values while maintaining creative control and long-term vision.

One of the most resonant parts of our conversation is Rosa’s approach to client relationships and project storytelling. She believes that every project begins with truly understanding the people behind it—their story, lifestyle, and what brings them joy. Her philosophy goes far beyond aesthetics; it’s about designing spaces that are meaningful, personal, and connected.

We also dive into the practical but often overlooked aspects of the business: the need for strong contracts, the complexity of product sourcing in a globalized market, and the legal risks surrounding intellectual property. Rosa doesn’t shy away from hard truths. She emphasizes that every line of a contract must be intentional, and every expectation clearly defined to avoid the kinds of misunderstandings that can derail even the most promising projects. I couldn’t agree more. As we both acknowledged, there’s a growing need in our industry to better educate clients—especially those new to working with designers—so they can become thoughtful, empowered partners in the creative process.

Our talk also turns toward education, mentorship, and the next generation of talent. Rosa speaks passionately about the importance of showing children—and especially young Latinas—that the design industry can be a space for them. Her journey from a background in medicine to a thriving creative career is a powerful reminder that following one’s passion is not only possible, but necessary. We discuss the lack of business training in design schools, and how that gap often leaves talented creatives unprepared for the realities of entrepreneurship. Rosa’s upcoming book, which touches on the idea of discovering one’s “superpower,” promises to be an inspiring resource for aspiring designers and leaders alike.

Throughout our conversation, I was struck by Rosa’s clarity, generosity, and refusal to compromise on what matters. We also talk about future collaborations and visits—from potentially recording a future episode in Atlanta to attending next year’s KBIS event in Orlando. I’m hopeful for the opportunities ahead and grateful for the chance to share this honest, inspiring exchange.

This episode is for anyone who’s passionate about design, business, and the human stories that fuel creativity. Whether you’re a seasoned professional, a student, or just curious about what it takes to build something meaningful in a fast-changing world, I think you’ll find a lot to take away from this one. And we’ll get to it, right after this.

Thank you, Rosa, loved our chat and grateful to have run into you at KBIS! And, of course, thank you to our amazing partners: TimberTech, Pacific Sales, and Design Hardware. These are incredible companies and true friends of the trade. Please keep them in mind for your next project.

Thanks to you for listening, subscribing, and sharing the show with your friends and colleagues. If you haven’t subscribed yet, go ahead and hit that button so you get each new episode delivered straight to your feed.

I always love hearing from you, so keep those messages coming—email me at convo by design at outlook dot com and follow along on Instagram, @ConvoXDesign (with an “X”).

Until next week—thank you for spending this time with me. Be well, stay focused, and now that it has really settled in… do your best to rise above the chaos.

Designing the South: Sorority Culture and Interiors That Tell a Story, One Room at a Time | 605 | Mary Clair Cumbaa, Cumbaa Design Company12 août 202500:56:30

Design in the South is personal. It’s layered with heritage, shaped by hospitality, and built on relationships. Today, we travel to Starkville, Mississippi to explore the work and world of a designer who exemplifies what it means to design with heart.

The conversation begins with an emerging trend—dorm and sorority house design—not typically covered in design media, but a significant driver of business in Southern college towns. Sorority living, especially, has evolved into a lifestyle market, complete with high expectations, big budgets, and even bigger wear and tear. Designing for these spaces demands durability, performance, and style in equal measure. As the Mary Clair Cumbaa jokes, “Everything has to be spray-tan approved.”

Working on a sorority house for her own former chapter, she leans into color, symbolism, and storytelling. “I know the meaning behind things,” she says, weaving chapter colors, lighting, and fabric choices together to reflect both legacy and future needs. With girls living in two-year cycles, hundreds of members dining daily, and Zoom calls replacing quiet study sessions, the design must be not only beautiful but smart, emotionally supportive, and future-forward.

Storytelling is central to her work. “If I didn’t capture their real life, I’m not sure I would really be able to capture anything,” she says. Unlike many designers who stage photos with clinical precision, she leaves the coffee maker and the magnets on the fridge. There’s something refreshing—and intentional—about showing homes as they’re used. It’s real, approachable, and still inspiring.

That philosophy carries into her project portfolio, which is both colorful and cohesive. Take the Wetherbee Street kitchen: clean acrylic stools meet traditional cabinetry, a built-in bar peeks into frame, and the countertop hosts everyday appliances—because that’s how the client lives. “If the client can’t see themselves in the finished space, I haven’t done my job,” she explains.

Color is a consistent through-line in her work. While she began with a neutral palette, over time she’s become known for weaving multiple shades of the same hue across a room. Her nursery projects—some launched by acrylic cribs and butterfly wall art—bring this approach to life with playful purpose and emotional weight.

We also talk about historic preservation and transformation. Projects like Kirkwood Place and Greentree demonstrate her ability to revive storied homes with timeless flair. “We gutted it to the studs and brought it back to life,” she says of one home that once graced the cover of Southern Living. Another was the result of a seven-year client relationship that evolved into a deep friendship.

As the conversation winds down, she shares the dream project she’s still manifesting—a start-to-finish beach house in the 30A corridor. “I’ve done a condo, but I’d love to do a full house in Rosemary or Alys Beach,” she says with hopeful confidence.

And why not? Her story is one of evolution, rootedness, and authenticity. Mary Clair Cumbaa of Cumbaa Design Company, designs with empathy, leads with color, and listens deeply. It’s not just about beautiful rooms. It’s about making people feel seen, supported, and at home.

Order and Courage Amid Chaos. The Will to Style Meaningful Interiors | 604 | Barrie Spang, Sapphire Pear05 août 202501:14:56

As hard as it is for me to believe, it’s August. It’s hard for me to believe it’s August because it just felt like it was January. I was feeling a little tense about a number of things on the horizon at that time. Thank goodness none of the feared chaos materialized. (6SS)

Okay, perhaps a little… Perhaps a lot. It might surprise you to know that it wasn’t Kelly Clarkson who came up with that concept. It was German philosopher, Fredrich Nietzsche. It can be found in his book, from 1888 called Twilight of the Idols. It’s an expanded philosophical approach to post-traumatic growth. This year has been the most stressful since the 2020-2022 Pandemic Era. If you recall, those challenges made our industry stronger, made us stronger. It’s a challenge to talk about life and death in the context of design. But it’s not a stretch at all to discuss these concepts while framing the quality of life and design.

Today, you are going to hear from Barrie Sprang of Sapphire Pear. 

Barrie shared her background in design, influenced by her grandmother’s interest in design school and her father’s work in high-end real estate in Cleveland. She expressed her lifelong passion for using color and bold textures in design, citing personal experiences with how colors can impact emotions and spaces. Josh praised her work for its use of color and texture but expressed a critique about her sometimes conservative approach, particularly given her background in the traditionally traditional Midwest. 

Barrie and I discuss the challenges of balancing client preferences with personal design philosophy, particularly regarding color choices. Barrie explained how her firm was built around bold, colorful designs, though she still accommodates clients who prefer neutral tones by incorporating subtle pops of color. They explored the impact of design trends, including the “Color of the Year” phenomenon, with Barrie noting that while it can inspire, it often leads to over-saturation in the market and potentially regrettable choices for clients.

We talk about the influence of coastal trends on Midwest culture, particularly in Ohio, where different cities like Cincinnati, Columbus, and Cleveland have distinct styles. Barrie explained that post-pandemic, there has been an influx of people moving to Ohio from coastal cities, attracted by its affordable cost of living, lack of natural disasters, and the ability to work remotely. This migration has positively impacted Barrie’s business, allowing for more creative and custom design work at a lower cost due to lower labor and trade costs, as well as access to skilled Amish carpenters.

How the decline of traditional design centers, noting that the Cleveland Design Center has largely closed, and they now travel to Chicago for client meetings means to those affected. That the model has become less effective due to several factors, including the opening of design centers to the public, which made pricing confusing and diminished the special experience for designers and clients. They also observed that the proliferation of design houses and the ease of finding products online has watered down the quality of design experiences previously offered by these centers.

And how the challenges in the furniture industry, particularly regarding pricing, availability, and logistics are changing the way designers specify. How the pandemic and tariffs have affected supply chains, leading to long lead times and unexpected issues. Barrie emphasized the importance of maintaining strong relationships with manufacturers and showrooms to navigate these challenges. They also touched on the logistics of furniture production and distribution, noting the inefficiencies of the current point-to-point system in the U.S. and the potential benefits of a regional approach for some designers.

Barrie discussed several design projects, focusing on a colorful maximalist bedroom, a multi-color kitchen in Shaker Heights, and a whimsical bathroom in Rocky River. Barrie explained the design process and client preferences for each project, highlighting the use of custom elements and color palettes. Make sure to go to the show notes and click the link to see her work as she explains it.

I think these conversations can accomplish a few things that include; allowing you to hear how other creatives are experiencing the same thing you are and how they chose to address these issues. And you are going to hear all about it, right after this.

That was Barrie Sprang of Sapphire Pear. A magnificent kitchen designed for a thruple. That is a first on the show and I love that.  Thank you, Barrie. Loved our chat. Since I opened with Nietzsche, I’ll close with a quote of his.

“And those who were seen dancing were thought to be insane by those who could not hear the music.”

While widely credited to Nietzsche, there is no evidence he actually said it. But there was no internet in the 1800’s, so I choose to believe he said it. And just how important this idea is. Being true to the ideals, morals and vision that drive you as a creative will always be challenge to maintain. As the philosophical force known a Steelers Wheel once pondered, “Clowns to the left of me, jokers to the right, here I am, stuck in the middle with you. Don’t let the clowns and jokers define you or your work. It’s easier said than done. I know.

Thank you for listening. If you liked this episode, share it with a friend who loves design, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show.

Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy and Design Hardware. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, stay focused and rise about the chaos. -CXD

Corey Damen Jenkins | 603 | Bold Vision, Grounded Leadership, and the Art of Designing with Purpose29 juil. 202501:11:31

I’m really excited about today’s episode because I had the chance to sit down with the incredible Corey Damen Jenkins. We covered a ton of ground—from how Corey manages multiple design projects and prioritizes what matters most, to his inspiring journey from starting his business in the mid-90s to becoming one of the most respected voices in interior design today.

Corey Damen Jenkins is one of the most vibrant and visionary voices in American interior design today. Known for his unapologetically bold aesthetic—full of lush textures, vivid color, and sophisticated pattern play—Jenkins brings more than just beauty to the spaces he creates. His work is joyful and aspirational, infused with a sense of personal integrity and a deep understanding of how interiors can enhance the way people live and feel. From best-selling books to international product collaborations, Jenkins continues to redefine what luxury and accessibility can look like when rooted in authenticity, resilience, and creativity.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

1. Trade Events & Time Management: The Toy Box Philosophy

The conversation began with Jenkins discussing how he navigates the demands of a high-profile career—balancing trade shows, media appearances, and client work. He shared a metaphor of a toy box to explain time management: putting the large “toys” (key priorities) in first ensures space for the smaller items to fit. It’s a disciplined approach to focus, and it reflects how he manages both his calendar and creative energy.

2. Editing as a Design and Business Principle

This prioritization isn’t just logistical—it’s philosophical. Jenkins draws a parallel between business decisions and the creative act of editing in design. Both require focus, clarity, and the willingness to strip away excess in pursuit of excellence.

3. Early Career & Industry Entry: Facing Doubts and Defying Odds

Jenkins reflected on his long journey in design, which began in 1996 and gained traction during the 2008 recession when he officially launched his firm. Entering an industry where Black designers were—and remain—underrepresented, Jenkins faced skepticism about his viability and visibility. But he persevered, fueled by vision and grit.

4. Corporate to Creative: A Risk That Paid Off

Before design, Jenkins worked as a buyer in the automotive industry. A layoff became the turning point. He left behind a secure but unfulfilling career and embraced the uncertainty of entrepreneurship. The decision marked a shift not just in vocation but in health, happiness, and purpose.

5. Rejection & Resilience: Knocking on 779 Doors

One of the most powerful stories he shared was about knocking on 779 doors before securing his first big client. That perseverance wasn’t just physical—it was emotional. Jenkins emphasizes that success has a price, and it’s often paid in rejection, humility, and endurance.

6. Creative Theft & the Reality of Dupes

As his profile grew, Jenkins became acutely aware of the challenges around intellectual property in design. He spoke candidly about how creatives are often vulnerable to idea theft and copycat culture—an issue particularly painful for designers who, like him, put years into building an original voice.

7. Licensing Strategy & Brand Diversification

To combat market volatility and scale his impact, Jenkins has smartly expanded into licensing and product partnerships. Strategic collaborations with brands that align with his values—such as Eichholtz—enable him to protect his vision while reaching broader audiences and creating new revenue streams.

8. Staying Hungry: The Myth of “Making It”

Despite his success, Jenkins operates with what he calls “ambition, not abundance.” The hustle doesn’t stop when you become visible—it shifts. Staying grounded and hungry is part of his ethos and keeps both him and his team striving for more.

9. Leadership & Team Building: Values Over Vanity

Jenkins’ approach to hiring is deeply intentional. He prioritizes humility, character, and shared values over pure talent. Potential hires go through multiple interviews to ensure cultural fit. As he puts it: “We design with the intent to make people jealous—but in the best way possible.” That aspirational quality extends to his leadership style—firm, fair, and focused on mutual respect.

On Design Reimagined: A Book—and Ethos—That Reflects Evolution

Jenkins’ latest book, Design Reimagined, represents a major evolution from his debut, Design Remix. While Remix was thematic and Midwestern in focus, Reimagined is bolder, more global, and even more daring in its expression. The projects span a wider aesthetic spectrum—from restrained and modern to exuberantly maximalist. That diversity reflects not only the range of his clients, but the creative depth of his team.

“We want our interiors to incite envy—not out of malice, but desire,” he said. “That feeling of, ‘I want to live like that too.’”

The book—and the ethos behind it—embody Jenkins’ belief that beauty belongs to everyone, no matter the scale or budget.

That’s a wrap on my conversation with Corey Damen Jenkins. I hope you found it as inspiring and insightful as I did. Corey’s journey is a powerful reminder that perseverance, humility, and a clear creative vision can carry you through even the toughest challenges.

Be sure to check out his upcoming book, Design Reimagined, launching on September 9th, and keep an eye out for the new season of his series as well as his lighting collection. Corey is definitely someone to watch, and I’m looking forward to reconnecting with him soon for a deeper dive into his portfolio and upcoming projects.

As always, thanks for tuning in. If you enjoyed this episode, don’t forget to subscribe, leave a review, and share it with someone who might find it valuable. Until next time, stay focused,  keep pushing forward and rise above the chaos. -Convo By Design

Jeff Andrews | 602 | Our July 2025 Convo By Design Icon Registry Inductee24 juil. 202501:03:45

Welcome to the Convo By Design Icon Registry episode for the month of July, 2025. This month’s inductee is someone you certainly know, a West Coast design staple and someone with whom I have had a number of conversations. Jeff Andrews first appearance on the show was in 2019 and then again in 2020. Just before the world shut down. Jeff and I spoke form his Legends of LaCienega showroom window in May, 2019. He later appeared on a panel conversation at WestEdge in 2019. The last iteration of the show until 2022. 

The Convo By Design Icon Registry is presented by Pacific Sales Kitchen and Home, a Best Buy company. Pacific Sales is comprised of long time professionals who love design and architecture as much as you do. Which is why it is so fitting that they present this recognition of some of the worlds greatest design talent every month here on Convo By Design. 

On the show today, you are going to hear from Jeff again. These were his appearances on the show from 2019. First, you will hear the individual conversation with Jeff from Legends and then, you will hear the conversation form WestEdge. I hope you enjoy hearing these again as much as I enjoy sharing them with you. Jeff, thank you for all you do for the industry and providing such joy through your work.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

This wraps up another episode of the Convo By Design Icon Registry. A celebration and recognition of a true master in the art of design and the mastery of all that encompasses in the pursuit of making better the lives of those he serves. And, giving back along the way. Thank you, Jeff and congratulations. Some of the things I truly enjoyed were the retelling of inspiration that led to his window design at Legends and the Doorbell story. It’s the little things, right?

Thanks for listening to Convo By Design. Thank you to my partner sponsors, Pacific Sales Kitchen and Home for presenting the Convo By Design Icon Registry and Convo By Design partner sponsors, TimberTech and Design Hardware. And thank you for taking the time to listen. I couldn’t do this without you, wouldn’t want to. I hope this show helps you stay motivated, inspired and focused so you can rise above the chaos. -CXD

3 Stories, One Major Event: Live From KBIS | 600 | Sharon Sherman, Jamie Gasparovic and Hannah Goldberg15 juil. 202501:33:03

Today, we are getting in the way way-way back machine, back to February of this year for a journey to Las Vegas for KBIS, the Kitchen and Bath Industry Show. It’s funny to me that even though this was only a few months back, it feels like a lifetime ago. So much has happened this year. But if you recall, in February, before protests, riots, big bills, big balls, tariffs, and all the rest of the chaotic shenanigans, there was KBIS. It was an extraordinary show this year. Part of that were the conversations that took place. I am going to share three of them with you today:

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

One event over 3 days, 3 conversations in one episode of the show today and very different perspectives on the industry and design in general.

Sharon Sherman | Thyme & Place

Jamie Gasparovic | Studio Gaspo

Hannah Goldberg | Hannah Charlotte Interiors

Amazing, right? Thank you Sharon, Jamie and Hannah. Thank you to all of the incredible people from KBIS, NKBA, Emerald, Flying Camel, Leeann, Rachael and everyone else who made this experience possible, and made it possible for me to bring it to you. I want to thank my partner sponsors who help make this show possible: Pacific Sales Kitchen and Home, a Best Buy Company, TimberTech, and Design Hardware. Thank you for listening, subscribing, and sharing the show with your colleagues. Your support means everything, and it helps grow this conversation across the design community.

Make sure you subscribe to Convo By Design so you never miss an episode. We have more incredible guests, ideas, and conversations coming your way.

Please keep those emails coming. You can reach me directly at convoByDesign@outlook.com, and be part of the conversation on Instagram, @ConvoXDesign—that’s Convo X Design with an “X”..

These are complex issues that requires both deeper thought and immediate action.  I want to thank every one of our expert guests for their insights, time, and passion. We are surrounded by complex issues, are we not? That’s why I have been encouraging you to manage these complicated times. Because it’s real. It’s exhausting. But, from transition, comes opportunity. It is just a matter of thinking about it differently and finding the shiny, glimmering opportunities amongst dark and ominous clouds. So, stay focused and rise above the chaos. – CXD

Advancing Fire Resilience in Residential Design: Integrating Materials, Landscape, and Policy for Sustainable Safety | 599 | Live From Golden State Lumber. Concord, CA.08 juil. 202501:25:06

This episode of Convo By Design is scheduled for the week of July 8th, 2025. Intentionally so we can begin thinking about what’s coming. It’s hard to forget trauma, like what we saw in Pacific Palisades and Altadena earlier this year. But not impossible. Traditionally, “fire season” in California begins in August and ends around the end of October. Over the decades, there has been a creep into July, then June on the front end and then into November and December on the back end. Sadly, now, there is no longer a fire season, only an ongoing threat. Part of a recent California tour that started in the Bay Area and ended in Pasadena, I got an earful, and, because the mics are always on, so will you.  In this special episode, you’re going to hear an extraordinary panel conversation in its entirety—one that explores the very real and immediate design challenges and opportunities facing architects, builders, designers, and manufacturers when creating residential projects in fire-prone areas. This conversation was recorded live and it’s one of the most practical, informative, and emotionally resonant discussions we’ve had about fire-resilient design. This was recorded live from Golden State Lumber in Concord, CA. It features amazing professionals from design, landscape design and architecture. We have industry insiders and those on the front lines, literally.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

Today, you are going to hear from;

Caroline Nassif | Studio Ovo

Mary Ann Schicketanz | Studio Schicketanz

Ian Cox | Devlin McNally Construction

Amy Wolff | Ceara Studio

John Davis | John Davis Architect

Robby Myer | Golden State Lumber

Jay Williams | The AZEK Company

Dustin Moore | Strata Landscape Architecture

This episode features the full conversation in four parts and here are some important ideas to listen for:

Setting the Context—Urgency, Evolution, and Mindset Shifts

We open with a candid discussion about the evolving nature of wildfire—how modern firestorms are not the slow-moving ground fires of the past, but fast, intense, and unpredictable events that demand a complete rethinking of how homes are sited, designed, and built.

  • Listen for how the professionals on the panel are redefining “resilience”, not as a post-disaster reaction, but as a forward-thinking design responsibility.
  • There’s discussion about the emotional component—how clients are now asking for homes that not only reflect their aesthetic desires but also protect their families and investment.
  • You’ll hear the beginnings of a common theme: that collaboration across disciplines—architecture, landscape, materials, policy—is essential to progress.

Materials, Methods, and Design Strategy

This section dives into the specific building systems and material choices that can help defend a home against wildfire.

  • Pay close attention to the comparisons between wood vs. non-combustible materials, and the increasing use of metal roofs, cementitious siding, and Class A-rated assemblies.
  • There are valuable insights into decking, fencing, vents, and eaves—often overlooked but critical components in fire resistance.
  • The discussion touches on building codes and certifications, and how understanding these nuances can inform smarter material selection and design detailing.

Design Solutions in Action

This is where we get into real-world case studies. Panelists share examples of how they’ve adapted fire-resilient strategies in current projects and how clients are responding to new realities.

  • Listen for examples of reimagining exterior spaces—gravel moats, Mediterranean-inspired gardens, and drought-tolerant landscapes that are also fire-resistant.
  • There’s a growing theme of creative compromise—how to design beautiful homes that meet code, earn insurance, and still feel like home.
  • One of the strongest takeaways here is the growing influence of insurance companies as drivers of design decisions, often dictating what is and isn’t possible based on risk models.

Systems, Bureaucracy, and the Bigger Picture

The final section broadens the lens to policy, forest management, and societal responsibility.

  • You’ll hear passionate commentary on how municipal red tape and lack of funding are holding back fuel reduction and prevention efforts on public lands.
  • There’s a sharp critique of the conflicting policies surrounding water conservation versus the need to irrigate plants to keep them from becoming fire hazards.
  • Perhaps most striking is the discussion about emotional decision-making in real estate—how people choose to build in beautiful, risky places and the evolving responsibility of design professionals to help guide those decisions.
  • The panel ends with a moment of humor and honesty, reflecting on the risks of living in various climate zones, whether it’s fire, flood, tornado, or drought—and the universality of risk in a changing climate.

What you’re about to hear is the full conversation—raw, honest, and highly informative. It captures the crossroads where climate, design, policy, and personal responsibility meet. Whether you’re a designer, builder, municipal official, or homeowner, this discussion offers real, actionable insights into how we build safer, smarter, and more beautiful homes for a rapidly changing world.

That was the full conversation on designing and building for fire resilience—an important and timely topic that continues to evolve as our climate, policies, and expectations shift. Thank you to this amazing group; Mary Ann, Amy, Caroline, Jay, Ian, Robby, John and Dustin. I want to thank my partner sponsors who help make this show possible: Pacific Sales Kitchen and Home, a Best Buy Company, TimberTech, The AZEK Company and Design Hardware. Thank you for listening, subscribing, and sharing the show with your colleagues. Your support means everything, and it helps grow this conversation across the design community.

Make sure you subscribe to Convo By Design so you never miss an episode. We have more incredible guests, ideas, and conversations coming your way.

Please keep those emails coming. You can reach me directly at convoByDesign@outlook.com, and be part of the conversation on Instagram, @ConvoXDesign—that’s Convo X Design.

This is a complex issue and one that requires both deeper thought and immediate action.  I want to thank every one of our expert guests for their insights, time, and passion.

Today, we learned:

  • How climate change and wildfire risk are reshaping architecture and landscape design;
  • What role new materials and building products play in safeguarding homes;
  • How to design beautiful, fire-conscious landscapes that meet strict new codes;
  • The ways insurance, regulations, and policy gaps are changing the game;
  • And why client education and holistic collaboration across disciplines is more important than ever.

Huge thanks, as always, to you for joining the conversation and to our sponsors for supporting these meaningful stories.

If you found this episode valuable, share it with a colleague and subscribe to make sure you don’t miss what’s next. We’ll continue bringing you the people, ideas, and innovations pushing the design world forward.

Until next time, stay curious, resilient, focused and rise above the chaos. – CXD

Kitchens, Clients & the Art of Rebuilding After Disaster Strikes | 598 | Live from Pacific Sales Kitchen and Home in Pasadena, CA.01 juil. 202501:08:44

Today, we’re taking you into the heart of the home—and into the heart of a crisis. This is part three of our special series on kitchen design in the context of post-wildfire rebuilding. But this isn’t just about appliances and finishes. It’s about resilience, emotional healing, and how design professionals are redefining what a kitchen truly means in the aftermath of disaster.

In this episode, you’ll hear from an extraordinary panel of designers and industry pros tackling some of the toughest questions we face when rebuilding from scratch—often under pressure, always with purpose.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

We talk about the emotional weight clients carry into the design process and how trauma-informed planning can help ease that burden. You’ll hear how priorities shift when clients aren’t just dreaming up a dream kitchen—they’re reconstructing their lives. Function trumps flash, accessibility takes center stage, and the kitchen becomes more than a cooking space—it’s a symbol of comfort, safety, and a return to normalcy.

We’re also exploring how wildfires and insurance timelines are reshaping the design-build process itself. From tight ALE (Additional Living Expense) windows to panic buying and long lead times, designers are balancing empathy with efficiency, and creativity with constraint.

You’ll hear how technology—from induction cooktops to full home automation—is influencing new builds, and why education and trust are key when introducing these tools. We’ll talk about sustainable materials, fire-resistant solutions, and why regional design—from Altadena to the Palisades—is more influential than ever.

Finally, we examine the critical importance of early collaboration. When architects, designers, and contractors don’t align from day one, it’s the homeowner who pays the price—in money, time, and emotional energy.

This is a conversation for designers, builders, architects, and homeowners navigating recovery—or for anyone passionate about the evolving role of residential design in a time of crisis. It’s thoughtful. It’s raw. And it’s exactly the kind of dialogue that defines Convo By Design. The following program was recorded live form Pacific Sales Kitchen and Home in Pasadena, California. This group of amazing creatives had fantastic insights. The group included:

Emma DeRoche | Emma DeRoche Interior Design @derochedesign

Emma DeRoche of DeRoche Interior Design specializes in interior architecture with a deep emphasis on personalization. Her approach is highly client-centric—rooted in understanding who clients are, were, and aspire to be—and translating that into meaningful, livable design. Rather than adhere to a signature style, Emma’s work ranges from sleek, minimalist kitchens with hidden appliances to richly traditional spaces with detailed millwork and warm finishes. She designs kitchens that are not just functional, but deeply expressive—often including secondary prep kitchens, outdoor cooking spaces, and thoughtful additions like bathroom fridges or bedroom coffee stations. Her work reflects a shift in how we live: more casually, more connected, and more personally.

Eva Hughes | Black House Beige @blackhousebeige

Eva Hughes, founder of Black House Beige, leads a bi-coastal design firm based in Los Angeles with projects in both California and New York. Her work blends beauty and function, creating homes that evolve with families while reflecting their identity and lifestyle. Eva emphasizes regional lifestyle differences—such as LA’s car-centric, home-focused routines versus New York’s walkable, compact living—which directly influence design choices. Her approach involves keen observation and communication, especially when tailoring kitchens to client routines, from child-friendly layouts to chef-grade functionality. Eva is also a featured designer in this year’s Pasadena Showcase House, where she designed a powder bath—gaining insight as her own client and connecting deeply with the design community.

Gail Jamenetz | Soul Interiors Design @soul_interiors_design

Gail Jamentz is the principal of Soul Interiors Design, a firm deeply rooted in wellness-focused, sustainable design. Based in Altadena—where she also resides—Gail brings a personal and empathetic approach to her work, having lost her own home in the recent fires. Her mission is to help clients rebuild with intention, turning tragedy into an opportunity to create healthier, more fire-resistant, and joy-filled homes. Gail emphasizes education and advocacy, guiding clients through the complex rebuilding process while honoring Altadena’s character and community. She’s also a vocal supporter of thoughtful planning over rushed prefab solutions, and a believer in design as a tool for hope, healing, and community regeneration.

Neela Woodard | Neela Woodard Design @neelawoodarddesign

Neela Woodard is the founder of Neela Woodard Design, based in Burbank, California. With East Coast roots, Neela blends a personalized, human-centered approach with practical functionality—designing spaces that reflect not just her clients’ tastes, but who they are and how they live. Her work emphasizes the kitchen as the heart of the home, especially in contrasting communities like Altadena and the Palisades, where needs and styles vary widely. Neela brings a deep understanding of how lifestyle and regional context shape kitchen use, from indoor-outdoor living to evolving tech and storage solutions. She’s also navigating current supply chain and tariff challenges with creative problem-solving and a forward-thinking mindset—balancing urgency with long-term vision.

Tanya Paz |  TAP Studio @tap.studio

Tanya Paz, founder of TAP Studio in Pasadena, integrates architecture, interiors, and wellness in her work across residential and institutional projects. The recent fires deeply impacted the Los Angeles area, reshaping designers’ roles to include client advocacy, emotional support, and practical assistance in temporary housing and rebuilding. The loss extends beyond structures to personal histories embedded in homes, prompting new conversations about functionality and client needs. Rebuilding spans diverse housing types and budgets, demanding inclusive design solutions. Inspired by historical mass-produced kitchens like the Frankfurt Kitchen, TAP Studio explores customizable prefab “kits of parts” to deliver quality kitchens within fixed budgets. Prefabrication offers speed and cost control, especially for ADUs and cabinetry, but must balance standardization with customization. Overall, the fires have expanded designers’ responsibilities, highlighting their role in supporting clients through trauma and rebuilding resilient, meaningful homes.

Verzine Hovasapyain |Pacific Sales Kitchen and Home  @pacificsales

Verzine Hovasapyan is the Premium Manager at Pacific Sales, where she’s spent the past 25 years building deep relationships in the appliance industry. Based in Southern California, she oversees luxury sales, vendor training, and trade partnerships, with a strong focus on supporting the design community and staying ahead of appliance trends. Verlaine brings a relational, client-centered approach to her work—emphasizing continuity, care, and partnership, particularly in communities like Altadena, where many are rebuilding after fire loss. She champions the role of designers in grounding clients’ aspirations in reality, offering Pacific Sales showrooms and vendor spaces as hands-on resources. With ties to Best Buy, her team also offers financing programs, community incentives, and a designer rewards system—supporting both professionals and homeowners through every phase of the build or remodel journey.

Some of the topics covered in the following conversation include:

The Kitchen as the Emotional and Functional Heart of the Home

  • Kitchens hold deep emotional significance—sites of daily rituals, memories, and togetherness.
  • After a wildfire, the kitchen becomes a symbolic space for recovery and hope.
  • Design decisions are highly personal and emotionally charged.
  • Clients often want to recreate or reimagine their old kitchens with updated functionality.

Regional Differences in Design Expectations and Constraints

  • Distinct design preferences and material palettes between regions like Altadena and the Pacific Palisades.
  • Community aesthetic and architectural history influence rebuilding styles.
  • Regulatory hurdles vary by area, with different zoning, setback rules, and historical preservation requirements shaping outcomes.

Evolving Client Priorities Post-Wildfire

  • Clients are more focused on resilience, function, and safety than aesthetic trends.
  • Many are embracing sustainability, energy efficiency, and adaptability.
  • There is increased openness to modern design and materials, including induction cooking and engineered surfaces.
  • Emotional trauma affects client engagement—many lean on designers to make decisions.

Role of the Designer in Trauma-Informed, Post-Disaster Projects

  • Designers become part therapist, part advocate, and part project manager.
  • Clear, compassionate communication is key.
  • Emotional intelligence is just as important as technical design knowledge.
  • Clients often need guidance to make rational decisions under emotional duress.

Integration of Technology and Customization in Kitchen Design

  • Appliance integration is increasingly customized to lifestyle, with layouts tailored to how families live and cook.
  • Tech choices (e.g., induction, smart appliances) must be balanced with usability and client familiarity.
  • Over-customization can be a risk when designing from trauma—designers guide clients toward practical solutions.

Accessibility, Aging-in-Place, and Multigenerational Living

  • Kitchens are being designed with long-term use in mind—features accommodate aging or differently abled residents.
  • Appliance height, clearance, lighting, and ergonomic storage are now standard considerations.
  • Design reflects changing family dynamics, including more multigenerational households post-disaster.

Supply Chain Disruptions and Construction Delays

  • Long lead times for appliances, cabinetry, doors, and windows require early ordering—often a year or more in advance.
  • Delays lead to warehousing challenges, lost warranties, and misaligned installation schedules.
  • Designers, builders, and clients must constantly adapt timelines to product availability.

Financial Pressures: Tariffs, Budgets, and Insurance Deadlines

  • Rising material and appliance costs due to tariffs force compromises in design.
  • Insurance coverage for temporary housing (ALE) puts pressure on timelines and decision-making.
  • Budget-conscious clients often opt for fewer or more affordable design elements.
  • Designers must advocate for quality while respecting financial realities.

Collaboration Between Designers, Architects, and Contractors

  • Misalignment between architecture and interior functionality often leads to design inefficiencies.
  • Early collaboration is essential—especially in kitchen planning—to ensure layouts work for real-life usage.
  • Clear role definition and respect for each discipline improve outcomes and reduce errors.

Educating Clients and the Public About New Technologies

  • Induction cooking is gaining traction for its efficiency and safety, but requires client education.
  • Misinformation and lack of awareness among electricians, builders, and homeowners can slow adoption.
  • Designers play a key role in bridging the knowledge gap and driving sustainable choices.

That was the full conversation on designing for fire restoration and the ultimate functional kitchen.—an important and timely topic that continues to evolve as our climate, policies, and expectations shift. Thank you to this amazing group; Gail, Neela, Eva, Emma, Tanya and Verzine. I want to thank my partner sponsors who help make this show possible: Pacific Sales Kitchen and Home, a Best Buy Company, TimberTech, and Design Hardware. Thank you for listening, subscribing, and sharing the show with your colleagues. Your support means everything, and it helps grow this conversation across the design community.

Make sure you subscribe to Convo By Design so you never miss an episode. We have more incredible guests, ideas, and conversations coming your way.

Please keep those emails coming. You can reach me directly at convoByDesign@outlook.com, and be part of the conversation on Instagram, @ConvoXDesign—that’s Convo X Design with an “X”..

This is a complex issue and one that requires both deeper thought and immediate action.  I want to thank every one of our expert guests for their insights, time, and passion. We are surrounded by complex issues, are we not? That’s why I have been encouraging you to manage these complicated times. Because it’s real. It’s exhausting. But, from transition, comes opportunity. It is just a matter of thinking about it differently and finding the shiny, glimmering opportunities amongst dark and ominous clouds. So, stay focused and rise above the chaos. – CXD

Beautifully Stunning Design Through Modern ‘Kemistry’ | 597 | Maya Crowne & Price Latimer of Alkemis Paint24 juin 202500:51:36

New product discovery is one of the most important tasks designers face today. The challenge of simply working with the brands you know is hard enough. Today, we’re diving into a new brand to you and color, chemistry, culture—a whole new approach to what goes on your walls. You are about to hear from Maya Crowne and Price Latimer,, the visionary duo behind Alkemis Paint, a brand attempting to redefine the paint industry through sustainability, style, and substance.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

Launched in 2023 after over three years of rigorous R&D, Alkemis was born out of the pandemic with a mission: to eliminate toxic chemicals from our living spaces and replace them with mineral-based, eco-conscious, air-purifying alternatives. But this isn’t just about cleaner paint—it’s about redefining how we think about surfaces, health, and design.

With a background steeped in creativity and a love for reggae and dub influencing their bold palette, Maya and Price are creating more than color—they’re creating a movement. We’ll talk about the science behind their unique formula, the challenges of launching a purpose-driven product in a tough market, and why education, authenticity, and collaboration are core to their growth.

This is a story about design with depth, color with conscience, and paint that actually breathes. Let’s get into it, right after this.

Thank you Maya and Price. Alkemis Paint, and if you’re like me, you’re walking away from this conversation with a renewed sense of what’s possible in the world of design materials.

Alkemis isn’t just making paint—they’re making a statement. One rooted in health, sustainability, and the kind of creative authenticity that sticks with you. From CO₂-absorbing finishes to culturally inspired hues, they’re bringing an entirely new mindset to the surface of modern interiors.

If you’re a designer, architect, or even a homeowner thinking about your next project, consider what Alkemis is doing. It’s more than a product—it’s a philosophy. And in a world where every choice we make leaves a mark, it’s refreshing to find a brand that’s thinking far beyond the brush.

Thanks for listening to Convo By Design. Until next time—be well, I hope this show help you stay motivated, inspired and focused so you can rise above the chaos. -CXD

Mastering ‘The Pivot’ and Leaning in On Change | 595 | Lindsie Davis, Blueberry Jones Design | Convo By Design17 juin 202500:57:19

This is Convo By Design—where we explore the ideas, people, and projects shaping the future of design. But you know that, I imagine this is why you listen each week… To hear stories behind the design. One of the things I have been thinking about lately is how ideas, feelings and purpose can change over time. When I started CXD in January of 2013, I thought I was speaking to design and architecture clients. Homeowners who wanted to learn about the stories behind design. From the response I received, almost immediately, I realized it was the trade I was speaking to. Well, that’s who was listening. And it was that way for years. It was probably around 2015 or 2016 that homeowners were listening and speaking to their designers about imbuing their story into the work. Personalizing it which prior to that was still seen as a detriment to resale. That idea is pretty much gone now, and that’s a good thing.

Blueberry Jones Projects.

In this episode, I’m speaking with Lindsie Davis, the creative force behind Bluberry Jones, a design firm based in Texas. Lindsie’s story is rooted in authenticity—an interior designer who once felt uncomfortable in the spotlight, but found herself pulled into a public-facing role by the very nature of her work. Her creative journey weaves through fashion, art education, and eventually, full-scope interior design, fueled by instinct, passion, and an unwavering desire to build spaces with soul.

From her first unexpected design job at a paint store to launching a firm amid the uncertainty of 2020, Lindsie has leaned into change—and thrived in it. We talk about her evolution from the suburbs of Dallas to the creative haven of Wimberley, the cultural rise of Texas design, and the very real challenges and rewards of running a design business in a rapidly growing, ever-shifting market like Austin.

This conversation also dives deep into kitchens—yes, white kitchens, colorful kitchens, and how even the smallest design decisions can echo with intention and meaning. Lindsie’s perspective is one of quiet confidence, shaped by creativity, hard-earned business acumen, and a genuine love for making homes better, one thoughtful layer at a time.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

That was Lindsie Davis of Bluberry Jones. A designer with a sharp eye, a creative spirit, and a grounded understanding of how to make spaces work beautifully and meaningfully for the people who live in them.

Her story is a reminder that design is rarely a straight line—it’s a winding road of experiments, pivots, passion, and perseverance. Whether she’s reimagining a kitchen, collaborating with architects on multi-year projects, or navigating the changing landscape of Texas design, Lindsie brings intentionality and warmth to every corner she touches.

Thank you for listening. If you liked this episode, share it with a friend who loves design, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show.

Thank you to my partner sponsors, TimberTech, The Azek Company, Pacific Sales, Best Buy and Design Hardware. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, stay focused and rise about the chaos. -CXD

Institutional Knowledge feturing Stunning Brands | 594 | Alexander Dornbracht, VP/GM of Kohler Brands, Kalista & Robern | Convo By Design10 juin 202501:17:00

This episode’s dropping in June—and if you’re listening the day, week, or even month it’s released, well, you already know that. I’ve been thinking about adding these time stamps to each episode moving forward. It just helps frame the conversation, especially considering how fast things are changing.

I just got back from a swing through California—starting up in the Bay Area and making my way down through Pasadena and LA. I met with some brilliant creatives and brand leaders to talk shop about the market, the mood, and where things stand right now.

And if there’s one thing we can all count on these days, it’s the unpredictability of… well, everything. Between extreme weather events, climate challenges, and an ever-shifting political landscape—again, not pointing fingers here—just acknowledging how these forces are impacting the shelter space in very real ways.

So, moving forward, expect more context in these intros, and more conversations focused on market dynamics—specification, supply chain challenges, and how brands are staying sharp with costs, design, and materials.

Today’s guest is Alexander Dornbracht, Vice President and General Manager of Kallista and Robern, both under the Kohler umbrella. Alex literally grew up in this industry—his family business was in the same space—so he knows it inside and out. And he’s here to give us an unfiltered look at what’s really happening out there.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

A big thank you to Alexander Dornbracht—great catching up, and I really appreciate the insight. And, of course, thank you to our amazing partners: TimberTech, Pacific Sales, and Design Hardware. These are incredible companies and true friends of the trade. Please keep them in mind for your next project.

Thanks to you for listening, subscribing, and sharing the show with your friends and colleagues. If you haven’t subscribed yet, go ahead and hit that button so you get each new episode delivered straight to your feed.

I always love hearing from you, so keep those messages coming—email me at convo by design at outlook dot com and follow along on Instagram, @ConvoXDesign (with an “X”).

Until next week—thank you for spending this time with me. Be well, stay focused, and now that chaos has really settled in… do your best to rise above it.

—CXD

Reflection, Intention, and Resilience: The Deeper Meaning of the Built World | 593 | Mitchell Rochleau of Rost Architects | Convo By Design03 juin 202500:56:54

In a thoughtful and far-ranging conversation, architect Mitch Rocheleau sits down with me to discuss the deeper layers of architecture, the critical importance of reflection in design, and the challenges—and opportunities—presented by rebuilding in the face of disaster. Throughout our exchange, Rocheleau consistently returns to one core belief: architecture is not merely about aesthetics or function, but about the human experience.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

“I think architecture, if you study and reflect on it, write about it, think about it deeply, can be in some ways a storybook,” Rocheleau said early in the conversation. “You can read it and gain profound insights into the people that were building it.” Which is such a dynamic idea and one we just don’t often consider.

Thank you Mitch, Amazing. Thank you to my incredible partner sponsors, TimberTech, Pacific Sales, and Design Hardware. Amazing companies and great friends to the trade so please give them an opportunity for your next project. Thank you for listening, subscribing to the show and sharing with your colleagues. If not already subscribing, please consider that so you receive every new episode automatically to your podcast feed. 

Please keep those emails coming convo by design at outlook dot com and follow the conversation on Instagram, @ConvoXDesign with an “X”.

Until next week, thank you for sharing this time together, until the next episode, be well, stay focused and now that it has arrived in earnest, try to rise above the chaos.

The Power of Writing in Design

Rocheleau has become known not just for his architectural practice, but for his written reflections on the field. These writings—available via Rust Architects—provide critical insight often missing from mainstream discussions of architecture.

What drives this urge to document and reflect? Rocheleau sees it as an essential part of the creative process.

“As I’ve gone through that process [of creating], I’ve begun to feel the intuition or this need to reflect,” he explained. “To say, okay, what am I actually doing? Where is this coming from? What is the work I’m putting into the world?” Such purposeful cogitation creates the framework for managing creative ideas for a greater purpose.

This emphasis on writing as a reflective tool, rather than simply a vehicle for promotion or analysis, places Rocheleau in a tradition of architectural thinkers who seek deeper meaning in their work. He draws inspiration from historical figures such as John Ruskin, seeing the built environment as both a product and reflection of civilization.

Bridging School and Reality

A particularly compelling moment in the interview, for me, came when Mitch and I discuss a comment from architect Brian Pinkett: that architecture school doesn’t teach students how to design, but rather how to think critically. Rocheleau agreed, but pointed out a troubling disconnect between that training and the professional world.

“It seems to me that there may be in the path of architecture… a primary path, and then along the way, a series of possibly distractions,” he said. These distractions include software, rendering techniques, and other technical tools that—while valuable—can steer young architects away from their original, human-centered purpose.

Rocheleau’s concern is that without conscious reflection, the architectural process becomes reactive, not intentional. He views writing, philosophy, and psychology as tools to reconnect with that original path.

“At its essence, it all can come back to the idea of the human and what’s going on in the human’s mind as we’re walking through space.”

A Lens on the Farnsworth House

Mitch and I discuss one of his recent writings on the Farnsworth House by Mies van der Rohe. While often seen as a minimalist icon of modernism, Rocheleau sees it through a more emotional and humanistic lens.

“There was this really maybe sensitive approach from Mies van der Rohe about the human experience,” Rocheleau explained. “Which is a strange thing, because I think he often doesn’t really get credit for that type of thinking.”

He views the Farnsworth House not just as an object of design, but as a symbol of a new, more transparent way of living—one that connects people more directly with their surroundings. The building, in his view, represents not only architectural purity but emotional vulnerability.

“It’s massively freeing to think that it’s possible to live that way,” he said of the open, glass-walled structure.

Lessons from the Past: Venice as a Living Artifact

Turning to another of Rocheleau’s essays, I highlighted a piece on the architectural history of Venice—an improbable city that, as the architect pointed out, “shouldn’t exist.” The challenges Venice faced gave rise to unique solutions, like the Venetian chimney, which doubled as both an artistic feature and a fire safety measure.

“It’s this confluence of beautiful art and necessity,” Rocheleau explained. “Somebody’s in a challenging place, and they’re problem solving.”

For Rocheleau, Venice exemplifies how constraints and adversity often lead to innovation. He contrasted this with the top-down, utopian visions often proposed by urban planners—visions that may be beautiful but are often divorced from lived reality.

“Without those challenges, that city would not be what it is today,” he noted. “There’s a bit of hollowness in a plan that hasn’t faced resistance.”

Rebuilding After Disaster: Southern California’s Moment

Los Angeles and Southern California in the wake of wildfires that have devastated communities. With the surge in rebuilding efforts provide both risk and an opportunity.

Rocheleau sees parallels with Venice’s resilience—suggesting that, just as hardship led to innovation in the past, today’s crises could inspire smarter, more human-centered urban planning.

Rocheleau agrees that now is a time to reflect deeply on what kind of environments truly serve humanity—not just physically, but emotionally and spiritually.

“I think we should reflect as a collective society… to help us get a better compass for how to proceed with architectural work in the future.”

The Takeaway: Thought Before Form

Throughout the discussion, Mitch Rocheleau makes a compelling case that architecture is as much about thought as it is about form. His writings, rich with philosophy, psychology, and historical insight, aim to bring intentionality back into a profession often overwhelmed by trends and tools.

In a world dealing with climate disasters, urban sprawl, and shifting cultural values, his voice is a reminder that architecture has always been—and should remain—a human art.

Rebuilding Los Angeles: Balancing Urgency, Legacy, and Vision for the Future

In the wake of disaster, the urgency to rebuild is often overwhelming. Families are displaced, communities fractured, and infrastructure shattered. It’s entirely human to want to move quickly—to restore normalcy, provide shelter, and begin again. But what if moving fast risks missing the chance to do something truly transformational?

This tension is especially evident in places like Los Angeles—a sprawling, layered urban environment that defies easy categorization. To understand LA is to understand that it’s not one unified city but a complex mosaic of neighborhoods, each with its own identity, architecture, and community fabric. In a region so rich in diversity and history, rebuilding isn’t just about putting walls back up—it’s about deciding how we live, why we build, and what legacy we leave behind.

The Dangers of Rebuilding in Haste

The instinct to rebuild quickly is understandable, especially after catastrophe. But speed can come at the cost of quality, thoughtfulness, and long-term resilience. As one architect reflected, there’s a real risk in responding with haste: the impulse to recreate the same structures, to replicate familiar patterns without taking the time to reflect on what worked, what didn’t, and what could be improved.

Rather than defaulting to “build back the same,” there’s a compelling argument for pausing—just long enough—to ask deeper questions. What are the values of the community? How should infrastructure serve people today, and tomorrow? And how can the rebuilt environment contribute not just to housing needs, but to culture, identity, and connection?

Preservation vs. Progress: A Los Angeles Dilemma

Los Angeles faces a unique architectural paradox. On one hand, it houses some of the most iconic mid-century and modernist structures in the country. On the other, it is a living, breathing organism that constantly evolves—one that doesn’t (and arguably shouldn’t) preserve everything for the sake of nostalgia.

Take the example of Eichler homes. Built as part of the post-World War II housing boom, these homes reflect a critical shift in how Americans thought about suburban living. With open courtyards, indoor-outdoor flow, and modern materials, Eichlers weren’t just houses—they were a statement about a new way of life. They marked a philosophical and aesthetic evolution, one that mirrored broader changes in society.

But here’s the irony: while Eichlers are celebrated today as architectural gems, they were once just part of a larger tract housing movement—one often dismissed for its uniformity and lack of design rigor. This contradiction highlights the challenge of preservation: how do we decide what is “worth” saving? What makes one tract home a heritage site, while another is fair game for demolition?

A Moment of Opportunity

Today, Southern California has a rare opportunity—perhaps the greatest since the postwar boom—to reshape the urban landscape for generations to come. Disaster, as tragic as it is, presents a unique chance to not just restore, but to reinvent.

It’s a chance to take what we’ve learned—about materials, sustainability, equity, and design—and apply it at scale. To create housing that isn’t just affordable, but beautiful and dignified. To craft public spaces that foster connection. To reimagine density not as a threat, but as a solution to sprawl, climate strain, and social isolation.

This isn’t about tearing down the past. It’s about learning from it—and building a better future because of it.

The Role of Architectural Language

Architecture is a language, and like any language, it evolves. Styles shift, materials change, needs adapt. Yet at its core, good architecture speaks to the human experience. It tells a story—about how we see ourselves, our values, our aspirations.

In the absence of nuanced architectural criticism, however, these stories are often lost. Today’s social media environment favors snapshots over substance, impressions over inquiry. A photo of a sleek facade might go viral, but who explains the deeper design choices? Who critiques whether a building works—not just visually, but emotionally, functionally, and socially?

This is why thoughtful architectural voices are needed now more than ever. Not just to defend preservation or promote innovation, but to interpret, contextualize, and push the conversation forward.

Learning from the Masters—And Moving Beyond Them

Even the most revered architects had blind spots. Visiting Frank Lloyd Wright’s Price Tower in Bartlesville, Oklahoma, one is struck by its grandeur and ambition—but also by its shortcomings. The dramatic design includes soaring glass expanses and rich materials, but also narrow hallways and impractical living spaces. One secretary’s desk was placed beneath a half-wall that blocked her view, despite floor-to-ceiling windows nearby. It’s a reminder that architectural vision can sometimes ignore human needs.

These imperfections don’t diminish Wright’s legacy—but they do highlight the importance of designing not just for expression, but for experience. Today’s architects must balance vision with empathy, aesthetics with usability.

Toward a New Los Angeles

What does the next Los Angeles look like? That depends on the questions we’re willing to ask—and how brave we are in answering them.

Can we build faster and better? Can we honor the past while embracing the future? Can we move beyond labels—“modernist,” “traditionalist,” “preservationist”—and simply strive to create environments that work for people?

The answer lies not in one master plan, but in many conversations—among architects, planners, community members, and leaders. It lies in resisting the pressure to rush, and instead seizing this moment to do something deeper.

Los Angeles is not static. It never has been. But it can be intentional. And in that intention lies the hope of a more resilient, equitable, and inspiring city for the next generation.

– CXD

Fostering Disciplined Thought and Creativity in Turbulent Times | 592 | Dan D’Agostino, Plan Architecture | Convo By Design27 mai 202501:16:12

Twenty-twenty-five will definitely go down as a chaotic year. But listen, I am not going to complain because it’s not productive. Productivity, very difficult to achieve in any field without the freedom of creativity. Creativity is suppressed when worry and doubt are present. I read an article in Psychology Today recently called, How Anxiety Harms Creativity (And What to Do About It). You can find a link in the show notes. The article draws a correlation between anxiety and creativity that outlines why and how fear, exhaustion and doubt can hinder creativity. And how creative types can struggle from this. As a creative who speaks to other creatives, and for you, as a creative listening, we are in the same headspace, think about that for a minute.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

We are all alone, together in the pursuit of meaning, creative expression, love and satisfaction. If you are in constant state of chaos and worry, how can you do your best work. We can’t. Think about Convo By Design as a respite from the external chaos and a place to reconnect with others who are likeminded and in pursuit of the same things you are. And in that effort, today, you are going to hear from Dan D’Agostino, founder and principle architect at Plan Architecture. Dan and I talk about creative freedom and we go into the work they are producing at Plan Architecture. We go into it and one of the things I find so interesting about Dan and his firm is that the work is complex and covers multiple styles and influences. From traditional to modern and much in between. 

In addition to external factors complicating the creative process, often, creative types will become fixated on signature style and often, it’s not intentional. It just happens. Creative flexibility is a gift and one you will hear Dan and I explore along with a number of other topics. All in an effort to inspire you, spur creative thought and get you out of your head for a little while. So, let’s get to it. Right after this.

Thank you, Dan. Enjoyed this immensely. Thank you to my incredible partner sponsors, TimberTech, Pacific Sales, and Design Hardware. Amazing companies and great friends to the trade so please give them an opportunity for your next project. Thank you for listening, subscribing to the show and sharing with your colleagues. If not already subscribing, please consider that so you receive every new episode automatically to your podcast feed. 

Please keep those emails coming convo by design at outlook dot com and follow the conversation on Instagram, @ConvoXDesign with an “X”.

Until next week, thank you for sharing this time together, until the next episode, be well, stay focused and now that it has arrived in earnest, try to rise above the chaos. – CXD

Joan Behnke | 591 | Our May 2025 Convo By Design Icon Registry Inductee22 mai 202500:51:37

How’s your weeK? If its anything like every week of 2025 so far, you are probably exhausted from all of the chaos in the world and the industry. But for the next hour or so, take a break and listen to someone who I am absolutely sure will calm you and help get you focused for what’s next. This is the Convo By Design Icon Registry for May 2025 featuring a remarkable creative who has appeared on the show not once, but twice.  During her first appearance in February 2019, here is what I had to say about this months inductee, Joan Behnke…

“Joan Behnke founded her namesake design studio in 1999. Since then, she has been trailblazing a path studded with interior design gems from LA to DC. Joan views interior design as a fine art and an exercise in self-expression. It’s both intimate and created for the world to see based on the unique personality of its inhabitant.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

I met Joan at her studio and we sat for quite a while. She is in a really good place. The firm has enjoyed international recognition and while that is important, she has built her firm on her own ideas of what makes the work, good and worthy. I enjoyed my time with Joan, she is soft spoken but her words have tremendous impact and she is fierce in her ideas about design and the personal nature by which she connects it to her clients. We talked about exquisite craftsmanship and lasting beauty, both of which are key elements to her design philosophy. This is Joan Behnke.”

I vividly remember sitting with Joan in the conference room of her studio. Joan is soft spoken, disarming and intentional. I read a quote from her years prior in an article from Forbes that resonated with me then and has stayed with me some six years after our first meeting. The quote was, “ I don’t want my clients to just own a personalized piece for their home; I want them to experience it.” This could mean a chandelier, work of art, furnishings but it stems form a broader philosophy that the home itself is to be experienced as a part of their lives and not simply a box one lives in regardless of how expensive or lavish that box might be. That quote in Forbes was from 2013, a full 7 years before the pandemic and an instant rush to find experiential fulfillment in spaces. And it’s not meant for just the uber-wealthy. Joan’s philosophical approach to design can be applied to any budget, any style and any locale. 

I think to explore her thoughts and ideas puts those in the industry in an interesting place, one that can lead to exploration of client needs and desires, removing the hype and finding the true essence of what the client needs. Then a talent like Joan can ignore the tariffs, the supply chain and use her exceptional skills to work with what she has available to her. I would love to see what Joan could create with nothing more that flea market finds, big box close-outs and garage sale treasures. I might have to put something like that together, but that is for another day. Today, we are celebrating Joan Behnke, our latest addition to the Convo By Design Icon Registry. And were doing it by looking back to my first conversation with Joan from 2019. Right after this from the presenting sponsor of the Convo By Design Icon Registry, Pacific Sales Kitchen and Home.

Congratulations Joan on your enshrinement into the Convo By Design Icon Registry and thank you for your calm reassurance and impeccable application of skill. Thank you for taking the time to speak with me and sharing your story. Thank you to my incredible partner sponsors; TimberTech, Design Hardware and to the Convo By Design Icon Registry presenting partner, Pacific Sales for your dedication to making our industry better, faster, stronger! 

And thank you for listening to Convo By Design each week and sharing the show with your colleagues and friends who love sublime design. Until the next episode, be well, stay focused and rise above the chaos. -CXD

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